Transcripts
1. Introduction: Hello and welcome back. This is video number one, which is the introduction. What I want to do right
now is to give you a quick overview of what's
inside this video course. That way you're gonna
get a bird's eye view of the whole course as a whole. This is video number one, which is the introduction. Video number two, we'll
talk about themes because the design and the look
is really important, especially to the customer, especially how you lay
things out and all that. So we're gonna show
you where to go to get access to WooCommerce themes that are already
pre-made for you. That way you don't
have to create it from scratch or hire anyone to
create it from scratch. And you can simply purchase it, download it, upload it, and you're good to go. Video number three,
we'll talk about the general settings
within WooCommerce, then exactly how to tweak them, how to customize them,
and all of that. Video number four,
we'll talk about the product settings overview, which are the products, how to create a product, how to edit a product, how to customize a product. Once you've created
your products, you want to make sure that
you organize them because you never know if you will
add more in the future. And especially if you start
creating 102030 or more, it can become very disorganized. So you want to make
sure that you create a, an organized system
will teach you how to organize things
and how to utilize the options with built
into WooCommerce to organize your products so
that it makes it easier, not only for you to find, For also your customer
to find as well. Video number six, we'll talk about the product attributes. Product attributes are
basically like if you were to buy a skateboard and
you want it in green, blue, purple, different colors
may be different shapes, different wheels, that is what we call product attributes. Of course, in video
number seven, we'll talk about expansion. What we mean by
that is how do you go beyond the core foundation? Let's say, for example, that you want to run subscriptions or you want to expand on that
you want to do marketing. You want to install
different aspects beyond just the basics. How do you go about doing that? Video number eight,
we'll talk about how to automate tedious
WooCommerce tasks. Let's say for
example, that after somebody purchases an item, you want to add them to a Google Spreadsheet or
add them to your list. Or you want to do something very specific that takes
a lot of time, something that you
can't really be there 247 to actually do. In other words, once you have
set up these automations, then it's gonna make
your life a lot easier the more you automate, the more you can actually
focus on marketing your store, getting people to your store, and focus on other things. What I want to talk
about right now is what you need before you
can get started. So before we even dive
into the video course, you are going to
need these things. Obviously, you're going
to need a website with WordPress
already installed. Now in terms of where
you need to figure out if you want your store
located on a sub-domain, such as store dot
your domain.com. Or maybe you want to be located
within a sub folders such as your domain.com slash store
or within the main site. So those are things
that you need to figure out before you watch
this video course. Now obviously, you can
watch the video course and then go back and
implement that as well. But the main thought process is, where do you want to install? So most people will just install WooCommerce wherever their
WordPress site is located. So if that's the case, you don't really need
to worry about that. I just wanted to mention that as an option because
that way you can segment your main site and your store if
you choose to do so. But otherwise, if you
don't really care, you can install it wherever
your WordPress is installed. Now, there's a lot of courses, a lot of videos out there
on the basics of WordPress. You can find a lot on YouTube
or other platforms as well. Sometimes you can
find them for free on the basics of
installing WordPress. And sometimes you can get your web hosting company
to do that for you as well. Once you have figured that out, the next step is why? Why are you creating your store? You need to understand
the purpose and the goal behind your site. Is it too make a certain
amount of money? Is it too obviously everyone
wants to make money, but is it to impact a certain amount of
people or is it to sell? Let's say you have a
warehouse and you have a 100 skateboards or
a 100 of something. And you want to get rid of that. What is the purpose? You
want to write that down? Because you want
to figure out in months time after you set
up your WooCommerce site, if you've actually
reached those goals. So this is kind of a little
bit of goal-setting, but you really need
to figure that out before you actually
start your site. Because as you start your store, you can begin to implement
things that will actually help build upon that and help
you reach that goal. If that makes sense. Of course, the what, what covers an idea or my-map of how you want
your site to look like. And of course to work together. So basically you want
to connect the dots, figure out what your
site needs to do. There are many different
mindmaps softwares out there. You can go to Google, type in free
mindmaps software or mind-map software or
flowcharts software, whatever you want to do.
We like Lucidchart.com. That's another good option. It does cost a
little bit of money, but it's a really good tool
to organize your thoughts. So what I'm getting at
here is there's a lot of thoughts in your head that you just need to
get down on paper. All right, so last
but not least, the how is this video course? So now that you have a
good idea of what you need before you can actually
implement WooCommerce. Let's jump in and talk
about WooCommerce themes.
2. Themes: Hello and welcome back. This is video number two, and we're going to talk
about where you can go to get WooCommerce themes. A lot of you might
be thinking, okay, where do I get a theme that
looks like maybe something of my industry or my target market so that I don't have to
design it from scratch. See, back in the
day you would have to design it from scratch. But nowadays there are hundreds, if not thousands, of WooCommerce themes that you
can pick and choose from. So going back to why
you want to create your store and what niche you want to create
your store for. Those are crucial
things to have in mind as you begin to look
for WooCommerce themes. What I'm gonna do
now is just show you different sites that you can go to to get WooCommerce themes. The first one is called
template Monster.com. That's the template Monster.com. Template monster has been
around since themes were even created when themes
were beginning to be created initially, many, many decades ago. So they have tons and tons of different themes that you
can pick and choose from. Now, there are tons of themes here and bear
in mind that there are many themes here that are not compatible to WordPress. So you need to look for
a WooCommerce theme or make sure that the theme is compatible to that platform. Because there are
many themes that are compatible to a variety
of different platforms. So you need to keep that in mind as you look at different themes. If you go to the site
and up at the top, you click on this icon here. You'll see under
website templates, WordPress themes, WooCommerce themes, and
Elementor marketplace. So the difference here
between WordPress themes and WooCommerce themes is WordPress simply encompasses
everything WordPress, WooCommerce, on the other hand, will look like an actual store. That's why you need
to figure out, do you want it on
a sub-domain or do you want it on a subfolders? Some people will
realize this when they begin to install the theme that, okay, you have a blog, you have different
content on the main site, whereas the store is
totally different. So that's why I mentioned
that in video number one. When you go to
WooCommerce themes, they're obviously going to
look like an e-commerce store. So as you can see here, template monster has
791 WooCommerce themes. As of now, of course, that number will grow
beyond later down the road. As you can see, here's a list
of the WooCommerce themes. You can see the different
designs and all that. Now I want to say, if you want to focus
on a target market and you want that theme to be designed around
that target market. You can search for
that target market. So let's say, for
example, books. So we don't know necessarily if there's
a theme for books, but let's just do a search. We look at this and
we think, okay, we have a e-commerce store
that is focused on books. Now this is great
because it gives you an idea of what is possible. And if you just want to start
out of the gate and you don't really want to think
and you just want to start uploading your
products and that's it. This is the best
technique to apply. Alright, so books, different categories,
different niches. Just type that in and
do a search and find the theme that you
like and go for it. Now I want to say you may find free WooCommerce
themes out there, but I want to caution you
because a lot of those themes, and I won't say all
of those things, but some of those themes
have viruses or they're merely released for
free so that they can link back to
the craters site. And there's nothing
wrong with that in terms of backlinks. But as a business owner, if you're trying
to run a business, you want to run a good business, you want to make sure that the WooCommerce theme
is updated constantly. So at the end of the day, you want to make
sure that you choose a theme that costs a
little bit of money. The reason why we caution
you against free themes, not necessarily all
the time viruses, but even if they are clean
because they are free, long-term wise and
long-term view, they may shut down. All right, so another
thing you want to think about when
you find a theme is the theme developed
by a reputable vendor. Now, you won't really know that unless you do a little
bit of research. If you go here, for example, let's say we want to choose
maybe the one up here. So we click on details. And template monster,
what they'll do is F, as you scroll down, it
says it's 94 bucks. You can get it a lot
cheaper at different sites, which I'll show you
in just a minute. But as you can see here, if you scroll down, this
is what it looks like. We can see intro
benefits reviews. A lot of times I like
to go to reviews to see if other people
have purchased it. Because just because the
theme looks nice doesn't always mean that it's
going to work properly. The reviews and the
comments are great because it'll tell you if there are
problems with that theme. So we notice here that there are no reviews and no
comments for this theme. If we do a search on
a different theme and we see a lot of reviews, we see a lot of comments
that say something like, this is a really
good, easy install. That is something that you
might want to go forward with. But if you look at the
reviews and comments and they say this theme, I installed it. I had a lot of problems. I spent hours I
couldn't figure out. And you don't see support
actually responding, then that's sure fire. Reason to stay away from
that particular theme. So you really need
to do your diligence beyond just picking
and choosing a theme. Now one site in a several
sites that you can choose. First of all is WooCommerce. So WooCommerce.com,
thus the main site, which is by WordPress, if you go to the Theme
Store and all themes, most of the time in
pretty much the majority, 99.9% or even 100%. These themes are
guaranteed to work because it's developed
by a reputable company. It's developed by
WooCommerce themselves. So if you come here, you simply select Theme Store. You can see there's
different industries. You can pick and choose the
industry that matches you, and that's what I
recommend that you do. If you scroll down
here, and let's say, for example, that we do
something like software. We scroll down further and
take a look at what they have. Let's see, they
have this one here. Let's choose something else. Let's do arts and crafts. We scroll down, there's
only one theme, but if you click on that, we can get a better idea
of what the theme is, how it's laid out. Take a look at the demo. You can get an idea
of what is possible. Now I want to say, even though the theme might
be for a specific niche, it doesn't necessarily
mean that it's going to be targeted just for that nice. You can take something that's dealing with arts and crafts, and of course change
it to something like electronics or
books and so forth. You don't have to
be tied to that. But I'm just showing
you this method just because it's easier. Now another site that
you can go to is called theme forest dotnet. That's theme forest dotnet. The enforced dotnet is owned
by a company called Envato. And Envato has been around
for a long, long time. The point that you can literally find hundreds and hundreds of themes and a lot
of these actually have comments and
actually have reviews. The reason why I
wanted to show you the template monster was
simply because I wanted to show you the different avenues and the different
options that you have. If you scroll down here, we can see different themes that are compatible with WooCommerce. And you can see that
there's a lot of themes here that
look really nice. Now one method that
I like to take here is after I do a search on say, e-commerce themes or
WooCommerce theme. So you can go to WordPress
and go to e-commerce. And most likely these
fit Woo Commerce, but you've gotta double-check as well because as
you can see here, there's a 1322 were press
WooCommerce themes, but there's also themes
that are compatible to cart 66 or jigger shop. So these may not necessarily be compatible to WooCommerce. Now, if you go here
and let's see, we looked at the top, they
always rank it by sales. So you can see this theme has been sold a 100 thousand times or 36 thousand times
or 12 thousand times. This gives us a good
reason that okay, if people are buying this, many people bought it, then the theme has less problems than the
theme is being updated. So let's say that we want
to choose this one here. So comparatively to template
monster, as you can see, a 100 bucks versus 30 to $50 theme forest
is definitely cheaper. If you scroll down here, you can see that
this one theme can actually fit many
different niches. So it doesn't have to be
necessarily one niche. But sometimes if you find a theme that focuses
on one niche, it will actually create solutions that will
fit that one niche. Alright, so that's the advantage of finding a theme
that fits one niche. Now this is sort of like
a one size fits all. All right, so we got 4 would mark this one a lot
of physical products, but as you can see,
if it's many niches. Now the one thing that
you want to make sure of when you look for a
WooCommerce theme is, is it easy to set up? This one? They market a visual drag-and-drop
header layout builder. So that's a good sign if you
want to just simply drag and drop things and set things up
really easily and quickly. As we scroll down, we're seeing a lot of
different features, a lot of different benefits, different features, different
plugins that are included. So I want to say when you
find a theme that you really like and you want to
do some due diligence. What you wanna do is you want to scroll all the way
down to the bottom. And it will show you what
we call a change log. A change log basically
tells you how many times or how much the theme
has been updated. As of today. This is January 14th, 2020. So this was uploaded
a while ago, actually, a few weeks ago. But we can see that every update has a ton
of different features. So that's a good sign. If we scroll back
to the top here, we can see what it
is compatible width. So it's compatible with
WooCommerce 3.83.73.6, and it's also compatible
with WordPress 5.35.25.15. What that tells us is, this is updated frequently
and that's a good sign. So beyond the sales, if we take a look
at the comments, what we're looking here is, are the comments in are
the questions being resolved and responded
to two, it says here, is there a way to rearrange the order of the
product attributes and the author has responded
during the same day. That's a good sign. Sometimes you might find a
theme that has being sold, but the author is
not responding. So that's a problem
because if you run into a problem in the author's
not communicating with you, then you're gonna run into a roadblock and you'll
have lose some money. That's why I say find
a theme that you like and do some due diligence. Now another site
that we recommend is called Creative Market.com. That's Creative Market.com. If you go here and you type in WooCommerce as
I've done earlier, you will see it says
1300 design assets. So this is actually a little
bit more than Envato. Creative Market is fantastic
and not only does, does it have themes, it has a lot of other
things as well. Now as you scroll down, you can see a lot of
different themes, a lot of pink, a lot of purple. I will say Creative Market
is a lot more geared towards women and businesses
that cater to women. Fashion, beauty, arts and
crafts and things like that. Not as sitting necessarily
say that those are geared a 100% towards women. Those can be men as well. But credit market
is in my opinion, I would ranked as number one, I would say Envato number two. And then the rest follows. Because Creative
Market, I feel like their designs are
really well laid out. This is definitely
another site that you can look at. Same methods. Take a look at the
theme if you like it. Take a look at the vendor, look at the comments, look at the ratings, makes sure it adds all up
before you buy a theme. Because I can't tell you the countless of
times where we spent hundreds and thousands
of dollars on themes, only to realize
that the theme just didn't work out of the box. So that's why I say
it's a matter of looking for the theme and
doing your due diligence. Alright, so with that said, let's move on to the next video.
3. Product Settings Overview: Hello and welcome back. This is video number four, and we're going
to talk about how to edit the product
settings and of course, how to create a product. It's super easy. All you have to do is go into products which is normally
under WooCommerce. So it's this section here. Right here you'll
see all products. So if you created products, you'll see all of them here. At the moment we
have no products, so that secret product, so add new is similar
to create a product. Categories, tags,
and attributes. Now in the future
videos I'll talk about categories and tags. Of course, product
attributes as well. But for now let's
just talk about and focus purely on these
two right here. To create a product, there
are two different ways. You can either import
them by utilizing this. Let's say, for
example, that you have 100 different
products and creating individual products over and
over and over again is just gonna take a lot of
time to do that. You can either click Create
product or start important. I'm gonna go ahead and
click Create product, but I also opened a different tab with the
import products here. Now as you can see here, this says this tool allows
you to import or merged product data to your store via a CSV file or a
spreadsheet file. As you can see here, all you have to do is populated import it,
and you're good to go. Now I'm not gonna
focus a lot on this. This is more advanced. What we're gonna
do is go back over here and create a new product. This could be,
let's say book one. And then what you want to do is you want to add your description here in ideally put
them in bullets, bulleted points or
number bullets, whatever, something like that. Then of course down here you
can actually put the price. It says product data,
simple product. If you're just
adding one product, it's going to be
a simple product. If you have a group of products is going to
be this one here. Now you also want to specify, is it virtual or is
it downloadable? As you can see
with this tooltip, it says virtual products are intangible and are not shipped. Downloadable
products give access to a file upon purchase. If you're trying to sell,
let's say for example, an e-book or a video. It's going to be downloadable. If it's not, it will be virtual. So if it's physical, of course, you want to
leave these unchecked. Now, if you do download a bulb, it gives you the
option to add a file like in a PDF or a video
course or something. But if you want
to enter the URL, you would need to
have some sort of extension that allows you to
integrate digital products. But for now to keep it simple, you can simply upload
the file here. Of course it says download
limit and download expiry. Okay, So after
that you can go to Inventory and it has the SKU. If you have something
like a physical product, you can put in stock
status in stock, at a stock or on backorder,
sold individually. And of course,
shipping, shipping is only needed if you have
a physical product, if you have a digital product
is definitely not needed. Linked products like
upsells or cross cells, meaning things that are related, but you can get
people to buy more. Basically, cross-sell,
on the other hand, would be something
that is related. Let's say, for example, that you are selling something like a water filtration system across L could be something
related to that, such as maybe the filters or a different type of something
that is actually needed. Of course, you can
scroll down and enter the product description. Now attributes, we'll focus
on that at a later video. But for now that's the
basics of adding a product. Now to the right-hand side, you can also add categories, product tags, which
we'll talk about later. But you also want to
set a product image, whatever enticing image that you have describing that product, you'll want to upload
it right here. And of course, once you're done, you can simply click on Publish. Now before we go, I'm just going to simply
enter some prices here. So we'll say regular
price is $30, sale price is about $10, and we will simply
click Publish, and we're good to go.
4. Product Organization: Hello and welcome back. This is video number five, and we're going
to talk about how to organize your products. So as you begin to add
more and more products, over the course of weeks, months, or even years, things are gonna
become disorganized is going to be very
hard for you to find, and of course your customers
to find unless you have a system in place initially, and of course, in the long term to make things easier to find. So that's what
we're going to talk about in this particular video. And to do that, there are several different
options that you can take. Now, as we mentioned earlier, we have categories,
we have tags, and of course we
have attributes. Attributes are a
little bit different. We're going to focus mainly
on categories and tags. Now you can also access them via the right-hand sidebar of each and every single
one of your products. On the right-hand side you
can see product categories. And of course you
can see product tax. Now it's gonna be the same
thing except for this location here is going to show you all of your categories and of
course all of your tags. Whereas this one over here, this allows you to specify
how this product is categorized in a category
or within the tags. So if we go to
product categories, you can see a list here. Of course, when you
see product tags, you're going to see a list here. Now, it's a good idea to
have it written down on paper or have an idea
of where things fit. And to try to create those product categories
ahead of time. And then create the product
tags ahead of time. So as you begin to
add your products, you're not thinking
of categories when you're adding products, but instead you have the
categories are recreated. So let's create an example here. Let's say, for example, that we want to create products and focus on
products in a specific niche. And let us say, for example, that niche is about
water filtration. If we take a look at
different categories, we have maybe water filters
or we can just say filters. Let's say that the whole site
is about water filtration. So we have filters and we just, the slug is gonna be the
user-friendly URL version. So you can say something
like water dash filters. Then you'll want to
put a description. Now of course, you also want to upload a thumbnail if you can, if you can't, no big deal, just create a category. When you're done, All you
have to do is click on add new category
and you're done. So we can see that here. Now let's say you've
created other categories. And as you can see to
the right, we see count. The reason why it's
0 is because there's no products that are attached
to that product category. Now if we go over here and we're going to
refresh the page, actually click on update
and go from there. And we see filters. I'm going to uncheck
uncategorized. Click on Filters. And there we go. So if
I click on update here, and I go back to the
product categories and our refresh the page from this page, you'll see that it says
filters count one. To get a broader view of things, you can always go to the
product categories and see how many products are
within white category. The same thing holds
true with product tags. You can create product
tags over here, or you can simply
create them over here. Let's say, for example, that we're going to create
the product tags over here. This is a water
filtration device. So we can say something like
filters and you can click Enter and then
something like water. Let's say one year warranty. Now when you click on update, even though we created
the product tags on this location over here, they will appear under
the tags over here. So as you can see, it says
filters, one-year warranty, water count 111, meaning there's one product
within this tag here, one here, one here,
and one here. I wanted to show
you that so that it allows you to see
that you can create tags and categories via the Products section and also within the
product tag section. And within the product
category section. That's how easy and
simple it is to create an organized
system for your products.
5. Product Attributes: Hello and welcome back. This is video number six, and we're gonna talk
about product attributes. Now here's what I mean
by product attributes. To give you the best example, I'm gonna go to a site
called Alibaba.com. I did search for a t-shirt. T-shirts are a great
example of this. So you have size
and you have color. Underneath size, we
have things like small, medium, large color. We have all sorts of
different colors. Now, what I want
you to understand is these are the attributes, so size is the attribute, color is the attribute.
What are these? These are what we call values. The reason why I'm telling
you this is because that is what it's called
under WooCommerce. If we were to go under here. And let's just
refresh this page. You can do it of two
of different ways. You can go under attributes
and add them there, or you can add them on the actual product
that you're editing. I like to do it on
the product that I'm editing because I
can add the values. And under attributes you can
only add the attributes. So think of attributes
kind of like a category of
product attributes. So we have color and size. Since we're dealing with
like water filters, we can have size. You pick and choose the
attribute you click on Add. And then you, of course,
you're gonna see values. The values for size would
be something like small. And then you type that in
and then you click Add New. Then we can type in medium. And of course large. Plug add new. Enter
that here, click Okay. And that's it. That is how
to add a product attributes. Now of course, if it were color, let's say color, you
would do the same thing. Let's say we have Brown. Click on Add New, click, Okay, click out new, green. Click Add new white. And we click Save attributes. So now we can click Update. There we go. So we go under attributes. We can see that we have large, medium, small, under color. We have a variety of
different colors. That's it.
6. Expansion: Hello and welcome back. This is video number seven. And in this video we're
going to talk about how to expand beyond the core
foundation of WooCommerce. What I mean by
that is how do you go from setting up a site? Let's say, for example,
that you want to sell subscriptions, a
monthly subscription. You want to set up
a membership site, or you want to integrate with a payment processor beyond
just PayPal or Stripe. So to do that in, you will need to
have an extension. To do that. What
you'll need to do is go to WooCommerce.com. That's WooCommerce.com. And you'll need to go under
the extensions store. Now there are a lot
of free extensions, but there are a lot that
costs money and it's easy to want to pick and choose
every single one of them. But the goal here is to pick
and choose what you need. So under here you can see
all new developed by Wu, which means it's
actually developed by the WooCommerce team
because some of these are actually programmed
by third party people. We have enhancements such
as cart checkout features, merchandising, product
page features, search and navigation,
and international. We've got marketing,
email marketing, multi-channel marketing,
promotions, reporting, and social media marketing. We've got payments in
terms of fraud detection, in-person payments,
offsite, onsite, pre-orders,
subscriptions and more. So a lot of people tend
to run subscriptions. We have product type, shipping, store management
and subscriptions. Subscriptions has its
very own category. I'm going to open this
in a brand new tab. But if we click on All, you'll be able to see
all of the extensions. As we can see here. It says stripe accept all
major depth and credit cards. So we actually have this. And if we scroll down, we can see the most popular are subscriptions, bookings,
and memberships. Now, you won't really
need bookings unless you have a business model
that takes in bookings, such as appointments,
reservations, and more. Now if we scroll down, we have things like Facebook. We've got Amazon pay as
a payment processor, square pay fast as different
payment processors. We've got reporting
like Google Analytics. We've got ship station, which is a type of
software that allows you to ship out
physical products and automate that whole process. So if you're dealing with physical products,
you could do that. We have MailChimp. As you can see here,
there are a lot of different extensions
that you can buy, but the goal here is not
to get lost into them, but to figure out
what you really need. If we're trying to
set up a subscription and what I would do
is up at the top, I would type in subscription. Now there is already a category over here on subscriptions. But I just want to show
you as an example, if you do a search, you'll get an idea
of what extensions actually relate
to what you want. You can enter a different
keyword that fits you. So we can see
subscription, downloads, newsletter subscription, a
Weber, subscriptions gifting. So for example, if
you want to set it up so that people can buy like a voucher or gift subscription and give
it to somebody else. That's actually a
really good idea. We've got other payment
processors and we got Zapier. And we'll talk more
about Zapier in the next video where we
talk about automation. So Zapier is a platform
that allows you to automate a lot of WooCommerce
or WordPress tasks. And we'll talk more about
other plug-ins that we have tested that work really well that fit that description. So the goal here is to figure out what I would do
is go through here, figure out exactly
what you need, write it down and then look
at it and ask yourself, do you really need these items? Because it's really
easy, as I said, to get lost in them
and try to buy ten or even 20
different extensions. So start with the basics and
then branch off from there. Now if you go under marketing, this will actually
help you expand your business in terms of
marketing like social, and it'll help you get more traffic back to
your e-commerce site. Now you can also find other WooCommerce extensions if you go to google.com
and search for that. But what I would say is
to try to stick with the ones here first before
you try other extensions. Mainly because WooCommerce
and their team, they do a really good job in terms of vetting and
trying to figure out what extensions are actually legit and which ones are rated well and have provide really
good customer service because to get embedded
into the directory, they're not just going
to accept everyone. All right, that's the
point I'm trying to make. And now you know how to expand your business by
getting extensions. Let's move on to the next video and talk about
WooCommerce automation.
7. WooCommerce Automation: Hello and welcome back. This is video number eight, and this is the last video and this is going to be talking about how to automate
your WooCommerce tasks. So there are some tasks that you just need to automate
immediately after somebody purchases or perhaps
when somebody comes to your site or add something
to your shopping cart. So there are two different
avenues that you can take. Number one is Zapier
that ZAP i e r.com. As you can see here, Zapier has what we call zaps
or automation processes. If something happens, then
something else happens. So for example, if
somebody purchases, then you can add them
to your email list. Or when they purchase. Not only do you add them
to your email list, but you also send them an email. You can also do something
like if they add something, let's say, for
example, to the cart, but they do not purchase, but they've signed up, then you can trigger
something to e-mail them. If they don't respond, let's say within 72 hours, you could email them
10% discount coupon. There are a variety of
things that you can do in terms of zap year. Now I just want to show
you as an example, if you go to Zapier
and you log in and you type in Woo Commerce
and you go here. Here are just some of
the many different ideas that you can implement. For example, it says saved new WooCommerce orders
to Google Sheets, rows add new
WooCommerce customers to active campaign
as new contexts. Update contacts, inactive campaigns based
on new WooCommerce orders. So if customer a comes
and then they get added, let's say two active campaign and they purchase
product number one. Now in that it gets
updated and let's say a month later they
purchased product number 234. That will basically update
the system as well. Not only that, it's not just
all about email marketing, you can add them to, let us say, for example,
your QuickBooks, your tax records, your
accounting bookkeeping. You can create
Trello cards based on the new WooCommerce orders. Maybe you have a team that needs to take a look at
what the orders are. You need to automate
the process. You need to make it
easier for them. So as I scroll down, you can see the many, many different
automation processes and tasks that you
can implement. Another one you can say Add new Woo Commerce orders to
GoTo Webinar as registrants. We keep scrolling down. You can see there
are hundreds of zaps or automation tasks
just for WooCommerce. Now, in addition to Zapier.com, there is another plugin and
actual WordPress plugin. So Zapier is not a plug-in, It's actually a website, a SaaS platform,
as you would say. But if you wanted to
do more than that, There's a nice little
plug-in called the uncanny automator
WordPress plugin. And this plugin is
something that you would install directly into
your WordPress platform. So Zapier, on the other hand, would work outside of
your WordPress site. For example, as you can see
here, the uncanny automator. The reason why
it's really unique is because it integrates with a lot of different
WordPress plugins that are not inside of Zapier. As you can see, you can automate all of these between each other. For example, WooCommerce,
you could have something that says if somebody purchases an online
course through commerce, then they get added to, Let's say for
example, learn dash, which is a platform or WordPress plugin that allows
you to sell online courses. Now, to just give
you some ideas here, if we go to all
triggers and actions, if we scroll down here, you can see that there are
variety of different triggers. A trigger means something
that happens beforehand, before something
else can happen. If this happens, then do this. So that's what a trigger is. And then the action
is what happens after the trigger initiates. We have gamma press, we have Gravity Forms. And more. For example, you
could say, okay, if somebody fills out a form, Gravity Forms and you have
that WordPress plugin. You can say if somebody, a user submits a form, or a user submits a form that contains a very specific value, then do this or do that. Maybe add them to
an online course, or maybe add them to
your membership site. Or maybe create a pop-up or add them to your
events calendar. There are so many different
triggers and actions that you can create with
the uncanny automator. This is a WordPress
plugin that we've tested and we've really liked, and it's definitely worth it. Now in terms of cost, you go here to the main site and you
click on by automator. You can see that
there are a variety of recipes that you can create. Now, the main difference
between a Zapier.com and this plugin is
that with this plugin, you can create unlimited
actions and unlimited recipes. With Zapier on the other hand, you do have a limited
amount of what we call zaps or trigger
and actions. With this one you can
create unlimited, whereas with Zapier, you
have a limit of that. But on the other hand, Zapier also provides
access to over 1500 apps, whereas the uncanny
automator really focuses in hones in
on WordPress plugins. So these two systems
we highly recommend, we've used, we've tested, and we've really
enjoyed using them. There are many other sites out there that do this
kind of things. But we've really narrowed
it down to these two sites. You can access the uncanny
automator by going to automator plug-in dot com,
that's automated plugin.com. Or you can simply go
to google.com and do a search for the
uncanny automator.
James W., Be the Best you can Be
