YouTube Channel MISTAKES that DESTROY your Growth! (How to Fix Them) | Ben Rowlands | Skillshare
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YouTube Channel MISTAKES that DESTROY your Growth! (How to Fix Them)

teacher avatar Ben Rowlands, Content Creator with 800,000 Followers

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Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:11

    • 2.

      Choosing a Bad Niche

      7:02

    • 3.

      Large vs Small Niche

      5:11

    • 4.

      Creating the WRONG Videos!

      5:59

    • 5.

      Understanding YouTube Titles

      10:00

    • 6.

      Traffic Sources in Detail

      13:58

    • 7.

      Improving TRASH Video Quality!

      15:49

    • 8.

      How to Make a GREAT YouTube Video!

      10:13

    • 9.

      Final Tip and Class Project - Thanks for Watching!

      3:53

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About This Class

Many YouTuber's are making massive mistakes that are holding back their channels true potential! Following out dated advice about YouTube SEO and YouTube Keywords to get more views! YouTube has changed so much in the last few years and to be honest, the advice on how to grow has not changed with it! 

The algorithm is vastly different, only 35% of views on YouTube  come from Search!! So why are you focusing on it? When 65% of the viewers are elsewhere! But... where is this secret gold mine of views?

In this Skillshare Class, I am going to share with you how I have generated over 8,000,000 Views and 40,000 Subscribers as a Small Up and Coming YouTuber in the last 12 - 18 Months! Using completely different traffic sources, titles and thumbnail strategy which has resulted in rapid growth! 

If you want to start making a difference with your YouTube Channel, join me here for this Skillshare Class!

Meet Your Teacher

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Ben Rowlands

Content Creator with 800,000 Followers

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Ben Rowlands is a 24-year-old Content Creator who has made a significant impact in the digital world, amassing an impressive 800,000 Followers and a staggering 500,000,000 Views across social media. Renowned for his deep passion for Tech, Gaming, and Music, Ben has skillfully leveraged his interests to build a diverse and highly successful online presence. Within just one year, he grew his YouTube channel to over 100,000 subscribers, and on TikTok, it took only a few months for him to reach the same milestone.

Ben's channels span multiple niches, making him a versatile presenter. With the ability to adapt across content styles, providing greater knowledge and understanding of what it takes to be a full-time creator. In addition to his life as a content creator, Ben is a... See full profile

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Transcripts

1. Introduction: There are many YouTubers that are making massive mistakes that are impacting the potential growth of their YouTube channels following outdated advice that they should prioritize YouTube, SEO, keyword optimization, and all these type of rubbish that just doesn't work anymore. In 2022, only 35 per cent of the views on YouTube come from YouTube search. So why on earth would you prioritize that as your predominant traffic source when 65% of the views are generated elsewhere in this Skillshare class, I'm going to show you how I've generated over 40 thousand subscribers and 8 million views in the last 12 to 18 months on YouTube as a small, up-and-coming YouTuber without using keyword optimization YouTube search, and focusing on a completely different strategy that prioritizes YouTube browse thumbnails and also titles. We will also go into detail on how to correctly structure a YouTube video to have more impact and better audience retention. Because again, a lot of people are using an outdated formula that no longer is successful in a fast-paced world. Because if TikTok and Instagram Reels, it's sped up the overall speed of YouTube as well. If you want to start making a difference in getting the views and subscribers that your channel deserves. Join me here on Skillshare for this class. 2. Choosing a Bad Niche: I first want to start with the reality of growing a YouTube channel. Now the fact is you may actually be growing the wrong YouTube channel and hear me out for a second. Now I currently have two different YouTube channels that I manage. I've got them Rawlins and I have been Rowling's music now. Ben Romans music was my first YouTube channel and it has around 18 thousand subscribers. And Ben Rowling's is my new tech channel that's around a year old and it has just under 17 thousand subscribers. Now the interesting thing is the two YouTube channels take equally amount of the same amount of work to manage and create the videos for, but the return on investment is significantly different. If we take a look at my tech channel and we just browse and take a look at my most popular videos. You will see in 11 months. This one's got over 600 thousand views. So it's almost a million in probably a few months time. This one's got just under 600 thousand views. Just in the 400 thousand views, almost 300 thousand views, almost 300 thousand views, almost two hundred thousand, two hundred thousand, just over 100 thousand. Another one over one hundred thousand, one hundred thousand, one hundred thousand, and etc. So you can see that there's a lot of users have been generated in total. That channel has generated around 4.5 million views across all of these videos. Whereas if we take a look at my music channel, you can see this one has over 264 videos. So a lot of work has gone into growing this channel. And if we take a look at the most popular videos on this actual page, you will see here, There's only one video over 100 thousand views, just one video that's got over 100 thousand views. And this video is actually way older than one year old. Youtube just hasn't fully calculated it yet. I upload this on the 28th of November 2020. And as you previously saw on the other channel, those videos had generated hundreds of thousands of views in six months, four months, 11 months, much faster timeline. Now something that I wish I had understood sooner Was that it takes equal amount of effort to go for a small goal like 10 thousand subscribers versus going for something like 1 million subscribers or a 100 thousand subscribers. Each goal takes the same amount of work you saw on the music channel that took almost 300 videos to get almost 20 thousand subscribers. And on the tech channel we're about to hit 20 thousand subscribers with almost 50% less effort because you've uploaded 50 per cent less videos. I've already uploaded about 106 videos on that second channel. And there's a huge amount of misinformation on how to grow on YouTube. There's a ton of YouTube gurus that are like choose a niche that you're super passionate about and you'll be able to grow in a small niche. And then this small niche, you'll be able to create online courses and one-to-one coaching and all these other rubbish that they tell you about. But the harsh reality is, for this small niche, yes, may seem logical and sensible, but you can't get enough views on actual YouTube to grow it and sustain it just off of views itself. And then this has other added complications, such as sponsorships. You can't get as lucrative sponsorships. Or if any sponsorships, if you're not getting a steady amount of views. So for example, if we take a look at my music channel, this channel here averages around sort of like 5 thousand views per video is pretty terrible really in terms of the amount of using get per video because I liked tutorial videos, the niche that we're going for these products, there's not many customers that actually, by these, it isn't a huge marketplace and with almost 20 thousand subscribers, I've almost captured the majority of the niche and marketplace, and it's actually available for this part of the music space. And this leaves you a few different options you could expand out and try and do more generic guitar tutorials, but whatever, but that point, it becoming more saturated. This YouTube channels sort of peaked at its maximum. Sure, it will get maybe 50 thousand subscribers one day, but it will take like 23 years if you're just taking away, slowly ticking away in the background, to eventually actually hit that milestone for a 100 thousand subscribers. I highly doubt that it ever will. And if it does, it'll take like eight years or something crazy unless we changed the content strategy and we started doing more generic music things. But at that point, this is a copyright because you're playing like popular songs and covers or whatever, so it's a waste of time. Whereas on channel, you can see, if we take a look at my most recent uploads, one that just a couple of days ago, we're getting a solid between 10 thousand to 30 thousand views a video quite consistently. This is YouTube short here, which would have an exception. But yeah, we're getting quite a steady influx of usually always hitting about 10 thousand views. Worst-case prior to this, we had a great month of about a million views in a month where we were hitting like almost a 100 thousand views on each video. So this means, this gives me way more leverage for actual sponsorships. So if a brand wanted me to do a 30-second segment, we can charge significantly more on this tech channel because we get more views. So all that rubbish these YouTube gurus say about it's a small niche and make targeted content and dominate a niche. It's rubbish because we get 0 sponsorships on the music channel because they just don't get enough views for them to get actual sponsorship deals because maize will go and pay someone with a tech channel or a beauty channel for the same amount of money but get a 100 thousand eyeballs on that video versus three. If you're maybe wondering why your YouTube channel isn't growing, ask yourself this huge question of is my niche big enough? Is the actual niche I'm targeting. Able to get 1 million views on a video, isn't even able to get a 100 thousand views on a video because you may have a harsh reality moment and you'd be like, oh my word, I'm creating content. And the maximum I'd be luckier is getting maybe 30 thousand views on a video. So you're chasing this goal. I want to get a million views on a video. You're watching all these silly tutorials from all these gurus on YouTube, how to get a million views on a video on great click-through rate and do this and do that when in reality there isn't enough view is in your niche to even get that. And that's exactly the problem with this music channel. For ages when I was, had no idea about YouTube now is learning. Yeah, I thought this will be the one, This video will be the one when in reality, there's no way you can get more than 10 thousand views on a getting started guide for a product that hasn't even sold 10 thousand units or something. You know your anatomy. So when you, when you boil down the reality of the situation, you no longer chasing these metrics, Can you don't exist and then you can fine tune your strategy accordingly. If you do want to grow a channel in a small niche, that's perfectly fine. You can make a very profitable channel like we have here. We don't get many sponsorships, But we sell online courses and we do all this type of stuff. So it makes it sustainable, but it's still kind of a lifestyle business. The maximum you're looking at is just sort of a full-time wage. But you're putting in like 365 days worth of effort and you're working 12 hours a day versus you measure just get a regular nine to five of that point into YouTube as a side hobby. Whereas if you thought right, I want to grow a YouTube channel. I may as well go big, chase the big numbers go for a 100 thousand subscribing niche or more million subscribing each. Just going to take equal amount of effort. You'll probably have to work harder in the smaller niche to make the same amount of money less than you would make in the bigger niche where you might be a smaller fish in a larger pond, but there's way more views available to you. You can see here 4.25 million views. We have got in less than a year. So I now want to jump over onto the computer and show you this more in detail with some analytics. 3. Large vs Small Niche: I want to share with you a few examples of what we just talked about, the difference between having a large nice versus a smaller niche. So here we are. On my computer. We just got my channel currently loaded up. Now, if we take a look, because I've got two buddy install, incredibly useful tool for anyone that's going on YouTube. You can see that my tech channel is getting 345 thousand views per month. At the moment, this is actually a bad month. We've had a few dodgy months over the last couple of months. In January, got a million views. And then in February it was like 600 thousand, one hundred thousand, three hundred thousand. But if we take a look at my music channel that gets 80 thousand views per month. At its peak, it was getting around a 100 thousand to 120 thousand views, but that was when I was cranking out three videos per week is cranking out video after video after video after video, hoping something weird rocket and something would change, but obviously did. But key thing here is that I want to articulate 16 thousand subscribers per month. On a bad month, we're getting a 344 thousand views. Now if I compare this to some of the giants in the music space, those guys with 280 thousand views, in fact, absolutely love this guy's channel teaches you how to use logic and your music production a huge niche in the music space. One of the more profitable areas, very high CPM because it's all software-based. So quite profitable of the ads, if you take a look here, per month, obviously is bringing in 255 thousand views. So my tech channel brings in more my tech channels, the red line, I'm currently logged in to my music accountants. So my tech channels the red lines. So my tiny 16 thousand subscriber channel brings in more views than IT guy with almost 300 thousand subscribers. This is the difference between niches and choosing a topic. So he's probably worked harder the meat, yes, clearly has. He's got almost a thousand videos. Obviously, it's got three formerly views because being going for absolutely ages all the way back in 2011, but it's been turned in and out for ten years. And per month, I get the same amount of views per month of contribute less effort. We take a look at another huge hero in the music space. I absolutely love this guy's channel and you can see per month, he brings in 387 thousand views. But again, this guy is almost got 300 thousand subscribers and he almost has 1 thousand views. Now. Sure he's got 50 million views on his channel, which is a huge, huge achievement. But you can see the difference there. A kid with 16 thousand subscribers in tech in a very saturated competitive space, manages to get more views than heroes in the music space with almost 0.5 million followers, 300 thousand followers. I hope that showcases when it comes to being clever with the niche you actually choose instead of being you're following all going to pick a small niche and try and grow a business in the small niche. The fact it's a small niche means there's not that many customers for you to grow your business in any ways. If you wanted to make money off of YouTube, rather than actually just solely on YouTube and sponsorships. And just to show you something I've never done this before, ever in the history of any of my online courses, I'm going to show you how much a video has made. Now this video here has got 26 thousand views of my music channel on face value. Think, Wow, Ben, we got 26 thousand views on the video. That's absolutely amazing. But in terms of actual revenue, this video is only made me eighty-five pounds. Now you may think that's absolutely fantastic. You made 85 pounds, but this video took me between four to five days, complete straight days to create. We had to go outside and we had to get the drone shots out. You had to hire someone to use a gimbal. We went out into a field that the practice, the songs had to learn all the scripts and the fact that the drone alone cost me like £400. And then we just made eighty-five pounds. And the worst part was about this video was it gave me the product early before anyone else to make a video and they didn't pay me. Now, this is something you should learn. Huge, very huge. But a lot of brands in the music space don't understand influencer marketing. So again, if you choose a small and develop niche, most of the time the brands have no idea how to market their own products, let alone how to market products with someone that's an influencer, someone external out of the company. So when you start to deal with these companies, they have no idea how they should be correctly paying you, reimbursing you for your time. So they think it's adequate, is just sending you out a free product or you got a free £300 speaker. The reality is they only cost them 100 quid to send me that speaker because they make them at cost. They artificially inflate it like all. And we're sending you a £400 speaker. You should be really grateful that we're doing this. But the truth is, if I go and put that thing on eBay, it's only going to make me like £280, so it isn't worth £400 as they try and convince you, this is just a bit of side device other than your channel isn't growing. But this is another problem with choosing a small and develop niche. The brands don't know how to work with you correctly. So you can't get reimbursed correctly for your time, which then means you just constantly making content at a loss in a nutshell, and the brands are just using and abusing you. They don't know how to market stuff themselves and it's just a complete mess that just at the end, completely ends up Trenu. Whereas with these larger niches like beauty, tech, they're really developed so they know how to work with huge influences. They know how to work with micro influences. And everybody has their own tier where they should be ranked within the content. This is a micro influencer. They've got a higher engagement rate because they're smaller. So you get reimbursed accordingly rather than having to be on the begging bowl all the time when you're dealing with brands like this one in particular, that it was on the music scene. 4. Creating the WRONG Videos!: Now that you understand more about choosing a niche and whether you're in the right niche. And I want to talk about the fact that you may be creating the wrong videos. One of the biggest problems I see a lot of channels doing is that they're in the correct niche and there's a huge opportunity within that niche. But the videos and the way they're formatting the videos in the video ideas just simply aren't quite correct. I don't want to use a fantastic example of somebody who figured this out. And I'm sure you've heard of this individual. It's Ed from the film who this guy is awesome, he's content is fantastic. Now, Ed was creating videos inside of the YouTube nation. He was teaching small businesses how to grow on YouTube and he would kill you, how to optimize the search, HOW TO add tags, create thumbnails, edit a YouTube video that was cranking out three videos per week. And he was doing these sort of like how to videos that would rank well in YouTube search. But what he did was, he realized that this simply wasn't working. If you take a look at his oldest videos, and we look at the oldest, you can see three goes 3 thousand views. That video is taken three years to get three years again to get three thousand three thousand views. It was taking him three years to get basically a couple of thousand views on a video. And this drives you crazy if you can get stuff out for years and years and years and nothing's working, drive you insane. What it did was instead of giving up, it took a short break, analyze these content, and he changed his approach. So now instead, he's targeting different traffic sources with this content. Instead of being like, I'm going to create a boring video of how to create a YouTube thumbnail. He nowadays, I got monetize as fast as I could. He is house. So there you have a challenge like Whoa, and a solution. Wow, he's also going to show me it's, it's, it's, it's ticking all the boxes where you go. This guy is going to deliver on the entertainment. He's going to deliver on the education. Everything is absolutely there. And the same is true for the following. You've got editing stakes 71% of YouTubers make and how to fix them. So here you've got a problem. You've got a warning like whoa, I got a warning here that I'm making mistakes. And then there's the solutions not just about, here's editing mistakes. I'm just going to tell you that you're not true solutions. So you can see there was a complete tweak in the last 12 months on his content and this tucking from about 20 thousand subscribers, I believe it was when I was following him to now 200 thousand subscribers, basically, probably by the end of this month. Absolutely genius, switch in the content, the thumbnails, everything. And this is all a result of an individual recognizing that they were in the correct niche, but they were creating the wrong content. Their product was incorrect and it wasn't hitting home with the opportunity that was there. So what I recommend doing is if you've established that your niche is correct, So you're happy with the videos, you're making your whatever you're making a craft videos, beauty videos, gaming videos, Minecraft, fortnight, whatever it is you've chosen, if you're happy that that has a high opportunity cost, you now want to start and plot down some different ideas, something that's a little bit out there compared to the generic things that you see. Now, what I often see on YouTube are very bland YouTube channel. So it'd be like how to do blah, blah, blah, blah, blah. And then it'd be a dead long title, blah, blah, blah, blah, blah, blah, blah, blah, blah. And they'll cram it with load of keywords because that's what all of the YouTube gurus say to do that like, Oh, you got to optimize your videos for surged. But the truth is this isn't 2014. Lot of that advice that you're getting from some of these two million, one million plus YouTube channels. They grew their channels back in 201011121314. Each have completely different to back then the advice that you're getting. It, It's good advice, but it isn't relevant. It isn't relevant for the modern YouTube algorithm and how it operates. So that's what I see, that the biggest mistake is small YouTubers make crazy long video titled crown we keywords because they think that all rank them in SEO and you'll get top of the search terms and then they'll get loads of views and the channel or blow up because that's what some of the YouTube guys will say. It's very important that a small YouTuber realizes this sooner rather than later. I see the small YouTube is coming up with very generic, obvious video ideas. So be things like iPhone 13, unboxing video and first impressions, something that there's thousands and thousands and thousands of results for on YouTube. And what they don't realize is that that video is just pointless. Now I don't mean to be rude when I say that that video is pointless, but it is because you have guys like MK VHD who got 16 million followers and they get their iPhone early. So when Apple announced the iPhone 141516 or whatever year it is, you're watching this video in back is Brownie has received that like months before. I'm sure he had the iPad M1 iPad Air five like three months before it even got announced. So those guys rock out their video about a week before the product actually comes out. So by the time she was a small YouTube Craig, your little how unboxing them first impressions video of the iPhone. It's pointless because people have moved on from that. That's watched. Mark is Brownie do it. They've watched, I just didn't do it. They've watched every other big tech YouTuber do it. And they don't need to watch another unboxing video because there's only so much in the box is a power charger or whatever, the inside of the box and that's it. So once they've sold these big guys do it, there's no point in the small channels going in creating this content. This is an example of a wrong video idea. So instead of being like a version two of your favorite YouTuber on a budget, basically because you haven't got a million-dollar studio like some of these guys, do. You need to think a little bit differently on how could I take the iPhone or whatever products relevant to your niche? What could I do is that the NKVD isn't going to do because either doesn't have the time or he doesn't have to do it because he gets a guaranteed two to 3 million views per video anyways, because if he's returning viewers and he's loyal subscribers, so he doesn't need to go and do something crazy to get the views, you can just take a product out of the box, make a great video, a few sexual assaults, and it's gonna be great. But as just the smaller channels we need to go above and beyond in order to stand out to make us worth watching, we need to do something that's worth listening to versus just generic. 5. Understanding YouTube Titles: What I'm about to share with you is probably the most important information inside of this entire class. And it's understanding the strategy and importance, how to craft the perfect YouTube title. I feel like this doesn't get discussed enough by the huge guru channels, I think media and all these types of people. They talk a lot about YouTube search and how that is the be-all and end-all of YouTube. But on YouTube, I'm sure you're aware of this, but there's multiple different traffic sources. So a video can rank in search. It can appear on the browse, it can appear on the homepage, playlist suggested views. There's multiple different avenues that a viewer can find your video. Now, what like Think Media and all those guys talk about is they just talk about YouTube search, search, search, search, search. Create evergreen content that works in Search. That's great for like boring YouTube video as a top five cameras. But if you're trying to create stuff that gets some momentum quickly, your answer is to focus on Browse. The browse feature is the most underrated traffic source on YouTube in existence. So basically browse is like the homepage up next on all these types of therapists suggestive use 3D, but it's basically YouTube recommending the content to the correct viewer rather than the viewer finding your content via search, which is the slowest way you can possibly grow a YouTube channel. So for example, if we go to my most popular videos, you can see that none of my videos are really optimized for search. They're very short the titles that quite vague what they're about. But specifically in the zone of intention behind what I'm doing targeted towards appearing on someone's homepage and attracting the eye and McCoy and I've got to watch this. This looks really interesting stuff. Hello, and Xbox series S replaced a budget gaming PC. This video got 600 thousand views in about three months. He then got copied by a load of other channels that got million views that were slightly bigger than me. But basically, it was a challenge video. I took an Xbox, tried to turn it into a computer. We connected the mouse and keyboard to it. We play games on it. We've tried to do homework on it with a Microsoft PowerPoint. It's quite funny and entertaining. Normally searching for my Xbox, replace my PC, no one. But it was an interesting topic that had an interesting title that was targeted for you to browse. And if we go into the analytics of this video, you will see from the screenshot here that Browse is the predominant traffic source for the majority of the views. Now, depending on your needs, the choice of your traffic source will vary. So if you are in a small niche, you'll probably, maybe try and target YouTube searches, get that slow and steady growth. It takes you years and years and years to grow your channel, but it gets you there in the end. But if you're in a more competitive space, you will much rather benefit from targeting the brows traffic source. This will allow you to get momentum much quicker. You can create more interest in video ideas and you can be more creative with your titles. So let's take a look at this guy, the Legal Eagle, absolute genius. I know it's a huge channel and using gold, this is irrelevant information. But the way this guy grew his channel was very clever. He uses a particular title structure every single time he does a piece of content. And this is referred to as content bucket in marketing or wherever it's like a content bucket. So basically, a content bucket is where you create a YouTube video title and you realized it worked on your channel. You use that every single time. So you might be like, we'll use this guys, the example. So this guy uses real lawyer reacts to, this is a content bucket. So he'll sit down and react with TV show a YouTube video or whatever very trendy on YouTube reaction videos. So it works great. So he's reacting to suits. The television program. 30 minute long video works great. But the key thing is, look at this sidebar. Real lawyer reacts to, real lawyer reacts to, real lawyer reacts to, real lawyer reacts to, react, to, react to. It crops up every single time. So not only is this guy capturing you with this one video, YouTube is then suggesting in the suggested part of this channel, in the suggested traffic source. It's recommending the hundreds and hundreds of videos he's done with the exact same title. So this is how you basically convert like a new viewer into a returning viewer because you've created a video with the content bucket. You've then create that into a series where you've used that content bucket every single time you've done a very similar video that matches this one, then one person watches the most popular one in that series because YouTube's push that out to them in the brows. And they've gone, wow, this is really cool. I love to watch another one. Oh well that's convenient because YouTube suggested another one just like this at the side from the exact same guy. So this whole sidebar is dominated by this guy himself and miss the base is another example of a channel that does this. And I'm sure you probably get sick of examples of this guy is always missed their business. For these very clever what he does. If you look at Mr. Beast channel, he uses content buckets everywhere. Now you can see here he has $10 thousand everyday thing. And then you'll scroll down, I got hunted by the military and then you'll scroll down and they'll be another one. I got hunted by a real bounty hunter is a content bucket. I got hunted by, I got hunted by extreme, $100 thousand and then whatever. And then you'll do that again, you'll be, you'll be like extreme $1 million, blah, blah, blah. So he uses these exact same formulas. Would you rather have something? So there's one video it has, would you rather have a Lamborghini or a house? There it is right there. Would you rather have a Lamborghini or this house? Would you rather have a diamond or $100 thousand? It's a content bucket. So when you watch one video, it then appears. On the suggested, but this isn't the only be a miracle cure overnight doesn't get you in many views. It will take you ages to build out your content library and using the correct bucket. Some buckets will be rubbish and just don't work, so you have to conduct and forget that. But once you've established buckets that are working in, that are working for you, you can build out targeted content that's linked to all of that to then get all of that suggested view traffic that comes in. And all of this comes from understanding how to correctly title a YouTube video. And it has nothing to do with cramming it with keywords and getting it to rank first in surgery, it's complete rubbish, all of them. So if we take a look at this very popular video that I created, you will see that the title is only 48 characters out of 100. One of the biggest things you should do with your YouTube titles is try and get them to be 55 characters at a maximum. If they exceed 55 characters, it means the title gets chopped off on, on iPhones or your tablets, blah, blah, blah, whatever device around. So it means that they get cut off if they exceed 55 characters, which then impacts the clickability of them because a word might get cut off with dot, dot, dot in the middle of it. What you wanna do is you want to sit down and come up with your initial idea might be a rubbish idea at first like this. This idea could have easily been how to use Xbox Series S with a mouse and keyboard. Does it work? Xbox Series S review Xbox series on boxing, trying to cram it with keywords because that's what you're told to do, to try and get it to rank instead. Once I'd felt like formalized with the video is going to be a street it back into what's the essence of this video. We are trying to see if an Xbox can replace a gaming PC. Simple as well as the title. That was the title right there without any complication. Now the biggest thing I use for organizing all of these titles, these notion. Now I have a class here on Skillshare. Shows you exactly how I created this notion template, how I use it in detail, and how it really does benefit YouTubers. But I'll just show you a quick insight into this. So here is my Notion template. For every single YouTube video I caret. I've got them for all my different channels. Inside of here, we have got all the video ideas. Status of it is edited, uploaded, blah, blah, blah. And the category that falls into, is it a review video or comparison video? All of this is essential information for how you package the video. Is it review video is a comparison video. Would you rather have an Xbox or PlayStation or it's a comparison video using a Mr. Beast title. Very simple, but as I've developed this over this year, we now have a new category for emotion. So what's the emotion of this video? It's an honest and truthful review. It's a feel-good journey. Maybe it's got a bit of nostalgia or throwback to childhood to like, Wow, that was great when we had those back in the day. That then influences how the title, how the title is going to be. Credit because you go right, this is gonna be a feel-good video. So amazing. We're going to use the word amazing because that's a buzzword that is like This is amazing. It's going to feel good word. Whereas if it's a negative truthful review, you might use something like morning Don't buy or the worst computer monitor. Avoid this very negative words because it's honestly, when you're trying to get people to be like, Whoa, what's, what's the problem here? This is all key in how you construct the title, but also what's also pivotal is coming up with different types of structures. So I recently did this kind of gaming projector replace a TV, look at how many title variations we had 150 inch gaming predicted, replace my TV, gaming protect their replaced my TV, can replace my OLED TV, can a huge 150. They're all very similar titles, but they're just little tweaks here and there of can. This isn't just adding it in until you find when you're happy with it, then you're going to think we went with Candice, huge protector, placed my TV and then and then it didn't work how we anticipated, so we went for more of a search orientated one. Can you actually game on a projector, ben Q, or review? So because the video didn't work out in Browse, we change his strategy and that's the key thing as well with traffic sources. And then your target in surgery to slow and steady guaranteed traffic source. But it might take you a year to get a lot of views. Browse is a fast and quick way to get views, but videos can easily flop if you don't nail the combo with the thumbnail and the title, a video can easily be a complete waste of time. It's a high-risk strategy. Going for Browse is a high-risk strategy, but it yields the most reward. So I've created a 100 videos on tech. And there's a lot that we've got over a 100 thousand views, over 0.5 million views. But there's also a lot that only have a couple of thousand views because I think quite nail the brow strategy. 6. Traffic Sources in Detail: In the previous video, we were discussing how traffic sources and different titles, strategies, and structures can influence different segments of the YouTube algorithm that you can actually target. Whether you want to go for evergreen and slow growth and its search or fast growth they browse suggestive. You want to talk about this further in detail and elaborate about some of the pros and cons of each traffic source. Here I've got a screenshot from a video that I recently uploaded. Now we're going to first focus on the main traffic sources that a YouTube channel can tell you. We've got browse and as I've mentioned in the last video, I predominantly target. As you can see, all of the traffic came from browse by thousand views versus only a thousand views YouTube search. So you've got your browse feature, which is as we mentioned, that stuff like the YouTube homepage, all those types of things where YouTube suggesting the content to the perfect viewer rather than the viewer finding the content via YouTube search. Second way is, I think YouTube features. This is things like YouTube cards and screen elements, all those types of things that you've got suggested videos, which is, as we established with the Legal Eagle was all of the videos down the side of his video. And then you've got direct or unknowing. This is usually external links. So either someone shared it with a friend on WhatsApp or Facebook or whatever. Now as a content creator, the two traffic sources you should really just care about is browse feature and YouTube search. These are the two key ones. You should focus on. How you structure your title is going forward, will dictate which one's more important to you. Now, if you're going for sexy YouTube video titles like the most extreme or I bought the fastest bike in the world or the fastest up top in the world, or things like You must buy or warning don't buy. Those are all browse titles. It's a very clickable title. You just actually using YouTube, how it should be used rather than creating these blend titles that no one wants to click on. It isn't clickbait because it just sucks as a video title. The second way is YouTube search, which is where you do your more safe titles if you don't want to be edgy with your YouTube title because you might get a bit of hate in the comments. This is where you'll do your top five microphones are best microphone, best budget microphone for YouTube content creators or a podcast. You're very safe, obvious things people are going to be searching on YouTube. But there's a problem with typing this traffic source. And that is key word authority. When you're a tiny channel, you don't have any metadata or data to prove to YouTube that you are this niche. You create videos on microphones for YouTube or YouTube cameras or whatever. When you're using YouTube search as your predominant traffic source, it takes ages for your channel to build up any authority over this keyword. So all of these rubbish about using Jew buddy to rank your video is better in search. It's true, but you have to k Now a lot of videos to get authority on particular buzzwords and keywords within that niche in order for you to get to number one, it's not as simple as just cramming your videos with keywords. You have to get almost channel authority on a keyword, which is why you see MK PhD and all these mega channels. They've got over a thousand videos and they always ranked first for iPhone review or iPad review or whatever, because they've got so much authority on the keyword, iPad or Apple. It's not the fact they've got the best video on it or they've got the biggest subscribers. It's just the fact they have authority on the SEO keyword because the Provence YouTube with all of their channel data, that they are the guys when it comes to these keywords. So put this at the top of the search. Youtube search is a great traffic source. I'm not saying that YouTube search sucks as a traffic source. It's very pivotal in a YouTube strategy, but I feel like it is a bit over-hyped and a little bit over dated, a bit dated in terms of the only traffic source with Browse, few caveats to be aware of when it comes to targeting youtube browse. Now, as I previously said, you're going to have much more edgier video titles in a much more clickable, which is what we saw with ad from the film booth. So very early on inside of this class, we took a look at edge YouTube strategy and we notice how he changed his strategy completely. He went from creating very boring YouTube search type things that ate super important things. You need to know how to upload a thing, how to do this, how to make this, how to do this. And he changed his strategy to browse. You went from search to browser. Now Target's browser, I got monetize as fast as possible editing mistakes. These are all buzzwords, but the weakness with YouTube Browse is if you don't get the cocktail right of your combination with the thumbnail and your combination with the title and you don't nail it and get everything pinned down to a point, you videos can suffer. So when you upload a video on YouTube in this, this is relevant for pretty much anything. What I've noticed with my tech channel is YouTube gives you almost 48 hours to test the content. You upload your video. And over the first 48 hours is a key indication of how these video is going to perform. Now you can see in this example here, this video within how is the upload was getting over 1 thousand views per hour? Absolutely exploded on the browse feature. And then you can see it slowly dropped down. So the browse feature lost all of the momentum that had previously established. Now what traditionally happens is YouTube. Within the first 48 hours when you're using browsers, your predominant traffic source, you will upload a video and then it will fly or we'll suffer a bit. And then YouTube will give you an opportunity within the first 48 hours to see what will happen. And depending on how big your channel is, how much traction you get per month, this opportunity, you will differ greatly. You might only have a couple of 100 subscribers, so you might get a few thousand more impressions and you regularly do if you structure your titles correctly. Now, what I've noticed is Doesn't do well in this first 48 hours. The video sort of stagnate, especially in tech because it's so fast moving, it doesn't last very long. The momentum on keywords and interesting things because you're like, I'm going to review the Samsung phone and then three months later, assumptions got another phone out. So it's very difficult to sustain momentum on videos, which is my eyebrows. I want to show you a few examples of this on my actual channel. Switching to a full K OLED TV is a monitor. You can see these videos sustained, very well, 35 thousand views in the first week or so if it being live. And this is an example of a video that I created targeting sort of browse. I know it's a longer video title, but as taxing browse, and it did very well in the first 48 hours, but like 8 thousand views or something like that. 10 thousand views really well. And then because it did so well in the first 48 hours, it continues with that momentum. This is the power of the browse feature. But if you get it wrong and you don't have a good title, a good thumbnail or whatever, the video May fly a little bit and then slowed down significantly and then it might put her away in YouTube search depending on what the topic is. And that's exactly what happened with the video I did last week, which was switching to an Xbox Series S is a gaming PCs. This got 10 thousand views almost in three days. And when I first uploaded it, it was a one out of ten. There's one out of ten you get in your YouTube analytics. It was one out of ten. It was outperforming this video here, which was previously a one out of ten, but within six or seven hours, this slowed down. It went to two out of ten, and then it went down all the way down to the following day, down to a six out of ten out of my recent videos, and then now it's at a four out of ten. So YouTube had gave a huge momentum. I had a lot of subscribers coming in and watching it because they loved my Xbox videos. But then it didn't get pushed out much more. Beyond that, it didn't quite narrowly on the browser. It could have been a thumbnail, it couldn't be in the title being too long, didn't quite get it right this week. And then it slowed down. So that's a bit of a downside when it comes to targeting browse as your traffic source. You only really have 48 hours to make something happen. You got to make the magic happen in for eight hours, at least for my channel. That's true at the size I am right now. He may do well in YouTube search if it's quite an evergreen topic. But if it isn't like a smartphone review, that's only going to be relevant for a few months, then that's sort of wasted time. So let's dive into the analytics and I'll show you an actual example of how the content gets pushed out and how it doesn't when you're using the browse feature. So right here we have got that LG OLED TV review video first, let's take a look at traffic sources. 80 per cent of the views came from YouTube browse, 15% came from YouTube search. Youtube search contributed literally nothing to the success of this video. If we take a look at the blue line, the blue line is how the video performed. The gray line is how a video typically forms here after around 2.5 hours of it being live band, YouTube pushes the video out like crazy and it starts over-performing. Compared to the gray line is typically videos explode at this point. If I've nailed the brows strategy, they usually exploded around 13 to 12 hours, they start to take off. But this was considerably quicker because we nailed that combo. So that was the first 24 hours rather, you can see how we nailed it with YouTube browse. So an hour to show you another example using the exact same television, the same product, the thumbnail is almost identical, but how different the video actually performed. So if we take a look here, at this time, I use the title. I bought the smallest OLED TV in the world. And the intention for this wants to target you to browse that was a very browsable title. I bought the smallest in the world. It was very clickable. Now, the video performed very well. The time I was happy with how this video performed because we were having a lot of nine out of 108 out of ten stuff just wasn't really working on the channel. Now if we take a look at the first 24 hours, you can see the results are completely different this video and you got 2 thousand views in the first 24 hours and the algorithm didn't give it that opportunity. You didn't get pushed out at all. You can see here nothing was happening with the actual content it was performing. Alright, but it was slow. Why? Because if YouTube search see right here, YouTube search predominantly Thirty-five percent of the traffic. So you can see they're completely different results because of the targeted traffic source. And I want to show you another example from another video that we recently did is AK gaming possible? Now this video was all intended for brows because again, nobody is searching for AK gaming because I can make a TVs like £8 thousand and you're gonna buy like a £6 thousand gaming PC. So I risked a lot of money to create this video. And you can see it worked at first it put it away, put it away, and then because we targeted browse, boom, within one hour, it got like 30 thousand impressions. We went from 5 thousand impressions to 35 thousand impressions in the space of one hour. So the video absolutely started exploding. But they're for some bizarre reason, the YouTube algorithm, top of it went from getting 30 thousand impressions in an hour to five hours to then get a thousand impressions. That's just something that an anomaly with the YouTube algorithm. This happens at time, like you just an anomaly that YouTube, I could just literally turn the tap off on this video, which was incredibly frustrating. No idea why. But then the following day, this is back to that 48 hour thing where you have 48 hours to prove the performance of the video. We're coming up to the 48 hour point. And it gave it a second opportunity. You can see here that there's a second bump in the impressions. Youtube gives videos opportunities in the first 48 hours. And then if you haven't quite nailed it doesn't do anything, it completely stagnates. So maybe the way I structured the video was detrimental to how the video performed. Unfortunately, maybe I should have made it. Six-minute video rather than a ten minute video. But that's a prime example of how you have 48 hours to make something happened. And we changed the thumbnails and titles, all sorts of different things in this first 48 hours. And you can see how we got that rocket didn't quite get it right, didn't quite get it right now it's completely stagnated. The video has a couple of weeks. I know like three interviews and less 40 hours. It's going absolutely nowhere. And one final example for all of you using the Samsung phones that we were previously discussing. This right here is a review of the Galaxy S 22 ultra. Real Day in the Life Review type thing, quite popular thing. You can see it performed really, really well, was doing great. And then the video completely flatlines. Look at that flatline, flatline, flatline, flatline. No one's interested in this video. Very mind, this is the latest flagship phone at the moment. Look at the traffic sources. Youtube search is the culprit. Once again, because this video, it's a YouTube search style video. It's doing absolutely nothing because we format it this video, because we thought we'll make more of a searchable title because people will be searching for galaxy has 22 real life review or whatever. So this wasn't gonna be a viral browse video. We use search as a strategy here. And you can see it yielded no results. Yeah, we got 71 subscribers. Absolutely grateful for that 15 thousand views, fantastic. But that was all in the first five days and then nothing has happened. So YouTube search clearly isn't though view goldmine that it is made out to be especially in a niche like tech that's so fast moving and stuff becomes irrelevant so quickly if you're sitting around waiting for things to performance search, nothing's going to happen here if you want to keep cranking out videos that just flat-line after five days. Be my guest and use YouTube search. This is something that we've been trying really hard to avoid at the moments. But I hope that showcases the power of browse and what can be done in such a short space of time. If you get the cocktail of the thumbnail, the title, and everything right to get it pushed out and you make a great video as well. Now I want to show you something that is quite interesting. And this is regarding YouTube search is monitor guide. This all came from Search. This video I uploaded 11 months ago, and it has just ticked away and ticked away. Getting views. Search isn't dead on YouTube, but you can just see how much slower it is to get to the end destination. And it all depends what strategy you want to take. Do you want to try and fly? But a lot of videos maybe flop along the way. So a high-risk strategy? Or do you just want to go for the safe middle of the road? Search optimization you create on an evergreen content. Content may live for longer because of that. But it's going to take you ages to get to the end point because it's tech makes no sense taking the slow roots on this one because you review a TV and then a year later, this tedious, pointless anyways, what the buyers guide on the TVs was pointless because there's a whole nother range out. So for tag, it doesn't work. All that advice doesn't work and I'm sure there's other niches. It isn't relevant to their search just isn't really the right choice. So hopefully that showcases some of the reasons why your YouTube videos may not be getting the correct growth because you're targeting the wrong traffic sources for your niche. You may be creating their own videos for your niche, and you may also be in the wrong niche as well. 7. Improving TRASH Video Quality!: So far I've hit you with some pretty high-level stuff when it comes to growing on YouTube that I hope is kinda blowing your mind. However, all of these information is kind of irrelevant if you aren't creating good enough videos. So I now want to take you through a few examples of huge mistakes that people make when it comes to constructing a YouTube videos and why they underperform. Let's take a look at my oldest YouTube videos and I'm going to show you all of the mistakes and errors that I made. And this is a lot of the advice that I took from another YouTube user like smash that subscribe button and call to actions and all this nonsense. We're going to go through a couple of different videos. I'll provide different examples as to why these videos were trash and how I would do them different in the future. So here we have my very first YuJa video is my first ever video that I made on my channel. So in this video here, I was 19 years old. I've got my rockstar hair. It was on my music channel. Great guitarist. That's the type of stuff that I was doing. Now, obviously I'm way more sharper. We do tech, I do a lot of online courses, so we've sharpened up my image to be way more cooler. But this was when I was edgy, when I was really edgy. Now the first thing I would do is before we even watch this video, I would change the video title. Now the video title isn't terrible. Is the boss RC five of five better than the boss asks you 300. Great video title. I had no idea what I was doing at this point, but great video title for one reason. It is a question. So when your video title is a question, like my most successful video on tech, can the Xbox series S replace it gaming PC? It's a question, if you can make your video titled The question, that all almost instantly increases its click-through rate because people want to know the answer. It sounds silly, but it's true. So first off, Ben having no idea what he was doing already clearly created and half decent title. But what I would do now is I would actually change this video title to be why the boss RC 55 is better in caps than the boss RC 300. This is roughly how I would write it out. Maybe about an exclamation mark on there or something if I wanted to. The reason why I would make this slight tweak is because we can accentuate words. So we've got y, the boss, RC 55 is better, and we've got that all in caps, so it stands out more on a mobile device, iPad, laptop. She got these things in Capsicum, like a buzzword in caps. Then we've got then the boss RC 300. So this is working now because although it is swipe, a slight tweak that didn't really need to be made. It's now making it quite clickable because it's getting a bit controversial but not so someone who owns a boss, I see 300 maybe like, Oh, there's no way the IC50 five can be better than the pedal I already have. This is outrageous, so they have to click it to go and maybe write in the comments section. Or it's just a bit cleverer way of doing a dead boring comparison video. Because what a lot of YouTubers do is this. They will see 505 versus Boss, see 300, which should you buy? Like, it's literally that genius title, which should you buy? But you can see that's really bland. It's the exact same video, exact same concept as why the boss has a 55 is better than the IC 300. Versus just showed you by, by having this more edgy title as why it's better, is we're telling the viewer that we're going to make them lined up for them. If they're looking to buy your product, they're looking for a solution there in the research phase of that purchase. And with that video title, we're telling them that I'm going to tell you which ones to buy because of this, it's just a slight tweak, tweak that maybe not necessary to be honest, but it works. It works. So I would I would tweak the video title or something like that personally. Now we're going to watch this video. I'm going to show you a few things that just a bit rubbish about the video. First off, the quality is atrocious. I filmed this in HD. The video you're watching now is in HD. I feel everything out for K on my, on my tech channel, but I didn't understand the export settings correctly in Adobe Premiere Pro is my first time editing a video. So I edited it out in some random resolution or whatever. You just didn't look quite right. You can see how big it is. I didn't know how to set the manual settings on the camera. Everything was filming auto. So the ISO was going up and down, up and down. All this types of the shutter speed. So first thing, learn how to use manual mode on your camera, even if you're using an iPhone, download, an app that lets you use manual settings so you can have a fixed camera angles is way more cleaner with the footage. So let's watch this video. I'll show you a few problems. I started the video off with a performance. I thought this will be really cool if I show people what this pedal can do. So I started off with this flash screen. This is what the bazaars E5.5 can do. And then I hit them with this performance video of me rocking on the guitars, all this type of nonsense. I'm looking at the audience retention graphs. You can see that surprisingly, actually held quite a lot of people's attention. This performance video actually held around 7263 percent people after the first minute, which to my surprise is actually quite impressive, but you can see the rest of the video. It's pretty atrocious. You've got 26% water tension. It's a 22 minute video and you can see how it dwindles this hockey stick very, very badly. And we'll elaborate further on why that is. So jumping back onto the video after the performance segment, I go straight into the talking bit from the boss RC 30505. I use the ACI 300 for around five years. First problem. First problem is the audio really quiet? The audio is so, so quiet at my microphone was making a hissing noise, so I had to turn it down on the thing because I'd like a cheap microphone, which then meant I couldn't push it very well in the Adobe Premiere Pro, I couldn't get in a format of it. So first thing I would do, I would go back and go right. Then. I'm just going to set aside £40 to purchase a half decent microphone. Doesn't need to be a fancy thing like what I'm filming on right now. It's going to pick up myself half decent microphone. So just sounds like better. It makes my life easier for filming. And it just, it just sounds much better. So first thing, improve the audio because that's probably one of the reason why not many people watched this. Second thing. When we're watching this, I felt that it was finally time. Take my lively been set up. So the next level. So this is where I got the fiber, no confidence. This is my first time ever talking to a camera. You can see that I'm looking at the camera, I'm talking with my hands around. But the confidence, the conviction isn't there. And if my job as a YouTuber is to sell you on something, either sell you on me, my personal brand, or try and sell the product that I'm featuring in the review video. I'm almost like a virtual salesman when I do these product review videos, I'm gonna give you an honest review. Should you buy this? Shouldn't know what's the pros and cons. I'm going to tell you if you buy them, I'm a salesman. So I need to have absolute conviction when I'm talking about a product like, I believe that this is the best product in the world. And watching 19-year-old Ben in this video, I don't even believe what I'm saying. I'm there. Somebody did this loop pedal is really, really cool. And it's really, no one's gotten it, But no one's going to watch that. I can't believe that 30 thousand people dead, you can see it's got 20 thousand views. So first thing is just be confident there's only you in the room. I'm the only guy in this room right now talking to a camera so I can be as elaborate as I like without anyone thinking on it. So cringy, the benzaldehyde. So if you're filming your videos, you're in a room on your own, be more confident that will instantly increase your watch retention because people will have someone that's exciting. And I'll show you some examples of where I went a little bit too extreme with this in later videos because I acknowledge that was a problem. So let's continue with the video. If we look at the time bar, there's absolutely nothing going on in the video. It's just me sat in a chair. But if we compare this to another video, so if we take a look at one of my tech reviews that I now do almost two years later, three years later, you can now see, look at this little time, but down here you can see how much B-roll is happening. There's been talking and now there's B-roll. B-roll, B-roll be 00000 and now bend still no bent. Now Ben and I was like, Whoa, minute of B-roll. My face wasn't even on the screen. B-roll, B-roll, B-roll, B-roll, B-roll, B-roll, B-roll on Ben's face, his family on the screen. Compare that to Ben in 2019. It's Ben's face, Ben's face, Ben's face, Ben's face throughout five-minutes pens faced with oh, there we go. There's finally a product shot after five-minutes. That's what people have come to see. People who have come to see this product. If not come to see Ben's face, just sat in a chair talking. This is the biggest mistake I see YouTube is making. They don't add enough B-Roll product shots or whatever. And that's usually for one excuse, they say, Oh, I don't have a gimbal. Oh, I don't have the space to fill in these shots on my tech channel, believe it or not, I have a gimbal, I have all that nonsense. I don't use it. It's such a pain to set up. You put your camera on, you got to balance. It's really annoying. 90 per cent of the B-roll nowadays open stuff on a tripod because it's easier when I'm on my own. Film, everything on this iPhone, iPhone Mini and my iPhone Pro Max, because this has built-in stabilization. So I literally can be as loose as I like with this iPhone. And it's solid, like it's been filmed on a gimbal. It's for k, It looks alright, doesn't look amazing like a DSLR camera. But for someone that's watching on an iPhone themselves, it's a small screen so it doesn't matter. So using the excuse that you don't have the equipment to film a B-roll is rubbish because you have a camera that you're talking on now, so you just slap it on a tripod and do some B-roll of yourself using the thing even if it's stagnant, most of my B-roll is on a tripod of me just using the phone or whatever because I don't have anyone helped me to film any motion shots with the iPhone, with me walking around doing a first-person shot, holding the product in my hand and you're giving it this and that. So that's the biggest thing I would instantly change is adding more mural. It's not that difficult. You don't need crazy equipment, usually an iPhone basically. And it will increase the quality of the video is considerably. So you can see here that's the first B-roll shot and then it continues Ben's face to face or a little bit more B-roll there. Again, that could be easily filmed on a phone. Look how simple that shot is. You don't need a gimbal for that as you use your iPhone. Nice simple shot. The setup. Great Lakes video, so much more interesting if I'd done that more in the video, it wouldn't be way better. The next problem I see a lot of YouTubers doing is asking to subscribe. I get it. I get it. Like you start off your YouTube channel and you've got like 0 subscribers, five subscribers, ten subscribers. And you almost self-conscious that you don't have any subscribers on the channel. So the first thing you do is you kick off your content. You're like, Hey, what's up? Welcome back to another video. In this video, I'm going to show you whether you should buy an iPhone 12 or an iPhone or whatever the comprehensive video is. And then you go, if you like, videos like this, I am loads three tech videos every single week on Mondays, Tuesdays, Wednesdays, blah, blah, blah. You should click that Subscribe. And leave a comment down below when you want to see next, don't forget to subscribe. Click that bell icon. No one needs that rubbish to be bombarded with. We all know what the subscribe button does. We all know what the bell button does. You don't need to tell a new viewer what that does if they're coming into your video, you just need to hit them with the value. I'm going to bring you in respect your time. And I'm going to show you whether you should buy this phone or by laughing. It's literally that simple. So all of this rubbish you see on YouTube of going, you need to ask for subscribers because it will increase the conversion rate. It doesn't, it really doesn't. You just focus on creating the best video possible with no interruptions. Like basically subscribe begging, subscribe, subscribe, subscribe script, remove the interruptions, have a flow of the video, and then someone at the end might go, that was actually really good. I'm going to subscribe, or they might watch another video and subscribe because you haven't begged for subscribers and the thought, this kid deserve some subscribers because he's cranking out good content here, I can see that I like it. So with this example here, I want you to see how smooth the transition is for me asking for the subscription, I actually show them value as to why they subscribed, because I am the man when it comes to making these videos, I'm not begging, I'm going to subscribe, help the channel grow. I'm showing them why I deserved subscription to try and catch up on itself. Last month, this YouTube channel got over 1 million views and 75 thousand of you are returning regular to actually watch my videos. So I would greatly appreciate it if you were to click that subscribe button to support the channel gameplay. Super quick and super symbol. I literally just say, Hey, a million people watched me in January. 75 thousand of you are coming back on a regular basis. You watch the videos all of the time. Subscribe. I would appreciate if you click the subscribe button, support the channel. Boom, as simple as that. And you've made go last month. This channel we've got 5,000 thousand views is a couple of thousand. You returning, I would love it if it's subscriber, you telling them that this channel is growing, you wanna be a part of this channel because look at how much traction we're getting. But you're not bragging about each saying, hey, I'd appreciate if you click the subscribe button because you clearly enjoying the content, because 75 thousand of you coming back to watch the content on a regular basis. It's super slick, It's super smooth, and you're selling yourself in like three seconds, that disrupt the content in any way? No. I pitched the subscribe button in three seconds without explaining what the bell notification did, why you should click it. So you get notified for ladies videos. Just literally bang, I hit them with click Subscribe button. Be great. 75 thousand you coming back three seconds didn't disrupt the content. And that's what you need to learn as a YouTuber, you need to create the most value driven videos and don't disrupt the content. Don't be that guy that asks for subscriptions in the first ten seconds because that's what this kid used to do in this video here, I now want to show you the problem when it comes to intro in your videos incorrectly. Now I created a couple of videos at this point. Now we're now into 2020. When I was creating this content. As you can see, I didn't have a fancy YouTube setup. I filled all of my videos in the shed. You literally see I'm filming a video in a shed right now and it had some cheap little lights. So I was filming all the videos in the shed. And I'm going to show you how Paul the introduction is. So I've still not learned anything clearly. So here's the intro is going to be a super quick video for you guys. I was just reading through the boss RC ten hours manual and it's absolutely a true first problem. The audio is still sucks at this point, I was still cranking out videos and I hadn't figured out that my audio was rubbish. The microphone was too far away from where I was actually speaking, so it was super-duper echoey. The first thing I want to ride home is audio colleague, get that down to a T. Next problem. I said, I'm going to make a super quick video for you, but I clearly didn't watch this. It's literally just a quick start guide and how to set up the loop pedal and what I'm still buying it on. Let me do a quick tutorial. As I just said, he's the big languages and it doesn't really tell you what extra functionalities this pedal can do. This is why I've got this channel to help educate. And still, I said I've got to create super quick tutorial. I've wasted 23 seconds of this individual's time, you guys to get the most out of your head. Now I'm asking for the subscribe. I'm not guy that I just described. I've wasted 25 seconds of somebody's time, still have an intro, but this video is gonna be about, uh, now I'm saying subscribe to subscribing already. And now I have this ridiculous intro sequence. It's cool. Look at that like, I look like a real cool dude here. We upload videos Tuesday, Thursday. Hope you know about. So this is a problem, right? So people take ages to introduce the video. They asked for the subscription before they've even earned a subscription, they then run a stupid intro sequence, IC2, many YouTube channel is doing this. They've got their big 15-second stinger that comes up with product reviews, tutorials, walkthrough videos. No one needs to see that you're not television, you're not top gear or something that has the cool intro sequence. No one needs to see that. There's a reason why Netflix has the option to click, Skip Intro when you're watching the office or whatever friends, you can click. Skip Intro, CS, don't care. I just want to get straight into the video. So the fact that everyone does this on a platform, that's so important for what your tension drives me insane. And again, it's the terrible advice from other YouTube gurus that you need to subscribe button animation. You need to have yourself a little YouTube intro sequence to tell people get Branding, get on-brand and tell me what the channel is about. You don't need any of that. My tech jangle has none of that. We don't have an intro sequence, we don't have any channel music. It's just all about the videos in knocking out great content and which is the most successful channel. It's the tech channel. 8. How to Make a GREAT YouTube Video!: Now I want to briefly touch on the process of creating a great YouTube video and applying all of the knowledge that I've shared with you so far within this class. Now, I use this software called Notion. Now, every time I plan a YouTube video, we're using this platform called notion. You should Google Drive, but this is much better for organizing all of your videos and your scheduling when they're going to go live. But you know what, where your app when you've got multiple channels and lot going on. So when I make a YouTube video, this is an entire script. This is how much effort I put in behind the scenes. They're just turn the camera on and start cracking away. A video. This is the entire video has been planned almost word for word for the whole eight-minute video. Whenever how long this video was. We didn't have an entire shot list down here, shoulders looser spelling mistakes, but it's only be that normally sees this. Every single B-roll shots that I need to capture in order to complete the story for this video, this isn't just a quick like, well, I'm going to crank out a video. I'm going to get a million views. Everything is so intentional from your top one per cent YouTubers. Now I'm not saying that my top 1% YouTube, but that's what I strive for. A strive to have the same workflow as those guys and girls to try and achieve the same thing. So this is to the extent that I go for now, not every single video gets planned to this extent, some of them, I literally can just do a bullet point list like a really successful video. Can you replace your Xbox PC whenever? That was how I planned it. I'm not even kidding. I knew in my head exactly what I wanted. And I just thought it's going to go, we're going to keep on my support shelf desktop experience. But again, play final thoughts. Yeah, can't really replace it. Maybe can, can know. That was literally how much I plan is. I'd thought about the video for weeks and weeks. I wanted to make this video for months and months and months actually, but I kept putting it off to thought nor be interested. And then one day I was like, I'm gonna make that video. So just put down the outline, sat down and I filmed it in the afternoon. Really happy with it. And you can see mainly because it was such a great idea, it was successful and it performs really well. But ninety-five percent of the time we are scripting out videos word for word. Here's another one. Word for word. It's pretty extreme. The other one pretty much word for word. I've got some thumbnails that I quite liked from other people's channels also downloaded the thumbnail, thought that was a great thumbnail. I quite like that for my thumbnail when I make my videos. So you can see here that there's the whole thing. Now from all of my experience, from doing this and spending hours and hours trying to craft a story like I'm literally taking an iPhone and I'm trying to think, how can I make this into a story? How can I take someone on a journey, rethinking this iPhone, do something a little bit different than just going. It's got three cameras and it's got an, a 15 Bionic processor. It's got a promotion display, boring. So I'm trying really hard to figure out more recently. How can I take a viewer on a journey and do something with the product that's fun, exciting. And I can create that story out of it because that's going to help increase the odds retention I've been obsessing over this bean literally drive me crazy. But what I've learned from all of this is the most important part of the video is your introduction. And I'm going to show you a couple of introductions that I've done on my channel. But what I've learned is that the most important part of a video success is this introduction section we established in the previous videos, the whole a welcome to the back to the video. We're gonna do blah, blah, blah, but like subscribe intro sequence, all this rubbish. That's an awful introduction. I'm going to show you now after making Office 350 odd YouTube videos, how I've learned to craft the perfect YouTube introduction. And even there's still a lot of work for crafting these, but you can see how concise they are and how the introduction transitions perfectly into the content. So check this out. This is a, can you get them on an iPad? Check this out. This is the M1 iPad Air 601 tablet is more powerful than a PS4 with at least that is true on paper. In this video, we are going to see just how good iPad gaming is by testing a whole bunch of games. First, let's discuss the cycle into the video. Thirteen seconds, maybe 12 seconds, we set the stakes up. So ago, this is the M1 iPad Pro, $600 tablet. It's the more budget tablets compared to the iPad Pro's. So we basically write this is a $600 tablet. We are going to see if it can play games. And then we set the stakes. We said, apparently this Xbox is more powerful than a PlayStation four. So we set the state saying that this iPad is more powerful than a gaming console. So we should expect a better gaming experience on an iPad. That's what that statement is saying. This iPad is more powerful than a PS4. Huge stakes and expectations for what this gaming experience should be from just a simple sentence. And then bank it goes into, but at least that is true on paper. I then say, well, at least that's true on paper that the iPad is more powerful than a PS4. But is it really in the real-world other games that good, that they're better than PS4 games. The truth is probably not because the tablet mobile games, so we hit them with the stakes. And then a reality of actually that can be a bit of a lie. Let's find out, and this is what the video is about. And I want to show you another video that has a fantastic introduction. It's the AK gaming. So check this out. I spent every single penny in my bank account receive a Pi gaming is possible. I bought a 65 inch AK TV and the brand new 39 TTI, a $3 thousand GPU that currently is the most powerful in the world. This could be my most expensive mistake yet and I can be left bankrupt. All three YouTube videos. So there we've almost set the stakes in more than Mr. B. Style I tried to these interests. I was like, look, I spent every single penny in my bank account to see if AK gaming is possible. Huge stakes, right? And I think holy moly, this guy spent thousands and thousands of pounds just to make this YouTube video for me so I can see if I take again as possible and then say, I can be left bankrupt or for YouTube videos. So it encourages people to like, oh, I should share this with people. Maybe, maybe you're good to go. Constantly setting stakes to see if AK gaming is possible. There's a huge risk for me creating this video. So there's a lot of things to be hooked there in that intro sequence. What you can also tell him that intro sequence is how fast-paced it is about every two seconds is occurred. I spent every single penny in my bank account receive a Pi. Gaming is possible. I bought a 65 inch. So this cuts every two or three seconds because it's the intro of the video. You want to be like bang, bang, bang, bang, bang. Because most of the time when you go on YouTube now videos auto-play. So we've got text popping up, so people who are scrolling on their phone read it before the audio actually gets turned on to see what the video is about. And it's fast moving and fast-paced instead of it just being stagnant. And we sat there going, hey guys, welcome back to another video today we're going to see if AK gaming is possible. I've upgraded my gaming computer. We've got the new 39th GTI graphics card in there. We're going to plug it into this, aka television. This is the Samsung blah, blah, blah, blah, blah, boring. Instead I'm going, we've got a $3 thousand GPU, the most powerful graphic card in the world. Am I going to basically push it to its limits at AK gaming? And I'm going to destroy this graphics card basically. In a nutshell, that's what we're implying. So you got to think more cleverly about your intro and how are you going to hook that viewer to go? This video's worth staying for because this is the point where people are gonna go on the expert and I'm going to click off your video because the thing isn't worth watching. The biggest way to improve your content is looking inside of your analytics here, you want to try and get this introduction line as flat as possible. So you can see in this video here, I have a fantastic introduction. It's helped people very, very well. 90% of people are still watching, still watching, and about 30 seconds still at 70 to 72%. So we're over 70% of people still watching, which is fantastic. Now I'm striving to try and keep this at 80 per cent people still watching. I'm still trying to perfect it and get 80% of people still watching by that 30-second mark, it's very, very difficult, but that's what you want to be looking at. You want to go and write how much people are we retaining? In this introduction, we've got chapters here. I love YouTube chapters. The introduction is actually only ten seconds. And then we're getting into the beef of the video, the actual reason why you're here. And you can see a real introduction. Actually helped 90% of people. Basically you've got 90% of people here. There's even a rewind. People are rewinding to re-watch the video because I actually Xbox off the table. It's classic console through the table and the Xbox off the table. So the people are rewinding. Well as that guy actually just thrown his Xbox off the table. Now of course, I pushed the Xbox off the table, but there was a bunch of cushions and everything below c to x plus didn't get broken. But it was for the sake of the video and people would rewind it. You get that spike in the water tension and the algorithm love stuff like this spiking you watch attention, people going back, it adds to the overall percentage viewed. I think out of the box when you're trying to capture it and hook your viewer into the concept. Now another note in regard to the AK gaming video, I want to show you how many introductions that I'd written for this actual video sequence. So here we have one of the many introductions that I wrote for this AK gaming video, and it goes as follows. Can you actually gain in a K to find out, I bought a 65 inch AK TV and the brand new RTX 39, $3 thousand GPU. So we're putting a bit of stakes there with the price bit of flash texts up on the screen. But even if we get this to work, why would you want to? So asking a question there, why would you want to AK gaming is incredibly demanding on your PC hardware, meaning increased power consumption, blah, blah, blah, blah. She started to get a bit boring at this point because no one cares. No, no one's come to care about my electricity bill when it comes to AK gaming. So I then change it to the one you just saw, this one here. I spent every single penny in my bank account is see if AK gaming is possible. Far more impact. And can you actually gave me a K to find out I bought a 65 inch TV, stakes hitting your straighten the face. And then I said I bought a 65 inch TV and the brand you think nights, Yeah, it's very similar. He says all GPU and then pretty similar for the most part. But that first line is way more impactful than can you actually gave me a K. I spent every single band in my bank account, gave me an eight K. I do already have a complete class here on Skillshare that takes you through this process of writing the perfect YouTube video script. And I highly recommend checking out that class next, if I want to learn more about this process. But one thing that I didn't mention that I filmed over a year ago and what I've learned since is the importance of that introduction. Even if you don't want to write your scripts out word for word. And you just want to use out like the script outline method and some of the different things I share within that particular skill share class. I would advise, at least putting some time aside to write your introduction out word for word. It's only 1015 seconds, thirty-seconds max of your video that you actually got to script out an entire paragraph four because that's the one that needs the most impact and I'm gonna be updating this class very soon. So make sure you're following me here on Skillshare. So you can see that as soon as it goes live. 9. Final Tip and Class Project - Thanks for Watching!: The class project, I want you to go away and create a list of the top ten YouTube is inside of your niche. Now you may think This sounds really pointless, but it's going to be very beneficial for understanding how large your niches and what the potential growth cap is in the future. So here I have an example of the list that I recommend that you create so I'm intact, so I've gone ahead and I've listed out ten of what you could call my tech competitors or however you want to label them. And I've labeled the top ten tech YouTube channels that are quite relevant to the type of content that I want to create. Obviously, there's loads of others that I haven't included on here like I just deemed, but that she does Apple stuff, so I wanna do more gaming related things. So Linus Tech Tips is perfect for that. Spawn point is perfect for that. And the tech chap j's to send Austin Evans. All these guys are more gaming orientated when it comes to tech. So I've gone ahead and listed the top ten channels that are the most relevant in the biggest, in the area of the niche that I'm trying to target. I've enlisted how many subscribers they have. So again, this shows you how much of an audience there is. I go, Wow, I have the ability to potentially have 20 million subscribers one day if I get my content strategy right, whereas it might be, oh, actually there's only a 100 thousand subscribers available for the niche that I'm in. Now, maybe I won't create videos within that niche because I'm not that interested. So it gives you a bit of perspective here. Then the next one is the views. Again, you get to see how many views are there on each channel. So you go ahead and I'll show you how you do this in a second. You look at how many views each channel's generated. So you can see your inbox better therapies got almost 4.5 billion views on their videos. And then finally, he wants to go ahead and create a category. So what type of category do they fit within your niche? Because obviously you've got your main niche, like gaming, tech, BUT arts and crafts, whatever. Then obviously you have sub niches within that. So you've got music. Then within music you might have heavy metal guitar, blues guitar, acoustic guitar, classic guitar, all these different rock guitar, pop guitar, all these different areas beginning guitar, advanced guitars is this Nietzsche's, the sub niches within, obviously each of the niches. So within tech you've got unboxing and first looks, That's all in books. Therapy does hence the name. Mark is broadly just does really high-quality tech reviews that are like a top tier. And then you've got Linus Tech Tips that does more gaming orientate. It originated things where they're extreme tech is a bit of a perspective on their life. They often have quite extreme check on there, like $10 thousand gaming PCs that they pivot they have, but it's still quite gaming centric with hardcore computers. Mr. who's the boss is tech reviews, but he's also tech viral. So if we take a look at Mr. who's the boss? Yes, he does your standard iPhone review, Samsung review. But more recently he's begun doing these more viral concepts, like testing the most viral TikTok life hacks is also got, I bought the thinnest tech in the world. I bought the cheapest gadgets on the Internet. And if you look at his most popular, he also has, I bought the tiniest tech, the smallest tech in the world. So all of these are quite viral concepts within the tech space. So yes, he's a tech reviewer, but he's also kind of a bit of a tech Mr. Beast because he's doing more viral concepts than the other guy has got tech durability, destroying things, gaming tech again, gaming tech and phones. Gaming tech, gaming tech and then max tech that just do a hardcore benchmarks and speed tests. So the way that you're going to get all of this information is as follows. So you're going to head over to the YouTube channels that you are aware of with Indonesian, you're going to watch a few videos, see what they're doing. Wants to take a look at the subscribers obviously. And then in the About section, this is where you're going to find out how many views the channel has in total. So you'll be able to understand how long have maybe roughly being going for give-and-take, as well as how many views are there and you can check out everything else that they're doing. I do hope this Skillshare class has been a huge help to you at understanding different ways and methods that you can use to go about growing on YouTube and maybe correct some of the mistakes that you've been doing if you enjoyed the class. I highly recommend following me here on Skillshare because I got a load more videos that I've filmed and I'm going to be releasing multiple courses each month. But as always, I've been been rolling, so thank you so much for watching and I'll see you in the next one.