Transcripts
1. Introduction: Talk is a fast paced platform where users scrawl
through content quickly. Therefore, copyrighting
should complement the content by
capturing attention, conveying messages,
prompting engagement, enhancing discoverability,
and building brand identity is
an integral part of creating engaging and
successful Tito content. By the way, my name is
Dune and I have assembled copies from multiple brands.
Yes, he heard it right. I assembled copies because copyrighting is not about
writing on a blank page. We need to do research, know the audience,
your competitors, and your creative assets, and that's how you assemble
high converting contents. If you have much better
insights, please let me know. I am teachable, I am
not always right.
2. In-video Caption Copy: To start with, in
video caption copy. In video caption, copywriting and Tiktok involves creating compelling and concise
copy that appears as text overlays
within your video. These captions help
convey your message, enhance understanding,
and engage viewers. Let's watch this
Tiktok copy from a multinational chain
of coffee houses. Hi, I'm Sa, and I'm back to show you how to make cold
brew and ice coffee. First, we're going
to make cold brew using a coffee press or a jar. We start by adding
our coffee and water, giving it a stir and covering. For the coffee press,
we use the lid, and for the jar we
use a cheesecloth. Let that steep for
at least 12 hours. When it's done,
plunge the press or strain the coffee through the
cheesecloth into a pitcher. Now you have cold concentrate. Just dilute with
water, pour over ice, and enjoy to make ice coffee, we're going to use a
pour over and a Chemex. First, we're going to
add ice directly to the Chemex or in a cara for
the pour over from here. We brew as usual using hot water to bloom
and brew the coffee. Once that's finished,
we're going to give this a stir to chill it, then pour it into a glass
with fresh ice. Cheers. The copy shows an
instructional short video, and it was broken into bite sized captions that appear sequentially
in your video. This allows viewers to read and digest the information easily. Use fonts that are easy to
read and visually appealing. Opt for bold, contrasting colors that stand out
against a video background. Ensure that a font size is appropriate for
optimal readability, even on a smaller screen. Ensure that the video captions appear at the right moments and sync with a visual elements or audio cues in your video. This creates a cohesive but engaging experience for viewers. Another sample here from a
cosmetic company. Let's watch. You need to try the
Loreal Paris revitalift, hyhluronic acid, face and serum. It hydrates, re, plumps and
visibly brightens the skin. They are both validated
by dermatologists, suitable for all skin types. Blowy skin, wow. The copy emphasizes
the benefits of the product using
the video caption. In video caption should
be short and on point. True to the limited space in
attention span of viewers, aim for a concise copy that
delivers the message quickly. If appropriate, include
your brand slogo, watermark, or other
visual branding elements in the video captions. This helps reinforce
your brand identity and increases brand recognition. Adapt the tone and style of your video captions to align with your
overall video content, whether it's playful,
informative, or inspiring. The tone should be consistent
throughout your video. En captions a piece of advice. Before publishing your video, review the captions to ensure they are legible
and easy to read. Consider factors
such as font size, color, contrast,
and texturation. This helps make your content accessible to a wider audience. Once again, if you
want to deliver your message enhance
engagement and also cater to viewers who watch videos without sound
in video caption. Copy is the most advisable that our first stick to
copywriting, blueprint. Let's proceed to the next one.
3. Goofy Copy: We're going to name our next
copyrighting blueprint as the goofy copy. Goofy content. Copyrighting on Tiktok involves
creating lighthearted, humorous and entertaining copy that complements the playful
nature of the platform. Let's watch this goofy copy
from a fast food restaurant. This is the toasted
cheddar Chill Dude, this is for Tiktok.
Let's make it fun. And we at as set, you can see my ***. All right, that was pretty
honest. In a funny way. Combine your goofy copy with unexpected or surprising
visuals in your Tiktok videos. The contrast between the
unexpected visuals and the humorous copy can create a delightful and entertaining
experience for viewers. Since Tiktok videos
are short, concise, and fast paced, focus on delivering quick punch
lines in your copy. Grab attention with an
attention grabbing opening line or a witty one liner that immediately captures
viewers interest and makes them want to watch
the rest of your video. Infuse your copy with jokes. Puns are funny
statements that can elicit a smile or
love from viewers. Incorporate wordplay,
comedic timing, or an expected twist to keep your audience engaged
and entertained. Here are more ideas
you can create short comedic skates or sketches that involve exaggerated
facial expressions, physical comedy, and
playful interactions with props or other people. Think of absurd scenarios or humorous situations that
can make viewers love, let and execute harmless pranks or practical jokes in friends, family members, or even
unsuspecting strangers. Capture their reactions and share the funny
moments on Tiktok. Remember to ensure
everyone involved is comfortable and
willing to participate. Moreover, showcase your talent for
impersonating celebrities, fictional characters, or even everyday people
in a humorous way. Create skates or monologues
where you embody these characters and exaggerate their quirks for many reasons. You can also take
popular videos or clips and add your own
hilarious voice over to them. Use funny accidents,
change the dialogue, or add unexpected comments. To create a comedic twist, remember to keep your content light fun and in a good taste. Stay aware of community
guidelines and ensure that your goofy content is
respectful and inclusive. Authenticity, creativity, and a willingness to embrace
your silly side will help you stand out and
connect with viewers on Tiktok once again. By embracing humor,
being relatable, and experimenting with
playful language and visuals, you can create engaging and
memorable Tiktok videos that resonate with
your audience. Moving on to our third
copy, I'll see you there.
4. Hashtag Copy: Next, blueprint is
the hashtag copy. Hashtag. Copywriting
and Tiktok involves creating compelling
copy that effectively incorporates hash
text to enhance the discoverability and
engagement of your content. Look at a copy of
this luxury brand. They made a copy concise
by focusing on using a few key hashtags that accurately
represent their content, rather than overwhelming
the caption with too many hashtags, consider creating a
unique branded hashtag that represents your
brand or campaign. Encourage your audience to
use the hashtag when sharing related content
and incorporate it interior copy to
reinforce its visibility. Think of hashtags as keywords that users
might search for. Incorporate relevant
keywords into your copy to increase the chances of your content appearing
in search results. Let's see more samples, Research and select hashtags
that are relevant to your content and align with your target audience interests. Consider using a mix of
popular hashtags and niche specific ones to reach a wider or more
specific audience. Talk has a limited character
count for captions, so make sure your copy is
concise and to the point. If you're running a campaign or participating in a
specific challenge, make sure to highlight the
main hashtag in your copy. Encourage viewers to use the hashtag when engaging
with your content. Remember, effective
hashtag copyrighting on Tiktok involves selecting
relevant hashtags, incorporating them
naturally into your copy, and using them strategically
to increase discoverability, engagement, and
community participation. By leveraging
hashtags effectively, you can amplify the
reach of your content and connect with a broader
audience on the platform. That's how you can make the most of hashtag copyrighting
on Tiktok. Let's carry on to
the next blueprint.
5. Soundbite Copy: It is all about video and audio. Therefore, we'd better have the sound bite copy,
Sound bite copy. Writing on Tiktok involves
creating engaging copy that complements the audio or sound bite you choose
for your video. Let's watch this copy
from a cosmetic brand. So this is love, this is love. Select a sound bite
or audio clip that resonates with your content
and target audience. You can integrate in video caption by crafting copy
that aligns with the mood, theme, or message conveyed
by the sound bite. The goal is to create a cohesive and engaging experience
for viewers. Here's more ideas. They lack memorable dialogues
from popular movies that are widely recognized. Craft copy that references the movie and engages viewers by inviting them to
join in or share their favorite movie codes used, popular viral audio
clips that have gained traction in Tiktok
Craft copy that adds to unique spin references
the original context or encourages viewers to
participate in the trend. If you have a podcast or
enjoy listening to them, extract intriguing snippets or coats graph copy that introduces the topic sparks
curiosity and invites viewers to listen to the full episode or share their thoughts. Find motivational speeches or famous codes that resonates
with your audience. Use impactful excerpts
as sound bites and craft copy that
reinforces the message. Encourage viewers to share their thoughts or take action
related to the speech, and don't forget
to always credit the source when using
soundbites from speeches. Movies or TV shows. Be mindful of
copyright restrictions and ensure that you have
the necessary permissions. If applicable, use sound bites as a way to engage and entertain your audience while adding your own creative scheme and copyrighting to make
it uniquely yours. Once again, if you
intend to create a compelling and
immersive Tikto content that resonates with your
audience sound bites, copy is a perfect one. There you have it. Let's go tell our next copy.
See you there.
6. Trending Challenge Copy: This is what talk is all about, the trending Challenge Copy. Trending Challenge Copy. Writing on **** Talk
involves creating compelling copy that encourages viewers to participate in popular challenges or
trends on the platform. Here's a sample trending challenge copy from a
hypermarket. Let's watch it. When crafting this copy, start with a strong hook. Begin your copy with an
attention grabbing statement that directly relates to
the trending challenge. Capture viewers curiosity and interest right from the start. To encourage them to watch your video and join
the challenge. Incorporate the relevant
challenge hashtag into your copy to increase the
visibility of your video. By using the trending hashtag, you align your content with existing conversation
around the challenge and enhance its discoverability. Here are more samples. Be creative and unique. While it is important to follow the guidelines in the
trending challenge, find ways to inject your own creativity and uniqueness into your
copy and video. Stand out from the crowd by
adding a personal touch or a creative twist that makes
your content memorable, if applicable,
includes snippets or highlights your previous
challenge entries in your video or copy. This provides social proof and showcases the fun and
creativity of participants, motivating others to join
in from viewers to take action and participate
in the challenge by including a clear call
to action in your copy. Encourage them to create
their own videos, use the challenge hashtag
and take or others involved provide a clear and concise
explanation of the challenge. In your copy, describe what
participants need to do and any specific rules
or requirements and what they can expect
from participating. Emphasize the
benefits or reasons why viewers should
participate in the challenge. Highlight the fund creativity or potential exposure they
can gain by joining in. Here's an narrative.
Consider collaborating with popular influencers or creators who can help promote the
challenge of their followers. Collaborative
efforts can amplify the reach and engagement of the challenge as a
trending challenge copy. By crafting compelling copy, you can generate interest, boost participation, and make your trending challenge
a success. And to.
7. Wrap-up: As we conclude, remember this, in the world of
digital marketing, every word you write
should carry intention. Your copy has the power to
take night connections, spark emotions, and try actions. Now as you embark on your
copyrighting journey, in each word with purpose, thank you and may
your intentions be clear and your
connections profound.