The Ultimate Testimonial Formula: Boost Your Business's Credibility & Sales | Alex Winkler | Skillshare

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The Ultimate Testimonial Formula: Boost Your Business's Credibility & Sales

teacher avatar Alex Winkler, Consistency is king

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Watch this class and thousands more

Get unlimited access to every class
Taught by industry leaders & working professionals
Topics include illustration, design, photography, and more

Lessons in This Class

    • 1.

      Intro

      2:27

    • 2.

      Testimonial Formula Breakdown

      7:49

    • 3.

      Testimonial Give & Ask 1

      4:52

    • 4.

      Testimonial Give & Ask 2

      9:07

    • 5.

      Testimonial Formula Reminders

      4:18

    • 6.

      Extended Testimonial Follow Ups

      3:22

    • 7.

      Thank You Outro

      0:37

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About This Class

Are you struggling to generate customer testimonials that showcase your business's expertise and value? Do you want to boost your business's credibility and sales with powerful testimonials that resonate with your target audience? If so, this is the class for you!

In 'The Ultimate Testimonial Formula', you'll learn how to generate high-quality customer testimonials that will take your business to the next level. Your mentor, Alex Winkler, has spent years perfecting the art of testimonials and will share his/her proven strategies and tactics with you.

In this class, you'll learn:

  • The importance of testimonials in building trust and credibility with your target audience
  • The give before ask formula and how to use follow-ups
  • How to elicit testimonials from your customers
  • The best practices for building relationships with users

This class is suitable for business owners, freelancers, and marketers who want to unlock the power of customer testimonials. No prior knowledge or specific software is required, but you'll need a willingness to learn and apply the strategies taught in this class.

By the end of the class, you'll have the ultimate testimonial formula that you can apply to your own business to generate an endless stream of powerful testimonials that will help grow your business's credibility and sales. Take the first step towards boosting your business's success with testimonials!

Pro Tip: Get involved with the course, ask questions and do the course project. You'll learn more in the course project video.

Meet Your Teacher

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Alex Winkler

Consistency is king

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Level: All Levels

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Transcripts

1. Intro: Welcome everyone to this new course, the ultimate testimonial formula to boost your businesses credibility and sales. This formula has been ten years in the making and I've used it across all of my businesses and it's one of the first things I implement and I can't wait to share it with you. The reason you want to generate testimonials is because your audience gets the ability to see what's great about your product or service in real time. And you get the benefit of seeing insights to what your customers care about the most customer testimonials give you social proof. They increase your conversions, they improve your SEO, and they give you valuable feedback. In this class, you're going to learn a simple hack to generate an endless stream of testimonials from your customers that will help grow your community and your business. You're gonna be able to do this just by tweaking what you're already doing and there's no big investment of time and money required. This class is ideal for business owners, freelancers and marketers, SaaS platforms, e-commerce products and services. And I'll be your instructor a quick little about me. I was born in Germany, I grew up in Florida. I studied in New York City, and I've been living in Europe for the last six years while building my businesses. And as some of you guys know, full-time trading now. But before I was trading, I was building businesses with my brother has since we were 16 is we had so many small businesses and we're still doing it to this day. What am I newest SaaS companies is trade journal.co, where I've been able to apply everything I've learned along the way and put it into trade journal. And also one of my big passions is journaling, document everything I do online, building a community and having a place to point people to. And that's why I started creating these classes as we still have a lot of business clients that asked me tons of questions and I like to point them to add place to help get them 0-1, which is always the hardest first step. And what really excites me about this course is, I think it was like a third or fourth main business. It was after we incorporate it and we had a company called City Review and Florida. What we did was we help other local businesses in our area improve their reviews online. And we built this formula for that company and we still use that formula today. So this whole, entire class has a little bit of a special place in my heart and I can't wait to get started. So let's dive right in. If you're curious off some of my latest developments, you could follow me on Instagram, Twitter or Facebook at Mr. Alex Winkler or on YouTube. Alex Winkler, where I post mostly financial topics about trading. But sometimes if you business things here and there too. 2. Testimonial Formula Breakdown: It's time for the ultimate testimonial formula, which let me hide my face and share it with you guys. And this is what the rest of the class is really going to be based around. So the best thing you could probably do is just write this down on a piece of paper and then start taking notes and making arrows and just start brainstorming as we go through this course because we're gonna be elaborating every step of this formula, alright, hiding myself. And here it is. The ultimate testimonial formula is give a plus support and then be asked for user feedback. It's really that simple. And what I've learned in business is KI SS, keep it simple, stupid, and that's the best way to ensure things don't get over complicated and break and it's easy to maintain. What I've also learned in business is the best thing you can ever do is follow up with clients or users or fresh leads. And that's why we improve this formula over time to the improved ultimate testimonial formula? This builds upon the proven give before you ask principle and still keeps the formula very, very simple. It also ensures some beautiful things with the follow-up lessons of business that helps build ongoing relationships and creates ambassadors for your business. So let's break down all of these different parts. Here's the flow of the give asked principle. And the beautiful thing is step number one, you'll see that you're probably already, or hopefully you're probably already doing this. And hopefully by the end of this class you'll be motivated to give extraordinary support which will benefit you and the experience of your user. So here's how we go about doing it. And I'm going to break these steps up again in more detail, but I just want to give you guys the overview. After you give extraordinary support, you want to ask for feedback. I'll show you guys as simple flow that we set up on trade journal to collect feedback based on the system we built ten years ago. So let me show you guys what that looks like. A user will go to our website. And this is a simple URL slash feedback. And here the user can see very quickly how did we do overall exceeded my expectations. Help us tell the world. Let me zoom in a little bit. Or if you really want to know, help us become better. This is an upset user. You can tell by the emoji and the text. And this is a happy user. So we always want to put the positive on the left-hand side and the negative on the right-hand side. And let's click to see what happens. So here it says, Please help spread the love. Please pick your preferred place to leave us a public love letter. And here user can say, I want to tweet or it says, I want to leave a review on trust Pilot. Also a little bit of a motivation to do both. Now if a user clicks the tweet button, you'll see it goes right to Twitter with a pre-populated tweet that mentions our Twitter account as well. This is really important because you want to do as many steps for the user as possible. Now they can go ahead and type in whatever that experience might be, or they can even just tweeted as is, That's a really important point as well. Now it's really important to always have two options because the user might not have a Twitter or they might not like your first option which has happened. And we always get that feedback where somebody will go out another way to tell us, Hey, I don't have a Twitter, I don't like Twitter or whatever it is. Maybe they love Twitter and they don't say the opposite. And they say, I don't like trust, pilot or tap Tara, or wherever you're collecting reviews could even be Google or yellow pages. You always want to have two options. Here. Again, the same situation. If the user clicks this, it goes right to our trade journal dark coat page. Any user can give an experience right there and you want to make the flow as simple as possible. Now coming back to the feedback page, what happens if a user maybe wasn't so excited about what happened and they want to leave a negative review while then it goes here to help us become better and a user can give you a private review. So let's read this, please tell us how to improve. We'd really appreciate if you could leave us a message on how we can improve. Add e-mail if you'd like us to reply or don't to remain fully anonymous, which is always a nice touch, an option for the user. Some people are a little shy or just want to tell you something, but they don't want to be affiliated with that and maybe they even know you. And here it says this message will be reviewed internally by the trade journal team. And look at that I just found a spelling mistake on our website. I guess I'll have to improve that after I'm done filming this class. Anyway, a user can now type in their information if they want, fill it out and click Send. This will actually send our support an e-mail. We just have a simple email system on trade journal, but you can also break it up with any more robust support system. So let's go ahead and click Send and see what happens. And boom, here's the follow-up message. Let me make my face a little bit smaller. Thanks for sharing with a big heart. Thank you for taking the time to provide us with feedback. Your input is extremely valuable to us as we strive to improve our services and provide the best possible experience for our users. If you left your e-mail with feedback, we'll be sure to follow up with you within one to five business days to discuss your comments in more detail. In the meantime, we encourage you to check out our latest community podcasts on our Insider page. This is a great way to get to know the faces behind our company and stay up-to-date on the latest trading insights and tips. Here we have a little bit of a call to action where we want them to get to better understand the people behind trade journal, which is really important to start building that relationship and put a face to the company because there's often a lack of personal touch and you really want to be focusing on building one-to-one relationships. So people who have a reference points when they think about your brand. Continuing here once again, thank you for your feedback. We look forward to continuing to serve you and providing you with the best possible trade journal experience, best regards the trade journal team. Now this is just the initial user experience. After they have really good customer support, they're going here. So most likely they're not going to be going to the constructive URL, which is where they fill out that private form if they want it to be private and odd, leave their email, but you want to give them the option because in a second you're going to see all the different places that we actually present this link to the user. And it's all over the place. And that's a really important part as well to make sure the stream is just constant and you're always getting the latest feedback. So steps 3.4 is again you want to give now. So a very simple idea for this is saying things for leaving us a review and helps us learn what you value the most, and lets us know if we're doing a good job, here's something in return. It could be a just a simple thank you email. It could be a bonus and award a discount and so on, so forth. I'll give an example of what we do on trade journal. This is super, super important and should not be overlooked because it will create loyalty and set you up for step four, which is just who? The Holy Grail, the follow-up where again, you ask for something. And in this case we asked for something that is mutually beneficial and that is further collaborations such as maybe they want to become an affiliate. Maybe they want to get on a call so you can learn more about what they're interested in in terms of your product or service. But they really, really like or don't like, maybe you want to upsell them on something that you'll learn in the call and so on, so forth. And just let me move myself around again. So for the next section of this class, we're gonna be giving examples for steps 23.4. But I really, really, really want to drill up the follow-up because how beautiful things can get when you keep following up with a user. 3. Testimonial Give & Ask 1: All right guys, welcome back. So let's focus now on some examples for step to ask number one, which is once you gave extraordinary support, this is when you want to be pitching for the first ask and I'll show you guys a few instances of when I like to ask and also some alternative ways I've found online that other people ask, Let's go and move forward. The first thing I like to do is add it to all of our email signatures for personal and support emails. Here's the example that I use for myself, and we typically just duplicate it for our support emails under my signature at the very end it says PS, your feedback is important to us. Help us spread the word if you're loving trade general, or let us know how we can improve your experience. Now if the user clicks on that first help us spread the word is actually goes right to that positive URL link. So that first URL like you see, which is trade journal.com, forward slash feedback, forward slash positive. And if a user clicks on that last part, let us know that goes to trade journal.com forward slash feedback for its lash constructive where they can have that opportunity to leave that private direct, potentially more negative feedback, but hopefully constructive as well. This way you can never know when you're gonna be getting a feedback and everyone sees it. And it's a really good way to make sure your links are all over the place, which is a great default setup. Now, the other way to do it is something that I actually learned from Rob walling from micro com. It gives a lot of great tips for startups. And he says, ask after every successful support interaction, and this is just gold on all standards. One of the things he likes to do is if a user left a really good feedback already by default in the email somewhere, or what happens to us a lot is Discord. Somebody will say something really nice on Discord. He basically responds and will respond with something similar, hey, that's great to hear. We work hard to provide amazing support. Your email or in our case are your Discord reply was great testimonial for that, which has me thinking, would you mind if we took a sentence or two from your e-mail or our case again, discord and use it for a testimonial on our website, we love showing potential users how we treat our current customers. No pressure. If not, just let me know. This is a really genius thing and it has generated us endless of really good testimonials. I usually drop the link in there as well unless it's like a really perfect screenshot that I could do or already. But this is almost like, hey, 80 to 90% success rate because you already gave them something really valuable. You gave them extraordinary support, which is almost never expected. You typically expect like some horrible chat bot or some customer support that just makes you so angry. So good support is not the standard, but it should be. And that's what we're striving for here. And when people get that extraordinary support, they are just like, wow, I wish I could return the favor and you just answered their wishes. And it's not a lot of effort because we already set up that really simple sequence here where you just send them a link with pre-written texts already and they just go through the flow and within 1 min they're out of there and they left you a really good review. And now both parties are benefiting and really happy. Here's actually a live example that we solved the issue of two users. Here the user says, thank you Alex. And right below that, I mentioned the two users. And I said, because we solved the issue for to users. And I said we would really appreciate if you guys could leave some feedback. I posted the link straight-up feedback and they both went through the funnel. And the first one said Don, and I think like a day or two later. Now three days right here. The second person said done and we got to five-star reviews for that on trust Pilot. Boom, just like that. So you know, the funnel works. It's really straightforward and that's always a good reminder. Keep it really simple. User should never get stuck and be like, Oh, I don't know what to do next or, Oh, I don't really know what to write. Give them as much as possible to work with, and also pitch it when they're already in that heightened state of gratitude and gratefulness because of that excellent support. The next slide, I'm gonna be giving examples for ascii number two, which is the follow up after you thank them for giving you feedback. This is super overlooked and I personally overlooked it for many years. And once we started implementing this, it was insane. The amount of engagement we are able to generate from this, it was just like we activate it, the happy customers which were always lurking in the shadows, but never really knew how to give back. And we just gave them a solution and they ate it up. So you're going to love this one. 4. Testimonial Give & Ask 2: Welcome back. Let's dive into some examples for number two, which is after you gave them a thank you for leaving feedback after you gave them great support. Let's go. When we do here is we actually break down asked number two based on what a user did in ask number one. So if somebody left, positive feedback will actually have a call to action to ask them to become an affiliate. I'm going to give you guys an example for this in a second. So the goal here is to get them to become a brand ambassador. This person is already happy with your product or service. It doesn't take a lot to get them to become an affiliate. They're probably already telling some of their friends, but now you can give them an extra incentive to tell their friends. So you can see we're really just helping move people along and natural progression faster and just making sure they keep it in mind because some people don't even know that certain options are available to them. So it's really important to just remind people, let them know, and just always be continuing to build a relationship with that user. Now the best possible outcome is they are someone who loves the brands so much. They are constantly promoting your business. They really became your brand ambassador. And maybe you have a bunch of collaboration going on with, maybe they're even running Google ad campaigns or something down the road. All of these things actually have happened just by following up with people that are already happy with our services. The worst possible outcome is they're simply not interested. They're like, Hey, I really like your product or service, but I don't have anyone to pitch to or I'm not really interested in pitching your company or promoting it or spreading your affiliate link or so on, so forth. It just not for them, totally fine. No harm done, boom, move on. At least you tried. And oftentimes people even feel more included because you asked, even if it's not for them, So you're still building that relationship and it's a really healthy next step. The next thing is that negative outcome or I shouldn't, or I guess I should have wrote here constructive. It was the option to trade your own code for slash feedback for constructive. So it wasn't really negative. It was hopefully someone telling you how you can improve because they didn't like something. Cta for this one is to get on a call. Now the goal here is to get to learn what caused their pain and if possible to fix it for them and future users, hopefully two birds in 1 st, if it's a bigger problem, the best possible outcome is they become a supporter and they leave positive feedback. Aka they go back to step two and they dropped that tweet or that trust pilot review because now they're really happy again how you left it and you're really happy because you were able to solve a problem and really learn the actual experience that a user had on your website or with your product or service. And you even got to learn a little bit more about your target audience and build a direct relationship, which is just super, super valuable. The worst possible outcome is they leave and again, no harm done. They say, Hey, I'm not interested in getting on a call with you, or most likely they will just never even reply to that email. But again, they see that you at least care and they're like, Wow, this person really cares about what their customers have to say. So even if they don't actually reply to your email, you might have just built some goodwill that could pay some dividends later on. So some examples for this. Now let me move my head out of the way again. So here's the first example. If someone leaves a awesome tweet and we can basically switch this email around. Someone left the amazing trust pilot review and you just basically say trust pilot instead of tweet. And here you can see what we type. We say, Hey Alex, now I just sent this to myself when I was making the course. So I'll tell you what texts we change out. Basically here it says, Hey Alex, so this would be the username. Thank you for taking the time to leave us an awesome tweet about your experience with our business. We appreciate your feedback and are thrilled to hear that you had a great experience. This is where we input whatever location of the tweet or the positive reviews so the user knows what actually happened. Maybe they forgot. They can go right back to it and see what they left. So we add all this information in our users CRM. So this gets automatically populated in the email based on some triggers that we have set up, your feedback helps us improve and continue providing high-quality products or services to our users. We're always striving to succeed expectations and your review means a lot to us. This is a really important part right now. We're actually giving the given to ask happen in the same e-mail. We are giving them thanks for what they did. And we're giving them something else. You'll see here in a second as a token of our appreciation, we want to give you something in return. We noticed that many of our customers who left positive reviews have also been successful with our referral program. This just links right to a referral program page. We thought this might be something you could benefit from as well. We've bumped you up to the next commission structure. You will see the updated commission structure in your account. Now what we could probably do on this e-mail is elaborate. What that really means, but we did is just took a screenshot to streamline that a little bit. Because we didn't want too much text or an email, in a nutshell, a user. Now it gets more referral commission before they only got 25 per cent. Now they get 35%, which usually takes multiple conversions first before you can get that higher commission structures. So now they see, oh wow, if I start referring, people already get more commission just because I let these people in. Awesome testimonial. Wow, I love this company. Let's refer some people because I already know a few people that can use it. And then again, we're thanking them for their valuables, feedback, and support. If any further questions, please don't hesitate to contact us, the trade journal team. You could also make this personally. You can make it come from you yourself, which I usually prefer to do, but I switched it up depending on the situation. The other email that will send on *** number two, which is basically good, number two and number two, all-in-one is for the constructive feedback. Here's how it looks. It says Dear customer name, thank you for your feedback regarding and then here I'll put it in whatever happened, your recent experience with our business because oftentimes I'm replying to an email at this point. We appreciate your honesty and want to make it right. We would like to schedule a follow-up call. So boom, there already is the give we are giving them thanks. And actually down here, we're going to give them something as well, which you're going to want to really figure out what makes sense for your business. You can offer discounts, promos, increases in commission, increase in something, three something, maybe an additional something, get something in your shopping cart. It really depends on your product or service and you can always tweak it, switch it up. I would just make sure it's not something you're already offering on the website. So if you're offering at 20 per cent discount because it's I don't know, january don't give that same discount in the e-mail. It's going to give a really bad vibe because you're not giving something additional. So keep that in mind. This is always very additional. We don't just bumped pupils Referral for no reason. We're only doing it for people that have dedicated the time, showed commitment to our product or service. Now going back here, we would like to schedule a follow-up call or a meeting with you to discuss your concerns and more detail and explore possible solutions. If this is something you'd be willing to do, please use the calendar link below to pick a quick 15 min slot that bits fits your schedule. Again, we want to make things very easy for people. We don't want to be like, Hey, what time would work best for you? No, no, no, that's work. That's a lot of work for a user. They don't want to respond to that. But hey, if they click the calendar link, they see, oh, there's ten options and a Wednesday at 3PM, there's a slot. Let me just click that one. I'm free that time. That's really easy and everything is automatically scheduled. We use Calendly, but there's endless amount of SAS options out there. And even Google now has scheduled meeting automation with Google calendar right below we say once again, thank you for bringing this to our attention. We are grateful for your feedback and look forward to the opportunity to address your concerns. Here again, a. Thank you. Regardless, if you'd like to hop on a call or not, we've bumped your referral commission 25-35 in case you feel comfortable telling a friend about trade journal.co. At this point, we feel comfortable giving them the commission because people have already shown that they are investing in our growth. So now we are investing in their growth as well. If you have any questions, we're always here just reply to this email. That's because we just sent them a reply to their email where sending non anonymous users. So people that left feedback and add their e-mail, just an email reply after we solve their issue, or if we need more information before we can solve the issue. 5. Testimonial Formula Reminders: Alright, so in this section I want to give a few testimonial formula reminders, most of which we've already addressed somewhere along the way. But I want to put everything on a bit of a one-pager here. So the first point is, have at least two different options for the user when they're leaving that positive feedback. In our example, we had Twitter and we had trust pilot. You could even offer a third or fourth option, but I would kinda just keep it really simple. You don't want to do paralysis through analysis and their dislike. I don't know which one to leave. I'm not going to leave any That's a bad place to be. Maybe two, maybe three. I don't have any statistics for what's better, but I would be very weary to get to four. Again, the reason for this is as simple as each person prefers a different platform or they just might not have a Twitter, they might not have a trust Pilot account which they could make, but it goes. The next point is asking at the right time, make the ask after a successful support ticket That's on Discord, if that's an email, if that's wherever it is, maybe a chat solution on your website. If someone says, Hey, thank you, that was great, boom, that is your trigger to post that link to the feedback page or write to the positive page, get them to leave that testimonial. And then once you have that testimonial, save it and put it into your e-mail marketing automation. So they get the give and ask number to email. The next point is making it low-energy, make it super easy for the user. Send them to the right page, pre-write as much as possible, like how we pre-populated the tweet. Makes sure to go through the process yourself. 12345, friends to go through the process and see where they hesitate. Almost always when I get a friend to go through the process themselves, they asked me, Hey, what does this, what does this mean? And I'm like, What do you not know that? But then I realize I've been looking at this all day and they're seeing it all for the first time. They just came from a different activity, so they have a different mindset already. Just make sure you get somebody else to go through the process that is super important. The next thing is collect data. You want to collect that feedback or tweet URL. You want to collect maybe desired features that the user talks about. You want to collect the most used features that user is using. You want to collect information on how many referrals they're bringing in, e.g. at least for our case, their audience size, maybe that user has a huge YouTube channel. You definitely want to know about that as many data points as necessary, but not any more. You don't want to over-complicate. Remember, k ISS, keep it simple, stupid. If you over-complicate, you're not going to maintain it and then it's all going to fall apart and be worthless anyway. Follow up, follow up, follow up. This is a hot user and it will be much easier to ask now than later. Do not wait to ask. If you do wait 123 days, It's okay. Any any longer than that, it's a total loss opportunity. Typically just do it right away. You provide good support, you learn it because they say so and then boom, right away, you ask them, hey, can you leave some feedback? The first, ask where you tell them to go to the feedback page. You don't really want to offer them a discount or a promo or bonus just for leaving a feedback because you already gave them something, you already gave them amazing support, which is not expected. It should be the default, but it's not. So you gave them amazing support. They're super happy. They might be willing to give you something return. And the reason we also don't want to give away too much. And that first ask is because we're gonna be asking something again later on and we want to be able to give them something at that later iteration. And remember it's an ongoing process. Your follow-ups are an ongoing process. We'd like to even reach out to users many weeks and months down the road. I'll give you guys an example shortly on, a few things that we write the users later on. And you're always asking you want to automate as much as the process as possible. But you remember, you build the system, you build that feedback funnel today, and you always have it. And you're just constantly generating those testimonials. 6. Extended Testimonial Follow Ups: Alright guys, welcome back. So one of the last sections of this course is, are you still following up? And I don't know how many times I've probably said Follow up and you probably hate me for saying it, but I just want to really drill into your head the importance of following up with your users. So here's a little less gold nugget is following up with your users. Later on, let it simmer for four weeks, six weeks, eight weeks, and then boom, check-in with that user that left the positive or constructive feedback because the goal here is to build stronger relationships. Now the timing for sending these emails will really depend on your specific circumstances. Ultimately, the key here is to show your appreciation for your customers and to continue to improve your business based on their feedback. It's kinda like writing an old friend being like, Hey, how are you doing? We haven't talked in awhile. I hope everything is going well. Let me know if you need anything. I just want you to know I'm here. It's that simple. It doesn't have to be a lot. Obviously, you want to tailor it to your business. Don't sound creepy, but just a friendly reminder. Here's some examples for the positive feedback follow-up e-mails. You can thank them for their loyalty. Let's say they'd been an active user and they left that feedback. Maybe they gave more feedback. Just be like, Hey, thank you so much. We just want to let you know that we really value you as a user. You can offer them a special discount or promotion. You can maybe send them some free stickers or something. Just always keep developing that relationship. Now remember, we told you to save data points for users. This is one of those situations where you can email user or specific users when a feature that they are using or are interested in. Maybe that user gave you that call, that constructive feedback call, and they're like your product or service would be much better if, and let's see, you added that if, boom, and you set the follow-up e-mail to that user, they're gonna be like, Wow, they remember it, they really care. This company is really amazing. So new product or service announcement that's tailored to that user. And then another thing is that referral program reminder. Maybe the user has not preferred anybody or maybe they're referring a bunch of people. You can tailor a specific email around that. And these follow-ups, they make it really, really big difference. Now in terms of constructive feedback, follow-up e-mails, you can follow up on a specific issue and tell them how you're working to update that issue, tell him that maybe it's resolved and it's resolved because of them. And again, say thank you. Right now we're in that giving phase. We are giving thanks, and hopefully that keeps building that relationship. After you give thanks, you can also ask for maybe a survey based on that specific feature or that specific problem. The more specific, the better the response rate. That's always an important thing to keep in mind. And just like with the positive feedback follow up on the point number two, the new products service announcement. Here it's a little bit similar feedback, implementation update. Let's say you added that feature, you made that pivot, you made that improvement. This is again where you can email that user, hey, we did exactly what you said. We just wanted to let you know again. Thank you. You were fundamental and that change and just let them know that you value them. It's really that simple. 7. Thank You Outro: Alright everyone, congratulations for making it to the end of this class. I hope you enjoyed the ultimate testimonial formula to boost your businesses credibility and sales. Remember it all starts with outstanding support. And whenever you're stuck and you don't really know what to do. Remember, the whole purpose is to build relationships with the user, with the person and always give before you ask if you want to keep in touch, you can find me on most social platforms at Mr. Alex Winkler or on YouTube. Alex Winkler, I'd wish you the best of luck on your endeavors. Hope we meet again soon Until next time, stay safe and build some awesome relationships.