Transcripts
1. Video Making Intro: Hi guys. Let's say you want to
learn video making and you want to create your brand using social media like YouTube. Now if you want to stand
out on YouTube, first, you need to understand how
the YouTube algorithm works. First, we are going to understand
the YouTube algorithm. Then we will see based on
the YouTube algorithm, how these channels are
thriving on YouTube. If I know this wisdom, when I started the
content creation journey, it would have saved me a
lot of time and money. So I hope this course
has valuable to you. Let's get started.
2. Understanding The YouTube Algorithm: Now YouTube cares about
three crucial metrics. Good CTR, good audience retention, people's
satisfaction. Okay? If your video holds these
three positive metrics, YouTube will make your
video go viral. First, CTR. Click-through rate means
how many percent of video gets clicked when
it showed on YouTube. Let's say 100 times
YouTube shows this video to people and ten
people click on the video. The CTR is 10%. Okay? Why is good CTR
crucial for YouTube? And you, instead of a low CTR video in YouTube can recommend a
video that has good CTR, or even show ads. That way, YouTube can
satisfy people with the content they are interested in and make money with ads. Next, audience retention
contains two metrics. Average view duration
means on average, how much time of your
video watched by people. Average percentage viewed means, on average, how many percent of your video is
watched by people. Why is audience retention
crucial for YouTube? And the more time people
spend on YouTube, the more ads it can show
and make more money. A U2 ranks and suggests videos which satisfies and
keeps people on YouTube. Next, people's
satisfaction means when people see your video,
it creates expectation. It can be entertaining
or educational. Once people click on the video, you need to fulfill
the expectation you created with your
thumbnail entitled. If you satisfy people
with your content, you will get there feedbacks
with likes, shares, comments, and subscribers. Okay.
3. Dream Channel Insights: Minecraft game or dream just hit the milestone of 25
million subscribers. If we look at his video views, dream is crunching numbers
in gaming history. To get massive
success like these, dream needs to get YouTube's
three crucial metrics. In this video, you
will learn what those metrics are and how dream is getting those
positive metrics to make viral videos like these. The first part is
getting good CTR. To get a good CTR dream
is doing two steps. The first step is
using clear curiosity, creating titles like this, Minecraft speed or inner
versus five hunters. It creates curiosity in people who were into
the world of Minecraft. Like, how is it
possible to escape from five hunters and whether
he won the game or not. They click on the video to see how he escapes and
wins the game. Okay, Next to get a good CTR, he is using curiosity, creating thumbnails,
like the title. The thumbnail represents
how intense the game will be when 500s chase
a single person. This creates excitement
to watch the video. So people click on it to watch. Okay, this is how dream
is getting good CTR. Now you know how he gets
people to click on his videos. Next, let's see what dream is doing to get good
audience retention. He is doing for essential steps to make people binge
watch his videos. The first step is getting
people hooked on the video. To hook people on the video. At the beginning of the video, he has clearly explaining what they are going
to see in this video. How much interesting it will be. Now let's see this
step in action, this video five of
my friends try and hunt me down and stop
me from beating micro. I said I would try against
500s of the last video got 1 million likes and
it did in a day. So here we are. Can they stopped me from beating the Ender Dragon
or Will I survive? This is it Minecraft manhood? It's crucial to communicate this information in your videos. If you miss the step, most people will not
watch your video. Because people don't
care about your video. They only care about how your video can help
or entertain them. Okay, The next step is delivering the promise
content to people. Dream is a genius when it comes to
delivering the content. Like in movies, dream is making
exciting gameplay videos, starting with building up tension and then
critical climax. This pattern repeats
every few minutes until he loses the game. To make this pattern possible, he uses good background music based on the situation
like movies. Now let us see these
steps in action. Going, going, gone,
awry, find a village. Next, he edits the videos
to make people binge-watch, like removing boring
and repeated content. That way he is publishing
only interesting content. Okay, next, he is making what
people are interested in. For example, Minecraft is similar to the Super Mario game. But what makes people more
interested in Minecraft? It's a human multiplayer game. People like people, which
makes the game more engaging. Dream is using this fact as the foundation for his videos. Example. Once he found the success pattern
with his manhunt video, he makes more videos like that, plus improving the quality each time people keep watching. He keeps posting. As a result, millions of views in history. You can also use
this same strategy to get success on YouTube. This is how dream is getting
good audience retention. Finally, let's see how does
dream satisfying people? In this case, dream is a
gaming videos channel. People are watching his
videos to get entertained. He satisfies people with his
highly entertaining videos. You can find people's
satisfaction from the likes and
comments of real people. This is how dreams satisfying people to get millions of views.
4. Unbox Therapy Channel Insights: In terms of subscribers count, unbox therapy is the number
one tech channel on YouTube. This video, we will look
at the strategies which unbox therapy is using to get 1 million views in each video. The first part is
getting good CTR. To get a good CTR, Lewis is doing three steps. The first step is
using clear curiosity, creating titles. Example, like these. Don't buy titles. It's curiosity in people who are interested
in that product. They click on the video
to find the reason. Next. He is using extreme expression
titles for new products, like here, you've never
seen a laptop do this. Again. These titles
create curiosity. So people click on them. Okay, Next to get a good CTR, he is making
attractive thumbnails. He makes them nails
like presenting the product to people
personally with a reaction. This creates curiosity and invites them to watch the video. Next. Consistency in thumbnails helps people to identify their favorite creator
videos quickly. This brings more video
views from the same person. Next, he makes clean thumbnails with the product he reviews, which helps people
quickly understand the video. He wins clicks. Finally to get good CTR, he is adding video details
in the description. In YouTube search results. This description helps people to understand more information
about the video. And it helps you tube to
understand the video better. As a result, the more interested audience
clicks on the video. This is how Louis is
getting good CTR. Now you know how he gets
people to click on his videos. Next, let's see what Lewis is doing to get good
audience retention. He is doing for essential steps to make people binge
watch his videos. The first step is getting
people hooked on the video. To hook people on the video. At the beginning of the video, he has clearly explaining what they are going
to see in this video, how it will be helpful to them. Now let's see this
step in action. Today we're checking out a
new monitor from Samsung. They're calling it
the M7 smart monitor. And unlike previous monitors, which stand to just sort of be your computer display
or gaming display. This one they're treating
sort of more like an all in one
solution to also be your TV because it has the Smart TV apps
built into it as well. So it's an all in one display. You can imagine it in a
bedroom or a dorm room or even like a small apartment where you would have
this 32 inch screen, I can do everything. It's crucial to communicate this information in your videos. If you miss the
step, most people will not watch your video. Because people don't
care about your video. They only care about how
your video can help them. Okay? The next step is delivering the promise
content to people. Lewis is a genius when it comes to delivering the content. First, he is speaking
everything from the people's perspective
based on their needs. For example, you want one
display to rule them all. You want one display. They can do everything in one
room so you don't have to have multiple different setups
to do different things. That's where this comes in. And so we have
established setup. Next to help all audiences. He explains how it will be helpful for
different purposes. Example, as a smart TV for
gaming and video editing. So here's an example of
how you would use this. So I've got resolved opened up. You might be on a timeline
just sitting there. You might be editing
this actual video. And now I've got my
PlayStation five and I can lean back over here. I have B gaming. Like, I mean, I can even scroll
individual Netflix shows. Next, he is directly speaking to the audience like an
in-person conversation. As we look around the back here, you can see that you have the ability to mount
it as well via visa. And then you also have
a number of USB inputs so it can behave as a USB hub. Next, he is closely showing and explaining how they
can use the product. This way of
communication helps him to create more trust with them. Plus, this way of
explaining helps people closely look at the
product without buying. Okay, this is how Louis is getting good
audience retention. Finally, let's see how
Louis satisfying people. In this case, unbox therapy as a tech
products review channel. People are watching their videos to make purchase decisions. So it's crucial to
be honest and only suggesting useful
quality products. Lewis has consistently giving
quality product reviews. You can find people's
satisfaction from the likes and
comments of real people. This is how Louis satisfying
people to make viral videos.
5. How Does Apple Make Money - Insights: Next we're going to understand
how does Apple make money? How does a successful
business works? This is how much
money apple makes. In 2020 alone, Apple made
a $274 billion profit. Apple is now a $2
trillion company. How is Apple so successful? Now we're going to see the for fundamental reasons that
makes apples so successful. The first reason is Apple is a People
First Vision company. There are two types of
companies in this world. People First, Vision and
Profit First Vision, the profit first vision is to make as much money as possible. They don't care about people. Next, the people first
vision companies. First, what is
People First Vision? It means understanding
everything from the people perspective. Example, thinking
like a customer. What is people need? How will it help them? How it needs to be? The people first vision
helps everyone to create products
that people love. Now how Apple finds
a product idea, they deeply understand
people and their needs. By finding answers
to these questions. Let's see an example. What is people need? Apple finds that people
are listening to music for centuries and they understood music as a part of people life. How music helps people, it helps people to
relax, enjoy, and more. How it needs to be. Once Apple found the answers, they checked what are
the available options for listening to music. They found a few,
but what people need is an easy to use
better solution. They created the iPads
for the music lovers. This is how Apple
finds a product idea. Okay, next, let's go to making. To make a product, apple follows People
First Vision. First, they follow the quality
over quantity principle. They invest a lot of time and money to make a
high-quality product. Next, to make an
easy to use product, rather than adding every future, they only add the
essential features with a clean design that makes
their products easy to use. This is how Apple
makes a product. Next, let's go to marketing. Apple's marketing is simple. They only talk about
what people care about. A great example is when
Apple introduced iPod, their message to people is
thousand songs in your pocket. Ipod competitors messages
to gigabyte storage. Now, which one conveys
what people care about? And which message is
easy to understand. Yes, this message,
because people know and care about
music, not storage. This is how Apple
does its marketing. Okay, next, let's go
to the final one. Keeping this success. As you can see here, for the past five years, apple is consistently making
more than $200 billion. How is Apple rapidly growing? The first essential reason is Apple always follows
the people first. The second reason is trust. Apple has gained the status of the most trusted
brand in this world. Well, how, by delivering promise quality of
products and service, creating products with
security and privacy in mind. The final reason is innovation. The first example
from iPod to iPhone. Ipod is an amazingly
successful product of Apple, but they destroyed it
with their iPhone. Can you guess why they did that? Because they know people can do more with the latest
technologies. So they created the iPhone. Another great example
is Apple M1 chip. With this chip, apple made the iMac from this size to this. People love it. Thank you so much for spending your valuable time
watching my class. If you found this
course helpful, please leave a review. It will inspire me to do more. Here you can find
notes and resources, have a great life.
Manikandan, Learner & communicator
