TikTok Masterclass: How To Grow with Short Form Video | Peter BVCCO | Skillshare
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TikTok Masterclass: How To Grow with Short Form Video

teacher avatar Peter BVCCO, Video Content Strategist

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      1:58

    • 2.

      The Foundation of Short Form Content

      2:16

    • 3.

      Be An Expert or The Master

      2:26

    • 4.

      Do Your Research

      2:20

    • 5.

      3 Types Of Short Form Content

      2:39

    • 6.

      An Interest-based Algorithm

      2:41

    • 7.

      Analyzing My Most Viral Content

      1:30

    • 8.

      Conclusion

      2:22

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About This Class

So you want to be a content creator on short form video platforms like TikTok, Instagram Reels, or even YouTube Shorts but you have no idea where to start? And NO you do not need to follow trends or do a dance to go viral.

In this class you will learn what makes short form video content go viral and how you can apply these content strategies to your very own pieces of content on TikTok, Reels, or Shorts.

You will learn the strategies involving:

  • learning the foundations of short for video content
  • knowing the three main types of short form content
  • viewing a thorough breakdown of my MOST viral short form content
  • better understanding of the TikTok, Reels, and Shorts algorithm 

Who is this class for?

You are either trying to be the next viral sensation social influencer, a business trying to understand the new rise of short form video, or just want to start posting (strategically)! 

This class is for those who have a basic understanding of TikTok, Reels, or Shorts but are too afraid to start. You know the ins-and-outs of content creation but have been hesitant on uploading your very first piece of content because you think it'll flop. 

After gaining the knowledge and applying it to your very own content strategy, you will have the confidence to start growing on ANY short form video platform.

Meet Your Teacher

Teacher Profile Image

Peter BVCCO

Video Content Strategist

Teacher

Hi there! My name is Peter and I have been making online content and videos since I was young. I am currently a full time content creator and want to share my expertise with you. I have had several years of experience in creating online content for not only my personal brand but for professional companies and organizations to meet their video needs.

I am extremely passionate about videos and storytelling. I want to inspire other like-minded individuals to push and grow themselves as a creative in whatever their endeavors may be!

I'm all about being great and focusing on your strengths. Don't settle for average because you CAN'T win with just average. 

In my classes I will condens... See full profile

Level: Intermediate

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Transcripts

1. Introduction : Finally, I want to start building your own audience, building your own personal brand, or maybe your own business. One of the best ways to do that is through social media, specifically on TikTok in San rails and even YouTube shorts. But in a noisy digital world, it is getting very saturated. Which is why in this class, I'm going to show you exactly how you approach posting on the short form of media content and what is the best marketing strategy. So you can have content that is catered towards your right audience, as well as building your own personal brand. This class is for those who know how to post short-form content, but are still questioning and concerned about what is the actual right approach when it comes to posting on any of these platforms, you will learn what makes a successful piece of short-form content. What makes something go viral? And how can you also do the same for your very own content? My name is Peter and I have been creating online digital content for almost ten years now. I've worked for huge influencers, getting over 10 million views on all my pieces of content that I have made for these influencers, as well as built up my own personal brands. I broke the habit as well as at BBC. See, oh, I will show you exactly how I would approach this, especially if I was just starting from scratch when it comes to creating content, it is pretty much all of the exact same strategies and tactics, except for one thing. When it comes to short-form content. All the marketing and all the content strategy is now condensed. Everything is much more in your face, a lot quicker and you have to know exactly who it is you're talking to you while you're talking to these people who actually cares that you should be watching this content. So let's jump into what you need to know. 2. The Foundation of Short Form Content: So to be successful in understanding this class is that I would assume that you know how to edit your basic short-form content, TikTok, real YouTube shorts, whether that is through cap cut, Adobe Premiere Pro, or any sort of editing format. What you need to understand is offshore from content is filmed in nine by 16. We're talking ten ADP by 1920, when people think of all one of these platforms you're like, Okay, I need to make a YouTube short. Specifically for YouTube, I need to make a TikTok. Just for TikTok, I need to make an Instagram Reels just for Instagram and so forth and so forth. But the actual reality is, if it's good sure, from content, it should be an performed well on any platform. Short-form content. In this approach and methodology is platform agnostic. If it does well on YouTube, chances are it will do well on TikTok and vice versa. What does that mean for you as a expiring crater is that you only need to make one piece of short-form content. You can post that on all three platforms. You also need to know is when it comes through each one of these platforms, there might be a little tweaks when it comes to posting your content on these platforms. But for the most based, it is not so much, people are searching this up, like on Google or YouTube. It is much more of a interests based algorithm. Meaning if a person swipes and stays on a specific piece of content for, let's say 3 s longer. They're going to see, Hey, I was on sibling on this boxing content. I stayed a little bit long and watched all the way through until the end. Chances are, it's going to recommend me more of that content. Meaning short form content, is specifically based on interests based algorithms. So you have the opportunity to show up onto someone's For You page, homepage, whatever platform that you're on, and have that content be catered towards that person. And not just by searching, but by having certain metrics that we'll be talking about in the next portion. 3. Be An Expert or The Master: So we're going to lay out the entire niche that you want to talk about. Unless you are very entertaining or very educational, you want to figure out, what do you want to be an expert at? What do you want to be known for? And more importantly, how can you provide value to whoever is watching? Value is driven into three categories. One is being entertainment. Most people scroll on TikTok because they want to have an escape. So you make content that is, let's say e.g. humor. Let's say it is entertaining. Or maybe you're not that charismatic and entertaining. It's okay. The next category is education. What can I teach you? So you learn something. What can the viewer and get something away from sitting on my piece of content, listening to what I have to say. And last but not least, is a combination of both. How can you be both entertaining, funny, charismatic, different, and also learn something? It is essentially how can you talk about the one thing that you have so much passion and desire for. And you can talk about for hours and hours and hours on end. And that is probably what you should be making content for. Because if you make a channel, let's say on plants, but you're not really interested in plants. The chances of the longevity of that contract. Your mic is gonna be that interesting because you're not really into it. And it's not going to be that long lasting. You'll probably make it three or four TikToks and you're like, Okay, that's it. Versus if you're really passionate about, let's see, camera gear. And you could talk about forever and make 1,000 videos on it. I would place my bets on you talking about that topic narrowed down. One thing that you want to be known for, whether that is gardening, whether that is cooking. And then put your own personality and paste and spin to it. Putting together value and your entertainment and educating people on it. Now that is what you're going to be talking about. 4. Do Your Research: So now that you've narrowed down on Okay, I want to be an expert baker. So I'm gonna go on Instagram, TikTok, and YouTube. And I'm going to find the biggest baking and cooking channels out there. And I'm going to look at what type of content they are making. What is the viewpoint? What does this look like visually? And more importantly, what are they selling? I want you to take out a pen and paper and write down all the things that you like about this person's content. Write down what is it you don't like? And write down, how is it so engaging and entertaining? And what can I, as a viewer, take away from this for my own content? Look at the way that they're telling their story. Look at the first 5 s, look at their most popular YouTube shorts, TikTok, Instagram Reels. What makes it so popular? Is it really engaging in the first 3 s? Isn't something so peculiar? Do they say a word or ask a question? Take note, take lots of notes. What you wanna do is look at the value proposition. Hence is why we always talked about what is the content doing for you as the viewer? How are you being educated, getting value or maybe laughing or smiling or taking a little bit of escapism from this content, look at all their viral content. What is it that made it go viral? Wasn't the need to have a sense of, hey, I can share this to all my friends because this content was so relatable to me. This is definitely how I feel and I need to show my friend. That friend shows another friend, that friend she was ten other friends. The cycle goes on and on because the content itself is not only humorous and educational and provides value, it just feels like this content is me. Once you start examining the content that I have just outlined for you in that specific methodology. You will start to see content in a marketer's I. You will see that what are they selling? How can I sell the way that they selling? What do you like and what I don't like. 5. 3 Types Of Short Form Content: There are three ways of creating content on short form platforms. One of the most common ways of how you can stand out is by your storytelling capabilities. What I mean by that is, within the first 3 s, you are hooking in the viewer and giving them a reason to stick around, e.g. a. Day in my life builds a little curiosity. Here is my Dana life of a 27-year-old living as a full-time content creator. And that content itself is talking to other aspiring content creators or people who just wanted curious about, hey, what is it that a life and a full-time content later, what does that person actually do? Next is conversation. You will probably see a lot of these TikToks and reals and shorts where something on a very popular topic that is very relatable and is usually filmed in one session. Would say, hey, how's it going? Hey, I'm doing great. Here's a common question-and-answer. Here's something really funny. How much times have you always thought about something that is also a very common? Use, that humor and that type of style to be able to relate to your audience as well as it is a very common way. Because instead of you trying to look all cinematic, trying to have the best higher production. It's all about related ability. Having those little solo monologue dialogues that is very cut and paste. As long as you have something that is very relatable, chances are bad content can also touch the right audio. And one of the easiest ways, although itself is not the most longevity in terms of content, is having stitch and duets. This is in regards to TikTok, where you can take any sort of content that has gone viral and you can have your own little $0.02 on it. And here is one example of my own TikTok, but it has 200,000 views because I was able to stitch a TikTok that was going viral and having my own $0.02 on that, just having my own little output a little and behold, that TikTok got more than 200 eyeballs on it. So what makes short form content actually performed? Well? What are these algorithms actually looking for? You need to understand this one. You can really reduce the time and fluff that you have in your delivery of whatever that content that you're putting out. And two, you can actually figure out and pinpoint what works and what does not work on what your existing content is already doing or not doing. 6. An Interest-based Algorithm: So you want your average view duration on all of your content to be more than 300 per cent. Meaning there is a replay factor. People are watching your short form content again and again. And easy way to do that is having an limiting your content, your short-form content, to six to 7 s. The longer it is, your storytelling and engagement capabilities better beyond point. But if you're not too confident in the fact that someone's going to state from 0 s to 1 min, then you're much better off creating short, little consumable bite-size pieces of content that is anywhere from under 10 s, because the short int is, the chances are that you have an ability to have a replay factor. So the 300 per cent will eventually go down to 200 to 100% because the algorithms work where it's like, okay, this piece of content has 300 per cent average view duration, meaning people are watching it once and twice, maybe three times. It's going to start pushing out this content until that number goes down and down and down until it hits, let's say, 50 per cent viewer duration. And then it stops pushing that piece of content out. So the more replay value that piece of content has, the better chances of it going viral. And I know that through my own content and analyzing that for the pieces of content that have gone viral. This is where it gets a little complicated. Each one of these platforms does have a little tweak when it comes to the algorithm e.g. TikTok, you can post the TikTok and let's say instantly it will get maybe five years, ten views. But eventually, if you give it, let's say 72 h, it will get up to 300 views. And over time it can slowly build up momentum. Whereas on something like Instagram Reels, you post something and it's either a hit or miss. You can get ten views, 100 views. And occasionally you may get 10,000 views. But on the YouTube shorts algorithm, some videos can get, let's say ten views, but all of a sudden it hits a spike, it ramps up. And YouTube pushes the content all out and you get 1,000 views. And then you see your average duration goes down and down and down to where it only gets 50 per cent. And then the video just dies like that, which is why agriculture back to the importance of average viewer duration. You want it to be. You want somebody to watch not only once but twice. Think about that. How can you make the viewer watch this, that it was so good that I want to watch it again. 7. Analyzing My Most Viral Content: So now I'm going to break down two of my very own pieces of short-form content that went viral and show you exactly why burst is. I put my own anecdotal twist and I put a question, a very personal question about my upbringing and my own childhood. You know what's really sad growing up in an Asian immigrant household that you love your parents grew up as a kid, and hopefully you still do. And you see a little and behold, it was very relatable. I asked a question which build curiosity when the first 3 s, when someone comes across that piece of content and the brain naturally wants to find an answer to that. So I asked a question and then I followed up with the value proposition. This is the definition of gaslighting. You do something for you that you want. And then your parents, especially Vietnamese. The question, Hey, do you really want to do that? Why are you doing that? The second type of quanta is how it went viral is being able to stitch something, having a piece of content that is already viral, I put my own $0.02 and my own opinion on it. And since that clip was already going viral, having that clip be repurposed on my account and having my own voice on it. I was able to take a little spin off of that. And that's how that video got more than 100,000 views as well. 8. Conclusion: So now I know that was very, a lot to consume. But feel free to repeat and look back on the things that I have just taught you when it comes to what is it that you're actually talking about? How can people have the replay factor in all your piece of the content? And what is it that you want to be known for? Put out at least ten pieces of short form content on each one of these platforms. And look and have a really unbiased objective viewpoint on which videos did well. Because when you're experimenting, you will see that some videos actually do well and some that don't do well. What is the ones that are doing well? And how can I replicate that again and again. You want to see what works and what doesn't work. You want to have little things like less fluff, less filler, more straighter the action. How can I convey a value proposition? But then 10 s, because let's say your standard traditional long-form content, let's say a YouTube video is 10 min and I want to be able to take you through that journey 0-10 min. But it's the same thing with short-form content, except now it is really condensed. It's like how can I watch in 5 s? Grab your attention and ensure that those 5 s, that you are listening to me and watching my content, you can get something away from it. And this is the same content strategy for all of social media. Doesn't matter the duration, the length, methodology, it comes down to the exact things that I have just said. So I want you to go and post your first five to ten short form pieces of content on all three of these platforms and see what works and what doesn't work. And I hope that this was able to give you that clarity, that content planning that you can have so you can get started on whether it is you want to be the next viral sensation, or you want to build your own personal brand. Or hey, you just want to learn how to do this for fun. But doing a way that actually gets eyeballs on your content. My name is Peter and you can follow me at BBC, CEO on Instagram or all my other social medias. And I hope I was able to help you out. Thanks guys.