Together we will work through real life projects starting with a flyer, then a tri-fold brochure, fillable form, full magazine, and finally a social media campaign template.

DOWNLOAD THE EXERCISE FILES

The Brief

To start, generate your unique client brief at www.randomprojectgenerator.com.

Class Project 01 - Flyer

Create a flyer promoting an event or product for your client per your uniquely generated client brief.

Requirements:
- Non-Facing Pages
- Image(s)
- Text
- Need images? Check out the free collections at AdobeStock and UnSplash
- Client Logo (created from scratch or built from free stock like AdobeStock)
- Client Font (use commercially safe, free fonts from FontSquirrel or Adobe Fonts or DaFont (if you filter for it)
- Need help installing fonts? Find details here.

Deliverables:
- Instagram: @bringyourownlaptop @kplicanic
- Facebook group here
- LinkedIn group here
- For the client/your portfolio, export as Adobe PDF (Print) using an appropriate preset. Be sure to include hyperlinks (and bleed) if applicable.
- For the course, export as a JPG (File > Export, then choose a resolution of ~100ppi) or grab a screen shot and upload to the Class Project/Assignments section of this website.
- Share on social media so we can all cheer you on!

Class Project 02 - Tri-Fold Brochure

Create a tri-fold brochure promoting your client’s business per your uniquely generated client brief.

Requirements:
- Non-Facing Pages, 11x8.5”
- Bleed (.125” or 3mm)
- Separate layer for guides (lock after placing guides)
  - Page 1 vertical guides @ : 3.38”, 3.62”, 3.86”, 7.06”, 7.295”, 7.545”
  - Page 2 vertical guides @ : 3.44”, 3.70”, 3.95”, 7.14”, 7.39”, 7.63”
- Use a free tri-fold template from a vendor (such as this one from MOO) OR
- Build your own using these specs:
- H1, Body, and Bulleted List paragraph styles
- Bold and/or Italic character styles

Deliverables:
- Instagram: @bringyourownlaptop @kplicanic
- Facebook group here
- LinkedIn group here
- For the cleint/your portfolio, export as Adobe PDF (Print) using an appropriate preset. Be sure to include hyperlinks (and bleed) if applicable.
- Upload a JPG or screenshot to the Class Project/Assignments section of this website.
- Share on socia media so we can all cheer you on!

Class Project 03 - Package Your Brochure

To avoid missing link drama, package the brochure you made for Project 2.

Requirements:
- You can choose to use the File > Package command (which makes a copy of the InDesign file) OR
- Use the Copy Links To… command under Utilities in the Links Panel menu to wrangle copies of your images into a new folder that you keep alongside the InDesign document. (InDesign automatically updates the file paths for all linked images.)

Deliverables:
- Screen shot of your root project folder containing the .INDD file and a folder for the images
- Not the most social-worthy deliverable item… but if you want to share it—we support you! 😀

Class Project 04 - Fillable Form

Create a simple, fillable form for your client’s business per your uniquely generated client brief. This could be for a prize drawing, a workshop registration, or even contact info for a mailing list.

Requirements:
- Text fields
- Multi-Item Checkboxes
- Single-Item Checkboxes

Deliverables:
- For the client/your portfolio, export as Adobe PDF (Interactive)
- Upload a JPG or screen shot to the Class Project/Assignments section of this website.
- Share on socia media so we can all cheer you on!
  - Instagram: @bringyourownlaptop @kplicanic
  - Facebook group here
  - LinkedIn group here

Class Project 05 - Magazine

Create a magazine-style promotional piece for your client’s business per your uniquely generated client brief.

Requirements:
- Facing pages
- Column guides
- 6–12 pages with bleed
- Paragraph and Character Styles
- Text wrap
- Threaded Text Frames
- Parent Page(s)
- Page Numbers
- At least one instance of a blend mode change
- Table of Contents
- Table (Can be super simple!)
- Lorem Ipsum: Type > Fill With Placeholder OR MeetTheIpsums

Deliverables:
- Instagram: @bringyourownlaptop @kplicanic
- Facebook group here
- LinkedIn group here
- For the client/your portfolio, export as Adobe PDF (Print) using an appropriate preset. Be sure to include hyperlinks (and bleed) if applicable.
- Upload a JPG or screen shot to the Class Project/Assignments section of this website.
- Share on socia media so we can all cheer you on! (You can also follow the instructions for “inception-style” thumbnails by placing your magazine .INDD file within another InDesign Document as demoed in the project video. )

Class Project 06 - Social Campaign Template

Create a social media template that can be used for an on-going weekly or monthly campaign for your client’s business per your uniquely generated client brief. Use your imagination and think about what kind of social campaign would make sense for them and their business.

Requirements:
- 1080x1920: Insta Reel
- 1080x1350: Insta Portrait
- 1080x1080: Insta Square
- Document should be set up in pixels
- Include at least two different social media “page” sizes (use any size for any platform you like, the ones we used in the course are included here for reference)
- Include at least one text variable

Deliverables:
- Save the file as an .INDT file (template file)... though I don’t know if the platform will support uploading a template file…. So… also export as a jpg ⬇️
- Export as Adobe JPGs @ 72ppi (Because we set up our document in pixels, if we want to maintain the specified size, we have to export at 72ppi.)
- Upload to the Class Project/Assignments section of this website.
- Share on social media so we can all cheer you on!

Agustín Calderón

--

3