Learn SEO copywriting to craft compelling digital copy that ranks high on search engines, draws in more visitors, and turns your online presence into profit.

At the end of this in-depth masterclass, you'll have the skills and knowledge to write effective, optimised copy for websites that shows up in search results and gets clicks.

What you'll learn:

The essential principles of SEO copywriting
How to conduct keyword research and select the right focus keyphrase for your content
A simple process to define your strategy, including your audience, message, purpose, and approach
Techniques for structuring your ideas and writing a first draft
How to craft effective subheadings, clickworthy titles and persuasive calls to action
Tips for enhancing your copy's readability and developing your writing style
How to write successful microcopy and adapt your skills for different types of web page
Strategies for editing and maintaining your copy to keep it fresh and relevant.

Why take this class?

I'm a professional copywriter. Businesses hire me to craft effective, search engine optimised copy that delivers results. So I know what works. In this class, I'm sharing the professional tactics I use to help you achieve outstanding results - fast.

This class is packed with detailed walkthroughs, real-life examples, and interactive activities that will help you apply the concepts in real-time.

Who this class is for:

This class is perfect for business owners, creative entrepreneurs, and personal brands looking to make a real impact online.

What you'll need:

You don’t need any special writing skills or experience. Just bring your passion for your brand, along with a clear understanding of its core mission and unique selling points.

Before you start the class, download your Workbook. It breaks down key points from each lesson and provides practical activities to help you put your new skills into action straight away.

Help and resources:

Your Workbook lists all the free online tools and sources of further information I refer to during the class.
Take a look at my Example Project, where I've created a blog post for Green Cat, a fictitious online store specialising in sustainable cat supplies.
If you have any questions or need feedback or help with your class project, don't hesitate to ask.

Ready to unlock the secrets of SEO copywriting and take your online presence to the next level? Hit play now and let's get started!

Caly McCarthy

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Company

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Teaching