Hello, I'm Daniel.

I'm SVP and a partner at The Palmerston Group, a global qualitative research firm. I've personally conducted hundreds of energetic interviews of various sizes, ethnographies, mystery shops and ideation sessions among consumers and professionals in North America, Central America, Europe & Asia.

I've had a stellar career working on some of the most innovative brands in business and have been best known for completely immersing myself in consumer environments in a creative way. With projects featured in Fast Company and Forbes, I've been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period." I hold degrees from McGill University and The University of Texas at Austin.

Daniel Berkal

Consumer Research

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