Transcripts
1. Introduction: Business card says a lot
about you as a person, you as a company, you
as a business owner, an entrepreneur,
or a consultant. It is the first line of
communication that you have with potential clients
with potential prospects, with other fellow
professionals in the field, within the same industry, or in other industries. Properly designed
business cards. They help you stand out. They help you showcase
your business effectively if they have
been designed properly. In this current class,
I'm going to teach you some insider tactics
using Canva to build and create
effective business cards that I've used them personally
within my businesses, in which we are going to create a business card from scratch. We're going to learn some key
design principles which are essential for business cards,
development, and creation. In addition to some
powerful marketing insights and strategies which will help your company and your brand stand out. If you apply them, that way you are leveraging the true potential of
this powerful tool, which is a business card.
2. Your Project: Project for the
current class revolves around creating a business
card in which you are going to utilize the
key lessons taught in this current class
to build design and print your own business card and showcase it to the rest of
the community for feedback.
3. Setting Up the Foundation: To the current lesson. Now,
the first thing that we're going to do is we
are going to set up the groundwork for our
business card design process. The first thing that
you need to do is, you're going to go
to create Design. Then click on Create Design
and search for business card. Now, once you do so, you're going to have multiple options. You got the landscape,
you got your portrait. So how do you tell
the difference? Take a look at the image
over here? The landscape. This is the typical
standardized business card, which is quite unknown
in the market. This is the portrait. This is a rounded corner business card. This is a square business card. Now, all of them are different variations for the same end result,
which is a business card. However, important
not to keep in mind, you need to pick
something which is quite familiar with the market. So instead of just having a
business card that looks like a joke where you have something which is quite squared or
something which is vertical, you need to keep in mind, where are you going to store them? How are they going
to be presented? You need to maintain
that professional look, which is known to the market. So we're going to go
to the typical option, the typical setup
for a business card, which is 8.5 times
five centimeter. And why is this important? Because once you
go about printing the business card, the, parlor or the supplier
or the agency, which is going to be printing
those business cards, or if you're going
to do it personally. Those business cards,
they're going to be printed based on
standardized template. So the other options,
for example, the port rate, you've
got the rounded corner, the square one could
be quite difficult to get printed out the same
way that you want them to, so you do not want to
waste time in the process. So let's click the
business card landscape, which is a typical
business card. Now, this is very important. This is what we call
as the a Canvas. This is the template
for the business card. This is what we call
as the front face. This is going to be
page number one, right? This is the setup. This is page number
one, and then you could add another page
for the rear end. However, to facilitate
the process, we are going to select
ready made templates, and then we're going to
be modifying the process. Now, if you take a look at the options by Canva over here, it gives you some templates. Now, some of them are too
graphic, too artistic. But would you realize that
you do have the two pages, one out of two, one out of two, just to simply help you get some basic
understanding on this. Then in order to
find the best pick, which matches our requirement, we are going to select the Niche or the
industry that we are at. For example, let's say you are into marketing,
marketing agency. So now it's going to
browse a couple templates which are related to a marketing
as a marketing agency, and you need to find the style
which is relevant to you, something that you are
comfortable with presenting. Keeping in mind, the more
graphics that you have, the more colors that you have, the higher the cost. So what I would suggest is
to go for a basic template with minimal colors and then
you modify it accordingly. Now, for the sake of
demonstration purposes, I'm going to be selecting
the following template. Here we go. Now, it gives
you both of the options. Apply both pages
or a single page. Let's say you like
one of the pages, you're going to
select that page, and then you're going to select a different page for template. Then for the template style, based on the branding
or the colors of your company or
your certain brand, you could modify the colors. But let's say, I'm going to
go for the typical page, apply both pages,
replace all pages. Now, this will be populated
at the bottom over here. The first page. And
the second page. Now, as you can see, this is the general logo and the
company name at the front page. And then you got the back side where you have
the name of the person. Then you do have the role. Then you got some
contact details, then you got some visuals. However, this is
where you need to be professional about it and you need to be quite smart about it. You need to utilize the business card in a productive fashion to
cover, first of all, key important details,
the company name, your logo, your role, your title and your
name, what do you do? Your contact details? These are the basics, right? Most probably you've seen them, but in order to have an
effective business card, it should be something
that pops out. That's one. At the same time, you
need to use it as a marketing material to
convey what do you do? What are the services
that you offer, how to get in contact or how to browse these
services quickly. So we are going to use this basic template for
demonstration purposes, and we're going to be
building up on it. Now, feel free, as you go
about this current class, to select a different template, and you can
experiment with this. I've selected something
which is very basic For the sake
of convenience, this is one to help showcase the important elements that we need to keep in mind. But to keep into account that, the white color that you
have at the back side, it will reduce the cost
in terms of printing. The more complicated the design, the more colors you have
on your business card, if you're going to
print them in bulk, and this is what's the
key, usually the case. If you print 200, 300, 400 of them, it will
cost you a lot. We're trying to keep costs
minimum for your business, at the same time, having an
effective business card.
4. Designing the Front Face: We are going to build our business card from the first page then
to the second page. Now, keeping in
mind, the first page or the second page, it
doesn't make a difference. It's simply main two pages. Feel free to call them
wherever you want. This could be your second page, and this could be
your first page. But normally, when companies present their business cards, the page there's
one page which has mainly the logo and the
name of the company, and you've got the second
page or the other page where you have the
contact details of the person further details. Now, this is where many
companies they get it. This is wasted opportunity
of wasted space because mainly companies they tend
to highlight their logo, their company name, briefing
about what they do, and that's mainly
On the other part, this is where you
have the contact details of the individual. And based on my experience, after receiving hundreds upon
hundreds of business cards, once you are familiar
with the individual, sometimes you're not
familiar with the company, and you're not going to go on the website and start
digging for the information. The business card by
itself should give you a brief highlight about
how things should work. So on this current lesson, I'm going to highlight for you, key important steps
they need to follow and the groundwork they need to set up to have an
effective business card. First of all, let's say, I'm going to have a
different company name. I'm going to move this
current element from here. Let's call the company. We're following the example with a digital marketing agency. So I'm going to say or the
marketing agency in general. So I'm going to go about
this the same way. I would do it to build
a business card for my company, marketing agency. And then let's call it tripod, for example, wherever
it is, tripod. There we go. This is a
tripod marketing agency. And then we have
a different logo, and I'm going to
keep it all caps because it pops better that way. You need to have a sense
of graphic design. Now, this is where things
get a bit of interesting. As always, once you are
building your business card, have some space for
your own company logo. So I'm going to add elements. I'm going to click
on frame over here, this where you go to frame. Okay. Then see all, or you get
the circle over here, and it's up to you to pick up which frame that
you're comfortable with. Now, this frame is like
the host for an image. So you're able to add
your company logo. If you have designed
your own logo, if you have a
certain logo built, you simply drag and
drop it into this. So for the sake
of demonstration, I'm going to move the
labels over here. Then picking up a random logo, I'm going to drag it
and drop it over here. I'm going to narrow
it down a bit. Here we go. Now, we're fitting the
logo inside the frame. Now, to maintain the aesthetics, I'm going to change the
colors, clicking over here. Then you notice once
you add an image, this is where the power
of your logo comes in. If your logo has certain
colors, by default, you're able to see
all the palettes of the colors, which
makes life easier. So I'm going to click
one of the colors, and I'm shifting
the color scheme. Let's change the
color for this one to something which is a bit
matching to black color. Here we go. Now you notice how things are
fitting together. Now, this seems like a
wasted space, right? So what I'm going to do is, I'm going to minimize this a bit or keep it as
this. It's up to you. But move move slightly
to one of the sides, either here or here
or at the bottom, or you can just simply remove the logo completely or
keep it at the top. It's up to you. But I'm going to maintain the whole
marketing agency, tripod name, company
name, marketing agency. And then I'm going
to use the space. And this is where
you get creative. You can keep it in
the middle as well. It's up to you based
on what works best for your company or
for your preference. But the whole point is, you need to maximize
the use of the space. And this is where this
important detail comes in. So you're going to
go to elements and then type the word bar. Then you go to graphics. Now we're going to take a
look at a free version. All of them are
paid for the pro, and it's up to you to pick whatever design that
you're comfortable with. But let's pick something
which is quite basic. Feel free to go through them
to get some inspiration. I'm going to pick
this, for example. Okay. Now, I'm going to
drag this all the way To here. This is one. Now, as you notice,
if I click on this, I'm not able to
change the color. So it doesn't work for
my own requirements. Let's try to do something else. This is a bit advanced typelne. And then I'm going to change
the width of the line. Here we go. The line weight. Perfect. Yes. Let's
change the color a bit. Here we go. Now, I truly hope that you see
where I'm going with this. Now, as a proto, you're able to change
the end points, the sides, both of the sides. You could have this or
something which is a bit more artistic or an
arrow or a square, and then you reduce
the size obviously based on what you see necessary. Now, let's keep things quite basic and
simple. Here we go. Undo. Okay. Now, the border or the weight is quite
big in this current case. It doesn't look properly
arranged. This is one. Then copy this copy and pasted. To add another line and pasted
and to add another line. And to add another line. This is very powerful. When you are building
your business card, I'm showing a basic
demonstration, and it's up to you to
get creative with this. You're able to add whatever
that you would like to add in whatever format that
you would like to add. But make sure that
you use one face of your business
card for marketing, for laying out your services, and the other part for
your contact details. So I'm going to click
on the text now. Let's add a heading. And then I'm going to
reduce the size such that I fit this over here. Now
you get what I'm saying. I'm going to do with
this, for example, social media, marketing. Then copy it and paste it. Website design. Website, management. And whatever services, the key services that
your company provides, or products, e mail, marketing. Now, let's change the color, something which fits with a
contrast which looks nice. Here we go. Now notice, what have I done over here? Based on my logo. So once you have
your company logo, you have some certain key
color palettes, right? You are able to utilize the
same colors to actually draft the template for
the business c. Now, whenever you present this
current business card, you are able to make sure
that your potential client, they are able to see what kind of services or products
that you are offering. And this is where you have
some room for innovation. Do not overcrowded, basic key elements, basic
key highlights. Another way to go about
this is basically to put the logo over here, and then you could
minimize the company name. Put it on the side, and then try to minimize
this as well. You could add the
slogan of your company. You could delete this,
the marketing agency if it seems too crowded, or keep it that way, tripod. You marketing partner, something promotional, something that you would
like to highlight, which gives it an extra flare. So now we do have a very
nicely prepared front page. Now, for many of you, might
sound like it's crowded, but on the, you need to use this opportunity to
showcase what's your business. I've seen multiple
business cards, and the ones which
are completely blank where you have
only the company name, and logo, and then you go
to the contact details. It might take you a while to
figure out what do they do? Especially if you need them, and you might not be familiar
with their services. You contact that person, then they tell you, well,
gess what, we offer that. All of this could be
simply summarized with an effective business card. Now, this is a very basic
example where the very basic template which
showcases the ability that you could get
inspired with. You could draw some motivation
from Start with your logo, then you have some basic colors that you're able to choose from. Now, let me revert back to the previous colors because I prefer them better because
they look better, actually. But since we have chosen that logo for
demonstration purposes, we're going to
maintain the logo, but I'm going to
maintain the frame. I take a look at the shift. The whole color palette by itself makes a lot of
difference, right? It makes a whole transformation. So that's why you have to
be careful from the get go when you're picking
the branding colors, pick something which suits
your logo and your brand. So now, at this current lesson, we have finalized the build up, the key important points
for the first page, where we have the company
name company logo, and we use the space
effectively to highlight our key
offerings or key message. Before we transition
to the second page, where we have our
contact details, we have our designation, we have certain elements
that we would like Chat.
5. Designing the Rear Face: Going to transition to the second phase of
our business card. Now this is quite
straightforward. This is where you include
your own contact details. Let's say you are a business
owner, you entrepreneur, CEO, someone working
in a company. This is where you
have your own name, the company's logo and
your contact details. Now, this is where
we take it a bit further to help you stand out at various occasions to make the best use
of the business card. Your business card is
a very powerful tool if it's used effectively. And unfortunately,
many businesses, it's a wasted
opportunity, because just simply put on the name
logo, and that's mainly it. So how do we go about building
an effective second phase? So we're going to copy
and paste the name. The logo. Here we go. Delete this Delete this. And then I'm going to copy
and paste the name as well. Keeping in mind, it's very, very important to maintain
consistent fonts and consistent typography
and consistent coloring to have a
full brand image. Let's change the name
to Andrew Steve. Senior Okay marketing manager. So this is an opportunity
for you to represent your title or your position within the company in
addition to your name. Then you transition to
your contact details. And it's up to you to have whatever contact
details that you have, a single mobile
number, landline, the location of the
company is very important to have the
company's website for sure. Now, you need to
add e mail as well. So I'm going to do
this. I'm going to extend this a bit to the top. Here we go, reduce
the border weight. Then I'm going to
arrange it in a way, which looks quite professional. Then we got the company line, the company website, the
company's line and the location. Now, this is where I would like you to draw some
inspiration from. Always, you can go to the
elements and you could add certain key elements or graphics
which would make it pop. So I'm going to say or type
phone, then go to graphics. You're able to
have the symbol of the phone phone icon to be
more specific. Here we go. Now you've got
various phone icons. Here's one, which
works perfectly fine. You're able to add
those icons to make your a business card
standout. Let's remove this. Here we go. Change the colors. You could place the phone over
here, then location icon. You get a pinpoint,
change the colors. Feel free to use whatever
colors that you have. I'm using those colors because this is part
of the template, and I chose a basic template intentionally to
show you how easy it is to build up your business
card with whatever template. And some of them, they are
great. They are ready made. You're free to just
simply download them, utilize them, and modify
them as you prefer. Then we got the icon over here. So what we're understanding
or what we're noticing, we are able to add some icons to our card in order
to make it stand out to have something
which is quite unique. So now it's shaping up
pretty well, right? Now, we could take it one level further in which we are going
to add the e mail icon. This is one because it's a very powerful tool that every single business
card should have. Often your main
communication goes through e mail during events,
networking events. So it's very important to have a properly set up business
card to include those details. So I'm going to
copy this and paste it to maintain consistency, XYZ at hotmail, whatever it is. Now we got ourself
the important details that we need to have
within a business card. First of all, you
got contact number, location of the business, the website of the business, your contact e mail ID, right? Now, in some business cards, it's often preferred to
separate them where you take the location and place it somewhere on the side and the company website on the side, and you maintain this column to be your main contact details. Why? Because it focuses on your contact details rather than mixing everything together.
Let me show you how. What I'm going to
do is, I'm going to move the location over here. This is one or at the bottom. Then I'm going to add a website, the website over here. That's mainly it basic moves. I'm going to get the
number over here. Here we go. You go your e
mail ID over here. Excellent. And we are going to add
the same text to the top, and we're going to label
it as contact details, which is very important to have on your business
card because this showcases the direct contact
for the specific person. Right? Now it looks way
more organized, right? Now you're getting
some inspiration how to build your
own business card. But we're trying to maximize the impact
of the business card. So what we are going to do, since we live in the modern age, and since this is a
marketing agency, obviously, we need to
have some socials. So what I mean by this.
You are going to add your social handles
regardless of the platform. So we're going to leave
some space for that. And for example, let's
have Facebook icon. You're going to pick
one of those icons, change the color,
and there you go. So we're able to add
the Facebook icon, and you're going to add
your Facebook handle. Now, this is if you
have multiple handles, like you got yourself different user names
for various platforms. Right. You can just simply
type in the name Andrew Steve. For example, for Facebook, and you can do the same thing
for Twitter, for Instagram, and you can add all of those
details, back to back, or if you have similar handle, you could do it
in such a fashion where you have for
Instagram as well. L et's pick a color,
the same color, minimize this, and
you put it over here. Then you got Twitter
or X previous logo. You go for the graphics, and we got the logo
for X or Twitter, regardless of the format, here we go, then for the
check mark on Twitter. So you're going to add this
which is formula Twitter, which is X right now, and then we are going to
add Facebook Instagram. We got X. You could have also a Whatsapp, if you'd like, you could
add your Quasap details. How about, we could add
YouTube, for example. If you got a YouTube presence, let's go for the elements,
YouTube, graphics. Pick one of those helpful
logos or templates, then we are going to change
the color. Here we go. And we're going to
arrange it this way. So notice now, what have I done? I've maximized the impact
of my business card. You can put at over here
because many of them, they have the handle
with at at Andrew Steve. And now I got me
a very powerful, effective business card, right? It has my contact details, title, the name, the title, the contact details,
a phone number, and e mail, socials, the location of the
company, and the website. This is very powerful.
Now, this is satisfactory. We have a loaded business card which includes
multiple elements. It includes what we offer. Then it includes the
contact details with all the online presence where
you could be reached at. This is how you maximize the impact of an
effective business card. Keeping in mind that you need to maintain proper color palettes, and I've picked this
name and logo randomly. If you have your
own company name, if you get your own logo, feel free to use it, and then use the colors from your logo palette to help you build and level
your business card. So now we have finalized
the first phase and finalized the second phase
of the business card. Now we are going to take
it one level further to help you add some next
level online presence
6. Adding Powerful Elements: I'm going to show you
how you could use your business card as a
marketing tool to get clients, get leads, get subscribers in a very smart and
effective fashion. Now, we are going to
pick any of the faces, either this one or this one, and it's up to you as
you see more convenient. But most importantly, we're
going to utilize the power of QR codes to add our offers, to add our links, to add our website. Let
me show you out. First of all, you're going
to navigate to apps. Then you're going to type Q
R code. Just click Enter. The first one that pops out, you're going to select this
one over here. QR code. Then this will prompt
an application, which will generate a QR code
after you add your link. So click open. So
now I have my URL. Any website that you
would like to add, any URL that you
would like to add. This is the
opportunity for you to actually showcase or link to it. And guess what? You could change the color of the QR code, the front side or the backside. Let me show you a
different Let me show you just an example to help you see how does this
work WW Here we go. And then We are going to
select a certain background. It's up to us to pick it the foreground
color, the margins. It's up to you to
tinker with it. Now, just click Generate code. And Val, here we go. You got yourself a QR code
right now that you're able to inject anywhere on
your business card, such that when someone
scans the business card, I feel free to scan it, you're able to see
that by yourself. Once you scan the business card, you are able to the QR code, you are able to be
directed to the website. And this is a great opportunity if you have a certain offer. If you got certain
offer in place, let me show you how you
could minimize this. For example, email
marketing, Here we go. We're trying to maintain a
visual appeal, of course. Looks organized, looks nice. Then I'm going to
increase the size, and then I'm going to say, copy and paste, change
the color to black, then scan for exclusive offer, for example, a simply an example for
demonstration purposes, and then you are able to
place somewhere over here. Let's move the QR
code. Reduce the size. There you go. Excellent. So now, you got yourself an
optimized QR code. You're able to add
whatever you'd like to add your own
YouTube channel, for example, you could
add your Facebook, whatever platform that
you're happy with, or you're very active at. You could just
simply add that, or you could just simply
change this from scamp offer or subscribe. Here we go. And then once you scan
the scan to subscribe, you're able to have people
subscribe to your channels, to your socials by simply
scanning the QR code. And the room for innovation, the room for inspiration is
quite boundless and endless. So that way, you have a very
well optimized business card which showcases your offerings, gives potential opportunity to have an engagement
with potential leads, prospects, or clients, reflects your contact details accurately. Reflects your social
media presence effectively and quite aesthetic. Now, we are done with
building our business card. Now we are ready to actually export the business card and
to take it out for printing. And this is where
we need to address some key important
minor details up next.
7. Exporting Your Business Card: That's I'm making it this far. Now we are ready
to actually export and get our business
card ready for printout. So we are going to go to
the share icon over here. You're going to click on it. And this is very
important. Go to download. And once you go to download, make sure that you are
selecting the right file type. In order to have crystal clear crisp quality
business card, make sure that you
select the PNG. Best for complex images
and illustrations. Don't go for the JPEG because
this is for online sharing. It reduces the
quality of the image, make sure that you're
going for the P and G, and then have a copy
as a PDF as well. Why? Because when you are trying to print out
your business card, You are going to send it
to an external company. Usually, this is a company which is involved with
printing flyers, printing business
cards, printing various material,
hard copy material. They would ask you
for a PDF copy and the actual high
quality PNG document. That way, you've got
both of them covered, saving you time,
saving your effort, and you are able to
actually populate your business card quite
easily and effectively.
8. Wrapping Up: You think. These lessons
that I've taught you, I've used them personally
to craft and build my company's business cards to help us as part of
networking events, part of marketing,
part of branding, and communication with
potential clients, potential leads,
potential customers. These are real case lessons, things which actually
work in the practice, things which have been applied. So I truly hope that you
found them quite helpful, the same way I found it quite joyful teaching
you those lessons. So make sure that you
follow my profile for the latest
releases and updates, and I'll see you
in the next class.
Engr. Hussein Attié, CEO I Engineer I Educator
