Do you need an amazing logo for your business or personal brand? Do you want to be able to create it yourself with ease? A skillfully designed logo strengthens brand recognition and distills the essence of your brand’s aesthetic—however, getting that perfect logo isn’t always an easy process, until now!

In this class, you will learn how to use the incredibly intuitive and user-friendly platform of Canva to design your own logo and define your brand. I’ve infused each lesson of this class with digital branding principles. You’ll learn what I wish I knew when I got started, and the insights I’ve developed in my last 15 years as a Founder and Creative Director in the digital branding field.

We’ll cover:

The basic principles of a good logo,
The foundational branding skills of identifying your target audience and conducting a competitor analysis,
How to research and define your color palette and visual style,
How to gather inspiration from other logos in your market/industry,
The Canva platform and how to design within it,
How to work in Canva to build upon templates with custom elements, colors, and font, to create a unique logo,
How to create logo variations and how to pick your favorite one,
How to make sure our logos work on various mediums and in multiple sizes,
And how to finalize and export your logo in Canva, so you can begin using it!

If you'd like to try Canva Pro for free for 30 days click here.

This class is perfect for you if:

You want to take the 'DIY approach' to branding and have control over exactly how your logo turns out,
You don’t have the budget to hire a graphic designer to make your logo,
You’ve tried working with a graphic designer on your logo before and been dissatisfied with the process/end result,
You are a creative looking to branch out into basic logo design and understand the core principles of digital branding,
You want to create a ‘mockup’ to give to a professional designer as guidance,

I’m so excited to teach this class because I’m passionate about empowering you to take a hold of your brand and create a logo that you will be proud to show off.

This class will solidify your brand into a cohesive vision, with your logo at the center of it. By the end, you will walk away with not only a beautifully designed logo, but also a deeper understanding of how to make your brand successful.

So, let's get started—see you in class!

Alexa Méndez

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