UI/UX Growth-Hacking Tricks Top-Tier Mobile Apps (Part 1: Health, Mobility, Privacy & Lifestyle)

1. Intro: Hi there, My name is Robyn, and in this class I will show you everything you need to know about App onboarding. So what does it called onboarding? What elements do we use? If you are in some way a professional handling or doing stuff with onboarding, either you are a developer, you are an entrepreneur, you are a designer, or something else. A few weeks in this class is great for you. We will cover 50 mobile apps with 1 thousand real screen. So those screens got a screen captured by me. So those screens are out in the wild. They're getting used to increase revenue, to increase user stats. So that's very valuable, in my opinion. More than 1 thousand screens grouped into 110 industries because each industry has their own best-practices. In everything this class is focused on onboarding, so we don't cover everything else, just the very first few steps on app, but we do that very, very well. So just to give you a small glimpse how it looks, in the next few videos, you will see the general overview. Then we start into or jumping into the actual industries such as health and disease can see here we have several apps, right? Sleep, cycle, pillow and fabulous. And they will cover each and every one. You can see. One app has around five till 20 screens will cover everything each step, each permission, each week, each growth hack. I think that's very, very well and that's very visual. So I think you will learn quite a lot in this class. Happy to be here. Enjoy it. And if you have any questions, just go down to the comments and leave a comment. Thanks so much for watching my class. See you there. 2. Goals & Types of Onboarding: Okay, so let's start with the goals of this class. So what should you take home after you have viewed this class? At the end, you should really know what's a good onboarding. Identify the most common UI and UX elements or user interface and user experience elements. Identify basic principles, laws, and biases used in onboarding. And if you haven't seen my class about principles, laws, and biases, I highly recommend doing that. Because then you have so much more background information. And why developers, entrepreneurs are designers, are using and designing certain things makes much more sense. Then I highly recommend viewing my class or principles, laws, and biases in UI and UX design, it's my swatch class actually. Then no different concepts and patterns, aka best practices of UI and UX growth hacking. So at the end, you should be a pro at good onboarding for mobile apps actually. So how does it work? So we do, This may be some introduction. We do a walk-through videos of about 50 amps with 1 thousand the real screen captured at flows are grouped into industries. Those screens aren't in a database or they aren't generic. Ideation ones take adduced and they are used in daily EPS. So if you see here, I mean, apps like rice flip side will pillow fabless, If you download them, maybe right now, they could be looking some how different because of small tweaks. But when I did the screen capture, they looked exactly like this. So everything you see in this class is screen captured and was available in, placed on App Store. Yeah, grouped into industries because they have several different best practices. Health has different best-practices. Them mobility, privacy, lifestyle, one-to-one. You will see that really well. I mean, we don't maybe 30 minutes about each industry more or less, more, more. You will see patterns. And that's very interesting. So that's why I grouped them into industries. Don't want to be either know, the very transparent one or restating, doing a very, very cool app. But it's very against your industry. Mean you can do that. But the chances that the risks are much higher than you break some laws and you go against the tide and something isn't working. So actually the beginning, I would go with the tide, understand the type, then you can play with it. And that's the whole class here about, you know, what's the tight What's the best practices for each industry? Yeah, I will explain what a seed and comment why the app developer, entrepreneur, designer, data in this way. So maybe in general about the onboarding. What's the functionality of onboarding? So actually, you have to introduce the user to a mobile app. You have to explain, you have to showcase some stuff. In my opinion, it's one of the biggest or most important steps in creating our user experience because it's critical, critical first impression of the app. The app isn't good, It's broken, It's laggy. The UX is very bad. The user anticipates, Okay, this app is broken from here till the end. And it doesn't make any phone. So the data chances are very high. The user deletes your app. So the first impression is so important. I mean, you can think of 99% of all apps gets deleted within the first 20 or 30 seconds or even less. So, you see how important onboarding is. It creates a positive user experience and this contributes to a user retention, at least for very early one. User retention, aka one day user retention for instance. And then there are more user retention numbers like the 30 days is retentions just says, okay, my my user has downloaded the app one day before and they are still using the add pride and you 30-day use retention means the user is still using the app for three days after installing. Different approaches. There are different types of onboarding are progressive, functional, benefit oriented ones. Let's jump straight into this one so that you have somehow or feeling broader overview. So most benefit oriented onboarding. You just show actually what's the benefit of using this app, right? And I would really limit yourself of key benefits, maybe three, because you can just remember tree, I mean, you can tell he was ten benefits and he will remember nothing. So focus on three key benefits. Each slide should contain more than one benefit. You can also do one pagers when you have all three benefits. But that would be really yeah, I wouldn't overdo that. Prior to prioritize to only showcase the main benefits. Main benefits. Us consistent vocabulary, same as talk, slow, easy and repetitive. I mean, we don't do rocket science here. It's just transporting the benefit from the app to the user mode. Simplistic way, possible. Onboarding must be presented before any registration process. That's huge, that's so important. You have to gain trust before you do that. Everything you need or take from the user registration permissions whatsoever, do that at the very end, after you gained the trust and keep the onboarding process brief as possible. But that's that's quite generic. And for each of those types. So benefit oriented onboarding showcase the benefits. And in my opinion, it's the best one because the user tries to solve a problem. That's his main reason. I use or don't download the app to have the functionality, downloads the app store their functionality helps him. So in my opinion, benefit oriented onboarding is the best one when you also can leverage it with functions. That's the second one. Do not explain obvious functionality. So we are here. I mean, everybody knows generic stuff. Really focused on, on the things nobody else have. What's, what's the unique selling proposition or USP of Europe? No obvious functionality things. Limit yourself to three slides as well with want functionality per slide as well. It's just more easy to remember stuff. Focus on helping the user get started. Then progressive onboarding. That's very cool. Sometimes difficult with mobile apps to be honest, but can be good. For, for health apps. For instance, with fitness apps vary, you will have progressive questionnaires, for instance, used to show complex workflows. Hidden functionality, you don't want to overload the user actually. So it mean, it means that you start with one functionality and add up one more, one more, one more. So the user starts really, really simple and at the end of the onboarding, he knows much more. So that's the whole thing here. General tips for on-boarding. Design, crucial features in the app. I mean, that's so important. Don't throw anything in the app. Focus on the really crucial things. I see so many apps, they're just throwing everything that's not good. At the end. There are so many apps. I mean, there are countless. Why should a user download or use your app? It's a hard time for developer, entrepreneurs or designers of an app. And attention span is five for ten seconds. And your app is so easily D installed or uninstalled. So focus on those critical features so the user knows exactly, Okay, this app is for this, does it with debt, and I don't have it in another way. Another app that's perfect. I will pay it. So that's the best-case. So crucial features, that's the same with keeping onboarding steps. Minimal. Attention span is low, competition is high. You have to really outstanding or out-compete competition. And the user needs to know, okay, well, what's the app known for? Use good branding, sticky branding, so on, so on. And earn users trust f, as I have just told you a bit before. Everything you get from the user, as it is, data, registration, whatever. Do that at the very end, and you have to earn the users trusted. So important link to your privacy policy gave him more control over his data. Do opt outs. That's so important. Ask at the end of something. Showcase stuff delivered first. You get it early with the straws. And that's a huge point. You will see it later in some lessons here. And use clear and concise language. As I said, speaks low, speak easy, and speak repetitive. I mean, I have cited here, use consistent vocabulary. That's so important. I mean, you have to see you are fully in that you know everything, but the user downloads the app from thousands of apps, doesn't really know what the app is about and has five or ten seconds between lunch just to see it. And when you draw every language, every word, different words at him, he gets confused and just uninstalled the app. So therefore, use clear and concise language. You can also keep the kiss principle, keep it stupid, simple. Allow users to Cost Master view that somehow a good point. Hi, For instance, Jim apps or fitness apps, you can customize their experience or the woman or man. How tall are they? What's their posture? Or the epic or skinny? Such shrink like this. And maybe true, so social sign-in carefully, but that's linked to earn users trust. Because if you have sensitive data, for instance, in health apps, well-being apps, and you will link them with your Google account. Some people have bad feelings about that. So choose some things like this very, very carefully. And as you can see, I mean, it's more or less about two things. Trust and simplicity. Do those things good? And onboarding is very easy. So let's apply our UI and UX knowledge in the coming lessons. I'm happy you are here. And if you have any comments or questions, just go to the comment section down below and ask me anything. Thanks so much. 3. Health: Overview: Okay, perfect, So let's start with all apps that are health-related. As you can see, epsilon rise, sleep cycle, pillow or fabless. Now, health is quite a broad term here. They can be literally everything. I mean, the broad of applications is quite broad. There is just fitness trackers to count your steps. Also to count some categories, like My Fitness Pal. Then there are a fitness app itself to track and monitor your progress within the chimp. Then there are wellness and well-being apps like for sleep or pre-stress, control or regulation, for instance, sleep cycle that we see here. Then there are some apps that are quite critical for their users. Apps for taking medicine. Doctor or the hospital can monitor toward them as well. Or auteur. Medicines like glucose monitors, monitoring systems. So it's quite broad term here. So can range, range from really easy sleep cycle apps, for instance, till really advanced apps like glucose monitoring apps like from freestyle liver. Yeah, I mean, the health industry is growing one. It's saying that there is a gross revenue. Growth for about 30% per year. Market cap is about 20 billion. So quite broad. And what's special about those apps, we see it later on is that it's very easy to monitor like a to-do list app, for instance, when it's all with objective things. Because health apps are tackling or the goal is much, much difficult to achieve. For instance, gaining or losing weight or whatever. Things with body. Just take some time, for instance, to reduce your blood sugar isn't just something you do once and it's good at something you do consistently. Weeks and weeks and weeks, even years. So that's why health apps have a little bit of a unique different approach here. So most of the apps are doing it by goal driven. So you can see that really clearly, that it has a lot of content about education of our motivation. Yes, I mean, that something really, really outstanding with this app. It isn't just about functionalities, are selling you the stuff that the app can do. It's much more, much broader idea here to motivate you. To be your best version. You can be to be met or to meet your future self in one year. Something like this. It isn't just like you can do this and that. It's much more, more broad here. Yeah, Given all the DSA effects source, it's interesting to explore the onboarding conventions and trade-offs as it relates to medical health apps. Yeah, Perfect. Let's jump into the first one. As you can see here, it's rise. 4. Health: Rise: Okay, so let's start with a rise that's quite a beautiful app here. What we can see is that we can see the splash screen. That's the first so-called screen the user sees when you open step, right? I mean, the branding is quite cool, neat. What also is good is, I mean, it's, there's a clear hierarchy. You can follow the path. Very, very good. Here. The same with the lines. So it's in a line or branding is quite good here. Doesn't use too much elements. Actually really just two colors to different font sizes. Same font type. The color is different. Elements are lines violet. So it's quite minimalistic. You can follow it, it doesn't really overwhelm you. That's very good. What I also really like is imagined. I told you there was a drug that gave you, It's, it's quite a good hook because you didn't have to scroll up all those benefits. And it isn't like the app tells you, Hey, our app rise, can do this. It's more like they have a narrative. And this question answers all the benefit or delivers all the benefits the app can do. So that's quite good mate, or that it's a brilliant way of doing it. The drug is sleep perfect, but based on signs. So that's, I really like this approach here. Also. It does and notch the users with those lines so you can actually see, okay, it's something that it goes further. So that's brilliantly solved. With the two colors. We have an attentional buyers, user faults filter what they pay attention to. The mean you can. Dark background is perfect with this wireless. You will focus on the staff are also here in-between. Human element here and in-between. It's a very, very good, um, and also, I mean, it's for sleep, right? The whole branding is this this midnight. So you so you know, it's something about sleep midnight. That's very good. Soft here. Yeah, complexity well handled. Tesla's law. Perfect. I mean, it doesn't simplify too much. It doesn't offload things to the user. That's very good here. So let's jump to the next slide. Slip that it's perfect and as you can see, I will jump forward. They will introduce a much broader or more deep concept here. The storytelling they are doing is quite brilliant here. And also here. Don't really like is, I mean, why do you have to hand in an e-mail? You can cache it so safe within the app. And then at the end, if you want to backup data, for instance, you can type in the mail, but that's in general my interests. I'm quite privacy focused here. But yeah, I mean, it's also smart with to save your progress because there is a so-called loss of recession. So nobody wants to lose anything. Actually. You have all maybe I'll have already have made some progress here. I think it would be a little bit better if they would have done it in between here. Because you don't have any progress. You actually made that a little bit artificial. But that's okay. This one could have been placed before, otherwise you will meet everything here. But it's crawlable. So that isn't a huge pain. Assuring about privacy is good. I mean, there is also this issue, issue that a few focus on too much privacy stuff, data, gdpr that users are getting onshore, okay, is this really a bad thing? But for this, we have Patrick samples that's quiet, well-managed here. Yeah, that's very good for now. What's special with such health apps is that they are quite subjective. So there aren't one size fits all solution. I mean, everybody. I mean, there's different patterns here. I mean, some person wants to understand their sleep patterns. Others have really just a sleep disorder or others have anxiety. Anxiety. It's quite subjective. This, this form here is for saving the progress for sure. But with health apps, it's quite tricky when you ask for something. Because you don't want to say it. Mean in the end, the user should know. Okay, why does he give you the email, right? I mean, for a social media app like LinkedIn or Facebook, Instagram, you know, that that's needed. I mean, you know what you get with those medical health apps. It's not really that clear in the beginning. So it's always tricky. When should you ask for an e-mail? I would have done it later on. Because you don't have much to say if here. Okay, What, we also can see what's really interesting, and we get this much more within this class is the loss or the illusion of labor or work. So rise estimates your sleep patterns from your data. So it's like our cadet does its magic. Um, it's, it's work. So why do they do this amine at the end that it's software running on a PC and pieces enough fast. He can handle it. So there's this illusion of work and it takes five seconds or so. Let's really just an illusion. And it doesn't take five seconds, but the user didn't appreciate the data even more. Even if you would know it's fake. I mean, the data can be generated within few milliseconds and not five seconds, but they use it and just pays more. I appreciate, appreciate the data more. So that's quite a common psychology principle. We have here. So we have here multiple permissions or collaborations within tools. So as you can see, that's quite perfect. Made. The app asks for full motion data and you shouldn't do any, you shouldn't do that. Just asking the user if the user open step the first time. That's a totally no-go. So you should always contextualize prompt, telling or F, a small title that user knows what it's about. Then with a small description, why we do need the data. And if he needs more information, he can get those information. So that's perfect. Here as well. I mean, you and allow all That's perfect. Very easy to do. Very, very good user experience. Now here as well, I often see that apps are in the same situations or in the same situation like here. They want to have some already want to connect a hardware stuff like Fitbit. Smartwatch. Users don't think it's necessary and then they escape it or cancel the app at all. And here it's quite good escape, so you can skip it. And this is, this one is completely optional rice and works great without it. That's perfect for all the people who are not sure. I mean not everybody knows Fitbit, right? So that's very cool. Soft here. And just in general, I mean, a lot of health apps have exactly this thing here that you connect to a harder stuff for tractor. I mean, if you have a glucose monitor, glucose meter from freestyle liberate, you also need to connect, connected. The same way if for instance my fitness Paul, that for tracking your calories, you also need to scan the barcode. So this connectivity stuff is quite common with health apps. The same if those screens here as well. Very good. Contextualized small title description. Your explanation is missing. But yeah, it's explained a lot here. That should be it should be okay. You're perfect. Amine. It could trigger it by itself. Okay? Think would be easier. That's perfect. Because you have because you've granted Apple. Apple lay the right, then I would have move this green next to it or after it. I mean, you allow those two points here or turn all categories on. Click allow. And then it's best at something like this. Small illusion of labor appears, again, a progress bar or something like that. And then those data, this data will be shown. I mean, you can also do that is curve is dynamic. Something like sines or cosines. Curve is moving. So we know that something is loading. But even though it's perfect, you know, you have done something before and now you get the result. This, I didn't get it in the first place, but it makes much more sense. Go further. It's start this whole, whole storyline here. But what we can see and what I have mentioned in the beginning of this class or lesson here is that it's quite a long, long onboarding and it's, it's educational. I mean, if the benefits here are some tips or knowledge things done there, this questionnaire, notifications here as well as mall education about your sleep data we got here. But it's much, much more education stuff. As you can see later on, for instance, for ordering food. Read or not read. A clear distinction between those industries here. And to be honest, I'm a biohacker by myself and I really liked this screen, the overview here. I mean, it's pretty simple. It's really digestible. You can check it how they calculate it, so you don't have to blindly trust them. That's very, very good. Actually. I quite like it. That's perfect. Also with the different colors here. Yeah, perfect. That's really good. 5. Health: Sleep Cicle: So sleep cycle, I think this one was the first app I actually paid for back in those days. So I quite love it. I mean, it's also very popular app from the old days. It's quite old. Yeah, perfect. So it's a sleep cycle app. You can place it next to your bed or on the mattress. Then it will measure your movement and then wakes you. Add the best suitable time for your rhythmic or how to say it in English. I don't know. But it wakes you up at best time according you sleep phases. I mean, you have several slip faces. And that's perfect for this measure. And what you can see, it's very similar in colors. It's dark, but, but it isn't dead. It isn't that minimalistic. It has images, but it's quite lean. D cluttered. It comes, so it's quite good. Also the call to actions, CTAs are very clear with the colors that are very the opposite, the background. There is also a theory or principle about it. From a Rosen half. You can see we will mention it a few times within this class here, but every time something stands out, we see it much better and we can remember it much better as well. So yeah, call to actions and very, very clear and very good, easy user experience. But I have to admit that and really laugh. If it's just sliding down. I mean, you can just scroll and then this story unfolds. I really like just scrolling down, I mean, till that, till then and then it's a horizontal journey. But it's a little bit more old school. But perfect here also, contextualized notification prompts. It's perfect. It's all smart. That puts the US pattern here. Users will just anticipate it more. Because they think, Oh, wow, it's patented or it's also patent pending, works as well. But users then think it's more sophisticated. There is much more work behind the app. I do not know for what this patent is. It could be that the logo or amino K and logos cannot be patented, then it would be a trademark. But we do not know what exactly this is. But clearly, it's something really good to sell an app. So the user experience, it's a little bit elevated with such things here. K. So I don't really like that. We already need to hand out our logins here, especially if you either have to retype the whole stuff. I mean, it would be much better for onboarding. It's always the same as short as possible. That's very, very important. As short as possible to get to this woman the moment, moment when you would be willing to pay for the app and you see the usage benefits. That's the most crucial thing. With things like this. You just stretch this time and you don't want to stretch the time for a user to get adult know this app too. Wow, I love this app. That's very, very important. And it might turn, in my opinion, it's just unnecessary here. I mean, you can save three screens. You don't need this because you don't have email. For sure if we just continue with Apple, you don't have this one, but you have two screens plus the screen. We're continuing with Apple. I wouldn't recommend doing it like this. I would rather do if the user is on this screen, then I will do something like this that the user knows, okay, I should back-up my data because all the linked data from my my safe sleep patterns or cycles or whatever otherwise gone, lost. That'll be bedroom, my opinion. But otherwise, paywall is a very good solved here. It's also aligned with the branding. I mean, as you can see, it's the same type of images throughout the whole lab. That's very good, Very good. One more thing would be that Google mail or Gmail should be also included. I mean, I don't I know it's screen captured from an iPhone. But what if you have all day the link from a Gmail account because you have had it on, on Android. Now, this app doesn't it doesn't exist on an Android. That's, that's good. That's far better just with Apple. But note that in our case, it's better to limit the locking options. If you have an app that is available on multiple platforms like Android or iOS, I would place a button or small text here. See other options, for instance, see other options. And then there's more bottom sheet, very select adrienne login options. But yeah, as I said, this app is just available for iOS. So it's okay that they have chosen this one login screen here. 6. Health: Pillow: Okay, now we have pillow and as you can see, it's very similar to the EPS we had before. Mean something more dark. Violet here, bluish violet again. So we see it. Something could be something with sleep. But to be honest, I mean, I don't know this or I didn't pay it or use it before. But pillow suggests that it's something similar than a sleep cycle. We have compared to sleep cycle. We have just one screen that's telling us smart sleep assistant to help you discover life changing benefits of good sleep. I really like this one sentence. It's almost bedroom opinion. Like this here, but, but that's very good here. It's more function paste, mean, analyse your sleep and wake in the lightest face. Those are the hard facts. Those are functionalities. In theory, it's much more about the benefits. Helped me discover life changing benefits of good sleep. So two approaches. I kinda like both. But what I don't like is that they just asked for yeah. Privacy data. Log in when you can skip this, that's good. But I would rather have some overview link between giving them my content or accepting anything. I would love to see what the app does actually, what's the functionality? So what, what's the, the precise benefits your users have? Yeah, Also here, I would love that they could skip it. Not get personalized, anything one-to-one. But yeah, otherwise, the hierarchy is very, very structured, similar to this one here. Above. You have the image below description tags and then the bottom. So very, very good here as well. Quite good, quite good here as well. If UX default buttons or write much more appealing button on the left side, That's perfect. K here we have permissions. Again. Here. I would love to have a little bit more information. I know if you click here, you get the information. But there are quite a lot of information here. But yeah, I mean, it's neatly solved here. It's quite good. I think. Yeah, that's quite a good solution here. But again, I mean, you don't know what this actually does, excluding this really broad general sentence here. But they'd like to have some more information. I mean, I don't trust this app enough. Grant them all permissions plus paying for it. Go this, that you can skip it. That's perfect. That's must-have. Because if you think are, then I force the user to peg it. I mean, yeah, maybe that works. But a lot of the users will just think now, not with me and close the app or delete step. So the ternary will then be much, much higher. I mean, this this thing here, this paywall within the onboarding has just one goal or one. We just use it for one very specific reason. We want to anchor the price so that the user knows. First, this is a paid-up and it's not three seconds. We want you to tell the user it's 40 bucks a year. So it isn't four bucks a year, nor is it 200. So that the user knows it's about 304050 bucks a year. So it's just about anchoring. I think I'm very small minority actually will pay for it. On this stage. If you want to force them, you misuse the whole concept of putting a paywall, onboarding. That, that isn't the goal here. So good solved here is perfect. I'm also a small horizontal carousel is perfect. Don't really like is this empty screen here. I mean, what should I do here? There are multiple buttons here. I can see this here. This kinda looks like a button. This for sure. Then we have at the bottom some stuff. So I'm a little bit last year. And I mean, what, what is the goal of an onboarding to get the user familiarized with the app. Either you can do benefits, you can do function, or progressive disclosure. So the user would then land on this screen here. And then we show Much more and more content of the app. So you first give the user, the user one element, and then if he can do it, you give him a second and the third element. So one-to-one, so he learns throughout the time. But here it's much more like our k, except our terms of services. Login, personalize our mission. So it's just the onboarding for the staff and the paywall. Okay. I think those things are really necessary. I mean, those aren't necessary for sure. I know it for myself. I have another app on own app, and it's very crucial that you have the permissions. Otherwise it doesn't work and people will leave. One-star reviews are important. But I'm not sure about this whole thing here. I would rather have shown the user what he can do with the wheel, how it does look, etc. 7. Health: Fabulous: Okay, so fabless, one of the oldest and most popular apps from the old days. That's for sure. A lot of people know this app within this health ecosystem. But I have to admit the onboarding is a really, really long I mean, I can show you how many screens consists of 51015202429. I mean, about 35. It's very long, but I'm not saying it isn't good. I mean, it's brilliant, but it's very long. And you, not every app can do this. I will explain little bit more later on. But such a long onboarding works just if you are very popular and user knows or user know. Okay. This app will. That's very fit. I don't want to waste ten minutes or 20 minutes of my precious life with this app, user knows, Okay, this app has, I don't know, 500 or 500 thousand downloads or 10 thousand reviews. So it should be good. I'm willing to take this step. Just a small disclaimer here. Yeah. I mean, I kinda like the splash screen first I can then the text appears. Even though there are a lot of benefits. I mean, it's very similar to the thing we have. Here. It's just more minimalistic. But here, very good. You can differentiate for the colors, but it's much more colorful. But what I don't like is it, this isn't really aligned. I mean, here we have bold letters, very colorful, more in a comic way. Not really like this here. I mean, the onboarding has so many styles. Beginning at fault. That's, that's completely different app here. You can see that that's true. Style one, style to style three, style for Cell. Styles six. Now back to this tile here. Now again, style seven or six, I don't know. Again, the app inside little bit different here. Again, a little bit different. So it's quite messy, in my opinion. That could be quite streamlined. Or maybe they have some genius ideas. But from a term of new UI and UX, I don't see the point. And also it's quite, I mean, going from large font type sizes to something like this isn't really good. Yeah, I mean, at the end, storytelling is everything. And you can see that they have a good, Very, very good motivational thing about here it starts. So stay tuned. So yeah, I mean storytelling is awesome. Also put animation here, are good image. That's quite cool. Made here. Yeah, To be honest, I mean, I didn't know fabless from the old days, but the dictum know what it did. I mean, what is the F4? And the first yeah, let's count it here. 123 or do the first two or three screens, you don't have any clue. I mean, here it's saying Welcome to the fabless world where you will learn to use behavioral science to transform your life. So, okay, that's quite broad, I guess. Here, the same sentence, it's just another image or animation. So yeah, it's quite walk. Storytelling. Your couriers, you're doing more and more. Want to know what it's all about? Yeah. As I told you in the beginning, there is a so-called phone arrest or effects. Things that stand out are more likely to be remembered or just to be safe. The attentional bias m, it's just more easy to follow up. I don't know if that's really necessary for this one. I mean, you really need this app. Ask you three questions somewhere. No, not really. He reached, it's much, much better applied. We will see why. But for something like this, No, not really good. But they didn't put is really easy. It's perfect. I would try to minimize such duplicates here. I mean, one time or one time naming. The name is enough. I would just reduce duplicates. Generally. That's also could mean most of the people will wake up at these hours. Even though it's quite late in Europe, people wake up little bit earlier, 06:00 AM. But maybe they, I mean, that's a good good thing, for instance, to adapt it. And globally it for instance, that you apply or C, in which countries people wake up earlier than it will definitely adopted because a dry some, a few other people have to go here other time. And that's just another extra step. That's not needed. E-mail, Why do I need to give you an email? But it's always with me. I mean, why? I don't know for what is it Is it forbade for backup? To get something? For what do they need? My mail. I mean, it's clearly for backup, but would be good if they if they type it, it's for backup, data, privacy, security whatsoever. Yeah. I mean, such a question. I didn't know I would I wouldn't really do it because it's for sure. 99% of the people will click. Yes. What are you doing when you click? No. I don't know. I would I wouldn't do that here. Okay. So yeah, I mean, after you have clicked yes, you will get this information or this bottom sheet. This here. You can see the heart here behind it. And I mean, that's very strange. I get it that it's yellow, blue. You have a big contrast, but a red thumbs up. I don't know. Normally, a good thing, a good thing, or green or yellow or a thumbs up. And nobody wants to click on the red button. Normally it's for archive, delete, undo stuff. So that's very, very bad. Ui UX, That's not good at all. Very bad. Then the second thing here is, I mean, that's very strange that the overlord, the overload is quite big here, so it's very confusing. I mean, read this sentence here. I feel it. I feel fit and healthy. We need It's like a capture. Do you have to be proved that you are human? That isn't really good. And I would really recommend to increase the size of the text font here. And just make it minimalistic. I mean, what's easier to answer this one? And it's just about not it's just about the background. That's just the difference in background. And it makes makes a huge difference. Do we have we have somewhere? Oh, yeah, something like this. It's much more easier to answer. So that isn't very good or something like this. Why, why this? That's very bad here. I don't get it. And you don't have any progress bar. I mean, if you're doing an onboarding and you will have a longer on-boarding, please include a progress bar. Otherwise, people I mean, 51011. That's the 12th screen and we do not know when various then do we need to make another 20 questions or do I need to answer 20 more questions? So that's that's very users turn off and cancel that or close the app until it deleted. So that's very important that you have a small indicator when this onboarding is finalizing or when it's done, that's very, very important. The cognitive load or is quite big with those questions here. And now, even more, I mean, for seven questions and you are like, Wow. When I'm done, That's like an assessment. And then this very odd, I mean, it's like a story. You just answered the questions. Now. It's something like this. Okay, You have your own journey too. That's very confusing. Very, very confused. Yeah. I mean, it's, it's really like an Instagram story. I mean, remembers me something like this posted from an influencer. But in the end, I mean, you have to mention you download this app or a person somewhere on the world, download this app and wants to use it. Now they have to make, make 20 screens. Then they get a screen to share. I mean, those people to use the app, they don't want to share an app they don't have used before. And the GoTap question mark to the trusted. You don't want to share stuff with your friends, that you are not sure about it. And actually it's it's for Instagram, I guess. I don't have tests that it looks like it's an Instagram story. But that's that's a prompt. That isn't really good. I mean, you can do it after the aha moment. For instance, if you are inside the app and then you have your first successful whatever with this app, you completed something and then you can share this success. But not before any or any doing any mercury. So that's not good. I wouldn't do that. This one is quite good. Soft, perfect. You see what you have selected. But I would mark it a little bit or I wouldn't highlight it as much. I would do it passive, and then it's active as soon as you select a button here. That's much better because then you have much quicker feedback, you know, k. So we have the illusion of work. So it's very same as we had with the app for Rare. Was it was it I think I exactly this one here. No, here. So the illusion of work, so that's perfect. And we also could have implemented it here. And I mean, it's good. I mean, the user then things are okay. Wow, That's a very solid app. They need to have some time to calculate anything. But as we know, it's just an illusion. Again, good animation here. Very cool. Cool setup, very minimalistic. I can alike the minimalistic progress bar. And they personalize it, That's perfect. So from from this stuff here, then there are also contextualizing vacation prompts. That's perfect. And this, I wouldn't do that. That's really that's that's not good. Um, yes, I wanted to succeed. I mean, those are green marketing strategies. Meaning you don't want to make the user feel bad. Debts. That's really I would I wouldn't do such notching notching stuff here. Yeah. I mean, everything should be very, very positive. Then they would rather do, no, not for now. Something like this, but not that the user has a bad heart feeling clicking here, because he just wants to see how the app feels. How does it react? Yeah, I wouldn't do such stuff like this. But what I really liked and didn't saw in any app you before is the concept of this, of the contract and the future self. So that's very, very powerful. Makes this whole on-boarding net positive because the other stuff isn't really good. Or from a UX perspective isn't really good. But those two things that are chimps, they are awesome. I mean, if you read it, it's just all about motivation that you that you take your time and check. Okay. That's a contract with myself. I mean, that's your name, the name you put here. It's personalized and with all the stuff you mentioned here. They made this this contract. And even though it's fairly and they will just replace the staff, here are the answers you gave, gave there. It's powerful. And also you push or you hold and circle, the sound gets bigger and bigger till the whole screen is filled. So that's really powerful, that, that's, that's very good, That's very good user experience. And also that they describe it that you want, you have to do. So very, very, very good. And also with the colors. Also, I'd like this color much more or less color composition, yellow and bluish. Instead of this one or this one? Yeah. I think they have made it look like it's from a from a personal influencer. Not just from not from the company. Yeah. It looks a little bit more authentic. The indented from the company. Yeah. It's perfect. That's a contract. Then you have your future self. That's, that's perfect Really. I mean, that's so powerful and that's exactly the thing I have mentioned in the very, very beginning of this health app. Or less than you want to to, to, to touch to the user or motivating for much longer period of time. And not just about today was a good day. Tomorrow. You want to have a see the future, how bright it can be. Because those things are much more, they are lacking. They are, they need it. It takes much more time. I mean, as you can see here, what does the question ask me? It's about fitness. You want to improve your fitness level. And improving your fitness level isn't just something you improve within two days. It's about months and months, nearly weeks. But more realistic, It's one of the support system as well. Finding new friends. So that this part here is very, very good, very good. And also here that you have the possibility that the app explains everything to you, that it's perfect. And that's explaining executive opposite that we had here, that you just landed within the app and it's done the onboarding stone. That's crucial here. That's very good solved because you have always, have always to think, okay, now a user doesn't know the app, doesn't know me, whatever. And he just gets rendered within the app. How easy is it for him to get going? Yeah, it's quite easy. It's everything is pre-filled, you know, are 0 per cent, I can level them up. You also have some prompts. Journey, so storytelling is really good. Then there is progressive disclosure here as well. Here as well. So here, Yeah, exactly. You can exactly see, okay. This app is so popular. The onboarding is on point, even though the UX could be improved, in my opinion. But I mean, this are those seven questions, or just ask for this thing here. Permission is necessary, as we know, illusion of labor could be replaced, but that's okay. This isn't really necessary. Yeah. I didn't know about those ones. I mean, why those questions? I would mix them, combine them, maybe shrink it a little bit then. Yeah, the lining, the style. I would realize that that's very important. But otherwise, really, really cool up here. Just as a small recap, this app has around 3035 screens. And this does just work for a very, very popular app. Don't make this mistake on think I Doesburg also from my format, every small app or four hour app that isn't so popular. In terms of UX. That's a very special use case here. If you're doing it like this, you should be sure that people wants to invest in your app before even knowing anything. And if a popular app, they know something about that before investing it, That's very important. Long onboarding works are working just for very popular apps. 8. Health: I Am Sober: Then let's check this MPO that I am sober. So if you have if you want to get sober from those things here, and what you can see it. Surely a smaller app. I mean, if the whole UX UI, it isn't as modern as something like this, for instance. That's a little bit older. It's not very modern. There are very standard iOS elements, so it's only for iOS. For Android. Doesn't really look fresh. I mean, it's quite basic. Also with principles like the Hicks law. I mean, it would be better if you have made tags so you can select alcohol, for instance. And then those things here. But you wouldn't mention each and everyone again and again again. I would just make it a tag one or 210 tech tree. Then you can add them up. Then it will be much, much easier because right now you have to scroll endlessly, but isn't the best thing here. What some, some the same for this year, for instance, to be much better if they put the wheel down below, then that's quite a strange button here. Yeah, doesn't really look good to be better if they have made it something like this here. Or like this here, as you can see, there is a bottom sheet, but there is a clear button or here because that's not really a button. I mean, that's a field and that isn't really the normal thing. You want to fill a user really welcomed familiar that they know exactly how it's feeling, right? So they don't get stressed or confused. It's not a big deal here, but it could be much better. It's like opening an e-mail here. I mean, it isn't really cool experience, let's say like this. I mean, that's a whole different story here. Let's check the first greens splash screen. A quote. Good intro here. That's awesome. But we can see that's quite basic, or do we have here? So I would have done it a little bit better. As far as I know. Community is quite important in terms of getting sober. And you are here alone. So I don't really like the picture here. So I get it that you are on a path. You are fully responsible for yourself. Okay, got this. But as you can see here, they have a community section and it's in the middle of the whole navigation bar. So it's a kind of a big deal for them. The community is clearly something they have fought off and they have implemented it. But it isn't on the whole on-boarding, as you can see later on as well. So I would change the image to something like, do we have maybe we have something here now, but maybe later on, but I will change it to a person with other people, you know, okay, you aren't alone on this journey. May be several paths, for instance, that's guiding to one goal. And then you see other people starting from the same path, so you get, you get it. Okay. I'm not the only one with this. Let's call it problem. Other people are here as well and we can help each other. So that's very important. I mean, as we saw, health apps are all about motivation for long term and especially something like this. That's more critical or more severe, more more difficult to change in my opinion, my personal opinion. Then, for instance, the sleep pattern, I mean, getting sober can get from heavy addictions. So that's why it's even more important to have some good motivations in place, community. And this wasn't really good source here. You see it isn't just about elements and type fonts. It's sometimes it's all about motivation stuff. Yeah. Otherwise, it looks good here. That's perfect. Yeah. And I mean, this date time we'll cut down below the tongue. So on would be much better to navigate it. As well as the times or the question you're down below. I would have done it with. Bottom sheet actually looks quite modern than the normal button here. So next screen here, it looks also good. Strange thing is about content. You give them. Yes, We are good. Kinda seems like something bad. I mean, it's really a big deal in this app. So I will just change the name there. Otherwise, everything looks good. Three-inch button here as well. Yeah. I mean, at least they got them consistent with it. But it's not the best, best thing in terms of u. I would definitely change that. Otherwise, it's cool. I mean, the plus, I don't really get it. What the benefits are. I will tackle this on a separate class about paywalls. But just a sneak peek here. I mean, there is data backup. Cool skins doesn't really make any difference within an app. Lock access. I mean, that's something really important. And I mean, if they care about privacy or security, the law should be included in the private and the standard app. For my in my opinion. That's pretty cool. That's perfect for plus plan. This one should be in the standard. Yeah, you can do this in the premium. Premium, good. Yeah. Maybe that's also nice. But I will definitely this one I would put in the standard edition. But otherwise, it looks quite cool. And as you can see here, the support, support group, that's perfect. I mean, something like this and beginning. And as you can see, it's the same style as I can see. More or less it's the same style. Okay, cool. That's also very important that you don't mix different art styles because you don't find anything proper. So keep your keep your style and branding is very important. Yeah, I mean, that's, that's awesome. That's very good here. Reuse are always good. Okay? Yes. In theory, it's article that you have already pre-made stuff you can vote on. It's very important to get them on board. So cool app, I would say, could have a UI overall. Some updates, especially they should implement their community. But otherwise looks good. And all, I would really changed the pattern here. It looks just strange. I mean, it's the same. This element is really much the same as here, but you can tap urine here. It's just information that's that's just range here. 9. Health: Zero: Okay, So CRO long charity fasting app. It's an app for intermediate fasting. So you eat less often. That's intermediate fasting if you don't know that 0 is longer or that's quite long in the game. I think several rebranding. So we can see that it's really beautiful. It looks very, very nice. Awesome. So split-screen in the beginning, That's cool. Branding, fasting made simple if a slogan, perfect login screen. Here as well. Then you have a questionnaire. Questionnaire, questionnaire. Okay, prompt run the vacations, and then the dimension and tenure alerting the app. What I really like is that they have other sign-in options, because this app is on Android and on iOS, I think they have both. Looks also professional. Tos terms of users, in terms of services or terms of usage, privacy policy, perfect. This one is should or screen captured with an Apple iPhone or iOS. So it makes sense to use the primary login. I mean, Ninety-nine percent of all iOS users will just sign-in with Apple. So that's perfect. That's really good. Also with Fick's law, I mean, there are other sign-in options. You don't show all of them right now in the screen, you want to reduce it. As I said, ninety-nine percent of all iOS users will just be able to click here so they don't have to scan the whole screen. They have just make one decision, Apple or non-Apple. And that's quite easy here. Login screen perfect. Also that they have made the button passive. As soon as you type in something that's a valid email, it will get active. Very good that the user has direct response. Also that they take immediately the accounting information. So yeah, the guy is called Alexander who was who was locked in then as more questionnaire if you are new and as well, I mean, we can see the difference from such buttons here to those buttons here. I mean, that isn't just the same ease of doing it on. It's much, much easier. You have icons. You can clearly distinguish between the button background. That's perfect. Perfect. And this little guy here, It's also good. Okay, I almost forgot. There isn't contextualized prompts for there is here. Awesome, really good in formal. I think that isn't even straight at something like this here. Perfect. I mean, who can say no to this guy? But what's strange is, is that the brand color is orange. Little bit reddish. But yeah, I mean, that's the brand color, but we can see, yeah, This isn't really good with continuous, with the orange. It's almost red. It's like, Do you want to continue to delete your account, something like this? Maybe it will be better if the distinguished between UI elements and branding. But yeah, otherwise, brilliantly made. Also that they say Why. I mean, I don't know if you can see it here, but 0 users are 26% more likely to build a healthy fasting habit when they enable notifications. I mean, that's perfect. That's exactly such a gem we are looking for. That's really good. I mean, it isn't just our grant does notifications. Now it's really hey, look, if you do enable the MFA Kagan's, it's good for you. I mean, you are downloading the app and you will be paying for that hopefully. And then you will take, have much better benefit if you're doing it. So that's perfect, Really, really good here. Then advocation prompt appears. So each time you have to contextualize it. So that means you asked for it. You're telling why you need the permission and not just opening the splash screen. And then there is this question. That's another really good. Then it's science-based. That's always good. Some kind of social proof. Here's all the experts. And we will see it later in a different class that 0 is really the champion in social proof. If when you are fasting, you see how many people are fencing right now, we feel together. So you have this community fought behind it. So for instance, you fast for 18 hours, you see other people's or fasting as well. So maybe other people are hungry as well. So that's a little bit more, easier or easier for you to fast. That's quite cool. Icons, easy to distinguish. Then there is the animation that shows a little bit about the app. That's it. So really cool. Quick onboarding. What about the app is small questionnaire that they can, that they can fit up to you through your needs. But what I'm missing here is when the showcase that little bit, I mean, it's easy and all that. But maybe one screen would be enough. Because as you know, there are several onboarding tactics or strategies, progressive disclosure. So you are within the app. There are hints like this here. Or the app or the onboarding is more of a motivational, or the app is more transactional or benefit oriented. So those three, but I wouldn't do it that you completely miss one of those three. I mean, if you're doing it, motivation based on something like this here, I would always make another third one or second one. As you can see here. Fabulous was really, really motivating. But they also had this progressive disclosure within the epsilon. So you can have, are really motivating onboarding or an onboarding that has a focus on motivation. But a small percentage should also be about, okay, how do we use this app? I mean, if, even if it's only one screen, but it's very important that you don't miss this. 10. Health: 7Mind: Okay, so the next app is called Seven mind. And as you can see, it's a meditation app, self-improvement app. But we can clearly see it's bootstrapped or at least a small company. There are a few UI elements. And so it's very pure here. And we can see that those elements here. So let's hear. The whole stuff here is as in the app. So actually they have just changed the content within the app and disabled the navigation bar at the bottom. So my tip is, I wouldn't do that at all. I mean, you can do it if the onboarding isn't that important thing within the app. But it doesn't really look good. I mean, we can see it. It's like a male or something like this. I mean, it's completely different story than for instance, something like this here. I mean, that's, that's beautiful, right? Something like this here as well. In terms of few eye level or user experience level. Those are nine of nine or ten. And here it's about 234. And so it isn't really that awesome. So it's a good example to see how things can be a little bit on the lower spectrum here, but can be as effective for sure. So what's the what's the reason for this onboarding? As you can see, we have login. Login if you go with email, Facebook, that's quite outdated, in my opinion. I would rather do with Gmail, um, because I think this app is a React native app. So it can be quite easy distributed to the Play Store, Android Play Store, because I will definitely add Google mail if it's available for Android. Otherwise, it's okay. But yeah, I mean for screens or one screen for login, if you do it with Apple than password, okay. Then you can activate it. And I didn't get it in beginning afforded purchase the app, but it's a subscription. So it's good that they ask about the tenant vacation, but just be upfront and tell them it's an education. Actuates, reminders, reminders, seven minders. That's confusing. I would be upfront with it. Good Is that you or data people included know now because we don't want that the user blocks not vacations. Because unblocking the need to go within the operating system settings and then unlock it. It's not that easy once they block your notifications. So it's very important that you always put a naught. Now an opt out or close element to this question, very, very important. The same applies to the paywall. Then. Good. Here. Get the paywall is pretty standard. But that's okay. And hear about these question mark. That's the same all onboarding. I wouldn't really do it, but we can see it's within the app. But I mean, they should have been. That's not the truth. Being the onboarding, onboarding should be really precise, easy to understand. And if it's too difficult, then the developers or the company behind it should work on it, that it isn't that kind of a big deal here. So the user, it should be really easy for the user. I mean, that's an onboarding. He doesn't know the app. He doesn't need an instruction on how to do the onboarding. Onboarding is how to do the app. So you don't need to, you know, hopefully you get it. So that that's, that's, that's really not good here. Otherwise, it's okay. But I mean, the onboarding for right now is login notification. I mean, as you can see here, login, then notifications. Paywall. Nothing about functionality or motivation. That's not really good here. That's really not good. I would rather I mean, the notifications aren't crucial a minute isn't a to-do list. For instance, on Evernote to the to-do list that you can live without the reminders, then I would rather do something like this. Here are pop-up, which pop-ups within the app each seven days, for instance. Something like this. So you can reduce the onboarding with two sheets because it isn't crucial. For log n. Again, Ninety-nine percent will sign in with Apple. So that's no big deal here. Authorize it. It's quite good, but I would add some functionality to it. So at least one screen. Tell how that works, etc. So for instance, the meditations, where are they? I think they are. They're at least then progressive disclosure. So you gave a small hint. So the user is within the screen, then you make a small hint here. Type here. For collections, all mutations. That's quite easy. That's settings, account whatsoever. 11. Health: Yazio: Okay, so our next app is called yo-yo or Yaso. And it's an integration effort can lose weight, built muscles, or maintain weight. And as you can see, it's all about food here. And I really liked this first green. It indicates this quite well. I can, it's an apple. So very good. And you can see it just from the questions here. Hicks law perfectly applied. You can login if you have an account. So you can skip the whole steps here. But if you don't have an account yet, you could just jump into the app. That's quite cool. So you don't need to click No, we're something like this. You can just start with answering those questions. Really cool. Also, I like that they have some kind of a progress bar at the top. Question one of six till six. Actually do answer all those questions to get a plan at the end. And this plan will then be built into the app. So this whole on-boarding is to get a plan to set you up to, to anchor your u then the subscription. So you know, there's subscription. So those are the goals of this onboarding. So about the questionnaire here, very good mate, you can switch between kilograms and pounds, as well as centimeters and feet and inches. Very, very good. I'm even better and I think they have tight is that by default, you check the time stones the users are in it. For instance, for the United States, you would then choose pounds. And actually for everything, arrest the world, which does take kilograms. You get the point here. So you apply it accordingly to the time zone. Yeah, perfect. Very good. Normal buttons. Buttons are also distinguishable. As we have in previous examples. Then about the gender, I know it kinda tricky topic here. But maybe I fought the beginning. Hey, why they haven't any non-binary gender option. I mean, it's a topic right now and that's for sure. But for such an app, it's kind of difficult. As I said, all those questions are for this plan here, and you need to calculate the maximum consume calories. So it's just about calculating daily calories. And we are built like this, so we have different parties or how to say we burn at the different burn rate. Let's say like this. So they need a binary thing. Maybe they could have implemented Something like I'm more feeling like or tower towards for instance. And that could be an option. So a third thing, as I said, I'm more like maybe maybe that could be cool. Yes. Good, good here. Late illusion of labor. I mean, it doesn't take that long for the app that's just artificially stretched. But the user and appreciates the results even more that it gets in the next screen. So perfect. It automatically. So the user need to do anything really, really good here. It also fix those points automatically. Some really cool music user experience. What's don't like is this, this thing here at the bottom. And actually, what should I do here? Am I supposed to plug in? Is it for backup? Is it for a subscription? And as soon as I see something like this, I'm already like our kids subscription and perfect. It's for a subscription. It's really also the aversion, Aversion loss or the investment loop. You don't want to lose anything here because you already have entered all those things here. And can you remember you had this before? Or if this here, enter your email to save your progress. And actually, it's exactly same thing as you can see here. Just if the difference that you don't have to enter your e-mail, you have just to log in to save your progress for the questionnaire you have just done. I've not really a fan of it, but I mean, you can skip it. As you can see here. Now, really important. I'm also not a fan of such how to say it. Skinny EPS mean you can do almost nothing. Calorie counter. Wow. My Fitness Pal has it for free and much, much more stuff. So I'm not really a fan when you can and you can do nothing actually. I mean, I have an app for myself, my own app. And we're really transparent with the fact that it's a subscription app. But you have a demo version and then the user knows it. This demo version is, isn't a full, it doesn't suppose for, for fully functioning, it shouldn't be that you can use it. Normally. It's a demonstration and sometimes it's sold or those apps are sold like okay, you can use, you can work with it if the standard version, but surely you're downloading the app, I think for intermediate fasting or whatever. So that's the point where a lot of people then are like, if I had knew this, I didn't download the app. So that isn't the best thing in my opinion. To have such a ratio. I also would have been the background. It's better if, if it's a little bit more dark that you can distinguish between this in front and this in the background. That's really, really good. I mean, that's the prompt for identification, but that you also see when will be the date where you will reach your goal? That's pretty cool. I have to admit it's pretty, pretty cool. And it's something similar. We also saw within fabless. You see a future, I'm calling from 2022. The cost today is an important day for us to firstly appraisal 292021. Screen captured was one year before April. I'm 22. That's really powerful to get a visit from your future self. Really cool hours that it's showcased here. Don't like is that I mean, you just get into the app and you don't really know what, you know what it's about, but you don't know how to use it? No. Not all functionalities or at least no functionality got introduced. Questionnaire, questionnaire. It's about nutrition, losing, gaining weight. Then the plan notifications. And here is a preview. But actually you don't know how to, how to use that. So I would at least include one screen or do progressive disclosure. But I wouldn't do nothing. That's very important. But otherwise, cool onboarding. Really cool, small, neat and quite fast here. 12. Health: Wakeout: So this app is the next step. It's to stay fit at home or trust to move yourself a little bit. And as you can see, it's really for not staying too much. For instance, move a little bit. And you don't need a blockchain more fitness, for instance. You can do it easily. Do it at home, even on your bed. But what I'm missing here is some slogan that captures the whole value the app provides. That isn't so good. Otherwise it's cool. Very minimalistic. Clear structure here, Image, Image, Text, button, that's perfect. I kinda like this italicized font here. It's suggesting to go forward. Quite progressive. But yeah, I mean, it isn't the norm. Not the standard. Looks good. I guess. So that's that isn't too bad. I would add a progress bar. I mean, they didn't know how many steps are left. Normally a good thing. I'm here, It's also good here. We could have add more logging options, but it's an app that's just for iOS. So actually that's quite good. I mean, if you have an iPhone or you are on the iOS platform, you need to have that blogging. That's practical and really, really good for iOS people here. Now, the thing I don't really like is the paywall, also with the same style we had previously. It's not really a button. I wouldn't do that. Plus, you cannot skip the paywall and that's really, really bad. As I mentioned, as I've mentioned previously, this, this paywall. The only reason you have it here is just to anchor the price for a user that the user knows, Okay? This app isn't for free. So it does cost money. And they know the range. So for instance, it's 40 bucks a month and it isn't bucks a month or 33 bucks a year. So you know how expensive it will get more or less. That's the only thing. It's just about signaling. It isn't the reason that 9% will actually buy it. That's a lot smaller minority here. You can think of the 1020. Maybe, maybe 40 per cent will buy something upfront. But actually they don't know the app yet. So the, the chance to have new subscriptions if the onboarding is very, very small. So keep that in mind and include the escape button or something that they can skip or cancel it. That's quite nice here. Reassuring. And very, very good are exactly. And here it's very important that when you trigger a sale, when you initiate a sale point, that the user had its aha moment, that he had some kind of a good experience using your app. That's the best thing. Uses step exactly for the reason he downloads it. So the whole value proposition gets used. The user has a good user experience. And then you can trigger something. It's the same. For reviews in Play Store, an app store. Just do it after some aha moment, for instance, very, very important. And also here, That's awesome. I mean, that's kinda fun social proof. If apple does this, that, that's quite good for an app that's perfect. Yeah, Also the question, that's always good, I would recommend that you have life support or a live chat. Otherwise, when you are doing a male and you can skip the row here, I mean, you have to subscribe or not subscribe. The chances are high that they will delete the app because they have a need. I mean, somehow they wanted to the app to do something for them. They will maybe then just look for another app. I mean, that's that business. It's really crowded. So if you're doing something like this, That's perfect. But then I would go for a live chat. I mean, there are many employees you can hire or companies who then can fulfill this 24-seven needs actually. Yeah, that's that's pretty good. All those icons. But what I don't like is that sometimes there is a treaty animation of it like this and here, and also on the first screen. Then there is a flat style like here. And the like, the style much more. But you should streamline the branding stuff. Not that there are multiple assets. Otherwise, contextualized notifications. That's good, but even better would be what we saw before. Where was it? I think it was here exactly 0 users or twenty-six percent more likely to build a healthy fasting habits. So that's perfect. If you can do it with numbers, that's even better. I mean, it's just has a better impression on the user. But yeah, contextualized, perfect. Here, I will just name it later. Now for instance, don't allow also for the user. Not really good. Then he just knows, okay, it's done. I don't need to do it. Otherwise. Really, really good. Also here are like that. You already have a feed. You can watch it. I mean, that's just one minute I guess. One minute active break. Oh, no. Okay. It's it's it's an exercise that takes one minute. But as you can see, I mean, it's, it's very easy. You could just watch it. You have your first impression. And they would then recommend after the user has seen such a videoclip, that then the paywall appears in form with a bottom sheet, for instance. And if you don't know what the bottom sheet is, bottom sheets are those here? This stuff? And then you prompt the user. Plus you can ask for a review. That also great thing here that's asked for growth hacking. To share it with your friends on Twitter, on Instagram. Really, really good. That's a good, good landing page here. 13. Health: Biloba: K. So biloba, the next step, it's quite short here. And if you don't know what the pediatrics is, I didn't know it as well. I'm unknown non-native English speaker. And so surely hearing, I mean, that's the doctor for kids or for younger adults, but mostly for kids. If this app is for normal customers, like you and me, and as I saw it is I mean, somewhere. I think I have made some research. But yeah, I mean, it's it's for normal people like you and me. I wouldn't use any technical terms like this. Or at least I would then know that that isn't really good. I really would change this technical term to a more popular ones so that people know exactly what it is. And plus this login, I mean, that's really powerful. For the first impressions, I would always recommend putting an icon, putting an icon like this or here, then a slogan that the user really knows. This app does this. It's also really powerful for branding. The users link your app with this, need, the slope and solved for instance, otherwise. Good login stuff here with phone number Apple, I guess it's only for iOS. That's why we don't have any Gmail account here. It's pretty standard here. That's also good. Didn't get the code, send it again. But I would recommend to allow to change the phone number. I mean, maybe you didn't type it incorrectly. Plus I would type the phone number and you send the code to please enter the SMS code, you just send you two and then repeat this phone number. Because you have to imagine if a user types the wrong number, then he's waiting for the second. And then it's like, Hey, where is my number? Is my code. Then he cannot go back as you can see it here. Then I have to delete the whole app, reinstall it. That's not so good to have it. To have an undo button or go back button. Plus show the phone, you send the code. That's a report. That answer. Good. Perfect. Yes, that's also good. Very good. I mean, it doesn't indication prompt. It's always the same, right? That's really, really good. I mean, they personalize it. They are telling you when the guys are available, the team. Maybe you type it. You add something like shown in your local time zone. Maybe some body from the west coast or east coast doesn't know which time zone it is. Just to be really sure. That's also good waiting time. Yeah. I mean, that's, that's pretty cool. Actually. You can see the call to action button is dominant. That's, that's quite a good thing here. Yeah, I mean, they're just a small thing here. Technical term. Then this small hex here, otherwise, very good. 14. Health: Kwit: Okay, the next app is really interesting. It's quit. It's a smoke, or it's an app to quit smoking. I really liked the approach here. The first thing, you have to split screen and then positive reinforcement screen here. I mean, you didn't do anything right now, but I mean, it's something really good because you're feeling already, so, oh, wow, cool. That's great app. I mean, he wants to quit smoking. That's heavy enough. You are going to download, you're going to search for an app, found it in ten. Even if it's just a five-minute for the search, you are already feeling quite positive about the app. So that's a very good anchor for the user experience. So you have to imagine the user experience is really high and really low. That's a great screen for this. And this can be applied to each of those things. Let's do stuff like this here. Could all ready be very, very good. I mean, after you have agreed to the contract, you remember, we have accepted our contract with ourselves. We could be really happy about this. But there are multiple other sessions. We up exactly like here. Yeah, I mean, you such positive reinforcement are very, very powerful. And I mean the app didn't do much. That's very cool. So the user is already quite hyped right now. Then. I miss such as screen in the medical space quite a lot. I mean, the functionalities aren't really shown most of the apps. And even if it's just one screen That's perfect like we have right now here. And it isn't a paywall screen. That's the difference. Payroll screen. That's another feeling for user. I mean, we're just showing the staff to lure him into paying stuff. That should be the case. I mean, we just want to have him a good feeling. Show what the app does it then after onboarding. I mean, if the app is extraordinarily expensive, then you should mention it. But yeah, it's, it's normal prices is here, but 60 bucks a year. So that's okay. Yeah, I mean, I also liked the stuff they're writing here, positive reinforcement or guilt free approach values and reinforces your motivation. And that can be seen only with the onboarding. That's already very, very good gamification. You can see that those have knowledge about the stuff. That's also quite cool. What should we call you with this? Just like we saw here, new firstname, your family name. It's also a little bit cool, playful. The same if the icon here, you also have a progress bar, you can go back. So pretty cool up. And as you can see here, we have the wheel down below as it should be. The same lift this right? And as you can see, where is it? That's pretty good. With just the navigation bar on top of it. Then you can click now or continuum. Our navigation bar is here on navigation button. It's pretty pretty cool in my opinion. Yeah, I mean, that's that's an old story, right? I mean, to calculate how much money they use saves on cigarettes. It's also a great starting point for the price of the app. I mean, if you can save adenoma 200 year, what is $60 in comparison to those 200? That's a great and I wouldn't say trick. But the comparison for sure here as well, the greater fixed law, reduce the complexity. The user has to decide two options here. Here as well. Your journey has just begun, so it's a really cool onboarding and have to meet really good with this login. Az login. That's very good. Answer, good. Maybe you can just click on activate and fix them. They will be in the bedroom. That's also good. But you can close it. And surely it's very important that you can't lose it or skip it. Yeah, authorize. Really good. I mean, you can go with our premium. Very, very good. Maybe some progressive disclosure wouldn't be too bad. But so far, the app is, yeah, that's very good onboarding. 15. Mobility: Overview with Dott: Okay, so let's check all mobility apps here. And as you can see, we have multiple options here. That's dots. They'll take the mapper way. Which one is this? Third way bird line here too. Okay, perfect. And what they can see is that those onboarding are very, very small. I mean, they have about five screens and health apps have much, much, much more. In general. I mean, if it, if I'm comparing it, such mobility apps have around five screens and the end, mobile health apps head around 15 to 20. Why is that like this? I mean, mobility apps just needs to be really, really fast. I mean, you are standing in front of a scooter and you just want to grab one. It should be much, much faster, faster. You don't need an education on it. You don't want to have any motivation. It should be just log N payment and then you go to this industry is a little bit easier to cover here. What you can see stepped down. As oftentimes it's worth the phone. And because you just don't need to have to switch to another app, for instance, it's very easy. Sometimes. It's mostly the reason you can also skip the email address stuff, then you're good. That's very good. So that's about the speed of the workflow here. But wasn't, what isn't really good. That's from dot and dot is normally a blue brand. And I fought in the beginning it would be bird. The same with with I mean, we have here the brand colors, but it's a completely new setup here. Also. But that's not the topic. But you should really look at your branding or lines with your onboarding. That's so important. So important? Yes. Otherwise really basic that that's quite good here. Yes. And what we see here, what is really good, as they are saying to which phone number they have sent verification code. And this one, we hadn't with this one. So that's very important that you see, okay, which which phone number? Plus you can change the phone number. So that's perfect as they are doing it right now. 16. Mobility: CityMapper: Okay, so the next step is city mapper. And what we can see directly, and it's really colorful and has quite cool impact. And its debt popular to fill it like this or to fill it full width. But I kinda like it. And it means the Impressionists really good. And it has a completely different impact on the user. And I like it so far. So normally it's just white more or less. But I laugh if you really like here, for instance, if you play with colors and fill the space, I mean, that's cool. But I personally love such things like here or here. So really use this space, you have to make it as immersive as possible. I mean, that's pretty cool that those phones have this big screen to phone ratio. Used to screen for your advantage. Yeah, I mean, that's pretty cool. Also, you'll have much more surface for your branding style, branding color. The user recognizes the brand much faster. That's good, That's perfect. Especially for scooter rental stuff like bird, lime. Why? It's so important that you see them, you know them, because you're much more likely to subscribe if you know, are key. In Barcelona, Madrid. Whatever. I see them all the time. When I'm going to Spain. I think I should download this app. That's quite helpful for an app. Yeah, the rise. Cool. I can then the slogan, the name, a small image. So perfect. That's really good. Loadings with, I mean, we can do the same stuff as we had here. Was it needs to click Next lactase here, for instance. I mean, it could automatically load the city here. That's the same. What Shazam is doing. That would be an option here, but it isn't that bad. Welcome to Paris. That's quite cool. If the bucket. Yeah, good Three, Nice. Yeah. I mean, that's contextualized, that's good. And there is a skipping button. We saw better options or better user experiences for content. Make sure like Jason's. Don't really get this small icon here. I wouldn't do that. I think that's the, the mascot here. But I'm not really liking. Otherwise, really, really easy, really fast. I mean, you don't even have to sign in login. That's perfect. Yeah. That's it. Takeaway for this. Use your surface to your brand color. Make it as easy as possible, as fast as possible. And maybe add some progressive disclosure here so that you add some hints like here. For instance, because, I mean not authorized user could get lost for the first time. 17. Mobility: Dott: Okay, Next one is blah, blah, right? With weight. And actually, I'm quite confused because I know both of them. I have used both of them, but I didn't know that they merged question mark. So that's that's confusing. I mean, if you were I mean, the branding shortly from voice. But on the other screen, It's a little bit different. So do the branding aligned the stream flow so that it really looks like one app debts are important. That's more or less confusing to brands, to icons, and then two different styles. The good thing here then for why you if the numbers, okay, that's cool. I mean, I would have different place holders. I mean, that is in the real number. That is not possible. If you click here, it should be. For instance, a search field for, for, for, for myself, for instance, Switzerland. You type in. Then there's a small selection. If it just needs to know, for instance, for Switzerland plus 41. And maybe some, someone doesn't know that stuff. If you want to have local things, if you have a low international app, then make a search field here available. As soon as someone clicks here. A search field here pops up. You can search for country codes. Then our insurance is the phone number. That's good. But what isn't circled is that we cannot redo or change the phone number. I mean, we see it that it's got sense to this number. That's perfect. But what changed it? Because yeah, I have previously mentioned it again. That may be I mean, if you see it right now, I misspell it. It should be 8786. You don't have any possibility to do that? Yeah. I mean, compared to the other onboarding, This one is quite long. Activate this device. I don't know if that's really necessary, to be honest, that's quite unnecessary. Just just make it in within the app. That's much better. I mean, if, if we compare bird versus weight, I mean, just three screens, That's it. Pretty easy. So really not that that's quite unnecessary. Yeah, that's not necessary. That's perfect. Help us help the I mean, at the end for you, I mean, you cannot book and stuff if you don't have any location enabled, I guess. Notifications not really necessary, but that's quite the bad prompt. I mean, you have always to think, okay, what's in for the user? The app is serving. For a user, not for your business or whatever. This is. Not really good. Perfect. Maybe later continue. Yes, that's good. Then a quick carousel. For a function of k, That's good. I kinda like this, that's pretty easy. You can also skip it. That's perfect. How to start, how to write. Good, Park is rules. And that's perfect. That's really good. I wouldn't be able to be yeah. That should be here as well, I guess. For each mobile Kip. Who rents. Good. Yeah, perfect. It's quite straightforward. 18. Mobility: Bird: Okay, So Burt and to be honest, that's almost the best onboarding for mobility app. Besides that, they could have included something like this. So I'm very, very quick onboarding about the functionalities, but that's perfect. I mean, either you have Apple if you are on iOS or you have Google if you're on Android. So perfect. If you don't have it. Email takes law. I mean, the focus is clearly on those things. Bird, maybe a small Logan. But I guess we know all. While you have downloaded the app, the first place, it's quite quiet, very, very easy. Minimalistic. Log in and scan this spotlight is quite obvious. Maybe they could have some small hint, hey, tap here to set up a ride. I mean, it's also a prompt. Would be better if it's, if it's for this here. It's quite easy. Let's do directly line here. Very, very similar. But they are just excluding Google. I like this option better because, I mean, if it's on iOS and it is an iOS, you can think of the ninety-nine percent of all Apple users will just sign it with Apple, and the rest will just use Google or e-mail. So that's a little bit better here. I also like some animations, videos behind it. Else what else? Otherwise quiet similar. Experience, more or less the same. Yeah, exactly. Something like this here. Start a group right? Or start to right. So that, that's perfect and also scan to write. So I like the experience from Lima little bit better. 19. Privacy: Dashlane: Okay, So dashed line, that's a password manager, like less paths or one password. And as you can see, privacy is really, really important or security in general. And the first thing we see is the splash screen. I would recommend doing a slogan or adding a slogan. Just being present. You use this brain that they can memorize or connect dash line with the slogan, that's much better. Cool that they filled the hole area to use it for the brand color as you can see, this bluish here, darker, green bluish. Also, if in the e-mail, that's quite good. But here it should be the same. Yeah. Okay, cool, cool. First screen and now the first crack first question. So it's functionality based thing or no benefit. Benefit. That's pretty cool. They are using Apple. Apple is known for privacy stuff recently, but nevertheless, Apple has a good reputation. That's cool. Then they are showing what they actually do. So maybe they sentence could be here in white. And then some other stuff additionally. But the most important thing is, I guess it's for password. It's your store for password. If everything else is really needed. Either no. Yeah. Okay. That's good. Yes. I'm thinking if we could make the login better, more neat, maybe just directly here. I mean, that there is a question of oh, actually, I would I would keep it. That that's that's good. I mean, at the end it's one screen and only this thing is different. But I would shrink it a little bit. I will delete this one and this one and incorporated in one of those three curves cells. We have the onboarding including creating an account. Here are a few people do not really know that if you lose this master password, everything is gone. And they're all crypto wallets or are playing a goods, or have normally a very good app. For instance, large and MetaMask, phantom. Those wallets are very good and they handle it quite well. So for instance, here, put a note and tell the user, Hey, look, if you lose this master password, everything is gone. So please do not lose it. I mean, here it's just for security. For your security, what what does it mean? Right? So one important note, plus, I would advise the people that they should write it down in a secure place and be alone so nobody can check it, watch it, copy or film it for instance. So it's very important. But otherwise it's cool. It a little bit with humor. I mean, those screens are the same. This line and this line. So that's good. But I would definitely make your notice. I mean, you have to go you have to think of the worst-case scenario all the time. And that's quite bad. If you get support emails, you could have solved it with just a better UX. Be precise, be transparent, and tell the users the master password is. Otherwise really cool. Also here, McDade, dashed line, fast and easy. That's a great contextual prompt. It's very good. Also how it works. Very good. I didn't know if the three needed. I mean, you could incorporated somewhere here except or agree to the terms of services. I would definitely skipped I am definitely skip this year that the breach stuff that could be totally additional within the app. So for instance, if you have here, I'll read one. Like if you have update within iOS. But I wouldn't do it in the on-boarding. Isn't really crucial. Yes, that's good. I mean, you can then save so many screens, 12345678, I mean, AIDS-free and just for dark webs breach scan. So I wouldn't do that at all. It should be optional. Otherwise, really good. I mean, not vacations. We get we didn't get it. That should be definitely contextualized. Yeah, That isn't that good. No. Important to contextualize and modifications that you to know. Why do I need to grant permissions and be able to get notifications from this Larry app. Otherwise, I mean, I would be completely lost on this app. Would be cool if they would advise you about what it is here, Walt, I guess, storage role passwords. But maybe you have an education section or an About section. You can learn more. I think that's quite important. And I'm quite surprised they don't have much more educational stuff here. I mean, it's pretty much just for setup and telling the user what the app can. But I think so many people don't really know how important data security is. And you have a cool tool as it looks like here. But I guess so many people won't really use the tool properly. So dashed line should upgrade, upgrade, occasional port. They should better remove all those data breach stuff here and replace it if educational stuff, if needed. But I would I would replace the data breach stuff, put it into the settings, plus would make a hint for the settings for this data breach. For, for educational stuff too. You can have this aha moment as fast as possible. And as you can see, there isn't any paywall. That's quite good here. 20. Lifestyle: PictureThis: Picture this, That's a botanical app you can capture. You were planned to have on your balcony or in your garden, and it auto diagnosis problems with it. Later on you have a so-called my garden with your plants in it. So you have full control of them. So that's the app. Or they're really like, is that the branding is aligned. We can see it. The local policy within the slogan. Multiple plants throughout. The onboarding. Onboarding is mainly for the benefits. The app pass the paywall. So about sales. Quick demonstration of that plus paywall. Again, it isn't really about motivation. Function based here. In terms of user interface. I like it quite a lot. It's very minimalistic, but it's, it's encourages you to download that or try out and play with it a minute. It's really playful if you want to experience that. Especially if those pictures, I mean, that's completely something different than we have here, for instance. I mean, it's just not sure. It's also cool if you half-life, which was like here or you made it stuff. That's very, very engaging. Or where is it? I think it was very, very beginning. Something like this. I mean, that's, that's not the same and it's for meditation, so they could have done it. Likewise. For instance, with people from Bali or both, or from any other place That's quite nice to meditate. So you can do it. I think it's important that if it's suitable, you really go for it. Yeah, that's our important. Branding is cool. It encourages you to download the app, or at least, I mean, if you have downloaded it already and you are doing the onboarding, and then you go further, continue, click Continue. Yeah, I mean, that's definitely something we can see here. Great user experience. It's an overwhelming and also quiet. I found quite interesting was this thing here. You're free. Seven-day premium hasn't been claimed yet. Tapped to claim. Yeah. I mean, that's that's a cool sentence to phrase it. I haven't seen it so far like this, but I like it. Otherwise, the squeeze is really messy. So many informations, but it isn't onboarding stuff. So many informations on it. But in terms of onboarding, I would count those tense greens and the rest is pretty much within the main board. But yeah, you have to really look for great visuals that it's so important. And so many people don't get it. Great visuals, great marketing material, compare or matched with a solid, well-functioning app is so important. 21. Outro: Hi there. Thanks so much, making it to the end of this class. I hope I could bring some value in some way. And you learn a ton about onboarding process, what screens about elements and best practices. So the goal of this class was, no. What's a good onboarding? Identify the most common New Analytics elements. Identify the basic principles, laws, and biases. No different concepts and patterns, best practices of UI and UX growth hacking. So I think, you know right now What's a good onboarding and actually with best practices from several industries. So that was my whole goal to see really the difference between industries that you can play with it, that you see the patterns, because normally you don't really see the patterns. You see an app in App Store and it just doing well. And you have to break it into its separate or distinctive elements. And I hope that you have gained this special view when you are viewing an app in the App Store right now or in the future, then you can see those elements, the things that this app is to indifferently. And yeah, thanks so much and see you in the next class. Bye.