Startup Content Worksheet

#1. Descriptive Content

Write a one-sentence description that tells your future customers about your business or product in a way that brings value to their lives. (Ex: TrepRep turns your passion, expertise, and years of hard work into content that connects with your customers.)

Edible Queen gives you far out baked goods, that satisfy you sweet tooth.

#2. Website Content

Create a call to action for your website’s homepage. (Ex: Get your free copy of Knock Your Customers’ Socks Off with Your Blog: Ultimate Blogging Guide by signing up for our weekly newsletter here!)

Get your monthly update about our hot topics surrounding our to fight to legalize marijuana.

#3. Blog Content

Create your first three blog topics. (Ex: Connecting Entrepreneurs with Their Audience: Why I Launched TrepRep, 10 Reasons Freelance Writers Fail to Help Entrepreneurs Build Their Brand, 8 Ways to Use Content Marketing to Increase Sales in Your Business Today!)

What is the war on drugs?
Top 5 tips to perfect your ready bake
Choosing the right strand

#4. Email & Newsletter Content

For your newsletter, choose your audience, set your goal, pick your frequency, and what type of content you will feature in each newsletter. (Ex: Blog subscribers, grow blog views 10% a month, once a month, blog posts and YouTube videos)

Audience: 21-60 Stoners

Goal: To educate and enge people surround the truth and benifts about using our process. While seeing an increase in our sales, and web traffic

Frequency: Monthly

Type of Content: News Letter, maybe blog post

#5. Social Content

Choose your target market for your social media content. Based on that target market, choose the main platform you will focus on building an audience.

Target Market: Stoners 21-60

Platform Focus: Facebook, Instagram, Tick Tock, possibly Snap chat

Jacqueline Zeiner

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