Transcripts
1. Introduction: Welcome To The Class!: Seo is potentially the
hardest maxi method that you will ever have
to master far your brand. And then this course
today I thought I'd do things LSL bed definitely. Instead of giving you a bag, long and potentially
complicated course and SEO, I thought I would share with you the most effective SEO strategy, the IFM, to be successful Foreign my brand
and for my clients. And that's called the
skyscraper strategy. And I consider this to be the simplest and most
straightforward ways acquire more high-quality
pipelines for your site, but also to provide much more values of the
people that visit your site. So I'm super excited to get into this
course with you today. And I'd highly
encourage you to leave a project on what you've
been able to accomplish, what the skyscraper strategies. So with that being
said, Less Cancer.
2. What Is The Skyscraper Strategy?: Okay, so what is the
skyscraper strategy? This is the first thing that
we're going to be taking a look at here. So what is it? And why is it such an
effective SEO strategy, especially for beginners to SEO? So this is what
we're going to be taking a look at in this lesson. So firstly, why is the
skyscraper strategy? To sum up as a
process of tracing content is better than
what's already out there. And so you're taking
content is already high performing this already doing really well for
different websites. You're taking inspiration from that piece of content
and you're looking and all sorts of other
different types of content and you're
looking to create something that's much better. There's more than pharmacist
was more engaging. And that people will find just much higher quality
the most already out there is arguably one
of the best ways to generate more backlinks and
increase organic traffic. Now if you don't know
what either of those are, don't worry because we're
going to be exploring all sorts of different
things unless I'm including these
two backlinks are essentially links that come from any other website
to your website. And they are generally a
sign of authority that Google will use to write
different types of content. And organic traffic as traffic coming to your website that
you're not paying for. Basically that's coming through your content ranking
well and Google. So that kind of sums
up both of them. And it's definitely
the best strategy to start with for beginners. And I'll explain in
the following slides. I'll explain why
that is the case. But it's, it's very, very straightforward, is
much more straightforward. And some of the other SEO
strategies that you'll see. And it really is focused on just chasing
something that's Besser, which is the
overarching theme here. And it's all a bit
quality is all about making something
that's Bessel, right? I'm actually all you
really need to establish your blog or your website
in your blocks up. That's all you really need. And you will also need to
have access to an SEO. So now there's a bunch
of them on the market. And I, well, Gansu,
what ones are best and what ones I
recommend that you use, but we'll get into that
a little bit later. So next he came up with
a skyscraper strategy. So Brian Dean, as
we can see here, is actually we came up with
the skyscraper strategy and he's offender of backlinks. And if you want it by clingo, which I highly recommend
the website by the way, because Brian publishes a
lot of really great content on his blog and surrounding tissue and Mark in and all
sorts of different stuff. So if you're looking for
really good resources, I definitely recommend Tez. And he definitely follows the skyscraper strategy for when he's chasing
constant freeze website. Because you'll
notice when you go on all of these concepts, as, you know, top of the range, like it's the best at some
of the best stuff you'll find on SEO and all the
other different topics, topics that he talks about. Because he spent so much
time making sure that ease, content that is unique, compelling, beggar, embezzler, these kind of
things as just drape. And this is a little quote from India that also kinda help sum up the idea of the
skyscraper capacity. So have you ever walked by a really tall building and set yourself, Wow,
that's amazing. I wonder how begs the A's tallest building
and the world is, of course, that is human nature to be attracted to the best. Now the point is making heat
as, as our most people, when they're looking
for answers to questions specifically
on Google, they're usually going to go with one of the first search
results that pop up on Google. And we're not really gonna
go much deeper than that. But more importantly, it
usually that first result and giggle as what
people are going to go west to find that answer. Because people want to know they're looking
at the best content. We want to know that
we're looking at the most and pharmacist
the most engaging, the most up-to-date
content on the Internet. And usually the higher
the ranking is on Guigo, the more of an indication
that that is the case. So that basically
sums up for so yes, Brian Dean came up with
the skyscraper strategy. Not me or anyone else. There are a lot of
different blogs, your Feynman
skyscraper strategy. But ultimately it was Brian
Dean who came up with it. So next, as this great
way to improve your SEO, the short answer to this is yes, this is definitely one of the best ways to
improve your SEO. So white hot methods. And what I mean by that is completely in line with
Google's policies. You also have black
hat SEO methods, which you may have heard before if you've been studying SEO. So you want to try and stay away from Black Hat methods
as much as you can. Generally there aren't
good for your say, actually genuinely
cannot get for n. Isn't there a shortcut way of
trying to hack the system? And to be honest, most of the time, that nothing good
comes with them usually will result in
your website again bands. But the point I'm
making here is that the skyscraper strategy
as a white hat method, this is completely in line
with Google's policies, is ultimately what Google once. And it's a really
good mindset to get Enter when you're going
into your content creation. So that's cool. I've got the lesson here is a
quote directly from Google. So the best way to get
other states to create high-quality relevant links
years as to create unique, relevant content
that can naturally gain popularity and the
internet community. Now, to just break that
down a little bit. And some of what it means. You go once as
contact tracers to be focusing on
chasing good content. That's why it doesn't want us
using black hat methods are designed to just help US GAAP the rankings as
quickly as possible. It wants to be ranking
content that as you need relevant and high-quality. And what is getting to hear
actually gaining popularity. That's where sufferance
of backlinks. So FU tree, a really good piece of content
and Guigo picks up and distributes it
properly the way it should. What you'll find as I will
naturally gained by Thanks itself because it's
such a good piece of content and that's what we want. We want that to happen. The, one of the
points to make here as though that can
take a long time. Seo is a long-term process that there aren't really any
short-term results in it. So gaining lengths,
yeah, overtime, you'd probably go gain
links naturally over time. And laser. And this class we're going to be talking about ways
that you can kind of accelerated that process by promoting your
content and making sure you're doing everything
you can to get out there. And because while we want
Google to rank it naturally, sometimes it's good also to give the official cells and
make sure that we're doing what we can to get either. But yes, like I said, it began in the right
way to improve your SEO, especially if you're a beginner. So next, why is this such
an effective strategy? So beyond being in line with
Google's recommendations, the main thing that makes
a strategy so effective is because of how much value
you're bringing to the table. Because when you get
into this mindset of the skyscraper strategy, you're not just
focused on getting to the top of glucose
quickly as you can. You become focused
in placing goods compelling content
that is valuable, we believe will be
valuable to people. And that's a big
difference in mindset. Because when we just
thank you again, until the top of the
search rankings, really dependent on what
kind of flavor major. And you may believe, well,
I'm just going to do everything they can
to get to the top. It doesn't really match
it with the content. I don't really believe in
one day and I just want to get to the top of Google
and I want to get the clicks. That strategy takes you in a different direction because you're not going to be
thinking like that. You're going to be
thinking about if I put as much effort as I can
and tracing Drake content, then that's the thing
that's probably going to drive results hopefully. And you'll know that the
more time the more effort, the more resources we put into creating
compelling content, the higher the chances of
you getting great results. So it kind of flips
on a header logo. And this last point
here, giggled, tensor logos make an effort to create best and modern
forms of content. And it does. And
I'll keep saying that because that's the thing you want to keep
and maintain it. Google voter watch
you for creating good content is good, really, really strong
algorithms that have been developed in the
last ten to 20 years. And knows what it's looking for. And it knows what people want. And it's important
to keep in mind that these algorithms that
Google has or not is, and they can tell what is good
content over bad content. And you do have to
trust algorithm a little bit to degree. So yeah, let's move
on to the next one. So all such with of Ambassador, which is again,
another idea I've kinda been trying
to drive through this entire lesson here. But it's really
important to note that that strategy isn't a
shortcut or an easy route, and they both require a lot
of work time and energy. But I can't guarantee
that it will be. The foundation of the
strategy is being willing to create something better and that's what you
need to remember. So as all of it focuses on
changing something Bessel, we're finding great content
that people have already created and we're
doing our research. We will go through the
process in the next lesson. But the overarching goal
here is to create something better and hope, you know, what's the intent that Google will pick up
and that would people will gravitate towards
that as a resource. So yeah, that's just
something to keep in mind. So with that being
said, let's move on to the next lesson
and talk about the skyscraper strategy process and the things that you need to keep in mind when we're actually implementing this
process practically. So let's move on to that.
3. The Three Step Process of The Skyscraper Strategy: Okay, so first up, we have the three-step process to the skyscraper strategy. So the process of
finding, tracing, and promoting your skyscraper
content and the purpose of this lesson as you go into
any particular detail. But each of the steps, it's just to give you an overview of the overall process
so that you know what it's gonna look like by
Mr. implements them. So the first step that we have here as faint
high-performing content. And this is a step
where we're really going to be doing
a lot of research. We're going to be
kneeling down or key words and we're going to
be faint in the high, the highest performing content
for our chosen keywords. And really what we're trying to do here is we're trying to ensure the highest
chances of success. Really. We wanted to
find the right keywords. We want to make sure
we're not going after one that's too big or too competitive and that we've got really low chance
of ranking for. So this step is really, really important
and it's important as it rushes in
any shape or form. Secondly, we have trade
something better and better. So what we've done all the
necessary research we want to go out and we want
to start actually creating our concept. And I'm going to be going
in depth with you on the best way to go back
tracing your content and the kind of things you
should have in mind and when you begin the
content creation process. And then thirdly, we want to share it with the right people. Or really we want
to do promotion. It doesn't have to
be anything crazy. And we'll talk about all the
different ways that you can promote your skyscraper content
after you publish that. And because of course,
on one hand we want Google to do
the work for us. We want it so right here
for our chosen keywords. And we want people to
find it naturally. We want people to a link to naturally so we can
acquire backlinks. But truthfully the best way
to accelerate that process as to give it a kick ourselves and make sure we're
sharing it with people. Make sure we're giving it
the best chance of success. So we will be going in depth on that particular
step to and lastly, which isn't really a step, but you would just rinse and repeat, Let's see step process. So once you've created
one piece of content, you promoted that you're happy with what you've done,
everything you can. And you just rinse and
repeat and start again. And you just keep doing
that. And we just keep following this process. And over time, your
blog, your wife, say your organic reach, it should all naturally grow. If you're following
this by the book. So next up, let's go on to
Step 1 and talking about that. So how to find
high-performing content and do keyword research. So let's move on to that now.
4. Step #1: How To Find High Performing Content: Okay, step one, how to find
high-performing content. So in this lesson I'm
going to be showing you how to conduct
keyword research, faint high-performing content
you can take inspiration from and conduct something
called backlink analytics. But if you don't know
what any of those are, what I'm going to be talking you through all of them in detail. So firstly, we have keywords. So keyword research can get quite complicated depending
on what you're doing. But for the purposes of this, I want to keep it as
simple as possible. So we have short tail keywords and we have long-tail keywords. Short tail keywords are
generally made up of 12 watts. They tend to be more competitive and more January brother. Long-tail keywords,
on the other hand, are usually made up of three
to five words or more, tend to be less competitive and are usually more specific. And long tail keywords are what we're really
going to be focusing on when it comes to creating
our skyscraper content. So your keywords
needs to be firstly, relevant to your
business, of course. And secondly, the needs to be valuable in terms of traffic. So we want to be
finding keywords that have a lot of people
searching for them on Google. And we want to be missing
uses at the buyer stage. And we want to focus on finding a keyword that we can create great content of a sows are four key things to keep in mind. And now we want to actually go ahead and conduct the
keyword research. So for doing this for me, I'm going to use SEM rush, but there are a bunch
of other tools on the market that you can
use to do stuff with SEO. And I just prefer SEM rush. I think it's the best as
my personal preference and that's the one I would
recommend that you use. However, you don't
have to unless plenty of others on the market. So let's jump inside
now and let's start showing you how to
conduct your keyword research.
5. Keyword Research: The Keyword Overview Tab: Okay, so now we're
NSAID SEM rush. Now, SEM rush, like I said, is definitely my
personal preference. I definitely think it's the
best SEO tools on the market, but it might not be for you
for a bunch of reasons. It may be too expensive. You might need something
more affordable you've made just not like it. By I'm gonna be showing
you how to do it on this and the process that you
follow on other platforms, but it will be pretty
similar overall. So just keep that in mind. So there are three
tabs here that we're going to be focusing on
for our keyword research. And then we're going
to look at our back like analytics lasers. But first let's just focus
on keyword research. So we have the
keyword overview tab, which is what I'm going
to be talking about here. We have the keyword magic to, and we have the keyword
manager that if we just focus on the keyword
overview for a minute, the keyword overview tab is best if you have a specific
keyword and Maine, do you want to analyze and look in depth all of the different information
on that specific keywords. Now, I have picked a short
tail keywords to start with. As you can see
here, Facebook ads. So towards the short tail. And it's incredibly
competitive and pretty much impossible to
write for it, my opinion, unless you've got it
Actually the bank website, even though that's probably
still virtually impossible. So let's just have
a look at some of the data here and
some of the reasons why is almost impossible
to write for this keyword. So we can see here
that in the US we have nearly 50000 people passing this keyword every single month, which globally we
have 456 thousand. Again, a lot of people looking
for Facebook ads, right? And either information
on Facebook ads or Facebook ads itself is
just a big keywords. And the thing to keep in mind
here that's not people just type it in Facebook ads.
They could be tapered. And Hezekiah Facebook ads or Facebook ads had to run
Facebook ads, stuff like that. So it's just the fact
that Facebook ads is included in it that you can end up with
such a high number. But leading on from that
and the volume of it. And that keyword difficulty. And keyword difficulty is one of the best indications of whether this is a feasible
keyboard or not, at least on SEM Russia, as you can see, that this keyword difficulty
is a 100 percent, right? Hence, why I'm saying there's
virtually impossible. Foster difficult. Okay, so this is a key word. This is an example
that you would just want to stay away from, right, as a good starting
point for the subject matter. Because the subject matter that at least the I would
want to create content as fixed as I just
wouldn't be for focusing to rank for
Facebook ads like he works. Okay? And then over here
we have intent. So for different keywords
to how definite and 10. And this will be quite useful
because it will help you. It will help you understand
what content you should be cleaning for
specific keywords. Then we have the trending tab. We can see how these keyword, this keyword is
transient or not. So we can see here that
was pretty consistent. Up here we can see results. We can see cost-per-click
if you're running ads. And then here we have the level of compensation between advertisers
betting on these keywords. So again, this is advertising. This doesn't really relate to much to their
organic traffic, organic SEO that
we're looking at. And we're going to look at other things a little bit later, but less a key things
that you need to know. If we scroll down here, we
can see keyword variations, different questions that you may want to focus your content on in relation to those keywords will get related keywords. And we have a CEF analysis. So this is just basically taking data straight from
Google itself. Because if you type
in Facebook ads, this is basically what's
going to show up. And then here there's
some other things. Again, Agile eats, eats. Things that you don't need
to worry about right now. So basically what I'm saying
is this is a good place to start if you already
have a keyboard domain that you want to analyze it. So yeah, that is a
keyboard overview tab.
6. Keyword Research: The Keyword Magic Tool: Okay, so now that
we understand a little bit more about
the keyword overview, tab and head to analyze keyboards and the
different metrics that we should be looking at. And what are we gonna do about this key watch because I can't possibly create content
specifically for face values. I need to do
something else, so I need to find a better keywords and thus more specific and I can actually create
content about the, I have potential to write four. So my first, you know, got reaction may be, well, can I think of
other keywords that maybe I could write about? So why don't I think you how
to create Facebook and such. And let's see with, okay, so we can see here that
even though I've changed the US TypeScript Facepad is
still incredibly difficult. Okay, and I can keep
going unless I can keep coming up with
different ideas and not really knowing whether they're going to be good or bad, whether they are going to be
easy to write for or not. So this is quite a
slow way of doing it. So that's the point
I'm trying to make it as the keyboard
over V2 is great. If you've got specific
keywords you want to analyze and run them
through a bulk analysis. But what I'm actually going
to recommend you do is actually go to the
keywords magic 2. And this is the second tab that we want to be focusing on. And this is probably the
best way to come up with a range of content ideas if you don't really have that many. So another brand here, we have ads and let's look all the different variants
we've got here because I think how to create a
Facebook ad is cool, sorts of probably
what I'm looking farther and the short tail
keyboard Facebook ads. So let's see what
this has to offer. So we can see here that
there are crazy amount of keyword variations for how
to create a Facebook ads. There's so many and wailed
our content can include a bunch of these and we
can talk about a lot of different topics and
no skyscraper concept. We really want to have one
good one that we can focus on, kind of the, the key
focus, if you will. So let's have a look at some
of the first ones here. So we've got HIV is actually
an advocate of Facebook. And then we maybe
wouldn't a fill board posts on that
because that's not really skyscraper content. You can probably do that in
less than a thousand watts. You could probably
explain how to do that. And that doesn't necessarily
mean it's by content. It's just maybe not the right
thing we're looking for. But we can see the
volume as decent, 320 people per month. And the keyword
difficulty is 49. So it's not the worst,
but it's not the best. And all of these
seem to fall into the yellow and orange mark. Now, one thing you can do here, you can see the fossil,
we scroll down, you can see the
volume stays of a 10 and there's not really much
data because not a lot of people are really looking for
content related to these. What we can actually do is
look at this section here, and we can see these tabs. So these are keywords that are associated with how to create a Facebook ad that
we can look at. Now what I'm
actually going to do here is I'm going to
strip this back to Facebook ads because I feel like it's maybe too specific in SEM rush doesn't
seem to be given me that beggar range of
keywords I can look at. So I'm going to strip it
back to Facebook ads. Okay, so now we
can see a less of different keyword variations and keyboard Magic too
far Facebook ads. And then what I wanna
do here, obviously we've got these
different subtypes here, but just before I go into them, I want to actually do something
with this criteria here. So I want to have a
keyword difficulty. I only want to be
looking at keywords that are possible, right? So not very easier, easy kids like they're hard
to come by, but possible. So in the statutes
or 49 percent mark, so I'm going to click less and we're gonna see what
it comes back with. Okay, so now we have
a range of keywords here that are actually
probably feasible, right? That we can probably
go ahead and write for some of them are about sharp till someone belong to. But let's just
have a look at them. So Facebook advocate
seems to be one that has a little bit easier than some of the other
face we add one, suppose probably still going
to be pretty difficult. It's got a high
search volume face, but I block or Facebook, please. Blue lost muscle stuff. Then we can see it
hasn't gone through it. Like I said, some of
these are short tail, so some of them may not really fit the criteria we're looking for and just make not
hit the spot, okay? But what we can do here is
that we can go through any of these different tabs
if we think any of these other keywords
are irrelevant. So if we go with accounts, okay, let's just go with the first one because
I can see there's a 135 keywords related to this. And let's go straights and
see what that gives us. And now that we've got that, we can see there are a bunch
of longer tail keywords. This is probably more
than the, you know, the kind of cash-flow
that we're looking for, we can see that
there's less of them. But we can see that
these are creating. So all of these keyboards
have the word tree and some of them are
poses questions. So it really does
how-to content or this, you know, like a trivial
kind of content. This tutorial kind of content as the stuff that is
probably really good for, at least for me if I was
writing it, but less. So I'm quite happy with all of these and I want to look into them a little bit more detail. So why would actually
do here as I can select all of them, which
is what I'm gonna do. What I can select all
of them individually. But I'm going to
take all of them. And what I'm going to
do here is I'm going to add all of them to
keyboard manager, which is this here. And I'm going to
create a new list. And I'm going to for Facebook
ads, keyword research. I'm going to click Okay? All right, so now if I
go to keyword manager, I can see here
that I have faced, but as keyword research. And now I can go in here and I can see that I have
all my keywords there. And now all I really have to do now is go through all of these individually and decide how relevant they are to the
content I'm looking to create. So now all I really have to
do is go through all of these individually and see
how relevant they are to the content and
look into Cray if I can, if I contrast something out, that's something I
can focus on and because they're
meeting the criteria that I'm looking for. So that is what I'm
going to do next.
7. Keyword Research: Choosing Your Primary Keyword: Okay, so now that we have a list of keywords or at
least potential keywords, we want to start
going through them. So in the last five minutes, have just kinda had a
brief look through these, have analyzed the
different data points and, you know, I'm trying to
figure out what one is best. So after looking at it really what you want to look at
here as volume, right? The higher the volume of people with traffic coming to
this keyboard every month, the backs of obviously. But like we spoke about earlier, sometimes the higher the volume and the more competitive as
well, the harder it will be. Thankful. In this case,
there's some keywords in here that are actually probably
good for us to target. The have a higher volume aren't necessarily that maybe that
difficult to write four. So the one that I'm
going to go for here, these ones I've
brought into my less as this one here,
create new Facebook. And this has a month
allocated volume of 480 people per month. I'm looking for those keywords. So what we're gonna
do is click on that. And this is going to give
us some good information about this keyboard and some key things that
we need to know. So let me just move
myself back over here. So for engineers, people months, Farsi percent keyboard
definitely which is possible, global volume is 1.7 k. Then some add stuff
and we're trends. And so we can see that with
the trend on that it's actually consistent
as a keyword of Rob. Just like before, we'll get different variations
and different, you know, different variations of the keyword that
we can look at. But the thing that
I'm focusing on here is actually the sub zones. So what pages are ranking really well for
this keyboard right now? And we want to try
and figure out why, because this is a keyword that I think is probably feasible. We could probably
talk to target. This man could probably
get to the top of it m If we go about
it in the right way. So what we wanna do here, as hopefully you
are less partner, we've got your keyboard,
you've done your analysis, you've brought in your
keyboards and you're trying to pick the best one. We want to analyze
these top results and trying to understand
what it is about them that's making them rank
and how we may be able to replicate some of the contents around some of these pages. So positions 12 are
taken up by Facebook. We don't really want to
whatever these are tall, There's no way we're going
to write on Facebook, okay, but maybe we could get
into the CCR5 spot. That's feasible. That's possible. And
that would be good. Okay. That's a reasonable goal. So what did we wanted to? Well, I'm going to
have a look at all of the results from three to five and maybe
more if we need to have, I just want to see from z to
5 and see what we can find. So let's just have a look. Let's open this up in a new tab. So let me just make
this right. So this is position number three. So that's one is focused on how to create a new
face but adequate. And it's talking to
the business manager, then it's basically given us some steps on how to do this. Okay, so prescient
farms of yeah, So this goes quite
in depth, right? Let's show step-by-step how someone can set up a
new face but advocate. Okay, so if I'm looking
at this first thing, you'll notice that as
yet tells us to do, but it doesn't really
give you much else. So for instance, if
you could talk to you about how to optimize your face, but advocate, that
would be one thing. So let's come out with us
for a second. So that's 1. We noticed that we could talk about the
optimization beyond just setting up the ADA and
our skyscraper content. So let's have a look
at another one. So let's just add espresso. And this is quite similar. This one seems to talk
about has set up. I can tell by looking
at this is from quite possibly an older
UI of Facebook's. Yeah, slightly older. So that's our skull, you could argue is
maybe slightly ODC, but it probably still
gets to the main points that anyone needs to know. Okay, so let's tackle a bunch of additional information that
seems to go into a bit more depth about billing
and the kids spending. Okay? Still don't see n
is unknown optimization, which is useful because
that means we can still include that how to optimize a Facebook ad account
B and just sign up. Okay, let's look at
the last one, magics. And this one seems to be a little bit more in
depth than the other two. If I'm being honest with you. Such a competitor
objective, okay? And this is talking about
actually setting up a campaign. Okay? So this is talking about
how to save your face but adequate and then how someone can go in and begin advertising. So this one's really, really
good, an in-depth as well. Okay, so there's a few different ways I
could go about this. But what I'm gonna do
here is I'm going to go into this numbers to here
and actually click on it. Because y can do
here, as I can see, specific information of it this year it out and
how it is performing, which is another one of the
great things about SEM rush. So from here, I can see that this is a
fairly new ranking, that this page is ranked fairly recently from
Pepperdine marketing. I can see here the
different organic keywords that are ranking forum. Maybe I should consider
including some of these. I, my skyscraper
content as well. I can see top
possession changes, I can see intent. So the highest percentage, ten seems to be for
an informational. So people that are
visiting this page, that intent is to find
the information which is useful because
that's the type of content that we
would make racing. And then we can see competitors with a bunch of
different information here. And this is useful. This is just what information. So why would do from here, as I seem to have a fair grasp of the different
types of content that are associated
with this keyboard. What I would want to
do now is actually go ahead and start doing
some backlink analysis. So that's what we're going to
move on to the next video. But this seems like a solid
keyboard to go after, and we just have to try
and figure out the best way to go about
it by going ahead and trying to understand
the bad things in the next video that
will help us get more classy on what we need
to do is actually get our contents rank if
we go down that road. So see you next one.
8. Keyword Research: Backlink Analytics: Okay, So at this point, we have no analyze
their keyboards. We've looked at the top results, we find some
high-performing content. But the last thing that
we have to do here, as I analyze the backlinks
of each of these pages and determine what as
it's really making these pages rank and y. And that's what we're
going to do here. So I've gone ahead and I've pulled out at the
top ranking pages of how to look at them
and understand them and the differences
between them. And now what we want to do
is go back to SEM rush. We went to events and
backlink analytics. And when we get and here, what we're going to want to do is we're going to
want to take each of the pages that we've got here so you can
idolize between 35. That's why I would
recommend you don't really need to go much
further than that. Between C5 will give you the information
that you need to. I'm going to do three
here for argument's sake. So we'll go here,
coffee, analyze. And then 11 to do is I'm going
to take these other links and I'm going to add
them in as comparisons. And the last one which is here. Okay, we've added them all. And now what we're going to see here is a bunch
of additional information, much like keyword overview, a lot that you may not
know what it really means, okay, when you're looking at
it, but just stick with me. So really what we're getting here as a bird's-eye
view of all of these different pages and all of the different metrics in
relation to backlinks. So we've got authority score. We have referring domains, and we have backlinks. We have referring IPs once
the device's keyboards. And this gives you, just gives you an idea of how big each of these websites are
and what may be contributing to the
success of these pages. So for espresso,
the one that stands up straight away is the
fact that we have in a photo score of Feste. And they also have a lot
of referring domains and they have a lot of
backlinks for this given page. And the, actually
the clear one are by far for this keyboard
in particular. And what this means,
belly as well. We can attribute them
to be in a big website, okay, but these other two
are slightly different. Petal and marketing have an authority score of
13, which is really low. They don't have many
different domains, but they do seem to have a
reasonable amount of backlinks for thus page considerably don't have a lot of
profound domains. And then magic.com and
they got slightly high, well, a much higher authority
scores and pepper lens. Maxing the mortar found domains and have
double the backlinks. But they're kind of in the
simple pendulum marketing. There's nothing that
really stands out. I'm going to a bank website, basically I'm saying
so the content and the quality of the
content is the thing that's really driving
this backlink types. So they're all texts
links basically, which means that all coming from other websites pretty much. Linkage contributes
are all followings. So that's all looks, gets casted reasons
referring domains. That should be what
you'd expect it to be. So for, you know, for for,
for Facebook ads and stuff, we're really talking
about what it says here, text and
instant messaging, web apps and online tools, web portal, and
Jeanette and Telekom. So I can if that's
what we're looking at, referring domains by Odyssey. So we can see here that pipeline
marketing have a type of 13 NADPH staff team websites Lincoln to them that I have an authority score
between 81 and a 100, which was really good. We can see down
here the number of referring domains
by authority score. So we can see it as
a rule max here. And so espresso turned on one really high authority
websites, Lincoln to them. The other two, not so much. So what I'm really gathered
from this by looking at it as that Espresso was
kinda 1M by size. The other two are
winning by content. So what I want to do here as biofilms are still
going to be important regardless of the
quality of the content. So I'm going to jump in here and I want to
analyze what papilla and marketing you've done and
what backlinks with caught. And know that we're
in the backlinks tab of biophilic analytics. There's some really
good information here, and actually it's
probably the most important information,
I would say, your backlink analysis because we've identified
the right pages, we've got relatively good understanding of how these pages are compared against
one another and why each of them are standing
out over each other. But the great thing of SEM rush and some of these
other SEO tools as that you will actually be able to see where these things
are coming from. Okay? And that's a really important
thing because when you publish your content into your robot to go ahead
and start promoting it. Coming back here and
been able to see specifically what
sites of length to this content and potentially walk contributed to the
page ranking so well, are here for you to access. You can go ahead and contact these websites and
see if they would be able to link to your skyscraper constant
or your law school, but a similar subjects. And that's why it's
really, really important. This is really good information. Well, as tangible stuff you can put your finger
on and go, hey, I can actually go to this website and I can
reach out to them. I can say, can you hear linked to my content
and notice you published a blog of
it best Could you maybe publish
something about nine. So that's really, really useful. And you just spend some
time going through these, identifying where these
links have been coming from, possibly how these
guys came about, yes. And these links and
possibly how you can replicate them for
your own needs. So that can wraps up
backlink analytics and doing our keyword research. So
hopefully this helps. So now we are going
to move on to step 2, which is actually going ahead
and tracing your content. So let's move on
to that right now.
9. Step #2: How Build Skyscraper Content That Wins: All right, so now that
we have officially completed step 1 is 10
to move on to step 2. So NSX, and we're going
to be looking at how to actually create a skyscraper
content that wins. So now that we've done
all our keyword research, we find high-performing content. We've done some
backlink analysis. Now it's time to analyze
a process of creating high-quality content that you can hopefully rank on Google. So the first step here as focused on creating
long form content. While the skyscraper strategy
isn't all about length, I would highly recommend
focusing on I'm chasing longer form content because it's been proven
time and time again, the long-form content
significantly outperformed short form content. And another thing to keep in
mind here as the most marks, those are content
creators to implement the strategy will do it
in such a wave of a, just trying to get
a little bit of an edge over everyone else. I don't recommend
going down that road. If he, if you are using a strategy and you're
taking it seriously, don't just try and
get the edge over the next person trying to trace something that
genuinely compelling. Um, you know, yeah, maybe longer, maybe it will, maybe a little bit longer,
but try not get hung up and just traced in
something that's beggar. Try and focus in straight
and something that's compelling that people
will actually find useful. That's the key thing here. Secondly, go deeper and
focus on the details. So we all know the search
engines are used by people to find answers to
questions that they have. And as an obvious thing, that's obviously what
we use Google far. But it's important
that we remember that we should really
focus on getting the details and
going as deep as we can in whatever the
subject matter may be. And don't just rush over
the suffers triangles. Dpg can and take as
much time as you need and to really Formative and in-depth content
because that's what people will look for
and that's what people who gravitate towards
if you put in more effort and to create
something that's just that little bit more
unique or just that little bit more and
pharmacy or go a long way. So next, you really want to try and make it
visually compelling. Some people make the
argument that yeah, your content that will
do all the talking far. You're not really, you'll
find a lot of people will not stay on a website
that isn't designed properly or if it's
not, you know, f, if f is not well-designed, that it's not visually
compelling and lacking, a few issues may hold your content back
from water could be. So make sure you include images, would approve it
and take the time to create good
graphics if you can. And make sure your typography
is clearly reasonable. And so make sure you're using the right fonts that is spaced out proportionally,
that is big enough. And just all those basic
design principles that you followed when you're
designing your site. Make sure you add visual
stimuli but possible. So values, MGs. And for graphics,
things like that, make sure you add them
were, were possible. And remember that while you
may have great content, people are unlikely to lengths
of privilege and page. When we think about
lengths and backlinks, you're like we're
saying, if your page, your content isn't
visually compelling, you know, I may not perform as well, so just
keep that in mind. And next, you're
going to want to consistently update your
constant over time. And you may relate well, really. And I'm like, yeah,
you probably should. So when you initially
publisher content, that will be the
biggest way obviously. And you might never
want to look at again. And I don't recommend
you look at again probably for
like weeks or months because you will have
just went through quite an extensive
process in your head with really deep
into the subject. And it's really good just to get some time away from it and come back to the elites of date. So just pay remain the
SEO as a long-term. And now you may be ecstatic with your concept,
may initially publish it. I highly, highly
recommend updating your content frequently and making improvements
where possible. Not only is this good practice, but Google likes to write content that identifies
is up to date. So if Guigo, Google's algorithms can see that you've been
updating your content regularly. That will probably work in
your favor over the long run. So that wraps up the process you should follow
and the things that you should keep in mind for actually creating your
skyscraper content. Up next, we're going
to talk about how to promote your skyscraper constant and things you
need to keep in mind for when you're doing that
and why you should do. More importantly. So let's move on to that next.
10. Step #3: How To Promote Your Skyscraper Content: All right, So hopefully by this point you have nose and
all your keyword research. You've analyzed
high-performing content. You've done some
backlink analytics, and hopefully you've
either started or you finish tracing your
skyscraper content. And now we should be
at the point we are ready to begin promoting it. So what we're gonna be
talking about here is how to promote your skyscraper content and get results basically. And because creating a
skyscraper content is one thing but promoting it and guessing results,
There's another. So with that being
said, let against it. So why do you need to promote skyscraper content should gain length naturally if you've
done the job, right? However, this can
take a serious amount of time because like
we spoke about, SEO is a long-term game. And the best way to gain
high-quality lengths quickly is to reach out to people and
your practice Irish really, the ultimate goal is
to acquire links. This is what will push your
content up the rankings. And I really want to put
emphasis on that because backlinks is still the
single biggest factor that Google takes into
consideration when deciding what content should rank at the
top of the search results. So please just
keep that in mind. Next, how did we find relevant
prospects to reach out to? So we actually already discussed this in
a previous video. So you can go back to that
in a faster if you need to. But basically what we're doing
is we're using SEM rush. We're taking the top
search results that we found when we were
doing a keyword analytics. Elements of the
backlink analytics to and we're clicking
on backlinks for each link and more
systematically going through that Feynman
website so we can reach out. So using some of the methods
I'm going to mention in the next slides to see
if they can include a link to our content
and the next blog post. So what you can actually
do here is you can use a template just like this,
or you can write your own. It doesn't really matter,
but all you really wanna do here is
introduce yourself, talk about your content, and see the saw. There's give a few reasons
why it would add value to their readers and asked
them if they might be able to include it and
one of your posts. And that's it. You're just reaching
out to people is quite a systematic thing. It can be quite time-consuming, but I don't always recommend having a template there and then adapts and as you go
and don't spam people, you know, yeah, volumes
important here, but you don't want to
be annoying people, so make sure the
mood you're sending a high-quality and useful
and passionate, right? So that's still an
important thing as whatever other
reached messages. So as you get if you
aren't getting much luck with the first CCR5
results for your keywords and then repeats it
for the 25 results for your keywords as opposed to just the CCR5 and just increase
the volume a little bit. Usually that can help. So that's why I recommend. Secondly, you can search for journalists who
may be interested. Journalists are
always looking for additional things to
pick up and talk about. So if you've been tracing
really useful content, if it's something that you think a journalist would
be interested in, There's no harm in reaching out to them and ask
them if they may be interested in publishing are
drawn some attention to. And then lastly, you can use
something called Harrow, and which I'm gonna
talk about here. So how do let me just pull up that you can sign
up so we'll get daily e-mails of
people looking for content includes
on their websites. She usually journalists
is mainly for journals. So yeah, how do we connect journalists
seeking expertise to include in their
content with sources who have that expertise. So I would highly
recommend going and sign up to that is free. Not everything that you see from it will be relevant to you. But you might find here
they're things pop up, okay, my content go there. I might email it to them. So it's a really good thing to have there just to keep an
eye on in the background. So yeah, so that's some other arteries
methods that you can use. And ideally is it for promotion, that is the main thing. Of course, you have ads and
there's other ways of doing promotion like but
I really think that I reached it's probably the strongest way of doing it. Because you can get
really, really specific. You can talk to the
decision-makers are good things. Adds up just a bit too far away from the
decision-maker for me, for me to recommend that. So that's basically that we've talked about the three steps, the skyscraper strategy
and some depth. Now, the next thing
that I want to talk about as a bonus lesson
as water concept fields, which is a really
realistic question, right? It might not work. And what
happens if we made our work? One of the things you
need to think about. So let's move on to
that in the next one.
11. Bonus #1: What If Your Content Fails?: Okay, Now that
we've been through the entire skyscraper
process and depth, now it's time to move
on to some bonuses. So bonus one as what to do if you're skyscraper,
content fails. Now this may not
sound like a bonus because it makes
him quite negative. But I do think it's important to discuss some of the
things that might go wrong and why they
might be wrong. Because no strategy is
completely bulletproof. Things can go wrong and
things can happen that prevent you from achieving
the results that you want. So yeah, that's against it. So sometimes things
just simply don't work. Most coaches are
always willing to share success stories
of it was what, but there aren't nearly enough examples of
what hasn't worked. So the purpose of this
lesson is to explore the possibility of failure
and why it makes happen. So there are three main
reasons why this may not work. The first one is choosing
the wrong keywords. So I emphasized that
the start when we went through the first
lesson by enough, emphasis on how important
as that you find the right keywords
and the right topics. And because I really
is going to make or break your content is like and what you do
before you set sail, you, if you're going in
the wrong direction, you're never gonna get
to where you wanna go. And so it's really, really important that you
get that right from the get-go before you
start creating content. If you don't get that
right, everything else is a waste of time really. And the next one
is being unknown. So when you're conducting your Irish and
you're looking for places or different people
or different resources, I can link to your
content if you aren't known or you're
quite new to this, You're not going to
be as recognizable in the inboxes and
some of these people. So for instance, some of you
may know new Patel who's a massive failure and
the marketing space. And if someone popped up
and has inbox, email them, asking them, include a link to has content and their work. Most people would know,
most people would do. And I imagine he's probably, probably got a very
high engagement rate on the emails they sends out. You may not have the
inactive be one of the reasons if you're
just isn't working, It's just not doing the job. All you can really do with that. It's just stick in and keep
going and trust the process. Really. Talking about process that brings onto the third
one, rushing the process. Again, this is something
that I can Start, but you really don't want
to rush this process. You may be anxious the
publisher content, but you shouldn't rush the
content creation process. Because the last thing
you want to do with this is per bad content, like it defeats the purpose
of everything that we're talking about here if you rush the content creation process. So yes, these are the three big things that you really need to keep in mind. And they are the three
most common reasons why the strategy
may fail for you. So, yeah, just keep
these things in mind. So the next bonus lesson
we're going to move on to as being adaptable. So let's move on to that now.
12. Bonus #2: Why The Size of Your Content Really Matters: All right, so in Bonus Number 2, we are going to be talking about the importance of
being adaptable. And this will mainly come up. And I would really,
I'm speaking to those of you who may
feel as though you may be on resources
or may not have the time required in order to implement a
strategy like this. So S, that's the case. Follow the process
to the best of your ability would be adaptable. So f resources are tight, focus on first and foremost, dominates in your niche. And what I mean by that
as going into really, really specific topics
and you'd industry that, you know, you can
really capture. You know, I'm probably
dominated, right? Because what you find is the more specific
the subject matter as less compensation
there will be. So that's something
important to keep in mind. Secondly, really
focus on targets, the long tail keywords. I've been talking about this
through the entire course, but I can't put enough emphasis
on the importance of it. There's just no point in going
after broad search terms. And because it's all, it will almost always be impossible to write
for all times. Especially if you're a smaller
company or smaller brand, or don't have a really
strong online presence, just, you just have to focus on fainting
long tail keywords. And then lastly, you
really have to focus on finding low
competition keywords. And that will come about from doing a combination
of the latter. But again, it all comes down to really your keywords like that is such an important part
of this whole process. You have to get it right. And you really want
to do we can't offend low competition keywords
that you're going to have a high chance
of ranking for. Um, because really the point I'm trying to make
here is if he, if resources are tight, if this isn't something you can dedicate a lot of resources to, you wanna do everything you can to give yourself the
highest chance of success and doing things with less sort of
sure-fire way to do that. So that's it. So next up for bonus lessons, we have Y, the size of your
content really does matter. So let's move on to that next.
13. Bonus #3: The Skyscraper Strategy and Small Businesses: All right, so now we're on
to the bonus number three, which is the final
bonus of this course. So size matters. The skyscraper strategy
on small businesses. And so really what we're
looking to explore here as, as a skyscraper strategy, a feasible solution for small
businesses as it realistic. So the question
penta and exploited. So firstly, as it wasn't
for small businesses, if you're a small
business owner, you need to consider if you
have the resources to justify the festive plus
arrows that it may take to implement the
skyscraper strategy. Now that Feste plus errors
may seem, for some people, it depends how
deep you're going, but for some people it will take 50 plus hours to
implement the strategy. For some people it's
gonna take ten to 20. It just depends on what
you're writing about, how extensive as, how
much detail is in it. You know, how much
research has to do with a lot of different
factors that go into determinant how long the strategy takes to implement. But you do need to consider. So you really need to consider, if you have the resources to
be able to implement this, do you have the resources
to be able to create compelling content
that is Beslan everything else out of there
for your chosen keywords. So that is the question, really, what to do if you
don't have the resources? The cheapest way to implement the skyscraper strategy
is to outsource it to a. So however, the
contract must be native English-speaking
and they must have a strong grasp of your industry. As they don't have
either of those things. You're going to
find it very hard to create great content that will rank higher than
your competitors. That as a, really, so is this a feasible
solution for you? That's the question anytime. So if you don't think
you've got the resources and you're going to have to look at alternative solutions. One of them being
the main one being, should you hire a
contract or hire someone in-house to take
care of this for you. That's what you need to
try and figure it out. So that rubs off
with this bonus. So let's conclude this
course. So onto the next one.
14. Conclusion: Where To Go From Here...: All right, so hopefully
you've enjoyed this course and
that you can now go and deploy the skyscraper
strategies to grow your blog, but also attract more
customers for your brand. And like I said at the
beginning of this course, I would highly
encourage you to leave a project showcasing what
you've been able to accomplish, but the skyscraper strategy. And if you want to learn more of a digital marketing SEO
or any related subjects, I would highly encourage you
to check it on BYU academy. I've left a link for
that and the description of this class if you
want to check out. But other than that,
thank you for watching. I hope you found that useful and I will see you in the next one.
Aidan Brotherhood, Building things
