Using AI and Chat GPT for Social Media Marketing on YouTube

1. Introductory Video : You know that the average cost for 1,000 people to watch your ad on television is $47.14 This means that if you were to reach 2 million people, if you were to pay for ads on television to be seen by 2 million people, you would have to pay a whopping $942,800 Now, what if I told you that in the past year I managed to bring more than 2 million libels in front of my videos, in front of my offers for $0 this is $942,800 cheaper than if I was to advertise on television. And keep in mind that those weren't people that I just shoved an advertisement that they're not interested about in their faces. Those are people that actively searched for my offer. This, ladies and gentlemen is truly how powerful organic traffic is. And this is exactly what we're mastering in this course that you have stumbled across. This course is designed to make you an expert on understanding and bending the Youtube algorithm into your preference to maximize the reach of your marketing campaigns as a marketer. And one of the best ways to do that in our modern days is by leveraging the extreme power artificial intelligence and more specifically, Cha GPT. This is the ultimate course on how to utilize the power of artificial intelligence and Cha PT and funnel it into our social media marketing campaigns to maximize our organic reach and reach potentially millions of people, while spending, yes, you guessed it, $0 on ads. So my name is Lamberts, and after making every single mistake that a person can make on Youtube, I managed to scale my channel organically to more than 35,000 subscribers and more than 2.5 million total views. The skill that I've managed to master how to bring my offer and my videos in front of millions of people without paying a single dollar on ads, is exactly what we're mastering in this course right here. To give you some more details, this course is subdivided into two big parts, the theoretical part and the practical part. So we're going to start with the theoretical part of this course, in which we're going to be analyzing some basic principles and terminology around Youtube that you need to understand in order to smoothly transition into how to use artificial intelligence and ChachPT. For the practical part of the course, we're discussing about the importance of identifying your target audience. What is organic traffic? What is paid traffic? How to leverage the Youtube algorithm into our preference. And then we're transitioning to the practical part. We're launching PT and other artificial intelligence programs are going to be of extreme importance and we'll just untie our hands into this process. And we're analyzing everything that you need to know regarding how to identify your target audience, how to create your target avatar, how to plan a successful content strategy. And how to turn long form content into short form content while utilizing one of the coolest and easiest to use artificial intelligence programs out there. Finally, we're moving into the art of search engine, optimizing our videos, write our titles, our descriptions, and our tags to appeal to the Youtube algorithm and make them accumulate views for days, weeks, months, and years after we have uploaded those videos. So ladies and gentlemen, I'm very happy that you're here. Welcome to the one stop destination to learn everything that you need to know regarding utilizing the power of artificial intelligence and Youtube algorithm to bring as many eyeballs as possible in front of our offers as marketers. I'm very happy that you're here. I'm going to see you in the first lesson of the scores. 2. The Class Project: Welcome everybody to the course outline and the class project lesson of the scores in this lesson. Right here we're discussing about the course outline, how the next lessons of the scores are going to play out. And obviously, I'm also revealing the class project that you're called to complete. Okay? So this course is focused on making you understand what Youtube is and how to successfully leverage the social media platform to market your content, okay? To bring more ables in front of the offer that you're trying to market. Okay? This course is subdivided into two categories. The first part, the first category is the theoretical part. In the first theoretical part, we're discussing about some principles around Youtube that you need to understand, okay? And some terms that are of extreme importance regarding marketing, such as organic versus paid traffic, okay? How to leverage organic traffic. How to leverage paid traffic. How to combine organic and paid traffic for the best results, okay? And then we're moving into the practical part in which we are going to be leveraging artificial intelligence and more specifically Cha GPT for three big goals of ours. Okay. The first one is to identify our target audience. And more specifically create our target avatar which is going to be the core of our marketing campaign. Then we're moving into creating a content strategy using GPT, okay, And leveraging long form content. And how to trim down our long form content into short form content bits to tailor and appeal to the organic algorithm on Youtube and maximize our reach. Don't worry, all of those terms are going to make absolute sense as you progress through the lessons of the scores. In addition to that, in the practical part, we're discussing about one of the most important and coolest artificial intelligence tools that will help us transform our long form content into short form content bits in just the push of one button. This is one of the coolest artificial intelligence tools out there at the moment. And it's going to be extremely beneficial for you to know and understand how to use this. Finally, we're closing the practical part of the scores with a full tutorial on how to search engine optimize your videos. Okay, the three parameters of our videos, the tile description and our tags to again, maximize our reach and appeal on the organic algorithm on Youtube. Okay, so these are the two categories of lessons that we're going to have in this course, the theoretical part and the practical part. And now it is time for me to reveal the class project that you're called to complete by the end of this course. Again, this course is going to be hugely focused on artificial intelligence. And you're going to learn a lot of things regarding ChachPT, and ChachiPT prompts. So the class project that I want you to complete is that I want you to search engine optimize one of your videos. So create a search engine optimized title, a search engine optimized description, and search engine optimized tags for one of the videos that you are called to market. Okay, copy the search engine optimized results and paste them in the class project description so I can have a look at them. Not that I will be personally reviewing and given a score on every single one of your search engine, optimized title descriptions and tags. So please submit this class project that is also a cool way to connect with me as your instructor. So again, I'm very happy to instruct the scores and I can't wait for you to learn all of the datasets that I'm about to delivered to you in the next lessons. Thank you very much and I'm going to see you in the first lesson of the scores. 3. YouTube as a Marketing Platform: So hello everybody. Thank you very much for enrolling in this course. And I would like to welcome you to the first lesson of our modules. In this first lesson right here, we're going to set foundation to our journey, okay? By analyzing some basic principles around Youtube and other platforms which we can leverage for, completely free to advertise for our campaigns. So again, in this lesson we're going to be diving around some very general and basic principles regarding, for example, the content that can be uploaded on Youtube. And how we can leverage this free social media platform for our advantage as marketers. So again, I would like to welcome you in discourse and in these lessons right here. And let's dive in our presentation. So welcome to the slides. Again, this is going to be an introduction to Youtube marketing. And more specifically, we're going to be analyzing Youtube as a platform. So first of all, we need to understand what Youtube bees and why this platform is so important for advertisers. So as we know, Youtube has a massive user base. With more than 2 billion logged in monthly active users as of 2021. So as you can imagine, in every single category of pretty much anything that we want to advertise, there are people going on Youtube searching for these things or, you know, our products. And whatever you want to advertise, just pop up into their recommended page. And we're going to be analyzing the difference between search based marketing and recommended or suggested based marketing later in the course. Youtube has a huge global reach, pretty much with availability in more than 100 countries. Kate supports more than 80 languages, and we're talking about a global network of videos. When we upload a video on Youtube, it is pretty much open for every single person on Earth to be viewed. This is something that can be highly leveraged in our marketing campaigns and what we're going to be analyzing in this course. This is exactly what we're going to be doing in this course. We're trying to leverage video assets to be seen in all over the world with this amazing platform Youtube. So this is a huge point that Youtube is actually the second largest search engine. And this is actually a huge point because we're going to be hugely leveraging the search based efficiency and results of Youtube. So being the second largest, okay, search engine after Google, Youtube offers immense potential for visibility and discovery. Okay? Users often turn to Youtube to search for information, entertainment, and solutions, emphasizing its role as a search platform. Okay? Creating videos and listing them with the correct titles, the correct keywords, the correct descriptions to be seen as search based videos. So videos that pop up when we search for something, it's one of the best ways to acquire views throughout a long period of time, okay? Not exponentially grow our channels, but have a linear growth through years and years. And this is one of the best tools that you can leverage as an advertiser on Youtube. This is pretty much one of the biggest assets of Youtube. The fact that it's search based results can give us constant traffic to our videos, okay, For months and weeks, okay, and years to come. So this is absolutely amazing, and we're going to have a huge point on this later in this. Of course. Another great thing for us marketers is that Youtube and the audience, okay, that enters Youtube is extremely diverse. Youtube caters to a very diverse demographic, right? It's spending various age groups, genders and interests. Advertisers can leverage detailed demographic targeting options to reach their specific audience effectively. Now, at this point right here, I need to introduce you to two different, okay, completely different terms regarding advertising on Youtube. The first term is organic advertising and the second is paid advertising. So what is our goal as advertisers, especially if we're targeting Youtube? It is to bring more eyeballs into our products, into our services or whatever we are advertising. Now, there are two ways to bring more eyeballs to our product or service or whatever we're advertising. The first way is through organic traffic. And organic traffic means that we don't pay for adds, we just create a great video. We search engine optimize the video to be seen on search results. Or we optimize the video in a way in which is popped up in the suggested, in the suggested feeds of our target audience. So this is organic traffic, right? And we're going to be analyzing different ways to acquire organic traffic to our audience. This is completely free. This also we can target very specific people with organic traffic. Don't get me wrong, we don't need to target everyone with organic traffic. We can actually, using search engine optimization and other techniques, target very specific people. The other term that I want to get familiar with is paid traffic. As you know, Youtube gives the opportunity to creators and marketers to pay for ads and directly target very specific people with these ads. This is the second way to bring more eyeballs to your products, to your services. Okay, with paid traffic. Obviously, paid traffic, okay, It's not going to be free, right? Organic traffic is free. Paid traffic is not going to be free. But we're going to be extremely more targeted in paid traffic rather than organic traffic. Why? Because pretty much in paid traffic, we specifically highlight the person that we want our video to be seen, okay, to view, to be viewed by. Whereas in organic traffic, it is pretty much on the Youtube algorithm to suggest the video to more people. So we just leave it up to Youtube vulgarithm and depending on the information that we give on the description of the title. Okay, On the tags of our video, we just guide, we can just basically guide the tube vulgarithm to suggest it. Correct people. So keep this in mind. You don't need to know any of these things for now. Okay. But later in this course we are going to be analyzing those differences. Of course, Youtube is associated with high engagement, right? The platform boasts high engagement levels, with users spending a significant amount of time watching videos. Okay? And this engagement user base creates ample opportunities for businesses to capture attention and drive their marketing messages. Okay? This is why I personally believe that Youtube is still in our modern age and times one of the best social media platforms for advertisers. Okay. Perhaps in short form platforms such as Tiktok, Instagram reels. Okay. All of that stuff. We have more views on a video, but what is the average view duration on those short videos? It is like 10 seconds, right? 11 seconds. I don't know, 20 seconds max. But on Youtube, when someone watches a video for 8 minutes, okay, 10 minutes, sometimes 20 minutes. You can see that those engagement levels are way, way higher. People engage more with the creators, people engage more with the videos. People click more links in the description. So at the end of the day, we might have a less amount of total views rather than, you know, compared with Tiktok or Instagram. But still, the engagement levels are very, very high. And if you can leverage actually the skill art of creating very engaging videos and a community around your channel, this is going to be an extremely powerful tool for marketers and advertisers. Okay, of course, we have a huge content variety on Youtube, and this is another thing that we're going to be hugely leveraging as marketers. Okay. Youtube offers a wide array of content types, including logs, tutorials, reviews, live streams, gaming videos, educational content, and more. And all of those, okay? Different types of content can be leveraged and can be used for marketing. And this diverse content landscape allows advertisers to align their campaigns with most relevant content for their target audience. So obviously, we said that Youtube has a wide and a very huge demographic of people. Pretty much people of all ages watch Youtube, But different types of people and different demographics of people watch and consume different types of content. So for example, you're not going to be expecting, if you want to target with your marketing campaign, right, 70 year old women, okay, to be watching gaming videos. This makes absolute sense, right? Or you're not going to be expecting to see grandma's watching live streams, okay? But you are going to expect those people watching educational content, for example, Okay? Or for example, regarding tutorials and reviews. If we want to target a specific group of people that want to purchase a specific product, then it is good for us to advertise on tutorials on reviews. Okay, so keep in mind that different people that we're trying to target on Youtube, right, watch and consume different types of content. So depending on how we're going to be targeting those people, right, either with organic or paid traffic, We need to identify our target audience and we need to identify what type of content these produce and these people consume. Of course, Youtube is associated with influencer collaboration and what inflation collaboration pretty much is when one or two or more Youtubers collaborate together to create content together and to bring their audiences together. Collaborating with influencers, or Youtube, can significantly amplify a brand's reach and credibility. Now we're referring to if your brand is on Youtube and if you want to grow your brand on Youtube. Collaborating with other brands can actually be extremely beneficial for both parties. Influencers have dedicated audiences and can promote products or services authentically enhancing brand visibility and trust. I think this slide is self explanatory, so we're going to move to the next one. This is a huge point regarding Youtube and I'm referring to the different monetization options that we have when listing a video asset. Because our videos, the videos that we're going to be producing, editing, and uploading on Youtube are video assets. So let's actually go ahead and analyze the different monetization options on Youtube. This is, for example, something that, for the biggest amount of time that I was on Youtube I got wrong. I thought that the only way to monetize your videos was through the advertisements that play before. Okay. Content, But this couldn't be further from the truth. Youtube offers various monetization options for content creators including ad revenue, channel memberships, super chat during live streams, Youtube premium revenue, and merchandise integration itself. Okay, so this of course, could be extremely beneficial for businesses seeking to monetize their content or for businesses listing their products on other creators videos. So to give you a very brief explanation of all of those different monetization options, we got ad revenue. Those are the ads that play before our videos and during our videos we have channel memberships. Okay. Something like Patrion, if you will. So people pay a monthly subscription for your channel to receive some benefits. This could be, for example, PDF, more videos that haven't been launched or on Youtube. This could be even live calls with some of your members, so you decide what you want to provide to your audience and at which price per month. Then we have super chats during live stream, which pretty much when you have a livestream on Youtube, people can donate some money they enjoy or if they're entertained by your content. Then we have Youtube premium revenue, which is very similar to add revenue. You don't need to do anything, just receive revenue through Youtube premium and merchandise integration itself. Because Youtube knows that a huge amount of the revenue of the Youtubers is actually them selling their products. Right? So they have an integration for merchandise, so it is easier for people pretty much to buy merchandise of creators. So those are just some of the monetization options that we have on Youtube. Youtube also, okay, provides extreme search engine optimization benefits. We discussed about search engine optimization and its importance regarding search based results, right? But let's dive even deeper than that. So as we know, owned by Google, Youtube videos often rank very high in search engine results, not only inside Youtube, right, in the Youtube platform, but also on Google. Sometimes when we Google something, the first result is actually a Youtube video because people find it extremely easy to, to get their questions answered on Youtube. So this provides extreme search engine optimization benefits. Optimizing the video titles, the descriptions as we said, and the tags with relevant keywords can boost visibility and drive traffic to the content. So we're going to have a lecture on how to actually search engine optimize our videos and leverage this amazing searchability of our video asset. Trust me as a marketer, if you're able successfully sear change and optimize the video title, the description, and the tag with relevant keywords, you will have an insane advantage because guess what? We create the video once, we list it once, and it's out there on Youtube, gaining views for as long as it is uploaded on Youtube. Again, those views and if this video has a call to action, for example, to click a link in the description, then all of those views that will keep on coming as we don't need to do anything. After we upload the video, they're going to see the call to action. They're going to click the link in the description, and they are going to be redirected in our landing pages, in our website, or wherever we want to redirect those people. Obviously, the channels are customizable to a point. They're not obviously as customizable as having your own website, but Youtube channels are customizable. Brands can create customized Youtube channels with branded visuals, logos, and a consistent theme to establish a strong brand identity and recognition amongst viewers. Again, we don't, we can't actually leverage huge customization like having our own website, for example. But that being said, we can have a certain brand identity in our Youtube channels. So this is a plus. Now we're going to be diving into a new topic of the lecture, which is our ad targeting capabilities. And at this point, we're talking about, right, paid traffic, not organic traffic. You remember the difference between paid traffic and organic traffic that we discussed earlier in this lecture? So Youtube offers sophisticated ad targeting capabilities, allowing advertisers to target ads based on demographics, interests, behavior, location, and more. So this precise targeting enhances ad efficiency and increases the likelihood of reaching the right audience. So again, Youtube provides tools for advertisers as it has collected all of those data from all of those billions of people that use. Okay, Youtube on a daily basis has a huge amount of data around those people, their habits when they're logged in, what videos they consume, you know, what are their favorite channels, all of that stuff. So we have all of this information and we can leverage it as advertisers to pay for extremely targeted ads. So this again, gives to our out campaigns efficiency and increases again the likelihood of reaching the right audience. Again, those are just basic, this is an introductory lecture, right? I don't want you to get confused or overwhelmed by all of this information. Those are some basic things that you need to know, order to have like on your head as we move through the course. So this is another, for example, huge point, the analytics and insights that UT provides. As creators. So Tube provides a comprehensive analytic tools, okay, that offers valuable insights into video performance, audience behavior, demographics and engagement metrics. Marketers can leverage these insights to optimize their content strategy and add campaigns. So at this point we're not only talking about paid advertising, but we're talking about also organic advertising. Because once we create a video and we list it on Youtube and it can be viewed by people by organic search based, or suggested based results. Then we can take all of the information of those people and we can visualize it through, again, those analytics tools that Youtube provides. And we are going to be diving into Youtube analytics in a, in a video lesson in the score right here. We're going to have a lesson on Youtube analytics and how to interpret the data that is given to us through Youtube analytics. So here comes this question right here. What content can I produce for Youtube? Okay? And how can I leverage this content for marketing? So obviously the answer is videos, right? But not exactly, because there are many different types of videos that we can produce. As we said, different types of people consume different types of videos. So what videos should I produce? Okay? And how can I leverage those videos for marketing? So the first type of video, as we said, are Livestreams. Okay? Youtube supports Livestreams. And Livestream, as you said, enables real time integration with the audience. Brands can utilize this feature of livestream for product launches, QNA, sections, sessions, behind the scenes, looks, and other engaging events. And those are the assets of livestreams. Okay, we have a more personal connection, if you will, with the audience. And more specifically, younger people tend to consume content on live streams. The second way to produce content on Youtube are Youtube stories. Similar to other social media platforms, okay? Such as Snapchat, Instagram, okay. Youtube offers a stories feature allowing short and engaging videos to be seen on a 24 hour basis on their stories. So brands can use this feature to share time sensitive content. For example, that should be up for 24 hours. Nothing really crazy promotions or updates to maintain audience engagement. If we don't want to produce a huge, whole new video about something that is just time sensitive, like a small notification, Then we have community engagement on Youtube and engaging with the community through comments, polls and community posts, which is a subsection in everyone's channel, right? When people, subscribers can actually ask questions and you can just answer them back. It just allows brands to build a loyal following and foster a sense of community. Not that important for advertising, but it's just good to know that you can engage with your community from your channel. So what are the different video ad formats? Okay? So Youtube provides various ad formats, okay, Such as Trueview, bumper ads, display ads, sponsored cards, and much more. Those are different types of content. Ads are also content, okay? So advertisers can choose the most suitable format based campaign objectives and target audience. What do I mean by that? In this slide right here, let's say you're targeting children, right? And we know that children have a very short attention spam. So if someone has created a ten minute video, and you place your ad on, for example, a display ad in the middle of the video showing minute number six. As you can imagine, not that many children will watch the video up until minute number six to view your ad. So it is very important for us to understand the different ad formats in order to target the correct audits that we want in each and every single different ad campaign that we launch. Right, a huge point is the content amplification features on Youtube so brands can amplify their content through Youtube advertising. Leverage tools, leveraging tools such as Google ads for targeting specific demographic interests and behaviors. This ensures content reaches a broader and relevant audience. So when we're advertising our videos on Youtube, we can actually also leverage Google ads rather than just Youtube ads. And we're going to be talking about this later in this court. I just want to make you understand this and keep this in mind as we're moving forward with our lessons. The content is evergreen on Youtube. This means that Youtube videos have a long shelf life, providing long term value. And well optimized videos can continue to drive organic traffic engagement and convergence, okay? Over an extended period, maximizing our return on investment. I want you, okay, if you're going to remember one slide out of this presentation right here, I want this slide to be the one that you remember. Okay? I want you to understand that if we construct a Youtube video with the correct search engine optimization, with the correct titles, the correct tags, and the correct description, we can keep bringing views and traffic to our videos, to our channels, and we can have our videos, our channels, growing consistently over a huge period of time without us doing anything. This is why this course is going to be very oriented in search engine optimization. And because I want you to know, as advertisers, that organic traffic is as powerful and as important as paid traffic. And it can be leveraged even more if we want to drive long term traffic into our Youtube videos. So I think that this was enough for the first introductory video of this course. The next thing that we need to get out of the way, and we need to further analyze, is the difference between organic traffic and paid traffic. Water is organic traffic. What is paid traffic? How can we leverage organic traffic? How can we leverage paid traffic? So this is exactly what we're going to be analyzing in the next lesson of the course. Thank you very much. Again, welcome to the course and we're going to see you in the next lesson. 4. Organic vs Paid Traffic: So ladies and gentlemen, not, we're done with the basic introduction on Youtube, how to accumulate views on Youtube, and how we can utilize, again, this platform as a marketing tool. Now we're done with lesson one, this basic introductory lesson. It is time to start diving deeper into some principles that you need to understand and you need to comprehend in order again to be a successful marketer on Youtube. And in order to grow companies products and successfully marketing campaigns pretty much on Youtube. So in this lesson right here, in the second lesson of the course, we're going to be analyzing two of the most common terms that you absolutely need to know and need to understand and comprehend in order to become a successful marketer on Youtube. Those two terms are organic versus paid traffic. To give you a brief explanation before we dive into this lesson right here, all we want to achieve as marketers, right, is to bring more eyeballs into our product. And this product could be a website, it could be a service, it could be pretty much anything. But our goal is to bring more eyeballs, more people in front of our offer, if you will. Now, this can be achieved in two ways, organically or by paying Youtube to do so. Of course, as you're going to see in this lesson right here, it is not, we don't, we don't have to choose between either just going organic or just paying for ads. Okay, paying for eyeballs in front of our offer. The combination of those two factors are going to determine how successful our campaign is. The best campaigns out there. The best marketing campaigns combine organic traffic and paid traffic. For the best results. For now, I want you to sit back, relax, and enjoy this lesson right here. In which we're going to be analyzing exactly what organic traffic kicks is. What are the benefits of organic traffic? What are, you know, some not that great things about organic traffic. And again, what is paid traffic? What are the benefits of paid traffic? And what are some problems with paid traffic? So again, welcome to the testing and let's dive into this presentation right here. So ladies and gentlemen, again, welcome to this presentation. We're going to start by analyzing the definition of organic traffic. So what is organic traffic? Organic traffic on Youtube refers to visitors, okay, who discover and visit your channel or videos through a non paid, Okay. Natural means without direct advertising efforts such as search results, recommendation, or shares. So again, we do not advertise, we do not pay for those eyeballs. Okay? Those people stumble across, if you will, our channels and our videos, through search results, through recommendations, or through shares, okay? This means that in order to maximize our reach in organic traffic, the ultimate goal of ours would be, for example, to go viral with a video, right? And of course, going viral with your video means that your content needs to be on point. Your thumbnails need to be on point. You need to understand Youtube mechanics in order to have a successful marketing campaign through organic traffic. So what is this source? Okay? What is the source of organic traffic? Organic traffic, as we said, is driven by Youtube algorithm. Okay? This algorithm suggests videos to users based on their viewing history, the search queries, their subscriptions, and the overall user engagement, In simple words, satisfy the algorithm. Understand the algorithm, it's mechanics, and how to feed the algorithm with the correct videos. And you will never have to pay for ads for your entire life. But analyzing the algorithm, understanding the algorithm, and knowing when and how to feed the Youtube algorithm with the correct videos is an art. It is a process. And this is exactly what we're going to be analyzing in this course. Right here, if you will, briefly the slide, if I could condense into some very basic information. It would be if we managed to understand the Youtube algorithm. Okay? And this content creation process, then we can hugely benefit from organic traffic. Now, what are the long term benefits of organic traffic? Okay, because this is one of the key points why people choose organic, overpaid traffic due to its long term benefits. And we analyzed this in the first lesson. But organic traffic offers sustainable and long term benefits. Okay? As well, optimized content continues to attract viewers, okay, Over an extended period of time, contributing to a steady flow of views, again, over an extended period of time. Okay, I want to highlight in this sentence right here the word well optimized content. And this refers to search engine optimization. As we said in organic traffic, we capitalize on the fact, and we leverage the fact that Youtube is the second largest search engine, okay? People search stuff on Youtube. So if we search engine optimize, if we optimize our videos to appeal to the algorithm, to appeal to the search engine, we can capitalize on the fact that Youtube is the second, again, largest search engine out there and have a constant influx of views regardless of if we input our time. Effort. We input time and energy once to search engine optimize and uploaded videos on Youtube. And then those videos just keep gaining views for weeks, months, and years to come. This is an art. We're going to be analyzing this in this course right here, Okay? So of course, in order to appeal to the algorithm, in order to have Youtube suggest your content everywhere, because your content is great. Well, you need to have great content, right? You need to have a great and quality content. Okay? So high quality, engaging, and valuable content is critical for attracting and retaining organic traffic. And focus on the word retaining tubes algorithm favors content that keeps viewers engaged and satisfied. Okay, and as we analyzed in the first lesson of the scores, there are pretty much two ways to gain views in a Youtube video. The first view, the first way is search based results. Okay? Search based views, okay. People search for something, your video search and optimize this stumble across your video. The other way to gain views is through suggested and recommendations. So pretty much somebody watches a video and your video gets suggested in the right side of Youtube. Now suggested videos, videos that are optimized for a suggested influx of views, usually an exponential growth once they're uploaded. But then the growth stops and it doesn't even become linear, they just stop getting views. On the other hand, search based video videos that are search engine optimized for search results, right, have a linear growth. Not exponential, but a linear constant growth. And this is why we say that they accumulate views in the long run. So in my opinion, the best way to approach this is to create search based videos that also appeal to the recommendation algorithm of Youtube. This way you both get an exponential increase in views and then you also get a linear, again, increase over time. So we get the best of both worlds, if you will. Now, we can't be talking about organic traffic if we don't mention search engine optimization, right, or SEO. Now, effective SEO search optimization involves optimizing your video titles, the descriptions, the tags, and the thumbnails with relevant keywords to enhance organic discoverability and attract more viewers. Okay, it couldn't be more simple than this. This is the definition of search engine optimization. We have a complete lesson on how to search engine optimize our videos also while leveraging the power of artificial intelligence, okay? To do this more efficiently and more effectively, okay? But keep in mind that when we're targeting organic traffic, especially with search results, absolutely 100% want our videos to be search engine optimized. This search engine optimization is done with specific tools. There are many tools that will help you search engine optimize your videos and your channels. And we are going to be analyzing some of those tools in this course right here. So I don't want you to be stressed, but I want you to remember that you need your videos to be search engine optimized. If you want to profit out of your marketing campaign in the long run with organic traffic, obviously. Okay, once we're referring to the Youtube algorithm, and we're counting on the Youtube algorithm to distribute our videos into all of the people that we want to target. We need our videos to be engaging. Okay? Remember that on Youtube two factors determine if your video will go viral and if you will make millions and millions of dollars on views. The first factor is making people click your video, okay? And this depends on the thumbnail and the title that you have. And the second factor is making those people watch the video throughout, so making the match the whole video. And this is the audience engagement point. So encouraging audience engagement through likes, comments, shares, and subscriptions signals Youtube. So it signals Youtube algorithm that your content is valuable, okay? And potentially leading to increased visibility through recommendations. This is another way, for example, to make your search engine optimized videos pop up into the recommendations. So, for example, we could construct a search engine optimized video that appeals to the algorithm and is there to accumulate, okay, organic traffic over the long run. And because we encourage, again, those audience engagement tactics to ask for likes, as for comments, ask people for shares, then this also signals you to put this video in the recommendation page. Which is very valuable and good to know if you want, again the best of both worlds. Okay, Obviously creating compelling content encourages viewers to subscribe to your channel. Building a dedicated audience for future video releases. Okay. So once we upload more videos, people like those videos, people consumer content, they will subscribe. So in future marketing campaigns, for example, if we also already have created a brand, okay, any channel for this brand that we want to advertise on Youtube. Okay. We can slowly start uploading videos and there will be a sort of audience, any traffic of people already there, fans, if you will, of the brand waiting for the new video. So this is just a plus, you know, paid traffic, we don't have this. This is just features of organic traffic. So it's good to know it's part of the community building aspect, if you will. Brands. This is one of the biggest points of organic traffic. And this is why people choose organic traffic over paid traffic, especially as time passes, as year progress. Okay. Back in the day people would choose more paid traffic than organic traffic because people weren't that aware. Okay. And people didn't used to consume content as much as they do today. But you've got people in 2023 on their phones like for eight, 9 hours per day. So you have a lot of content consumption and a need for content, okay? And the cost effectiveness of this whole process of organic traffic is one of the most appealing factors of why marketers choose to market organically. Organic traffic is cost effective in terms of monetary investment as it relies on creating high quality content and optimizing it for search without direct financial spend. This is an extremely important slide. I want you to take a screenshot of this slide right here. Let me read it again. Organic traffic is cost effective, okay, in terms of monetary investment, as it relies on creating high quality content. So you need to create high quality content in order to be successful in organic traffic, and optimizing it for search without direct financial spend. This is the name of the game regarding organic traffic. We create great content that the algorithm wants to distribute. We search engine optimize it so people can view it in search based results. This is pretty much we just wait for audience to start kicking in. Obviously, this factor that we wait for audience to start kicking in means that we need to be patient. And this requires time, right? Gaining significant organic traffic takes time. And patient as it involves gradually building an audience and improving content quality to increase visibility. So if you as a marketer, don't partner up with a content team that are aware of those algorithms that have, you know, the gear and the knowledge to suit successful videos. Then you need some time to learn the stuff and you need to master the stuff before getting very successful with organic traffic. As you can imagine, not everyone is successful with organic traffic. You have Youtube videos out there with 30.40 views. Not everyone goes viral with his first video. This is a process that you need to learn as a marketer. But if you know how to fit the algorithm with the correct videos, the correct thuminils, the correct titles, it can be extremely beneficial and cost effective. And the profit margins that you will get out of this are absolutely amazing. Also, we've got the factor of community building. Obviously engaging with the audience by responding to comments, asking for feedback and building a community fosters a loyal following a encouraging word of mouth referrals and boosting organic traffic. Those are just some other ways apart from the Youtube algorithm to boost the organic traffic that you have on your channel. Okay, so now I think it is time to move to paid traffic. So we discussed everything regarding organic traffic. We discussed how important it is to feed the algorithm with the correct videos that are search engine optimized and optimized for high engagement. So the algorithm wants to distribute them into more people. Okay, now let's analyze what paid traffic is. Because I think that right now you might be thinking, wow, organic traffic is so cool. Why would someone even pay for ads when you can achieve all this through organic traffic? So here's the thing with paid traffic. First of all, what's the definition of paid traffic? Let's start with the basics here. So paid traffic involves driving viewers to your Youtube channel or videos through paid advertising. Obviously where you pay for clicks, we pay for impressions or video views, boosting visibility and reach off your offer into more eyes. So what is the source of paid traffic? Pay traffic originates from running targeted ads. Highlight the word targeted here within the Youtube platform using Google ads. Okay? Allowing advertisers to reach a broader audience beyond organic reach. Okay? Emphasis on the word targeted ads. And this is the name of the game regarding paid ads. Through paid ads. Through Google ads. As we know, Youtube is owned by Google and they have a huge database of data on every single person in this planet. You can target extremely specific groups of people. And in many targeting campaigns, it is actually way better, and the return investment is way higher if you go ahead and directly target a small group of people, rather than just feeding a Youtube on the algorithm and wishing that they stumble across it, especially if you're not that experienced in organic traffic. Another huge point in paid traffic is obviously instant visibility, okay? Paid traffic provides immediate visibility for your content, enabling your videos to be seen by a more extensive audience shortly after launching your ad campaign. So for example, in organic traffic, right, you would wait for the videos to get caught up by the algorithm. You would wait for this linear growth. You know, it needs time, it needs patience. As we said, well, in paid traffic, this is not the case. You could have the worst video ever. You could have the lowest engagement rates ever on the video. If you pay, your video will have eyes on it and your offer will be seen by more people. It's like a paid win, okay? So obviously, a huge point in paid traffic is the targeted audience reach that we can achieve. Paid advertising offers precise targeting options, allowing you to reach a specific audience based on demographics, interests, behaviors, locations, and more, ensuring that your message reaches the right people. Okay. It is very easy with paid traffic to directly target the correct people. Keep in mind that the more specific you go with paid traffic, the more expensive it will be. Obviously, this makes absolute sense. They don't collect all this data for free. All this data for free, right? The more specific you go with paid traffic, the more it will cost you. But theoretically speaking, with statistics, higher the return on investment it's going to be. If you're more specific with your videos, so don't get me wrong. Obviously, in paid traffic, you need your content to be amazing, right? In order to have conversion rates and in order to grab audience from Youtube to your landing pages to your offers. But it's just ways easier to target the correct people with paid traffic rather than organic traffic. So we have different ad formats, pretty much in paid traffic. Youtube offers various ad formats including view, trough view, bumper ads, display ads and sponsored cards, providing flexibility in how you present your content into your target audience. And different have different engagement, Different as different types, if you will have different prices. It all depends on how much you want to spend and which people you want. Target, okay? You can check the historical data in the specific needs that you're targeting. For example, if you're targeting, for example, video for kids. If you want to offer a product for kids or a service for kids, then you want your video to be like a nonskipable ad before the actual video that they have clicked on place. Because you know that 100% of the people are going to view your ad, okay? And they're not going to keep it. Many times, kids actually don't know how to keep ads. So you can capitalize on this. For example, just giving you an example of a true view A, okay, Moving on to budget control. Advertisers have control over their ads spend. Ok? It's not that you're just going to be losing millions per day without knowing what's going to happen. And this allows them to set a budget that aligns with their marketing goals, ensuring that they don't exceed their allocating advertising budget. So if you're a marketer, you get hired by a company to market their offer through Youtube. When you have a specific budget, then you can very easily depend that you're not going to exceed this budget. Because you have the chance to budget control highly your ad campaigns and this is very, very important. So you set the amount of money that you want to invest every single day, okay? And by the end of the month, you hit this exact same number. Pretty much. They're not going to be many huge fluctuations in the amount of money that you spent. This is also a huge point, the conversion tracking features that we have in paid advertising. Okay. And using conversion tracking tools, advertisers can measure the returning investment of their paid campaigns. Tracking actions like website visits, sign ups purchases, and more to optimize future campaigns. So you have an ad on Youtube, right? And you can measure how many people clicked on the ad. How many people got redirected in your landing page, how many people saw your offer, how many people purchased. And by comparing the data that you get from your campaign to other historical data of other campaigns, for example, percentages of people clicking in the link, going to your website. Then you can pretty much see if your campaign is good. It's successful. Isn't it successful? Okay, Are you profitable? What is the return on investment? So those are highly moderated values that can be analyzed, can be plotted and you can pretty much brainstorm new ways to increase all of those percentages with your marketing team. So this is one of the biggest advantages of paid traffic. Everything is moderated, everything you know, you have great analytical tools, you have a lot of information on your traffic, a lot of information on how you redirect your viewers. So this is a huge point. Obviously, we can customize the call to actions or the so called CTA. Okay? Paid ads allow for the inclusion of clickable CTA's, guiding viewers to specific landing pages. Encouraging actions like website visits, promoting subscriptions to increase engagement and conversion. So this is what we're very interested in. Paid traffic, people view a video and they can click on a button, this button completely and directly redirect them into, into your offer. So this is a huge plus with paid traffic. If we want to do the same thing with organic traffic, okay, what we would do is that we would have a video, write a normal Youtube video, which wouldn't play as an ad. It would play again, just organically. Normally, at the middle of the video, we would tell the creator, for example, to engage with the viewers and tell them to click the first link in the description. We would just paste the link in the description, and then people would click on this link and be redirected that way. But obviously we have a higher click the rate if we're doing this with paid traffic. Obviously, we have the chance to AB test our ads, okay? So advertisers can conduct AB tests by running variations of their ad creatives and targeting options to analyze performance, identifying the best effective approaches, and refine their advertising strategy. So we can run two ads, for example, this is AB testing, okay? Running ad A. And running ad B. And comparing the results of those two ads to C, or drive into a conclusion on which ad is more successful and then keeping the most successful ad. So pretty much what we're saying here is that you can run two ad campaigns for the same landing page and you can compare the results with the historical data in each one of those ad campaigns and keep the most successful at. Okay, and this is the huge point that we discussed at the beginning of this lesson that paid traffic actually complements the organic strategy that we discussed in the beginning of this lesson, right? So combining paid traffic strategies with an organic approach creates a synergetic effect, if you will, maximizing your reach and impact on Youtube. So paid traffic can boost initial visibility. Organic strategies can sustain long term engagement, forming a comprehensive marketing approach. So this is again, this synergistic effect that we discussed about that is very important to master organic traffic, to master paid traffic, and combine those two methods for the most successful marketing approach. Now I know that we have a lot of information in this lesson right here. And we discussed about two very, very important features that you need to understand. So here are some just take home messages regarding organic traffic and pay traffic that I want you to remember. So go ahead and screen shot the slide right here regarding organic traffic, its definition, its source, its long term growth. Okay? Goals the SEO, such insimization and the engagement that we need to have very high on our videos in order to feed the algorithm successfully how cost effective organic traffic is. And of course, the community folks that we need to have in order to grow evergreen, if you will, ecosystem of organic traffic growth. So please screenshot this slide, keep it. It is very important. And it summarizes everything that we discussed in this lecture right here. The same thing with paid traffic. Okay. What is the definition of the source of paid traffic? It is the immediate visibility through ad advertisements. All right? Targeting specific audience segments within Youtube. Okay. Some huge plus with paid traffic. The fact that it is targeted and extremely customizable, we have instant results. And we can measure the return on investment and compare the results that our advertising campaign has with historical data of other advertising campaigns to just see where we're at and how successful our campaign is. Obviously the huge point that we have, the synergy with organic traffic, that we can combine organic and paid traffic for the ultimate result. Ladies and gentlemen, thank you very much for sticking up until the end of the Tess and I know the test was extremely valuable. And I hope that you are able to digest some of the information that delivered in the station right here. If you didn't understand something, I encourage you to go ahead and actually rewind this lecture to just give it another look, because I want you to understand the difference and the aspects of organic and paid traffic. And in the next lesson, we're going to be focusing on how to create compelling content that appeals both in organic and paid marketing campaigns. So thank you very much. I'm going to see you in the next lesson of the scores. 5. Researching our Target Audience: So ladies and gentlemen, welcome to the third lesson of the scores. Now we're done discussing about organic traffic and page traffic. It is time to dive deeper into the content creation strategies where everything starts by identifying our target audience. So in this lesson right here, we're going to be discussing about some tapes that will help you identify your target audience. Which of course, is going to be the first step of every successful marketing campaign. Now as we discussed in the second lesson of the scores, depending on if we're going to target people through organic traffic or paid traffic, obviously we can target in more detail our audience. For example, in organic traffic, we just create content that appeals to this specific target audience that we're going to be brainstorming in this lesson right here. And hope that the algorithm is going to distribute this content to all of those people. Whereas on paid traffic we can directly target the people that we want to pay. And we're going to have views in front of our offer. But the question is, which people do we want to target and how do we target those people? So this is exactly what we're discussing in this lesson right here. Before we dive in actually the process of content creation and actually launching a marketing strategy and marketing campaign on Youtube in the next lesson of the scores. So welcome again in the third lesson of the scores, and let's begin into analyzing some tips that will help you identify your target audience. So this right here is our presentation. Again, identifying our target audience is going to be the foundation of every successful marketing campaign. How do we identify our target audience? Well, everything starts with market research. So a great thing that we could do to identify our target audience is to conduct throughout market research to identify our target demographic and their preferences. Obviously, this is very broad and we can narrow it down even more. A great way to start narrowing down to more specific groups of people is to actually create audience personas. So develop detailed profiles of your ideal audience, including demographics, interests, behaviors, and pain points. Trust me, in my experience in marketing on Youtube, the more detailed and the more specific you go into creating your target avatar, Not your target audience, okay? We're targeting one person, okay? So we need to identify our target avatar and describe every single detail of his life. What is his socio, economic status? Okay? What are, where is he located? What are his interests? His behaviors? What are his pain points? Okay? And how can we capitalize with our marketing campaign and how can we help with our offer, right, to solve his pay point pain points. Again, I don't want you to think as a target audience. I want you to think as a target avatar. Let's individualize this thought of target audience to a target avatar. Because if we successfully target one person, this means that we can successfully target millions and millions of different people. Another thing that I wanted to point out before we dive into the next slides of this presentation is the fact that when people consume content on Youtube, all right, they consume it individually in their own laptops, in their own ipads or mobile phones. Right? They don't consume it in groups. Usually, this means that when we're referring into somebody in our content and when we're talking to someone in our content through our videos, I want you to refer to those people as a single person. Okay? I want you to be talking to your camera like you're talking to your friend, not like you're talking to a huge audience of yours. So this is a tip of you people. Another tip that you can use to identify your target audience is to analyze your existing audience. So we can use Youtube analytics to study our current audiences, demographic, geographic locations, and viewing habits. This, of course, applies to channels that capitalize on organic traffic. So if we have already created channels, we have already uploaded videos there and you have some metrics, some analytics to analyze. It is very helpful to actually study our current audiences demographics, okay? Analyze where they live, what are their socio economic status, What other channels do they view? What other videos do they view after your videos? And then create your next and plan your content strategy based on this. So obviously we need to identify trends and patterns. Spot trends and patterns in your audience's interactions with your content, right? To tailor future content accordingly. If someone tells you that he has planned 20 videos ahead, I can promise you that this channel is not going to be successful. Because Youtube is a game of uploading, getting feedback on your videos, and tweaking your next video right, to appeal to the feedback of your audience, Youtube. It's not that we just create videos and applaud them and don't listen to anybody. It is a community interaction. It is a human person to person interaction. So we need to capitalize on the fact that we have information. On our audience, especially on organic traffic. But this also applies on paid traffic, right, And improve through time. So obviously this can also be done by comments and feedback. We need to pay close attention to comments and feedback on our videos, to goals, audience sentiment, and interest. So again, if you applaud a video, for example, and people on the comments are like, hey, this is a very helpful video, would like to know about this. Then a great strategic approach in this marketing campaign would be to create another video, right, based on the comment that you got. Because trust me, a real thumb on video in general, social media is that if someone asks for it, many, many people have the same exact question and just didn't bother commenting or they don't know about your channel. All right, so usually if someone asks for something in the comments, it is great for us to deliver in this promise. So obviously, the next step to target specific groups of people is to leverage social media insights. We talk about Youtube, but in general, social media analytics can be used to understand the demographics and behavioral patterns of our followers on other platforms. So you ask yourself, okay, we discussed about creating this target avatar. Moving from the target audience perspective to a individual target avatars perspective. So ask yourself, where do those people hang out online? Right? Does my target avatar only use Youtube? Or perhaps, does my target avatar use Tiktok, Instagram, other social media platforms. Read it. Where does my target avatar hang out, if you will? Online. Okay, it is very important for us to know this because we can specifically target those people more individually if we know exactly what they consume on line, what type of content they consume on line, because we can create the same content and drive them to our channel in that way. Another great way to identify a target audience is actually by competitor analysis. Every channel, every niche usually has other channels competing with them in the same niche. By starting your competitors channels to identify their target audience and type of content. Okay, that resonates with them is a great way to actually, if you will, some ideas and steal, if you will, the killer and top viral ideas that actually your viewers will resonate with. Okay, so for example, if I have, I want to do a marketing campaign in fitness, I could check the most viewed fitness videos and the more successful Youtube channels around fitness and create thumbnails, for example, titles and content similar to theirs. Because I know that my target audience is going to be very, very interested into this type of pattern of videos. Another great thing to do, and this is something that I do always in the marketing campaigns that I'm involved in, is to utilize Google Trends to have more spot on targeting approaches. So Google Trends is pretty much a website in which you search for keywords and they actually let you know if they're trending. If they're not trending their statistics in the last week, the last month, the last year. In any keyword, this could be water, for example, or this could be Drake, or pretty much anything. Google lets you have an insight, if you will, in their statistics. Okay. And Google Trends can be highly leveraged in marketing campaigns, so leverage Google Trends to identify popular search queries related to your nee, and tailor your content accordingly. It is absolutely dumb for us to have all of those tools, all of those analysis tools, and not use them and just blindly applaud videos on Youtube. So after we know our Nees and we have identified our target audience, it is great to actually perform some basic keyword research and topic research for our next video to see what is, what is in demand and what is not in demand. To just save time and resources. Because, listen, if we're creating organic content, right, we want this Youtube algorithm to distribute our content everywhere. But if there's no demand, if there's no need for our content, there's absolutely no reason spending all of this time and energy creating all of those videos if no one is going to watch them. The best way to know that your video is going to be watched is if there's going to be demand for the information that you're delivering, right? So I want you to deliver information and datasets that are of high demand. And this Google Trends is a great way to actually identify topics that are of high demand. Okay, obviously, exactly what we did with Google Trends can be done with some basic keyword research, right? So conduct keyword research using tools like Google Keyword Planner to understand what your audience is searching for. The most basic type of Google keyword research that you can apply is to actually go to the search bar of Youtube and start typing the title of your video and see the autocomplete features of Youtube. So for example, if we are creating a video on how to build a six pack muscle in a week, we could just start typing the search bar of Youtube, How to build a six pack, and then see what Youtube is going to complete the sentence with. So how to create how to build a six pack, the easiest way possible. How to build a six pack in a week. How to build a six pack while eating burgers. So you get ideas of what people are searching in this way. But trust me, there are extremely useful tools out there that you can research that will help you with your keyword research. Especially if we want to search engine optimize our videos, right, if we're going with the organic route. Of marketing. Another huge thing is to understand of view behavior. And this is easier said than done, right? We need to analyze how viewers navigate through your videos, where they drop off what keeps them engaged. Now, there are two ways, in my opinion, to understand vier behavior. The first way is to actually listen and watch to the Youtube analytics. Youtube with graphs provides creators with graphs that actually visualize the hot, let's say points of your videos or where viewers on your videos get bored and leave. And the average percentage of your video that is viewed and all of those metrics, that can be extremely helpful if you know how to interpret it. But a very complete beginner, they're not going to make any sense. So the easiest way, okay, the easiest way to understand the viewer behavior is to put in your mind that viewers are just people. They are in your video, They're watching your content for a specific reason. This reason could be entertainment. This video, this reason could be education. This reason could be simply information, right? So you need to satisfy this need of those people. Write and redirect them to your channel if your content is good enough for more. This is the name of the game, all right. You can see all of the analytics and all of the metrics that provides in Youtube studio. But at the end of the day, if you don't satisfy the need of your viewers, they're just going to click of the video. Okay, so we need to keep this in mind. Obviously, we can AB test videos, right? Experiment with different video titles, thumils and descriptions to see what attracts more views and engagement from your target audience. This is what we mean when it comes to AB testing on Youtube, right? It is just a one time thing. Just not upload one video and then go viral. You need to upload multiple videos, get better at each video, and if you get 1% better in each video that you create, then you will be successful at the end of the day. But regarding your target audience, right, you need to experiment with different titles and thumbnails that appeal to your target avatar, right? So if your target avatars, for example a ten year old boy, you need to have very exciting colors, you know, and facial expressions in the title and the thumbnail, especially in the thumbnail. If your target avatar is a 60 year old female, then you need to design your thumbnail and design your title to appeal to a 60 year old female. So please identify your target audience. Then identify your target avatar. Describe your target avatar. Their demographics, their pain points. Right, every single aspect of your life. The more detail you give to your target avatar, then the more specific your outcome will be. Videos, and then experiment with just different titles, thumbnails, see what your competitors do to have the best results. So obviously, as we said, we need to take note of the suggestions and requests of our audience. Especially if you see in the comments of your video for the last time in this lecture right here, if you see a comment on your video that people want actually and are suggesting a asking question and suggesting you to create more videos on a topic. This is a good sign. This means that people are actually engaged with your content, involved with your content. And the best thing you can do is to act on this comment and actually create what they're asking for. Obviously, we need to adapt and involve in this field right here. So stay flexible and adapt your content strategy based the changing audience preferences and market trends. So if you will, your career on Tubas marketer is going to be a well balanced choreography between who your target audience is, how they change. Because people change, right? People grow up, people become bigger, okay? So they become more mature. So how your target audience changes, how trends change, and how you need to adapt your audience on both the changes of your target audience and the trends, All right? A great way to actually attract more people and identify more of what, who your target avatar is, is to collaborate with influencers. So collaborating with influencers who share a similar target audience, okay, helps you expand your reach and follower base. I'm not talking about collaborating with, for example, a toy review channel. If your channel is a channel on, I don't know, fitness and exercise, this is going to make absolutely no sense. But if you collaborate with other Youtubers in your niche, this could help you know their followers and their subscribers to get to know about your channel and perhaps your followers and your subscribers to get to know about their channel. Okay, Utube is not that competitive. At the end of the day, people consume content. People are out there looking for more people to get entertainment value and education out from. So they have no problem actually subscribing to 12 or more channels at the same time, right? So a huge, huge point that I want to address is that you absolutely need to identify the pain points of your target avatar. So once we've narrowed down on every single thing that target avatar does, right, how much money they make, what they do when they wake up all of that stuff. I want you to have a PDF document or a Word document which you describe with autistic, if you will, detail exactly what your target avatar does and who your target avatar is. And then I want you to have a second page with the pain points of your target avatar. Because on these pain points, we are going to capitalize with our marketing campaign. Because what is our marketing campaign? It is a campaign to bring more eyes, okay, to the offer that we're offering to those people. And this offer, if this is going to be a successful marketing campaign, is the exact offer that will solve those pain points of our target audience. Okay, so the more successful we are with identifying our target audience, the more successful our marketing campaign will be. Simply due to the fact that our offer is going to be exactly tailored. Okay, to help with the pain points of our target audience. Okay? So I need you to create content that addresses common problems or challenges faced by your target audience while positioning yourself as a valuable resource. Isn't this exactly what business is about? Business is about problem solving. So if you can solve problems with your offer or with the offer that you're called to market, your job as a marketer, especially on Youtube, is to bring people that have this problem that can be solved by the offer, okay, in front of the offer. And this is what we're doing with our videos, this is what we're doing with our content. Obviously, we talked about the slot engaging in conversations with our audience through comments and discussions. Okay, and using the audience analytics tool, it is also an amazing way to get to know more about your audience. So using specialized audience analytics to gain deeper insights into the audience's behaviors, preferences, and demographics. You can see that this lecture is very, very, very targeted, okay? Around the patient's behavior, their preferences, and their demographics. You absolutely need to have those written down if you want to have a successful marketing campaign. So ladies gentlemen, this concludes our lesson into some basic principles, again, regarding our target audience and our target avatar. Now this concludes, again, the theoretical part of this course. We discussed about in all of those Powerpoint presentations, some basic terms on Youtube. Some basic terms, again, regarding organic and paid traffic. And what is our target audience and why we need to identify our target audience to have a successful marketing campaign. Now it's time to move to the more practical partner. I'm very, very happy that you have reached up until this point of this course. Because the next lesson, in the next lesson we're actually launching one of the highest leveraged tools in marketing campaign in 2020. 3.20 24 which is going to be Cha Chi pet. And using Chachi Pet, we're going to actually be identifying in five extremely basic steps, our target audience and our target avatar. Okay, so thank you very much. The next lesson is going to be extremely valuable for you. And I'm going to see you in the next lesson of the scores. 6. Using AI to Create our Target Avatar: So everybody, and welcome to the fourth lesson of the scores. First of all, I wanted to say that I'm very, very happy that you've made it up until this point in the course right here. And now we're gradually moving, we're transitioning from the more theoretical parts to the more practical part of the scores. So in this first practical part of the scores, okay, as we discussed in the third lesson, again, there are many tools that we can use in order to help us with audience research and topic research of our content when we're targeting organic traffic. In this lesson right here, I'm going to show you one of the easiest tools to use and one of the most straightforward tools to use regarding audience research, okay? And how to identify your target avatar, if you remember, as we said in the previous video, Okay, And this tool is going to be Chad GBT in general. Artificial intelligence has played a huge, huge, huge role in topic and audience research of content creators, and as a modern marketer on Youtube, you are supposed to know how to utilize this unlimited leverage and unlimited power of artificial intelligence to your, again, marketing tactics. So this course needs to have and a basic introduction into artificial intelligence. What is GPT? How to use PT, and how to leverage, again, this unlimited potential of this program to identify your target audience and your target avatar. And this is exactly what is happening in this video right here. So again, thank you for tuning in in this fourth lesson. And let's launch actually chat PT. Let me go through what we see in the interface and how to actually identify your target audience and your target avatar through prompts in chat GBT. So ladies and gentlemen, this right here is the interface of Chat GPT, this artificial intelligence program that we're going to be utilizing and we're going to be leveraging in order again to perform research and traffic audience research. Again, this right here chip, this right here is the search bar, or if you will, the prompt bar in which we input a prompt and then Cha Chupete answers to us. A few things that we need to know before we dive into how to actually use ChachiPt. The first one is that in each conversation that you start with ChachPT, which is pretty much an artificial intelligence language model. Okay, Cha Chipet remembers what we have been talking about in this conversation. So you're going to see it as we're going through this example right here. But when I type something, I can actually refer to something that I have typed before. And Chaipt will understand this. Now, for the sake of this video, let's say that we are marketing a commercial for poor scars, right? And we need to perform target audience research to the target audience. To identify the target avatar of, again, our research and marketing strategy. So the first thing, the most basic thing that I always like to ask PT is to give as much information as possible. Because again, this is a language model, depending on the prompts that we're going to give. The more information that we're going to give to the artificial intelligence program, the better results we're going to get out. So the first thing that I want to do is to give as much information as possible to this artificial ingenious language model. So the first thing is, okay, I am a marketer and I am using okay, Youtube as my platform. Okay, Let's say to market pores. Okay, Is how you write. Purse. Yes. Purse, cars. Okay. So cool. I want to, let's say, identify my target audience and I will be asking you questions on that. Okay, So let's press Enter and see what chat Pete will answer to that. So of course, identifying your target audience is a crucial step in any marketing strategy. To better assist you, could you provide some initial information about the purse cars you're marketing and any specific goals or objectives you have in mind for this campaign on Youtube. Additionally, do you have any preferences or criteria for your target audience, such as demographics, interests, and behaviors? So obviously, if you don't know what to ask and there are a lot of things to ask about your target audience, You can actually ask Chachi pet itself to suggest you of some good questions, some good prompts to ask the program itself. I don't know if this makes sense, but for example, let's type right here first. It asked me, right, which port car we want to market, because there are many different port cars, We've got faster cars, we've got family cars. And obviously different postcards refer to different target audiences. So let's say that I am targeting at the pores, okay, 911 would say more of a sporty car, right? Okay. Suggest questions that okay could ask that. Okay, that will help me. Identify my target avatar. Let's see. Okay, absolutely. Identify your target audience for the post 911 will involve asking questions that delve into various aspects such as demographics preferences, lifestyle and purchasing behaviors. Here are some questions to get started. Okay? Demographic information. So those are the main categories of questions that we're going to have to answer in order to have a very targeted campaign. So demographic information, interests and hobbies, lifestyle and values, online behavior, purchase behavior, location, accessibility, usage, and expectations regarding demographic information. For example, we should ask what is the age range of individuals most interested in high performance sports cars like the Post 911? What is the gender distribution of bonks? Okay? Post 911 enthusiasts? What income bracket typically comprises the target audience of the Port 911? All of those questions need to be asked, okay, in order to identify our target avatar. And what is the best way to answer those questions is to actually input them back to Ch GPT. So for example, we copy this first demographic information point. We paste it here. And for example, before we paste it, we can go like this, Answer these questions, okay, Regarding my target avatar. Okay? A small tip that I have to give you every single marketing campaign, Again, as we said, doesn't refer to our target audience. It refers to a target. We don't refer to a group of people. We refer to a specific person. Okay, To going a picture in our minds. Okay. We're never going to give him a name which we're going to be targeting on Youtube. So for the sake of this marketing campaign right here for report 911 sportscar. Okay, I'm going to input this prompting in such at answer these questions regarding my target avatar also. Okay. Make sure to give my avatar Okay. A name and a backstory before you answer the questions. Okay, and then I paste the questions. And let's go, let's see what we're going to generate. Certainly, let's create a fictional target avatar for marketing the Post 911. So this is the name, for example, of our target avatar. Right, how cool is that? Alex Davis backstory. Alex Davis is a 35 year old successful professional working as a senior executive in a technology firm. Okay, They have a passion for speed, precision engineering, and cutting edge technology with a well established career and a desire for the best in life. Alex has been saving up for a dream sports car that combines performance and luxury. Alex sees the Post 911 as the epitome of automotive excellence, a symbol of their hard work and achievement, and envisions driving it, okay, on scenic routes, during weekends, and attending car enthusiastic events. So this is the backstory of our target avatar. Okay. As you can see, we took the broader category of people, post 911 enthusiasts, and we individualized it. We gave them a name, we gave them a backstory, and this is their demographic information. So the age range of individuals most interested in high performance sports cards like the Post 911 is typically 30 to 50. Right? Alex falls within this age group. The gender distribution are of leans towards males usually, but the gap is narrowing as more females are becoming interested in high performance sports cards. Right? The target audience for the Post 911 generally falls into the upper middle to high income bracket, okay? And Alex, for example, makes this sort of money. So let's go ahead and, for example, answer the second okay, question. The second category of question, interests and hobbies. So answer these questions on the same target altar, okay? We pasted the same question that was actually suggested by Chachi PT. Right? Okay. And here we go the answer. So potential buyers of the Post 911. This is the answer of our potential buyers of the post 911 interested in motorsports, luxury cars, or high end technology. So the answer is potential buyers of post 911, Alex Davis, okay, are highly interested in motorsports, luxury cars, and high end technology. They appreciate the thrill and precision associated with motorsports, the luxurious experience that high end cars offer, and the cutting edge technology that powers these vehicles. Okay, In the question, do they participate in car exhibitions, truck days, or car enthusiastic events for example? This is the answer. Okay, so in this fashion right here, just as I demonstrated in this very successful, I think, target avatar identification, you can go ahead and ask and answer all of those different questions. And how can we come up with the best questions to ask? Chad GPT can actually come up with the best questions to ask. As you can see, we asked Chad GPT to suggest us some very basic and important questions that need to be answered. After chat suggested those questions, we go ahead and answer them again using ChachiPT. What I would do in my target advertising campaigns is that I would copy the answers that I have on my target audience and paste them on a Word document. And save this document, for example, what's the name of target audience? Okay, as Alex Davis, For example, Alex Davis post 911 avatar, target avatar, and then all of this information regarding Alex Davis. Okay? So as much as general information we can acquire for Alex Davis. Okay? The bigger and the bigger the, the data that we have on Alex Davis, and the more general the data, the better. Okay? Now that we're done with the basic information of Alex Davis and his background, it is time to move towards the part that we are going to be capitalizing on in our advertising campaign. Okay? And this is the pain points, okay, of Alex Davis. These pain points could be, for example, his need for speed, his need to prove his socio economic status to other people if we're marketing a Port 911. So at this point, after we have identified some basic information, I've outlined some basic information, Alex Davis. It is actually time to move again into the more personal and the bigger pain points that he has that are going to make him want to buy our car. And based on those pain points, in the next lesson, we are going to be constructing our marketing campaign. What type of videos we're going to be creating? How are we going to be creating them? Where we're going to be distributing them? So if you will in this lesson right here, this is the part in which I need you to pay very, very close attention. So okay, let's go with this. Why does my target avatar want por 911? What are his deep desires? Okay. What are his pain points? How can I Okay. Leverage these pain points? Okay. In order to sell him a purse, 911. Okay. This is a very powerful prompt that I input right here. Let's see. Let's see the answer again. Okay. Deep desires, Alex Davis. Deep desire for Post 911 stems from a combination, okay, Of personal achievement, the pursuit of excellence, and a passion for high performance vehicles. Having worked hard to reach a successful position in his career, he sees the Post 911 as a symbol of his accomplishments and a reward for his dedication and persistence. Okay, the allure of the Post 911 lies in its iconic design. Superior engineering and status is conveyed. It conveys, okay, Alex dreams of experiencing the thrill of driving in Port 911 of open roads, feeling the power under the hood and releasing the luxury and prestige associated with owning such a high caliber sports car. So what do we see from this sentence? Right here, we see some keywords like personal achievement, excellence, high performance, okay? Symbol of accomplishments, persistence, dedication, and freedom, right? Because he wants to experience the thrill of driving Import 911 on open roads, feeling the power. So all of these keywords, okay, this is extremely important and I want you to pay attention to this. All of these keywords are going to help us create the ultimate video. Isn't this exactly like you're visioning a post 911 commercial to be? Isn't this, paragraph eight here summarizing perfectly a post 911 commercial? When I'm thinking of a post 911 commercial. Okay, I'm thinking of, again, open roles, power under the hood, luxury. Okay. Personal achievement, excellence, high performance vehicle, a successful driver. So this is exactly the type of video that we are going to be creating to market, okay? And capitalize on the deep desires of our target avatar that we identified in this lesson right here. So let's go with the pain points of our target avatar. The first pain point could be a unfulfilled dream that he has. So one of Alex's pain points is the feeling of having an unfulfilled dream. Okay, despite achieving success, the dream of owning a Port 911 has remained elusive, causing a sense of longing and incompleteness. So one pain point that Alex has is that he feels okay, unfulfilled. He has this dream of raw power and cruising down on an open road, but he can't because he doesn't have his dream car. Another pain point that he may have is the fear of missing out Fomo, right? Alex is concerned about missing out. The experiences and social recognition associated with owning a Port 911. So as we said, our target avadors working on a tech firm, right? He's on a higher socioeconomic status class, but still he might have the fear of missing out, and this is why he's going with the Port 911 again. Another paper that he may have is desire for superior performance. Okay, He's frustrated with his current cars performance limitations. He earns for a vehicle that offers superior speed handling and cutting edge technology to match his passion for high performance driving. So those papons need to be addressed and we can leverage those pay points. Okay, those pain points in the videos and the shorts and the content that we're going to be creating for our Youtube campaign. So how can we leverage those pain points? Actually ask GPT, so to effectively sell a Port 911 to Alex. Okay, You can leverage these pain points by highlighting the following. Okay, fulfilling his dreams. Okay. The exclusive experience that he's going to get with this Port 911. Right? The events attract, tastes, community gatherings, all of that stuff. And the superior performance that this car will give. So based again, on the target avatar that we highlighted in this session right here, those are the three best pain points that we can leverage to our advantage to actually sell a Port 911 to Alex. Okay, so this, ladies and gentlemen is the blueprint that we're going to be following. First of all, every time that we're creating a new marketing campaign on Youtube, right, This is how we utilize Cha PT. We start by actually giving some information, as you can see, some basic general information. And this was five prompts earlier, right? I said I am a marketer and I'm using Youtube as my platform to market postcards. I want to identify my target audience and I will be asking you questions on that. Then gradually we're narrowing down. We're creating our target avatar. And then ChagPT has formed this target avatar. We can ask about his pain points. And this is where the money is going to be made on marketing because we're market and we sell based on the pain points of a target avatar. Okay, after we have identified its pain points, we also leverage Chat GPT to have a blueprint, a framework if you will, of content that we're going to be creating. Okay? To again, grab the attention of this person and navigate him to the ports website or a landing page or the offer that we have to offer him. So again, this is the job, this is our job as marketers. To bring Alex Davis eyes in front of the offer that Ports has. This is our job and this is exactly what we're going to be doing with the content that we're going to be creating. Thank you very much for sticking up until the end of this video. And join me in the next video again, in which we're going to be also leveraging the power of Cha GBT to outline the content that we need to create, right? In order to, again, bring the eyes of the target audience that we created in this video right here in front of the offer. I think that the Stassen was very, very interesting and very, very valuable. And I'm going to see you in the next lesson of the course. 7. Using AI to Plan a Content Strategy: So ladies and gentlemen, welcome to the fifth lesson of the course. I'm very happy that you made it this far in the course, and after analyzing how to identify our target avatars while using chat PT, We're going to stick in this program and in this lesson right here, I'm going to show you the easiest and fastest way to plan. Okay, the content that you're going to be creating for your Youtube marketing campaign. Obviously, we need to have a specific plan of short form content and long form content. How to combine those two types of content to maximize our reach and cover the biggest amount of people inside our Nich, right inside of our target audience. Then this is something that, back in the day, would take a lot of trial and error, if you will. But now we can bypass all of this testing process of trial and error just by using artificial intelligence. And utilizing all of the data that are stored inside those artificial intelligence programs to help us, again, map every single aspect that we need to know in our marketing campaigns and in general when planning our content. So to give you some context before we launch GPN, before we dive into how to plan our marketing strategy, again on Youtube. Okay, we need to identify and to point out some facts between short form content and long form content in general, as a rule of thumb in 2020, 3.20 24. In the modern days of content creation, okay, we've got long form content and short form content. Long form content is usually videos short horizontally, just like movies or normal Youtube videos, right? Anywhere from 3 minutes, okay, Up to 10 minutes long. So what usually happens in the contentreation process of marketing is that we go ahead and create many long form videos. So many videos that are anywhere from three, 10 minutes long, okay? And those videos are fed to the algorithm to be promoted in an organic matter. Okay? If we feel like it, we can also run adds to those videos. Okay? And actually use paid traffic to bring more eyes in front of our videos. Now these long form videos in their descriptions, okay, we're going to paste the link that usually redirects people to our offer. Okay? So again, to summarize things, our goal is to create long form videos, okay, Which are going to be fed in the algorithm organically. And we can also combined with some paid traffic. So again, we can run adds to those videos. And in the description of these videos, we're going to have a pasted link for the website and the offer that we want to redirect our people. This could be a landing page. It could be the poorest website, For example, if we take the example of a poorest marketing campaign as we did in the previous lesson, Okay, now there is a way to actually maximize our organic reach even more. And this is a very untapped market at this point of time that we're talking about. And this is short form content, okay? And what is the beauty about short form content? We're going to have a lesson, okay, on how to actually transform long form content into short form content while using artificial intelligence is the next lesson in discourse. But for now, I want to know that short form content are usually vertical videos, anywhere from 10 seconds to a minute long, okay? That are consumed in short form content applications. This could be Tiktok, this could be Youtube sort, This could be Instagram reels. Now, for the sake of this course, we're going to be focusing on Youtube sorts. But please know that you can redirect your short form content from Youtube and repost it, cross uploaded, if you will, to Tiktok to Instagram, into other short form content consumption websites. Now, how? There are two ways, pretty much to increase our organic traffic with short form content. The first way is to start actually shooting directly for short form. This means taking our phone right, and shooting videos specifically to be uploaded as Youtube sort. Okay? This, of course will bring the best result, okay, and will bring us the maximum amount of using our sorts Why. We're very simply because we can tailor the videos exactly as we want to appeal to the Youtube sort algorithm. And the Youtube sort algorithm is completely different from the normal Youtube video algorithm. There are different statistics and different metrics that are taken into consideration when a short video is about to go viral. That are completely different with the metrics and the data that are required for a normal Youtube video, a long form video, if you will, to go viral. Now, the second way to actually distribute short organically, short form content organically, which is not as efficient as the first way, okay, is to take long form content and through artificial intelligence, website and tools, transform your long form videos into digestible, into many digestible, short form videos. Okay. Now you might ask me, why would I do this? Why would I choose the option that is less effective than the first one? Well, it is pretty much the only way and the only reason why we do this. Is because it is extremely easy. Okay? It is extremely easy. With a push of three or four buttons, we can turn a ten minute Youtube video into three or four short form clips that have very high chances to also go viral. This is something that you absolutely need to know and you absolutely need to be aware of how to do as a marketer. And this is why in the next lesson we're going to focus in on that. Okay, I'm going to be guiding you through some artificial intelligence tools. At 100% get this job done. They turn long form content into short form content. Okay, now we've analyzed these two types of content, okay? Short form content and long form content. It is time to actually create a plan on how we're going to shoot this content. Where we're going to shoot this content, how many videos should we shoot? How should we edit them? So this is exactly what we're doing in this video right here. And ChachiPT is the absolutely best artificial intelligence software to help us with this process. So thank you very much. Welcome to the fifth lesson of this course. Let's launch Chip together and let me guide you through this process. Okay, so ladies and gentlemen, this again is the interface of ChachPT. Okay, and this is the previous discussion that we had with artificial intelligence language model regarding the marketing of a Port 911. As you can recall, we have created our target avatar, Alex Davis. Okay, and this is a discussion that we have now. Why don't I don't we start a new discussion with Cha Chupete? Why don't we start a new chat with Cha Chupete as you can recall. Okay, If you don't remember. In the previous lesson we discussed about the fact that Chachipeti remembers. Okay, the conversation that you had, every prompt that we enter in this search bar right here, okay? Chachipeti knows that it is relevant with the previous stuff that we've been talking about. Okay? So it is important to keep your marketing campaigns okay, and all of the questions regarding the same marketing campaign in the same chat with ChachiPti. This is actually a problem and a mistake that many, many people do. They start new chats every time that we want to ask something new to Chachipt. And this is not correct because Cha Chip has the ability to recall information from the chat. And we need to leverage this to make the absolute max 100% of this program. So now it's time to plan our content. And before we enter the magical prompt, if you will, that will 100% solve all of our problems. It's time to give Chachipti some more information on the content that we're going to be creating. Okay, so let me type, okay, this is our target avatar. Let's say I am planning to market, okay? I'm planning to approach this marketing campaign by creating long form content for Youtube. Okay? Transforming it to short form videos using special tools. Okay, let's see what P will answer to this prompt. So I'm planning to approach this marketing campaign by creating long form content for Youtube and transforming it to short form videos using special tools. Okay, that sounds like a solid strategy. Creating long form content for Youtube and then repurposing it in the shorter, engaging videos. Using special tools is a great way to maximize reach and engagement. Exactly what we said in the introduction of this video. Long form content can provide in depth information and engage the audience on Youtube. While shorter videos are ideal for platforms like Instagram, Tiktok, Facebook to create a wider audience. Okay, so now it gives us just some basic information around long form content, around short form content creation and those special tools. Okay, so regarding long form content creation, right, we need to research and script the videos first, then produce the videos, and edit and enhance the videos. Okay, then regarding short form content, we need to identify the key segments, optimize for short format, add captions and graphics, and tailor for each platform. As we said, Youtube, take talk, Instagram, they all okay, appeal to short form content, but different platforms have different parameters. Okay, so we need to tailor again for those platforms. Okay, So those special tools that we can utilize are video editing tools, online video converters, and this is what we're going to be focusing in the next video. Okay, and social media scheduling tools. Finally, we need to optimize for search engine utimization and engagement. Obviously, this refers to keyword utimization and engagement strategies. So let's start with the first step here, which is the long form content creation. Okay, the first step is research and scripting. Conduct throat research on the portion 11 considering features, technology, performance, history, and more. Create a well structured script for your long form video based on the research. Can you guess what is the first thing that we can do right now? Okay, the first thing that we can do right now is this. We're going to copy this, the research and script part that GP answered, okay. And we're going to do this. We going right in the Search bar, okay. Script a Youtube video on this. Paste. And here you go. And this is literally, okay, this is literally a scripted Youtube video. I mean, this is hard to shoot, right? A Port 911 commercial is hard to shoot. But if you're marketing anything else, it could be a product that you find on line. Asking for Touchpad to script your video is actually an amazing idea to come up with creative. Okay, ideas regarding your video. Now look at this. We have a complete script of this video. We get a title. All right, we get the introduction. And then it starts with a voice over like, welcome port enthusiasts and automotive aficionados to our deep dive into the iconic Port 911. Today we're embarking on an exhiliating journey. Exploring its features, cutting edge technology, breathing, perform breathtaking performance, and a glimpse into its remarkable history. And then we get the first segment. The second segment. The third segment. Now I'm not going to dive very deeply into how you shoot these videos, right? But it is actually very important to have some, just a basic outline, a general outline of your video. And Chachi can actually very much help you in the scripting of your video. And of course, in the research as we performed target audience research. Now again, this is not a video on how to create script for long form content. Okay, in this video right here, we need to create the outline of our marketing campaign. So this is exactly what we're going to ask Chip next. Create, okay, a content strategy and framework for a complete marketing campaign of a purse, 911 P Youtube. That includes short form and long form content creation and distribution. Okay, let's see what it answers. Creating a comprehensive content strategy and framework for post 911 marketing campaign on Youtube involves meticulous planning, creativity, and a cohesive approach to engage a target audience effectively. Below is a step by step guide to help you develop and execute a successful marketing campaign. So the first thing is the content strategy framework. We need to define our campaign goals, okay? Then we need to understand the audience. I think that these two things we have done, and then it is time for the content creation. So this is exactly the step that we are actually on right now, the first part of content creation. So you can see B exactly tells you the same information that I'm giving you in this course right here. So the first type of content creation that we should follow is long form content creation. Okay, and what GPT actually suggests us is to create a series, and this series is going to be titled, Unveiling the Post 911, The Ultimate Sports Car Journey. Okay, this series, okay, What pretty much suggests us to do is to create four long form videos, four long form episodes in this series. So the first episode is going to be the Introduction and Evolution of the Post 911. The second episode is going to be the performance and excellence, okay? The heart of the Port 911. Then precision engineering and advance technology, finally, lifestyle and luxury. Okay? Now we've done, if we shoot those videos right here, okay, This long form content, then we can repurpose into short form content. Okay? This can be uploaded on instant gram reels, Tiktok and of course, Youtube short. And the content types that we can actually leverage as short form content could be snippets from long form videos that focus on the key features. Again, redirecting our long form content into smaller short form bits. And then behind the scenes looks at port events or design elements. This is, again, original short form content shooting. So when it says behind the scenes look, it's pretty much referring to somebody with a phone just shooting behind the scenes and user generated content contests, okay, That encourage users to share their report's 911 experience. And this is just a way to leverage your audience, the audience that you already have to produce content for you. But this is a bit more advanced now. It also talks about content distribution, right? Usually on Tiktok, on Youtube. It suggests that we should release long form video series on a weekly schedule. This is very important for you to note down when we're referring to long form content, we can be uploading two or three times a week. This is, I mean, too much work to create quality long form videos 2.3 times a week. I mean, depending on your marketing campaign. But in general, as a forum, we create one long form content a week. One short form video from this long form content every single day. So at the end of the week, you should have eight, okay? You should have eight content pieces uploaded, one short form video every single day, and one long form video every single week. Now, obviously, we need to optimize our video titles, descriptions, and tags for relevant keyboards and engage with the Youtube community through comments and resources. Okay, so we're not going to stick into the rest ones. Okay, We're talking about like Instagram and Tiktok, the shorts, engagement in the video interactivity. Okay, Anna League syntimization, paid promotions for the video, collaboration and partnership. What we're going to be sticking to is this part right here. Youtube and more specifically, releasing long form video series on a weekly schedule. Optimizing our titles, descriptions, and tags for relevant, relevant keywords. So the first thing that we're going to do is this plan, a weekly long form, okay, Content creation schedule for this series that you suggested. Okay? As you can see, the more you ask, okay, of this program right here, the more you get, okay? Creating a consistent and engaging long form content schedule is crucial for a successful Youtube series. We got, All right, episode one, Introduction and evolution of the portion 11, week one, planning and Research. Okay, this is going to be day one to three. In day four to seven of the week, we have the script refinement and pre production. In week two, we have the production of the series. Okay, now in this content plan right here, it actually help us create all of this series in two to three weeks. So we're talking about episode one, okay? Episode two. Episode three. How you should script those videos. How you should outline those videos. When should you auten script those videos? So this is a complete content strategy, a complete content plan, as you can see in all of videos, all of those long form videos that we have asked P to do. So again, we're not going to go into too much detail here about the Sport 911 commercial, but you absolutely get the point, okay, on how to ask PT to schedule your content creation process. What is left now, okay, After we have discussed about how to schedule and create long form videos, what is left for you to understand are two very important things. The first thing is to how to redirect long form content, okay, into smaller short form content bits. This is extremely easy. You just need the information and I'm going to give you the information in the next lesson of the scores and spoiler alert. We're going to be utilizing the power of artificial intelligence. Not GPT, but another artificial intelligence program that is of extremely high importance and of extreme high value in the marketing field. Okay, and the second thing that you need to know is to how to search engine optimize your long form videos, again, to appeal to the organic Youtube algorithm. So this we are going to be doing with chat PT, but for now, in the next lesson we're going to be focusing on how to transform our long form videos into smaller sort form bits that we can leverage, again, to maximize our organic reach on Youtube sorts. So thank you very much. I hope that this lesson was informative and educational and you enjoyed it, and I'm going to see you in the next lesson of the scores. 8. Turning Long form to Short form Content with Opus Clip: Ladies and gentlemen, welcome to the sixth and arguably the most important lesson of the scores. Now up until this point in the scores, we've decided and analyzed the theoretical aspect of marketing on Youtube Bribe, we discussed about all of the things and the terms that you need to know regarding organic traffic, paid traffic, all of that stuff. And some general information obviously around Youtube. How to identify your target audience. How to create your target avatar. How to plant a content strategy. And we discussed about the difference between long form and short form content. And how each of those content types can be leveraged to maximize your reach and bring the biggest amount of people and ebles in front of your offer. Now, in this video right here, well, let me rewind time. Right, in the previous lesson. Okay, we concluded to the fact that you should upload a long form video every single week in this marketing campaign of yours on Youtube. Ok. Obviously, to have the best results in the maximum reach and a short form video every single day. More specific on short form videos, we talked about them being distributed into two different categories, right? Divided into two different categories. Short form videos that are created originally. Okay, So we shoot those videos to be specifically uploaded as short form videos. Okay, And this has the maximum reach and the second type of short form videos that we're going to be creating automatically with artificial intelligence in this video right here, which is short form videos that are redirected and cut from bigger long form videos. Okay, so this is how, just by creating one long form video every single week, we're going to take this video. And from one long form video we're going to be creating, okay, multiple short form videos that can be leveraged, again, highly in this new short form algorithms. Okay, So in this beautiful and extremely helpful lesson right here, I'm going to reveal to you this absolutely game changing artificial intelligence tool that helps you paste the link of a long form video. Okay? And keep in mind this couldn't even be your short long form video. This could be a long form video just found on Youtube and you want to leverage for your marketing campaign. Okay, so we're going to paste the link of our long form video and then we will get short form videos out of it. Okay, And this is just the surface, we're just barely scratching the surface of the capabilities of this program right here. So enough with the introduction. I hope that you are as excited as I am to be analyzing this amazing artificial intelligence program in this sixth lesson of our course and of introduction, let's dive into this presentation and this demonstration on how to use this amazing tool. So ladies and gentlemen, the anticipation and the weight is over this tool we're going to be leveraging is called Opus Clip. Okay, so you're going to search on Google Opus Clip, which is this artificial intelligence power part, video repurposing software, video repurposing program. This is how Opus Clip looks. Okay, let's accept a cookies. And you can see that it is extremely, extremely easy to navigate through this, okay? So first of all, it is completely free. You can use it for free, but there is a paid version. If you want to create more short form videos, then it's free version. But again, the free version gives you everything that you need to have many channels use Opus Clips. People have made insane amounts of money marketing through Opus Clips again, and leveraging even other creators content. Because again, this doesn't need to be your content that you're pasting, okay? This doesn't need to be your content, your long form content video, that your pasting criteria could be someone else's long form content video. Okay, and look at this. The coolest thing about Opus Clip is that it utilizes the power of artificial intelligence to decode the transcript of the long form video. Okay, so it pretty much on real time analyzes. Okay, The long form video, okay, gives a score in the different segments of the video, a virality score. And it pretty much determines which parts could have the highest chance to go viral if converted into short form videos. And this is the Artificial Intelligence virality score that we talked about. Artificial intelligence automatically generates a score to show the virality potential of each short clip. The score is based on artificial intelligence analysis, 1,000 viral videos. It okay. It doesn't only give you a score, it also explains why this short video has increased chances of going viral. Okay, I'm going to demonstrate how I did this in one of my videos. And this is absolutely jaw dropping. So as you can see, this guy right here, for example, pasted an interview. This could be a ten minute video, a 20 minute video, okay? I don't know. And it created those four different short form videos, okay? And this, for example, has a 65 varity score, and the first and the best clip has a 95 varity score. So we have the active speaker detection, okay? For example, Opus Clips works perfectly in interviews. It has a Ai emoji generator. So it pretty much just creates emoji to increase the engagement of your sorts. And it also again highlights the key speaker, the key words. It has many, many, many capabilities and many features that we don't even have to analyze because they are there, they're going to help us get go viral with the sorts. And this is absolutely amazing. This is the so called clipping. Okay? Clipping is pretty much getting a long form video and creating many short form videos out of one long form video. And before we analyze how I actually turned one of my long form video into short form videos and discussing about the different short form videos that Ops clip created for me. Okay, we need to discuss some things about short form content. So short form content, okay? In short form content, you have higher chances of going viral, okay? This is going to be just a very, very small introduction on short form content right here. But in short form videos, you have higher chances of going viral. Why? Because more views circulate on short form content. What do I mean by that? A view, one view, okay? In long form content usually lasts anywhere 2-7 minutes. This is how much a view in a long form video usually is. On short form videos, a single view is 10 seconds, 2 seconds. So as you can see, there are bigger amounts of views being created. This means that it might be easier to go viral with short form content. But this means that we also have very, very, very competitive field and competitive environment in short form videos. This is why it is very commonly seen in short form videos to utilize some tactics. Okay, editors utilize some tactics that help our short form videos actually go viral and increase the engagement of the audience. In other words, people have a huge amount of content to digest in short form video consumption and they get bored easily. They have low attention spans. And this is why we utilize some tactics in marketing, especially to keep them watching. One of the tactics is to add captions to our videos. Okay, so whenever someone speaks, we add captions. And this is just a proven strategy that engages more people. Another strategy, for example, is to utilize the power of E moods or adding B roll to the videos. Again, all of those strategies increase the engagement. And the name of the game that every single algorithm out there wants is the algorithms want people watching our videos from start to finish. Okay? If you're going to achieve this, your videos are going to go viral in every single platform. It doesn't matter if it's Tyto, if it is Youtubed is Instagram. Okay? If you managed to make people watch your short form content from the beginning to the end, you have won. This is all you want. So okay. First of all, Opus Clip is powered by Open AI, which is the exact same software. Okay? That has the exact same company that has created ChadwPT Dali, which is an image generation artificial intelligence model. So how do we do this? We have two ways, okay? To create ten viral clips out of one long form video. The first way is to drop the video link from Youtube. So we go to Youtube, search for the video, paste it right here. If we don't want to do this from Youtube, we're going upload one of our files. Okay, from our computer. And this is just going to give us a better quality than just because Opus clip is going to be downloading this video from Youtube and reprosing it to us. But if we can upload it, this will just give Opus clip just better resolution video, doesn't really matter, the results can be the same. Then we press this amazing button, get free clips. Okay, I have done this in one of my videos, and once you press this button, you're called to sign up. It is completely free, so there's no problem. You don't enter any credit cards or anything because we're in the free version. We just get a wait a bit until the clips are automatically sent to our e mail via a link. Okay, once this is processed, you're going to have a link on your email. You're going to press this link and you're going to be redirected in the download section, the download page of Opus clip. So let me show you exactly what I did in one of my long form videos. So for those of you don't know, this is my Youtube channel right here. Okay. Which much I discuss about online course creation. How to create courses, how to market courses, how to sell courses. And this is one of my long form videos. So this is an eight minute video. This again, is a big video. Okay. I'm discussing about the full gear, gay, that you need in order to create online courses. Okay. We're discussing about software and hardware. As you can see, I start the video with the introduction, then I go through some recording gear, then some video editing gear, then some thumbnail creation gear. And this is how I close the video. So what I did is that I copied, okay, I copied the link of this video, Pasted it right here. Okay? And then I got in my e mail this clip right here. Okay. So I pressed view clips, I was redirected into this website, and this, ladies and gentlemen, is the result that I got. So let's see how many short videos, okay? How many short form videos? Opus clip created out of my long form video? So, we got one. Okay? 2345 6789, 1011 1213. 13 videos. Okay. Let's go ahead and analyze some of them. First of all, this has a huge variety score. It is a 99 score, which is absolutely amazing. And let's go ahead and actually see the video lights and all of that stuff from the beginning. In other words, in this video we're going through the most value for money gear pieces that you need to have to start the online post business. Now there's nothing easier for me than to start naming expensive cameras, lenses, lights, and all of that stuff, But the reality is that you do not need expensive gear to start an online post business. In fact, there are two categories of gear pieces that you need to invest in or you can find for free. So how good is that? It took my long foreign video, which looks like this video. We're going the most value for money, your pieces. And it created short form videos, right? It added captions. It highlighted some captions. And it actually explains why it gave this viality score to your video. So for example, Opus Clips, go ahead and explains. The video starts off strong with an attention grabbing hook that dispels a common misconception. It follows a logical progression and covers all the main points about the necessary gear for starting an online course business. The speaker provides valuable insights and a device which is highly relevant to the current trend of online courses. Okay, some improvement could be made by including a call to action for years to take action based on the information that is provided. Again, here we have the transcript of the video, what I'm talking about in this video, so literally, word for word, what I'm talking about in this video. This is another video that created and also comes up with titles, Create stunning course thumbnails with Canvas. Free online tool. Okay, let's see this video. An amazing free tool to create professionally looking thumbnails, especially for your courses but also for your Youtube channel, is actually Canva is a free online tool in which you have templates of different videos. Facebook, straightforward, informative video, right? We have the captions. So this video effectively captivates viewers by including a free tool for creating professional thumbils. It provides a coherent and comprehensive explanation of the tool, including its features and ease use. The speaker's personal recommendation creates a valuable connection. The topic of content creation and graphic design is also relevant and trending at the moment. So how cool is that? I don't know if you're as excited as I am, but this just gives completely for free, unlimited leverage on your long form videos. How easy is it just create short form content that may potentially go viral and may potentially bring thousands and thousands of dollars in the companies that you market just by using artificial intelligence on top of that. Okay, because Opus Clip is actually utilize the artificial intelligence software and computing power of open AI that owns such PT and owns Dali, right? It can actually analyze real world data of topics that are of high demand and are currently trending, and actually give a virality, a decent virality score that is indicated by all of those datasets that OpenI has. Okay, Depending on your clip. So in my opinion, this is absolutely amazing back in the day. In order to have this, you would need to have, you know, marketers and people looking into trends and a team of multiple people. Okay. That would analyze your videos. And this is just done automatically right now and just a few clicks. This is absolutely amazing. So you go ahead and download the HDversion or you can directly auto post this video to Youtube, Tiktok, Instagram reels and linked in another one, for example, unlock the power of marketing without spending a single dollar. Okay, let's see, $0 in this whole process, and trust me, there is a way to spend thousands and thousands of dollars in this. We can pay for a very expensive camera, for a very expensive video heading software, for a very expensive screen recording software. Then we can have professionals design our thumb mails and search engine otimize our courses. But there is a way to do this for completely free. So this is just another video with a lower variety score, obviously. And it just, you know, it trends the videos, it sets our videos, categorizes them based on the variety score. Obviously, the first video that is going to suggest us, and we can like them here or not. The first video that it's going to suggest us is going to be the video with the biggest vialty score. And then it just descends 9992-85 to 84. So obviously for the optimal results, we would want to upload just the videos that have the highest vialty score. But again, it is absolutely, This, in my opinion, is absolutely amazing. Opus Clip is a artificial intelligence software that needs to be leveraged for a successful marketing campaign. And in this way you don't need to stress about creating short form content at all. All of your powers, all of your creating powers, all of your video editing powers should be focused and should be funneled into creating the optimal long form videos. Because then we can automatically, using artificial intelligence, make them many short form videos out of them. So ladies and gentlemen, I think that this lesson was absolutely extremely informational, right? And I think that I distributed a lot of value, okay, to you from this video eight here. These are new datasets that I didn't know, for example. And when I found out about autos clip I was, you know, absolutely overwhelmed by it and I was like, okay, this is absolutely amazing. So in the next lesson, I think that it is time to focus on the final aspect that you need to perfect in order to have a successful marketing campaign on Youtube. And this is nothing else rather than the search engine optimization of long form content. Okay, so in the next lesson we're diving into how to search engine optimize your long form content. It's just going to be the final piece in the puzzle of having a successful marketing campaign. Okay, designing our long form videos in a way in which once we upload them, they're going to be just accumulating views after years, okay, And months after the applaud date. This is what we want in order to have a gradual linear growth that's just going to be growing from years and years to come. Okay? So thank you very much. I'm going to see you in the next lesson of the scores. 9. Search Engine Optimising our Video Using AI: Ladies and gentlemen, welcome to the seventh and final lesson of the scores in this lesson right here we're going to discuss about everything you need to know regarding search engine optimizing your videos. Now it's time to rewind, time a bit and discuss why are we going to be search engine optimizing our videos? Okay, the answer is very simple. When we're trying to leverage organic traffic, which mostly comes out of search results, our videos need to be optimized for those search algorithms, right? In order to pop up and gain views in the long run consistently. Okay, This is the key word right here, consistently, because if we don't optimize for the search engine and we optimize for the recommendation, for example, algorithm. Okay, and the browse features of Youtube. Then we're not going to have a linear growth over time. We're going to have an exponential growth in our views if we optimize correctly, but then the views will just stop coming in. Okay, So I mean, optimizing for search results, right, Or recommended based results depends on the marketing campaign that you want to do. For me, I'm more of an expert in search engine optimization, okay, rather than recommendation optimization. So this is exactly what we're doing in this video. Now it is time to discuss about the three parameters that we're going to be optimizing in order to have the highest chances of our videos appealing to the algorithms. Okay, the first parameter is the title of our video. The title of our video needs to be search engine optimized. And we're going to be doing this with the correct keywords by adding the correct keywords that people search for. Okay, in the Youtube search bar, how are we going to find those keywords? It is very easy. There are many tools that can help us in this job. Okay? Many tools on the web, many downloadable applications that we can use. But the tool that we're going to be analyzing in this course and has the biggest return on time and energy investment, okay? And the greatest results right now at the moment on Youtube is going to be artificial intelligence and more specifically, chat GPT. So we are going to be leveraging chat PT to identify the correct keywords to add in our Youtube titles. Okay, so the first parameter, and arguably the most important parameter in order to search engine optimize our videos is to having the correct titles. Okay? The second parameter is having the correct descriptions. The correct description. Okay. It's like it encrypts the keywords in the data of our video. So the correct description doesn't directly, okay, influence the viewers to click on our videos, but it gives the algorithm information of what our video is about. And this is extremely important. We need to have search engine optimized descriptions. And to give you a small example, a way to search engine optimize your description is to just repeat those keywords that you have added on the title so the algorithm knows what you're talking about. The third parameter that we can search engine optimize is the tags of our videos. Okay, The tags of our videos aren't even seen, aren't even viewed by the viewers. We are directly, 100% talking to the algorithm. When adding adds to our videos, ads are like the highest leveraged parameter regarding search engine optimization, and it is really important to have the correct ads. Okay? The correct adds on our videos, okay? The best adds if you will, to add to our videos depend on the growth of our channel. So how big our channel is. To give you a very small example, okay, to just tune you in here if you have an extremely huge channel with 10 million subscribers and we're talking about finance, let's say. And we add to our video, in one of our videos, the tags, How to make money or how to make money on line. Youtube will know that because we're such a huge channel, okay? Actually us creating a video on how to make money on line will be boosted up on the search engine because Youtube knows that we have a big channel and this big channel attracts many audience and many viewers. So adding a very broad, if you will, tag like how to make money online, which is searched by millions per day, will actually be beneficial for our channel. But usually we are not marketing channels that have 10 million subscribers. We're marketing channels that have anywhere 0-10 thousand subscribers. In this case, it is actually better for us to go more targeted with our ads. For example, how to make money online as a teenager with his phone. Okay. Because being more targeted in our tags and search engine, optimizing even more our content gives us more chances to appeal in a smaller group of people. But still at the end of the day, we can compete with those huge channels. So we need more specific tags. Now, I don't want you to be overwhelmed with all of this information. Everything is going to make sense. And we are going to be leveraging in this video. Here again, chat PT to search engine, optimize our titles, our descriptions and our tags. So welcome to the final lesson of the scores. And let's dive into search engine optimizing our content using artificial intelligence. So here we are, ladies and gentlemen again in chat GPT on a new chat. At this time we could pull up the previous chat pat. For the sake of this video, let's do it on a new chat. And the first thing that I'm going to do is that I'm going to let chatPT know exactly the fact that we are marketers. We're creating a marketing campaign, let's say again for the Port 911. Okay, the supercar. And then we're going to move into the search engine optimization part. So the first problem they're going to input is that I. Marketer. And I am search based. Okay. Long form content on Youtube. I am called to market a pores 911. Okay. Suggest for example, five video titles. Okay, Let's see, creating, engaging, informative video titles For marketing a Post 911 is crucial for attracting the right audience. Here are five video title suggestions to market a Port 911. So unleashing, for example, power and Elegance. A comprehensive review of the Post 911, Post 911, the epitome of luxury sports cars in depth analysis and features experience the thrill test, driving the Post 911 Turbos, okay, or Iconic Design, Supreme Performance. Exploring the Post 911 Carreta Series. So all of these are titles that G suggested us when we're just broadly stating that we're marketing a Port 911. So now it's time to optimize a bit more towards search based results. So let's say suggest, okay, 20 titles that are highly searched. Okay, regarding Port 911 cars. Okay? Creating titles that are highly surged on Youtube requires considering popular keywords, okay, and phrases related to the Port 911. So this is where the first layer, if you will, of search engine optimization comes into play in this video. Okay, PT understands that we want highly surged titles in those 20 titles that he has given us right here, which we're going to go through. Okay, It has added some popular keywords and phrases, so let's see actually what those keywords and phrases are. Okay. Let's have the first one, Post 911 review. Okay. Performance design and features. Here's the key word. Post 911 review, Many people search for post 911 reviews. Okay, or top speed test. Again, a keyword, right? Post 911 Turbos versus the competitors, or post 911 carrera versus post 911 Turbo. All right. Which to choose or post 911. A comprehensive Buyer's Guide and overview Or 2023, post 911. First look at initial impressions. Okay. All of those are titles, okay, that are somewhat search engine optimized and include keywords that are highly searchable. But we're not going to stop here. Let's add another layer of search engine optimization in our titles. So it says, ensure to include relevant keywords in your video description and tags to optimize search visibility and reach. Now, out of those 20 titles that we have, the next thing is to actually ask PT, okay, to point out the best title, the highest search engine, the most search engine optimized title. Okay, So choose, Okay. The most search for that engine optimized title from the 20 you suggested, why. Okay. To give us an explanation of why it shows it. Okay? To determine the most search engine optimized title from the list, we should consider several factors. Relevancy, keyword usage, potential search volume, and competition based on the criteria. Okay? And here's a title we're going to use post 911 review. Performance design and features is likely the most optimized title. Okay, Why relevancy? Keyword usage, search volume, potential competition. Okay, and it gives us all of those reasons why this title is the most search engine optimized. Okay, so overall, Postan 11 review, performance, design, and features is well crafted title that is likely to attract a considerable number of organic searches due to its relevancy, keyword usage, and potential search volume. Okay, so this is, ladies and gentlemen, a title that we got Posta 11, Review, Performance, Design and Features. Okay, this is the search engine optimized title that we got out of this search engine optimization process, which was just three different TBD prompts. Okay, so very, very basic stuff. Now I want you to keep in mind that regarding Chachi PT, okay, the more information we input into this artificial intelligence language model, the better and the higher quality responses we're going to get from Chat GPT. Okay, this is why I encourage you guys to actually go to previous chats and keep the same chat, you know, in the brainstorming process, in the marketing campaign process, and then in the search engine optimization. For the sake of this video, we started a new chat. But if we had this chat right here with ChachiPt in the previous chat that we opened in the previous lessons of this course, then Chachi Pet will already have a lot of information about our marketing campaign. You know, our target audience, our target avatar, our content strategy, all of that stuff. Now that being said, we have our title. Okay, and this is a relatively search engine optimized title. We're going to keep it as is. And then we're going to ask for a search engine optimized description. This is the title. Okay, I am choosing. Let's paste the title. Okay, create a search engine optimized description with relevant Okay. Keywords. Let's see. Then explain why this description is search engine optimized. Okay, for educational reasons, mostly. Here's a description, welcome to our in depth post 911 review. Where we explode. Exceptional performance, stunning design, and cutting edge features that define this iconic sports car. Join us as we dissect every aspect of post 911 carving. Its powerful engine options, sleek aesthetics, advanced technology, and animated driving experience. Whether you're a port enthusiast or in the market for high performance luxury cars. This review provides okay, invaluable insights to help you make an informed decision. Okay, before even analyzing charges. Explanation of why this description is a search engine optimized, Okay, If we take a look at the title, which is post 911 review, performance design and features, you can see that all of those keywords that we used in the title that are highly searched are also implemented in the description. Okay, so let's see the keywords that we have in the description, okay, In depth, post 911 review. Okay. Exceptional performance, stunning design, cutting its features, okay. Iconic sports car, okay. Then we have powerful engine options, slick aesthetics, advanced technology, port enthusiast. All of those are keywords, right? Then we have all of those keywords also added in the description. So if I would paste this description in my Youtube video, I would go like this. Okay, copy, and then paste it directly in my description. Perhaps you delete the keyword because you don't want the description. Okay, let's see why this description is search engine optimized. It is first of all, keyword optimized. As we said, the description includes relevant keywords such as Port 911 review, performance design, and features. Again, those are commonly searched by individuals. All of those keywords then this description is relevant. It aligns with the title ensuring a coherent and consistent message that will attract viewers and engage the viewers more with our channel and our content. Again, this is the engagement potential that we just talked about and of course, the viewer value. This description emphasizes the value of viewers we gain from watching the review, catering to both enthusiasts and potential buyers looking for detailed insight. Okay, so in summary, the optimized description incorporates relevant keywords, aligns with the title, engages potential viewers and emphasizes the value that they will receive. Making it a well suited, making it well suited for search engine optimization. Okay, another thing that you could do is to copy this description or not even copy it. We could say if you want description to be longer, for example, we could say make the description longer and include, okay, more search engine optimized keywords. Okay, so now the same description right here to welcome to our indepth post 911 review. It's going to be bigger and again, it's going to include more keywords. So welcome to our comprehensive Port 911 review. Delving into the accelating performance captivating design. Again, we have all of those keywords. I'm not going to take that much into the description, but this is pretty much how we search engine optimized description and how we combine a search engine optimized description with a search engine optimized title to have the biggest chances to, again, you know, leverage this organic traffic of Youtube. Now it's time to move to the third parameter of search engine optimization, which is the tags, okay? And trust me, once we have created a description, we also have the keywords in this description. It is extremely easy okay to create tags. All we need to do is to go here and ask for this. Okay, suggest 20 SCO search engine optimized tags for this video. Okay, let's see. Certainly here are 20 Sargent optimized tags. Okay, for report 911 review, Video 11, review port level performance, Port 11 designs. Post 911 features luxury sports car, high performance sports car, supercar, Por sports car. All of these, again, search engine optimized tags. Now I want to rewind time a bit and discuss about what we discussed in the beginning of this lesson. Do you remember the example that I gave you with the channel that has like 100 million subscribers and compared to the channel that has 10,000 subscribers regarding search engine optimization. So if you have, for example, the biggest car reviewer on Youtube that has 10 million subscribers and he adds the tag post 911, then obviously the search algorithm knows that this channel is extremely successful. And it will boost his video up in the search engine just with a very basic tag. But the thing is that we, as smaller creators or smaller marketers, that we try to market content of smaller creators, we just can't compete with that broad tags. So what I always like to do is go here and search this prompt right here, enter the prom, which is make these tags more specific. Okay, make these tags more specific. This is a great and very, very valuable prompt because Chachi Pet doesn't know that we have a small tube channel. Okay? We haven't let Chachi Petting know that we have a small tube channel. But by making these tags more specific, we will cater to a smaller audience. But that being said, we are the leaders of the smaller audience. So certainly here are some specific details changing optimized tags for a Porton 11 review video. We got Port 11 carrera review, Port 11 Turbo S performance analysis, Porton 11 design elements. Porton 11 features breakdown. Okay, Luxury sports car review. All of those tags are more specific and those are the tags that we're going to be leveraging in our marketing campaigns. So ladies gentlemen, we search engine optimize the title. We search engine optimized the description. We search engine optimized the tags. And with those three, we have search engine optimized all of the details of our video. Okay, this is the strategy that you should be following, okay, in every single long form content that you're creating. And if you're a bit lucky and a bit experienced and you implement all of the tips that we analyzed in this lesson right here, your video will feed the organic algorithm and will perform greatly. Okay, thank you very much for being here. Thank you very much for completing the scores. And I'm going to see you in the thank you message of the scores. 10. Thank you message: So ladies and gentlemen, thank you very much for reaching pill, the end of the scores. I really feel honored by the fact that you consume all of this content. And trust me when I tell you that if you reach appalls point, you belong to a very small percentage of people and a very small percentage of marketers. And this dedication to the scores will really pay out in your career. So again, at the beginning of the scores, we focused on the theoretical parts on what is Youtube market videos on Youtube, what is the difference between organic and paid content. And then we gradually moved into the practical part of the scores in which by leveraging chat PT we created a content strategy. We discussed about search engine optimization of our videos to target, again, organic content in organic traffic. And then obviously, we discussed about how to leverage artificial intelligence and chatPT to identify our target audience and create our target avatar. Okay, now it is time for you to move and analyze the content creation process, okay? So how to shoot successfully videos. How to edit successfully videos, and after we have planned our content is going to be extremely easy for you to understand how to create the content. And by combining the information of content planning and content creation, you will be extremely successful in this field. Success, it's going to be inevitable, okay? So I really encourage you to check the other courses of mine that have in this profile right here, okay? I have many courses on content creation, how to understand cameras, how to use cameras, how to create content with your smartphone, and how to edit content, basically with any video editing software out there. Okay, So again, thank you very much for sticking up until the end of the course and I'm going to see you in the next course.