I'm the former Creative Director at Cunning London, Europe's first specialized Guerrilla Marketing agency. Here, I worked on dozens of high profile guerrilla stunts as well as the launch of the MINI Cooper, credited as the most successful small car launch of all time. From there I moved to the states to help set up Cunning NYC, working on clients such Syfy, Unilever, HSBC and Toyota before becoming an independent Creative gun for hire.

I’m a Creative Director who develops marketing platforms and tactics that demand attention, earn engagement and spur audience action.My thinking encompasses digital, ARG, social, event concepts, ambient, guerrilla marketing, PR Stunts and related shenanigans.

I believe that in a world where media can be anything, the idea has to be everything. In short, I develop ideas to sell your stuff.

I’m also the founder of @twipple twitter’s random acts of kindness feed which the Huffington Post called: “The most thoughtful use of twitter we’ve seen.”

Past and present clients: Mini Cooper, Levi’s, Unilever, HSBC, NBC, Cadbury Adams, BMW Dubai, Vodafone Australia, JWT, BBH, ESPN, Virgin, Zenith Media.

I’ve lectured at the London College of Printing and New York University as well as to a wide variety of global media companies, including the BBC, the New York Times, the Financial Times, Wired, National Public Radio and numerous industry blogs.

I enjoy developing creative thinking techniques and use my experience in NLP to destroy creative blocks within myself and others.

Floyd Hayes

Former CD, Cunning New York, currently running FHC

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