Jason Peterson is a photographer, creative director, and executive with more than 20 years of creative experience in television, print, interactive advertising and brand identity. Currently, he holds the title of Chief Creative Officer at Havas Worldwide Chicago Group & North America.

He is an expert in concept and strategy development, with a proven ability to motivate creative teams to deliver standout creative for high-end campaigns. Jason was a driving force behind Coke Classic’s “Real” campaign and has an innate understanding of the millennial target. His State Farm “Hot Tub” work was a huge online hit, with more than 500,000 views and 200-plus parodies, and the line “Can I get a hot tub” was a trending topic on Twitter.

Jason targeted the general young adult market with a McDonald’s Super Bowl spot featuring LeBron James. He also led the national launch of the McRib sandwich and handled sports and music sponsorships. Other prestigious brands he has worked on include Target, Samsung, Wrigley’s, Reebok, Vitamin Water, Comcast, NBA, State Farm and MTV/VH1. Formerly, Jason was Executive Creative Director at Translation nyc (an IPG agency), where he worked on Target, Wrigley’s and the McDonald’s millennial effort, just to name a few.

Jason Peterson

Photographer, Havas Chief Creative Officer

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