This class explores the essential role of social media in building a successful freelance design career, all through the power of short-form video creation.

Whether you're just starting out or looking to enhance your freelance business, this course will equip you with the tools and techniques to effectively market your skills and stand out in the competitive design industry.

In this course, you will learn:

How to define your target audience to ensure your content reaches the right people!
Exploring whether niching down is the right strategy for your freelance business.
Techniques to help make your work stand out and resonate with your audience,
Tips on creating engaging videos that capture attention.
Tried and tested strategies for staying consistent with your content

With the right strategies, you can expand your reach, attract more clients, and showcase your work effectively. This class will empower you to stand out in a crowded market, build a loyal following, and sustain long-term success as a freelance designer.

This class is for any freelance creative, whether you are an artist, illustrator, graphic designer or any other design related career path.

Who am I?

I'm Callum, a once struggling freelancer, I’ve now gained a following of 700,000+ followers across my social platforms (in only a couple of years!), with my videos hitting millions of views every month.

I've worked with top brands like Nike, Oatly, Under Armour, New Era Cap, to small startups and even a range of international design agencies.

I teach design tools, share resources, tips and tricks every week on Instagram. Come say hey and let me know you're from Skillshare!

Callum McHugh

Graphic designer.

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