Follow along as illustrator Anne Bollman of Anne Was Here goes in depth into her artistic process for creating a professional hand painted greeting card design. She covers everything including concepting, sketching, painting, scanning, digitizing in Photoshop, printing out for personal use, or mocking up and presentation for commercial use. In the end you’ll be able to the steps you learn to design your own hand painted greeting card. Students in this class should have beginner to intermediate sketching, painting and Photoshop skills. This class is a companion class to Become A Greeting Card Designer, in which you can learn the business side of greeting card design.

CLASS OUTLINE

Concepting

Selecting a Theme
Brainstorming Imagery
Researching Imagery
Creating Card Concepts
Thumbnail Sketching Concepts
Selecting a Concept

Sketching

Sketching Tools & Framework
Using Reference
Outlining the Sketch
Transferring to Painting Paper

Painting

Painting Tools
Working with a Color Palette
Filling in Shapes
Adding Details
Painting a Background

Digitizing in Photoshop

Scanning
Creating a Seamless Image from Multiple Scans
Cleaning Up the Scan
Separating the Artwork from the Background
Setting Up an Art File
Scaling & Placing Artwork
Adjusting Colors
Editing & Adding Details

Printing for Personal Use

Printing/Paper Options
Setting Up Print Files
Importing Artwork
Adding Logo/website
Cutting & Folding Tools

Mocking Up For Commercial Use

Creating a Card/Envelope Mock Up with Stock Images
Creating a Card/Envelope Mock Up from Scratch
Setting Up a Client Presentation Sheet

Bea Carlson

Graphic Designer

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