In this class Martina Flor, lettering artist and designer, unravels the nooks and crannies of being self-employed, providing practical tools and useful tips to start your own studio.

Martina, previously showed you techniques and foundations to create lettering at her classes The Golden Secrets of Hand-Lettering: Create the Perfect Postcard, The Golden Secrets of Script Lettering: Find Inspiration In Your Handwriting and Storytelling Through Lettering: Exploring Different Styles. In this class she will address many of your questions concerning freelancing and starting a career with what you like doing.

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Based on her own personal experience, Martina demonstrates how taking the big leap to freelancing, as challenging as it is, is also a unique opportunity to shape your personal brand from the ground up.

Throughout this class Martina will cover:

How to build your reputation
Foundations for building and maintaining a portfolio
How to use social media
How and where to find clients
Strategies for building relationships with future clients
Pricing your work, and more!

Florence Robbiano

Illustrator & Stories Whisperer

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