Transcripts
1. #1 - Introduction & Course Expectations: So you want to learn
more about TikTok. I've got good news for you. You're in the right place.
Without further ado. Let's dive into the
course right now. Alright, TikTok
marketing one-on-one with boost your traffic, grow your brand, and get more business if you don't
know where to start. Alright, So my name
is Johnny box, I mean digital
marketing expert in online lead generation
specialist. I was named the 2019 digital innovator of the year at the
well professional awards, I was recognized as a 2020 top 25 Rising Stars
in a finance industry. And I helped generate
over 2.5 million in profit in five-years
through digital markets. So that in a nutshell is
a little bit about me. Here's a little
snapshot of my through my accounts here on your left here you're going to
see Johnny marketing over 3,500 followers. That account mostly focused
on marketing content. And then you've got
Johnny Marks over here with over 110,000 followers, where it's kinda
just some random content trying to go viral, testing out new things here. But in total, that equals
2/115000 followers. Here's a bit more on the
personal side of things. And the French
Canadian family man, that is my wife. For Kids, Zoe Isabel Frederick. I'm an avid learner, stock
market real estate crypto, alternative investing
in online business. I breathe that stuff
day in, day out. That a big fan of sports, I was supposed to be a pro
hockey player back in the day, but it didn't pan out. I digress. I did play against the
likes of Jonathan Taves, the captain of the
Chicago Blackhawks back in the teenage years. That is my claim to fame, digital innovator
and entrepreneur. They continuously test and learn new marketing tactics and strategies and hacks
and all that jazz. And I loved going to town
on my drugs whenever I have the option to do so
when the house is empty. Alright, but enough about me, let's talk TikTok because
that is why you are here. So let's dive right
it. Alright, so what to expect from this class? You're gonna get complete
clarity on what TikTok is and how it is used by brands, creators in businesses
all over the world. You're going to discover how a well-crafted TikTok strategy, explanation, business growth. I'm going to show
you how to script, shoot and upload a TikTok. You're going to learn
how to leverage trends, whether that's sounds or even the content and the
content idea behind the video. I'm going to share
with you some advice and I'm going to give
you some guidance on the entire TikTok
sales funnel from awareness stage all
the way to the buyer. I'm going to give you
some advice and guidance. Tiktok sales funnel from
awareness to follower. So buyer and last but not least, you're gonna get some
valuable information that you can apply it in your TikTok
marketing strategy today. Alright? So this course is for you. If you haven't uploaded
your first TikTok yet or you're spinning your
wheels with their content. You're not getting any
views, or you're looking for professional guidance
on how to properly set up TikTok accounts, right? Or you're not sure how
to create a viral video. You want to build a brand
that will positively impact people's lives in
perpetuity in the future. You're unhappy with the
current results are getting right now with
your first few TikToks. And last but not least, you'd
like to know more tips, tactics, strategies
to grow your TikTok.
2. #2 - What is TikTok & How Does It Work?: So what is TikTok and
how does it work? Right? That's why you're there. You want the answer. So that's
all. Let's dive right in. What is TikTok? Tiktok is a training video focus social
networking platform. That's a mouthful that
allows creators to publish 15 s to
ten minute videos. They did start
with 15 s to 60 s. But as TikToks
popularity increased, their competing for the
10-minute video market, which would be with
YouTube and Netflix. The content varies from trends,
jokes, cranes, dancing, modeling, how to educational
and entertainment. It is owned by a Chinese
company called ByteDance, which have their own Chinese
version of TikTok cold. Do when. Hope. I'm pronouncing that right,
so how does it work? Alright, creators
on TikTok, well, they publish content
that is either pre-recorded or it's recorded
within the app itself. There's a plethora of features
that you can utilize to optimize your TikTok
content before publishing. So careers can add their
favorite sounds music, you can add captions, they can add visual effects, inserting hashtags, type other
creators and businesses. And they can change the
voice and much more, right? They don't have to manually
do it like I just did. Just press a button
and it changes the tone of their voice.
Pretty cool stuff. Once the video is published, it has the potential to reach an unlimited number of
people on the app itself. The impressions, which is
another word for the reach. The amount of times
are showing up in front of someone's
scrolling on TikTok. Depends on a few factors. You can see her there. They include but
are not limited to watch time, shares,
comments, likes. There's also the number of followers that you have
to take into account. There's, I guess what I'm
saying is that there's a lot more than just
these four variables that you've got to take
into account here. So creators can also communicate with their followers and insert a link in their
vital in most cases. And they can go live once
they hit 1,000 followers.
3. #3 - For You & Following: For you and following
page and as you can see, the image here, you
can see at the very top that they give you two
options that you can click on. Alright, so what's
the difference here? As a user, you have two options. When you're scrolling through
your content on the app. It's either for you or it's
the following section. Now, in the 40th session, TikTok shows the type of content that you'd like to see
and interact with it. Now you might be
asking yourself, well, how will they know what
type of contents I like? It's good question.
Well, through previous data engagements and watch time on the app itself, the filter, a perfect type of content that is strictly
dedicated for you. So what happens
when you're new on the platform and they don't
have that previous data. Another great question, so
they'll show you some of the most popular
trending content on the platform when you first register, you first
open the app. Well, so there's some very viral videos if you
want to call them that. And then based on your activity, your watch time, and
your engagement, they'll build a
database that will filter the type of content
to show you in the future. That is on the
four-year section, which is currently on every year on the
image to the right. So in the following section, you're strictly going to see content from the creators and brands that you are
falling on TikTok. And how do you follow
people on TikTok? On this image right here, on the profile image, there's gonna be a
little red circle with a plus sign on it. If you're not
following this person, it will have the plus sign. Alright, so I'm already falling this
gentleman right here. Again, TikTok will
build a database of your previous activity and they will determine what type of content from your following
that you liked the most. And they'll keep you
on the app for longer. The longer you stay on the app, the higher their Pruitt is, the average revenue per user. Now, when they want
the Arp2 higher, because they can
make more money off businesses that want
to invest with. The longer I can retain false on the app Memoria construct
for my advertising. Essentially, that's what it
boils down to. The business.
4. #4 - Going LIVE: On top of the for you
and the following page. You can also go live. And as you can see
on the image here, I pointed to the
arrow and there's this little icon
that you can click. Once you click
that, you will see an image like this one
right here to the right. So as a content
creator, you gain access to the live feature. Only once you've gained
1,000 followers. As a user, you can scroll
through the live section. So as I previously showed you, you just simply
click on this button right here where it TikTok will only show you creators that
are alive at that exact time. When you're watching
creators live, you can interact with
them through comments. And he also had the ability to send them gifts.
Essentially, it's money. As you can see on the
second image here, you'll notice the arrows
and a gift, both. But the roses, the default
setting in the gift oxygen, you'll see options with different monetary
values that you can send to the creator,
that's life. And that is one form
of monetization. And if you're a creator, at the top of the second picture, you can see how many viewers
are currently lives. So on this image, e.g. there are 2,600 followers
watching this slab or 2,600. You can also share the
live with your friends by clicking the little arrow
at the bottom-right corner, as you can see on the second
image here, right here.
5. #5 - Content Strategy: Content strategy and
others is a tough one. So let's dive right in. You want to aim for
your content to be entertaining, emotional,
and educational. Alright, so here are
five different types of content that you can produce for your account right now to date. First one would be how to, how to fix it by, ought to do videos on YouTube, how to build a tree house,
et cetera, et cetera. And it's very educational type. Them are step-by-step videos. That is one form
of video content. The next one would
be storytelling. As humans, we love storytelling. As a content creator, you can do a life in the day
of whatever your niches, and you can also share
your past experiences. I mean, people love. So avoid mistakes. If you could share your mistakes
or even your successes. That makes for great concept. Number three would
be entertainment. I mean, users go on TikTok
mostly to become entertaining. Now, we can divide them
into five buckets. But if you can
entertain while doing all of the other
pieces of content that you're going to win because it's an important necessity to retain viewers on your contents are
examples of entertainment. Videos would be rehashing videos or funny videos or sad videos. Or you can even showcase
their skills, whether it's, whether it's golfing,
whether it's painting, you name it, you've got a skill. You can display it on TikTok. Number four would be to do the top five rollerblades to
buy during spring season, or the top five mistakes to avoid when starting
your website. Those make for great headlines when you're doing
tiktok contact. Number five, last but not least, would be to do review
videos, right? You just reviewing entire
tool that you use. You review your software, or maybe it's your review as a sports championship
or a sports game or a film or a live event
that happened or anything, essentially review it and
make a video about it. Alright, so that covers content strategy and the types of videos that you can create. Any nutshell.
6. #6 - How To Record Your TikTok: How to record and your TikTok. Alright, so when you
open up the app, first, you'll see this
screen here. Alright? And what you'll
wanna do is press this little plus
button at the bottom. And then this is a, this is the screen
that you're going to see once it's been
this push, alright? And we're gonna go
through all the features on the next page here. But I just want to show you
how it looks at your end as a user that's ready to record first and
then publish it TikTok. Alright, so I've got a whole bunch of
numbers on the side, whole bunch of numbers on here. We're just going to match
them up and go through them. So without further ado,
let's go with number one. Alright, here you can select the maximum length of
your TikTok video. And when I say the
maximum length, say If you chose second option, your TikTok doesn't
need to be 15 s. This does by clicking the 15-second option is
that you're going to run out of recording time once
it hits the 15-second mark. So if there's any doubt at urine whether the video is going to be maybe it might be 20 s or 25 s. Then you would go with the 62nd option and just
sort of your video. But if you plan on recording
a seven second video, then you would go with
the 15-second video. Now you don't see the
tendon or the five-minutes. A second feature on mine. Rest assured that within
time your phone will instill that feature
and you'll be able to record
longer-form videos. Alright, so number two, here's where you add your effects. Now there's way too
many to list here. And it seems like TikTok every week that comes
out with a new effect. But this is where
you would find them. There's also a way that you can see what kind of
effects creators are using. And it'll be in a
yellow bar right above this number one here
of the actual TikTok video. And you can just
click on it if you want to use that effect
in later videos, you can save that effect. Alright, number
three, your options are at the very bottom, the camera option, quick
templates and live. Now, I'm gonna be honest,
I don't use the quick and templates
features very much. That's simply the
camera and the life. You can feel free
to use templates. Those are great if
you have a lot of pictures and you want to
make it feel out of it. This is a great
options and quick. I mean, I don't I really don't know why anyone would use quick. I mean, if you're wanting to do stories which TikTok has
implemented recently, than this might be
an option for you. But if not, most of the time you would be using
the camera oxygen. Alright, number four,
right at the top, you can add sound, as it says right
here, and you can add a sound or music to your video. Now you don't need
to do it right away. You can record your video previously uploaded
and then add the song. But if you want to
dance at the same time, easier to add the song before
that way you can time. Your dance moves along with the music that's
playing in the background. Number five right here, we've got a whole bunch
of buttons right here. So starting from the top, we've got the flip
the camera angle. And essentially right now it's like it's filling outwards. If I were to press
the flip, it would start filming nice selfie mode. Number two is the
speed of recording. So when you're recording, you can either slow down
the speed or speed it up. And here are the options
listed right here, 0.3, 0.51, 2.3 XB number c. Number c, letter c is enhanced
the lighting, you would almost always want to click this and make
sure it's enhanced just because it gives a
better visual experience to the users and
scrollers on the app. D is for filters. I rarely use this,
but feel free. There's everything
from black and whites, 50 Shades of Grey, two days to sunset, you name it, it's there. Then we've got timer if ever, that you need to set up the
fallen down and back up and set yourself up and
be ready to record. There's a three or 10
s timer right there. You can create a
video by replying to a comment to a previously
recorded TikTok. Let me explain. I record
TikTok number one. There's a few comments
on that TikTok. I decided to reply to a comment, but I bring it on my next video. So I essentially make a video
of that comp, so forth. I make video one person goes, I want to see in part two, I could go post that comment. I want to see part two and then answer part two and
record my TikTok. That does two things, alright? Naturally when people see Park Zoo and if they're
mildly intrigued by that, TikTok, want to see
ticks off number one, but we'll want to
go see part one. So that brings more traffic
to other videos on your app. And TikTok loves that
because they want people to stay on
the app for longer. So in return, it will
boost your profile. Little booster video impressions get more traffic to more people. And the second thing it does is it allows your audience
to engage with you. And they'll expect, they might expect for you to answer them at some
point through video. So it kind of leaves them with a dangling carrot if you want
to give it that analogy. Though, we'll come back and
wanting more hoping that maybe you'll give them
or fly through a video, through another
TikTok video as well. Not least, we got
the Flash oxygen that is self-explanatory. If you are filming in the dark, you could use the flash, but I just recommend you use some proper lighting for here. Alright, so number six, pretty August the
big red button, that button you press through start and to stop recording. Last but not least number seven, that is where you can upload previously recorded videos or
photos off of your camera.
7. #7 - TikTok Trends: Trends, what to expect
content, hashtags and sounds. What's that all about?
Well, let's dive right in. Alright, so trends,
they play a big role. Alright, TikTok is built a culture off of trends
in the form of contents, in the form of
hashtags, in sounds. But they each play
their respective role in the trending video. A well-crafted trending video will include all three factors. Let's take a look at content. You might notice while
scrolling that you see multiple years publishing
very similar context. It could be the same
script, the same movement, the same action story
jo, dance moves. Essentially, it's
the same type of video or photo used
in that TikTok. Now the idea behind the
TikTok videos stays the same from content creator
to content creator. Alright, for hash size, as you'll see in the
picture to your right, TikTok will create a list
of trending hashtags. Once you click on the Discover button at the
very bottom of the screen, there is the picture
for reference. If your video goes viral and you included the
trending hashtag, there's a good chance
they're going to get more visibility off of
the Discover page here, because you're going to
have whatever videos that shows up right
underneath the hashtag. Last but not least,
we got sounds. Trends usually use the
same sound or they'll use a slightly altered version of the original sound on
the trending TikTok.
8. #8 - Personal vs Business Account: Now let's dive into the
difference between a personal versus a
business account and which one you
should go with. Alright, so essentially
if you want to make the switch, this
is how you would do it. You would open up your profile. You click this little
three line icon at the very top right. You would click Manage account, which is the first option. Read the new window, and then you would click to
switch business account. That is the process to switch
from personal to business. Well, let's dive
into the pros and cons of both personal
and business. Alright, so the pros
of a personal account, you get the access
to the full library of music and sounds, and you get access
to create or tools. You get the ability to do it and stitch other TikTok content. Essentially a duet is
when you take screen. So if I'm looking at my phone
and I take half the screen, either horizontally or
vertically, doesn't matter. And I recorded alongside
someone else's contexts. So I take a TikTok and I
record alongside with it. Stitch is when you
take a part of someone's content and you integrate it into your very own. You can do it and stitch any
piece of content as long as the creator has enabled it
on their respective video. But everyone has the
option to disable stitches and duets on their
video, just full disclosure. You also get access to
the creator programs. So TikToks Creator Fund
and create our next. They also include
opportunities for brands elaborations on the marketplace. Now, this varies from country to country
because I know for a fact that Canada does not have access to the Courier font just yet
at the time of recording. But I think that's going
to change real soon. And last, but not least, you get access to
features like promote, which is essentially a form
of advertisement on TikTok. But let's look at the cons
of a personal account, okay, So messaging to
promote business, no, Bueno, you can only be
on your TikTok friends. So not friends are not
able to send you messages. Kind of a damper on
business strategy here. You also require
1,000 followers to have access to insert
a link into your bio, which it could take quite awhile to accumulate
1,000 followers, write your first thousands, probably going to be the
toughest one to acquire. In order to wait to be
able to put your website. Lincoln, that bio is kind
of a downer, but I digress. Let's move to a business
account, the pros and cons. So the pros of a business
account, you can, you're able to insert
a link in your bio right away if you register
the business with TikTok, there's a little asterix there. You got to register
your business with TikTok or you have
1,000 followers. But the Pruitt, like
the big pro here is a superior messaging
capabilities. Alright, so you can pre-populate a message when someone
communicates with you. So someone reaches out to me, I can have essentially
a bot on behalf of me, communicates, send
the first message to the person that reached out. I do not need to be TikTok, friends and quotations to
directly message someone. Do have access to
the promo feature, access to sales features, which essentially is setting up a TikTok shop with a link Shopify site,
super powerful stuff. And I'm also able to have a
product page on a profile. Now let's look at the cons. A business account. This is supposed to be
business and not personal. My mistake. Alright, but we're not perfect. All good. Carry on. Can't access for
music library, which, which is a big donor because a big part of TikToks
and vibes is trends. And trends are used with very, very trending music, music
that has just been released. And unfortunately you might use, and unfortunately you
most likely won't have access to the trending sounds. You have access to
only commercial sounds created by TikTok. Very limited. It is what it is. You have limited ability to
do that and stitch content, but if that's not part
of your strategy, There's no access to the creator monetization
tools in creator. Next, if you're
Canadian like me, you don't get access
to the creator funds. So this might not be
a big deal, right? If you're a Canadian
business or business in another country that does not have access to
those kind of tools.
9. #9 - Tik Tok Tester & Analytics: Alright, so do you wanna
be a TikTok tester? What does that mean? Right. Okay, well, let's
just dive right in. You can reap the
benefits of early access to features that
TikTok on to adapt to their major
abusers by joining the TikTok testers
because they're going to release those features to
the testers before they release to everyone on the yellow to be a TikTok tests
are all you gotta do here. Follow the steps. You would click the three-line
icon right at the top. And this is one page here. So you would scroll down this page and at
the very bottom, you'll find joined
TikTok testers follow the rest of the procedure and you are into tasks.
Next is analytics. As an entrepreneur and
as a business person, you want to know what's
working, what's not room. I take classes, one in
front of which countries, Watson, me, et
cetera, et cetera. So how do we dive into those analytics and how do they look? This is it right here.
How would you do it? Again, same three line icon. Click that sprawl
to create or tool. So when you open this,
there's gonna be two options, settings and Creator Tools. You click Creator Tools, click Analytics. And this is it. Yeah, the oxygen, an overview
content followers in life. Here's the data that it will give you and
it's pretty interesting. You can get some pretty
good feedback off of there. So you'll get some data
on your engagement. You can go last seven days, last 30 days, etc. Follower content is right here. Your followers data can
be found right here. You can actually see
the training content, which videos are trending. And that'll give you some
really valuable feedback as to what type of content you should record next and
what type of content that your audience really
likes to see from you. And over here we've
got this cool little graph that shows you how many followers you have or have accumulated
throughout the days, throughout the time
period that you selected. And then you have
some gender stats on territory, some
territorial stats. If you're a business person and you want to grow
as fast as possible, you need to look
at your analytics. You need to nitpick
what's working for you right now and just jump on
that and do more of that.
10. #10 - TikTok Marketing Funnel & Content Marketing: Tiktok marketing funnel. What does that mean
and what does it do? Let's check it out. To the left, you'll
see an image. It says lead generation,
essentially. Think of degeneration
as a funnel. At the very top of the
funnel, you gotta a viewer. You got a visitor
who stumbles upon your ticks off for
the very first time, does not know you. A complete stranger. This person could be from another country
for all you know, what that essentially
is the person at the very top of your
lead generation funnel. What does the middle of like? Well, it's either
a person that has clicked the link in your bio, your web site, or maybe it's someone that engages
with their content, likes it, comments on it, shares that with
her friend, a fan, and it's a follower who
actually decided to falling extremely
valuable because the bottom of the
funnel look like, well, you've probably
guessed that it's someone that's a prospect. You either got their email, their phone number through
a trip wire or some sort. You offer something
for free or you charge something for
very, very low fee. In return, you got their contact information
and you can re-target them, re advertise to them
further down the line. Now what is a dream
client look like? Well, it's a repeat
customer, right? Do you want to treat those ago? Or a brand ambassador, someone that shouts at
the top of their lungs, Hey, Johnny, marketing is the best and
you should go see him. He said were good at designing marketing is even though
this guy, oh man, oh, wow, awesome content
Johnny, those are the pupil that you want
to treat with gold. I mean, those are, those are your dream clients
in a nutshell. Alright, content marketing. What is it? In a nutshell? When you're TikTok
is done right, you'll be knocking two
birds with 1 st. Okay? Number one is you'll
create content with purpose and mine. You're going to build
trust. You're going to get people to subscribe. There's a call to
action at the end of the video by my stuff,
check on my PDF. I've gotta how-to,
five-step list, check it out, et
cetera, et cetera. Think content that can fruits. So that gets people
to do an action. Alright? Here are the types of
content that you can create. Educational pieces of content, entertaining,
emotional, engaging. In an ideal world. Alright, very ideal because it's tough to include all three. But in an ideal world,
you can mix all four. In every piece of content, you're going to see
exponential growth in no time. Number two, you're gonna
get more organic traffic. Organic traffic is non
paid traffic, right? So if I create a piece of
content and a stranger season, that is organic traffic. You'll get more organic traffic. You'll get eyeballs
on your content. At the end of the
day, every platform just wants to users
to come back on that platform and
stay as long as they can so they
can monetize you, the user through the
platform, right? Businesses debating
between advertising on Facebook or TikTok? Well, first I'm going to ask, who's on that who's
on that platform, and how long are they
on their right leg? How valuable how far
is my ad going to go on this platform versus
this versus this platform? Am I going to pay an arm and a leg to show this
to ten people here. Whereas I could pay
pennies on the dollar to show this to thousands
of people here. Those are all things to take
into consideration here. But just remember that every platforms main
focus here is ARPU, average revenue per user. You as a creator, you want to provide great content on TikTok to please both the viewers
and the platform right? At the end of the day,
it's gotta be viewers first because she
takes her the viewers, the rest will take
care of itself. But you gotta, you
gotta remind yourself also that you're dealing
with a platform. You can't really hide the platform too much because it might come and
bite you back in the butt. But you also don't want to
neglect it is what I'm saying. Now, Friendly reminder that
quality is subjective to me. It's everyone else.
What you might think is terrible content could be extremely valuable to someone else and vice
versa. Just remember that.
11. #11 - Studying, Replicating & Repurposing Content: So studying and replicating
TikTok. So how do you do it? What do you do it and
what's the point, right? So there are a couple
of ways you can study TikTok content and replicate what's been successful already while adding your own
spicy their content look, we're getting onto
TikTok as a creator because we either want
to build the brand, we want to get more cells. We want to grow our
business or grow, or an aim or company, right? And so by studying what's
already successful, you're just going to expedite
your business growth. So number one, by
scrolling on the app, just take notice of
already successful videos. If you look at the
different nuances of a successful TikTok and how do you know if it's
successful or not? Well, you can take a look at the amount of likes,
the amount of comments. And as you scroll TikTok, you'll notice which one has a lot more likes and
comments than others, right? Are a lot more shares as well. And then so when you
see one with a hot, with a lot of engagement, comments, likes, and shares. That's what probably
tell you that it's a somewhat successful TikTok. You want to take a
look at everything from camera angles, transitions, captions, length of video, sound, music, use the
effects and et cetera. You're going to
create similar videos without copying the content, but you're going to emulate the video in your very
own creative way. The number two, the second way of studying and
kind of replicating TikTok content is to search up assays in the discovery session. Because they're, the first video is that a pure
training and viral videos that were
published with that specific hashtags included
in the caption, e.g. if your hashtag is something
to do with fishing, right? We might put hashtag fishing. Then you're going to see
the top ranked videos that included fishing
in their videos. Now, you want to be careful
because someone might have a viral video not even
remotely close about fishing, but put the hashtag
fishing in there. And that will give you a good barometer if you're actually into the fishing,
nice, if you know what I mean, do awesome video and it's
actually about fishing, and it's actually successful, then that tells you
that type of video will most likely be
successful for you. And I'm not saying every video
is going to be successful, but you're going to have a better chance of
going viral and having a lot more early success
with those kinda videos. If you emulate what's already
been done, tried and true. Alright, And number three is
you're gonna go check out your favorite
TikTok accounts and profiles in your specific needs. And you're going to
scroll the library of videos to see what type
of content outperform. So let's go back to
the fishing example. I will just select maybe top five to ten phishing
accounts on TikTok. Who has the numbers, the
highest number of engagement, highest number of followers. And just take note of what
has worked with them. Videos where they
sing those videos. Are they even talking? What kind of music in there? Well, what's the scene
and the background? Are they actually
casting your fish? Are they showing the fish? How often? Those kind of questions you'll
need to ask yourself in order to create the
best TikTok that you can. Absolutely. Number four here is used
trending sounds, hashtags, and more importantly,
trending content ideas that have had recent
success on the app. And you just need to spin
the contents will make it unique in your
very own style. Friendly reminder
that trends they do come and go quite quickly. So when you don't want to do is take note of all these
trends and only act on it two weeks later
if you're gonna do trends or as they call it. And that is essentially doing videos and leveraging
the trends, sounds, hashtags
or content ideas. Then you want to do it.
The earlier the better. Essentially is the model ICIC. Alright, so here's a great
marketing hack that I've used in my years of Marketing
here for over seven years. And it's, it's actually
a big time-saver and you'd be kind of silly
not to take advantage of it. You want to repurpose
your content. What do I mean by
that is, I mean, you're recording one piece
of content on TikTok. You're going to take that same video and
you're going to blast it everywhere else that
you can, you know, in terms of your back with your funds or resources
and et cetera, what this does is your
only one piece of content, but you're placing it in five
or six different locations. Essentially you're
being omnipresent because remember at
the end of the day, not everyone hangs out on TikTok and some people
only thing on Pinterest, some people only hang
out on Facebook. Some people will hang on on
both Instagram and TikTok. You kinda wanna be
everywhere, right? So every platform has
a unique types of content that you published in posts and I totally get that. But there are some very
close similarities. And the type of content
that you're posting on TikTok that you can
pause it elsewhere. So short form and vertically recorded videos
right there, training. It's short form,
It's bite-size and our attention span is
diminishing hereby year. What training? That is,
what's working right now. And the recommended ratio is
916 or 1080 by 1920 pixels. An example of re-purposing
your content would be to post it as
reels on Instagram. You can also post it on YouTube as a short, a short video. They call them shorts. Pinterest now allows you to post the vertical and
short-form videos that you have
recorded on TikTok. So boom repurpose their
LinkedIn allows you to post videos
horizontal and vertical. So why would you not
repurpose there as well? Well, that's the
growth hacking tip is to create one
piece of content. And honestly you can start on
any of the platforms here. But since this is
a TikTok course, to start on TikTok and you repurpose on the
other platforms here. Oh, an example I've
already showed you. But if you create 115 to 30 s vertically record a video
and you blast it on YouTube. Ige TikTok, LinkedIn, Pinterest. And you can also share that same piece of
content on stories. So that is essentially a great way to save a
lot of time and energy because you wouldn't
want to record a separate piece of content
for every platform. And that's what all the
big marketers do feel. Absolutely leveraged
loan piece of content. And they might go even
further with them. This, they might create a
podcast or their video, and they might create a blog once they transcribe
their video. But that is for
another course here.
12. #12 Ad + Offer (2): Alright, so add and offer an example of a TikTok
advertisement funnel. Let's just go through
it real quick. So you're left here. You either gotten
your TikTok profile or your website right there. And you could put an arrow here that goes in-between
here because frankly, they could go from your
profile to your website, back to your profile.
But I digress. Once they see the profile, once they've
interacted with you, you can retarget these
individuals. Now. You can also target cold traffic that could
very well be done, but you could target
individuals that have already interacted with
your page or your website. Alright, so people
that down to your website and you
can retarget them. So essentially this
is a webinar funnel. I've worked a lot with webinars. They're a great lead magnet. They're great form of exchanging valuable information in return
for contact information. Now why would I wanna do that? Well, because it's on the line. The contact information is extremely valuable to me
as a business person. I think communicate and
give them more value. I can email them with
new and latest offers, some AI products or services,
et cetera, et cetera. So I'm gonna build a big list of either e-mails or phone numbers. And how do I do that? Well known one is just going to give me their information, getting something in return. E.g. this, I could run this exact masterclass
presentation. Too. Cold traffic or warm traffic
on a webinar registration. Boom, you get their email,
thank you very much. They get a text message
and then you drift that. So a couple of
things happen once the registered to
the webinar here, they'll get a confirmation
and they'll get it. They'll be landed to
a thank you page. And you can actually insert
another lane, upsell them, or you can just
have the Thank You page and we'll see
you at the webinar. We'll send them a
confirmation e-mail with an automated e-mail
marketing software. There's a welcome
email and then we're going to trip him 3 h
before the webinar. 3 h before. Don't forget to join us at our live were
pre-recorded webinar. We'll throw in 1 h before
and we will send them, right as we're starting. Here is the live webinar. There's a couple
of options here. If you did at the time,
right and the left early. You're getting left early e-mail and they restarted
the whole chain, or if you did watch it, you know, we consider
that a success. And depending on their action, whether they click the
call to action at the end, whether it's a
product or service or consultation than Awesome, We'll throw them in one bucket. And if not, then we'll retarget these individuals right
here to be on Facebook, could be on YouTube, Google, mostly on
every platform. You retarget them with
the same offer or maybe different offers related to your initial offering, right? But at the end of the
day, we want to get them in this green box over here. And that is either they
bought your product or the invested
in your services, or they subscribed are
following you on your page.
13. #13 - Why TikTok Matters & Recap: So why does TikTok matter? Right? So number one, TikTok was
the most downloaded app and the overtook Google as the most visited a website in 2021. Now that's an extremely big deal because Fick's law is still in growth phase
number two there. So one of the best platforms
to reach organic traffic, essentially visitors who have
never heard of you before. So if I put one video
on two platforms, platform eight, Let's
just say it's Facebook. Platform be, let's
say it's TikTok. And the results on platform is that ten of my friends
saw this video. And on the TikTok it would be
ten strangers saw my video. Well, which one is more
valuable to your business? Ray, is a friends that already know your
services that are probably never going to buy from
you if you want to show them that video
or do you want to show potential viewers
that TikTok has determined want to most likely see your type of content, right? Which one do you think
is more volatile? I would always go
with the stranger senior content because essentially that's
how you grow, right? And I'm not saying that your friends will not
see your content. All I'm saying is
that the possibility of reaching more people, more strangers,
more possible fans are buyers for me is on TikTok. It's not Instagram, Twitter. So the potential virality, it's better on this
platform than any others. Right now in 2022, on TikTok, it's mostly video
content and that's the low hanging fruit
opportunity for creators and business owners when it
comes to content creation, because blogs, podcasts, an image sharing platforms like
Instagram and Facebook. Well, they're just, they're
oversaturated, right? Number five is that TikTok
is still showing signs of strong growth and user
base and popularity. Alright, so to recap, we talked about what is TikTok? How does it work? We dove into the for you and
following pages, we've talked about the
going live feature. We did cover the content
strategy and how to record your TikTok
trends with sounds, hashtags, and even
the content ideas. The person, the
difference between a personal versus a
business account. We spoke and touch on
being a TikTok tester. The analytic side of
things on TikTok. We kinda showed you a bit about TikTok marketing funnel
and how that works. And then we dove into
some content marketing strategies that I showed you. Ways of studying and
replicating TikTok content that I personally used in the past and still
do to this day. We also talked about one of the biggest growth
marketing hacks are there, and that is essentially
re-purposing one piece of content into multiple pieces of content and scatter them
through different platforms that we've covered what an
ad an offer looks like, very basic overview of that. And then we covered
why TikTok matters. Alright, so if you want
to talk to me one-on-one, you are more than invited to
book a free session with me personally and we're going to cover your current
business situation, your goals or needs. And we'll analyze and give you a proper and thorough TikTok
marketing assessments. You're going to get actionable, invaluable TikTok marketing
advice that you can apply in your very
marketing strategy to date. And at the end of the
color, you're going to have a very clear vision of
what you need to do in order to have a thriving business
and account on TikTok. My email is right here,
Johnny Johnny moms.com, feel free to give me
a tax or call me. You can add me on WhatsApp.
Don't be a stranger. I'm here to help. I hope you enjoyed this
video and if you did, I'd love to hear your
thoughts, your reviews, what you liked, what
you would've liked to see their love to
connect with you. So if you've got any
questions about TikTok, I love to help you out and help you figure
out an answer here. What do you can also do
is reach out and buy TikTok and I'd be
there and send me a message to one of my videos saying that you've watched
this course and I'd be glad to accept their friendship and start the
conversation there. It's been a real pleasure again, my name is Johnny Marks and I want to thank
you from the bottom of my heart for watching
this all the way to the end. Here, the real deal. And I wish you a ton of success
and prosperity in TikTok, my friend, Have a great day.
Johnny Moxx, I Help Biz Owners Get More Leads Online
