Youtube Copywriting Templates: Proven Formulas for Views | Luna Ramos | Skillshare
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Youtube Copywriting Templates: Proven Formulas for Views

teacher avatar Luna Ramos, Teacher + Corporate Trainer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:45

    • 2.

      Challenges & Stunts Copy

      3:48

    • 3.

      Listicle Copy

      3:07

    • 4.

      Product Review & Unboxing Copy

      3:40

    • 5.

      Travel & Adventure Copy

      3:49

    • 6.

      Informative & Educational Copy

      4:06

    • 7.

      Wrap-up

      0:41

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About This Class

DID YOU KNOW?

  • ‘How to’ videos on Youtube is up by more than 70%. (TechSmith)
  • The most-watched YouTube video is Baby Shark Dance and has over 9 billion views. (Forbes)
  • YouTubers with 1 million subscribers earn close to $60,000 annually. (Finance Buzz)

COURSE HIGHLIGHTS

  • Crafting Compelling Video Titles: Master the art of creating attention-grabbing titles that intrigue viewers and improve click-through rates.
  • Engaging Video Descriptions: Discover techniques for writing compelling video descriptions that improve search visibility, provide context, and encourage engagement.
  • Creating Persuasive Video Scripts: Unlock the secrets of persuasive storytelling and scripting techniques to keep viewers engaged and drive desired outcomes.

By the end of this course, you'll have the skills and templates necessary to write compelling video titles, descriptions, scripts, and CTAs that engage your audience, drive action, and ultimately grow your YouTube channel.

REQUIREMENTS

  • Writing Skills Foundation: Got the basics down? Awesome!
  • Creative Juices Flowing: Bring your imaginative vibes and attention to detail.
  • Marketing 101 Familiarity: Don't worry, just a basic grasp will do.

WHO IS THIS COURSE FOR?

  • Copywriters & Freelancers: Whether you're just starting or looking to enhance your skills, this course is designed for those eager to master the art of digital copywriting.
  • Content Creators: Bloggers, vloggers, and social media influencers will benefit from honing their copywriting skills to create more engaging and shareable content.
  • Students: If you're studying marketing, advertising, or a related field, this course will complement your academic knowledge with practical digital copywriting skills.
  • Entrepreneurs: Learn to write compelling digital content to boost your online presence and engage with your target audience effectively.

No rush. START when your creativity is at its peak.

Meet Your Teacher

Teacher Profile Image

Luna Ramos

Teacher + Corporate Trainer

Teacher

No sugarcoating. No flowery words. Just as I am.

 

I teach, not only based on my expertise, but also on my failures. So, here’s the list of my shortcomings and learnings:

 

1. I was fired by a language school due to political insensitivity. I’ve learned to be more politically correct, diverse, and inclusive.

2. I was terminated by a food company due to insubordination. I’ve learned to have the guts to disengage, especially when the tasks are no longer aligned with my principles and ethics.

3. I was laid off by a real estate company due to falling short of my sales target. I’ve learned to integrate influencer marketing, SEO copywriting, and lead generation to target a niche market.

 

Now, I am ... See full profile

Level: All Levels

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Transcripts

1. Introduction: Copywriting plays a vital role in every aspect of Youtube content creation. From attracting viewers with compelling titles and thumbnails, to engaging them with well crafted scripts and cold actions. It helps channels stand out in a competitive landscape and contributes significantly to their overall success in growth. By the way, my name is Dune and I have assembled copies from multiple brands. Yes, I heard it right. I assembled copies because copywriting is not about writing on a blank page. We need to do research, know the audience, your competitors, and your creative assets, and that's how you assemble high converting contents. If you have much better insights, please let me know. I am teachable, I am not always right. 2. Challenges & Stunts Copy: Our first Youtube copyrighting blueprint is called the Challenges in Stunts Copy, Challenges in Stunts Content Copyrighting and Youtube involves creating videos where you undertake various challenges or perform exciting stunts. These videos seem to entertain, engage, and captivate the audience with training and adventurous content. Let's see the blueprint for title and description. When crafting attention grabbing Youtube titles, highlight the challenge stunt, clearly state the specific challenge or stunting your title. Use descriptive language that conveys the excitement and uniqueness of the challenge. Rate suspense, or tease the outcome. Build anticipation and suspense by teasing the outcome of the challenge or stunting your title. Use keywords that people are likely to search for when looking for similar content. These stumps improve the visibility of your video. In search results utilize enticing Tom Nail images. Time nails play a significant role in attracting viewers. Use high quality, visually appealing images that showcase the challenge or stunt challenges. And stunts can be risky or dangerous. So it's important to prioritize safety. Include a disclaimer or safety notice in your description to ensure viewers understand the risk and precautions involved. Let's move on to copyrighting blueprint for challenges and stunts video. First stepping your video is the introduction. Begin with an exciting introduction that builds anticipation for the challenger stunt. Share why you decided to undertake this particular challenge and what viewers can expect from the video. Step. Complete your video. Describe the challenge, your stunt in detail, including its difficulty level, risk involved, or any unique aspects. Highlight the trial and excitement associated with the challenge. Showcase the challenge, your stunt in action. Capturing the most exhilarating moments. Utilize multiple camera angles, slow motion shots, or other visual techniques to enhance the viewing experience. Next, this provide real time commentary during the Challengers stunt to share your thoughts, emotions, or reactions. You can also include behind the scenes flutage, share any unexpected or funny moments that occurred while preparing for the challengers stunt. Do not forget to address safety considerations and emphasize the importance of responsible adventuring. Discuss a preconscious taken, safety measures implemented, or any lessons learned from the experience. And wrap up the video by reflecting on the challenge, your stunt, and the personal growth or accomplishments achieved. Share any key takeaway is your lessons that viewers can apply to their own lives. Finally, encourage viewers to alike, share and subscribe to your channel for more adventurous challenges and stunts, remind them to stay safe and responsible while pursuing their own trailing experiences. Once again, prioritize safety and responsible content creation. When undertaking challenges and stunts, it's important to ensure the well being of yourself and others involved continuously monitor trends, adapt the audience preferences and experiment with different approaches. Define what resonates best with your target audience. There you go. If you want to have the potential to go viral, increase in views, subscribers, and overall channel exposure, go for challenges and stunts, copy. Let's jump right into our next copy. See there. 3. Listicle Copy: In is the listical copy List content. Copywriting and Youtube involves creating videos that present information in a list format, typically featuring a series of items, tips, recommendations, or examples. Lists are concise, easy to chest formats that offer valuable insights or entertainment to viewers. A title foralystical content First, we need to clearly state the listical topic. Be clear and specific about the topic of yourlistical in the title. Craft your title to create curiosity and make viewers want to watch Realistical. Identify a problem or need that youalistical content addresses and emphasize it in your title. Thoroughly communicate the key takeaways or benefits viewers can expect from your listicl. In both the title and description, provide a concise summary of the listical content in a description. This gives viewers a clear idea of what they can expect from your video and helps with search optimization. Use keywords that people are likely to search for when looking for information on that topic. This helps improve the visibility of your video in search results. Let's continue and see how to craft a copy for your listical video. Firstly, begin with an engaging introduction that sets the tone for the list L and creates anticipation for what's to come. Briefly explain the topic or theme of the listic L and why it is relevant or interesting. Present each item on the list. Number it accordingly, clearly state each item and briefly explain its significance or relevance to the topic or theme. Specials or examples, An understanding and engagement. Next, dive deeper into each list item providing more details, insights or examples. Offer explanations, dips, or additional information related to each item. Use smooth transitions or facial cues to transition between each list item. Maintain a steady pace to get viewers engaged throughout the video. Summarize the key points covered in the listicle. Highlight the overall value or benefits that viewers can gain from knowing or implementing the information. Encourage viewers to share their thoughts, experiences, or suggestions related to the listicle in the common section. Invite them to subscribe to your channel or explore other videos with similar themes. Remember, the content of Youralistical is just as important as the title and description. Ensure that Youralistical provides value, is well structured and delivers on the promises made in the title and description. All right, so if you want to target specific keywords or popular topics, making them highly searchiable on Youtube and search engines, you better craft list format. All right. I'll catch you the next copy. 4. Product Review & Unboxing Copy: Our next copy helps reviewers make well informed decisions in shopping, the product review, and in boxing copy, product review, and boxing content. Copywriting on Youtube involves creating videos that provide detailed information, insights, and personal opinions about the specific products. This copy aims to help viewers make informed purchasing decisions by showcasing the features, pros and cons of the product. Let's see how it is done. By crafting the title and description, clearly state the product name, brand, and key features in your title. Showcase the unique features, benefits, or advantages of the product in your title and description. Also give your viewers an idea of your overall opinion or verdict on the product in the title or description. Craft your titles and descriptions in a way that persuades viewers to watch your review or boxing create a sense of urgency. If the product is limited in availability or has a time limited offer, mention it in the title or description. Provide additional relevant information in the description, such as product specifications, pricing, availability, and where viewers can purchase it. These talks viewers find the information they need and makes your content more informative. Nails are crucial for attracting viewers attention. Use high quality, visually appealing images of the product or your unboxing process. Here's how you can structure your copy for product review and boxing video begin with an engaging introduction that highlights the product and its significance. Share why you decided to review this particular product and what viewers can expect from the video after the boxing process. Showcase packaging contents and initial impressions. Comment on a packaging design, presentation, or any unique aspects. Highlight the key features, functionalities and specifications of the product. Discuss how these features can benefit users and stand out from competitors. Share your personal experience and insights on using the product. Discuss the product's compatibility with different devices or platforms. If applicable, utilize visuals, close up shots, or screen recordings to demonstrate the product in action. Show how it solves a problem, enhance its productivity, or delivers on its promises relevant. Compare the reviewed product to similar products in the market. Highlight its unique selling points or key differences that set it apart. Summarize your overall opinion of the product and whether you recommend it. Consider your target audience needs preferences and budget when making the recommendation. And don't forget to invite viewers to like, share and subscribe to your channel for more product reviews and boxing content. Provide relevant links or resources where viewers can find more information or purchase the product. A piece of advice, remember, it's essential to maintain transparency and honesty in your product review and boxing content. Provide unbiased opinions, disclose any affiliations, and deliver value to your reviewers. Okeke. This type of Youtube content is perfect if you want to have opportunities for affiliate marketing and sponsorships. Let's carry on to the next copy, Catch there. 5. Travel & Adventure Copy: Let's proceed to a copy that cultivates a sense of wonder lost on Youtube. The travel and Adventure copy, Travel and adventure content. Copywriting and Youtube involves creating videos that showcase exciting destinations, provide travel tips, and inspire viewers to embark on their own adventures. The goal is to capture the essence of travel experiences, share valuable information, and engage viewers with visually appealing content. Here's a blueprint to consider. Highlight the main location or activity featured in your travel and adventure video. In the title paint, vivid experience in the title and description. Numbers and specific details can add interact to your titles. Restriction includes relevant keywords related to the destination, activity, or travel experience. This will help improve your videos visibility in search results. Differentiate your travel content by highlighting a unique perspective or theme. Inchk your personality and enthusiasm into the title and description clearly communicate the benefits or experiences viewers can expect from watching your travel content. If your video covers multiple locations or activities, include time stamps in the description so viewers can navigate the specific parts that interest them. Here's how you can structure your copy for travel and adventure video. Begin with a captivating introduction that captures the essence and allure of the destination. Share why you chose to feature this particular location and the unique experiences it offers. Provide an overview of the destination, highlighting its geographical features, cultural significance, or historical background. Include interesting facts or at trivia to engage viewers and pick their curiosity. Showcase the top attractions or landmarks that make the destination special. Present each attraction with stunning visuals, descriptions, and personal experiences, if applicable, highlight adventurous activities available in the destination, such as wildlife encounters, getting lost, or unique local experiences. Describe the experiences, their trial and the preparation or safety measures involved. Share practical tips, advice and recommendations for travelers visiting the destination. Provide insights on the best time to visit local customs or traditions. Budget saving tips or lesser known spots worth exploring and summarize the key highlights and unique aspects of the destination inspire viewers to embark on their own travel adventures and explore the world. Lastly, encourage viewers to like share and subscribe to your channel for more travel and adventure content. Provide links or resources for further information or travel planning. And remember, crap it like you're at, telling a story, narrate your travel experiences. Captivating stories. Paint vivid pictures with your words, describing the sites, sounds and emotions you encountered during your adventures. Connect with your audience on an emotional level and transport them to the destinations you are discussing. There you go. What I really like about this type of Youtube content is the potential for monetization. You can monetize your content through ad revenue, brand partnerships, sponsored content, affiliate marketing, merchandise sales, or crowd funding. Let's advance to the next copy. See there. 6. Informative & Educational Copy: Our next Youtube copyrighting, Blueprint, can position you as an authoritative source. The informative and educational copy, Informative and educational content copyrighting on Youtube involves creating videos that provide valuable information, insights, and educational resources to viewers. This copy aims to educate, inspire, and engage the audience by delivering content that is informative, well researched, and relevant to their interests or needs. Here are strategies to consider. Be clear and concise in your title about the topic of your informative and educational content. Clearly communicate the value proposition or what viewers will gain from watching your video. Utilize descriptive language to convey the depth and breadth of the information you're providing. Words like revealed, insider, groundbreaking, or unveiled can spark curiosity and encourage viewers to click on your video. Furthermore, numbers can make your title more intriguing and give viewers an idea of the content structure. Identify a problem or need that your informative content addresses. Emphasize it in your title frame. Your content as a solution or a source of valuable information. Clearly communicate the key insights or takeaway viewers can expect from your video. In both the title and description incorporate social grief or credentials. Additionally, if your content has received positive feedback or reviews, include brief testimonials or codes, keep concise and easy to read. Use bullet points or sections in the description to make it scannable and highlight the main points or sub topics covered in your video. Here's a blueprint to guide you in creating informative and educational copy for your Youtube videos. First, begin with an attaching grubbing introduction that establishes the relevance and importance of the topic. Clearly state what viewers can expect to learn or gain from watching the video. Followed by key concepts and insights, dive deeper into specific aspects. Case studies related to the topic offer detailed analysis, research findings, or real life examples to illustrate the application or impact of the subject matter. Provide practical tips. Techniques or actionable steps that viewers can implement or apply in their own lives. Help viewers connect theory with practice and encourage them to engage actively with the subject matter. Share additional resources, references books, or only in courses that viewers can explore to expand their knowledge on the topic. Include relevant links or recommendations in the video description. And summarize the main points covered in the video. Reinforce the value and benefits of the knowledge viewers have gained. Don't forget your CDA. Encourage viewers to like, share and subscribe to your channel for more informative and educational content. Invite them to leave comments, questions, the foster engagement and discussion for your content to be credible. Support your content with compelling statistics, studies or research findings. This adds credibility to your information and strengthens your arguments. Be cite your sources when necessary. Use simple language, avoid jargon, and provide clear examples or analogies to illustrate complex concepts. There you go. What I love about this Youtube content is that informative and educational videos have long term relevance. Unlike news or time sensitive content, these videos often address timeless concepts, principles, or skills that remain valuable over an extended period. 7. Wrap-up: As we conclude, remember this, in the world of digital marketing, every word you write should carry intention. Your copy has the power to take night connections, emotions and tions. Now, as you embark on your copyrighting journey, in each word with purpose, thank you and may your intentions be clear and your connections profound.