YouTube For Beginners

1. Class Preview: Hey. My name is Jeremy, and I'm a designer and YouTuber from Sydney, Australia. I've been on the platform for over four years now, and I want to share with you all my tips and secrets on how to grow a successful channel. I've successfully grown my channel to over 10,000 subscribers, more than 850,000 views, and roughly around 1.7 million minutes watched, which is totally crazy, and in this class, I'm going to be showing you how to create your channel from scratch, how to build a nice presentation, how to create a playlist, how to use the settings, how to understand analytics. I'll be showing you how to get ideas, using keyword research tools, and certain plug-ins that I use. I'll be showing you ways of downloading music, royalty free, so you can put them in your videos. I'll also be showing you a bit about my editing process, and some software on how you can edit your own videos as well. I'll show you how to get monetized, as well as how does the revenue work on YouTube. I'll be giving you all my strategies and tips, on how to create good content, creating good thumbnails, and overall increasing your subscribers views, and overall increasing the revenue, on a successful channel. In this class project, what we're going to be doing is we're going to be creating our first channel in YouTube. All you have to do is set up your channel, create a banner, and then upload your very first video, and then I can give you a feedback on that in the class project, and on top of that, there'll be resources and templates in the resources section, where you can download, so you can make the project really easy and super fun to do. I'll see you in the class, enroll today, and I look forward to seeing your YouTube channels. 2. Expectations & Why Start Youtube?: I just want to talk a little bit about expectations on YouTube. A lot of people see viral videos or they see big names like Pewdiepie and stuff like that. They really think that YouTube is just a one hit wonder, where you just going to make content and people are going to love it and you're just going to get a 100,000 subscribers and a lot of money but to be honest, it's not like that. You really actually have to work hard. It takes a lot of perseverance and patience and a lot of consistent quality content. It takes time to build that audience up. Don't expect to just magically get all these subscribers and all these views overnight. You can create great videos that can be viral and it can grow really quickly. That's totally possible. But don't go into YouTube thinking that, it's just going to make me money. First of all, don't do it for money. Don't do it for fame and don't just do it, because to please people. You want to go on YouTube because you want to grow, because you want to help others, because you want to share value with the world and actually help people grow. Really that should be your focus. It should be to develop something. Personally for me, I love teaching and I also love helping others. Not only that, but I love building my own design business so doing content and doing each year, actually help my design business grow. Not only that, but it provided me with another income stream which is really cool. Not only that, but when you teach, you actually solidify your knowledge so when I'm learning new techniques or new skill, and I teach it in a form of a tutorial, I actually get to learn and grow my mind because I retain that information that I learned from a class or a course or something, and I apply it straight away and then I even grow, so it's a win-win for everyone. YouTube is a great platform anyone can grow on there. But it's going to take time, it's going to take effort, it's going to take research, it's going to take quality content but you've got to start somewhere, just start now because even my first view wasn't even that good. If you look at me now, I'm creating really great content but I just want to tell you guys, don't give up because a lot of people give up, early on but you can make YouTube a great source of income, a great source of knowledge, a great source of self-development, and be able to grow your personal brand and attract clients. When I first started on YouTube my one goal was just to create content and just to start. My first video was not that good to be honest, you can get watch it. It was pretty bad but on with it at the time of creating, you get better and better with each video, you get better, with your editing process. Your workflow speeds up, the quality of your content and information grows because as you self develop, you learn more, you grow more and you learn how to speak confidently to the camera, or maybe you do tutorials, maybe you get due to tutorials even faster. You learn English better off so you can speak clearer also. It's a bit of a process so don't give up too quick because it's going to take a bit of time to improve. You've got to make time to constantly improve your process. Ask questions like, how can I make the editing faster? How can I make my thumbnails pop a bit more? How can I make my audience engage or comment more on my videos when I post them? These are the things that you need to ask yourself in order to get started and grow. Another thing as well is to just focus on your strengths. Maybe you're a logo designer, think of ways on how you can actually do a tutorial or teach someone how to do a logo design because the thing about YouTube is a lot of beginners go on YouTube so majority of people are browsing they are either looking for entertainment or education pretty much so if you can teach something on one of your skill set, something you made, maybe you're photographer, maybe you're a wedding planner, maybe you do films, short films. Within all these different categories even if you're not creative, it can be accounting. You can teach techniques or tools or skills or ideas within that framework or category. You don't need crazy gear, you just need a computer, you can use your iPhone, you need some decent lighting and you'll be able to create something that's useful for people. The best thing is just start, take action. Don't wait too long but as you learn, as you grow and as you keep creating, you'll get some more ideas and you see how to improve yourself along the way. 3. Youtuber Mindset: Another important thing that I feel that should be mentioned is that you need to have a certain type of mindset if you want to be a YouTuber, most people go into YouTube thinking that it is going to be a fun little project. You can treat it as a hobby. That's totally fine. There's a lot of people that have small channels and they just love what they do and they love sharing it with the world. That is totally cool. But then there's another side, if you really want to make it a full-time career, especially for me, like I am a designer and I do design full-time and YouTube is a part of my business, so I treat it as a business thing. Obviously, I'm impacting and influencing people, which is really great. But you really need to have the mindset and the discipline to be able to be in it for the long-term. You're going to have a long-term mindset because YouTube is not a short-term gain. Even when you upload videos, it does not even get a lot of views straight away because what happens is the algorithm is a process where, over time people can view your video. It depends on many factors like on trends, depends if your videos get recommended, and there is all these other factors. But I just want to focus on mindset. Mindset you really need, to have discipline, especially when it comes to creating content. You need to be uploading at least every week. I would say at least one video every week. I was doing that for a few years and there are a few weeks that I do not do it because of the holidays or I have client projects and stuff like that. But I make an effort all the time to make at least one video a week. But when you are just starting out, it is even good to even think about doing a series where you can do maybe five videos in one week or just build up your channel and build up the volume of content you have. But you really need to get in that mindset of "I need to be consistent." You need consistency. That is the only way you are going to grow over the long-term. Consistency and discipline because sometimes you might not feel like creating content, sometimes you might feel down because, you are not getting views or subscribers and you might be like, oh, this is not working, but you've got to push pass that dip because sometimes you might have a dip, but you've got to push pass that, so it goes back up. Then what happens over many years? The curve starts to go upward like this, so it becomes exponential growth. But it doesn't happen overnight it happens over a period of years. Even for me personally, I have been doing this for four years straight, and to be honest, it's been a lot of work, but at the same time, I've enjoyed it, and sometimes it was challenging when I was too busy or sometimes I didn't I have ideas, but I just kept pushing and put as much effort as I could. Now I have reached 10k subscribers and I am so thankful, but it is super awesome and fun at the same time. You need discipline, you need consistency, and you need to have a system. When you have a system every month of doing batches of contents. So sometimes what I will do, I will shoot five to 10 videos in one or two days and do the editing in a short period of time, then you can schedule out your videos for the whole month or two. Then you don't have to worry about it every single week. That is another thing, you need to find a system where it's easy for you to do all the recording in one hit, even maybe if it's on the weekends, maybe you do not work on the weekends, maybe try on Saturday or Sunday afternoon or something where you can pop out that content. Then do all the editing, maybe on the next day when you are feeling more fresh and then do all that and then upload it and then he can pretty much, schedule it out. You've really got to think ahead on how you can maximize in being more efficient because sometimes you only have a little time just to multitask and shift, especially if you are running a business or you work part-time, you got other things to focus on so you can not always focus on YouTube content, so its good to do batching and have a system where editing is really quick, and even sometimes if you need to hire that help, you can go and find or probably outsource some of the editing. If you are that type of person, and you believe that or maybe you have got other. 4. Ways of Making Money: I just want to share a few ways on how you can make money on YouTube on top of ad revenue. You've got to have a business mindset. You're going to think long-term because YouTube is a long-term gain, it's a long-term investment in your business and in yourself, so you're going to think long-term, how are you going to grow yourself. Obviously, you can make money with ad revenue but there's a few other ways, one of them being sponsorships. Someone who has a company, maybe it's like Sony and maybe you're a videographer and you review cameras or something, Sony could send up a new camera that's coming out and you can review that product and typically, if you have a big channel like 50,000 subscribers or over 100,000. Typically in that and a higher range. I would say after 10,000 you probably start getting more sponsorships, but sometimes you have to reach out to people but sometimes they reach out to you and you do a review and they can actually pay you to do that review. I know in the gaming industry that's a big thing is also as a new game come out. For example, like Assassin's Creed, that's from Ubsoft. They'll pay creators to play the game, tests out the game play and actually review it and they'll get paid for that sponsorship, so that's one way. Another way is actually selling merchandise or selling products. Maybe you're a YouTuber, maybe you're an entrepreneur and you talk about how to make money from real estate. Maybe you have like an Ebook on how to sell houses effectively or something like that. You can sell that product on your another social platform, and you could maybe create a promotional video on YouTube that will lead people to that product on your website, whether it's like an Ebook or maybe you're a gamer and you sell t-shirts and like caps and hats and all cool pins or something. You're going to think about what are some things that you can put on merch, obviously it's not for every industry, but that's something that I see a lot of people doing. Another way you can earn money is actually doing teaching. Obviously YouTube, you do teach tutorials, but maybe you want to go more in depth where you can coach the students. You can help them better. Maybe there's more content a lot of more practical stuff instead of a short tutorial, so you can teach on sites like you Udemy, Skillshare and teachable sites like that where you can actually teach and use some of that YouTube audience and use that in a course where you teach more detailed stuff that's not the same on YouTube app. That's something that someone can take away from. Not only are you going to grow your audience and build a deeper relationship with your fans. But you can actually expand your audience into other groups because you've gone on other platforms like Skillshare indeterminacy create those courses. I'd say those are the three top ways, other ways that you can make money from YouTube and is probably the last one, is you can actually make money from donations or even setting up a patreon. I see a lot of big channels I set up a patreon and people can pay like five $$5 a month, $20 a month or $50 a month. There's different tease so the bottom tease, someone might get a shout out or they might get a personal thank you, or it's access to in-depth content or extra resources that are not actually available in your class. For example, there's a guy named Rossdraws. He's a concept artist, is really awesome and he has great work. What he does in his patreon is, he does tutorials in Photoshop itself adapt. But then what you'll do is you'll create templates and he'll give you the [inaudible] of file for those people who are subscribed to his patreon so that's a monthly recurring revenue as well for him that I feel like is a really good way to give a bonus to your audience, but also expand your revenue sources. But that's just some ideas that I feel like you can start off doing as you grow your channel. 5. Camera Speaking Tips: One of the things that people usually struggle with when they start off YouTube or they start off vlogging and things like that, is mainly talking to the camera. To be honest, it does take practice and that's my first point. You need to practice, you need to just start. My first 50 videos weren't that good, I would speak at the camera, I would be a bit nervous, I would be slouch my shoulders, the lighting wasn't good, the audio wasn't good, but majority of the time I was too shy to look at the camera and speak. Now I'm very confident and I know who I am and I'm able to speak very confidently, I'm able to project my voice as well, but it just comes with practice. Once you take action, keep doing it every week, and all the time, it will become easier. One of the tips that I do give is that if you're on Instagram, you can actually practice doing Instagram stories and I typically do that a lot because the videos are short. They seem genuine and raw so it's a lot easier just to quickly press a video and just do it, so that's one way to actually practice. Another way is just shoot videos, just start posting it and at the end of the day you can always delete them on your channel later on or you can keep them. But to be able to really reflect on it is watch over the video back to yourself, can you clearly understand yourself? Is it easy to hear what you're saying? Are you projecting your voice? Do you sound confident? Because if you don't sound confident and people can't hear you project your voice, they're not really going to trust what you're going to say and if you claim to be an expert, it's not really going to work. My second tip is posture. You can see now I'm sitting on my chair and I'm not like leaning back like this. I'm actually standing up straight like this. Another thing is that I can stand up and obviously, you probably can't see me now, but you can stand up and talk to the camera, that's another way to do it. Because when you're standing up, you just feel more energized. Another way is if you're a vlogger, you can actually go for a walk or walk around, that sometimes helps people get the energy and able to project their voice a little more. Posture is very key, it helps you speak clearly, open your chest, give more air into your lungs and never do it, its not like slouching or doing this, sometimes you might not be able to project your voice. I reckon number two is very really key in that. Another thing is position, so when I say position, I'm talking about the positioning of the camera and also you looking directly at the camera, you got to stare right down that barrel, right into that lens. Yes, it's not a person it's just like a camera and it's just like technology and stuff like that and just the middle frame but at the end of the day, you need to look in the camera. Don't be like or, like looking around and stuff because that's not going to boost your confidence. People are not going to be engaged with what you're telling them and more on your content. You need to look down at the camera straight ahead and be able speak clearly what you're trying to do. Another thing as well is a good tip, is that if you struggle to remember points, so sometimes people do scripts and they have a teleprompter, I typically don't use a teleprompter, I don't even have one actually, but I typically write notes on my Notion app and then from there what I actually do is I just summarize it. I write three points, I'm just using a hotline pen, you can use a multiliner pen or maker. You can see here, typically just go for black one and then I'll write my notes like tip one, whatever it is, and then I'll write another tip. Then what I do, I'll grab this and then I'll go ahead and stick it on the camera. Then I can remember, okay, I've got 1,2, 3, three points, five points, whatever it is. In the middle of the video, you don't have to stop and start and you can record it all in one go. I find that just getting a packet of cheap posted notes just get a simple little [inaudible] marker. I felt tip pen would do, so you can write down your tips and your point there. Then when you're talking, you can remember your points really easy and you just go off the bat. Yeah, just it would be what's for mainly not vlogging situations because you might be walking about but if you're doing certain videos where you're talking at the camera. 6. My Video + Audio Gear: I just want to share a little bit about what type of gear I use both video and audio and if you don't have that much to invest in gear, that's totally fine. Just use what you have around your house. Maybe ask your friends or parents if they have something spare that you can use and over time you can invest in some better gear. I'm going to show you some things that I use and I bought. We'll start off with audio first. The first thing is my main mic that I use for tutorials, and this is the Rode NT-USB mic. Hopefully you guys can see that. Obviously I'll put pictures and stuff on the slides so you guys can see it on the video. It's a USB mic and I can literally plug in into a PC or a laptop or MacBook and also plug into here and it's great sound quality. It's actually better than the Yeti mic, I believe. But also they really pretty good mics but this is the right mic, cost around $200 and then I bought an arm as well. This cost about a $100-$150 as well. All up, you'll play around $200 for this little arm and the mic, and it's really good I can extend it and move it around. If I want to do a tutorial, I can also adjust this and move this and spin it off. A cool extension that the Rode mic has is, it's got this little tripod stand here so I can unscrew it from the arm, place it on here. So if I'm doing a podcast or a video and I can just sit there and talk to it. I feel like this, it's worth the investment and I think Rode mic is the best mic if you want to do tutorial style videos. The land mic I use is actually called a Boya. I'm going to take it out by its very long, you can see it's very messy because it's like six meters. It's actually called the Boya, it comes with this little bag, I bought it for $20 on Amazon. I'm pretty sure it's made in China, but the quality is actually really good. It comes with a little wind guard here for your mic and you can see I can attach, sorry for these cable management, but you can attach it here onto your shirt like so and I just put this on, you can put that on like is and then obviously, you can use plug in into your phone and also plug into your DSLR camera. So you can use it for both situations. That's why I really liked this microphone and all you need is just a small little battery and I'm sure if you get it, you'll know which one it is just like a little gram on and yeah, you can switch it. It has one little switch there. But overall, it's really good it's got a long cable, as you can see, it's hard to tie up so I just left it messy but that's the Boya love microphone. Then for the other audio, I use a Rode video Mic Pro. There's a couple of versions of them. One, there is a more portable version which I think is cheaper. The Rode mic pro is around $180 I think, but that's the one I'm using now on my camera and you can see if the audio is very clean. Obviously I'm a bit further away from the camera so if I got really close the audio would be better. But the Rode mics are just unbeatable I think they're the best brand when it comes to audio mic. So I feel like it's a really good one. Right now I'm going to jump onto video gear. So at for the moment, I have a light and sometimes I use this if I'm doing video shots that is in a dark place. The brand is called Neewer, and this is the CN-160. It's got a little pretty much diode that I can turn up and down as you can see there, it gets really bright. I can also take off this diffuser guard and pull that up and you can see the LED lights, and it's a really good light cost me about $30 on Amazon. I'm just going to slide that back. It also comes with a shoe mount at the bottom here so I can attach that onto my camera. A cool extension that I bought as well is, there's this double hot shoe mount and this allows me to, I can attach this light here, and I can put a microphone here, or even a camera or whatever else. It's a really cool attachment that you should buy, I got it from Amazon was like $10 and obviously comes with two of these little hot shoes that you attach onto the screw and you can spin it and this is a really cool attachment. One of the things I use when I'm using my phone to film video or stuff like that is, I use the Techo lens here and you can see it comes with a little cool bag, which is nice. You can see here I've got the Techo lens, it's a wide-angle lens which I like and has these big giant clip on the back so you just press that clip and I can attach it onto my phone, which is really cool. I can also spin this off and it becomes a micro lens, which is really nice. I simply use this when I'm doing maybe a Facebook live or Instagram live. Or if I'm just recording a video and I want to have a wide angle more in the shot, then I'll put this lens on and I feel like it's really cool cost, very cheap like $15. Then onto this tripod here, you can see this is called an arkon tripod it's just got three legs here and I also can bend these legs which are adjustable. I tend to just keep them straight because I like to set it on the table like this, and it's got an attachment here which I can move around and spin off. You can pretty much attach your phone into here and it's really great for your phone and it works really well when I'm doing like Instagram lives and stuff like that. Or even if you want to record a call or something, a moral code may be you drawing things so that you can place it down. I feel like it's a really good attachment. My main tripod that my camera is on, is actually a manfrotto befree cost around $300 and it's really cool, it's really flexible. It's also very lightweight and I can pack it down if I'm traveling and things like that. But it's great for the camera that I'm using and I feel like it works really well. Then finally onto my camera. My actual camera is a Sony A7 Mark 2. I've been using for like 4-5 years now I got as a gift from my dad when I was 21 and I've been using it ever since. I got the 55 prime lens on it at the moment, I haven't really invested in other lenses I've just used that when I'm doing this type of videos. But my main focus is tutorials, that's why i don't invest too much in buying different lenses and stuff like that. But overall, very sharp mirrorless camera, it's really great quality, it's 24 megapixels, and I can shoot in raw, which is really nice. It also does video pretty decently as well. That's my tripod and my camera and pretty much that's everything I use for my YouTube setup. Obviously you can get a little big bits here and there. But overall that's my gear. 7. [NEW] Best Vlogging Cameras: I want to show you the best three cameras for vlogging right now for my personal opinion. Number one, there's a new one that came out and it's called the ZV 1 from Sony. You can see here, some of the pictures that are on the left here. It's a really great cam but it's got a flip screen, it's got high megapixels, which are really cool. It's got a bit more features, for example, on the top end, you'll see you'll get this recording button, which makes it easier to press. They've also got some other nice bigger buttons there to switch, and also it just has an overall build quality which is really nice. The price for one is a lot higher from other typical vlog cameras, but the quality is there. I'm going to be waiting for the ZV 1 second version which they're going to be developing. The auto focus is really good as well, and it just overall looks really great. It's great for different types of vloggers, you can have it on the move. This one also comes with a tripod that you can get from Sony, but obviously you can buy your own one from online. But this is the ZV 1, you can see the really high-quality and they're really nice. The second one from Sony is the RX100 IV. You can see this is a bit more expensive, because this was from some of the early models of vlogging cameras, and that's why ZV 1 is specifically for vlogging, but this one was sort of a new way to create a vlogging cameras, it's really cool. You can see here some examples of the shots. If you want to find out more, you can go on the sites guys and just check it out. But you can see it's got F 2.8 lens, 200 mills, which is cool. Once again, it's good to know this new cool technology, auto focus and all those cool stuff. It also has a screen which you can flip as well, which is really nice. Next, will be the power shot G 7 x from cannon. This is the Mac three, they do have some cheaper versions. The Mac two, the Mac one, if you can still find one online. But this is great for bloggers and vloggers really, really cool. Twenty megapixel photos, and also a large sensor. It also has 4K as well. I'm pretty sure these Sony ones are also 4K, the ZV 1. If I just go back here and if we just look at the specs, you can see here, I'm not sure if it's 4K as of yet, but that's just that. Let's just go down here and check out the cannon, very similar to the Sony. You can see also, they've got the wheel on top left, 4K quality, 120 FPS, 24 mill zoom, LCD screen, Y5 Bluetooth, USB charging, super easy, super modern. It looks really nice as well. My cousins and a few other friends have used this one, they said it's really, really great. It can also be connected to YouTube, which is awesome. This is a cool setup as well, so you can either buy custom, tripods and things that you can hold the camera there. That's the Canon G 7 X, and that's pretty much my recommendations for the top vlogging cameras. 8. Using the Nano Teleprompter: Another cool thing to invest in is actually a teleprompter. You don't need to get those old-school ones that are really big and large and they cost a lot. You can actually just get a simple app, and I'm actually the app that I use at the moment. You can see here, it' s actually called nano teleprompter, so I'll just click on it. Hopefully you guys can see that. In fact, for Android that you can get on Google Play, it's only $6, so it's actually worth the money and the cool thing is with this, is actually, you'll connect to Google Docs and also Dropbox. When you upload a file, it's actually going to automatically load. You can see here, I can refresh the page and I've already put some files in my drive. I'm going to click on here and it's pretty much going to show the text. The cool thing about teleprompter is, if you look at a camera and maybe you're a person that just wants to do it in one cut and you don't want to have too many mistakes and like look at your notes, then this is a really cool way to put it there right next to your camera and just read through it. So if I press play and I can set the colors of the text, which is really cool. I'm going to click stop app. Then you can see it will start a timer and then it will automatically change. Not only what I can do is I can change the text size, I can rotate the phone as well, and that's going to move that way and stop scrolling down, automatically. I can also change the speed as well. This is going to help me, so when I'm doing a video or a course or anything like that, or even just a basic tutorial, I can look at my phone, I don't need to put up my camera. I can actually start to read off that and it's going to help me. Even if it's just dope points or you're reading from a script, I don't recommend just [inaudible] of the script, just had points there or some text edit really helping guide you. Obviously you can put a delay, you can change it out. You can also of course with this service that are going to add a floating section where it goes on your phone, which is cool. I will show that now, but that's fine. Not only that, but you can also have a remote settings that way you can actually have another phone or have a little object that connects with Bluetooth, and then you can actually set it to automatically scroll and things like that. It's really, really cool. It's got about 4.5 ratings everywhere. It's a nice little app, and I can even plus things and just type a title and content straight away. Even if you don't want to type on your computer, you can just go in your phone and type it up. It's just a useful app. I don't know if you guys can see, but I built my ring light there and I attach it to my tripod, then I put it next to my camera. That's going to help me speak because you won't be looking too far off, I want to make sure that I'm looking just right next to the camera. You can invest in the teleprompter which attaches on your camera lens. That's going to cost a bit of money, so I'd just recommend getting this cheap little app and then have a tripod or have a table or a chair, something you just put the phone there and it's going to be really helpful. It actually improve the quality of your videos. There's obviously another few apps if you're on iOS and Apple phones, you can check out the teleprompter Pro, and there's a few other ones, just to bit of a recession you could find those was the ease but overall, I've liked the app that I'm using now. It's affordable and it's easy to use, and now it's going to improve the quality of my videos and it's going to make things amazing. Check it out. 9. [NEW] Ways To Gain Subscribers: I'm going to share some best practices on how to get some more subscribers. It does take time to grow on YouTube, so implementing different methods and experimenting and testing things out will help you grow. Number one is doing collaborations. Try and find channels that are on the same level as you or a bit higher than you, because you want to leverage their audience. If they've got a fairly decent audience, then you can leverage that. But you also got to deliver value as well. If you look towards the screen, you can see Pixel and Bracket here. If I scroll down, I did a collaboration with him. He's got over 100,000 subscribers. I did a video. If I can find it, it should be somewhere here. You can see these flat design house it got 17,000 views. If I just play it you can see at the beginning. I'm going to show you how to create a flat design house here in Adobe Illustrator. Without further ado, please give him a warm welcome in the comment section. Take it away Jeremy. Hey my name is Jeremy, and I'm a designer and Illustrator. You can see I gave a quick intro, and he also shares my links in the bottom. He shares my YouTube channel, My skill share, my website. This is going to bring traffic. Think about it, 17,000 people potentially can click that and look at it. I also did another collaboration with another friend. This video only got 1,000 views or almost. On his channel, he has the other side of the video. Typically with collaboration you want to, as you can do, if you're creative, you can do one part of the video and the other person does the second part, and then you put your part on your channel and the other part on their channel. I'm not sure where he put it. It pretty much shared my channel at the start. You give each other that five, 10 seconds. Just see like, oh, hey guys, check out that channel. So collaborations are really good to help you grow really fast. Another thing as well is to start to ask for the subscription. So always asked for them to subscribe like or comment or just asks for the subscription because I feel like that's valuable as well. But remember that subscriptions are not everything views are important. But if you're always saying, hey guys, remember to subscribe, or if you have a little button that pops up, like I'll show you here for an example. So you can see I always ask to subscribe at the end and also have these buttons that pop up throughout the video. Whenever I see audience drop-off in a minute, like two, three minutes, I'll put a button there that goes up and towards the end as well. So I'm always reminding them, okay, click subscribe if you haven't already, it's a good reminder to do it. It's always good at the start of the video or the end, or somewhere in between to fit that in there. I think it's going to be really good. Don't be scared, just always ask and it's going to help you grow. Another thing is to blast on social media. So always share and hype up when you're launching a new video or releasing a new video for that week. What you can do is you can do these cool little template things. I've got to feel them from [inaudible] elements is one of the subscriptions I have. So if I double-click on this, I'll show you what it looks like. This is for Instagram. So you can see subscribe. It's just a mini primary thing so I can put it on my stories to show people like, have you checked out my YouTube because I'm always getting new people coming to my profile. I want to always make sure that they're seeing this because not everyone will see it on Instagram or Facebook or whatever. We've got another one here. So this is like if I want to promo a new video, as you can see, and that's what Instagram Stories is as well. This is just the template you can get templates from Crello, Invideo, which is super helpful. I've got another template here, so pretty much I can update them as I like it. It's a template in Premier Pro which I can just use and it's going to be really cool. So make sure you're always sharing on social media because you don't want to miss the opportunity to be able to share your content if you know it's valuable and good and people want to see it. Another cool thing as well that you can do to increase subscriptions. You can see in my videos in the bottom right, you get this little square that says subscribe. This allows people to click on the bottom right to subscribe. For example, if I go to this video, you can see if I put my mouse on the bottom right, it pops up a little subscribe button and because I'm already subscribed, it's grayed out. So to activate that, what you need to do is go to your back end YouTube Studio. You want to go down to settings. Then go down to "Channel", and then you want to go to "Branding". Now you can see, I've uploaded this watermarks, they call it Video watermark and it's in the bottom right. I can click "Remove" or "Replace" it. The sizing for that is 125 by 125 pixels. But I think it's something around that. I leave that there for the entire video. So it's always sitting in the bottom right, ready for someone to click it if they want to subscribe. These are my best practices for getting some more subscriptions and getting people to engage with your channel. 10. Youtube Growth Inspiration: So here are the top channels that I personally follow and have been inspired by over the years, I've learned a lot from these creators and influencers. I'm just going to show you these accounts and I believe they have tremendous value. You can choose to watch any of them. You might resonate with one personality over another, so that's totally fine, but they all provide value and they're really cool and they can help you grow your channel. Number 1 is Think Media, Sean Canell and his team, which they've reached one million subscribers, really cool. They post a lot of things about how to grow your YouTube. They talk about growth hacking, equipment and gear for your YouTube channel, editing and how to make money on YouTube. Really cool stuff. Think Media is one of the top ones that I watch. Number 2 is Video Influencers Sean and Benji, it's a duo channel. But obviously they invite guests, they have different conversations and collaborations. But once again, they talk about YouTube and how to grow your channel, and also do other fun collaborations and interviews which I think is really valuable. The third one, I've been recently following TheContentBug. She's been growing like crazy. She's on 79k. But I started following her when she had like think 20k. She's really cool, really friendly, and she posts a lot of stuff about YouTube. That's her niche. She tells you how to grow your channel. She gives you her secrets and all the advice on how to grow it from scratch. I feel like she's really cool, nice person to watch. Sunny Lenarduzzi, I don't know how to say it. But she's really awesome as well. She has a lot of courses and content, once again, around YouTube, how to make money on YouTube, and how to make it a full time thing. She's really cool with that, and also she has a YouTube business camp and other tutorials and strategies and tips, which I feel like are very valuable, really great content so definitely check out Sunny. Another one is Derral Eves. He's been in the YouTube game for a very long time. He's actually certified as well. He provides a lot of practical insights and things that you can apply to your YouTube channel as well, which I feel like is really cool. But he also does a lot of collaborations in channel reviews and stuff like that. So definitely check out Derral Eves, he's one of the most credible people in the YouTube community. Another one is Video Creators with Tim Schmoyer. He is really awesome. He's been doing it for a long time as well. He really gets down to the nuts and bolts and really helps you with your YouTube growth. He's really helpful and really a nice guy as well, and he's a family man as well. But he really shows you how to make money, grow your channel and he also has a free e-book as well, which I feel like is very valuable. So Tim is really cool as well at Video Creators. One of my favorites is Roberto Blake. He's awesome. He's been doing this for a while as well and he posts a lot of stuff not just about YouTube, but about creativity, about entrepreneurship, and how to grow your channel, making passive income, a lot of different topics, but I feel like he understands YouTube as well and he understands business and making content. So I feel like he can really help you out as well. He's got really nice thumbnails as well, which is pretty cool. Roberto Blake, definitely check him out. Then lastly, I love vidIQ because I use it as a plugin. Obviously it isn't sponsored or anything, but they actually provide really useful tips as well. Which I watch in some of their videos, and sometimes they do channel reviews live, which I feel like it's really cool. They do live Q and A's as you can see. But this is another good channel as well to boost your YouTube game. 11. How to Setup Google Account: The first step in creating a YouTube account is actually creating a Gmail Google account. YouTube is owned by Google, it's best to use their system, and I use Gmail for everything as well, it's a lot easier. You want to type in, create a Google account or create Gmail account on the Google search bar. It should be like the first one or one of these links, see my account, and once you click on that, you should come to this screen here, it will ask you to putting your first name, last name and a username. It could just be your name basically, and then your password is fine. Once you click "Next", it will ask you to verify with your phone number and then it should prompt you to some other stuff, and then you eventually Sign In. Once you have that Gmail account up and running, then you can go to youtube.com, and on the top right corner you'll see the sign-in button. You want to click "Sign In", and then you can see here, I've got my Gmail that I use in my main account is on this YouTube channel, but I'm going to do it on a different one. I'll go to my hello@jeremymura.com. I'm going to sign in here, and for you it will be your account that you just created. Now I've actually logged in with that Gmail account that I made. Now on the top right you see a little profile picture, you can click on that and then you can click "Create a Channel", as you can see, that's the first option. It has to be an account that doesn't have a channel at all. Then you should get this box pop up, you just click get started, and they also ask you a few questions. Typically you can create a YouTube channel based on your name that you made or a custom name. If I want to use my name, I can click that or I can use a custom name here as well. I'll select this one because I want to use a custom name. Then I can add a channel name. I can call it Jeremymuravlogs or something and I can click "I understand that I'm creating a new Google account", and press "Create". I really like the illustrations that I have as well, makes it more fun and it makes me more playful. Cool, nice work! Your channel Jeremymuravlogs has been created. Whatever your name will be or shop there, which is really cool. I then can upload a profile picture, if I click here, I can go to my brand photos. Maybe one of these ones, maybe that one out as often that cool, and then tell viewers about your channel. You want to put like a description here with your description, you want to be very clear and simple. You can just put something simple, it can just be a couple lines. Obviously, I want to appeal to your target audience. You don't have the write-off full big whole essay, but you can also put what they usually upload as well. if you want to tell people about your channel obviously prepare something and write it in there. Add links to web, it's your site. If you have a website, you can put your website, then you say I have jeremymura.com, I can do that. I can add my other URLs from Facebook, Instagram as well. I can put thejeremymura, which is cool, or if you don't want to do this stuff and I can click "Set up later", but I'm going to click "Save and Continue". Awesome, there we have it. Our channel is set up. You can see jeremymuravlogs, I've got all these parts of the channel here. My description that I just put up is there. My links are here as well so I can click Instagram and it's all connected, which is really cool. What you can start to do is actually start to customize your channel but we're going to do that in the next video. In the right corner you can see, if I click on that, it says jeremymuravlogs and I can click on my channel here and all the settings are different. If I want to Sign Out, you can sign out here. I can also switch accounts over if I click "Switch Account". You can see now this YouTube channel is under this email, my hello@jeremymura. But obviously I have more accounts which are my other site. That's how you pretty much set up your channel another thing as well. If you make a mistake with your display picture or you put the wrong name, what you can do as to change it. What you can actually do is click on your profile picture. You'll see the little camera button and then I'll say edit profile picture and the thing is connected with your Google account. Click "Edit" and it'll take you to another page, which would be able to change your name and your profile picture. I can upload, I click this button "Upload another photo" if I want. It should upload if it's a small enough size. You can do that if you're not happy with your picture, then I can click "Done" and add that. Obviously it takes a bit of time to update as well, it's not like instantly on your channel. You can see I changed my picture there. If I tick list little pencil button, I can go and change my name so you can see maybe I don't want mura, I just want JeremyVlogs like that. Press "Okay". You can also change your name and you click "Change Name'. You're limited to the amount of times you can actually change it. You can see I just changed my name. Now if I go back to YouTube, there's some other options here. You can see here clicking on top-right, click "YouTube". It should take me back. Now you can see my picture changed and my channel name is changed. You can see that then despite picture for my main account is there. I can go click on my channel and you can see it's changed and the name is changed, really cool. That's another tip as well if you made a mistake. 12. Youtube Studio: I'm going to show you the back end dashboard of your YouTube channel. This is my YouTube channel, and the best way to access the back end is to click this blue button that says YouTube Studio. If you click on the top right corner as well on your profile picture, you can also go to YouTube studio here as well, it's like a little cog with a play button inside of it. I'm just going to click back here and click on YouTube Studio and it should go into the back end. I'm going to just cover quickly the different menus that you have in the back end dashboard of YouTube, you can ignore these ones at the bottom, I'm going to show you that later. That's the vidIQ, which is my plug-in that I use for YouTube. The main dashboard that you have here is you can see you have your latest upload and it shows you all the views and the view duration and stuff like that, and also shows the latest post here. It also gives you YouTube news and other inside information from creative insider, which is like an internal YouTube thing. It's like they help YouTubers by giving contents. By that you have these other tabs here, Recent Subscribers, YouTube bugs and also some basic overview of channel analytics. But obviously this is the dashboard but we're going to go down to videos now. If I click down to the Next menu on the left-hand side you have all the menus here. I'll click on Videos and I can see all my uploaded videos at a quick glance. I can scroll down, I can change the rows. If I want to see more videos, I can click on the bottom right there and click 50, if I want to see some more videos. As you can see like that and pretty much it just shows you the visibility, is my video public? I can click it and change it to unlisted private or I can reschedule it. I can see if it's monetized, I can also turn this on and off if I want to unmonetize or monetize the video. But obviously you do that when you uploaded as well. I can see my restrictions, the date when it was uploaded, the current views, comments and likes versus dislikes on the very right there. Just a quick glance on videos, which is really cool. That's the video tab. You can also click on Live Video so you can see any live videos that you've done in the past as well and you can see I haven't done that many, which is pretty cool. The third menu is Playlists. I'm going to click on Playlists. It should open another tab like this. I can see all that playlists that I have created. I've got heaps and I can left-click on one of them and it should take me to that playlist so I can see the title which I can edit on the left-hand side so I can click Edit Title. I can also edit the description here by clicking that. You can see I can just type anything I want here and press Save. I can see all the videos within this playlist, and I can also click on the three dots to customize it or move it up and down and things like that. If I click Back, I can also click Edit playlist as well. The bottom on the right, it will take you to the same place. That's the playlist menu. I'm going to click on Analytics now. I'm going to break the analytics down in detail. I'm just showing you when you click on analytics, this is the basic page so you can see your current views, watch time, my subscribers. As you can see, it's all going up which is really good. I can see real time which is updated live, the current subscribers and my views that are coming in. I can see the latest videos and my top videos in this period, I'm going to break down all the menus here as well in advanced mode in another video, but I'm just showing you the basic dashboard when you click on analytics. The next one is comments. When you receive a comment, a quick way is to click on here and I can see the published comments. You can see here I've a comment here, I clicked the love heart and Reply and click, thank you so much. It's good to go through here and click on all your comments and like them and reply. You can see all these coming through like that and it's loading more. Obviously it's going to show my own comments on my videos as well which you can see with my name there. This is a quick way of seeing different comments on different videos and all those new ones. I can also click the top left, you see Held for review. If I click that, you can see sometimes you get a lot of spam or bots on YouTube, so you can see it's not going to upload it. I can just delete these ones and I can delete that one because I don't want that. I can also click on the third menu which is likely spam and yet we can say it's just spamming links. I can hide the user, I can flag it, I can just remove it. Let's remove it. Someone said thanks for this video. It could be a boy I don't know. It's not a negative comments, so I can just approve it. It should add it here so you can see it added it to the published part so I could just love heart that and just write, thanks. It's good to always reply every comment. That covers the comment section. We also then got the subtitle section. You can see here the different languages that you've added. Some of the captions or subtitles that's been added. You can see the drafts currently, the community so people can add their own subtitles as well, and the published ones. That's pretty much that menu. The next one is copyright. You can see it's keep control of the content. This is pretty much basically just teaching about the guidelines and the copyright, reviewing each video, so you can click, Agree and Continue, and then what it's going to do, if you get any flags on your videos or any requests, you're going to get messages up here to show that there's an issue. Especially if you're adding music and things that are free, you got be careful because you can't get a copyrights right or maybe you copied the whole video and put it on your channel, you got be careful of that. The next one is monetization. You can see on the overview, obviously it's connected to Google AdSense and I'll cover that in a video, but if I click More, you can see it'll take me to another page and I'll tell you how to earn money from YouTube. Then obviously, I'm going to show you how to do that through through Google AdSense, but that's that part. You can also see supers like we have super fans, I don't really had this enabled but people can donate, donations on a live or whatever like that. But that's pretty much channel monetization. The final menu on the left as well is audio library. YouTube includes a free audio library that you can use. You can actually use all these different songs. You can see I can use this and download it here and I'll download it to your YouTube library, even sound effects as well so you can add it to your videos. That's totally free. It's got a lot of free cool stuff, but it's good to just get started. I can always go to the top right and click Return to YouTube Studio. Now I'm back at my dashboard. That's the basics of the dashboard here, and then also you have settings on the bottom on the left and I can. 13. Channel Settings: I'm going to quickly show you some settings that you can change that can impact your channel. This is on the left-hand side as well in your back-end. You can see the bottom left it's settings with a little cog. I'm going to click the "Menu" here, and I'm going to show you these five things that you can do. In general, you can see I can change the currency. So if people give or donate via live session or Super Chat or a subscription type of thing, then you can change the currency. Mine is just left on US for now. I can also go to Channel as well. So in the Channel here, you can set custom default stuff. So I can click on "Customize channel" there but that's fine. I can select my country, so people can see my country. I can also set keywords as well. That's going to be good for SEO and things like that. I added a graphic and Illustrator but that's fine. I can always add to these and go, graphic design, logo design, Adobe Illustrator, branding, stuff like that. So those are some keywords you can add. I can click on "Advanced settings" you need to make sure, is your channel useful for kids? This is a by-law, the Children's Act. You got to be very careful that if my channel is not made for kids. Obviously my content is kid friendly. So I can say, "Yes, this channel is made for kids." But that's not my target audience. It's mainly 20-30 year old. I can just leave it on that setting. If I scroll down here, you can click "Off and On" on subscriber count. So if you don't want to display the number, you feel like it might damage your brand reputation when you're starting out, you can turn that off. That's totally cool. You can also delete or hide your channel and do all these other settings as well. You can also disable interest-based ads as well if you want, click on that. If I click on "Branding" this is where you can add a watermark. I can replace this watermark or I can remove it, I can place it at custom parts of the video. So if I want it at the end, it'll pop up at the end. I can also change it to a custom start. Maybe if I want it at five seconds or 50 seconds, you can change that. Or I can have it throughout the entire video. So what's going to happen in the bottom right corner, you can see if you add a logo or your icon, it's going to pop on the bottom right. So if people click that, it's going to subscribe them to your channel. This is another way to add your brand identity or logo which makes your channel more professional. The fourth thing is Feature eligibility. I just have these automatically enabled. Sometimes these menus, they're always updating them and they just become new but it's just automatic. That's totally fine. The third menu is really key and important. This is Upload defaults. Every time you upload a new video, it pops up with a title, description and a lot of other options. So you can schedule it, you can a thumbnail and all those things. Pretty much when you set a default, it means that these texts and everything I add here is going to be on that video. You can see here, I put amazing title here and then when I upload the video I can change this to whatever I want. I also have a custom description, so every video will have this and then I can edit the description in the other menu when I go to upload the video. You can see here, I just want this template so I don't have to re-create it every time. I can see I have all my links here, all the information that I want to share in my video. So that's the description thing. My thing is set to public. So whenever I upload a new video, it automatically sets to public. But I suggest putting it on unlisted or private and then in the other menu, you can always change it. You can also set tags as well. Maybe you're very niche and it's all about the same thing every time, I can put a couple of tags like graphic design, branding 2020, whatever. These are tags that are going be there every time you upload, but you can also always delete them as well. I'm going to go down to Permissions. With Permissions, you can always invite someone. Maybe you hire a manager or maybe you're a co-founder and you have a partner, you can actually invite someone to be a co-moderator on your channel. So if you click "Invite" you send the email and you can give them access. If they're a Manager, maybe they're an Editor on your text, a Viewer or Viewer limited, those are your four options. Maybe you're doing a channel for a client, you can actually set that up which is really cool. That's a cool way to add a moderator to your channel. Then lastly is Community. Once again, you can add moderators here, which is really cool. You can approve users, certain things as well. If you put your mouse over the little question mark, it gives you some other information there as well. I can put hidden users. Sometimes people spam or they swear or say bad stuff, then I can actually block them or hide them. Also, I have blocked words as well. You can see some block words, don't get offended I don't want negativity on my channel. You can actually just cut out bad words. Every time it's automatically going to block that comment from being uploaded on your video. You can also block links as well. If people try and spam links in your thing, then you can turn that on. I have it off because sometimes I share links or sometimes people share screenshots and I'm trying to help them with an issue or something in the Illustrator. You can also click on "Default" as well, and you can just leave those settings. Then once you like that, you can always click "Save". So that's the basic settings for the back-end of your YouTube channel. 14. Best Royalty Free Music Sites: I'm going to give you some sites you can use to get royalty free music. I'm going to show you some free ones and also some paid ones if you want a more professional field. When you search for music, you always want to make sure that it's royalty free. So that later down the track, you don't get copyrighted for one of your videos and also stay away from putting mainstream songs because typically they're licensed and labels and things like that and you don't want to get into issues with that. But obviously if you're a small YouTuber, it shouldn't matter too much but always make sure that it's royalty free just to save yourself later on. You can go on YouTube and type in audio library music for content creators. YouTube also has the impersonal library as well. If you type it in Google, you can download stuff from your own YouTube inside your YouTube account internally. You can see there's always free music that you can click on the video and you can download. If I just click on this one, for example, I'm going to show what we can see, there's a download link so typically you can download it from there and yes, that's pretty cool. Another good one is incompetech. This is royalty free music. It's like a one guy and he makes all these music. If you click "Royalty Free Music", you can click on the "Categories" and it should open up. You can see he got some music. You can download it here as well. You can see it's got a whole bunch of stuff. It's a mix of different types of music but there's not that much here but you can use some of this. Another good option is going on SoundCloud as well and you can see this account is a royalty-free music account. You can download some of these songs. But another thing you can do as well is if you find like a up-and-coming artists that you find on SoundCloud if you go on the right hand side, sometimes they'll have like contact or like inquiries or an e-mail and I would e-mail them if you want to use a certain track they have or whatever. You can ask them if you can use it for a YouTube video or collaborate with them. That's another cool tip as well. I typically hadn't do this method because I have a subscription, so I don't need to worry about this, but these are a few easy ways on getting free music for YouTube. The paid versions on these programs or platforms, I feel like are really good. I use epidemic sound, it's really good. You can see you can get a person licensed about $ 15 a month. If I click the "Pricing", you can see $ 15 a month and it's all royalty free music. You can monetize on YouTube, unlimited downloads and also as sound effects as well. If I go into my account here you can see I can browse all these different types of tracks. I can look up albums as well. They even have a YouTube content greater playlist which is cool. You can see so it's pretty useful. They also got sound effects, so also if you need sound effects you can get all these different ones whether human, cartoons, ambience, animals, all these different stuff which is I feel like is really good quality. Another one is from Envato market, its audio jungle. If you're going to Envato market.net and you click on "Audio", you can see it can go and look up these audio files and I'm going to go into my Envato elements account, which is a subscription where I get access to all these audio files. You can see here I can search in my music tab, I can search like music tracks, I can search with vocals, whats are, the speed of the BPM. You can search by different parameters and filters and then you can see I can download the track and these are all royalty-free. You can see it's really cool music here. I can use that for my YouTube and yes, subscription costed me about 15 a month as well if you buy the annual subscription. But yes, it's really good, high-quality tracks as well, just like epidemic sound. Another one is artlist.io. This is a professional one as well, royalty-free professional great audio. I have a few friends that use this as well. But you can see really good design that have a vast array of different types of music moods. You can see all these different types of moods as well. You can see that if I click on the pricing, let me just show you, it is a bit more expensive. But you can see here, the cheapest one is $ 12 a month. You get unlimited SFX. But obviously you want the audio one unlimited music not those sound effects. This is another good one as well and then there's also a story blocks, but they have a thing called audio blocks within that. They've also got video and images and stuff. Audioblocks.com, unlimited royalty-free music and SFX and these have really good quality as well. Simple UI to download and like stuff. Yes, I highly recommend all these ones for, if you want to get some higher-quality music, so you don't have to worry about anything in the future. But you can be safe and sound when you upload your videos. That's my top recommended sites to get some music for your videos. 15. Advanced Channel Analytics: I want to show you the advanced Analytics tab, and I'm going to just show you around and show you how to use it. Once you go to the Analytics tab on your left-hand side, you can see you got these tabs here. Then we've got the basic dashboards here. At the top left you can see overview, reach, engagement, audience and revenue, which just give us a view. What we want to do is we're going to go to the top right corner, you see this button, it says Advanced Mode, so I'm going to click on that. The reason why it's good to go and advance it because it breaks down a lot of the numbers and analytics of certain features and certain things, so then you can really dig a bit deeper. You don't have to obsess in just over numbers, but it's really good to check it out. Once you click, you should get this board popup and you can see we've got all these menus here, which are more than before. If you want to add more menus, you can click this more button and you can see some other features as well and it will give you the numbers for those. Another thing as well is on the right-hand side you can see it's going to show the data from the last 28 days. If I want to change that and maybe go like lifetime or 365 days for a whole year. You can see all the data from the last year, April 2020 from April 2019, so you can see that if I go a lifetime, hopefully it shows the data or the stats. You can see the lifetime when I started 2016 and then you can see all the little spikes and stuff. Then now you can see it's going really, really high, which is really cool. I can actually see my best videos. If I scroll down in whatever, buy on so I'm on video, I can see my best videos and my views. You can see these are my top video, see all the views, all the way down to 2000 views here. It also shows me my watch time, my subscribers, I've gained a 100 percent each, as well if I just zoom in a little bit so you guys can see you can see here the subscriber amount and the percentage, my estimated revenue. I've actually earned $2,920, which is pretty cool and it tells you how much revenue came from certain videos. Obviously, the more popular videos do well because more people click on the video and watch it, that's that. You can see some other videos did well as well. It all just depends on the ads as well, but obviously the ads are random event determined what ads you see. I'm just going to go back and click the last 365 days. Cool. I can get a traffic source. I can see when my traffic is coming. Majority's coming from YouTube. That means my title is doing really well if people are typing in the right stuff. I can see my watch time, my average view duration. View duration is very important because this determines how like an average of how long someone's watching your video and if people are dropping off within the first 30 seconds or a minute, it means you're not engaging them in the video or you contents boring or maybe it's click baiting didn't deliver on the title of what you said you were going to do. That's why you might have a low view duration. Once you get to see the view duration, then it really helps you make your videos more engaging and see how you can make them stay longer. You got all your traffic sources. If it's unknown or like external, that means it could be from my website or Instagram or Google. There are some things you can really look on what's working well. It's pretty cool, three million impressions, that's pretty cool. I can get Geography. You can see the biggest one is United States obviously the United States has a lot of people living there and India, Indonesia, the UK, and Canada. That's pretty cool. You can see all the other countries, see it's pretty global, that's amazing. I think that's super cool. Then obviously if you want to change certain aspects, you got some boss here as well. I want to look up something else, I can do views, I can do watch time, and I can change it. It will change the different types. You can see it will change the graph as well. If I change the graph, you can see all that. I'll click on "Viewer age." This will show you your age bracket. My age is 25 to 34 years, that's the prime in the younger people, so in-between these. Typically young people who watch my content. It's really good to understand that so, you can mix up the content. There's more males than females. If I click on date, these pretty much shows you milestones on certain dates and you can see the views, the content, revenue on that day. I've taken a timestamp, top of the thing. My revenue source. You can see you where the revenue is coming from. Subscription status, this shows you pretty much those people who have subscribed and who haven't. You can see subscribed and non-subscribed. You'll get a lot of people that aren't subscribed to your channel, but they watch your video because they found it or something. That's another thing to keep in mind, like how do you get more people to subscribe, it's a good question to ask yourself. Subscription sources. You can see watch page, my YouTube channel is big one. Someone on that new channel you want to make it look really cool and professional and really appeal to that audience so they can subscribe for more content later on. I can search by playlist as well. I can see my best-performing playlist. Obviously, I focus on illustrated tutorials mainly and you can see that playlist performing really well though the watch time is like crazy hours, look at that, the views are pretty high. The average duration is 220, so I'm trying to get that up to about three minutes, four minutes. I'm doing a lot shorter videos now because people just spend less time watching the tutorial. You can search by device. Device type will show you the type of devices, and so down on bottom here you can see TV, console, tablet, computer, a mobile phone. Obviously, computers probably number 1 and then mobile second. Ad type. You can see it's searching by ads and the thing is you can turn off certain type of ads. I typically don't use non-scalable ads. I don't really use that and I think it's display ads or bump adds one of those I don't use. The main source of income is going to come from skip-able video ads. You can see here this is where that main income comes from, is from skip-able ads and a little bit from the other ones. You don't want to put them all on because it can be distracting, especially when you're just starting out as a You tuber. You don't want to spam people with having ads on screen can get a bit annoying, so that's something to keep in mind. Another cool thing you can do as well, if you want to save some of these stats, you can actually export the file. If you go at the top right corner, you can click export current view. You can export into a Google sheets or CSV and get all this data because you see it's all in tables, and you will say that's your computer. Another thing as well is you can compare. For example, the top right, you can see these buttons as compared to, I'm going to click that and I can compare videos. I can also compare periods. I want to compare year over year. Because I'm clicked on the video tab, it's going to compare the videos from last see. I have to change this, so I click up here and I can say like 2019. This one I can say 2020. This is 2019 this is 2020. I can see the videos and the comparison. If I scroll down, you can see how many views. Last year, I got that many views. This year so far, obviously we're only in April I got 136,000, and you can see that tutorials that are doing the best. Last year it was these tutorials see, but now I've got this one which is a new one, which is doing really well. This is another cool feature as well if you want to compare certain things. If you click on the different tabs, it should show you the different tabs see. I can see what was working last year,what's working this year, how can I improve myself? How can I adapt? I can see here the UAE's is geography, still the United States. The revenue score. It's still coming from the same pretty much place. That's just another quick way so you can analyze your own data and really see where you can improve yourself. Then you might want to go back in history the top right corner and click X. It should take out advanced mode and now you are in the basic. 16. Revenue Structure On Youtube: I just want to quickly give you a basic overview of how the revenue works on YouTube. There's something called CPM, which stands for cost per mille, but it's pretty much cost per thousand and another thing as well the ads and the amount of revenue earn is based on your audience location where is your audience based is in America? Is in Asia? Like different places, your video metadata, your topics and things like that. Also is it advertiser friendly and a few other things. That's the main thing about the revenue. I'm going to show you a quick example. I thought a moment back in channel and you can see I'm in my channel analytics so if I just go back here, you can see if I click on Playback-Based CPM, I can see my estimated CPM averaging on the channel. You can see it fluctuates from low to high. You can see $17 on this day, two days before that was $12. It's always varying and the more views you get, then obviously it's going to increase your revenue. If I just go down here you can see my monthly estimated revenue here. It fluctuates as well so you can see it has been growing which is good. But sometimes it doesn't say the same, it's always a bit different. Another thing to mention as well is the ad type so you can see you're going to earn the most money from skippable ads or non-skippable ads. If I click on my settings down here in the bottom and I got to upload defaults and click monetization. I can see my channel, what's ticked on here so you can see here I've got ticked on skippable ads, overlay ads, display ads and obviously non-skippable ads as well. I can turn off whatever one I don't want. Because it's totally fine. I can also tick if I want the ads during the video, but I don't want to interrupt the tutorial, so that's why I don't do that. These two is where you're going to make your most money. Once you have got an established channel. That's just pretty much the CPM. I'm going to show you an example of my top earning videos. If I click on this video here and I can click on the revenue bar at the top here, you can see the revenue is actually growing, which is pretty cool. Obviously I click on CPM, you can see it's averaging. This day it earned a lot, $100 on 30th October, which is 2019, which is good. Then you can see the monetization there. The playbacks is very different. It all depends on how many people are watching it. How many clicks is the video getting and how many views per a thousand views. There's another cool tool as well on social blade. If you go to social blade and at the bottom of their site that had this estimated earnings or money calculator. You can actually in a roughly determine how much your earnings are going to be by views. This is daily views. If I do a thousand daily views, right? You see the estimated CPM, it can average for like $0.20 to $4 or even higher just depending on how big your channel is and how much you can earn. The people who have a million subscribers can earn a lot in the thousands. You can see the estimated monthly revenue would be around $7 to 120 and yearly projection, it gives you that estimations, which is pretty cool. That's just a cool thing you can use but I wouldn't trust it completely because once again, it all depends on the ad and how long someone watches that ad full. If they click on that ad and all these things, so it's going to be different every time. That's just like the basics of how the revenue works. The best thing to do is focus on creating good content and being consistent and over the time or gap. I just went into the advanced mode, you can see the estimated revenue and I can search by which or what videos are performing well. I can see how much revenue the video has generated over a certain time of period. This is the last 28 days, right? You can see the average CPM and you can see it tells you the average gross revenue per a thousand playbacks on which an ad was shown. It only works for monetize videos or monetized content. It doesn't work for non monetized views. It only works for monetized views. I can see how many playbacks so 25,000 which is cool. The views here and all that stuff. If Let's go the last 365 days. This is by year you can see the estimated revenue of the last 365 days is over 1,500, which is cool. You can see there my top performing videos, which is interesting. The playbacks average CPM was $19 so you can see each video is different and you can see all this stuff here shows you with the colors. That's pretty much how the revenue works on YouTube. 17. How to get Monetized + Google adsense: I'm just going to quickly show you how to get monetized and set up a Google AdSense account. Once you click Channel monetization on your channel in the back end, you can see there and you click on Learn more it will take to this back end page. But this is not Google Adsense. This is just the support by Google and it just shows you what you need to do in all the requirements to be accepted for the program, and it tells you ways to make money as well, and the requirements you need. In order for us to do this, you need to meet a few requirements. I've just got this from YouTube Creator Academy. Just to summarize it. [inaudible] you'll need to have an account that's not banned or suspended or anything like that, needs to be all good, you need 4,000 watch hours in the last 12 months, you'd have 1,000 subscribers as well. Need to sign up for the partner program terms, which you just accept in your YouTube account and sign up for Google AdSense as well, and then you meet the requirements of the YouTube partner program. The first main thing is you need to sign up for Google AdSense. Type in Google AdSense in Google, and you can see this is what the page looks like, and then what you want to do is you only click Get Started. Once you do that, it'll take you to the second page, which is the Google Adsense sign up. You need to put your website history. If you have a website or portfolio or something like that, you can put that in there, your e-mail address, and then you can tick in and whatever. You just follow the prompts in that and it'll show you how to sign up. I'm not going to go through that, but this is what you do, is sign up and then once you have that, you can click Sign in. If I go back to this page, you can click Sign in the top right corner, you'll see the button there. This is what the back end looks like, so I'm signed into my back end. You can see my performance in the last seven days, which is pretty cool. My impressions and the clicks, which is pretty cool and it just shows you my estimated earnings, my balance, my last payment as well, which is there. I can click on ads and stuff like that and search some of these things but i don't typically look through these settings. There's really nothing to look at. I can look up my reports there. I can see it's a breakdown of my impressions and clicks and all that stuff. You can see the earnings as well for the revenue there, which is pretty cool but I don't pay too much attention. I click on Payments, and then want to make sure you get paid from YouTube, you have to click on Payments and pretty much you have to set up your payment methods, so you click on Manage payment method and set up your bank account or your debit card details there. You can also manage your settings by clicking Manage settings, and you can also view your recent transactions as well. I can see any revenue that's being here. I can see what I'm getting paid there. Obviously to get paid, the threshold has to be $100 before you can actually get paid. It's not going to happen until you actually build a decent amount of views on your channel before you can start getting paid. That's Google AdSense. You want to make sure that you sign up for them to get paid and start earning some money. 18. Getting Content Ideas: I am just in notion and this is my note taking app where I pretty much do all my creative ideas when write notes and pretty much keep everything together in my workspaces. That's what I'll talk about, a few ideas that you can apply when you're doing a YouTube channel. The first thing is majority of people probably like educational, creative or informational channels. The first thing I would suggest is you can do how-to tutorials. Any software you use, you can talk about techniques. If you're a designer you can do about logos or branding or do a creative personal projects. You can share techniques that you've learned, whether it's color or texture or design or layout or topography, there's so many different things you can do. If you're a cooking channel, same thing. You can teach how to make an egg or how to create an omelet or something like that. Just think of things that you can teach in a simple way. Another idea is doing vlogs. A vlog is pretty much a video log of you just sharing your day to day activities. Your daily processes. It's more of raw footage, so it's really personal and really than raw. That's a difference when using vlogs, ever like a pre-recorded video. It can be for any type of creative or it doesn't matter what niche you're in it can work for any niche. A third idea is doing process videos. Showing you step-by-step as a guide. If you are a designer, then you can show your step-by-step guide on creating a logo from scratch or maybe you work with the client and have a discovery process. Maybe you can talk about that. Anything that involves showing a process that you work on, or you using your daily business or freelance business or even at your job. You can talk about those things. The fourth idea you can use these actual reviews. Having reviews is really key. It's great for even affiliates, sometimes you don't have to get sponsored you can just do a review on a product you use. For example, I might like a certain tripod. I can talk about that, tripod to review it and share that to other people. Maybe it's a book. I can share my favorite design books and share that so other people can learn from that. Podcasts is another one. If you do have a podcast, you can share that recording and put it into a video version so you can put on YouTube. That's another good way. Industry trends is another one. Anything that involves your niche or industry that you can talk about any updates. Maybe it's a new technology. Maybe if you're a designer and Adobe launched a new product or new app, then you can talk about that. I feel like that's really key. Time-lapse videos. Typically, I see some people do time-lapses of creative projects. I've seen people do a package design or a logo design and they didn't talk in it. That is literally shoot the video and then do a quick two-minute time-lapse and see the process of creating it. Some people really like that. It's inspiring, it's aspirational, it's a quick hit as well. It's not too elaborate. Mindset I think is another good one. Any mindsets, belief systems, paradigms or ideas that you use in your daily day business. Obviously, it can be like motivational or success related, or it can be creative related or related video job certain mindset that you need to have. I think that's another resource we'll talk about. Another one is resourcefulness. By this I mean sharing resources or links or things you use. For me sometimes I shared some programs I've used in the past or free font sites or free places where people can download icons and stuff like that. I feel like that's another way to just be real useful and resourceful, so other people who are beginning can actually download those things. Some examples of gaming, comedy. If you're a comedian you can do pranks, parodies or challenges. You took about names or talk about funny issues in the news and things like that. Obviously, that's not my niche. You can figure that out. If you're a gamer as well, you can do gameplay. There's different genres like FPS, RPG, Indie games or that type of stuff. You can talk about game updates or new games that are coming out or done a recently update or patch. Also talk about game reviews as well. Those are just some ideas that you can apply for doing content. Now in terms of putting that content in something actionable, I have a list here. In notion I have a board. It's similar to a Trello board if you've used Trello before, but pretty much it gives me all these cards that I can have. I can click on these, I can write my own notes, I can create another one then I'll have access. I can color it, I can edit the property. I can double-click and I can assign people to it. If you have a small team, and then I can go in here and type notes. Typically, I have four bars, just have some idea. The idea is that I get from my keyword research, I'll chuck them into this bar. I'll just write the title or the keyword that I researched that's searched well, and that has high ranking. I'll just type in the titles in these and put them on the left. Then when I go into the queuing stage, I'm queuing it up before I'm going to work on it. I'll click on here. This is a new video I'm working on. Designer Gamer Workspace 2020. Here's typically what I do for my notes. I plan out my potential titles. I do research on other videos as well or put the title there. You can see right up my titles, do a bit of a description as well. I edit this and come up with some descriptions. Then I've started to put together some of my desks' objects that I use, and tables and my software and things like that. Then I'll put some other notes like music or structure. How I want to structure it out, what type of B-roll whether I have or need to include and things like that. It's really great for the simple notes. I don't do anything crazy. I don't have a script. I just kept it really simple. Once I'm done, I drag this into the working section like this. Then I start to edit it and work on it. When I'm done, I drag it and drop it into here. You can see all these completed videos here. This is a really simple way of just creating a table that's really simple to use. 19. Uploading Videos to Youtube: I'm going to show you how to upload, a tutorial or video, once you have completed it. The first thing you want to do, is go to the top right corner. You will see this little icon and if you put the mouse over, it will say create a video post. You want to click that. It is like a little plus sign with the video, and you will get three options. You will get upload video, go live, or create a post. You want to click "Upload Video," and then I'm just going to open my folder where why video is that I have, so I have this recent video here. What I can do is just drag and drop it in and this is the new version of the video uploader, I think it's really cool. First of, what you get, you can see, it will tell you it's uploading the video on the side here. Also, this will be the link that will be uploaded too as you can see there, so you can copy and paste that, for later. But, the first thing here is, you've got, all these menus. You got details, monetization, video elements, and visibility. The best thing to do is just go through each, by each one. You can see my description here is all saved for the defaults, and I can add my own custom description here. I can add a title. How to make carousels in Adobe XD, that is my headline and then I can add a bit of text here, which I can type or copy and paste in. I will show you how to, make, cells in a Adobe XD. I construct a short line there to keep it quick and if I need to change anything here, I can edit that. Then, I can edit my end thumbnail. If I click this, I do have a thumbnail already. Just going go to my videos, and go to the folder where I have located it and typically I save it, in a thumbnail folder. You can see you got recording, export, and thumbnail and I'm going to double click that, and it should load that in. You can see the thumbnail, is ready. Once I'm happy with that, I can click on "Playlist", and I want to add it to one of my playlist here, just tick it and click "Done." That's ready. I want to also click more options as well and you can see I have got all these tags here, so, typically topping tags on the go or maybe I already pre-make the tags, which is totally fine. I will, first go to my title and copy paste that and then I can add other tags like, carousels in Adobe XD, Instagram tutorial, Instagram carousels in Adobe XD. I'm just going to, talk about how many tags I want, and I can edit it later. That is pretty much it. We can choose the captions and thumbnail, subtitles as well and the video location, recording day if you want. The standard lines and tourists keep on standard YouTube license, category, how to style and those things you can pretty much look the same, every time you don't have to go to advanced settings. Much, happy with that. Then, we can click "Next." It will take me to monetization, so I want to select, click this and click on. If it's in the monetization, I can just click that off. But, I'll leave all the settings there, and then press "Next." Obviously, you can edit the type of ads. You can turn off certain ads and stuff like that. But I will click "Next." Then, this is new, it's ads suitability. If you have, things like inappropriate language, adult content, violence like weapons, or guns, or things like that. Harmful, dangerous acts, drug related content, hateful content, or firearms. You have to, pretty much tick the boxes if you would have any of that content. Be very, cautious about these because, if you didn't take any of these and you monetize the video, you can actually get demonetized. If you don't clearly, state here because, advertisers do not want to be affiliated with certain types of content. If you don't have anything, of these types of content, then you can tick none of the above and then, you can click "Next." Now, from here, obviously the video is still being processed, so you won't be able to add your end screen, or your ad cards, so you can do that later. But, typically an end screen is the screen at the end, where you, have videos pop up or subscribe button, which is like automatic and they have templates now, which is really easy. For now I'll just leave that and click "Next." Another cool thing is at the bottom is all it says, how long it will take to process or what percentages it does that, because currently it's still uploading. But, that's a cool thing there. Now on visibility. I can select whether I want to make it live right now if it is ready, or I can tick on listed, or can put it on private, where no one can see it. Public, everyone can see it, on listed, it's still available, and people can see it if I send them a link, but, it will not show up on YouTube, or the algorithm pretty much. I will just click on "Listed" and I can copy and paste this video link, for now and I can click "Save" and now, it is pretty much still being processed, which is cool and I can click "Close." Then now, if I go to another tab and type in that URL, you can see, it will say, we are processing this video, check back later. You're going to give the video sometime. especially, if your internet is fast, it should be pretty quick, but just keep that in mind. But now you can see now it says it's pending, and I can edit that. Or I can edit if I click the little, pencil. You can see these little pencil icon, I can click that, and then I can edit the details while it is being processed you can edit it, so I can edit the description, any of the things that I did before. I can edit it, add to it, change it. 20. How to Use + Customize Tags: For example, if I go to Instagram Carousels, you can see in my one comes up first and you can see right now, the competition is medium and obviously the volume on the right, it's telling me it's zero but I don't think that 100 percent accurate, because you can see all the views and average views here. You can see when I type in, "Instagram Carousels", it pops up first but what I did, I researched these other thumbnails so you can see these were the top three videos and you can see this one's a recent one as well. That's a Photoshop version though but you can see three of my videos on the top list, so that's going to increase my chances of someone clicking on it. You can see I did my orange and black color and no one has my orange branding. That's how you stand out and you can get amongst the top part. Obviously, I used different tags, lets go to my tags for this video, if I click, "Edit Video", so I'm in my tagging section and with tags what you want to do, you don't want to do one word tags because people use to type in one words like just, "Design", or like just "Branding", or "Illustrator" but you actually want to type a longer strain of words. You want to try and aim for four words, maybe five, probably six max. Try and go longer than three words and type a sentence. Imagine you're someone on YouTube and imagine you are going to type in a tutorial. You're looking for something, what would you type? Think like that. When I type my tags, you can see here, I'm ranked number one for "How do you make Instagram Carousel Tutorial 2020" is ranked number one. If someone types in that exact thing, my video pop-up first and if they type in other ones like this, you can see this one's like a typo and that's fine, sometimes you want to write tags that have typos. You can see I've been ranked for all these tags number one, number one, number two, number three and I did really well because it's all about timing and because it was carousels are trending, I maximize on that. You can see, I've got a lot of tags which are ranking which is really well. You can see "How to make Good Instagram Carousel", "How to make Eye-catching Carousel" didn't rank, "Illustrated Carousel 2019", "Instagram Carousel Illustrator", "Instagram Carousel Beginner Tutorial" number two. You want to type in sentences and you can see a lot of them are like four to five, even six words. Typically, try and write it as a sentence and imagine how people would write it, and then I can click and edit the actual tags as well and I can type in them. I can also go keyword inspector, so if I go, "Instagram" we'll see what vidIQ does. I typed in, Keyword Inspector and I typed in a keyword so this video is based on carousels. You can see, it will give me some unrelated keywords or tags that I can use. If I click on these tags, you can see search volume and the competition. The best thing is you want a high search volume, low competition, that's really good. You can see here, I can add that in, that one's okay and also this one is okay as well. "Instagram Carousel Tutorial", if I click that, it will add that tag into my tag section and you can see it's ranked number two. VidIQ is really good, it suggested me that tag and obviously, if I go back to Keyword Inspector, if I upgrade my vidIQ, it will show me way more than just a couple. Because am not on the pro version, if you get the pro version, you can get more words to help you do the tagging if you get stuck, so that's the thing to keep in mind as well. Pretty much that's how you do tags, I can click "Organize Tags", I can move them around if I want, so I don't really see the point in doing that, so that's fine. You click "Organize" and it should rearrange them. You can also click "Copy Tags" as well if you want to copy it maybe to another video, you can see it copied it all. I can copy it into my Instagram or I can copy into my Note app, so you can see all the tags here and save it for later. That's the thing as well but you can also do a template as well. If I click "Template", if I insert tags, now I can insert these, they'll go into here but obviously I want to cancel that. I can do a new template and then I can save, I can add some tags, so I can go, "Tutorial Illustrator 2020", I can add a tag and then I can save a template for later on. If I have a new video with no tags, I can quickly just go and click, "Insert Tags" and it should add it into here. I better get rid of those. That's another cool thing about vidIQ, it's really good in that sense. Once you do that, just click "Save" and that's how you pretty much work with tags and do it in a way that's going to help you get your videos boosted up there. If you also go to the button down here, you can see vidIQ also gives you recommended tags, instead of going to the keyword inspector and going through there, you can just click on the "Plus" down here and it will add the tag into the tag section of the video. If you upgrade also, you will get more tags but I can also click "Refresh Tags" and you can see it should refresh them. I want to compare some tags with an older video, I'm going to go to a video from 2017, so I'm just click on this one. It only has two comments and 300 views. You can see it's one of my older videos and if I scroll down, you can see that my tags, none of them are actually ranking and if I go to the video here, you can see it's a logo video, where I customize a logo. You can see, it's really cool and a simple tutorial, so the quality is good, you can see good comments, 17 likes but at the end of the day it's not ranking. If I go back, you can see it's not ranking for any of these and you can see a lot of them are like one word. Look all these one words, they are working, two words, three words, how to customize lettering, customizing type, how customized type, a lot of them didn't rank. The thing to learn from this is that I need to do more research again and really see what will help this rank better and really analyze my title, how to customize typing in Adobe illustrator. Maybe some people wouldn't say customize type, maybe they would say like add font, or change font, or make font unique or something like that, or customize font instead of type, or how to create a font from shapes. Things like that, that I'm thinking about now that I could have added to make this video rank better. 21. Research Tools: I'm going to show you a quick plug-in that I use that you can install into Firefox or Chrome, but it's a really cool tool to the keyword researching. I'm just going to show you what it's called. It's actually called Keywords Everywhere. You can click on pricing. It's pretty cheap, but you can see the monthly search volume. You can see the CPC, which is Cost Per Click, and you can see the AdWords. Obviously, you don't have to do paid ads and things like that. You only want to focus on the search volume. But you can scroll down here and you can see some of the things that it works with. It works with Google Analytics in YouTube, all these places which is really helpful. If I click on Pricing, it used to be free but they have a thing where you buy credit. You can literally just spend $10 and get 100,000 credits. That's a lot of keywords. You won't run out anytime soon. There is no subscription, so it's pretty cheap. But I recommend investing in it. Once you install it into your browser, I can just go here and I can click it on or off. If I click it here, you can see the little K logo. I can turn it on. Then what I can do is I can actually import keywords. I can also see favorite keywords. I can do analyze a page, I can click Settings and Stats. If I click Settings, it will take me to the backend here, and you can see, I got my API key. I can see the data source. If I wanted to show the CPC or I can turn this off, I don't want to show the Volume, the Highlight Volume. The ratio or Highlights in Volumes over 1,000. I can also tick competition. I can change the highlight color as well. Then I can also tick on which supported websites I want. Typically, I'd just leave that all on, but mainly I only use Google and YouTube and a few other sites. Then you've got some other settings at the bottom, which you can leave out.. That's pretty much how you use the basic parts of Keywords Everywhere. I can also click on Stats. If I search this month, how many total keywords? You can see 3,000. That's probably because I might have left it on. Sometimes when you leave it on, every site you go on, it's going to calculate the keywords you're researching. I can search last six months, I can see how many words I've been using. Once I hit 100,000, I'm probably going to have to pay again for the next part. But I'm going to show you how to research key words and IDs in another video, but this is just covering Keywords Everywhere, so definitely check it out. Another cool thing that you can use that doesn't necessarily go into your Google Chrome is called socialblade.com. This doesn't directly get imported right into your YouTube channel in the back like TubeBuddy or vidIQ. But it's a site where you can come in here and type in your name or another channel's name, you can find influences and get the data pretty much. If I go here and into my YouTube channel name, which is Jeremy Mura Design. I'm going to type it in here. It's going to start to process the stuff. Once I've loaded, you can see it's found my channel. I'm going to click on this. It gives you real-time information on the channel diagnostics and channel analytics. Pretty much I can see my subscribers, my uploads, video views, when I created this channel. I can see my monthly earnings as well. If you want to research a competitor or a channel, you can see how much they're roughly earning. I can see the video views and all this information is really pretty interesting for research. If I scroll down, I can actually see how much subscribers I'm getting and how many video views. I can see if I'm increasing or decreasing and then I can obviously improve on what I'm doing. The last 30 days I've gotten 50,000 views, which is really good, and 670 subscribers which is pretty decent as well. But obviously I want to increase those numbers by providing more content. As you can see over time, it keeps increasing. It's going in a upward direction, which is really great. It's an exponential growth and that's what you want to see with your channel. That's the basics of Social Blade and obviously I can search other people as well. Maybe I want to type in Roberto Blake. I can come in here and look at his channel and I can see the grade of his channel B minus, it's pretty cool. I can see how much he's earning, and all these other things, 29 million views, that's crazy good. I can see how many views he's getting. This information is really good for researching and it's really great. I can also switch it from YouTube so you can look up Instagram and other places. If I click Instagram, I'll search my name. You can see my Instagram actually pops up as well. I can see my engagement rate, my average likes, comments. This is all really useful information, followers, that's really cool. It's another good platform for analysis. You go to Social Blade, and obviously you can see the top list. If you want to see the top 50 YouTubers, you can click Top Lists and click Top 50. I can see the number one is T-Series with 132 million subscribers, which is insane. You can see that rank is 1, 1, 1, 1, which is crazy. Look how much money they're earning, that's crazy as well. But it's a really good tool. I can also have all these other options well, but I'm not going to break down every single thing. But this is called Social Blade, and hopefully that's going to help you. 22. Keyword Research for Content Ideas: In order to start researching, what you need to do is use the Keywords Everywhere. It's a tool that you need to install into your Google Chrome. You can see here at the button, you can install that. I'm sure that they have a little trial version, but at the moment, the pricing is a subscription, but all you have to do is just pay $10, and you get a 100,000 credits, which is pretty much equal to like each keyword that you research, uses one credit. I'm going to show you how to do some research on some ideas for YouTube. On the right-hand side, you can see I've got my extension here in the Google Chrome, and make sure that you want to turn it on. You need to click that on. Then in order to start working it, just refresh the page a couple times, and just wait a little bit. Then when you start to go into the "Search bar", and type in a keyword, it should start to work. I'm going to type logo design in the "Search bar". What it's going to do, it's going to show me how many people are searching this certain keyword per month. You can see logo design in general, as the main keyword, has 673,000 people searching that a month. That's the search volume. If I get back to Keywords Everywhere and I go "Settings", you can see that I've set it to that when it hits over a thousand, it's going to highlight it in green. Then I can see which keywords are performing well, and which ones I should be focusing on when I create my next video. It uses Google Search and all these other Google trends. You didn't have to use other analytics. You can just use this one tool for YouTube, which I think is really cool. Right now you can see logo design. Then when it starts to add on some extra words like "Logo design illustrator", it's 4,400 a month. This one down here, "Photoshop", 3,600. Then a couple good ones here. Our logo design process is 1900, and "Tips" 1900. Then you can see if it's 1000 or under, it doesn't highlight it, because that's a bit low. But even a 1000 is still decent, or 500 is still decent. You'll get some few views, if you have a good thumbnail, and good content. But that's how we search a keyword. I'm going to type another keyword. Let's type, "Brand identity". Cool. We got "Brand identity design", "Brand identity prism," "Process." What if I type process to see what comes up? You've got the "Process", "Design process", and "Brand identity and packaging process". You can see when it doesn't show any number next to it, that means that no one has really done a title on that, or an ID. Also, it means that it's not registering people viewing it. If I type it in, you can see The Futur did a title on that. Look how many views they got, 46,000. When there's nothing next to it that's potential for you to try a video for that title, as you can see here as well. That's a potential space that you can go into, so that's another key way as well. Typically what I will do, my main keywords, I would type in "Logo design" for now. Obviously, you can type in "How to". I'll type "How to logo design". Then at the end of it, I'll type different letters. You just get through the alphabet. If I just type "a", you can see, "How to graphic design a logo". Cool. "How to design a logo", There's always other ones. I might just get rid of the "How to" now, and just type "Logo design a". You can see what's going to pop up. Then what I'll do, I'll take notes of these titles. I'll make a note of the top ones in each category. I'll go to "b" now. "Logo design brand", that's a good one. I'll go "c". I'm just using one keyword, main keyword, which is "Logo design". It could be anything for you, whatever your keyword is, just to do that, and then go through the alphabet, and see what has a lot of monthly searches. You want to create videos are based around that title, because that's going to help you boost your views, and the reach in the algorithm. Obviously, if it's not related with your niche, don't do it, just make sure that it's around your expertise. So "a", "b", "c", "d", you can see that's nothing. I wouldn't do that. "Logo design" downloads 720, documentary, that's very low. I'm just going through this as well. Maybe if I want to add another word, if I had three words, I can go, "Logo design illustrator", and then you can see all these different ones. Then once again, I can go through the letters as well. You can see that "c", "d", "e", "f". You can see this one, "Logo design for illustrator", is pretty good. "Logo design illustrator for Fiverr". There's some other ones I can do here as well. These are really good titles to use for your videos, if you want to focus on just growth and getting views. Let's type in some other letters. This is one form of research to create videos that actually going to get seen, instead of just creating videos that no one really cares about. Obviously you want to create something that you care about, but this is just a method that you can use. Let's just see if I can show an example. Once you've found a certain tag, for example, I typed in, "Logo design for", and I can see it has, "for photographers." If I click that, what I'll do now is I would look at all the thumbnails with this title, right? I'm going to look at these videos. You can see this one has a lot of views, this one has a lot of views. You can see it was only one or two years ago, so views build over time. I'm going to scroll down here, look at all the thumbnails. That one looks cool, and see if I can get some ideas, and see what people have already done. You want to create a thumbnail that is different, and that would stand out amongst all these other ones at the top. When someone's scrolling down, and they see a cool thumbnail with a nice photography logo, they'll be like, "Cool. That one looks really good", and they'll click on that. That's what you want to do in terms of your research, when you're researching different tags and stuff. If I going to maybe a videography logo, you can see same thing, I'll scroll through. Still get different logos, and I would re-create my own video, even though it's already been done. You can recreate in your own style, with better quality; better audio quality or better shots, and have a nice thumbnail that will stand out. 23. Tube Buddy Plugin for Youtube: One of the best plugins you can use for YouTube is actually called Tube Buddy. It's also YouTube certified as well. When you go to the website TubeBuddy.com, you'll get this big red button on the left. Obviously, I've already installed the extension, so it's not showing up. But it's got very powerful tools. It's got advanced keyword research. It's got publishing tools where you can upload in bulk and customize descriptions in bulk. You get information on views and subscribers and things to tweak, and a lot of analytic stuff as well. It's really great. You connect straight into Google Chrome. You can see at the top right I've got it connected. You just install the extension. You can also see all these other features as well. It's got a cool community and also there's a free version, but you can also upgrade. If I just click on pricing, you can check it out. You can see here, the Pro is $9 a month. If you want to get serious with [inaudible] you can invest in this and you can see all the differences here. The free, obviously, doesn't include that much. But if the Pro you get templates and card templates and things like that. But YouTube is constantly updating with stuff as well, so it's getting better and better. Once you log in to your TubeBuddy, you can see this is the back end of TubeBuddy, and you can see my channels is connected here. My license starter, I can always upgrade and you can see the tools that I can use. You can also add a channel by clicking add channel button. If you have another channel it will connect through Google and you can do that. The second menu on the left hand side is called Integrations, and this is pretty much you can link to other social accounts like Twitter, Facebook, even Amazon Alexa, which is pretty cool. I'm specifically don't use any of these sites with TubeBuddy, just for YouTube. The third menu is actually Member Perks. You can see here, you can download like plugins or extensions. you've got TuberTools, AudioHero. YouTube's starter kit, that's included. That's actually free, which is pretty cool. you can actually download all these stuff or purchase some of these extra things if you want to. Another cool thing as well is if you want to become an advocate for TubeBuddy and your YouTube channels starts to grow. You can actually become an affiliate, and you can see you can get an affiliate card in your PayPal, and you actually get paid. You can see the commission is 30%, which is pretty good. In the end it's nice. That's another cool thing as well. There's obviously support and forums as well, which is cool. Now, if I go back to my YouTube channel, you can see on the top-right, I have this TubeBuddy menu here. If I click that, you can see you've got all these many pop-ups. First off, you have your tools, so you can see I can launch all these different tools here. It also has industry news if I select the next tab. Upcoming updates and also milestones, you can see my current subscribers and views and uploads that I'm going to achieve. You can see it tells me how long I've got to go. It's like a milestone. It motivates you, which is really cool. Then if I get to the right-hand side, you can see I have all these menus. You can see dashboard, videos and all those is the same as on the left-hand side of my normal dashboard. It's like a shortcuts so I can literally click dashboard and it works the same as I would just by clicking back in my YouTube. Sort of like just a quick shortcut. Then the main key areas is you want to use the extension tools and you've got the website tools there as well. If I click extension tools, I can click Keyword Explorer and I can type in like Adobe Illustrator, and I can click explore. Then what it starts to do is it starts to give me a summary of that keyword. When people type in that keyword, this is the result. I can see the search volume is excellent, the competition is poor, and optimization strength is a medium there. You can see the search results here, which is really cool. It also gives me related search results on the right-hand side there. I can also click results. You can see one of my videos actually pops up here, which is interesting. It's just searching YouTube for that key word, which is very interesting. You can click on Trending as well, and obviously you can see there's not enough search volume to show the results. It has to be a big keyword. You can click on Historical and see it uses Google Trends. Once again, cause YouTube is owned by Google so it pretty much uses Google Trends, and you can see the trend there. I can also click Map as well, and yeah, we'll show you all the numbers of searches from different countries as well. You can see that, but obviously it's from Google, it should be fairly accurate. I could also go the bottom here and I can add a topic to the Planner. I can optimize an SEO studio or copy it to the Clipboard as well if I wanted to write it down. I can just close that. Obviously I can click on SEO Studio. But this is an upgraded feature, if you do type in a keyword, it's going to ask you to upgrade. That's a thing to keep in mind. I can go to video topic planner. I could actually add topics. Maybe I could [inaudible] Design Basics 2020, and I can save that to my topic so I can actually create different topics. It can always remind me when I'm in YouTube. I can also go to Tag Lists. You connect a Tag List name and click add. If I want to tag videos or tag keywords and I can have it in there. Maybe I want to put Designer, click Add and then obviously I can add certain tags to a list. If I want to have multiple tags for certain a video, then I can add multiple ones to the list. You've also got Best Time to Publish. If you click that, it gives you some recommendations on when to consistently publish, but obviously it's based on your schedule. It's all subjective, you know what I mean. Obviously if you have an American audience, you want to probably do it late afternoon or at night, or maybe early in the morning. But obviously you got to study your analytics as well. But obviously there's more powerful features on the paid versions. If I go Website Tools you can see here, I can click some other tools, but obviously majority of it is you have upgrades. In my back and it'll take me to my back-end, I can see my channel valuation, my usage stats, all these different available stuff. I can see all this information, and obviously I use vidIQ at the moment. TubeBuddy, I don't use it as much. I can search Ranking, all these different, I've got Competitors, Brand alerts, A/B testing, and majority of the stuff is, you have to upgrade. That's just something to keep in mind when doing that. But pretty much those, that is the basics of TubeBuddy. If I go into my back-end. Now, click on a video here. In my back end when I'm editing a video, when you get to upload a video, you can see I get TubeBuddy on the right-hand side here. You can see here the best practices have to upgrade. Demonetization order is fine. There's no warnings there. Obviously, if I go to my back-end on my Video section, Video menu, you can see here I've got some things I can do at the top. I can do Bulk Meta Actions. I can do Bulk Card Actions and Bulk End Screen Actions as well. I can update and play around with that. You can see, we've got all these settings here, which you can play around with, and I'm going to click on my videos and show you what TubeBuddy does in the back end of the video. If I scroll down, you can see on my description, my thumbnail, my visibility. But to upgrade, you'll get the best practices if you upgrade. The demonetization audit, it says no warnings, which is a good thing. If I go down as well, but let me go. If I go down here to thumbnails, you can see here the normal details, but if I click Create Thumbnail, you can see here I can actually create one with a color or an existing image or a still frame from a video. TubeBuddy makes it easy and nice for me to play around with that stuff. But obviously, I recommend designing your own thumbnails in Photoshop or Illustrator. If I scroll down now, you can see I've also got Tag Tools. It helps me with this section. You can see this is the tag section, and I'll cover that in another video, but you can see here the Tag Tools. I've got suggested, sorted, keyword explorer, all these things. If I click on it, it's going to run an analysis. You can see here suggested for search for my video. You can see I can press Plus and it's going to add those tags. If I click it, you can see it will add the tag to my tag section, which is really cool. I think that's a really powerful tool. I can also click keyword explorer like we did before and search during keywords and research that way. Obviously, if you want to see recommended tags here, then you got to upgrade, which is fair enough. But that's pretty much the basics of TubeBuddy, and also you can come up here and look at more tools. They've got all these tools. But obviously, it's good to play around with it, check what works for you, and most of the tools you would have to upgrade, but it's a really powerful tool for growing. 24. VIDIQ Plugin For Youtube: I want to show you my other plugging that I currently use and it's called vidIQ. Is very similar to TubeBuddy, it has similar features, but I've been using vidIQ and I like the way it just has the UI design and the features that it has. Here's the website, you can go to vidiq.com and you can see some of the stuff here. You can become an affiliate, the pricing, testimonials. I'm currently on the basic free version at the moment. I'll probably eventually upgrade to the Pro, the Boost, but as you can see, the price start going up and starts unlocking some features as well. You can definitely can just do the free version, it's plenty of features for you to get started, and you can also research on the website here. It'll show you all the different features that it has on the menus here and you can scroll through, and Avro is really, really cool. Once you download it and click on Extension, and you can actually install it into chrome, so if you click "Extension", you can install onto your Chrome and I'm not sure if it works for other browsers at the moment, but for Chrome it works. If I go to my YouTube channel, once it's installed, you can go to the top right corner and you can see it actually gives you stats, so every day it has this body and I can click on the Menu and I can click on these, but here it will show me my daily views here, my minutes watched, my subscriber account, and I can see that, which is pretty interesting. Then obviously you can refresh it and it'll pretty much refresh its live and I like that too. The other area where you can locate the menus is on the left-hand side. Once you have in your account, you can see your competitors, trend alerts, most viewed, channel audit, achievements, and vidIQ Academy. If you click on vidIQ Academy, it'll take you to the website where it has resources and tutorials, but there's no point in going to that. If I click "Competitors", you can see you allowed three tracked competitors on your basic account, so I've got a few here and obviously I can change that. But you can see here, I can select this month or this week and it will show me the videos that are currently doing well. You can see at the top videos here, 13 days ago, 20 days ago, 95k viewers, so that's another channel that's really good. I think he has one he as well, which is pretty cool. That's interesting, if you want to see what your competitors are doing and what type of content they're putting out. If you click "Trend alerts" you can actually set the vidIQ to actually send you alert to your e-mail. You have some parameter, so you can do by competitors or the views per hour threshold. You can select E-mail Frequency, so maybe each week or each month and it's pretty interesting because it will send you out what's trending, but sometimes it's not really accurate, I feel like on the basic account. I don't typically uses this as much, but it's just an interesting way to get that information into your e-mail. There's also the Most Viewed. This will just generally show me most viewed videos at the moment like this week. You can see he will fortnight in gaming stuff majority of the time or just view videos. But you don't really have options, unless you get the Pro version, then you can start editing and adding your filters, but on the basic account really do much. Channel audit is the next one, so this is really interesting. You can select Time Frame at top right, 30 days and it will show you your views, subscribers gained, and minutes watched. It'll give you pretty much just a general overview of what content is doing well and what to continue doing. You can see these top videos on the left has done really well. Engagement Rate on these ones are the highest views and I'll just show you the top three videos for each section. So this is doing really well. Then it gives you some more details down here, so Click Rates and Card Click Rates, Content That Could Use some Work. It'll give you some options. Here showing you what content can do well. But obviously, some of these content is like just trailers or just short intro videos, they're not really a full tutorial, so you got to keep that in mind. Then it'll give you the average metrics of your last 30 days. This is good if you wanted just a quick overview of what videos you can improve or seek with that type of content. Then they've got this cool thing called Achievements. "You are approximately six days away from 950K views," that's awesome. It gives you these little badge achievements, I really like that. It just makes you just get inspired, and I can click on it and it should take me to the back end on my account. You can see here it say, Get Certificate and it will just pretty much show you there. Shows me all my uploads: my likes, hours watched, top-performing months as well, so it will tell you there. That's really cool. It's my best video. I like this, how they got this top achievements, I think that's really cool and really amazing. If I go back here, so cool. You can see here if you click on one of these, it'll show you the little badge achievement, and then you can actually download or you can share online. I can share it on Twitter, Facebook, LinkedIn. It's really cool if you want to just constantly tell your social media followers as well. That's pretty much vidIQ. The cool thing about the vidIQ as well is if I go to a video, for example, if I go to Paterson's video and I have vidIQ on, you can see there's a little tab next to the Like button. What I can do is I can click on it, I can add Will Paterson's channel as a competitor or I can do Advanced Embed, which is pretty cool. That's a few options. Not only that, but you also get these little vidIQ icon here, and I can filter certain things so you can see all comment threads, choose filter. You can filter stuff out, but you can see it's giving me some information here. If I just zoom in a little bit, you can see here it's saying how many subscribers this channel has. So Paterson has 380k, I can see the comments. I can see all the subscribers some of these other channels have. Maybe if I see someone that has similar subscribers, you can do a collabo or maybe e-mail or message them out. This guy has like 26k. It's always constantly giving you information when you're on other YouTube channels and stuff like that. Also, if you go to the left-hand side, you will see the button here as well, vid location, but if I click that and just zoom in a little bit, you can see here on the right-hand side, what we have, starts to give you some information on this video. You can see it's running off 1.6 million views, duration 10 minutes, vidIQ score is 89, and the green, really good. The social, the ratio, good engagement. You can engagement there, Twiter followers, SEO is looking good, so that means you've got good tags and I can scroll down and you can see all the little details, and I can also see the video tags. I can literally export their tags or I copy and paste, but you can see here this is what is ranking for, so you can see he's ranking for logo, logo creator software, and all these top tags which is interesting, and there is our basic channel tags as well. So vidIQ does give you some information to analyze other people that are in your niche or in other places, so it's a really cool tool to use. 25. Video Editing + Screen recording Software: I'm going to quickly show you my top recommended programs for video editing as well as screen recording. The main thing that I use is Camtasia for my screen recording, which is here. You can see it works for Windows and Mac, so you can download a free trial. It's pretty good. It also has capabilities for editing and stuff like that. I'll show you in my other video how I use it when I edit my videos. If I go to the pricing, you can see it is a bit pricey. But what you can do is you download a trial. If you click on free trial, I think it's 30 days. You get a free trial and then what happens if you want to get a discount? Just wait till the end of the trial and then they'll email you'd a discounted to upgrade. Just keep that in mind. I wouldn't pay the full price. I would probably do it that way. That's typically how I got mine for a $99, which is pretty cool. Yeah, that's just a quick tip. This OBS Studio or OBS project both for Windows and Mac. This is a screen recording screen capture. Some streamers use this. It's free to use. Yeah, it's pretty good. It's limited in the features, but once you get the hang of it, you can use that so that one's all right. Another one is called Loom and loom is really good. It's a tech startup and has some easy to use software. It's really clean with its UI and buttons and stuff and he can record quick videos. Obviously, the pricing as well is free. If you want to do a provision like if you want advanced features, then you can pay $4 a month which is not that bad. But typically sometimes I use this when I'm just want to do a quick video and email it to a client or something like that. But for YouTube, if you're just doing some quick presentation or something, then I recommend this. It's a really good software to use. Now we're going to jump on to video editing. A free one, and probably one of the best ones is the DaVinci Resolve 16. This is totally free and it's professional grade editing software. You can see the quality here. It's got so many features and it is probably very similar to permeate pro. You can use this for editing. But yeah, a lot of people recommend is and I would recommend this as well. Another cool one is called Filmora. Filmora is a free download, but obviously you can upgrade it to a full version but it's very easy to use. You can see very clean design, looks very professional and it's good to stretch those credit muscles and you can see your system requirements here as well. You can see for it's only for Windows, for Mac so just keep that in mind. You can also use iMovie as well as another option if it is on a Mac that's totally fun. Another one is called Media Composer by Avid. It's an avid.com and you can see here a another one. This one is pretty decent as well. I'm sure you can download a free version so as you can see the MIDI composer here. Free editing software taking and obviously they have other parts of it if you are big accompany or some like that. Now if you compare it or if we look at some of the stuff so you can see it's free. Then 23 a month for some crazy features if you want that. That's Filmora. You can see there's like plug-ins and things you can use to just pretty cool. Program I use is Premiere Pro. If you do have Creative Cloud or if you just want to purchase premiere by itself, you can do that. Obviously it's a monthly subscription, so keep that in mind, but you can also get a trial I think it's a week or 30 days or something like that. But Premiere is the most powerful one in my opinion and I feel it just have most features really easy. It's great for editing and another cool thing that Adobe has is called Adobe Rush. If I go to Adobe Rush, you can actually edit videos on your mobile really easily. I typically don't use it. I just used Premiere Pro for everything because I just have all the functionalities are need in there but definitely checkout Premier Rush. You can get a free setup plan, as you can see here and some other stuff here. These are the programs I would recommend. 26. Creating Black White Images: I want to show you how to make a black and white image in Photoshop. So once you drag in your image into Photoshop, it could be a background or a portrait or whatever it is, just drag and drop it into Photoshop and it should make a layer. We are going to go to the bottom right and you will see this little button. So you can see it is like a ellipse or half circle. You want to click that and you want to select this layer called black and white. This is an adjustment layout and you can see it is on now and it is actually turned the whole image black and white. I can turn that on and off like this. But it is really easy way to quickly add a black filter on top. One of the things I do to edit some of the shadows and the lighting is you can see it gives you all these default filters. If I go to properties and I select my layer here on the black white and click not the mass, but you want to select the left side of it, you will get these options in, I can change the preset. If I just scroll through, you can see my face will start growing darker and it will look weird a couple of times, smooth it out. It actually comes with all these filters. You can add this filters by yourself or I will click on ''Default'' and what I can do is I can actually move these sliders. Typically your skin has a yellowy-red tone majority of the time. You can see that that looks really weird. You can move that and if you have more sunlight maybe you went in the daytime and there is more yellow you can brighten it or darken it and then you could play around with the other ones. But typically like blues and greens, you are not going to have that in the photo unless it is colored. Because if I turn this off, you can see, if I zoom in on my skin, you can see there is red tones, there is yellowy-brown bits. It is not blue. So that is why when you play with the red and the yellowy tints, You can see it makes a difference to your skin. So that is a cool tip when you are playing around with skin. Another thing I am going to add in is a brightness and contrast layer. I am going to close that and I'm going to go to the bottom back to the same menu. I am going to go up to brightness and contrast and then what I typically do, because I like high contrast, I am just going to double-click on this little icon. So you can see my layers panel. I am going to double-click the sun icon. I will get two options to move the brightness and contrast. I could bring it down if I want or I can bring it up. Typically I will broaden up my image and I will bump the contrast up as well. You do not want to go too dark because you can see you start to lose detail on shirts in materials and even my face. I cannot even see that right side of the eye. So you do not want do it too much and if you do it too low, you can see, if you want a software image can make the contrast very low. So I typically go halfway up on the brightness and the contrast. So if I turn that off, you can see the difference. It really broaden up the image and made it really pop. So if I turn everything off, you can see this is how the image starts and then now if I turn on the black and white and the brightness and contrast, you can see what happens now. Then obviously I can go to the image and then I can do the usual and cut it out. So then I have a black and white portrait shot like this, I will press C and then i will hold alt lot to crop it like this and then I will hold this side, press enter and I just cropped it and now go to image and I can export as a PNG really easy. The cool thing about these effects is that it is none destructible. So I can turn these layers off. I can delete these layers and it is not actually affecting the rosa pixels of my photograph portrait by itself. So that is a quick way on how to make your images black and white. 27. Create a Channel Banner in Photoshop: I want to quickly show you how to do a channel banner in Photoshop. If you don't have Photoshop or Illustrator and you're not a designer, then you can use maybe Canva or PicMonkey or some free program to create your own banner. First up in Photoshop, you can go to File, New. What we want to do, we want to make sure the size, the width is 2,560, and the height is 1,440. The resolution can stay at 72, and you want to make sure that it's RGB, because it's going to be online and digital and everything else can be the same, then you can name it Photoshop YouTube Template or whatever your channel name is, you can name it that. We want to make sure the orientation is wide, which it should automatically set that, and it should be on pixels. I'm going to click "Create". First, what I'm going to do is I'm just going to add a layer and make it a solid color. You can click this little drop down on the bottom here and click Solid Color. I want to make it a dark, charcoal gray. I'm going to select the white layer and just click "Delete". Now I've just got this color in the back, we just need it there as a placeholder. We need to make some guides before we start designing. I want to click on "View", go down to New Guide Layout. We have to do this right. I'm going to just click that off. I'm going to click on "Margins" and what I want to do here is type 508.5. I'm going to do that the same for the bottom so 508.5 and you can see the guides has changed. That's the space on the top and the bottom, we don't need that space. Then what I'm going to do for the right side is 423 and the left side 423, like that. Now you can see the guide is here, and the reason why we do this is because we want to fit everything inside this middle square here. Because if people are watching on mobile, you want to make sure that the text doesn't get cut off. That's why we need to fit all the text within this middle box here. We can put color and some texture on whatever on the outside bits, but you want to make sure that everything is in the middle. Once you have this you want to say Okay. Now I can turn on and off my guides there. Now what I'm going to do is start to build this out. I'm going to press U, which is the rectangle tool, and I can just drag that in and make sure that your smart guides are turned on so everything snaps the place. I'm pretty sure you can turn this on by going View and you click on Snap here. You can also set snap to guides and layers and stuff. You want to make sure those are turned on. I'm going to make sure my Properties window is up. If you have Window, Properties, I can pretty much, as I select this shape layout, which is just a rectangle, I can change the color. Maybe I want to have this orange color here, which is totally cool, and I'm going to just drag my window back into slotted in there, which is awesome. Now I can start to add text. I can press T for the Type Tool and left-click. This font looks cool, so I'm going to call it Jeremy Vlogs, and I'm going to change the color to white. I'm going to just select it all. Now I'll press OK, first press Enter, press Ctrl T to transform it and just scale it down, and I can just highlight and then select the color. It should work. There we go now. Now I'll select white. I might change the font as well. Maybe I'll go Zono Pro Bold. You can use free fonts and stuff that's totally fine. I might have one word. No, I'll just leave it like this. Maybe I want to have it stacked. I'm just bumping the leading, which is the space between the lines. You hold Ctrl O and Shift or Ctrl O and the arrow keys to bump that up and then press "Enter". So it pretty much makes the change live. Just going to shift this around holding Alt. If you press the arrow keys, you can actually move the lines as well, which is really cool. I think this is maybe a bit too bold, so I'll drop the boldness a bit. Maybe I want to put it in the center there. I like that. We've got our text here, maybe I want to drop in an image. I'll go to my brand photos and maybe I'm going to jump in this image. I'll drag and drop an image I've already cut out. I've already cut out an image. You can use remove.bg. If you guys don't know what that is, I'll show you quickly. If you go to remove.bg, you can literally upload a file of an image. If you have a background or taken with your phone or camera, it will automatically cut out the image for you automatically so you can see here. It is free. The free version obviously gives you a lower resolution version, but the paid version gives you higher resolution. I'm not sponsored but sometimes it's good to use this if you need something quick or maybe you're not a designer, you don't have Photoshop, then you can do that. I'll just drag and drop my image. I'm just going to scale it. Maybe put it here, press "Enter". Of course I'm liking that. Maybe I want to add a bit of texture. I'll go to one of my recent textures I made. I'm going to show you here, I open one of my recent template packs. I've got some cool textures here, maybe I like this light concrete texture here. Then I'm going to change the Blending Mode, and I'll bring above the orange. I'll change the blending mode to multiply. That looks cool. I'll drop the opacity down to maybe 30 percent. One TP, you can see that if I just drag my texture here, in the middle section, it's only going to show on the mobile. Anything outside the zone on here, when it scales to desktop, the texture is not going to show you. If you have textual things, I'm just going to drag it all the way out to the ends and then press Enter, as you can see there, so if someone goes to the desktop, they'll be able to see that texture. But you want to make sure that all the text is within this middle section here. I've got that, I might move this up. I'm going to press Ctrl J to duplicate this layer, and then I'm going to go drop the size. You can drop the size of the top. You can see all your type tools at the top section. That's fine. Maybe make it a bit lighter. I want to say, uploads every Monday, just as an example. I might bump it up like this. Maybe I want to change the color, so I'll select Y. I'll sample the orange color and then maybe I'll make it a darker one. I need to make it more darker so that it's contrast. Press "Enter". That's looking good. Let's scale it up a bit more. I can hold Shift, select all the objects of the layers and drag it. Maybe you want to in the middle like this. This is a very simple banner. I'm just going to probably keep it like this. Once you do that, you want to go to File and you can go to Export, and you click Save for Web. YouTube won't show the outside, it will only show the banner, which is the middle section. That's why we have that in the back. I just put black because it just helps me focus on the middle section as well, instead of having a white so I can just focus on what I'm designing. You want to make it a JPEG. You want to make it very high at least. The quality, it can be 90 it doesn't have to be a 100. It doesn't really make much of a difference, but it does reduce the file size. You can see the file size is 800 kilobytes. But if you like, if you adjust it, you can see it becomes over one megabyte. I typically do 90 just to make the file size small so it's faster to upload. Click on "Optimized", "Convert to RGB", Percent a 100 percent and click "Save". I'm just going to save this to my desktop. Now, if I go to my channel, we'll go to the one that we made, switch account, Jeremy Vlogs. Now I'm going to go to my channel, click "Customize Channel" and it will say Add channel art. Or it will have a little pencil in the corner here so you can see that. Add channel art and I'm going to drag it into here. Or you can click "Upload", it's up to you. You can see the max file size is six megabytes so make sure it's not above that. Now you can see it shows you a preview on the desktop, the TV, and the mobile. You can see it all fits, it all works well. I'll press "Select" and now it should be uploaded. There you go. That's how you do a banner art for your channel. 28. Creating Thumbnail in Photoshop: I'm going to quickly show you how to create a thumbnail within Photoshop. Go to the top left corner and we want to click on the File menu. You want to then click ''New''. The shortcut you can always use Control or Command+N. Now, open a new doc and you can see we've got these options here. You want to make the width 1920 and the height 1080, and the resolution 72 pixels, which is totally fine. Everything else, RGB, we want that and everything else is fine and you can call it Juice Thumbnail or whatever you want because I'm doing this based on the Juice UI. This is for our new tutorial that I'm working on. First of what I want to do is go to the bottom right and I'm going to just add a color. I'll add a solid color layer, and you can see I can move this around and pick whatever color I want. But at the moment I like these purple that I'm going to be using, so I'll press ''OK'' for that. Now we have this layout. I can delete this bottom background layer because I don't need it. I can go to the bin on the bottom right corner to delete that layer. Now I've just got this color field layer, so if I turn it off and on, you can see the transparent pixels in the back. But that's what we want to make a background. What I'm going to do, I'm going to drag in an image that I've already created from Illustrator. You can see it's just a transparent PNG. I'm just going to drag this in here and place it and then I'll press Enter. Now I have this image because it's true is based how to create this. Then what I'm going to do is add some text. So I'm going to press ''T'' for the Type tool, and then I'm going to left-click, and then you can see it out of the text. But obviously, it always makes it really small for some reason. I'm going to change it to 72 just to bring it up. If you double-click on it, it'll select it all and then I can hold CTRL+Shift and press the full stop key to make it bigger. You can also press the comma key to bringing smaller. I'm going to bump this up, and I'm just going to make these in two lines. You can see I pressed Enter and now you can see the leading, which is the space between the lines is too much. To fix that, I'm going to hold CTRL+Alt and press the down arrow key. Remember, if you want to mark it will be Command+Alt. I'm going to drop this down and then I'm going to re-select it all, and then make it bigger, and t hen I'm going to press Enter when I'm happy with it, and then what I can do is select the Move tool on top-left so I can just drag it. You can also scale it by holding the anchor points. You can scale it like that way if you want, or do it the other way which I just showed you. I'm going to do it like that. Then I'm going to type in here, so Juice UI Tutorial. I'm going to have to fix it again. I don't know what happened. It's a bit too big as well, and I would have to make this a bit smaller. I'm going to put this in two lines because it doesn't look good. I press Enter. I'm constantly just tweaking and shifting things around. I can also go ahead and add a picture of my face. I can drop me in here like this and I can make myself overlaid on the design or maybe I can do it like this, just to point at the tutorial bit. Now I'm going to move this image, maybe make it a bit bigger. I can also add a drop shadow. I might just make this a little bit smaller. I can add a drop shadow by double-clicking on the layer. On my right you can see this is my layout or my image, so I can double-click, and then I can add a drop shadow. If you go down to the bottom here, you can see it's going to add a drop shadow to the end of the shape there. Then I'll put down the opacity to about 50 percent. I'm going to increase the distance slightly and you can play around with this spread. You can see the spread, spreads it out. But the size also fades it out as well. It's size, it increases the size of the overall blur and they drop shadow. Typically, I do around 20 pixels, and then it still a little, it is too harsh. I'll drop down the opacity, maybe 40 percent. You can see black is little harsh so what I want to do, I want to select a color. You can click the color box and then I'm going to left-click on the purple because you can see my mouse it has got this eyedropper tool. If you press caps lock you can see it would change it. It doesn't make a difference, but it's just in case it looks different. I'm going to select the same color as my background and what I'm going to do, I'm going to drag this down to make it a darker purple. Drag it down and then press ''OK''. It has a nice drop shadow effect. You can see there, it just has a nicer color. I might bump it up 45 percent and then I'm going to press ''OK''. Now you can see, it just makes it purple a little bit more so it's less flat and I can always double-click and then go back, select the drop shadow section, and I always go back if I want to edit things, if want to bump it up, increase the distance or whatever I want to do. I can change the angle as well. If I want to go like 120, that looks good. That looks really cool. Then I can move my face, I make this bigger Juice UI. Then I can put Illustrator Tutorial if I want or I can put like an Illustrator icon, like this. There's many ways that I can do it. I then want to change the color for this text here. I can go to the top left and then, you should be able to select. When you select the text and then you click on the color at the top, you can then, I'm going to drop the orange there, press ''OK''. Then, this is my thumbnail. I can always move it around, maybe I want to switch this up. I can do it like this. I'll play around with it. It just depends how I want to do it. Once I'm happy with that, I can go File and then you want to go to Export. What you want to do is you can go to Save for Web. Once you go to Save for Web, it should open up a preview of it. Then what you want to do, is typically I save it as a JPEG. I can click on the preset button here and click on JPEG. I'll put it on very high. You can put it on maximum if you want, or very high is fine. Just makes it a smaller file. You can see the quality is at 80. Optimize is clicked on, that's fine. Convert to SRGB, and the percent is at 100, so it's 1920 by 1080. I can click Save. I can save it to the downloads folder, and it's called Juice UI thumbnail. Press ''Save'' and then once I go to my download folder, shopping over here, you can see if I double-click. You can see now I have this thumbnail and I can upload it to YouTube. That's how you create a simple thumbnail in there, in Photoshop. 29. Creating Thumbnail in Illustrator: So you can see I have some illustrations here. This is a tutorial that I'm working on with a friend, and that's a collaboration tutorial. I have to create a thumbnail for it. I'm going to show you how to create a thumbnail in Illustrator. If you don't have Illustrator, you can create it in Photoshop as well, that's totally fine. In Illustrator what I'll do, I'll create an "Artboard". I'll press "Shift O", and I'll drag in an Artboard here. Then what I want to do, I want to create the sizing. I'll go to the top and click on the width 1920 by 1080. This is the size for any YouTube thumbnail. Then what I'm going to do, I'm going to press M, drag a box, so you can see I have a box, and I'm going to just change the color. I can use any of the colors that I'm going to use for the illustration. I'm going to pick the dark blue because I want that contrast. Then what I'm going to do, I'm just going to drag this text over here. This is an example. I'm going to bring this in. I'm going to just make it all white for now. The font I'm using for this is uniform condensed. I can probably make it a bit less condensed if I want. I'm going to make the font black, and I'm going to change the words to trendy vector illustration. Then I can put tutorial. Then I can make this irregular way, I'll make this smaller. I might go a little bit condensed, make the word illustration condensed so it fits. Then I'll change the color. So maybe like the blue or the purple. One of those colors can work. Then I'll just highlight some of the words, so vector illustration or I can highlight trendy. I can make it maybe both blue, or maybe I can mix it up. Just about like playing around. The text is bold, I'm happy with that. Put it like this, and then what I'm going to do is grab, which one? Probably maybe this blue one looks good. I'm going to have to bring it forward. Because it's on a different layer, what I have to do, I have to bring this down a layer? Then now, I'm going to duplicate this, drag it. I could probably get rid of this. Then I'm scaling down, so you can select everything and then hold shift and scale this down. I can probably put the text in the middle here, like this. Then what I can do, I can actually add an arrow. To do an arrow, I can press P for the pencil, and I can left click, and then I left click again, and drag a stroke. I'll press "Shift X" to flip the feel to the stroke. Then maybe I want to make it blue or something or maybe just white. You can go to a Stroke Panel, which is a cool tool in Illustrator. If you go to Window, you can click on "Stroke" to open it. Then what I can do, I can go to Arrowheads, click "Arrowheads". You can see I can use any of these arrows that are already inbuilt. I'll probably pick one of these simple ones. If I just go, maybe this one, and I'm going to click "Reverse", so it comes on this end. There's a button here that you can reverse it. If you click this, it swaps the ends, so you can see there. Then I can increase the scale or decrease the scale of the arrowhead. Obviously, I want to do it on the side that has the arrow, so you can see here, I can decrease it. I can hold Shift and just use my mouse wheel as well. I'm just going to bump up the white of the overall stroke as a 20 points there. I'll just drop that back in there. Now you can see I have this arrow. Maybe I can put another arrow, like this. Just playing around. I can also flip it as well, just to create some interesting look. That's how I would create a tutorial, and that's how I'll create a thumbnail. Then what I'll do, I'll press "Control Shift Alt E". Then I'm going to untick all these assets and just click this "Artboard", and I'll just type in thumbnail. Then I will save it as a JPEG 100 at one scale. Then you can export it. If I export it to my desktop, so you can see, boom, I have my thumb now, and now I can upload it to YouTube. That's typically how I would create a thumbnail. I'm just simple, so I've bolded text and illustration. Because it's a tutorial, I can choose to put my face in it, if not, but this is one way of creating this type of thumbnail. 30. Thumbnail Tips: I'm just going to talk a little bit about thumbnails and I'm going show you some examples of really good channels that are doing well. One of the key things when you doing thumbnails is you want to create some sort of mystery. These are from a few accounts. First one being veritacium and the second one being Mr. Bass. Mr. Bass is one of the biggest channels at the moment. But you can see there's no takes these are very photographic and obviously very blurry because they just screenshots. But they're very simplistic. The title matches the image so you can see he has an image of himself with all these balls. It creates a bit of mystery like what is that, and then he has a title like why these balls in this lake thing or reservoir. That's really interesting. They create interest, so you can see Mr. Bass one as well. He does like a prank slash like challenge channel. You can see his thumbnails are going to be a little bit humorous, but at the same time, creating that interest. You can see all the views, see how many views they got. These are like one of the popular videos. Here's some other examples. These are all like creative channels, so you've got Roberto Blake, you got the future, Will Patterson, and you've got Peter MacKinnon. You can see these are some of the top videos they've used. You can see here all of them are using some sort of person inside of it. The top two, they've got a person in it. You can see Roberto Blake here, and then you got Matthew Ensina on the right. But they use bold text, bold fonts, really readable so you want to place your text on the left-hand side because you see you got this little timer on the bottom right, so you want to avoid putting tags there. Typically put text on the left or in the middle, and then put a person with your face or something like that. Then down the bottom here you can see both of these ones do really well because they're showing the results. This is a brush tutorial with a brush pen and he's showing that result in the thumbnail the same as here. This is a Photoshop tutorial on Peter. Mackinnon's video, of how to make his photos look better and crisp and stuff. You can see he's showing the before and after. He's showing the result of the tutorial. That creates interest and it's really cool. It's really cool to see like a photographic type of look with no text but it just communicates that effect and then accompanied with the title, it works really well. Then here's some examples of my best videos. These are my top videos with the most views. You can see they're aspirational. These ones are all tutorials, so they're not me speaking in it. That's why didn't my face in it, but I'm showing the results. You can see the text on this first video. It got cut off, which was bad, but it's crazy because the illustration effects and the title was like people were searching that so that's why I did well. But it's very aspirational in terms of like showing them the top effects they can achieve. Then the bottoms here, you can see some of them are layered. You can see on the shading effects, I put an object and then overlaid the texts. When it creates a 3D effect, make it feel like it's dimensional, that can create interests. I'm very graphical in showing the effect they can achieve and also bold text and consistency with the style and stuff. That's just some examples as well. 31. Using Camtasia: I want to show you how I use Camtasia. It's my main screen recording program that I use to do all my screen recording and tutorials. Then when I finish with this, I put it into Premiere Pro. The way I record is I use this little recorder, which is the Camtasia recorder. You can see I delete, pause and stop. I can control the audio levels here. It shows me the duration. Obviously, there's other options throughout this program as well that I can click on. But because I'm recording, you can't really use it but it's pretty straightforward. There's a big red button that says record and I'll record. When I click "Stop", typically what happens is the track file, which is a Camtasia file, will get uploaded into a file that I set. When you double-click on it, it will open automatically into your media bin. On the left-hand side you've got this media bin. So this is my clips that I have at the moment. What you do is you can drag the clip and drop it onto the timeline down the bottom here. I can delete clips. I can move clips around. I can zoom in with the zooming tool on the left here. I can scroll with the little scroll bar on the bottom, and obviously I can play and I can skip through the video. There's a lot of different things you can do with this. You can add annotations. So you can get all these little icons and effects here. You can end transitions. So if I add a flip, you can add it to the end or the start of an item. You can see that it flipped through. But there's really a lot of cool effects there and it's really awesome. You can do behaviors, so you got some text effects here, animations as well. Cursor effects, voice narration. You can record it and you can do an narration audio effects as well. So if you want to fade out or fade in the start of the track, then you can do that. You've got some visual effects as well so color adjustments and things like that, and interactivity and captions as well. With captions, you can do that in Premier pro as well. The only effects that I do use is actually cursor effects. I don't actually use any of the other things because I use Premier pro and that's my key program I use. I just use these for rendering and adding cursor effects. I'm going to show you how to add an effect. For example, if I just skip through here and find a spot I like maybe I want to highlight a certain action I'm doing. What you can actually do, let's just go over here. I can pretty much cut the file. I'm going to go somewhere over here and what you want to press is S. S will cut the media file here, so the video file, we'll cut it like this, so you can see it's split. Then also I'll have to split another section. Let's just, for example, just make a big split. I'll press S again on my keyboard. Now we've got this big section here. We've got three sections that we cut and then we've got this one section. For the cursor effect to work, I have to drag the effect and drop it onto this section that we created. Now, when I go forward and when it plays through, you can see the cursor effects actually gets added, which is actually really cool. You can see now it's working. I can even add another effect to the other cursor effect as well. So you can have two cursor effects at the same time, which is really cool. I can just do another example here. Make sure you select the clip and press S. Once again, I can drag and drop it onto the clip. This is good for the tutorials when you want the highlight something on the screen, maybe it's hard to see. You can see if I just play through here now you can see the mouse is actually magnified right on what I'm doing. That's a really cool tool on how you can use cursor effects to highlight certain actions or tools you're using whilst recording your tutorial. That's pretty much the main thing that I do. Then when I want to edit things, you obviously got other option here. You can do batch productions, you can export, you can modify, you can view as well different views of the page, and then you can go to share. What I typically do is I click on share. Go to custom production and I actually have a preset. I can click new custom production. I'll show you the options that I use here. I'll click on "MP4", click "Next". The size, I pretty much leave the video size at the 1920 by 1080p, which is fine. Video settings, the frame rate is 30, that's fine. All these settings, pretty much use it like this. The quality bar stays at 74 percent because even if you put it up it doesn't actually increase quality. It increases file size but it just pretty much the way it gets encoded. You can leave that on 74 or 75 percent. The audio settings. You want to make sure the button's checked, and you want to make sure that it's at least on 320 kbs, and options you can leave that out. You've got audio, video settings, the size you want to keep it at that, and then the control light, you don't even need this, so you can tick those off if you want, but you can just leave it on. Once you have your data you can click "Next". If you want to watermark, you can add that. Click "Next". Then what you do is you select a folder where you want to download the stuff and name your project, and obviously you've got a few check boxes here which you can tick on and off. When you click Finish it's actually going to render an export. Because I already have a preset here. If I click that and then I click "Finish", it will start exporting my video out. 32. Importing Video Using Adobe Bridge: I'll quickly show you how I import my videos from my DSLR camera, and also it's the same for when I'm doing it from my phone as well. This is Adobe Bridge. You can download it via Creative Cloud and it's just part of the subscription. It's a really cool platform because I can actually view files very easily, I can also import files. Here's an example of how I can view everything within a folder instead of searching manually all the time. So it's a really handy tool. But I'm just going to show you how do I import. I click on ''File'' and then I go to ''Get Photos from Camera''. I've plugged in my camera with a USB-C port, and I'm going to just click that, and my camera is on and then now I'm going to click this. If your camera doesn't show up, what you can do, you can click ''Refresh List" and it should pop up. Then I'm going to click my "Card Reader". I use a SanDisk 96 megabyte reader and it's pretty much inside my camera. I get these window popping up, and then what I can do, I can just UnCheck All. So I'll tick ''UnCheck All'' and then I can go click on my most recent videos. You can see all the videos are numbered. I'm going to go to the latest one. So I'll click on the ninth, eighth, and seven, and probably the sixth one, because I remember I recorded a few videos. I'd just check those off. If you have photos, your photos will pop up. But for me, it's just videos. I wish a preview would pop up, but doesn't. Then what I'll do, I'll go click on ''Browse''. Then I'll go into "Camera Import, April, YouTube course" and you can see it's in the right folder. I'll just click "Select Folder". Then you can add a custom name on the right here. I can do it by date, I cannot rename the files if I want, I can add a custom name. So I can type a custom name, "YouTube", and the date, "30th". Another thing is always I can convert to a DNG, I can delete original files, I can save extra copies, and also open up Adobe Bridge if I wanted to, so I can click that. Then once that's all good, I just click "Get Media" and it starts to import by itself. This is typically how I import my video files if I'm going to be uploading it via my camera or DSLR, whatever you're using. So once that's done, I can preview it here, the Preview window is open. You can see I can preview the video there, which is really cool. So that's how I import my videos typically, and then I start to drag them and drop them into Premiere. 33. My Basic Editing Process: I'm going to show you a bit of my editing process when I'm editing in Premiere Pro. I'm not sure if majority of you will have Premiere Pro, but I just want to show you a bit of my process. What tends to happen is I like to keep everything neat and tidy. On my left hand side, you have a window called projects. In the middle, I use program and then on the right I've got my effect panels and some of the extra plugins there, and then down the bottom is your timeline. You've got your tools to edit the timeline here, then you've got layers, all the column tracks. If I right-click, I can add a track or I can delete a track as you can see here and then I can zoom in, holding out on the mouse wheel. Then you can see I'm having the video here. You can see here this material that I edited and then I added like a little bit of effects here. You can see it's a subscription animation that I've created before out of my end card and then you can see all the audio and the music down the bottom. Music here, then the audio for the video and the video here, then a little intro's effect there. Pretty much, on the left-hand side, I keep everything neat. I put audio into one folder and then I got the footages of the MP4 files that I edited from Camtasia. Whatever I record using Camtasia then I import it into here, put the footage in there, then G effects is just like graphics or my end card, any thumbnail images, any of the essential graphics that I use, things that were created in after effects, I can add it in there. If add my music here as well. I have plenty of different songs I mix it up, I don't like using one song repetitively. I'll mix that up, and then sequences. Sequences is your ad board or your composition layout. You can see down here, I have one sequence, and if I click here, this is another sequence which contains a whole another video edited, as you can see here. In order for me to make a new folder in this section, I can right-click and click "New bin." A folder is called a bin, which is pretty cool, you can also click down the bottom here as well. I can call it video example. I can move it, I can drag and drop it into another folder if I want, I can press, "Control Z" to go back. I can right-click, click "Label" and I can change the color if I want, maybe I want to a blue, maybe I want red, I can change the color there. Also, what I can do as well is I can make a new layer. If I want to click this button here, I can make a new sequence, I can make an adjustment layer, I can do all these other elements as well, but typically, I just make sequences on adjustment layer. I can click sequence and then when it comes to YouTube, you have all these different presets, all these different video codecs and stuff like that, but typically, everything I usually do is constant. At the moment, I'm just using AVCHD, which is totally fine and you can typically do 1080P and at 25 frames per second. This will be the good size for YouTube. It has to be 920 by 1080 but you can see here, and I'm going to press "OK." You can see now I've got a new sequence. If I double-click, I can rename the sequence and call it video example, you can see now it's changed there. I can go to the top menu and I click sequence settings and you can see I can look on my sequence. Typically, these are the basic parameters that I do use. You can see it's 1920 by 1080, 16 by nine, the sample rate, 48,000 hertz. You can see all these are fine and I'm going to show you how to export later on. This is pretty much the settings and I press, "OK." What I can actually do from here is if you have your files, that you have from the videos. I'm going to get back to my tutorial that I have recently and once I have the video here, I can drag and drop it into my folder here. You can see now it's inside my folder that I've created. I can drag and drop this in to the timeline and it might ask you this. I'm going to tick that off and you can just click keep existing settings. It should make the sequence the same. Now, you can see I have the video here, the audio is imported, which is really cool. I can go ahead and edit these. Typically what I do is I right-click on the audio and I go, "Edit clip in audition." The reason why I did this before I start editing and cutting things up is because I want to edit the full audio because I don't want to have to edit each individual cut out clip because that would be tedious and take too long. Typically, when I import a home audio right-click edit in audition. But if you didn't have audition, you'll have to figure out how to do it in Audacity or another program. You can see I could do a little editing in here and typically I go on favorites. I actually have a preset, prerecorded thing that I use. After I click that it'll automatically edit everything as I wanted and then I can also go in here and clean up certain things. But for now I'm just going to leave that. I've typically got this and then what I can do, I can add my graphics in. Typically, I'll go to essential graphics. If I have a shortcut, I can drop in my little animation here that already have. On the side, you can see I can click on this and I can edit it. I can say just for example, click, "Outboard, press enter." I'm just going to move the position of the little black bodies. You can see that and it says, "Short cut." This is a template that I've made. When I play it, it animates and comes in. That's pretty cool. That's if I want to add little things in and I can go to effects control, I can click on my video. I can add effects, I can actually scale. You've got position, scale, rotation and you've got opacity mainly and I can scale up if I need to, I can position. Obviously, I don't need to do that unless I'm adding different images or things in. I can also rotate the image as well. Controls either because I want to edit, leave it normal. Really cool. If I want to add graphics, maybe I want to add my end card. I can drag and drop that in. I can drop this in. Now, it's there at the bottom, which is really cool. This is the basic editing process and then as I add things, I add a graphic. You can see I'd add like a black body to cover my windows. There's so much you can do in this, but obviously, this is just a basic overview of how I edit tutorials. It's a bit different if you're editing actually talking videos. But this is mainly just for tutorial stuff. Typically, this is how I edit and then I'm going to show you how to export. 34. Exporting High Quality Videos: Once I'm happy with all the editing, I can go and press control M or you can go to file go down to export and click media. You should get a box pop-up. What I can do, I can check the video by dragging this little blue tag down the bottom here can move this across. You want to make sure that it says in a sequence in and out all entire sequence. Make sure it saves the whole sequence. What we want to do, you want to make sure the format is H.264. If I click the format, you can see all these different formats. There's so many, but the one that's best for YouTube compression is H.264. Once you do that, you can see I already have a preset typically Premiere now the newer versions comes with a YouTube page. You can click on YouTube Full H-D here. It will pretty much set up everything that you need, which is really useful. But typically you want to make sure that these two boxes are ticked, export video and export audio. You can see a summary of what's going to be exported, the source file and the output file. In videos you can see you want to make sure that this is correct the 1920 by 1080 pixels. You can change the frame rate as well if you want. Typically 24 is the standard or 25 frames, you can also go to 30 and 60, but typically this is fine and because you tube this preset, it already has at 23, 9, 76, which is cool. Square pixels that is fine. The encoding system for a file is typically on high and 4.2 and I'm scrolling down and you can see bit-right settings, this is important. The higher the bit rate setting is, the higher the size obese. If I increase this, you can see the estimate of file size goes up to two weeks. But if I go back down to 16, which is pretty much like the standard for YouTube, you can see the file size down here is actually 1471. It's really cool. The VB-R, this means it encodes like it goes over a couple passes or not. It just makes the quality better but it will take longer. That's an issue. If you want everything to go a bit less quality but make it incurred fossa you can drop the bit rate on this side here. I wouldn't recommend going lower than 10, but the standard is 16, so that's what they recommend. You got these [inaudible] advanced settings in V-R video. You can leave that out. We can click on effects. You don't need to worry about effects. This menu just don't worry about it. Click on audio. With audio typically I live on AS-C 48,000 We want to make sure that it's on stereo not manner We want the audio quality behind, and we want the bit rate to be at 320. That's the presage. The maximum bit rate, like the industry standard for all Oreo, to make sure that it's crystal clear. Then the bit rate, we can just leave on that. Then all these other options you've got multiplexer. We can leave it as mp-4 in standard. That's fine. Captions. We didn't add any captions to the video, that's why there's nothing here and I can publish it to a debit Creative Cloud, Adobe Stock. B hands Facebook so you can set that up in your own time if you want and sort that out. But I haven't really tried any of that. I typically just liked to do it customly. Once you have your little settings, you can add comments. What else you can do. You can click on the output name. If I click on the output name, I can select where I want it so I can find a photo and I can just do the summary near example. You can see it's an mp-4 and I can click save, and then it will save it to that folder there. Another thing as well is typically, I like to take on user previews and use maximum render quality just so it makes sure that the quality is better. It may pretty much take a little bit longer, but the quality is a little bit better. Previous pretty much means it's going to use the data stored the previous from inside of the timeline. Because what premier does, it stores up caches of different previews of the video. It just speeds up the loading time pretty much if you have that ticked. Once you're happy with that, you can either queue it up for Media Encoder or click export. If you click export. You can see it'll start export, and then click cancel for now. But you're pretty much get a video like this with the audio and everything. Obviously the audio is not playing because I'm recording right now, but that's what happened and that's how you export a video. 35. Increase Views and Engagement: I want to show you a few ways on how you can actually increase your views especially when you just upload a video. The best time to share your video is within the first few hours of uploading it or within the first day, that's when you're going to get the most boost of engagement especially when you uploaded the right time as well, then it's going to have a lot more engagement. But what you can actually do is if you go to your channel Home page, you can click on "Community." It's next to the playlist tab. You just want to click on that. What I do is that you can actually upload the video into this post section here. You can upload an existing video URL. You can do a poll or even in an image and do it that way. But when you post in the, "Community tab," it allows your subscribers to get a notification in their emails. The only other time they would get notifications is if they have the bell ticked on your channel then they would get notifications. But in this case, it's better to do it this way just to make sure that people get notifications or get an email if they subscribe to YouTube. You can see here I uploaded some of my videos and it just helps give me a little boost for some of my videos. In order to do that, I just click "Video." What I'll do, I'll click on "My YouTube Videos." You can search for a YouTube video or if you have the URL, you can type the URL in there. But typically, I'll just click on "My YouTube videos." As soon as I upload the tutorial or when I'm going to YouTube as soon as I can, I'll find it and I'll add it to the Community. I'll click on Instagram Carousels, I'll press, "Select." You can see you add, that video to this post and then I can go, "Hey guys, new tutorial like this. Learn how to make carousels in XD." Something like that. Just something short and sweet and you can see it's already there and then I can click, "Post." You can see now it adds that to the community. People get notified in their comment sections. Another way you can actually get a boost in views is what I do is I go to the video. You can see it's already got a few comments here from the other day because this was uploaded four days ago. That's really good. What I actually did as well is if you go to your video, there's a button called share right next to your dislikes and likes button you can click "Share here." Then typically what I actually do is I can share to Twitter, Facebook, and other social media places. But typically I uploaded to LinkedIn, and I uploaded to Twitter. This is a main site. If I click, "LinkedIn" you can see it'll automatically set up a post for me and all I have to do is click, "Share Post." You see this button here, I'll click "Share Post." What it'll actually do it will actually set up this post for me and then I can type in my description. What I'll do, you can also copy the link as well if you want to do it that way so you can send it to people. But what we'll actually do is just I can copy my description, copy and paste it into LinkedIn and then I'll add some tags like tutorials, Adobe XD, carousels, creative or whatever and I can add tags. Then all I have to do is click, "Post" on the right, you can see the [inaudible] and that's just because that's how it looks like. But you just click, "Post" and then I'll post it to your LinkedIn. Because I already did it the other day, I got some posts. If I go to my LinkedIn and I go to, "My Activity." If I click, "See all activity," I can see posts and you can see the link is over here. You can see I shared it and it got 796 views in this post. It got six comments and 16 reactions. That's actually really good. I can see where someone re-shared it as well. That boosted my views as well. That's another way you can do it. Then obviously, you can click, "Share" and click on, "Twitter." Twitter is the same thing, it'll just put your YouTube link here. It will copy the title of your actual video and then I'd add hashtags. Instagram carousels or illustrator, tutorial, designer whatever the key hashtags related with the video are and I'd tweet it and then that's how I'll do that. Another actual way as well instead of sharing is you can actually upload it to other social media, for example, Instagram. I'll actually upload it into my Instagram stories. This is my creative studio, and if I just click the example that I did the other day, you can see here I actually added this to my story and I added a link into it because I have ever 10,000. I can add a swipe up link. You can see that the animation here, you can see I designed this in Illustrator. Really simple, just in a story format, 1920 by 1080 on portrait mode. You can see the amount of impressions and follows from that navigation. You can see mainly the discovery and impressions are important. That gave me another boost. After doing all those, you can see it got 275 views. Obviously, it's only four days old, but it will grow from there. I got 15 likes and I've got about 1, 2, 3, 4, 5, 6, 7, 8 comments there. That's really good. Doing this small things actually help you boost your engagement, boost your views as soon as you do it. Another way as well is that you can actually share it in your email list. If you do have an email list, you can share it there. But that's just a few ways on how you can boost views when you upload. 36. Channel Presentation: I want talk about channel presentation. I've seen many channels over the years and some have looked terrible. In order to really look professional and for people to take you seriously, you need to have good channel presentation. What do I mean by that? Have a good logo, have a good channel banner, set up your channel homepage where all the playlists are set up, make the titles and descriptions really easy to use and read, because over time, people will come to that page, and that's your main page that people are going to land on every time they click on a video or go on your channel. It's really key that you look professional, that you have great typography and brand colors, and stuff like that, and if you're not a designer, that's totally fine, you can hire a designer, you can try and do it yourself if you're just starting out, that's totally fine as well. But eventually as you grow, you want to look as professional as possible, and it's worth investing in a designer to create sign that's going to stand out and differentiate from everybody else, because, realistically, there's thousands and thousands of channels out there. In order to stand out is you need to have a great identity, and a brand identity can help you build your personal brand, it can help you be perceived as more valuable, so people will think you have more good content, and stuff like that. It's good to take that seriously and invest time into making sure that, your home page and your YouTube channel is looking top-notch, and looking really cool. 37. How to Stream Live On Youtube: So I want to show you how you can actually stream on YouTube. For some of you might not be confident to do live streaming yet, but that's totally fine. It's good to know for later down the track, and the thing is when it comes to streaming or live videos, YouTube will always push it up on the top compared to just normal videos. So to start a stream, what we can do is go to the top right, click on the icon, the little plus symbol in the video, and click on 'Go Live'. Once you click on that, you'll get a menu set up on the left-hand side. So this is the back-end page for streaming. Next I click Dismiss. So you've got on the left-hand side, three main menus. You've got stream, webcam, and then you've also got manage. The stream now classic is the old version that YouTube is still used, but because they've updated it, this is the new look for it. So you can see if I click on Manage, I have a live stream tonight which I'm working on. So you can see it's scheduled and it says upcoming on the thumbnail. So I've updated with the thumbnail and it has description. So if I click on it, you can see that the title is there and everything is set up. I'm ready to go for later on. So I'm going to go back to manage. It's also set to public and monetization is off, and you can see it's scheduled for June four, and the time is five o'clock. So this is where you check for all your live streams. To do just a webcam stream and not a multi-screen stream, what you can do is click on webcam. So because my stream labs are open, I can't use the webcam for this. I am just going to quickly close my stream labs, and once you click on the webcam icon, you can see that you'll get this window pop up. I can set a title for it. So I can say, Live talks with Jeremy on design or whatever it is, whatever niche you are in or whatever topic you're talking about. I can make it public unlisted or private. For now, I am just going to do unlisted so people can't really see it. Is it made for kids? Select No, if it's not, and I can see my description and other things. So once you select advanced settings, you can see that you want to make sure that you select your webcam, and am using the Logitech C920, my default mic will be the Rode mic or you can select your webcam microphone, which is totally fine. I can also click Advanced Settings and it will go to, if you want to allow chat or enable monetization. So I can turn that off and turn that off for now. But you can have them enabled, up to you. So this is what you want. You can click next, and then what it's going to do, is take a thumbnail of you, and that's going to be the thumbnail for the stream. But you can also put your mouse over the thumbnail and click upload custom thumbnail or retake thumbnail. So I can go ahead and upload a custom one if I want. As you can see, if I want that or I can retake it and it will retake the thumbnail. I can edit here as well. I can also share it to my socials. So if I click that, it'll pop up with a whole bunch of social media links you can share it to. Then if I click live, you can see it will probably go live. Am not sure if It's going to work because I'm recording right now. But pretty much it will go live and it'll just film your webcam. So you can't screen share in this mode. You only have basic control, so you can only talk to the webcam. You can mute my icons on the bottom. I can see the amount of likes and followers at the top left corner as well. You can see there, and I can also end the stream. So this is really cool if you just want to do a casual chat and you have maybe something you want to talk about or maybe you have a white board or something, that's totally cool. So I'm just going to go ahead and end the stream here and I'm going to click end. Typically, all streams are saved. You'll get a box for about which you can see you can dismiss edit in Studio. So I can go ahead and edit this in the studio. But because this is a test, I'm just going to delete that. So I'll just click dismiss for now. So the other way to do streaming, if you want to, maybe you're a gamer and you want to stream your gaming whilst being able to share your screen and whatever, or maybe you got two monitors or maybe you're a designer and you want to share your screen whilst using a webcam as well. This is when you'll use streaming instead of this webcam. So you'll click on the menu called stream. Similar thing will happen. You will get a box pop up. I'm going to call it test live stream. I'm going to put it to unlisted or private for now because I'm going live with this. I'm going to turn off monetization. Once again, I can upload a custom thumbnail if I want. So I can go locate something I've created from my stream, redesigning your logos as you can see here or even I can change it by clicking the change button and maybe change to something else. Once you do that, what you can do is create the stream. So once you do that, you will need to be able to stream using a program called Streamlabs. This works for both Windows and Mac, and I'm sure the Mac version, they've recently updated. So, I think it's new for Mac, but for Windows it's totally cool. This is a free streaming software which you can use and it's really easy to use once you get the hang of it, and they also have a prime subscription where you can download themes and widgets and that kind of stuff. So once you download that, we are going to open it up. So I'm going to open this up. I'll just quickly go back to my YouTube really quick. So you can see I've set up the stream. So technically this is the back end before you go live with it. So you'll see the title there, the category, my stream settings, you can see all these keys here, the analytics, and the stream health. Obviously it's not currently live because it's not connected to my Streamlabs yet. But you can see in the stream settings, you'll see all these options. So you can see that the latency, you've got normal, low and ultra low. So this is the lag or the delay that is shown when people viewing the video. So I might say something and then 10 seconds later, it will show it on the actual video. So you're got to be mindful, but if it's an ultra low, it's pretty much like live one-for-one interaction. So if someone asks a question and you answer it, they'll hear it straight away. Obviously, the higher you go, then the less quality. So if it's an ultra low, the quality has to be less, so 720P, 1080P. But if you go low latency or normal, you can do 1440P. I'm showing majority of people have 2080P. So I typically do low latency, which is the better one, because it's in between or you can do ultra low and then just drop the quality a bit and I'll show you how to do that. You have all these other settings like auto-start, DVR 360. All this things. I typically just leave it as is automatically. So that's fine, and you'll see you get these stream keys here as well. So if I click on this stream setup help in the top-left, you'll see, it will show you what to do. You can download, accept streaming software. So it will give you some options. YouTube will show you some platforms you can download. You can also copy the key. You want to copy this string key here and then once you do that, then we can just click done, and I'm going to my Streamlabs now. So once Streamlabs is downloaded and opened, this is what you'll see. You've got four menus in the top left. You've got the editor, you've got themes, you've got cloudbot, and you've got the app store. So you can see if I go to themes, this pre-made themes, I'm pretty sure they're part of the subscription plan, so you can't actually use some of them, but I think some of them are free. So you can see there's all these templates. I can also go to cloudbot, which is like this automated thing, which of tool. So you can see here, it's a chatbot that provides entertainment. So it's all like an automatic chatbot that deals with all this stuff. But I typically just leave that. I don't really need to deal with that. Then the app store as well, you can check out and see what are some things you can get, but we're don't need to use any of that. We just want to keep it simple and straightforward. So we want to make sure that we're on the editor. Then we've got some settings down the bottom here as well. We've got the dashboard, we've got the layout editor, we got the studio mode, we've got get help, logout, and we got settings. So if you click on dashboard, I'll quickly show you, It will go to the back-end of your account. It will show you all these settings and widgets and things like that which you can store. It shows you that the subscribers and things like that. But we're just going to leave those out for now. So the first thing, so as you can see, I've got my main layout. So at the moment, I've got my audio mixer here, my scenes, my sources, and then my pretty much projector here. So in order to edit this layout, what we want to do is click on layout editor.. You can see, you've got pre-made layouts on the left-hand side. So I can click on these different layouts and it will change around, I can also drag these elements here and drop them in. So if I want to drop this in, I can drop it wherever I want. So let me get back to what I had originally, and then when you're happy with it, you can click save changes in the top right. So once you do that, we want to make sure that we have different scenes. So you can see here in my scene sections, I've got four different scenes set up. So the first one is split screen, so you can see it has my webcam showing. It also has my recording, my screen as well. If I click just screen, it's just showing my screen and not my webcam. I also have intermission where it has different images here which I can use, and if I click webcam full screen, this is me. I'm chatting to you guys just the webcam, no other screen-sharing. So in order to make a new scene, you have to press the plus button here and it will say add new scene. So I'll click that so we can call this test. I'm going to click done. Now, we have this scene and it's blank and has nothing on it. What we need to do to add something to this scene is add a source. If you go to the Sources tab, you want to make sure that you have this. You want to click the "Plus Sign" again and you'll get all these standard things that you can add. Don't worry about the widgets, just focus on the standard. So I can add an image, I can add Browser Source, Display Capture, Game Capture, Color, Media, Window Capture, and etc. The two key ones that you want to add here is you want to add Display Capture. These will show your primary monitor, the screen. For example, if your gaming or you're doing a design or something creative or showing a method or something, then you want to make sure that you have display capture. I'm going to click "Add Source" and you can see here and I'm going to click "Add Source" here. You can also right-click and rename things. So I can click "Rename." I can call it monitor 1, and press "Enter." You can see there. I can also rename scenes as well by right-clicking, you can duplicate, rename, remove, add filters, or create a projectile. I can create rename here, if I want scene, I can do Scene 1, 01, whatever. Now we've got my monitor. What if you want to add my webcam? What I can do now is press the plus symbol again, I will go down to video capture device and this will be great for your webcam. You can see Built in webcam, logitech webcam, etc. I'm going to click "Add Source" and now we have my webcam right here. For some reason it disappeared, but I can go back and do it again. Video Capture Device, press "Add Source" and what we want to do is click "Add Source." Now, it's added my webcam to the actual screen. What I can do actually I can move this webcam around on my screen, I can also scale it down maybe I want to make it bigger or smaller, I will put it in the corner somewhere. I can also click on my monitor, scale my monitor. If I just want to have multiple things on the screen, I can do that as well. If you want to go back, you can press "Control Z" or "Control Z" and it's going to just go backwards. This is what people will see on the live stream. You can create multiple sources, I can click through the sources here and if you have an image source, you can click the little "i" here on the icon. When you have multiple layers, like multiple images, it will just show that. I'm going to show you how to check transition on that slide when it's live. If I go to the bottom left, you can see the studio mode. But just before I go there, I want to point out the mixer. In the mixer you can actually mute your microphones. You can see I've got a couple mics, I can mute it, I can drag the volume up, make sure you try and avoid the red and the yellow, drop the volume down, you also be a bit minus. I can mute that. You also got settings as well, you can undo or add filters or whatever. Once you've got all these setup, you want to go to Studio mode. Once the stream is live, what we can actually do is add certain things, and prepare something that's going to be changed on the slide. For example, maybe I'm doing a design and then I'm going on a quick water break, I can have this slide then all I have to do is click the button at the top, which does transition. If I click that, it will add the slide to the live video. I can add a different one, if I click the eyedropper, it will show the top layer, which is the start stream, I can transition that. If I want to get back to working maybe I came and sat back down, I can do transition and I'll go to this one. That's how you transition the slides live. If you have two monitors, this will really help you out because you can work this on the side, which is really key. Before we have to start the live, once this is all set up, we want to click on the cognitive bottom-left and click settings. Once you go to settings, we want to go down to stream. To connect this dream what you have to do is add it to your YouTube. You can see mine is already added, but if I click stream to custom ingest, what do you need to do is that same string key we copied from YouTube, which was this key here, copy, which is also here on the left, you want to paste that inside this stream key. Then you want to make sure it's selected YouTube, service will be YouTube as well, and everything is the same. Once you've done that you can just click "Okay." I'm just going to go back to recommending settings because mines are already connected. Once you want to do that you want go to output. In output you've got a few modes, you got simple mode, which is pretty cool as well, which is less options, and then you got advanced mode. I'm just going to use advanced mode for now and you can see the audio track. You can select one, that's fine. The encoder, there's a few options here, so you've got software encoder. That pretty much means the stream will use the power from your CPU, your processor, but the NVENC will use your graphics card. If you have a video GTX graphics card, or use that. You want to make sure the rate control is CBR and then the bit rate. When it comes to bit rate, this is really important. I did a quick speed test on my downloads and my upload. You can see my upload right now is 18 megabytes. YouTube has an option where it tells you which ones to use, if you are going to be using 1080p, you can see the bit range is 3,000-6000. If it is going to be at 60 frames, you can see 4500-9000. 720p is obviously less. The less the size and the quality or resolution then the less the bit rate. The bit rate I'm using right now, is just 4,500, for 1080p at 60 frames. So that's fine. You can always decrease it. If there's lag, then you can decrease the bit rate. We want to scroll down and go to preset. You can select performance, but I always select MAX quality because I want the shrink to be HD. So try and select MAX quality, leave the profile on high and tick Psycho Visual Tuning. This is really good as well. Once you're good with that, we can go down to Audio. Audio you can see you can select your recording device, which is my rode mic I'm using right now and you can play around with other devices, but everything else is fine here. We can also go to video. The base canvas resolution is the resolution it's going to show up in your actual program. In stream labs is going to show what's the resolution on what's going to preview for you. People wouldn't see this resolution they will see this one here. My scaled output is 1080p because I don't want to do 1440p because I want to make sure people can stream it, and it's not going to lag and they can buffer it. The output will be 1080p but because my monitor is 1440p, I want to preview it as that in this program. You want to change the filter to lanczos, whatever it is, sharpening 32 samples, it just makes it a bit more quality and sharper. If it's lagging, you can always put it on the lanczos ones. Then the FPS, the frames per second. You can live it on 30 or 60 depending on the type of video you want. Once that is fine, you can leave everything else and you can press "Done," and it should save it for your stream. Once you are ready for the stream and you have your settings, what we can actually do is actually start to connect it with this, all I have to do is go to the bottom right, Click "Go Live," if I click the event, it should pop up with my test live stream that I just created. This is my stream for later on tonight that I've already scheduled the other day and this is the stream that I just pretty much did right now, which is right here. What I can do is I can select that, I can change the title or the description, and I can confirm and go live. Just give it a second to connect, you can see that on the right-hand side, I can see the viewers, the live, it's counting down, you can see, I can click this little icon here and it's going to take me to the actual YouTube video. You can see here it's starting at 3:40 because obviously it's 3:40 on my computer, but it's going to start now. Then on the back-end you can see here it's actually live and it's recording now. In this section, you can see I can check the condition, my analytics, my current viewers my stream health or it tell me it's excellent and it has any other issues that need to fix. You can see that it's currently live and now what I'm going to do, I'm going to show you with the transition. You can see here, I'm going to change it to split screen and I'm going to transition it, now you can see it's going to change, just give it about 5-10 seconds and you'll see it change. You can see there, it actually changed. That's how you transition the slides on the back-end and how it's going to show up on the front end of your stream. That's pretty much how you do it and obviously you just choose the scene you want, whatever you want, and you click the button transition and it will work as you can see this. Another cool thing is you don't have to chat on YouTube itself, I can actually close this and I can go into the chat in the browser, so if I sign into chat, I can open the browser and I can have my own chat window where I can say, "Hey guys," ask questions here. You can see it's going to pop up here, which is really cool. I just keep this in the back and then I can have this chat window on the side here and I can just ask questions and see what the questions are coming in. Once you are finished with your stream, what you want to do is, you want to make sure that this window is open to keep on the side, and what we want to do is go to "End Stream" on the top right. You've also got live stream setting so you can share it, you can create a highlight, you can click the Settings button as well. Once again, you can turn off live chat and stuff if you want to cancel halfway or whatever. But we want to click "End Stream," it will ask you, are you sure? Then you say "End." You'll see, it will show you the playbacks, the peak, how long it was and the average watch time and I'm just going to click "Dismiss." Then make sure you go to OBS stream labs and then click at the bottom right, or say "End stream." So you want to click that. Now our stream was done and it was finished. That's how you pretty much stream live on YouTube. The key things you need is a webcam, you need the software, and then you need to connect it to your YouTube channel and that's the whole process on how to stream live. I feel like streaming live and doing videos, will really help busy channel, because not a lot of people do streaming apart from gamers, well, if you can really find your niche and do those extra streams maybe once a month, then I feel like it's a good way to connect with the audience on a personal level. 38. [NEW] How to Use a Stream Deck: I want to show you a little bit about the stream deck that I've been using. I recently purchased it and it's great for streaming. It's great for other tasks as well. You can see on my stream deck I have all these buttons that I've predetermined. You can create folders, you can switch profiles, you can have a multi-action, you can tell it to open apps. If I press it on my little bottom here, you can see it will change and I've got Illustrator shortcuts where I can literally don't have to touch my keyboard. I can just press the button on my little stream deck, and it's going to open up that keyboard shortcut or it's going to go to that link, which is really cool. You can see here, I'm going to show you an example of how to set it up. I've got one link for my YouTube channel. You can see what I do is go to the right-hand side. I'm going to make it full screen. You want to go to the right hand side and you can see you've got all these options. You can see you've got YouTube here. If you want to do a chat message or see the view is, that works if you're doing a live-stream, but for this example, all we need to do is go to system and click on website and drag and drop it in. I'm going to drag and drop website to this empty space square on the left. You can see this icon is like a blue icon. I'm going to go to the bottom and left-click on this little icon here and click set from file. You can see I already have an icon pack which you can download. I've got from 'twitchtemple.com' and you can see here I can select any of these icons. I can select the YouTube one, I can select this YouTube one. I can select like pretty much whatever I want, right? For this example, I'm just going to choose one that I'm not using at the moment, so I'll select this orange one from Origin, so you can see that's cool. What I can call it, I can type the YouTube on the title down at the bottom, then what I want to do is go to my YouTube channel and copy my Youtube URL. Whenever I go online, I don't have to go and type like YouTube and try to find my name, all right? You copy that, you'll channel URL. I can drop it into the URL like this, so now every time I press that button on my string deck, it's going to open that website automatically. It just makes everything quick and faster and just makes my productivity a lot more efficient. Another cool thing as well is if I wanted to go to my back-end, and I want to go to maybe the common section. If I've got new comments coming in, so you can see I've got one here and whatever other comments, instead of like trying to look it up from my URL, I can just copy this URL, and then I can go here and change the link to that and pretty much would open that link as well. That's just a quick tip on how you can speed up your process and use the stream deck for your advantage. Obviously the stream deck costs a little bit much and it's a good investment, but overall you can do so many things with it, you can see I've got like my stream things in here. I've got other shortcuts with my Photoshop app, you've got InDesign and I've got like Premiere Pro. There's so many different things and it's really useful. 39. Thanks + Next Steps: Thanks so much for watching. I really appreciate it and I hope you've gotten out of this course so valuable nugget and tips, and it would be great if you can follow my page. If you go to the top left corner, you can see the follow button that will keep you up-to-date with all the new classes that I'm putting out in this year and for future classes as well. Then once you're done with the course, I would really appreciate it if you click on the "Reviews" tab and go to the right-hand side, you'll see a leave a review button, click that, and then you'll get some prompts on leaving a review. I really appreciate positive honest feedback. It helps me create better classes for you guys and I'll just appreciate it and that it'd be really cool. Also, if you go to the projects and resources section, I have a few templates here, so you can create a YouTube banner and as the class grows, I can add some more files there and then descriptions here. I've got a few resource links where you can click on and also the project description to get moving with your project. So thanks again and I really appreciate it.