YouTube List Builder

1. Welcome and Introduction: There, welcome and congratulations for investing in yourself, betting on yourself and joining the YouTube List Builder program. Now, in order to get the most out of all of these modules, I implore you just to take action. There is no good just going through the motions and watching all of these videos and then not taking action. I want you to take action after each video. There's some obvious homework, there's some additional resources, so you will get out of this program what you put. Wanted to be as transparent as possible to showcase exactly what I'm doing on the YouTube platform. So there's a lot of click by click walk throughs, but this is the entire system that I wish I'd had when I started out my YouTube journey. If you have any specific questions about the training, you can comment under each training video, and if you have any tech challenges, you can just email me Tim at timpeakan.com. I'm going to keep this really short. I know you're dying to start the training program. All I'm going to say is, I wish you all the best of luck. Keep taking action in order to keep moving forward. I'll see you in the first module, hat soon. 2. Setting Up Your Tool Kit: Okay, so first off, I want to try and set up your toolkit or at least give you some of the tools that I use I found success with in growing my YouTube channel. So the first tool that we're going to actually use is the YouTube search function. So everything we do online in order to try and grow a YouTube channel, you want to try and first of all, understand what people are searching for so then you can create content to show up for that search. Simply by 80 twentying this, either using the Google search bar the YouTube search bar, more specifically the YouTube search bar. If I typed in here, how it will actually, you can see here YouTube is auto populating or trying to complete my sentence for me. If I say it actually shows me how to tie a tie. This is YouTube telling me that there's people out there typing into YouTube and searching for how to tie a tie. That is the 80 20 looking for the YouTube or the Google search function to actually look at the auto population to then try and again, if this is relative or this is your niche, if you are teaching how to tie tie, this is a great opportunity for you. We always start with the YouTube autosuggest or that is where I would recommend for you to start. First tool in your toolkit, I would say, is a tool called Keywords Everywhere. Now, this is based on Google, but don't worry because Google and YouTube are owned by the same company Alphabet. I take a lead from Google because ultimately, if you can show up in Google Search as well as YouTube search, you are on a winner. So all these tools here, some of them have got chrome extensions. If you're not using Chrome, I would recommend for you to use Google Chrome, install the Chrome browser. And this one here, if I was just to go to pricing, I would recommend if you're just starting out, it's super cheap, so $6 a month, $25 a month, $80 a month. But this is basically built on credit. There is, I would recommend a bronze plan, which you would probably do better starting out with, and this is just, you have to pay in the annual but it's basically $27 billed annually here, and that's if you use 100,000 credits a year, and I'm going to show you what that means in just a second. If I was just to go back to the YouTube browser and then type in how to tie a tie, it's going to now give me some more detailed information. It's saying every month, 673,000 searches are done on how to tie a tie. That's pretty mind blowing. To draw 450,000 a month. These are really highly searched for search them. If I continued, how to make money online, 450,000. If you carried on make money online, it will then keep on trying to complete your sentence, how to make money online as a teenager. How to make money online as a kid, without investment. The longer the search string you get, the less likely you're going to get a super high search volume. This one is one of the longest ones here and it's got 9,900 monthly searches. Don't worry about the other datas. That's just if you're looking to bid against this as in paid ads, and it's just going to give you a little bit of an idea about whether this term is trending up or trending down. This is my GT tool. If you were to 80 20, everything about tools and YouTube and keyword research, then I would look at using YouTube as the auto population, the autocomplete, coupled with keywords everywhere that gives you that fidelity. The next couple of tools that you could use is VDIQ now, I would recommend still opening account with vidIQ and adding your YouTube channel to it and also getting their Google Chrome extension. This is the Chrome extension. It will give you a little bit more information as you go through. Also, Cube Buddy is another tool that you can use for a bit more YouTube analytics. Again, using the Chrome extension. Any of these, you could just have a look at Tube buddy Chrome extension, and then you can just add these in from here. Now, I have it already installed, it just as removed, but yours would say add to Chrome and the same for VDIQ now the last tool that I want you to adopt is ChatCPT. Now, if you do use any other AI functionality or chat function or any large language models, have that open. Now, as we go through this program, I'm going to keep referring back to chat to try and get some ideas, inspiration and some starter for ten. Now, what I want you to do is go to chatchbt.com and either login or open an account every time we do an exercise, you will be training hat GPT. If there's anything I want to show within Chat GPT, I might open up an incognita window and show chat just to show you a clean and clear search. But what I would really recommend you to do if you haven't done already is go to chatgpt.com and open an account, start an account, and we will just be throughout this program chatting with it back and forth to and train it and to try and get some more information. Again, ideation, any starts for ten, where we can go forward and really really save some time using AI. Lastly, in this lesson, what I want you to do now is I'm not going to teach you how to do it because I already have done, I'm going to link you to a full video walk through. This is a 12 minute video of how to set up a YouTube channel from scratch. If you haven't done so already, you will need a Google account. The thing to be mindful of is YouTube is nestled under a Google account, opening up a Google account and then adding your channel to that account is essential. Once you've watched this video, just click below, I will link out to this. By the time you go to the next training in this program, you will have your tools set up and you'll have your channel set up and ready. 3. Clarifying Your Message: Okay, so by now, we should be having a YouTube channel built out, something like this. It doesn't look very much right now, it's the shell of a YouTube channel. But hopefully, if you followed my training, you've opened up a YouTube channel and you've put in some sort of name I've put Tim Petan training. This isn't my channel, this is just a test channel, and then you've derived some sort of handle. This is what your channel is known by and what URL you can actually share with. Now, you won't have any sort of logos or banners or anything like that, and you won't have much in your about section. This session here is all about trying to craft your ideal message. The clearer you can get on your message, the more people will be able to find you who are looking for your services or your skill set. This is really important to spend some time in this area and go through these three main questions in order to get your messaging on point. What problem do you solve? No one is out there looking for a course or a coaching program. They are looking for solutions to a problem, how to do this, best tool for that. So the more clear you can get on the problem you solve, the more ideal clients are going to come your way. So what problem do you solve? Then who do you solve this problem for? So what are the groups of people that you help, who are these people? The more detail you can get on this, again, the more accurate you're going to get people discovering your content. Then lastly, how do you help them solve this problem? What means or methodology do you help these people achieve their aim or overcome the challenge that they are looking for? Now, in the requirements here, we've got four things that we're trying to populate the YouTube channel name and handle that you've got right now, the A section, and some keywords. Here you've got YouTube channel name. If I going with a personal branding like myself is just Tim Pitman, then go with that. You can put descriptors at the end of your name, but just make sure that you understand that you can only change it twice within a 14 day period. Same with your handle. You can only change this a number of times, so twice within a 14 day period. But what I would say is try and get your handle as close to your brand or your personal brand as possible and then just leave it there. So spend some time in this session just to try and answer some of these questions. But what I would do is, again, I would use some AI to bounce off, just try and get some ideation, try and get some ideas as a starter for ten. So what I've got here and I will link this form to the download so you can actually swipe this. I've got an AI prompt that I've used before on clients, so something like, again, you can edit this before you use it in AI. So hat, I'd like you to act as my marketing copyrter to help me start a brand new YouTube channel. Then you can say, so that my new YouTube channel exactly reflects my mission, connects with my audio audience, and positions me as an authority in my marketplace. What questions would you what questions would you ask me to accurately create the following for my channel? You're basically prompting Chat to say, Hey, Chat, what information do you need from me? What questions would you ask me to get this outcome? Channel name, channel handle, about section, and then main keywords. It's really important that we dial in on these main keywords so that you can tell YouTube what you're all about. Soon as you start a channel, YouTube doesn't know what this channel is about until you start putting keywords in your channel, keywords in your content and saying these things online, then YouTube is going to understand more what you're about. I've just added another couple of things here. I want you to draw out from me what problem I solve, who I solve this problem for, and how I help them solve this problem. Then lastly, my messaging should emphasize building a profitable, simple business using evergreen content strategies and achieving freedom in life and business. This is just a little opal lecture. I would go through and edit this how you see fit. And then copy it. I'm just going to copy all of this now and then go over to Chat GBT. I'm not going to log in. I'm just going to show you this example as this chat doesn't know who I am. I'm just going to paste this in here and then click Send. Now, what this is going to do, if this is the first time you're using anything like that, the chat is just going to come back to you and say, great, let's work on this together. First of all, channel name, write channel handle. It's going to ask you specific questions like what specific type of business or industry do you focus by going through these questions one by one, you're going to have this relationship with the AI, a back and forth conversation, I really invite you to have a conversation, open up and log into chat GPT and have this conversation. Once it's actually said, I need all this information for you, then you could say something like, great. Ask me these questions, one at a time. Then just spend some time here. I can't emphasize this enough, go through, and it's going to ask you one at a time. Channel name. What specific type of business or industries do you focus on? Is it online business, content marketing, whatever? You can just type in what you're trying to achieve, what you want this YouTube channel for, and then it's going to click into the next question. Great. Next question, next question and really open that dialogue with hatEPT. Then ultimately, what you want to get out of this is you want a decent channel name, channel and about section. But ultimately, you want to train your AI model that it understands why you're building this channel because it's going to help you down the line when we start to build out content for your channel. Let's have a look at mine. I have got so I have a personal brand, it's just me, Tim Peatman luckily, Tim Petman was available for the handle. If it wasn't could use something like Tim underscore Pekman or some numbers at the end if you can't use your whole channel name. So then it's the about section. So here, I help you grow your audience, boost your sales, and build a thriving online business. Now, this changes quite regularly when I'm just testing things up, but this is what I have currently right now, and then this is truncated. This is what you want people to see first and foremost, when they land on your channel. Then when you click more, you can say, Hey, welcome to my channel, and then you can have a little bit of an intro here. This is what Chat GPT has written for me. Then at the end here, I have an opportunity here. I've just put in a free opt in, and then you have an opportunity to put links in here, which we will be going through in the next module, don't worry about that. What I want you to try and do is craft an about section, noting that it truncates after a few words. Try and get your main part up front. Don't put welcome to my channel here because it's actually taking up half of this space. So I want you to have the let's go back channel name, channel hand, about section, and then main keywords. This is where hopefully you can just ask hat for a list of keywords. Again, I've done this. I've put in my channel keywords here. We will be going into how to do this. So don't worry too much about this. But this is actually this is a tube body. They call it hannyticsEtension here. I could just see all of the channel keywords. Again, I've gone through an exercise by putting these channel keywords in to try and train YouTube what my channel is all about. The beauty about this channelltics from Tube Buddy is you can go onto other channels and then see what their channel keywords are and you can get a bit of inspiration from them. So go through this whole process, spend some time in this process, open dialogue with Chat GPT, and then try and build out the structure of your title, your name, your handle, your about section, and then hopefully you'll have a list of keywords at the end of this conversation with Chat GPT. 4. Research and Channel Keywords: So in this lesson, we're going to be diving deeper into keyword research in order to get these keywords for your channel, but also to take these keywords forward with us when we're looking for content creation, title selection, and really the main keywords that we're trying to target when we're putting content out there to YouTube. I'm going to just go through the way that I do it. There's so many different ways of keyword research. I will link up to some vidIQ tutorials that I've done. But in this day and age, I totally focus on what YouTube is telling me and I get a bit more fidelity by using keywords everywhere. Make sure you've installed keywords everywhere. You've toggled it on I'm going to show you how I came across these lists of keywords. AI gave me a bunch of keywords. As a starter for ten, I just put them into a spreadsheet. Some of these came up for me. Again, this is even your about section or your channel handles. If AI gives you a suggestion, it's a starter for ten. Ideally, you want to be 100% happy with the channel title, the channel handle and all the keywords you're putting in there into your channel. But we can do this by going into customized channel and then within your customized channel, you can go into settings and then channel and then you've got this area here to try and put as many keywords as you can, bearing in mind, you've got 500 characters, so be mindful of that. They're not really keywords, they're key phrases. The more phrases, two to three words to try and identify who you are, what you're doing, what this channel is all about. So have a go. I'm going to take the top one here, affiliate marketing, and then just go to YouTube and then just start typing in some of these keywords. What I want you to try and do is get an idea of the search volume. So if I was just to type in affiliate marketing, it's huge. There is 673,000 monthly searches on affiliate marketing. But that's okay. That's just telling me there is search volume out there. YouTube is telling me that there are so many people searching stuff about affiliate marketing. But that's good for me. I'm going to just note down that at the time of I noted this, this is 700 and sorry, 673,000. Basically, that is saying that it's 673,000. It's very consistent. As you can see, it's quite consistent over the months. Did this few months ago and it's a good exercise to come back and just continue to update some of your keywords. Your brand is going to evolve over time. This is just a starting point. But what you want to try and do is gather as many keywords as you can for your channel and then we can take them forward when we create content. So I would do a few things here. I would note down I would type in some of the keywords that the AI has given you and then just note down the search volume. So I did this for all of these keywords and I added some of my own as well and then noted the search volume. But what I also did is I went in and just hit Return on some of these. I do a bit of affiliate marketing. It's not my main bread and butter, but I do quite a bit of affiliate marketing. So I want to have a look at some of these people here who've got almost half 1 million views this person, how to start affiliate marketing. So I would go and have a look at this channel. Then what I would do is have a look and see what this channel is all about, how this individual has positioned themselves. I could try and get some keywords from his channel as I'm using the Channelytis tool from Tube Body. I can see what keywords he is doing. Make money online, print on demand affiliate marketing. This might give you a bit of inspiration. But then I would also click at his videos, and then I would have a look at the most popular videos. These are some of the things that he's doing millions of views on. You might get an idea and just think of right now, we just want keywords. You're just trying to get some ideas of keywords. Let's take another one. Let's go into let's go digital product ideas. Again, that wasn't as big a search volume. So let's have a look. YouTube is telling me 6,600 a month, and it's actually declining a little bit, but I still put that in my channel keywords because this is the thing I want to promote and this is the kind of thing I do. Again, I'd hit Return have a look at some of the videos that are out there. Have a look at some of the search volumes, Russell Brunson is popping up and then just jump on some of these videos and then see what they're all about. Five, best digital products to sell online, have a look at this video, actually watch the video, see what these videos are all about. Then just try and click, I'm going to go through to this individual's channel and then have a look see if they've got any keywords or any videos, any popular videos and have a look we're just trying to get some ideas of what is already working. So what I would do is I would try and go through and try and make a list of 20 to 25 keywords and key phrases, if you can, and then note their volumes. Then what you can do is any Excel document, you can go into the sort and filter, and then I would just filter Z to A. And then as you can see, YouTube, the search for YouTube is massive YouTube studio, entrepreneurship, affiliate marketing, so it's really, really high. All I've done is I've put these in in order of search volume. I know this is massive search getting down into I've put my name. My name actually has 50 searches a month, so that's interesting statistic to understand. But obviously, it's very, very small compared to all of these other searches. Then I just took all these terms and then I just went in and added them in in that order. Now, you don't necessarily have to put them in this order, but I've just done this to say, Hey, this is the highest search for down to the least search for. That's the order I put them in. And so once you're happy with that, just check using the keyword tool that it is showing up on your channel and you're maximizing those 500 terms. Now, do spend some time in this process. Keyword research is really, really important. If you are trying to put content out there into the world, the keywords are so important, Google and YouTube understands what everything is all about. In terms of your channel, we will be getting onto content. Go through this process and really hone in what you are all about and try and get a list of channel tags that really describes you and what content you're putting out into the world and what business you're all about. I will link you up into that's pretty much almost there with the content that we're putting into the channel setup. You to go ahead and watch this video is 24 minutes long, but it goes through all of the other channel essentials, all the settings that you need to switch on or off. The ones that are really important when you first set up your channel. Now, in the next session, we're going to be going on about the different brandings in terms of the banners and the logos and everything, but this is the settings, so make sure you've got all of these setup before you progress on. 5. Optimizing Your Channel Branding: Okay, so by now, we should have identified a whole bunch of keywords and put them in your channel keywords as tags here. The last thing to do is to make your channel that bit more presentable. You understand your message. Let's just get it on brand. What we're going to be looking at doing now is putting an image in this space here, getting a channel banner across the top, and to put your YouTube, watermark or your subscribe button on all of your videos. But we can do that all the way inside of your channel. If you go to customize your channel, then all I want to do from that customization tab, we're looking at banner image, we're looking at picture, and then if you scroll all the way down to the bottom, we're looking at this video watermark. I have done a full walk through on how to do a video watermark, so I will link you out to that. That's just so someone if they're watching your video on your channel, they can just click the subscribe button and then they'll obviously get notifications from when further videos are coming online and then the banner image just a little bit about your message, what you are, who you do. It's my personal brand here weekly, tips and tools for building your online business. I have done a full walkthrough on how to do that with dimensions and everything and I will link that out as well. In order just to get an avatar picture, this is something that you can also use across socials. I'm just going to quickly show you how you can do that inside of Canva. What I want to emphasize is you want to try and make it pop. Try and pick a color palette that is in keeping with your brand, but makes it pop. So for this, I've just gone with a square image. Here I've gone for 2048 by 2048. It's a high resolution square. Then what we want to do, the first thing I would do is click on the background and click on the background color and then just choose something in keeping with your brand. My brand, I have a light blue in my brand, and that actually stands out. Again, you can cross purpose this across social then you want to try and choose an image, as you can see, I use it for camva here as well. Try and chooe an image with your head and shoulders. I have uploaded something here. All I'm going to do is click and drag that to the top left and that's just going to snap it in place. Then what I'm going to do is double click into the image and then drag it across here. Now what I want to do is I want to remove the background. This is a pro version of Canva. What you can do is you can just Google free background removers, or if you have an image on an iPhone, hold that image down and it will remove the background. There are ways and means of removing the background and then uploading that image with the background removed. But for me, I do pay for Canva and this is one of the things I use all the time is a background remover. As you can see, it's just quickly removed that background. Next I want to do is probably double click into this and then zoom all the way in. I want a slightly bigger image with my head and shoulders in there, probably go even bigger than that and then just make sure that you front and center in that as well. The last thing I would do is I'd probably add an element. I'd probably add a circle, get rid of the inside of the circle, make that no color, give a bit of a border. Let's make it a bit of a heavier border and then just click probably have it different color. I'll probably have it white. This is just to show you or give you an idea of how this is going to show up in your YouTube channel or show up in any of your socials. I'm just dragging a circle right round to the corner there because that is all you're going to see. Again, if I go back to my YouTube channel, this circle here is all you're going to see. Have a go at a moving your image around, zooming in or zooming out, getting rid of that circle and double click, move the image down a bit. It's entirely up to you how you want to present online. I would say presenting on YouTube, if you can make it customizable and if you can standardize it across all of your socials as well, when somebody lands on your channel and sees your customer avatar or your main picture here, they know that it is you. In order to just upload a picture here I've got change or remove, but you'll just have an upload, just upload it, resize it to however you want, and then just click Save. 6. Identifying and Designing Your Lead Magnet: So now we should have our channel all set up and good to go. The next thing we want to do is try and identify some free opt in product that we can pitch during all of our conversations with people engaging with our channel, pitch in our videos for people to come over to our website homepage, opt in page. And pay with their email. That's where the fre line is these days. People pay first opting in with their email. I would advise delivering something of great value for free, trying to get them results in advance, and then follow up with them over time. My whole strategy for my YouTube channel is to generate leads, not to generate likes or subscribers. That also helps, but my north star, my number one goal is to generate emails. The the business that we're building these days, if you want to build a successful online business, email growth is fundamental to that success. It's important to identify some free opt in product that is really attractive to your audience. What can you offer? What I would do, first of all, is I would go into your analytics or go down into your community once you start posting content, people will start to respond to you. Now, great, this is gold. Everyone's comments, you should really think about why are they asking this question? What problem are they trying to solve? I have hundreds and hundreds of comments on my channel now, so it gives me a good insight of what people are struggling with. Obviously, if you don't have any comments, you don't have anything to start, chat with people that are doing your similar business or if you know somebody that you could help, if somebody has asked you for help before, say, what is it that I can help you? What is it about this thing that you need help with? Also, I would have a look at, once you start creating content, what is YouTube pushing? So let's have a look down here. So a couple of my videos here, I've already reached over 1,000, so YouTube channel, YouTube Essentials 900. I've got a really good feeling that I've been posting a lot of content on my own business model, my own entrepreneurship, solo entrepreneurship, a little bit about Kajabi little bit about YouTube, but the YouTube ones are picking up really well. So there's demand there and there's comments about YouTube. I thought I would devise a really enticing YouTube opt in product. So how to get your first 1,000 subscribers. So then I went over to Chat TPT and I would say, Hey, chat, what are the best types of free opt in products for email capture. Then it's probably just going to give you a list of called it lead magnets, checklists, cheat sheets, templates, scripts, mini courses, actually. I have a mini course that I give away for free video training, workbooks, planners, private community access, free AI tools, spreadsheets. This is food for thought. This should give you ideas of what you could potentially create. But if you are at all stuck on what type of media to create, create some type of PDF. It's pretty much unbreakable. A PDF here, people can download it. They can read the PDF and get value from it. These were some of the I had a chat with Chat GPT not so long ago and they came back to me free roadmap, JumpStart guide, channel checklist. I went with this free JumpStart guide. Then I just asked Chat, Hey, Chat, give me some titles for this free JumpStart Guide. It gave me some titles as we're going. I encourage you to open dialogue with AI just to bounce some ideas off because if you are a solopreneur, it's like your AI coach. Then I actually rested on this one exactly what you need to reach your first 1,000 subscribers on YouTube. Then you can obviously go back to chat and go, hey, hey, chat. I am going to create a PDF guide with the title and then just paste it back. Then what sections would you cover? So again, you can get Chat PT to try and help you creating the actual PDF. It's going to give you a title, subtitle, and then it's going to give you some bullets, and then you can say, Okay, right, these if you like all of these, take these and script me out 2000 words, 3,000 words, however much you want to go with. I actually used the title and some of the ideas and I came up with what I would do. I came up with a five step process and I obviously built out the bullets and everything. But then I got hat to help me script it a little bit better. This is my five phases, get clear on who you are, understand your main keywords, research video content ideas, create content that shows up in search, and then these are the action steps here. Give it a bit of a summary. This is what I give away for free in exchange for someone's email. So you might already have this guide. I just create a simple Canva image. This is the backdrop that I liked and I stretch this canvas out to fit here. I just wanted some space so I could put some text in here and then exactly what you need to reach 1,000 subscribers on YouTube. Try and have the title aspirational or transformational, like the end goal. What is it that everyone in your marketplace wants? So by chatting with a lot of people, chatting with chat, having a look at my comments, chatting with my private clients. People just want that first 1,000 subscribers on YouTube. They can monetize it so they can start to grow so they can see some growth and progression. Then I've just put my logo on here and then just exported that, put it in a Word document, and then all I've done is just edited it a little bit and put my copy to the page. Then all you have to do, if you're using Google, you can just download PDF document. Then you have a PDF document ready to go that you can share and you can give for free in exchange for somebody's email address as they opt in. But it's really important to do a bit of research, spend some time in this area, open that dialogue with Chat GPT, and really identify pull out one thing that people are struggling with, not everything. This is a very specific target, 1,000 subscribers, pull out one thing that you can help with and then devise a PDF guide to help them through walking them through those main steps to achieving that goal. 7. Designing a High-Converting Landing Page: So by now, we have a PDF that we want to offer in exchange of an email. So how do we do that? First of all, we need to build a landing page or more accurately, we need to build a squeeze page. It's just a page in your website builder that offers the free guide and nothing else. For those more astute members of you going through this program, you will have seen down to the right hand side or underneath, there is a program called Kajabi. It's a platform that I use for all of my online business needs. All I'm doing is I'm offering you a free 30 day trial. If you don't have any Page Builder, you can get a 30 day trial that's double the 14 day trial. It's an extended trial and you can get some free bonuses for me. Shameless plug. If you do use my link, it is an affiliate link. Part of your payment just come back to me, but I'm going to give you some programs, Kajabi on box, sales page templates, and a one on one call with me. If you don't have any page Builders or anything like that, check that out. I'm going to be doing this training inside my Kajabi account just to show you how I build landing pages to capture emails. But you can have a look at some other alternatives for landing page Builders, but Kajabi does the whole shebang for my online business. Here I am inside Kajabi. And all I've done is I've gone to landing pages and I just want to add a new landing page. But first of all, I'm going to show you a working landing page that is quite aged now, November 25, 2024 was when I last updated it, but let's see how long it's been going. Any of these landing pages, you can just go to View Page Analytics. And you see, yeah, it's published in 2022 in September, updated last in November 24. But this is a landing page that offers my TextC. All the tools I use to run my online business. All time views it has had over 3,000 views and opt ins, it's had 587 just this one page. I do have multiple opt ins depending on what content I'm talking about in my YouTube video, and this has got a healthy conversion rate of 19%. If you're doing anything like ten 20%, that's really good. Some of my other ones are more like ten, 15. But I have seen opt ins up to 30, 40 or 50. If you are pitching this, no one's going to discover this URL, but at least you're generating URL and then you're pitching it in your videos and your content so people can come here knowing what to expect. Let's check out this landing page. All I have is one email field, and that's it. Free PDF checklist, there's a title, and then let me know where to send it and then submit. That is it. I take my lead from Google. Google is the most visited website on the planet, and as you can see, there's not much here, it's really obvious where they want you to start your search. That's what I do here in terms of building out a landing page. I'm going to do a very quick landing page to go back to landing pages. If you haven't done any type of Page Builder before, I'm just going to walk you through it really, really simple. What we want to do is have one field in terms of you can opt into this landing page or leave. That's what's called a squeeze page. I'm going to start with a blank template and let's just go YouTube. Then what I'm going to do is I'm going to position the lead magnet in a way that people will just either opt in or leave. That's what a squeeze page is. And all the pitching, it's really important to understand the context before people land on this page, they will have watched a video from me. They will have understood that I provide value, and if they want this thing, then I would probably just identify what they're getting and then ask for them to opt in. Now, I don't usually use an image, so I'm just going to get rid of the image. You need some title. And so let's have a look at my finished page. So let's have a look at YouTube. This is the title. This is the end result that we want. But what we want to do now is come back here. For this section, the desktop layout, I want to be make section full height. So it's a big section. Then what I want to do is I'm going to go to Unsplash or something like this to try and get a bit of an image, and then I'm going to go, let's say, desktop. Let's go desktop, if I can spell it properly. Desktop wallpaper. I just want to go for something really simple. I'm just going to click on let's just go with this. I'm just going to click on an image. I would try and have the image relatable to what it is you do. This is obviously if you're teaching people how to surf or if you're teaching wellness or something like that, you could choose something like this. This is a royalty free image. Download that for free, and then within Kajabi I'm just going to go into here and then go to background, and then I'm going to select an image and then background image, select a new file. This is what they give you as a stock, but I'm just going to go put that in there. I want it to be, clean and clear. You don't want the background to draw the attention of the reader. What I want to do here now is I want to probably put in a bit of a gray scale, and then I might go playing around with 50% transparency. Let's go 75, so people can just see there's something there. That'll do for this demonstration purposes. Save that. Then what I want to do is if you're in Kajabi the first thing I would say is go to settings, have a little image up here with your favicon, so make sure that see this little K in the top corner, that's what favicon is. I would go into Style Guide, put your primary colors in here. These are my colors, button color as well. Then I'm just going through this really quickly, but in border radius, I want it all the way to 100 open sands. Open Sands for everything for me. I would just change that title, and then as I click Save, that will change. Then obviously the copy that the AI gave me, I would probably grab that and let's get your get your first 1,000 subscribers on YouTube or learn how to or something like that. Learn how to learn how to get your first 1,000 subscribers on YouTube and then click Save and then I always go into the source code, and I can see there's a little space here, I'm going to get rid of that and then click, learn how to get your first 1,000 subscribers on YouTube. Then what you want to do is you want to add a form. This is where you're going to get the email capture. I'm just going to go and add a form. Let's have a look, see where forms are. There it is. Then I'm going to select my form. I already have this so I'm going to put YouTube, opt in, and then here, I'm going to do a thank you page in the next few videos. But here I'm just going to have this as my opt in form, click Save again, and then the submit button, I'm going to have a look at editing this button. I want it a little bit, send me the guide or something like that. Background color. I want it large. Then you can play around with the box. Anything in the page, you can click and then you can make this, I don't know, a little bit smaller. Let's go five. That looks better to me. Then what I would do is I would just have in another bit of text at the top. Let's go text. Then this is free jump start, guide. And then all I would do is get rid of the other text. I highlight this and format this header as head of three or something like that. Then I would place this in Central and then place this block on its own row. I would always place all of the blocks on the Rome rows and then move this one, this jumpstart guide. I'll move this all the way to the top. When people arrive, they know it's a free jumpstart guide. That doesn't need to be that big. Free jumpstart guide, learn how to get your first 1,000 subscribers on YouTube and then into this copy here, sign up. Or free or something like that, and then you can put in here, get start today, just let us know where to send the guide. I'm just literally asking for an email address. Let's see what this looks like if this was four. Yeah, that's good. That's all I would do here. I would probably put a bit more copy and a bit more time and attention into this. But for the form, I would put some disclaimer text. When you sign up, you will be subscribed. Two our list or something like that, or you'll be receiving free emails from us. This in terms of the functionality is all there. I might touch this up a little bit more. You can always click Preview. And then what we're going to do next, as you can see, that looks quite clean. Free Jumpstart guide, learn how to get your first 1,000 subscribers on YouTube. Sign up for free. Let us know where to send the guide. They'll input their email into the form, and then I'm going to show you in the next video how to make that deliver the guide that we want to give away for free in exchange for an email, and then I'm going to show you how to put a thank you page on the. 8. Building an Email Opt-In System: So by now, we have our free opt in guide. We have our lead magnet. We have our landing page which is effectively a squeeze page, and now we need to build an email opt in system. This is the landing page that we built out in the previous video. Point to note, there is no header, there is no footer, hence a squeeze page. You're squeezing the email out of somebody because all they can do here is either input their email or leave. This is how we built out this very, very simple landing page. Going from, let's reverse engineer. What do they see at the end? When they go through this page, what do they see when they opt in? I've recommended a generic thank you page. This is a generic thank you page for me that I use and I've built out in a very similar way, just one main background with some text and a button going back home and that home button is my main URL. Now what we have to do here is, let's think this is the page they see, but 100% of people who opt in see this page. Maybe in the future, you could position a low ticket offer on this page. It's just food for thought. But let's go back to the opt in page. Now, this is the form opt in. That we've opted into YouTube opt in form and then the URL, I would just go to thank thank you page, thank you page. Then it would be a generic let's go to Landing page. Wherever you can, click on the Landing page if you are using Kajabi as your page Builder and then go, thank you, then it would just give you a generic thank you page because I've built this out before. Now, that's going to link people up to see this page after they opt in. What happens when they input the email here, they will see the thank you page, but then we capture that email by way of a form. This is the embedded form. You can either just go to marketing forms. Again, if you're using Kajabi start new form, I'm just going to show you the YouTube opt in that I use. Now, this is a very simple form. I've got a notification here to email me for any opt ins, so I understand the opt in rate. Because I've got multiple opt ins, multiple landing pages across hundreds of videos, I am getting multiple opt ins every single day to my email list. That is the whole idea about how build an email list with YouTube if you're in bed with this strategy. The opt in settings just for your reference, I use a single opt in and use recapture to get rid of any spam or bots. You can use double opt in. It is recommended, but I've seen a lot of people drop off not actually getting the PDF and not going to their email to double opt in. The form fields, I just have an email, so I think it's actually a better conversion tactic. The more fields you have for people to fill out, the less likely they are to do it. Again, taking my lead from Google, very simple one field to input data in. I'm capturing emails. Then I add an automation to opt into a new subscriber sequence, which I will touch on in the later modules. Then here I add an automation once this form is submitted, then send an email. Now, this is the delivery mechanism for the free guide, and this is the email that I send. I just once the form is submitted, then send an email to the person, and then a title, something like here's your free gift. This is their free guide, but a logo at the top, and then as promised, here's a download link that you requested. Now, what you need to do for this, if you wanted to add a download link, I'll just add one in the end here is go to upload a file, and then this is the PDF guide that I have on my desktop. Just double click on that and then that will pop out and then it'll say download now. All you have to do is click Download now. You can send yourself a test email or preview and browser, but this link will then take you to I'm just going to have a look at if you want to edit the link at all, you can just grab this. This is an AWS link, open up aN tab, and then paste it in here. This is what they're going to get delivered. This is the form that they can then download. They have to go and check their email. They're not going to see it on the next page. That gives you a thank you page strategy, and then they can just download this guide to their desktop. 9. Researching a Topic and Crafting an Enticing Title: Okay, now we've created our free opt in product and we've got that URL that we need to be pointing people towards. The idea of creating video content is to actually pitch that URL and pitch that opt in product every single video. No one's going to stumble over your URL and opt in if it's not promoted. For me on a weekly basis, this is the aim of all of my YouTube videos is to pitch a free product. That is the challenge and that is the strategy to try and get a list of emails to then follow up with over time. Now in this video, I'm going to be diving a little bit more into the process that I use and I'm going to try and be as transparent as possible and follow through the process that I use to create my content on a weekly basis. The first thing I do then is I do some keyword research to have a bit of an idea about the title of the content that I'm going to produce. But even before that, I have an idea of what kind of content I want to produce. This week, I'm going to be trying to find a topic along YouTube. The YouTube is my keyword and the YouTube topic is what I'm after. Have done quite a bit of keyword research along the same lines as what we covered in the first module is just going and finding the keywords that YouTube are telling me that people are actually searching for and then identifying the volume using keywords everywhere, and then just listing them and then sorting by highest to lowest volume. A good example of that if I was just to go into any search if I was just to go YouTube, um, and then YouTube will then populate trying to populate the rest of my sentence. If I was to go YouTube video, let's go YouTube video editing. See as I lengthen the sentence, it's going to try and complete my sentence for me. YouTube video editing for beginners, let's see if it can give me any more. YouTube video editing for beginners, that's 40 a month. Let's go to it YouTube video editing tutorial for beginners. That's only ten a month. Let's go back a bit. 40 a month, let's go. Let's come back out, video editing, let's go software. Then we could go software for beginners. That's only 20 month software per four PC or software free. There's 4,400 a month here. If I was to click on this and then have a look at the results of this page just to get an idea of the competition, and then all you need to do here is just copy and then Command F, which is fine and then paste that in here. There's only two out of seven here. This might be quite a good video to create. Keywords Everywhere is actually calculating a lot more stats for you. But any of the highlighted text here, I'd scroll down and have a look see if anyone is trying to rank for YouTube video editing software free. It doesn't really roll off the tongue, but you know that it is being searched for in one form or another. Ranking difficulties 48 out of 100, I'd probably have a look at another one, but I have an idea of what I want to create. I am currently on the road right now and I just have another setup and people do ask me about the actual background, the background that I use. My idea is to try and create something. My want is YouTube studio background ideas. If I was to go YouTube studio background, let's have a look YouTube studio, Background ideas. Here there's background ideas, background setup, green screen. I want to create a video, but I'm not going to create a video if nobody is actually searching for it. That's the idea. You can have ideas from your students, have ideas from what you want to say in terms of your messaging. But if nobody is searching for it, I probably wouldn't create a video. But I do see that there is a search volume here. So 260 a month is quite decent. It's a long tale here, so ideas. So YouTube studio background ideas. I want to talk about the background that people are struggling with. People see it as a bit of a showstopper that they don't have the right setup, so therefore, they're not going to create the video. What I want to try and do is give them a little bit of training on how to actually have that setup and showcase some of the background ideas that I've had as I'm on the road quite a lot. So again, I would copy this and then into the search into the find, I would see and have a look at this video here is ranking really well for YouTube Studio background ideas. It has it verbatim in the title, it's obviously this channel primal video. It's obviously doing well in ranking for YouTube studio background ideas. That is what this video, its sole purpose was to rank for YouTube studio background ideas. Could put a little underscore in front here just to see if let's get rid of this. If I were to put a little underscore, there might be something that YouTube will self populate as a precursor, not as after either. YouTube studio background ideas. That's what I'm going to lead with, or that is the keyword phrase that I'm going to go after. Now, I've just highlighted it here in bold, 260 is decent, but it is nice and long in terms of the search string. What I would then do is I'd go into Chat TPT and then I would open my own account with hat. Now, this is an account I've been chatting back and forth all the time with. This learning model has actually learned quite a lot about me, my brand, what I'm trying to do, my YouTube channel, what I would say is something along the lines of, I would encourage you to sign in to Chat GPT and start using it, open that engagement with it. Then when you want its help, it knows a little bit more about you. Hey, Chat, I would put something like this. I need some help with my next YouTube video title. Please lead with the keyword and then type in the keyword, make it enticing and clickable and under 52 characters. I only say 52 characters because it looks better on mobile. Let's see what it comes back with. I didn't even say, give me five, give me ten, give me 20. Let's see what it comes back with. Again, this is just food for thought. This is where I would start my process. I've done the research. I've had to look at, see what's on YouTube. People are asking for this and it's a video I want to do. YouTube should do background as that pop on camera for pro level videos, you need to try taboos views for any budget. I quite like this one. For any budget, I'm trying to go on a budget myself, so I would probably copy this, put it in an online character counting tool, so I'll just Google character accounting, and then here you go. It says 46, but Chats already said it's 50. Don't really believe everything that Chat says, I'm going to test it here. 46. I've got space to put some copy before or copy after. Want to try and get up to that 52 characters. That's what I see looks better on YouTube in terms of desktop and mobile. What I will do now is I'll go back and forth, I'll have a chat with GPT and open that dialogue to try and get narrow down on the title that I want to start everything from. It's the title first, it's a keyword research. It's the topic, and then it's identifying that title. 10. Scripting and Filming Your Videos: So now we can actually go forward and script and produce or record your video. Like I said, I'm trying to be as transparent as possible and as authentic as possible, and this is the process I would do before I hit the record button. Following on from back and forth with chat, this is actually the title that I've landed on YouTube Studio Background Ideas for any budget. Now, this is what I'm going to go for. All I've done is I've put it in a folder structure and I've just entitled it the day that it's going to publish and then just opened a Google Doc, and then here I am. So what I would do in the actual putting a video together, there is no one right way of putting a video together, but the way I structure it is I have some sort of hook. The first 5 seconds, you've got to either say those keywords or try and attract people who are just clicking on your video and watching the first 5 seconds. Gone are the days where there's this long lengthy intro, people will just click away. You have to entice people with a hook. So for example, in this video, if I want to entice them YouTube studio background for any budget, I might say, Hey, are you looking for the correct studio background for any budget or something like that that's going to ascertain that they are in the right position. They're in the right place, they've clicked on the right video if that is what they have searched for. Again, this is all about people searching for your content and then hopefully YouTube will position your content in the place of that search. So hooking them in, and then having a bit of an intro, telling them what you're all about and what you're going to cover in this video, what they're going to learn. The main content, the bit that you're teaching, what your first, second, third, fourth or fifth point that you're actually going to lay out to them and actually teach them and provide something of value, so they can go away and implement something, they've learned something just by watching your video. Then in the end, surprise them, delight them, give them another thing that you can maybe see in the intro or the hook. Stay to the end, you're going to get this awesome bonus because what you want to try and do is engage them throughout so they watch as much of your video as possible and then some call to action. This is the contentious bit. A lot of YouTube will say, give us a like, give us a thumbs up, give us some comments. That's all great if you're trying to grow a channel that has a bunch of subscribers, what we're trying to do or what my strategy is is growing a business off the back. Now, I know that YouTube doesn't like it when you cut their session off and say, Hey, go to my website and sign up for this free thing because that's ultimately what we're doing. We're cutting their session from YouTube and taking them over to our website. But I would rather risk that and try and get an email so then I can follow up with people who are interested in my content further on down the line and my paid services and products. And just trying to keep them on YouTube, watch more of my stuff. 99% of my stuff is for free anyway. There's a lot of people that get value from it, but you can't grow business off the back of it unless you take them from the YouTube platform to your website platform and then try and opt them into your nurture sequence. That's the structure I use. Again, scripting, I don't use a teleprompter so I don't script much at all. This is probably what I would start with bare bones. This structure, title, hook, intro, main content, bonus call to action. That is it. I make sure that I have the title good to go. I know that people are searching for YouTube studio background ideas, and then I've put for any budget because I'm going to showcase that you don't have to spend lots of money to have a good background. Then some of these things I'm going to have a look at saying. Are you trying to create video content for YouTube just procrastinating? Are you worried that you don't have the right setup or even the right background? Well, I'm here to tell you that there is no right setup or background. I'm going to prove this by showcasing a number of different backgrounds I've used. Something along these lines in the first five to 30 seconds here, you're going to have to entice them to keep watching. Then the intro, how I've helped students with creating content in the past, what I'm going to cover. But when it comes to creating content, this is the biggest hurdle of their whole online business. Then the main content, I'm going to teach some setup dimensions. I've got some setup dimensions here. This is what you should be looking at when you're setting yourself up in a room. Then I'm going to show examples of my YouTube setup in terms of these are some of the backgrounds I've used and I'm going to which videos have actually done well and which haven't doesn't really make a difference of what background it is. It's what you say and what you teach and the value that you deliver to the world. Then the bonus, I'm going to share my home studio, exactly how I've set it up at home. That's the video I'm going to link to. Then the call to action is going to be my free JumpStart guide. I have a YouTube JumpStart guide. Going to pop that out for you now. It's a simple opt in, again, very minimal. They opt in or leave, it's a squeeze page. That is what I'm going to be positioning when I publish this content. That's it. I'm going to start with this. I'm going to go ahead and record this video, and I'm going to record everything I do now in Riverside. It's a great cloud based recording, editing, screen sharing platform that I'm going to then record it in this platform. I'm going to then link this YouTube video up to the notes to this lesson, and then in the following lesson, I'm going to show you what I do in terms of the editing, how I draw down the information from my video, and then how we publish it on YouTube. 11. Editing Your Videos for Maximum Impact: I've gone ahead and recorded that YouTube video within the Riverside platform and I'll go ahead and link that video up once I post it. But this is basically the output that Riverside gives me. Then what you can do now is you can go into the exported edit, what I'll do is I will link you up to a full editing tutorial. I'm not going to go through everything about the edit now, but basically Riverside does everything for you. You can have a text editor here. You can just delete sentences and then cut things out and it'll just show you down here. Then you can add in all your different graphics and call to actions and then just chop out any ms and Rs or anything that didn't really work. But the best thing about this is you can go download transcript or copy transcript. Then what I tend to do is I just copy this transcript into my document, paste it in here, just so I have it, and then this is the full transcript from the video. But then what I'm going to do is I'm going to go into chat GPT. As a start for ten, hey chat, here is the transcript from my latest video. Please create me some copy for the video description. Then all you're going to do is paste the whole transcript in there. Now, Chats going to give you some copy for the actual video description. So it's something again, as a starter for ten, it's going to give you an idea of how to summarize what you've said. Again, this is all pulled from your video. This is why I don't tend to do too much in the way of scripting or researching at the scripting stage. I tend to have big handful bullets and then speak from the heart and actually you'll probably get more of an original piece of content here. Then from that, you can get hat to summarize. All you have to do is copy this, go back into your document, and then you can just go a description and then just paste all that stuff in there. This would be my start for ten. I would then go through this and tweak this and try and make it my own. You've got some timestamps in here. I probably wouldn't take these timestamps because chat doesn't really have those timestamps. The best thing to do for that is to go back into Riverside and then you can actually have a look at the exact timestamps. I was just a click Play. This is the edited version. This is the video that I rendered out. It's going to give you a number of different elements here. It's got chapters for you here, so I'll probably copy the chapters and then paste those into here. I tidy this up in a bit. That new chapter at the end was just my editing purposes. Then you have in here you've got some sound bites if you want, some ideas of titles, some key takeaways, if you wanted to pull some of these from your bullet points. Summary if you wanted to share across socials and everything, you've got summaries, and then you've got a bunch of keywords. I would copy those keywords. Then again, I would do my own research with keywords. But I would just note them down here. So you've got everything. There you go. Keywords. You've got timestamps for chapters. You've got the full video summary in terms of the description, and then you've got the full transcript and then your main bullet points from here. So this is what I would do. I would take use a piece of original content, edit it in Riverside and then get Riverside to transcribe it for me and then have some show notes for me as well. This is, again, using hatchBT just to summarize, this is my startup for ten. This is what I would then go into this document now and edit out how I want it to produce for my video description, what title, the final title I'm going to use. Then in the next video, I'm going to show you how I publish all of this content for Best effect. 12. Publishing and Optimizing Your Videos: So now I have my video description, and all that's left for me to do is now publish and optimize my video. I've gone back and forth with Chat GPT, and I've come up with this final version of what I'm happy with for the video description. Again, it's really important that I have my squeeze page link topma.com forward slash YouTube. I lead with it and I'm going to show you why as I publish, and then I finish with it as well. All I'm going to do now is go through the process of my uploading. Here in my Google Drive, I've now got the actual video to upload. I've got the description, and then I've generated a quick thumbnail and then I'll be uploading that as well. I make sure that all of these files I'm uploading have the exact title in them. If anything is pulled from the file, it will actually populate and you want to try and be as keyword rich as possible. We'll link down below a Four tutorial about how to make a thumbnail. I'm not going to do that today, but just linking you to it. What you need to do now with all of these elements is then going into your YouTube studio and then just click on content. Now, this might be a bit of a longer video, but I'm just going to go through every step that I do. Upload videos. Then I'm going to go into my files into my Google Drive. Share Drive. I have Grow My audience followers, content creation, YouTube, then this year, quarter, and then here it's going to be YouTube Studio Bground and in there there you'll be able to find your MP four. That's what I'm uploading to YouTube. Now this might take a little bit of time to upload, but as you can see, it's pulled through the title straightaway. Now, the video description, all I'm going to do is go back here. It's got the title. I'm just going to copy what I want for the video description, and then I'm just going to copy that and then go back into here and then paste. I'm going to paste in here, make sure that you're happy with that. You see I might have to jig a few things around here. You've got to be happy with the way it looks just in the video description, and then chapters. Good. I'm just going to delete this last line. I'm happy with that. Then you come down to upload a file for the thumbnail, and again, you can split test this, but I'm going to just upload this thumbnail for um this exercise and then playlists. I have this. It's studio ideas. I see this as setting up your office. This is where to start. That's one of my playlists. It's always good to try and group your content in playlist more on that in the next module. No, it's not made for kids. I don't have a paid promotion. There is no altered content. If you're doing any AI, if this content is not real, if it's not you speaking, or if there's any augmented reality, then you have to check that box. Uh, automatic chapters, allow some automatic chapters. I've put them in now, tags. This is where you want to try and go for the main YouTube studio background ideas for any budget. I'm going to start typing in here for the tags. I'm going to start typing in YouTube Studio stud background. As you can see here, I've got the Tube Buddy extension installed here, YouTube Studio Background Ideas. I'm going to use that. Then after I publish, I will go through this and then I would probably just go YouTube Studio, Studio, probably YouTube studio setup studio probably go through and identify any of these tags that makes sense for my video. I'm not going to do that right now, but I'm just going to go through YouTube studio lighting. I'll probably click on all these editor music, YouTube studio setup at home. Anything that you find related to your video, I would just add in here. Then scroll down. You've got some other options that you can add in here, DIY, YouTube Studio, you can add any of these and it will just add into here. I would make sure that you use up all of the 500 characters and I tend to do this after I publish. Just scrolling down, see if there's anything else I'm missing. That all looks good. I don't really worry too much about all of this. I'm in the education niche, and then I just click Next. Ads. I do have ads on currently, but I don't have any mid roll ads, but this is a really short video. You can only do mid roll ads longer than 8 minutes, so I'm good to go. Then I just don't subscribe to any of these, I submit a rating and then click next. I do this after I upload, so I'm just going to upload this as quickly as possible. It's currently doing all of the checks. What I'm going to do now is, I'm going to go and schedule this. Let's have a look at the time. Make sure you know the time zone. I'm in mountain time right now, so I'm going to go and schedule this for today and I'm just going to go let's go 10:00 A.M. Mountain Time. Again, I will show you what time you should be publishing in the next module when we have a look at the review phase. All I'm going to do now is just schedule this. YouTube is still checking the video, but you can then back into it. You can close this. The video will be set to public today at 10:00. I'm just going to close that and then you'll see this uppe in your YouTube studio. Now, if you see this video, I might still go back and maybe tweak the thumbnail or come in here and tweak any of the content if I'm just updating it. But a couple of things I would do here is making sure that you've got your squeeze page above the fold here and making sure you've said your squeeze page link in the video as well and then you've got another link down here. N screens, I would just pull through, I would import from another video. The last one I did was about YouTube. And this is actually pitching my tools. I probably wouldn't do that because it's not pitching the same lead magnet. What I'm going to do is delete that one and then I'm going to import from one I did about YouTube. Hopefully pitching, this is pitching my jump start guide for YouTube. All this has done is I've put a template in here which shows my end screen that's going to pitch my lead magnet and then it's going to have the best video for the viewer. That's all I do. I save that. Then also, I put a card in here as well. Let's have a look at my Tim Pitman YouTube. I grab this URL because this is the squeeze page I want to direct everything to go back into cards, and then I add a link. I tend to add the link and then hit Apply. I probably add this in the first 5 seconds. Because if somebody then bounces, they've got the opportunity to get that link. What I want to do is go back into Share drives into my branding, into my YouTube branding, and then I just want my avatar there. My nscreen which goes straight through. Then all you can do is download now and then free YouTube Jump Start guide, something like that. You've got the card titles, YouTube, jump start guide because I'm going to be talking about this in the video. So when people see this, they know what it's about. In the first 5 seconds, this is going to pop up just here in the top right hand corner. You could add it at the end as well if you wish. But the other thing I would be doing here is I would go through into the cards. I mentioned one of the other videos towards the end. I would scrub through here and identify when I say, Hey, I've got this other video and then what I would do is add a card. I would add the new video, and then I would just link it up to the studio setup, which was my full studio setup here. You can see simple YouTube studio setup. I'm going to make sure that's in the right place after this video and I might do some more tweaks but pretty much that is it. You've got all your end screens and cards, you've got it scheduled to go out, and then you go back into your studio and it is good to go. 13. Positioning Your Free Opt-In Product Everywhere: So by now, we have built our channel out. We've created some guide to give away in exchange for an email address and put that system in place, and then we've learned how to create content to consistently pitch that link or that lead magnet. Full caveat here, this video is just going to show you all of the different ways you can link out to your different squeeze pages. Those URLs that you keep building out, if you think of another guide that will help somebody in a different way, if you're talking about another slight topic, then you can build out multiple opt ins. Now, YouTube will not like you for linking away from YouTube. YouTube cares about watch time. So full caviat, I'm assuming if you've bought this program, you want to generate leads. You want YouTube to build you a list. Now, that's what I'm doing and that's what I have done, and that's how I've built a business off the back of YouTube. That's why I have a relatively small channel, but I've made six figures in business off of the back because I'm just offering free guides every single week. That just compounds as people increase in your watch time, you're just going to see an uptick in the amount of emails that come into your world. Then you can follow up and have that relationship over time and then position your products and services with them as you build that relationship. I'm just going to show you where I position my links. First off, then in your about section, you've got an opportunity here. It's free text. I sometimes put a link in here, so people can actually copy this. This is my workshop. If people were to copy the text, it's not clickable, but people could go over to my workshop and if I've talked about my workshop, this is a workshop to help you learn how to earn your first $1,000 of online revenue without having to start from scratch. It's a free on demand workshop. They might be interested in that. Another place you have got some links here. Now, you've got the option to put multiple links inside your YouTube studio. But what I've done currently, I'm just testing this one I've built out in my Kajabi. I've got a.com profile. This is like a Linktree, so you could use this for socials, but I'm trying it here and if people want to build a business, grow an online audience or deliver digital products, these are actually linking out to different products. Then I've got an email capture system in the bottom here, which is my squeeze page here. So it's up to you your strategy, but I would definitely say use at least one link. The more links you use, the more confused they might be. If you just put one link, it just shows it here as profile. I'm getting a lot of clicks on my profile because this is your link in bio. These are the places on your channel where you can put your links. Now let's go to videos, and I'm going to show you exactly where I put them in every single video. Once you get monetized, once you pass that 1,000 subscribers and number of watch hours, you can link out using cards and all that stuff. But what I would like to do is show you the strategy that I use, not necessarily the only strategy, but I'm going to show you what I do. This let's skip this ad. This is my highest viewed video. What I've done is I've put a card in the first 5 seconds that links out to my tools checklist. I'm talking about a tool here. This is a Zoom web in our tool. Your lead magnets must be relevant and attractive enough for people to go, Oh, yeah, that's what I want and then click on the link and go and get that thing. You need to pitch the benefits of each lead magnet. You can pitch at the start, you can pitch at the end. In the middle, it's entirely up to you. But at the very least, at the end of each video, my main call to action is going, click on this and go and download that free thing or go and watch that free training. The first places I put it then is in the first 5 seconds, I just have something coming up here. This is my fol download free tools checklist so they can click on that inside the video and then it takes them to once more. There is a squeeze page here. And if let me just refresh this browser so I can actually show you before I expand the dialogue here in the description, there is a link above the fold. This for me is important because not everyone is going to click more and read more about what this video has to offer. I always put a squeeze page link. Again, the squeeze page links that you use try and make them super short. This is just my domain forwardslash tools. My webinar is Fordslash Workshop. Just try and use a shortened URL wherever possible, so it's easier for you to say and link to. If somebody's reading all of my description, again, there's the link at the bottom. I don't link out to too much, I just link out to my squeeze pages. Then here I've put in a comment, grab my free checklist, and then I've pinned it to the top. Again, this is always going to be out of these 65 comments, this is going to be the first comment that they see. Again, it's a clickable link so people can link out to my checklist. Within the video then, if I just click Play, I may mention it somewhere through some of the videos, but at the very least, I have towards the end, I have a graphic that comes up on the screen. You can do this in most video editors. Go to timpeatman.com forward slash Tools. I physically say these words, so YouTube will transcribe it, and then I'll pitch the benefits of this. Again, if you are able to link out to a landing page. If you're part of the YouTube Partner program, you can put an end screen in here. These cards, they are only available to link out to your website. Any of these dynamic elements within the video, I think you have to be a part of the YouTube Partner program, which is over 1,000 subscribers. I use this to its advantage, but at the very least, you can have graphics coming up on the screen. You can physically call them to action, and then you can put links in the descriptions. There are so many places where you can link your squeeze page up. I recommend to use them all. Again, this might harm your watch time because you're taking people away from YouTube. But I'm okay with that. You've just got to ask yourself the question, what is my strategy when building this YouTube channel? If it's to generate leads for you to then follow up with and generate then sales thereafter, then this is a very good strategy. It has worked for me and a lot of my clients. So this is all I do, no less every week, I put out minimum of one video a week, and then I heavily pitch a lead magnet. I provide value. I try and show up for searched terms, so I show up in search, and I'm showing up in YouTube and Google and it just compounds over time because the more video watch times you get, the more people are going to click over to your links and add their email to get your free guide. Think this is all you have to do one video a week, show up, pitch a lead magnet, and then it compounds over time, and this is the way to grow your email list from YouTube. 14. Building a Consistent Publishing Schedule: Now we're going to be talking about delivering a consistent publishing schedule. How to be consistent with your content. We understand what to do now week in week out, but I want to emphasize that this is a long game. You need to be thinking in terms of months and years. If you can produce content on a weekly basis. All you need to do is plan for week in week out and you do that by keyword research, identifying what people on YouTube are searching for that you can help them with that's in your market space and then offering up great content in terms of video and then offering them a very clear next step if they want your free opt in product. Basically, I'm going to talk to you about the overall goal. So look at your analytics within your channel. Once you start having some analytics, what I'm going to do is I'm going to go lifetime, just give you an idea and then I'm going to go content. What we're trying to do is build your YouTube channel as a discovery tool. If I click on all content and scroll down, this is the only funnel, if you want to call it that that I implement. This is the number of impressions, the number of views from impressions, and the number of watch times. To try and get email, we need to increase the number of impressions. We need to increase the views from impressions, and then we need to increase that watch time. The more people you can get watching your content, the more people you can educate in this space and then offer a clear next step. So to produce content over a monthly, quarterly annual basis, a great way of doing this is to have playlists. Think of your playlists as buckets. If you had one marketplace that you were talking to, try and niche down. But if there are different areas in that marketplace you can talk try and create content that you can batch into playlists. For example, I talk about Kajabi a lot because it's the platform I use. I talk about YouTube because it's the platform I use to actually grow my audience. I talk about my own business style, solopreneurship, and some of the systems and the frameworks that I use, and I interview others on a podcast. A successful entrepreneurs that I want to learn from or want to show my audience and I interview on a podcast system. These are quite a few of the buckets that I talk about. If you want to spread out your content, it's good to just mix and match. Don't just have one month or one quarter talking about one element of this because it'll be quite lopsided. Try and mix it up and keep it varied, you're talking about lots of different areas within your wheelhouse. Now I do this. I plan in quarters. In my folder structure, I've just got my YouTube videos, I've got my years planned out, and I plan quarter by quarter. Let's look at 20:23. These were the quarters. Let's look at four quarter. I did a series zero to Kajabiia that was October and then November and then into December. Let's look at Let's Let's look at 20:24. If I go back out again and then let's look at ir quarter. I had all of these planned out. Now, in each of these folders, I then have the video, the thumbnail, and what I upload to my YouTube channel. Now, what I would try and do is list out or do some keyword research and try and create 50 different topic ideas. Once you have those topic ideas, try and place them into batches of ten to 12, ideally 13 because a quarter is 13 and then have them listed out in some folder system. What you can do is when it's coming close to recording that video on that certain topic, you then dive deeper into the keyword research from how I've shown you, in order to create that full title, then once you've created the full title, you can then dive into the actual content. We're always starting from what people are searching for on YouTube, not just what you want to talk about. Your channel is a search engine for things that you can help people with. Once you've done that, then I would really recommend focusing on the publishing tool when you actually publish content, you schedule it out. You're not there. Say, for example, I help people every Wednesday, my videos go live, so I'm not there on a Wednesday morning publishing all the time. I batch it out. If I was going away for a month, if I was traveling without great Internet connection, I would record four videos and then schedule them out, and then it just save you so much time and effort if you just schedule them out, and then you can actually do the thumbnails after the fact. You can do the description after the fact. But if you've got your videos ready to go and they're uploaded into these folders. For example, here, this is the video ready to go, thumbnail ready to go. The more upfront work you can do, the more you can plan out that quarter and batch your content so you don't miss any week's publication. 15. Analyzing Your Performance and Optimizing for Better Results: So lastly, then, I like to analyze your performance and optimize for better results. It is the last thing I always do is review everything I'm doing just to see whether it's worth continuing, whether it's worth discontinuing or whether it's worth doing something slightly different. So I'm going to look at some of my YouTube analytics and just give you an idea of what you should be looking at over time. Now, you can obviously only see this once you've created some content and published it out there into the world. That's why I say try and start, try and get a good idea of the strategy, set things up in the right way, and then just start publishing content, obviously with some keyword research. Now, the beauty is you can review that and tweak your strategy as you go. The fundamental should be the same, but it's the type of content and how you produce the video. Haven't gone super deep on content creation in this program. This is just building an email list with YouTube. But what I'm going to talk about now is some of the analytics that you can look at and actually get an idea of where things are going. What I would always do is look at let's look at lifetime. Why I want to look at is watch time. The YouTube currency is watch time. If you can get people more watch time or if you can get people on your channel to watch more and to stay for longer, obviously, YouTube will start to reward that. You can see here, I started over a couple years ago and it's just if you have targeted evergreen searchable content, then it will compound over time. You will see it happen. But notice a couple of dips here. This is a cyclical process over a few years. I could see it growing my watch time and then it dipped. Then if you have a look at the dip December 24, December 25, that's Christmas. I can see here that there's a little bit of a downturn in December, November, December, and then there's a dip because I can see again, there's a trend going down at the bottom of the dip, December 24, December 25, Christmas. But on the whole, I can see from bottom left to top right, it's going in the way I want it to go. Then have a look at your content, and then you can dive deep into whatever type of content you're creating and YouTube will give you some key moments for audience retention, give you some intros, top moments, spikes and dips, spend some time here, have a look at see what's doing well, what's above average, what's below average, just so you can identify what to stop doing and what to do more of. You can identify how viewers find your videos. I can see here because my videos are highly searched or search able, they're highly targeted for keyword research, YouTube search and external, which is actually Google, some of the top ways of people finding my content. Have a look at some of the top videos that I've done over time and just try and identify what made these so good or what made these rise to the top in your content creation flow. Again, if you look at all the main factors, if you want to 80 20, this whole thing the main factors here are try and improve your click through rate and then try and improve your average view duration. This might conversely go against what I've said before in terms of average view duration you want to increase, but we also want them to leave YouTube and go to our landing pages to opt in for our free products. There is a bit of a balancing act to play. But what you want to try and do is increase your click through rate. This is how descriptive your titles are, your thumbnails. Are they clickable to people just browsing from impressions? Then it's your average view duration. How long can you keep them engaged with your content whilst you're delivering value? Then in order to get that, the Northstar is emails off the back of your YouTube channel. What I'm going to do now is I'm going to pop into Advance mode and I have done quite a few number of videos on this looking at your YouTube analytics. I would just in YouTube, have a look at Tim Pikan YouTube Analytics and there's a few videos there that will go deeper into this. But just have a look and see where your traffic is coming from. Because you want to try and understand who your main audiences are. As you can see, mine is typically YouTube search, but now it's actually switching sorry, typically Google Search. Sorry, YouTube search, but now it's switching to Google Search. This is the first month actually Google Search has taken over YouTube search. Google is a very, very long game. As you can see, the first year or so producing content, not really ranking in Google. These are my videos ranking in Google and then it's just going from bottom left to top right. Very similar traffic source with YouTube, but it's a little bit more and fluctuating. Again, if I have a look at this and then click Total, you can see, these are the cyclical processes going down into the Christmas period and then back up. But just have a look, spend some time in this area. Have a look at your content, see which videos are doing well you can explore all of this. You can export into CSV files or you can export into templates. But have a look at the impressions click through rate. You can click on that and then sort by highest to lowest. Then if we're looking at lifetime, we can look at some of these impressions click through rate, like 9%, 11%. Make sure you have a lot of views before you actually take the impressions click through rate. If you've got two views and two impressions and then one view, that's 50%. You want to try and look at the ones with the most views, but have a look down here and see which ones are converting the best and see which ones have got the biggest average view duration. If you 80 20 this whole thing, just focus on those two metrics is improving your click through rate and improving your average view duration. So there's been a lot in this program. Hopefully you've found value in this and you've got some ideas to build out your own channel. But the idea or my strategy is to build a YouTube channel to generate emails. What do you do with those emails? I'm going to I'm going to leave you with a download. This is my stupidly simple new subscriber sequence. The idea of getting emails is not to just build your email list. It's to then engage with that email list. So for your first few emails, reach out to them personally. Do what can't scale, send them a loom video. Welcoming them into your world and then offering ways of helping them. That's what I did initially when I had a few people opting in. But as you grow your email list, you can then automate a response. So if you have any email auto responder, again, shameless plug for Kajabi. I have a 30 day trial, go check it out. It does all my emails for me. Download this guide, and I'm going to talk about my stupidly simple new subscriber email sequence. I'm going to talk about what you should say on day one, Day two, Day three, day four. I'm going to give you my templates. Do not copy my templates, but they're just examples. If you have opted into my list, you will have received these on a regular basis. I just have an email welcome sequence that nurtures people and then it positions products and offerings and affiliate links. Whatever you have on offer, whatever you can start doing, start with one on one coaching. Start with group coaching, start with a mini course. It's up to you how you want to then provide value and serve people on a deeper level. Once you collect the list of emails from your YouTube channel, don't just forget about it. Don't just not email them. You want to be in their inbox, you want to be sending them emails. When you have a promotion or when you have a launch of a product or service, you can then go out to them and then position offers, your products and services in front of your subscribers.