The Complete Classical Piano Course - image 1 - student project

Home learning classical piano course. Includes 4 books, 3CDs and 1000+ videos. Books and CDs are send by post. Online videos/Audio available to download/stream once purchased. E-commerce on Shopify. Sells online worldwide. Goal - to get more leads + sales!

www.thecompleteclassicalpianocourse.com

🎯 High-Value Avatar: “The Cultured Professional” 👤 Profile Snapshot

Name: David
Age: 52
Gender: Male (majority skew in your data, but still unisex appeal)
Location: UK / major cities (London-heavy signals in your data)
Occupation: Accountant / Doctor / Manager / Technical Professional
Estimated Income: £50,000 – £90,000+

👉 Why this estimate:

Doctors: £60k–£100k+
Accountants / banking: £45k–£80k
Managers / technical roles: £40k–£70k
Digital creators skew lower but are minority here

→ Blended realistic targeting range: £50k–£90k

🧠 Who They Really Are

This is NOT a “learn piano for fun” person.

This is someone who:

Values culture, intelligence, and refinement
Has taste (classical music, theatre, opera, jazz)
Likely sees piano as part of a well-rounded identity

They don’t want:

“a hobby”

They want:

a skill that reflects who they are

🎼 Core Interests (Strong Signals in Your Data) 🎹 Classical & High Culture

Ludwig van Beethoven
Johann Sebastian Bach
Frédéric Chopin
Opera / ballet / theatre audiences

🎭 Cultural Lifestyle

Theatre & acting
Film / cinema
Art
Comedy

🌍 Lifestyle Indicators (important for income)

Travel / holidays / cruises
Dining / food lover
Wine / socialising
Horse racing

🧩 Intellectual / Identity Signals

Politics
Science / technical careers
Creative work (film composer, digital creator)

💭 Their Internal Story

“I appreciate great music… but I don’t play it”
“I should be able to do this properly”
“I don’t want something amateur or basic”

They are:
👉 Slightly frustrated
👉 Slightly embarrassed
👉 But highly motivated by status + self-respect

😩 Frustrations

YouTube feels:
- messy
- amateur
- beneath their level
Apps feel:
- gimmicky
- too “game-like”
Books feel:
- disconnected
- lacking guidance

Big hidden pain:

“I don’t want to waste time doing this badly.”

🎯 What They Actually Want

A structured system
Clear progression (no guessing)
To play pieces that sound:
- intelligent
- expressive
- impressive

Not flashy…
👉 Refined

Green Olive Publications

--

1