Client Story: Animal Action Rescue - image 1 - student project

How do you get the public involved and excited about strays?

PROBLEM: Animal Action Rescue was seeing a major dip in engagement with the public. It was getting harder to find volunteers, their booth set up was looking shabby, and they felt more pitied than celebrated.

SOLUTION: By injecting both companionship and gamification into their new brand, we helped boost their overall look and feel. We built the brand to tap into the correct emotion- celebration, not pity. We gamify-ed the brand system to encourage engagement between fosters, volunteers, and the public.

By crafting a “Good Boy / Good Girl” badge system homeless fosters were instantly champions, heroes, and buddies.

Instead of feeling sorry for the homeless fosters, they’re now celebrated personalities focusing on the positive, not the negative. We leveraged emotion, color, design, a printed take-away system and language to change how people view Animal Action Rescue.

Client Story: Animal Action Rescue - image 2 - student project

We created a feel of adventure and companionship via emotion + design.

Client Story: Animal Action Rescue - image 3 - student project

Client Story: Animal Action Rescue - image 4 - student project

Client Story: Animal Action Rescue - image 5 - student project

We celebrate each foster’s special personality through badges. Showing off their skills helps new owners find their perfect pal.

Client Story: Animal Action Rescue - image 6 - student project

Client Story: Animal Action Rescue - image 7 - student project

Client Story: Animal Action Rescue - image 8 - student project

Creating a ready-to-market brand system helped encourage creativity, emotion, and connection.

Elizabeth Hague

Co-Founder, Director of Brand Marketing

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