YouTube Ads Academy (Youtube Video Ads)

1. YouTube Ads Academy START: Hey guys, welcome to Video Ads Academy. My name is Andrew Murray. I have been a digital marketer for nearly 20 years and I have done just about every form of advertising and marketing out there. And you know what? Youtube Ads is my absolute favorite one. It's easiest for people to get started in and it's the most effective. And there's a few reasons for that. Now, if you do have a YouTube channel and you're looking at growing it, there's really two ways you can grow your channel and you can grow it through SEO by being smart and creating videos around specific keywords and phrases. Or you can use paid advertising. And the interesting thing about paid advertising is other people don't need to know that you're doing it. You can run on unlisted video as a paid ad. And it can still increase your reach and allow you to kinda build that momentum or enough subscribers so that your organic reach increases. And so that's why some people do YouTube Ads. The other thing about YouTube Ads is, I know you've probably seen some annoying ones, but they actually work, right? One of the reasons for that is because it's really easy to target the right kind of people on YouTube no matter what your product is, no matter what your niche, you can find an audience on YouTube. There's people that are searching for weird stuff on YouTube or very specific stuff. And that's where you can come in and have your video and being shown to those people that are watching that. And so it can be very synergistic, very connected between what people are watching the video that choosing to watch and your ad you can get in front of the right kind of people. And this course, Video Ads Academy, is going to teach you exactly how to do that. You don't need to have run YouTube Ads before. You don't need to have run Google Ads before everything is gonna be broken down step-by-step. You can start running your first ad and getting those results that you want to get on YouTube. And let's face it. I mean, YouTube is one of the platforms you want to be on. Why? Think of how much time people spend engaged in watching a video. If the average person who watches 510, 20 min of a video versus a Facebook, they might spend a few seconds on your post when you had that ability to connect with them on video and to build know like and trust on video and to build that audience that has more of an attention span. It's a pretty powerful thing. You're going to learn how to unlock that and more in-video ads academy. So I'll see you in the course 2. How To Setup Google Analytics: All right, So you also want to get your analytics tract with YouTube. And so that's why it's important to understand about how to set up your analytics the right way. So in this case, you're gonna go to analytics dot google.com, and you're going to set this up now if you're already logged into your account, as I am here, you'll see market or tacit gmail.com. What you can do is you can actually create your account name. So I'm going to put market or cast. And I would recommend agreeing to these. And you're going to want to measure on the web. And you're going to want to put the name of your channel, so market or cash channel. And you're going to want to get your URL from here, okay? This random string, you can't customize it with a brand new channel, but later on you will be able to. But for analytics, it's not an important right now. You can actually put, put that in. And remember to put the HTTP as industry. Let's just put games and then you're reporting time. Let's just pick let's just pick Detroit time. It's not really important. New York time. Let's go with that. All right, so you're going to have to agree to the terms and services of Google Analytics. And you're going to want to read that and accept that. Okay? Now for some reason it, it often asked these again. So you can do that and accept that. And let's click Got it. I do recommend getting the Analytics for Mobile app. So you can click on that. It'll take you to the store, you can download it or you can just search for Google Analytics on your device and, and download that. Alright, so this is the channel, okay, and I'll just back up here. So you'll see that this is the channel, right? So this is the overall group for your business. This property and apps. This will be where you put in your channel. And let's say you had a website that would be a different property, but it would still be under this main account, right? So this is your YouTube property. If you have a WordPress site, that will be a different property right here. And then the views is actually all your, all your web data. Now it's important that you do get this setup right even if you don't understand analytics. And the reason is, is because later on you're going to be able to use this data. And you can always have someone help you understand the data, but it is important to get it set up correctly. So what we're gonna do is we're gonna take this tracking ID and we're gonna go over here. And we're going to go back to the settings. And under the Advanced Settings. And then advanced channel settings. It's going to say Google Analytics, property ID tracking. And you're gonna paste that in here and you're gonna click Save. Okay. You don't need the rest of the code, you just need that specific part of it, okay? Now, if you do have a website, then you're going to want to take the whole code for this section and paste it on there. Okay? There is one other thing that you're going to want to do with this. There is one more thing you're going to want to do with this Analytics account. And under your analytics account, you're going to want to click audience, demographics. And you're going to have to enable this. So this allows you to get more data about the demographics and understanding about privacy policy and that sort of thing. So as you can see, there's not a whole lot of data here right now, but we will be able to get to that. So once you've done that, your account will start tracking analytics automatically from YouTube just by clicking Save here. So that's pretty exciting to have set up. And then you're going to see information about your customers and about the people that are on your channel. Now YouTube does give you a lot of that data naturally. So we are going to see some of that. But it is important to set up the right way. Because hey, if you're going to be doing this, you might as well do it the right way. Now if you already have a channel, of course, you can just add this prop, follow the analytics and add it to your channel right now. It doesn't matter if you've had your channel for three years. If you don't have it set up with analytics, do that step now and gets set up and get a property. A tracking ID for your YouTube channel. 3. How To Link Your Google Analytics to Google Ads: On this same site in the audience manager, you're also going to want to link Google Analytics directly from here. Because this is important to get all the, all the data, the maximum amount of data. So you'll see that Google Optimize is turned off. So we're going to turn that on. Okay? And then we're going to actually link. So it's sex. Select the Analytics properties you want to link to Google ads. So what does that mean exactly? You're going to want to link to Google ads here with this. So this is the channel that, and you're going to want to link that with your Google Ads, and this is the website. So you're actually going to want to link both of them. So all website data and import site metrics and click Save. Then on this one you're going to want to link again all site data and import site metrics and click save. So now you've got those accounts linked. Okay. So we're gonna go back here. And there's one more thing that we want to do. We want to also look at your YouTube account and link to the YouTube. So your channel link must be verified in both YouTube and Google ads. So we're going to paste the channel in here, which we're going to get from going into our studio. And so we're going to take that part of it and search for it here. And when that comes up, you're going to click ion this channel. And it says continued to YouTube to complete the account linking process. Go to YouTube. If you're logged into your account, it's going to keep you logged in. And we're going to link. So this is a link name that helps you understand what you're linking. So if you ever want to unlinked from one of the channels that you've linked to. Because again, you can link to multiple channels and you want to enable all of the data to be linked like that. Okay. And we've got that done. Give her a quick refresh. And we've got that linked. Okay, perfect. So now we're gonna go back to the Audience Manager and audience sources. And we've got everything, we actually got everything set up. So that's, that's good. And you'll see that we have some pre-built lists here that are populating because we've connected to that. So we've got all visitors, people who have visited pages that contain those remarketing tags. And the remarketing tags are the ones that we just put in, the Google Ads site tag. Okay, That's the remarketing tag that is referring to people who have visited your website but didn't view specific pages. Non converters, pass converters, searchers, people who did a search on your site. So these are just some automatically created lists that are going to populate. Now later on in some of the modules, we're going to really get into the details of what kind of lists you want to add here, what kind of custom audiences? There's a whole lot of stuff you can do with the audience manager. And that will be for another module in this, in this course. 4. Linking Your Channel to Google Ads Account: Now you're also going to want to link your AdWords account. So obviously you need to have an AdWords account. And you're going to want to link that to your YouTube account that you're going to be running ads on. Why? Well, the reason is you're going to be allowed to pass cost-per-click data and other data between those two accounts. And it's going to make it easier to do a lot of forms of retargeting. So you'll be able to find people that have watched certain videos on your YouTube channel and then run ads specifically to those videos. So it is important to do that. So you're going to sign in to AdWords for video here, and then copy the customer ID from your AdWords website and paste it into the box. Okay, And then you're gonna click next and that will, That's how you do that. This is not my main AdWords account, but this is the one that I'm going to be using for most of these videos here. And I'm going to paste it into this box here and click Next. And then I'm going to assign a name to this AdWords accounts, Android live, because that's what I associated with. And you can set permissions to the account. So what this allows you to do is I would recommend having all these checked on because this will allow you to pass view counts and call to action data back to the AdWords account. This will allow you to remark it, remark it so you can show your ad to people that have visited certain videos that have watch certain videos that have, you know, watch a certain amount of time spent in a certain amount of time on your channel. A whole bunch of cool stuff that we'll get to a little bit later. And then engagement. And this measures the video ads impact by tracking the visitor behavior on your channel once they've you add. So you can see if they've seen other videos. And this is where you're going to be able to see if you've earned some extra views or earned some free subscribers from your paid advertising. I definitely recommend leaving all these checked on and then clicking Finish. And boom, there you go. So you can link to multiple different AdWords accounts. So if you have someone else running your channel for you, then you can certainly do that. And you can see that you have the permissions. If you ever want to unlink that account, you can always click on Link Account there on the other side of the fence. For that account to be fully linked, you'll see that I have a request to have a YouTube account link requested. And when I click on that, it's going to say It's going to ask for my permission. Okay? So this is where I, as someone who's running someone's ads, can manage some different accounts. And you can see, here is the account, Here's the avatar image and what permissions are needed, my approval. And so I need to actually approve this so I could actually reject this. But in this case, I'm going to approve that. And so I've now approve that and now that data can pass back and forth. So both of those steps need to be completed before, before you can actually have the account fully connected to your Google Ads, which is very, very important. 5. How To Install the Google Pixel: Okay, so the other thing that's really important to put onto your website is the site tag. So this is the Google Ads site tag. And that's under tools and settings. And then Audience Manager and then audience sources. So this Google Ads tag, what this does is this allows you to create remarketing lists and conversion tracking. And so you want to add this to your website. So when you click that, it's going to ask you whether you want to collect general data or you want to collect data on specific actions. So this allows you to collect a little bit more data. So I would recommend doing that. And then none of these are specifically applicable to what I'm doing. So I'm going to select Custom. And then it allows you to exclude California uses from remarketing. I wouldn't do that unless there's a legal reason for you to want to do that. And so click, Save and Continue. Okay. This is a tag that's different, okay, different than your Google Analytics tag. And you'll notice that it doesn't add in the dash 1 or dash two or three or whatever it is. This actually tracks actions on your site and reports back to Google ads. So you're going to want to take that. And then I'll show you how to put that on to your website here. You're going to want to do the same way under Settings tracking code manager. And we're going to add a new tracking code. And what this on all the pages. And this is the Google Ads site tag. And so we're going to paste it in here. And again, I want this on all devices. Standard tracking code, the whole website, all pages, all posts, everything, and click Save. Okay, so now that, that's done, okay, so you've got that in there. For more advanced things, it can track specific snippets, so specific actions on your website, so on and so forth. But for right now, you just want to make sure that that at least is setup and I'll ready to go. 6. Conversion Tracking: All right, so one of the things that you're going to want to do after you've got your conversion coding, is you're going to want to test that. So you're going to search for Google Tag Assistant and you're going to install that, okay? And this is a Chrome extension. Now I'm using brave, which I like, but basically brave is the same as Chrome only you get paid to use it. So that's my browser of choice. But you can add it to brave or Chrome just like this, just by clicking. And you'll see here that we have the tag Assistant has been added to brave. Okay, so now we preview this page. We are going to actually just over this in a new, always do your testing in a private window just so you can make sure that it's loading properly. So we're going to load this page here. And cool. So we've got that done. So marketer casts slash, thanks, and I'm going to click the Google tag helper. And we're going to click Validate SAS selected pages. So click Enable and then record. Now allows you to record all of the tags or fire on this page. So I'm just going to refresh. All right, and then you'll see here that it loaded these tags. So it actually loaded. Yes, so this is going to check if anything else is, is potentially blocking any of these tags. So you see here that we've got the global site tag on and the Google Analytics tag on as well. So this is the one that we just added. This is the Google Analytics tag that I had previously from another video. And you'll see that there are, there's an error here. And when you click on that no HTA HTTP response recorded. For this one, you'll see that we have this account that is loading correctly. So that's one of the things that you can do to just check your your tags and make sure everything is working correctly. I hope that was helpful. And you'll see here also that because we loaded that page, now we actually have a count of one, whereas this was 0 before. So we've actually got a count of one. And we've had a conversion of someone click through and and, and convert on, on one of our ads. Okay? So we've had someone clicked through and convert on one of our ads. 7. Tracking Your Funnel Correctly: All right, so this is a clone of a funnel that I set out. And I've actually just set this up. You can see it's got the little icon of the page. You can make it bigger and it's got arrows here. And as if I was gonna get data going through this, then you'd see, you know, how many people opted in here are humming land on the opt-in page, how many hit the thank you page and it will give you a percent. And then also link to the download page and so on and so forth. So I'm just going to show you just on this Canvas how to set this up, right? So you just take your, your opt-in page, right? And whatever the URL is, I'm just going to say, for example, it's because I'm not really doing this. I'm going to put in Google and click that Snapshot icon. And it should pull in the page from Google, right? So it just pulls in a snapshot, which is, which is pretty cool. And then you just drag your pages in, right? So Ogden and let's say it goes to sales page and then it goes to a download page. So what you do is you can just link these up and then put the, put the URL for this page here. All right, so let's say it's this isn't actually it right now. But I'm just showing you where it's, where it's going. And you can actually go to the URL if you put it in this tab, just click in and go. But what this does is this will allow you to get your numbers. It will also allow you to forecast, right? So you could actually put like what, let's say, I got 400 people on this page. You know, how much wood is spit out at, at the end here, you know, based on the metrics, right? So you can, you can kinda test that out. And then you can have different options, right? Like say someone didn't buy and they can go to like a survey instead. So you can have them go either way. And then you take your tracking code, okay, which is under here, and then the tracking script and grab that. And then you can put that on your, on your page like you would any other code. And then whenever they go here, as long as it's on these pages here, so you'd want to put it globally on your website. It will track all the numbers for you, right? So that's how that works. And it will spit out all the numbers for you. So you can see that place here to put some notes that you can put in. It'll obviously some options here. But when you can see the numbers and for obvious reasons, I'm not showing you something with my actual metrics in it. But when you can see the numbers, Boom, boom, boom. Then you can evaluate how successful your funnel is doing and if it's converting, right? So this is very important when it comes to the key metrics and understanding the metrics in your business. But this will allow you to build a funnel and they've got some great tutorials that will show you exactly how to do it. But you map out your funnel and then you can even map out different, different things like like purchase, right? So this would be like a purchase, right? So I'm not going to put in there. And then you can put in emails and you know, traffic, right? So you can map out your different traffic options. So as you've seen email to their, let's say you're sending AdWords traffic to this opt-in page. And you can track all of this so you know where it's coming from. And what this will do is you can actually just see the conversions from AdWords, right? Versus from. Let's say you're also advertising on Facebook, right? Facebook paid, or maybe you were just doing like instagram paid, right? So you could pop that in Instagram ad. And then you can track which of these is producing more sales at the end. So it's an extremely powerful tool. But all you need to do is just make sure that the tracking code is on. The tracking script is on every single page. And then it recognizes everything. You just tell it the URLs of where this R and it can be off a domain like this could be on SurveyMonkey. And as long as they allow you to put a codon, which I don't think they do. So you can put the survey on a WordPress site as long as that you can put the code on there, then it would track the whole funnel for you. And this is what I think a lot of people struggle with, is understanding how to set this up and know your metrics. And with analytics, it just, it's going to make your whole business so much more profitable. So there'll be a link under this video where you can get your analytics free account and it will allow you to map out your whole funnel. And I would strongly encourage you to, to do that before you start running any ads. So you can really understand your, your metrics, right? If you are running a webinar, of course, you can get the actual webinar pages put in here. And there is a place for third-party tracking code to put in the webinar. And so you want to put that in and you know, if you have any questions, reach out to your webinar company and just kind of make sure you're putting it in the right place if you're not sure. So hope this video was helpful. And there'll be a link to phonetics which you can access down below this video. Make sure to set it up. It'll help you a lot. 8. Key Metrics to Monitor: Alright, so we're gonna go over some key metrics that are really important when you're running YouTube ads. Now part of these are related to the ad and part of these are related to your own funnel. But when you're looking at your YouTube ads, there's a lot of different data in there. There's a lot of different numbers. And so what my goal here is to help you focus on the ones that are going to be most beneficial for your business. So the key metrics that you need to really think about are the cost per lead and the cost per Add to Cart. So how much it costs? I wanted to become a lead or if it's an e-commerce, how much does it cost for you to get someone to come in and take that first step of adding something to their cart. The next one is a return on ad spend. So that's what you make after you've spent your money on ads. So what's your return on investments? Based on what you spent on the, on the ads. The next one is the cost per sale. How much is it costing you to actually make a sale, right? And that's different from a lead because the lead is, is just a lead but you know what, someone actually spends money with you and you make that initial sale. What's your cost that you're spending in advertising in order to make that sale. So here are your key metrics for the Ads account, okay, so when you're looking at your ads, these are some of the things that you should be paying the most attention to. So first off, your cost-per-click, okay, So what you're paying per-click your click-through rate. So this is in relation to video discovery ads. What is your click-through rate? And if it's not high enough, you want to change up your ad copy. You want to add different thumbnails in there. Try something that's kinda out of the box, something a little bit different. And keep in mind, your click-through rate will typically be low. You shouldn't expect it to be. I mean, if it's, if it's something between 2, 5%, that's pretty good. Because again, people are going to be looking at the whole screen and you want to make your, your ad as compelling as possible for people to click through. Another view rate is interesting, okay, So the view rate, typically if you're doing an in stream ad, you, you want a view rate that's a little bit lower. So what I mean by that is if too many people are viewing your ad, maybe you're not disqualifying them in that qualification stage of the ADD like maybe you're not being clear that hey, if, if you're not interested in XYZ, then click skip. Because Purdue with in-stream ads keeping that lower than, let's say 20 or 30 percent will help because you're not going to be paying for those, for those ads. Now, if you're doing branding or something else, or you're doing law grads where you're trying to build watch time, then you might want to have view rate as something that's higher, right? So it kind of depends, but do keep an eye on that and compare that between your different ads so you get a good idea of what's working and what's not. And then cost per view. So this is a really important metric. So your cost per view, how much you're paying per view. And that will vary with, with your different niches across different niches. But keep in mind, that's a very important metric. And keep in mind that a cost per view should be taken with a grain of salt. Because you're going to be looking at what your cost per view based on that particular targeting segment, right? So if it's extremely targeted, you may be willing to pay more, a higher cost per view. Whereas if you're doing demographic targeting or more broad form of targeting, then you really want to make sure that your cost per view is low, right? So this is kinda one of the things that the ads accounts. You want to kinda get a feel for what's good and what's performing well. And you'll get the sense of that if you focus on these metrics, the last metric is for the funnel, right? So wherever you're taking these, these people too, It's very important to pay attention to the squeeze page conversion rate. So whatever In page you're sending them to, what's that converting at. And as we mentioned earlier in the course, funnel is a great free tool that's gonna allow you to track that. And so you'll have an accurate number. Because what a lot of people struggle with, particularly with funnels, is, you know, they're coming through an ad and then they're going through a different domain. You know, just calculated that. So watch the video on for analytics, makes sure that setup properly so you can have an accurate squeeze page conversion rate. Obviously, if you're squeegee page isn't converting, it needs to be changed, right? You want to try something different so you can increase that squeeze page conversion rate. Because the more people that opt in, you know, the more you can pay an ads and still be profitable. Now if you're taking them to a webinar, here are some of the main webinar metrics that you want to be measuring. You want to be measuring the attendance rate, okay, So how many people are attending the webinar compared to people that register? And the conversion rate. So the conversion rate from registrant to purchase, right? So how many people register and then purchase, right. So that's a conversion rate. And the other conversion rate is at ten, need a purchase, right? Because not all, most people will attend, right? So you want to keep track of all those things, right? The registrant to attendee, the registered to purchase, and the attendee to purchase. So if you've got those three, then it should be in a good place. And you also want to take it measure the upsell take rate, right? Or do you have enough of a compelling offer that people are taking that? And again, that's going to vary in different niches. What rape people take the upsell is how compelling is that offer. But that's important to keep in mind. And then also lifetime customer value, which is a little bit of a funny number because because it's, I always find this number of bit hypothetical because it's hard to gauge an actual lifetime customer value. In a lot of cases, there's some guesswork there with all numbers. But, you know, you wanna kinda measure things so you can look at the numbers and make a judgment call, Hey, something needs to be changed or I'm really happy with this. You know, the money is coming in and everything's working. So make sure you have those metrics and you know what your numbers are for all of those different different metrics. 9. Growing YouTube Channel With YouTube Ads: All right, so let's talk about YouTube ads to monetize your channel. And to be honest, this is a little counter-intuitive because you're using YouTube ads to get monetization where people are going to be paying you and you're going to be making an AdSense revenue from videos on our channel. But be that as it may, 4000 hours of watch time is a pain to achieve. So for a lot of our clients, we actually will try to find a really low niche video that's long that we can run and help build the help build those, that watch timer. Okay. So you need 4 thousand hours of watch time in order for your, your channel to get monetized. What we do is we target TV screens at $0.01 per view. Okay? And the reason we target TV screens is typically at YouTube playing on a TV screen. They may play the ad and not have someone click Next, like it may just play the ad. So if you run a really long video ad, like an hour long, maybe this is a webinar that you've done or maybe it's a gaming video or whatever. You'll find that you'll get people that watch all the way through it, okay? Particularly if you're targeting TV screens, That's where you want to target for these. And typically TV screens are going to be the lowest cost of the device targeting. So the device told me you can do, once again, just to recap, is desktop computers, mobile phones, tablets, and TV screens, right? So TV screens is going to be the least expensive. You can dry it. You could also use video discovery ads because that will drive more engagement. Because if people choose to click on it, then typically that, that drives more engagement. I do recommend for your YouTube videos, just your plane, average YouTube videos. If you've done a good video, it doesn't hurt to run a campaign and spend $5 even getting that video out there. Because what it's gonna do is it's gonna get you more watch time for that video. Because let's say you just put out a video on your particular topic. Okay, it's a brand new video. Maybe you know, you got 10, 15 Views. You just put it out like a couple hours ago. When people are searching and they see a video that's 10 or 15 views. Okay, maybe you had that little new sign and so they'll know, kinda click on it thinking that is new. But let's say that new status has run out and you've got 1520 videos, 1520 views rather. You know, it's not that appealing to click through, right? So because of that, you can get a bunch of views by running ads and make your video more competitive and more attractive to being clicked on. This works really well on non-competitive niches where, you know, you're dealing with videos that don't have a ton of use. And you wanna kinda just kinda leap frog a bit and get a bit of a boost to your YouTube videos, okay, your organic YouTube videos. And it gets some more views our way. And it will also make it more attractive for the click-through. So it's definitely a strategy that, that I use at a user, my clients. If they've done the work of putting out a video, you've gone through all that trouble of optimizing it. You know, getting a nice firm reach. You may as well run a little ad and just get some traction and get some views that way, right? So definitely consider that for your organic YouTube videos as well. 10. Deep Dive Into Google Ads Targeting: All right. All right, well let's take a deep dive into one of my favorite subjects which is targeting. So let's go over some best practices. First, keep different targeting methods separated by campaign, right? So you can just look at the campaign and you know that it's one targeting method. I find that very helpful because you can, you can, you don't want to mix your targeting methods. Particularly never mix them in aggregate, but I like to separate by campaign. Take your time when you're researching your targets, okay, So when you're trying to find your targets, whether that's keywords, whether that's placements. It's a very time-consuming process. Okay. Even with something like tube sift, you want to go through and make sure to remove all the videos that aren't highly related to your target market, okay, because some will come up no matter how you're searching, whether you're searching on keyword, whether you're searching on related videos, all that kinda stuff. The best targets to start with. And this is what you should be running. Ads on always our remarketing your website visitors, okay, so you want to talk about putting the pixel on your website, your remarketing pixel. And that will allow you to remark it to the web visitors and then also to your YouTube viewers, people that have watched videos on your channel. You want to be targeting those people with that. Next, specific placements. And I should mention, you know, you want to target YouTube viewers because, you know, otherwise you're relying on the algorithm. And, you know, if you've noticed your YouTube video, even channels that you're subscribed to, you may not see their videos for a long time. Just because of, you know, you've got other subscriptions and there's only so much space that they can show you of new videos. So by doing a little bit of remarketing to those viewers, you always got to keep in focus in front of their mind, which is important. Okay, so after you've done that, targeting the next best targets to do our specific placements. So we use tube sit for that. And we got to a demonstration on how to do that. Deep dive into tube sift placements, rock placements are absolutely the best form. Like there is awesome. They worked really, really well. Next is keywords, okay? And keywords. And I've talked to the Google ads. You will find sometimes that keywords just don't fire the, you know, like they should write. I don't know why, but we run into this in different accounts. Keywords are obviously great, but they're not, they're certainly not perfect. Placements are, are very effective. So after you done placements, set up your targets. So here's the overall targeting hierarchy. So first, he Target website visitors and YouTube viewers. Next you do your placement campaigns. Next year, your keyword campaigns, then you do your custom intent audiences. So these are people that Google has because of their Google profile, feels like they're, they've profiled them basically. It's, it's, it's like your profile, like Facebook has a profile view of what you like and all this kind of thing. What Google does too, because people walk around and they don't logged out of their Gmail and they just go about the web, right? So they profile you and they will put you into high interest categories. And you'll be able to see that all in the custom intent audiences then go with similar audiences. Okay, so similar to, and there'd be a lot of similar audiences to things that you've already found. So similar to certain YouTube viewers, similar to these custom intent. Similar, so similar to an end you, your custom affinity audiences. Those would be next, followed by topics which are getting broader, followed by affinity audiences. And then last would be demographics. I don't do any just straight demographics targeting. But keep in mind that there are companies that do like wicks, they're doing, you know, demographic targeting and just kinda, kinda getting everything, everything all over there. So placement targeting. Let's talk a little bit about this again. If you target individual video URLs, it works better than targeting and entire channel. There's a couple of reasons for this. One. It's, it's significantly more targeted because you'll find even on people's channels, there will be videos that they've done that are unrelated to to the main topic. Or maybe they're just kinda tangentially related. But even with that aside, what we found in our testing. That target individual videos does work better than men entire channels. You get more distribution. It's probably because it's telling YouTube specifically here, we're targeting this specifically rather than kind of more broadly, where they're, where they're showing things. So I think what YouTube does is if people target a specific URL, it's kinda got a little bit of a priority over targeting their entire channel. That's just my theory. But that's what we've seen play out in our testing. The next best targeting method is yes. So the best targeting method is placement targeting, it's got the least competition because there are more people competing for keywords and things like that, then there are placements. Make sure the videos are monetized, was nice as to sift, checks this for you. So it makes it really easy. You can filter for most viewed and monetize channels on a particular channel. So if you want a deep dive into a channel, you can find their most viewed their monetize videos. And that's your like 80, 20, Right? So where are you focusing on? What's gonna get you the most bang for the buck. Again, take the time to exclude videos that are less than perfect. If a video doesn't look perfect, excluded. This will mean that as you're going through tube sift, sometimes you'll click through and play the video and, you know, kinda just see like we did in in what I was showing you the placement targeting. Just to just to make sure that it's really good because, you know, you'll, you'll end up spending more money and getting less result if you don't take the time and they're beginning to do that. And as I said, targeting channels often doesn't work well. Individual placements gives you more results. So when it comes to keyword targeting, Google will just kind of encourage you to use broad match. So for example, tennis shoes, right? So that would, that could bring up things like running shoes, like outdoor shoes, you know, like things that don't even have the word tennis or the word shoes in it, right? Like like running stuff for the feet. That'll be a broad match term, right? So when you're doing broad match, you lose a little bit of control. Okay? Have you just put in the keyword like that, then you'll get broad match. Phrase match means tennis shoes has to be in there, but there could be stuff before, after. So it would bring up stuff like red tennis shoes, blue tennis shoes. Tennis shoes, do they work that type of thing? Exact match is only what's between those square brackets. So for example, tennis shoes in this case, it would not bring up, you would not serve an impression on green tennis shoes, right? Because it's exact. So it's only what's between those square brackets. And then negative match is a little minus sign before the keyword. So not yellow, right? So it would exclude everything that's yellow. So that's your introduction to match types. Here's a pro tip group, highly related keywords into the same ad group, okay? If your ad groups get too big and you have, you know, 20, 30, 40 keywords that's too large. And you know, it's going to, you're not gonna get as good results. So there's a little bit of an organization process to doing keywords and getting them into tight groups. But that's going to be your best practice and get you the best results. So when it comes to the audience, there's audience lists and there's remarketing lists and then custom audiences. Okay? And, and there's Audience Insights and audience sources as well in there. So this is where all your audiences are. You know? Yes. So basically you set up your audiences and keep in minds when you're doing audiences, keep an eye on them, how they're performing. Because you might have the idea that something's really targeted. But if it's not getting results that you want to be able to come in and adjust that. Topics. Topics are broad topics based on video metadata. So title description and tags. You do want to use negative exclusions in this. Watch your cost per purchase. Cost per sale. If it's too high, then the leaves are less qualified. And this is one of the things that you don't want to start with topics for sure, this is part of scaling. But keep in mind that YouTube has inventory that is less attractive to advertisers, right? So this is low quality inventory and there's a ton of it on YouTube. And so if you're, if you're. Targeting with topics, you'll tend to get you'll tend to get that unless you're using the right, the proper exclusions, right? So topics are important for scaling once your offer is proven to convert and you know your metrics and you know your, your demographics and all that stuff. But, you know, that's, that's kinda what you need know about topics. Demographics. I don't target specifically on demographics. Keep in mind, Google Ads is both and targeting. So let's say, you know, I was selling yoga pants, right. For women. Then you'd want to qualify with agenda, right. Because in most cases it would be women dying women's yoga pants. But yeah, so the main demographic considerations are age, gender, parental status, household income. Household income is not 100 percent reliable and it's not available in all countries. Parental status is parent yes, no or unknown. And so gender and age are pretty self-explanatory. What I would recommend is don't start with this, but look at the demographics once you start getting some ads in, because you'll see different lengths of watch time, which would illustrate different length, different levels of interest. And so it's great for getting data. And that's what I really like to like to use demographics for in my YouTube ads is to get that data pro tip. In Google Analytics, you have two specificly enable the demographics and interests reports. So when you set up your analytics, like we showed you in the Anglos, who was the first module. Makes sure that you set that up and you enable that because otherwise you won't be getting demographics and interests reports. And that's just kind of like a privacy policy thing where you're supposed to let people know that you have, you're collecting this data on them. Like which is why you go to all these sites and they all say, do you want cookies? And it's really annoying. But that's kinda I'm just explain that you need to specifically turn that on in order to get that. Now let's talk about device targeting. So computers are going to be your most, your best traffic for ads. And the reason is, is if you're going into some kind of opt in or some kind of sales page. It's a heck of a lot easier for most people to opt in to buy on a computer than it is on a mobile phone or a tablet. So typically, computers would be most expensive than tablets than mobile phones. And TV screens would be the least expensive because of the by buying high hierarchy. It is good practice sometimes to like look at this device targeting, break it into segments. Look your device targeting, and then maybe do specific bids or break it out and do a different ad groups. So one group just for computers and what our group just for tablets. Because then you can really refine your bidding for each of those different things and make sure that you're, you're, you're getting your metrics, right? So we have that, that video on metrics and knowing your numbers. So watch out as well. So device models and networks. So here are my thoughts on this. You know, an old device could indicate a less desirable customer, right? If they're still on an iPhone 3, it could indicate that, you know, they just don't have a lot of disposable income, right? So that's one thing to keep in mind. Generally when I'm starting a new campaign, I don't touch this. I'll leave this and then I'll look at it later and then maybe cut some things out. But, you know, if you're on a budget, that's something maybe that that's important for you to, to exclude older devices right away. You can do that. And then also networks. The one thing to point out is a Wi-Fi, you know. Are they on Wi-Fi or cellular data? Well, you know, they're probably less likely to watch a longer video or read, sir, for a webinar and stuff if they're on cellular data. So that's one thing to keep in mind as well. For the video networks, it's just called networks. When you're setting it up, you have your YouTube search results. And these are video discovery ads only, okay? That's unshakeable. And so you can uncheck that. The middle one is always checked. And this is YouTube videos. So this is YouTube videos, channel pages, YouTube homepage. This is in streaming video discovery. So if you're doing in stream, that's your main one. But you could also do video discovery on this, right? So what this means is for video discovery, you can do just search results, so just show up in the search. Or if you select YouTube videos, it would be showing from the metadata of those of those videos that show on that page without them having to do a search, right? So if someone's interested in bodybuilding and they're watching a bodybuilder building video and you've got an ad that's related to bodybuilding. You might show up as a clickable video discovery add on the side there. If you have this selective. Last thing, video partners on the Display Network, these are third-party sites. So they're going to be lower quality because they're on these other networks. So typically, check that off. Like don't like don't have that checked. Make sure that's unchecked and you'll save some money. Later on. If you're scaling, then look at that. But I would generally always keep that in its own and its own campaign. So it's separate. So you can kinda see the difference of, of how that's working. Alright, so that's a deep dive into targeting. Hope that video was really informative and gave you some great information. 11. Placement Targeting: Alright, so we're gonna get into placement targeting. And why this is such a powerful way to target. The reason is, is because there's so many videos on YouTube and a lot of people don't target this way because for the most part it's extremely difficult. For example, can you imagine going and let's say searching for tennis shoes and then trying to find all the relevant videos about tennis shoes that are monetized because some of these videos wouldn't even be monetized, right? Um, so here's how I use to sift, okay, and I use this to build my list of targeted keywords because when you go through and do this, you know, you're getting targeted placements that are like the perfect video for you to run your, your ad before. So I'm going to type in, for example, I'm just gonna show you a couple of ways to use this tennis shoes. And I'm only going to choose ten results just for the sake of speed, but I love that you can do up to 300. And typically when I'm doing this, I'm doing 300 and then going through and knocking off all the ones that are that are not perfect for me. So he see here it's scanned a couple of videos. And as you can see, the first six videos, only two are monetized. So if you had put these other, you know, the difference between that, let's say eight videos that are not monetized, then the rest of those videos, they wouldn't even you can put those placements in, but they just never show up. So you'd be wasting a ton of time. I will look at this ratio right here. One in, one in every four videos is monetized, right? And it's searching for 10, right? So it's going to find all the videos until it's actually found ten, which is really nice. So when you put it at 300, it's actually searching for more than 300 videos because again, not all of them are going to be monetized. Okay, so we should be just about finished up here with this example. And what I like to do is i'll, I'll show all of them here so I can see all the videos. And you can see right off the bat that some of them are not relevant, right? So let's say your product was tennis shoes. This looks like it's, it's not related to. It might be a music video or something. You can click and go right to it. Yes, it's a music video. So if you're not sure you can click through and then you know, to exclude those, right? So you only click on the ones that you want. You can exclude the ones that you don't want. And as you can see, even with something like this, this is Nashville season Season 5. And this is probably not related if I was selling tennis shoes, you can check out the channels to which is, which is really nice. So let's type in something different. And I type in a brand name, Nike shoes. And this should be a little bit more specific because tennis shoes, and this is a good example for keyword research because tennis shoes are very broad, you know, like someone's just looking at different tennis shoes. They don't really know what kind they want to settle on. And so when they have actually decided on, let's say Nike or than a specific type of Nike like Air Jordans, then it becomes much more specific. So as you can see here, we've gotten ten results and these are all monetized, right? And That's pretty cool. So we've got a bunch of videos. Look at how many views this one has. And this is by Seth Fowler. So I'm just going to go to his channel and show you something else, right? So this is his channel. Okay? What's f? And this is a good example of Nietzsche's and how you can mark it for any niche. This, This video has 1.7 million views. He uploads videos five days a week. This 700 thousand subscribers. This channel is all I'm going to sort it by date added oldest. So we can see when it, when he first did his first video. And you can see every single video on this channel is about shoes, actually this, this one's not and he's a boxing and iPad Pro, but pretty much every single video is about shoes, right? So that's, that's a niche right? Right there. So if I was selling tennis shoes or let's say I was selling a product that was a really cool product called. Stank sticks that gets the smell out of shoes. That will be a great product to, let's say, run on this, right? So I can do searches by keyword. I can also do by relation to a particular video. So let's say this one. What's up, everybody? I'm Seth valor and stay, I'm taking a look at the top ten Nike sneakers for 2019. Alright, so I could do relation to video, so I can paste in this video. And then I can actually get up to $300.250 for now. But these are pulling in the related videos. So this is different. This will return a different data set. Then just search because it's going to find the related videos. Now the related videos are I just got a couple of add-ons that are pushing this down. But typically on your, on the sidebar you're going to see the most related videos here based on Meta tags. Some of them are actually based on other things that you watched, which is why you're seeing soccer videos here, but most of them are, are pretty related to tennis shoes. So when we go back to to sift, I'm just gonna cancel this for right now. You're going to see if you check out these thumbnails, okay, so a lot of these thumbnails you're going to see right here. These are the these are the same thumbnails. I recognize this one. I recognize this one. I know a couple more. I recognize that recognize this one. So it will pull up to 300 related videos and see you can go through and check the ones that you want and uncheck the ones that you don't want. Which is really cool. You can also do by channel. So let's say I wanted to just kinda check this guy's whole channel out. What's up, everybody? I'm saying. Yeah, so I can go to his channel and just grab his channel URL here. And sometimes you'll see that people have been able to rename it instead of a random character string, either one works, right? So you have the random string of characters that you get assigned or the channel ID if one set of. And actually I need to put just in the format right here. Let me grab that again. What's up, everybody I'm set, I'm going to go back to his channel and I'm not sure why that wasn't pulling out, but I'll pop this in. And there we go. It just wants it in that format. And so now it's going to go through search for all of his videos. And then you can actually sort by the most views, the lease views, the most likes, the most comments. Anything that you want. The cool thing is you can just add these to a list, right? So I could, let's say these videos I want to add in there, sorry, I didn't mean to click that. These videos and then you can add them to a list so I can put it to an existing list or do a new list. So I'll put tennis shoes. Okay, and then when I do a different search or a search for, you know, Puma shoes. And I get totally different keywords. I could actually add that into, let's say the same list, right? So I can put it in here and add it to one of my existing lists. Once I've got that altogether, I can get the links and copy all the links all at once. And that's how I paste them into, into AdWords. But the other thing is, you can also do some filtering by, you know, by country and by category. So if you want to target broadly, this is very effective because you can, you can target what's hot and what's going on in one of these different, different categories. And get the most viewed videos that are currently going on. Now the other thing is you can click trending videos only, so that's greater than 20000 views in 14 days. And you can actually adjust this based on different niches, right? So I'm just gonna type Nike shoes again. And it's going to search for the most trending videos. So these, these videos are trending. Now, think about this in relation to, you know, if you're leveraging off a topic at suddenly gets a lot of news, right, that is related to your product. This is a phenomenal way. To be all over and capture the market. Because as you can see, all these videos here have 14 views in the last 14 days or twenty thousand, twenty thousand views in the last 14 days. These are all brand new videos, so I'm just pulling up brand new videos. So that's really cool as well, okay? And there is also advanced settings, right? So you can actually search for language, right? So if you want to default for the, for the language, and I'm just going to it's going to reset that again because it was in the middle of a search. So you can actually filter just by English. You can actually search by powered by most relevant or by most views or by most recent, right? So if you want to find the most recent videos about something, then you can do that, right? And find the most recent English videos published before, published after. So you could have a limit of when they're published before. So let's say you don't want to advertise on older shoe videos, right? Because maybe those are more historical or, you know, it just doesn't fit your demographic as well. You can actually customize this. And just for videos published, you know, after 2019, 0, 1, 0, 1. Let's say you can toggle the license and just pull up standard YouTube license or Creative Commons. And you can also target longer video duration. So one of the ways you can use this video duration would be, let's say that you wanted to run a tutorial video as like a video discovery ad. And the interesting thing is you could actually just find other tutorials, right? So you can find people that are looking for tutorials on WordPress that are long, right? And then you can just do high-definition or standard definition. I'm using, I'm going to use both. And you can actually just put, show all videos and I'll just with the monetization indicator. But let's say I had a product that was selling like something to do with WordPress. And I wanted to really build some video discovery and run on those, on those keywords. What I would be able to do is just find WordPress tutorials that are long, right? And then I'd be able to, to run my video in front of those. So as you can see, typically, I mean, you know, it does take some time to do this searching. But I mean, imagine how long it would take you to go through and check if there's monetization on each of these videos individually. And, you know, build a list one at a time. It would be absolutely maddening. And I think that this is not pulling up great results because tutorials were presses, kind of an awkward way to, to phrase things. Let's just put, put WordPress and this putting the most recent first. So that's also not ideal for, for this. So let's just see what is the most relevant long tutorials about WordPress, right? So let's say I had pulling out much better results quicker as you can see right here. But let's just say I had a WordPress plugin or maybe something related to WordPress and be able to, to do this. So keep in mind, you do want to go through and check all of these individually because obviously, I'm probably not going to want to do anything on that video even though it's long. But I can see right here, you know how to make money online with WordPress. This one, this one, this one, this one. How to make a WordPress website. These are all long tutorials that I can just add to my a particular list, right? So I can make a new list or attitude existing list. Okay? So all of this stuff is really awesome. By discovery, by relation to video, by keyword, by channel, and then by the top charts. And then with these advanced searches as well, you can also change the default search system to to just be English, which probably isn't, isn't a bad idea. If you're marketing in English and think of, think of how powerful this is if you are marketing, let's say in a different language like Spanish or Dutch, where there's much less competition, you'd be able to filter and just find the right videos and have that all filtered, filtered for you. So typically I'm going to leave it on the most relevant. But This is, this is phenomenal. What's cool is it saves all your placement lists right here. So anytime I add something to a list and call it something else, it saves it so I can go back to it. I can pull up that list again immediately. And I can either remove videos or add videos to it, do another search and then add more videos to it, that sort of thing. And it really is phenomenal. The other thing here is it gives you an opportunity to find channels by keyword. And again, this, again when you're starting your keyword research and we're starting your channels. If you really want to find channels, I would recommend to do this first, bind a bunch of channels, write them down in a spreadsheet on a piece of paper and then go back and look at them and evaluate them. You can also discover feature channels here. And then the keyword ideas, this is, this pulls in the base keyword and then adds the a disease. So this is like the autocomplete and it will just show you how it works. Nike shoes. And then you can do the which country that you're going for. And then it will pull in all the different keywords, right? So first it's going to pull it all the a key words, right? So Air Max, Amazon, Air Force. And then you could actually go and look at those videos, right? So if I click this, it would just look for the, the videos that were on this keyword, right? Or the channels, for example. Or you could pop right over to YouTube or you can pop over right to go to Google and just do a search to see what's on on the keyword about it. There's also a filter here. So you can filter out certain keywords like Amazon and just kinda find out and find which ones have the Amazon in it or something else, for example. And they have the word frequencies, which is pretty cool because you can see that a lot of them are looking for sale, right? And it allows you to select or unselect all of these ones, right? So if you're not looking for So obviously this, you go through here and you kind of look at what, what you're looking for, right? So four would be size for probably, and so on and so forth. So you can kinda just select all the cells and then it can, you can make your keyword list based on that. So ultimately that is pretty cool. But I'm telling you guys, I mean, as you can see here, there's a couple ways that are just phenomenal. The target through the, through the video search by keyword, which is easy. I really like the results from relation to video. Because when you expand that out, if there's one, you can just start with one video where you know, it's, it's highly related. And then you can just pick a number here, let it do its thing, and it's going to sort them all into which videos are monetized so you're not wasting your time. So I hope this really explains about how to find the right placement. And then of course you just get your list, you pop it into the placements targeting in your Google Ads account. And away you go. And you know that every single one, every single time your ad is, is rolling. It's rolling in front of an ad, in front of a video rather, that is extremely targeted. And that's how you can make sure that you're really maximizing your advertising budget. So hope this video was helpful. And if you have any questions, reach out to me in the discussions. 12. Keyword Research: Hi, In this video we're going to talk about keyword research. Now, keyword research is a really important topic because you want to find out what people are writing about and when you're using Rank Math to rank for certain keywords, really following those steps and trying to write a well-written article. But that's still tightly wound around a specific keyword and a specific topic is important. So for keyword research, There's a couple of things that you can do. I'm using brave, which is the best browser. It's basically like Chrome. You get paid to use it. And let's just do a search for debt consolidation. So now we're in, in, in Google. Now what I've done is I've installed this free add on here, which you can get from what's my, what's my syrup? So you can actually get that and get it for free. It's an add-on. And once you've set that up, it will add this toggle in here. So this is typically what you'd see, but you can toggle it on and then you can see what some of the related keywords are. So it's going to add this, how much volume it is. And this is, this is in candidates is probably higher in the states. There's the cost-per-click and then it's going to give related keywords. So you can see that this keyword is, you know, significantly discounted over the, over the other ones. So let's just start typing. So if you just start typing, what you're going to find is, is it's going to give you different, different options. So if I start typing this, it will give the most popular things, start with that. And it will, it will, it will kinda change. So this is a weird thing because now it's kinda focusing on names. But this is a great option for, for doing keyword research. So let's say, let's do financial planning. Financial and then it'll show you the top things, advisor solutions, debt. And then you start typing, planning. And it will show you different things. And it will sense that I'm in Canada based on my Google profile. That's why it's suggesting local things like Halifax and Canada, which, which is interesting. So what I like to do is look at the, the, the cost per click here. And you can change this to the preferred location. You could change it to, let's say United States. Okay. And then it will give, will give the United States info, right? And you'll see this is different, a little bit different than men, some of it. Now, these are all the related keywords. So these are typically closely related to financial planner. So financial advisor reviews and it will also give some other options here, which, you know, our start to get a little bit more tangentially related like GS wealth management. Obviously that's probably a Financial Planning Group, which is Gordon wealth management, I'm sure, and so on and so forth. So this is a great way to do keyword research. And you can see there's a great cost-per-click. And what that means is there's a lot of money in this, in this niche. Let's search for free, printable. And you will see that, you know, actually that's pretty hot. 229 cost-per-click reprisals. So Let's see pre printables homeschool. Okay, this looks like a great niche, or certainly a more or less, less competitive niche on there isn't so much a volume. And I wonder why there's 0 volume because that doesn't quite make sense. But you can see that there is some volume here and gives you some different ideas. So I always like to have a piece of paper jot down some ideas as under some keyword research. Another great thing you place you can go is Keyword Tool dot io. And this is actually let's search For home-school planner. Just as an example. And you'll see that the top one is homeschool planner printable. Now, this is a paid tool, so it gives you some, some of the keywords and you can copy and export all of the keywords. You just can't see the search volume, but you can tell which one's, which ones come first. Now United States, and this is based on the Google Auto Suggest. If I change it to United States, it should be, we should be seeing some different data come in here. And you see homeschool planner, printable homeschool planner app online, blah, blah, blah. And the other cool thing is you could actually switch and search on YouTube. And YouTube has a different set because there's people looking for slightly different things than on Google. And you'll see here on YouTube, the top one is homeschool planar 2020. And then they're homeschool planner, air and chondrocytes. So she must be someone that makes a homeschool planner that's, that's popular. You can also search for being all these different, all these different things. Let's check out what's going on on Instagram for homeschool planner. So when you're writing a post, you want to use different ideas. And so this is great for hashtags because you can see, you know, if, if I have some kinda homeschool planner, that would be great to put in here. Homeschool planner. That's a good, a good hashtag. Not a crazy amount of posts and something that you could certainly optimize for, which is cool. And there's also Twitter, which you can search for. And didn't find anything on Twitter, which is, which is fine. But one thing I'd like to see here that they don't have yet is Pinterest because Pinterest has some great traffic as well. However, go back to YouTube here. And the thing that I want to show is there's a keyword suggestions and then there's also questions. Okay? I mean maybe that's a bad topic. So let's do Asian beetles. So this has our Asian Beatles lady bugs. And then there's also prepositions, how to get rid of them. Asian beetles in my house, in the house, Asian be Beatles versus ladybugs. So these are prepositions, so a little bit different. And I think that that's important to look at, particularly the questions and the prepositions because you might get some ideas for different solutions to problems that people have. For example, if this was in your niche, Asian beetles, how to get rid of them, Asian beetles in the house. How to get rid of Asian Beatles, Asian Beals infestation, Asian beetles that look like lady bugs. These are all things that people are, are searching for. So if, if that was the topic of your post, just cut it. Having that in the back of your mind is going to help you integrate more of these keywords into the tool. Now if you wanted to do, let's say you didn't wanna do anything to do with dog, then. I guess that doesn't work because of because it's plural. But you see I took out the mouth and then it got rid of that. So you can you can, you know, take them out. If there's something in particular that doesn't, doesn't quite fit, you can do that as well. There is one other place. It's a great search engine. So the public. So this is a very interesting keyword tool. And again, you can choose your, your topic, but let's say asian beetles. So this really goes deep into the questions and the, and the prepositions and the comparisons. So here, like groups at all into Will, into different question. So will they hurt dogs? Do they bite? Do they get in the dog's mouth? Why do they buy? Why do they smell? How did they get here? How do they reproduce? Where? So on and so forth. So you can see this visualization. And then the comparisons, ladybugs and Asian Beatles, Asian Beatles versus ladybugs and so on and so forth. So and then it's got a grouped into all the, all the a's, right? All the B's Asian beetles, and then everything that begins with a B. So this is a very exhaustive search. But if you're, if you wanna go deep into a topic and find some, some hidden areas and some hidden questions you can answer. This would be a great place to do it. So let's say financial planner and let's see what, what it, what it gathers here. All right, So and actually if you want to read it a little bit easier, this is, this is, instead of doing the visualization, you can click data. And you can see like our, our financial planner fees deductible, are they worth it? Good career important, you know, can can they certify documents? Can they work at home? You know, the how questions. So this is a great way to break down a different topic, right? Because all of these questions are questions people want answered. So if you're writing a blog post, well, if you take one of these questions and answer it, that's going to be a very highly targeted blog post. That you can, you can use same thing with comparisons. You can see them, you know, comparing a Tax Planner and an advisors. So that'll be a great blog post, right? What's the difference between a financial planner and a tax advisor or a wealth manager. Those are just some things that you can, you can start off and have jumping off points. For me overall, when I'm thinking about keywords, I don't think there's a perfect keyword, but I like to find something that doesn't have too much competition, particularly at the beginning. So you just get a little bit of confidence. Because if you can get, if you can see yourself writing a post, we're doing a YouTube video and then you get some traffic from it. And that's very easy to see on YouTube because you can see the view's going up. And if you have the, the Analytics installed on your website, then you can see traffic coming in from that. And that's really helpful. It gives you that confidence. So I would start off with something that's very uncompetitive, just to prove it to yourself. And then, you know, when you're answering these questions, you know that you're focusing on things that can help. I like to think of it as this, as this. You know, even when you're writing a post or doing a YouTube video, the chances are that not all of those posts, even with the best research, are good, unnecessarily rank. But some of them will, will just rank much better than you even think they will. So it's kinda like you need to do 10 posts and probably two of them or three of them will take off. The other ones will bring in a decent amount of traffic. But you just keep going and you don't really know, even with the best planning, which ones are going to be the most popular? Which ones are going to be the most impactful? It's more a question of being consistent and doing the keyword research and going forward and just, you know, building your business and doing those actions. Because you can control the actions. You can't control the end result necessarily, but you can control taking consistent actions in growing your blog and growing your business. So take that. There's some great tools here that I've just given you for free. So you can do tons of keyword research in your niche, whatever that happens to be. I showed you a bunch of different examples from financial planning to Asian pedals, to homeschool and hope this has been helpful. Now is your turn to go out and do some research. What I like to do is once you've got some great topics, keep a list. Maybe you have a to-do list or something where you have a master list of topics that you're going to hear that's a great topic rated down and then slowly work on those topics and make sure you get all of them done. You're going to be very glad that you did. 13. Audience Targeted Deep Dive: All right, so in this video we're gonna go into audiences. What's cool about audiences is once you start to target some audiences, you'll see some suggestions here. What you've target before. But it gives you some options here. So you can target advanced degree. So let's target advanced degree. So you can see that it'll give you a certain number of impressions. And this is based on United States all languages for video. And I'll give you a certain number of impressions, right? So let's say we were targeting Canada, all languages, video. So we can, we can do that limited to English. Okay. So when you're browsing, they have some different categories. So this is the detailed demographics, right? So parental status, parents, and you can break down parents of certain, certain ages. So let's say you're selling a homeschool course. You can target parents of grade schoolers. Let's see. You can target a single people, marry people. Highest level of achievement. Homeowner's or renter's, right? That's a good one to target. And now since I've actually selected something, it's going to give me some ideas based on things that I've been I've searched before, right? So let's take this off and take this off. And we're just going to go into, so there's different categories here, so there's the different demographics. And then when we talk about affinity and custom affinity, right? So these are people that are frequently visit salons, right? So they know that people who frequently visit salon. So you know, if you're selling something that keeps your nails from chipping, this would be a great way to target. So you want to dive into some of these different different areas, foodies, media and entertainment. So you can see light TV, movie lovers, political. So avid, avid newsreaders. You can target shoppers. Interesting because you have bargain hunters, a luxury shoppers, shopaholics, shoppers by store type, value shopper. So this would select all of those. But you can actually just do grocery store rather than to shop at the grocery store, right? And a Sports and Fitness is another interesting one because it gets into sports fans, right? So an American football, these are people that like American football. So now we've actually cross selected people that like American football, food and dining and that they get their nails done often. I've actually used some of these sports categories very effectively. See golf enthusiasts, running enthusiasts, soccer fans is one that I've used and been really happy with the results. And then there is technology, travel, and then vehicles and transportation, right? So honored Theseus, people that take public public transport. Okay. So this is kind of what they, what they like, right? So who they are, what they like. And these are people that are actually taking action on, on certain things. So custom intent, you can use keywords to, to, to create that custom intent, right? So a new custom intent. So you're gonna have to type something, right? So let's type soccer fan. Okay, so now let's go at people that are interested in soccer, they have the custom intent to purchase in this area, right? So let's take that off. Let's try another custom intent. Golf lessons. Okay, so you can put that in, in market audiences. These are people in the market for these things. So they're actively shopping for these things based on their, on their Google history, right? So when you go down and look into this, you can see people that are shopping for boots. I mean, this is all tracked. It's kinda, it's kinda crazy. People that are looking for vehicles, people are looking for baby products, toys, personal care. Okay. If you're a manufacturer people, they're looking for food service equipment. This is an interesting one, business services. So people looking for email marketing services, people looking for SEO and SEM, financial services, business tech, people looking for Web Services, office supplies, all kinds of stuff. People looking to buy computers. So people looking to buy dating services. So this is all tracked and this is another interesting one that I've done, sports tickets. So particularly people that have purchased tickets for live soccer matches. And then he can cross-reference that by an area, right? So if I was an MLS team are selling something related to that. You can cross-reference people in, let's say Philadelphia that buy tickets to soccer events, right? And then you can sell things to, to that market. This is another one with a lot of deep dives into it. People looking for mortgage, those are expensive. Typically keywords, but these are all people that are in the market to buy this kinda stuff. So people that are buying sporting goods, buying soccer equipment, right? By skateboarding equipment. People that are, that are spending money on travel, which probably isn't a lot of people right now in the time of COVID. And then people that are, that are having life events, right? So that have started a business. So recently started a business. Bu, that is, this is a powerful category. So recently started a business. What do they need? They need marketing. You can really target them that way. So that's what they're actively searching, actively researching at UV planning based on what they're typing into Google while they're logged into their Gmail account. Kinda crazy. So this is how they've reacted to their, they're interacting with your businesses. So all visitors, non-convergence pass converters, you won't see much here just because I haven't run campaigns on this. But this is where you're gonna find your remarketing audience. So people that have that a watch certain videos and that kinda stuff. And then you can create a combined audience that overlaps these combines some of those together, which is, which is pretty powerful. So those year audiences. And, and again, it really depends on what your niches, which one of these is going to be most effective for you. But it's certainly worth testing out that you can, you can reach and keep in mind. You can define by this and this or both, right? So if you chew, chose recently started a business and you chose females, didn't that would only be females who have started a business, right? So they're both and targeting so that you can, you can do that in Canada, right? So this is why, when there's so many different factors, you want to really do that customer avatar worksheet because it's going to really help you to understand your customer and to know where to deep dive into some of these affinity audiences, because some of these audiences work very, very well. 14. The Perfect Ad Formula: What we're going to talk about here is the perfect ad format. And we've got some examples of different ads and you can watch and see if they go through this format. But essentially, you don't need to worry about the budget of the ad. A lot of, a lot of the examples that we have, obviously our professionally shot and that is absolutely not necessarily as long as you have a compelling offer, right, and this is the base of copyrighting right. If you have a great offer and you're speaking to the right audience, you know, even if you're speaking is rough, you should be able to convert and make that sale. So the perfect guide formula is the hook. We're gonna go through each of these individually. The hook, The qualification described the offer, kola act first call to action, the proof for testimonial, and the second call to action, Okay? Now, you can put these in a slightly different order. Sometimes you might want to throw the describe offer as the hook. Sometimes you might want to move the proof up a bit, but let's talk about all these, just how they are. So the hook is really about getting the attention, okay? You have to, you have to realize that YouTube is a form of interruption marketing. So people are watching videos on YouTube. They want to get to the video they clicked on and then you're interrupting them, right? So you've got to hook them in and make them say something that's or make them think something that's going to change their mind of why they should stay, right? So but good hook would be something like paced up what you're doing right now. Oftentimes it will be something, something weird or maybe disorienting that just kinda grabs their attention, right? So that's what you wanna do with the hook, is grab their attention. Now, particularly with in-stream ads, you want to have the qualification or disqualification phase here, which basically says, Hey, if you're not interested in, if you're not interested in YouTube ads, then are running ads, then please click, Skip, and get onto whatever you're watching on YouTube. So what that does is that's going to keep your view rate down. But again, if people click skip before thirty-seconds of an in-stream ad, you're not going to pay. So because of that, you really want to have that qualification. So they can make a decision. If they're not interested. They're already gone and you haven't paid for that ad, right? This is one of the unique elements of YouTube ads. So watching some of the examples for how they use qualification or disqualification. Next, you want to describe the offer. So you want to tell people what they're going to get, right? So explain what it is they're gonna get on your webinar and be specific. Use details and most importantly, Use Benefits. Think, how is this going to benefit them, right? This is one of the reasons we talked about the customer avatar worksheet so that you can really understand your customer and what it is that they're offering. So what you're what you're offering to them. So the offer portion is really the meat of your ad. This is one of the most important elements, right? Because if you get the targeting right and you get the offer rate, That's the most important thing, right? If the author makes sense to them and it's something that appeals to them. And you're putting that in from the right targeting group, then your ads should do reasonably well. Next is a call to action number 1. So the first call to action is you want to tell them specifically what they need to do, right? So they're going to click, click on the link there and then you'll be taken to a page and be able to register for the webinar. You'll be taken to the download page and you'll be able to get your PDF, whatever it is. But be specific. At this point, you can go back to describe the offer or kind of, you know, get into more details about it and getting more features and benefits, or go into a proof, testimonial type of thing. Here's what some people say about me. For the proof and the testimonial. If you're actually going to use testimonials, you want to really keep them short, right? So people saying like maybe like a sentence or two, you know, it's not like rolling a testimonial for for a minute and a half or something like that. Alternatively, you could put a couple of screenshots or a whole bunch of screenshots on the page, maybe from a Facebook group or people talking about you. Just to kind of build that social proof. Now one of the things that just as a fact is that people are skeptical and they're becoming more skeptical and they're skeptical of ads. Okay, when you look at the examples of the ads that we've picked, particularly in the Internet marketing kinda niche. What you're gonna see is there's a lot of ads that are really high and there's just a ton of them. So because of that, the proof or the why they should listen to you is really important. Now you could just use bare honesty in this. Say, you know, you can kind of go Meta and go backwards and say, look, you know, I just started, I've just started this out to be honest. But I really created something that's value. That's got a lot of value. And you know, just kinda make yourself seem like a real person. So the idea there is making yourself seem less like a kinda scamming marketer, okay? But you need something to kind of get their defenses down where they're going to start to have a little bit of trust because you want them to click through and go to your page. And then you need a second call to action. You always need a second call to action might be a bit repetitive. But this part of the video, you want to really say what it is. They're going to get, sell it at the end. Get them to click through. Your goal with this last part is to get them to click through to the site, okay? At the end of the video, you might want to have some space, okay, as well. So what I mean by that is maybe a little countdown timer. Maybe just some, some empty space where your video's done, your ads done, you don't really have anything to say, but maybe there's no arrows pointing to where you want them to click? Or does he even space so that, you know, they need to actually grab their mouse and physically click skip, right, because they watched some of your ad or even click through to your site, right? So that kind of buffer space at the end is also really important. And basically if you do that, That's the perfect died format, particularly for in-stream ads that doing really well is to be really well for, for our clients and our customers. And I've seen a lot of ads that follow this formula. So go with this formula. And even if you're just doing a selfie video, just planned it out, you know, cover all those bases. And you should be in good stead to have a highly profitable YouTube ad. 15. Creating Great Thumbnails: Okay, So this video is going to show you about snapper and how to create graphics. I really, really loved this out. You can use it for free. And it's, it's really good. So we'll get into, uh, into all of this, but I'll just give you an overview and allows you to do lots of different graphics. You don't need to worry about the image dimensions because they're already pre-created for you. There are pre-made templates. There are high risk stock photos that you can use for free. There are graphics that you can use for free, and it is pretty awesome. Okay, so I'm going to log into my account. And I'm gonna show you how easy it is to create this. Now this is super important for like if you're doing stuff on YouTube, let's say. Or if you want to make something really shareable, I use this mainly for YouTube thumbnails. So what I've found is you can make it from scratch and they're always coming out with new ones. These are brand new themes that I haven't seen these ones up here. But if you just scroll down, you'll see they got tons and tons of themes. So one of the things that's easiest to do is to pick something that's similar to what you want to, to achieve. So you don't need to change a lot about it. So a lot of things are very eye-catching as it is. So for example, if you were just really want to do a really simple video and you just had maybe a few lines of text here. You can just change this to, you know. So you can change the fonts. You can make everything smaller. This is obviously in, not in capitals, but you can just make it in capitals. We can make it smaller. And then you can do any of these things like rearrange the text, click off and then it will come to the drag menu. You can click on this, make this bigger. Because obviously that's what makes this show up. You can put in a blur. So you can do an offset and have a different color in the back, and then make that a little bit bigger and blurred out if you want to. Just for visual, that kinda jumps off a bit because of the contrast. And you can save it, and then you can download it. So usually for YouTube, you're going to want to use retina JPEG. This is a high resolution. I was trying to use the highest resolution possible. Because obviously that counts in rankings for video. And I suspect that, you know, a higher resolution JPEG would rank higher than a web optimized JPEG. So there's lots of stuff that you can do with it. You can also change the background. And these are just images here, but let's just say you wanted to do this. Boom, you just click that and you can have a, an image right here. So let's say you wanted to have an image just like that. You can use a background images. You can use color overlays. And if you make this a little bit darker than, of course, your texts would show up right on top of it. So that's a really cool thing that you can do. Of course, you can change the saturation and brightness and the contrast. If you want, you can add new text. It'll call with three heading sizes, so you can just click one and it comes in with the default text. And then you can just change it to whatever you want. So obviously, that's going to stand out more on a darker background. And then you can change the font to whatever you want. So you can kinda call with a theme of a font that you really like. And then he can use that again. And that's what I would do outcome with, with a few fonts that you really like the look of. And then you can start reusing them and kinda use them as a, a template if you will. So there's texts, there's also graphics. And you can see it looks like a Wendy's, Wendy's icon. But in the graphics you can find so many different things. So let's say you're looking for an egg. You can find all of these graphics, you can resize them. This allows you to rotate it a bit so you can kinda rotate it if you want. Of course, you can click on this and then he can do these things so you can duplicate the layer. So whatever selected is gonna duplicate. And then you can also, if it's selected, move it back. So it'll, it'll move behind and you'll see that it just moved behind those layers. Sometimes you need to precedent a couple times because there are multiple layers on top. And they're like, let's say we want to, right now, the egg is on top of the, the words. But if I move the layer forward, now, the words are on top of the egg. And you can't read very well because it's, it's too similar of a color. So some of the other graphics you can, you can do is you can find pretty much anything that you want here would say awards. You see the you got tons of stuff. I like things that have a lot of color like this. And again, you can use these all royalty free. So that's great for, for what you're doing, whatever you wanna do. And you can also use photos and you can search these. So let's say you wanted to use pictures of waves. You can see all these different images that you can use for free, okay? So you can put all these different images out there. Use them however you like on your, on your graphics. Now the other thing is you can also do upload. So you can upload an image. And typically if you're using like a logo, like, like let's say this or something. You'd want to go to Google and you want to search for, let's say you were looking for the Apple logo. You want to search for transparent, okay? And then you go to images. And somebody say transparent, but just to make sure, when you go to a transparent image, you'll see this kinda checkerboard, and that means it's actually transparent. So you can right-click and save the image as and then you can upload it to snap it, you can just click upload to upload an image, and there you go. So that's pretty awesome. You can add your own pictures. I have some of these Pokemon images that I've used in, in other thumbnails before, just kinda stands out, make, makes it a little fun. So what I'm gonna do is I'm going to show you some of my graphics and why they work. Or we'll just kinda go over them. So for example, this one works really well and this, I basically just changed the text and that's pretty much it. And the reason that it works, I'm not sure why that's that's taking a while to load. But the reason why that works is it's lots of space. You can see all this space or just kind of jumps out. And, and that's good. This is a graphic that I made as an overlay. So actually drag this into, into my video. This is just an image that I made here that I know I wanted to put to put there. This is a live graphic and again, this is something that they had the TV, I just resized it. Put my, put my name here, put my image in here. And, you know, it looks really great in just a really simple, simple format. So I would say this, I mean, because you are probably not a graphic designer or you wouldn't be watching this video, you wouldn't really, really care about it. Here's another one. Now this text probably isn't, doesn't have enough contrast. We can probably make that a little bit better by doing an offset color and, and then blurring it a bit. So that actually makes the jump out a bit. But this is just a picture I uploaded of my son, just some text here and graphic of a car. So I basically searched probably truck or a car, something like that. Yeah. All of these are royalty free so you can just use whatever you want. So yeah, it's probably in this set. So if you just go down and search to see, you know, kinda, kinda trucks and cars that had different, you know, some are our black and white. I tend to go with more of the color ones. It's just me personally. And you know, the photos you can always upload, right? So another one that does really well. This is a good one to do. This is just a royalty-free graphic and then just a square box with text on it. And so you can see it really jumps out at, you know, easy guacamole and kids cook. So it's pretty easy to. Do. Here's one where I just took learn Pokemon names. And it was the three things that I just put a bunch of Pokemon figures around it. So if you were wanted to do something like that, you would just do I basically just took one that said it was already set up here. Not seeing it, but it's one of these ones here. And I basically just customized it. Let's say it was, it was kinda like this. So I said best Pokemon names and then change the, change that graphic or put, put some things around it. Pretty easy. This is cool because you can put yourself or any image of your website on a phone. This is a really easy one to do. Because basically you can just put your own image here and change this background image. So this is the background image. And basically you can just pick, let's say an image. Let's say this is you. Yeah, actually that's a bad example because you need it. You want to have it kinda centered over 7 over to the side. So typically you'll, you'll upload your own image for that. But let's say you wanted to find. So this is a good example. So right there, I don't even need to resize anything. I've got an eye-catching thumbnail and, you know, it's it's pretty much done. Now let's say you don't like this color, it doesn't fit with your brand. You can change it to whatever you want. You can go over and change this to, it'll show your recent colors so you can match it. So it's the same. And let's say you wanted to recent colors, so it's the same yellow. And there you go. You can have something like, like that. Let's say you don't love this font and you wanted to change it. You can change it to all these different things now, because the fonts are different, there's going to be a little bit of adjustment to be made. Because each font has a different, a different look and feel. So let's go to 120. There you go. So this kinda just jumps out because of the font, right? And again, you can change this to the same font, which was Calvin sketch, and needs to be a little bit longer, so you can do that. And let's say you want to make the red a little bit longer, because you want to make the font a little bit bigger. You can just go back and forth and do that. And then, boom, make it really easy to read on YouTube, let's say. And there's your video, you can just, you can just save it. So if you want to add a little, a little coloring here, Here's a superhero that doesn't show up real well there. But I think you'd get the idea. You can put whatever you want here. Let's say this guy, I don't know who that is. Maybe he's a superhero, maybe he's not. Sky looks a little angry. Let's see what shows up for angry. So this is good because these are, are getting into emotions, right? So you have someone that's, that's angry and maybe you're going to build a thumbnail around that to kind of get the, get the click. So hey, let's just change this too easy. So this is a little bit longer. I'm going to have to change the font down. And again, if you wanted to. Make it more up and down. You certainly can do that by just making it a little more narrow and then see if we can get it back up to a 100. Boom. So again, you can do this and, you know, basically change whatever you want so you can save it, just give it a name, give it a save, and then download it, of course. And when it's, when it's here, you can look at it in your saved graphics. So you can go back and do that. Let's say you want to duplicate this because you want to make a bunch of similar things. So you've duplicated it. Now you can select it, and then you can have the same sort of thing. But let's say you wanted a different background. You wanted something of, you know, just a person here and let's say, so you can make it look totally, totally different. And again, move things around. And that's pretty, that's pretty much it. You can also put in some geometric shapes. If you want to undo something, you can undo things or you can redo them. So it's, it's really easy to do. You can do the overlay, of course. Just make it, make the image blur out a bit or just become less prominent and your content to become more prominent. And then of course, you can flip and rotate these however you want. And you can make these, of course, blended as well. So there's a lot of things you can do. What I love about this though. What I really love is it's easy, okay? And it's so easy if you don't have any design skills. So let's go back to create a graphic again. And again, you can do any of these types of graphics. So you can do your Facebook ads, your Facebook posts. Here's ads and display. So Facebook ads, you can do banner ads and basically just take one of these ideas and just make it your own, right? So free webinar. Click here. Okay. So we've actually just made a banner right here that we can do. And we can save it as a van or one. And we can save it. And then we can download. Now you'd want to have a little bit more of a call to action. Something about, about making money or what you're going to learn, that sort of thing. But it's really easy. When you go to create a graphic. What I would definitely do to start is looking at something that you're basically going to to copy. Okay, So for example, like this, It's got a purple background and it's obviously got the headline here. So are the text here. And so you'd want to do your text around something like this. The top three ways to make on u2 and 2019, right? And if you just replace the background image, this is a really easy one. So let's see what they have related to YouTube or video here. Okay, I'm not a tonic contrast, but it's something you can work with. And again, you can move this down a little bit just to kinda show more of the more the image. Or you can change the image here you can look, let's, let's do a desk. All right, This is good one because there's not a lot of space here. This is nice because it's got a nice bouquet effect. This is pretty interesting as well because you can actually put a screenshot of your desktop or if your website like right here, you know, or let me show you an example here. I'll, I'll use one of the ones I've already uploaded. Okay, so let's say, let's save this. And this isn't quite the right dimension, but You can kinda get the picture right. And then if you want to delete it, you just select it and delete it. And let's actually use a different one. Let's use one here. So I've already got like an image of me circle that I can use in different places. And that'll help me stand out, build my brand. You can also search for icons here, right? So maybe you'd want to put top three ways to make money on YouTube. And you want to have a big YouTube logo over here. So it just kinda jumps out. Or the Play button. You've really got whatever that you want to do. And they have logos of different social media platforms. So you can put a couple of logos here. You'll see you're promoting your Facebook. It's really, really simple. And again, the best advice when you're creating a graphic is cryptographic. Just look, look at the samples and then find one that you're going to change the least, right? You're basically just going to change the text and the image. And pretty much that's it, right? Start out that way. You know, just with one that you can see this is a really easy one again, because it's just an image. So if you put an image up here, let's do background. And let's use one of my uploads. And we'll do this one. Now I'm on the wrong side. Actually, that's a bound. Can Scott the background removed? Let's use this one. Okay. So here's the background here, and then you can just change the text for you, write whatever you want it to be like. And then there's your, your graphic and it's done for you. This will really up your game when it comes to YouTube, because YouTube is super important. It's super important now, the click-through rate, and that's a metric that you get access to in the new YouTube Studio. Beta under audience discovery, where they show the funnel. So it's definitely something that can help you. And I just think this is a fantastic tool. It's the easiest one that I've, that I've used. And I love the graphics. It's easy to find something you can take and run with and put your own idea on top of. And again, they're always coming out with more and more and more of these. Yes, Yes. So in the first one, I just use this for the lending loop one, I basically just put lending loop and then left these little arrows and got rid of this guide is put a logo. I mean, really simple stuff. You know. Again, this is another really simple one. You can just put an image of you or an icon like this. Just change the text, change the font, maybe change this color from this ugly orange to something a little, a little easier to, to on the eyes. And there you go, you're done. So hope this was helpful. They'll be a link below where you can actually get your, your Snapchat account and give it a try. It's a fantastic tool. It's something that I really enjoy. And I hope this is going to up your graphic game in just about every way. All right, thanks. 16. YouTube Ads Campaign Quickstart: All right, so in your Google Ads account, when you're going to create a new campaign. That they basically want to get you to select a goal, okay, so the goals are sales, leads, website traffic, brand consideration, branding and awareness, app promotion. Typically you're not going to want to choose this or the app promotion. Typically you're going to want to do leads. If, if, if you have some kind of opt in or you want to measure some kind of conversion like how many people opt in. This will be one that you would choose if you just want to take people right to your website and you're not so concerned about optimizing for conversions or opt ins, then you choose website traffic. This one is product and brand consideration. So this is more branding type of things. And you can see a little gray. They allow you what they tell you which campaign types you're allowed to do, right? So this one you could do just traditional search, display, shopping, video discovery. This one is just display and video, and then branding and reach as well. So you can also build one without a goals guidance. And that's what I recommend because, you know. And I'll show you why. Let's say you choose leads and then video campaign. And it's designed to drive conversions, right? So it basically says the following bidding strategies are not allowed. Maximum CPV, maximum CPM targets EPM or viewable SPM. You can basically do maximize conversions or target CPA, right? So you have to have some conversions in your account in order for this to work. When you are running this, you want to start with maximize conversions and then he can move to target CPA once you have enough conversion data. Okay? But I find that, I find a lot of people get confused by that. So for example, if you want, if you did a different campaign and then let's say we did website traffic and we did video. Then you can do, you'll have the same options here, right? But if you go and you do brand awareness and reach, you can win, do display and video. So display ads would be typically static banner. Think of this as banner ads and then video. You can choose these options, right? And in the other one, they didn't give you that option. But for the most part you're going to be doing skippable and stream it to click Continue. And then you can only do target CPM, right? So I find it a little, a little confusing for new people. So what I always recommend is do this, do video, and then he can do a custom video campaign. So it's going to let you do what you want to do, and then you can choose what you want to do. And typically, if you're starting out, I would recommend you do maximum cost per view, okay? That's how much you're willing to pay each time your ad is viewed. Now a good starting amount would be 25 cents. And then he can kinda see if you need to go up or down from there. When you're doing a budget. I like doing it daily budget. Much more than doing a campaign total. Because ultimately, you know, if your ad works unless you're running a specific campaign, like let's say for a, for a live event, you know, you're going to want to continue that campaign if it's successful. And so this makes it much easier if it's a daily budget and then you can move on from there. So we get to the networks. This is only for video discovery ads because it's using search. So this is another place where people get very confused. So if you're doing video discovery ads and it's based on search while people to search and your keyword, your video to call it when people search certain keywords, like let's say they're searching for like Amazon, FBA or something, then you can leave that checked and you can leave this one checked. But for the most part, a lot of your videos are going to be doing here. If you're doing in stream, this is the only option that you want, okay? Video partners on the Display Network are third party sites where Google ads runs their videos. So it's not on YouTube, it's going to be on a different partnered site. And so typically that's going to have different quality traffic, meaning less, less effective traffic and more costly, higher cost per conversion, all that kinda stuff. So this is something to think about more when you're scaling up. And when you do it, keep it separate and only run on the, on the display network. Okay, locations. When you're setting up here, obviously going to choose your locations. I'm going to go through and give you the main English speaking locations. So that would be the United States, that would be Ireland's. That would be Canada, United Kingdom. What else do we have? Australia, south Africa, and New Zealand. Okay, now you can actually target other countries that do speak English, like say Netherlands. And then just make sure that you're qualifying by the language. But keep in mind, you will get some people through if you expand that way That have our English might not be their first language. So just kinda keep that in mind when it comes to inventory. I usually do standard inventory. And if you have something that's very sensitive, you might want to do here. This is just has, can potentially have graphic content and things like that. So I just recommend standard inventory and the ship. A reason not to do that. And then this allows you to opt out from showing your brand's. You're on stuff that doesn't fit your brand, right? So you can exclude from games, you can exclude from live streaming videos. You can exclude from an embedded videos. So these are YouTube videos that are actually embedded on other sites, right? So that's something you might want to exclude. And then you can actually exclude from some of these different needs, different contents. Usually I just leave that as it is. And then here's your ad group of additional settings. So here's where you're gonna put your conversions, right? So you're going to choose a conversion. In this case, I'm going to do submit lead form. And then here are the devices, right? So when we're talking about devices, device targeting, computers are going to be the most expensive and your highest quality customer. And the reason is, is because it's easier to click through and fill out forms and buy things when you're on a computer. Then a mobile or a tablet. Tablets going to be a little bit higher quality than mobile phone in most cases. And TV screens is very difficult to target. So this is more for branding purposes. So if you're doing some kind of lead generation or trying to get a sale or lead, I would exclude that. And then yeah, just exclude that operating system, device models, networks. This is something that that you need to worry about too much. So cap, how many times is this ad in this campaign can show to the same user, right? So you might want to put a cap here if you're doing retargeting, like you're targeting people that are watched some of your videos. You probably want to put a cap on this maybe three or four times per week because you don't want to get them upset and had them unsubscribe from your channel because they're seeing you too much. If you're going to cold traffic, then usually I'll just put it at once per day and leave it at that. And so this is how many times this ad can get viewer in Russia from the same user. So you can put a cap in there as well. Ad schedule. Normally I'm going to set this up just how it is and let people watch it when they watch it. Later on, when you look at your demographics and you look at your conversions, you can start to refine this. And you might seem to, to see that certain times convert better for you, in which case you can start cutting out those, those other hours. So here's a demographics, audience. Keywords, topics, placement we talked to, were talking about targeting into different video. You're gonna put in your bid here, and then you're going to see you're available impressions once you start to narrow this down. So let me just type something in here just to get some ideas. And you can see now we're getting a 170 million impressions, right? And being that this is bidding on Nike shoes, it's probably not entirely competitive. So we can knock that down. And we can see that that's still doesn't change. So we can knock it down again. Still doesn't change. Knock it down again still doesn't change. Sometimes you can't rely on this exactly. So do keep that in mind. This is the top content so you can kind of increase your bid on top content and try to get a little extra push. That's more of an advanced option. And it says enter a number to see an example. So let's say 10. So that's bidding 10 percent more than, than the one, the one set, right? So let's say this was at 10. And then you're bidding 20% more. So a 10, a 10 percent bid will become $0.12. Okay? So that's how that works. And then you're going to paste in your video, you can actually search for it. All right, so let's just say you did a TED talk that you wanted to advertise. And we can basically do, we have these options because we kept things open in the beginning, right, with the type of campaign. Okay, we'll talk about naming in another video. So you have the skippable and stream or the video discovery add. Okay, so what would happen with this is I've got this video, I've got this video going. And I put in the term Nike shoes, right? So if I do a video discovery add, it's going to be I'm going to need to have some thumbnails. And then I'm going to need to put in add text. And you can see how that would look here. We have the best shoes all the time. Only the ID. And then you write a description and which show how it looks. Now keep in mind that this line, a mobile, gets cut off, right? So you want to kind of, as you're writing your ad, you want to switch back and forth. So you can kinda see how it's going to look. Because sometimes it's going to have the fuller text and that's why they allow you to have that longer headline. So you want to think of this as like kinda like a partial headline that still make sense. If you do get the, the, a 100 characters right, and it can create the odd name. If it's a skippable in-stream, you don't actually see this is, this is, this is how it's going to look, right? So there'd be an ad there and people would actually have to click on it in order for it, you do to get charged for that. Same with, with mobile, right? But if it's a skippable in stream, What's going to happen is it's going to show up in front of a video that has metadata about whatever we're using for the targeting. So in this case, it would have metadata, meaning Nike shoes would be in the title in a description, that sort of thing. And skippable in-stream ad. The nice thing about it is skippable instrument as well is once you've got the video up there, you can just put your final URL. Let's put my site in there. And then the display URL, which you want to maybe camelCase, make it a little bit easier to see. You know, free shoes however you want to have it go. This is the actual, this is just what will display and this is what the actual page you want to go to. So you want to do landing page here. You know your specific page, whatever your pages, they're always use a call to action because as you can see here, even on mobile, it jumps out with this, with this call to action and this text is very small. You have 10 characters here, 15 here. So there's not really much you can put there besides download or click here, but it is something to keep in mind. On desktop, this is how it looks and you have the call to action. You also have the companion banner here. So for this, you're going to put click here. Free download. Okay? And obviously this doesn't make sense with the context of the ad, but just using this as an example, but you can see it's readable. It says free download, you know, Andrew Murray. And here it says Free Download. Click here. And then the auto-generate using your channel banner. Okay, what that does is that puts it in here, so it puts your little TED X. That's the channel Avatar, right? The channel icon. And then it has the text and the same call to action. You can actually use that. And it says computers only, right? So it just kinda shows, shows there. So it just gives you another option to get a click through to your site. You can also upload an image, right? And it says, it says here 300 by 60 pixels and choose a file. So you know, if you wanna kinda design this area, that would be ideal because you can make it a little bit more kind of appealing. Maybe draw some arrows into, into it so you can kind of get a little bit higher click-through rate from your ads, okay? And you can easily create something like this using the the banners that we provide. Customizing them or creating something in Canada would, would be another way to do it. And then here's where you do your, your ad name. Okay? So that's how you set up a campaign, that's your campaign Quickstart setup guide. Be sure to watch the targeting because obviously the targeting is the other most important thing about creating your ad. So we'll see you in the targeting module. 17. Discovery Ads: Okay, so let's talk about discovery ads. It's very important to understand what discovery ads are. So the user must click on them, right? So it's, it's something that's doesn't show up as a pre-roll, the user must click on them. So because of that, whenever you're running discovery ads, you have to understand that the thumbnail is incredibly important, okay? Because it's going to depend on whether people click on that. And if you click through rate gets too low, then YouTube's going to be less likely to serve your video or they're going to charge you more for the same amount of traffic. So your thumbnails important, make sure to create a minimum of three to five variations of that thumbnail. Two to 5% click-through rate is going to be excellent. So if you're, if you're hitting that, you know, you're doing decent and that's where you should be aiming for. So discovery ads fire on searches or on video metadata. So they're not just for searches, right? So people typing, you know, Nike shoes in the YouTube search bar, that will fire discovery ads. But it also fires on the video metadata. So people are looking for videos about whatever they're watching. You can still see discovery ads on the sidebar and it's going to be firing based on that metadata. So that's a title description tags, that type of thing. So you have to test different thumbnails. And you want to think, what would somebody in this niche feel compelled to click on? So what this is really saying is get inside the head of your viewer. What would make them really click on it? Okay? And then also consider that there are a lot of clickbait done meals on YouTube. You know, because of the title and the thumbnail, it's all people have to go on. So keep that in mind and make sure that your you're keeping up with something that's compelling. Okay. The ad copy is incredibly important as well. Okay, So they allow you to do five headlines and descriptions, which is important. So they can split tests and see which one that is getting the most results and most clicks from YouTube users. So they're actually using machine learning for optimization at that point. And they're trying to show what's going to get the most clicks. Because obviously with these ads, you know, you pay when you get a click. So YouTube wants to show as discovery ads that have a high click-through rate, right? Because, you know, there's, there's not really a benefit for them to show ads that have really low click-through rates because then they're not getting paid, right? They're not, they're not generating revenue from advertisers. So that's why they always focus on the click-through rate and the ad copy and the thumbnail, right? So it's very important for discovery ads. Ap discovery ads are also a really great format for longer videos like testimonials or tutorials, since users have to choose to click on it, right? So if you've got a long tutorial and you want to introduce people to your learning style. A great option is discovery ads, and then you can build up watch time as well. And, you know, introduce people to the training that you're doing. The scoping has outperformed in stream ads for earned subscribers and earn views. So you should get more by doing discovery ads. It's really good for any likes. Shares, channel engagements are one of the reasons is for this is when they click through, they see your video, they're going to see your channels. So you'll get more subscribers as more opportunity for them to like comment, all that kinda stuff. So keep that in mind as well. As I said, is good for building up watch time hours. It's great for branding. Because again, you're only paying if they click on it, but they'll still see your ad, right? So some people will still be seeing your ad even if they're not clicking on it. So if you can integrate your branding into that thumbnail as well. That's bonus points, okay, right there. And discovery ads are also great for building up remarketing lists. Because then people have watch videos on your channel and think about this, right? So someone that's watched a long tutorial that you've done, that would be, there'll be much more likely to buy a product from you or go to a webinar where you're training on, on a webinar. Because you know that you've already got that know like and trust you've already given them some value. You, they already think of you as a teacher, right? So that's one of the reasons why I like to do tutorials for discovery ads. 18. How To Setup Remarketing Campaigns: All right, So this video is going to be about how to set up a retargeting campaign. And Google actually calls it remarketing. So the most important thing is that you have your remarketing tag that is on your website. That's really important if you want to re-target website visitors. And we showed you how to do that in another video. But this video is about setting up a campaign. So I'm going to go through and set up a campaign and show you the important element that you need to understand in order to set up your remarketing campaigns. Okay? So you go through the same process where you're going through and doing all of the configurations that you want, okay? But it really comes down to when you're the, when you're picking your target audience, okay? So there's two things to address here. First, you have your audiences here. So there's some, some certain audiences you can, you can see and you can also browse your audiences, but where you're going to get the audiences to target specifically are in the audience manager. Okay, So when you go over to audience manager, here's where you're going to see. Okay, So this is a demo account. And what I want to show you here is you have your custom audiences here, okay? And these are custom audiences that you've created, okay? Of people that have fallen into certain criteria, right? So for example, this is people that have interests or intense for any of these different topics, right? So they're interested in potentially starting a blog. So I've actually created that, um, and that's an intent audience. But what we're going to be talking about here really is the remarketing audiences. All right, so we're in the audience manager right now. And this is where you create your remarketing audiences. So you basically create a remarketing list and you can do a couple of different things, okay? Now, you can do a customer lists and you need to have spent a certain amount with AdWords before they'll open that up for you. But the two things I'm going to show you with our website bidder, visitors and YouTube users. And let's talk about the YouTube users first, because this is really easy to set up, even if you haven't set up a remarketing code, all that you needed to do to link your accounts, which we did earlier in this course. Now, this particular Google Ads account doesn't have any linked channels currently. But I'm just going to show you what you can do. You can actually do create an audience of people that have viewed any video from your channel, right? So that's any video from your whole channel. And you can choose your channels that are linked here. And you can name this. So I'll channel viewers. You want to name it something descriptive. You can actually pre-fill it with people from the past 30 days or not, or start with an empty list. I usually pre-fill it. And then you can say, how many, how long people are going to stay in this audience. So this will really depend on what your goals are, right? You wanna kinda think, is this something that people are going to be interested in for a long time? Sometimes what I'll do is I'll create a group that's maybe 60, 90 days. And I'll create a group that's 540 days. So we'll have that flexibility later on. So it would be the same targeting, but different durations, right? That's one thing that you can do. You can also just select certain videos, right? So you can add certain videos from your channel right here. You can do certain any video as an ad. So anyone that's seen an ad of yours, you can continue to run more ads to those people. So that's interesting. Or certain videos as ads. You can also create audiences where people have subscribed to your channel, people that have visited your channel page. So that means that they've actually visited, not just watched your video on YouTube, but they've actually click through and gone to your channel page. Liked any video, editing the video to from your channel to a playlist or shared any, any video. So those are all really cool options. The other way you can do this is through website visitors. So people that have visited your website. And again, you can name this audience, visited certain page, okay? And you could do visitors of Page who have also visited another page or who did not visit another page, or during specific dates, and so on, so forth. So we're just gonna do visitors of a page, okay? And this is match any rule. So you could imagine every rule. So you can have multiple things, right? So you could have them, they've gone on a specific page and they've done something else. So you make very, very granular about this. So you just want to kinda think logically what makes the most sense. Ideally, what you'd want to do. The easiest way to do it is the page and makes it very strict like it. It has to be exact, but you could just have the page contains. Thank you. All right. So maybe they visited your thank you page and you can add that in. And then again, you can choose to pre-fill your, your audience. It's always good to write a description of the audience. So when you're looking back a little bit later on, you're going to know exactly what this audience refers to. After that, you can select your audience here, go through with the rest of your setup of the campaign. And you don't need to select any of the demographics, right? If you select anything else like demographics, then it would just be, let's say you just selected male people, then it would just be males who have, you know, are in that retargeting audience. So it would limit you even further. So generally speaking, when you're using remarketing audiences, you're not going to be adding these other filters. You're just going to be creating an ad just for the remarketing setup. So that's how you create a remarketing campaign in Google AdWords. 19. Bidding Tips For YouTube Ads: Alright, so what we're going to tell you about in this video is some bidding tips. Basically, when you're starting out, always do cost per view, okay, It's best to start out with small audiences doing cost per view. So you know exactly how much you're paying per view. Cost per view is definitely better for smaller audiences. So if you're, if you're targeting placements with CPV, that's the best place to start. Cpv will always get better delivery, okay? That's just a fact because it's easy for Google to know, okay, they're willing to pay this purview. And then I'm comparing it to the other people that are bidding and they're willing to pay more or less. So if you're not getting delivery with CPV, check you're targeting, but oftentimes you'll just need to increase your bid. Cpa can be used for leads or purchases. The fact is CPA is spin again until you have 30 or 40 conversions, right? So it can be difficult to get that up for purchases. But think about in terms of leaves, right? So how much you have prolly it's yet to be tracking leads. Google has to see this, and then you can start trying CPA. Now, target CPA is like Facebook's to optimize for conversions, okay, where they're trying to optimize for the conversions, the delivery. To be honest, it can be wonky. And that's just that's just a fact on the platform. So that's why I always recommend starting on CPV, particularly for when you're just starting out your account. Now let's talk about CPV bits. You can start at 25 cents and increase if there's no delivery. That's a good place to start at. Generally, if it's less than $0.15 per view, that's a pretty uncompetitive niche. And so you should be able to really start thinking about going wide in that niche and running your ad and getting the cost down. Because in some cases you can get views for less than a cent, right? So it, it just kind of all depends. But that's a good starting place for, you know, just a guideline of where you should start that. Because if you start too low and Gould's doesn't serve the ads, it can be very frustrating. So that's my advice for bidding when you're just starting out. 20. Scaling Up Your Ads: All right, So when it comes to scaling your campaigns, what you're gonna wanna do is typically what I like to do is I like to start with a lower volume, very targeted type of targeting. And then you move over into, you know, the more broader type of targeting. So we talked about that in the targeting. Essentially, what you wanna do is be very specific in the beginning. And then after you've got targeted, maybe specific videos or remarketing, then you move into moving up the ladder and broadening into the audiences tab, right? And when you broaden into the audiences tab and the demographics, you do want to limit that, right? So again, if you're going after tennis enthusiasts, what you wanna do is maybe select that audience, but also filter that by people that are actively searching. So you can still add in your keywords as you're, as you're doing that. And it will be just people that are typing in those keywords who are also in that audience, right? So that's one way to do it. And then as you want to scale up, you wanna kinda roll back on those keywords or moved to broader keywords, or just remove the keywords altogether and then get into that, that audience. So essentially that's what you do when you want to scale up your offer. Keep in mind. You do want to take notes as you're scaling that up because you want to make a note of what your conversions are at prior to scaling up. Because your metrics may start to change and it's important to kinda have a good handle on what was the date that you started to make that change. So you can go back and look and see how the audience responded to your scaling up your campaigns. The other way to scale your campaigns is to go broader, right? So, you know, if you want to take more of a baby step into scaling up your campaigns. Move from doing specific placement videos up to doing keywords or double the amount of placements that you've, that you've done. Really start doing placements on slightly less related videos. So if you're doing it on, let's say tennis, you can move into people that are watching other types of videos in that market, right? So That's kind of the key to scaling up your campaign. However, makes sure that you take your notes and you know your metrics before scaling up, you know, I always advise that you start small, makes sure that your ads are converting, makes sure that your pages converting. And then start to scale up once you've got that done, because if you start with a bigger audience, there's going to be, You're going to typically have less conversion, right? Like if people were looking at a very specific ad. This is talking about the, the, the example of trading, right? So let's say you're targeting people that are avid investors. Okay, that's fine. But let's say they just trade cryptocurrency, right? So you're going to get up a lot of people that don't even get into that market cryptocurrency. They can still be in that avid trader or avid investor class, but they're more into the Wall Street Journal, they're more into stock ticker symbols and stock news. And so there might not be that, that crossover. So you want to think about that as you're scaling up your campaign. These are some good things to think about. And if you have any questions, reach out to me. I'd be happy to, to kind of give you some advice if you want to scale up your campaign. I am here to support you as you go through this course. So be sure to ask any questions if you do have any. 21. How To Run YouTube Ads (For Local Businesses): All right, So what we're gonna do here is we're going to talk about creating a local ad for local marketing. So let's say you were doing a video ad will do a scalable and stream. Okay? And what I want to do is you can actually target certain areas. So you could target, say, Riverside, California, right? And just target that one area. So you can see here, it shows exactly where this is going to target. So you'd target an area, okay? And you can add locations in bulk if you know that the postal codes or whatever. Or you can target a radius, right? So you'd give us specific address and then do a radius of a certain number of miles or kilometers from that. Let's say here. From there, Riverside, Illinois, a radius. So you can see how it, it shows the radius. So this is really effective for doing local marketing because if you're targeting that and then you're targeting your, let's say demographics or certain audiences. In that area. You know that if you're a local business, you're targeting the right type of, of prospect. So let's say you're a plumber and, you know, you want to do things like broken pipe, you know, that, that type of thing, then you're able to target just that particular area. And because you're targeting such as small geographic location, you know, you're targeting in one sense so that you can afford to spend a little bit more and be a little bit more generous with your other targeting options. So yeah, so this is phenomenal for local businesses as well. 22. How To Spy On Your Competitors Video Ads: Alright guys, what does up some big news with Google? They've actually made all of their ads transparency. You can see who, anyone, what adds their advertising online. Just search for apps. Apps soon was a great company. I'll put a link in the description because you can actually get a bonus if you become a member which is free. And they'll give you some cool stuff. But what they do is they actually negotiate deals with software. Oftentimes stuff that you'd be paying for monthly and they negotiate it and usually get it for a onetime price. So there's a lot of stuff that's really good. So great community, I'll put a link in the description, make sure you check that out. But when you search for something on Google, and if you see something as an ad, you'll see little drop-down here. And you can also see the three dots here. And you can click on that and see a little bit about that result. But what's really cool is with the ads you can drop down. And then he says about this ad. This ad is based on your current search terms. So it tells you why the ad is coming from, who the advertiser is. You can learn about advertiser identity and you can see more ads by this advertiser. You can also update your choices in your ad settings in Google. But when I click, See more ads from this advertiser, it loads the ads transparency, dialogue, Google slash advertiser. And you can see that they're running seven ads now. Right now it's showing what's, what's running in Portugal because that's where I am. And you can see in all formats. So you can actually click on these ads and look at what ads they're actually running. You can see that there's three variations. And when it was last shown, you can see what ads they're running. Pretty cool. Then we can click back to here. Now, you can also see what formats that are in. If you want to see their YouTube ads. They're not running any ads in Portugal at this time, but, but they are in the United States. So if I go to the United States, then I can see they've got 51 adds here. They're using some dynamically generated content here running some Black Friday stuff. And I can see all the ads and these are actually video ads. You can actually format this by video and you can see all their video ads and click it. Now this is no Kagan, he's, he's pretty funny. But let's check it out here. I'll put a link to this in the description. I don't know why it's not it's not running. Maybe it's because of the VPN that I have is not on. But you should be able to win. This is working. See all the particular ads that they're running and go check them out. That's pretty cool. Let's just see if we can get this going. I'm gonna go back to states and I'll go and check out the video ads, see what's running on YouTube. And it's not, it's not loading right now. But essentially that's what you can do to check out a lot of the ads and do some research. And you can see what as they're running, you can go to the actual link and check them out. You can also look at all the other formats that they're running. You can see text ads, image ads, they're running. And this is a great way to get banners. If you are, let's say an affiliate for a company and maybe they don't provide banners, but they might be doing some advertising or some retargeting. And you'll be able to be able to use that banner to help promote them. Because sometimes they just don't, don't make those available there, just kinda testing things and things like that. So anyhow, these are some new changes that are happening with Google and with Google ads. And if you liked this video, give it a like, give it a subscribe and stay locked in the channel, will see you on the next one. 23. Capping & Moments Explained: All right, so frequency capping, this is one of those miscellaneous questions that people have. I don't put any caps for new accounts or for cold traffic. So if you're doing cold traffic marketing, you know, don't worry about frequency capping. Where you want to get into frequency capping is for retargeting. So consider capping the retargeting at the top of the funnel for once a day or twice a week. And what I mean by that is top of the funnel, people would be, you know, where you retargeting your YouTube. Maybe you've seen a YouTube video or they'd just been kind of on a website and they're kind of at that top of the funnel where they haven't gone through and senior sales presentation. Bottom of the funnel is where they're close to buying, right? So they'd been on the webinar, you know, they've attended, you know, they see me offer at that point, you know, I don't have any caps for the bottom of the funnel because I really want them to be exposed to my product as much as possible. Because when people are generally making a buying decision, the bill focus on one thing for a certain amount of time and then if they don't make that sale, often their mind will change and they'll go in a completely different direction, or they'll think about something else. And that's just the way that by psychology works, right? So I don't have any caps for the bottom of the funnel. Also consider multi-channel retargeting. So you're retargeting them on Google ads, and that's all this covers. But consider running retargeting ads, okay, just the retargeting ads on Facebook and on Instagram. So that would require getting you to get your Facebook pixel and put it on that part of your funnel where, you know, it's close to the bottom of the funnel so that they can be retargeted at that point. And so you'd be just running ads on Facebook just to that group, right? So you wouldn't need to worry about targeting. You just be doing retargeting to those people. So that's my advice there. Moments are a brand new thing and it's under V0. And then you can click Analytics. And it's important for branding. What it is is it allows you to measure and have a metric for if people had been exposed to your brand. So typically this is for larger brands. And it could be considered more of a vanity metric, but it's a way to measure if they've been exposed to your brand. So you can mark a certain point in your video, in your ad where the brand name comes up in and shows, right? So it kinda shows the brand. And then moments is the metric for marking that brand and that brand exposure, that brand impression. So you can tell people have seen that part of the video. So it's more important for kinda big branding, but I wanted to point that out in case people had questions about that. 24. Claim Your Free Channel Audit: All right, so there's a lot of people that go through YouTube and realize, hey, there's a lot of the analytics, There's a lot of the keyword research. There's a lot in managing comments, planning, videos, all that kinda stuff. So some people who come to the realization that hate YouTube videos, a way that you want to go forward. Maybe you need a YouTube channel manager, and that's something that I can do for clients if it's the right fit. And I can manage your channel and help you grow, right? So you can focus on some of those other things in your business that are really important. So that can include me picking topics for you, me analyzing the analytics and giving you actionable direction on what you should be doing. That can even roll into running YouTube ads for your channel to grow. And there's some certain ways that we can do that. There are several different ways at several different types rather of YouTube ads that can be effective and it can be quite inexpensive as well. So maybe you need a YouTube channel manager. If you do, then what you wanna do is contact me using the button below. And let's book a call where I can go over your channel and see exactly what you need and let me know if that's going to be a fit. I am throwing in a free channel audits. And if you book a call with me, then you'll be able to get your free channel on it. We'll go over your, your channel and I'll give you some pointers whether or not you decide to move forward, That's completely up to you. A channel audit is completely free of charge. So just click the button and book your appointments. 25. Youtube ads consult: Alright guys, you've finished the course. Awesome. You know everything that you need to do in order to run YouTube ads. And you can go in and do it. So if you have any questions, reach out to me. Now I did want to say that for some people, even after going through the course, they'd rather have a professional manager adds, just so we can really focus on scaling your growth and be consistent about that. And even help you design your creatives and you're targeting and all that kind of stuff. So if that's something that you're interested in, then what I would do is I would book a free call with me and I'll talk to you about how my team runs YouTube ads or any kind of video add on any platform really for you, if you're interested in that, you want to run ads on TikTok, you want to run ads on YouTube, you want to run video ads on Quora. We're going to show you exactly how to do that and help you do that. And so for some people that make sense, for other people, it doesn't. You can do it on your own. It just depends on your level of comfort and how important it is for you to be reaching the most amount of people and have the least ad spend, right? So if you're interested in us running YouTube ads for you, then on this video, there'll be a link, click on that link, go to that page and book a call and our team will see what it is you're doing. Look at your whole funnel. Evaluate what we can do to improve that and how we can strategically increase your audience with video ads. Alright, so I'm glad you enjoyed the course. Please leave a review. It really does help me reach new people and I look forward to speaking with those few who this is the right thing for him.