Transcripts
1. Introduction: Starting a YouTube
channel could be quite lucrative. It is the norm. It is something which is
very powerful to have, whether you're an entrepreneur, business owner,
someone trying to grow your personal brand and share
with the rest of world. YouTube is a very
powerful starting point based on my experience
as an entrepreneur, business owner,
engineer, educator, and a professional, YouTube
or a content creator, where my channel is
growing per day, reaching thousands upon
thousands of subscribers with over 400 thousands of s
and counting per minimum. Based on the tactics
that I'm going to be sharing with you
in this current class, based on the lessons, tips, tactics, hacks, strategies that you need to apply just simply to eliminate the fluff. Most probably you have understood and what
have you already realized if you are
an owner of a small, a YouTube channel or a content creator trying
to start a neTube channel. This class is very
powerful for beginners. If you're someone who's quite professional in
terms of YouTube, you could find some of
these key insights very helpful to help you take your
game to a different level. In this current class, I'm
going to teach you what works in terms of YouTube search
engine optimization. Most probably you have
came to learn that it's very difficult to grow
a YouTube channel, especially if you
have zero views, zero subscribers, it is very, very difficult over 80% of YouTube channels
de tend to fail. Why? Because due to
the lack of knowledge, that's one, due to the
contradictory knowledge, that's two and the lack of the actual technical insight
and the proven mechanisms. Which actually work, and often they are not shared
quite clearly and transparently with the
rest of the community who are really aspiring to grow
their YouTube channels. And this is what I'm going to be doing in this current class. I'm going to be sharing with you my expertise based on my
successful YouTube channel, which I managed to
grow over the years, through a lot of mistakes, through a lot of obstacles, many things which I've tried as the things that should
work. They didn't work. On the other hand, I've discovered things
which actually work. Rather than the see out
of the normal practice, but they surprisingly
work and I'm going to be sharing them with
you in this current class, such that you have a clear blueprint for YouTube
search engine optimization, SEO specifically for YouTube, which will help you leverage these tactics to grow
your YouTube channel. That's one. If you are a complete beginner, a new county creator, someone who is planning to
start a new YouTube channel, course is very powerful. It will save years of mistakes, years of going
through obstacles. In a crash class, you're able to
learn all of these. You're able to bypass the time frame needed to
actually get to that level. I'm going to be sharing
these details with you. I truly hope that you
find it quite helpful and beneficial for your journey, based on my experience as
a YouTube content reader, where my channel has over four k subscribers
and growing per day. Over 400,000 views up
to this current stage, probably if you're landing
on the current video, it's going more and
more every single day. And guess what? All of
that is an autopilot. So once you set
these things right, most probably whenever
you go to my channel, you realize that
there haven't been too many videos back
to back where you have to upload every single
day, every single minute. You got to have that schedule
and when you need to apply, you do not want to miss an opportunity and all
that stuff that you hear about posting a video on YouTube or art or how to
grow your YouTube channel. On the contrary. Once you apply these
tactics, the strategies, the tips that are going to be teaching you in
this current class, you will realize you do not
have to upload that often. Once you reach a certain level, your channel grows by itself. M channel is a living example of the tactics that I'm going
to be sharing with you in this current class
that actually works. Every month or so, If I do have the time because I'm quite
occupied as a business owner, I need to have some time
to actually craft tailor, design, shoot and
release a video. It's time consuming,
regardless of what you hear. It takes a lot of time to
actually plan a proper video. Nevertheless, shoot
one every single day. So in order to
facilitate the process, especially if you're
a business owner, you're entrepreneur. If you notice these lessons, they are very helpful to
business owners, marketers. You need to act smart. You need to work smart rather
than to just keep repeating the same things
over and over again and hope things work
out for the best. To save you time,
save your effort, I'm going to share these
tactics, strategies, tips with you in
this current class, which have helped me in
my own YouTube channel, and I truly hope it helps
you Tube channel as well.
2. Your Project: Your project for
the current class revolves around creating
a YouTube video, applying the key tactics
and lessons strategies. I'm going to be teaching you in this current class
in order to help you video get search engine optimized and rank for
search on YouTube, after which you
are going to take a look at the
analytics to assess the results and share
your feedback with the rest of the
community for insights.
3. What is YouTube SEO: First things, first, if
you are a new beginner, you're learning
about YouTube SEO, you to understand what is
search engine optimization. First of all, Google is considered to be one of the
biggest search engines, and most probably you
have tried to use Google where you go on
the search bar and you type a certain phrase or a certain keyword and you
get a list of results. YouTube is the same analogy
as Google, based on video. Once you go to YouTube, you get a search
bar and you place a certain phrase, a
certain keyboard, then you have a list of
videos which have been populated based on
your search query. Now, most probably,
you ask yourself, how these results are presented
to me based on my query. How is that established? How from millions
and millions of videos uploaded
every single day, these select few are shared
based on that query. That's what we refer to as
search engine optimization, in which once you type
something into the search bar, your video should be optimized
in a way to be picked by the YouTube algorithm to be represented for that
specific search term? As simple as that sounds. The same logic applies
for any search engine. On Google, whenever you type
a phrase, you get links. You type a search keyword, you type a sentence, you
get a couple of links, blog posts, for example, you click on them
and you find and you scan through to see the results. However, when you
go to a YouTube, it works the other way around. You are going to be presented
by a list of videos, and these videos are going
to be based on search query. The whole goal from this
current class is to help your video get listed on that list after
that search query, increasing the exposure of
your video, also in turn, increasing the exposure to your own channel,
which, by default, if you are using it
for your own business, for your own personal
brand will help you increase the exposure
to that as well. So Search engine optimization
revolves around refining the output based on a certain keyword input.
How is that done? For example, in the
case of Google, they have what we called
as crawlers or bots. Once you have a certain page, Google will send
bots or crawlers in the form of an algorithm
to scan that web page, to scan that web page
for certain keywords, which should match
the search query. This what we called
as relevance. It should be related
to the search inquiry. For example, if you go to Google anytime how to boil an egg. Most probably the results
that are going to be getting. All of them will
include those terms, how to boil and eg,
and the priority. Then as you scroll down first page second
page third page, you've got other options
which are related to it. So this is the whole
target, how close are, how related RE to the
actual search term. And the same applies to YouTube. Whenever you put on the
search bar at YouTube, a certain keyword,
a certain phrase, the YouTube algorithm will
operate in the same way, trying to pick the videos
which match your search query. This is in very
simplistic terms, what we call a search engine
optimization in which the search query is matched with a certain result in the
best relevant way possible.
4. Why is Youtube SEO Important for YouTube Growth: Why is Tube SEO quite important? First of all, it saves you a lot of time and
a lot of effort. Once you get these
tactics right and these strategies right in terms
of optimizing your video. To be discoverable by
search on YouTube. Also on Google, by the way, if you get this right, you can show on both YouTube and Google. First of all, it
increases the exposure. Every single time, someone searches for that specific term. Your video will pop out. And this could be an
ever green video. Once we say evergreen, it could be timeless. One year from now,
one month from now, I got videos, which have been uploaded over five years ago. T till today, they're actually growing my channel
on a day to day basis. Once you approach this
with, strategy tactics, rather than just simply
throwing videos out there, copying what everyone else is doing and hope for the best. The things I'm teaching
you are strategic. We approach this with a
sense of technicality. We're trying to make
this work the smart way. If you are a business owner, entrepreneur, working
professional, you barely got time on your hands to release a
video every single day. How would you benefit
from YouTube? Is through optimization,
especially if for a new channel. This is very critical
for new channels. I mean by new channels,
more channels, you get less than 1,000 subscribers and you're just
simply getting started, and you're trying
hard to get views, to grow your audience. These strategies, these tactics, the search engine optimization
will help you get that traction to actually get the exposure
for your channel, to attract some members, to grow your subscribers,
and guess what? It gets easier along the way. Like I'm telling you, Mike
channel is a living that. On a daily basis, on a monthly basis, Mel is getting
hundreds upon hundreds of subscribers on autopilot. Why? Because from day one, that channel has been set up based on the tactics
and the strategies, I'm sharing with you very transparently in
this current class. It's very important to keep search engine
optimization for you tube in mind because it
will help you get the exposure over
and over again.
5. The Four YouTube SEO Pillars for YouTube Growth and YouTube Automation: Now let's say you've
identified a winning keyward. Now we're ready to
shoot the video, you've done shooting the video, and you're ready to
upload the video. Now, once you click upload
on the YouTube page, you have three main
elements to keep in mind. You got the title, the video
description, and the tags. Well, a fourth element, which is the thumbnail, which is indirectly related
to the search engine, but we're going to be covering
it in the script class. These are the four key
pillars to keep in mind, the title, the inscription, the tags, and the thumb nail. We're going to talk about
every single one of them in turn with key
important tips, tactics, tricks that you're able
to implement to witness changes in terms of your YouTube search engine
optimization results.
6. Important Note on Competition: Another important tip to keep in mind is to assess
your competition. Once you've identified
the potential keyword, once you put it on the
YouTube search bar, take a look at the
channels that you have. Go, go four, let's consider to be the weakest
channel in the sense. What I mean by weakest,
it means something a channel which has very
low number of subscribers. And yet was able to
rank for that vio. That's considered a
very great opportunity. If you have a channel, which is, let's say, very close to yours, yet they are showing
on the first page, it means you are able to
rank for that as well. In order to assess
the competition even further, examine
that channel. Click on it. How many
views does it have? Is that vio getting
a lot of engagement, a lot of shares, a
lot of comments? If so, it means the margin
of competition is higher. So we need to be quite
judgmentally here. But if the channel is fairly close to you in
terms of the subscribers, it has fair views,
not that many. The engagement is quite fair. It means it's a new channel, which is similar to
you that managed to rank for that
same search term. It means you have the
opportunity as well. This is how you assess
the competition for that specific
search term easily. On the other hand, if you input a certain search term and
you got a list of videos, a list of channels,
and all of them, they got every
single one of them, say, got over 1
million subscribers, over 1 million views on
that top ten video list. It's quite difficult for you to squeeze in that competition, even though you could
have a great idea. This is another pro tip to
keep in mind as you assess your competition while you're doing your keyword research.
7. The Most Important Step for Your YouTube Channel Success and YouTube Growth : Now we're diving into the tips as tactics that
you need to apply, straightforward, very
concise, to actually see a difference in terms of your YouTube search engine
optimization efforts. First of all, this was one of my biggest mistake
that I've done. I started to create videos
at the beginning with the whole idea that the more
videos I put out there, the higher the chances that I'm going to have my
channel succeed. But this is true partially. If the videos are
well optimized, then the more
videos that you put out there is going
to work out for you. But if your vos just
simply randomly shot randomly released,
without any planning, without any
consideration, let's say you have a 50 50 shot in
terms of making it work. The first thing
that you need to do before even shooting a video, releasing a video,
editing a video, this is something
which it took me years to identify,
unfortunately, and I'm sharing it
with you within a couple of minutes
is keyword research. You need to make sure that you are actually
researching the video, that you're planning on releasing without
even releasing it. If you're planning on
releasing a video, for example, on how
to make French fries. Instead of jumping directly, start releasing the video, shooting a video
and releasing it as is you need to increase the chances of it
ranking in the first place. The first thing
they need to do is do some keyword research. Now I'm not going to get into what tools to use
and all that stuff. You can just simply go on
Google and take a look at the Google planner and see
what others are searching for. But because this is a
subject for another day. However, when it comes to
dealing with starting point, the first thing that we
need to do is go through the keyword research part
regardless of the tool. They are not 100% accurate, but they give you an indication of what other people
are searching for. When you are keyword
researching, there are two things
to keep in mind. First of all, competition. Are there many big channels going for the same term that you're trying to
shoot a video for? That's one, and
the search volume. If you do have a lot of people searching
for a single term. And then you do have a
very high competition. The simplest way to take a look at there's
competition or not, simply going and you do, type the name of the video that
you would like to watch. Take a look at the list
of the channels in the ten videos on the first
page, take a look at them. Do all of them have more than 10,000 50,000 1
million subscribers, in other words, are all of
them bigger than your channel. All of them are significantly
bigger than your channel. You do have a popular term But you do have a
lot of competition. Even though if you would
like to shoot that video, the best thing to do is not shoot that video because though
it could be really good, but unlikely it's not
going to frankly speaking. The only way to make it rank is if you do have a
really big channel, and you're competing with channels within
the same caliber. Close margins in terms of
the subscribers count, the same number of views. If this is close to you, then you do have a chance
of your videos rank. Now, the stuff I'm
sharing with you, most probably you've
never heard them before, or they seem quite foreign, but you thank me later. Make sure that you apply
them. It will save you time. Do not do my mistake. Do
not replicate my mistake. Whenever you're
planning to shoot a video, The first
thing that you do, take a look at the search
engine results from YouTube. You type in the phrase, take a look at the list of
the videos populated for you. If all of the channels, first ten, all of them, they are bigger
than your channel, they have a lot of views
compared to your channel, they have a lot of engagement, a lot of comments
compared to your channel. It is very unlikely
that you will be able to compete and
rank for that video, even though your video better. Keeping in mind, we're
optimizing our videos at the stage for search
engine on YouTube. On UT you get search
engine optimization, you get suggested optimization. Now we're not tackling
the suggestive videos, we're tackling the
search based videos. These search based videos are optimal for new
channels for beginners. This is where you start. This is where you hit the
ground punting first, and then you could
move to suggestive various because we'd like to get some results quite quickly. The suggestive varios, they
take a lot of time for the algorithm to actually pick up your video and match it. It's something
completely different. Our main focus over here is
the search based varios. What we need to do
is, we need to have some proper keyword
research at the beginning. We need to make sure that we've identified a keyword,
and preferably, something which is quite
long, has a question, how to create a shirt using
certain linen, for example. This is very specific. If you're able to find something
very specific, it has a lot of search volume, very low competition, based
on your knees, go for it. Because this will
drastically increase your chances of
franking your video. You need to have a
lot of interest, lot of search volume for
that specific keyword, and very low competition
for low competition. How do you establish this? Very simply put, go on YouTube, type in that keyward, take a look at the results. Are you finding that exact term? Take a look at the number of views for the various videos. Are they high enough? Are you able to find channels close to you and they're
able to get those views? If that's the case, there could be an
opportunity over here. Now, there are
various tools that you could use Peel
fee to research those to actually find out
the search volume and the competition
for those keywords. But I'm giving you the
j, the insights that you need to keep in mind
on the first step. Do proper keyword research before clicking
that play button. This is very crucial.
You could have a very well optimized
video. Perfect editing. Very high resolution,
great messaging. Everything is perfectly fine, but there's a lot of
competition out there. So unlikely your video will ever show on the search
results, unfortunately. So we need to be smart and the way to do it with
the first step, you need to identify the keyword which has
high search volume, very low or low competition. Based on your own nee based on your own criteria or subject matter expertise,
then you go for it.
8. Title SEO Optimization and The Ranking Power : One of the most important
determining factor for your search engine optimization is the efforts is the title, the YouTube video title. Now the things I'm want
to be sharing with you, most probably, you haven't
heard them elsewhere. When you are trying
to craft a title, you need to keep
these things in mind. First of all, you have
identified a keyword. You're shooting a video
with a keyword in mind, you've noted down a keyword. For example, cooking
a cheesecake. This is one keyword,
cooking a cheesecake. Now, It is very important in order to
successfully rank your video, that that keyword,
the keyword of choice is present in the
YouTube title of the video. So that video title, the amount of characters
that you have on YouTube, first page, the YouTube title, you need to make sure that the
keyword that you're aiming for or you're planning to shoot the video up
on is actually present. Because if that
keyword is not there, by default, your rankings
will plummet drastically. We're aiming to optimize
our videos for search. The first thing that the videos are scanned for is the title. And if the title is very
close to the search term, this means that
we have what call as a high relevance score. It means the video is very
related to the search query. Therefore, the chances of
a ranking is quite higher. The key take from this current class or from
this current lesson at this current stage is to keep the keyword in the
title. That's one. Now, this is the
advanced protein. The order of the keyword in
the title makes a difference, and this is often that you
haven't come across elsewhere. So what I mean by that. If in the title of
the YouTube video, the keyword is placed at
the beginning of the title, this has the highest
ranking power. If it's placed somewhere
in the middle, as is, this has the second
highest ranking power. If the keyword is split to
parts, as we have mentioned, let's say, how to bake a cheesecake or how
to make a cheesecake. If we have the entire term, how to make a cheesecake
at the beginning. This has the highest
ranking power. If we have, for example, cook with passion, how
to bake a cheesecake, how to bake a cheesecake. Afterwards, this has the
second highest ranking power. Let's say, learn how to
cook something delicious, such as a cheesecake. We've split the keyword. We've taken the how
the cheesecake, and we have put it in the title. Even though the main keyword has been broken
down to, let's say, sub keywords or sub words, and they are injected
in the title, this has the third
ranking power. This is the order. In order to have the highest
ranking power, the keyword should be placed at the beginning
of the title. The second option is to
place it somewhere in the title but maintaining
the full keyword as it is. The the weakest option is to
actually split the keyword into its components and inject them in the title.
This is up to you. As you are trying to rank
your videos, obviously, once you shoot a video
and you release a video, there are stages where you
need to further optimize it. This is where you
go to the analytics to see is the video doing well? Is it ranking You
could rank your video with the third ranking strategy for the title or the second. If things are really not
working, go for the first one. Even though it
looks quite though, there's nothing catchy
about the title, but it serves the purpose
because our purpose is to match that query from the search with that
specific video. This is our end.
9. SEO Optimization for the YouTube Video Description: So we're done with optimizing
our title for search. Now we're transitioning
to an e hidden element, which is often not talked about, the description of the video. Now on YouTube, the
description part actually works the same
way you have a blog post. It gets scanned for
keywords as well. If you've got a well
optimized title based on the tactics that
I've taught you earlier, once you're crafting
a video description, take the opportunity to include the keyword that you're
optimizing your video for in the first three
lines of the description. Keeping in mind, what I'm
teaching you is quite specific. No general advice, apply them without the fluff and
you will see results. For the first three lines, inject the keyword you're
optimizing your video for. In the first three lines, why? Because the same way it works on the Google Search, the Metadata, the first three lines pop
on the search bar as well. When you go on YouTube,
try to search for video, you notice you have video
titles and you get small lines, a couple of lines under them, which include similar
keywords, one to two lines. In the first three lines, once you put in the
keywords that you're trying to rank four,
the main keyword. In addition to any
additional keywords that could be searched
in the search board. Feel free to inject them into three lines as well.
First three lines. If you're done with that, then as you go about the description, you add more context
of description. You add these keywords, the main keyword and any
supplementary keywords that you are going to be
adding into the description, which will help you give your
video even a higher push. Not just for the main keyword that you're shooting
the video for, but for supplementary keywords related to the same topic
because different people they search for different
terms on YouTube and they use different word arrangements and they have a different
way of searching, right? So the more options
that you have, the more search terms that you're ranking
for, guess what? You get more traffic now, which is very powerful
because from one video, you're able to rank it across various search terms and get the traffic
from all of them. This is a very pro tip that
you need to keep in mind. Once you optimize
the title based on the on the lesson
I've taught you earlier, once you go for the description, You focus is on the
first three lines. You have some keywords
from the search part, you get a list of options
that people search for. You could pick a couple
of them and try to inject them in the description. This will help you rank for your own keyword in addition to other keywords which
have been searched and another another hack. Even though on YouTube, it's mentioned that tags
are quite irrelevant, just the final part that're
going to be talking about. In the next lesson. If you found any tags that you've added
in the tag section, feel free to inject them in
the description as well. Tags, they serve as
secondary search terms. You get the main keyword which you have optimized
your video for, but like we have mentioned, different people use
search differently, but they revolve around
the main keyword. Once you identify from the drop down list on the
search bar, various options, try to add them on the tags in the tags and in the video and the video
description as well, and take the opportunity. In the video description to link to other videos
on your channel. Once you've optimized
the description like I'm currently teaching you, use the opportunity to add
links to other videos. This will help pull the
ranking of other videos. If the video is something quite powerful or it has
ranked really high. Once you link to it, Within this video and within the other video like cross
linking between them, it will help give it a boost as well in terms of the ranking. Use the description quite wise. It's not just simply a matter of putting your socials on there. That's mainly on the
contrary. Have it properly. Designed description,
optimized description. First three lines to include
all the relevant keywords. Of course, no keyword stuff. You got to make it humane. Then add some more details. For example, links
to your website, links to other videos, links to your socials
and add some hashtags, hashtags based on the topics. Yes, hashtags are going
to help you because it will show your
videos for people following certain
hashtags on YouTube, since YouTube shorts is
a big deal right now. You're covering all grounds
in the description to help increase the chances of your video
ranking quite high.
10. Tags Optimization for a Powerful Boost: Then once we've
optimized our title, we've optimized our description, we're going to
optimize the tags. Often on YouTube, once you apply the tag ss they're
quite irrelevant. Well, there's nothing
wrong with think about the video as like
a package like a box, and you're adding ribbons
and banners to it, hopefully giving
it an extra push. The tags, which you know for sure, that they
should be there. You can add them to
your YouTube video and the beauty of the tags is. These terms within the tags, you need to add them in the
description because such tags will get a push through the description of the video
in addition to the title. That way, you have
a full package, you got a title
which is optimized, you get a description
which is optimized, you get tags which supplement your title and the description. That way, your YouTube video
at this current stage has all the components
that will help it get pushed and increase its relevance
for search queries.
11. The Window of Opportunity for Ranking and Going Viral: Optimized our video, the
title, the description, and the tax, we've clicked published the
video now is live. We're not done yet.
This is very advanced. This is something which is not
quite talked about because the next 24 hours after the release of the video
are crucial and here's why. Once the video is
released on YouTube, automatically, give
it a couple of hours. Go and search on the YouTube search bar for
that specific search term. Most probably you're going to find your video on that list. Now, YouTube once
publishes a new video, it gives it an opportunity
to just simply drizzle down the search options. When people engage with it more, it slows down the process. You go from one, two, three, four, keeps falling down. Think about your
video being thrown at the top results and simply falls down towards the bottom to
the dark hole of YouTube. How do we capitalize all this? First of all, when the
video is being published, you'll be able to see
it on search results. That's some great insight. Means your video
has been optimized, but our job is not done. For the next 24 hours of the
lifespan of the new video, it's very crucial to
get external signals towards your video to help maintain its ranking and what do I mean by
external signals, list signals from
outside of tube. No one talks about this, but it's quite true. I've seen a lot of
resources on YouTube from actual YouTube officials on
YouTube that mentioned this, that YouTube gets signals from outside to help determine how engaged people
are with the video. One key area that you can get some signals from is Facebook. Yes, as surprising as
that sounds, Facebook. Once you release a video, If you're able to find
certain groups on Facebook, and this is a very
professional tip, and I truly hope it
works out for you. It helps you out. You
can thank me later. It should really help you out. Once you go about this, and you release your video on Facebook, release
it on Facebook. If people within that group appreciate that video,
they come to watch it. They like your video
from Facebook, it gives signals to the YouTube algorithm that
this video is a great match. For such a search term, we need to increase its
ranking or maintain its rank. This is the first thing
they need to keep in mind. Get some external signals from Facebook to help give your video a push
and not just that. Once you're done, sharing your video on various
Facebook groups. Obviously, you're not
going to spam the group, you need to check
every group's policy to make sure that you're
able to share the links, and some groups
they're very helpful. Ask them that you'd like to
share a helpful video and they're more than
willing to share your video with the
rest of the community. Once that community
engages with it, they it, they share it. This will give a qua boost to video within the
first 24 hours. Well, then do your own work by actually sharing the links
of the video, that video, with your own newsletter,
your own audience, with your own friends,
with your own family, with your own colleagues, various social media channels, try to promote that video
because like I mentioned, the first 24 hours of the video release,
you're very crucial.
12. Climbing the Ranks of YouTube Growth and YouTube Channel Success: A very important note. Once you apply all of these tactics that
have taught you in this current class and your
video gets ranked on search, in order to maintain
that ranking, you need to have
a quandary video because if individuals
or viewers, they dislike the video, they do not engage with the The video will actually sink down the search
because no one likes it. However, if you do
have a quality video, based on the tactics that
I've taught you so far, you increase the chances of it being presented
to the audience. Once the audience loves
it, they engage with it, they like it and they share it, this hits two birds
with one stop. You keep increasing in
ranking. That's one. In addition to being recommended to other viewers of
similar interests, which further
increases your reach and the visibility
of your channel.
13. Wrapping Up: So what do you think? I truly hope that you found
it quite health. I'm sharing with you
years years of expertise, dealing with EUTube,
ranking videos, growing my channel, and I truly hope that you
find the benefit and it makes the path for
you very easy to follow. By all means, I'm
looking forward to receiving your feedback and make sure that you
follow my profile for the latest
releases and updates, and I'll see you
in the next class.