WhatsApp Marketing: Acquire Customers & Grow Your Business With WhatsApp

1. How WhatsApp Changed My Life...: 2.96 billion. That's how many users WhatsApp has. That's also how many people you could potentially reach with your marketing. And you'd be reaching them directly to their personal inbox. My name is Adam Taylor, and doing outreach on WhatsApp is how I got many of my first agency clients. The same agency that took me from a broke college student to a six figure business owner. In this course, I'm going to teach you all about it. Let me show you. We'll start with some business fundamentals so you can maximize the potential of WhatsApp. Things like defining your niche, finding your ICP, and how to structure a multi level offer. Here we'll discuss how to turn strangers into customers through WhatsApp. We'll do this through tools like WhatsApp Notifier, Minichat and AI. Next, we'll cover WhatsApp for lead nurturing. We'll implement WhatsApp in the middle of our funnel to convert people who already know about our brand. We'll also use these same tactics to turn existing customers into repeat ones. We'll cover why people like Iman Gazi now share their lead magnets through WhatsApp and how to create, grow, and manage groups and more. Finally, WhatsApp for customer support. Imagine having a 247 secretary who you don't have to pay. That's what you'll have after you watch our lessons on WhatsAp business and how to set up a chat bot on WhatsAp. After teaching thousands of students, both in person and online, I'm pretty confident that, A, this is one of the best courses that me and my team have created. And, B, this is the most comprehensive course on Whatsap marketing that you can find. You have hours of high production lectures, articles, complimentary files, and assignments. And on top of all of that, me and my team will be in the Q&A section answering your questions 247. WhatsApp is the most used messaging app in the world. And knowing how to use it for my business, leveled out my marketing forever. It's time for you to level up yours. So take action and join this course right now. 2. Why Use WhatsApp For Marketing?: 2.96 billion people are registered on WhatsApp. That's almost half the world that you could potentially market to on WhatsApp, if you know how. In this course, we're going to cover three main ways that you can use WhatsApp for marketing. Cold outreach, lead nurturing, and customer support. Each of them can be invaluable to a business in its own right, particularly because of what WhatsApp brings to the table. You might hear me say this later, but WhatsApp is OP, seriously. In the realm of cold outreach, WhatsApp is simply unmatched. My campaigns and my clients campaigns consistently outperform any other cold outreach method like email. Seen open rates which are as high as 90%, which is unfathomable with email. See? It's OP. This is not only for us, though. It's a common phenomenon that makes sense. People check their phones more, and being in their messages alongside their friends and family makes it much more likely that they're going to read it. And if you know what to say, they'll respond. The beauty of it is you can automate this cold outreach and send out messages in mass to thousands of leads. Terms of lead nurturing, WhatsApp groups have crazy potential if you know how to use them correctly. That's exactly why people like Iman Gazi now run their campaigns there and achieve crazy high conversion rates. Also, you can complement WhatsApp at different points of your funnel to supplement an email sequence, for example. I literally almost spent way too much money on a product recently because of that strategy. Lastly, WhatsApp has its own appeal for customer support as well. Partly because of WhatsApp business features and third party integrations that we can use. But also, once you implement a chat bot in the way that I'll teach you, it's like having an employee who works essentially for free for you all the time. Also, there's something about texting that makes it feel slightly less AI, especially when you implement the tips that I'm going to give you. So, WhatsApp has immense potential, but before we get into it, let's zoom out for a second. Before we start to market to people, we want to make sure that they actually want what we're offering. And for that, we need to have our foundations in place. Over the next few lessons, I'll cover some key aspects of marketing, like niche, ICP or structuring a multi level offer just so we're all on the same page. I'm super excited to have you here, and I look forward to hearing about your success. 3. Find a Niche Where You'll Dominate: Probably heard, Niching down is crucial and imperative. Why? Well, Niching Down tends to be more polarizing. Some people really gravitate to you and your content, while for others, it becomes irrelevant. And this might seem like something undesirable because we want more customers and we want people to be interested in us. But this is a trap that many people fall into. Because while we do want more leads, we mainly want more quality leads. So we want to be putting out a message which really applies to a percentage of the population, which by contrast, will really not apply to the rest. Let me give you my go to example. If you market yourself as an agent for one arm jugglers, then you're going to do phenomenal in that market. Trust me, think about it. If people see that you do only that, then they'll see you as an absolute expert, and they'll know that you understand their struggles profoundly because that's the world you're familiar. Silly, but it makes sense. Most people won't care, but the people that do will have an extremely high likelihood of becoming your client. So by now, it should be clear. Niching down is good. Don't try to be too greedy and instead appeal to a certain segment of the population. But how do we pick that segment? Well, many things come into play. But before we delve into the how, let's understand what a Niche really is. A Niche is essentially a specialized segment of the market for a particular product or service. The crossroad where your unique expertise, your passion and market demand all intersect. Finding the sweet spot is both an art and a science. The first step is to look inward. What are your strengths? What specific knowledge or skills do you possess that can be translated into a product or a service? And don't be afraid to get specific. Remember, generalists are everywhere, and specialists are more rare, so therefore, they're more sought after. Next, consider your passions. A niche that you're passionate about is sustainable because it keeps you motivated. So, working within a niche that excites you can lead to creativity and more innovation. It's ultimately your passion that's going to keep you going when you hit those inevitable roadblocks. Now let's look outward. Market demand is your next key factor. You can be passionate about something and be really good at it, but if there's no demand, then it's not a niche. It's a hobby. So conduct market research. Are there enough people looking for your specialized skill or product? What's the competition like? You might find a sub niche within a broader market that's underserved. Now, here are some strategies that you can try to help come up with your niche. First, identify problems because every good product or service solves some problem. So you can dive into forums, social media groups, and review sites to see what problems your potential customers are facing. Next, keyword research. Use keyword research tools to see what your target audience is looking for. Within that, you can find patterns and gaps that you are able to fill. Third, competitor analysis. So, analyze your competitors. What niches are they serving? What problems are they solving? Analyze your competitors. What niches are they serving and what are they missing? Within that, you might find an untapped market. Next, trend analysis. You can use Google Trends to assess the popularity and seasonality of topics related to your potential niche. Now, this next one is one that you definitely shouldn't skip over. And that's conducting surveys and interviews. So don't just guess what your audience wants. Ask them directly. Go to them with a broad idea of your product or service and gain deeper insights from what they have to say. Now, last but certainly not least, validate your idea. Before fully committing, validate your niche with a minimum viable product or service. So, this is the most bare bones form of your product or service, just so you can get an idea of how your niche will react to it before fully committing to it. The feedback that you can get at this stage can be invaluable. And remember, choosing a niche is not a lifetime sentence. Markets evolve, and so do your skills and interests. Your niche today might not be your niche five years from now, and that's okay. The key is to start with a clear focus, build your authority, and pivot when needed. So, finding your niche is crucial to stand out in today's saturated market. It's about connecting your strengths and passion with what the market needs. When you do that successfully, you become the go to person in a sea of generalists. And the next lesson, we'll walk through defining your ideal customer profile, which is the next step after you decided your niche. 4. Determine Your Ideal Customer Profile (ICP) the RIGHT Way: This lesson, we're going to talk about identifying your ideal customer profile or ICP. Understanding your ICP is pivotal because it influences virtually every decision that you're going to make. From product development to marketing strategies and even customer support. But why is it important to find your ICP at all? Your ICP forms the cornerstone of your targeted marketing efforts. Defining who your ideal customers actually are, you can tailor your marketing messages, focus your AD span more effectively, and increase your ROI. Marketing without understanding your ICP is like trying to hit a target in the dark. Knowing your ICP brings that target into light. Knowing your ICP is going to be essential for finding the leads that we're going to be reaching out to in the first place. Knowing your ICP helps in shaping your product or service to meet the specific needs, desires, or pain points of your target audience. Alignment between what your ideal customer needs and what you offer leads to higher satisfaction rates and repeat business. Basically, if you have a grasp on who your ICP is and what you offer to them, then you're not going to be falling into one of the most common traps in business. Most people make a product first and then try to find people to buy it. However, as we've seen, the process should actually be the opposite, understanding your audience and their problems and then finding a solution. Again, even if you've already done this process, pinpointing your ICP and going through the steps of this lesson will make it much easier for you to craft compelling copy that speaks directly to your target audience. In fact, if you're strategic enough about your ICP, it can significantly increase your conversion rates. Sometimes the difference between a successful campaign and one that fails is finding a customer demographic who isn't bombarded by marketing efforts. A demographic who will be receptive and open to hearing your solution. Customers who closely match your ICP are much more likely to remain loyal to your brand because your offerings align with their expectations and needs. And this alignment not only attracts the right customers, but retains them over time. So now that we understand why it's important, let's actually explore some strategies to find your ICP. First, examine your existing customer base. Look at your current customers, especially those who are repeat buyers or generate you the most revenue. So analyzing data like demographics, purchase behavior, and customer feedback can reveal patterns that identify who your most valuable customers are. Next, you should conduct market research. So you should engage in both qualitative and quantitative research to gather more insights about your ICP. This can involve a few things, for example, surveys and interviews. So this is directly asking your potential customers about their needs, desires, and problems. Or you can use an MVP. In the last lesson, we discussed about the idea of a minimum viable product or even starting marketing efforts for a product that we want to validate within the market. So, this might also be a good idea to test your assumptions about your ICP. Next, create detailed customer personas. From the data that you've collected, draft detailed personas that represent your ideal customers. Should include demographic details, behaviors, interests or motivations. Personas help visualize the ideal customer. It makes it easier for your marketing and sales teams to identify and target them. Some of my clients go as far as drawing these personas out, giving them names and a backstory. I'm not sure how helpful that is, but it might be worth exploring. Let me remind you, though, that your ICP can and will change over time. And you should be open to this. Don't go too deep into this process. Next, stay updated with industry reports and trends. Understanding the broader market dynamics can help you refine your ICP. Another way of validating your ICP and offer is using trend tools like Google Trends. Next, look at your competitors. Who are they targeting? Understanding your competitor's customer base can give you deeper insights about who you should be targeting. Honestly, this is one of the most effective strategies that you can employ. I see so many aspiring entrepreneurs fixated on the idea of differentiating themselves and being unique. But that's often not the best strategy until you've accumulated some business acumen. First, just copy what's there, and then you can start improving it and refining it to your own. But the idea of trying to do something new right away often makes people fall into the trap of doing something where there might not be any demand for. Like Salvador Dali said, good artists copy, great artists steal. Now, let's look at the ICPs of businesses that you know about to help put this into perspective. Apple's ICP revolves around tech savvy individuals who value aesthetics, innovation, and high quality design. This understanding influences their product design, marketing strategies, and even their store layout. All of this is tailored to appeal to that specific group. Now, Harley Davidson, they target middle aged men who seek not just a motorcycle, but a lifestyle that symbolizes freedom and a sense of rebellion. This ICP helps them in creating highly targeted advertisements. Now HubSpot focuses on small to medium sized businesses who are looking to scale their operations effectively. Now this clarity allows them to create highly relevant content in tools that then convert their target audience. Alright, now it's your turn to define your ICP. First, gather data from your current customer base and market research. Second, identify patterns and common characteristics. Third, create a detailed but flexible persona for your ideal customer. Fourth, validate this persona by engaging with potential customers and collecting feedback. Remember to be open to shift your assumptions as you collect more information and go through this process. Identifying and understanding your ICP is not just an exercise. It's a strategic foundation that enhances every aspect of your business. With a well defined ICP, you're way better equipped to meet the needs of your customers. With a well defined ICP, you're much better equipped to meet the needs of your customers. 5. This Is How You Actually Structure an Offer: The last lesson, we discussed the importance of niche down. Now we're going to build on that foundation by finding your unique offer. So let's zoom out for a second. What is an offer? An offer is a combination of your products or services that solves a unique problem for your niche market. A compelling offer is irresistible to your ideal client because it speaks directly to their needs. The offer is going to be the backbone of everything we deal with when it comes to marketing. At the end of the day, when we're marketing to people, what we're trying to do is communicate a synthesized version of our offer to our potential customers. So in order for the value of our offer to shine through in small doses, and in order for us to have compelling storytelling when it comes to our case studies, testimonials, et cetera, we need to have a niche offer. In order for us to have storytelling that is congruent with our case studies, testimonials, et cetera, we need a unique offer that works. The first step in the process we already covered, and that's niche down. In niche down, our goal is to understand who we're targeting. And in crafting our offer, the main objective is to find out what problem we're solving. You've probably heard this 1 million times. Pain points, challenges, problems or hurdles that your niche faces. So let's just go back to our one handed juggler example. Specializing in dealing with one handed jugglers will likely paint us as experts in this field. It'll give us a good chance of persuading our prospects that we are a good fit to work together. Now, although that's effective, it's not enough. We need to understand exactly what problem we solve for our target audience, and we need to understand though, you often don't want to talk about how as much as you want to talk about what. Again, imagine that you offer our one handed juggler an exclusive deal on a pair of gloves. Likely not very appealing. However, if instead you specialize in creating bespoke juggling articles that are specifically weighted to facilitate one handed juggling, that might change. Essentially, this part of the process entails deeply understanding our audience and their pain points, so we can speak directly to them with our solution. Even if you already have your product or service and you've been working on it for years. Going through this process might reveal how you can better conceptualize this in your head and therefore allow you to better communicate it through your messaging. I think the easiest way to understand a problem, which will also make the copywriting much more straightforward, as well, is to find a solution to a problem that you've faced yourself or one that you're very familiar with. Tim Ferris, who's an author and an entrepreneur, often discusses the importance of scratching your own itch. In developing your offer, consider problems that you've personally faced as these can provide intuitive insights into creating practical solutions. Now, let me give you a simple way which you can zoom out and synthesize your offer, which will make it much easier to put it concisely in your marketing messages. First, for services. I help X go from A to B. Now for products. My product helps X solve Y. Here are some examples. Apple's introduction of the McIntosh in 1984 helped non technical users make use of computers. Dyson, allergy sufferers and pet owners needed a vacuum that could effectively remove allergens and pet hairs without losing suction. And lastly, Tesla. Environmentally conscious consumers wanted vehicles that did not rely on fossil fuels. But early electric vehicles had limited range and were not performance oriented. So orienting a business around the problem they solve or the people they solve it for provides us a framework to understand exactly what part of our product or service is so appealing. And this is going to be extremely helpful in crafting compelling copy down the line. Let's look about how we can go about finding this sort of framing for our own product or service. Your first task is to pinpoint the primary benefit that your product or service provides. This isn't just about what your product does, but how it makes your customer's life better, easier or more enjoyable. This kind of dives into what I was mentioning earlier. One of the pillars of sales is to sell the benefits and not the features. Most people don't want an iPhone because of the 12 megabixl 1.9 aperture camera lens. Instead, people are drawn to taking professional looking photos with just their phone benefit. So instead of diving deep into exactly what your solution does, you want to have a strong understanding of what problem is solved and why it's important. This is very often what we're going to want to stress in our copy. The pinpoint of our audience, so we can portray ourselves as the solvers of that problem for our niche. So here's an exercise for you. List the features and benefits. Step one, write down all of the features of your product or service. Step two, next to each feature, lists the direct benefit that it gives to your customers. Now, step three. Identify which of these benefits is most appealing to your target audience. Now, knowing your audience is crucial. You need to understand not just who they are, but what their day to day challenges are, what motivates them, and what solution will speak directly to them. So for this, the most effective exercise is creating customer personas. This can be through market research or even what you think that your audience is right now. This can and will change over time, so don't stress too much about getting it right. So build detailed personas that represent your typical customers, and this should include a lot of things like demographics, aspirations, pain points, et cetera. And we'll cover this in more detail in another lesson. Next, a compelling offer directly addresses a specific important that you articulate this problem clearly in your outreach so that when your target audience reads your message, they'll feel like you truly understand them. The exercise that works best for this is a problem statement, right? A clear and concise statement of the problem that your product or service solves. For example, busy professionals and business owners struggle to convert as much as they would like on cold Email. Once you've defined the problem, you need to position your product or service as the best possible solution. This involves differentiating yourself from competitors and highlighting exactly what makes your offer unique and valuable. For here, the best exercise is for you to craft your own USP or unique selling proposition. So first, compare your product or service with what your competitors offer. Then identify what makes your solution better or different. Then craft your USP statement that encapsulates this difference. Now, before finalizing your offer, it's important to validate it with your potential customers. This step ensures that your understanding of the problem and effectiveness of your solution actually aligns with the real world expectations. Now, here is where a minimum viable product or MVP comes into play. Now, this is essentially a basic or simplified version of your product or service. Once you create it, you should offer it to a small segment of your market. Then collect feedback and adjust your offer based on the actual user experiences. But let me go on a quick tangent about MVP because this can really be one of the most crucial things in business. Regardless of the product or service that you have, it might be a good idea for you to start doing outreach before that product or service is even set up. This is all to simply validate the reaction of the market, because we idealize our visions of the world so much that it's easy to fall into a trap, putting a colossal amount of effort before even knowing if people want our product or service, A to be ultimately frustrated. This actually happened with my first attempt at starting a marketing agency. So take it from me. Now it's time to synthesize all of the information into one compelling offer. This is the culmination of your understanding of the customer, the problem, the solution in real world validation. So your final exercise is crafting your offer statement. My product or service helps target customer overcome specific problem by unique solution. The key to this statement is that it's simple, direct and resonates with an emotional or practical need of your audience. As you have seen, understanding your offer and what your solution brings to the market is crucial. By following this framework, you can not only craft an offer that meets the specific needs of your target market, but also you can position your business for success in your outreach. This offer will serve as the foundation of your marketing efforts. It helps you communicate effectively, but more importantly, you resonate with your potential customers. 6. What Even Is Outreach & Why Use WhatsApp?: Throughout the course, we're going to discuss how WhatsApp can be leveraged in different ways to help a business and its marketing. Perhaps the most important aspect of a business, though, is customer acquisition. And in this section, we're going to cover the form of marketing in which I think WhatsApp is best suited for Cold outreach. Many people hear the term cold outreach, and they feel a bit hesitant. Reaching out to someone who has never heard of you or your business can seem daunting. And yes, there's going to be a lot of rejection. Once you understand the core principles of cold outreach and how we can use WhatsApp to streamline the process, it quickly becomes much less intimidating and exponentially more powerful. Cold outreach is pretty self explanatory. It's the process of reaching out to cold leads, leads that have never interacted with your business. These leads are often at the very top of your sales funnel. There are people who don't know about your brand yet and have shown no direct interest or buying intent. Because of that, cold outreach sometimes has lower conversion rates if you rely on those more traditional methods. However, the cost and scalability of cold outreach is much higher than other methods. Here is a caveat though. This form of outreach is especially useful for those running a service based business, as opposed to a product based business, unless that product is very specifically marketed towards a specific demographic. This is because we're going to target very specific customer avatars. And our conversion metric will never be sales. Instead, it'll be scheduling a call with them. It's similar to cold calling in that you probably don't want to sell T shirts over the phone. You want to go for something more mid to high ticket. Certain products can work for sure, keep in mind what sort of strategy that is. So why is cold outreach so effective on WhatsApp specifically? Is because everyone checks their phone. And for the most part, they're only receiving messages from their contacts or from people who they know. Think about how you act. You most likely check your phone tens of times a day, if not even more. And typically, you expect messages to be from friends, family, or coworkers. When a well crafted relevant message shows up in this space where your guard is lower in you're much more likely to click it and read it as opposed to if you were going through a sea of promotional emails or if you were scrolling on TikTok. This means that messages on Whatsapp are not like emails, where people get tons of spam and irrelevant emails and things that they signed up for ons ago. It's also not like Instagram, for instance, where DMs from strangers show up in a completely different tab, one that people often don't ever check. By doing Outbound through WhatsApp, we're in their messages next to their friends and family. And if we're delicate about our strategy, this can lead to insane results. In fact, WhatsApp campaigns have open rates of 70 to 98%. That is insane. Response rates are also multiple times better than email, DMs, or other forms of outreach if done well. In many ways, WhatsApp is just OP. Delicate is the key term. Easy to overdo it and come off as spammy if you're blasting in personal messages. The real magic happens when you personalize your outreach, which we're going to talk a lot about. Unfortunately, softwares haven't paid as much attention to WhatsApp yet as they have for emails or even Instagram. So the tools that we have at our disposal for outreach aren't as refined. This does mean, in a way that people are less desensitized to outreach on WhatsApp. And as we said before, their guards might be even lower. But for any software engineer watching this, I definitely use a tool like ems, but for WhatsApp. I invest. However, I'm going to teach you how to squeeze all of the potential of the software that is available and even how to get around the features that they're missing with some sneaky tactics. Another reason why WhatsApp is so ideal for cold outbound and outbound in general is that it capitalizes on a phenomenon that has a huge upside for marketers. Timing is crucial in marketing. If you can quickly respond to a lead's interest or question, then you dramatically improve the probability of them becoming a customer. Being so personal and something that we check often, WhatsApp is perfect for this. Harvard found that there's a factor that multiplies businesses revenue by seven. That factor was reaching out to people within 60 minutes of them interacting with the business or showing interest. But really, the gist of this study is that you have to respond as quickly as possible. Ideally, within the first 60 seconds. If you know anything about sales, then this makes sense, because most people buy emotionally rather than rationally. Also, in an attention economy where everyone is bombarded with stimuli, it's important to stay top of mind. Now, while our first message when doing cold outreach will be well, cold, and the fact that they have not yet to interact with our business, the fact that we'll be using automated responses will be key in ensuring that we can respond within 60 seconds. Not only that, but because we're using such a personal medium, the likelihood that they're going to see and open this response are much more higher than if we were to use email, for example. Not only that, but because we're using such a personal medium, the likelihood that they'll see said response within that time frame is much higher than, let's say, with email. Quick automated responses can serve as the hook to keep conversations going. Once the potential lead engages back, you or your team can then step in for a more personalized conversation. Be able to answer any questions or address any concerns in real time. This combination of automation plus personal interaction is what the strategies we'll discuss will accomplish. Also, once the messages get to a point beyond the automated sequence, the fact that we're using WhatsApp will allow you to respond to these messages in time, which will all lead us to capitalizing on this phenomenon without having a huge sales team. The results from the Harvard study mentioned usually sound daunting because it sounds like you need a massive sales team. But here, we can replicate the results by having just one or two people that are focused on outreach. There's no need for a huge call center or an army of email reps. A well structured WhatsApp pipeline can achieve similar or even better outcomes. By using WhatsApp effectively, you not only increase your open rates, but you automate customer acquisition through a very personal channel. 7. Your Outreach MVP: Close Clients With Nothing: We're about to get into the nitty gritty of how to set up automated messages and sequences on WhatsApp. But given we just discussed on how we can validate our offer generally, I want to discuss some things that have saved me a lot of time. If you didn't skip said lesson, then you know that an MVP, a minimum viable product, is something that we can use to test our assumptions on a market. However, an MVP is something that you can also create in other areas of your business as well. For instance, for an outbound process or system like we're trying to test here. Instead of going through what can be a pretty tedious process of setting up your WhatsApp API and your Facebook business account and getting a VA to compile a lead list for you, you might want to start out with a WhatsApp outreach MVP. So what would that look like? Well, let's start with the lead list. As we're going to see, a lead list is a list of people who match your ICP together with their contacts. There are countless ways of compiling s list, and we're going to go over the most efficient. But if you've ever heard about lead generation, this is mostly what it does. You can use AI, freelancers, ads, or other lead scraping tools to compile and create these lists. This, of course, is super useful because you can target your target demographic in mass and in a personal way by sending them messages. Now, these methods cost money, but more importantly, they take time. So what are alternatives to this process? Most simple alternative, which you're probably going to be pretty reluctant to at first, is using your contact lists. Your contacts who you already have on your phone, are the ultimate set of beta testers, and they have a super high conversion. You could have them look at the message you're going with, read through copy, et cetera. It's hard to generalize this to all situations because I don't know if you're buying this course to market your own business, to help a client or if you're just starting out. But I do believe more likely than not, you're going to be able to use your contact list to help you out in some way. That's to test, validate or even begin to build your own brand. Let me give you an example. When I first started Utomi around four years ago, I created a course, and it got zero traction because of how Utomi works. For days, no one even arrived at my landing page. Because of that, I eventually sent my course to all of my contacts on WhatsApp with a promotional link. And immediately, I got sales. Of course, they all came from my family and friends, so it's not necessarily a reliable outbound system, but it did many things for me. It got me traffic and eyeballs, reviews and social proof, and it made it so that the course could eventually become the best seller as it did. Essentially, you already have a lead list day one. While it might not match your ICP perfectly, it can still pay you dividends in different ways. Another way to skip the lead less creation process is by using a database. This depends a lot on the niche that you want to target and what your ICP is. But for some industries, it can really be amazing. For instance, when I first started my agency, I targeted coaches exclusively. Luckily, for me, there was a good amount of coaching databases out there that I could access. The one that I found being most useful to me was the ICF directory, and that's the International Coaching Federation. It's basically a certification body in which many coaches in the United States and around the world apply there to get their license. And so, and on their website, they have a database of all of the coaches that have done this. Their ICF accredited coach. There on their website, which was easily accessible, I had access to over 10,000 leads that met my ICP. It was basically heaven. Each profile had the person's name, contact information, their coaching specialty, and even a little bit of information about them and their business. This means that you're able to personalize and tailor your messages directly to them. In fact, that's exactly what my NVP outbound strategy was. I'd cold call each one of them, and if they answered, I'd give them my spiel that had some wiggle room for personalization depending on what information I. They didn't respond, then I would reach out through WhatsAp. So before you set up the infrastructure to acquire a massive amount of leads, it's going to be a good idea for you to go ahead and do some research yourself and hopefully find a database like the one that I used for your niche. And by reaching out to these people, you can get a lot of information. This will let you see how your niche reacts to your type of outreach and what kind of messaging strategies works best. Now, how do you actually send these messages? Well, we are going to dive very deep into automated messaging through WhatsAp. However, again, this is a process that does take time and money in some situations. Like I said before, you have to set up your WhatsApp API and even create a Facebook business account. These are all things I'll show you how to do. There is a very clear MVP to this process, and that's sending the messages manually. This might sound tedious, but it could be the right process for you. For instance, depending on the scale that you're going to be reaching out to people on, then manual messaging might be the best way to go. Why? Well, as I said before, I used to cold call leads that I found on the database, and if they didn't answer, then I'd use the information I saw on their profile to create a personalized message directly to them. Sending these messages manually allowed me to personalize every message I sent out. And of course, this led to a much higher conversion. Writing these messages manually doesn't mean that you actually need to type them out each time. In my case, I had a template that was saved in my phone as a shortcut. You can do this in IOS, for example, by going in settings, then keyboards, then shortcuts. And then you could set a shortcut, which you can just put in a few letters, say LL. And then that message could then be associated with something else. And this message it's associated with can be your template. And this can save you hours in the long run. It works in the same way that when you type OMW on your iPhone, sometimes it autocorrects to on my way exclamation point. Within this template from your shortcut, you can simply customize your message to each person. So add their name and whatever other personalized information that you want to include. Essentially, there are three ways we can find MVPs for cold outreach on WhatsApp. First, before starting a whole marketing campaign, you might want to validate your offer with your contact list. This can also be helpful to get testimonials and social proof before doing your outreach. The next step from that would be to access a database which somewhat matches your ICP. So you don't have to invest in a software or talent, and you can see your Niche's reaction. Lastly, you should send out messages manually when you're first starting out because this allows you to personalize your outreach to each lead, which, in turn, will increase your conversion. So don't be overwhelmed by all the stuff that we're about to cover because there are MVPs along the way for each one. Now, let's dive in how to automate reaching out to infinite leads. 8. Use AI to Find Countless Leads (Apollo Walkthrough): Easily, one of the most tedious and time consuming tasks when it comes to marketing is actually finding the people that we want to reach out to because we want to make sure that we find people that actually match our ICP. So our marketing efforts aren't just in vain. So oftentimes that leads us to look in places where our ICPs are often hanging out. And these can be many places. It can be online through social media, or it can be in person at some events. Now, when searching for leads through this way, we can find people that match our ICP quite well, but it takes a lot of time to actually reach out and make these connections. Now taking this a step further by looking at individuals online or in person, we can go to places online that make them our leads. Now, we can take this method a step further. Now, instead of doing this work ourselves and manually looking for the people and qualifying them and making sure that they fit our ICP, we can use a software to help us with this. And that software is Apollo dot. Apollo is phenomenal for finding leads and accounts that perfectly meet our ICP because we're able to filter our ICP within the software. Features that Apollo gives us are actually kind of crazy. But let me actually show you how you can do this and use it yourself to form a Target account list or even to get individuals within the accounts to reach out to. Alright, so we're here in Apollo doo, and the software is completely free. You can upgrade and get some more features with paid plans, which I'll show you what you can use with those as well. But with the basic features, it's free. So you can go ahead and download and create an account right now. This isn't sponsored. Alright. So first thing that we want to do when we're here, you can either go to companies or people. And in our case, I'm just going to go ahead and click companies because when we're looking at individuals within accounts within these companies, it's oftentimes that their positions can change. And if we are compiling basically a CRM, a lead list, then we want to stick with the accounts themselves because those are never going to change. We're going to have our accounts, the companies that will always forever meet our ICP as long as it stays the same definition. So, now that we're here in the companies, what can we do? How can we filter this to actually get those accounts that meet our ICP? So there are so many ways for us to actually go ahead and filter this. One of the first ones here, account location. So if you're working in a specific demographic or a specific geographic area, then you can have that right here as a filter. Then you also have a number of employees so as you see right here, there's so many that you can filter this. And if none of these predefined ranges work for you, then you can go ahead and put in a custom range. So as we are doing this, we get to see basically how many accounts are going to be in our filter range. So right now with simply just an employee's filter, if we do one to ten employees, that means we are now narrowed down to 13.9 million accounts. So let's just go ahead and stick with this one to ten and move on. So the way that Apollo works is that it has its database of accounts and individuals, and it's linked with LinkedIn. So basically, most of its searching is going to be done by applying their filters to LinkedIn. And therefore, it's going to be filtering down all the people on LinkedIn with their accounts or individuals that basically fit the data that you are putting into the software. So now going on from employees, we have industry and keywords. So if we click down here, we have so many industries that we can then filter this down. There's really so many that you can choose from just this list, and then you can also type in if you have a specific industry that you're working with. Here, I'm just going to put information technology and services. And then you can also do some keywords that are going to be associated with the account. So if they work in kind of a specific subsector of whatever industry that you're working in, then you can put in that keyword there. But for now, for our sake, examples purposes, I'm just going to go ahead and keep that empty. Now, these next ones are especially cool. You have a buying intent filter here, which is obviously going to be something that can be quite useful to you because if you want to have people with high buying intent, that's probably going to be helping your efforts a lot. This one isn't going to be integrated with Apollo. You're going to have to go through an external means to do this, but By intent is an interesting one, to say the least. And moving on from that, we have website visitors. And this one is also quite a fun one because you can integrate your website with Apollo, and basically, it's going to be telling you who's visiting your website. And if you're going to be getting a lot of viewers to your website, then you can then filter it and see only the accounts that are the ones that are viewing your website. So this is going to essentially help you prioritize those accounts in your TAL to see who are at the top of your list that you should be paying the most attention to. There's really so many filters have technologies here. If you want to go ahead and put in something specific that works basically along with what it is that your offer is, then you can put that in here. You have revenue, which is another really fun one, because if you're working at a certain price going and you know that you need your accounts or your ICP has to be making between some kind of revenue range, then you can be putting that in here. I'm going to put in 500,000 to 5 million. And there's even a funding filter that you can put in here. So you can see what stage in their business are they. You can have SDS. You can have Angels, Adventure, Series A, B, C, D E. It's so much filter. And if your offer potentially replaces some kind of individual within an account, then you can even put that here with the job posting. And that's not the only example that you can use to use this job posting to filter down. And scrolling down, we have signals, which is another really fun one because these are stuff that you don't have to track yourself that you can see with Apollo. So if they have a new partnership, new awards, cutting costs, as you can see, this can help you in your marketing and targeting them, but it could also help you in your personalization when it comes to actually speaking to them and reaching out to them and creating a personal connection. So with this signal, I'm going to put in rapid growth. Right here at the bottom. And now let's look at how many accounts this has actually generated for me with all these filters. I have rapid growth. I have the revenue 500000-5 million. And then we have the industry is IT, and the number of employees are just one to ten. So this is going to be small companies that are basically experiencing rapid growth and are making quite a bit of money. And if we look down here at the bottom, we see that there's 521 accounts that fit our list. This wasn't the most specific filtering I could have done, but it also wasn't extremely broad. And it still resulted us in 521 accounts. That's quite significant, and that's something that we could do a lot. What we're able to do with all of these accounts is actually click on them and get more information. Now, within this account, we get to see all this information. So we have to see a overview, so basically keywords, what essentially it is that they're working in. We could also click on them and go to their LinkedIn page. But one thing that is going to be especially helpful with us is seeing all the individuals within this account on LinkedIn. So what we're able to do is then look through this list and see the people who is going to be best fit for us to reach out with and actually gain a connection to within that account so they can champ now, the next thing I want to show you is actually going through and searching for individual people instead of the companies or accounts. As I said, I recommend that you go for the accounts and then look for the people within the accounts. But if this is something that you want to go ahead and look and explore yourself, then I want to show you basically a few things that I think are going to be quite useful for us. So like it was before, we can still basically filter them with, you know, a number of employees and even save my search from the companies. We have one to ten employees. IT within 500,005 million of annual revenue, and the signal here is still rapid growth. But now that we are looking at the individual people, there's a couple more filters that we can then implement to help us in the search. So the first one I want to show you is email status because we want to make sure that we are actually getting people that have some verified email, so we're not going to be wasting our time and wasting our efforts this. So prior to selecting this email status, we see down here that 3,089 people are basically fitting in our search. So if we now select verified emails, then that number goes down to 1,657. Luckily, it didn't cut down too much. So the next thing that we can then do from this is go to job titles. So here, basically, if you want to reach any specific person, say, head of marketing or the founder, the CEO, then you can go ahead and do that here. So if you're looking for a CEO or a founder, you can just type that in here. CEO. And now from that list, we have went down to 151. And if you're going to be looking for, like, you know, the CEOs and founders, I would be putting in more basically names here that could basically mean the same thing, because it's going to be looking for these exact words in their LinkedIn profile. And someone could be a founder but not have CEO, or they could have both. But basically, if we put this, then we get to see how that increased. It went from about 150. Now I put founder to 277. So essentially, including in the most words here that can describe who your ICP is, who that person that you want to reach out to is going to help you. But there you go. This was a quick overview of Apollo and one software that I think can be extremely helpful in your ABM efforts. 9. WhatsApp Business Is OP - Here Is Why: Now, there's no point in marketing our business on WhatsApp if we don't have a WhatsApp business profile to go along with it. But why do we even need this business profile? Why can't we just use our personal one? There's a bunch of reasons for this. But the first one I want to mention relates to credibility. People get enough of random messages from brndom people, oftentimes trying to scam them. So people already have this natural guard up to these random messages that they're going to be receiving. So because of this, we have to take every step that we can to mitigate this risk for our leads. And the first and easiest step for us is setting up a verified WhatsApp business profile. Now, yes, the credibility is a super important aspect, but there's still so many other tools that WhatsAp Business gives us, so we can increase our conversions and increase our sales. So I could just talk to you about it here, but I think it's going to be much more effective for me to actually walk you through the entire process. From setting up your account to actually implementing the tools that WhatsAp Business gives us, so we're able to increase our sales. So I'm here on the app store, and I just typed in WhatsAp Business. It's both on IOS and on Android. So we have the app right here. Let's click it. And let's go ahead and download it, and then we'll get back to each other. Okay, now it's actually downloaded. So let's open this up and get started. So now you're going to want to type in the number that you're going to want to use with this. So now we're here at the first step of actually setting up our profile. Go ahead and fill these out, put in your business name. I'm just going to go ahead and put founders focus for our example business. Then just go ahead and select your business category. And then we're going to move on to adding a picture. So this picture should obviously be the logo of your business. And one thing to keep in mind is that this logo is going to be in a circular frame. So you're going to want to make sure that you crop it to actually fit it, so it's not just being a little awkward, say, it's a square trying to fit into a circle and you have awkward spaces. It's not going to look nice. So just make sure it looks professional and it looks like it's supposed to be there. Then when you're done with that, we're just going to click Next. So now we're in our Tools dashboard. But before we explore anything, we're going to want to continue to actually build our account. So go ahead and click Profile. See, now that we're in profile, we see so many things that are not filled in. We have our address, website, business description, business hours, email address, catalog, all these things. And for your case, you're going to want to fill in all of now, say you're an online store and your address doesn't really matter for your customers because they're not actually going to be visiting a brick and mortar store. In this case, you still want to put your address because this is all about building credibility and building trust with our leads. Because when they click our profile, they want to see enough information about us so they can trust us and they can verify that we are someone who is real and we're not someone just trying to scam. So provide as much information as possible. You can even add your website. So if you're marketing them through WhatsApp, then you can have them click on your profile and visit your website where you're going to have much more information about your offer and what it is that you're selling. But one super important one that I want to point out is business description. So let's go ahead and click on this, and I'll tell you a little bit more about what we should have. Business description is going to be limited to 139 characters. So it's not a lot. And this business description is going to be the first thing that a prospect sees once they click on your profile. So, you want to have a description that speaks directly to them. This should be your USP, your unique selling proposition. It should be a short phrase that clearly communicates the value that you provide to your customers. So say with founders focus, we help entrepreneurs scale. I'm just going to write a quick USP just to give you a little example. Alright, so here's my USP. I said, personalized coaching that combines 20 years of industry expertise with a proven data driven approach to double your revenue within a year. Guaranteed. So I just came up with this one on the spot, and honestly, this one's a little wordy in itself. You're probably going to want to have something that's even more short and to the point than this. So I'm just telling them what it is that I do personalized coaching. So I'm going to be working one on one with you. And I assert my experience. I said 20 years of industry expertise, and I give them something that is clear value to them in stating that I will double their revenue within a year, guaranteed. So, this one is going to be super attractive for my prospects for people want to maybe work with me, want to hire someone that's going to help them grow their business. Seeing a statement like this is going to be something that will inspire them. So I think this is a pretty good one. I'm just going to go ahead and click Save. Now, business hours. So let's go ahead and click this and see what we can do. So, we're able to open for selected hours, so we can go and edit each single day to have specific hours for each day, or we can always open depending on how you have your business setup. Or you can have by appointment only. So so the way you have this setup is obviously going to be dependent on your business, but the way we have our business hours selected is going to be a little important in the future stages when we're going to be setting up automations for when people are going to be contacting us, say for customer service purposes. For this example, I'm just going to go ahead and click Always open and click Save. Now we have a couple more things that we can add. So number one is an email address. So obviously, this is going to be one that you want to have added just for the same purposes as earlier. Not only is this going to give you more credibility with the people that you're working with, they see that they know more about you. They have a full profile on you. But also, if people want to actually reach out to you on your email for whatever particular reason, they have that there. You really just want to reduce the friction with your customers as much as possible. Give them as many ways to reach out to you as possible and really don't restrict their options. Now, next, we have the catalog. And depending on what your business is, this one is a quite interesting feature. So let's go ahead and click on manage. And I'm going to click on Add New Item, and we can see what we can do here. So here, we're able to just add what it is that we offer for our customers to see. So in my case, because I'm a coach, I'm going to put one of my coaching packages. So as you can see here, I filled all this out, and I put Founders Starter Journey as the name of this made up product. And the first price here set at 3,000 is the original price, and below it is $2,000, which is a sale price. So this is my product on sale for $2,000. And this is something that I recommend you using sparingly because it's true that humans like sales. They like to feel that they got a deal on something. But using this too much can really just decrease your credibility. If it's clear that you're just using this as a tactic and you're not actually having a sale that's going on, then it's very often that your prospects will really see right through this. So it is a good tactic to use here and there, but just don't overdo it. Then I put a short description here. I said, one month one on one coaching boot camp to reinvigorate your business. It's short and simple, and we can go ahead and add a photo of your product. So depending on what it is, in my case, it's not an actual physical product. So I would just put, you know, a random picture, maybe someone else, a business owner that's maybe looking confident to kind of just communicate the value that my product gives. Then we can go ahead and click below it and we can see that we can add a website. So in my case, if this is what I'm selling one month one on one coaching, then I would probably put here the link to wherever it is that they can actually buy this from. Or a little more realistically, if I actually were to do this, this would probably be the link to scheduling a call with me. So I might not list the actual price of what it is that I do, but I would still have a description, and then I would just say that they can get on a 15 minute call and we can discuss it and see if it's a good fit for them. That's really it when it comes to your catalog. It's super simple and something that can be a real benefit for us for our prospects that are just going to be clicking on our profile and looking through. Okay, so now that we have that setup, let's actually back out of this and move on to the next really important tool. Now, this next feature is like your digital doorbell, because it enables your customers to be able to contact you directly. And what it is is a short link. So let's just scroll down here. We can find it right here under Reach More customers, and let's just click it. So when your customers click on this short link that you see right under founders focus, they're then going to be able to basically get into a chat with you. And as you can see right here, we can have a pre filled chat. So in my case, I'll put some message that communicates that they're interested in my coaching. So I just typed it out there. Hey, I'm interested in your coaching program. Because if they're clicking on our short link, then this is probably the case. They're probably going to be interested in whatever product or offer it is that we are selling. So really, it just reduces the friction for them. So they don't have to type anything out if they don't know what to say, then they have that message, and they're able to just click Send and get into a chat with me. Now let's move on to our automated messages. So if we scroll down, we see messaging tools here. We have a greeting message, we have an away message, and we have quick replies and labels. So our greeting message, let's click on it's going to be quite self explanatory. It's going to be greeting new customers who are coming to our profile. Now, for our away message, this is going to be for when our potential customers are messaging us, but we're closed. So in the business hours that I set earlier, if I were to say put nine to five from Monday through Friday, every other time besides that would be away, and they would then receive this message. So it should provide reassurance and clear communication as to when your customers can expect a response from you. So your message can be as simple as, thank you for messaging founders focus. We are currently closed, but we're going to get back to you as soon as we possibly can. Next, we have quick replies. So quick replies are just custom messages that you can set up that are going to be like responses to very commonly asked questions. So say, you get a lot of questions about, like, what are your store hours. You can then just set up right here, click that plus, go to the shortcut and type in whatever you want to name this shortcut. So say hours. And then that message is then going to be auto filled. It's kind of like how on your iPhones, when you type OMW on my way, it always autorocks to actually sing on my way. So that's what these quick replies are like. Now the next thing I want to show you in this is actually the labels. So this is where you're able to just organize your chats and your leads. So this kind of works as its own kind of CRM. So you can create all these different labels, whatever you want. So say in my case, I have different leads that are going to be in different steps of the process. So say I have a two sales call model. And I have people that are going to be before, pre that sales call, right? They're going to be completely basically, let's say, let's call them warm leads. And then after that, we have people that have completed their first sales call and are then waiting to get onto that second sales calls with me. So I'll have a label for that. And then finally, we can have that second sales call, and then I'll have that divided into say, people that have made a decision, and they are currently a client of mine to people that are still thinking about it and meaning that I still need to follow up, maybe give them some more information or that last bit of kind of credibility that can really close it for them. So these labels can be quite effective in organizing everything for you. Now the next one that I want to show you is going to be something that we can achieve with our other softwares that we're going to be using and get a little bit more detail on them. But this is still something that is worth seeing on the WhatsApp business in case that you don't want to go ahead and use all those softwares that we're going to be going over in this course. And that is the broadcast feature. So this is a feature where you can send out a mass message to all of your contacts at once. So to do that, we're going to go into settings, and we are going to go to Broadcast list. And then we're going to click New List. And then here with all the people that you have, you're basically going to add them and select them, and you can create this broadcast list. So it's going to be a list of where this message is going to be sent. Now, once you create that group, you're able to then create your message. And the key thing here in creating your message is you don't want to make it seem like it's just a message that's been sent out to everyone. You want to make it personalized because non personalized messages will almost guarantee you to not get any results from. So instead of just saying hello everyone, actually identify people by their name. You can actually do that in the WhatsApp Business app. You're able to put brackets and then put name, so they're actually going to be identified by their contact, by their first name and the contact. These are going to be super key in boosting your engagement because you can add a bunch of things to them. You can add media to them. You can obviously add text, and you can add documents as well. Say you're not even trying to sell anyone anything, and you just want to give them some value, something of yours for free. You can then send them this document. Say you're sending an e book with ten different lessons that you've learned within your niche that you want to share with your prospects. Now, another thing that you can do on the WhatsApp Business app is over here on the left of your screen, you can click on Updates. And this is essentially the exact same way that Snapchat stories work or Instagram stories work. You're able to just share things from your camera room, share what you're doing at any given time. So this can be super helpful in communicating to your prospects that, you know, you're just a real person, and you're just like them, and you can be sharing different things. So you can be sharing stuff that is not related to your business at all. So just your day to day life, or you could be sharing stuff of value to them. So this is just a really good way of keeping your audience engaged and keeping you in their front lines. Now, there you have it. This was just a short little rundown of what's at business and the main tools that it can offer us and help us expand our business. 10. Use WANotifier to Message Your Leads Automatically: Now in this lesson, I want to show you one of my personal favorite softwares that can help us with our WhatsApp marketing. This software allows us to do a couple of things great. Firstly, we're able to broadcast messages to all of our contacts at any given point, but they don't only have to be in WhatsApp. We're able to import them from a CSV list and then send out these broadcast messages. And along with these messages, we're able to get key statistics regarding them. So we're able to see delivered rate. We're able to see open rate, and we're even able to see clicks if we included any kinds of links with these messages. Now, the name of this software is called WhatsApp Notifier. Now, let's actually get into the software so I can show you what it's all about. Alright. So here I am in the WhatsApp Notifier dashboard. Now that we're here, the very first thing that we're going to have to do is actually add some contacts to our dashboard. So you're going to want to go ahead and click Contacts here and we're going to click Contacts. Just because I created this account right now, we're able to see we don't have any contacts. So the first thing that you're able to do is add them manually. So as you can see, I click Add New, and it gives us all this thing that we have to fill out. So we have to put in their name, number make sure that they're actually subscribed contacts because if they're unsubscribed, then they're not going to be able to receive any of the notifications from us. So we can do all of this, or we can do this in bulk with the import option. So here, it gives us the option to import a CSV file. But before you do that, you're going to want to click on this how to button here because it requires a very specific format and putting it in. So basically, from reading through this, you're going to see exactly how they want it formatted, but I'm just going to give you a quick little overview of how it should be done. So I'm going to go here to an example lead list that I created. So as you can see here, it's first name column first, last name, phone number followed by status. So with the phone numbers, they're actually supposed to be zero spaces between them. And if they have a country code, which everyone should, it should come without a plus sign. So this person here is from America, and I took out the plus sign. So it's just one, six, two, six, seven, you know, you see how it is. There's no spaces. So that's exactly what I'm going to do with all of the rest of these. So now I've actually formatted all the phone numbers, and now we have to fill out this status call. So in order for these to actually be sent out, it has to be the case that they subscribe. So we have to make sure that that's the case and then enter subscribe here, and you're able to then just drag this down, and it's going to autofill. All of them. So once you have this completed and formatted correctly, you can then download it as a CSV. So now, once you have that done, you can then take in this spreadsheet and then put it in right here. And then we'll click Continue. So as we see here, we just have to verify, make sure that all this is good, that it's actually mapped correctly with what the columns are. And as we can see, these are all good. So then we're just going to click On Import. So now we're able to just click Done, and they are all imported into our default contact area. So now what I want to show you is to go over to message templates that we have here. So go over to message templates. So here at message templates, what we're able to do is add a new message template. So this is going to be a message that is going to be able to be sent out to all of our contacts. Now that we're here, we can just name this template anything. Let's say I'm going to put it as First Broadcast. This template name is only to be identified within the actual software. Our prospects aren't going to be seeing this. So we're going to select marketing, and then we're going to scroll down so we can actually edit this as to what our prospects are going to be seen. You can add in a header, if you want. It can either be a text header. So as you can see in the preview right here, it's just going to be some bolded text, or you can add media. So this can be a picture, maybe highlighting your products or highlighting your service or you. Or we can just go with none of it and it just be a plain old message. So let's say this message that we're creating is just a value message. So we're not actually trying to market our services or sell anything to our prospects. We're just giving them pure value in this. So let's go with the business coach example. And I'm just going to go ahead here and create an header, and in the header, I'm going to have something appealing, something that's going to be grabbing the attention of my prospects to make them click it. In my case, I'm just going to say top three business mistakes. Okay, so I even just reworded it to make it even more appealing and even more provoking. And I said, top three mistakes that are killing your sales. So, that's my header. And then in the body, I'm just going to put three example topics. So now I just put in three little phrases that have nothing to do with my header, but, you know, this is just for example purposes. And below this, we also have an option for a footer. So this is right now sent via Whatsapp notifier.com. Obviously, you probably don't want to entail this or have this in your message. You can maybe put something funny depending on, you know, your tone and how you like to speak with your audience, but me, I'm just going to get rid of this. And then you can also, if you want, add a button. So this button could be something that leads to maybe your website or leads to a product page or leads to a scheduling page. Just for an example, I'm going to have it lead to a website. The type is going to be visit website, but the button text, I'm going to put, let's say, grow your business. And then the URL would be basically a URL to scheduling a call with me. So then once you're done, you're going to click submit for approval. And WhatsApp is going to have to approve your message. So this is going to actually be sent to WhatsApp. This isn't WhatsApp notifier going to be the one approving it. It's going to be sent directly to WhatsApp. And as it says here in this note, it's going to take 30 minutes to about 24 hours to actually get this approved. In my experience, it's much closer to 30 minutes than it ever is to 24 hours. So now let's move over to notifications. So the notifications are where you're actually going to be able to send out these templates. So under the title, I'm just going to put what I had before, and that's top three mistakes that are killing your sales. So then we're going to select marketing and then come down here to contact list, where we are going to select our default contacts. So, this one is actually what we uploaded in our CSV file where we uploaded our lead list, this is all the contacts that were there in that list. So we select it, and we are going to exclude the tags that are in there, and then we get to choose when we're going to send it. So we can send it now or we can schedule it for some other later time. Say, we're doing this in the middle of the night and we want our prospects to actually receive our message in the middle of the day. So I'm just going to click, send it now, and then I'm going to select first Broadcast. This was the template that I made. And as we can see right here, it's right here, top three mistakes that are killing your sales, and three very important points. Now that we have all this filled out, we can then click Save and send. So right now, the status is still in sending. But I want to show you some key things about this that I think are really cool about WhatsApp Notifier. Like I said in the beginning of this lesson, one really cool thing about this is that they give us so much data to work with. So we're able to see the specific notification. This is the one that's titled top three mistakes that are killing your sales, and we get to see all the data behind it. So we get to see that there was ten of them that were sent in this sent percentage. We get to see failed percentage, and we also get to see skipped percentage. So we see delivered as well as red. There all these times. And if we upgrade our account, we get to see even more things. So as you can see, with WhatsAp notifier, we're able to test so many things. We can send the same kind of broadcasts to two different contact groups, and we can see their percentages and see which one performed better. So we can split test them. We can have different headers, maybe different text, depending on that desired action that we're trying to reach, we get to see all of this. Now, the final thing that I want to show you are the automations that you have on WhatsAp Notifier. These ones, for the most part, are really all the things that I went over in the WhatsAp Business app walkthrough but one thing that can be nice about doing it here is that you have one place that all of this is consolidated and one place that you have all your analytics, all your information that you can see and then optimize it. Alright, there you have it. This was a walk through of probably one of my favorite softwares that we can use to help us in our WhatsApp marketing. One thing that I really like about this, aside from all the analytics and data it gives us is the fact that we can use it quite easily without any code. So many WhatsApp integrated softwares out there that can help us with marketing have to do with all of this code that really makes it difficult for someone that isn't proficient in that. So using a software like this, WhatsApp notifier, allows you to get all these benefits out of it without having to go out and hire someone that knows code. Okay, that's it for this one. I'll see you in the next. 11. Use Manychat to Message Your Leads Automatically: There are three pillars in this course in which we're using WhatsApp marketing for. And those are cold outreach, lead nurturing and customer service. Now in this lesson, I'm going to introduce you to a software that has the potential to work in all three of these foundations. And that software is ManyCat. Now, the third party integrations that are available to us that can help us with our What's outt marketing are not that many. And even with ManyCat, some of the ways that it can help us in our marketing efforts are not the most clear. So in order to overcome this and have this be an extremely powerful tool for us, we have to be a little creative. Now, that's exactly what I'm going to show you how to do in this lesson. But more specifically, in this lesson, I'm going to focus on how ManyChat can help us in our cold outreach. Now, there are going to be levels to this, as I will show you because as I already said, we are going to have to get a little creative to use this in the ways that we are intending to B ManyChats main functionality in which it's super clear and we don't have to be that creative with, is when it comes to using it for customer support. But if you're trying to automate your outreach to the largest extent possible, then manychat can help us in this. Though, ideally, as we've already gone over it is going to be best, especially when you're first starting out and not working at a massive scale for you to be doing this manually, in order for you to be able to personalize everything. Alright, that's enough of the disclaimers. Let's actually just get into it, and let me show you how we can use ManyCat for cold outreach. Step number one is to actually get on menchat.com. And once you do, get on their function for Whatsapp and then click Get Started. Now, from here, just click Continue with Facebook. So now we're actually prompted to create a Facebook business account. You can see, I already have my own filled out and approved. But if you don't have one, then all you have to do is click this Down arrow and then select Create a new business account. So once you do, you'll just have to fill in this information. So your business name, your business email, and then your business website or profile page. So if you don't have a website already set up, then you can just put a social media to it or something like that. And then the country associated with your business, where you're headquartered in. But once you have all that in, you're just going to click Next. And here, it's going to ask you about a WhatsApp business account. And if you don't have one, you're going to select Create a WhatsApp business account. And then select next. So then, if you don't have a WhatsApp business account, then you're going to go through and fill this out. Now, once you put in your phone number, you're going to get a verification code. So put that in here and then click Next. And then from this point, just click Save. Now, click Finish. Alright, so now that we have our WhatsApp actually integrated with ManyCat, now it's time to go into our automations to see how we can use it for cold outreach. So the first step go over here to automation and select that, and then we're going to click New automation. Now, I mainly want to take you through all the things that Manichat can do and the way that we can set up these automations, so you can implement it to your own business. Now, for example sake, I'm going to go ahead and automate the same sequence that I already talked to you about. And that's a sequence that I use to reach out to coaches. So as I told you before, we are going to have to finesse our way in using ManyCat for cold outreach. Minichat doesn't allow us to just upload a lead list and send a message to all of our contacts. That's why I walk you through WhatsApp notifier in this course, because we can use that in tandem with ManyChat to automate this sequence. So for ManyCat, in order to automate it, we must have some kind of input from the people that we're reaching out to. So we can use ManyCat as the response and WhatsApp notifier as the initial message. So let me actually show you how these automations can start. So we see right here we have a statement first. So this is basically saying when this condition is fulfilled, then we will go on and do whatever next message the next sequence is. So let's look at the triggers. So I can click New Trigger. And we have two options here. We have WhatsApp and contact events. Now, you can look through these contact events, but they're not really going to be helpful when we are looking at WhatsApp from marketing. So I'm going to just go ahead and go to the WhatsApp section, and I'm going to click user sends a message for a trigger. So as I click that, I'm then going to click Detect specific words in a message. So what this is saying is if a user sends a message to us with a specific keyword, then it will go ahead and activate the next step. So assuming we use WhatsApp notifier for the first step, and we send something along the lines of Hi, name, I found your profile on whatever website, and I was reaching out to see if you had space for more clients in your schedule right now. All the responses that would then lead into a second message from us would be containing some keywords like, yes. I do have more space for clients. Another keyword could be, I do. So as I said, this is kind of part of our finssing because ideally, if we were using WhatsApp solely for cold outreach, we would have this just be if anyone sends us a message, then we will then activate the sequence. But now it's going to be detecting these two keywords, and I do. Now, I'll just click Create. So the when statement, the conditional statement is now active. So when this is satisfied, it's then going to move on to this next step, which is send a WhatsAp message. And just to show you if this wasn't here, I can click Delete, and then this is all the options it gives us. And the first step, I'm just going to click WhatsApp. So as you can see, right here, we can just type in our message. So now we can go ahead and put that second sequence message in this box. So I'll just paste it in right here. I'm writing because I specialize in getting qualified leads for coaches on autopilot. I saw you're not running, blah, blah, blah. So now, whenever anyone sends us a message on Whatsapp and that message contains the words, yes, or I do, this message is now going to be sent. And you also have a few other options here. So when you send this message, you can also click on and you can add a delay. So you can add a delay of however many seconds you want. I'm just going to be putting 30 seconds in between their response and hours. So once you have that selected, you can then grab this thing and then drag it up. So this comes before sending the message. And when it comes to the messages that are being sent to our prospects, you don't have to just limit it to text. You can also have some images. So if you want to send a little meme or be a little funny, depending on your style, you can do that. And, of course, the automation doesn't have to stop just there, you can click down here, and you can then drag this to then create another step. So let's go ahead and click WhatsApp here, and this can be a second message that you're sending. So instead of having everything in one large text, you can break it up. And this isn't a bad strategy that you could employ because it makes it feel more human. If you're sending multiple texts, it just gives it a more human feel as opposed to one large text. But of course, the text that you should be sending to your prospects on outreach shouldn't be too wordy anyway. But so we wanted to do something different. So I'm going to delete this WhatsAp message, and I'm going to drag this to create a new step, and we can look at a few things. So we can have actions, for example. This one is pretty cool because we can click this action, and then we can scroll down to live chat and click Assign conversation. So what you're able to do is then add your team members or even if it's just you, you can then click this and assign it to yourself or someone as part of your team. So what's cool about this is that the person that you're assigning can then get notified on their phone or whatever contact information that you put within Manichat and they'll know that it's up to them to then respond to whatever the person says. Going to be especially useful because our automations can only get us so far. As we discussed before, you're probably only going to be sending about two messages that are going to be completely automated, because at that point, you really do need a human interacting to then get that close or to get that sales call. Assigning this to someone is going to be quite useful. And then one final action that I would add is then click this, click Live Chat, and then mark conversation as closed. So after this happens, this basically ensures that any other time someone is texting within that same conversation, and they say any of these keywords from the beginning here, like, yes or I do, they won't resend them this message. If the conversation is marked as closed, then many chat will not be interacting in that message anymore. Now, in this case, having just one single automation works for us because our first message is sent on WhatsApp notifier, and the second one is being sent through Manichat. But what if you want to send multiple messages through ManyChat? Well, what you'll have to do is come over to automation. Click that, then click sequences. And I already created a test sequence for us to look at this at. So this test sequence consists of two messages or two automations. So let's look at them. First one. So basically, all this is to show you is that you can only have conditional statements, a one statement to start a sequence. And in our case, and using this for WhatsApp, we basically have to start these sequences, kind of predicting what our prospect is going to be saying. So like we covered in the first one, we were predicting them to say yes or I do to our question asking them if they had space for more clients. So because if they say no, then we don't really care because they don't fit our ICP. So your first message is predicting something they're saying, and then you are going to send a message following that. Our second message is then going to replicate that same process. You then have to predict whatever is they're saying in that next message to then send this reply from. So, as you can see, there's a lot of guesswork that goes into this. So really, your best strategy is using this in tandem with WhatsApp notifier to send solely one to two messages. Anything further than that, it's not going to be very efficient, and it really should be somewhere where you or a VA that you hire should step in. Alright, well, there you have it. This was a quick walk through of how we can use WhatsApp and ManyChat. Later in the course, I'll be going over how we can use ManyChat for customer support. And there it's going to be much more straightforward and less guesswork on our part. 12. Copy the Exact Messages I Send to Convert Leads!: The time has come to get to the actual meat of the question. What messages are we going to send at each stage to take complete strangers into customers through messaging on WhatsApp? Well, before we get into the actual tested messages that I've used hundreds of times, I of course need to give you some disclaimers. The most important thing that you can do when doing outreach A, test and B personalize. I know it's going to be tempting to just copy and paste the messages I give you, but the reality is just much more complex than that. The efficacy of your message is going to vary depending on your niche or the product or service that you're selling. As you're going to see, my messages worked quite well for my niche and the fact that I offered a done for you service. But you're probably going to have to adapt the principles depending on your situation. Also, I know it's going to be tempting to just send these out in autopilot and in mass, but personalizing your outreach is going to significantly increase your conversion. Now there are some tricks that we can use to feign personalization that work quite well. But whenever you get to the point where you have to be manually responding to your leads, make sure that you're doing your homework and send personalized responses based on the information that you already know about them. Your first message is basically like a subject line in an email. It's intended to have the highest open rate and response rate as possible. Now, this can be a double edged sword because something can have a great response rate, but a terrible conversion, right? Like, I'll show you in a second. But this is the first message that has led to more sales calls than I can keep track of Hello, name. I found your profile on website and was wondering if you had space for more clients at the moment. This is admittedly a little sneaky. As I said, I use this message to target coaches, and they would most likely think that I'm reaching out to become a client. This is also a cold calling opener, which has had a lot of success, but you have to find the sweet spot. Sort of a spectrum here between maximizing response and open rate and misleading our prospects, which could backfire. For instance, I could say, hello, name. I've been looking for a coach for a while, and after stumbling upon your profile, I'm ready to start. I'll pay anything. Let me know how I can get the payment to you ASAP. In this situation, the open rates and response rates are obviously going to be maximized. However, once we finally reveal that we're reaching out from an agency or whatever your company is, they're definitely gonna hate us. Trust me, I've pushed this line a little too far in the past. On the other side of the spectrum, we can make this message less sketchy by leaving less chance for confusion. For instance, we could say something like this. Hello, name. I found your profile on website, and I was wondering if you had space for ten to 12 more clients at the moment. This, again, is a cold calling opener that I've used in the past with quite a bit of success. As you can probably see, this message has a much lower chance of your prospect thinking that you're somehow going to be signing up with 11 other people to their program. So there's less room for confusion here. That means your response rate might be slightly lower than the first message we discussed, but you'll get more good faith from it. Also, it will still have a pretty decent response rate in the right niche because Well, who doesn't want more clients? Because you see you have to have the right balance between a pretty appealing hook that your prospects will want to respond to and a message that will still be compatible with the next message that we'll be sending. Basically, you see that we want to have the right balance between an appealing hook which our prospects are going to want to respond to and a message that will be compatible with our second one that we'll be sending. For the second message, I propose that when you're just starting out, you don't get too fancy and give your whole spiel. Sending these automatically, then I propose you send this one about 45 to 60 seconds after they respond. This way, you're still getting the benefits of engaging with your prospects right away and remaining top of mind. But there's more of a human experience because at the end of the day, it is going to take you some time to actually type this out and send. When my prospects responded, thinking that I was a potential client for them, I would say something like this. Oh, I'm sorry about the confusion. I'm writing because I specialize in getting qualified leads for coaches on Auto Pit. I saw you're not running Facebook ads at the moment and thought we might be a good fit to work together. Okay, so there's a few things going on here. So let's actually break this message down. Firstly, we have that first sentence, which is, Oh, I'm sorry about the confusion. Actually, if you're going with an opener like the first one that I showed you, you're going to want to have a response like this on deck because a lot of your prospects are going to respond being confused. Responding like this makes it seem like you didn't want to lead them on or create any kind of false expectations. The next line is our pitch, and this is where you want to make sure that you truly understand your Nise's pain points. If you do it right, you should be getting your leads to react with. Hm. That's exactly what I need. So everything that we talked about in the theory section about designing the right offer and validating it in all these fancy ways will really come in hand here. If you can articulate what your prospects problem is in a short sentence, then this will pique their curiosity enormously. Let me give you some other examples from different niches. If you know restaurants in your area are struggling with getting reservations during the week, then you could say something like. Specialize in helping restaurants increase week night reservations. If your customer Avatar is startup owners in their pre launch phase, looking for beta testers, then you could say something like this. I specialize in helping startups like yours find engaged beta testers. If you want to target car washes, then mentioning subscriptions or loyalty programs might be a good idea. Something like I help car washes increase repeat business by promoting loyalty programs and premium packages. You get the idea. It goes back to that one arm juggler example. If you're an agent for One rm jugglers, then you can bet that every one arm juggler in your area is going to be reaching out to you because you're an expert at solving their specific problem. More specific you are, the more of an authority you'll become, and the more that prospects are going to get that magic feeling that, Oh, he has exactly what I need. So we've covered the first two sentences. Now, the third sentence is a bit of that sneakiness that I've been teasing. I saw you're not running Facebook ads at the moment and thought that we might be a good fit to work together. Okay. Still, there's a few things going on here. First of all, this is what I call the personalization trap. Remember, personalization achieves something similar to niche down as it positions you as the solution. Why? Well, it shows that you've gone out of your way to reach out to them specifically. So if done right, it should feel like you did your homework and thought, Wow, this is exactly the type of person that I could help. So people don't like feeling like they're just another number in your outreach. So this helps in that as well. Also, people don't like feeling like they're just another number in your outreach. So personalization helps in this, as well. So, personalization is amazing. I recommend you do it as often as possible because it will skyrocket your results. The issue, well, personalization takes a lot of time, especially if you're reaching out to hundreds or thousands of leads. We are going to look at some ways to get around this with AI later on, but be so to save countless hours on personalizing, in this text, we use the personalization trap. We say something that accomplishes what personalization does while also filtering our prospects. Here's the thing. Instead of having your VA go out of their way to check whether or not this person is running ads or you doing that yourself, we just assume that they aren't. This makes it seem like you research their brand in notable detail and chose to reach out to them specifically. Personalization. But also, their response will do the job of filtering out for those people in the first place. If they aren't running Facebook ads, then they'll be like, Oh, they've researched about me. If they are, then they'll tell you, which will save you that time on filtering. Also, once they do, you can even ask them how their ads are going. And depending on their response, this could actually turn them into a lead if it's not doing as well as they'd hope. And we'll talk about this more when addressing objections. So, the sneaky part of the message allows you to personalize without spending countless hours on it, and it also qualifies our leads for now, naturally, this doesn't only work for Facebook ads. You can adapt this to work for basically any niche or any product or service. Let me give you some examples. If we go back to our restaurant example, then you could say something like this. I specialize in helping restaurants increase week night reservations. I noticed that you're not promoting any midwek specials online, and I thought we might be a good fit to work together. Tactic is extra sneaky because after identifying their problem, you're then teasing their solution and positioning yourself as the person with that solution and has the expertise to implement it. Not only that, but after researching their brand, you seem to think that your expertise might apply to them specifically. This case, the solution for the restaurant might be running some midweek specials, but that's something that they might not have thought about or even know how to do. So it positions you as someone with the answers, and this could lead to you guys speaking more. Let's imagine you make websites and want to help personal injury lawyers. You could say something like, I notice your website doesn't have a page optimized for car accident claims. I think we could work together to attract much more cases. This case, you're being very specific about something that the lawyer can do to increase the amount of cases that they have. But also, it's setting you up for a future conversation where you can include statistics about how many people are trying to find these sites and therefore, how this lawyer is now just leaving money on the table by not implementing and optimizing their site. Okay, but now let's imagine a scenario for an actual physical product. If you sell eco friendly cleaning supplies, then you could say something like this. I noticed that your company is shifting to be more environmentally friendly, but I don't think you've tried our reusable biodegradable sponges. Here, we're using what's called a Barnum statement. It's a statement that's sort of open to interpretation and one that people will likely want to interpret in a positive way. What company doesn't want to claim that they're becoming more environmentally friendly? Yeah, I think this kind of outreach works best for B to B sales, as I mentioned in previous lessons. But these strategies can and are being used for B to C sales, as well. So those are the first two messages that I've sent hundreds if not thousands of times that have gotten me plenty of leads and sales calls. Now, I recommend that you test variations of these until you find your sweet spot before moving on to the fancy stuff that we're about to cover. Now, let's summarize these messages once again for it to be clear. The first message serves as the subject line of your outreach. Its purpose is to maximize response rates without being too misleading. A great opener is concise, curiosity driven, and directly relevant to your niche, such as Hello, name, I found your profile on website and was wondering if you'd be open to more clients at the moment. Now, remember to balance intrigue with good faith. Okay to create curiosity, but stay away from statements that are too misleading that can really backfire. Now, once the prospect responds, the personalization trap comes into play. This message builds on the first by addressing their response and introducing your offer in a way that feels specific to them. For example, Oh, I'm sorry for the confusion. I specialize in helping Nis generate qualified leads on autopilot. I noticed that you're not running Facebook ads at the moment and thought we might be a great fit to work together. Key here is to feign personalization by making an educated assumption or to use a Barnum statement of some sort. If your assumption is correct, then they'll feel like you've done your homework. If it's wrong, it potentially disqualifies your lead for you, but the door is still open for a conversation. This strategy will save you time while seeming like you put in the effort. 13. Do This When Messaging Manually & Handling Objections: Lesson is crucial. We just covered the messages that I've used hundreds of times to turn strangers into leads through WhatsApp. Now, this lesson is going to be about some harsh truths. The truth is that a vast majority of people that you reach out to won't even respond to you. With the sort of opener that we're sending, they'll probably respond to the first message, but oftentimes they'll ignore the second one, or they'll clarify that they're not really looking for our offer at the moment. Do you feel that awkward feeling of rejection? Well, let me tell you, all of that is fine. That's the name of the game. Outreach is a numbers game, and it's no different than any other form of client acquisition. Feeling rejected by a prospect is the equivalent of having someone walk by your store in the mall and not go in. It's not a big deal, and it's normal. I'm saying this because yes, WhatsApp has enormous potential as a cold outreach tool. But if you let this sort of feeling prevent you from taking action, then you can never really capitalize on it. I'm saying this because when I first started doing cold outreach, I felt rejections deeply, particularly with cold calling. It sucks. I felt it. I know people in my team and students feel it. It's normal. Now, although most messages are going to be ruthlessly ignored for the rest of time, there are some prospects, hopefully many that will be responding to our messages. Now, here's another harsh truth. Out of the people who do respond with anything other than immediate rejection, most of those are going to be displaying a sizable dose of skepticism. You'll rarely find that sort of unicorn that is immediately excited by your message and wants to hop on a call with you immediately to discuss. It happens, that's amazing, but it's really not that common. And guess what? That's also fine. At the end of the day, we're reaching out to strangers. And that's the beauty of outreach. We're able to target completely cold leads that fit our ICP. They're just a little harder to convert. So out of the people who do respond and do so with some bit of skepticism, what do we? Well, after the second message, it's basically impossible to actually predict what they're going to say, so we have to come in and respond manually. And sure, maybe you could spend a lot of time and money programming a GPT powered chat bot, but our clients are going to be seeing right through that. Maybe in the future, when someone has given the sort of sales training that you're receiving here, we'll be able to delegate them. If you're a software engineer, me up. Anyway, the point at this stage is that I just can't give you copy pastable messages. So instead, we'll discuss some principles. As I was saying, a good amount of people will be sure that they want nothing to do with you from the get go. And sure, there's nothing we can do about those ones. Then a very small fraction of your lead list will immediately resonate with your offer and decide that is exactly what they need. These are nice when they happen, and they usually lead to smooth, easy sales. The vast majority of your prospects will fall somewhere in between. They're not completely close to the opportunity, but they're just not sure that whatever you're offering makes sense for them. So it's your job to convince them. Naturally, that's what our offer, niche, ICP, and SEQinS are designed to do, but it might not be enough. So your job is to be able to identify these responses and turn them into the excited type. Don't get me wrong. It'll sound like they're almost on the absolutely not side of the spectrum, but there will be some sliver of hope, something that we can capitalize on and bring them over to the bright side. And this will vary a lot. If you're proposing Facebook ads as the ultimate solution to their business, some of them will respond and say that my clients don't use Facebook. And others will simply ask, What is your strategy with Facebook ads exactly? So, as I said, it varies. Now, I propose that you use a certain framing when it comes to these that will help you with your overall sales game. And not only when you're responding to WhatsAp text, when you're on sales calls, or just interacting with clients or other things of the sort. The frame to adopt is the following. As long as they're interacting, they still want to be convinced. Everyone wants to be convinced that whatever you have is going to make their life better in some meaningful way. But obviously, not every time we've purchased something, has it actually fulfilled whatever it is that we had in mind? So, people are naturally skeptical. This is not to say when people stop messaging. Take me off your list. You should try to convert them into a client, and people will say that. Anyways, hopefully by now, you're convinced that people expressing and voicing their objections is just a window of opportunity. Now let's actually look on how to capitalize on it. First, some fundamentals. Number one is responding promptly. It's easy to fall into the trap that people are thinking about our product or service a lot because we are. But in reality, their interest is likely ephemeral and lasts very little. Responding very quickly will ensure that their interest is still there for you. This makes it much more likely they'll actually respond and entertain the conversation. Remember that Harvard study that we discussed. Number two is acknowledging their concern. One of the main things about dealing with objections is not being confrontational, but being as understanding as possible. A good idea to empathize with their objections and even bring up the fact that other prospects of yours have had the same doubts or concerns. And you may or may not imagine what I'm going to say next. Number three, personalization. Remember, personalization is essential for all the reasons we've discussed. And yes, while it takes a lot of time if you have to do it for every single lead of yours, you really should be taking that time for a lead that's engaged in responding. Search their brand and actually make sure that your offer makes sense for them and discover why it makes sense for them. Show that you have done your homework and that this works specifically for them. You don't even just have to send text. You can send a voice message or you can even send a video of you doing some valuable breakdown on their site. Remember the phrasing. They want to be convinced, so give them every reason to be convinced. Number four, isolate their objection. This is more effective over a call, but you can still use this technique over WhatsAp. This is one of the most OP sales tactics that I know of. If you're ever on a sales call and they give you an objection, isolate it. Say price is the issue, then respond with something like, Okay, if price was taken care of, would everything else be a green flag for you? You'd be able to start right away. And when they agree, you can give them a discount or agree to some type of flexible payment plan. This really works for almost every objection, and it works through text as well. Number five, provide contextual evidence. Here, you want to use case studies of yours or some statistics to show that their objections aren't really grounded in reality. A statistic that I always had ready was the number of coaches not using Facebook ads and the average results within the industry. First, let me show that most people aren't doing this, so if they did it, they'd have a competitive advantage. And second, the vast majority of people that are doing it aren't having results as good as the ones that I provide. So this is an invaluable opportunity for them. Now, number six, reframe objection. If you use your evidence effectively, you could end up revealing that where they saw a concern, there's actually an opportunity. Still with the Facebook objection, what you could say is, as you can see here, showing some statistic, your target audience actually uses Facebook a lot. So Facebook ads can be an extremely effective way of reaching your target audience, one that maybe your competitors haven't even thought about. This is another colossal point to get good at in sales. If you understand reframing, you have most of the battle won. Anything can be reframed. Now, number seven. Call to action. Finally, you want to close with a CTA that leads them towards a call with you or whatever action you want. Something like I'm happy to tell you more about this over a quick call. Just 15 minutes. Worst case, you leave with some new ideas. Another beauty of WhatsApp is you have the call button right there. That means you don't necessarily have to set up a Zoom sometime in the future where your lead could just forget about. Then if they're texting you right then and there, there's a decent chance that they could get on a quick call with you. So your CTA can really be as simple as, Is it cool if I call you and explain? I'll just take 3 minutes. If they agree, you have much more compliance and connection with your lead. And from that call, you can ask for more time, or you can set up a more formal call in the future where you can get further into the details. Number eight, guarantees or modifications to your offer. Depending on how confident you are in your offer, there's quite a few tactics that you can use as sort of gimmicks to get your client on a call or even to a sale. The easiest thing that you can do is provide a guarantee of some sort. There's always some level of guarantee that you can provide, and it'll become more bold depending on your confidence. And, of course, you can always add conditionals in the fine print, and this is something you for sure should. Instance, when I first started with my agency, I guaranteed 15 qualified leads within 30 days or they wouldn't pay me a penny. This does sound like it minimizes the risk for them, and it does. I was just super confident that I could get that number. And over time, as I got more confident, that number increased. Another way of doing this is doing a royalty split, for instance. You can explain to your prospect that the only way you make money is if they make money, and you'll just take a commission from that. Way, there's really no risk for them. Of course, this might not be possible on your niche. That's why I'm giving you a bunch of ideas. Something that one of my clients does now is one that I absolutely love. He offers a program where he coaches people on how to start a specific online business. He tells them that if after three months they have not made money, he'll not only give them their money back, but he'll pay them $1,000 out of his pocket. Of course, when signing the contract, there's a bunch of conditions there, but this is something that you can do and think about to make your offer more appealing and to just reduce friction. Basically, if you sense that they're almost at the tipping point, and one of these can help smoothen out the process, then change your offer in a way that's going to be a little more appealing to them. Now for our last one, which is number nine, and that's following up. There's a good chance, particularly if you don't respond immediately, that your prospect just won't respond back to you. If that happens, simply follow up with a message 24 to 48 hours later. And if they don't respond to that, it's time to let them go. Sad, but that's also a skill you'll have to learn. You can't win them all. Okay, so let's recap what we just covered. Most leads will be somewhere in the middle of effervescent excitement to work with you into absolute disgust. That's fine. What that means, however, is that we manually need to speak to them to show them that your offer is worth exploring a lit. Doesn't mean that we need to sell them on the text. We just need to get them on a call. Each stage of outreach is buying us more time. The opener buys us a couple messages. Those messages may be a 15 minute call. That call a longer call or so on until we get the sale. Now, we've covered a few principles and techniques, so let me just recap and give you the ones I think are most important. Personalize, do your homework and be ready to provide some sort of guarantee. Do not just send the same messages to everyone after a certain point. Instead, respond appropriately by doing your homework and explaining exactly how your offer works for that specific prospect. Make sure you know the standards in your niche, so you can bring them up at any point. This could shift the conversation by reframing something and positioning yourself as an expert. Lastly, again, being able to provide some sort of guarantee is huge in cold outreach. It'll ease the worry of them not knowing anything about your business or your competence. So it'll make them much more likely to hop on a call with 14. Automate Your Outreach - Train Someone to Do It: Lesson, we're going to dive into a game changing strategy for scaling your business. Now, a pillar of this course has been built around outreach. But as your business expands, handling your outreach manually can really become overwhelming with everything else that you have to be juggling. And that is where outsourcing comes in. So today, I want to show you the fastest and most efficient way that you can outsource this yourself. That way is hiring a virtual assistant or VA. Now, the point of hiring a VA is so you can delegate them these tasks while you can focus on higher level strategy and the growth of your business. Now, the first step of outsourcing your outreach is finding the right VA. But what exactly is a VA? Now, we touched on this in the lesson where we discussed compiling a lead list. But in this case, your VA is going to be taking on much more responsibility and is going to require more skill than the one that would just get you a lead list. So a VA is a remote worker that can help you through tasks that you coach them. Said earlier, this allows us to delegate them tasks to do while we're able to focus on more important tasks. Now, how do you know if you actually need a VA? Well, hiring a VA should come at the point in your business where the investment in hiring them will actually make you more money. So if the time you're spending on outreach is taking away from other things that you could be doing to grow your business or increase your revenue, then hiring a VA might be a good choice. Alright, so you decide that you want to hire a VA. Now, where can we find one? Luckily, we touched on this in an earlier lesson where we talked about hiring a VA to compile a lead list. So platforms like Upwork and Fiber are fantastic for this, because on these platforms, we'll find freelancers from all across the world with varying skills and rates. So this not only allows us to choose from many freelancers, but you can also be super specific in choosing one that fits your budget and your needs. So in creating your job post, there are three things that you're going to want to keep in mind. One, you want to be very clear about the role. Being clear about the role accomplishes two things. First and most obviously, it sets the expectations of what you want to be done completely clear. So when people are applying, they know exactly what it is that they're expected to do. And secondly, this allows us to weed out the people who aren't going to be giving us serious inquiries about our job post. Because unfortunately, there are many freelancers on this site that just go ahead and spam on these job posts with their basic ChaiBT responses. So if we are extremely specific about what we want, then we can see that in the responses to our job post. Next, you want to be clear about the necessary skills that they should have in working with you. So, ideally, you should be looking out for people with experience in lead generation customer service or even using CRM tools. This is a more obvious one, and you're going to see responses all across the board when it comes to this. So you're going to have to balance the budget that you're going to want to put into this and hiring a VA and the amount of time you want to invest into coaching them if they don't have these skills. Achieves that same thing about weeding out those basic inquiries on our job post. We get to see the people who actually read the posts and are serious about working with us if they actually complete this test task that we've given them. And the test task doesn't have to be something that's too difficult because at the end of the day, we are going to coach them onto how we want them to interact with our prospects. But it should still be a test that measures at least some baseline level of their competence if they're going to be working with us. For example, you can ask them for something as simple as a ten person lead list that contains Whatsapp phone numbers. And of course, that fit your ICP. Now, once you've created this post and you start to receive job proposals from these freelancers, you should then go through and get on video chats with at least five to ten of them. And in these calls, you should be checking for a few things. First, you want to make sure that they're backing up any prior experience that they said they've had in their proposal. Second, of course, you want to look for strong communication skills, because if they're going to be interacting with your leads and prospects, then this is something that they should be quite good at. Lastly, which is a harder one to gauge, which you can't just have a test for is how coachable they are because you are going to be coaching them through your kind of process and your style of interacting with your needs. So being coachable is a really important trait to have. Now you've hired your VA. Yay. Now we have to show them how they can handle outreach effectively. Now, this one is the most important stuff, because the key here is to be as specific with your instructions as possible. So, of course, this is going to depend on how much of the outreach that you are going to be assigning. I'll break down some specific examples so you can get an idea of how you should implement this. Now, if they're going to be doing the process all the way back to the lead generation, then you should show them exactly how you do it yourself. So if you have a specific database that you go to or a Facebook group or any other method that you employ, you should show your VA exactly how you do it so that they can replicate. Of course, this is so there's no confusion and there's no reaching out to anyone who is outside of your ICP. Because given this is the first step, if this is messed up by any means, then anything that happens after it, any outreach to them is going to be invalid because if they're not someone that fits your ICP, then there'll be essentially zero chance that you can convert them into a paying customer. Now, next, when looking at your messaging scripts, this isn't something that they'll have to edit on their own, per se, but they still should be keeping track of the same things that you whether you're doing it manually or through an automation software, make sure they know all the things that they should be looking out for. Things like open rate, response rate, and conversion rate. Now, the next part, which is the most delicate part of this is going to be coaching them on how to response handle. And the way you should go about doing this is just taking them through different conversations that you've had and how you've handled some objections, questions, or any concerns that have came from your prospects. In the brands that we're creating, we have a style, and there's some community aspect to it. So they should be able to understand that and fit into that. Now, with all these things, you could record some video tutorials of you doing them through a software like Loom. But given that these VAs are going to be taking on quite an important part of your business, you really should be coaching them one on one face to face. So they can ask questions and you can coach them as effectively as possible. But your work in coaching them doesn't end there. You should be scheduling regular check ins with them. They should be about once every week or so. So you can review their work, answer any questions, and just give any general tips to. As time goes on, maybe you don't have to meet with them as frequent. One thing that I really recommend you implement with them is daily updates. So have them send you updates of what they did every day, and they should be formatted in the following. So everything that they did that day associated with how long it took. So things that they learned in the day through their actions. Following that section should be questions. So any questions that they have for you that you could answer quite quickly without having to get on that call. Now, on your end, it's still going to be imperative to track key performance indicators or KPI. Really, this process of hiring a VA should start way before you even put up a job post. You should make sure that you know and are aware of your own KPIs before getting someone on board. So you should know your open rates, your response rates, and your conversion rates. Because if you don't have these concrete numbers, then there's no way that you can actually judge your VA's performance. In regards to their performance, they should be tracking their own KPIs to know how they can improve. And you should trust the statistics they're giving back to you, but you should also verify them. And you can compile all of these KPIs in a Google sheet so you can track performance over time. Outsourcing your outreach can be transformative for your business, because by hiring and training a skilled VA, you're not just delegating tasks. You're creating a scalable system that can drive results because over time, if your VA is driving you consistent results, then you can bring them in as a closer member of your team. And then you can delegate them even more important tasks. 15. Use Meta Ads to Take Strangers Into Your Inbox: Part of this course revolves around outreach, around reaching out to people on WhatsApp and marketing your services to them when you already have their contact information. And we talk about ways that you can go about getting these people's information. But another option, instead of going out and finding the people is just letting them come to you. And although you can do this organically with social media content, there is a way that we can kind of bypass this to make it a little bit easier. And that's running paid ads. So essentially, what we're able to do is market our WhatsApp business profile on Facebook and Instagram because WhatsApp is run by MDA. Now, actually, using this approach is going to depend on the business that you have, because the process is as follows. We're going to be posting this ad, and it's either just going to be our business profile or a picture from our camera roll or a separate video. And then the people that will be viewing this ad can then click it and get into a chat directly with our business. So just getting in a chat with no other prompting is really not that valuable. So you have to make sure that the copy on the ad is actually going to be relevant to something that can benefit your business. So you could be promoting a group that you're forming. So it could be coupled with a video that you're talking about the group and all the value that people can get from the group if they join it. Or perhaps you're giving out some sort of lead magnet. So some free guide that if they just message you through WhatsApp, they'll be receiving it. And then, of course, you have their contact information, and you could add them to a group or add them to a marketing message or something like that. So before we get started and I actually walk you through how to do this, I want you to first understand what this actually is. Just going to be whatever creative you decide to promote, which is then going to lead to a chat with your business. And when it comes to actually creating and posting this ad, there are two ways that we can go about doing it. First, we can do it through the Meta Ads manager. So this is something that you can access online, on your desktop or on your computer, and you have a bunch of options there to actually go ahead and get started. On one hand, that's pretty nice because it allows us a little bit more creative freedom in what we're able to do with these ads. But on the other hand, it's a little complicated, especially if you don't have experience in Facebook ads. The second option, which I'm actually going to walk you through and how to do in this lesson is a little bit simpler and it's really just more straightforward. And that's running your ads directly through the WhatsAp Business app. Alright, so obviously, step number one, you're actually going to want to hop into the WhatsAp Business app. So once we're here, you're going to want to make sure that you're in the settings tab. And once you're at the siting stab, we have a bunch of options here. What you're going to want to click on is advertise. So this is what I was telling you before. When it comes to the advertising, what we're able to do is a few options. We first have our business profile up here at the top, which is where we're going to be creating the ad from. And what you could also do is have a photo from your device. So the photo could be the creative that you're using that people are going to see in the ad that they're then going to click on to get into a chat with you. Or you could use a video from your device. So as I said before, if you're going to be promoting your group and whatever value that it entails, you can be then selecting this video for the our last two options that we can choose to advertise are our catalog items or our status. Now with the catalog, I talk about this in the WhatsAp business setup lesson. But again, these are essentially just going to be whatever it is that you're selling potentially through your WhatsApp business. So say you sell hats and then you have them on display on your WhatsApp profile in your catalog. You could then choose whichever one of your hats that you have and choose that to advertise. As you can see here, I have no items to advertise. Advertising your status is kind of just like advertising a story on Instagram. But for simplicity's sake, I'm just going to go ahead and stick with the WhatsApp business profile and click Continue. So now we're here in the part where we're actually going to be editing and adjusting this creative. And as you can see here, you have a pretty attractive man that is going to be as the creative of this WhatsApp ad. Now, if this were an actual ad, I would probably change the picture because right now, the only people that would be clicking on it are I don't know, who's going to be clicking on but as I said before, if someone clicks on this, it's going to take them directly into a chat with me. So let's scroll down and see the things that we can actually edit and adjust. So here we have a description for your ad. So yet again, as I said in the beginning of the lesson, having something that is clear about why they're going to be getting in a conversation with you is going to be imperative for running these ads because otherwise, if they don't know why they would get in a message with you, why would anyone click it? Why would you even run the ad in the first place? So when it comes to the description of your ad, make sure that it's extremely concise and specific to what it is, whatever value that you're offering. When it comes to these two settings, this Advantage plus, you should probably have it turned on because Facebook is going to be using its insights to basically help you convert as much as you can. And when it comes to the special ad category, if it applies to you, check it. If it doesn't, let's move on. Now we get into the nitty gritty with the audience. So when it comes to your audience, this is the targeting that Facebook is going to be doing when it's putting out your ad. So us actually nailing down and defining our ICP is going to be quite imperative in helping us for telling Facebook what our ideal audience is. So what you can do is take your ICP, have this advantage audience selected, and you can then click Edit. And here, you can go ahead and put in your ICP. So age, the location where they live, their interests, when it comes to their interests, there's so many that you can select. So being as specific as possible is something that can really help you here. You have their gender, everything. Now, if you don't know much about targeting for ads, it's really a completely different ballgame. So if that's you and you don't know much about ads, that's why I recommend using this advantage audience feature and actually going in and putting in your ICP. Because what Facebook does is takes your ICP and then goes out and markets to people, and it sees who converts best and who doesn't to your. With this data that it gets, it uses its intelligence and then changes and shifts to then get to the people who will take your offer and who will convert the most. Now, if you do know a lot about ads, then I don't need to tell you this. But what you can do is click S A here, and then you can choose the people that you're targeting, and then you could create a bunch of different audiences and then basically test and see who is taking in, who is converting the best. But that's a little bit more difficult and time consuming. So I'm just going to go ahead and stick with our advantage audience. Now we can scroll down and we see placements. So where do you want this ad to appear? If you don't know much about this, then I would say just keep it both on Facebook and Instagram. In most cases, that's going to be the case. Now we're going to scroll down to the budget and duration. So there are three types of variations that you're going to tackle with this. To have a short term, midterm and a long term. So a short term ad is about three to seven days. And these ones are going to be best for time sensitive promotions. So as you can see, with this short duration ad, we're then able to change this daily budget, and you can see how it affects the amount of people that are going to be reached each day. So right now with $60 per day, we see 11 to 35 estimated conversations per day, and that's going to be 10,000 to 30,000 estimated breach per day. So that's going to be the amount of people this is going to reach and how much it's estimating we're going to get conversations out of. So, as you run more ads, this estimation is going to get more and more accurate. But in terms of strategies for short term ads, if you don't know too much about them, then what I would do is start out small. Don't spend too much per day. You could keep it at about $10, ten to $20 per day, and you can gauge engagement. And if it does well, then you can pump a lot more money into it. Now, the next kind of ad you can run is a medium term duration ad, and this one is going to be 2-4 weeks. So I'll just put 20 days. So these ones are going to be good for gradual growth and optimizing your performance. So at this kind of duration, I would recommend a similar strategy to before. But instead of when you're first starting out and you're starting out low, if you see that it's working well, don't just go ahead and triple or quadruple your ad spend per day. Because the way you should be going about it is gradually increasing it. This is going to be the same to an even more extent when we're going to go ahead and run a long term ad. So a long term ad is going to be indefinite. So this is the kind of ad you're just going to leave there and have it working passively in the background for you. You can have a little bit of money going into these every single day, and if you notice that they're working well and converting for you, then you could increase that incrementally. Now, in the beginning of this lesson, I talked about that there was two ways we can go about posting these ads, and the one that we went through in this lesson is on WhatsApp business. But the other one we can do is the meta Ads manager. Now, on the Meta Ads manager, the way that that one differs from the WhatsApp Business app is basically what we're able to do when it comes to the ad is we're able to put in a prefilled message for people to then just click on our ad and then send the prefilled message to us. Now, if that's something that you want to explore, then you should go ahead and go do that. Go on the Meta Ads manager, and it's pretty easy to go ahead and get this started. If you follow the same steps that I showed you here, you can do it there. Though I do want to give you one warning with that method. If you already have something that is going to be pre filled when they click the ad, it's going to be super easy for people to then just click the ad and click the sun button. And they're not going to be putting in any actual effort into creating a message and sending it to you. And therefore, this is going to lead you to be getting not that qualified leads. And this is the last thing that we want to do when we're running ads. When we're running ads, we want to get the people that are most qualified. That's why when we're putting in our audience to target, we're putting in our ICP, because although this could work and be extremely effective for another group that might like our offer a lot, they still might not be the ones that are going to eventually convert into buying something and purchasing from our business. So we want to make sure that we're getting qualified leads. And that usually happens when we give them some effort for them to actually go ahead and do on their end instead of just a prefilled message that they can then just click Send. So that's enough rambling for me. Now, you know how you can go ahead and create your own ad. You can even do it right after this lesson. As I showed you, this is something super quick that you can do that can really bring you a lot of people to your WhatsAP. 16. Using WhatsApp as an Email List Could Change Your Business: Up until this point, we've been discussing WhatsApp for cold outreach. Now, I want to propose something quite uncommon that can be useful in many cases. And that is using WhatsApp as your sort of email list. That's what we'll cover in detail in this section. As we've said many times now, WhatsApp is much more personal than email, and people use it all the time. Also, sending a message has a lower barrier. It's less friction. It requires less formality, and it takes less time. So it can be much easier for our leads or our clients to interact with us. We can use WhatsApp as an email list in many ways, just like a business might have many different email lists and uses for each. For instance, we can use it to engage with existing customers to ask for reviews or provide support. Or we can use it for newly found leads that you just acquired using a lead magnet. We're going to cover the former in a following lesson on WhatsApp groups. But for now, let's look at how we can use WhatsApp as a sort of email sequence. You probably know, one of the most common funnels used online is signing up for a free lead magnet. Basically, it's some form of value that someone pays for using their email instead of money. This can be something like a guide, eBook, video course, et cetera. So notice how I said that they pay for it using their email. That's because that's how the vast majority of businesses do it. And it probably makes sense for bigger brands to do it this way. However, it can actually have a huge impact on your conversion if besides email, you ask for their phone number. So basically, on the landing page for your lead magnet, you'll have three boxes. One for name, one for email, and one for phone number. This does add a little bit of friction because people are slightly more reluctant to share their phone number, but it's worthwhile if you do it like does add a little bit more friction because people are slightly more reluctant to share their phone number, but it really can be quite worth it if you do it. You also have the option to leave that box as optional. That way, they can obtain the lead magnet, even if they don't want to provide their phone number, because you'll still be getting a ton of phone numbers anyway. Now, once you have the phone number for all of the leads who opt in, you have two options. The first option is something which is now quite popular on Instagram, for example. That is to provide the lead magnet through WhatsApp directly and keep the conversation. Again, makes it much more frictionless for your prospects to reach out to you with questions and for you to upsell them, get on a call, whatever it may be. You've probably seen plenty of businesses doing this through DMs with manychat where the account sends an automatic DM to the person after they comment something specific. It's sort of the same concept, and it can work well. If you choose to do this, from there, you can do one of two things. First, you can set up an automated sequence with messages going out at different intervals, maybe 24 hours or 48 hours. These messages would do the same as an email list, but be much more personal. Also have a slightly more personal tone to make it feel like you're not mass sending out this. Remember, personalization is key. So you'll take them from lead magnet to call. Purchase or whatever conversion you have in mind. Now, the second option, which you can do whether you send the lead magnet through WhatsApp or not. Instead of an automated sequence, just add their contact to a list when you're ready to release a new product or share exclusive discounts or offers, et cetera. Through that method, you're once again using a very personal means of communication to reach out about news about your business, which might interest your prospects. Sort of what big companies have been doing through SMS forever, but we'll do it with a much more personal tone. Kind of like you're reaching out to them directly, like a friend. Now, here's a really elite way in which you can add WhatsApp to your sales funnel and increase your conversions. Let's say they sign up for your lead magnet and you take their number, but instead of sending that lead magnet through text, you use email instead. Now, what you can do is have your CRM connected to whatever email marketing software that you use. So say that you use Mailchimp. You could connect that to HubSpot or alternatively, you could send emails directly from HubSpot. This allows you to do is put leads in categories depending on how much they've interacted with your campaign. So, let's say that someone clicked the link to watch your video lead magnet. You then save this person under a certain label. Now, if that person doesn't take any action to give them a different label within your CRM, meaning that they're not really responding to any of your emails, this is where WhatsApp can come in handy. Can then, either manually or through WhatsApp notifier, reach out to them and say something like this. Hello, X. I noticed you did Y on our site, but didn't go any further. What are we doing here? Personalization to a really powerful extent. This achieves so many things, and it works super well. Trust me, I almost spent thousands of dollars recently because of this strategy. And I know by doing this, we're reserving this more personalized means of communication for when we want to say something more powerful and something that will actually elicit a response. Also, we're making the personalization very detailed in a way that asserts your expertise, even if your product or service has nothing to do with marketing. Your team is keeping track of everything that this person is doing and wants to make sure that they follow through. This person feels seen and feels that transition between something impersonal, like an email, which they know is being sent to a bunch of people to now being a one on one conversation through text. If it's not directly from you, instead, it's from someone from your team, your prospect will still feel much more comfortable to ask questions or bring up objections. Here is also a really good chance to apply all of the lessons from our outreach videos. You can, for example, provide this person with a different offer, like a discount or a guarantee that's just added on to whatever that initial offer is that they already know about. You can also reach out with a heads up that the offer they already know about is going to expire in X amount of time. But you want to make sure to be truthful about it. There's almost always some way that you can frame your offer in a scarce way. Essentially, layering Whatsapp as a part of your funnel can be a highly effective strategy to increase conversion. 17. Understand Why Everyone is Using WhatsApp Groups Now: We're about to cover one of the most monetized features on WhatsApp, and that is groups. If you've been online at all in the past year, then you've probably seen how your favorite influencers are collecting their audiences using text groups. Most prominently, Facebook groups, discord, Telegram groups, and WhatsApp groups. Facebook groups were the OG way to funnel your audience into one place and to reap the benefits that we're going to discuss. Discord is still the go to for gaming niches and audiences. But telegram and WhatsApp groups are where the most successful campaigns of this nature are being run. In this lesson, we're going to cover different types of groups and how you can monetize each of them. On WhatsApp, there are two different kinds of groups, one where only the author or authorized members can post, and the other is where essentially anyone can post. They're both useful in different ways, and they're both used in extremely successful campaigns in different ways. Let's start with groups in which everyone can message. These groups are generally going to be used when there are maximum of a couple hundred members. Unless your members are pretty inactive, which is a bad sign, having more people in this group will lead to it just being overwhelming. So this would drown the effects that we're looking for altogether. Well, it depends on your business and situation, but the most used way is by having the WhatsApp group as a bonus to acquiring some product. Instance, let's imagine that you sell a course or coaching program. In addition to whatever videos or calls that you host with the program, you could have this WhatsApp group for people to ask questions, leave testimonials, or just interact with you. The beauty of these groups is that if the product is truly valuable, then they act as a sort of snowball of good faith for your business. Picture it. Person A buys the product. They join the group and they solve their pain point within your product, then they share it with the group. This reverberates through the group. It might lead person B to share their success where they otherwise were too shy to do. Or it might lead person C, who is procrastinating to use the product to actually invest time in it and reap the benefits. And not only that, this can create all sorts of positive effects. People might create relationships with each other, which fosters a general community around your brand or business. Or you might gather a bunch of testimonials in the group. Or someone might have been more of the skeptical kind. But by seeing everyone's positive response, their perception of value increases. So then they'll find the product as being better. Or if your product is not all that, then you can work on improving it for them to be satisfied. All of this contributes to an underlying element, which is essential for any business. And that is having a network of loyal customers who connect with your brand beyond just buying. Okay, so the way you'd get people to these groups is pretty evident. Once they purchase the product, they receive the bonus with it. Now, what if you're struggling selling your product in the first place? WhatsApp groups can help too. Let's imagine you're starting out a business and you want to start a new program of some sort. You probably want to have a group of beta testers, so you can have testimonials and improve set program. You can get people from YouTube, Instagram, or other social media where you can post content on for them to join. Or if you're not even at this stage of producing content yet, you could post about your group in forums or other bigger groups. The value proposition is clear. They get free coaching or whatever it is you're offering, and you get mileage and potentially some good reviews if you do well. And this way, the group could be sort of your first audience and act similar to an email list. The future, when you're ready to launch your first products or content or whatever, you already have a small loyal following. Because, of course, after hanging out with you and your irresistible charm in a WhatsApp group for all this time, they'll be dying to get more of you. Seriously, though, there's a lot of potential to this. It's kind of like Alex Her Mozi's school, where you can launch a community dedicated to a specific topic. People gravitate them because of the value of the expert and the like minded community. There there are plenty of communities that are free that use the community as a sort of funnel in itself, just like you can do with the WhatsApp group, the way we've described. So that's how I propose that you use groups where everyone can speak and interact. Again, it's not like discord where you can have plenty of different channels. And such, I wouldn't recommend that you go for this method if you're going to have thousands of people. Those situations, I recommend you make a group where only you or people you authorize can speak in. I'll show you how to do that in the next lesson. But now let's look at how this can be useful and how to get people into these groups. As I mentioned before, these types of groups are something that a bunch of influencers are linking in their Instagram and social media nowadays. Ivan Gazi is now promoting a WhatsApp group with every new campaign he does. And there's a reason why all these experts are doing this. And the reason is simple. It's a personalized way to stay connected with your audience. In these groups, you'll basically have people from your audience with a decent level of compliance. And you can use them just as you would use an email list. And if you're thinking that a clear downside to this is that they aren't able to respond, while they can always send you a message directly through WhatsApp. So basically, you can use this group as a way to stay in touch with your audience. You can send videos before they go live to give a sense of exclusivity. You can give them specific discounts that they won't find anywhere else. You can ask for feedback on specific things, and you can run questionnaires to see what your audience wants from you in the future. Of course, anything you send will have a very, very high open rate because this is WhatsApp and they have it directly on their phone. It's also important to know that by joining these groups, you automatically have their contact information for any future marketing campaigns that you're going to be you remember, we previously mentioned how there's usually more friction for people to share their phone numbers in an opt in. Well, here, since they'll just be clicking a link to join a group, that friction reduces significantly. But you have their number nonetheless. But how do you get people into these groups in the first place? Well, as I said, you can link the group in your social media, as I'll show you in a minute. But what a lot of people are doing are reframing the way that they're offering their lead magnets in the first place. Instance, Iman Gazi doesn't have an opt in for his lead magnets nowadays. Instead, he provides a lead magnets once people have joined the group. So basically, he shares it with the group, and the only way people can see it is by joining. Therefore, it consolidates the image that the group is a worthwhile thing to join that provides value. And that's what I want to touch on before wrapping up. One last key point about leveraging WhatsApp groups and communities and audience as a whole. Providing value. You can and should provide value through tips, discounts, insights, exclusive content, or just entertaining. And by doing this, you're not just staying top of mind with your audience, but you're solidifying yourself as a trusted expert in your niche. And it makes it much easier to nurture relationships and drive conversions down the line. And don't take that point lightly. It's very common for someone to become an inactive lead for months or even years until suddenly after seeing you have the solution to their problem countless times, they then become a customer. Don't underestimate the power of consistently providing value and consolidating your image as an expert. Now, to wrap up, WhatsApp groups are one of the most versatile tools that you can use in your business. They combine the personal touch of messaging with the scalability of a community, making them perfect for nurturing leads, building loyalty, and engaging with your audience in meaningful ways. Whether you're starting with a smaller interactive group or a larger broadcast style group, the key is delivering consistent personalized value that keeps your audience engaged and wanting more. 18. Create a WhatsApp Group Properly (Walkthrough): One of the foundations of this course is using WhatsApp for lead nurturing. And the main way that we've discussed doing this is through WhatsApp groups. Now, I have talked about and will continue to talk about this course, the benefits of using a WhatsApp group to lead nurture. But before I get into the specifics of the strategies that you should employ running these groups, I want to actually show you how you can go ahead and create one. Now, this is a super easy process, so this is going to be a quicker lesson for you. Step is to actually open up Whatsapp business. Now, I want you to make sure that you have the chats tab selected. Now, once you're at this point, what you're going to want to do is click the plus icon. Now, from this point, what you're going to want to click is New Group. Now, to actually create this group, you have to select some contacts to start up. So I just selected one contact, and I clicked next. Now, from this point, what you can do is go to group permissions to select the kind of group that you want to create. So let's go ahead and click it. Now we see a couple of things here. The first set of settings dictate what our members are allowed to do. Now, when creating one of these for your business, I recommend for sure, the first one should be turned off. Your edit group settings because you're not going to be knowing who can actually join your group, especially if you're going to have a link that anyone can join, like I show you later in this lesson, you don't want people coming in and messing things up if they just want to do solely that. Make sure edit group settings are turned off because this is going to be allowing them to do the group name, icon description. These are all things that you are going to want to have meticulously thought out and implemented yourself, and therefore, not being able to be changed by other members in the now for these next settings, these ones are going to be entirely up to you. And that's the ability to send messages and add other members as a member. So depending on the kind of group that you're running and the niche that you're working in, maybe you want people to be able to send messages or maybe you want this group to be solely a broadcast group where you're sending out messages. But for this example group, I'm going to allow members to send messages because I think that is kind of the most effective way that we can use WhatsApp groups where people are going to be talking to each other and creating this kind of community through a now for the setting after that with adding other members, yet again, this is going to be dependent upon you and how you want to set up this group. But I'm going to have it set on because the more the merrier. Now for the last one, which is admins can approve new members. So if you're creating a group where there's an allure of exclusivity, maybe you want this one to be turned on where not anyone can just join, but you have to be the one selecting them and approving. But even if it's the case that you are letting every single person in, you still turn this on for yet again that allure. But in my case, I'm gonna have it turned off. Now, for the last part of this, it's going to be naming it and adding a picture. My example name that I'm going to be putting here is going to be Founders Guild. And it's going to be ideal to have a nice photo that's associated with this. So this could be simply the photo of your brand or something else that's going to be relevant to the topic. So once we do that, you're going to want to click Create. Now our group is created. Yay. Now, one thing I want to show you from this point is how we can get people to join. So what we're going to want to click is this founders Guild Utop, right here, the group info is being shown. So we can do a lot of things here, and that we can change the wallpaper for the group. So basically have it to be more customized, something that's a little more visually appealing, which you can do yourself. But the thing that I want to show you is how to add members. So here, what we're able to do is click Add members, and we can manually add people. So if they're through our contact list, we can add them. But if they were, then we would have done that in the previous step. The really cool thing here is where we can invite members via a group link. So right here, invite to group via Link. We can just click that, and we can do is copy this link. So we can put these links anywhere and really everywhere. For example, you can put it in your social media bio. On your Instagram, you could have it right there linked on your profile with a little message, join My WhatsApp group. If you have an email list, you can also send this out for people to join that way. Or if you have a YouTube channel, you can have it linked in the description. There are so many ways that we can get people to join this and really form a community around it. So there you have it. It's super simple and really straightforward for you to go ahead and do this in just a couple minutes. Now that we have a group of our own, what do we do with it? How do we keep people engaged? And how do we make this an asset? Well, that's what I'm going to cover in our next lesson. So I'll see you. 19. Community Management: How to Keep a Group Active to Sell More: Already covered how WhatsApp can be used as an outbound tool, similar to how you use email. But as we discussed before, WhatsApp is much more personal and people tend to be much more active. So in groups where everyone can talk, engagement can be quite high and customers can become super invested into your brand. Now as we already covered and saw ourselves, actually, setting up the group is the easy part. The real challenge and what can make this a long term asset is to keep the community active and engaged. Think about it. Imagine you're a yoga instructor and you're struggling to get people to repeatedly attend your classes. Now, imagine that when someone comes to a class, they're invited to join this WhatsApp group, which is constantly active. One is posting pictures, practicing exactly what you taught them, and they're all discussing how they're super excited to attend the next class. This here would do so much for your brand. Now, you're top of mind, you have social proof, and all of these people are invested in your brand. So now I want to give you some insights about how you can translate this into your own business and how you can keep your community or group active and reap the same benefits because this truly has the potential to become a good faith machine for your business. So after this lesson, you should be able to walk away and implement these lessons for your own business. So your own group will never become one of those ghost town groups where nobody leaves a message ever. However, I don't recommend you go through this as a checklist and just simply implement every single tip that I give you. What I do recommend is see which of the tips that I give you works best with your kind of customers. Ones that people engage with the most are the ones that you are going to want to have stick around. Now, let's actually just get on with it. What are the reasons that people have to actually stay in our WhatsApp groups? The truth is, it doesn't really matter what your service or product actually is. But instead, it's the value of being part of the group is what matters. If a customer is finding value of being part of that group, being in those messages and seeing what you have to say, then it is likely they will be staying in that group. But value can be so much more than just obtaining information or getting some discounts or offers of some sort. Value can be had in many different ways. Like being entertained, it can be through a sense of belonging or simply feeling supported by other people. Popular way one popular way of making people who just join feel welcome is, well, giving them a warm welcome. This might be obvious, but it makes all the difference because first impressions matter. Imagine this scenario. You're a new member of the group, and when you join, there are dozens of other people talking amongst themselves and having their own conversations, which you don't really know much about. You don't know anyone. You don't know what they're talking about, and you feel like you'll be interrupting if you're saying anything. This isn't the most comforting feeling, you now, imagine that you enter the group and the group Admin sends a message like this. Hi. Name, welcome to Group Name. We're excited to have you here. Introduce yourself and tell us what brought you to the group. We'd love to get to know you better. Now, this was just an example message. This is something that should really be tailored to what it is that your group is formed around. Not only is it a good idea to welcome them specifically, but you should also have some call to action within that welcome message. So when creating a message like this for new people in your group, make sure to give them something to interact with. So they're not just introducing themselves by name, and they kind of feel awkward saying anything else. Give them a question to answer, and it doesn't have to be related to your group at all. It could be something as silly as what's your favorite movie? Just little easy stuff like this to kind of create a community that's not solely based around the seriousness of your topic. Once you're fostering communication like this, you immediately feel part of a group, especially when someone else from the group follows up with another welcome message or even a response to what it is that you had to say. So as I said, this is something that you are going to have to tailor to your brand, but a core principle here is to make sure that you're welcoming everyone. And you can even go a step further with this community building. You can pin a message of the group's purpose, what they can expect from it, or even just rules of engagement. This creates a tone for the group while also welcoming newcomers to ensure that they just don't shy out. Now what do we do about already existing members? These people make up the foundation of our group, and we need them to stay loyal for our group to prosper. It's simple. For them to stay, they need to keep finding value in the group. So we first have to identify what the group wants and needs. Here is where we can start using some of WhatsAp's most useful tools, one of which being pools. It's incredibly easy to make a poll on WhatsApp, but in order for it to be effective, we need two things. Firstly, we need the polls to be relevant. Make polls on things members can have a feeling of participation. Because that's the whole point. And secondly, we need people to vote. This one's quite obvious. But if people don't vote on the polls you make, then it's a clear indication that one, they either don't care about the question you're asking or two, the group has already lost interest as a whole. Now, here is how we can prevent that. Primarily, don't make polls repetitive. Keep each one as unique and specific as possible. Secondly, it's best if you make polls that there's more than just two answers because it's extremely easy for people to just follow the trends of the group's overall decision. As of this date, WhatsApp allows us to have up to 12 different potential answers when creating a poll. And, of course, there are going to be some exceptions to this rule. I'm not saying to never post a poll in your group where there's only two potential answers. But in general, if it is possible to have more than just two answers, then that's probably the best way for you to. Want to suggest new content ideas or ask the group members directly of what they want to see in the group, this is a good use case for using polls. However, don't make too many of these. And this is the case for any of the teachings that I give you. We've all heard it 1 million times. Too much of a good thing can be bad. And this does apply here. They also can work the other way if we're being too spammy with them. Now, what's an example of a poll that we can post? You can make it as simple as what type of content would you like to see more of in this group? A, tutorials, B, Q&A sessions or C, case studies. Also, yet again, this is depending on the tone of your group. You don't necessarily only have to keep it relevant to the topic of the group. Say a topic was brought up and people are having a debate or discussion amongst themselves over this thing that is not really relevant to what the group is about. Even though it's not relevant, these aren't bad. Because at the end of the day, if your group members are active, this is almost in all cases, going to be a great thing. So as a response to this, you could then put a poll about what they're debating about. And then for the group members who aren't involved in this debate and are maybe too shy to share their opinion, they can easily just click one of the two options or three or four or whatever you're putting in your poll to then have some engagement with. But yet again, this is all going to be dependent on your group and what you see as being best for it. The more diverse things that you try with the group, the easier it will be for you to identify what kind of topics and things peak your group's interest. Because the more that we can initiate discussions within our group, the better. Now, you can't expect your group to remain active if you're not doing anything to facilitate that. To keep the momentum going, you're going to want to post regularly and focus on content that sparks the most discussion. Ideas are daily or weekly tips. You can share some actionable advice or insights that's related to the group's theme. For example, if the group is about what's at marketing like this course, you could give a tip like this. Here's your Monday marketing tip. Did you know if you use emojis in your messages that response rate increases by 30%. Is, in a way, what we spoke about previously using WhatsApp as an email list. The difference is, when someone responds, everyone sees it, thus, it builds momentum. You can also post thought provoking messages which encourage your members to share their thoughts. For example, you can ask, What's the most creative ad campaign that you've seen recently, and why do you think it worked? This is particularly one that I want you to focus on because whenever you're posting anything else in your group, people are going to be responding just solely based on their reactions to but when you're asking them a question, they're going to feel more inclined to respond because it's like you're speaking directly to them and you're asking them to respond. Now, moving on, success stories are also great and they tend to pique interest in groups. You can share testimonials or group achievements to inspire others in the group. Another strategy is making your post predictable. This gives members something to look forward to each week. You can even make them theme days and give them names like Tuesday tips or Friday win. Because you might have people that are going to be looking forward to these every single week before you even post them. Now, lastly, a great thing to implement in your group is gamifying participation. Gamification is a fantastic way to make your group fun and engaging. People love a little competition, especially when there's a reward involved. Communities that I've managed in the past have stayed active long after their original purpose was fulfilled because of this enjoyed the fun challenges that I created where members could go against each other and earn points within their group. These games not only made the experience enjoyable, but it also facilitated learning and action. The easiest way to implement this strategy are leaderboards. These highlight the most active members from each week or month. For example, you could have top contributors of the month. This would be a list of the five most active members in the group, which could be accompanied by a message or even some reward of some sort. And the leaderboards don't have to necessarily just be about participation. Instead, it should be a leader board consisting of the people that had the most meaningful contribution. And, of course, this is going to be super reliant on whatever niche you're working with. One way that I think is a really great way of implementing this is if you have a program of some sort. The leaderboard can be consisted of the people that signed the most clients within that week based on your program or your model. Or it could simply be something from the beginning steps of that program, like, setting up an account. This could translate to one point where signing a client could be like ten, because not only does this facilitate engagement within the group, but it gets the people in the group, the people who bought your program to be more active in it. Therefore, they're going to be reaping more benefits from it. And what does this all lead to? More meaningful reviews and testimonials that you can use to grow your business even further. A win win scenario. This one, I really think is an ingenious way to gamify and implement yourself. But now it's time to move on to streak challenges. Have you ever used Snapchat or know someone who does? Well, as you probably know, Snapchat has a snap streak system. It shows you how many days in a row that you've snapchatted with a friend. And coming from someone who used this, it was super exciting to keep that streak going, and I never wanted it to end. This is a similar approach to how Duolingo keeps users engaged and active on their app. These streak systems reward consistent daily activity and motivate the users to keep going. So you can implement this in your group by having streak alerts. While it's best to have these going for the life of the group and to have rewards associated to each single milestone that someone could achieve, it's going to be difficult to keep track of all this. So a way around this, you could do mini streak challenges. So if someone contributes for five days in a row, they'll get some reward or special badge in the group. Another thing that you can use are challenges to keep people active. A challenge can be initiated by you super easily. You can simply sent out a message that says something like this week's challenge. Share one tip or success story for a chance to win something. Now, when it comes to giving rewards for challenges or any other thing that we've discussed in this lesson, it's going to be best for it to be something that's going to be tied into your business. So, for example, if you have a program of some sort and you're not directly interacting with your clients that much, you could have a reward be a free consultation call. Because if you're always running calls with groups of people, this one on one call with someone can be extremely valuable. Now, there's also another alternative to challenges that we could do. And that is a raffle. Who doesn't like free participation raffles? These ones I don't like as much when we have something like a challenge. Because here, with a free participation raffle, they don't really have to do anything to be entered in. But with the challenge, they do. So at the end of the day, it's going to depend on how you operate your group and what you think is going to work best. But in my opinion, if you're able to have some kind of engagement through a challenge and people are going to respond to that, then it's going to be better to do one of those as opposed to a raffle. But speaking on the raffle, it is a very simple way to get people who normally aren't very engaged to be engaged, because it's literally just free value for them simply by putting their name on a list or voting in a poll or however you're going to be running that raffle. Discord users use this all the time, and it's just as easy on WhatsApp. You can create a raffle by making a poll where anyone can vote and then choosing one of those people who voted. Or to truly randomize the winner, you can put names in an online randomizer like wheel of names.com. And doing something like this can really just make it that much more exciting. You can either have one go where it chooses a name or you can have multiple rounds of elimination. Alright, there you have it. Now, what I want you to do is to take just one learning from this lesson and implement it to your WhatsApp group. If you haven't yet created one, then take this opportunity to go ahead and do. 20. Use WhatsApp Groups to Upsell Your Audience: We know that WhatsApp groups are powerful tools for building communities, sharing values, and nurturing relationships with our potential customers. But they also hold another quite nice secret to them. And that's the fact that they're incredible for upselling when done the right way, of course. So the dream is creating a WhatsAp group that is a profit generating machine. Now, lucky for you, that's exactly what we're going to be covering in this lesson. So when you're done here, you'll have the strategies to upsell in your WhatsAp groups without being too pushy, salesy, or just annoying. Now, what's the frame that we're actually operating in? It's to provide so much value that people can't wait to buy what you're offering. So before you upsell, you need trust. If your group just feels like a constant sales pitch, then people will be leaving it faster than anyone can join. Now, here's the groundwork. And this is already things that we've covered, but it's worth mentioning again because it's integral to being able to upsell effectively. First and foremost, you have to be providing consistent value. This is really what the foundation of your WhatsApp group should be. And it's probably the most essential aspect that will allow us to be able to upsell to our group members. See, the key here is that because we're providing so much value all the time, our members are almost going to feel obligated to go through with whatever it is that we're asking of. Not only that, but because we provide so much value to them, they'll probably be excited to get more of us. Now, there are some clear things that come from this. And those are the fact that we have to engage authentically with our audience. So clearly, this group should be built around something other than the upsell. It should be built around the value that you're giving your audience. So respond to questions, acknowledge their contributions and show genuine interest in whatever problem they're going through. Lastly, on this point, which is also key is you should build a rapport with your group. So what does that mean? It means that when you're addressing people in your group, you should address them by name. If they're asking a question, say that their question was a great question. And of course, always respond with as much value as you can. So trust is your foundation. Without it, upselling will feel forced and just ineffective. One of the most effective upselling strategies is letting others do the selling for you. What am I talking about? Social proof. Social proof works wonders in WhatsApp groups. Because naturally, people within your group, if they truly found value in what it is that you're offering, they'll be sharing that with the others. And you don't only have to rely on them to do it because firstly, you can incentivize them to share their own testimonials in the group, which we'll discuss later. But, secondly, you could just do it yourself. So, for example, you could shout out a member of the group that just had some success. Could say something like shout out to Name, who just used our strategy from last week and landed three new clients. So you don't only have to rely on the people within the group to do it themselves, but you can take control of that. Because when people see others benefiting from your product or service, they'll be much more inclined to explore it themselves. Now the next principle is subtly introducing your offerings. You don't need a heart sell. Instead, you should be weaving your offers naturally in conversation. So the first thing to keep in mind here is that you should be creating curiosity. So say someone in your group asks some question about a specific part of your program. Say this person's question touches on something that you went over in this premium course. Your response can be something around these lines. We've been talking about topic in our premium course. We actually dive really deep into this with step by step guides. But I can give you a quick breakdown here and then proceed with a concise breakdown. So there's a couple of things to look at in that message. You mentioned how that topic is something you actually go in great detail in your premium course, but you are still willing to share some concise value to your group member. You didn't have any hard sell in there, and now your group member is going to be much more curious about what else that premium course can help them with. And that member might even message you personally about getting more information about that premium offering. But in many cases, they won't reach out to you. But this next strategy could be something that that person then jumps on, and that's offering exclusive perks to your group members. So this perk could be something along these lines. As a thank you for being part of this community, group members get 20% off your product or service. Let me know if you'd like to link. So again, this is something that's subtle and really should be used sparing. See the key here is that the harder cells should really be reserved for those one off instances. Although that's the case, it doesn't mean that we're not able to reference our upsell. Now, this next one is, of course, something that you've heard before. And that's the fact that scarcity creates urgency, which motivates action. And WhatsApp groups are perfect for exclusive time sensitive offers. One that I'm particularly fond of is emphasizing a limited stock or limited availability. So something like we're opening up just ten spots for personalized consultations this week. And group members get priority access. You'll have to message me quick to get a. Obviously, you don't have to stick to that example, but there'll probably be some way that you can frame yourself and your offer as having some kind of scarcity to it. See, these strategies are great because they make people feel special and they encourage quick action. Now, the next key thing is upselling with free value first. Now, I think the best thing to mention here is the product launch formula. I've mentioned this before, and it can be particularly effective when using it in WhatsApp groups. PLF revolves around three key stages pre launch, launch, and post launch. For the pre launch, you want to start teasing about a solution that addresses your audience specific pain points. And within this pre launch, about a week before your launch, every other day you should be sending some value, maybe some step by step guides, some articles or exclusive videos, which is you delivering the offer. And you're going to introduce it as a natural step to solving their problem. Then the post launch is going to consist of you collecting feedback and testimonials from the people that engaged in your offer. But say that you don't have any new offer to share. Instead, your launch can be an exclusive webinar with you. And this webinar, of course, will be something free for your group. But you'll be teasing it in the same way. And throughout this webinar, you'll be going over specific things that you may address and say a premium offer of yours. And by the end of it, with your convincing sales skills, you're going to have many people from your group that were in this webinar want to then upgrade to whatever your premium offer is. Okay, now, there's a lot to do within the group, but sometimes the best upselling happens in one on one conversations. So the way that you can leverage this is to use your group to identify warm leads. Then you can reach out privately to them. So, for example, someone can be frequently engaging within the group. So then you can reach out to them personally and say something like this. Hey, name, I notice you've been super active in the group, and I really liked some specific thing they said. I think our product or service would be a great fit for you. So let's talk about it. Oftentimes this change of pace and going from a group interaction to that one on one can be just what you need to get that cell. Now, there's a reason why this lesson came after the lesson where I taught you how to keep your groups engaged. And that's because a specific aspect of that lesson, gamification works super well here. Because with this gamification, so whoever tops out your leader boards or completes your challenges, they could earn exclusive offers to whatever your premium service is. Last one is honestly quite a simple one, and that's just celebrating buyers in your group. So acknowledge those in the group who make a purchase to encourage others. Congrats to name for joining our product or service. Can't wait to see your results. Because although this does foster excitement, above all, it creates fomo a fear of missing out. Because as testimonials and clase studies are then shared in the group, and people see more and more people upgrading to whatever offer it is that you have, they're going to consistently be feeling like they're left out, and they also want to achieve that same success that the others are having. So to wrap this up, upselling and WhatsApp groups doesn't mean spamming or hard sell. About building trust, providing consistent value, and offering solutions that actually genuinely help your members. So, now that you've mastered the art of upselling, stay tuned for our next lesson. There we'll go deeper into how you can gather testimonials from your group to then boost your brand's credibility. 21. Groups But Better: Build a WhatsApp Community: WhatsApp groups are amazing for lead nurturing. Though, they're not the only tool that WhatsApp gives us to lead Nurture. WhatsApp actually has another tool that works, albeit in a similar way, but it is 100% worth mentioning. And that's WhatsApp communities. So what communities are are essentially a collection of WhatsApp groups. So they basically work as discord. So you can have an overarching community, and within this community, you can have different conversations, which are groups. If you're using this for your business, then you can have an overarching community, and within that, you can have a Q&A section, you can have a general discussion section, and anything else that's going to be relevant to your business. One downside to this is that we can't use it in the WhatsApp business. Can only create communities within our normal WhatsApp. But another benefit that these communities give us is the amount of people that we can have within them. So within a WhatsApp group, we're maxed out at 1024 members. But with communities, we can have over 5,000 people. Let me actually take you in WhatsApp to show you how you can create one of your own. Alright, so within WhatsApp, we have one tab that's dedicated solely to communities right here in the bottom middle. So once you're here, just click New Comm this pop up and we'll click Get Started. So with our community name, you can put it the name of your business. For me, I'm going to put it as Digital Skills Academy. I'm going to click Create Community. But when you're doing this yourself, you should add a photo, obviously, that's someone relevant your business logo. And then here with this description, have some nice message that's going to be welcoming everyone that's going to be joining this community. So I'm going to click Create Community. Here we see the basic layout of this community. So we have the community name up top. We have announcements here, and we have the general. Now, before we get into those two, I'm just going to click Add a group here, and I'm going to create a new group, and I'm going to name it Q&A. Okay, so you see here I just have the name Q&A, and then we have a description which you should add and also a picture for this group. Pictures can sound a little silly, but they are important for you and your branding, because you want to have consistent messaging across all of your touch points. So this Websap group should feel no different than your website, which will feel no different from your email outreach. So you want to make sure that it's all put together and communicating the same things at every single point to your buyers. With these options here, we have disappearing messages, which, you know, you can choose, but for the most part, I think you're going to have them off. And we have group visibility. So this is basically who within the community is able to see this group. So if you have a lot of people within your community and you want to have one place that, you know, admins or people that you let in can discuss things, then this is where you're going to have a hidden group. But here, I'm just going to keep it as visible so anyone can see. And then in this, we have group permissions. So in this, we have two sections, basically permissions for members and admins. This first one for member permissions are edit settings. So like as it says here, this includes the group name, icons, descriptions, disappearing message timer. Basically, members can edit all these things if this is turned on. In my groups, I would always have this off. Now, for these next two, it's up to you and the kind of group within this community that you're creating. But for here, you know, it's send messages and add other members, pretty self explanatory. Then looking down at what the admins are allowed to do, admins can approve new members. You can have that on or off. Yet again, self explanatory. So I'm going to move on here, and I'm just going to click Add to create this group. So as we see, we have these two groups now, we have General and we have Q&A. Now, within these two groups, we see ad members. And if you're adding members to the groups within the communities, they're automatically going to be added to the community itself. So if you add them to one group and it's public, then basically, they're going to be able to see all of the groups within this community. Now, we also have this announcement tab up. This announcement tab allows you to communicate with every single member of your community at once. So basically, whatever message you put here in this announcement tab is going to be sent to every single member. So regardless if someone is in one group and they're not in another, if they're in the community, they're going to be getting this message. And within these communities, you can do the same things as you can in normal groups. So let's go to this Q&A right here and I'm going to click this plus button, and let's just create a poll. And here, we can just ask a random question. Does pineapple belong on pizza? And here, I just sent it. So we see this poll. So does pineapple belong on pizza, yes or no? Personally, I feel like I'm in the minority who doesn't really care, but I like myself some pepperoni. So I'm going to click No. So there we sit, my vote has been casted. Okay, so now let's just back out of this. So in this, like with groups, we're able to get an invite link to then invite people to this community. So to do that, we'll just go up here to these three dots and then click Invite members. And here at this point, it gives us a few options. We can send Link via WhatsApp and we can just add members manually that are in our contacts. But the third thing that we're able to do is click right here. Just click where it says Digital Skills Academy. Then the link copied, and we're able to paste this basically anywhere. So we can put this in our social media descriptions anywhere that we want people to join. Okay, so the last thing that I want to show you is basically the final details and the final tweaks that we can make within our community. So giving people certain permissions and things like that. So what you're going to want to do is click these three dots uptop and go to Community Info. As you see here, this is basically everything in regards to your community. So you're able to manage groups. So basically, you can create new groups, whatever, change the visibility of these groups, either make them public or hidden, or you can go to community settings. So this is basically who is able to add members and who is able to create groups. You can have these set to admins and everyone. These are your two designations that you can have for people. Lastly, the options that we have here is to add members here at the bottom. And like I just said, there's admins and members, but there is also actually a third one, and that is the owner of the group. So typically, this is going to be you, but if you want to assign these owner privileges to somewhere else, basically, this essentially allows them to either give permissions and take them away or delete the account or the community as a whole. So for that, you would just click Assign New owner and whoever's in the group, you can then assign them the status. So there you have it. There's your quick rundown of WhatsApp communities. So you can go ahead and make the choice. Do you want to have a community on normal WhatsApp or do you want to just stick to your individual groups with a limit of 1024 members on your WhatsAp business profile? Personally, I've always found myself just sticking with the groups themselves because that's all I ever needed. I liked having all of the communication and activity in one consolidated place. But again, this is going to be a personal choice and something that's going to be up to you. But the good thing is that you really can't go wrong with either choice. 22. Use WhatsApp to Get Top Tier Testimonials & Reviews: At this point, we know a lot about WhatsAp groups and how we can leverage them to grow our own business. We know how to do quite a few things with them like keeping our group engaged to build a community and upselling. But there's still another way that we can use our groups that can significantly better our business. And that last thing is using our groups to get testimonials. We've talked so much about the importance of social proof in your business, especially in the realm of cold outreach, when you're reaching out to strangers who know nothing about your business. These testimonials and social proof is what will convince them that you are trustworthy and you are someone that they can invest in. In this lesson, I'm going to show you exactly how you can ask for testimonials, handle them effectively, and then use them to boost your business. And let's get into it with the first part. And that's how you can actually ask for these testimonials from your group. The key to getting testimonials is to make it as easy as possible for your group to share their experience. The first and most obvious way that you can go about doing this is simply asking your group. So you could just send a message in your group that's approachable, specific and simple. So something as simple as, Hey, everyone, we'd love to hear how product or service has helped you. So share your experience. Your feedback not only helps us improve but inspires others to join our journey. So reply in the group or send me a quick private message. Now, of course, you can send a message like this just about anytime in your group. This one is an easy and simple and straightforward way of going about this. Here we do run into a small issue. Since we're asking their opinion and there's not much in it for them, we're only going to be getting responses from those that feel the most strongly about this. Can be a good thing because the people that do give us testimonials are probably going to be giving us some quite strong ones. And these quality testimonials are going to be great. But in some situations, we might be looking for quantity. For example, say you have an email list, and in this email list, you're consistently sending testimonials from people in your group. Of course, you don't want to be sending the same old testimonials because then there's not going to be much increase in social proof or trust from the people that you're sending these emails. So, for this exact scenario, I have a more cheeky way we can go about this. And that's to send a message like this to your group. Hey, everyone. We're looking for some testimonials to put into our new email campaign. I wanted to come straight to you guys to ask first. And the three testimonials that we'll be choosing to get into this campaign will get incentive. Okay, so this message does a few things. So let me break it down for you. Number one, now there is something in it for them because we're offering some kind of incentive for the three that we're going to be choosing to be in this campaign. So because of this incentive, this solves the issue of the quantity that we weren't getting with the first message. But with this message, we're not compromising quality. If anything, we're actually increasing it. Why is that? Well, it's because the way to get this incentive is only if the testimonial is great if the testimonial is going to be the one that we're going to be choosing to put in this email sequence. And, of course, this kind of message doesn't only have to apply to the example that I just gave you. If you don't run any email campaigns, then you can just change us up to your website. And you can say something like, we're revamping our website, and we're looking for three new testimonials to put. So many ways you can go about this. But as you can see, you can apply this formula to basically any situation in which you're trying to get testimonials from your groups where the incentive creates quantity, and the competition of getting that incentive creates the quality. So now that you have that formula and you know how to approach getting testimonials, now the key is making it simple for your group members to send it to you. So the main key to this is reducing friction as much as possible and letting your group members send you their testimonial in whatever way suits them best. Make it clear that they can get you that testimonial in whichever way that suits them. So they can reply directly in the WhatsApp group. They can private message you or someone that's part of your team, or they can just send a voice memo or even a video testimonial. So just reassure them that any format is welcome and that their words are valuable no matter how they choose to share them. Now, another key part about asking for these testimonials is timing because timing can play a significant role in participation. Main thing here is that you want to ask for testimonials when your group is most active. So, this can be after a successful launch, a webinar, or maybe a Q&A section that you're holding within that group. Because, although we want to keep our group as active as possible at all times, naturally, it's going to be more active sometimes and less active at others. But also, be conscious of when you're asking it, because this is going to require some Fnese because you don't want to make asking for this testimonial, feel very forced. So put it in where you feel like is a good natural spot to insert it. This will ensure that your request is relevant and timely. Now, once you start receiving the testimonials, it's important to manage them thoughtfully. So the first one, which might feel like a nuisance, but it is important is to make sure that they know you are going to be using this publicly. So ask for their permission to use the testimonial. And second, when using these testimonials and whatever format that may be, whether on an email sequence or on your website, make sure to make them as succinct and compact as possible. So highlight key elements from the testimony. Oftentimes our testimonials are going to be quite long and quite value packed. So pull just the key parts of each testimonial, take out all the fluff, so it can have the strongest impression on our potential customers. Next, it's important to use them strategically, so put them in places that will have the most impact. I already mentioned some of these before. As I said, you can have it in an email campaign, your website, or you could also have it in social media posts. So, so you have an Instagram. You can have a post once in a while that is dedicated to a customer testimonial. Otherwise, you can implement it through a carousel. So it might not be the first thing that they see, but as they swipe, they'll then approach this testimonial. And lastly, which is most common is having it as a story highlight. So you can have one story's highlight on your Instagram page that is dedicated solely to testimonial. So when people are visiting your page, they can click that and see as many testimonials as they want. This strategy is specifically good for compiling all of your testimonials. Be through the strategies I've been telling you, you'll be collecting so many testimonials, but we're limited in their use in many places. As I've been saying, through your website and an email sequence, you're not going to have your website full of just testimonials because then there's no content. And secondly, you're not going to have an email sequence that's full of testimonials, because the same thing as the website, there's going to be no meaningful content there in just the testimonials. But this story highlight is a good place where you can compile all of them, because it's one place that's dedicated solely to that, and they can go as far as they want on those story highlights to see as many testimonials as they want. Now, if in the case that you're not getting as many testimonials as you want, don't be afraid to follow up because sometimes all people need is just a gentle nudge. So, you can just send another reminder message a few days after that initial one. And this can be either on the group or privately messaging your members. And another way to address this is to sweeten up your incentive. So if you're not getting the quality or quantity of testimonials that you want, you can just sweeten up that incentive, which is going to incentivize people to send better testimonials. And sometimes you may even get those negative testimonials that you're not going to want to be posting anywhere. But for those don't ignore them. If someone shares a less than positive experience, then thank them and ask them what went wrong. And then use their feedback to improve. And if appropriate, you can work with them and turn their negative experience into a positive one. So gathering testimonials on WhatsApp groups doesn't have to be complicated, and the benefits can be enormous. With the formula we discussed, you can collect powerful social proof that'll build trust and drive conversion. 23. Automate Customer Service With Manychat: This lesson, I want to go over how we can use an automation software to help us in customer service because many times a lot of our customer service inquiries that are being made to us are some very frequently asked questions. So in order to avoid this redundancy, we can have a chatbot answer the questions for us. Now, of course, chatbots are going to have their limits. So it might be the case where we ourselves are going to have to come in and answer the question. But by having a chatbot in place, this can mitigate a lot of that wasted time that we will have to be investing in to answer frequently asked questions. So the software that we are going to be using to do this for us is one that we've already went over earlier in this course. Now, when it comes to using WhatsApp for customer service, there is so much that this software can do for us. You can even go as far as using multiple integrations to create a very high functioning chatbot. But doing all of that could warrant a course in its own. So in this lesson, what I want to do is give you a quick little tutorial of how you can set up a basic chatbot that can answer the most common questions that are going to be brought to your business. So since I already showed you how you can set up your own ManyChat account and using ManyChat for cold outreach, I'm just going to get right into it. So now we're here in Manichat and the first step is we're going to have to come over to automations. So once you're in automations, go to my automation and click New automation. So for this trigger message, we're just going to start it as WhatsApp message, a user sends a message. And click here with detect specific words in a message. So if the message contains hi, hello, or hey, our message sequence will start. So, when these are all selected, we will then click Create. Now for this first message, so this one is going to have to do a few things. First, we want to greet our customer. Second, we want to make it clear that they are talking to a chat bot so we can manage their expectations. And third, we want to give them access to the most common questions that are asked to us. So if that's all they need, then that's it. They don't have to go any further. And lastly, we want to give them the option to speak to a live agent. So if they have a question or request that's a little more complicated than our chat box can handle, then they can speak to us. So what we're going to want to do in this WhatsApp message is click it and then go down here to click More and then a list message. So the reason that we're selecting this list message is so we can have our most commonly asked questions right there with their answers. So delete this top message. And then we can go ahead and paste in our welcome message. So I just paste it in a quick little message template, and it says, Hello. I'm the digital assistant of business. I will try to answer your question with my list below. If I don't have an answer, I can always connect you with a support agent. So how do we actually create this list? Well, it gives us the option right here. For each list, we are going to want to have its own section. So I'm going to click Add section to have two separate lists that they can choose from. So now, with these two sections, we can title them whatever it is the most commonly asked questions are. So in this case, I will say return policy, assuming, you know, we are in ecommerce business. And the second one, I'll put delivery time. So now with each of these, we can add an option. So the option can then be a message that then goes in and describes what it is that they are asking about. So when it comes to the return policy, I just clicked Option WhatsApp, and then I can then put in a text that is our return policy. So I will just put brackets here and put return policy just so you guys have a visual of it. Now we can go back and I'll do the same thing for delivery speed. So we have two of these. And in this case, it might be better for you to actually have return policy as the button, as opposed to the section title. I did the same for delivery speed. And then I'm going to add one more section in case they were messaging us not concerned about return policy or the delivery speed. And this one, I'm just going to title Speak to an agent. With speaking to an agent, we'll still have a Whatsapp message, and basically in the message, we'll say, we will connect you with an agent shortly. And for this, if it's just you and a small team that isn't going to be able to answer super quickly, then I would also manage the expectations in this. So say something along the lines of ask your question, and someone from our team will respond to you within the next day or so. Now, if they wanted to speak to an agent, what we're going to do then is click here on the bottom, drag a next step, and then from here, click Actions. And now, because they want to speak to an agent, speak to someone from our team, we have to actually notify a person on our team. So click Actions, as I just did, and then come over here to live chat. Mark conversation as open because this means that someone from our team has to answer. Then click Action again. Come over to live chat, click Assign conversation. Then you're going to assign the conversation to a member of your group. Then click Action again live chat and notify assignees. So the person that you select here, whatever their contact information is, is then going to be auto filled here, and then you can basically send them an email or if they have their phone number in Manichat, then you can send them a text message. And this will all, of course, happen automatically. So now I basically showed you the framework on how we can use Manichat as a chat. But, let me go ahead and finish this up, and then I'll come back to you and speak to you about it. Okay, so I flesh this out a little bit more, and I just want to come back and show you it. So as you can see, there's a little bit more going on here, but it's really not that complicated. So let's go back to the beginning of the sequence where we have our greeting message. We still have the three options. WturnPolicy, delivery speed and speak to an agent. The Speak to an agent, nothing changed. As we can see, if we follow this, it says, please ask your question, and a member of our team will get back to you in the next 24 hours. Then that person is then going to be notified whoever it is that is supposed to answer this question will be. Now let's look at delivery speed. With delivery speed, I just put it in as a template. Imagine there's delivery speed message there. If that's something that we're interested in, they selected that, they would then get that message. So then following that, I said, Did this answer your question? Yes or no? If they selected yes, then it would say, awesome. If you have any other questions, feel free to ask them here. Now, if they selected no, then all I did was just copy the same message from before, and I said, please ask your question, and a member of our team will get back to you in the next 24 hours. Yet, again, this is the exact same thing as was shown here. But as you can see, with the return policy, I don't have anything there. And I did that with a purpose because I wanted to show you just how easy this can be. So after I give them the return policy, then I want the next steps to play out exactly as they did with the delivery speed. So what I can do to replicate this without having to create all of this again, I can just hold Shift and then select all of these, and then click Duplicate right here. Then I'm able to just drag this up right here and then click this right here, this little bubble. And then drag it to here. So the next step is this. So now, let me just zoom out a little bit so we can see the full thing. And honestly, like, right now, it looks quite complicated, and we just did this in a few minutes. So it's pretty cool when you know what you're able to do with this. There you go. There you have it. This is your own little chat bot that you can make super easily. And if you enjoyed this lesson as much as I did creating it, then let me know. And I can create an entire mini chat course because, as I said, there's so much that goes into this, and really it's limitless.