Transcripts
1. The Journey Begins: Welcome to this beginner's
class where you will learn how to attract your target audience
through video marketing. By the end of this class, you will have a finished video, whether that's for YouTube for your business or just
for your family. But first, Hi, I'm
fully buck analysis. I'm a content strategist and a teacher of over 40
thousand students online. This number only happened
because a video, since I was 12 years old that
I started recording videos, learning camera things,
learning how to communicate my message
through video format. Really, using this means
to communicate what I really feel and also to
teach others to do the same. If you always wanted to dive deep into the video
marketing world. I really think this
class is going to be very useful for you to
make the first step. It will take you from
the whole journey, from researching your audience
to finding inspiration, to getting hundreds
of content ideas to prepare in your script,
filming and finally, editing the video in all of these lessons are
simplified so you can start today and if you
want, finished tomorrow. And if you are ready to dive
deep into video marketing, makes sure to continue
watching and I'm really excited to
teach this class.
2. Video Marketing is EXPLODING: Hi and thank you so much
for joining this class. I'm really excited to start
this journey with you. If you are familiar with any
of my available classes, you know that I always
like to give you a compelling reason to
continue watching this class. And hopefully it will not be
hard to convince you that video marketing is definitely something that you
should invest on. Video marketing is
definitely growing tremendously in
terms of popularity, youtube has an astonishing 2
billion active members every single month, and it's the second most
popular platform in the world. Then we have other numbers
like 78% of people watch videos every week and fifty-five percent
watch videos every day. You're probably counting towards
this statistics already. Now focusing a little bit more on the business
perspective, we see that 78% of businesses report getting more traffic
after they invest in video. 68% of marketers also say
that video has a higher ROI then Google ads
and YouTube has by far the highest ROI for video, followed by Facebook
and Instagram. And well, regardless
of whether you like it or not, Tiktok is growing. End-user spent an average of 52 minutes every single
day on the platform. After all of these numbers, whether you are just creating content for your personal brand, or you're looking to build
and expand your business. Video marketing and
creating content In video is definitely a
good way in a safe bet. Because honestly there are
so many types of videos that you can create that
you will never, ever be disappointed
because video, so you can create
costumer testimonials, you can create reviews. You can create how-to videos
in educational content, entertaining content,
behind the scenes footage. You can show your events, you can show your life. So there are no limits to the amount of information
you can fit inside a video. In my case, I've
been using video since I was 12 years old. 12 years old. I created a makeup
YouTube channel. Thankfully, it's not unlikely. But well, I used
video in that sense. Then when I was at high school, I started delivering some
assignments using video, and we always had the
highest grade. Then. I now use video to
create online courses, to communicate with my clients, to basically talk on
Instagram all day. I do basically most
of my work through video because video marketing is growing exponentially in, there is no sign that
it will stop any soon. You should also invest on these type of media because
you will see results. And if you are still asking, Okay, I get it
that it's growing, but why is it so, why are people so interested in consuming and producing
video content? Well, first, it's
highly engaging. So it's much more easier for especially younger
generations to watch a video than
to read texts, because our attention spans
are decreasing with time, video becomes more compelling. Second, video is a great way to build more trust with people, because especially
few show your face. You immediately build
more trust and show more credibility and expertise. In the third reason is that
videos are very easy to be shared and spread across different social
media platforms. And so it's very easy for a
video to go viral instead of, let's say, a text or a poem. And so we're really hope all of these reasons make you
excited enough to jump on this journey with me
and really diving deep on how to
create good videos, whether you're doing it for yourself or for your business. So let's jump right
into the next lesson.
3. Find your Viewers Online! : Welcome to this lesson about
finding your ideal audience. The reason why this matters, and please don't
think this will be a boring lesson because this
is actually very important. And I think that
the people who skip this more introspective process and reflection really
struggle more with the process of starting
in recording the video. So here's an example. I'm recording this video
right now for you. Now, I don't exactly know who is on the other
side of the screen, but I have an idea. I know more or less who
is my target audience. I know their interests, I know what types of things they usually do
on their free time. Sometimes they consume educational
content like this one. I also know usually their age, so in-between what
ages they are at and also some of the most common in places where they
live in the world. And this helps me to create better content
for this audience. Because if I have no idea of who is going to
consume my videos, I probably will not communicate
the best possible way for that person because I'm not
talking with a 12-year-old. Probably maybe a 12-year-old
is watching this in high, but most likely it is
not. Because of it. I know more or less how
to adapt my speech, my language, my
communication skills, to the type of audience
I'm talking with. This is very, very important, especially if you are
doing this to generate more leads to improve
your business, to get more clients because you know more or less who
your clients are, right? So I have a couple of
questions that should really help you to define exactly
whom you are talking with. This will help you
craft your message and the future content that we'll
talk in the next lessons. So you can actually align with your audience
and their needs. To the first question is really, what are the goals of
your ideal viewer? What are some of their desires? So what do they want? What are they looking for? What's stopping them from
reaching their main goals? Here I highly recommend you
to be very, very specific. And try to put yourself in the mind of your
viewer into really think of what is preventing them from reaching what
they want to reach. Then you should also know
more or less their age, their gender, their nationality, their education level, and
perhaps income level if that is important for the type of content
you are creating. Now the next question is, where does your audience
usually Hangout? Are they on Facebook? Most of the times? Are they on Instagram? Are they on tiktok,
are they on LinkedIn? And it's really crucial to understand this
because it will help you to really be where
your costumers also are. And that's, is essential
because if you're posting content on tiktok and your
audience is not there, obviously you will
not have the results. You really want to. Finally, the last question is, where are your ideal
viewers finding you? Are they finding you
through social media, are defining you
through YouTube, through Google, or directly
through your website. So it does not matter at this stage what really
matters isn't understanding exactly where they come from or if you have not
started videos yet, where do you think they
might possibly come? This is crucial because they are mainly
coming from Facebook. Perhaps you need to have
a different approach than if they would come
directly from Instagram. I highly recommend you to answer these questions in detail. Really think and do your
research because they will definitely help you to later come up with
content ideas. They will help you create
the scripts and also to film with ease because you know
to whom you are talking to. Well, I could do a whole
class about clarity, marketing persona's
research and so on. But this should be enough for
this stage of the process. So do the exercises and let's
continue to the next class.
4. Get Ideas for your Video Content: Hi and welcome to this
video where we're going to talk about coming up
with ideas for your videos. I actually have way
too excited for this video because I'm
basically an ideation nerd. I absolutely love to come up
with ideas and you a lot of research to generate
amazing content ideas that would later turn
into great videos. This first video I'm
going to share with you my favorite ways of
getting content ideas. And basically this whole
video will serve as an inspiration because
I really want you to have all of these
tools in your toolkit. You never struggled with finding your next brilliant idea because you have
all of these create sources that will
inspire you for creating content in coming
up with a big list of ideas. And honestly, I have the opinion that
lack of ideas should never be the reason why you are not
creating video content. Because ideas are everywhere and it's free to combine
ideas to start things, to maybe still a few things
from here and there. I mean, it's not
actually stealing, It's just taking
some inspiration, but really ideas should
never be the problem. So let's jump right into
the computer because I wanted to show you how
I would do this myself. Now welcome to my screen
and we're going to start by using Google searches
to find keyword ideas. And I know Google is the first most obvious
way of finding ideas. But I really think that you
might need to actually use it to be able to see what other people are creating and to get some inspiration from it. So let's start. So let's say that
I wanted to find some marketing
strategies for 2022. So I'm going to search for
marketing strategies 2022. This would be
basically the type of content I'm going to create. And y going through Google, I can see the types of
headlines that pop up. This could eventually be
future pieces of content. So 19 best marketing strategies, also like this title. So it's kind of
like Todd takes to add to your marketing strategy. Or more specifically, more marketing
strategies for startups. This could be a
potential video for me. Marketing strategies that
business owners should start. So again, tying down
to a niche here in this case for whom this video is going to be so definitely
for business owners. Then we have digital
marketing trends who also was really
relevant and valuable. By going through
this quick search, I can already find some interesting ideas
that can become a video. Now, a very quick, yet very interesting
thing that I recommend you is to install this, this keyword everywhere tool. And this is basically a Chrome extension
that you can add. If you just search for
keywords Everywhere extension, you can simply download
it over here for free. I do have a paid plan, few credits that I bought, but still you don't need it. So let's basically activate it. Now. I replicate the same search. You will see that I will
have more information here. And I have more of this
information because again, I'm paying for the
the premium version, I have some credits. So why is this even interesting? First of all, you have again, a lot of ideas. So we have digital
marketing trends, but we can also talk
about branding trends and PR trends in content
marketing trends. So this would be very
relevant for me. Or B2B marketing trends. First of all, you have
the keywords again, and also you have the volume. So if you are creating
videos for YouTube, obviously it's important
to know that people are searching for this keyword. And this is where
Keywords Everywhere comes into play and it's very interesting to get these
type of information. Now let's move onto another
way of finding ideas. And it's basically
through YouTube. So what we're going
to do is type in the, what we are looking for. So say marketing
strategies 2022. When we do this search, we will see again, a lot of other ideas that we can take some
inspiration from. Say here, Pat Flynn, which I actually really like. He's just doing top
five marketing trends. This guy is doing, let's say Instagram marketing or music marketing strategies. Again, because I have
these extension installed, I have more information
about the content and this is definitely
really, really useful. The third way to
get ideas is using platforms like Instagram,
tiktok, and Pinterest. Because these are platforms
in which you can publish video and it's easy to
find video content. So again, let's find some
marketing strategies. This will search this as a
keyword or has a hashtag. Sorry. We'll search for this
hashtag and then we will see what types of
content pops up. So we can see here about
influencer marketing. So let's say marketing trends in the influencer marketing niche. We could have Facebook
ads, marketing trends. We could have storytelling
marketing trends. There's a lot of ways to
find interesting ideas for your future videos using
existing social platforms. Again, you can use Instagram, you can use tiktok,
you can use Pinterest. You can use any other platform to find these types of ideas. Now there is another platform
that I absolutely love. It's called quorum, and it's basically a questions
and answers platform so people ask
questions and then you can go there and
answer the question. So this was basically like
Yahoo Answers back in the day, but now Korea is much more
interested in actually, I do use quirk quite often, but let's do again marketing
strategy, strategies. And we do search. Then we're going to
filter by questions. These are some of the questions
that people have asked. And remember, every single
question can have an answer. You can indeed create videos answering all
of these questions. So, what are the best digital
marketing strategies, social media
marketing strategies? What are semi effective
mass marketing strategies? Let's say what are good marketing strategies
for a small business? Again, this is really interesting because you
can niche down in VB very specific to the type of question that these
people are asking. Finally, this is
the last strategy that I have to share
with you today to get some ideas equipped to ask
directly to your audience. So if you already
have an audience, if you have people watching
and following you online, you can and should definitely
take advantage of that. And really ask people what type of content do they
want to see from you? This is obviously a great
way to get direct ideas, but you also have
an opportunity to build a stronger connection
with your audience, which is basically
what I'm trying to do. In this case, this
is not exactly a way direct way to ask
for recommendations, but based on some
of the questions, I can already see some of the things people
are struggling with, with their personal brand,
with their content. And then I can create content directly trying to help them. This was a way of asking
directly my audience. And you can simply do it
by creating a Google form. It's completely free and you can then send it out to people. I'm really excited for this. I hope you have your ideas now. If you don't, just
stop the course and do some research using
all of these strategies. And I'm really excited to
see you in the next video.
5. Workshop: Video Content Ideation in Action: Welcome back to another video. In this video I'm
basically going to show you exactly how to go across the web and use all the techniques we
covered in the past video. And really create
a document with all of your ideas
for future content. And I think this is going
to be very useful for you because one month from now, you will have ideas
that you can use. I'm going to show you
exactly how I usually put these process into practice. I'm also going to give
you this template, but well, it's super simple. You just put in a topic
and then you collect ideas and you will create an outline for
the potential video. You can do this immediately or do it later once you are sure if you really want to create
that video about the topic, let's go back to our
marketing strategies 2022. I'm again going to put on my keyword extension, Keywords
Everywhere extension. And then we will see what types of videos
we could create. Now the first one is
digital marketing trends. Obviously now I
have two choices. I can look at this
title and think, Okay, good, I create something. Does this makes sense for me? It makes total sense to create some piece
of content on this. So I could simply click Copy and then come into our
worksheet and hit Paste. So sorry, paste values only and then we could just
make it like this. So digital marketing
trends for 2022. Going back, we have other ideas. So another one
that I really like is B2B marketing trends. Because I work with some B2B
companies, content ideas, we simply hit Paste and that it is another one that I saw that it's really
relevant for me too, is content marketing trends. Now, we have already some type of content
related with trends, but now we want something
more related with strategies. We're going to start looking at some of the content
that appears here. First, we have obviously
marketing strategies, but I think that's too broad. Marketing strategies could
mean really many, many things. I want to be more narrow. One thing that I
noticed is this one, marketing strategies
for every startup. But I'm going to change it a little bit because I
like the contents, but I prefer to target
small businesses, marketing strategies
for small businesses. And then we can obviously
add the 2022 or not. Depending if that makes sense, we can basically
continue the process. I see marketing
trend to watch out. This is digital marketing, so obviously it makes
a lot of sense. So digital marketing
strategies for 2022, we have seen previously in the previous video on YouTube about
influencers marketing. So let's do influence
influencers marketing strategies for 2022. As you can see, this is
a very quick process. It's very rough. So I'm not necessarily going to create a video with this
title. I might change it. I might add a little bit
more twist to the title. I might add not their
target audience. So let's say B2B SAS, which stands for Software as
a service, marketing trends. So I can be more specific here, but this is just to
show you the power of real coming up with
ideas and how easy it is. Now, I just wanted to continue doing this process
just for quorum. So let's go for marketing,
Okay, marketing strategies. Then let's filter through questions and we have a
lot of questions here. Let's do. What do we have? So what are some effective
mass marketing strategy? So I kind of liked this idea. Not sure how this would
turn into content, but it could mass
marketing strategies. Then we can continue on core. We have this one. It's very specific
marketing strategies for a web sort of
perhaps a tech startup. So let's do marketing
strategies for tech startups. Let's see some other ones. What are the most basic
strategies for marketing? I really like this one because it just
tells me that this, the person is probably
beginning and they might want an
initial strategies, I'm just going to
change a little bit. So basic strategies for basic digital
marketing strategies. This adds another layer of nourishing down and really speaking directly
to my audience. Let's just complete another
one and we will have ten ideas in less than
ten minutes, really. All of them really interesting, but let me just
find another one. So we have, okay,
I just found it. We have what is the most effective quorum
marketing strategy. So let's do Quora marketing
strategy for 2022. As you can see, this
is fairly quick to do, but it can be really
insightful to actually go deep
in understand what people actually want
to learn and how you could provide that content
for them through video. Then the next step would
be to create an outline. And obviously you don't need to do this for all the ideas, especially if you haven't even decided that you are going
to create this video. But for me this usually goes down to creating a
few bullet points. So let's say one, digital
marketing trends. We could talk about
email marketing. We could talk about
content marketing. We could talk about
influencers marketing. So as you can see, this
could just become like a quick outline of what I
might cover on the video. This is basically it I'm going to share with you this template, but again, this has
nothing special in it. You can create it
really quickly on your Google Sheets or any
other platform, really. I hope to see you in
the other videos.
6. Finding Inspiration for your Video: Hi and welcome to phase
three of this class. This is all about preparation. And so in this phase
of the course, we're going to cover
three main things. The first one is
inspiration and research. The second one is scripting. Finally, coming up with a
shortlist in these three steps basically will simplify a
lot the filming process. And I know the
filming process is actually very challenging
for a lot of people, especially if you're
just starting out, the whole goal of the
preparation phase is making things way easier when you
hit record on your camera. I can definitely share my
experience that every time I am a little bit lazy about
the preparation phase. First, the filming process
is much more first trading. And second, the result
is often lower or the quality is often
lower than when I do all the
preparation beforehand. But well, let's get started on the inspiration
in research part. And truly the combination of these two items will
create a great video that is engaging and really covers what your viewers are
interested in sync. And so starting with
the inspiration phase, there are two main things
that really helped me to complete this step. The first one is just searching for my favorite creators online and really drawing
some inspiration from their content and
feeling more inspired. A second, I like to simply watch a couple of videos that have
been done on the topic. It can also draw
some inspiration. See what I definitely
don't like in the video. See what I do like
and how I could basically have that in mind
when I'm creating my video. And they truly think
that these two steps alone will make your
videos more interesting because you are going in extra
mile to make your videos more engaging and captivating for the people who
are watching it. And this is basically how I do this process of
getting inspiration. Now that you know exactly how to get inspiration for your videos, it's time for the
research phase, and you can definitely skip
this step if you don't think you need to do any
research to create your video. But for me research, she's always quite important, especially if I'm creating educational videos where
I'm teaching something. And I tried to get
obviously the facts right. But if you're just creating
a vlog with your family, obviously you don't need
to do any research. Well, for me, the research
process is not very organized. But to be honest, it's the way that I get more value from it. I simply start some
searches on the web, finding content that
I find relevant, taking notes and
compiling everything into this document that I later
use to craft my script. I really don't think
that he's a formula. What I do think is
you should try to find relevant
sources and also to find unique angles and perspectives that will make your content much
more interesting. Now, just a quick tip. If you are a research nerd, please don't use this phase
as an excuse for never filming the research phase
in not an endless process. It should have a start
date and a finish date. So make sure you don't
spend all of your time in the research phase
and then you end up skipping the filming phase. The goal is really to have enough information to script
a great video later on. So don't waste too much
time on this face.
7. Script your Video with this Framework: Now that you have the inspiration and
the research you need, it's time to start
scripting your video. And there are two main
ways of scripting video. The first one is the
bullet point method, which basically you just have bullet points of things you
want to talk in your video. The second method is
basically writing every word of what you are
going to say on the video. There is no right
or wrong answer. I truly think that some videos should be
completely scripted, especially if they are
very direct and concise. But other types of videos, they probably work
better if there's no word for word script because
you sound more natural, you some more engaging
in more human. But this is actually
a personal choice. And I totally understand that if you're
just starting out, you might feel much more comfortable with writing
the full script. But if you actually prefer to bullet point method,
it's still okay. Now that we are back
into my computer, I wanted to show
you how to quickly create a script for
one of your videos. I use this very simple formula. I start always with a
quick introduction. This should be quick
because people, people's attention
spans are very short. And we don't want to spend a lot of time introducing ourselves. The second part is
the main content. So mainly where you are going
to talk about your topic. As you can see, I call
it main-content part one and we have another
main content part two. The reason why this is
separated is because there's a call to action in
the middle of the video. This could be subscribed
to my channel. This could be download
my my e-book. This could be follow
me on Instagram. Anything you have to
ask people to do, you can include it in
the middle of the video. Then you proceed with the
continuation of your topic. Then we move on to
the conclusions. So depending on the
purpose of the video, my conclusion is
also very short. I just like to summarize a bit what I've covered
during the video. And then I follow again with this same CTA or call-to-action, where I ask people
either to follow me or do any other thing
that makes sense. With this, like 123456 steps, you can literally
create a script much, much faster without following
your random structure, because now you have exactly which points you should be
covering on your video. Now I want to show you one of
mine YouTube video scripts. So this is already published
on my YouTube channel. And you can see how I follow
the exact same structure. We start with an introduction, and this one is actually bigger than most of
my introductions. We then have the main
content where I talked about first social media and
then content marketing. Then I add a quick CTA in
the middle of the video. Then I continue for the
main content part two. So in this case, we
have communities, we have the website
and email marketing. I finish with a conclusion. As I said, this
is very short and I end with again, another CTA. So I just want people to
get to the next action. In this case. I want people to be a
part of my email list. So I'm offering a download, a free download of
a cheat sheet for building your personal
brand on LinkedIn. And the goal is getting
people onto my email list. And then obviously because
this is for YouTube, I just say if you want
to watch this video, just click here into one. But if this is not for YouTube, you don't obviously
need to include this. But as you can see, this is me following the exact same structure
I've showed you here, because it's just so much easier to create
a script when you have a predetermined structure that can help you stay on track. And don't forget any type of content that you feel
that it's important.
8. Build your Shot list! : In the last video, we finished our script. But that's not exactly true. There are a few things
still that we can optimize in prepare
for the filming stage. Basically, the goal is going
through the script, again, finding spots of the video where we can introduce
other shots. This is basically
called the B-roll shot. What I'm doing right
now is at a role shot. Why? Because I'm talking
directly to the camera. But I can right now
introduced a B-roll shot. This is just a clip
that usually is introduced to represent
exactly what I'm saying. It's a way to add more
dynamic to the video, make it a little
bit more engaging. And a lot of videos have
room to introduce B-roll. I highly recommend you to go
through this step and really make a list of all
the B-roll shots you want to include
in your video. Let's see again
descript and how we can plan the shot list. Finally, to finish our
planning for the video, we have a shortlist. And essentially what
a shot list is. Just a quick checklist
for you to remember. What seems you have to focus
and record on your video. This is the shortlist for
my previous video that I showed before how to effectively promote
your business online. As you can see, most of my
shots are screen recordings. So because I'm actually showing something when I'm speaking, I want to include that screen
recording on the video. And so I create a
shortlist so I'll never forget to actually
record the footage. And then these 33 shots over here are simply what
is called the B-roll. So basically content that
helps you build a narrative, helps you build the story. And this appears
while I'm speaking. I think I mentioned somewhere about building a
puzzle and so on. So this could make
sense either for me to film a quick video
building a puzzle, or to actually finding some third party stock
footage to include. This, again, can be as
small or big as you want. It really depends on your goals, how you want to make your video. If again, I was filming say, a trip, let's say I was
filming a vlog or something. I could include here, say a time-lapse of me working working working
on my computer. If I was talking
about my day of work, I could simply include
a time-lapse of me working and this could
be filmed afterwards. The main content is filmed in the main goal of a shot
list is really to not forget to film any of these pieces that help you
put together a better video. And also this helps you when
you are editing your video because you already have some guidelines that will help
you put a video together. And this is again,
the full script. Let me zoom out. And as you can see, I also add some quick notes for myself with just say a role, this is B-roll, This is
a role B-roll and so on. Again, another, another node for me saying LinkedIn video recording, Instagram
video recording. And these ones were,
as you can see, already recorded over here. So this just makes it much
more easy for me to edit. Or if I'm outsourcing the
edit D addition phase, I can also share these
notes with my video editor. They always know what exactly to do in each part of the video.
9. My Filming Equipment & Recommendations: Welcome to phase
four of the process, video recording with ease. I'm really excited because
you are going to see how I feel a video without
any fancy gear. And really this can easily
be replicated for you at home where you live with
your current equipment. In fact, I do have some
fancy gear laying around, but I can create a most the same quality videos
with way less equipment. And this is particularly important if you are
just starting out because you should be
simplifying the process to start today and continuing practicing
throughout the years. In fact, I'm currently on an Airbnb and I can
record a class. I can record YouTube
video just with very simple equipment that
fits inside any back. And most importantly,
I don't need to buy any new equipment because I can always fill with my phone. In fact, ninety-nine
percent of people have an amazing
quality phone with an amazing quality
camera that they can use to film pretty
much any video. But let me start by showing you exactly the equipment I use to record a
very simple video. First for the camera, I use the canon ADD, but to be honest, you can easily do the same
things with your smartphone. For my lenses, I'm
currently using the prime lenses
with 24 millimeters, but again, use your phone
so you don't need to buy any extra equipment
if you don't have any. Second for the audio, I'm using the road lapel mic. And this can basically be
attached to my clothes. And I can simply talk even if I'm farther
away from the camera. The only problem with these
type of mix is that you need to attach them to
an external recorder. And in this case, I'm using the Zoom H1 to record the audio. Again, you can use
the microphone of your smartphone as long as you are close enough
to the phone. Finally, for lighting, I'm
just using natural light. I know sometimes it's
difficult when it's rainy and the light doesn't
actually help you out. But the whole thing is you
need to simplify right now. Yes, you can further to
invest on artificial light, but to begin with, I think natural light is enough. Finally, for the tripod, I do have a bigger
tripod back at home. Right now. I just use it. This very small tripod
that costs about $20. And it's very convenient
because you can attach your smartphone or you can also attach a camera, a DSLR cameras. So it works for both
of the formats, and this is simply the equipment I'm currently using
to film this video. I can just press record
and start talking, start saying something
to the camera, which is obviously another
challenge in itself. But it always comes
with practice. And the more you do it, the more natural it
will sound to you. This is basically it. The video is fully recorded
and now I just need to put it on my computer and
start the editing process. But if you recorded
everything in one sit, perhaps you don't
actually need the edit. This obviously
depends on your goals into types of videos
you're trying to create. But if you do need to edit, I'm going to show you
exactly how I make some very quick changes on the video with my
editing software. So let's move on
to the next video.
10. How I edit my videos (fast): Finally, the last step for publishing any of your
videos is to edit the video. As I said previously, your video might not
require any editing, but I do believe that
when you edit a video, you can make it pop. You can make it much more engaging and really
achieve better results when you spend the time to
put a great video together. I'm not a video editor
first and foremost, so I don't feel it would
make any sense for me to show you exactly how
I edit my videos first, because this totally
depends on your software. In the case I use
Adobe Premier Pro, so let me just write it here. But you can also
use iMovie or da Vinci resolve in other other
softwares that are free, these two are paid. Again, what I found
that could be useful for you is to give
you my editing checklist. And this is what I
do regardless of the software I use
before I used iMovie, the checklist was the same. Now I'm using Adobe Premier
Pro and it's the same thing. I believe you can find better content on how
to edit your videos from professional filmmakers
and being your editors. So I'm definitely not going to give you a masterclass on this. But I really wanted to
show you my checklist in how I organize myself in
terms of the editing. So the first step is to
import all my video files. Obviously all the
footage are recorded, needs to go into my computer. So this is the first step. The second step is to
organize my video files. Usually I separated
everything from BYU role a role to audio. If I feel if I have
these three formats, so I have the main role than
the B-roll and audio clips. I organize them in
different folders, so it's much easier
for me to find it. Then I find three or five music
tracts to add to my clip. For this, you can
use epidemic sound, but I indicates I
used Envato Elements. Just make sure you're
choosing a royalty-free music or that you are actually paying to have access to that songs. Then I edit the main
voiceover and the a role. So this is the main
part of the video and I just edit heading a
few cuts now in here, so super easy and simple. Then I have finally the
music. I play with it. I see where each song
fits in how I can cut it to match the whole
vibe of the video. Then finally, I add the B-roll
to the main storylines. So all the clips are
already in the timeline. I add the B-roll, I added it, I tried to make it more
punchy and appealing. Then if necessary, I
record additional footage. Let's say if I just forgot
to film something or I see where an additional video
could be very interesting. I do that or I can also go and find some stock
footage to add. I finally add the color
grading of the videos. So this can be done
in most softwares. I add sound effects. So let's say I'm saying
something interesting. I can have like a specific sound that makes it more
punchy and engaging. Finally, I edit
the audio levels. So this is just
to make sure that the whole audio sounds good. And there are no noise
in the background on my audio levels are
balanced and so on. And I just export the
video usually as an mp4, but you can choose whatever format you
want with any software. This is basically
the whole checklist that I use to edit my videos. Again, you can do
this in any software. You can also find great
tutorials on YouTube, on learning platforms and so on. And I highly
recommend you to get involved with the editing
process because it can be very interesting
to see how you can start with a
simple video and make it so much more interesting
and engaging by learning how to edit and adding
those punchy images, videos, and sounds to
captivate your audience. I hope this is useful for you. I'll let me know if you
have any questions.
11. Let's build your first video! : We have reached the
end of this class. Thank you so much for watching, and I really hope you
have learned a lot along the process for
the class project. I would love to see what video you created for this project. Is it a family log? Is it a YouTube video or perhaps a quick overview
of your business? I really wanted to
see what you created and feel free to use
the discussion to ask me any questions because I'm going to be
available to answer and really help you own this process and become
a Video Marketing Pro. I truly believe in the power of creating video to
communicate something. Because if you think about it, it's way more personal than a simple text because you get to the ability
to show yourself, to speak directly to someone. And there's nothing
better than debt. Again, thank you so
much for watching and they really hope to
see you in other classes.
Filipa Canelas, Content Strategist & Content Creator
