Tiktok Copywriting Templates: Building Your Brand's Buzz | Luna Ramos | Skillshare
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Tiktok Copywriting Templates: Building Your Brand's Buzz

teacher avatar Luna Ramos, Teacher + Corporate Trainer

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Introduction

      0:48

    • 2.

      In-video Caption Copy

      3:34

    • 3.

      Goofy Copy

      3:15

    • 4.

      Hashtag Copy

      2:03

    • 5.

      Soundbite Copy

      2:26

    • 6.

      Trending Challenge Copy

      2:56

    • 7.

      Wrap-up

      0:45

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About This Class

DID YOU KNOW?

  • TikTok is the leading platform for impulse purchases. (Statista)
  • TikTok macro-influencers charge between $150 and $3,500 per post. (Statista)
  • TikTok was the highest grossing app of 2023. (Business of Apps)

COURSE HIGHLIGHTS

  • Optimization Strategies: Discover advanced techniques for optimizing your TikTok copywriting to maximize engagement, increase reach, and achieve your desired outcomes.
  • Case Studies: Explore real-world examples of successful TikTok campaigns and dissect what makes them effective, providing valuable insights and inspiration for your own content creation efforts.
  • TikTok Planner: Seamlessly integrate TikTok Planner into your workflow, leveraging its powerful tools and features to plan, schedule, and organize your TikTok content effectively for optimal results.

REQUIREMENTS

  • Writing Skills Foundation: Got the basics down? Awesome!
  • Creative Juices Flowing: Bring your imaginative vibes and attention to detail.
  • Marketing 101 Familiarity: Don't worry, just a basic grasp will do.

WHO IS THIS COURSE FOR?

  • Copywriters & Freelancers: Whether you're just starting or looking to enhance your skills, this course is designed for those eager to master the art of digital copywriting.
  • Content Creators: Bloggers, vloggers, and social media influencers will benefit from honing their copywriting skills to create more engaging and shareable content.
  • Students: If you're studying marketing, advertising, or a related field, this course will complement your academic knowledge with practical digital copywriting skills.
  • Entrepreneurs: Learn to write compelling digital content to boost your online presence and engage with your target audience effectively.

No rush. START when your creativity is at its peak.

Meet Your Teacher

Teacher Profile Image

Luna Ramos

Teacher + Corporate Trainer

Teacher

No sugarcoating. No flowery words. Just as I am.

 

I teach, not only based on my expertise, but also on my failures. So, here’s the list of my shortcomings and learnings:

 

1. I was fired by a language school due to political insensitivity. I’ve learned to be more politically correct, diverse, and inclusive.

2. I was terminated by a food company due to insubordination. I’ve learned to have the guts to disengage, especially when the tasks are no longer aligned with my principles and ethics.

3. I was laid off by a real estate company due to falling short of my sales target. I’ve learned to integrate influencer marketing, SEO copywriting, and lead generation to target a niche market.

 

Now, I am ... See full profile

Level: All Levels

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Transcripts

1. Introduction: Talk is a fast paced platform where users scrawl through content quickly. Therefore, copyrighting should complement the content by capturing attention, conveying messages, prompting engagement, enhancing discoverability, and building brand identity is an integral part of creating engaging and successful Tito content. By the way, my name is Dune and I have assembled copies from multiple brands. Yes, he heard it right. I assembled copies because copyrighting is not about writing on a blank page. We need to do research, know the audience, your competitors, and your creative assets, and that's how you assemble high converting contents. If you have much better insights, please let me know. I am teachable, I am not always right. 2. In-video Caption Copy: To start with, in video caption copy. In video caption, copywriting and Tiktok involves creating compelling and concise copy that appears as text overlays within your video. These captions help convey your message, enhance understanding, and engage viewers. Let's watch this Tiktok copy from a multinational chain of coffee houses. Hi, I'm Sa, and I'm back to show you how to make cold brew and ice coffee. First, we're going to make cold brew using a coffee press or a jar. We start by adding our coffee and water, giving it a stir and covering. For the coffee press, we use the lid, and for the jar we use a cheesecloth. Let that steep for at least 12 hours. When it's done, plunge the press or strain the coffee through the cheesecloth into a pitcher. Now you have cold concentrate. Just dilute with water, pour over ice, and enjoy to make ice coffee, we're going to use a pour over and a Chemex. First, we're going to add ice directly to the Chemex or in a cara for the pour over from here. We brew as usual using hot water to bloom and brew the coffee. Once that's finished, we're going to give this a stir to chill it, then pour it into a glass with fresh ice. Cheers. The copy shows an instructional short video, and it was broken into bite sized captions that appear sequentially in your video. This allows viewers to read and digest the information easily. Use fonts that are easy to read and visually appealing. Opt for bold, contrasting colors that stand out against a video background. Ensure that a font size is appropriate for optimal readability, even on a smaller screen. Ensure that the video captions appear at the right moments and sync with a visual elements or audio cues in your video. This creates a cohesive but engaging experience for viewers. Another sample here from a cosmetic company. Let's watch. You need to try the Loreal Paris revitalift, hyhluronic acid, face and serum. It hydrates, re, plumps and visibly brightens the skin. They are both validated by dermatologists, suitable for all skin types. Blowy skin, wow. The copy emphasizes the benefits of the product using the video caption. In video caption should be short and on point. True to the limited space in attention span of viewers, aim for a concise copy that delivers the message quickly. If appropriate, include your brand slogo, watermark, or other visual branding elements in the video captions. This helps reinforce your brand identity and increases brand recognition. Adapt the tone and style of your video captions to align with your overall video content, whether it's playful, informative, or inspiring. The tone should be consistent throughout your video. En captions a piece of advice. Before publishing your video, review the captions to ensure they are legible and easy to read. Consider factors such as font size, color, contrast, and texturation. This helps make your content accessible to a wider audience. Once again, if you want to deliver your message enhance engagement and also cater to viewers who watch videos without sound in video caption. Copy is the most advisable that our first stick to copywriting, blueprint. Let's proceed to the next one. 3. Goofy Copy: We're going to name our next copyrighting blueprint as the goofy copy. Goofy content. Copyrighting on Tiktok involves creating lighthearted, humorous and entertaining copy that complements the playful nature of the platform. Let's watch this goofy copy from a fast food restaurant. This is the toasted cheddar Chill Dude, this is for Tiktok. Let's make it fun. And we at as set, you can see my ***. All right, that was pretty honest. In a funny way. Combine your goofy copy with unexpected or surprising visuals in your Tiktok videos. The contrast between the unexpected visuals and the humorous copy can create a delightful and entertaining experience for viewers. Since Tiktok videos are short, concise, and fast paced, focus on delivering quick punch lines in your copy. Grab attention with an attention grabbing opening line or a witty one liner that immediately captures viewers interest and makes them want to watch the rest of your video. Infuse your copy with jokes. Puns are funny statements that can elicit a smile or love from viewers. Incorporate wordplay, comedic timing, or an expected twist to keep your audience engaged and entertained. Here are more ideas you can create short comedic skates or sketches that involve exaggerated facial expressions, physical comedy, and playful interactions with props or other people. Think of absurd scenarios or humorous situations that can make viewers love, let and execute harmless pranks or practical jokes in friends, family members, or even unsuspecting strangers. Capture their reactions and share the funny moments on Tiktok. Remember to ensure everyone involved is comfortable and willing to participate. Moreover, showcase your talent for impersonating celebrities, fictional characters, or even everyday people in a humorous way. Create skates or monologues where you embody these characters and exaggerate their quirks for many reasons. You can also take popular videos or clips and add your own hilarious voice over to them. Use funny accidents, change the dialogue, or add unexpected comments. To create a comedic twist, remember to keep your content light fun and in a good taste. Stay aware of community guidelines and ensure that your goofy content is respectful and inclusive. Authenticity, creativity, and a willingness to embrace your silly side will help you stand out and connect with viewers on Tiktok once again. By embracing humor, being relatable, and experimenting with playful language and visuals, you can create engaging and memorable Tiktok videos that resonate with your audience. Moving on to our third copy, I'll see you there. 4. Hashtag Copy: Next, blueprint is the hashtag copy. Hashtag. Copywriting and Tiktok involves creating compelling copy that effectively incorporates hash text to enhance the discoverability and engagement of your content. Look at a copy of this luxury brand. They made a copy concise by focusing on using a few key hashtags that accurately represent their content, rather than overwhelming the caption with too many hashtags, consider creating a unique branded hashtag that represents your brand or campaign. Encourage your audience to use the hashtag when sharing related content and incorporate it interior copy to reinforce its visibility. Think of hashtags as keywords that users might search for. Incorporate relevant keywords into your copy to increase the chances of your content appearing in search results. Let's see more samples, Research and select hashtags that are relevant to your content and align with your target audience interests. Consider using a mix of popular hashtags and niche specific ones to reach a wider or more specific audience. Talk has a limited character count for captions, so make sure your copy is concise and to the point. If you're running a campaign or participating in a specific challenge, make sure to highlight the main hashtag in your copy. Encourage viewers to use the hashtag when engaging with your content. Remember, effective hashtag copyrighting on Tiktok involves selecting relevant hashtags, incorporating them naturally into your copy, and using them strategically to increase discoverability, engagement, and community participation. By leveraging hashtags effectively, you can amplify the reach of your content and connect with a broader audience on the platform. That's how you can make the most of hashtag copyrighting on Tiktok. Let's carry on to the next blueprint. 5. Soundbite Copy: It is all about video and audio. Therefore, we'd better have the sound bite copy, Sound bite copy. Writing on Tiktok involves creating engaging copy that complements the audio or sound bite you choose for your video. Let's watch this copy from a cosmetic brand. So this is love, this is love. Select a sound bite or audio clip that resonates with your content and target audience. You can integrate in video caption by crafting copy that aligns with the mood, theme, or message conveyed by the sound bite. The goal is to create a cohesive and engaging experience for viewers. Here's more ideas. They lack memorable dialogues from popular movies that are widely recognized. Craft copy that references the movie and engages viewers by inviting them to join in or share their favorite movie codes used, popular viral audio clips that have gained traction in Tiktok Craft copy that adds to unique spin references the original context or encourages viewers to participate in the trend. If you have a podcast or enjoy listening to them, extract intriguing snippets or coats graph copy that introduces the topic sparks curiosity and invites viewers to listen to the full episode or share their thoughts. Find motivational speeches or famous codes that resonates with your audience. Use impactful excerpts as sound bites and craft copy that reinforces the message. Encourage viewers to share their thoughts or take action related to the speech, and don't forget to always credit the source when using soundbites from speeches. Movies or TV shows. Be mindful of copyright restrictions and ensure that you have the necessary permissions. If applicable, use sound bites as a way to engage and entertain your audience while adding your own creative scheme and copyrighting to make it uniquely yours. Once again, if you intend to create a compelling and immersive Tikto content that resonates with your audience sound bites, copy is a perfect one. There you have it. Let's go tell our next copy. See you there. 6. Trending Challenge Copy: This is what talk is all about, the trending Challenge Copy. Trending Challenge Copy. Writing on **** Talk involves creating compelling copy that encourages viewers to participate in popular challenges or trends on the platform. Here's a sample trending challenge copy from a hypermarket. Let's watch it. When crafting this copy, start with a strong hook. Begin your copy with an attention grabbing statement that directly relates to the trending challenge. Capture viewers curiosity and interest right from the start. To encourage them to watch your video and join the challenge. Incorporate the relevant challenge hashtag into your copy to increase the visibility of your video. By using the trending hashtag, you align your content with existing conversation around the challenge and enhance its discoverability. Here are more samples. Be creative and unique. While it is important to follow the guidelines in the trending challenge, find ways to inject your own creativity and uniqueness into your copy and video. Stand out from the crowd by adding a personal touch or a creative twist that makes your content memorable, if applicable, includes snippets or highlights your previous challenge entries in your video or copy. This provides social proof and showcases the fun and creativity of participants, motivating others to join in from viewers to take action and participate in the challenge by including a clear call to action in your copy. Encourage them to create their own videos, use the challenge hashtag and take or others involved provide a clear and concise explanation of the challenge. In your copy, describe what participants need to do and any specific rules or requirements and what they can expect from participating. Emphasize the benefits or reasons why viewers should participate in the challenge. Highlight the fund creativity or potential exposure they can gain by joining in. Here's an narrative. Consider collaborating with popular influencers or creators who can help promote the challenge of their followers. Collaborative efforts can amplify the reach and engagement of the challenge as a trending challenge copy. By crafting compelling copy, you can generate interest, boost participation, and make your trending challenge a success. And to. 7. Wrap-up: As we conclude, remember this, in the world of digital marketing, every word you write should carry intention. Your copy has the power to take night connections, spark emotions, and try actions. Now as you embark on your copyrighting journey, in each word with purpose, thank you and may your intentions be clear and your connections profound.