Transcripts
1. Introduction: Now, imagine this. You're
writing a long email. You explain
everything in detail. You're polite. You say, please, thank you, and maybe even throw
in a smiley face. And then silence. No reply, no action, nothing. Sounds familiar, isn't it? Now, let me ask you
something really crazy. What if writing less
actually got you more? Yep, what if fewer words you use the more
powerful you sound? Most people write emails
to share information. But CEOs, they write
to get results. They don't waste time on
long stories or fancy words. They write bold,
short, clear emails, and people read them, reply fast, and even take
actions immediately. And the best part, you
can learn that, too. So let me tell you
a real quick story. A young guy emailed a famous
CEO asking for a job. He didn't write a long pitch. He wrote just three
lines. That's it. And guess what? He got
a meeting call. Why? Because the email felt powerful. It respected the CEO's
time and showed clarity. Now, here's the truth
most people don't know. Confidence is silent,
and clarity is loud. If your emails are too
long, you sound unsure. But when they are short,
strong and clear, people respect you and they respect you for
respecting their time, and they see you as someone
who really means business. So what will you
learn in this course? So in this course, I'm
going to teach you how to write strong emails in
just three to four lines. Words that show confidence
without sounding rude. Smart subject lines that make people want to
open your emails. How to get fast replies, even from the busiest
people on the planet, and see your writing tricks that work for any job at any age. What you will also
learn is how to avoid sounding like a
robot or a scared intern. Stop using hope you're
doing well in every email and stop writing huge paragraphs that absolutely no one reads. We'll give you fun
examples, templates, and step by step hacks
that will make you say, Why didn't someone
teach me this earlier? And this course is much more
than just email skills. It is not an email
course at all. It's a confidence builder. It's a secret weapon. It's how people who aren't the
boss still sound like one. Because the way you write
is how people see you. So are you ready to stop
sounding weak in your emails? Are you ready to
write like a leader? Even if you're not
one, then let's build your inbox empire right away
and let the magic begin?
2. CEO Brain Trick: Why Writing Fewer Words Wins More Respect: Hey, welcome back. And now in this
particular lecture, we are going to
understand why writing fewer words wins more respect. Now, have you ever opened an email that felt like a novel? Your eyes glaze over by
the second paragraph. And let's be honest. You hit Marquez red even before finishing
it. Now flip this. You get an email that says, Let's solve this in 15 minutes. Free at two, you smile,
you reply, perfect. Done. Now, CEOs don't write
more. They write less. But every word of
them carries weight. Every line feels urgent,
clear, and smart. This isn't a coincidence.
It's a strategy. Writing fewer words is not
laziness. It's leadership. So let's break down
this brain track. Let us understand this with the help of a real life story. Richard was the go to guy
in his team. Super shop. Always delivered on time. But when it came to promotion, he kept getting passed up. One day, his manager
finally told him, Your emails are exhausting. I never know what
action to take. And that thing stung really bad. Richard started practicing
something really radical. Every email had to
be under five lines, short, sharp, and
direct to the point. And within three months, he was leading a cross
functional team. Your words show how you think. And if your writing
looks like a maze, people assume your brain is too. So let us understand the
framework that COs use, the CO rule of three, that tells us how most COs write powerful and short emails. Rule number one,
one goal per email. Ask for one thing only. When you confuse, you lose. Trim the fat. Delete adjectives, cut filler
words, kill the backstory. You're not writing
a novel over here. You're just writing
an email that is to the point and
lead with action. Always start with the
purpose and end with ask. The fewer the words, the
clearer the message. The clearer the message, the faster the response. So here is a myth versus
truth moment for you. Long emails make you
sound more knowledgeable. Now, this is a myth. When the reality is long emails make people
skip your messages. So short emails show that you value their time and you
value your own time. And that is where the
real magic happens. Let us understand this
with a running metaphor. Writing an email is like
packing your suitcase. Now, imagine you're
packing for three days. If you try to stuff in
ten shirts, four jackets, and six shoes, you'll waste
time and you'll stress out. Now, imagine a carry on. Three outfits, one good
pair of shoes, and tan. Your email is exactly
like this suitcase. Smart people pack light, so do smart writers. And hence, I would reiterate writing is like
packing a suitcase. Only take what really matters. Now, let us look at this
bold, counterintuitive idea. Less words is equal
to more power. Now it goes against everything that we have
been taught in school. Explain more, add more
examples, be thorough. But in real world,
short wins because attention is the most
expensive currency of the day. You either get the point
fast or you get skipped. So if you want to
sound like a leader, then say less and mean more. Here is a rebellious idea
that I want to really give a thought put a word
limit on your emails. Try this for one week. No email should go
above 75 words. Now, this may sound
crazy, right? But Steve Jobs did it. Jeff Bezos still does it. If you can't explain it simply, maybe you don't understand
it well yourself. This forces clarity. It trains your brain
to think sharply. So be the person who respects people's time because that's
how leaders are bomb. So here is a truth bomb
that I want to throw at you. Let's be honest. If your email is longer
than four paragraphs, the only thing people are
reading is your signature. Your seven line explanation can probably become
one smart question. So cut it down and
then cut it again. Here is the cut it in half challenge that I
want to give you today. Look at your last five emails. How many could you
cut it in half without losing the actual
meaning of the email? Would you understand
your own email if you read it cold tomorrow? Try rewriting one email
in three sentences, Max. Go through it and
see the difference. So here is the big takeaway
from this particular lecture. Make every word count because
your words are your brand. Your words are like money. Use them wisely, and
people will listen to you. You use too many and
the value drops. People who write short
emails aren't lazy. They're respected.
They're trusted because they sound like leaders. So next time you
open your inbox, don't just send a message. Send a signal, be clear, be bold, but most
importantly, be brief.
3. Inbox Jedi: How CEOs Make People Say Yes Without Begging: Hey, welcome back. Now, in this particular lecture, our focus will be to understand how do COs make people
say yes without begging? How do they use words
that guide and not push? How do they make the readers feel it was their
idea all along. And how do they master the hidden persuasion
in three simple steps. So let me ask you
something really weird. Have you ever said yes to something without
fully knowing why? Maybe it was a casual
email from your manager. Maybe it was a clever
marketing message. Maybe it was that, hey, quick question subject line that somehow pulled
you into action, even though you were
already drowning in a pool of unread emails.
Now, here's the truth. CEOs know how to make people
move without shouting, without chasing, and
without begging. They use words
like JD Min trick, subtle, clear, and powerful. Now, this isn't manipulation. It's persuasion done
in the right way. So if you've ever struggled with getting replies, pushing ideas, or influencing decisions
through emails, this lesson is going to
flip the script for you. So let me start off by a
real life accidental yes. Now, Richard, a mid level
sales guy at a tech starter, once send an email to a
global investor by accident. Yep, wrong contact, wrong
draft and wrong everything. But you know what's the magic? The email was clear, polite, confident,
and focused on value. No begging, no fluff. The investor
replied, Let's talk. That one email turned into
a 2 million funding round. Why? Because it
didn't ask too much. It guided, I invited, and it showed value. So let us understand. What does this JD framework? Now if JD Emails
had a light saber, it would be made of
these three components. Direction, not demand. Use words that guide and not punch because nobody likes
being told what to do. Phrases like, you should we need or I expect immediately
raises walls. Instead, JD writers
use language like, Here's what might work best. One approach to consider would love your thoughts
on this direction. These phrases are
still assertive, but they respect autonomy. Point number two,
shared ownership. Make the reader feel that it
was their idea all along. Want instant buying?
Build a bridge. Use language that places
the power with the reader. As you suggested last week, I remembered your note about X. So here's a quick idea. You mentioned this goal earlier. So I mapped a way forward that feeling of being seen
and heard, it's magnetic. And point number three,
the invisible nudge. Master the hidden persuasion
in three simple steps. The best JD emails do
three things very quietly. They anchor, start with a
small truth or shared belief. Like, we all want to
improve on board. Elevate, paint a better
picture or a possible win. Something like, but what if we could cut churn by 20% two. And last but not
the least invite, gently open the door. Something like worth
exploring this together. Now, you're not forcing
people over here. You're guiding them through
a door they didn't know exist and they want to walk
through holding your hand. So here's a bold idea
that I want to suggest. Stop sounding so smart.
Now, here's the twist. The smarter your emails sound, the more it gets ignored. Now you might say, What? Yep. Big words, complicated sentences and MBA level phrases
feel very cold. They make people pause or
worse, just click away. CEOs don't try to sound smart. They try to sound clear
because clear is kind. Clear is powerful, and
clear gets replies. So ditch the jargon. Talk like a human and not
like a policy handbook. So here's another myth
versus truth moment for you. My says you need to
be super persuasive and write long emails and follow up five
times to get a yes. When the reality
says one, clear, confident, and well timed message can just
change everything. Remember, your email is a GPS. You need to think
of your email as a GPS for other person's brain. Are you giving him
the right directions? Are you pointing them to
just one destination? Or are you dropping
them in a forest with 12 roads and saying,
pick your choice. Good emails don't
leave readers lost. They say, Hey, here's where
we are going and here's why. Here's how you can come along. So here's a rebellious idea that I want to leave you with. Don't ask for time.
Ask for action. Most people end emails like, do you have 20 minutes
next week to chat? Let me know when are you free. Boring, isn't it? And a
little needy, as well. Instead, try
something like this. Here's a two minute
demo. Worth a peek? Can I send a quick outline? If it feels right?
See the shift? You're not seeking
for their calendar. You're asking for
their curiosity. And curiosity is much
easier to say yes to. Here are some
questions and thought provoking prompts that I really want you to think
about and reflect on. What's the one email you
sent that got ghosted? And if you have to write it
again, how would you rewrite? Have you ever said yes because someone guided you
and not pushed you? Which line from this lesson feels most usable
in your own emails? And here is the conclusion
of this entire lecture. Persuasion isn't about pressure. It's about clarity. It's not about begging. It's about offering value, and it's not about being
loudest in the inbox. It's about being
the one who makes the reader think this
is worth replying to. So go ahead, use the force, or in this case, use the inbox
and become the inbox JD. All the best. I'll see
you in the next lecture.
4. The First Line Is the Deal Breaker: Hey, welcome back. So in this particular lecture, we will try to understand why most emails lose reader
in the first 10 seconds. We learn how to write
powerful opening lines that grab attention, and we learn how
to use emotions, surprise, or direct
benefit to hook instantly. Now, what if I told you that the most important part of your email is the
first sentence, not the fancy sign off, not the detailed body, just that first line. Because if you don't
hook them there, you've already lost them. Now, imagine this. You spent 20 minutes crafting a
beautifully written email. You format it, you
proofread it twice. You even add the
catchy subject line. But your opening line
says something like, hope you're doing well,
following up on the below. Boom, delete, ghosted, or worse, marked unread and never
opened again. Why? Because that line didn't
respect the readers time. It didn't create any excitement and gave them zero
reason to care. Let me drop a truth bomb. In the inbox world, attention is currency, and the first line is
the price of entry. So let's play a quick
game over here. You're lying in the bed
checking your phone. And you've got a
Netflix episode, a friend's funny meme, or your email inbox. Guess which one most
people will choose. Yeah, definitely not the inbox. But CEOs, managers, and decision makers
check their inbox out of necessity and
not out of desire. So when they open an email, your job is to instantly answer this one question.
Why should I care? So let me tell you about Rahul, a friend of mine, who's
a rising entrepreneur. He sent a pitch email
to ten investors. His subject line, great. But the opening line, hope
this email finds you well. Now guess how many
replies did he get? Zero. And then he rewrote this. In the next 60 seconds, I'll show you how we grew 0-30 lacks in three months
without any paid ads, and guess what happened. He got four replies in 2 hours. Boom. Same pitch, same product. Only the first line changed. So here's a simple model
I call the year formula. Your cheat code to
opening strong. Now H over here stands for
hook with fact or surprise. Start with something
unusual or bold. For example, over 90% of the teams ignore emails
after the first line. Here's how I get
replies in 10 minutes. The E stands for emotion. Show the reader that you
get their struggle or goal. For example, I know
you're swamped. This will just take 30 seconds
to change your workday. A stands for ask a question. Curiosity triggers attention. For example, what if
your team replied faster without a
single reminder? An R stands for
result driven Ts. Let them smell the reward. Example, here's how your interns increase response rate by 74% using two word openings,
but here is a tip. Don't use all of them. Just pick one or two
and make it a punch. Now, here's a myth versus
truth moment for you. Now, Mitt says, Start with
something polite and warm, like hope you're doing well. But the reality is that's like starting a movie with
5 minutes of scenery. Nobody really cares. Politeness is great, but not
at the cost of attention. Respect people's time, be human, be interesting, and
start strong instead. Now, here's a mini metaphor
that you can relate to. Think of your email
like an elevator ride. You have five floors to hook someone or they just step out. If your first sentence doesn't hook them before
the second floor, then you're completely
out of the conversation. The first line is
in the warm up. It's the moment that decides
the rest of your ride. You either hook or
you get ignored. So here is a bold
rebellious tip for you. Never start an email
the way everyone does. That includes just checking
in. Hope all is well. As per our last discussion, boring, predictable and
a complete snooze fest. Instead, use bold lines that
create urgency or curiosity. Something like quick update that might save your team
3 hours this week. This makes the
first line so good, they have to keep reading. Now, here is a quick scroll
test or a challenge for you. Go back to your sent folder. Pick up your last five emails. Read only the first sentence, and now ask yourself, would you read the rest if
this landed in your inbox? And if the answer is no, it's time for an upgrade. So here are a few killer
first line starters for you as a bonus tip. Most people waste time doing
this. Here's a smarter way. This email will pay for itself
in 2 minutes of your time. The number one reason
your emails get ignored. You probably haven't
seen a subject line like this before. True story. This tiny change made our
reply rate jump by 80%. Not trying to waste your time. Just want to share
something useful. And real quick, this could be
your fastest yes this week. Remember, your inbox is a battlefield and your
first line is your weapon. Don't bring a spoon
to a sword fight. The next time you
write an email, spend more time crafting the first line than
the rest of the body. Because in the world,
where no one reads, the winner is the one
who gets read first. Remember, attention
is not given. It's earned one bold
line at a time. Your email doesn't
need to be long. It just needs to
be unforgettable. And it starts with
that first sentence.
5. The 3-Sentence Formula: Write Less, Get More: Hey, welcome back. And
welcome to the lecture on the three sentence
formula where we will learn how CEOs don't
write long stories. They solve the problem
in just three lines. We will also learn the
three sentence model, hook, gore, and clothes. And we will also try to understand why this
three sentence formula is great for busy people who don't have time to
read long emails. So let me hit you
with a hard truth. Nobody likes to read
long emails anymore. Not even your boss,
not even your client, and not even your mom. If your email looks
like an essay, it's already in the
mental trash bin. In a world where attention spans are shorter than TikTok dance, a real power lies in brevity. COs know this. Higher performers swear by it. And today, you're about to
learn their secret sauce, the three sentence
email formula. This formula is like an
expresso shot of communication. Small, strong, but
impossible to ignore. So let me start off with
a real world story. Let me tell you about Richard. A sharp guy consultant,
smart as they come. He had a proposal to
send to a big shot CO. He wrote his heart out
700 words of brilliance. And guess what?
There was no reply. A week later, he rewrote the whole thing using the
three sentence formula. And, boom, reply in
just 12 minutes. Deal closed in two days. Why? Because CEOs don't
value your life stories. They want the value right now. So this is where the
actual magic happens. Just three sentences, and each
sentence has a job to do. Hook, grab attention
in the first sentence. Core, deliver your message
or value in the second one. And close. Ask or suggest the
next step in the third one. Let's decode it with an example. Look at this reference mail. Hey, just checking
in to see if you had a chance to review the
proposal I sent last week. I know things are
busy on your end, but I think this solution
can really help streamline your workflow and save
your team a ton of time. Let me know what works for you
in terms of the next step. Now, look at the
very second example of the same email with
the same context. Hi. Following up on the
proposal I sent last week, I can cut your team's
stask by 30% this month. Can we hop on a 15 minute
call this Thursday? Boom. Same message, but
stronger, sharper CO style. Now, Mt says that writing more shows that you care
and you are thorough. However, the truth is writing less shows that you respect people's time and think clearly. If you can't say
it in three lines, it's not ready to be said. So why does this
formula always works? One, because our
brain loves patterns, and three is the magic number. Busy minds want clarity because too much information
means decision fatigue, and short emails
signal leadership. Leaders don't ramble.
Think about it. When your inbox
has 9,200 emails, which one do you open? The long scroll fest or
the punchy three liner. The answer is very obvious. Now, I want you to imagine watching a movie trailer
that shows everything, the plot, the twist, the ending. Would you even watch this movie? The same is true with emails. A great email teases, hooks, and leads to action. It doesn't dump all the
information at once. Your job isn't to
explain everything. It's job is to spark curiosity
and create movement. Remember, nobody
watches a trailer that gives away the whole movie. So let's look at how
the three sentence rule bends for different
purposes, asking for help. Hook. Hey, quick question
about your latest post blog. Core. Love the part about
simplifying decisions. It was super
insightful and close. Could you share the book you mentioned in that
particular topic? Look at another example over
here. A thank you note. Now, the hook says, thanks
for your time today. Core, your feedback
helped me think differently about the
project. And close. We'll update you next
week with our progress. Let's look at the third example about setting
boundaries, the hook. I'm working on a deep
focus print this week. Core, I won't be checking emails except at noon and close. Ping me on slack if
it's really urgent. Short, smart and too human. Now, here is a rebellious idea I want you to
really ponder upon. Corporate emails are
full of dead phrases. Hope this finds you well. As per my last email, just checking back. Trash them. Real people don't
talk like that. CEOs value bold clarity
over fake politeness. And if it sounds
like a template, it gets treated
like one, ignored. Instead, write like someone
is worth replying to. Now, here's a challenge. Pick up any long email
in your sent folder. And now rewrite it
using a hook line, a core message, and a clear ask or a CTA
or a call to action. And then track the replies. You'll be surprised
at what you will see. So here is the final takeaway. This tiny formula
changes everything. The three sentence email is not just a writing trick.
It's a mindset. It says that you value time, you lead with clarity. You communicate like
a decision maker, because the truth is, the
more senior someone is, the shorter their emails get. And now yours can, too. Remember, if it takes a
paragraph, cut it into a line. If it takes a line,
cut it to a word. And if it takes a
word, just cut it.
6. Write Like You Talk (But Smarter): Write like you
talk, but smarter. In this lecture, we'll
try to understand why most people use fake
formal language and why it is so boring. COs sound friendly.
They sound human, and still they sound powerful. We learn how to write naturally, but with sharpness and impact. Now, have you ever read an email that feels like
it came from a robot? You know the one that is
of this particular kind. Dear, sir, Madam, kindly find the attached document
for your perusal. Yan, delete. Now, imagine this instant. Hey, just attach the
doc you asked for. Let me know what you
think. Same purpose. One sounds like a human, the other a bored
corporate zombie. Now, here is the truth. Most people try so hard
to sound professional, they forget to sound
like themselves. And in doing that,
they lose trust, they lose clarity, and
they lose attention. CEOs don't make that mistake. They write like they talk, but in a smarter way. So today, we are going to break down how to write
like a real person, but still sound sharp, confident and influential, like a CEO who owns the
office like a boss. Most people try so hard
to sound professional, they forget to sound
like themselves. Now it all starts in schools. We are thought to write in
full sentences, use big words, be formal, and somewhere
along the way, we start thinking that big
words means big brains. But in real life, people respond to clarity
and not complexity. Take two versions of
the same line as per your previous
correspondence and writing to Inquire about the
status of our discussion. How does this sound to you? And now just listen to the second version of
the same statement. Hey, just checking in on what really happened
in our last chat. Any updates? Now, which one
would you reply to faster? Now, most people use
fake formal language, and that is so boring. This is especially true when you're writing to
someone who is busy, someone who is at a CO level. They are not impressed by
your thesis and your grammar. They are impressed
by your clarity. COs sound friendly, human, and they still sound powerful. Now there is a vague
myth that says, I I use casual language, I won't be taken very seriously. However, the truth
is people take you seriously when you're clear and not when you're stiff. CEOs and leaders aren't
writing ten syllable words. They will always use plain, confident, human speech,
and people love it. You should learn how
to write naturally, but with sharpness and impact. So here is a quick three
step CO writing formula. So let's simplify this. Here's a practical way
to write like you talk, but in a smarter way. Step one, start
with voice notes, record yourself
explaining the idea. Don't script it, speak. Now, the way you
talk is usually more real, friendly and natural. Step two, write it down, and then trim the fluff. Take what you said,
write it down. Then cut out the extra filler,
like, actually, basically, really, and the other word candies and step three,
add power phrases. Sprinkle in one or two
powerful direct phrases. These make your tone sharper
without losing your voice. Words like, let's fix
this. Here's what matters. And this works because right, like you talk, but
punchie and with purpose. Let us look at some
real world scenarios. Example one, the
internal team update. The bad version of it says, We are currently
in the process of onboarding several new hires
across the department. But a smarter
version of it says, We are welcoming
new team members this week across
all departments. Let's look at example two, reaching out for feedback. Now, the bad virgin says, I'm writing to seek your insights on the
following matter. But a smarter virgin says, Would love your quick
thoughts on this one. Always keep in mind, people respond to people
and not scripts. Here is a running metaphor I want you to give a thought to. Imagine this. You're having
a coffee with a friend. Would you say, Dear John, I'm inquiring about your
weekend activities? Of course not. You'd say, Hey, how is your weekend? Writing emails should feel like that conversation
over coffee, relaxed, direct and real. Your email is just
a digital chat, but most people treat it
like a courtroom testimony. That needs to stop
there and then. Sound friendly, sound natural. And now, here is a rebellious idea or a tip
that I want to share with you. Stop writing to impress and
start writing to connect. It's okay to break the
grammar rules sometimes. It's okay to start with so
or use a or even a smiley. Your job is not
to sound perfect. Your job is to be real, relatable, and get the
results that you want. So here is a quick
challenge for you. Open your last email. Now rewrite it like you're
texting your best friend. But keep it a little
professional. How would you say it? What
words would you drop? What would you never
say in a casual chat? Remember, every email is a mini conversation
and not a lecture. If your email makes people feel like they're talking to
a real person, you will. People will always remember
how your words made them feel more than how
fancy your grammar was. So write like a leader. Speak like a human, sound like someone
worth replying to because in the end,
clarity is confidence. Casual is powerful,
and connection always beats perfection every time. So
7. Subject Lines That Get Opened in Seconds: Hey, welcome back.
Now, welcome to the lecture on subject lines
that gets open in seconds. And why am I emphasizing so much on this
particular point? Because if they don't open
it, they'll never read it. You're going to learn
in this lecture how to use curiosity, formo or the fear of
missing out or benefit based lines to make your reader go ahead
and open that email. Now, imagine this. You spend 30 minutes writing
a perfect email. Your message is clear, your tone is friendly and
your ask is really strong. But then crickets. No reply. Zero clicks. Total Ghost. Now here is the brutal truth. If they don't open it,
they'll never read it. And what decides whether
they open it or not? One tiny line, the subject line. You don't get 30 seconds. You get only 3 seconds. And in those 3 seconds, the subject line either
makes them curious or it makes them scroll past you
like last night's leftovers. Believe me or not, this one
line holds all the power. It's your hook, it's
your handshake, your make or break movement. So let's turn boring subject
lines into click magnets. So let's start off with
a real life story. Last year, I sent a simple
email with this subject line. This one mistake is killing
your conversations. That subject line
got a 74% open rate. And that email, it
bought in almost 11,000 in sales in
under 48 hours. Now, I didn't
change the product. I just changed the subject line. Now, that's how powerful
the few words are. It's like fishing. The bait
matters more than the rod, and the bait is
your subject line. Let me show you how to write subject lines that
get open in seconds. Now, here is a
simple mental model. I usually teach my clients. I call it the Cb method, and Cub stands for curiosity,
urgency, and benefits. Now, let's break this down. Curiosity. Make them wonder. What is this about without
being a clickbait. A subject line like, you
forgot this one thing. It will definitely create
curiosity and make your reader open that email
and see what is it all about. Urgency, make them feel like
waiting will cost them. A good example of that would
be offer expires tonight at 11:59 P.M. And last but
not the least benefit. Tell them what they
gain by opening it. And a classic example of that is how to write emails
people actually reply to. Our pro tip that I would
go ahead and share over here is combine two
or more cub elements, a subject line like Last Chance, the three line email
template So swear by. This is a classic example
of use of curiosity, fear of missing out, and
the benefit based lines. Now MT says that you need to be formal in subject lines
to sound professional. But the reality is
formal is forgettable. People don't emails that
sound like HR memos. Be bold and be real. Nobody wants to read
quarterly update regarding departmental
realignment, but they will definitely
click on something like big changes ahead and
why it matters to you. Break the boring and be bold. I want you to think about it. Nobody buys a movie ticket
unless the trailer grabs them. The subject line
is your trailer. Make it exciting,
emotional and clear. They should read it and think, I need to see what happens next. Want a pro move. Sometimes break all the email grammar rules like starting with a lowercase
or one word subject lines. A classic example of that would be just this one thing
you need to know. Or stuck a one
word subject line. It stands out in the sea
of capitalized span. It feels human,
imperfect, but real. And believe me or not,
people love the real stuff. Now, here are some ten battle tested high converting
subject lines. I want you to pause the video and go through
them one by one. Now, I'm expecting that you pause the video and
went through there. Now, here is what
I want you to do. Reflect before you ever
hit the Send button. Ask yourself these
three questions before you send any email. What kind of a subject line
makes you open an email? Have you ignored useful emails because of boring subjects? And what if every email you send got opened twice as much? Remember, your subject
line is your one shot, not to sell, not to
explain, but to get open. That's it. That's
the only job it has. You're not writing for everyone. You're writing for that
one distracted person. They're scrolling through
emails while making coffee, feeding their kids or
in a boring meeting. Your job is to catch their eye, to spark their curiosity, and to earn the click. Because if you win the click, you win the chance
to make the magic. The subject line is your foot
in the door. So kick smart.
8. Cold Emailing Magic. Talk to Anyone and Get a Reply. : Hey, welcome back. Now, let us talk about the
cold email magic. Want to reach a CEO, investor, or an influencer, then this lecture is
definitely for you. In this lecture, we
are going to learn the four part cold email format
that actually feels warm. We are going to learn the trick of how to get responses
from a person, even if you have never met that person in person.
So let's begin. So what if I told you that one email could
change your life, that you could reach
a CEO, an investor, or a dream mentor, even if they had never
heard your name? Sounds impossible, right? But that's the magic
of a cold email. When done right, it's like
knocking on a secret door that nobody knows exists
and getting invited in. The truth is, most people
suck at cold emailing. They write boring intros, sound desperate, and bury their ask in long
paragraphs of fluff. But the people who get replies, they write with clarity,
confidence, and curiosity. And today, I'm going to show
you exactly how to do that. So let's dive into
surprising simple art of writing cold emails that
actually get you replies. So let's bust a myth right away. The myth says that cold emails
are spammy and annoying. But the reality is
a good cold email feels like a warm handshake. Even if it's digital. Think about the last
time someone reached out to you with a thoughtful
personal message. You probably smiled, paused, and maybe even replied. That's the goal of
a good cold email. When done right, cold
emails are not cold. They are just the first halos. Now, here is a mental shift. Don't think of cold
emails as begging. Think of them as an invitation. You're not pleading
for anyone's time. You're offering a value, sharing curiosity, and
creating connection. So always remember, cold
emails are not spam. They are opportunities
disguised as introductions. Now, great cold emails follow
a simple four path formula. Think of it like a
well made sandwich. Part one, the personal hook. Show that you're not a stranger. Mention a podcast
that they were on a recent Linden post or something you genuinely
liked about the person. A classic example over here is, I loved your talk on the
future of clean tech, especially your idea
about microgrids. Part two, the compliment. But keep it cool.
Now, don't gosh. Be specific and be shot. Think of it like a friendly
nod and not a fan letter. Example, you built
something really inspiring, especially how you scaled XYZ in just two
years. Part three. The ask, the one clear line. Be brave. Get to
the point quickly. One ask, one line. And here's the example for that. Would you be open to a 15
minutes call next week? And last but not the least. Part four, the exit with ease. Make it easy for them
to say yes or no. Give them space, not pressure. Example, totally understand
if you're swamped. Either way, wishing
you a great week. Now, here's a mistake
most people make. They write emails like essays, overthinking every word,
adding too much formal tone. Using words they've never
even said in their real life. Now, would you ever
say, I humbly request the opportunity to connect
you at your own convenience? Heck, no. Then
write how you talk. But tighter, smarter
and cleaner. Use simple punchy sentences. Read your email loud. If it sounds awkward, then rewrite it again. If it sounds friendly
and confident, then go ahead, send it across. Cold emails should sound like a coffee conversation and
not like legal contracts. Now, as mentioned in
previous lecture, subject lines are
80% of your success. If they don't open it, your message is dead on arrival. Now, most people try to
sell in a subject line. Don't do that. Tease,
hint, and spark curiosity. Now, here are a few
examples of that. Quick idea from a fan
of your Terex talk. Fast question from a fellow
founder or something like, I loved your book. One follow up thought, though. Now, all these create curiosity. They sound friendly,
they sound smart, and most importantly,
worth clicking. Remember, great subject
lines don't shout. They whisper just loud
enough to pull you in. Now, cut the fluff
with the 30% rule. Now, once you write an email, here is a magic step. Cut 30% of it. Yeah, just like that. The biggest problem
with cold emails is not the tone.
It's the length. If you can say it in ten
words, then don't use 20. Remember, good editing makes your email feel light and tight. Easy to read and
easy to say yes to. Make your call to action so easy that it feels like
clicking a button. Instead of, would you
be open to scheduling a time to connect and
share ideas over a call? Just say, would a quick ten
minute call next week work? The easier the ask, the higher the reply rate. Also, use calendar tools like Calendly, but
don't force it. Just say, happy to send you a
link, and that should work. Now, you want to stand out,
then break one rule politely. Add a funny ps. Use a quirky sign off. Write in lowercase, send a GIF. Just be human. For example, I know this is random, but I've sent weirder emails and got married because of one. True story. Now, these
little personal touches, what do they do? They make people want
to reply back to you. Professional doesn't
always have to be boring. Personality is the new power. But then what happens if
still you don't get a reply? Follow up like a pro. Now, most people give
up after one email, and that is one of
the biggest mistake. The fortune is in the follow up. Wait for three to five days. Send a short, polite reminder. No guilt, no pressure. You can just send a two
liner, something like, Hey, just following up on my
note from earlier this week. Totally understand I
now is not a good time, happy to circle back later. Now, keep it light, keep it
respectful and keep it brief. Always remember, cold emailing
is not about being lucky. It's about being smart. It's about being clear, and it's about being courageous. Most people never
try, but you will. Your one message
away from opening the door you didn't know
that you could knock on. One good email can
change your network, your career, and your life. So go for the kill. You
9. The Power of One Ask: Hey, welcome back.
Now, most emails fail because they
are too many things, and that's the
reason they either get deleted or
completely ignored. Now in this particular lecture, we learn how to focus on one
clear action in every email. Your email should
never need a second. Now, have you ever
opened an email and seen something like this? Hi, checking if you
saw my last email. Also, can you confirm the
meeting time for Friday? Also, we'd love your
feedback on the new design. Oh, and by the way, if you could upload the docs
today, that would be great. What would you do in that case? You close the email. Maybe you tell yourself, you'll respond later,
but let's be honest. Later never comes. So here is the cold truth. When your emails ask
for five things, people reply to none of them. And the reason for that is that you did not
write a message. You wrote a mental
to do list for someone who's already
drowning in their own. And that, my friend, is the biggest mistake
most people make. Most emails fail because
they ask too many things. They forget that
confused readers will either delay an email or
completely delete it. Option overload is always
equal to no action. And the more you ask,
the less people respond. So today, we will fix that. We will dive deep into
the power of one task, a deceptively simple
strategy that transforms your email
from to masterful. So let us start off with
a real world scenario. Now picture this. It's a
Saturday night. You're starving. You open up swiggi or omato and you see
an offer like this. Free garlic bread, flat 50% off. Buy one, get one free. Add a dessert for top one. Earn rewards for every
order, limited time only. And by the time you decide what to do, the hunger is gone. And that's exactly
what most emails do. They overwhelm the reader
with a lot of option. But think about dominos. They just say, Hungry, get a large pepperoni
in 30 minutes. Clear, simple, and
direct one ask. And that's why we click. Emails work the same way. Your job is not to
impress with options. Your job is to remove thinking, to make actions easier. Let's be brutally honest. Your readers don't really care about your email, not at first. They care about what
it asks them to do, how fast they can do it, and whether it will make
their day easier or harder. Here's where most of
the people mess up. They ask multiple things
feedbacks, decision, link links, calendar
confirmations, all in one email. They think more options is equal to more chances
of getting a reply. But they forget that decision fatigue is
something that is real. Most emails fail because they
ask for too many things. Your email should never
need a second read. So let us understand what
is a one ask framework. Let's break this down into
simple three step model. Ask yourself, if there is only one thing that I want
from this email, what is it? That is your core ask. Everything else, save
it for another email. Point number two, make
the ask crystal clear. This isn't the time for politeness gymnastics
anymore. You may ask. Would you mind
possibly reviewing the attachment when convenient? And the reader would say, No. But rather, if you say, can you please review and
reply by 3:00 P.M. Today, the clarity is kind. Last but not the least, cut the fluff and
keep only the core. Remove anything that doesn't
support your main ask. Yes, even the by
the way section. Even the jokes, even the Let me know what
you think about it. Keep it lean, keep it focused. Learn how to focus on one
clear action in every email. Now, there's a myth
that the more I ask, the more chances I have of
getting something done. But in reality,
the more you ask, the less likely you'll
get anything done. Why? Because people don't want to make five
decisions at once. They want one job, one
button, and one move. That's why even Netflix
just says play, not watch a trailer, read the reviews,
compare the titles, or check the awards. So keep it single, clear and fast because one ask
will always be now, I really want to emphasize on a very important
point over here. Emails are not conversations. They are contracts.
They are transactions. Now, we've been taught to write emails like we're having a chat. Wrong. Email is like
a smart transaction. They say, Hey,
here's what I want. Here's how to do it. And
here's why it matters. That doesn't mean that you
cannot be warm or human. It just means that be clear
about one email, one job. Be clear about the trade. Be clear about the transaction. Be clear about the contract. A good email respects the reader's time by
telling them what you want, why it matters, and what they
need to do now. That's it. I want you to think of
your email as a hallway. At the end, there should be just one door for
the reader to open. No multiple links,
ask or side quest, because emails are not maze
with ten doors and a riddle. So always lead the reader to the outcome because
clarity is the true gift. People don't like guessing. They like paths that are
clear and easy to follow. Always remember, you're not writing or choose your
own adventure novel. You're giving them one great
option and the best one. Now here's a challenge for you. Go check the last five
emails that you've sent. Count how many asks
you made in each one. And now ask yourself, if I had to cut this down to
one ask, what would it be? That's the email
that gets answered. Remember, your email should
never need a second read. One ask means more action. Clarity creates confidence and give your reader one
job to do, not five. But still, there are
situations where you want to share more
than one request. No problem. Use a drip strategy. Instead of one long
email with four tasks, break it into four short
emails over four days, or you can just go ahead
and extend the time. Why? Because each email
is easier to read. Each gets one action. You'll get better replies and
you'll get faster replies. This is how top CEOs operate, not by asking more,
but by asking better. So let's sum it up with
a code that I live by. If everything is important,
then nothing is. Emails are not about
how much you say. Are about how clear you are
in what really matters. So next time you write one, ask yourself, what is the one thing that I
want from this email? Then write only that. Because when you
focus on one ask, you give the reader one gift, clarity, and clarity
moves mountains.
10. CEO Secrets- Write Endings that Stick.: Hello, and welcome back. Now, endings leave the
strongest impression. So what we're going to learn in this particular
lecture is how to use smart closing lines that
move people to act. Now, let me start off by
dropping a truth bomb. Your email ending is more
important than your beginning. Yep, you heard that right. It's not your greetings, not your body, not your
big idea in the middle. It's the last thing you
write, the way you sign off, the p, the final line that
leaves the strongest mark. And yet, most people and emails, like they're apologizing for writing them in the first place. Best regards, thanks. Let me know. Complete yawn. You've just built
a killer message, and then you end
it with a whimper. It's like baking the
perfect cake and forgetting the frosting or delivering a speech and mumbling
the last lines. CEOs don't do that. They always end strong. So today, I'm going to show you the secret source
behind how top CEOs write unforgettable
email endings and how you can use
the same trick, no matter what is the
title of your email. So let us start
off with a story. Let's rewind to a time. Richard, a mid level manager
at a Fin tech company, sent a follow up email
after a product meeting. He wrote a thoughtful
message outlining ideas, proposed a few experiments, and then ended it with Let
me know what you think. Weeks past. Crickets.
No response. Now, contrast that with Eva, a peer of his who ended her message with if
this excites you, too, I'd love to
lead the test run. Ready when you are. Guess who got the green light and a fast track to a promotion? You guessed it
right. It was Eva. So what was the difference? Just the end. So remember, the last line is your
call to greatness. Use it well, and you
can spark decisions, close deals, or even open doors you didn't even
know that existed. Now, Mt says that ending politely with thanks
or let me know, makes you sound professional. But truth says it
makes you sound passive and forgettable
because everybody does that. You can be warm
without being weak. You can be polite without sounding like you're
looping for an attention. Remember, strong closures use
endings to inspire action, reinforce authority, and
create an emotional punch. So let's break down the AS
framework for sticky endings. Let us understand how do we
craft endings that stick? So we are going to use
something called as the AS framework where
A stands for action. What do you want the
reader to do next? C stands for confidence. Say it like it's
already happening, and E stands for emotion. Leave them feeling something
curious, excited, or moved. So let's remix Ava's
example using As. Action, lead the test. Confidence. I'd love to. No maybe I could and emotion
if this excites you. So remember, emails
that end with clarity, boldness, and heart, don't just get replies,
they get results. Always imagine that your email
is like a movie trailer. Would a trailer end with
Let me know what you think? No, it ends with a punchy cliff hanger that
makes you rush to the theater. Your emails last line
should do the same. Leave them wanting for
more or moving fast. Want some examples?
Let's go ahead. Here are five CO style
ending lines that you can use or even tweak based upon
your intent to spark action. Ready to roll this
out by Friday. Green light from your side. To show leadership. I'll lead the team unless you'd
prefer another route. To close the loop, circling back next
Thursday with an update unless I hear otherwise.
To inspire trust. I've got this covered. You'll get the update by 3:00 P.M. Or to build connection. This one excites me. Hope it lands with you too. Stop ending with fillers. Always end with a direction, vision, and a voice. Now, let me emphasize on
one more point over here, the power of postscript, or in short form, as we call it, ps. Now, COs love the ps
and here's the reason why we are wired to
notice what's different. In a wall of text,
BS stands out. Use it to reinforce urgency, add a teaser or leave
a personal touch. Let's look at an
example over here. PS, just imagine where this could go if we start this week. Can you imagine that just
this particular statement will make the reader think or
take some immediate action? So use PS like a final wink. It should surprise, it should
delight, or just nudge. Now here's another
rebellious idea that I want to share over you. I want you to ditch the
traditional sign offs. You don't have to end every
email with regards or best. You're not writing a
letter from 1,800. Instead, match the
tone of your Y. You can end your email by
saying, Let's do this. With you on this, can't
wait to see what you think. Your sign offs should sound
like you, not like a script. Someone else has wrote for you. So here's a challenge for you. Go open your sent folder. Look at the last
five emails that you have sent. How did you end them? Did you tell the reader what
to do, end with confidence, add emotion or excitement, or did you just fall back on thanks and cross your fingers. Always remember your endings
are silent salespeople. Train them to speak for you. As I come towards the
end of the lecture, I want an epic closing about
the invisible handshake. When someone finishes
reading your email, they've already decided
what to do. Why? Because ending has
already guided them. It's like a handshake,
but invisible one. Done right, I transfers
trust, clarity, and momentum. So next time you write
an email, ask yourself, what do I want them to feel, do or remember after this line? Remember, endings
aren't afterthoughts. They are power moves, and now you've got the playbook. End smart end strong
and end like a CEO.
11. Steal Like a CEO: Templates That Actually Work: Hey, welcome back.
Now, imagine this. You sit down to write a cold
email to a big shot client. You stare at the
blinking cursor. Your brain goes blank. You write something and
then hit Backspace. You write again. And
then you hit Delete. Now it's been 20 minutes. You've got five lines, and none of them sound right. Meanwhile, your CEO just
fired off an email that magically got a meeting with
the Fortune 500 executives. No stress, no drafts,
boom, results. So what's the secret over here? It's not that they're
better writers. It's not magic. They just
don't start from scratch, and they steal from what
has already worked. And today, you're
going to steal it, too, like a pro. Now, templates are not cheating. They are your cheat codes. Now, people believe that
if you use templates, it's lazy and impersonal. But truth says that if you use the right
template, it's fast, it's smart and actually more effective.
Because, guess what? CEOs don't have the time to write emotional
Shakespearean essays. They just have few minutes to send million dollar messages. They use frameworks,
scripts, and swipe files, not because they
lack originality, but because they
value creativity, clarity, speed, and results. So start thinking about
templates like lego blocks. You don't build the whole
castle from scratch. You use blocks that fit, and you arrange them on the way. And when you know
the right blocks, you can build faster, stronger, and smarter than anyone else. So once again, I would re emphasize templates
are not cheating. They are your cheat codes. Now, let us simplify how do CEOs think about
email structure? Most of them follow this
simple mental model, and I call it a
three block formula where the first
block is the hook. One strong short line
that grabs attention. It could be a compliment, it could be a question, or
it could be a pain point. Block number two, the core
ask, What do you want? Why it matters, and
what's in it for them? And they put it all together in just two to three
lines maximum. And block number three,
the action line. They tell them exactly
what to do next. Book a call, reply, or just check something. Make it stupidly
simple. That's it. That's the blueprint behind most CO emails that
get this stuff done. Remember, every winning
email has only three jobs. Hook them, help them,
and guide them. So now let's go ahead and
see this in real action. Now, this one is for when you're reaching out to someone
you don't know. It could be a mentor, a client, an investor, or even
a dream company. So let's look at the template. The subject line of this
template would be something like quick idea for
an XYZ company. And it would start off by hi, big fan of what you
build at your company, especially and be very
specific about what they did. I had quick idea on how you could and then insert a
result that they want. Would you be open to a ten minute call next week
to see if it's useful, best, and then just
write your name? Now, why do you think
this would work? It starts with respect
and not desperation. It gives value before asking, and it's a time bound ask, which is easy to say yes to. Remember, a cold email isn't cold if it
really feels warm. Let's look at another example. Messed up something, missed a deadline, said
something wrong. Now, this is how
CEOs would handle it with grace, ownership,
and clarity. The subject line. My apologies. Hi. I want to personally apologize for and then
mention this specific issue. You were right to expect better. Here's what I've
already done to fix it. Now add one or two
bullet points of action that has been taken
or will be taken in future. And then mention that
if there is anything more I can do to make
it right, I'm here. Sincerely, and then
just close the email. Now, why do you think
this one would work? Because it's short, it's
clean, it's powerful. There are no excuses
and just action. So the faster you
own the mistake, the faster you rebuild trust. Let's look at
another example now. A follow up email that
does not annoy people. Reminder emails are awkward. You want to be persistent,
but not clingy. Here's how CO stay cool
and close the loop. The subject line, floating
this back to the top. Hey, just checking in to see if you had a chance
to review my last note. Totally understand if
it's not the right time. Just let me know, either way. Thanks again. Cheers, and
then just close the email. Now, why would this one work? Because it's polite,
respectful, and yet clear. It leaves room for exit, which weirdly
increases the replies. So remember, the best
follow ups make it easy to say yes and
even okay to say no. Let's go to another example now. How do you broadcast an
email to rally the team? Now when CEOs email
their entire team, they don't just
inform. They inspire. Let's look at the template
or an example over here. Subject line. Proud moment
for all of us. Hey, team. This week we crossed
a major milestone. And I just want to say, I'm proud of every one of you from shoutout to a specific team or a person to quick behind
the scenes story. It's been amazing to
watch this happen. Let's keep the momentum
going. More magic ahead. And then just close the email. Now, once again, I would
ask you the same question. Why do you think that this particular email
will inspire the team? Because it celebrates progress. It humanizes the journey, and it builds team energy. Remember, good leaders report
and great leaders rally. So how do you personalize
a template like a boss? Okay, so let's kill the fear. Templates aren't
robotic unless you are. So here's how to make any
email feel custom made. Swap in names, moments or
lines they'd recognize. Add one real sentence that
proves you know their world, and never send anything you
wouldn't say face to face. Remember, even the best templates
need your fingerprints. A template is a tool, and your voice is a craft. But no matter how much I
emphasize on templates, I also want to caution you that even the best templates
can fail you. So what are the mistakes
that ruin a great template? Copy pasting without reading, adding jargons or buzzwords, forgetting to end with a clear next step and trying too hard to
sound professional. So in your email,
if you sound like a robot or a college
essay, you are done. Use your normal tone. Be real, be brief, and above all, be clear. Remember, the best
emails sound like a smart human and not
like a perfect machine. So here's a rebel rule for you. Here's your permission slip. Templates are your
starting points. But sometimes to get noticed, you've got to bend the format. Send a one line email. Write a subject line that's
weird. End with a GIF. Start with a joke. CEOs
do it all the time, because rules are just
tools until you own them. You can't stand out if you're
scared to sound different. Now, I want you to introduce to a concept
called COS Wipe file because it's time to build your own COS Wipe file.
What is a Swipe file? A Swipe file is a collection of winning emails you receive, templates that you like, and replies that worked. Keep them, reuse
them, refine them, because every email you send is a chance to learn what sticks. Over time, you'll write faster. You'll sound better and get
replies like never before. Remember, a smart
inbox is not full. It's full of firepower. We come to the closure
of this lecture, I want to emphasize on the point that templates
don't replace you. They reveal you. You don't
need to be a writing genius. You just need tools that work, because when you use smart
templates, you save time. You sound confident,
and you get results. But more than that, you show people that you
respect their time, that you know your worth, and that you've got
your act together. So go ahead, steal like a CEO, and then send that email because your next big win might be
just one bold message away.
12. Conclusion – The Email Advantage That Changes Everything: Hey, welcome back.
And congratulations on coming so far
in this journey. Now, here's something that
no one says out loud. Your email says more about
you than your resume will. It shows how you think, how you talk, and what
kind of a leader you are. So let me ask you. Are your
emails helping you stand out? Or are they making
you invisible? This final lesson is not just about writing
better emails. It's about using emails as
your secret superpower. To build your image,
show your value, and move your career forward. Many people wait for a job title before they act confident. But the real leaders, they start sounding smart before
they even get a title. You don't need a title
to write like a CU. You just need the right
mindset and the method. When you send short, clear, and bold email, you're already showing your
leadership skills. So you don't need permission. You just need to
write with purpose. People may never see your face, but they will read your emails. And that means your email
is your first impression. Your emails are not just text. They are your first impression, your influence, and your
invisible handshake. Ask yourself, if someone judged you only by your last email,
what would they think? Friendly, confident,
clear, or confused, unsure, and too long. As you've come towards
the end of this course, you have everything that you need a simple three
line formula, a strong subject line
that gets attention, templates for cold emails, team updates, follow ups. Ways to say no, clearly
without sounding rude. Use these strategies, and people will see
you as a leader, even if they never
meet you in person. These tools are not just for
work. They are for life. Emails that help you
ask better questions, get faster responses and
make smarter decisions. People always believe that emails are just
boring work stuff, but emails are tiny
leadership moments. They show who you are. Even when no one is watching. Throughout this
course, I've said it 1 million times, but
I'll say it again. Your email is your
invisible handshake. You may not meet
someone face to face, but your email speaks
volumes for you. So every email you
send should be clear, confident, and show
that you care. Here's something
wild I want to say. Most professional
emails sound fake. Too many long words,
too much formality, but no human touch. If you really want
to sound like a CO, then talk like a real person. Be polite and honest,
short, but smart. And that's how real
COs and leaders write. So let us end this course
with a simple truth. The next big opportunity
in your life may not come from a big
speech or a big meeting. It may come from one
small smart email. So write like it matters
because it really does. I hope you enjoyed this
entire lecture series, and I'm really glad
that you completed it. Now, go ahead and complete the
assignment. Keep learning. Take care, and God bless you.
The Guruskool
