Write the Hook for your business based upon 5 prompt questions

ASSIGNMENT

Your assignment is to understand what makes your product habit-forming, and optimize it! You will gain an understanding of where your product is now and what you need to do to make your product stick by answering the 5 questions below. You will then design a well-informed hook for your business in a few sentences.

The HOOK Canvas: 5 Questions for your product

What internal trigger is the product addressing?
What external trigger gets the user to the product?
What is the simplest behavior in anticipation of reward?
Is the reward fulfilling, yet leaves the user wanting more?
What “bit of work” is done to increase the likelihood of returning?

If you do not have your own business, feel free to try this exercise on a product you admire!

DELIVERABLE

Upload your final product hook description into the project gallery. Please also include a photo or description of your product and your answers to the five questions.

RESOURCES

Check out my book, which is a deeper dive into the content covered in this class: Hooked: How to Build Habit-Forming Products
For more writings and research, check out my blog: NirAndFar.com
Check out my other Skillshare class on building habit-forming products

Caroline Peni

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