Transcripts
1. Introduction: Hi, in this short class I will teach you how to do SEO and how to optimize your listings in a very simple and
practical manner. I've been selling on Etsy
for over three years now, and I'm a six-figure
seller by now. And I've been doing SEO in
the same way ever since. You don't have to overthink SEO. Seo is simple at its roots, but people tend to overthink
this too much when they have to focus on other
factors as well. So if you want to
learn how SEO works, be sure to check out this
short class as it covers pretty much everything
that you need to know in order to optimize
your listing is properly. See you in the class.
2. Etsy SEO Basics and How it Works: Hi and welcome to the course. I'll try to make
things as simple as possible and as short as
possible for this guide, because SEO is not that
complicated for Etsy. So let's start with the basics. Seo comes from search
engine optimization, and this means that there are some factors that will help us out in order to rank our
products higher on Etsy. Now, we have two
types of keywords. We have short tail keywords
that are made up of one word. So e.g. shirt is a
short tail keyword, shoes is a short tail keyword. So quite simple. Long-tail keywords are
made up of multiple words. So e.g. Father's Day shirt
is a long-tail keyword. And which one is better? Well, obviously the
long tail keywords is better because it
is more precise. Now, when it comes to
ranking a product, C determines a quality score. And this quality score is
based on multiple factors, such as your click-through rate, which means how often someone clicks on your product
when they say it. Then we have traffic, which is very important. Then we have orders
and favorites. So these are pretty much
the most important factors, but the main ones are
traffic and orders. Obviously. In the next guide or in the next video actually, I will show you how
to write titles, tags, and the
description properly. So you're going to
achieve the best results.
3. Title, Description & Tags - Guidelines: Now it's time to focus on a
title, description and tags. And I will mainly talk about the rules and how you
should type those. So when it comes to the title, the first 20 to 40
characters that you are going to type in here
are the most important. So e.g. let's say that I'm selling Father's Day
shirt, like I said before. So my first keywords that
I'm going to type in here, our Father's Day shirt. Then I will type of
separator and type some other keywords or a comma
and some other keywords. You have to use all the
characters that you have in here. So I have like 120 left. I should type as many
keywords as possible. But remember that
the first keywords that you are typing are the most important and those will determine your ranking the
most for that keyword. So if you have a
Father's Day shirt, you can either type the
quote that is written on that shirt or what that chart represents if it
is popular, e.g. or we can just dive Father's
Day shirt and then you can type the quote or whatever
it is on the t-shirt. So the first key words are the most important.
Remember that? And you have to use
all the space in here, so as many keywords as possible, but make sure they are relevant
to your actual listing. I will use a tool
afterwards called the rank, and I will take all the
keywords and I will show how to do this
properly afterwards. But now I'm taking, I am
talking only about the rules. So first keyword, the most important and fill
all the spaces. Now, here you can pick the
category that is easy to do. Here you will type
the description. You can type whatever you want, just add the materials and
whatever you use and so on. We can even type in FAQ in here if you want to make it
simple for the customer. But the important thing is at the end of
your description, you must copy all the keywords that you're using the title
and type them at the end. E.g. I just have like this, I write extra tags. I just copy all the title
and paste it in here. So this creates keyword density. So the more times
you are keywords are repeated throughout
your description, title, and tags, the higher
your rank if you do this. So these are some
simple rules for SEO. You should do this as well. And when it comes to
the tags and the tags, you should write exactly
the same keywords that you have in the title. But usually in the tags
you have some extra space. Sometimes you can add a
few more if you want, but always input the tags that
are written in the title. You don't have to type them in order or something just to
mention them in the text. So this is pretty much how you do SEO and these
are the rules. In the tax. You include the same
keywords from the title, but you can add some extra ones. If you have some space
in a description, copy the title and paste it at the end of
your description. And when it comes to that, when it comes to the title, the first keywords
that you are writing, the first 20 to 40 characters are the most important ones. So make sure that you either use the niche like Father's
Day shorting here, e.g. and then the code from your specific product or
whatever you're selling, and then write the
other keywords. So in the next video, I will show you how to
do this properly. We have a tool called the rank. It is completely free and this will make everything easier.
4. SEO Demonstration with ERank: Alright, so now it's time
to do the actual SEO. So I will make a
demonstration for you and you'll see how
easy it actually is. And you don't have to
overthink this at all. So you'll go on iran.com, you rank is one of the
most popular tools for doing SEO for Etsy. And there is another
one called marmalade. You can use whichever you want. I used Iran from day one
and I got used to it. I don't have a paid
membership or anything, so you can just use a few variant like
I'm doing right now. But you have a limit of
50 searches per day, but that is enough. I don't think you'll be adding more than 50 products per
day, which is a lot anyway. So you'll just go into
the tools, keyword tool. And in here you will
input your keyword. So let's say that I am selling
a breast cancer shirt. I will just inputting
here breast cancer shirt. Click on Search. And we will have some
metrics right now. E.g. if you want to do some
nice research and you want to find the potential of
these specific keywords. You can do this, just
enter the keywords in here and you will find
the traffic for it. Clicks, click-through
rate, and the competition. So as you can see in here, this is a good idea because the competition
is not super high. It is average, and there
are plenty of searches. So ideal scenario, high
searches, low competition. But if you have a lot of searches and a lot of
competition, that's still okay. You can still make sales
if your product is good. Now, something
else, don't try to focus on selling something
that has no traffic. Because it is obvious
that if that, if there's no demand for a specific product, no
one's going to buy it. So just focus on keywords that have a lot of search
volume. Alright? And he in here, as you can see, we have some more metrics, average price
favorites and so on. In here we have the
most popular texts. So you already have an idea what the most popular keywords
are for this specific niche. But what I'm actually doing is I just scroll all the
way to the bottom. And here as you can see, we have the stats for each
specific keyword, but you will have to pay for it. We wouldn't bother with this. We don't need this, so I'll just go all the way to the bottom. And in here we
have top listings. What I'm doing is I will just sort them by daily
views in here. This way, I will see the best-performing ones out of these 100 listings that are
being displayed in here. So the most traffic usually
means the most sales. So I can just pick
one competitor. Let's say that I'm
picking this one. I will just do this
in a split screen. So it will be easier
for me to type. And I can just take
the keywords from this competitor and make some changes to them in order
to not have it identical, but it doesn't matter much. Instead of being
breast cancer shirt, I will just delete the pink. I don't need it. And the women
keyword doesn't make any sense because this
is obviously for women. And let's say that I have
a different quote in here. Instead of this one.
Let's say I have, in this family, nobody fights alone shirt because this quote is quite popular for this niche. And I can just leave the other
keywords the way they are. You can type some
more if you want, but it is, this is
usually enough. So we have the niche as the first keywords,
which is good. Then we have the actual quote
that is on the shirt, e.g. and what I'm doing here, I will just copy this right now. So I will copy the title,
go into description. I will just remove
the holiday in here. You will have to select the
category for your product. I selected t-shirt's
already in the description. You'll type your
usual description. And at the end of your
description, right? Something like this, extra
tags and just The title. This will help you with
the SEO, as I said, because this will help
with your keyword density. The more times you
repeat the keywords, the better it is for your SEO. When it comes to the tags, I can just get the
tags from here. Usually the tags
have to be the same. So you can either inputs
the keywords that are in your title and then add some more from
your competitor. Or you can just add one of
these keywords from here. It doesn't matter much because they are all in the same niche, but I will just
type the first ones as they are the most important. So let's say breast,
breast cancer shirt. In this family,
nobody fights alone. I can type the entire sentence because there is a
character limit. So we'll just type
it like this split. It works as well. We have pink ribbon, shirt. Breast cancer survivor. This is too much. This should be good. Now we
have breast cancer gift. I can type cancer survivor, and I can take some
more from here. Now, we have breast
cancer gifts, Whereas cancer,
t-shirt, breasts, cancer survivor
gift, breast cancer fight cancer survivor or cancer warrior I can type
these are popular as well. I already know them.
October rest shirt. And let's see what else. Whereas cancer fight already
added that cancer t-shirts. And that's pretty
much it. That's how easy it actually is. Just big keywords from
your competitors. Just go in here, find
what you're selling. Look at the competitors. See what keywords they used. If these keywords
performed well for them, they will perform
well for you as well. But this doesn't mean that
you rank your product on the first page,
which is obvious. You just added your product. You need traffic in order
to rank your product. So in order to get traffic, you will have to run
ads as our mandatory. When you start. You can make
cells without ads as well, but that will be
way harder for you. So it is best to
start running ads. And once you start
running ads over time, your product will go higher
in the search results. Seeing the next video.
5. Get Traffic with Etsy Ads, Tips & Conclusion: Now I will give you an
actual strategy for it yet in order to rank
your product higher. So here I have a demo store, so I don't have anything on it. As you can see, once
you click on marketing, you'll click on NCIS and
you'll go directly in here. So the strategy is as follows. You will set a daily budget
of $10 per day and you will add whatever products you
want in here to advertise. Once you spend $10 on
a specific product, you will look at the stats. If the stats tell you that you have no sales after
you spend $10, you disable that ad. If you made sales but
you are not profitable, you will let that
ad run until you get 100 clicks on that
specific product. Why is that? Because this way
you will rank this product higher in the search results and it will be
higher organically. So you should make sales
if that product has potential and if the ad is
profitable, just add lead, lead us specific ad
run and you will go on etsy.com again, you will search for
your product in the search box in here. Let's say I'm searching
for a lung cancer shirt. And you will look for
your specific product. And you will want to see exactly where it is placed
right now afterwards, 100 clicks, it will
rank higher for sure. It will be probably
on the second page. So you'll have to go in there. But if that specific niche that you're selling is
not that competitive, it should be on the first
page after 100 clicks, but usually it will be
on the second page. And if it is profitable, as I mentioned yesterday, that ad run and you will see that your specific
product will rank higher and higher until
it will get in here. This is the first row
of organic results. The first row is usually ads. Then you have two rows
that are not ads, and then you have
ads again and so on. This is how it
works. So basically the most important factor
is traffic. Traffic. Obviously, then you have sales. By traffic is the
most important. If you manage to get a lot of clicks on your specific product, your product will rank
higher over time. So if you just started, you really need ads. Usually most of the store
new dads when they start. So you should run ads
in order to get sales. But be realistic if
your product, e.g. doesn't have demand and
you're trying to advertise it and you're getting no clicks and you still want to push it. Stopped doing that. If you spend $10 and you're getting
no sales at all, just stop focusing on that product and try to
sell something else. But e.g. if you have a more expensive product
that costs like $100, e.g. you will most likely have
to spend more than $10 on that specific product in order to see if it's
profitable or not. So if it is an expensive, you should probably
spend like $40 or $40 because it is way more expensive and the
profit margin is higher. So this pretty much what I
do and this is my strategy. It is pretty easy to apply. Do not try to overthink SEO. It is that simple. The keywords are the
most important ones. Keyword density is important. Tags mentioned in
the description in the title and the
text section as well. As long as you do this
and you use Iran to find the best keywords
from your competitors, you should have good results, but make sure that
there is demand for your product and that your
product has potential. And the way you find this
out is by running Etsy ads. And if you get sales for
your specific product. So this pretty much it. That's how is your works. And I wish you the best of luck.
Mihai C., Plan before acting.
