In this class, we are going to break down Instagram virality and algorithms, step by step. We’ll talk about how Reels are ranked, why some content suddenly explodes, why others die during the first 10 minutes, how Stories affect retention, why carousels are quietly becoming one of the strongest growth tools again, and how Instagram categorizes content creators through SEO and topical authority.

A little spoiler: yes, there is also going to be a surprising amount of technical detail! :)

I’ve tested a lot of strategies with clients, analyzed account patterns, spoken with many people working in tech and IT, and spent way too much time obsessing over platform behavior and algorithm changes. But don’t worry, I’m explaining everything in a very human, non-robotic way because I genuinely hate when people overcomplicate this stuff just to sound smarter.

Instagram does feel different now because it IS different.

And yeah, every week there’s a new “Instagram expert” explaining why your reach dropped, why you need longer captions, shorter captions, more hooks, fewer hooks, more Reels, less Reels, better lighting, more authenticity, less polish, more storytelling, more controversy…

Meanwhile, the platform itself changed completely.

Instagram stopped rewarding content that simply looks “good” and the algorithms became more aggressive about attention, retention, shares, watch time, profile visits, saves, SEO, and audience behavior. People scroll faster, get bored faster, and instantly recognize repetitive content patterns!

Which means growing on Instagram today requires a completely different understanding of how content works!

(We’ll also talk about the psychology behind viral content and why digestibility now matters more than production value)

Including:

how Instagram algorithms actually work today
what makes Reels perform well
why shares and watch time matter and how they work
how to improve retention and stop people from instantly scrolling away
how to structure carousels people actually save
how Instagram SEO works now
why audiences are harder to impress than they were a few years ago
how to make content feel more human, specific, and relatable
how AI and automation are changing content creation

This class is for content creators, small business owners, influencers, freelancers, creatives, social media managers, or honestly anyone trying to grow on Instagram without feeling like they’re slowly losing their mind.

You do not need perfect aesthetics, expensive cameras, or a hyper-curated personal brand to make this work. Some of the strongest content online right now looks almost suspiciously simple.

Let’s go, I will tell you everything in detail!

Iris Parsons

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