A cohesive brand kit is key to creating a consistent brand image and makes collaborative design so much easier. In this class, we're going to be designing the essentials of a brand kit in Canva using a template linked in the course materials.

By understanding the exact purpose of each element of the brand kit, you'll be able to make more strategic design decisions and create a stronger brand image.

In this course, we're going to look at the following:

What is a brand kit, and how do we use it?
Logo design principles for DIYers
Selecting brand colors that represent your mission
Picking optimal brand fonts
Creating a sample of inspiration photos with specific criteria
Exporting and using your brand kit in practical ways

By the end of this course, you will have a more thorough understanding of branding for a business, blog, or project, and a PDF brand kit that you can use going forward.

Chloe Ammond

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Company

Community

Teaching