Transcripts
1. Welcome! Start Here.: Hello and welcome to the YouTube SEO secrets course. My name is Sumner Hobart. I'm not only a YouTube SEO and marketing consultant, but I also generate thousands of dollars in revenue every month from my very own YouTube channels using the power of YouTube SEO. And I'm here to help you do the exact same. By the end of this course, you will become a YouTube SEO master and learn the number one proven step-by-step process to gaming more views and subscribers every single month in this course, you're going to gain five student exclusive template downloads, the number one free tool to find the best keywords to rank proven YouTube title and description formulas to rank number one on YouTube. A simple video tweak to keep your audience from leaving you five free and easy ways for even more YouTube traffic and so much more, you have nothing to lose and so much to gain. I look forward to sharing my secrets with you inside. So Enroll Now.
2. What You'll Learn: Hello and officially welcome to the YouTube SEO secrets course. I'm extremely excited that you're here. And in this video, we're going to cover exactly what you're going to gain from taking this course, the overall course structure, what you can expect, and then also some little-known tips to help you improve your learning process that many students are not aware of. So let's go ahead and get into it. So the first thing we're going to cover in this course is YouTube SEO. What is it? How does it work? And ultimately simplifying YouTube SEO for you? Next, we're going to walk through step-by-step, optimize your YouTube channel to the max, which a lot of YouTubers aren't doing. And once we optimize our channel, next, we'll talk about the best way to plan and create content that has the greatest likelihood of going viral. Number four will be discussing all things video optimization, how to maximize your video search engine optimization. This will include going about the title, description, tags and hashtags and all of this other good stuff. Afterwards, we'll discuss playlist optimization, how to create and optimize playlist to ultimately increase views subscribers and ultimately monetization that a lot of YouTubers are not aware of whatsoever. Number 6, some additional YouTube marketing and YouTube traffic tips that go a little bit outside the scope of SEO, but want to add some additional value to ultimately maximize your potential. On YouTube. Number seven, we will talk about monetization. So what are the requirements? What are the different ways to monetize on YouTube? What are the best ways to monetize on YouTube to ultimately help you really make a living with your YouTube channel, with helping clients with their YouTube channels. And then lastly, for those of you who actually go through the entire course, which would be every single one of you and get to the very end awaiting there will be my entire YouTube SEO master checklist valued at $200, along with all of the other templates and resources covered here in the course, you can access that, which will help you to make sure that you're optimizing your channel, your content, your playlist, and everything else to the maximum ability to again, increase views, subscribers and monetization as much as humanly possible. So that's kind of what we're going to be covering, what to expect. I hope you're excited because I am as well. And then just the last few things to help you with your learning experience here. So number one is obviously, like I said in the previous video or the previous slide, will be sharing a lot of free resources and tools with you here in the course. And you can access these different tools and resources and links below this video here. Next, for certain students, they feel that I speak a little bit too fast. For others, that I speak a little bit too slow, and I completely understand that. And what's great is that you can adjust the speed to your desired preference. And it can do so with the screenshot that you see here in the bottom, I can select your speed right now. One x is a 100 percent and then you can either slow it down or increase the speed. All right, Next, obviously as we go throughout the course, there might be certain questions that you have or want just some additional clarification on and that's completely fine. That's part of the reason you took this course is to get one-on-one help. So what you can do, and you can see this below this video here, you can search for previously asked questions so you can get answers as quickly as possible. And if you don't see that your question has already been answered, then what you can do is go ahead and ask a new question. And I do my best to get back to every single question that's asked within 48 hours. So you can go ahead and ask a new question there with anything that I can do to help you, let me know. That's what I'm here for to make sure that you're successful. And lastly, obviously, we're just getting started so you don't have a feel for the course yet. But once you get a more of a feel of the material, we would greatly appreciate leaving your honest feedback about your course experience. And with all that being said, I hope you're excited. I am. Let's go ahead and get to the first video.
3. YouTube SEO Simplified: So before we begin optimizing our YouTube channel and YouTube videos and diving into the very specific tactics and strategies, we'd understand what does YouTube SEO even mean? So first of all, SEO stands for search engine optimization. And the technical definition of search engine optimization, or SEO, is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. So this is the technical overarching definition of SEO. But how does this apply specifically to YouTube or how does YouTube SEO work? Well, it's very, very similar, but instead of increasing the quantity and quality of traffic to our website, our goal is these three things, and this is what I'm going to teach you how to do step-by-step in this course. And that is number one, Maximize views as much as humanly possible. Number two is gain as many engaged real subscriber's not fake robots as possible. And then ultimately number three and maybe the most important at the end of the day is to maximize revenue that your channel brings in every single month. And I'm gonna show you how to do these through content that we create strategically on the YouTube platform, as well as some other tactics and tips I'm going to share about your overall channel playlist and a lot of other stuff. So basically, this is our goal with YouTube SEO by creating organic, valuable content in a strategic way to maximize these three things. And another point that a lot of beginners with YouTube SEO don't know, is that YouTube is the second largest search engine on the planet. So everyone knows about Google. And by the way, YouTube and Google are owned by the same parent company, Alphabet, and behave in similar ways, although youtube actually behaves in certain ways, that kinda give it an edge over Google, in my opinion, especially for creators. So YouTube is the second largest website, second largest search engine in the world as well. And just as a specific example of how YouTube works, which many of us have probably done. But if not, you know, very simple, we maybe want to be entertained, we want to be motivated, or maybe when we want to learn something like a at home workout or cooking or whatever else it might be, maybe video production tips. So what do we do? We go to youtube.com, go to our account, we type in a set of keywords and then find search results based on those keywords and then click and consume that content, right? Very similar to Google, how we go into Google and we search for maybe articles, maybe for a restaurant nearby or whatever it is, you're searching for information. Then we find that information. We search for information or whatever it might be on YouTube and we find that information or that content. Okay, So behaves very much like a search engine. And of course, as soon as I say this, a lot of people say all Sumner isn't YouTube, a social media platform, not a search engine? And the answer is, it's both. However, YouTube behaves more like a search engine van, a social media platform. So what do I mean by that? Well, here's a specific example. So Facebook is the largest social media platform in the world, right? You can kinda, if we go back to View, you can see it's also the third largest website in the world, okay? And there is even a search engine functionality with Facebook, right? You can see in the top-left corner, you see a search bar there. You can search for a Facebook groups, certain types of content. But in general, how Facebook behaves, it doesn't behave like a search engine. You are there to do what? To socialize. You're there to check and maybe with friends or family, tell everyone how you're during. Maybe, hey, there's a hurricane in our area. Hey, we're safe. You marked yourself safe. You post something for sale in a in a group, whatever it might be, right? But it's very, very heavily a social platform, therefore, a social media platform. So when you're there on the platform and socialized, that's to make it simplified. That's what makes it a social media platform. Where with YouTube, there is that social element, but think about how much time do you spend liking videos, commenting on videos versus actually searching and then consuming that content, right? The social aspect of you and with other people in the comment section isn't that much. And even if it's a lot for you, statistically it's, it's very, very limited now, there's still a social element there. I'm going to show you how to kind of optimized for this as well and some very powerful part of the YouTube platform. And I'm really glad that it's there. It's really, really powerful. But again, just to clarify and make it abundantly clear, the majority of users are not on YouTube to socialize. They're on there to search. Therefore, that's why it behaves more like a search engine platform and why we're going to treat it more like a search engine platform with a social media aspect. Okay? And like I said, and kinda think about it like Google, right? And again, owned by the same company, you go to the search bar and you type in if you're looking for entertainment, motivation or education, and then find the content that you're looking for. So that's what YouTube SEO is, that just how youtube kind of works overall. And I'm ready to dive into a little bit more detail. I hope you are. So without further ado, let's go ahead and get to the next video.
4. How YouTube SEO Works: All right, So we've already covered what YouTube SEO means overall and just general outline of how YouTube works. But now we're going to really kinda dive in and understand how YouTube works for its users so that we can hack in and reverse engineer our search engine optimization strategy for YouTube. So just bear with me. I know it may seem kinda repetitive or seem a little bit just kinda general and basic, but there's a very specific reason I'm doing this, which I'm going to reveal very soon, obvious, bear with me here. So step number one, people, for the most part, use YouTube for one of three reasons. Number one, they want to be entertained. Number 2, they want to be educated. And, or number three, they want to be motivated. We'll talk about more about this in the channel optimization section. But the majority of your content and your channels should focus in, in one of these three categories. Okay? So someone has this neat all I want to watch, something funny. I want to learn about the skills that are learned about this concept. I wanted, you know, I want motivation like MI worth at MIT, whatever it might be. So then I'll go to YouTube and search. So go to YouTube.com, Let's say I want to learn more about video production tips. I'll go to the search bar and type in video production tips. And one quick side note, obviously, people have come to me and said Wait away. Some of our people also find videos and watch videos on YouTube other than searching for it in the search bar. And while this is the case, for example, someone could, let's say you are on Facebook. You see that a friend shared a YouTube video on Facebook. You find it interesting, you click on it and then, you know, you watched the video on YouTube. You didn't search for anything. You just clicked on a link on a social media platform. Or maybe you go to youtube.com. You can actually do this right now. Go to your profile, youtube.com, look at the home feed or kinda homepage like you see here. And you'll see these suggested or recommended videos by YouTube. So your content, people aren't just kind of searching to find your content. They can also find your content through other means. However, especially when you're starting off, okay, this is really key that a lot of these kinda YouTube gurus will not tell you the majority of your views. And ultimately, you know, looking back, you know, your monetization is going to come through YouTube search, OK. And you can see this is a personal screenshot of mine right here. And it's going to be likely the same for you. And by the way, are optimizing for YouTube search or kinda optimizing for keywords is going to help you to ultimately get shares on other social media platforms to get suggested by YouTube and all of that. I'm gonna go into a lot more detail and explain exactly why and how that works. But this is kind of the overview. Okay, so just to keep in mind, the majority people are going onto YouTube. I use to find your videos. They're typing in keywords, okay? And then when they type in keywords, they see the search results. Okay? So you have the thumbnail, we have the title here, a little description. And basically we're going to click on whenever option that we think is going to best help us is going to be the funniest is going to be the most motivating, is going to be the most educational or helpful for us. Once we click. If it's good, content will watch to the end. If we really like it, we'll give it a thumbs up. If we dislike it thumbs down, we may subscribe all of that kind of engage with the piece of content. And then ultimately, you know, who really like the content or if it makes sense, we might purchase. Through an affiliate link or buy something on Amazon or wherever it might be, right? That's later down the road, but that's kinda the last piece here. So pretty simple. We already all know this. Uh, why am I bringing all this up? Like why is this important? So we know the process of how a YouTube user uses the platform. So now we reverse engineer for our strategy, for our SEO strategy, Our goal is these four points we need to optimize search engine optimized for these four points. Number 1, visibility. Number 2, to capture that visibility, number three is to then retain those viewers. And then finally, number four is to ethically monetize that audience that you've now cultivated. Okay, So kinda this really, almost literally this funnel is going to be our strategy. And because we know how YouTube works, that's where strategy comes from. It's not just that I came up with this. This is exactly the kind of from YouTube and from the platform. All right, and just to kind of be a little bit more specific about what I mean by this step 1, visibility. What I mean by visibility is to get seen. You can have the best content in the world, but if nobody sees your content ever, then what does it matter? Okay, so visibility is the first and is the most important first step. Okay? So super, super, super important, right? We need to get seen. We can't do anything else until we get visibility. And what's the best way that we're going to get visibility, especially when we're in newer channel, is through keyword optimization. You're going to hear me talk about keywords throughout this course and you're like summer wiring, so obsessed with keywords. This is why I'm obsessed with keywords, because keywords will ultimately make you money and guess what, when you learn generals, keyword optimization, obviously specifically for the YouTube platform. But this will help you for keyword optimization for other platforms as well and can make you very, very successful. And other social media, other search engines, other, other platforms online as well. So very powerful. So you want to get seen the best way you're going to get seen as keywords. And if you don't get disability, nothing else matters. So very, very important. That's kinda the main point that I wanted to highlight here in this video, and it'll make sense to the rest of the strategy in the subsequent videos that you'll see. Step number two, capture what do I mean by capturing visibility, right? So, so, so people see the search results, they see your thumbnail, they see your title. We want to get them to click on us and nobody else, right? We want to capture and get them to click on our video. How are we going to get them to do that? What's kinda the vehicle? That's why I have a car here. What's the vehicle? To get them to click? Thumbnail. Okay, so keywords get a scene. Thumbnail gets people to click. Alright, great. What gets people to retain? What gets people to kind of engage with us, or ultimately to become subscribers with us. Well, that's going to be the quality of our content. So keywords, guys, visibility of the thumbnail gets people to click the quality of our content, which of course I know it can seem subjective. But I'm going to have some tips to help you with this as well. This is going to ultimately help us cultivate likes, shares, comments, and ultimately subscribers. And then lastly, number 4 is once we have that kind of dedicated audience, we have subscribers, we have people liking and commenting and sharing. We want to monetize. And of course, what do I mean by monetization? Make money? That's the ultimate goal is to ethically make money through YouTube, which by the way, YouTube is one of the best, if not the best, search engine slashed social media platform for monetizing. By far, It's amazing and there are multiple ways to do this. And I have a full section talking specifically about YouTube monetization. Of course one maybe the most obvious or what everyone thinks about is YouTube ads kinda like you see here. I mean, you can get YouTube ads on your account once you have 100 thousand subscribers. And I believe it's 4 thousand watch hours within the past 12 months. That's the current kinda YouTube stat. But the great news is if you have less than a thousand subscribers, there are many ways to monetize, including affiliate links, brand partnerships. You could have merch your own kind of products that you sell as well, and many other ways to monetize full video about that really great platform for it. But again, if you don't get any visibility, you'll get people to capture that visibility, then retain that you can't monetize. So it's kinda step 1, 2, 3, 4. This is the overall process. This is our YouTube Strategy. And again, now you see exactly where the strategy came from. It's built from how YouTube works. So that's kinda the overview. I'm done being vague, I'm ready to get specific and I'm sure you are as well. So without further ado, let's go ahead and get to the next video.
5. The Power of Keywords!: In the previous video, I mentioned how important keywords are for your YouTube SEO strategy and what I find a lot of beginners in regards to creators on YouTube as well as beginner YouTube SEO experts, which you'll soon be, is that they find keywords to be very complicated, or maybe even feel like it's an outdated strategy and that could not be further from the truth. Keywords are much more simple and maybe even more powerful than you currently think. And I'll explain why in this lecture and later, I will share specific tools and ways to quickly, easily and for free find these powerful keywords. Okay, so first thing that I want you to kinda think about is that when you hear the word keywords here, the word thoughts, right? Keywords are thoughts and now think about it literally. So let's say that you're thinking about funny cat videos. I'd really like to see a funny cat video, or I really like to learn more about how to create beautiful presentations or video editing or whatever it might be. Then what do I do? I go to YouTube and I turn that thought that I had in my head into a keyword that I type into the search engine to ultimately find content that helps solve my need, are solved my problem, okay, so when you hear keywords, just think about thoughts. That's kind of a way of kinda demystifying a little bit. So that's number one. Number two is that your keywords will drive your content or your keywords should drive content for this strategy and for the best strategy of going viral, getting visibility, monetizing all that good stuff, keywords you're going to drive your content so you can screenshot this image if you like, just as a visual reminder. And specifically, okay, keywords are powerful. We know keywords are important. We're going to talk a little bit more about that later. But not all keywords are not all thoughts are created equal. Okay, so what you really also need to think about keywords, this is kinda the last very, very important point is whenever you're looking at a keyword, def keyword, you're driving content. We're going to be using keywords a lot. We need a very specific type. Okay? So keywords have to, there's two kind of big variables to focus on. One is search volume, the second is level of competition. Now what do I mean by that? So number 1, as you can see here on the x-axis, search volume means, how often is this keyword typed into YouTube? Every single month. Okay, So obviously, the more that it's typed in, the more search volume it has, the less is typed into lesser volume. What I mean by competition, competition means, okay, when I search for certain keywords on YouTube, how many video show up? How many relevant videos appear for that keyword? So let's say I type in, you know, how to braid my hair, right? How to braid my hair like a Viking. I'm just making that up. And let's say for some reason it has very high search volume. There's a lot of interest in this, but I go to YouTube and there's no options. Oh, oh, yeah, there's no options, but there's a lot of sertraline. That's a good sign right around the alternative, that means low competition on the other end, let's say you type in, you know, how to, you know, five tips for hair braiding. And you can go to YouTube right now and search for it. I can guarantee you, you'll see pages and pages of video after video after video that specifically relate to that topic. Maybe high quality, very long in-depth videos, all of that. So that's what I mean by competition, is the number of videos that show up when you type in a certain keyword. So you have volume competition with those two things in mind. What type of keywords do we want to identify and should be pretty obvious. So I'll move pretty quick. So number one. What do we want to avoid? High volume but high competition? This is the biggest mistake I see, or I should say one of the biggest mistakes I see new YouTube creators making. They see a keyword there doing research and the findings keyword, let's say, you know, whatever it might be. They make a video about it and they're like, oh, I'm not getting any visibility. Well that's because there's so much competition associated with that keyword. So it's great that there's a lot of volume for a certain keyword, but you wanna make sure weight also, how likely basically is it for me to get visibility for that keyword? Something else to keep in mind, I'll show you how to do that later. But just so you can kind of visualize and habits in mind and understand why I'm going to show you what I show you next. So that's number one. We want to avoid high volume and high competition because the more competition, the more difficult it's going to be for us to get visibility. Number two that we want to avoid is, you might think, Okay, I'm going to avoid high competition keywords, MNO for low competition. That's good. However, is there not a lot of videos because there's not a lot of competition or because there's just not a lot of search interests are, there's not a lot of search volume, okay? So just because a keyword does have a lot of competitors, also doesn't mean it's a good keyword. Okay, That's another trap that I see a lot of kind of newer YouTube creators getting into is there i, o, there's a lot of competition for these keywords and I'm going to make a video about it. Do people actually want a video about this yes or no and are gone? I don't really know how I'm gonna help you find that out. So low competition, low volume, stay away from those. Lastly, of course, if you find a keyword that has high competition and low search volume, like no one's searching for this keyword and there's a ton of competition. It would make no sense in either way to, you know, So it's kind of, you know, dum, dum, dum a reference here to do that and make sure that you're not dumb, very, very smart. You are. And I'm gonna show you the right strategies to avoid all of that. And in the end, what is our goal? Of course, pretty obvious. We're trying to identify high volume, low competition keywords. Now, the point that a lot of people kinda stop and don't mention is that a lot of these keywords are long-tail keywords. These keywords, these high-volume, low competition, are relatively high-volume, relatively low competition keywords are known as in general, going to be long-tail keywords. What do I mean by that? What the heck is long-tail keyword? Okay, last point of this lecture, and hopefully you're finding some value taking notes. So this applies to YouTube SEO, Google SEO, and pretty much SEO everywhere right now, anything relating to keywords, there are three main types of keywords that you need to keep in mind. And those are short tail, mid tail keywords and long tail keywords. What does that mean? So first, when I refer to keywords and when many people refer to keywords kind of in an industry, they're not referring to a specific word necessarily. It could be actually several words are really kind of more a key phrases, the technical terminology, but unfortunately kinda interchangeable, right? So when I refer to a keyword, it could be either one word, it could be 2345 words. So that's what I, what I mean when I say keyword. It could be one or more words for that keyword. Okay. And then number two, there are short mid tail and then long tail. Okay, So what do I mean by that? Short tail keywords are literally shorter keywords, okay? They're either one or two words long. And with these keywords, they tend to have very high search volume. For example, tomato plant, write the word tomato planter. There's two words have very high search volume on YouTube. There's a lot of people searching for content around tomato plant or for that specific term as well. However, there's also usually the shorter keyword is, the more competition there is for that keyword, okay, So these are keywords you want to avoid. These would fall into that, you know, that Rocky Balboa with a boxing glove, the high volume, high competition category. Okay, so again, we want to avoid those usually short tail keywords. Next we have mid tail. So mid tail in this example is when to plant tomatoes. These are either three or four keywords long, usually, especially when it comes to YouTube. This is different for Google than YouTube, but usually for you to around three or four keywords long. This is a little bit less competitive, a little bit. Still fairly high search fine, but a little bit less competitive, but can still be fairly competitive. So in this case, sometimes they work, sometimes they don't. I'm gonna, I'm gonna show you if a keyword works or if it doesn't kind of how to identify those keywords. But you're getting a little bit better than the space. Sometimes they do, sometimes they don't get That's mid tail, three or four words long, that make up that keyword. And then lastly, you see here, why are my tomato plants turning yellow? This is what I want you to ultimately focus on, especially if you're a brand new channel. If your brand channel, this is what you should absolutely be focusing on. This is what I built my channels on. I've helped clients built their channels on and have had measurable and great success with in super excited to share this with you. I've had so many people are not talking about it blows my mind. It's like honestly crazy to me. And that's why I felt the need to create this course. So imagine, why are my tomato plants turning yellow? 390 monthly searches. Guess what? A lot of other YouTube creators, they haven't taken this course. They don't know about the strategies, so they just ignore that keyword there. And I've thought a lot of search volume, so I'm not going to create content around this keyword, okay, I'm just gonna kinda ignore it. Let's say there's dimensionality, monthly searches, That's great. You go to youtube.com, type in, why are my tomato plants turning yellow? And let's say there are 0 videos, or even maybe there's a couple of videos, but they're like really, really bad, really terrible quality, really short. And you as a gardening expert and that's obviously have a gardening YouTube channel. You say, Wait, I can create a much better video, ease and there's so much missing information. Oh my gosh. You make the best video and there's now a lot of competition. Well, guess what? You're going to capture the majority of those monthly searches on YouTube. People are going to search. You're going to find your video, watch and guess what all my options is a great video I'm going to like and subscribe for other content. So you're going to start off small with these what are called longer tail keywords, these less competitive keywords, and you may not know one. You can still go viral with these keywords and that's a whole other discussion. I'll talk about that later. So it doesn't limit your ability to go viral. You absolutely still can, depending on what the keyword is, of course, obviously and other factors. But you start here, create a video around this specific topic, around this specific keyword, getline, get subscribers, monetize all that good stuff, then move on to the next long tail. And it's like a brick on top of a brick on top of the rubric. And guess what? The more bricks that you have, the stronger your channel is going to be, the more subscribers the more likes, the more views, the more trust you build with the YouTube algorithm. And guess what happens, then you can start moving and creating content around more mid tail keywords, more competitive keywords because you're becoming more competitive. And as that happens, then you can start creating a lot of different kinds of videos and not have to just focus on keywords. And then at that point, when you get a much larger, much more competitive, much bigger reach, you know, hopefully in the very, very near future, then you can begin, you know, maybe optimizing for conversions versus keywords or keywords, you're always going to be a strong strategy. And again, if you're confused by that, don't worry. We're going to talk all about that in more detail. This is just the overview. So I hope you understood this. Keywords are thoughts. You know, the type of keywords you're trying to find. High demand or high-volume, relatively low competition keywords. And the majority of the time, those keywords are going to be long-tail keywords. So that's kind of an overview about keywords. I hope that kind of demystify certain things and I will show you how to find these keywords in the content optimization module without further ado, let's go ahead and get to the next video.
6. YouTube Channel SEO Introduction: Welcome to the YouTube channel optimization section of the course. So in most people think about YouTube SEO, they automatically and directly go to think about optimizing videos. Now, while that's extremely important, and we're going to talk a lot about that. What a lot of YouTubers overlook is optimizing their YouTube channel. So what do I mean by that? Well, I've gone to one random kind of YouTube channel. This is a travel blogger that I follow. And there are certain assets are elements of your YouTube channel that you can optimize to ultimately get more visibility and ultimately more revenue, and ultimately improve your overall results. And even if this doesn't help you get direct visibility in search, this can also indirectly help you by letting YouTube's algorithm understand your content and understand what your channel is about as well. So this can help you with discoverability as well as kind of indirectly by helping YouTube. And then once you do, kinda can better understand your content. They can better serve your content to subscribers or even people that aren't subscribe to your channel. So some of the key points that we're going to be talking about is here, the channel art, which can kinda see here, channel links, you can link to social media or almost anything else here, websites on and then also the About section which you see kinda right here in this section. And a couple of things as well on the backend that you can't see here that are very, very important, which we'll talk about here. I'm intersection by the way, this YouTuber specifically could do a little bit more to improve their on About section, but overall, really good. And we're going to dive in and help you create the best channel as easily and efficiently as possible. So without further ado, let's go ahead and dive in.
7. Naming Your Channel: So a lot of people don't know this, but you can actually optimize your YouTube channel name. And it can actually have some pretty great results. So what do I mean by optimizing your channel name? Well, take the main topic of the kinda describes your channel and it basically add that to the end of your channel's name. And again, this will not work in every case or why should say is it may not make sense in every single case, but in a lot of cases it absolutely does. And basically, every time you post a piece of content on YouTube, your name is going to be associated with that piece of content. So imagine if you have one of your top keywords in every single piece of content that's ever published on the YouTube platform. All right, And another example, actually, this is a test that I ran recently just to kinda see how effective this was. I recently for a long time with this channel. This is one of my YouTube channels. My own person channels also have indirectly kind of related with some other channels as well. So this is my name. Obviously it's under Hobart. And for this channel specifically, this focuses on helping individuals and brands expand into the Amazon marketplace, also known as Amazon FBA. So I have my name of the channel is under Hobart, pretty typical standard. And what I've done is I've added a dash and then my main keyword, Amazon FBA. And what I noticed is that when I was, you know, channel has grown well, really happy with it. I decided as a test that I would remove the Amazon FBA and actually change it to kinda do something else. There's another brand that I had. It was called the amazing escape plan. And immediately as soon as I made the name change and remove that keyword, I did see less subscribers overall and less views as well. And then when I change it back, I saw another kinda uptick. So I can't guarantee this will get you more views or subscribers on however, just for myself, even with my test, I've gone ahead and change it back. So basically, again, taking your main channel topic or your main channel keywords. So think of like two or three words that describe your channel and then go ahead and then add that to your name. And again, you may be somebody that would kinda diminish my brand or that might know, kinda seeing, you know, not really professional. It's completely up to you. But my case, if you are really looking to grow, I would definitely recommend that you consider doing this. And how you're going to do this is go ahead and log into YouTube just like you would normally. And you should see a screen that looks something like this. Once you're here, go ahead and click on Customize channel. Alright. Once you click on Customize channel, you'd get to a page that looks like this. Click on basic info. And then once you're here, you have the name section and you can actually change your name right here. And again, what I'd recommend doing is you have your kind of your main name. It could be a personal name or your brand name. Then after add a dash and then your main two or three keywords, not too long. And number 1, this can help you get more visibility directly. But even if it doesn't interact Sumner, I know you talked about longer tail keywords and this is a shorter tail keyword. And that's okay because this is also with every piece of content and you're going to publish, it's going to help you to understand your content better as well. So on one end, your keywords are gonna help get seen directly in another way. They're going to help you indirectly by helping you to understand. And then each is going to be able to better serve your content to your future subscribers and ultimately help you there. So that's kind of a little tip, Azure keywords to your name. It's really that simple. If you need help, let me know in the Q&A section should be pretty straightforward. It was go ahead and get to the next tip.
8. Secret Channel Tag Strategy: Here's another little channel hack that's going to help put you ahead of all of your competitors and ultimately help get more visibility and help you to understand what your channel and content is about, which will have indirect benefits in the future. So first we'd see a lot of things visibly. There are certain things that we can't see that are on the backend. And something that you can actually do is you can add keywords to your channel on the backend. And many, if not, most YouTubers, especially new or not doing this at all. So this is a nice opportunity for you. So of course, again, login to YouTube with your specific YouTube channel. Go ahead and click on Customize channel. Once you're in the Customize channel, go ahead and click on Settings and left-hand corner. Once you're in settings, you'll see a page that looks like this. Click on channel and then click on basic info, okay, under basic info, you'll see that you'll choose your country of residence. So go ahead and do your country of residence is kind of a side note, pretty straightforward, but really what you wanna focus on is the keywords here, okay? So you can put keywords here that describe your general and overall content and overall channel. That's going to help you again with visibility directly and indirectly. So you're probably like, well Sumner, great. I love that. I know this exists. What should I put in here? You can do this manually and I'd recommend putting in around 10 tags. You can put it in literally, I believe at this point, a 100 over a 100 and tags. I think it's infinite technically, however, an overall best practices put it at around ten. I've, it's a little bit less. That's okay as well. Obviously here I have a few more. And again, this alone isn't gonna make or break your channel is not going to necessarily make you go viral. But it's all of these small things that add up like this. They're going to have huge impacts on your channel later. So that's why each of these little steps doesn't take much time and it will ultimately have a great impact altogether. So you can do this manually. Like I said, if you know your content channel pretty well, you can go ahead and just kind of think about your overall content and type in general keywords anywhere from two keywords to forward, kinda long and enter them in here. Up to around ten. Really simple and straightforward. If you're still having difficulty or you want some inspiration, what could be good to do is find a creator that's in your overall industry. Even maybe not a direct kind of like competitor, a direct other creators in your specific niche, but in your overall industry and see what they're using. Well, how can we do that? Well, I'm going to show you. So let's say that we're in the cookie niche, okay, we make at like Quito recipes at home. And we're curious to see what tags we want to use. So we go to Gordon Ramsay's YouTube channel, which I am right now. And by the way, you can do this yourself and see that exact same. What we're gonna do is we're going to right-click it can be anywhere, just kinda whitespace on his channel. We're going to right-click and we're going to click on View Page Source, View Page Source. So go ahead and click on that. And once you do, you'll get to a page that looks something like this with a bunch of code, okay? And it looks super messy and like super complicated. Don't worry. What you're gonna do is you're gonna hit Command F or I believe it's Control F with PC, but Command F, basically the find function of your, either your PC or your Mac. And then type in keywords just as you saw there, hit enter, okay? And once you hit Enter, boom, automatically, this is going to take you to the specific section. You'd also use mainly scroll through until you find it as well. It's the same thing, but this is just a little faster. You see the word keywords here. So here's the keywords at Gordon Ramsay's using for his channel. We have Gordon Ramsay cook along, live chef food recipes, swearing, and Channel 14. Honestly pretty weak overall because these are pretty very, very simple kind of tags like one word, I'd recommend, you know, being a little bit more specific to, to, you know, forwards. However, it's always good to kinda see what others are using. An obviously, Gordon Ramsay doesn't necessarily with YouTube SEO. He has such a strong brand presence before YouTube even existed, right on television and other places to where he can kinda succeed without YouTube SEO. But guess what? You've even more successful if you'd better optimize this channel, could just get someone successful on YouTube and doesn't use these strategies, doesn't mean they can't be even more successful. So that's just one example. And again, you can do this with pretty much any channel and to get some inspiration. Or you can do some annually. Don't worry about spending a ton of time in this. Just kind of think through some things, be strategic about it and then be done and move on to the next. Because again, it's not going to be one of those things is going to be life-changing necessarily. But it is definitely, definitely want to do and it's relatively simple to do. So in this case, what we can do if we want to use the exact same tags and you can absolutely use the exact same tags is another creator. There's nothing wrong with that. As long as they're relevant to your channel, we can go ahead and I've dragged hit Copy, and then we can go back to our channel. There we go. We're back on the screen here, and then go ahead and paste into our channel. And you want to make sure that they are separated by comma. So it's word comma and then the next word comma and so on. And that's what's going to basically create these kinda little gray round boxes here. So, and then once you're done with that, go ahead and hit Save my head's kinda covering it here in the bottom right corner. And you're good to go. And now you've kind of better optimizing keyword, optimize your YouTube channel. So if you have any questions about this, let me know. And without further ado, let's go ahead and get to the next video.
9. Free Youtube Channel 'About' Template: In this video, we're going to talk about the YouTube channel about section. So every YouTube channel comes with an About section. And you can find this if you go to your own YouTube channel or any other YouTube channel, click on their profile. As you see here. Scroll over to the far right side on desktop. And then if you've kinda scroll down a little bit, you see basically there's little description or this kind of like about me or about us section of the channel. This is hugely under-utilized and a very powerful place for two things. So number one, a percentage of your future subscribers are going to go to the About section to learn a little bit more about you. Now, not a huge percentage necessarily. There's still a decent percent of people that will look at this section. And basically this is an opportunity to convince people that are just kind of browsing through YouTube or browsing along your channel and turn them into subscribers. Okay, so that's number one and number two that maybe a little bit even more important is this is a great area for keyword optimization. So those are kinda the two main goals with your About section. And as you can see, a lot of YouTubers neglect this and they absolutely should not. Very simple to do. And what I've done for you is I've gone ahead and I've created a YouTube about template. You can access this template in the resources section. What you'll do is go ahead and head over to the resources section. Click on File here. So file and then make a copy, and then you can make your very own copy and it's all yours. Of course, you want to pay you. That's part of the perk of being here, of course. And here is the overall formula. Really simple, really effective. So welcome to the x channel name where you will get basically x, y, and z subscribe now for topic one, topic to topic 3 and so much more. Watch now and enjoy, okay, really straight to the point, but basically what you want to focus on here, you not want to talk about yourself. You want to talk about what you can do for the viewer and ultimately for the subscriber. Why should they subscribe? If you're just talking about you're like, Hey, I'm smart, I'm really good, I'm really funny, I'm really attractive or whatever. It's irrelevant, what do I care? I'm attractive. But really, I can help you become more attractive. I can, I can help you enjoy your life more. I can help you increase pleasure or decrease pain. That's what you want to focus on. So what do you do for your subscriber? And then add keywords? That's essentially what you're doing. Really simple. And again, it's very effective. And to give you a little bit, a few more examples which are right here. We have example number 1. This is more of a business example for one of my own channels, which is Welcome to the amazing escape plan channel, where we help you profitably grow your Amazon FBA business every single week, subscribe now for powerful in-depth Amazon API tutorials including Amazon product research, product sourcing, Listing, Optimization, Product Launch, and so much more, watch now and enjoy. Okay, so you see how it's very clear right to the point, hey, here's who we are, here's what we do for you, and then keywords, okay, which also translate to benefit also for the subscriber knows what to expect as well. So it kinda has a plays on both of those. So that's example number one, I know not everyone. You're not even the majority of people are in kinda business or e-commerce space. So here's another example of a travel blog. So hello, Welcome to the Hobart abroad channel, where we help you plan the best vacations of your life. Okay, pretty powerful. Sounds good. Subscribe now for weekly travel videos including top places to visit around the world, hidden gems around the world, adventure blogging, cinematic traveling videos and so much more, watch now and enjoy. Okay, Same idea here. And then lastly, and again, you can review these at anytime. Let's say we have a gaming channel. And I could go on for obviously infinity, but hopefully these examples are sufficient. So example number three, let's say there's a gaming channel about Zelda Breath of the Wild or Zelda BO TWO to make it short. Okay, welcome to the Zelda be OTW masters channel where we help you dominate Zelda Breath of the Wild. So basically, you know, get really good at this game. Subscribe now for weekly hacks, tips, tutorial strategies and secrets. And obviously you have the Zelda Breath of the Wild with those. So making those kind of keywords and so much more watch now and enjoy. So really straightforward, but you can see how this template can work with a number of different channels in a number of different categories. And I might change up depending on what the channel is. But overall, it's a very good strategy to follow and it will be effective and I hope you find it valuable. Again, this will be in the resources section for you to access. And if you have any questions, let me know in the Q&A section and let's go ahead and get to the next video.
10. Best Free YouTube Keyword Tool: So you may be thinking at this point, Sumner, where do I find keywords for my About section, for my channel tags, for my name, and for other endeavors. Like where do I go? I'm gonna go into a lot more detail and specificity, especially when it comes to creating content optimized for YouTube. However, for just general kinda channel optimization overall, a really, really great, helpful and a 100 percent free tool that you can use that I really like is called the keyword server Chrome extension. So you can find it, just go to Google, type in keywords surfer also, I'll have a link to this tool as well in the resources section to make it a little bit easier for you to find. And it looks pretty much like this. And basically you'll need Chrome in order to use the tool. Go ahead and install, and it's a pretty simple two-click process. Once you do that, how this tool works is once you install, go to Google. And let's say that our YouTube channel is around at home workouts, right? It's all about working out at home. So we could just type in at home workout, do at home workout, we hit enter. Okay. And then what will happen is in the right-hand corner, you'll see now this new kind of box that appears, and that's the keyword server Chrome extension you see right here. And it takes a little second to kind of load the results. But essentially it's give you a list of keyword ideas that are similar to the keyword that you typed in here into Google with their search volume. Now, yes, this is specifically for Google and it's Google keyword volume. However, there's a huge correlation between what a search for on Google, especially with certain categories, as well as what is typed in on YouTube. And again, this is just for general kind of channel optimization. This is a really great tool. It's also great tool for other endeavors as well. I use this for product research, I uses for some of our blogging and things like that. So it's a really good tool just in general to have and that's kinda why I wanted to share it. And it can also be a good tool to identify keywords to optimize with your channel. And one cool feature that you can kinda see is that for example, you can see that each keyword with its kinda estimated monthly search volume. And you'll see that there are certain, you know, keywords that have more volume than others, which can be very interesting at times you may find, oh, this keyword is actually searched more. Maybe I should use this instead. And you can also just be a really great starting point to generate some ideas for content as well, but really kinda great tool Overall to use. So yeah, keyword surfer, Chrome extension, helpful with some keywords for your overall kinda channel optimization. And I have more tools to share with you in more very, very specific strategies, especially for your content. So that further ado, let's go ahead and get to the next video.
11. Create Your Own Stunning Channel Banner : In this video, I'm going to show you how to create and optimize your very own professional, stunning YouTube channel art without having to hire an expensive freelancer or that having to be an expert graphic designer. And I really, really mean that I'm very excited to share this with you. But first, what am I talking about when I talk about YouTube channel art? This is basically the image that goes at the top of your YouTube channels. So when either subscribers or browsers go to your channel, they can kinda see on this image. And this does two main things. So number 1, this adds a level of professionality to your channel and ultimately will help convert or turn people who are just browsing to subscribers. So very, very powerful there. So there's the conversion aspect and then aspect number two that a lot of YouTubers don't even know about and are obviously not even using is a secret keyword hack that we can use to further optimize your channel as well as specifically our YouTube channel art. It's really powerful, which I'm gonna share in the next video. But first, first, before we were able to optimize, we need to kind of create our channel art to begin with. So in order to do so, what we're going to do is create a free account with Canva.com. So that's canva.com. I'll include a link to them in the resources section as well to make it easy. And basically, canva is a free social media graphics app that creates all different kinds of pre-built templates for YouTube channel on YouTube thumbnails, Facebook, Instagram, tiktok, whatever it might be, all different kinds of graphics. And obviously specifically, we're interested in creating a YouTube channel art. So what we'll do here, click on Create a design in the top right corner. Once you create your account, of course, and then we'll go ahead and type in YouTube. Once you do that, you should see the option for YouTube channel art. Go ahead and click on that. One really great aspect about Canva is that when you create graphics that have the correct dimensions for each graphic type. So in this case, these are the perfect dimensions for YouTube channel art specifically, which is really wonderful. And then number two, as we can see kind of as the automatic default here is what we see here on the screen is blank template. So if we were to basically download this, it would just be blank white, which obviously we don't want, we want to do something. So what we can do is over here and the left-hand side, you can see all of these different templates. And if you see it all the way to the left, you see the word templates. So we're under the templates kind of tab. Here's all the templates and this is where you want to start first. So we're just gonna kinda browse through until we see something that we, you know, that maybe we like. So maybe I'm interested in kind of like a travel or maybe photography or something like that. This really appeals to me. Well, we can do so we have multiple options to work with this. See what we like best. Go ahead and duplicate the page. Click on this element so I can click on all these different elements I can edit so I can like change the tax. I can just be like, you know, Sumner. Is great or whatever else I want. And then delete that for now just because we already haven't done. So we have another blank. And then let's find maybe another kind of interesting art that's kinda neat. So anyway, you can go through, there's many, many, many, and you can customize to whatever you like. Like for example, this icon here. All right, these are grouped, so I'm going to hit Ungroup. Click on this. So you see I clicked on the iconic and change the color of this icon. I can make it yellow, I can make a green. Going to get read, write, or kinda like that offer Ed, I can change this text, right? I can change the type of text appear in the top left to any of these, all of these options. So many options. Some obviously you will look better than others, right? And in certain cases, some of these, you do have to have a paid account to access, but you do not need to have a paid account. I'm telling you there's so many other free options I see here as long as it doesn't have the crown next to it, and this goes for other elements as well, not just the tax and so on, right? Pretty straightforward. And again, find a template that you like. And the two main characteristics that I'd have you focus on both for simplicity as well as for effectiveness. Is pick a high contrast image, something that really stands out, that looks really nice, which won't be hard to do plenty of free images here. It can even see more images if we go to where is it? Elements here at his photos? If we go to photos here and the left corner, there's even more images that you can choose from. So just choose a really nice image that kind of goes well, you can search here in the search bar for specific, like let's say if we wanted or let's say like, let's say foo, Let's see what we have for food. That's an interesting one, yeah, so all different kinds for food and many, many others, find a nice image that's number one. Number two, you will want to have some texture, so you have here and just choose whatever texts that you like, okay, and then what I'd recommend the text say to keep it really simple. What is your main benefit? What do you do for subscribers, okay, So maybe you know, x benefit every and then whatever you're posting data. So for example, you know, powerful Amazon FBA tips every Tuesday at 07:00 AM. Just making that up or easy at home cooking tips every Friday, right? Keep it really simple. You know. Zelda, Breath of the Wild. Tips, hacks and tutorials. Fridays at 05:00 PM. I'm just making this up but you see what I'm saying? So just kinda your main benefit like what you're about, what kind of content you produce and then the time of posting. I have a full video. We're talking about your optimal time to post. So if you don't really know yet or you don't have it yet, don't worry about it, just have your kinda main benefit. You know, the number one place for XYZ, that's going to be your text. With that image. Keep it simple and it's going to look nice. You're going to do it quickly. And it is ultimately going to convert and help you. And just a few other points here. So we already covered templates, we've covered photos here on the far right there are elements. Elements are of all kinds. So there's lines, their shapes. There's different graphics as well, kinda like more cartoons or things like that. You can select different types of tax. So kind of, you know, bigger bolder text, smaller text. All different kinds of texts that you see here. Really whatever you like, you can find it here. Also backgrounds would be the last one I'd recommend kinda looking into so different colored backgrounds and things like that. If maybe the images you don't like. So you have plenty of options here and the best way to kinda learn the platforms to play around. Obviously this is not a Canvas course, but hopefully this a little crash course into using the tool. And then once you're ready to download, what you can kind of do, go up here to download, Okay. I'd recommend sticking with PNG and then you can actually select your pages. So you can either do one or two or both. So you do both, or you can just select one of them, whichever one you like. Hit Done. And then I'm kinda covering up with this button right here, download and you go ahead and download. And once you do this, so go ahead and do this. Now if you haven't already, once you do this or if you already have existing channel art, I'm going to show you in the next video how to keyword optimize your channel art for additional search engine juice. And in last thing, kinda once we do that, I'll just quickly show you in case you don't already know where you're going to upload in your channel. What you'll do is go ahead and log into your YouTube account. Click on Customize channel. Once you click on the Customize channel, go ahead and under banner image, Hey, either change or it'll be ad, it'll go ahead and enter that in here. Once you do that, make sure you look on your channel, make sure it looks good. You could ask your friends and family, hey, how does this look? Would you change anything just to make sure everything is looking good and great? And it also just something else to keep in mind, of course, pretty self-explanatory, but make sure that you have a, an image that's at least 98 by 98 pixels for your profile, your profile photo. And then in the next tip, in this next video that's coming up, I'm going to show you how to keyword optimize all images, including your YouTube channel art, as well as your YouTube profile image as well. Okay, so I hope that was helpful. Again, we'll kind of complete the whole process in the next video. So let's go ahead and get to it.
12. Juicing Your Channel Art: A lot of people don't know this, but you can actually infuse the images associated with your YouTube channel, including your YouTube channel or your YouTube profile image and all of your YouTube video thumbnails. You can infuse those images with keywords that YouTube actually reads and can ultimately help you gain more visibility and also help the YouTube algorithm understand your content and your channel better to better serve your content to the right audience. So this is, this is an old tactic, but just because it's all doesn't mean it doesn't work anymore. It absolutely still works today. I received a couple of questions about that. So I want to specifically address that. Yes, this tactic is very effective. And not only with YouTube, if you are creating blog content, um, or other content on Google and other search engines, this is a very, very powerful technique, again, on its own, that little small detail may not be the night and day difference with your channel. But again, the whole strategy, like I mentioned before, is several small things that add up to huge changes. And this is definitely one of them. It's simple, it's fast, it's effective. And by the way, it's definitely not gonna do anything to hurt you. But of course, if anything changes, I will be making update videos as I always do. So what I've done is I've created an example of a kind of YouTube channel art in Canva and took me literally less than 10 minutes to create this. Of course, I could put more effort, but we have Sally's suites, delicious desserts every Sunday. So let's say that this channel specifically revolves around delicious dessert recipes. Okay, And that's kinda of the Nietzsche's is these amazing, delicious, beautiful deserts. Great. Okay, so we have our channel art. We're going to go ahead and exit out of the preview. Alright, so go ahead and download your channel art onto your desktop. And next step, just a quick caveat. Keep in mind that this process will be slightly different for PC users versus Mac users. So the following, MAC is a little bit more complicated. It's still simple. Just a couple of other additional steps. I'm going to be using a Mac for this. So if you're using a PC, watch this video, just know it's going to be a little bit different and actually easier for you. And then once you've watched through, I have a link to a short blog that shows you exactly kind of how to do that using a PC as well. So just take the same tactics that I'll share here and then just, you know, it's tailored toward PC so you can kinda find it there. So the first thing that you wanna do is change the file name of your image, which is very easy to do. So let's go ahead and hover over the filename here you can see it's YouTube channel example. Hit Enter, select it first, click on it, then hit Enter. There we go. Now we can edit. So think of whatever keyword that you want to optimize this image for, that is what you are going to be using here for the filename that exactly we're just going to be now the name of this file. So if this is for your YouTube channel art, think of a keyword that's kinda overarching for your channel. Again, what is your channel topic? What is your channel about? Okay, what is your niche? And again, like we said for this example, let's just say it's delicious dessert recipes. So that's going to become the name of this file. So we have delicious dessert recipes. Enter, okay, then you hit enter and it saves. And there we go. Now the file name has changed. And it's something that you'll notice. And I recommend doing this. For YouTube and for Google, which again, like I said, there are a lot of similarities being owned by the same company. And that is when you've named your files. And it's for this specifically, you want to include a dash in between each word without a space. Okay, that's going to help Google read these files to the best. So not an underscore, not a period, and not all one word together. Otherwise, if it was all one word with no space, it would be delicious recipes. This is big mumble jumble word. So delicious dash, desert dash recipes or you know, Amazon FBA dash tips or whatever else it might be. Okay, so that's where your filenames step 1 and then step number two, what you wanna do and is go to the photos app. If you're on PC, you can just right-click and you'll have all the data there. Otherwise with Mac, we have to kind of open a certain app and then we'll be able to see the data and make changes. Otherwise, on a PC, you'll just right-click and see all the same data. But for Mac users, go ahead and type in photos. So go to the search bar in the top right, find photos. There it is. Hit Enter. There we go. So we've now opened the photos app on our Mac. Take your image that you want to optimize, go ahead and drag it into imports. Perfect, now it's dragged into imports. I'm going to just kinda drag the whole thing here so you can see better. There it is. So now we have our image here in our photos. Now why did we do all this? It's for this reason which I don't know why Mac does this, but it's just the way that it is. So now we're going to click on the image that we just imported. And we're going to right-click and then click on Get Info. Okay, there we go. And as you can see here, what you notice is that we have add a caption, we can add a keyword and also location. And then up here at the very top, objects out of this, you can actually add a title as well, which we're going to do. So Title, Caption, keyword, and then assign a location. You want to in general, fill up all of these spaces. And it's specifically for your title, your capture, your keyword. This is where you want to put in that same keyword. Again, we're basically like juicing up this image, optimizing this image to the best of our ability to wear when YouTube reads it, they'll understand delicious dessert recipes. And because it's associated with your channel, now your channel is more associated again, it's these little things that build up and have a big change. So with the title again, it was delicious dessert recipes. Now here, again, just for the filename is where you have the dashes in here. There can be a space in between the individual words. We have delicious dessert recipes, perfect. We're going to copy, we're just going to copy these like I did here. I'll do it again. Copy, go here and caption paste. It's the exact same. Go here to add a keyword paste. There we go. So we have the title caption, all the same juicing up this keyword, the filenames change perfect. And then lastly, this is optional assigning location. If location is very important to you, then definitely make sure you do that either for the image itself or for your target audience. So in this case, and it might be most people's cases, where is the majority of your target audience going to be? Is it Australia, is the United States? Is it Brazil, right? So whatever it might be, that's where you would enter in here. Otherwise, if it's like, Oh, this image is very important. Like maybe it is a, um, you know, it's a restaurant in Cincinnati, Ohio. Okay. Then Cincinnati, Ohio would be important to put here for the location otherwise and keep it broad more on a country basis. And let's say the majority my audiences in the United States. So we're going to type in United States. Oops. There we go. We're gonna click on that. Perfect. And it's gonna say Lebanon, Kansas, but it's the United States. So that's fine, Perfect. We've optimized our image here on the backend that metadata. None of this is visible to anyone with a naked eye, but this is visible to YouTube and that's a good thing, so great. Once you're done, you can actually hit X. Yes, the info we'll save and just to double-check to make sure it's saved, we can go back to the image, Right-click, click on Get Info, and there we go, we see everything has been saved. Perfect. Okay, Awesome. Last thing for you to do is to go ahead and take the image that you just edited and then drag back to your desktop or whatever file you would like to save. Okay, in this case I have two duplicates. Okay, see, I have two. So I'm going to do just to make sure that we're not competing. I'm gonna move this one to trash. There we go, because this is the one that's been updated with all the metadata. The other one was just the filename is change. This one the filename and the metadata IDE automatically since I had two copies, it named just wanted to, but I don't want that. So now because I deleted the other one, I got rid of the two again, it just click on the image title, hit Enter and you can edit. Hit Enter again. Boom, there we go. And now your image is ready to go to be up loaded. I'm optimize your channel. You can do the same thing with your art, and I would recommend that you do this with your YouTube channel profile, also with all of your thumbnails. And we have a full video all about thumbnail, so we'll cover that in more detail then. But be sure to do this again with your channel are and your profile. And I'll see you in the next video.
13. How To Create A Custom URL For Your Channel: Do you have a custom URL for your YouTube channel? If not, you're in luck because in this video, I'm going to show you how to create your own custom URL for YouTube. So what do I mean first by a custom URL? Well, what I'm referring to is when you create your YouTube channel for the first time, you'll get some kind of URL automatically generated that looks something like this, where basically you can share this. And when people click on it or they copy and paste it into their browser, it takes them to your YouTube channel. And it usually goes something like this. It's youtube.com, forward slash channel, forward slash. And in this alphanumeric code, that's super long and really weird. And when you kind of link on other social media platforms, are you share this with people? It just a little bit almost spammy looking are very unprofessional looking. So the benefit of, or what you can do is actually create a custom URL. And they can actually see one of my custom URLs here and you can just type it if you want. I can kinda see how it works, okay? And you're able to do this if you have at least 100 or more subscribers. If your YouTube channel has been around for at least 30 days, you've uploaded a profile picture and you've uploaded a banner image, which we already kind of discussed in previous videos. So to this point, in the course, you should have already done this minus maybe the 30 days with a 100 subscribers. So if you don't yet, and then just keep this in mind for when you do have a 100 subscribers, which hopefully will come very, very soon, or at least for 30 days of creating a brand new YouTube account. And then once it does happen, or if you haven't done this already with meeting all of these requirements, then what you wanna do is go ahead to your channel, click on Customize channel, like we've done before. And then under channel customization, click on basic info. You'll find it underneath your name, your About section, and then you'll get to the channel URL section. Okay? So once you're here, you'll have the option. You should see a button where you can actually create a custom URL. Go ahead and click on that. And then essentially what you can do is you'll have a URL that goes like this. Youtube.com forward slash, C, forward slash, and then whatever you want it to be. Now you may be wondering, how could I do this strategically? What should I have? There's a certain debate on whether including keywords in your URL is beneficial. There is some ranking benefit when you have certain keywords in your URL. However, in general, that really just kinda makes you are really a little bit longer, still a little bit spammy. So when I personally recommend and do is just take your personal name or your brand name, basically whatever your YouTube channel kind of name is. And that's what I would have your custom URL B. So in this case, youtube.com, forward slash C for slash Sumner Hobart, not Sumner Hobart, Amazon FBA or Sumner Hobart e-commerce tips, just Sumner, Hobart. And the reason for that is this makes it much easier for people to kind of remember when they see the link. When you share, it looks much more professional because it's not this super long link that kinda gets cut off. So that's why I recommend, and that's kinda the optimization behind the link. Keep it short, sweet, simple, and it's going to look much more professional if you're not already doing this. Anytime you share link anywhere else outside of YouTube, make sure that you use this. And also, it's going to be much easier when someone goes on YouTube and they type in summer Hobart, because I have this URL that contains the keyword Sumner Hobart, it's going to help my channel now appear in search results and hopefully ultimately get seen and, and get clicked on versus my competitors or other channels getting seen are getting clicked on for not being able to get discovered, especially when you're in.
14. Grow Outside of YouTube With Channel Links: In this video, I'm going to show you how to create your own YouTube channel links and the best strategy for doing so. So obviously, if you use YouTube, which is this point you likely have, then you have seen these links that appear in the YouTube kinda channel art or the channel banner section on desktop in the top right corner. Okay, So for example, we're here on ninjas YouTube channel, and he has links on his YouTube channel that actually direct to his Twitter account, to his Facebook page or Instagram, as well as his own website. Okay, Another example, we have Joe Rogan. Not a very nice cover, a little bit difficult to see, but we see here in the top right that he has a link to his website. Okay, So any YouTube channel is able to have YouTube channel links that direct outside of YouTube. And there's two really great things about this. So first the obvious is, let's say you have a merch website or you have some kind of lead magnet that you use to give something of value in order to get emails back and collect emails from your audience or your other, grow your other social media platforms or wherever my b is, obviously the direct benefit of driving traffic and ultimately growing your audience or growing your e-mail list or generating direct revenue that way, which is really powerful. But what a lot of people don't keep in mind. And that's what we're keeping in mind for this strategy, is that YouTube again, is the second largest website and second largest search engine platform on the planet. What that means is that when you have links on YouTube that direct outside of YouTube, wherever those links direct 2, that will give that website or that profile, for example, if it's your social media profile, additional search engine boost it. It'll kind of, you know, juiced up a little bit with SEO. So what I recommend doing is you can have between 15 channeling, obviously joe Robins only using one here an engine is using for, I would recommend using all five, but doing so in a strategic way. Okay, so how do we do this? First, as usual, we will go to our YouTube channel to go ahead and login. Go to your YouTube channel. From there, click on Customize Channel. Once you're here in Customize channel, go ahead and click on basic info, and then scroll down past the name, the description, that channel URL. And finally we get to the links section here. Okay? So we have link section. You'll see just kinda one here as you fill out. So you'll kind of add a link title and then a URL. And the next you'll have the link title and URL and so on. And for link title, keep in mind that only the first title is going to appear on your channel. So as we see here, if we go back to the Joe Rogan, right, he only has one. And this is the one that shows we're here with Ninja. He has his first title shows and nothing else as soon as his Facebook, and it doesn't appear unless you kind of hover over. But this just The title appears on its own without having to hover only for the first length. So your first like is the most important link, okay? So whatever is most important to you, that's what you want to put. If you're not really sure thinking about two things. Number one, what is your kind of what do you want your YouTube subscribers to do besides, you know, obviously monetizing them on YouTube. Like, how do you want to ultimately monetize your subscriber base? What to, what action do you want your subscribers to take or you know, your feature subscribers to take whatever that action is. That could be your first URL right there. Also alternatively, we can think about is, think about your audience. They're on YouTube. What action are they most likely to take if they're browsing and look at your channel art and they're kind of they're on your profile. What actually think they'd be most likely to take? Do you think there's a high correlation between your YouTube subscribers and Instagram, then maybe you have your Instagram Lincoln be first because that's what people are most likely going to kinda subscribe to. Again, it wildly depends on your channel and your audience, even within certain categories, it's going to vary. But again, it's not something to really spend a lot of time and effort energy over. It's just good that you include five links if possible. So go ahead and just kinda fill out whatever is most important in my case. As you can see here, I have a Udemy course that I promote for this channel. Specific needs for selling products on Amazon. Most courses are around $1000, so my course is significantly less expensive. So that's kinda why promoted there, That's my reasoning. Otherwise, maybe I wouldn't have it directly to my website. But because you think about your audience and then think about what's the best way that you can monetize them as well as, you know, diversify off of YouTube and that'll kinda develop your links. Next I have a link to my Facebook group, Insta or Instagram, TikTok, and Twitter. Okay, So make sure you fill out all five. Go ahead and do that. And then I'm going to show you the hack, which is, like I said, you can have up to five links. I would recommend you use all five. However, you can choose how many of these links actually appear on your banner because guess what? And a lot of people don't know this. So as we see here, look, I have three links on my, on this particular channel. We have the Udemy course, Facebook group, and the Instagram. Okay? But if I go to the About section, all right, and I scroll down in the about section. Look what we can see here. We see that there's still the Udemy course, the Instagram and Facebook group and guess what, There's also tiktok and Twitter. Okay, so like I said before, having these links embedded kind of basically in your YouTube channel directing outside are going to be great SEO benefit, obviously for those websites, not as much obviously for YouTube. Youtube channel itself in this case, help give some kind of SEO boost to these other destinations. But you don't have to have them all in your visible in your banner up here. They're all be visible here on your About section. They're all going to be visible here, which is totally fine and that's great. That's more SEO, but not hearing your banner. And you may be wondering, well some are wider and I just include all five in my banner. Well, the more links that you have visible, the less action your subscribers or viewers are going to take. Because when there's more options, you get kinda more flustered. For example, if you go to the grocery store and there's only one option for really good chicken. You're going to select it. But there's like five really good options. You're almost like, I don't know what to get and then maybe you don't even end up making a decision. So the more options, the fewer actions people actually take. So that's why, for example, Joe Rogan had only one. And that is one strategy. And it kinda depends on It's up to you. But generally, and from what I've seen in my experience, I'm having multiple links will be good. I'd recommend between 14 forth the max, I would not have 5. I think that's just way too much. And you can kinda look at other channels and you'd see this for yourself, then it's a little bit more clustered and difficult to kinda take action, but anywhere between one to four would be good to be visible. So you just go once you kind of entering all five-year links. So go ahead and enter them in and then select between the first link. For, I would not recommend having none. I would definitely recommend at least having one. So you would do first link for 2, 3, or 4. This is what I would recommend kind of in here. And again, it's up to you. And if you need help or have questions, let me know. And actually in the next video, I'm actually about to share with you a hack in case you're struggling with thinking of links to use for your YouTube channel. How to actually use this section to actually get more YouTube subscribers. So I'm going to show you that hack that a lot of people don't know about in the next video. So let's go ahead and get to it.
15. YouTube 'Subscribe' Link Hack: If growing your YouTube subscriber base is your number one priority right now with YouTube. Or you don't really have any other social media platforms or a website that you know to use for your YouTube channel links. Then I'm going to share a little hack with you to where you can actually use your YouTube channel links to grow your subscribers on YouTube and actually keep people on YouTube. And as an example, we're here at the Ramsey show highlights YouTube channel. And as we can see here, there are first and primary channel link is actually to get people to subscribe to the channel. Okay, I'm gonna show you what this looks like. So currently I'm unsubscribe as you see here. So I'm gonna go ahead and click on the subscribe button. And my wife has just taking a little bit. But essentially what this does, click on the subscribe button. Youtube's now going to ask me, Are you sure? I just hit? Yes, I do want to subscribe. And now this should change astronaut be subscribed. There it is. I'm now subscribe to the Dave Ramsey show. Too easy clicks, right? And I'm gonna show you how to do this for your own channel. But really quick, since I received questions about this, as you can see, right, we have our channel links right here. And then we have the subscribe button, which is by default on YouTube already. So you may be thinking, well, Sumner, isn't this a waste? If we have both a Subscribe button in our channel lengths as well as the subscribe button right below. Isn't that kind of a waste of our efforts? And the answer is no. Again, it's up to you and your objectives. Obviously, I'm not currently using this with my channels, although that may change because I'm constantly testing and intestine with clients as well. And with certain individuals as makes the most sense or a certain channels. But think about Coca-Cola as an example. If you've ever driven down the highway and you see that Coca-Cola billboard, there's a good likelihood you've also seen another or even several other Coke billboards even along the same stretch of road of, you know, kinda for miles. And you would think, wait, I already saw the billboard ones. Why do I need to see the billboard multiple times? Because it's a psychological factor that when you see the same message multiple times, it makes you significantly more likely to take action, you know, based on what that message is. That if you only saw it once, so sort of like preaching to the choir. Or if you've read a book, especially if it's nonfiction, you've read a book. Great, learned a lot, put it down and then picked it up a year later and re-read and you're like, Oh my gosh, there's so much almost like new information. I'm learning all these new things on it's because the same message multiple times can actually be extremely beneficial. And in this case, the more time someone sees the word subscribe, the more likely they will be to subscribe. So for example, if you had subscribe on here just in your channel, kind of art subscribe link here and then unsubscribe button. They are much more likely to subscribe to your channel. But again, of course there's the balance and not being too overt and 2, excessive about it. But in general, it's really not, really not that excessive. So anyway, just a little bit about that little marketing tip for you. So definitely not a waste of efforts to have this in your link. And especially if your goal is to grow your YouTube subscriber base or you're at a loss of kind of links to use, then this can be a very good strategy for you. So what you're going to do is head over to your channel, click on Customize channel just as we've done, head back over to basic info. And then under basic info, we're going to scroll down until we see our channel URL. Now if you have a custom URL, go ahead and copy your custom URL, which you can do right here. You use go ahead and copy. If you don't have a custom URL, No worries, It does not matter. And in this case, it really doesn't matter either way. So it doesn't matter. Just choose one of them. They go they both go to the same place. So we're just gonna go ahead and use this one. Okay, so we have our custom URL. So basically when someone types this URL or just clicks on it, it takes them directly to my YouTube channel. Okay, that's what you want. Next, what we're going to do is you're gonna go ahead and click on the Google Doc that I have attached here and the resources of this video. And I'll try to link this as well if, if, if I'm able to as well just to have this like directly kind of in the description section, if possible. It's very, very simple what you're gonna do or the formula for the length that you want to create in order to get people to subscribe. Because if you just have a link to your YouTube channel, for example, right? We just had a link to our YouTube channel. What I would do is I click on this button, gets what it would do it which is basically refresh the page. We don't want people to refresh the page, we want them to subscribe. So what we need to do in order to make that happen, we'll have the channel URL right here, which I just copied. And then you're going to add the key here is you want to add this code, read at the end, no space, no plus no dash, nothing just right, right after your YouTube channel URL, you will include this code which is question mark sub underscore confirmation equals 1. That's it, kinda weird or messy, but that's what you wanna do. And then an example, right? So I've taken my URL, which you already saw, which is this section right here is my URL, https dot dot slash slash www.youtube.com slash C four is less than or Hobart who all of it got it there. And then immediately after I'm adding look this, I'm adding it right after. Okay, perfect. That creates my new URL. And whenever I share this URL, by the way, you can use this for your YouTube channel link. You can also use this to share, especially with friends or family members, people who are very likely to subscribe to your channel, share this with them and said sharing your YouTube channel because that'll increase the likelihood of them obviously subscribing, because it'll kind of by default say, Hey, you all subscribe to the channel, yes or no. And it'll basically be like, yeah, sure, hit Subscribe, right? So you can use this outside of the links. But again, in this case, we're gonna go ahead and copy our new link that we just created. Go back to our channel again, we're right in the right area. We were here in the channel URL. We're going to scroll down to get to the link section. Here. We're going to change this to subscribe. And then here in the URL, we're going to delete whatever's in here, and then we're going to add our new. So there we go, https www.com forward slash. There we go. All that looks good. And then go ahead and hit Publish and you're good to go. And just to show you that it works, I'm going to open a new tab here. I'm entering my URL, just pasting my URL right in the section there. And there we go. Do you want to confirm channel subscription then go ahead and hit subscribe. But because it's my own channel, I'm not allowed to do that. I'm actually if I go ahead and do that, says you may not subscribe yourself. Okay, no worries. And everyone else will be able to. So that's how little hack that you can get to increase subscribers both through your YouTube channel links as well as this URL they can share with friends and family and your audience to ultimately grow your subscriber base. So hope you found this helpful if you have any questions, let me know and let's go ahead and get to the next video.
16. Instant SEO Boost!: If you've ever been in a job interview before or you have friends who have been in a job interview. It's not uncommon for the interviewer to ask for a list of references. Because if you have a list of referrals from highly respected individuals, you are more likely to get that position. And the same is true with your YouTube channel and your YouTube content. And a lot of people don't know this. And this is a very simple, powerful hack that's going to instantly improve your YouTube search engine optimization. And if we remember before, right at our old graphic, there's a list of some of the top websites in the world. And you can look up the most recent list for yourself. And you'll notice that on this list, there are several social media platforms that are actually some of the largest websites on planet Earth. Well, guess what? When you have links that exist on these websites, okay, any of these websites including, and we're going to focus on the social media aspect in a second. That link to your YouTube channel or even your YouTube content. That is going to help give an SEO boost, because YouTube algorithm basically sees, okay, you have a, you have links from several reputable, you know, really powerful and strong websites kind of like, you know, really respected members of the community, for example, that link to your content. That's going to give us a thumbs up and that's going to help push an increase discoverability and visibility on this and other benefits as well. So what we're going to specifically focus on earth for this tip, what I recommend that you do right now if you haven't already, is to create profiles on each of these social media platforms. Facebook, Twitter, Instagram, Pinterest, Tiktok, LinkedIn, and Quora, ok. A lot of people aren't aware of core and that's a whole other conversation. I could have a full course on that really great resource as well. But the reason for doing this is again, create a bio for each of these kind of are just a profile for each of these different websites or social media platforms. And in, in your bio or in your profile somewhere. Usually they will ask you for a link, okay? When they ask you for a link, go ahead and then link back to your YouTube channel if you haven't already, and if you have some of these accounts set up, and that's a great opportunity if it makes sense to include a link to your YouTube channel. And that's going to instantly give you a SEO boost. That's number one. So it helps kind of on the backend of discoverability and visibility within YouTube's algorithm. But guess what, number 2. This also makes it very easy for your audience too, tag you, or to shout you out on different platforms. For example, if you don't have a Twitter account or Tiktok or Pinterest or whatever. And in one of your audience, even though maybe the majority of them aren't on this platform, maybe somebody is and they want to tag you, then they can do that where if you didn't have a profile, they could do it before. And in. Lastly, when people are just searching on these social media platforms, you increase your likelihood of getting discovered or your profile getting discovered and then ultimately your YouTube channel getting discovered, all for free and really simple to do. Now of course, whenever I recommend this tactic to pretty much anyone else, their first response is, well Sumner, I'm not active on these platforms, so maybe I'll just do a few. No, it doesn't matter if you're active or not active. Obviously, if you're creating more content on all these platforms, enter YouTube channel, that's great, That would be ideal, but we have limited resources and time in her audience isn't necessarily on all of these platforms. So it doesn't make as much sense, especially with LinkedIn here. Maybe compared to like Tik Tok, a very different audience. Doesn't matter. Again, because just by having a profile, even if you don't create any content, that's fine. Because that's going to create this powerful backlink that directs to your YouTube channel, or maybe even your YouTube content makes it easier to get discovered and get found. So that's irrelevant, doesn't matter how much content you create or don't create on these platforms. But what's more important is that you just create a profile that links. The one thing I will say is that with Tiktok, um, you need to have right now 100000 followers to be able to have a link. Again, still good. Did you set up on TikTok profile also, Tiktok is short-form video content. Could be great to take some of your YouTube content, cut it up into smaller bits, and then post on tiktok completely kind of side, side note there, but just kinda wanted to call that out. But things could change with Tiktok here in the near future to where every creator can create a link, just like with Instagram or Facebook or any of these other platforms. So go ahead. If you haven't already do this right now, it won't take you that long and it'll give you an instant YouTube SEO boost. You have questions, let me know in Q&A section and let's go ahead and get to the next video.
17. Content Optimization Pt.1 - Planning: Congratulations on making it to part one of the YouTube content optimization module of the course. So by this point, you follow all the steps we've already covered and you now have an extremely well optimized YouTube channel. But now it's time to optimize our content. And remember, content is king and it's true. This is your content is where the majority of your views, your subscribers and ultimately your monetization is going to come from. So because this is the most important section in terms of optimizing on, we're going to spend the most time on this. And ultimately I'm going to share several secrets, hacks, and strategies with you to help plan your content, create your content That's as well optimized as humanly possible. And specifically, in this module, we're going to first cover keyword research and planning. Next, identify the best posting time for you for each of your YouTube videos. Number 3 is crafting a high converting thumbnail without having to hire a professional. Number four, resources for several free assets that you can use in your YouTube videos. Not as much in SEO tip, but just a helpful tip I want to share with you when creating your videos that there are free music for your videos and other items and assets that you can use in your videos to help improve the quality overall, just want to share that with you. And also several other secret SEO hacks and strategies that I'm really, really excited about. So without further ado, let's go ahead and get to the first video.
18. How To Create Content That Gets Views: In this first section of the module, we are going to be discussing keyword planning. And remember just as a quick reminder, that keywords are going to drive your content. So all of your content should focus on a specific keyword that's basically at the end of the day. And now I know there's lot of information out there that weight Sumner keywords, you're dead now on YouTube, that was an old strategy. I want to try to make something that would be likely to going viral or whatever it might be. And here's the thing. Number 1 keywords are not dead on YouTube whatsoever. They're alive and well and you can see your friends, your family, yourself, how you use YouTube. The majority of the time you are typing in specific keywords and the majority of your audiences doing the exact same. And the reality is, you can create content around specific keywords. Which number one? Remember keywords equal thoughts. Keywords also equal demand. So you know, when you see keyword volume that people want that content, now it's up to you to create quality content. But you know, at least people want this topic. Otherwise, you're just guessing. You may think I'm gonna try to do this for the algorithm. I'm going to try to create this content, to try to go viral. I think it'd be really great. That's great. And it could, right? You don't have to have keywords to go viral. However, you can go viral with keywords as well. It doesn't limit you in any way. It only helps you and you know that there's demand for the, for that specific topic. Otherwise you're just shooting in the dark, just guessing. And this is going to significantly increase the rate at which again you increase views, subscribers and monetization again. And if you want to put this to the test, what you can do is create 50 pieces of content on your own with your own strategy. And try the next 50 with the following strategies that I'm going to lay out for you. And you can see which pieces of content ultimately perform better. And I can almost guarantee that with this strategy, this will put you in the best position possible. So without further ado, let's actually get into how to find these keywords and find topics for our content.
19. Find Content People Truly Want: In this video, I'm going to show you how to use this free tool called answered the public to identify high-demand, low competition keywords and ultimately topic ideas that you can use for your YouTube videos to ultimately maximize your chances of going viral, gain subscribers and ultimately monetizing, of course. And I will have a link to answer the public again, it's a free tool. There's also a paid version. I've never used the paid version. I don't never have a need for it, So wouldn't recommend it unless you feel the need. But the free version should be more than plenty enough. And it has been for myself. I also want to mention that answer. The public only has two free searches per day kinda with your free trial. So that should be plenty, but just make sure that you're intentional and use the free searches wisely link will be in the resources section, or you can start off, go to Google and then just type in answer that public.com and see the name kinda right here for reference. Once you're here, you'll see a screen that looks something like this with this distracting guy's face. Scroll over here to the search bar, okay, and what we're going to do is enter in either one or two words relating to our channel. Okay, So if we are maybe travel vlog something about traveling, if we're marketer that helps us blogging or we're cooking or whatever it might be. Cooking tips on just one or two words relating to content that you're interested in. There's no really right or wrong way to do this. So go ahead and then let's say that we are a UN agency that helps bloggers, that we help people learn blogging tips, understand what blogging is and help them make more blogging. So let's say blogging. Okay, that's our topic. Next, select your main country. Okay, So obviously a lot of YouTube channels that have a very international reach. But think about either if you don't have a specific geographic location, where are the majority of your subscribers and then kind of target that for me. And in this case it's the United States. So I'll leave it the United States and then I'll select English. And then I'll go ahead and hit Search. Okay? And what this does, or what answered the public is, is technically a reverse search engine. So think about a traditional search engine like Google or like YouTube, where you go to the search bar on either Google or YouTube, you type in a set of keywords. Based on what you type in, you get results to help you kind of learn about those keywords. Writing help solve the problem they had around that keywords are, for example, how to do this or, or, you know, how did Europe form or whatever. It might be, just any query that you have and then you get content that helps you in relation to that, a reverse search engine, instead of kinda giving you content, they give you questions. So they kind of give you even more questions about your search queries there in this case, instead of getting search results, we are going to get questions. Basically, it's like a question generator and it sounds kinda confusing. So let's go ahead and actually look at what it is, because it's actually very, very simple and very, very helpful. So like I said, go ahead and hit search. Once you do that, you'll get to a page that looks like this. The first thing that you wanna do, scroll down on the page and go ahead and click on Download CSV. What this is going to do is download all the data that we're about to look at. So you have that, So it's, you know, you have it on file, you can access it whenever you want and it's free. So that's really, really powerful and we want to make sure that we do that. Also, if you want, you can go ahead and save each of these images. So first image here, we have the word blogging. And as you can see, we have several different questions and specifically AT questions that revolve around the topic of blogging. Okay, if we keep scrolling down the page, we now have prepositions, 55 prepositions revolving around blogging, meaning, you know, blogging near x. Blogging without blogging, with blogging can blogging for et cetera, and kinda so on. Okay? And this one is, what does this comparisons, comparisons can be very powerful as well. So those main three, you can go ahead and save the images, download all of that data there. And just a little bit about this is basically answered. The public extracts Google searches with these different questions and prepositions and Comparisons. And they just puts it all here in one place for you. So you don't have to go messing around. Very, very helpful. And what you wanna do is look through each of these results and think what any of these kind of specific long-tail keywords could that make a good video? Would my audience be interested? Is that around my niche? And if so great, go ahead and write it down. Or what you can do is just kind of go here and copy Command C to copy. And then you can go and command V to paste into like a Google Sheet or an Excel file or a Word document or whatever works best for you. And another note that a lot of people don't realize is that the darker the green kinda circle is for lack of a better word. The higher the search volume. So the darker, higher search volume, less green, less search volume. So you want to try to focus on some of those more green because the higher the green is higher search volume. Because again, our goal, like I've said before, is we want to find those relatively high-demand topics are high-demand keywords with relatively low competition. So this, on this side, this is gonna show us the demand and I'll show you how to analyze the competition. And yet this is a free way. I prefer to use a paid tool which is a little bit more accurate, which I'll talk about later. But this is also a really powerful freeway and I want to make sure that we're giving you all the tools and strategies possible that you don't need to go and spend a bunch of money to get your YouTube channel started or to grow because you absolutely do not. So we're just gonna go and look through, let's see. So this is some different questions. You can go and look through yourself if you're interested. What does this prepositions? Let's go and check out comparisons. Okay? The comparisons we have, blogging versus blogging. Blogging versus youtube. Blogging versus podcasting. Very interesting. So people are kinda like what could ultimately be more efficient for me with my time, my energy, my resources? Could I make more from podcasting or from blogging? Best we can kind of think about. And that's why I chose this topic is on a little bit more familiar with this, blogging versus blogging. Blogging vs. logging. Okay, so there's a lot of demand and blogging versus vlogging. However, I feel that that's a pretty common topic, but you can go ahead and search. But I want to give you guys kind of a good example and you'll see why in just a second. Well, that's interesting. Blogging or Instagram. Some are blocked. Other go blogging vs. Instagram. So as you can see, blogging versus blogging is the most green, basically indicating the highest search volume. But blogging vs. Instagram is still fairly high search volume if we, if we can assume kind of this lighter, lighter green is kinda like a middle, but kind of average search find this is kind of above average. So what we're gonna do, and again, this is more of an estimation, that's what you kinda get with free tools, but it's still really powerful. I'll show you why. So we're going to copy this term, blogging vs. Instagram. So this could be, you know, maybe, you know, blogging vs. Instagram, which is better to monetize. Or, you know, yeah, likely someone typing in this keyword might be thinking, Okay, where can I better monetize it, my blog or with Instagram? That's what I would assume it again. This is for this nice. Specifically, if you're in your niche, you should be pretty familiar and be an authority in your space and should kinda know. And again, you're never going to really know what each keyword means. But in general, there's a lot that when we look at a keyword, we can kind of infer about that. So blogging vs. Instagram, why would someone type this into YouTube or into Google? They're likely not. They don't really high likelihood they're curious to what the differences are like. What is Instagram, what is blogging? I don't know what those are. I'm, it's likely which can make me more money, right? I mean, I'm peers to put effort and resources creating content. Where can I ultimately kind of maybe better make a living? So blogging vs. Instagram, I'm gonna copy that term. And again, just an example. We're gonna go to youtube.com. Go ahead and enter that in. So blogging vs. Instagram, there we go. We're gonna go ahead and hit Enter. And then what we're doing here, okay, because we already have the demand side. If you find a keyword on answer the public, and especially if it's in that darker green, even the lighter green can have some pretty high demand. But definitely with that kind of darker green, That's demand. We know people are searching for this on at least Google. And by the way, there's a high correlation between what people search for on Google as well as YouTube. So even though it's like, oh summer, this is specifically for Google, that's totally fine. Just think about it logically. Um, there's a high correlation between people searching on Google versus YouTube. Would someone search for this on YouTube? And even if someone's searching on Google, guess what? Some of the top search results in many cases are actually videos and YouTube videos in Google search results. And that's actually how you're gonna be some traffic. And again, it all goes back to why keywords are so important. Otherwise you wouldn't even get that Google traffic anyway. But again, we'll talk about that later. So anyway, back to what we were doing, blogging vs. Instagram, we go to YouTube, we type into the search bar and now we're going to look at the search results. And what we're looking for is if we were to create our own video, analyzing, which is, you know, maybe which is better for monetization, blogging vs. Instagram, okay? What do we be able to compete, right? Because there's all these other videos. Will we get visibility? Will YouTube show us two people who type in this keyword or basically am I going to spend all my time creating this video and then no one's going to see it, okay, which is what we want to avoid. So what we're looking for is okay blogging vs. Instagram, how many of these search results have that keyword in the title? So we have blogging Vs, is blogging still worth it? So it's kind of relevant, but not really if I'm looking for blogging vs. Instagram, I want to know like, Hey, I want to do either Instagram or blogging. Which one is better? That's not really, I'm not going to watch this video. It's not really helpful to me right now with my search query. How brain deals work, Instagram versus blogging. That's helpful. It's not really specifically what I'm looking for, but that's kinda helpful to 0.2 thousand years. So not too overly competitive at all. Youtube versus blogging, know I mentioned Instagram versus blogging. I could be interested in this as well as any others, but not really, not based on my search query. How you create content for my Instagram in my blog, that could be helpful again, I want to know the difference which, you know, Instagram versus blogging and which one is ultimately kind of maybe better for monetizing. So I might be interested, but not really, Blog versus YouTube versus podcast. Instagram blogging. That could be interesting as well. But as you see, we go through the search results and what are we noticing? There's not a lot, like, you'll see that there's a decent, you know, several thousand views on this video, 12 thousand and is, et cetera. So it's a decent videos. But as you can see, the quality of some of these videos might be not as great. They don't match the search query really, really well. And that's a good sign. Basically, when you search for something, pretend like your, your audience, you're looking on YouTube and you think to yourself, are there amazing options already? If there are not amazing options, that's number 1 already available. And then number two, if you see several videos, do not have that a ranking on the first page here, right here, when you type in blogging vs. Instagram, those keywords are not in the title. For a lot of the videos. That's a great sign. And in this case, that's, that's and usually they're correlated. So that's the sign here. So to me, what does that mean? That means we know from answered the public people are searching for this high demand. We know that there's not a lot of great content for this specific keyword on YouTube right now. So guess what you're going to do. You can fill that void. So someone who's looking for blogging vs. Instagram, you can create a video around this and have a very good chance even with just starting off because you got to start somewhere to get visibility for that keyword, because there's not a lot of great options for it, both quality-wise, but then also relevancy wise that there's not titles that contain the keyword specifically in the title. Okay, So whenever I see a keyword like this, right? See high-demand, low competition. Boom, I'm gonna make sure that I write that down in a list. I'm like, Okay, this is on my content calendar. I, this is in consideration for me to create a video around this type of content and guess what? You know, blogging vs. Instagram, there could be multiple types of content that go around this one keyword as well. So keep that in mind as well. This is overall kind of keyword research and we're gonna have some more strategies as well. This is, in my opinion, the best free method for identifying keywords. As you can see, it's fairly straightforward, pretty simple, and it's a 100 percent free. And you can just do this maybe like once a day. This run kind of like a few searches, doesn't need to take a ton of time and kinda start collecting that keyword or that content list to kind of help guide all of your content. And again, you're reverse engineering the platform. So you're reverse engineering all of these keywords creating content around. And basically you're helping YouTube because YouTube is like, hey, people are searching for this, but there's no good content. So you come in and when you help YouTube, youtube helps you, That's basically the best way to think about it. So again, we'll talk a little bit about more in detail on kind of optimizing your title and your video and your description, all of that in the next module. But hope you found this helpful. I know it's kind of a lot. So if you have any questions, let me know in the Q&A section without further ado, let's go ahead and get to the next strategy.
20. #1 Accurate & Best YouTube Keyword Tool: Alright, so I just
wanted to record a quick update video on my recommended YouTube
keyword research tool. And this is the tool that I
personally use and recommend. Now, before I made a
video talking about how I use too buddy and
that's what I recommended, which it was at the time. But of course I'm always
testing, researching, identifying the
best strategies and tools to grow your
YouTube channel as quickly as possible. And more recently, after
some more research, after using both too
buddy and vid IQ for literally several months
and testing the results. I now use vid IQ over to Buddy. And the main reason
for why is too buddy, which is another YouTube
kinda keyword tool and overall channel
optimization tool, actually extracts
Google keyword data and uses that for
their analysis. We're vid IQ actually pulls
directly from YouTube's. That's, there's some
other reasons as well, but that's the big reason And
the most important by far. And vid IQ has a lot
of different tools. But what I'd recommend is if you are serious about growing
your YouTube channel, like you're 100% dedicated, you want to grow this
as quickly as possible, then absolutely, a paid
tool is going to help you, and specifically
vid IQ is going to help you overdoing it for free, but you can do for free as
far as you want with that. And then once you
start generating some income from your channel, you can then invest
in a tool for me, I always use tools even though I'm starting
new businesses in different arenas like on Etsy or Amazon or any other place. I will use paid tools
to help me get ahead of all the other
competitors in that space. So in this case, with vid IQ, 90% of what I use is this tool right
here, the keyword tool. So it's really cool about
VD IQ aside from it, actually pulling raw
YouTube keyword data is once you integrate this
with your YouTube channel, if you've already started
creating some content, they'll actually give you here in the head over to keywords. And here to overview. You can see some
related keywords here on the right-hand side. So some different suggestions. What I like to do is if you have any idea for a piece of
content you want to create, obviously want to make sure that people are searching
for this on YouTube. And there's not a ton
of competition already. Otherwise you're going
to waste your time because maybe you'll
never get visibility for that keyword or you
create it and it gets visibility
but almost nothing because there's not a lot
of people searching for it. So high-demand, low competition, like we've talked about before. So what we can do is
if we have an idea, let's say here, I'm just gonna go with this Amazon
product launch results. So I want to make a video
talking about the results I have with my most recent
Amazon product launch method. I think that could be a
great piece of content. So let's go ahead and
I'll type that in here. I hit Enter to search. Once we give the tool
a second to load, as we scroll down here, what you're looking for and what I do is I don't create content unless the score is
60 or higher, okay? So here we have a score of 64. The reason for that is there's
pretty good search volume, medium is still good. So pretty good search
volume and very, very low competition, right? So obviously there's kind of this metric where the
lower the competition, the better and the higher
the certifying the better. But there's kinda
different balances, right? If this was extremely
high search volume and extremely low competition, then get like an amazing score. But usually it's somewhere in the 60 to 80 range
from what I found. And that's a really, really good keyword topic where if I would just
type in something else, let's say like Amazon
FBA for beginners. Maybe I want to make a
video about that, right? Not so good. There's very high
search volume for that, but quite a bit of
competition, right? A medium level of competition. So still could be good, but for me, that score needs
to be a minimum of 60. So I'm not wasting
my time creating this amazing video just
for it to get no views. So that's one way
to use this tool. Another way two is four, kind of topic inspiration. So you may be
thinking, Hey summer, I'm kinda burnt out like what, what kind of content
should I create? Like what content does
my audience want? Like, how do I figure that out? This is a great tool for that. And that's another kind of other little section that
I use here in vid IQ. So what I'd like
to do is type in your overall product niche,
whether that's, you know, study music or it's gaming or sports commentator thing or
tutorials for certain tools. Make up life coaching,
whatever it might be. So in this case
we'll say Amazon FBA is sticking with
the same example. Right? Then here what we're gonna do is specifically click
on matching terms. So basically vid IQ is
gonna show us all of the terms with their score
containing Amazon FBA. Scroll down. And then for score we want to go high to
low for overall, right? So here, high to low. Now with this tool, most of these results are
gonna be kinda weird. They don't make sense like
e.g. Amazon, FBA full tutorial for beginners,
episode nine. That is, they like to use pulling title data
from existing content. So you kinda have to
use your common sense. You don't just
blindly use the tool. Most of these options are don't make sense like
lexoffice, Amazon, FBA. Lexoffice is likely
another competitor or another YouTube channel that's creating continent Amazon FBA. So it's a branded term. So use your common sense. So think through this like
Amazon FBA calculator. This can be a calculator that I can make it like
a Google Spreadsheet, make a video about how to
use it and then give it for free. That's an idea here. And obviously this
is a starting point. You could find a keyword here. Go back to the keyword
section over here, the overview, and then run through that keyword, which I'll show you in a second. So Amazon FBA calculator,
because that's interesting. Lexoffice that's branded
all of these episodes. It looks like it's
pulling title data. Keep up. So keep it as
a tool for Amazon FBA. So keep iframes on APA.
That's a great keyword. Someone typing that
into YouTube is likely wants a tutorial on, hey, how do you use keep it for Amazon FBA or is keep a
worth it for Amazon FBA. So what I'll do is move. That could be a good
piece of content. Let me go to overview and then let me search some
different content around Cuba. So let's say for Amazon
tutorial, hit Enter, right? Great. So overall score of 68. The reason for that score is extremely low competition
and some pretty good search, fine, medium level of
search volume, right? You can also see some related
keywords over here to help with your further inspiration,
but a great tool. So number one, if you have a
content idea in your head, plug it individ IQ and Vedic, who's going to tell you if
it's worth doing or not. Otherwise. Ultimately going to
be wasting a ton of time and your time is money. And that's the reason
for these tools. And it's fairly, it's
completely worth it, in my opinion, but it depends on your level and
your personal goals. So that's number one. Then number two is if
you're kinda stuck on coming up with really
great content ideas, did IQ is a great place, much, much, much better
than to Buddy as well. So for all those reasons, for the way that it works, that kind of idea generation. And it's pulling data directly from YouTube for
all those reasons. This is why prioritize
vid IQ over to Buddy. And this is my number
one recommended tool. Now, moving forward in the
personal tool that I use, since using it, I've absolutely seen some really
impressive results. And I've seen very
impressive results for a lot of other channels
also using this tool. So if you want access to this, I'll have a coupon code in the resources section of this video in case
you're interested in, in terms of pricing, all that you need is the Pro
plan for just $10 per month. This is what we
use and recommend. Everything that I
just showed you and a lot more is included
in this plan. So in my opinion, you
don't need upgraded, anything else unless
you really want to. So yeah, like I said, the
Pro plan is all you need. Link will be in the
description section below. So hope you found this
valuable if you have any other questions
about vid IQ, if you'd like more advanced
tutorials as well. Let me know in the
Q&A section below. And with that being said, let's go and get to the next video.
21. YouTube Indexing vs. Ranking: In this video, you're going to learn the difference between indexing and ranking on YouTube. So a lot of people don't know this, but when you upload a brand new video on YouTube, there's this period called the indexing period, okay? And this is essentially once your YouTube videos indexed, it means that your video is able to be found on YouTube, or it's also known as it's searchable on YouTube. If someone goes to YouTube and they search for your certain keywords or for your very, very specific title, they can be able to find it, okay, so it's searchable, it's indexed, but there's a period right after you upload your video that your content is not searchable, okay, and I'll explain why that's important in a little bit more detail about that in the next video. But just kind of want to bring that to your attention as many new creators, especially aren't aware of this. Okay, So index, that means your video is able to be found on YouTube. And there's a period right after you upload that it's not able to be found. It takes a little bit of time before it becomes searchable. Next, we have rank. When your video is ranking, it means that your content is appearing in search results for at least one set of keywords. So what a lot of people say is, hey summer is my video indexing? Yeah, your video may be indexing, meaning it's able to be found. There's a difference between being able to be found and actually being found. So ranking is basically, so in order to rank you have to already be index, right? You have to be able to be searching for your content, has to be able to be searched. But then also it's kind of a step further and you're not just being able to be searched, but now you're also actually getting search. You're actually getting visibility you're ranking to wear. So when someone says, you know, ranking page 1 of search results, that means when someone goes on to YouTube and type in certain keywords. And as I scroll through the first page, either right there at the top or maybe somewhere in the middle, that your video is right there and that's your goal. So step one is to get indexed and usually that's not really big at all. It just takes a little bit of time for that video to get index the real key. And what we ultimately want to do this where keywords are going to help you is to rank right? And rank for a specific set of keywords to where, when someone searches for the keywords that we're, we're not just index somewhere, but they were actually ranking right there at the top of the search results. Okay, so I hope that makes sense. Pretty simple. Two concepts, but I know it can trip a lot of people up. So I hope this make sense. It will make even more sense in the next video. So without further ado, let's go ahead and get to it.
22. Best Time To Post on YouTube (Under 100): In this video, we're gonna talk about optimizing your YouTube content schedule. I did questions about this all the time. I think this is going to be much more simple and I'm a reveal some things that maybe you didn't think about before. And actually this video is going to be specifically for those viewers who have less than 100 subscribers. So if you have 100, less than 100 subscribers, this video is for you. If you have more than a 100 or more than a 100 subscribers for your existing YouTube channel. Then go ahead and you can watch the next video that I have, which will be a little bit more specific and you'll understand why. And by the way, if you currently don't have a 100 and then you get a 100 or a 1000 or, you know, ultimately a million, right, or more. Then you can go ahead and watch the second video for a little bit more in depth and it'll make sense to y. So first, when is the best time to post on YouTube? Well, if you do any Google research whatsoever, you will come across many infographics like this. And this is one that's a little bit more up to date. I think it's fairly statistically significant. So in general, there are many different YouTube channels made different YouTube types. And this can be helpful if you're just starting off your brand new, you know, the best time to post is between Thursdays and Fridays, two to four PM Eastern time. However, I will say that this can be very misleading. And the reason for that is YouTube. Again, I've said it many times, the second largest website in the world. And there are many different types of channels, content, you know, an audience's and niches. And YouTube is all around the world. So it's going to definitely vary for you specifically, this could be a really good general rule of thumb if you're just getting started. However, instead of just relying on this specifically, which can be helpful, but I'd recommend that you do. Along with this is these three really simple things. And these next three things are really going to help you determine your YouTube channel if you have less than a 100 subscribers at your brand new just starting off. So number 1, look at similar channels, posting schedules. So look at how many pieces of content are they posting per week. And when are they posting those pieces of content? If you're wondering hasten or how many pieces of content should I post? You know, how often should I post? My response to that is obviously with pretty much every single social media platform, the more content you post every week or every day. In general, the faster you grow, and the same is true with YouTube. However, that's not realistic for us to post multiple videos a day that are quality and keyword optimized, or at least in most cases. So what I'd recommend that you strive for is at least one quality video every week. And then in terms of figuring out when to schedule that one quality video every week, like I said, where I recommend the first thing that you do is look at channels that are similar to yours. Because guess what? They've had the same question and especially if they're a little bit bigger than you and they have a little bit more data. What I would do is go through 10 channels. Look at this. 10 channels, look at when they post their videos, especially the only post once a week and look at what that, what that day is in that time and what you'll start to see some common. Similarities. So you might find out of the 10, eight All Posts on the weekday instead of the weekend, right? Or maybe eight post on Sunday or to dome. So that can be okay, I'm going to post on Sunday and then you kinda look at the Times to kinda best determine a time. So that's one way. Look at your top 10 most similar channels to yours and kinda look at what they do because they've already kinda pave the way and carved away through the jungle. And you can kind of piggyback off of their research already, right? Because they're trying to do the best for their audience and they have a similar audience. So there's, there could be some overlap. Okay? Number two, think about your audience. Literally just take a second to close your eyes, put yourself into your audience's shoes and think about their life. Are they working nine to five jobs? Are they? In our case, for one of our channels, we have digital nomads that are all over the world. But are they working on what part of the world or country or state, or the majority of these individuals in what are they watching for? Are they, do they want to be educated, motivated? Do they want to relax? You know, all of those different features. Just think about your audience, how they use you to, when are they on YouTube, at least to the best of your ability, and you may not know. But if you have access, if you already have a pretty strong Instagram account, Facebook group, Tiktok, things like that. Great platforms where you can actually ask your audience, which I've done myself. And that's actually would cause me to change my posting strategy. What time would be best for you? When are you most likely to watch a YouTube video? And that can help you determine exactly when to post every single week. So that's probably the most powerful if you have access. Otherwise, just really try to be thoughtful. Nothing's perfect. Your YouTube channels always going to be evolving and there's nobody going to be able to tell you what the perfect time is to post. And at the same time also, you may be really stressing about it. It's important, but there are other factors that I would argue are significantly more important than the time that you post on as long as you are consistent. And that's factor number 3 to kind of consider in this is, It's better to, instead of trying to find like the perfect time or perfect day and then try to like AB test between those days. Meaning maybe one week he pose on Tuesday and next week you post on Thursday because you're trying to find the best. What I'd recommend is that you you kind of think to the best of your ability, identify a time of day and time to post every week and then be consistent in that. And YouTube. And this goes for many other social media platforms as well. And search engines, right? They really like to see that consistency. So I really, really recommend like kind of using, you know, looking at similar channels. Thinking like your audience, asking your audience if you're able to picking a time and in being consistent with that. And like I said, a minimum of posting one quality video week. If you can do more, that's great. Which kind of strive for that one a week if possible. And if not once every two weeks, I have not once a month. And if not, well, I don't really know why you're taking this course, but hopefully this was helpful and just kind of helping you to understand the best time to post. Like I said, there is no definitive answer. You know, you'll see constant like this and this can be helpful, but just keep in mind, this is just very, very general. And using average statistics can get you average results. So think about you specifically, and once you've kinda meet that a 100 plus subscriber mark, I'm going to show you exactly how to then find the best time to post using your YouTube analytics. So that further ado, let's go ahead and dig in.
23. Best Time To Post on YouTube (100+ Subs): So once you have at least 100 subscribers, I'm going to show you how to find the ideal posting time for your YouTube videos. So first what you wanna do is go ahead and login to your YouTube channel. Once you're there in the top right under your profile, go ahead and click on that. And click on YouTube studio. Okay, Because what we're gonna do is we're going to look at our own analytics to see when is our specific audience are active on YouTube. Because then when we can see when our audience's active on YouTube, then we know when to publish our content to them at that time that they're on YouTube, right? So very straightforward. Once you're here, go ahead and click on Analytics on the left-hand side. So just kinda click on that. And then once you're in analytics, what we'll want to do is select audience. So just let it load for a second. Click on audience in the center of middle. And then once we do that, we'll have some more data about our audience, including we scroll down when our viewers are on YouTube, okay, this is key, this is what we want to look at. So what you're specifically looking for is kind of a dark purple areas. So obviously, in this case, the darker the purple means, the higher the traffic or the more of your subscribers are actually on YouTube and in the lighter than there's less. So what you're looking for is those darker areas are the days that have the most number of dark sky, dark purple, for lack of a better word. So we see that Tuesday has a pretty good viewership. Wednesday as well. Thursday, a little bit on Friday, not much on Saturday. It looks like Saturday and Monday in this case are the weakest days. Looking at the past 28 days worth of data. And Sundays a little bit decent as well, but really it looks like Tuesday through Thursday are really some of the stronger days. Okay. So I'm literally just kinda looking at this and I already have my YouTube channel. Dates set up. A big part of that is, is asking my direct audience and serving them and seeing what is the best time to post on and using their data as well, which I've already covered in the previous video, which is helpful to do if you have a larger audience off of YouTube as well. Or you can ask them in your video and let them comment. Great way to get engagement as well. But aside from that, just looking purely at this data, what I would consider is like I said, it looks like Wednesday and Thursday overall pretty strong with Wednesday looking like the strongest consistency. So just my overall strategy would be okay. I want to post around six AM to seven AM on Wednesday. That's the time I would choose if I was posting one video a week. If I was posting twice a week, then I might consider to space it out a little bit. So I see that. Okay. There's some decent on Sunday and there's some pretty strong on Wednesday, then I would choose Sunday as one of those days, maybe Sunday around seven to eight AM once the traffic starts to pick up, as well as Thursday around 78 AM. And again, the reason for this 7, 8 AM or earlier kind of in those cases is because remember, it may take some time for your YouTube video tape to index to become searchable. So you want to post a little bit before your subscribers come on, not too far in advance, but right before too, where as soon as they're kinda coming onto the YouTube platform, your videos, they're ready to get served. And the reason that you want to start posting, right? When your audience starts coming online, are coming on YouTube specifically is because the more engagement and views that you get are your video gets as soon as it's posted, the better That's actually going to help it in the long run. And YouTube will actually wants, it seems like, you know, you just posted a new video. Wow, it's getting a lot of engagement. It's getting a lot of views and comments and likes and all that good stuff. We're going to potentially serve this to a greater or broader audience. Okay, so that's why it's important to kind of, again, it's not really necessarily make or break, but it is definitely important for your search engine optimization strategy. So that's what I would do in this case if I was posting once a week, like I said, I post on Thursday around somewhere between six to seven AM towards right there when my subscriber start coming on and they keep coming on more and more throughout the day. I hopefully my video obviously right there from the beginning continue to get served to them. And because it's getting served in my audience, which are my best fans, obviously, that's going to help kind of propel it to a broader audience and ultimately helped me with ranking for that keyword and all that good stuff. So that's kind of the overall strategy. So like I said, if you have more than a 100, obviously the more subscribers that better read around a 100 is still fairly small, but it's still statistically significant. So it's still a good number to have an obviously the more data and subscribers that you have, the better your results are going to be. So I hope you found this helpful if you have any questions about this, let me know in the Q&A section below, Let's go ahead and gets you in the next video.
24. The 3 Most Important YouTube SEO Metrics in 2023: This video may be the most important in
the entire course. So make sure you're
paying attention. So in this lecture,
I'm going to cover the top three most
important metrics that YouTube looks at in
order to gain more views, subscribers, and
ultimately revenue for your channel, right? And this is the most
updated information. If you focus on increasing
these three metrics, you will see a profound and
completely radical change to your YouTube channel,
super, super powerful. So without further ado, let's go ahead and get to it. So first things
first, go ahead and login to your YouTube channel. Once you're there, click
on YouTube Studio. And then once we're here, we wanna do is click on
Analytics on the left-hand side. Once we're here in analytics, what we wanna do is
click on Advanced Mode. And that's going to
take us to a screen that looks like this. Ignore all this junk. As you can see, there are so
many different data points that you can look
at and focus on. So it's easy to get
messed up and think about what is actually
the most important. It's these three, okay? And you're going
to see why this is going to make a lot of
sense once I explain it. So number one is impressions,
click-through rate. The other two
metrics you have to actually add here
into your dashboard. Okay, So this is number one, and I'll explain in a second. Number two, we want to add is
average percentage viewed. Go ahead and add that. And then we're gonna go
ahead and add number three. So go back to the ad on
the left-hand side here. And then we want
clicks per n screen element shown under N screen. So they sound a little
bit bizarre, right? Maybe you haven't even
heard of them before. So how could this possibly be
the most important metrics? Well, I'll go through
one by one in order. First, we have impressions,
click-through rate. Basically, what percentage
of people that saw your thumbnail and title
clicked to watch your video, the higher the percentage
means, the more intrigue, the more people are clicking in to watch your video, right? So the higher number the better. And in general, you want this
to be at minimum about 5%, as you can see here
historically over the past year for this
channel is about 6%. But you really want it if
it's below 5432 or 1%. That's a great sign
because there's a lot of room for improvement. So if you have a low
impression click-through rate, this means that
you have a problem with your thumbnail
and or titles, which I'm going to
make a full video about because it's
so important to actually arguably the
most important section for SEO to get people to watch. And then tells me
the increase in rank for your keywords
and all of that, right? So anyway, we'll talk about
that in a separate video. Basically, if you have a low impression
click-through rate, it means you need to improve your title and your thumbnails. If you have a high impression
click-through rate, that's a good sign. That means it's working well. And you can actually look
at your past videos. They had a very high
impression click-through rate. Look at those thumbnails
and think about, what is it about
these thumbnails and titles that really entice people to click through and then consider replicating that
success with your other videos. Like I said, we'll have
a full video on that. It's gonna be super
powerful and very, very simple to immediately increase your impression
and click your right. So I'm gonna go into too
much detail on that. I didn't kinda see here some of the top videos over
the past 365 days. And you can of course change
this to last 90 days, basically 28 days
and seven days. And what you're
looking for overall, for your channel
isn't as much to hit a certain benchmark,
its overall improvements. So from a year ago, are you improved over
the past 90 days? For the past 90 days, have you improved over the past
30 and so on, right? You want to see
gradual improvement on all three of these metrics. That's your ultimate goal here. And if you improve all
three of these metrics, your YouTube channel
will blow up. It's just a matter of time. So that's metric number one. And what I like to
do with this metric specifically is
the first 24 h of your YouTube video going live is the most important
time for that video, which is very different from
how Google SEO works, right? But with YouTube
SEO, that first 24 h ultimately dictates the
success of that video. If your video goes
live and you're seeing a very low impression
click-through rate within that first 24 h, you need to make a thumbnail or a title change
to improve that. Otherwise it's not going
to be successful, right? So that's kinda how
to look at this metric and what to use it for. Next. Average percentage view. So as you can see, is the
average percentage of the video your audience
watched per view. Okay? So the higher the number, the better, because
that means on average, people are watching more
and more of your video. Now, this definitely depends. In general, good rule of
thumb is about a 50%. As you can see, this channel has a 23% average percentage viewed. But that's because this
channel deals with way longer tutorial
style content. So content that is an hour or an hour-and-a-half
long or 45 min long. If you're creating
content, it's around seven or 8 min in
length on average, then you should really
be shooting for a 50% minimum for
this metric here. But keep in mind if you
do have longer content, it is going to be
harder to get people to watch more and more of your
video because it is so long. But basically you
want this number to be as high as possible, okay? How can you make
this number higher? This one's probably the
most difficult to do and the most kind of detail,
but it's two things. It is the visual quality of your content and audio
quality and all that. But the kind of aesthetic
of your content. And number two is
the actual value, the entertainment value
of the information value that you are giving
in your content. So the kind of the
inherent value of the content itself, which
is the most important. And then on top of that, how that content is presented, is it engaging or they're pop-ups or their
sound effects, right? Are you getting people
instead of just kinda talking on and on and on, like you may
see in this video. I've never published
this on YouTube because by now some
people are like, Yeah, I'm done listening, this guy, I'm going to
exit out, right? But adding some music,
cutting out my arms, all that sort of thing can help increase your average
percentage viewed, right? But at the key is, are you providing valuable
content that people can't find elsewhere?
That is the key. It really doesn't matter as
much production value, right? How your video looks and sounds, there's a certain
minimum you need to hit. But really it's about
that intrinsic value or you really
entertaining people. Are you really helping them with information or
whatever it might be? Are you providing value that other channels
aren't providing? Because if you're not, then
why would anyone watch you? So that's the number
one way to increase. But like I said, it's
not just this simple, like do this and
then it'll increase. It can play. It depends on your channel, your content, and your audience. But like I said, it's the value. That's what you really
need to focus on, right? You can look at other bigger
channels in your space. The way that they're
editing their videos, the type of content that
they're putting out. Then you can kinda look
back at yours and think, what is different between my
content and their content. So that's average
percentage viewed, right? So basically, so far,
what do we have? We get people clicking in to our video from search, right? They see your thumbnail,
they click on it, right? Hopefully a large percentage
of people are watching it. And then we have our
last element here, which is clicks per n
screen element, shown. Basically at the
end of every video, what you do not want to do is
tell people to subscribe to your channel or go follow you on Instagram or anything like that. The only thing you wanna do at the end of every single
one of your videos. So moving forward,
do this and you will 100% see an improvement
to your total revenue. Your total views, your total searchability
for your channel. And that isn't the
end of every video. Say something like this. And if you like this video, you'll love this video
here on the screen. And then you're going to
add an end screen element of a video that relates to
the one that you just had. So e.g. if I'm making a video about the key
metrics for YouTube, maybe my next video. If you'd like this
video, you'll love this video on how to create the most
captivating thumbnail that gets an average
of 14% impression, click-through rate,
something like that. I word it a little bit better, but you see how it kind
of ties into the next. So what's great about this is, this is the full YouTube funnel, and this is why these
metrics work together. You get people from
search into your video, your videos engaging, it's
valuable, it's informative. It helps people stay
to the very end. And all those people that
make it to the very end, they're like, Wow,
this is so valuable. If you found this
valuable, well, you'll love this video. So they click on
your next video. They watch through to the end. You'd liked this video,
you'll love this video. They click on that
video, go to the end. So you see you're sucking
people in from YouTube search and circling them in throughout all of your
different content, if that makes sense, right? It's sort of like this funnel. And it's magnet
drawing people in. By doing so. Then when people start
watching your content, your views obviously
go up that way. Then you start
getting subscribers. People want to subscribe to you usually by watching one video. Many will write,
but most of all, most will subscribe
after watching several pieces of content that they've built
that trust with you. So instead of trying to
tell people to subscribe, telling them to watch this other valuable video that you've made will get more subscribers than telling people
to subscribe. If that makes sense. In any way, you'd have
to take my word for it. If you implement this
with your channel, you will see improvements,
period, right? If you focus on these metrics, and more importantly, focus on the things that
drive the metrics. So just as a quick
recap cap and a quiz, What are the three most
important metrics? So these three here
that are on the screen. Number two part of the quiz,
what specific elements dr, each of these metrics out. So for impressions,
click-through rate, that's their
thumbnail and title. For your average
percentage viewed, that's the actual value of the content that
you're providing. The number three for
n screen clicks, the percentage of
people that actually click on the screen. You can organize a lot of these
metrics from high to low. Is number one, just having
something valuable at the end of your video that links to
your current video. Okay? That's pretty much it. And it's going to depend,
depends on your niche. But the more closely-related, the better it tends
to perform, right? Because you've watched
through to the end, found a lot of value. There is a huge percent
chance they're going to click on another one of your videos and another one and another one. Increasingly views
for your channel, increasing the revenue you
make from those videos, increasingly your
subscribers and all of that. So super powerful subscribers in this day and age,
they do not matter. Your likes and comments,
they do not matter. All that matters ultimately
are these three metrics. So hope you found this valuable. Know exactly what
to do with them. Of course, if you have
questions, let me know. But this is super powerful. There are literally people
spending $12,000 on a course that shares this information and
you're getting it for significantly less, right? So I really hope you find this valuable and actually implement
this with the channel. It can literally
change your life. So like I said, Yeah,
Hope you got invaluable. That being said, if
you liked this video, then you'll love this next
video that we have for you.
25. SECRET YouTube Thumbnail Formula: I hope you're excited
because in this tutorial, I'm going to give you the
most in depth, step by step, rundown of how to create viral
Youtube thumbnails based on human psychology and the best practices from some of the biggest tubers
on the planet. All right, so anyway, let's go ahead and dive
in first things first, make your thumbnail first. So basically when you're
creating your content or coming up with constant
ideas and video ideas, think about your title
and thumbnail first, or T and T. That should
be the first kind of part because basically really what you're thinking of is just
general constant idea. It could come from a
keyword that you research or just a topic you're
really passion about. You're like, I know my audience would really find this valuable. Okay, so you have the idea, kind of the angle or
the story in your head. Then start brainstorming
titles and thumbnails. And again, I'm going to
show you the framework to use for thumbnails, but
this should be first. The reason it should be first is because if you can't think of, you know, really click
worthy curiosity, provoking super valuable
title and thumbnails, then your content probably
isn't worth posting. It's probably a waste of
time, if that makes sense. So yeah, so title
thumbnail first, because it basically helps
clarify and solidify your idea and make
sure is this actually, you know, worthy of making
a whole video about? And because the thumbnail
is the most recognizable, it's going to be the
single thing that increases your
click through rate. Because remember, you know, if you have the best
video in the world, but nobody clicks on
it and watches it, it's complete waste
of your time and a complete waste to everybody else because they
don't see the value. So thumbnail is super important. It's sort of like a subject line of an e mail If no one
clicks on your e mail, if you have the best
E mail in the world, super valuable, you're
giving away $1 billion. But if no one clicks,
doesn't help anybody. So super, super important. And you should spend
just as much time on your title and thumbnail, especially the thumbnail as you do on your entire content. Seriously, it's super important
to like be super clear, sit down and you'll
get better with time. You're going to start off
and you're not going to be very good at thumbnails
and you're going to slow, get better and better with time, which is true of anything. So this is going to really help you speed up the process and become a professional way sooner and get way
better results. So okay with the thumbnail,
what is our goal? The single goal is curiosity. We are trying to spike
our viewers curiosity, give them curious enough to click. Because
think about it. If someone sees a
video and they think they know exactly what
the video is about, they're not going to click. They're, I already
know this or oh, oh, it's not interesting
to me, I don't care. So it's despite curiosity. And specifically, we want
to create what's called a curiosity gap in our brains. So a curiosity gap is simply
what you think you know, or in terms of review,
or what they think they know versus a new
reality for them. So for example, it could be like this Middle Eastern
country is safer than America. And then so many
Americans are like, there's no way what
this is crazy. I have to check it out
as a random example. But it's basically, here's
what I think I know, let's say about
the middle Easter. Here's what I think
I know about Covid, here's what I think I
know about any topic. It's infinite. And then you present them
with a new reality. Hey, actually this or like, you know, I sent my kid, you know, I sent
my two year old in a cage to swim with great
white sharks. It's like what? So it's like that, you know, swimming with great white
sharks is dangerous. It's not safe. But if you're
sending a two year old kid, then it must be safe.
See the curiosity. It's like the new reality versus what they
think they know. They think it's
dangerous, they think it's bad, they think
it's whatever. But actually it's this,
If that makes sense and it'll make more
sense as we go through some specific examples, which I've pulled
here from some of the top Youtube channels all around in multiple
different categories. So that's the goal, curiosity. Always have that, put
it on a postcard, stick it on your laptop, and that's what you
should be thinking about as you're crafting
your thumbnail. Okay, So here are the different general
categories of thumbnails to consider
creating for your video. So you've come up with a topic that you're
passionate about, that you want to kind of
create a video about. So you have that, that's great. Then you're kind of brainstorming
thumbnails and titles. With that kind of topic
you have in mind, think about using one or two, ideally two different
of these options. Okay, So I'll run through them. So this is option kind of number one for you to select from to see if this would work best for your audience. Something unique. So what is something extremely unique that
you are doing or presenting that like 99% or 99.9% of the world has never done but is interested
in doing, right. So for example, I tried
planning my wedding in a week. It's like, again, what's
the curiosity gap there? It takes months to plan a
wedding. You did it in a week. And then also it looks like
she's super stressed out, like it must not
have worked out. Did it work out? See the
curiosity in your head. You're like, what? I
got to check this out. Again, if you're the audience, if you're not planning
getting married, maybe you already got married
and like you don't care. Okay, Seeing germs especially, this is brilliant by
Mark Rober during Covid, How to see germs spread. Experiment coronavirus, right? So how to visually see germs, especially when
everyone's kind of hyped up about Covid,
that's brilliant. It kind of trends in with what's currently going
on in the culture. You know, I built a tiny
ecosystem in 60 seconds. So it looks like he built
this in 60 seconds. Just something really unique. Again, that's the best
way to describe it. Unique, kind of crazy. Face your biggest fear, to
win 800, What was it? Eight. $8,000,000 I think there's
a missing common there. But yeah, you get the picture. So something really,
really unique and interesting that 99% of the
world isn't doing, okay. That's option number
one. Option number two, before and after. So this is especially
great for fitness, for finance, for mindset
channels especially. But it can work for many, many different categories, okay? So for example, how to
stop wasting your life. Avoid these things,
right? So it's like I feel like
I'm wasting time. I feel like I'm
not getting ahead. And then I see this video, hey, this really
touches on this. And before I'm stressed
out, you know, have these books, I'm
scrolling on social media. And then after I'm
way more productive. How Dope Meine detox changed my life right before
our Instagram porn hub. Afterwards, I'm now
utilizing 99% of my brain. So on of course, very typical
fitness transformation. It could be real
estate transformation. You know, how I took this
property from, you know, 60 K to $600,000 or whatever, or a crypto investment or all kinds of things
before and after. And then ultimately
how the viewer can achieve those results
before and after. So that's number two. Number
three are risers, okay? And I use this word basically, if you think about a story line. A story line climaxes and
then goes down, right? But it all builds
up to a climax. So the moment right
before a climax, that's what we call a rising
event or rising action, which is why I
call these risers. So for example, this works really well for
more log type content. So again, you're
kind of thinking through in your head K, okay? I know what type of
content I create, I know some of the unique
one's not really for me, maybe this one isn't, but before and after,
that one's for me. And you're kind of thinking
through this, right? That's kind of the point here. It's not to use all of these, it's to sort of
select two is what I'd recommend for each
video that you create. So you have two thumbnails
ready that you can AB test of, like you launch a video, It has one thumbnail, but again your click through rate
is very, very low. Then you can switch
out the thumbnail. And that could
perform better than you check your
click through rate. And you can do this
manually for free. You don't need any paid tools. You just, you know, upload your thumbnail
if it does, well, keep it if it doesn't
switch it out. And you can use your average
click through rate as a benchmark because every
channel is different. There's not a
standard, you know, here's the best click through
rate for all channels. Anyway, back on track.
So arising event is basically like a moment
right before a climax. So, for example, right, we have in our first
thumbnail here with Mr. Beast, we have this guy
taped up to the ceiling, and it looks like he's
about to fall down on Mr. Beast. So it's in a moment like, wait about, is he going to
fall down? Did he get caught? Right, so it's an event right before the climax or could
be right before the climax. I tried police academy. It looks like she's
about to explode emotionally and the officers are kind of like
very uncomfortable. So this is a moment
right before the climax. Right before she explodes,
he swallows the sword. It looks like. Is
he going to take it out? Is it going to pierce him? Is he about to like
internally bleed? It's a moment right
before a climax. They shave my head ball.
This actually like. It looks like he just found out, is he about to explode? Is he about to go
irate? Does he love it? We don't know 'cause he's just kind of
surprised or he's in shock but you know, so on. So it's the moment
right before again, really great for log style. For example, we're currently
making a video where we actually got scammed in Kenya. And if you want to check it out, you can check out our channel at Hobart's abroad, not
trying to promote it. Basically we're using this
exact moment which is great, was out there of logging, you know exactly what was going on. There's some different
people involved in this scam, calling them out. And you know, we basically have a screenshot of me
like pointing at a guy and he's like about to
come at me like super angry. And anyway, Yeah, So it works really well
for those type of videos. Number four story. So if you're basically creating a video about a really
interesting story that happened. Like for example, let's say you found out
about a scammer. You got his information
and then, you know, you hired a private
investigator and threatened him or whatever. It's kind of that whole story. Or you visited India after seven years and you record
your story through that. You trying Butler Academy, you know you're seven
days at sea and you're kind of
documenting that story. So then you kind of create
a thumbnail about that. It's kind of the most vague of these examples of it can go a lot of
different directions, but it kind of keep
things simple. Usually what this looks
like is some sort of background and
then Photoshopping the subject like
you for example, or your subject over
top of the background, for example, here with
the India thumbnail. That's likely not a photo that this creator created
or took that photo, it was likely something from online and he put
it there, you know, and then he took a photo of
himself and Photoshopped it or kind of cut around it
over top. That makes sense. Same thing here on the top left with coffee zilla.
We have the scammer. So you know, it may be his mansion or maybe just
be your random mansion, but you have a mansion, a lambo. You have a scared scammer, 911 on the screen and
the guy, you know, so it kind of shows like Scammer begged me
not to investigate, here's me about to call 911, hears him super scared
and he's a scammer. He has lots of money, right? Sort of telling the story, kind of like summarizing the story basically
into one thumbnail. That's the best way
to describe it. And usually I would
look at the other options first, before story. But again, if you're really like telling a really
interesting story, for example, this goes back. Again, it's not just about
scam concept, but we also It was kind of back to back
because this is crazy all. And I as we were
traveling in istanble had a taxi scam where we agreed on a price and then he
like increased the price, threatened to call the
police, all this stuff. So it's the same
idea. So we took, so we basically
created a thumbnail. It's a story thumbnail. Again, you can check
it out on our channel, but I want to include
some, you know, even bigger craters that really invest a lot
of these thumbnails. These creators can
invest thousands, if not tens of
thousands of dollars into each thumbnail just
to show you kind of, you know, how crazy
it is, but yeah, spend a lot of time and
effort on your thumbnails. Yeah. Just just one shot summarizing sort
of what happened. Number five is outcome. So again, great with finance, with fitness, it could
be cooking channels. You know how to make
the Gordon Ramsey burger with just
five ingredients. Or how to remake the
Gordon Ramsey burger in 5 minutes, right? A specific outcome. So your target audience, what do
they want to achieve? More money, more health, more happiness,
whatever it might be. You know more success
in a video game. It can be infinite. You're going to show them how to kind of achieve that outcome. So nine business lessons, how I made one point
$6,000,000.30 days. So that's the outcome.
Again, telling his story of how he did it, but then ultimately how you can, as if you were also
make 1.1 point, $6,000,000.30 days, again,
it's like, that's insane. That's crazy. That's
a new reality for me. That's the curiosity gap. Do this, so you're young
and broke. Do this, right? So indicating, here's how
to not be young and broke. Another side housel,
again, a lot. A lot with finance channels, a lot using numbers as
well, infinite rupees. So this is like how to
get a lot of money, you know, basically
in this video game. And money can help you
buy a bunch of stuff. So here's how to make more
money in a video game. But like I said,
cooking channels, fitness, you know how to get
a six pack in two weeks. It's like what
now? That's crazy. Things like that, right? Pretty
straightforward as well. And then those are kind
of the different types. You can kind of review these
top five and see which work best for your video and you'll never
really know for sure, just use your own creativity, Whatever stands out
to you the most, the two that you think
would work best, Create thumbnails around those two themes and
then test them out. And then to add to this, okay, to kind of help solidify
things even more, here are some elements
in general that are good to include thumbnails
to increase your click rate, to increase the number of people clicking and
watching your video. Number one, actually go back through the examples I gave you and you'll see this is true. So faces you saw, almost all of these have not
all included a human face. We are wired psychologically to look at other human beings and respond to
other human beings. So when you see a
face, even digitally, you're more likely
to look and click familiar objects again.
Familiarity again. Psychologically, you know,
Mcdonald's, Starbucks, Apple, whatever it might be, depends on your target audience. But these sort of
things, like you know, or in the travel community, I'd say for drone people
you know, who travel, who take videography
like you know, DJI, Mavic drone versus
like Iceland wins. And someone actually did
this where it's like a $2,000 drone versus
when it's like, oh, like people are familiar
with drones, right? We all know what a
drone is in general. So it's a $2,000
drone versus wind. This guy's gonna
destroy it, right? And it's a, it's a
riser thumbnail. What are the guys like, shocked or about to release
it into the wind, right before that
climactic action? So, you know, familiar
objects, numbers, especially when it
deals with money again or with fitness.
Those are two categories. Specifically, I see a lot
of numbers of achieve, you know, 1.6000030
days, for example. Lose, you know, 50 pounds
in 30 days or whatever. I'm just making it up.
Next we have danger. So imminent danger, right, like like like he jumped
off a cliff and survived. Or I spent the day with a cannibalistic tribe or
whatever it might be, right? So something that
indicates danger, emotion. So like we saw
before with risers, all of these faces
you can kind of see are in general very sad, very happy, excited, shocked, right, in most cases. So showing emotion draws us in more than
just being generic. Kind of like like like slightly frowning,
slightly smiling. It kind of looks
really cheesy and it feels very
unnatural at first. But it works right to whatever emotion you're trying
to get through. Be very much that, very shocked, very happy, very
upset. All of those. I'm using bright colors. Of course, in general,
bright colors instead of just
gray, black, white. Think about that. Doesn't stand out and we're not drawn to it. And actually,
statistically gray, the color gray, is most linked with suicide,
right, And depression. So, you know, stay away from
grays and things like that. Again, it depends
in general what your video is about and your brain aesthetic
and all of that. But in general, bright colors
tend to draw people in. There's a reason kid shows and kid serials have bright
colors to draw people in. And it doesn't
just work on kids, we're just grown up kids
and it still works on us. The last one is beauty. So if you see a top ten, top ten places to
visit in Europe, and you see like a
beautiful drone shot of like the dolomite
mountains of Italy. Just this stunning
drone shot with like beautiful little font that
can work in certain cases. Especially like I
said, I usually see that more in
the travel niche. But it can work in other
categories as well. But it's actually the one
that I see the least. And you can actually see
that through the thumbnails. Your goal is not to make
a pretty thumbnail, your goal is to make a thumbnail that spikes curiosity for a specific group of people and then deliver on that promise
through your content, okay? And again, you're not trying to use all
of these elements. You can just select
one or more of them, maybe like one to three of these elements to make sure
you include like numbers, bright color, and a
face. Got it right. Those are your three main things because it depends
on your content. But this is a good
kind of checklist to have to kind of include. So you kind of have the
basic, you know, the goal. You have the basic templates
that you can kind of copy and the elements to
include that kind of help you. And then after you've
brainstorm and let's say you create like
two different thumbnails, then you want to have a checklist that you run
through in your head. So this, at the very end,
you're brainstorming, You're working, you're getting
your crave juices flowing. Lastly, look at your
two thumbnails. Are they immediately
understandable? If you show it to
someone for 3 seconds, do they know exactly
what the video is about? If they don't, they
usually means it's too cluttered or too basic. But usually I find Youtuber,
especially new Youtubers, putting too many elements into a thumbnail and
it's too crowded, too chaotic, and it's not
immediately understandable. Number two is an
eye catching, okay. And I'm going to show you a free tool that
helps with this. But does this grab
people's attention? Very, very important. Bright colors,
expressions, faces, iconic kind of
objects. Number three. Of course, our goal is
to provoke curiosity. Does it provoke curiosity?
Basically think about it. If someone sees your thumbnail, they should be
thinking, I cannot go to bed tonight until
I watch this video. Again, that's a very
high bar to set, but that's exactly the
bar you want to set, because even if you
go a little bit below it, you're
still successful. But that's the kind
of mindset you want to have when it
comes to curiosity. Someone comes up across
your thumb like, oh my goodness, I have to know. I have to know what
this is about. Like I'm trying to
lose weight and this is like the secret
of unlocking my weight. Like I'm trying to like
win this video game and I can't defeat the final
boss like I'm trying to, you know, make this
amount of money. And I can, right? I'm unhappy on this or that. So also complements the title. So I used to teach, and
this still works from a keyword optimization
standpoint to have the same keyword
that's in your title, have it in your thumbnail. In some cases that
can still work, But in general, no, I
don't recommend that. I recommend complimentary
titles and thumbnails instead of repetitive because
you've already stated, you know, in the Youtube
algorithm has change with time. You've already stated in your title kind of what
your video is about. So you have a keyword
in your title. People already know what
your video is about. There's a keyword, you
don't need to repeat it necessarily. You
could repeat it. For example, let's say there's
a video about chat GBT. So you have the word like, let's say custom chat GPT. That's your keyword, so it's in your title, Custom chat GPT. Boom. But then in your thumbnail you
have logo of chat PT, but not the word repeated. So it's still complimentary
because there's the visual of chat
GPT and the written. But again, think about
it complimentary. So this is the final
checklist show to a friend. Is it immediately
understandable? Does it grab people's attention? Does it make them want to watch this before
they go to bed? And is it complimentary
title and thumbnail combination
instead of repetitive? And a great free tool to help
you is called Click Pilot. So you can actually upload your thumbnails and it'll show you your thumbnail
compared to other kind of competition to make
sure it stands out. You can see kind
of how it looks on mobile and desktop, which
is really important. You can basically
get a feel for it. You're like, you can
see it before it gets published and
you're like, oh my gosh, it looks really great on my
laptop when I was editing it, but then now when I put it comparatively, it's
way too crowded. I can't really tell it's
too small, whatever. It's just helpful to kind
of see this and then maybe go back and reiterate. And then finally,
a quick note about text in thumbnails because
like I said before, it's like, wait,
should I include text? Should I not? Sometimes
people include it. When do I need to include it? Number one, you sparingly, do not use a bunch of
text in your thumbnail. The algorithm does
not like this, and more importantly, the
audience does not like this. Anytime you hear the word
algorithm, think audience. So oh, Youtube's algorithm
doesn't like it. All it means is Youtube's
audience doesn't like it. No one likes too
much text, right? We want simple clear to the
point so you sparingly, if you do use it,
only use text if it increases clarity
or curiosity. Okay? So if your thumbnail
isn't super clear, does adding text
increase clarity or not? Does it increase curiosity? Like for example,
you have the word scammer with an arrow, right? It's like, oh, okay, I didn't know what this
thumbnail was about, but it's like or
like he had no idea. And then you have the arrow,
right, and test it out. You won't know until you
kind of play around with it, But only use it if it increases either
clarity or curiosity, like we said in our checklist. And then number three, if you
are using font in general, San Sap Saraf font is
more eligible in print. We see, especially like old newspapers and
things like that, you see Saraf font here. It's a digital example.
We have San Sara font, just like you see on the screen. And this tends to be more
eligible for digital print, okay, or digital assets, right? Like a Youtube thumbnail. So I know this was a lot.
Don't worry, we're done. Everything that you need.
Remember that Youtube, any form of marketing, is always a mix of science and art. So I gave you the science element and
it does seem a bit like, oh, well, I want an exact step to tell me exactly what to do. It completely depends on
your category, your video. But you have basically the tool kit and the
exact elements and templates that you need to pull from and create literally
the most viral thumbnails. And even if they're not
the most viral, let's say, your goal is to just make the best videos
for a certain audience. As a specific example, there's a woman I know who is a dentist and she specializes, I forget the name, but in a
specific type of procedure. And she makes for dental practice a lot of money with this very
specialized procedure. And most dentists
don't offer it. So she's the only person
in her whole city that offers this procedure. So she teaches this procedure to other dentists in the form, of course, and makes money. So she has like
3,000 subscribers. Okay? And from that 3,000 subscriber base
that she's currently at, and she's growing like
to four K or whatever. And most people would
think that's so small, she makes multiple six figures
a year from her audience, again because it's
very low competition. So for her, she doesn't need to create viral thumbnails
necessarily, or make the most
curiosity provoking because she doesn't
have much competition. But regardless, if you're
trying to go viral, then you have to
follow this framework. Or at least use it, and test and play around with it,
and improve upon it. This is an amazing
place to get started. It is absolutely
going to help you. But if your goal is to
say somewhere, hey, I don't want to go viral, do
I still need to use this? Yes. These are still, in
general best practices. I mean, it's absolutely
going to help you, you know, get even more clicks
from your same audience, More sales and all of that. So I'm super excited for you. Of course, if you
have questions, let me know in the Q
and A section of that. Being said, let's get
to the next video.
26. How To Create Thumbnails & Titles That Get MILLIONS of Views: In this video, you're
going to learn how to find the best thumbnail and titles
for your YouTube channel. And basically what
we're doing here is finding what already works on YouTube and then
adapting it for channel. And I'll share with you a
couple of insights I think you'll find really
profound and really helped me in shifting for our own YouTube channels on has really
changed our success. So what I have here are
a few YouTube channels. We have a gaming channel,
we have a beauty channel, and we have a travel
vlog channel. Okay? What we're gonna do is step one. So you already know
what your YouTube kind of category or niche is. Go and find three to five of the biggest channels
in your niche, right? So the most common
overall niches or wealth, health
and relationships. So go and find some
of the biggest wealth YouTube channels if
you're in that space. So even though I'm
in e-commerce, I might look at big
real estate channels, Shopify drop shipping channels, or stock market crypto channels. If you're in the gaming
niche, the same idea, right? It doesn't really
matter that they're not super similar to you. You can find some
maybe two channels that are somewhat similar
but larger than you. Three other channels that might be completely different, right? But look for the
biggest channels in your overall niche or
your overall space. Then what we're gonna do is
open those each in a new tab, go to videos and then sort by popular as you see here,
we're gonna do that for each. So videos and popular
videos, unpopular. I just want to show you
a few different examples instead of just focusing on one. Alright, so once we do
that, we're scroll down. And all we're gonna
do is look at the top eight or so thumbnails and titles and start
with one, then the next. And identify some themes
are similarities. Now, what do you notice
about this channel? Right? Do you notice anything
similar about this thumbnail, this thumbnail, this thumbnail, this thumbnail, this
thumbnail, right? Very similar. Of these
top eight videos, right over half have the
word, the ultimate critique. The ultimate critique,
the ultimate critique. So what this user has done is for each of
these different games, they've taken a screenshot from a section of that game too, where gamers would
know and be able to associate and know exactly upon seeing it within a second. I know this game, I
play this game, right? And then having the text, the
ultimate critique, right? So what a lot of YouTubers make the mistake
of doing is thinking, Oh, I've already created
content like this. If I make something
very similar, right? If it's already out
there or if I make something similar that
I've already done, my audience isn't
going to like it. It's actually the opposite. When you find something
that works with YouTube, stick to it. Look, this is what
this channel is done. So we have the
ultimate critique. They made a video about
the ultimate critique. It blew up, went really well. They made another
one very similar. But for another game, blew
up, went really well. They made a third one. Blew up, went really
well, the right, this is working,
Let's keep it going. So when you find
something that's working, especially when it comes
to thumbnails and titles. Keep it going. And you can kinda see that
very obviously here and some channels are a bit
more obvious than others. But this is a really simple
case of that happening. So in your case, if
I was in this space, I would write down like, okay, maybe I should be
making content on like the ultimate critique
of x, y, and z. Now, what you don't want
to do is copy, right? So if there's like The
Witcher game here, and your channel creates
content on the Witcher game, different hacks and tutorials that you may not want to do. The ultimate critique on Witcher because it's
already been done. However, this works really
well if complimentary. So let's say that you have
games for a different type of console or computer games or something
like that, right? To where there's
one type of game. And you could adapt
that same idea to a completely
different type of game. Maybe someone did something
with board games and you can adapt as a computer games
or the opposite, right? But you're trying to
find those sort of those thumbnails
and titles that are working in those big
YouTube channels. And then adapt it and think
about how that could apply to your own channel and make sure obviously that
you're not copying them, but you're adapting some of these principles
to your channel. So that's one thing I would
jot down in my notes. Okay, the ultimate critique
that you will make some content and in terms of a thumbnail,
what it would look like. It would be a screenshot,
very recognizable, kind of like eye-catching
screenshot of the game. And then the words, the
ultimate critiquing 0 and big all caps font. Next, what else do we notice? Another some of their top
videos we have just wow. Same idea is just
a screenshot of the game or some kind of
image that's recognizable. And we have just wow, wow, wow. You did it once.
They saw success, did it again, saw success, did it again and so on, right? And same idea. So maybe we do something similar
with our gaming channel. So that's kind of an thumbnails that's kinda the most obvious. And what I'd like to do is
actually take screenshots of these and then upload
them into a Google Drive. So every time I'm
making a thumbnail, I can just go to my
Google Drive and just swipe through
and think, Okay, which one of these
thumbnails could work really well for my channel and use that as inspiration
for my thumbnails. Again, not copying, but using it to help
guide your strategy. So that's number one. Number two is going to look at the titles. So this is overall kinda
like title length, but really it's like
a title template. So. The Batman Arkham series, the ultimate critique, right? The Witcher three, the
ultimate critique, Assassin's Creed Odyssey
proved something incredible. So e.g. if I'm looking through this for
my gaming channel, what type of games do
I make content about? So instead of Assassin's Creed, Odyssey proved
something incredible. Maybe I would do
something like Zelda, Breath of the Wild, prove something incredible or fortnight prove something
incredible orbit ever. I'm not a huge gamer, so
I only know like the old, really old games but right, kind of get the point here. So you're kinda taking that
title in thinking how you can manipulate it toward
your channel. Okay, so we've gotten enough
with the gaming channel. Let's go ahead and move to
the beauty channel here, just to kinda show
you how it lines up. It's really good to
kind of see different industries and kinda
how they work. So here what do we notice
right off the bat, right for the most
popular videos. So number one, a lot of lips. And the number two is all
of these thumbnails are their top performing thumbnails are side-by-side photos, right? So we have tulips here, tulips here, two
eyes here, right? Two toys and so on. So if I'm making
a beauty channel, maybe up until this point, I was only creating a thumbnail. It's just kinda like
one image, basically, this one, there's not
even any text, right? Because it's very
visually base, right? So tutorial to showing
you how something works. So what I might consider doing if I was in
the beauty space is like hmm, I do tutorials. Maybe I should start
doing my thumbnails. Actually two images
put together. As you can see, there's a
mixed in these thumbnails. Some of these thumbnails are
two different final results. So we have one lip over here and then one lip
over there, right? So two different results. Same thing here, but here for
the third video right here, beautiful eye makeup tutorial. We actually see that there's two different kinds of
parts of the process. And sometimes it's
actually a stage in the process and then the
end result as well, right? We can see here. But anyway, the key
theme here that's really standing out as having those
two images in one thumbnail. Alright, so I might
jot that down, right? And the key here is looking at three to five different channels to get you a lot of different
ideas for your channel. Because this is working. They're putting this into
the YouTube algorithm, testing it for you. They're seeing
that it's working. So there's a very good chance that adaptation this could
work for your channel. That's the overall idea here. Then when we look at the titles, the same idea, super simple, we're going to
write down and like lipstick tutorials for 2022, loops distort it for 2022. Beautiful eye makeup
tutorial 29 to what's interesting for these, for whatever reason,
there's a lot of the Year in each of
these tutorials, right? So when I create titles
in the beauty space, maybe I should be
including the year, even though I didn't really
think it was as significant, maybe my audience actually
finds it really valuable. So start adding the year
in the title of my video. And then, of course, like
lipstick tutorials for 20 new amazing lip art ideas. So if you did, let's say again, I'm not I'm not the leading expert on
makeup and all of that. But let's say you do
something where this focus is more on like
lipstick and eyeliner. Maybe you do something
with like Foundation. I think that's something
right or whatever. So you have foundation
tutorials for 2022, new amazing foundation
or ideas, right? So again, taking very
similar and then adapting it to your specific
content and channel. That's why you're
not just looking at channels that are very
similar to yours. Like for me as an
Amazon FBA channel, I'm just going to look at other Amazon FBA
YouTube channels. I will look at them, but I also want to look
at drop shipping, real estate, entrepreneurship,
cryptocurrency. Once you what innovative
things are doing in their space. And if I see e.g. shopify drop shipping for
beginners, Complete Guide, cryptocurrency investing
for beginners, Complete Guide, real estate for beginners,
Complete Guide. Then I'm like, Okay, what if I did Amazon FBA
for complete beginners, Complete Guide, right?
That's the idea here. So that's kinda the second. And then we'll move on to the last. This is a travel blog. And if you guys
want more examples, let me know and I'd be
happy to provide more, but hopefully this is
a good little mix. So again, go to videos,
click on popular. And what do we notice right
off the bat in all honesty, right? Just no filter. What do we notice? Well, first we notice
half-naked people. We notice a lot of ocean with
greenery, as we see here. Ocean with green, blue and
green, blue and green. So interesting, a lot
of blue and green, a lot of half-naked people. And again, it doesn't mean just, Oh, it's working, so copy it. Right in my case, if I don't think I'm going to use this
for my channel, right? So I might look at
some other examples, but I want to understand
why it's working. What else do we see
of this accounts? Top eight videos, three
of them are top ten. Top ten, Bali, top ten
tips, top ten Philippines. So top ten could be really
great content idea. So maybe this channel
focuses on Southeast Asia. My travel vlog focuses
on East Europe. So maybe go to top
ten of East Europe. Top ten of Europe period, top ten of Russia, top ten of Poland, right? There's some really great ideas. And for the thumbnail, I may have to adapt
it because maybe it doesn't make as much sense. But for whatever reason, more half-naked person and beautiful nature seems
to be working well. So maybe do something
similar to that, or maybe I do someone with really beautiful
ethnic clothing with a really beautiful kind of
like a landscape, right? You can also see there's
not a ton of texts. So we have one word, one word, three words, right? No words, 33, right? So very few words, very much more about
the aesthetics. So we can kind of see how
each of these videos, these videos is getting
millions of views. This video is
getting hundreds of thousands to millions of views. Millions of views
on these videos. And you see how different
all the thumbnails are. So there's not one kind of
copy and paste strategy for your thumbnail. That's why you have to
look within your niche. But it's honestly so simple. Like when I learned this and we start implementing
with our own channel, I was just blown
away. This works. It's so simple and this is
the best possible advice I could give you
despite how simple it may seem, it's the best, right? Instead of, we almost have
this fallacy where we put in more work and more effort and more creativity will
get better results. It's the opposite. Look at what works.
Maybe spend 80% of your effort doing
what already works. And then spent 20% of your time, or maybe two out of every ten
videos experimenting new, totally different thumbnails are totally different titles. Just your own creativity. I'm kinda diversify
a little bit. But if you don't
really know how much to do or what you
should be doing, then just follow this template
as you can see, right? By doing so, you're going
to uncover a lot of different insights that I can never share with you that you never thought
of on your own. And it's 100% gonna help
you because remember, your title and thumbnail are the most important
part of your video. Why? If you have the best
content in the world and you have a bunch of other
great videos on your channel. No one will ever, ever see them. If they don't click
on your video, right? And they're gonna click
on your video because of your title and your
thumbnail combination. Okay, so extremely,
extremely important if you're struggling to
get views on your videos. The number one problem
that you're facing is title and thumbnail issue,
and this is how to solve it. And also, if you're creating great content
and you're growing, but you're growing slowly. You have friends and
family members and even some of your subscribers
commenting or Wow, you deserve more views. You're so great, you should
have more subscribers. If you get those
comments from people, that means you have a
title and thumbnail issue because your content
is on point, it's working. It's great. And that's actually
the issue that we had with our channels when we're starting off and we implemented this and have seen a
night and day difference. So hope you find this valuable. If you have questions
about this, let me know. But literally it's
just this simple. I like to kinda keep a list of different title
ideas in a Google Sheet. So I kinda copy and paste there and just take
a screenshot of the full thumbnail with title for each of these and
put them into a Google Drive. And then every time
I make a video, I kinda refresh and uses for
content inspiration ideas. It helps me kind of
think about, okay, how can I structure a title to where I kind of have
a similar title, but then I put it on my own
keywords in there, and so on. So really that simple. So like I said, God
put me find valuable. You have any questions, let
me know or that being said, let's go and get
to the next video.
27. Ethically Hack Your YouTube Thumbnail For More Views: Just as we can optimize our YouTube channel banner with keywords to optimize, we can also do the same with our thumbnails and would be highly recommended because YouTube can analyze and read this data and ultimately help us rank for the specific keywords. So with your thumbnail, specifically the keywords that you want to use to optimize your thumbnail with the metadata and the filename is with the keywords that you use for your title. You also use the same keywords in your description in one of your tags. So in this case, let's say the keyword for this piece of content, or the main keyword is potato PC versus gaming PC, okay, it will just say that for keywords, so potato PC versus gaming PC. Alright, so first again, we're going to use the filename potato PC versus gaming PC. Enter. There we go Again, a dash in between each individual word. And then what we're gonna do is we're going to open photos if we're on Mac, obviously, you just right-click if you are on PC is I've already shared with you before. And if you need a refresher, be sure to go back to the video where we talk about optimizing your YouTube channel art. Then we're going to put it in imports. There we go. We now have this in imports. We're going to right-click get info. And then we're gonna get to, which is the potato PC versus gaming. But potato PC, sorry, potato PC versus gaming PC, just the keyword as-is. Again, there's the dashes for the filename. This is fine as is for the, this section here, as well as the caption, the keyword. There we go. All right, we just copied and pasted here. And for location, let's just say United States. Alright, beautiful. I'm actually save so we can exit out. Drag this back to up. There we go. And in this case, let me delete the original because this does not have the data delete. And now we're going to rename this because it has the two, because there was two. So we're just going to get rid of that again to enter or to edit the name. All you gotta do is hover over click, hit Enter, and there we go. I've are done. So, so I hit Enter again. We're gonna go and then you will upload this with your YouTube video. I'll show you where all of this goes on later, just so you know, for reference and pretty straightforward, simple process, a small thing that you can do that will have a positive impact on your content and YouTube channel overall. So I hope you found it valuable. And let's go ahead and get to the next video.
28. YouTube Video Metadata Tutorial: So just as you can add keywords to your images, including your thumbnail, your YouTube channel art. You can also infuse your videos with backend keywords as well, using metadata, which a lot of people don't know about. Now, unfortunately, I have not yet been able to find a free tool that can help with this. Otherwise, when I do, I will be making an update video because of course, I'm here to save you as much money as possible and grow without spending as much money as possible. But for this tutorial, I will be using the meta DR. Pro app. This is available in the App Store. It's $10 to download and use a onetime payment. For me using this multiple times a week, it's been more than worth it, however, didn't do a cost-benefit analysis and see if it's worth it for you, of course. And the process would be once you kinda download this tool, what you would do is go ahead and select the video that you wish to upload your gonna right-click Open With, and then select metadata or Chrome, okay? And then just give it a second to load. And again, very similar to optimizing the backend of our images. Specifically what you want to focus on is optimizing the title here, the short description and the full description with your main keyword. So whatever your main keyword is that you're using and creating your content around. That exact same keyword doesn't need to have dashes, just regular kind of spaces in between. So, you know, key word here, key word here, whatever the keywords and keyword here. Okay, once that's done, go ahead and hit save metadata. And now the metadata will be saved and you're good to go. Now the keywords are infused in this video with this tool. And then once that's done, then you can begin uploading your content.
29. PROVEN YouTube Video Intro Script: By now, you've created your
thumbnail, your title, and you're now ready to move to the third most important
section of your video, and the most
important section of your actual video
content itself. And that is the Youtube hook, also known as the Youtube
intro. So what is that? The hook and intro are the
first ten to 45 seconds, more or less, of your video. Basically, the very,
very beginning short section of your video. It is the most important
again, of your video content. Why basically think
about it as a funnel. If your title and thumbnail
suck, they're kind of weak. They don't really spy curiosity, they're not clear, et cetera. No one's going to click, no one's going to
see your video. Let's say your thumbnail
and title are amazing. Great. So people click, but as soon as they start watching the
video, it's boring. It's not what they expected. It's very strange and bizarre. They're going to click out and they're not going to
watch your video. So that's why it's
sort of like a magnet is the way I envision it. Or a funnel, your title and
thumbnail get people in the hooked and it kind of
propels them through the video. And then of course, your
video content itself, the quality of it,
the content itself, you know how valuable it
is, how entertaining it is. That's going to keep people watching through
to the end, right? But it's kind of like a cannon shooting people
through the video, so very, very important
and you'll understand why. So like I said,
it's like 80, 20. What most creators
do is they create the video and then they
create their hook, or their intro and the title and thumbnail, but you
need to reverse it, title and thumbnail first, then the hook and intro,
then the rest of the video. And I'm telling
you, since all and I have done this with
our own channel, we've seen amazing results. And you'll pay attention to this as you watch other
viral Youtube videos. And you'll see it follows
a very similar framework. You know, because of
this, you want to spend not necessarily 80% of
your time on the intro, but really spend a lot
of time and thought just as much time
as a thumbnail in title you want to
spend on your intro. Super, super important.
And putting in this extra effort
pays off big time. It's way better to create
one amazing video that nails everything than four
or even ten okay, videos. Okay, so what is the
goal of our hook? It is to meet and exceed expectations. So
what does that mean? You have your title and
thumbnail that sets certain expectations people
expect, they're like, oh, this is about 1,000 you know, we put 1,000 Bs or we put 1 million Bs in our
parents backyard. They expect someone to put 1,000 orbs in their
parents backyard. So we need to make sure we deliver on that
promise, right? We promise something in
the thumbnail and title. So think about it that way. Like with your title
and thumbnail, it's a promise to your viewers. So you need to
meet that promise, but also do your best to
exceed that promise as well. And I'll show you some examples. So here is the general framework of the best and most powerful
Youtube intros possible. So first is the first 5 seconds, that first 5 seconds,
even three to 5 seconds, is the most critical. This is where you actually
have the biggest drop off in viewer retention, right? So if you look at any graphs
you have on Youtube, right, from your analytics,
most people drop off within seconds of
watching the video. And here's the
reason why, because it breaks one of these rules. So with the first 5 seconds, what you want to make sure is
the visual that you use in the first 5 seconds of your hook matches the visual of
the thumbnail, right? So your visual in your hook
matches your thumbnail. And I'll move myself
over here for a second. And then you want to make
sure that your narration matches the title. Okay? The words that you speak should match
the title somewhat. It doesn't need to
be exactly like the title, but it
needs to match. And then the visual needs
to match the thumbnail. It's not just repeating
the thumbnail, it's matching.
Here's an example. Let's take this one
right here. I joined the number one cheer
team in America. Awesome. That's a really
cool, really novel story. So I joined the number one
cheer team in America. So someone clicks on the video, the first words that
should come out is, this is the most competitive
cheer team in America. And I just joined them
or something like that. Or I just joined the most competitive cheer
team in America. Blah, blah, blah,
blah, blah. So it sort of matches
the title, right? That's the words that
are being spoken. And then the visual could
be a visual of her, you know, cheering with them. Or, you know, maybe an emotional
scene of like like this. Like someone's getting
angry at her or whatever. But some visual of her along
with the cheer team, right? That should be the first 5
seconds. That makes sense. So really simple actually,
And it really helps a great framework. Why is it? Because again, we set
certain expectations. We need to meet
those expectations. People click on the
thumbnail in the title. They're okay, I expected
to be cheer team. And then she starts talking
like, Al right today, like I'm here at
my parents house, blah, blah, blah, blah, blah. It's like what click out, like this has nothing to
do like you lied to me. Basically, people
feel like they're lied to or they're cheated. So match first and guess what? Really easy, it's
really simple to do. It actually helps create a really great framework
such as the first 5 seconds. Next, we'll move on to the
next phase which is curiosity. Again, we want to create a curiosity gap in
spike curiosity. Here's just a reframe or
a recap of curiosity gap. It's what your viewer
thinks that they know versus a new
reality like you think. It's like oh, it's like oh, she could never
join a cheer team, or I can never
join a cheer team, especially, let's say
I'm 40 years old. I can never join a cheer team. And then a 40 year old does it. It's like what? That's crazy. I have to figure out
how or whatever, right, as an example. So here's some examples
of spiking curiosity. This would be like
the actual words being spoken in the intro. First we have the
first 5 seconds, then we have this curiosity gap. What happens when you visit
the most expensive city with only $100 I don't know. You think you would go broke? You think you'd get kicked
out of the restaurant? You'd think whatever it was
like, can you actually go to the most expensive city
with $100 curiosity? It's like there's no way I
have to watch this video. Can we beat the hardest
game ever, blindfolded? And it's like, no,
it's impossible. We beat, I don't know, mad.
I'm just making that up. So if you play Madden or whatever these games
are, I'm sorry, but can we beat Madden
for blindfolded? It's like, no, there's no way. Right? Curiosity gap,
what they think. It's impossible, they beat it. It's crazy this phone
survived 100 foot drop. But what happened
next shocked us. So it's like, oh my gosh,
it actually survived. There's no way, there's no way, my phone doesn't even
survive, like three feet. How could this survive 100 feet? And then something
happened next. And then we discover,
we discovered a century old cooking trick that makes any dish twice
as flavorful, right? It's like what old
cooking usually sucks. It's flavorless, it makes it more flavorful. It's
some kind of secret. Again, curiosity between
what I think and what I don't know
what a new reality. So anyway, you can go infinite directions. So
that's kind of number two. So first 5 seconds,
curiosity then. So you've got people interested. They're like, man, I got
to watch this video. I'm super curious, but guess what? They
need some context. They need to know who,
what, where, when and why. Like, why are you
doing this? Where are you doing this? With
who? With what? Now, some of this may
have already been explained with your
curiosity gap already. But just kind of, what are
those little missing elements? Basically, think at this
point in the video, what do your viewers want to know that they
don't already know? Like what's important
to them, not what's important to you, what's
important to them. All right, and I'll
give you an example of context here in a second. But it's actually really simple. It's just like, you know, like we visited a tribe
that drinks blood, which we actually did in
Masamar National Park. Why did we go there? We were
just chilling at our hotel. And we heard about this
tour, we booked it, we had no idea that we were going to go through
this whole process. And some crazy things that
we witnessed and blah, blah, blah, blah, blah. It's like, oh,
there's the context, like it's the
honest story behind it, whatever it might be. I'll show you another example. And then here for the
last kind of section, this is sort of the last step. It could also be woven in throughout the
rest of the intro. And that's exceeding
expectations. That beginning the first
five, in curiosity, we're meeting expectations and then we're really
exceeding them here. And here's how we do
it. We show how much time and money we
invested into this video. So it's like I joined
the Secret Service. It's like, you know
how hard that is. Or I got into Harvard at age 16. It's like what? Like getting into Harvard for
anyone is difficult. So for someone to do
that, it takes a lot. I, I invited like like 100 billionaires to my wedding and like
two of them showed up. It's like what? You got
billionaires to show up? Like there's
obviously a level of effort that goes into it. Or for example, in
this case, what can $1,000 get you in the
world's richest city? It's like he spent $1,000
So you don't have to, so it's just kind of showing whether directly
like saying it or subliminally like
with your visuals or with your actual narration. Showing how much time, money, effort that you put in so the viewer doesn't
have to, right? So they feel like, oh my gosh,
I'm getting this for free. This is crazy. Does
that make sense? You may be like, okay, I
get this like in theory. Give me a real
example. Okay, here's a real kind of
practical example. I mean, I don't want to
copy anyone word for word. So I created this, you
know, from scratch based, based on my particular
Youtube video. So first 5 seconds can
sound shatter glass. Let's assume the title
in the thumbnail are about sound
shattering glass. So can the right
sound shatter glass? Okay, So it's about
shattering glass. What if I told you that not all sounds were
created equal. Today, we're going
to find out how sound can not only
shatter glass, but also lift
objects. Or can it? It's like, wait, what? So I
watched this video thinking, this video is going to show
me how sound shatters glass. So it's going to
show me that, but on top of that it's going to
show me how to lift objects. Or maybe, and there's
the curiosity because I don't know
if it is or not. I have to watch to find out. Maybe they're at least
going to attempt it. I want to see their
attempt. What do they do? Just all these
thoughts in my head, and I'm like dying
to watch this. So they've matched the title in the thumbnail with
the first 5 seconds. They've spiked curiosity. And then we need to
provide some context. So who, what, where,
when, why, right? So like, what are sound waves and how do they work
and blah, blah, blah. So sound waves are more
than just what we hear. They're powerful vibrations
capable of incredible feats. From myths of opera singers, shattering glass to modern
uses in medical technology. Understanding sound waves opens up a whole new world
of possibilities. We're diving deep
into the physics of sound to explore its
limits and potentials. Okay, just a little bit more
about what sound waves are, you know, how they
work, things like that. And again, it depends
on the story. If this was a different story, it might focus more on who, what happened, how
did we get here, All of that, and then
exceeding expectations. So again, this will be done also using your B roll, right? Your visual overlay that
you're using for your intro, just kind of showing
what you're doing. You know how much money
you spent, how much time. We can also verbally say it, which I have an example here. So using high speed cameras,
special sound equipment, and a bit of science magic, we'll push the boundaries of what you thought
was possible. Again, a new reality, what you thought was possible. Sound Stick around,
because we're going to attempt something that's
never been done before, using Soundwax to create
a visual masterpiece. Let's get started, and it's
even furthering curiosity, but basically using
high speed cameras, special equipment, science
lab, all this stuff. Something that you can't afford or don't really have
interest in doing. It's like, wow, they did
all this work for free. So think about this like there's a reason that a video like
this goes viral, right? Just the time, the
effort, the energy. And keep in mind you do not need to spend a lot of
money to go viral. Just as an example,
if you're trying to create like an
entertainment channel like Mr. Best, right? Mr. beat the biggest Youtuber. He invests ridiculous amounts of money into all of his videos. Has a huge team, the most dedicated person in
the Youtube space by far. And he gave a great example. Someone asked him, if
you were going to start from scratch with $0
what would you do? And he threw out some ideas. One of them was, I
would try to walk the marathon backward
and not get last place. And he was like, I think
that'd be a great story. Again, more for
entertainment That may make no sense
for your audience, but just some examples, like you don't have
to spend a lot. But again, it's the effort. I train for marathon backwards.
There's the effort there. It doesn't necessarily
need to cost money, okay? So in reality, super simple. That's kind of the overall framework that you
want to follow. You can manipulate it
a bit because it does depend kind of on your
video specifically. Again, it's always the
mix of science and art. And because of that, there's no just purely copy
and paste formula. But this is the best that
I've found and can give you. And it's worked really
well for my own channel and thousands of other channels. So hope you found this
extremely valuable. If you have any questions, let me know in the
Q and A section. And with that being said,
let's get to the next video.
30. 2 Things You Must Do When Recording: Many YouTubers are not aware of this, but YouTube's algorithm can actually read the language that's spoken in your videos. So with that being said, it's very important to make sure that whatever keyword that you're using to optimize your video content on YouTube, that that keyword is repeated in spoken when actually planning and creating your video content. So whatever keyword that you ultimately want to rank for and gain visibility for you, I make sure that that keyword in that exact order, spoken at least one time in your video. Obviously, if it makes sense naturally to say the keyword multiple times. In general, the more the better with reason. You don't just want to sound awkward and just keep repeating the keyword that would actually be bad, but use it at least one time naturally somewhere within your video, preferably toward the beginning. And this can actually help boost your SEO. So that's number one when creating video content. Number 2, thing that you want to make sure that you do is like we've mentioned before. Youtube is both a search engine and a social media platform. With a social media site or that kind of social relates to engagement, meeting, likes, comments, subscribe, share, all of those type of actions. And what you wanna do and be clever in your videos is to make sure that you tell people to engage with your video, okay? And likely if you've seen any large YouTuber, many of them will do this in their video, something like this. If you enjoyed the video, let us know by giving the video a thumbs up. If you have any questions, drop a comment below. And lastly, if you'd like to see more videos like this, then be sure to hit the subscribe button and let's go ahead and get to it. Right? So you can use that exact script if you would like, or something like it. Feel free to use. But you want to make sure that you call out, at least, you know, like this video, comment, share or subscribe. Sometimes it doesn't make sense to have all four. It gets a little bit of noxious, but have at least one called out in your video. You may think that if you have great quality content, people just naturally like your video. They'll comment below subscribe, they'll share with their friends. But this is not the case. There are many times and you can even thinking your personal experience that you've watched a great video and have you hit the subscribe button as you leave a comment, as you like, maybe not. So we're going to cover some other ways to kind of boost engagement and overall YouTube traffic as well later in the course. But just as you're creating your content and planning your video content, make sure that number one, you include your main keyword spoken in the video. And number 2 is make sure you call people to like, comment and subscribe on your videos. And in certain cases, by the way, sharing is the most powerful metric or one of the most powerful metrics for YouTube. So if your videos are very sharable type video where it would make sense that people will share this with friends or family, then definitely make sure you include that otherwise. The common kinda like subscribe comment and you start implementing this and watch your views and subscribers and ultimately monetization improve. So pretty straightforward, I hope you found this valuable and if you have questions, let me know in the Q&A section and let's go ahead and get to the next video.
31. Little-Known Site for Free Youtube Music!: I just wanted to share this little tip that still many YouTube creators are unaware of, and that is the YouTube audio library. So if you are a YouTube creator and you usually use music or sound effects with your YouTube videos. The first place you should look, unless you already have a paid account somewhere. If you're looking for free music and sound effects to use in your YouTube videos, you should absolutely check out the YouTube audio library. What you'll do is you'll sign into your account, head over to YouTube studio. So let's kinda click on our account, click on studio, which would be here. And that will take you to your YouTube Studio. And the left-hand corner kinda scroll down until you see audio library. Go ahead. And then you'll get to the audio library that has many, many options for free music sound effects. And the benefit of this, or why I'm calling this out, is because usually even with these other kind of free downloads sites, especially with music, when you download something, you need to and then use it in your video, you need to credit the original creator of that kind of song, for example, or that sound. In this case, as you can see here, this is from YouTube themselves. And YouTube literally states, don't try to scroll up a little bit so you can see it fully. You're free to use this audio track and any of your videos, including videos that you monetize, no attribution is required. So a lot of people get tripped up with copyright. And the reality is people that claim that copyright is just as easy thing to avoid. It is not. However, it is easy to avoid using in terms of music using the YouTube audio library. So I would definitely, definitely recommend checking this out if you haven't already. Very powerful I can do is you can also filter up here. You can look at different genres, moods, et cetera. And then you can download here over in the admin section. Same thing is true with sound effects as well. Download and use in any of your YouTube videos, even if they're monetized, which we'll talk a little bit more about later. But just want to kind of share this little tip with you. Not really an SEO tip, but it's something that will help you with SEO to keep you from getting any kind of copyright restrictions for using music that you shouldn't be. So I hope you find this helpful if you have any questions, let me know and let's go ahead and get to the next video.
32. 3 Sites for 100% Free Stock Video: In this video, I'm going to briefly share my top four absolutely favorite sites for finding three stock footage that I can then use in my own YouTube videos that I felt maybe helpful to you. So I hope you find it valuable. So number one is Pexels.com. This is in a lot of these sites are both for video and images. Were a lot of people don't know is that pixels has a lot of free video. Again, that's Pexels.com. Links to all of these will be in the resources section as well so you can access. So you type in any topic appear, find free downloads here. We'll go ahead and click on this one. All right, and then we can go ahead and just pause. And then we can download in different sizes. It's a free download. And if you feel like supporting the Creator, you can. Otherwise it's a 100 percent free. So that's Pexels.com. Next, we have Pixabay. So pixabay.com, you can search for anything, you know, videos here, other assets there as well. There's the sponsored kind of ads appear. Don't worry about this. Yes. Scroll past and then you have all of the search results. I'm down here for a wide variety of topics, super, super helpful to kind of add some additional professionalism to your videos. Next, we have video. Again, same concept. Type it in here, and we have all of these free options here. Just make sure with this site, well, you'll have to do is on the left-hand side, go ahead and make sure you uncheck premium clips and uncheck editorial clips. So you only see the free clips if you're looking obviously for free, which is what I would recommend. And then lastly, we have covered this one's a little bit newer than I started using CLV, IRR dot co. And again, same idea here, all different kinds of topics I just typed in Laughing to see what we had. So those are the top four sites for free stock footage to use in your YouTube videos. Let's go ahead and get to the next video.
33. Content Optimization Pt. 2 - Upload: Welcome to the content optimization part 2, where in this module we're going to be diving in and specifically focusing on the aspects of your video when uploading new content and specifically best optimizing your YouTube video titles, descriptions, tags, and much more. So really excited for this very, very powerful. Let's go ahead and get to it.
34. Proven YouTube Title Formula: In this video, I'm going to share with you the best, simple and proven strategy for crafting your YouTube video titles. Now, your YouTube video titles are the most important aspect of your content in terms of ultimately getting visibility in ranking for specific keywords, which is very, very important. So our thumbnails goal is ultimately to get people who are browsing to click and watch our video and really capture attention. Our titles video is partially to capture attention, but maybe even more importantly, is to make sure that we're gaining visibility for that specific keyword that we've chosen for our piece of content. So with this in mind, we'll go ahead and get into this. And the reason I'm using this Google Sheet here is because I'm going to make all of these resources that I cover here in this Google Sheet accessible to you in the resources section of this video. All you have to do is once you get here, click on File, and then make a copy and you're good to go. If you have questions, let me know. Let's go ahead and get to it. So first of all, your title formula, very, very simple, okay? Because ideally you want to use less than 70 characters in your title, and I'll talk about that and cover that here in a second. So limited space to do anything. So you really want to maximize that space as much as possible. And simply, your title will likely consist of your keyword and benefit. Or in general, that's the best simple formula for you to use. And let's go ahead and get to a few examples. Okay? So what I've done is I've laid out a few categories here on the left-hand side, and then potential keywords for that category. And then we can kind of actually go through and craft titles for each of these specific pieces of content based on that category. So first let's say we're in the music category, okay? And then we've identified a keyword which is chill out music for studying. Okay, someone wants to just have some relaxing music to help them study. Okay, That's the keywords. We want to make sure that this keyword is in our title. Because of that specific keywords in our title, that's going to help us really help us rank again, title is the most important section for keyword optimization for your content. This is what's gonna get you the most visibility, okay? And it helps you to understand your content and helps them serve your content to audiences that are interested in not just this keyword, but also similar or related keywords. And that'll especially later on as your channel starts to grow. So that's the keyword. Okay, What's the benefit of this keyword? Here's something that's really beautiful about keywords. Remember, keywords or thoughts, like we mentioned before. So when someone is thinking and taking that thought and then typing it into YouTube, right? We can kind of deduct certain aspects about the audience based on this keyword. So I'm typing and chill out music for studying. Okay, so what do we see here for studying? Okay, well, when someone is studying, what are they trying to do? Well, in general, they're trying to memorize information, right? They're studying, they're reviewing notes, learning material so that they can apply that to an exam or a test of some kind. So really memory, okay, that's, so we see that's the keyword. And from that we can kind of infer. That it's related to memory, obviously for that aspect of for studying. So with that being said, we have the keyword we've written down the main benefit which is to improve memory. Okay, So because of those two things, and then we put them together into our title. So title is improved memory, chill out music for studying. So you see we have the exact keyword there and the benefit. Now, again, we'll cover this in the last tab here in the checklist tab. In general, it's usually better to have your main keyword first at the beginning of your title. That's going to help with SEO the most. However, in certain cases, it could make sense to not have your keyword right there at number one, it's still in your title but not right at the beginning. The reason I put maybe improved memory first is because I see a lot of my competitors have, you know, they're pretty weak optimized anyway for chill out music for studying. But if I have that main benefit right there when someone's chill out music for studying and they say improved memory, chill out music for studying. I feel that they would be more likely to select my video when they see that benefit right there. Um, but if you're not really sure when to do this or what, again, a lot of it's going to be testing. This is a proven, this will absolutely work for you overall, but you could simply have chill out music for studying, then the dash and then improve memory. Okay, So when combining two things together in a title or when I want to break up a title, what I'd like to do is have that dash there, either dash or I'm parentheses. Those are my two favorite that are somewhat SEO friendly. Instead of just having this huge, massive kinda helps make it look a little bit cleaner on it doesn't really hurt your SEO at all. So that's example number 1. And we're gonna go through a few more, okay, and we'll try to be quick. So category gaming, all right, so let's say Apex Legends. Apex Legends gaming hacks. Okay, so that's the keyword, right? And we know some hacks were an expert in this game, and we want to share this with a YouTube video. So what we're going to do is what's the benefit, okay, what benefit are we providing? What are we giving to people who are going to watch her video that maybe other people aren't doing or maybe they're not doing really well. So let's say in this case it's advanced tips and advanced hacks for Apex Legends. Okay, so advanced hacks, and then we have a keyword, Apex Legends, gaming acts. So we put them together and then here we get ten advanced Apex Legends gaming hacks. So you see there's the keyword right there, pretty close toward the territory front. But in the very beginning we have 10 and then advanced. So in general, another tip for you when crafting titles is when it makes sense, do try to include numbers in your title. I'm not super long numbers but you know, top five, top ten, top three, top 20 of all of this kinda top x. Those type of videos in general can perform really well. There's actually a great SEO in general, assuming that they're relevant to your content. So definitely including numbers when applicable is great. That's why I included it for this example. And like I said, all kinda cover in recap all of this in the following checklist which you'll have access to. So it's not all scattered and you're trying to write down everything. So we have the 10, so let's say maybe it was five then we just have the number five, it was seven. Whatever number is we just kinda put that there. I'm again, that's very eye-catching when you see a number compared to everyone else who may not. And you can see this for yourself on YouTube. You tell me, do videos with numbers tend to stand out to you more or go back right now into your YouTube liked history, all the videos that you've liked. Look at those titles and look at how their craft and how they're created now just because you've watched on but watch them or they become viral and they don't follow. This doesn't mean that this formula doesn't work. Oftentimes, you'll find larger accounts because if such a large audience and they're pumping out so much content that they're not really spending a ton of time optimizing every single piece of content for newer, smaller craters, this is super important and this will work for you, Okay? Otherwise, you get your money back on this course. So that's for Apex Legends and the last little aspect here you noticed that I, all, I put in all caps the word Advanced. Now in general, you do not want to have your entitle entire title in all caps. Okay, That is not good for SEO that they're actually absolutely hurt because YouTube registers that as usually as spam, okay? But if there are certain aspects, for example, especially the benefit in certain cases, I like to make that all caps if you're not really sure where to use all caps or where not to in general, don't use it. Okay, but I want to give an example in certain cases, highlight the benefit or if there's something really special about your video, consider taking one word and just making one word all caps. And that should not hurt your SEO, okay, with the video. In general, it will not and ultimately will help get people to actually pay attention, make your title standout, and then click again. Completely depends on the content and all of that. But hopefully this example kinda made sense into where you would use that. Okay, so we have a number, we have an all caps, and then it obviously that's related to the benefit plus our keyword, okay. Here we have videography, okay, so keyword is make YouTube videos more professional. So someone who's searching for this wants to learn how can I make my YouTube videos look more professional? So pretty straightforward or benefit though is that these are free and they're easy tips to help someone make their YouTube videos more professional. It's both, okay, That's the benefit to the user. So what we have for the title when we combine the two, is five, free and easy ways to make your YouTube videos more professional. And then I also added today, okay, at the very end, so kind of what they get and then when they get it. So people want they want a benefit and they want that benefit as soon as possible. So you know, it's like Get improve your memory today, right now, right? It's better than just improving your memory. It could be improved your memory, it's going to take you three years. But if you improve your memory, starting right now, like today, you'll have better memory. So people want benefits and they want as soon as possible. So again, if it makes sense that you can apply that kind of timeline in there in terms of today or now or things like that. So again, we include the number because we have five tips, including numbers usually in your title, especially at the beginning, can really help with your SEO, both registering in YouTube as well as getting people to click. There, have just wasted. Make YouTube videos more professional, but they're free and easy ways again, more likelihood someone's going to click because they know exactly what to expect and it's very beneficial to them. And then lastly, we've included the word today. You're gonna get results today. Again, make sure that it's accurate. Don't just throw things in there to try to get clicks and make it click Beatty. You want it to be accurate as long as it is. And then make sure you include it. Okay. Moving along. We have a Cooking Channel and we have a video for five delicious Mexican recipes. All right, so there's already a benefit in there, right, with that keyword, Delicious. Okay, that's the benefit. It tastes good. So that's great. And you may think, okay, that's enough. And it could be five delicious Mexican recipes. However, remember, we have 70 characters that we can kind of use, or up to kinda 70 characters that would be good to utilize. You don't have to use all 70 by the way. But in general, especially when starting out, it can be good to kind of keep them kind of closer to that 70 mark because you're able to include a little bit more detail. So five delicious Mexican recipes. The other benefit aside from being delicious is that these recipes can each be done in under ten minutes, okay, so pretty fast recipes maybe compared to those that take 30 or 40 minutes. So we have our keyword, five delicious Mexican recipes, and it's right there at the beginning because it makes sense. And then as you see, I've added under ten minutes, right? And I've even abbreviated the minutes be to Min because it's pretty self-explanatory. Again, you want to keep your titles within that 70, but keep them really short to the point not super dragged out in terms of the length of words or things like that. So if you can't abbreviate where it makes sense, then go ahead and do so. Again, if you're not sure where to abbreviate, then don't worry about it as long as it's kinda within that limit. So like I said, you could with this title separate using the dash like it did before. But as you see, in my opinion, and also because parentheses generally won't hurt your title SEO is this looks kinda stands out a little bit more kind of like focuses in on this under ten minutes. And it's just a little addition to our title. That's not going to hurt a title. But guess what? I don't want her a keyword ranking, but it will ultimately help or keyword ranking because it's going to help get people to click and watch, okay, and entice people to come in. So that's the reason they're an x. We have fitness, 60 minute at home workout. Okay, so that's the key word. So think about this again, it's kinda deduction. What can we infer about someone typing in this keyword? Right? If you're not typing in ten minute workout, five-minute workout, 20 minute workout. If someone keyword that you found in your research is 60 minute at home workout. That's a pretty decent length of a workout, at least in general compared to a lot of others. So in terms of this, right, what is the main benefit? Okay, So it's likely one of the benefits is it's complete, you know, it's full, it's thorough. But really why someone's dedicated in wanting to spend 60 minutes, maybe it's to burn fat, maybe it's to gain muscle. Again, it depends on your audience. These are just hypothetical examples, but let's say it's to burn fat rights to lose weight, which is fairly common. Okay? So we have again 60 minute at home workout. That's our keyword. We have that right at the beginning of the title and then dash, right. We know that they want to burn fat, okay, that's our audience. So we want to have something related to that benefit. So I've put in here obliterate fat now. Okay. So someone searching for this, if they're searching for it right there, likely not like Oh, let me look at a 60 minute workout for later. They could be on but a lot of cases, right? If someone's looking for a workout, maybe you're like, Hey, I'm ready to work out. What worked out am I going to do? Okay? And if there's going to be a mix of both, so 60 minute workout at home or that's what it is pretty straightforward and then obliterate fat. Now destroy it again. I'm kind of highlighting that with all caps to obliterate. Really standing out, showing you, I'm going to help you in the next 60 minutes. You're going to burn fat, you're going to burn calories and get closer to your, to your fitness and health goals. All right, really powerful. Again in otherwise we would just, if you just use the keyword, it'd be kinda bland, right? 60 minute homework out, cool, and it's good for your keyword, that's great, but then obliterate fat now, all right, I'm going to click on yours, right? It's, it's gonna kinda convince me. So there's, there's two elements. And then lastly, we have just general business channel or finance channels. So we have best ways to make money online today. Okay, That's the keyword. And then our benefit is that there's no investment needed. You don't need any capital to start with these business ideas for this video. So we could have, you know, best ways to make money online today and then $0 needed, okay, So no money needed. And if we really wanted to, like I said before, we're obviously making a video on a number of different ways to make money online. So if you have seven ways, go ahead and put that in the title, seven best ways to make money online today. And I didn't think about until now to look back at the title. So seven best ways to make money online today. $0 needed. Great. If I'm looking to start money without, and I don't have a lot of capital, I'm much more likely to click. So I think we really get the point if you guys would like me to add more examples to this, let me know in the Q&A section and I can consider adding some more examples for different categories. As you see, I'm trying to get as many kinda different examples as possible. And yet this is here for your reference. And lastly, to kinda recap everything that we said is I know it can seem like a lot. I've put it all here and it's very simple. Youtube titled checklist. Again, these are general best practices. Certain pieces of content may not necessarily follow this format for whatever reason, but in general, and for nearly all the videos and content that I create, that I help others create, this is what I would recommend and personal use. So what you can do here is you just kind of create your title and then go through this checklist and it makes you okay, Just my title include my main keyword. Yes, it does. You can go ahead and hit the checkbox here. Is it less than 70 characters long? And if you want, you can use a tool like letter count.com. And there's many just like count characters. So you can either manually count it went or when you go to YouTube. Youtube will kinda tell you how many characters that you have left are that you've used. Really pretty straightforward, Nazi difficult. So just make sure it's under 70 characters. Great. Okay, next are the first letters capitalize it, somebody else I wanted to point out with. So again, with some new, especially new kind of craters do is we'll make everything, you know, this is my YouTube title and all caps, right, to try and make it stand out and get people to click very spammy. Youtube does not like this, not when all the words are all caps. So that's one thing you want to avoid, but you also want to avoid this. This is my YouTube title, okay? Where everything is lowercase y. As you can tell, this stands out significantly less than when the first letter of each word are uppercase. So you wanna make sure that each letter of the first letter of each word are in uppercase. Okay, So the first letter is capitalized. So we'll go ahead and say yes, it is in general for
Sumner Hobart, 7-Figure E-Commerce Entrepreneur
