Transcripts
1. Introduction: Hello everyone and welcome to my Wordpress SEO for
beginners course. So if you are struggling
with SEO or you are beginner and you don't
know how everything works, then you came to
the right place. Because in this course I'm going to share with you my knowledge, how to do SEO with your
Wordpress website. You will learn how to do SEO for your blogs and for your
e commerce websites. If you're going to
learn those two, of course you're going
to know how to do SEO for any type of website
you can imagine. I guess I don't even
need to tell you how important organic
traffic your website is. In order to get this
organic traffic, you have to know how to do SEO. So of course you have some other sources of traffic
available like social media traffic
may be paid traffic. But without adopt, SEO is the king and organic
traffic is the king. Because once you are set, once you are done with
optimizing your website, once you have done
working with SEO, you can expect passive
traffic coming to your website without needing
to spend any money at all. In this course, that's exactly what I'm
going to teach you. I'm going to teach
you how to do SEO. So we're going to
focus on on page SEO and we're going to
focus on off page SEO. So if you are a
complete beginner, you don't know how SEO works and you are
just too confused. This course is exactly for you because in the first
part of this course, we're going to focus on covering all the essentials for you to understand how the SEO works, what are the most
important phrases, and how you can understand the whole SEO
itself much better. So if you are a beginner and you have no knowledge at all, this first part of
course is going to be crucial for you and
it's going to help you to understand SEO better. Once we're done with this part, we're going to start
talking about on page SEO. So you're going to learn
how to do keyword research, how to analyze your competitors, and how to optimize your
content with those keywords. In this part, we're
going to focus on optimizing blog posts and
optimizing your products. So that's great for
anyone who's running blogs or e commerce
websites using Wordpress. In the next part of this course, we're going to focus
on off page SEO. So we're going to talk about
what you can do that is not completely in your power to rank higher in
Google positions. In this part, off page SEO, we're going to talk
about back links, guest posts, and so on. So you're going to
learn what you can do that would help you to
rank your website higher. And you would get more
traffic using other sources. Not just optimizing
your website, not just using on
page SEO tactics. Of course, in the course
you're going to learn what plugins you
can use for SEO. In this course, I'm
going to focus on one plug in that I use myself. Like always, I only recommend
tools that I use myself. I'm going to show
you the tool that I use for keyword research. It's going to be the
cheapest option. My goal in discourse
is also to save you as much money as possible. So I'm going to show you all the cheapest tools you can use, but those tools are good. Besides that, I'm going to
show you how you can set up Google Search Console and how you can analyze the traffic, how you can analyze
the keywords. And this is going to help you to understand your website's
performance much better. On top of that, I'm going
to show you how to use Google Analytics for that is the latest Google
Analytics version. This will help you to
understand traffic that is coming to your
website much better. Those are the key things
When you are doing CO and you're going to learn
everything in discourse. Discourse will give you a solid foundation in
SEO and without adopt, it's going to help you to get organic traffic going
to your website. And if you are running an e commerce website without adopt, you're going to start
getting those organic sales, those free sales
to your website. Because those are the same
tactics I use myself. I've been using these tactics for a very long
time. And without doubt those tactics work, and I can guarantee you that, that you're going to
get organic traffic, that you're going to start
making those organic sales. Of course, if you are running
an e commerce website, that's what you're going
to learn in this course. If before starting
this course you are struggling to get organic
traffic to your website, then after completing
this course, you will not have any issues. And you will see that day
by day, month by month, you will see that your
organic traffic will start growing as long as you're
going to stay consistent. Of course, when I teach others
I usually like to present information in a simple and
easy way to understand. Because I believe this way, students can learn
much more efficiently and this way it's much easier
to understand everything. So I can promise you that
if there's going to be any complicated information
or the information that might seem too complicated for you, no worries about that. Because I will try my
best to explain it to you in the easiest and the
simplest way to understand it. This is my promise if you
think this course is for you, if you think that
you want to learn about Wordpress SEO from me, then I would be very glad
to have you as my student. And I hope that you're going to decide to
take this course. And if you will decide
to take this course, then we will meet
in other lessons. Thank you for watching the
introduction of this course.
2. Getting Started With SEO: All right, in this lesson, we're going to start
talking about SEO. And if you're not
familiar with SEO, it is search engine
optimization. Basically, you do
everything you can to appear higher in
Google search results. All right, let's start by asking ourselves a very
simple question. What is a search engine? Search engine can be Google.com Bing.com.go.com and any
other search engine. There are plenty
of them nowadays, but the most popular one
is obviously Google. And this is where we're
going to focus the most. And when we are talking about
search engine optimization, we usually are talking about
optimizing our content. We would appear higher in
Google search results. Actually, there's a good
old saying in SEO world, if you want to hide a dead body, you should use the
second page of Google search results
because no one goes there. Your goal is to make sure
that you do everything you can to appear in the first
page of Google search results. The best case scenario would be to appear in the
top three results. And of course, if you can, the best option would
be to appear in the first position of
Google search results. How do we optimize our website? Mainly we have two ways
to optimize our website. We have on page SEO and
we have off page SEO. All right, let's talk
about on page SEO. In short, on page SEO means that you do everything you
can in your hands, in your power to
optimize your website. This is where you
can use all tactics, all tricks yourself
on your website, not anywhere else
but on your website, on your website pages to
optimize your content. And how we do that, we
do keyword research. We optimize our content with keywords, we use interlinking. And of course, good
user experience is also important how we do
this keyword research. You might be wondering for this, we usually use tools to do our keyword research for our
content, for our products. And such tools could
be Uber suggest, Sam Rush, H refs, the last two. They are quite expensive and I usually like to do
keyword research, but Uber suggests it's
much cheaper version. And if you're going
to use this tool, you're going to get
seven days free trial. So I highly recommend you
to check out this tool and if you are building a website for your
native audience, for your native
language audience, Uber suggests also
has an option to choose various
different countries and various different languages. So that's very convenient. And when we are doing
a keyword research, we also check our competitors. You probably already
know your competitors. And if you know
those competitors, you know their products, their blog posts, you
know their content. And you can, for example, take their product page. If you're going to sell a
similar looking product, you can take this product
page and you can run it through your keyword research
tool like Uber suggests. This tool will let you
know how much traffic this specific product
specific page is getting, for what keywords
it's ranking and what keywords are bringing
this product the most traffic. And maybe you're going to
see some other keywords for this particular
product isn't ranking high because it's not optimized for this
particular keywords. And this is where you can
take advantage of that. And you can take, let's
say, this keyword. And you can use this
keyword for your product. And you can try to optimize
your product using this keyword because that's not the keyword your
competitor is using. So this is where you
can take advantage when you are analyzing
your competitors. And of course, when you are
analyzing your competitors, you're going to get some
keyword suggestions. All right, so now you know
how that works, what we use. But you might be wondering
what is a keyword? So basically, keyword
is just a phrase or phrases people used
to look for information, for news articles, for
blog posts, for products, for images, or anything like
that in Google, let's say. In my case, I have a
keyword, wooden train Tom. And I did my keyword
research and I found out that people are
searching for the keyword. The keyword is getting quite
a lot of monthly searches. And that means people are
interested in this product, they are looking
for it, and this is a popular keyword when
I'm working with products. I cannot just come up with random names for products
because it doesn't necessarily mean that
people are looking for these products in
these specific words. That's exactly
what keywords are. Keywords are just
the phrases people type in Google Search to
look for information, for products or anything else. So like I said, we look for
popular keywords that people actually use to find
information, to find products. But when we have
a fresh website, our goal is to find not
so competitive keywords. Basically, that
means not a lot of websites are optimizing
their content, their products using
those keywords because they are less popular. But they are still quite popular because people still use
to look for information. And that's why we aim at those keywords that
are less competitive. That means there are
less websites that are optimizing their content
using those keywords. And just because it's
less competitive, we have higher
chances to appear in higher position of
Google search results. Then we're going to do
a keyword research. You're going to see it yourself. I'm going to do this
in later lesson. But right now, my
goal is to give you a better understanding
what are keywords, how they work, And
basically you would have a solid foundation of SEO. All right, let's talk
about short tail keywords. Keywords are usually
in two types. There are short tail keywords and there are long
tail keywords. Usually, short tail keywords
are up to three words, and usually they are
very competitive, they are more difficult to rank. I'm going to give
you an example. Let's say I'm writing a blog
post about Bengal cats. It's just two words, but this keyword
is very popular. Around 200,000 people from
US look for this keyword, look for this information, and obviously it's going to be difficult to rank
for this keyword. You have to take this into
consideration when you are publishing block
post when you're adding products or
anything like that. So for example,
when you're adding a product you could name
your product Wooden Train. In this case it's
a short keyword, but it's going to be way more competitive because it's
a short tail keyword. And more people look for
this type of keyword. If you would use
wooden train toy, it's going to be a bit less
competitive of course, but it's going to have
less monthly searches. If you're going to use
a longer keyboard, that's going to be a
long tail keyward. And in this case could
be wooden train toy set. So now we have four words in the keyward and that's
a long tail Keyward. Of course, it's going
to be less competitive because less people are looking
for this type of product. And it's going to
be a bit easier to rank in the first page of Google search just
because there are less websites that are
targeting the keyward. And there are less people who are looking for the keyboard. And I kind of already talked
about long tail keywards. The long tail keywords usually have more
than three words. They're less competitive,
they're easier to rank. And I'm just going to
give you a good example. When I'm working with one of my projects that is
focused on cats, I found out are quite
easy to rank keywords and they are long tail
keywords. Here's one example. Can cats eat oranges? It's a long keyword. It has a lot of words, but it has quite a lot
of monthly searches, but not a lot of
websites they use the keyword to rank for
because it's not so popular. But that's something
people want to know. That's why this is
a good keyword. When you're going to be
doing keyword research, pay attention how
competitive it is, how many monthly
searches it gets, And maybe you're going to
find some other variations for this keyword that's going
to be less competitive, but maybe it's going to have almost the same amount
of monthly searches. That's why it is important, and we're going to dive
into this a bit deeper when we're going to do
the keyword research. All right, let's move on. Before we talk how we optimize
our content, our products. There are some phrases,
you should know what means ser or serves. It simply means
search engine result page or search
engine result pages. So basically, it means
Google search result page. Basically, that's what
it means, metatitle. Metatitle means that the title of your product
or your blog posts or your website that you see in Google search in Serbs and
Google search results. When you type a keyword
in Google search, you get a lot of results. A lot of websites
and those websites, they have their meta title. That's just the title. Underneath this meta title, we have meta description, that's what is metatitle and meta description image title,
that's self explanatory. When you add images
to your products, your blog posts, you add titles. When you add those images, you're going to also had
an opportunity to add all to these images and you
have to use those two fields, image title and all text
to add your keywords. Once we're going to
do this in practice, you'll see how it works. Now we can move on
to the next slide, how we optimize our content, our blog posts, our products, our categories with keywords. First of all, once we find our main keyword
that we want to use, we include this main
keyword in meta title. Once we do this, we include this keyword in our
method description. When we're going to
install an SEO plugin, you will see to yourself
that you will be able to add those meta title and
method description and you'll see how it works. But when you are adding method description
to your SEO tool and I will show you
how that works, it doesn't necessarily mean
that Google pick up on this meta title description that you added to your SEO tool. That's why when you're
writing descriptions for your products or when
you're adding blog posts, the best case scenario is to
include your main keyword, the focus keyword that
you just did research on in the first sentence of
your product description. Because that's how Google is going to pick up on
your description. And once someone's
going to look for a specific product that you
optimize with that phrase, that keyword for which
people are searching. Then Google will show this
keyword in method description. Just remember, when you're writing your product
descriptions, don't forget to include
your focus keyword, your main keyword in the first sentence of
your product description. That's the most important
thing when you're writing descriptions for your products and when you're writing
your blog post, you should include
your focus keyword, your main keyword
in the best case scenario in the
first two sentences, in the first or the
second sentence just depends how it's
going to work for you. And of course, we include
our main keyword in the text of our contents of our
blog post of our products. When we are writing
descriptions for our products, we usually include
the main keyword two or three times
in the description and the recommended amount
of words when you're writing your description
is 200 words. If you wrote description
of 200 words, maybe you will want to include your main keyword two times
in your product description. The first time when
you're going to include your main keyword in the
description is going to be the first sentence
that's going to be automatically included in
your method description. So it's going to be one time and the second time try to include somewhere in the
middle of description. Or if you're writing
a longer description, maybe you're going to want to include this keyword
three times. But don't overstuff
your descriptions with too many keywords. You don't want to make your description sound
like a nonsense. You want to make it sound naturally when you're
writing your blog post. You want to include
your main keyword in your blog post 35
times or even more. It depends on how many
words you are writing. Let's say you are writing
a block post of 600 words. So six times to include your main keyword in the
text is completely fine. Your keyword density should
be around 1% SEO tools, they usually help
you to deal with that when you are
writing block post. Let's say you're going to
have an opportunity to add your focus keyword in the
block post in the SEO tool. And this tool will calculate how many times you
have included this keyword. And it's going to give
you a green check mark or the yellow or the red mark. Saying that you should include your main keyword a bit more, it doesn't necessarily mean that it's going to
be a huge problem if you're not going to include
your keyword enough times. You just have to remember
that you have to include your main keyword
at least a couple of times when you're writing your product description and when you are writing blog posts. Your main keyword should be
around 1% of word density. Also, when we are optimizing
our content with keywords, we include our main keyword in the title of images
and in the old text. Let's say I have a
product wooden train toy. When I'm adding this product in the featured image
of this product, I'm going to include
the main keyword in the title of my image. And of course I'm
going to include in the old text of this image. It's very important because
when you're adding products, it doesn't necessarily
mean that people going to use just Google Search
to look for products. Maybe they're going to
use image search as well. And if you're going
to include your main keyword in your images, you're going to have a higher
chance to rank higher. Not just in search results
but in images as well. That's very important when you're adding some more images. You can include other
variations of this keyword. Of course, you can include
the same keyword as well and the old text
of other images, but I usually like to
include other variations. And it just gives me
more opportunities to show up in images. For example, I could include
in some other images, won't train, toy set, wouldn't train,
Something like that. Of course, when you're
adding block posts, you're going to include some
images in those images, you can include
your main keyword. If it's for you
difficult to include your main keyword in
the text five times, you can include your
main keyword in all text of these images that
you add to your block post. That's just an old trick
SEO world where you can include your main keyword in all text of images that you
add to your block post. And images not just
the featured image that you're going to add
for your block post, but all other images as well. You can also include other
variations of this keyword. And when I'm going to show
you how to add block posts, you will see yourself how you
can add images and how you can add old text to
these images as well. Let's move on how we
use interlinking. What is interlinking? When we are working
with products, we don't really need
to focus on that much. Because interlinking,
it's already done for us. Especially if you have a
good theme like flatsum, it also works with Astropme. If you would go to
your product page, this is the same example. As you can see, this product has various other links
in that product. It has the category
link right here. This product is already interlinked with our
category wooden toys. It also has some tag that are also linked together
with this product page. And it also has some
related products. Basically, in this product page, we're going to have some
other products added. So those are the products that I displayed right here
as related products. We have our category
that's very important. Basically with products,
pretty much that's it. We don't need to focus on that. Basically, interlinking means
that from your product page or any other page from your
blog posts or anything else, you are linking to other
pages of your website. You are using links to link to other pages of your website. Also, I'm going to
show you an example how it would look in blog posts. All right. So this is one
of my websites and I have a block post about the
friendliest cat breeds. You have probably seen something similar in other websites
and the news websites, they tend to do
this quite a lot. And if I would scroll down, as you can see, we have a
paragraph about Persian cats. Right here, I have
a link that is highlighted and it
says Persian cats. If I would click on this link, I would go to another block
post that is on my website. As you can see,
it's Persian cats. This is Persian cats. The keyword I'm
trying to rank for. If I would go back,
as you can see, I use the same keyword right here to link to my block post. If I would scroll
down, I have main. Main is another interlink that
I'm linking to other page. I'm going to click on this
interlink and I go to Make, I go to a main block post. That's how it looks,
that's how it works. You have probably seen this
on other websites as well. I'm just going to go
back to our slides. That's how interlinking works. When we are talking
about interlinking, we have to talk about anchor
text and we're going to talk about anchor text
and back links as well. Anchor text. Basically the text I used to interlink my links. As you saw it yourself, I had a paragraph about
Persian cats and I had text highlighted Persian
cats. That was a link. This text, Persian cats that was clickable, was anchor text. It's very important when you are linking various block posts. When you are adding anchor text, you want your anchor text
to be your focus keyword. As you saw it yourself. My focus keyword in the Persian cats block
post was Persian cats. That's the same text. Anchor text I use
to interlink from the friendliest cat breeds
Persian cats. Block post. That's how interlinking works. You're just simply linking other block post pages from your other post or
your other page. All right, let's move on when we are talking about
good user experience. Good user experience means that you have a fast
loading website. But here we're not going
to focus on that at all. Because in this course
I showed you how to create a website with a good
user experience already. Your website is going
to be fast loading. It's going to be of
course, responsive. It's going to work well
on all devices flats and Fm going to work a bit better
compared to Astrophme. Of course your website is going to be
professional looking. That's of course very
important as well. Because if you're
going to have not professional looking website, there's a huge chance that if a person is going to
find your website, he's going to open your website and it's going to look awful. He's going to leave
your website, and that means you
have a bounce rate. If you're going to have
a lot of people just clicking on your website
and leaving right away, that's a high bounce rate. Google doesn't like that. You can expect to rank lower and Google search results if you
have a high bounce rate. Usually high bounce rate happens because your website
isn't optimized well. It's not well structured, it's not professional looking, it's difficult to
find information. That's what gives you
a high bounce rate. You want to avoid that by
offering good user experience. All right, so let's
summarize the phrases that you have to
remember on page SEO. On page SEO is when we
do everything that is in our hands that we can take care of to optimize our website. This is what we can do on
our website, on our pages. Keywords, Keywords are basically the phrases people use to look
for information in Google. Like I told you before, there are short tail keywords. Let's say macon cat is
a short tail keyword. And we have long
tail keywords like, can cats eat apples or
something like that. That's a long tail keyword
keyword optimization. This is where we take
this keyword that we did research on and we used
to optimize our products. We used to optimize our block post categories
or anything like that. Keyword density. Keyword
density means how many times you included your main keyword,
your key phrase, in the text of your
page of your blog post, of your product, of category, or anything else
like that. Metattle. Meta title is the title that you see in Google search
results of a website. That's meta title, This is where you want to include
your keyword as well. Method description, This is
the description you see in Google search results
of a certain results. We have metatitle and
method description. This is where you want to
include your keywords. All text is alternative text
that you add to images. Usually, this text is used
when images fail to load. But it happens very rarely, and in SEO world, people just take advantage of
that to include keywords to a text of images or serves
search engine result pages. And this is where
you're going to see all the results that Google
shows you interlinking. You do interlinking
from one page of your website to another
page of your website. From one block post, you bring people to
another block post. Maybe from one block post
to product category, maybe to products and so on. Anchor text. Anchor text is the text you use to add a
link to in a block post. All right. Let's move on. We're going to
talk about of page CO previously we
talked on on page SEO, that was everything in
our hands that we can do to optimize our website to rank higher in Google
search results. When we are talking
about off page SEO, this is that something
is not in our hands. This is when we trust
other websites. This is where we get juices from other websites instead
of our website. This is where we rely on other websites to
link to our website. In this section, we're going
to talk about back links. Back links are basically
on other websites, let's say from their blog posts. They link to your website
using anchor text. You've probably seen
this in other websites. When you are reading news
or something like that, you click on the link
in the text and you go to other website,
that's a back link. Do follow back links? We have no follow back links. Do follow back links
are very powerful. No follow back links
are not so powerful. And once again, because those things
are not in your power, you cannot select if you want
to do follow back links, No follow back links. But of course, if you are
working with other websites, you can actually select. But when you are adding your
links to other websites, let's say to Pinterest, your websites link in
the Pinterest profile, it's going to be no
follow back link because it's just not in your power to select
if you want to do follow back link or
no follow back link. We're going to talk
about guest posts, what are those things? We're going to talk about
niche edits, how they work. Pretty much, it's all
about back links. All right, let's move on. Let's talk about back links. A back link is when a website
links to your website. Let's say when you are reading a blog post, you
see there's a link. You click on that link
and you go to a website. In this case, it could
be your website. Here's an example. Here I am
back to one of my websites. And as you can see, if
I would scroll down, I have some links right
here. This is the link. If I would click on this
link, as you can see, I go to a completely
other website. This is a completely other
website just like that. This website got a back
link from my website. If I'm going to click
right here as you can see, I go to my website. This is inner link,
it's not a back link. You saw the difference. One was back link, one
was the inner link. All right, let's go back
once again, anchor text. It's just a text that is highlighted and
that is clickable. It's basically the link
in the previous example I showed you with a Persian
cat that was anchor text. When you try to get a back
link from other website, you should focus to
add your link to an anchor text with the same keyword that you
are focusing on to rank. For example, I'm trying to get a back link to a blog
post to Persian cats. So in this case, I
want to find a blog. I want to contact a blog. I want to ask for a guest post. And maybe they
accept guest post. I'm going to write
them a guest post. And my anchor text
is going to be Persian cats because
that's my focus keyword. So that's basically
what anchor text is. It's the same as you
are interlinking your pages, your blog posts, your products, but this
time you're doing on someone else's
website profile link. So usually this is
where you can get yourself some free back
links to your website. So for example, if
you're going to create a Pinterest profile, you can add your website to this Pinterest profile and this is going to be
no follow back link. Usually those are no follow. They give you some
juice, they give you some variety of back links, but these are not as powerful
as do follow back links. There are plenty of various profile websites where you can create profiles and where
you can add your websites. And just like that you
can build some back links if you would look up on Google profile links or
something like that. There are plenty of
various lists that you can use and you can try to add
your website, your homepage. And this way you can try to
get some free back links. Usually, back links are built using guest posts
or niche edits. Those do follow, and usually
those things cost money. They can cost from a couple of dollar to thousands of dollars. It depends a lot on the type of website you are
publishing, your guest posts. You probably have seen something on the news websites, let's say, when a news website is talking
about some type of start up and there's a huge portion of text talking about the start up, how amazing it is. Suddenly you see there's a link with the title
of the start up. It's a clickable link and
you go to that website, that means it's a back link. Usually those things are paid. Usually, if you want to get
back link using guest posts, you should contact website
administrators who are running those websites and you can ask if they
accept guest posts. You can ask if those
guest posts are paid. And this way you can write a
guest post on the website. And this way you can
include a link in this guest post that brings
the visitors to your website. That's how the guest posts work. Initiates Inds. Let's say you find
a blog and you contact administrator
because you found some interesting article. And in this article
you found that, let's say this
article is talking about the Montessori teaching. In my case, as you saw yourself, I'm building a
toys online store. So I have category
Montessori toys. So let's say maybe
you found a blog where this blog has
block post about Montessori teachings and there's a paragraph that is talking
about Montessori toys. You found in that text
a phrase that you can use as an anchor
text, Montessori Toys. And then you contact the administrator of this
block post and you ask, do you do niche edits? I would love to include
Montessori Toys category in your block post
as an anchor text, Montessori toys in that
specific block post. Usually those things cost money. It can cost from $5 to
hundreds of dollars. It depends a lot on the websites
you are reaching out to. That's how guest posts work, initiates work, this is
how you build back links. That's why it's
called off page SEO because those things are not completely in your power and you have to rely on other websites. You have to contact them, you have to ask if they
accept guest posts. In this case, if they accept
guest posts for free, you will need to write a
blog post for free and publish on their website
and include a back link. They're going to get
a free blog post, you're going to get
a free back link. So that's how it works. If you're going to
contact a bigger website, let's say a news website
or something like that, Usually they list the pricings in their partnerships page. And you will see yourself
that those can cost from $10 5,000 thousands of dollars. So that's how back links work. You have to rely
on other websites. And remember, if something
is not clear for you, do not stress yourself too much. You can always join my group. You can ask questions. And I help you out with any
questions, with any issues. I can explain everything better. I can even help you with
building back links. Do not hesitate to join group. All right, so let's talk some of the other important phrases we already talked
about, back links. And I told you that the price depends on quite
a lot of factors. Usually it depends
on domain authority, DA, it's domain authority. You can have low or
high domain authority. Usually it's up to 100. And usually various tools like Uber suggests some rush H Ras. They have different types of calculating your
domain authority. But usually domain authority is calculated by how many
back links you have, how many strong back links you have from high
authority websites. Let's say maybe you have
two back links from Bbc.com That's a high
authority website. Those high authority websites, they usually have
a lot of traffic, they have a lot of back links. If those websites are linking
back to your website, this is how you can grow your own domain authority.
That's how it works. Page authority, page
authority is also important. Let's say you could have
high domain authority, but you could have a
lower page authority. You could have a lot of back links linking to
your website itself, but you can have not so many back links linking
to your specific page, to your specific product, to your specific
blog post and so on. So let's say if you have
a lower domain authority, but you have high
page authority, you have a lot of back links
to your specific page, to your specific product page, to your specific blog post page. Then you might have a high
page authority and then you will have a bit higher chances to rank higher in
Google search results. Higher domain authority also
is a factor when ranking in Google searchesults
because it just means that you are trustworthy website
and Google trusts you. That's how domain authority
and page authority works. You are basically using other websites to build
your domain authority, to build your page authority by getting back links
from those websites. That's just how it works. All right, so what
determines your ranking? Proper keyword research is very important. So this
is the first thing. When you do keyword research, when you have fresh website, of course you're going to
have low domain authority. Because you don't
have any websites linking back to your website. You're going to have
low domain authority. That's why you want to aim to a less competitive keywords. Maybe those keywords
are not going to have a lot of monthly searches, but they're going to be easier to rank in Google searches. All this is important,
proper keyword research. Of course, you have to
optimize your content. Well, if you're
working with products, you want to include your
main keyword in meta title, method description,
in the description of your product itself. In the titles of images. In all text of images. This is how you do
a good optimization of your product when you're
writing your blog post. You also want to include your main keyword
in meta titles, method descriptions in the
text of your blog post. You want to include
some other variations of this keyword. And of course you
want to include your keyword in all
text of images as well. That's going to be on page CO. Another important factor
is going to be back links. How many websites
you have linking to your website to
your specific product, to your specific blog post. That's also very important. And you're going to have
high authority websites linking to your pages. You're going to have your higher domain
authority back links. How many back links
are linking to your website determines your
domain authority as well. Domain authority is together connected with back links.
That's how it works. Just don't overcomplicate
yourself with all those things. You just have to remember that your first goal is to do
a good keyboard research. Find the less
competitive keyword, and you have to optimize your
content in later stages. I'm going to show
you how that's done. Once you get used to
optimizing your content, your later stage could
be building back links. But if you're going to
need any help, once again, don't hesitate to join
my Facebook group. I'm here to help you,
basically. Pretty much. That's it, that's all for SEO. That was an
introduction into SEO, and now you should have
a good foundation, a better understanding
what is SEO.
3. Installing SEO Plugin: All right, since you are
a bit more familiar, what is SEO and how it works, now we can install
an SEO plugin. So let's go to our dashboard. Let's go to Plugins. Let's click Add New, and let's use Search type SEO. And as you can see, there's
plenty of SEO plugins, but to be honest, they
usually do one thing. That thing is they add
method description and meta title.
It's good enough. They also offer
some suggestions. They also give you some tips when you are optimizing
your products. Let's say categories
or anything like that. In later lesson, of course, we're going to dive deeper
into keyboard research, but for now, everything
should be good. Let's select this Plug
in Rank Math, SEO. This is the plug in
I like to use and I use it on all of my websites. Let's click activate. All right. In my case, I just activated this plug in
and nothing happened. But in your case,
maybe it showed you a set up war and no
worries about it. You can close that
set up wizard. It just walks you through
the old settings and so on. But in this lesson
I'm going to show you what those SO plugins
are meant for. All right, if I
would go right here, this is Rank Math SEO. If I would go to the dashboard. As you can see we
have various tools. Some of those tools
are only active for premium version
of this plug in. But trust me, you don't really need to get
premium version. Premium version just adds you more analytics
details and so on. But even with the free version, you will be totally fine. All right, so if I would
go to setup wizard, you're probably going to
have the same setup wizard as you had when you
were installing plugin. So like I said,
you can close it, but if you didn't close it, you can still follow
through this setup wizard. And if you close that wizard, just go to those
steps I showed you. Select Setup Wizard, and now as you can see we have
options to choose, We can choose Advanced. Let's click Start Wizard. And since previously I
installed some plugins, it's giving me an
option to import data, but I haven't added any
data to those plugins. So I can click right here. Skip, don't import. Now you can do that as well. Here, just choose some
details about your website. So your type of website, it's going to be a
small business site, business type
organization, educational, e commerce, and so on. So just choose all
those right here. You can also add your logo, you can add social share image. But it doesn't necessarily
mean that Google is going to show those things and
Google search results, because those plug ins, they just add this
information and it's for Google to decide if they want to show this
information or not. So Google sometimes
can be quite picky. All right, let's click
Save and Continue. You can create and connect
your rank map account. It's quite useful if you
have a premium version. It allows you to do some
more advanced things, but if you don't
have an account, you can click right here. Skip step if you want, you can create an account. And if you're going to create an account
and you're going to add this account
to your website, it's not going to
change anything in the flow of this lesson. So we can click Skip Step. All right, so here
we have side maps. So those side maps will
be used for Google. We're going to add our side
map to Google Search Console, but we're going to do
this in later lesson as it is right now. We can keep it just like that and we can click
Save and Continue. All right, we can save
and continue, man. We can click Return
to Dashboard. So we are done with
installing our SEO plugin. It's ready. As you can see, it has a lot of different tools. You can explore everything
yourself in later lessons. We're going to dive a bit deeper in those
options Right here, we're going to use
some of those options, but of course not all of them. This is just what this
SEO plugin has to offer. And you have to keep
in mind that there's plenty of SEO plugins and they compete with each
other and they try to offer as much
options as they can. And it doesn't necessarily mean that those options
are very useful. That's just how it works. All right, so now we
have our plug in ready. It's in place, we don't
need to add anything else. And now we should
go to our pages. Let's start with our pages. As you can see now it has
these columns as your details, title, and description,
and so on. So usually when you're working
with E Commerce Store, maybe some of the
most important pages that you want to show to Google and you want to take care of is about page and your home page. All other pages are not necessary to take care
of because they are just pages for customers and you're not going to rank
those pages in Google search. But if I'm going to click
right here on About Page, and I'm going to select Edit, Not Edit with UX Builder, but just as you can see here, we have some more options. If I'm going to
click right here, this is where I can access the
options of our SEO plugin. Right here, it's
showing us our method title and method description. Here we can click Edit
snippet and you can add the title. This
is how it works. Just add the title if you want
to add a bit longer title, if you want to add
a description, you can do this as well. Like I said, if you
want to take care of everything precisely the pages where you could focus
about page and home page, All other pages are not
necessary to focus on because most likely they are
not going to rank in Google. But what's important to you, if you are running an e
commerce store for you, the most important
thing is product. Instead of doing
changes right here, let's go back to all pages. And now we can go to Products. And let's select all
products. Let's scroll down. Let's say we want to work on
our wooden train set toy. Let's click Edit. All right, now we are editing our product. And as you can see
right here we have our, SO plugging in place, it's showing us our
optimization score. It is eight out of 100, but no worries about it. It doesn't really
mean that much. It's just giving you some
suggestions, some tips. How they see things here. You'll have to enter
your focus keyword. But about that, we're going to talk in the later lesson where I'm going to show you how
to do keyword research, but you are familiar
what is a keyword. We're going to talk about that a little bit in this
lesson as well. All right, let's scroll down
until we see our SEO plugin. This is the section
for our SEO plugin. And as you can see right here, we have our meta title
and method description. When you're writing a meta
title and method description, you want to include your main
keyword in both of them. Let's say in this case my
main keyword is wooden train. I want to include this
keyword in a title, and that's already in a title. And I want to include this keyword in meta
description as well. If I don't have this keyword in the first sentence of my description of my
product description. I'm going to go back right here. As you can see my
product description in the first sentence, it has the keyword wooden train. I don't really need
to change anything in the meta description because it's already in my first
sentence of my description. When you are writing
descriptions, just keep in mind that the
best case scenario is for you to include your main
keyword in the description, in the first sentence
of your description. Because no matter
what if I'm going to include this keyword in my meta description right here using this
settings right here. If I'm going to add a
different looking description from my main description
of the product itself. Let's say my product description that I showed you previously. It doesn't have
the main keyword, but meta description
right here it would have. You see, it doesn't
really work this way because Google is
picky and it doesn't matter if you're going to
add method description right here and you're going to
include your main keyword. There's a huge chance that
Google will decide not to use that method description that you just entered right here
with your keyword. And it's just going to
pick your description instead of taking this description that
you're going to write. Instead of that,
Google will take this main description
and it's just going to display in meta description
in Google search results. I don't know if that's
making much sense, but your goal is when you're writing descriptions
for your products, you have to include
your main keyword in the first sentence of
your product description. That's your goal. It just makes everything
easier because you won't need to write a separate description
for meta right here. And it doesn't even
mean that Google will pick on this description
that you're going to type. Since this product has a
well written description, I don't really need
to change anything. Maybe if you want, you can
change the meta title. But right here, I can
type my focus keyword. My focus keyword
is wooden train. I'm going to click Enter, and this is what we get. Instead of getting just a
couple of points out of 100, now we've got 68 of 100. As you can see,
the only downside is that our content
is too short. When you're writing
product descriptions, I always recommend
to write 200 words and just include your main
keyword two or three times, Not just one, but
two or three times, up to three times, not more. If you're going to
include your main keyword too many times, it's
not going to help. It's just actually going
to harm your rankings. This is what SEO plugins do. They give you an option to
select a different type of meta title of method description and you can enter
your focus keyword. It just gives you
suggestions how you could optimize your
description better. As you can see, if I'm
going to scroll down, it's actually saying that
you should use 600 words. But it's not true because we don't have a premium version. With the free version, it's not recognizing that we are writing description
for a product, not for a blog post
for a product. It's 200 words and
it just works fine. That's what SEO plugins are for. Just make sure that you
install this plug in. And when you're writing
descriptions for products, make sure that you include your main keyword in
the first sentence. And later we're going to use this plug in a bit
more to submit our side map to
Google Search console and you'll see how that works, but for now this
is how it looks. And just make sure that you
install your SEO plugin. That's all for this lesson.
4. Getting Started With Google Search Console: This lesson, I'm going
to show you how to set up your Google
search console. It's very useful tool, it's of course, tool
made by Google. It's helpful for SEO. It allows you to check how
well your keywords are, ranking what keywords are, bringing you the most traffic. And basically, it's
essential tool for SEO. First of all, you
will need to create your account at Google
Search Console. Just go to Google and search
for Google Search Console. This is what you
want to look for. The first result
is what you need. Let's select this one. Let's click Start. Now here you'll have to
type your domain name. In my case, it's
going to be Bacon Avocados.com Let's
click continue. Now we're going to need
to do some DNS changes for our domainames. You remember my domain name
was registered at Go Daddy. It doesn't really
matter where you have registered
your domain name. You're just going to need
to add one line right here. You'll find the instructions. We can select any DNS provider. As you can see here,
we're going to need to create a new text record. We can copy this text
record right here. Now I'm going to go to
my Go data account. I'm going to go right here and I'm going to
select my products. I'm going to scroll down until I see my domain name right here. I'm going to select DNS. And let's click Add New
Record. Let's select type. It's going to be text. Let's type Eta. And let's paste the value
we previously copied. Time to load, we
can select Custom, And let's add 600 seconds. Let's hit Save. All right, so we successfully created
a new text record. Now we can close our Go
Dad account right here. Just wait a couple of minutes. It shouldn't take
long, up to 5 minutes. And once you have
waited 5 minutes, you can click Verify. All right. After you have waited some time, now we can click Verify. All right, so the ownership
was verified successfully. Now we can click Go to
Property if you want. You can take the tutorial to
see how everything looks. I usually don't do that, but I'm going to walk you
through everything anyway. Once you're going to
start getting more data, this is where you will
see your information, information about the
performance of your website, how well it's doing
in Google search. Right here you will
see the performance, you'll see what pages are
indexed and various other tools like experience of your
website enhancements if you're going to have any and if I would click right here. Performance. This is where we're going to see everything
more in detail. We can select pages, we can select keywords,
countries, devices. We can check how well our pages are performing
according to devices, countries, search,
appearances, dates, and so on. Later I'm going to log into
one of my websites and I'm going to show you how it
looks with more information, with more details here. You can inspect URLs to
see if there are index. If you would click right here, you can paste any URL you have and you can check if
it is indexed or not. Index URL basically
means that it is in Google's database and it can
be found in Google Search. Basically, that's
what it means here. You'll find various
other tools and don't be afraid to explore everything
yourself this way. You will learn how to use
this tool a bit better. But right now you ain't going
to have any information. You would go to links here. You will see back links if
you're going to have any. And like I said, this tool
is very convenient to understand how well your website is performing in Google Search. You can explore all other
tools like Page experience. Here you will see information
about your page experience, how well it is if it's good
on mobile devices and so on. You will see core web vitals, how well your website is performing according to
Google's core web vitals. Google has its own
measurements to let you know if your website is fast loading, if it's good enough, but if you're going to have even not so good core web vitals, don't stress yourself
too much with that. It's not the main ranking factor anyway you can explore that. But before I go and
show you how it looks, how it looks in one
of my websites, there's one other very important thing
that we have to do. We have to submit our site map. We have to go right
here, Site maps, and we have to add a
side map of our website basically of all our URLs
that we have on our website. To find our site map, we're going to use our SEO tool that we installed previously. Let's go to our website. Let's go to the dashboard. Let's go to the SEO tool that
we previously installed. Rank map. Let's select site map. This is our side map. We can open this
side map basically, It's just a very
simple side map. It's self explanatory,
it's the map of all URLs on your website. Here you'll have
product side map. If I'm going to click on
products, as you can see, these are all products
I have on my website. I'm just going to go
back and I want to copy this URL right here. I want to go back to my Google search console and I will paste
this URL right here. All right, let's click Submit. All right, we successfully
submitted our site map and now Google will start gathering information about our website. If I would go to overview, once our website starts
to get some impressions, some clicks, this is where we're going to see all information. I'm just going to open one of my websites to show you
how it looks. All right. So this is my profile on Google Search console
of one of my websites. And as you can see, this
is the performance. We can see how many
clicks we get, how many clicks we get from
search results from Google, Discover, and so on. If I would scroll down, this is how many URL's Google
has indexed on my website. As you can see, I have
added some videos. So these are the status of
the indexed video pages and an experience as you can see and some of the websites, my experience is quite poor, but no worries about that. It doesn't affect
rankings that much, and you shouldn't focus
on that too much. But since your website is going to be fresh,
it's going to be new. Your page experience
should be good anyway. If I'm going to scroll down, I have some more tools
like shopping information. Some of my products are
listed on shopping ads. If I'm going to scroll down, I have some enhancements. Faq, review snippets, and so on. This is where you can
see all the information. If I'm going to go to
Performance right here, I can click Search Results. As you can see, I can
see how many clicks and how many impressions I got
in the last three months. And I can check what's
my click through rate, what's my average position. And if I'm going to activate
click through rate, this is how it looks right here. This is the keywords here, I can check what keywords are bringing me
the most traffic. This keyword right here, as you can see, is bringing
me the most traffic. It's getting quite a
lot of impressions. Click through rate is quite low, but the position is quite high. So as you can see, I
can see the position, how well it's ranking
in Google Search, even those keywords
are very competitive, and I'm ranking quite good. If I would click
right here, pages, I can see well I'm
performing based on pages. This is the page that
is performing the best. I can even select this page. As you can see, I can
get the status of this specific page.
This is how it works. You can explore
everything yourself. And of course, I highly
recommend you to explore everything yourself once you
start getting more data. Those are up various filters. I can close this filter that
I selected previously to show me how well
Page is performing. As you can see, this
is how it looks. I can check what countries are bringing me
the most traffic, what devices are most
used, and so on. This one is up to
you in Discover. As you can see, I can check how many clicks I get
from Google Discover. Usually, Google Discover shows up when you're
writing block posts. You write quite a
lot of block posts. And Google features
some of your content. Sometimes it just gets featured, sometimes it just
doesn't get featured. But if you upload content daily, you'll get featured
on Google, Discover. That's just how it works
in pages indexing. As you can see, I can check how many pages are indexed and how many pages are not
indexed and so on. This is the various
information I can check. I can even check my back links If I'm going to scroll down, if I would click
links, as you can see, I can check how many websites are linking back to my website, how many back links I have, what other websites are
linking my pages, and so on. So this tool is very
convenient to have. It's very helpful
when you want to understand what works
and what doesn't work. What keyboards are bringing
you the most traffic. Maybe you can write some other content based
on those keyboards and you can get some traffic from those block posts or
products and so on. Majority of the traffic
that I'm getting to this online store is
from block posts, but I'm getting
from products too. So that's just how it looks. So once you start getting
traffic impressions, this is how everything
is going to look. And basically, until you
don't have any data, you won't be able to
explore anything. But once Google starts gathering
data from your website, you will see
everything right here. That's just how it works. And once again, if you're
going to need any help with all those tools or
anything like that with SEO, do not hesitate to join
my Facebook group. All right, now we can close
our Google search console. We can close our site map. Basically, we can
go to our website. And pretty much, that's
it for this lesson. Now we know how to set up your Google Search
console profile.
5. Getting Started With Google Analytics 4: All right, in this lesson, we're going to set up
Google Analytics. And we're going to set
up Google Tach Manager. The reason why we are using Google Analytics is
because we want to understand our traffic that
is coming to our website. Using Google Analytics,
we will be able to check how many
visitors we are getting, where those visitors
are coming from. If those visitors
are coming from the search engines like
Google Bank or any other, if they are coming from social media profiles like Pinterest, Facebook, or any other. Or those visitors are
direct visitors who type your website into their browser and they access your website. And besides that, you will be
able to see the purchases, the sales, where they
are coming from. So you will see are coming from organic social media sources
or any other sources. Having Google Analytics
is extremely important, especially if you want to run
a successful online store. The reason why we're
going to set up Google tag manager
is because with Google tag Manager we will be able to connect our
Google Analytics. And Google tag Manager is a tool that you install
on your website. And basically your
website, in a way, goes through Google
tag manager and it captures various details
like add to card purchases, page views, and so on. The Google tag manager sends this information to
Google Analytics, and then once you log into
your Google Analytics account, you can see all information
in a well structured way. Besides that, a
Google tag manager is very convenient to have, especially if in
the future you will decide that you want
to run Facebook ads, Pinterest ads, Dit ads, or even Google ads or
anything like that. Because using Google
Tag Manager you will be able to install
various pixels. Let's say a Facebook pixel. A Facebook pixel helps
you to track conversions, to track, add to
cards, page views. By using these details, Facebook optimizes your ads. So this is very
important to have. So that's why in this lesson, we're going to set up
our Google Analytics. And we're going to set up
our Google tag manager. The first things
first, let's go to Google and just type
Google Analytics. All right, right here we can
select Google Analytics for, because it's a new
version right here. You want to select this option. Let's select this option now. Let's click Start Measuring. Right here, you can
add your account name. Just give the name
of your website. So I'm just going to type bacon avocados.
Let's scroll down. Let's click next. Once again, type your property name. Your property name
once again is going to be the name of your website. So in this case, I'm
just going to type bacon avocados right here. Select your reporting time zone and of course select the
currency you will be using. So if it's going
to be US Dollars, Euros or any other currency, this is very
important, just select your time zone and
select your currency. All right, so I'm just
going to click next. Let's select our industry. In my case, I can call it games, Toys, something like that. And I'm going to select
Business Size, It's small. Let's click next. Our
business objectives are drive online sales rise, brand awareness,
examine user behavior, and of course, get
baseline reports. Now we can drive online
sales raise brand awareness, and examine user behavior. All right, let's now, let's agree with
terms of service. Let's click right here.
Let's select Accept. Let's choose Web here. Just type your website RL and give the name to this property. The name can be the same
as your website's title. All right, let's
select Create Stream. All right, now we
don't need to follow any instructions for
Google Tag Manager later. We're going to install
that. Let's scroll down. Let's see what else we have. Now we can close
this one right here. This is our property. Now we can select this property. All right, just open
the same window. Let's close it. And instead of doing that, let's click next. All right, data
collection is pending. It's going to take
some time until Google Analytics starts
collecting data, but usually you're going to see this information right away. Unlike with Google Search
Console right now, it says it's pending because
we haven't connected our Google Analytics
account and we haven't added Google
Ta manager as well. Let's click, continue
to home. All right. We can click right here. Save, and basically
this is our property. Right here, we're going to
see various information about the traffic that is
coming to our website. So previously, when we set
up Google Search Console, this tool is only meant for analyzing traffic that is coming from Google
Search. And that's it. But Google Analytics is for analyzing traffic that is
coming from various sources, not just from Google Search. So that's the huge advantage
of Google Analytics. So the next thing that
we have to do now, we have to create an
account at Google Manager. So let's go to the new tab, and let's search for
Google Tag Manager. All right, let's click Enter. This is what we want to use. Select this option
once you're here. Now let's click Create Account and give a name to your account. You can call this the
same as your business. In my case, it's of course
going to be baked on Avocados. Select Your Country, and
now let's scroll down. Let's give a name
to our container. We can call our container
our domain name. Let's select Web right
here. And let's. All right, let's click Yes. All right, let's not
install Google Tag Manager. We're going to do
this a bit later. Now from here, we can start
working with a tag manager. The first thing that
we're going to do with tag manager is we're
going to set up Google Analytics tag so we can connect those
two things together. To do this, you want
to go right here. Tags. Let's select New. Let's click right here. And let's choose this option. All right, we can
give the title. Your title can be
Analytics Four. All right, we gave the
title and now we have to go back to our tag right here. We will need to add
our measurement ID. The measurement ID will be in our Google Analytics account. Let's go back to our
Google Analytics account. Let's go right here to admin. Let's choose data streams. Let's select this
one right here. And we want to copy
this measurement ID. Let's click right
here to copy this ID. Now let's go back to
Google Tag Manager. Let's paste this ID right here, and we are done with this part. Now we need to
activate triggering. Let's click right
here, triggering. And let's choose all pages. We want to trigger this tag on every single page
of our website. Let's select all pages. Let's click Save. Now we can click Submit, And let's click Publish. All right, let's click Continue. Just like that, we connected
Google Analytics with Google tag manager and we
published all the changes. All right, let's close
this one right here. Now we will need to add Google tag manager
to our website. We ain't going to need to
add Google Analytics because Google Analytics is already connected together with
Google tag manager. And the only thing
that we need to add to our website is
Google tag manager. All right, let's
go to our website, and let's go to the dashboard. Now we're going to need
to install one plug in. Let's go to plugin.
Let's add new. Right here. Just type
Google tag manager. This is the plugin
we want to use. Let's click Install. Now let's click Activate. Now we can go to
Settings right here, and let's select Google
Tag Manager right here. We're going to need
to paste the idea of our Google Tag Manager. Let's go back to
Google Tag Manager. Let's go back to work space. This is the ID you want to copy. This is the idea. Let's select
this ID. Let's click copy. Let's go back to our website. And let's paste
this ID right here. And just make sure that you
don't have any spaces at the start of this ID and
at the end of this ID, because if you're going
to have any spaces, it's not going to work. Don't forget to select on. All right, let's
click Save Changes. Now let's go to Integration tab. Let's choose Woo Commerce. And let's select Track
Enhanced E Commerce. All right, let's crawl down, and let's hit Save Changes. All right, now we're
going to need to configure our Google
tag manager so we could send various e commerce details like add to card
purchase details, product views, and so on. Right now we're just
showing page views and it's not registering various
e commerce triggers. So to do that, I want
to save you some time. And I have a file already, so you have to download a file where I have
preconfigured variables, so you won't need
to overcomplicate yourself with creating
various variables. I get that this might
get too confusing. So I have done this for you, so you wouldn't need to
confuse yourself too much. You can go to my Facebook
group and I have a Pin post where I have
uploaded this file. I uploaded this file
to my Google Drive and you can download this
file from my Facebook group. If you're already in this group or if you're not in that group, I highly recommend you
to join this group. But if you don't want,
here's the link. I shorten the link and you can
go to this URL right here. And this is where you
will go to Google Drive. Just click download, and we're going to use this
file right away. Once you have
downloaded this file, you have to go right
here in admin tab. Let's select Import Container. And let's choose Container File. So I'm going to go to
my Downloads folder, and this is the file
I want to choose. All right, let's click Open. Let's choose Existing Workplace. And let's use Our Workplace
that we just created. Let's merge. And let's click Confirm. All right, Now if we're
going to go to tag tab, as you can see we have a new
tag that we just uploaded. If we would go to triggers, we have E commerce triggers, various triggers like a
card purchase page view, entering details using
coupon and so on. If I would go to variables, these are all the variables
we have that will be used to track
various conversions. All right, let's go back to, let's select our
newly added tag. Let's click right
here, Configurations. Let's select configuration tag. And let's choose the
tag that we created previously when we were setting up our Google Tag
Manager account. Let's click Save. All right, before submitting our changes, we can click Preview. And we can check
if this tag works. If everything works right here, you'll have to past
URL off your website. Just past this URL right here. And you can click Connect. All right, we successfully
connected to our website. Now we can select this product, let's say, let's
choose the style. Let's choose the age. Let's see if our
Google tag manager is registering everything. Let's go right here. Let's
select this option here. As you can see, the Google
Tag manager is working. Let's select this
option right here. And as you can see, it is
registering various triggers. We have viewed item
from start view, item list, page view and so on. So if I would go back to my website and if I
would click Add to Card, it should register another
trigger add to card. If I'm going to go
back right here as you can see it is
registering everything. Add to card was
registered as well. Now we can close this one. Right here. A right here. Before we close, you
can click Finish. All right, let's close this
one. Everything works. Let's go back to our Tag manager now we can close this one, and we can click Submit. All right, let's click
Publish. Let's click Continue. Now, everything should work. We can close this
window right here. Basically, we are done with
our Google Tag manager. Now you can go to your
website in incognito mode. Just open your website in incognito mode and just
go through your website, check some of the pages, check some of the products. Later, we're going to go back to Google Analytics and we will check if it is
registering all the data, if it is getting data from
the Google Tag Manager. I'm just going to open my
website in the incognito mode. I'm going to click on
some of the pages. I'm just going to check
if everything works. I'm going to go to
the customs category. I'm going to select
this product. As you can see, our online
store looks quite good. And I'm just going
to browse through my website and once I'm done, I'm just going to close
this one right here. Now I can go back to Analytics. I can close this one and I can go to my home page
of Google Analytics. And now it should register
all the visits. All right. As you can see,
it is registering everything and it
shows all the visits. So those were visits from my website and as you
can see, it is active. And once you're going to
start getting more data, this is where
you're going to see all information you can choose. If you want to check
yesterday, today, 90 days, or any other
period of time right here. If you would go to reports, you will find various other
more detailed reports. Once again, this one is
up to you to explore. And if you have any questions, do not hesitate to join my Facebook group and just shoot me a message and
I will help you right away. Like I said, this one is
up to you to explore. Usually the most
important things for me. I want to check how many
visitors I'm getting, where those visitors
are coming from. Once I click right here, I can see that right
here in this graph. I can see the
revenue, the sales, where those sales are coming from and all that information. Right now, we don't
have any data. But once you're going
to gather more data, this is where you will be
able to check everything. Google Analytics is
extremely useful tool. If you want to grow your
online store, this must have. That's all for this lesson.
6. Keyword Research for Products: All right, in this
lesson we're going to do a quick keyword research to find out how well our keyword wooden
train toy is performing. And maybe we will find
a better version of this keyword that we can use instead of this
wooden train toy. When you're doing a keyword, research is completely up
to you because of course, you're going to have
different products, you're going to have different
blog posts and so on. But this is going to be
a quick introduction. I'm just going to show you
the tool I use myself and I highly recommend
you to use it as well because it
doesn't cost much. Before we jump in into
exploring that tool, I just wanted to show you that I opened one of my competitors. So let's say I just found
one E Commerce store that is selling toys and it has quite
a lot of wooden train toys. This is the toy I want to
investigate, this is the toy. I want to check using
that tool and later, that's exactly what
we're going to do. But before we do
that, first of all, we have to access this tool. The tool that I like to use
is called Uber Suggest. Just type in Google
search. Uber Suggest and this is how this
tool is called. So let's hit Enter, and right here you'll find
this Uber Suggest tool. So let's select this
tool right here, you will be able to
create your account. If you're going to
create your account, you're going to get a
free trial of seven days. So it's going to be
more than enough to do a basic keyword research to figure out what
keywords are popular, what keywords are good, or what keywords are
not good at all. So in this case, I
already have my account, so I'm just going to click
right here, sign in, and I'm just going to sign into my account once you
create your account, and once you sign
into your account, this is what you're
going to see. You will have an opportunity to add your domain name and so on. So I've already connected this domain name with
my Google Analytics. And once you create
your account, you will be able to
do that as well. In my case, I'm not able
to do this because I have already done
this right here. You'll see an option
to connect with Google Analytics.
It's very simple. You're just going to need
to allow this tool to use your Google Analytics by signing in with your
e mail address. So that's all basically
going to need to do. All right, so if I'm
going to scroll down, this is the information I get. I can see my organic traffic. What's my organic traffic?
What I'm getting? I can check this by devices, by desktop devices,
by mobile devices, tablets and so on. Right here I have
some keywords that added that I want to check
how well I'm ranking. And as you can see this is the amount of back links I have. This is my on page CO
score on page SEO, as you already know is everything
you do on your website, that's what is in your power. Once you add your domain name, you're going to get a score
how well you're doing. In my case, it's
doing quite well. We have traffic
estimations and so on. If I would click right
here, Rank Tracking, this is where you will see how well your keywords
are ranking here, you will be able to add various keywords by
clicking right here. And let's say in
my case I want to track keyword wooden train toy. And I'm going to paste
this keyboard right here. And this tool will let me know what position this
keyboard is ranking. So those are the
keywords I'm tracking. And this one is going to be up to you because of course
you're going to have different keywords
for you to track and just explore
this tool yourself. I usually use only the
first tab right here, dashboard, just to quickly check how well my website
is performing. I do check rank tracking, and right here, you can
explore other tools. But the most important tool
in this lesson that we're going to explore is going to be right here, keyword research. If I'm going to select this one, as you can see it expands
and we have various tools. If I'll click keyword over you, this is where I can
check the keywords. As you can see, you can
select your location. You can select your language. In this case, of course,
I'm using English language and location is going to be
United States right here. I'm just going to
type my keyword, wooden train toy, and I'm
going to click Search. And as you can see here, I get various information. As you can see right here,
this is the search volume. On average 2,900 people look for wooden toys every month
in United States. Quite popular keyword and as
you can see, SEO difficulty, SEO difficulty goes 1-100
and right now it's 55. It's a bit above the average. It's going to be a bit tough
to rank for this keyword. As you can see, it even gives us some suggestions to rank in
the top ten for the keyword. Usually websites
have 41 back links and domain authority of 65. That's very high,
especially if you are just creating a fresh website. So that means you will need
to build some back links to build your domain authority
and page authority as well. As you can see, we
have some suggestions about pay difficulty. Pay difficulty is 100, so that means it's
very competitive. Keyward, if you're going to
decide to run Google ads, and average cost
per click is 170. So that's how much it costs
to run ads for one click. It doesn't necessarily mean that this is how much
it's going to cost. It's going to cost a bit less, sometimes a bit more, but
that's just the average. And as you can see,
the search volume here increases during November, December, during the
Christmas period. Obviously, it's just going
to be higher search volume. If I'm going to scroll down, I have various
keyword suggestions. I could check other suggestions. Maybe I will find the keyword
that is less competitive and that I can use instead of using that keyword that
is quite competitive. Right here, you will see
all the suggested keywords. Right here you'll
see Content Ideas. And basically those are just the other websites that rank for this
specific keyword. And you can see how much
traffic they are getting per month and so on and how many backlinks
they do have as well. All right, so if I'm going
to click right here, View all keyword suggestions, I will see all keyword suggestions
and I can use filters. So let's say I'm looking
for volume right here, 50-2 thousand per month. So that means I'm looking 50-2 thousand monthly
searches that keyword has. That's exactly what I'm
going to type, 50 to 2000. All right, now I'm going
to click applying. Now I can sort by the
keyword difficulty. If I'm going to select this one, sorry, I have to
select this one. I can select from the least competitive to the most
competitive keyword. As you can see
right here, we have wooden toys for four year olds. It's not as competitive keyword, but it doesn't make
much sense because we are looking for
wooden train keyword. All right, Maybe this
keyword would be good for categories where you have a category for four year olds or something
like that or any different. In your case, of course
it's going to be different. But I'm just showing
you this as an example. As you can see, the least
competitive keyword right here is wooden
train toy set, and as you know, it's
a long tail keyword. It has four words and
the volume is 480. Maybe it's not that much, but keyword difficulty is not as high as it was with
the previous keyword. So, we can select this keyword and we can check how it looks. As you can see, it increases
during the Christmas period. Of course, that's
just how it works. It's up to you to
explore this tool yourself and to decide what
keywords you want to use. Pretty much, that's how
I do keyword research. With this tool, I just
go through the keywords. Once I select, let's
say this keyword, I will go through
other keyword ideas. I'm going to click right here. As you can see, we
have even more ideas. I can sort by keyword
difficulty. Just a second. Yeah, this is out looks, of course it says zero because it's not a
popular keyword. As you can see
right here, we have a cool toy wooden train set. There's a typo right here. Obviously, you're not going to rank for this
type of keyword. But as you can see,
this is how you can do a simple keyword research to figure out what
keywords perform. If you have an idea
how you want to name your product or what
keyword you want to target, you can check and see if
this keyboard is popular. If people use this keyword to look for this type
of product or not, this tool is very convenient. You can use this tool just
like that as I showed you. And that's exactly
how I use this tool. And I usually rank quite high
in Google search results. And I focus on
optimizing my content, my products, my block post. If I'm writing block
posts, of course. And in later lesson
I will show you what I do to optimize a product. All right, so this is
how you do a regular, a simple keyword
research when you have an idea how you want
to call your product. But if you don't know how
to call your product, you can find your competitor. In this case, this
is my competitor. I'm going to copy this URL and I'm going to go back
to Uber suggest tool, and I will go right here. In traffic estimation, if I'm
going to click right here, traffic over, you check how many visits this
URL is getting. So I'm going to paste
this URL right here, and I'm going to click
Search. All right. As you can see, this
product is getting around 500 monthly visits. It's ranking for 291 keywords for various different
types of keywords. This page doesn't have a
high 40, it's just 23. It has only one Backlin and
it's ranking very high. And usually the reason why
such page is ranking so high is because the domain
itself is very powerful. It has high domain
authority score and it has a lot of traffic. And it's just a trustworthy
domain, trustworthy website. If you're going to scroll down, we're going to see for what keywords this
product is ranking. And we're going to
see how many visits those keywords are getting. In this case, it has even a
brand keyword, bata train. And as you can see, the
volume is not so high. But this is a brand keyword,
It's very powerful. And that means this
website is quite popular. As you can see, it's
ranking in the first place. For toys Train, it's
ranking in the third place. And as you can see,
how many visits each place is getting. If I would click
right here to check all the keywords for which
this product is ranking. I can check everything. I can sort everything by
the keyword difficulty. Once again, if I'm going to click right here just a second. As you can see, I can sort
by the keyword difficulty. As you can see, train
with track toys, Maybe it's a good keyword if
you have a similar product. And as you can see,
it has a high volume and it has a lower
keyword difficulty. Basically, that's how
keyword research works. If you have an idea how you
want to name your product, you just go through
this tool to check if this keyword that you are planning to use is
popular at all. If people use this keyword
to look for products or not. If people do not
use this keyword, you can try different versions. You can try various suggestions. If you don't find
any suggestions, you can try spying
on your competitors. And this way you can figure out what keywords would
work for your product. In my case, I think wooden train toy is going to work fine. Maybe I could rename this
to wood train toy set. But I'm just going to go
with wooden train toy. And I'm just going to
leave it just like that. But I just wanted to show you how the keyword research works. I can close all those windows, basically, That's
all for this lesson. Now you know how a simple
keyword research works.
7. How to Optimize Product Pages: Okay, in this lesson
I'm going to show you my formula that I used
to optimize my products. So this is the wooden
toy train product. And obviously the keyword I'm focusing on is wooden
train toy info. It's quite competitive. I decided to use it just
to show you as an example, If I'm going to click
right here, Edit Product. Let's make sure that we have
all requirements in place. So the first thing, when you
are working on your product, when you are optimizing it, of course you want to include your main keyword at the
beginning of your title. In my case, it's
Won't Train Toy. And if I would decide to
add something right here, Won't train toy with a rope
or something like that. This one count as a keyword. My keyword is won't train toy. I can leave it just like that. I don't need to
add anything else. But if you will need to add some more words to your product, just make sure that
your keyword is at the beginning of the
title. This is in place. We have our keyword
in the title. We also have our keyword in the URL of our
product right here, which is very important as well. But I didn't talk about this in the beginning
of the section because when you give the title to your
product with a keyword, it usually adds that
keyword to your URL. Because we did permalinks adjustments when we were working with the
settings of Wordpress. We have our keyword
in the title. We have our keyword in
the URL right here. That's great. Right here we have our keyword
in description. Since this description
is quite short, it's only 100 words also included this keyword two
times in my description, but I usually recommend to write description of around 200 words. It works the best. As
you can see included my main keyword in the
beginning of my description. In the first sentence,
as you can see, it says, introducing
the wooden train toy. We have this check, we have our keyword at the beginning
of our description. If you will keep reading
this description, you will find that there's
a place where we could include our keyword
right here, this train. Instead of saying this train, we could say this
wooden train to, I'm just going to
type right here, this wooden train to. As you can see
right now, we have our main keyword in
the description. Two times, we have right here, and we have it at
the beginning of our description, which is great. Like I mentioned you before, your description should
be of around 200 words. We are done with that part
and now we have to make sure that we have our keyword in
the photo of our product. This is our featured image. If I'm going to select this
image, as you can see, I have the title of this
image, Wooden train toy. In old texts, I included this
wooden train toy as well. That's what you want to do with your featured image as well.
That's very important. Don't forget to include
your keyword in the title of your image and
in the old text as well. If I would choose other image, that is the part of
our image gallery. As you can see, I included a bit different variation of the keyword, just wooden train. I don't want to be spammy So this is the way I do things
and usually it works. It's just wooden train actually. This old text
describes the image. That's actually the
purpose of old text. If your image fails to load, you will see a text. Your customers,
your visitors will see a text instead of image. That's the purpose of old text. We have done this,
we have included the other variation
of the keyword in the product gallery images. If I would choose this
image, as you can see, I included wooden train toy set. I included a bit
different variation, but you could still say this is the keyword we are aiming to. It has wooden train toy, but instead of that, we
included wooden train toy set. That's good, right here. I just said a
wooden train coach. Just to describe
this, I don't want to be too spammy with
my keyword right here. I included wooden toy
parts because once again, I don't want to be spammy. And here I did the same. Okay, we can close this one. We have our keyword in image. We have some different
variations in product gallery, which is great right here. In focus keyword, we can type our focus keyword to check how well we are doing
with this product. I'm just going to
type my keyword, Wooden train toy, and
I'm going to hit Enter. All right, as you can see we got the yellow mark and it's good. We are not getting better score because it's recommending
us to write 600 words, but don't worry about that. It's just focusing
on blog posts. And when you're writing descriptions, product
descriptions, 200 words are more than
enough. So that's good. Even though we got
67 out of 100, that's a really good score and we should be fine with that. So basically, that's how
I'll optimize my products. And as well in product tags, I include wooden toys. As you can see, I have wooden
toy tag and I have train. So I usually go with
those variations because I know that I might
have more products in the future that are
going to be wooden toys and I might have some
other toys train toys. Those toys might not be
wooden trains included. Train as well as a separate tax, but you don't need
to overfocus on tax. That's just the
way I like to do. It's up to you to explore
those settings, those options. Now we can go up, let's go through the
things one more time. Don't forget to include your
main keyword after you have done your keyword research in
the title of your product, in the URL, it's going
to be automatically included if you're going to
include it in your title. Don't forget to include your keyword about two
times in the description. And don't forget to include your keyword in the
featured image and include your variations of this keyword and product
image gallery right here. As you can see, this is
how it's going to look. You won't going to need to do
any changes to the snippet, to the meta title or
meta description. If you're going to do
everything right right here, we can click Update. We can click View Product. And basically that's all. That's how you optimize
your products. Just keep in mind
that you should aim at lower competitive keywords. Because your website is fresh, it doesn't have any back
links or anything like that, you want to aim at the keywords that have
less competition. That's all for this lesson.
8. Keyword Research for Blog Posts: In this lesson,
we're going to talk about the keyword research and ways to optimize your block post to get the best
results possible. Especially if your website
is fresh and understand. When you have a fresh website, it's difficult to get
dis, organic traffic. And when you're writing blog
posts or adding products, you should look
for keywords that are not as competitive as others that have
some search volume. Some search monthly
volume like 200, 100 or something like that. All right, so how to do keyboard research
for your blog post? It's actually the same as doing research for
your products. It's actually identical thing. So I'm going to go
to Uber suggest tool and as you can see, this is
the same tool we used to do a keyword research
for our products. All right, so let's go
to keyword research. We can start with
keyword over you. So as you can see, I've already typed one keyword,
one keyword on that. I'm planning to
write a block post, and the keyword is going
to be Montessori method. So I could write a block
post Montessori method as everything you need
to know or I could name it all about the
Montessori method. But the best case scenario is to include your keyword at the
beginning of the title, because right now we are talking about the
optimization part. So if you can, if it's
possible for you, the best case scenario is to
include your main keyword, the phrase, at the
beginning of title. So that's very
important as well. But if you cannot do that, no worries, don't sweat
over that. Too much. You can include in the
middle of the sentence. It's still going to work, but this is the best case scenario. All right, so now we can check how well this keyboard
is performing. As you can see, we have
an average search volume 3,600 searches per
month on average. And that's quite good. That's quite high and SEO
difficulty is quite high. 49 out of 100 is quite high. And
right here we have some information saying that
in top ten position terang, you should have this
many back links. Your domino authority
should be at least 55. But it doesn't
necessarily mean that these are the real requirements. These are just
predictions, all right? But as you can see already
from the SEO difficulty score, you can see that this keyword
is quite difficult to rang. And if I'm going to
write a blog post, it doesn't mean
that I'm going to get a lot of traffic
because most likely I'm not
going to end up in a first page of Google
search results. And to be there I will need
to build some back links to reach out other websites so I could post
some guest posts. So it's a long process, but maybe we will be able to find a less competitive keyword. And if I'm going to scroll down, let's see what we have right
here in keyword ideas. I'm just going to
expand them all. As you can see, we have various
other ideas right here. Montessori method of
teaching materials. All right, this
one is going to be quite difficult to
work on because I don't even have any
ideas how I could pump out a blog post
talking about this subject. So I'm just going to skip
this one. All right. This one Montessori method parenting search volume is low, but it doesn't
necessarily mean that only 70 people search every month for this
information. Usually the volume is much higher. These are just predictions. These are just the numbers. It doesn't necessarily mean that if your search
volume is low, you shouldn't focus
on that keyword because it has a
low search volume. Now if it has low difficulty and it's not going to be so
difficult to rank the keyboard, you should also focus on
these lower volume keywords. Because of course,
your website is fresh, your domain name is fresh, you don't have high
domain authority. You want to focus on less
competitive keywords, and usually those keywords
have less volume. All right. Montessori
method parenting, maybe I could write a block post Montessori
method parenting. Everything you need to
know or everything you need to know about
Montessori method parenting. Maybe this could
be a great topic and maybe I can use the keyword. So I'm going to select
this keyword right here and maybe I could write a
block post on this subject. So now I know that it only gets around 70 monthly searches. It doesn't have a
high difficulty, and most likely I could end up in the first page
of Google search. It's not much traphic,
but it's something. And when you are new, you should start with less
competitive keywords. And as the time goes
by, as you grow, as your domain authority grows, you can aim at more
competitive keywords. And as I showed you in one of the lessons
where I showed you how to work with
Google Search Console, as you saw it yourself, in my situation I'm
kind of ranking in very high positions with a very competitive keywords that are extremely competitive. So it basically
happened to me because my website is out there
for quite a while now. I've been running this
website for six years, and I already gathered
some back links. My domain has a
higher authority, and I can rank higher using
more competitive keywords. So when you are fresh, when you're just starting out, you can pick less
competitive keywords. And you can start working with that because you
still have to learn how to pump out content that
is not that competitive. But if you will manage
to master this craft, this art of pumping out
content that is less competitive and you will rank
high, that's a great start. That's a fantastic
start, to be honest. So this is going to be
the keyword that I'm going to use, Montessori
Method Parenting. And the title of my blog
post is going to be, Everything you
need to know about Montessori Method Parenting
or something like that. And in this case, of course, it's kind of
difficult to include this keyword at the
beginning of the sentence, but once again, it's
not a huge issue. I can include it basically
anywhere I want. And in any case, this keyword isn't
that competitive. All right, let's see
what else we have. What other competitors we have right here that are using
this keyword. All right. As you can see here,
we have one block post that is raising baby using
Montessor method parenting. All right, maybe that's also
a good block post idea. If I'm going to open
this one in a new tab, let's see how it looks. All right. As you can see,
this is how it looks. It's a book or
something like that, but yeah, this is how it looks. You can also try to
write a block post, a similar block post
to your competitors. Right here, picking
from content ideas. You can try various different
ways to pump out content. So this one is once
again up to you. This is where you
can get creative. And let's run this URL
right here through our Uber suggest tool to check for what other keywords
it is ranking. So if I'm going to go
to traffic estimation, I'm going to select
Traffic Overview. And I'm going to paste
this URL right here, and I'm going to click Search. We're going to check
for what other keywords this page is ranking. All right, it's ranking
for 15 keywords. And let's see what
those keywords are. All right, maybe right
here we're going to find some other keyword ideas that we can use for writing our content. Okay, right here as you can see, Mommy and me, Montessori,
it's quite confusing. Let's not focus on this one. If I'm going to
select to view all, let's see all the
keywords. All right. So as you can see, this is the keyword Montessori,
newborn for infants. As you can see right here, we have various
different keyword ideas that we can also use
to write content. Mom and Montessori,
Montessori sleep method. As you can see, we
have quite a lot of other keyword ideas. This is how I usually
do a keyword research. I usually start with the broad phrase of the
keyword right here. In keyword research, I go through the suggestions,
I go through the various other keywords, then I check content ideas. Then if I find something interesting like
this one right here, I copy the URL of this page, of this block post, and I paste it right here in traffic estimation
and traffic overview. And I check for what other
keywords this page is ranking, and then maybe I'm going to find some other
interesting keywords. So as you can see,
this is how it works. You just go through
the keywords, You try to select the keywords
that are less competitive, that have some volume,
some search volume, and that you can rank for when you're
optimizing your content. Don't forget that
you have to include your main keyword in the
title of your block post, in URL of your blog post. So if you're going to include
your keyword in the title, it's going to be automatically included in the URL as well. And you have to include it
in method description two. But if you're going to
include this main keyword in the first sentence of your blog post in the
first couple of sentences, at least, then it's going to be automatically included
in method description. In any case, it's very
important to include your keyword in the first couple of sentences when you're
writing your block post. This is a part of
optimizing your content. You have to include
your keyword in the first couple of
sentences of your blog post. And then when you're
writing your blog post, let's say your block
post is going to be of 800 words,
something like that. You probably want to mention this keyword around eight
times, something like that. After you have included
your keyword eight times, the next thing that
you have to do, you have to add featured
image for your blog post. Later, I'm going to show
you how that's done. But once you add featured image, you want to also include
your main keyword in the old text and in the
title of the image. Just like we did when we
were working with products. When you're going to
add some other images in your blog posts as well, you can include some
other variations of the keyword that is also
relatable to your content. That's how it works, basically. Now you are a bit
more familiar with the idea how to do
keyword research when you are writing blog posts.
9. How to Optimize Blog Posts: In this lesson, I'm
going to show you how I add block posts to my website. If I would go to Google Docs, as you can see, I have
my blog posts ready. I usually like to
use Google Docs for writing my blog
posts. Not in all cases. I write block posts myself, sometimes by from fiber,
from freelancers. And this is how I usually get those blog posts
done in Google Docs. And it's just more convenient. As you can see right here,
I have my blog post ready. This is the title,
and as you can see, I included my keyword
at the beginning of the title. This
is how it looks. It has headings and basically
my blog post is ready. So I can simply select
my blog post right here. And I'm just going to copy it. All right. I'm
just going to copy my blog post and I'm going
to go to my website. I will go to the dashboard. And in post tab I'm
going to click Add New. All right, I'm going to delete this block because I don't need this block because I need a paragraph block instead
of HTML block right here. I'm just going to
paste my content, and as you can see,
this is how it looks. All right, now I need
to add the title. The title is right here. Once again, I'm just
going to copy my title. That's how I like
to write my titles. I'm going to paste it
right here. All right. As you can see, this
is how it looks. Majority of words
have upper cases. That's just how it works. If you would go right here, you'll find various blocks that you can use in
your block post. Usually when I'm writing
blog posts only use images, paragraphs, headings,
and the spaces. This one right here. Usually
those are more than enough. But if you want to
explore other blocks, it's up to you to
check them out. Don't hesitate to
explore other blocks. Maybe you'll find something you would like to use as well. Besides that, I also use table
of contents by rank math. All right, so the
first thing first, when I'm adding my block post, I usually like to go right
here to post instead of block. When I click right here post, I do changes to the
whole post itself. The things I do right here, I add my featured image. My featured image is
going to be this one. I've already added some images like I mentioned you
before in the old text. I'm going to include my
main keyword right here. I'm going to include
my main keyword. And in the title as well, I'm going to include the
same keyword. All right. As you can see I included my main keyword in the old
text and in the title as well. And I'm going to click
Set Featured Image. Now I have featured image
for this block post. All right, we are
done with this part. Now we have to
select our category. All right, just a second. The category I'm going to select is going to be
obviously Montessori, and in the tax I will include Montessori and Montessori
method. All right. As you can see, this is how
it looks and as you remember, tax meant for describing your
content in short keywords. If you're going to have
any similar content, maybe you're going to have a bit different pieces of content where you're going to
talk about Montessori as well or Montessori method. You can include the
same tags as well. That's how the tags work. They don't do much help, but it's still something. So I usually like to
include tags as well. All right, so if I'm
going to scroll down, we don't need to
change anything else. Everything looks great. And now the next thing I do, I usually include spaces. So the first space I'm going
to include below the title. And to include a space, you have to click right here. Let's scroll down and just drag it and drop it
anywhere you want. I usually like to use
30 pixels right here. I'm going to type 30. Now I can duplicate
this one right here. I'm just going to duplicate it. And I'm going to add the
same space right here. All right. I'm going to
duplicate one more time and I'm going to add
another space right here. Now I'm planning to add another image, tad,
another image. I can click right here, Add block, and I
can select image. If I would use search,
I could type image. This is the block I want
to use below the image. I usually like to
include another space. That's exactly what
I'm going to do. I'm just going to duplicate
the previous space, and now I have two spaces
in between the image. And now I'm going to select
image from the media library. So I previously
uploaded some images. This is the other image I'm
planning to use and as you can see already included
all text and the title. This time I decide to go with different keyword and I don't want to make each image
with the same old text. That's what your goal is. You don't want to
look too spammy. All right, I'm going
to click Select. This is how it's going to look. All right, now I'm going
to scroll down once again, I'm going to duplicate this
space. I'm going to move it. Down. Just like that, right here and here. I'm planning to
include another image. As you remember to
include an image, we can click right here.
Let's select Image. Let's duplicate our space. Let's move it down. And let's choose image from
the media library. The other image I'm planning to use is this one right here. I included the same keyword as my main keyword
because it will not cause any issues
since I'm not using the same keyword
in each image. All right. Main
keyword in two of the images I used in the featured image and
in this image as well. I'm going to click Select. All right, my image is ready. And once again, I'm going
to duplicate this space. And I'm going to
move it right here. The next space that I'm going to duplicate it is
going to be here. And I'm going to move it
right here, right here. I'm going to include
another image. Once again, let's select
this plus symbol. Let's select Image. Let's duplicate the space. Let's move it a bit down. Let's choose image. This is the image I'm
planning to use now. It has a bit different keyword, but it's still relative
to my block post. All right, I'm going
to click Select. Now, I'm going to
duplicate the last one, and I'm going to move it right
here in conclusion part, and this is how
it's going to look. All right, so now like I said, you should interlink
your block post. And since my website is fresh, I don't have many choices
to interlink my block post. I can interlink Montessori
word right here, this one. And I can add block
post category or I can add the
category of my toys. So I'm going to go to my
website, baked on avocados. I'm going to open Montessori
Toys in a new tab. And I'm going to open the block. I'm just going to go back and I'm going to
hover over the block. I'm going to choose
Montessori category. Now I have a block post
category Montessori in place, and I have my product
category, Montessori. I can include this URL, but I have to copy it. And now since I have
copied this URL, I can go back to my block post, I can select Montessori. All right, right here. I'm going to choose this option. In this place, I'm
going to paste this URL that I
previously copied. And this is how
it's going to look. Now this block post is
interlinked. That's great. The other interlink
that I can include is my block post category,
that is Montessori. Since I'm planning to have more block posts in this category, I'm going to interlink this
category with my block post. I'm just going to look for the other Montessori anchor
text that is right here. And I'm going to
select this one. I'm going to paste
this right here. I'm going to click Enter. And as you can see,
this is how it looks. Now I can actually go to my
SEO tool that is right here, and I can type my focus keyword. Focus keyword is going to be
Montessori method parenting. That's exactly what I'm
going to type. All right. I'm going to hit Enter
and as you can see we got 69 out of 100. That's pretty good.
And as you can see, yeah, we are getting good marks. Focus keyword not found in
your method description. If it's not found in
method description, I actually included this
keyword in the second sentence, it's not catching on. But we can edit the snippet, and right here in
the description I can include my main keyword. So that's exactly
what I'm going to do. All right, so just included my main keyword in the
method description, and this is Outlooks. I usually recommend
you to include your main keyword in
the first sentence of your blog post
or of your product because it's just going
to work better right now. I just included this one in my method description
using my SEO tool. But it doesn't
necessarily mean that Google will pick up on this one, and Google might use
just the first sentence. That's the issue with Google. Like I said, it's
quite picky sometimes. We can keep it like
that, it should work. And now we can close our SEO tool before we
publish our blog post, we can click Preview.
Let's click Preview. And let's check how
it looks. All right. As you can see, this
is how it looks. And it looks clean. It doesn't look messy
or anything like that. I like the way this
blog posts look. This is the blueprint I usually use when I'm
posting blog posts. This is how most of
my blog posts look. It's easier to read, it's
easier to understand, and that's what
matters the most. After all, you are creating
a website with the intention of offering the best user
experience for your visitors. I think this block
post looks great. And if you like the way
your block post looks, we can close this tab. We can actually close
this one as well. And that 12, Now we
can click Publish. Let's click Publish
one more time. Let's click View Post. Once again, this
is how it looks. If you don't like the
layout of this block post, you can do some customization
options right here. And this one is going to be up to you if you want
to change anything, But this is how it's
going to look right now. If I would click on the
Montessori category, this is the post we have
and this is how it looks. Those two other posts
were added by default. You can delete them because
we don't need them. And basically, that's
how our blog looks. If I would click
on our blog page, as you can see, this
is what we get. Those two posts that
were added by default, we can delete them, but for now I'm just going to leave
it just like that. And I feel like everything
looks good. Just like that. You can add your blog post, and when you're adding
your blog post, don't forget to optimize your content with
your main keyword. So you have to include
your main keyword in the title of your blog post. That's going to be a
meta title as well in the method description and
the URL of your blog post. It's going to be done automatically if you're
going to include your main keyword in the
title of your blog post. And you have to include
main keyword depending on the amount of words
you're writing in the text of your
blog post itself. Once that's done, you
have to add your images. And when you're
adding your images, don't forget to include your main keyword in all
text of some images, in the title of images, and then in other images, just include other variations of your keyword that are still
relevant to your blog post. Of course, don't
forget to interlink your blog post to other
content of your website. That's all for this lesson. Now you know how to add
blog posts to your website.
Gvidas Maskoliunas, Digital Marketer | WordPress Enthusiast
