Write your own business commandment

Introduction

Find your DNA
In this unit I differentiate between your skin brand and your guts brand. Your turn. Identify the guts of your brand (personal or business) and you'll find the DNA needed to come up with your own commandment.

Remember the first t-shirt I designed. I've always been able to go back to that as something that is truthfully me and true to the business I want to run.

Ten Crack Commandments

Find your commandment inspiration
While you're watching my lessons I've pulled from Biggie - obviously inspired by a hustler's anthem - start thinking about what piece of pop culture (music, art, sports, fashion) you want to use to inform your commandment.

Presenting Your Business Commandement

Create your business commandment (Mnemonic Device)
You've officially experienced the mnemonic device I've devised to remember and share my business philosophy. Again, now it's your turn.

Create and share your own business commandment.

Pull from anything that inspires you - tweets, a scene in a movie, a lyric from a song, a play from a sporting event - to create something that will inspire us and teach us a business commandment you know to be true. Share your commandment as a video, collage, image, sketch, single line of text - whatever medium speaks to your guts.

Isabel Lee

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