1. Hypothesis (refined)

I believe that ambitious women (18–35) experience mental overload, emotional disconnection, and lack of structure in their identity, and that they will engage with and benefit from a digital emotional mastery journal.

Through BecomeHerEssence, I am testing whether a 365-day Notion-based Emotional Mastery Journal (“Regulated Woman System”) can help them build emotional structure, strengthen identity, and balance goals with self-awareness.

Core problems my audience faces:

· Mental overload

· Emotional disconnection

· Reactivity and irritability

· Lack of internal structure

2. MVP (refined)

My MVP is already developed: a Notion-based Emotional Mastery Journal called the “Regulated Woman System.”

It includes:

· 365-day structure (monthly themes + weekly prompts)

· Emotional regulation + identity-building journal system

· 7-day free trial version to test engagement before full purchase

I am also considering:

· Turning it into a simplified PDF version for easier access and quicker testing

· Using a free trial model before full 365-day access

I have not yet fully tested pre-orders or paid demand.

3. Resources required (refined)

· Time: 1–2 hours daily

· Money: minimal, mainly Etsy/shop setup and website hosting

· Tools: Notion, Canva, Etsy or website platform

· Other: social media content creation (TikTok, Instagram, Threads)

Main limitation: time management due to university, 12-hour shifts, driving lessons, and personal responsibilities.

4. Desired feedback/results (refined)

I am looking for validation through:

· Instagram DMs showing interest in the journal

· People signing up for a 7-day free trial

· Engagement (saves, shares, comments on posts)

· Email list growth / waitlist sign-ups

· Testimonials from users who complete the trial

· Direct purchase intent (“I want this / when is it launching?”)

5. Speed of iteration (refined)

I can adjust my content, messaging, and positioning within 24–48 hours based on feedback.

Because it is a digital Notion product, I can also update the system quickly. However, once purchased, users may not automatically receive updates, so major changes need careful timing.

6. MVP schedule (refined)

Already in progress:

· Product creation: completed (Notion system built)

· Current stage: testing interest through social media content

· Next step: push 7-day free trial consistently

· Then: collect testimonials + build waitlist (GUMROAD

· After validation: launch full paid version

Platforms used:
Instagram, TikTok, Threads

7. Traction needed (refined)

To validate demand, I would need:

· 100–200 people showing clear interest (DMs, sign-ups, engagement)

· 100+ waitlist sign-ups

· 10–50+ early sales or pre-orders to confirm buying intent

· 1000+ sales as a long-term target for strong validation

8. Financial readiness (refined)

I do not currently have large financial responsibility, but my finances are limited.

This means:

· I need the business to begin generating income before scaling aggressively

· I am balancing this alongside university, long shifts, driving lessons, and personal development

· I would not be able to rely on this full-time immediately without consistent sales

Ivie Isibor

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