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The most efficient way to create a high-quality customer experience is to start research early in the design process and to keep testing every step of the way. As customer experience decision-makers, we can make better product choices if we know the basics of conducting user research. In fact, according to Nielsen Norman Group, spending about 10% of a project budget on research will more than double a websites desired quality metrics.

This class covers fundamental terminology and theory that sets you up to think like a UX designer or researcher. Research is a technical subject - there is a lot to understand in order to do high quality research that impacts products. Be prepared to learn lots of new terms and think critically about how to best learn what you need to learn from your customers. Even though we cover the fundamentals, I can't promise the class is easy! I'm always here for help a clarification on the way.

In this class, we’ll explore what user research is, how it fits into the experience design job family, why it’s essential, and, most importantly, how you can start doing it effectively - right away. This is a great class for UX or UI designers, graphic designers, web designers, product managers, developers, entrepreneurs or freelancers - anyone who makes decisions that impact customers can make better decisions if they learn about those customers. We’ll look at strategies for analyzing the data you collect from your research, creating effective research deliverables, and making a case for research with your clients or at your company.

I hope you leave this class inspired to get out of the building and talk with the people affected (or who could be affected by) your products.

Casey McDonald

Learning the Ropes of UX & UI

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