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Youtube For Beginners — Secrets To Growing A Youtube Channel In 2024

teacher avatar Data Engineer 365, Cloud Computing | Data | Entrepreneur

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Youtube Success 2024 - Start and Grow a Youtube Channel In 2024

      1:50

    • 2.

      A Practical Roadmap for Youtube Topics Covered

      0:28

    • 3.

      Finding Your Niche

      1:32

    • 4.

      Branding Your Channel

      2:53

    • 5.

      Camera Confidence and Presentation

      0:34

    • 6.

      Emotional Skills For Success

      2:14

    • 7.

      Content Strategy

      1:31

    • 8.

      The Power of Titles and Thumbnails

      0:36

    • 9.

      The Problem with Clickbait

      1:15

    • 10.

      Crafting Authentic Titles

      1:07

    • 11.

      Understanding Call to Action (CTA)

      1:46

    • 12.

      Filming and Camara Gear

      0:25

    • 13.

      Editing and Copyright free Music

      1:27

    • 14.

      Adding B Roll Enhance Your Videos with Text and Images

      0:32

    • 15.

      Use Batch Production for Productivity and Save Time

      1:16

    • 16.

      The Role of Hooks and Implementing Best Practices

      0:43

    • 17.

      Resources, Project Info and Documentation

      0:24

    • 18.

      Succeed with Confidence in 2024

      0:37

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About This Class

Welcome to "Youtube For Beginners — Secrets To Growing A Youtube Channel In 2024"

In this course, led by Benjamin, a seasoned YouTuber and data engineer, you will embark on a journey to create your own space on YouTube. With the platform's ever-growing audience and potential for storytelling, there's no better time to start. Learn from my experience running a successful car review channel, Mercedes Lounge, and leverage my insights on content creation, editing, and monetization.

What You Will Learn:

  • Why YouTube: Understand the platform's significance and potential for growth and passive income.
  • Finding Your Niche: Discover how to identify your unique space and start even without a clear niche.
  • Content Strategy: Master content planning, creation, and SEO optimization.
  • Emotional Skills & Balance: Learn the necessary emotional resilience and balance for content creation.
  • Call to Action (CTA): Implement effective CTAs in your videos to boost engagement.
  • Camera Confidence & Presentation: Develop confidence and presentation skills for camera.
  • Filming and Camera Gear: Navigate the technical aspects of filming and equipment.
  • Editing: Gain insights into efficient and effective video editing techniques.
  • Productivity & Self-Care: Learn strategies for managing your schedule and ensuring personal well-being.

At the end of the course, you will be able to create a youtube channel and use these Youtube insights to create your first welcome video. 

Meet Your Teacher

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Data Engineer 365

Cloud Computing | Data | Entrepreneur

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Level: Beginner

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Transcripts

1. Youtube Success 2024 - Start and Grow a Youtube Channel In 2024: No better time than the present to start a Youtube channel. Video is the fastest growing story format across all platforms, including Youtube, Tiktok, and Instagram. With 22.8 billion monthly visits to Youtube alone and 1 billion hours of video content watched daily, The potential for growth is staggering. And I believe everyone has a story to tell or a need to connect with the world. To share unique stories and perspectives, to learn, and to connect with everyone around you. Building an online presence on Youtube is one of the most exciting ways to connect with the world. My name is Benjamin. I'm my data engineer, digital content creator, and Youtube up and I've been running a successful car review channel on Youtube for three plus years now. Throughout that time, I've learned a lot about Youtube insider secrets, content creation, blueprints and editing hacks that have helped me grow. I'm excited to teach you everything you need to know about starting and maintaining a successful Youtube channel. Youtube ranks as the second most visited platform globally, right after Google. Every day, millions turn to Youtube, seeking instructional content, making how tube videos incredibly popular. Moreover, Youtube videos out, drank popular websites in various search engine results. In 2022 alone, Youtube's global advertising revenue exceeded $29,000,000,000 contributing to around 11.5% of Google's total annual revenue. This signifies Youtube's substantial impact and importance in digital content consumption and advertising. If there is one key takeaway from this entire course is a Sudden Tube channel can be scary, but it has the potential to completely transform your life. I'm going to provide you with practical Youtube advice that you can implement right away and simply get started. There is no better time to embark on this journey than right now. 2. A Practical Roadmap for Youtube Topics Covered: Course, I'll be providing a practical roadmap to help you start or continue your journey on YouTube. We'll cover a lot of topics ranging from y YouTube, how to find a niche, when is the best time to start and how you should start, finding a niche, content strategy, emotional skills, understanding calls to action or CTA, camera confidence and presentation, filming and camera gear, and lastly, editing, 3. Finding Your Niche: Find your niche and how you should start? I always tell people that your network is your network. What do you have right now that can add value in people's lives? Most people think that there's always the best time to start a business or a Youtube channel for that matter. But the truth is right now is the time to stop the wait for tomorrow. When I started Youtube, I thought about these three concepts. Number one, my skill, hobbies or network. Now think about what you're good at and apply those skills to start a Youtube channel. Think of your network and what connections you have. That's where you need to start. Feel good at a craft or a skill, and enjoy your hobby, research and create a Youtube channel around your craft. You could be a soft engineer, or you love cars or motorcycles, or you love cooking, or you love learning new ideas, or you love gaming, or even teaching. Turn that craft into a Youtube channel. Now as you create content, consider your competitive advantages. These are the things that make you stand out or things that make you unique and give your content an edge. For instance, make videos about creating websites is perhaps practical to you since you work in tech, as a web designer, developer, or supremeer. It would also just create videos on career advice or gaming. It's ideally content around your firsthand experience or what you know. Develop unique voice. Watch other Youtube. You enjoy and get inspired by their videos, not by creating content similar to what you've seen, but gradually infuse your own individuality into each video. Unique will help you stand out on the platform. 4. Branding Your Channel: Branding is an essential part of creating a successful Youtube channel. It helps viewers identify your content and sets you apart from other channels. A strong brand can help you grow your audience and increase engagement with your content. Here are some tips on how to brand your channel. Number one, choose a unique and memorable channel name. Your channel name is the first thing viewers will see when they come across your channel or content. It should be unique, numberable. Help viewers remember your channel. Avoid using generic names that are similar to other channels. Use a name that reflects the content of your channel and its purpose. You can use free tools or line to create a unique and catchy name for your channel. Create a unique logo or channel art. A unique logo or channel art can help you stand out and make a lasting impression on viewers. Your channel art is a ban that appears on the top of a channel page and can be used to communicate your channel's theme, topics, and personality. You can create a logo using a free graphic design tool such as Canva, which offers a variety of templates and design elements. You can also create your own custom logo using Adobe Illustrator photos. When creating a channel art, make sure it reflects the style and theme of your channel. Use high quality images and graphics to grab viewers attention. You can also include channel name, logo, or tag line to reinforce your brand's identity. Number three, use consistent branding across the channel. Consistent branding across the channel can help viewers identify your content and build brand recognition. Use the same color schemes, fonts, and design elements throughout your videos and channel art. This will create a cohesive and professional look for your channel. By using consistent branding, you can reinforce your brand identity and make it more memorable for viewers to find. Number four, incorporate branding in your video. Incorporating branding in your videos can help reinforce the channels event and make it more memorable. Use your logo or channel name in your video, intro and outro. You can also use branded lower thirds or watermarks throughout your videos. By using consistent branding in your videos, you can enforce your channels identity and make it more memorable for viewers. Number five, use copyright free music and graphic when creating your branding. It's important to use copyright free music and graphics to avoid any legal issues or copyright strikes. You can find free music and graphics in online labor, such as the Youtube audio library, Creative Comments or Tive, free music. These resources offer a wide range of music and graphics that can help you use in your videos and channel art without any legal issues. By following these branding tips, you can create a unique and memorable channel that viewers can find and remember and return to in the future. By using branding tools, you can really argument your brand identity. And use these freely available tools to create a unique personality and your own space on the platform. 5. Camera Confidence and Presentation: The next important thing is camera confidence and presentation. Whether you're looking at a camera, you should ideally try to look into the lens. One mistake people often make when starting a Youtube channel is looking at the view finder instead of looking directly at the lens. This presents a feeling of you looking away from the camera instead of the actual audience. I think for gaining confidence when talking to the camera is to pretend you're talking to someone you already know very well, like a sibling, a parent, or a friend. This will help you relax even more in front of the camera, and over time you'll be able to build this skill naturally. 6. Emotional Skills For Success: Let's talk about the emotional skills needed to start and sustain a Youtube channel. Begin creating content before you feel ready and publish yourself outside of your comfort zone. Think of citing as a goal rather than focusing on success, which will help you take that first step into the world of making Youtube videos. This also means that you need to learn as you go along. Each time you make a video, each time you sit down to work Youtube, try to learn something new and build on your craft. You don't need to have the perfect year, or the perfect camera confidence, or the perfect script, or the perfect niche, or the perfect film net. To get started on Youtube, just launch and launch while you're still rough around the edges and you learn it every single time that you make a video. And don't forget that perfect is often the enemy of good. Sometimes for me, once a video is even published I've got the thumbnail, I'd actually feel some resistance or even fear to publish. Maybe because I didn't feel like the video was as good as it could have been applaud and take the plunge because you can always improve on your next video. And who knows, because some of the videos that I thought were kind of a big bad actually brought the most value people and have been the best performing videos to this date. Emotional balance is also key for success on Youtube. Having an evenness of mind even in the face of stress. This means that whether things are going well or whether they're going badly or whether nothing's happening at all, this is essential because Youtube can really be a roller coast of emotion. When you first start out, it's quite likely that not many people will watch your videos. You'll be one, I'm putting all this effort, but nobody's even watching the. And that doesn't feel good when you feel like our efforts are being rewarded. But keep going because you never know when the algorithm could pick up your video. I personally try to train myself to remain calm and compose whether or not the outcome is good or bad. Decoupling my emotions from the performance of my videos and how my Youtube channel is doing allows me to make videos I actually enjoy. And also not to get caught up in the whole roller coaster that's going on in the algorithm. This is so important because video performance is often really out of your control and it's really hard to predict what's going to happen. All you can control is making another video, another better video, and adding value to one more person and improving each time you a. 7. Content Strategy: Content strategy. At its core, a content strategy is your plan for creating, publishing, and managing usable content. It's about knowing what you will produce, how you produce it, and to whom it will be addressed. For Youtube, this means a consistent, engaging, and targeted approach to video topics, styles, and messaging that resonates with your audience and aligns with the channel's goals. These are the steps to create your content strategy. Number one, no, you niche clearly define what your channel is about and who it's for. If you have a niche, this helps in creating targeted content that speaks directly to your audience interests and needs. Secondly, research and plan topics. Keep abreast of trends, keywords, or competitor content plan of video topics ahead of ensuring that they align with your niche and your audience interests. Third, create a content calendar, organize your ideas into a content calendar. Deciding on publishing frequently and sticking to consistency is key in building an audience. In addition, develop a unique style. Your presentation style can set you apart from your competitors. Whether it's your humor in depth analysis or storytelling. Find what works for you and your audience. Optimize for SCO. Use keywords, compelling titles, and descriptions to optimize your videos For such, this increases visibility and drives organic traffic to your channel. Another key thing you want to do is add to it and involve use analytics to understand what's working and what isn't work. Be prepared to adapt and evolve your strategy based on feedback, on audience feedback, and changing audience preferences. 8. The Power of Titles and Thumbnails: Title, thumb, the power of title, thumb. Your title and thumb are often the first things a potential viewer notices. They act as a billboard for your video, setting expectations and enticing curiosity. The goal is to accurately represent the content while maximizing regarding thumbnails, titles, and hooks. It's essential to avoid resorting to click bait or misleading prompts. Instead, focus on accurately portraying the genuine value of video office. If you use clickbait techniques for your thumbnail title or hook, viewers will quickly recognize up in the video and they won't find the value in your video and they'll click away. 9. The Problem with Clickbait: Problem with clickbait. Click bait refers to misleading titles and thumbnails designed to draw clicks. While they might boost short term view, they eventually harm the channel's reputation and view retention in the long run. Viewers who feel tricked are less likely to return or try to be more engaged next time they see your videos. Avoid clickbait titles and video thumbnails. Firstly, a clickable thumbnail title is essential if nobody clicks on your videos because the thumbnail and the title doesn't appeal to them, then you'll get in view. Interesting titles and thumbnails are easy to click on as they promise great content and value. Try to come up with at least five ideas for thumbnail, title four video, and choose the one that resonates the most for you. Secondly, you really want to focus on the first 30 seconds of a video, also known as the hook. This is the start of the video where you need to show the view that the video they have clicked on is actually the video that they want to watch. You need to provide your value proposition early on within the first 20 seconds and what you're going to talk about in the video, so they know upfront why they're there in the first place. The first ten to 30 seconds are so important to show the viewer why they should keep watching. 10. Crafting Authentic Titles: Crafting authentic titles, clarity, and relevance is really the first thing you should focus on. Should your title clearly reflects the content of your video, use relevant keywords and phrases that accurately describe what viewers will see, curiosity, and interest. Secondly, pick interest without misleading. Use compelling language that speaks to the viewer's need of curiosity. Brevity. Keep it simple. Long winded titles can be cut off in search results or feeds, losing the impact. Keep your titles very concise. Designing effective thumbnails. Now, visual appeal is the first thing should focus on. Use high quality images, bold colors, and readable text to make your thumbnail stand honest representation. Ensure your thumbnail accurately reflects the content of the video. Misleading images or exaggerated reactions can lead to viewer distrust. Consistency. Maintain a consistent style for your thumbnails to establish brand recognition over time. This means that users can just quickly identify your videos when they see the on the platform. 11. Understanding Call to Action (CTA): Understanding the call to action is another important strategy. A call to action in your videos is a direct appeal to your audience to take a specific step after watching your video. It could be to command, subscribe, or follow link, or any other action beneficial to your channels objectives. Why is a call to action important, or why is a CTA important? One direction. It guides your viewers on what to do next, removing any guesswork. Two, engagement. A compelling CTA can increase engagement metrics like likes, shares, and comments. Three, conversion or channels focusing on sales or leads a CTA can direct viewers towards a conversion point. Another point, retention, encouraging subscription notifications helps obtain viewers for future content. In addition, here's how to craft your CTA. Measure it early, which means that within the first 20 seconds, introduce your call to action. Let your audience know what they'll be gaining from watching the video and what action you'd like them to take. This sets expectations and hooks the viewers early. In addition, value proposition clearly articulate the value of your video that it provides. Whether it's learning a new skill, entertainment or insights your viewers, what they will do, what they will achieve or learn by the end of the video. Simplicity and your call to action should be simple, clear and direct. Avoid ambiguity and tell your viewers exactly what action you want them to take. Also, relevance and show your call to action is relevant to the video content relevant CTs can alienate viewers or diminish the perceived value of your content. For instance, in my videos I prioritize communicating the value and expected outcome within the first 20 seconds of the video. For instance, by the end of this video, you'll learn about the features and drive experience with a new car. So stick around and don't forget that light button if you find these steps helpful. 12. Filming and Camara Gear: And camera gear. In terms of hardware, the best gear is a gear that you have right now. You can set it. You channel just by your smartphone, which has a camera and a microphone. If you have a window with natural light or a big lamp as I have on my right hand side there, you have your light. If you want to operate audio, obvio is the most important thing rather than video quality. So consider getting an external microphone first, then adding lighting, and finally, a camera. 13. Editing and Copyright free Music: Editing software. In terms of software, there are many video editing programs available, such as Da Vinci Result, which is free, and Final Pro or A Premier, which costs money. Consider using good quality music for your Youtube channel, which means that you get copyright free content or copyright free music. And there are a number of platforms that you can use that I use personally. I love Audio Jungle, and there is also Epidemic Sound. And I use these platforms because you can obtain a license for all the tracks that you use. For instance, on Audio Jungle, I can choose to download the entire license either as a PDF or plain text, which I then attach to my video. Or if my video gets flagged for copyright claims, I can always attach a license and within a day the issue is typically resolved. Very important to avoid copyright, don't copy someone else's original work. I've actually come across different channels which have quite literally downloaded at least 20 of my videos and posting those videos as the original work. In which case, I typically contact Youtube and the channel is taken down. So it's very disheartening to do all this type of work, to create all this content, only for someone to literally steal your ideas, steal your work, and post them as their own. And make money using the work that you've done. Very important. Avoid copyright. Be original, create unique content, which means that it's content that you can get on your own. Avoid copyrights. Get the right quality music, Either from Epidemic Sounds or Audio Jungle. I'll leave some links in the description, so make sure you check the. 14. Adding B Roll Enhance Your Videos with Text and Images: B roll pattern. Interrupts are another way to keep viewers engaged. Every seven to 10 seconds have something new going on, whether it's text, B roll, or something else. To keep viewers interested, slow down. The pace of your video can make your audience feel like you're wasting their time. So it's important to keep it engaging in editing. Simply show what you're talking about. Don't just tell. For example, if you're talking about an item, actually show the item or use via footage to make it more engaging. Video is a visual source of information. Adding images, text, and the visuals can help viewers stay engaged. 15. Use Batch Production for Productivity and Save Time: Another strategy is to batch produce content. This is fairly important because even TV shows and movies have batch production. Which means on a single day, typically on Saturday, I shoot a tunnel videos. In one day I create about three to four videos in a single day. It takes me about five, 6 hours. Then I come home and I do batch editing of those videos, which means I have content for the next week or two. Always consider batch production, which is a very excellent time saving and productivity technique in terms of setting up your Youtube business. Speaking of productivity, another tool that I use in my Youtube journey is to is a platform or a tool that allows you to be more productive through SEO ranking, keyword optimization, and processing. Which means that you can integrate this tool with the Youtube channel. And it allows you to target specific keywords or target specific topics and it's going to find you what's trending across the platform. Basically it goes in the back end and searches the Internet. In terms of pricing, two body is not very expensive. About $5 per month for the startup path. The beauty of this too is that you can go back in history and optimize your older videos, which means you start to get more of us. Make sure to check out Q or two body. I'll leave the links down below in the video description. 16. The Role of Hooks and Implementing Best Practices: Of hooks. Your hook, which is usually the first few seconds of the video, should reinforce the promise made by your title and family. It's where you assure your views they've come to the right place. The video that clipped on will deliver the value promised how to implement the best practices. Test and learn. Experiment with different styles and formats to see what resonates best with your audience. Use Youtube analytics to track the performance and make informed decisions from those feedback. Pay attention to comments and engagement metric. Viewer feedback can provide valuable insights into what's working and what's not work. Stay updated on the trend. Trends change, and so do viewer preference. Keep an eye on successful videos in your niche for inspiration and new ideas. 17. Resources, Project Info and Documentation: Bonus, I've included documentation and detailed instructions on how to create a unique channel. You're free to check out the resources in the description and you'll find direct, step by step instructions on how to create a unique channel name. And even other additional resources for creating thumb mails, Channel Arts, and all the channel names as well. So make sure you check out the video description for that additional content. 18. Succeed with Confidence in 2024: Tube channel recently surpassed a significant milestone, 100,000 subscribers after three years of consistently uploading videos. When I started, I had 100 subscribers, but since then thousands of people from all over the world have subscribed to my channel. This Youtube journey has completely transformed my life from my mindset and finances, friendships, business relationships, and even self understanding. And I've developed my own voice and creativity along the way. And you can do the same starting today if you're simply curious about this journey and the emotional, or technical, as well as managerial skill sets needed to succeed, then keep watching.