The Ultimate SEO Course 2024: Beginner to Advanced SEO + Use ChatGPT in SEO

1. Introduction Video: Hi, guys. Welcome to my course, the ultimate SCO Masterclass, All features and tools. My name is an Moi Komadas. Just to give you a background about myself. I am an ex Google employee with 15 years of experience into PPC advertising. I have been teaching PPC advertising for more than ten years now, and I teach to a lot of young professionals, entrepreneurs, PPC experts who want to get into this field. I also teach other topics like SCO, Google Analytics, as well, to a lot of young professionals. I wanted to take this opportunity to let you know what you will be learning in this particular course. We're going to start looking at the SCO fundamentals. Then we will see how we can do keyword research over here, how we can create content for our websites. Then I will take you through on page SO off page SCO Link Building and technical SCO also. We will see through various tools. I will also show you how you can speed up your WordPress website. And then how we can improve the user's experience. I will also make you know about the different types of Google algorithms, which we need to be aware about, and we will see different ways of measuring the progress of the SCO strategies which we are implementing. Also at the end, we will see various manual SCO audits, which we can do in a practical environment. I hope by the end of this course, you understand how to implement SCO in your business and for your clients. Thank you so much, guys, for picking this class, and I look forward to seeing you in the class. 2. What Is SEO And Why Is It Important?: Hi, guys. Welcome to the first session for the SCO masterclass. In this session, we're going to talk about the basics of SO. So what is SCO and why is it important? So SO is search engine optimization, which is a practice through which we can increase the traffic coming to our websites, and we want to like to improve the quality of the traffic. So here, what we try to do is we try to show our ads on top of the organic search results of a search engine. And through that, we try to make sure people click on these results and they visit our website. So with the help of SCO, we are able to drive a lot of traffic to our website and fulfill our requirements, business requirements, and we can showcase our products and services to our users. So why it is important is also the fact that SEO is needed so that our websites show up on top of Google search results, which is the largest search engine in the world. If your website, URL is coming on top of the page, it is able to provide a lot of exposure to a lot of customers, as we understand that Google gets billions of searches happening on a regular basis. So that way, your business gets a lot of exposure, and there are high chances of traffic visiting our website. The other aspect of it is compared to other sources of traffic, which can be paid ads. Search engines generate a majority of online traffic because of the fact that most of the searches happening on Google are organic search results and which covers most of the page. Also, if you see on the search results page as well, the ads which we get to see is usually on the top of the page or at the bottom of the page. Let's see a live example of this. Once we go on Google, we can see the ads in this manner. So Google places the ads on the top of the page by a label called sponsored. And now if you scroll down, you will find the organic search results showing up out here. So like laptop prices in India by laptops online at low prices, these are all organic search results which we get to see in this particular manner. So you can see it covers majority of the page on the search engines website. And because of which, it has higher chances of getting clicks versus the other mediums. So that is another reason why we would want the SCO to be done on our website so that our websites appear more often on the search results page. Also, data says that only 2.8% of US searches happens wherein people click on ads. Rest of the time, people are clicking on organic search results and coming and visiting websites. I hope this makes sense. You understand now what is SCO, the fundamentals, the basics of it, and why it is important for any business to use it and implement it so that they can drive more traffic to their websites. Thank you so much, guys for listening in to this session, and I will see you in the next class. 3. Debunking SEO Myths: Hi, guys. Welcome to this session. In this session, we want to talk about debunking some SCO myths. So there are a lot of myths which we want to clarify out here. So let's begin, guys. The first thing which we get to see is content is all we need or content is king. In one aspect, yes, content is going to be super important for us to build in order to get to do better SCO. However, there are other things as well, which is also needed in order to have a good SEO strategy, like Link building is another thing, which would be needed. So content is not the only thing which is needed when we are looking at doing a better SCO for our businesses. Similarly, paid speed is not that important. Paid speed is something which is super important because this is directly connected to users experience. When people reach our website and if the page does not load on time, there are higher chances of bounce rate, people will leave our website and move out and go to other websites. So from that perspective, it is super important that we make sure our pad speeds are absolutely proper. Links are dead. So Links, in the sense, this is not the case, absolutely, which is we require off page SEO back links, which we create on page links are also needed. So Links are important for the reason that the more links you're able to provide on your website, it creates a lot of credibility of your content of your website, which you're trying to show, and that is super important for a search engine. A search engine will look at what are the kind of links have you provided, and based on that as well, it will rank you on the search results page. High Keyerd density helps you rank. So this used to be the case earlier when a lot of same keywords, if we put on the blogs or the pages of our website, that could rank us high on the on the results pages. However, that is not the case now. Google has made changes in the algorithm wherein the only keyword density does not matter. The whole as sense of the page, the gist of the page, what value you're trying to provide through that page is becoming more important now. So we just don't need to focus on keyword density, but the overall value or the message which you're trying to showcase through your page should come out very carefully. Other than this, buying Google Ads help with organic traffic, which is absolutely not the case. Google Ads is a PPC advertising product which tries to bring traffic through paid ads, whereas SCO does it organically. So these are two different mediums, completely exclusive of each other. They don't impact each other. They don't influence each other's performance. More pages, help my site rank better. It is not at all true that if we create a lot of pages that will help our websites come on top of search results page. What is more important is rather than creating low quality quality pages, it's better to create few high quality pages. If you have high quality pages, but very few in number, that itself is more than enough for making our websites rank higher on the search results page. I hope this makes sense. Now you understand what are the different myths which we have around SCO and how we can go ahead and debunk them and understand what is the real truth behind all these concepts. Thank you so much, guys for listening into this session, and I will see you in the next do. 4. 2 Elements That Make Up An SEO Campaign - Onpage/Offpage SEO: Hi. Welcome to this session. In this session, we want to talk about the two elements which are super important when we're running a SCO campaign. The two things which we majorly do on SCO is on page SCO and off page SEO. On page SCO are steps or optimizations which we take inside the website in order to improve its visibility. Whereas off page SCO, are steps which we are taking outside of the website to improve its visibility. So let's take some examples of this. On Page SCO can be about adding the robots dot txt file, or we are using, let's say site map. We're using meta tags. All these are different types of steps or optimizations, which we take inside the website so that we can improve its performance. Whereas in off page SCO, things like we can do we can add our website on different social media platforms. We can add it to Google maps or Apple Maps, okay? Forum posting, all these can be different steps which we take outside of the website so that we can improve our websites visibility. So these are the two types of steps which we take, which helps us to improve our overall websites visibility across the Google network. I hope this makes sense. You understand now the basics of on page SEO and off page SEO. Thank you so much, guys for listening in to this session, and I will see you in the next video. 5. Need For A Website: Hi, guys. Welcome to this session. In this session, we'll talk about what do we need to in order to create our website. So the main need for a website is for any business to come online to create online presence, a website will be needed. With the help of SCO, one can increase the quality and quantity of traffic coming to the website. And having a website, you can go ahead and optimize it so that you can get the primary requirement of your SCO. So Website really helps to increase your online presence, and because of which, a lot of customers get to know about our business and can reach out to us. So a website is basically a collection of web pages that are connected to each other through hyperlinks. Now, these hyperlinks allows you to jump from one website to another without having to type in the complete full web address on the browser. Usually, these hyperlinks are are highlighted in blue and underlined in a web browser, so you can easily find them while reading a content page, and if you click on them, you land on other websites. So the features of websites are a website is usually built on through different programming, which is created on STML, CSS or JavaScript. It requires it is hosted on servers. So when you type a website's URL into a web browser. The web browser downloads the websites files from the server and displays them on the on the web browsers window. And that is how we get to see the website of a business. Now, why do we need a website? You can see that there are a lot of benefits of it. It allows you to control the information that a particular company wants to share. You it provides additional ways to reach out and interact with your customer base. You also it grows your business by attracting a lot of new customers who come to your website, check out your products and services. So there are a lot of added advantage of having a website created. Now, the website is majorly used for sharing information. It helps you to sell your products and services. You can explain about your business, your platform. You can also build a lot of online presence through this. All the websites would have the basic components like it would require a domain name, a web hosting service, and a website software. Now, how websites work is, when you type in the web web address or domain name into the web browser. The computer sends a request to the domain name servers to find out the IP address of that domain. Now, the SNS service then responds back with the IP address, which is then used to locate the websites hosting server. Once the hosting server is located, the websites software is retrieved and sent to our computer. And that is how websites load on our web browsers. So the whole idea of websites is that we need for any kind of business which wants to run and grow in the future, would require websites to be created, which really helps to interact with our customers and explain to them what is their products and services, which they want to sell. I hope this makes sense. You understand now the importance of websites and how websites are built out and what is needed in order to create a website online. Thank you so much, guys for listening into this session, and I will see you in the next week. 6. Technical Terms: I. Welcome to this session. In this session, we'll talk about some technical terms which are involved in website creation process. So the first one is understanding what is an IP address. So A Internet protocol address is a unique identifier assigned to devices connected in a computer network using the Internet protocol. So for example, IPV four addresses are 32 bit numbers written as four octets in.in dotted decimal notation. For example, 192.168 0.0 0.1. Similarly, IP version six addresses are 128 bit numbers written as A 16 bit hexadecimal digits, for example, the one which is given here. So that's our IP address, which we get to see. Similarly, the domain names are the addresses of websites. They identified the site and its location on the Internet. They are unique and must be registered with a domain registrar, like Google, like Go Daddy or Name G. The most common domain name extensions are.net or do RG. Now, regarding the servers, a server is a computer program that provides services to other programs or users. Servers can provide many different types of services such as file sharing, web serving, printing, and more. They are typically used in businesses or organizations where multiple users need access to share resources. Similarly, web hosting servers. A web hoosting server is a computer system used to host websites. Servers provide the necessary hardware software and network connections to allow users to publish their websites on the Internet. Dedicated server is a single physical computer system that is used exclusively to host one or more websites. Shared server is a single physical computer system, which is used to host multiple websites from different users. I hope this makes sense. Now you understand all these terms which are used in website creation process. Thank you so much, guys for listening into this. Also, domain name server are a system that converts human readable domain names into numerical IP addresses that computers use. It maps domains to IP addresses and routes traffic accordingly. DNS servers are usually run by Internet service providers and maintained in a hierarchical structure known as the domain name system. When you enter a website address into your web browser, your computer contacts a DNS server to retrieve the IP address for that domain. I hope this makes sense. Now you understand all these terms which are used in web creation process. Thank you so much, guys for listening into this session, and I will see you in the next video. 7. Basic Requirements: Hi, eyes. Welcome to this session. In this session, we want to discuss about the basic requirements to create a website. So when we start looking at building out a website, the two basic requirements which it has. One is the domain which needs to be registered from a domain registrar. We need to get a domain specifically for our website for it to be created. And the second one is going to be a web hosting service, which we can get from a web hosting provider. And they can provide us the domain as well. So we can look for a good branded, good reviews company, which provides both the things. It is not necessary that most of the popular ones will be providing the best in terms of speed, features, and support. So we need to really do a good market research to find out a good company which can provide both the information, a domain and a web boasting ser. Now, in order to choose the best web bosting services, we need to look at a lot of things, like, for example, the web boasting, we can look at the pricing, the features of it, the customer service which they're providing. We also research on different web bosting serve providers, and then we can compare them. We can look at the reviews from different for the different web bosting providers. Then we can see which ones has the best options. So few of the best ones, which you can consider over here is Cloud ways. You can look at Name cheap as well. You can look at Bo Daddy, which can be a good web boosting service, and they can also provide you a domain name as well, which you can get from there. So whenever you're building out and planning to build out a website, you need to take these things into consideration as well. I hope this makes sense. You understand now what all goes around in building a website. Thank you so much, guys for listening into this session, and I will see you in the next video. 8. Essential Pages Needed: Hi, eyes. Welcome to this session. In this session, we'll discuss about the essential pages which are needed in our website. So the reason people visit a website is they are looking for some information or they are interested in purchasing a product or service from us. So in such a case, it is important for us to have some important pages in our website. The first one being the home page. A home page is going to be the face of our company, and we can say that our website is the face of the company, and home page is going to be the face of our website. A website is important, essential marketing and communication tool for any kind of businesses. So when people visit our home page, they get to know about our products and services, and they understand what we are trying to offer, and they can also contact us. So it is very critical that we have a great home page. A home page should provide all the important information and should be user friendly. It should be visually appealing so that people feel like visiting the page, staying on the page for a longer period of time. Also, the homepage should be updated on a regular basis, and fresh content should be provided on that. Apart from home page, what we can also look at is block post. Block posts are going to be a form of online writing, which we provide to talk about a lot of marketing and storytelling. This is a kind of content which we write, which are shorter than articles and often written in a very informal style. The intent of writing blog post is to connect with our customers by providing valuable information and to drive traffic to our website or our products. The other important page would be landing pages. Landing pages are going to be standalone pages which we create where people reach by clicking on an ad or a link or through the Google search results. The goal of a landing page is to convince our visitors to take an action such as subscribing to a newsletter, signing up, buying a product or service. So apart from the landing pages which we can have, we can also have service pages and product pages in our website. Service pages are those pages which we create where we're offering some kind of a service to our customers. These pages might list the services which are offered. We provide information about the company and its employees as well. On service pages, we can also provide a contact us form which people can fill up and reach out to us. And then product pages are very useful for e commerce kind of businesses, where we're selling various tangible products. These pages can have the image of the product description at two card button. It can also give them the option to buy now right over here, and they can go to the checkout page. There will be a payment gateway as well on the page, which really helps to get a purchase done through a user. So these are going to be guys. All the different types of important pages a website must contain. I hope this makes sense. You understand now what all pages are needed for a website. Thank you so much, guys for listening into this session, and I will see you in the next video. 9. What Is A Keyword + Understanding The Intent Behind It: Hi, guys. Welcome to this session. In this session, we're going to discuss what are keywords and understanding the keyword intent behind it. So keywords are going to be phrases, which people search with on Google. These are search queries which are happening on Google on a regular basis, which is triggering the search results which we get to see. So in order to be successful in SCO, we need to know very carefully, clearly that what really people search with respect to our business and our products and services. So when we understand what searches are happening, we are able to optimize our websites according to it, and because of which, there are higher chances that our search results appear most often when those searches are happening on Google. Now, in order to understand the keyword intent, we need to understand that keyword intent is based on the user's perspective. So when a user comes to Google, with what perspective or intent are they searching? If the search query is not a high purchase intent keyword, then that means that this user will most likely will not visit the website and purchase our product. So we need to search for high intent keywords in the search queries and use them to optimize it on our website, because that is when our websites will appear in front of search queries, which are more likely to convert. So there can be different types of keyword intent, which can be informational, commercial, transactional queries happening and navigational queries also happening. So we really need to find out the ones which are useful to us, wherein that will help us generate sales and leads for our business and through and add those and optimize that on our website. So that is why understanding keyword inters intent becomes crucial. I hope this makes sense. Now you understand the basic ideas of what is a keyword and how we look at keyword intent. Thank you so much, guys for listening into this session, and I will see you in the next reading. 10. Short Tail Vs Long Tail Keywords: Hi, guys. Welcome to this session. In this session, we're going to talk about short tail and long tail keywards. Short tail keywards are those which consist of one or two words which you can use in your ESO. For example, let's say yoga mat. So short tail keywards can be a little generic in nature because with two words, we are really not able to clearly define the nature of business we are into. So that is why these are going to be a little broad in nature. So depending on what is the objective of the content which you're trying to create, we can make use of or select some short tail keywards. On the other hand, what you have is long tail keywords. Now these are keywords or words, which consist of more than three to five words or even more than that. Something like red non slip yoga at under $30. Now, this kind of a keyword is more specific in nature, which gives a clear idea about what is the intent. And also, these are very useful in cases of when you want certain kind of action to be taken on your website. So these keywords would be much better in performance versus short tail keywords, which we are using. Now, these long tail keywards also helps you to rank better on Google as well when search queries happen because the long tail keywards will not be having that much competition. Short tail keywards will have huge competition because of which, possibly our websites, URLs might not rank higher on the page. So whenever we are building out content, we have to make sure that we are using a lot of long tail keywords and short tail keywords as well, because both of them together will contribute towards placing our website URLs in good positions on the page. I hope this makes sense. You understand now what are short tail keywords and long tail keywords which we can use in our SCO strategies. Thank you so much, guys for listening into this session, and I will see you in the next video. 11. How To Access The Google Keyword Planner tool: Hi, guys. Welcome to this session. In this session, we want to discuss about a free tool for Keyword research, which is the Keyword Planner tool. So the Google Keyword Planner tool is a tool available on the Google Ads platform, which we can get and access from there. So for this, you can sign up for Google Ads account, and then from the account, you can access this particular tool. This tool is connected to google.com and is a tool for keyword research where you can get data around what kind of searches people do on Google. What is the search volume on them? What is the competition on it? Also, you can see the bidding on these kebards. So we can make use of this tool to do a keyword research for our SEO strategies. So let's have a look at this guys, how you can access this tool. So in order to access this tool, we have to go to the Google Ads website. This is the website guys where you sign up and you open an account with them. And once you open the account, you will come to the overview page, which is the page here, and to access the Keyword Planner tool, we have to go to the tool section where under planning, we can find keyword planner. This is where we can start using this tool to do keyword research. As you can see, it allows you to discover new keywords here, and now you can mention your product in this particular manner, and we can search. This will give us various search queries which people are doing related to our product. For example, for IPhone, these are the kind of searches which people are doing currently. Apart from this, we also get to see what is the average monthly searches on each of these? What is the average number of searches happening or for these keywords on a monthly basis? We can also see the three months change, which is basically a change which shows for the last three months in terms of search volume. And then there is YO Y chain, which is year on year chain, which is basically a difference between this month, 2024 versus same month, last year, 2023. So that data you can also see out here. Google also shows you the competition on these keywords, which means how many businesses are using this keyword in their campaigns. So Google gives you a degree high, medium, low. Apart from this, we can also see the bidding happening on the keywords. How much is the minimum bid and maximum bid people are paying for each of these keywards to show their ads on top of the page. This is the how the tool gives us a lot of keyward ideas. Looking at the keyword ideas, we can use them in our SEO strategy in building our pages, creating content for our pages that we can do out here. We will be able to also refine this list if we want to. There are various options like that. You can go to refine keywords and you can segregate, you can filter the data by brand or non brand keywords capacity. Based on the kind of keyword you have chosen, Google will give you different ways to refine keywords out here. For example, let's say, our keyword is for IPhone 14, whose capacity is one TB. In that case, you can remove the other once and select only one TV here. Automatically based on this, our numbers gets filtered and we can see much more specific keywords in front of us. Like this, you can do some refinement, plus, you can add some filters. Let's say, I want to see only keywords which has iPhone 15 14 written in them in this manner. I can search based on that. Now I'm only looking at keywords which has iPhone 14 written in them. This way, a lot of filteration can be done, and we can select the most precise and relevant keywords for our blogs, for our content creation, which we can do. So this is one of the best tools which you can use guys for doing keyword research when you are planning to build content for your website and to do your SCO for it. I hope this makes sense. You understand now how we can make use of this tool to do keyword research. Thank you so much, guys for listening into this session, and I will see you in the next to. 12. How To Find Out What Keywords Your Website Already Appears For - SEMRush: Hi, guys. Welcome to this session. In this session, we're going to talk about another keyword research tool, which is SCM Rush. SCM Rush as a keyword research tool, which you can use for researching for keywords, which can help us to rank our websites on top of search result pages. So here, you will be able to see top organic keywords which is being searched on Google, which can help us to rank our websites, top on the page. So let's have a look at this guys, how you can make use of this tool. So once you log in to your website, you can go to SCM Rush website, where you can sign up for free, and then you can check out the free version. If you like the free version, then you can take the paid version of the tool as well. Let's have a look at this. This is the homepage guys, where we will come to in an SCM rush, where we can search for different keywords. For that, you can go to keyword research on the left panel, and we can go to keyword overview. In Keyword overview, you can put the set keyword for which you want to get keyword ideas. Let's say we're putting IPhone 14 out here. And then we can search. Now the tool will give you a lot of data like letting us know the volume right now, the global volume for the keyword across the board. And then the other search queries which are happening. You can view the other keywords as well out here, as well as you can see different keywords in the question format, which we can get here as well. So this is the kind of data which the tool will provide us with. And from here, we can have a look at other keyword suggestions, keyword ideas, which we can get, which we can then make use of in our content creation in our websites as well. So you can see now, these are all the different types of keywords they're providing us with. And now if you have the paid version of the tool, you can export this data and then use these keywords in your blogs, in your content creation of your website so that our website gets optimized for such keyword and it ranks high on the Google search results. I hope this makes sense, and now you understand how the SCM Rh tool can be used for keyword research purposes. Thank you so much, guys for listening into this session, and I will see you in the next review. A 13. How To Determine Keyword Difficulty - Mozbar: Hi, eyes. Welcome to this session. In this session, we're going to talk about keyword difficulty and how we can measure that through a tool called Moz bar. So keyword difficulty is a concept through which what we need to understand is how difficult it is to rank on top of our Google search result for a specific keyword. So it becomes very important for us while we are doing our STO strategies to find out keywords which are easier to rank us on top of a search result page. So we look for certain keywords whose keyword difficulty is less, and we can use them to optimize our website so that our websites can easily rank on top of the search result pages. So to measure keyword difficulty, there is a particular tool called Moz bar, which you can make use of over here. So you can download the Moz bar rome extension, and you can use that to understand the keyword difficulty for different searches. So let's have a look at this guys. So once you go on Google, you can search for Most bar Prom extension, which will bring you to the page, and you can add this to your prom specifically. Once it has been added, now we can test it out as well. So let's say we are looking for leather yoga mats. And here, what you can do is you're going to activate the Moz bar prom extension. In this particular manner, and now it is going to give you data. If you see here, the specifically for this search result, which we see, is giving us the PA page authority and domain authority number for this website. Page authority basically means how authentic and how relevant and useful the page is based on which Google gives you a particular score, and similarly, domain authority is based on the overall website. So now we can see the page authority and domain authority of this website, URL, the search result, which is coming. Similarly, if you scroll down, you will see page authority and domain authority for other websites as well. So the idea would be this that when we start using the Mozbar From extension, we are looking for search results wherein the page authority and domain authority is less than 25. If there are websites, if you identify there are websites which are having page authority and domain authority less than 25, then we have scope over there. We can use that particular keyword to build our content and we can rank our websites on top of the search result page. If you are seeing that most of the search results are getting sports more than 25, then possibly that keyword is difficult. The difficulty level of that keyword competition is very high for it already. So maybe we would not like to use that keyword and use some other keyword. So in this case, specifically, if you see what we're looking at is a leather yoga mats. So what we get to see is here, the sports are more than 25. As you can see over here as well, at C Go mat. Most of them are more than 25. So then we can be a little bit more specific. We can have a little bit more specific keyword which we can search for and based on which we can look for page authority and domain authority over here. Like for example, you can see this one p PU leather yoga mat, which has a page authority of 12 and domain authority is ten. In this case, it makes sense that we can go ahead and build some content around this particular keyword for our website, and that can help us easily rank on top of the search result pages. I hope this makes sense. Now you understand how we can make use of this particular tool called Mozar Mosbar, and you can use it to understand which keywords, what will be the keywords difficulty levels and how you can make use of them. Thank you so much, guys for listening into this session, and I will see you in the next week. 14. How To Find All The Keywords Your Competitors Rank For - SEMRush: Hi, guys. Welcome to this session. In this session, we're going to see how we can find out keywords for which our competitors are ranking on Google. So for this as well, the SCM Rush tool can help us really well. So let's have a look at this. So once you log into your tool, you can search for different competitor websites over here. So let's have a look at it. Let's say, our product is Yoga Mats, and we've done a Google search for it out here, and we're going to look at some competitive websites related to this. What we can see here is, let's say this is one is life. So let's have a look at this website. This is one URL we can take, and we can put it out here, which can then give us some data about this particular website. You can see some organic top organic keywords for this particular website and how these keybards are positioning the website on different positions which we can see out here. So you can view all the keywords out here. And now what you can do is you can go through the whole keyward list, and you can possibly download this keyboard list as well and make use of these keywords in your keybard list. You can add all these keywords into our keybard list which we had created in the previous video. So this way, we are able to get some competitor keywords as well from our competitors websites, which we can make use of. Now, there can be a lot of duplicates as well because the product being the same, there might be a lot of overlap of keywords which we just have to remove in such a case. We can remove duplicate keywords and remove them. But there can be some new keyword ideas which we can get from here. There can be situations wherein there are certain words which we never thought of related to our business, which our competitors are using. Like this, you can find multiple other competitor websites and get their keywords from the SCM tool. Let's have a look at another one. Let's say Saral Home, this is another competitor website. You can go to Yoga mats specifically. In this, you can go to Yoga mats and you can search for Yoga mats particularly. This will again give details regarding this particular website. We can follow the same process, wherein we can look at the organic top searches top keywords, which is has, and we can view that as well. You can see there are 313 keywords they are showing over here, and then we can go ahead and download them specifically and then add them to our list of keywords which we are acting. And from there, we remove duplicates and keep the other ones which are relevant to us. So in this manner, we can very easily look at other competitors websites, put them in the SCM Rush tool, and get some keybard ideas from there, which we can use for our ftin creation for blogs, pages creation in the future. I hope this makes sense. You now understand how we can get some competitor keywards as well with the help of the SCM Rush tool to get new keybard ideas. Thank you so much, guys for listening into this session, and I will see you in the next video. 15. How To Use Google Auto Suggest To Come Up With Keyword Ideas + Keywordtools.io: Hi, guys. Welcome to this session. In this session, we're going to see other than option to do keyword research, which is through Google Auto Suggest and using another tool, which is Keyword tool do Tio. So let's have a look at this. So we can also make use of the Google search to get a lot of keyword ideas. So we can come to Google search and we can search for the St keyword for which we want to find keywords. So let's say we are looking for Yoga Mt. So then we can search in this particular matter. And now you can see for Yoga Matt or Yoga mat, we can see various options like Yoga Matt Price, Amazon, online, Decathlon, MSO cover near me, shop near me. So like this, we can find other keyward ideas as well, which we can take from here and use it for our keyward research and then content creation based on that. Another way is when you are searching for keywords through the Google Auto Suggest, it's a good idea that what you can do is you can search for it with one letter at a time. For example, I can search just with Yoga M and see what all options comes out with that. If there are some other ideas which I can get from there, that would be really useful. And slowly, we can add the other letters as well to find other keyword ideas. And now when you search for the product as well, Google will give you other keyword searches as well, like we can see here, Yoga Matt for women, Yoga Matt nearby Nibaga Mat, Yoga Matt Price, flip card. These are also some keyword ideas which we can take from here. And now you can use this same strategy multiple times to get new keyword ideas, which you would want from Google or to suggest. So this kind of option. So if you search for yoga mats online, then again, there can be a lot of other options which Google gives us, which we can consider using, and we can use that for our content creation and for keyword research purposes. So Google Auto Suggest can give us a lot of options in this particular manner, which can be very useful. The second option which we can consider is the keyword research tool, which is keyword tool O. So we can come to this particular tool where we can sign up and we can open an account with it, and we can search for our product, let's say yoga mat. Now, this tool will give us new keybard ideas, so you can see out here. So it has a free and a paid version as well. So as you can see, the data is not disclosed because it is not a paid version here. But what is more important for us to get from the tool is the keyward ideas. So this tool will give us hundreds of keyword ideas related to our st keyword in this particular man. And you can take this and you can make use of this to build out to do your keyword research and then build out more content around that. You can see for this keyword itself, there are 683 keywords which it is suggesting, so we can select from here, choose some keyword ideas from here, and use that in our keyword research, and then building content around that. So these two tools can be free tools, which we can also use for doing a lot of keyword research, and it can help us to build a good keyword list, which can be used for creating content later on. I hope this makes sense, and you understand now how we can make use of these two tools to get new keyword ideas. Thank you so much, guys for listening into this session, and I will see you in the next video. 16. The Importance Of Keeping Your Keywords Organized - Remove Irrelevant Keywords: Hi, guys. Welcome to this session. In this session, we're going to see how we can organize the keywords which we researched and we found out from using various tools. So let's have a look at this. So once you have your keyword list in this particular format, where you have all your keywords and the average search volume, there are a couple of things which we can do to refine this and make it better. The first is, we would like to remove any irrelevant keywords from this list, which does not make sense for our business, and we would not like to use it in optimizing our websites with that. So we can look at that particular manner and filter out and remove such irrelevant keywords. So for example, our topic or the business, which we looked at was yoga mats. So in this case, when we look at the list of keywords, what it looks like is possibly bag is something which is not relevant in our case because we are into a business of selling yoga mats. In such a case, you can filter the list by bag and look at all the bag related keywords in this particular manner, and we can just remove them from the list. Now we will have all the keywords which are without any bag related keywords in it. These are all going to be the relevant keywords which we want. In this manner, you can research further and see what all other irrelevant keywords can be there, and you can just filter them out, remove them from the overall list. That is one thing which we can do. The other thing which we can do also is finding any duplicate keywords. You can look at the keyword list, and if you have any duplicate keywords as well, that also we can remove over here. For doing that, you can just select the whole keyword list. Then we can go to data where we can go to data, clean up, and remove duplicates. Here we can go ahead and remove the duplicates. You can see six duplicates we found and removed. Now, these are all the unique keywords which we have got out here. Now this can be used for content creation for creating new pages, new blogs, which we can write for our best websites. I hope this makes sense. You understand now how we can organize our keywords which we finally get from different sources and how we can make it better for our content creation later on. Thank you so much, guys for listening into this session, and I will see you in the next do. 17. How To Validate Your Keywords Using Google Trends: T Hi, guys. Welcome to this session. In this session, we want to talk about how we can validate our keywords which we have selected with the help of Google Trends. Google Trends is an external tool created by Google, which gives us information about the different search trends happening across the globe. So what we can do is we can go ahead and try and see our keywords on this tool, that what kind of searches have been happening for our keywords. So let's have a look at this guys. So this is the website, the Google Trends website, where we can come, and we can put our keywords out here and we can see what kind of searches are happening for it. Let's have a look at it, Let's say we're looking at Yuga Mt. Let's look at what kind of searches are happening for Yoga Mat for a longer period, let's say, we're looking at it for last five years. When we look at this, what we see is in the last five years, the search query for Yoga Mat has been consistent over a period of time. I had gone up during the 2020 ideally s. And then again, it came down ideally. Overall, it has been on the similar lines at this moment, as we can see, so it's a very consistent keyword. We can say, who search queries have been very consistent in the last five years. In such a case, we can validate that this is a decent keyword to consider for our keyword selection, for our content creation for blogs and website pages creation. In the same manner, we can look at some other keywords as well, let's say, we're looking at thick yoga mat, Now, in this case, what we see is for the last five years, the searches have not been consistent at all. So there have been a spikes of searches which we see happening in 2020, then in 2022 and in 2023 as well, and now again, in 24. So the searches are not at all consistent. So in such a case, this possibly might not be a great keyword to consider for block creation or content creation. So in this manner, guys, we can make use of the Google Trends tool to understand what were the searches or search trends related to our keywords and then validate which keywords will work for our business and which ones will know. I hope this makes sense, and you understand now how we can make use of the Google Trends feature tool in our business in order to build out a better keyword list for our website. Thank you so much, guys for listening into this session, and I will see you in the next week. 18. Importance Of Content In SEO: Hi, guys. Welcome to this session. In this session, we want to talk about the importance of content in SCO. So whenever we are creating any type of content for our SCO strategies, it is very important for us to understand what kind of value this content will provide to our users. Because when Google looks at our content, they want to provide the most relevant content to these users who are searching for it on their search engine. Google is always going to prefer content, which is very well structured without any grammatical mistakes, well formatted content, and that will be preferred more by Google or any other search engines to show up on top of the result pages. It becomes extremely important for us that when we are writing down our content, we make sure that it has all these features in it, and it adds a lot of value to the user who is going to read this. That is why whenever we are writing content, we provide a lot of insights, relevant information, which we try to provide there, which can create that an experience for the users. I hope this makes sense. You understand now the value of content in SCO and how it is going to benefit you in listing or ranking your websites on top of search result pages. Thank you so much, guys for listening into this session, and I will see you in the next video. 19. Content Generation Ideas - Review The Competition: Hi, guys. Welcome to this session. In this session, we will talk about different ideas of generating content. So one of them can be to review our competition. So we can look at our competition websites and what kind of content have they created and take some ideas from there to build our own content as well. So let's have a look at this guys. So let's say, we're doing a search for best yoga mats. And when we do so, we will get a lot of search results related through our competitor websites as well, which we can have a look at. Like for example, we can see very well fit, which is a blog written about the 18 best Yoga mats of 2024. We can go through this as well. This is one kind of a blog which is written by the competitors. Also, we can see other pages as well, which are there like seven best yoga mats of 2024. So we can see there is a lot of blogs written about this, which we can get an idea of. And from here, we can now go ahead and build out our own content as well. So like this, we can search for different topics related to our business and see what kind of content and blogs have been written by our competitors and take those ideas and create our own content around that. So this would be really easy to quickly start building our content pages for our website and increase our online visibility. So rather than going through and manually personally thinking about what all content can be created, this can be an easier way to do the same thing, which can be far quickly executable. Like this, we are able to find out various pages written by our competitors, and now we are getting a lot of ideas around what all can be done. So here another one can be the 15 west yoga mats, which you can see out here. I hope this makes sense. You understand now how we can look at our competitors websites and get ideas for Pontin generation for our businesses. Thank you so much, guys for listening into this session, and I will see you in the next week. 20. Content Generation Ideas - SEMRush: Hi, guys. Welcome to this session. In this session, we're going to talk about another way of generating content with the help of SCM rush. So in SCM Rush, we can also search for keywords, which searches which are related to questions. So question related searches also can be searched, can be found out here. And with that, also, we can build various types of content. So let's have a look at this guys. So once you go to your SCM Rush tool, you can search for your product out here. Let's say I'm doing yoga mat. O here. And now we can see the keywords data over here, Keyword overview for yoga mat, all this information is provided to us. And just beside keyword variations, you also get questions. So here, you will get a lot of searches which are happening on Google as a question searches, which happens, and we will get a lot of ideas from here, like how to clean yoga mat, how to clean a yoga mat, how to wash yoga mat. If you view all the keywords now, You will get to see a lot of ideas related to question related searches which are happening on Google. Now these are again going to be new options, which we can get with the help of these ideas. We can think of building out new content again. You can search for this as well. Let's say, we're looking for how to wash a yoga mat. You can search for this on Google. We might see some search results, we can see here particularly This is a specific blog written about it as well. In this manner, we can see there are a lot of searches which are happening where people have written blogs about the same topic. This gives us an idea that these can also be used as new ideas for Pontent generation. This can also be utilized guys where we can build out content around questions related searches happening on Google. I hope this makes sense. You understand now how we can make use of this option as well. Thank you so much guys for listening into this session, and I will see you in the next week. 21. Content Generation Ideas - Industry Related Blogs: Hi. Welcome to this session. In this session, we'll talk about another ways of creating content. So we can also make use of a lot of industry related blogs to get new content creation ideas. So let's have a look at this. So when you go on Google, this is a very simple process wherein, depending on the kind of business you are planning to advertise, you can go ahead and find out a lot of blogs written about them. So for example, let's say we're into the gaming industry, and I want to get new ideas around content creation on gaming. So I can search for let's say top hundred gaming blogs. When I do that, I can get a feed spot URL link, which now gives me 100 different blogs written on gaming specifically. Now I can either subscribe to them and I can get a lot of ideas from here or I can go through them as well to find out new ideas for content creation on gaming. So this way, you can do it for any type of business which you are trying to create for. So let's see another example. Let's say we are doing it for top hundred fitness blogs. So we can get similar results again. We can look at feed spot for that. And now we again get 100 different blogs on fitness, and which can give us multiple thousands of new content ideas to write about. So we can go through them, read through them, we can subscribe to them so that these blogs come to us on a regular basis, and that will give us a lot of new ideas for content generation. I hope this makes sense. You understand now that how we can make use of some industry blogs as well to come up with new content ideas for our business. Thank you so much, guys for listening into this session, and I will see you in the next do. 22. What To Avoid When Creating Content: Hi, guys. Welcome to this session. In this session, we're going to talk about what we should be avoiding when we are creating content. So while we're creating content, formatting is one very important thing which we need to look at. So ideally, in our case, the content which we're creating, it should not look like a wall of text, as you can see on the left panel, where you have all the textual information provided in one place and without any other information, or systematically, we're not segregating them. The correct way of formatting or presenting our content would be where we categorize them into headings and subheadings subcategories are created. As you can see on the right hand side, where we have an image to start off with, and then comes the main heading of the page, which gives the brief or the summary of the topic, and then we go deeper into it with subheadings and bullet points provided as well. This is what is Google and a search engine is also expecting from us, wherein we create a better formatted content pages, which can be then put on our website, and Google is more likely to crawl such pages than the other options which we see here. I hope this makes sense. You understand now that how we need to format our content so that it looks a little bit more structured and easier to comprehend. Thank you so much, guys for listening into this session, and I will see you in the next weed. 23. Importance Of Fresh Content In SEO: Hi, guys. Welcome to this session. In this session, we're going to talk about the importance of creating fresh content in SCO. So Ideally, whenever we are building content for SCO, what is suggested is that we at least create one blog per month and we post that. So that was our website remains updated on a regular basis. So creating one post a one blog would be good And as we have spoken in the earlier videos, also, there are ample of different ways of finding out new ideas for block creation, for content creation. This is something which we can consistently do where we write one blog per month and we increase our number of blogs and pages every month in that particular manner. Apart from that, what we can update in the existing content is, we can look at changing adding some new sentences, updating the images, we can remove some sentences. We can also add some videos and update new videos in it as well. So this way, we can keep the existing content also updated and which kind of shows to Google that we are keeping our content fresh and always making changes to the content and adding value to our users who come to our website. So this would be a very good practice which we can put in place, wherein we are regularly updating our content pages by creating new pages and also updating the existing one. I hope this makes sense, and you understand now how we can go ahead and update and improve our content on our websites. Thank you so much, guys for listening into this session, and I will see you in the next wet. 24. How Long Should Your Content Be?: Hi, guys. Welcome to this session. In this session, we will talk about how long should our content be when we're writing them. So dally speaking, we cannot be guessing this. Okay, we should not be guessing how long the content be. Rather, we should look at what's working on the Google search. So we can look at the top three searches which are related to different content. We can look at the top three website blogs and see what kind of what is the content strength? What is the length of them? What are the word count of it? And we can take an average of that. So once we get an idea that the top best blogs, what are their word count? We can add another 10% to it and create our own content as well based on that. So this is how we can figure out the word count for our content. Let's see this practically how we can do this. So let's say I'm searching for, do you want a yoga mat? So when I do that, I get to see multiple blogs related to this, for example, we can see this one REI, how to choose a yoga mat. We can also see there is very well fit, which we can see here and also, there is the game which is how to choose the best yoga mat with thickness. These are the three blogs which we have got now, and what we can do is we can take their word count, so we can just copy their content. In this particular manner. And we can put it in the word counter. Similarly, we can do it for the second one as well. Then we can take the third one as well and take a word count of it. Once we take the word count, so we can see it's a total of, we can say 4,242 words. We can take an average of this. On an average, what we are saying here is it would be around 1,414 words per blog, which is being written. So now that we understand this, we can add another 10% to it, so which can be around 141 more. So around 1,500 words is what we are looking at as the average, which we want to keep for writing our content pages. I hope this makes sense. You understand now how we are coming to this particular number by looking at the top website pages, which we see for our search queries. We take their word count. Once we take their word count, we take an average of it, and whatever the average is, we add 10% to that so that we can write more and we can add more value to our users, and that becomes the word count for our content. I hope this makes sense. Thank you so much guys for listening into this session. I hope you understand now that how you can determine the length of your content when you start writing them. Thank you so much for listening into this, and I will see you in the next video. 25. What Is Onpage SEO?: Hi, guys. Welcome to this session. In this session, we're going to talk about on page SCO. So so far, we have looked at various things like we looked at keyword research, different ways of doing research for keywords. Then we looked at content generation ideas, different ways of generating content for our website. And now once you do all of this, we need to connect all that cont content pages to our website. On page SEO is all about, what are the changes we are doing on our website so that it improves its visibility. When you add those content to our website, that is what is a part of on page SCO, where we're making changes on the website. Now, these changes can be of various types, like adding pages, it can be updating the title tag of the page, changing the H one tag, making changes to the meta description. All these can be a part of the on page. We need to look at on page S as, what are the internal things of the website, which we are changing or optimizing, which is making the website better. The visibility increases, it adds more value to our users. That is what is going to make these search results. These search engines rank our website on top of the pages. Another example. Another way of looking at it is, if you look at a car, and on page SCO would be a parts of the car, which is internal, which can be chassis. It can be related to, you can say their wheels. These are all going to be on page SC, which is the internal parts of the car. Whereas off page SCO is like the engine. So wherein it is the outsiding outside part of it, which is related to, again, the improvement or the performance of the car. So we have to keep these things in mind while we are doing our on page SEO, and we have to build on these activities and strategies on the website so that our websites credibility increases in front of a Google search engine. I hope this makes sense, and now you understand what is on Pages. Thank you so much, guys for listening into this session, and I will see you in the next video. 26. The 3 Kings Every Website Has: Hi, guys. Welcome to this session. In this session, we're going to talk about the three Kings or three important things which every website has. So when we look at a website, there are three major things of the website, which is clearly evident. The first is the URL. We can see the URL of the website, which is shown. Then we get the SCO title tag, which shows up as well and the page title, H one tag. These three are extremely crucial parts of the website, which a Google Search engine looks at. Now, under this, then what you have is subheadings, which can be h2s3, and then comes your content. So that is how the layout is made for any kind of websites. So these three are going to be super critical for us to make sure we optimize them well. So in the coming videos, we'll see how you can optimize these three particular parts of the website. I hope this makes sense, and you understand the three critical parts of any website, which is out there. Thank you so much guys for listening into this session, and I will see you in the next week. 27. Optimizing For The First King: Hi, guys. Welcome to this session. In this session, we're going to look at optimizing the first king, the first important factor. In S. The first factor is going to be optimizing the URL. When we start looking at optimizing the URL, the first thing which we look at is we're going to pick the keywords which you are going to use in the URL should be the most prominent keywords which we should be adding. Like for example, let's say we're looking at UGA clothes as an example. So in such a case, we are going to look at the search query, the search volume of the keywords, and our websites, URL should be a good URL would be website.com slash UGA Clothes. Why? Because Uga clothes has the highest search volume. Similarly, a bad URL would be where we have added a lot of other keywords as well into the UR. Like we can see an example here, which is website.com slash UGA flods, tops for men, women sale, cheap, UK. This is going to be something which we would not like to do. We are going to add only those keywords which have a high search volume on Google. This is the first step which you're going to take. The second step which we can also look at while optimizing a URL would be the case that we don't want to repeat the keywords in the URL, because that does not add value. It is redundant to repeat keywords in the URL, and that can again impact our performance of our websites. Like for example, a good URL, if the website is yoga.com, then a good URL can be yoga.com slash clothes. But a bad URL can be yoga.com slash Yoga hypin clothes, where Yoga is getting repeated twice. In this manner, we are going to make sure the keywords which you're adding to our URL are high search volume without any repetition. Let's see guys practically how you can set it up on a WordPress website. Once you log in to your WordPress website, you can go to your pages. Let's say we are creating a new page altogether. Where we can optimize the URL by adding a Perma link. Let's say we're just selecting a format here. Now here on the right panel, you can see there is URL. We can come to this and this is where you're going to add your perma link or the URL of the page, which you want to have. Let's say in this manner, the ones which we're discussing, we can have it in this way. This becomes the implementation process, how we are going to set it up on our WordPress website. I hope this makes sense, and this is clear to everyone how to optimize the URL and what steps we are going to take here to make it ranked better on the Google Search result page. Thank you so much, guys for listening into this session, and I will see you in the next week. 28. Optimizing For The Third King: Hi, guys. Welcome to this session. In this session, we want to talk about how to optimize the third k. As we spoke earlier as well, the third k is going to be the page title. We need to optimize the page title as well so that it stays relevant to the overall page which we are creating out here. Ideally, if you look at it, if the page URL is Yoga clothes, what we want to make sure is that the page title is also relevant to that. We don't want to do a word by word match here. But we want to make use of words, which makes the same theme maintains the same theme. So in this case, what we're seeing is for Yoga clothes as the Parma link. What we can have as a page title over here is Yoga clothing for men and women. Ve our tops and west or more. So this makes the theme intact and also helps to rank better on the Google search results. So let's have a look at this guys, how you can do this on the WordPress website. So once you're on your WordPress, let's say this is the page for which we want to do this, on which we are creating it. Now, if you look at it, this particular page URL, which we are using right now is Link building. However, the SCO title which we have given to this specifically, the page title which we have taken here is how important is link building in SCO. So this way, the theme is maintained, and we can use this. The skill really help to rank better on the Google search results pages. So this you provide out here, and then you can build out your page, you can give your H two files. So this is going to be your H one, which you are using out here, and then you can have your H two and H three headings as well created in this particular manner, and you can build out the page. So now you can see this is how the page will look like. Now, in order to check all your three kings specifically, you can make use of a Google Prom extension, which is called SCO Meta in On click. This is a free chrome extension, which you can get and you can add it to your Chrome browser, and this will test and check all your three kings very easily. So let's have a look at this guys. On this page, we want to use this particular chrome extension. So you can see this is the chrome extension which we have. And when you click on it, it gives a clear idea that the title is this how important is link building an SEO, which is under 60 characters, which is all good. Then it gives the description as well of the page. It also gives the URL, which we are using out here, what we have used over here. Plus, if you go to the header section, you can see the complete structure of the page as well. H one is used as how important is link building in SCO, and then comes H two, which is to link or not to laying, that is the question. So this particular chrome extension really helps it and makes it far more easy to understand and check on all the three s for our page to set up our SEO strategy in a much better manner. I hope this makes sense, and now you understand how to optimize our pages effectively and how you can test it with the help of our chrome extension. Thank you so much, guys for listening into this session, and I will see you in the next video. 29. Image ALT Tag For SEO: A A. Welcome to this session. In this session, we're going to talk about image alternative text. Image all text or alternative text is a feature which we use in our ETL pot to describe the images which we're using on a page. There are different use cases of all text, specifically speaking. First and foremost, it is used in cases of web accessibility for specially challenged users who who are going to use this particular All tag to understand the image shown on a web page. Another use case is wherein the all tags are also displayed in place of an image, if an image file cannot be traced. The other plus point of all tags or alternative all text is wherein it provides a better understanding for the search engine trawlers to understand what the image is all about and they're able to index the image properly. There are various benefits of providing an all text when you're adding images to your pages. Let's have a look at this practically as well, guys, how we can do this. Once you are inside your workplace account and you want to add an image to your page, you can do it out here. Let's say we're adding an image out here in this particular manner. Once you add the image, you will get the option out here for providing the all text. In the all text, now you can go ahead and describe the image in this particular manner. And you can update this. Now, once the search engine crawlers crawl the pages, they are able to index the page in a much better manner because of this description provided in it. I hope this makes sense. You understand now how we make use of the image all option on the SCO page. Thank you so much, guys for listening into this session, and I will see you in the next. 30. What Is Internal Linking + How To Add Internal Links On Your Website: Hi. Welcome to this session. In this session, we're going to talk about what is internal links and how we can add internal links on our websites. So Internal links are going to be simple links, which we can add on our pages, which directs to other pages within our website. So these are links inside or internally inside our website, wherein we try to link one page to the other, by providing these links. So internal links turns out to be really useful because that increases the relevancy of the page as well, and that is a major factor in SCRID. The more internal links you have on your website, which connects one page to another page within the website, that's going to increase our SO ranking as for the Google search results. So as you can see in this example, we have a particular article, which is on Yoga mats. And in that article, we have provided an internal link for yoga bags. So when people click on this Yoga bags, they are taken to another page which talks about this particular topic. So we also need to make sure that the internal links which we are providing in our pages are also related to each other. It cannot be a case that we have written a particular article wherein an internal link is for a completely off topic page. So that is also something which Google Search engine monitors and looks at very closely. So whenever you're looking at a home page of our website, the home page will have a lot of link juice or domain authority, which has got a lot of back links as well. So now because of these internal links which you have created in your sub pages of the website, that link choose is much more able to easily flow to other pages on the website as well. And this increases the complete domain authority or in the page authority of the websites. That way, as well, internal links help a lot to make these link juices flow from the home pages to other pages of the website. Let's have a look at this guys on our WordPress website, how we can create this internal link. Once you are on your page here, what we can do is we can go ahead and choose a particular page or a word for which we want to create an internal link. Let's say we want to create a internal link for algorithm. We can highlight that and we can go and paste the URL of this particular page. Let's say this is the page about algorithm, which we can take from here, and we can paste it out here. And apply. In this simple manner, we are able to create an internal link on our pages, which can direct the user to other internal pages of our website. I hope this makes sense, and now you understand what are internal links and what is the use case and benefit of them to have on our websites. Thank you so much, Kays for listening into this session, and I will see you in the next week. 31. What Is A Backlink And Why Are They Important?: Hi, guys. Welcome to this session. In this session, we're going to talk about what is a back link and why they're important. Blinks are going to be a link, which is a mention of your website on any external websites. When external websites mention your website on their pages, that is what we refer to as a backlink, which we get. So the more backlinks which we get, it would mean that other websites are vouching for our website, and that is going to be good for our search results. So why it is important is backlinks, if you look at it, represents a voice of confidence from one side to the another. So when other websites are providing links of your website in their pages, they are considering your website to be trustworthy, and that is why they're doing so. And that is what Google as a search engine also locuses. And because of which, your domain authority or your authenticity of your website increases. So the more backlinks which you can get, which are relevant blackls, which we can get, it helps to rank better on Google search results. As for a study as well, what we have seen is that out of the top ranking websites, domains which are there, they had at least one back link on their websites. So which is, again, a clear indicator that having backlinks on the website is a very good practice. Another thing which we saw is that over 50% of qualified sites without any backlink could never come up on the first page. So that's again a drawback of not having a backlink on your website. So, our intent always remains that we do have backlinks, but not too many of them, but whatever backlinks which we get need to be relevant and which adds value as well to our users. So let's see this guys, as an example, how these backlinks would look like on a live page. So let's say this is an article which is around NASA Snake board designed. Okay. So if you go through the article now, so they have provided a particular backlink for EO biology extent life surveyor ELS. Okay? So possibly they feel that this particular survey this particular product, has trust, and they're provided a backlink of this particular website. So when we click on it, it takes us to a different website altogether, which is the jpasa.gov. So this way, this website has got a backlink from Tech crunch, and that is how the The search results ranking becomes better for a website like this. I hope this makes sense. You understand now what is the backling and the use case of it and why it is so important for any website to have. Thank you so much, guys for listening into this session, and I will see you in the next week. 32. What Is Anchor Text & Why Does It Play A Crucial Role In Link Building: Hi, guys. Welcome to this session. In this session, we'll talk about what are anchor text and why they play a crucial role in Link building. So anchor text are basically clickable words or text which we provide, which links our website, our web page to other web page. So in the last video where we spoke about backlinks, so that is where we are going to use anchor text, and we use this to basically link one page to the another. So the reason it is important is because once Google starts looking at your brawls, your pages, they also look at your anchor text and wants to make sure that these texts which we provide are relevant to the page. So that is how it is going to create a better SR ranking for us. So Google basically reads reads these anchor text, and they actually take into consideration when they're ranking our websites. So for example, if the anchor text says blue hat, then Google is assuming that when people will click on it, it will take us to a page related to Blue hats. So there are different types of anchor texts which you can use out here. For example, let's say, our website is made simplemdia.com do UK, which is a web design agency. For them, we can create five different types of anchor text. The first one can be a exact match, wherein we can give the anchor text as web design agency. So this is more relevant, right because the website is about an agency, and we're giving it as web design agency, which makes sense. Another option can be partial match where we say something like design agency for your new business. And that when people click on, they're taken to the website. The other option can be a brand anchor text, wherein you give the name of the business itself, like made simple Media. A lot of times we have seen this happening with Amazon. Whenever Amazon is mentioned on different websites, they are going to use the brand anchor text over there, which will be amazon.com. Similarly, we can also make use of the URL text. So the complete URL of the website can be used as an anchor text and can be shown on the page. The other option can be miscellaneous anchor text, wherein we can say read more or click here, which does not give clear idea about what the website is. This is something which we don't recommend much. So these are the different types of anchor text which you can make use of, and with the help of which, you can give clarity about what website page the user will be taken to. And this is very good for getting a better SRL. I hope this makes sense. You understand now what is anchor text and why it is important when we are doing our SCO strategies. Thank you so much, guys for listening into this session, and I will see you in the next week. 33. What Anchor Types Does Your Website Need?: Hi, guys. Welcome to this session. In this session, we want to talk about what are different types of anchors should you be using in your website? So ideally speaking, there is no particular ratio in which we can look at this. Okay? So it is going to be simply a considered as natural as possible. So wherein we try to bring in all kinds of variations of anchor text in our web pages. So we can also look at our competitors websites, the top performing websites, which usually comes on top of Google Search results and see what kind of anchors types have they used on their website. However, it is more important for us to understand our own websites usability, and what is the value we are trying to provide to our customers, based on which, we can build all the different types of anchor types here, anchor text here, and make use of it in our website. I hope this makes sense. You understand now how to go about using different types of anchor text in your website pages. Thank you so much, guys for listening into this session, and I will see you in the next week. 34. What Pages Should You Build Backlinks To?: Hi, guys. Welcome to this session. In this session, we want to talk about what pages should you build backlinks to. So whenever we are building backlinks for our pages on our website, we need to make sure that we're building links to only pages, which adds value. So we would like to add these links to the pages, which is going to rank up on the Google search results. So we want to do this for pages, which are really going to add value to our users. This can be our home page. It can be our block pages or product pages, which we want to do it for. We have to make sure that whichever ones we are doing are really adding value and people are getting information which they're really looking for. So building a lot of backlinks for all the product pages of our website does not look real or natural. And that is why what is suggested is that we go ahead and build links for pages naturally across the board as in when required. The more it is natural and we are adding links relevantly on the pages so that we give a good user experience to our customers. That is what Google is going to pay attention to more and make our websites rank better on their SO search results. So we want to blend in and not actively look like we are actually doing SCU over here. The intent is that we are going to provide these back lings on pages, which really makes sense, and they adds value and provide the relevant information to our customers. I hope this makes sense. You understand now which pages we would like to build backlinks to. Thank you so much guys for listening into this session, and I will see you in the next week. 35. Dofollow VS Nofolllow Links + Real-Time Walk Through: Hi, guys. Welcome to this session. In this session, we're going to talk about do follow and versus no follow links. How we can use them. Do follow links are those links, which we would like to follow the back links which we are adding to our websites. These are going to be the proper links through which Link jus passes from the home page to other pages as well. And it creates a good domain authority page authority of our websites. So they are going to be in this particular format wherein we provide AHF, and then we give the name the URL link out there. And these are something which is recommended by Google to have. So we will try to have a lot of do follow links on our website, which are actually going to add value to our customers. On the other hand, what you have is no follow links. These are those links which specifically don't add any value. They don't contribute towards making our pages or website rank better on Google's search. So when they are defined as in this particular manner, whereas AHF give the websites URL and then L equal to double quotes, no follow. Like this, very clearly, you can differentiate from Google's website, which are the do follow and no follow links to consider. There is also a free Chrome extension provided, which you can make use of for doing this same job. So let's have a look at that. So once you go on Google, you can search for SEO QA extension, which will bring you to this particular extension rome extension, which you can then download, and you can use it free as well, the free version. So before you start using it, we have to make changes to the preferences of this particular extension. If you go to the general preferences, you can select highlight no follow. This, In this case, the prom extension will scan the page and find out any no follow links and highlight that out to us. So let's have a look at this guys, how we can make use of this. We are checking a particular blog, which is about back links, no follow. This is the blog. On this, we're going to use the prom extensions. You can see in this particular manner, the no follow links will be crossed off in this particular way. And the remaining the functional URLs will appear as is on the blog without any other marking gun on them. This is how the no follow links can be used and do follow links, which we can add to our website. Ideally, what we are expecting is that in the longer run, what is more useful to us are going to be do follow back links. So we try to get as many do follow back links for our website, which gives clarity to Google that this is a genuine business, and we are trying to grow this business naturally. I hope this makes sense. You now understand what are do follow and follow links, which we can make use of in the SCO part. Thank you so much guys for listening in to this session, and I will see you in the next meeting. 36. How To Find Out What Backlinks Your Website Already Has: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can find out the backlinks which are there on our website. So for this, we can make use of the SCM Rush tool, which can easily give us that information. So once you log in to your SCM rush website, you can put in your website URL, and you can find the backlinks on the website. So if it's a new website, then there are chances that you will not get too many backlinks on them, but if it's an old website which has been running for a year, then the tool will show us the number of backlinks it has got. So let's have a look at this guys. So let's say I'm looking at yoga matters com. So this will now give us information about the number of backlinks it has got. So you can see here now just under backlinks. It shows 125.2 k backlinks are there on this website, and the referring domains are 6.5 k. So let's have a look at this. So you will be able to see all the back links which are being created out here. You can see and which anchor text is being used over here as well. That is also clearly visible out here. Now, in this also, what the tool also tells us is, which are the do follow links and which are the no follow links, which you can also find out out here. So currently, if you see there are approximately hundred and 25197 back links, which we can see. But here, if you want, you can just look at the follow links. It will filter the number, and now we're looking at only the follow links which are available out there. That is one thing which we can do So now, if you want to go a and make use of and look at the websites, for example, gossip.com K. Okay? That is having a follow link out here, and this is where it goes to. So on Uga matters.com pages GipN, we can have this particular back link coming from. In the same manner, we can also see the other ones as well, where we can see other dailymail.com K. That is a back link, which is coming on UGA matters as well, which we can find out. So in this way, in a very easy manner, we can find out how many backlinks our website contains and which particular referral websites it is coming from, and what is the anchor text used on them? All that information we can get from this tool. I hope this makes sense. You understand now how to find out backlinks on our website. Thank you so much guys for listening into this session, and I will see you in the next to. 37. How To Determine What Makes A Good Backlink: A. Welcome to this session. In this session, we'll see how to determine what is a good back ly. To determine a good back le, there can be five criterias which we can look at. The first thing would be that we'll check the website's domain authority. The domain authority should be anything more than 25, and that can say that the website is a decent one to consider. The second thing which we're going to look at is the number of keywords for which the website appears for. This gives us an idea that how often the website comes on the Google search results pages. Other than this, we also check the website has a decent organic traffic or not. What kind of traffic it gets on a regular basis? Because then also we understand that the website is quite relevant. Genuine provides a lot of good user experience, and that is why it gets a good traffic on a regular basis. The other thing which we can look at here is whether the website has a good number of referring domains, or you can say their own back links. So if they have a lot of backlinks, which means that other websites also have vouched for them, and there is a lot of link juice which this website has received. So now if you add this also and get it as a backlink, then all that link juice will come to your website as well, which is a good thing. So we'll also look for how many backlinks the website has bought. And then the last is, we'll check whether the page isn't linked to, too many different websites. If the page has a lot of different websites is linked to, then the link choice which which it has accumulated will get distributed. And in that case, your website will not get that much link juice because of that. So we would want a few number of websites to which it links. So these are five factors which can determine, which can decide whether a particular website is a good back link or not. So let's see this practically as well, how you can test this out. The first is that we can go to our SCM rush, where we can test this out. Let's say we are doing this for Yoga matters. To check the domain authority, we can use the MozBa extension, which we have out here. We can see the domain authority is 52, which is great, which is much ahead more than 25. That way we can say that, this is a decent website to consider. Second is, we are going to look at the second option, which is how many keywords the website appears for, let's search for Yoga matters. Now we can see the organic keywords are around 8,341, which is again good, for which the ad the website is appearing regularly on the website, which we get to see. Also, the organic traffic it gets over here, we can see out there is 52.7 k, which is again a good number, which we can see out here. The other thing we're going to look at the referring domains. For the referring domains. If you look at the back link part, specifically, you will be able to see that as well over here ideally speaking. Here again, you will be able to find the back links as well. Let's have a look at that. Hold on a second. Here we can see the referring domains are 6.6 k. They have a huge number of referring domains or backlinks, which they have received themselves also. Again, it's a decent website, which we can consider that fall. Now let's look at the backlinks one. And we can see some pages like span. Here if we see ideally speaking, they have shop gospan, which takes them to the Gospan page, which is fine. Overall, they don't have too many links like that. Again, this is a decent page to consider for a good backlink. These are all the test guys, which we can do with the help of SCM Rush and Mosa to determine to decide whether a particular website will be a good backlink for us or what. I hope this makes sense. You understand now, what is the process and how you can figure this out. You can test it out. Thank you so much guys for listening into this session, and I will see you in the next week. 38. A Theoretical Framework On Backlinks: Y. Hi, guys. Welcome to this session. In this session, we want to talk about more about back links. So with respect to what backlinks provide is going to be three major factors, which is going to be relevancy, power, and trust. So with respect to back links, what we're looking at is the back links which we're using should have these factors in them. So let's try to understand what are these. So relevancy basically means that the relevance is established from the content where the link is placed. So if you're getting a back link from a particular website, which is relevant to our business, then it makes more sense, and it adds value to our website. So whatever bat links which we're getting, we need to also make sure what is their content all about and what kind of anchor texts are they using which will be used on our website because that adds relevance to our website as well and helps us to rank better on the Google Search results page. The other aspect of it is going to be trust, wherein links from certain seed sites will increase the sites trust. So there are certain seed sites like ESPN, as well from where if you're getting a back link, then we can say that the backlinks are trustworthy, and they helps to improve our SO search results. Also, links which are old will pass a lot of more trust. Websites which have been there for a pretty long time and have created credibility. If you're getting backlinks from them, then that is going to improve overall SCO I. And the last part is power, where if you're getting links from powerful websites, big websites like espn.com or Amazon, specifically, then it transfers the power from them to our website, and that also contributes to our SCO ranking and the performance of our websites. So these three factors are very important in our backlinks, which we're looking at. And what we try to do is we try to get links which has all these factors in them. I hope this makes sense, and you understand now how backlinks work and what are their factors. Thank you so much, guys for listening into this session, and I will see you in the next do. 39. Link Building Strategy 1 - Guest Posting: Hi, guys. Welcome to this session. So now we're going to discuss the different strategies to do link Pilting. So the first one which we're going to look at is guest posting. So guest posting is a concept wherein you write a guest post or an article for somebody else's block. So here, what we do is we reach out to different websites, and we offer to write a guest post on their website in return for a backlog. So that way, we are able to get a lot of black links, and this strategy works out really effectively. So this way, it's a win win situation not only for you, but also for the other blog as well, which gets to gets other peoples as guest posting happens on their website. So what we try to do is we try to find out different types of blogs out there on the Internet, on Google Search, which would be interested in guest post. So there are different ways of reaching out to these blogs. So we can use some Google search operators like these where submit a guest post. We can make use of guest post guest post by accepting guest post or write for us. We are different Google operators which we can make use of, and we can search with these on Google to get search blogs on the Internet, which we can reach out to for guest posting. So let's have a look at this guys, how we can do this practically. So once we are on Google, we can search for, let's say we're searching for booking blogs, submit a guest post. So Google will then give you a lot of search results related to different blogs, related to cooking, wherein people are asking people to submit a guess post. So for example, we can see the first website here, which we can have a look at. So now, this is a particular website which asks you to submit a guest post, so you can go through their information, and then you can reach out to them on e mail over here to share your guest post in return for a backlink. Similarly, if you look at other websites as well, which will give you similar options where you can go through their website, and now you can reach out to them for you can submit a guest post for publication. Now, the important piece is that we can get a lot of such websites where we can submit a guest post. However, it is very much more important for us to also check their authenticity or the genuineness or how valuable these websites are. So that we need to also check. So what we can do in such a case is we can take we can make use of the SCM Rush tool, which will help us to check their information at the back end. So for example, let's say we are checking for this specific website, we can take the URL only and use it in SCM rush to see what kind of performance this website has altogether. Now we can see the data out here. For example, the organic traffic is really low out here, as you can see, the Top organic keywords for this website is only 30, which is again, extremely low overall. What we understanding of it is, the website might be looking quite decent. However, the performance is not that great. In such a case, it might not be a good website to ask or submitting a guest post. So we need to be very selective of finding the right website for which we would like to do guest posting. Similarly, you can look for other websites as well and see what are their performance data on SCM Rush. We can search for that as well and see what kind of data it is giving us. Like we're looking for the other one at this moment. Now, this one is pretty better comparatively, as you can see, they're getting 5.7 k organic search results, top organic keywords are 657. So little better than the previous one as well, which we saw. So maybe we can consider this website and we can submit our guest post for them, and we can get a back link from them. So this is going to be the process guys by which we will be able to find a lot of websites. We will test the website, and then we will submit for our guest post. So once you get such information, now we start building a repository of such websites with us. So that you can do as well in this particular manner where we can put the website RL. Then we can also get the domain authority. For the domain authority, we had spoken about this in the previous video as well. We can make use of the Mosba particular Chrome extension, and we can find the domain authority of the website. For example, for this one, the domain authority is 27, which is okay, more than 25 is anything is good, so we can take that as well. Then we can look at the referring domains which we saw in SCM rush is 1.4 k. This we can also mention out here. Traffic, we also found out the traffic coming is 5.7 k, which we can mention. Keywords, the number of keywords they are using at this moment is fixed 57. And then the articles which we will write. So the number of articles we are going to write for them that we can mention over here, we have done that or not. Article has been submitted or not that we can mention as well and the date when we submitted the articles for them. So this way, you can maintain a repository of all the websites for which you would be reaching out for submitting a guest post. Now, there's a particular format or a way as well. As you saw, there are a lot of websites you will find where they will ask you to send out an e mail. So We can also look at a particular way of approaching such websites through e mail, which I wanted to share with you here. So this is how we can write the whole thing where we talk about that. I was researching about your topic today and came across your website, great collection of high quality articles which you have. Okay. So I'm reaching out to contribute to high quality post to your blog, dow are the topics which I can write a well researched post on. And you mentioned the topics there. Okay. Looking forward to hearing from you from one of the topics above, and I'll be sending out the draft as soon as possible. We can write such an e mail and reach out to these websites, and we can get some guest posting submissions possibly from that. I hope this makes sense. Now you understand completely how guest posting happens and how we can do this to get a lot of back clays from different websites, which increases our visibility and SCO ranking, improves our SCO ranking also on the Google search results. Thank you so much, guys for listening into this session, and I will see you in the next week. 40. Link Building Strategy 2 - Steal Your Competitors Backlinks: Hi, guys. Welcome to this session. In this session, we'll see another link building strategy, which is we can look at our competitors' backlinks, and we can reach out to them to get backlinks from them. This can be done very easily with the help of our SCM rush a tool. The first thing which we can do is we can search for the links first. Let's say I'm into a business of selling mattresses. What we can do is we'll do a Google search for best mattresses and we'll see what all results come out on the first page. As we can see right now, we're looking at ads, but if we scroll down, then we see good housekeeping, wired, D reflex, sleepy, a fit mattresses. All these URLs are coming in. We can pick any of these competitors. Let's say we're looking at D reflex. What we can do is we can look at their website, and we can take their website and use it in our SCM Rush account. Out here. In this particular manner, we can just copy the URL and s. Now the tool will give us a lot of information, so we are focusing primarily on backlinks, so we can look at the backlinks part. We can see there are a lot of back links on this particular website. You can see here all the URLs. All the URLs will be out here. What we will be more focused on looking at the top one, so we can look at in this particular manner. Now there are back links coming in from good homes dot dot, Im and so on and so forth. You can also filter it by, let's say, we're looking on the follow links specifically. Now these are the follow links. This possibly can be one of the websites, which we can consider am dot. Similarly, we can look at Deflex is the one which we are looking at right now. The other ones can be branchial. This also can be an option. We can start looking at all these websites, ideally speaking and ask for a backlink from them. In this simple manner, we can make use of the SCM rush tool to find out backlinks. Now you can see we have done this only for one website, which is DRFlex. I can do the same thing for the other competitors websites as well, putting them into the SCM Rh. And from there, I can get to see a lot of backlinks which they have received. And now I reach out to them through guest posting and other link building strategies to get backlinks from them. I hope this makes sense. You understand now how by looking at our competitors back links also, we can get some links building done through them as well. I hope this makes sense. Thank you so much, guys for listening into this session, and I will see you in the next video. 41. Link Building Strategy 3 - Forums: Hi, guys. Welcome to this session. In this session, we're a look at another link building strategy, which is forums. So Forums Link building is a case wherein you can join certain relevant forums, and you try to secure a link from within them. So you join these forums, you find out the forums relevant to your business, and now you join them and you start a conversation with them where you provide your website Sigal and you would like them to come to your website through that. This way, it's a great way strategy, which we can have to build some link building for our websites. It's great also for the perspective that you're able to drive targeted website traffic to your website because these forums have users who are relevant to our business, so that way they can come to our website through the link which we provide here. And secondly, we are also able to build relationships with a lot of experts in our industry through these forums. There are multiple benefits of doing form link building, which we can do out here. Now, there are different Google search operators, which you can use for Forum Link building as well, which can be these six, which we can make use of very easily and find these forums for us, and then we can be a part of them. So there is forum plus i Niche plus discussion board, Niche, NURL Polon slash forums, Niche powered by V bulletin in double ports or NURL Polon slash Forum Niche titled Polon Forum Niche. So these are the six types of Google Search operators which we can make use of. Let's see this as well, guys, practically, how you can do this. So let's say I'm doing forum plus Niche. So how it's going to work here is we just need to replace the Niche part with the topic of our business, what we are trying to do here. So let's say it's related to we can say healthy diet. Health specifically. Now we can see different forums over here, which we can be a part of. We can have a look at those forums specifically, and we can join those forums also, and then we can mention about our business out here. There are multiple different types of you can say top 15 nutrition forums which we can get out here, and we can reach out to them. We can become a part of this, and we strike a conversation with them, and then we can go ahead and post about our website so that people can have a look at it and they might come to our website th that. This way, forums can be used as well, wherein we can provide these particular URLs and multiple different links which we can get from here, which can be used for link building purposes. I hope this makes sense. You understand now how we are using forums as well for link building purpose. Thank you so much, guys for listening into this session, and I will see you in the next il. 42. Link Building Strategy 4 - Resource Pages: Hi. Welcome to this session. In this session, we're going to talk about another link building strategy, which is resource pages. Resource pages are pages created by different websites where they put up a lot of resource material links related to it to link out for linking out purposes. So this is going to be a great place to get more link building strategies, targets, which we can have. So we can reach out to them as well and provide us and give them more additional information about your website and how relevant it is and how it can be a very useful addition to their resource links. And that way, we can build a link building out here. So resource pages turn out to be really effective in building out links as well because these are pages created specifically by websites where they are with the intention of linking out, they're looking for people who would reach out to them to provide more links, and that way. They can also improve their domain authority. There are different search operators, Google search operators, which you can use for this purpose as well, like Niche plus N URL links, Niche plus useful, useful resources or helpful resources, which you can make use of on Google to find such website URLs. Let's have a look at this dy. Once you're on Google, you can search for Niche, let's say, useful links, and now you can remove the Niche part with your business. Let's say we are talking about Yoga, logs, Now we can see a lot of useful links related to our topic, which we can find out here. Now what we can do is we can ideally reach out to these websites and mention about their URLs being very useful and offering them our website link URL as well, which can be added to their links as an addition, which can enhance their page performance user experience, which we can do here as well. Another example here we can see is lifetime of yoga.com. We can come here and they would have also provided a list of pages out here, which can be used in this particular manner. So we are looking at different websites. We can see this one as well where different links are provided. We can reach out to them and explain to them that the resource material is really good. And we have also build out similar pages, which if we add to their website, that's going to enhance the overall user experience. So for this as well, we have a specific way of reaching out e mail which we can make use of wherein uh, talk about their content. We talk about the excellent resources they have built and how it has been really useful for us. And then we mention about our published article as well, and we can give a link of that to them. And we can suggest that could be added to their website, and it will create a better user experience. So this can be another option, guys of building out links by reaching out to all these websites, which are resource pages. I hope this makes sense. You understand now how to do link building through resource pages. Thank you so much, guys for listening into this session, and I will see you in the next do. 43. Link Building Strategy 5 - Broken Links: Hi, guys. Welcome to this session. In this session, we'll talk about another strategy for link building, which can be broken links. So broken links is going to be another way by which you can ask for back links from other websites. So what we do out here is we look for different resource pages of other websites, and we see if they have any broken links on them. There can be a lot of times on resource pages. People put a lot of resource material in terms of links, and there can be some of them which are broken, which are not opening properly and not providing the information out there. So we can search for search broken links, and now we reach out to these websites, offering them to replace those broken links with your functional links, which related to the same topic. So this way, it can add benefit to them. They can use that, replace it on their website, plus you can get a back link from them. So this can be a very great, very effective strategy of building some back links from broken links as well. So in order to do this, we can search for search resources on Google through Google Search operators. So we'll find out the relevant resource pages because mostly the links will be provided on the resource pages by these websites. So we specifically look for resource pages, and then we'll look for broken links on them, and then finally, we reach out to them. So these are the kind of Google Search operators which we can use to find those resource pages, specifically, which we have seen in the previous videos as well. Once you find out the resources, you can check for broken links on them, and then you can reach out to them. Let's have a look at this guys. Let's say I'm searching for dog blogs for useful resources out here and these are the kind of blogs which we get to see out here. There are two ways of doing it. One is, you can open all these resource pages 1 after the other. And now you can start looking on their websites specifically for any broken legs. Now, this can be a little tedious and time consuming because you will have to go through all the links, you have to open it up and manually check whether the pages are working or functional or not functional. In such a case, you can make use of another option, which is you can use this particular chrome extension called check my Links Chrome extension. You can add to your Chrome extension Chrome browser, which will help you then to do this work automatically. So we have added that and now we can have a look at this. Let's say we're looking at this particular blog, which is useful resources, and we can use the Chrome extension, and we can analyze the links on this page. Now the extension will tell us how many active links are there, how many broken links are there, so that kind of information he will start getting. All these are the links which are showing as active right now. And if we go here, now we can see there is one broken link on this particular page, so we can just open this page to verify it. So yes, we can see this looks like a broken page specifically, for which now we can mention this u to the web owner regarding this page. And then we can go ahead and propose and ask for our page can be replaced in place of this on their website. So for that, we can send out a reach out e mail. Something like this, wherein, are you still updating your site? I'm searching for content related to your topic. When I come across your excellent pages, we provide the resource page link over there. However, I noticed there are some links which are broken. So we can provide a list of all the broken links from their website from their page. And then we can suggest that we are also publishing pages content on the same type of topic. So we can offer to replace it with our link, which gives more extra information. So, this will help them out as well and you can get a back link from them. In this manner, guys, we can generate new backlinks through broken links which are available on different resource pages of websites. I hope this makes sense. You understand now how to generate back links from broken links, which we have here. Thank you so much, guys for listening into this session, and I will see you in the next video. 44. Link Building Strategy 6 - Skyscraper Technique: Hi, guys. Welcome to this session. In this session, we'll talk about another strategy, which is skyscraper link building strategy, which you're going to look at. So this is the technique in which we can go ahead and build new link building which we can do by improving some existing content, and then we are replicating the back links. What we do here is we fetch, we look for some popular content, and we try to make it better. So the chances of securing back links with them is high because of two reasons. The first is that we are creating something that people have already liked. So chances are we will be able to create something, which will be liked by them also. That's one. Second is we are reaching out to the people who have already showed interest in linking to similar content. That way, what is happening is, this is going to work out for us in building our back links as well. So let's have a look at this, how we can do that. The steps to do this, the first is, we'll try to find first some relevant piece of content, which is popular and has a lot of back links. Once we zero down on such kind of a content, then we'll try to make it better. We'll make it much more valuable in terms of the content it is delivering. And then the third is we're going to ask the people who are linking to the original piece to link to our superior content instead. This way, we're able to build out some backlinks. Let's have a look at this guys. The first step would be to find out a relevant piece of content. For this, what we can do is we can do a Google search and we can do a little broader search, we can search, let's say, I want to build content around how to lose weight. In that case, I'm going to search in this particular manner and not use specific information like naturally. How to lose weight naturally or weight lost tips at home. If we do specific searches, then the results will be limited. So we don't want that. What we want to do is a broader search like this, which can give us tons of website search results, popular search results. So when we do how to lose weight search, these are search results which we get to see. Now we can pick any of these, let's say we have picked this one particularly, which is 17 tips to lose 100 pounds or more. Now this is the super content, which we want to make better. We can go through the content and now we can look at the steps of improving it. The first step towards it is going to be to create something better than the original content. For doing so, there are multiple things which we can look at first is length. We look at the length of the post and we try to beat it by providing more points. Like in this case, the example we have taken, it is showing us 17 tips, we can try providing maybe 20 tips or 20 plus tips, and that can help in beating the number of points. Second is freshness. Obviously, we will have a look at it. Let's say, for example, this is built out on October 11 to 2023. We will be creating a fresh content, which will be much more updated, so that will also help. The third aspect is design. Also we need to make sure that whatever content we are building is a combination of text and visual as well. If we have a very heavy text content, that can also have a better user experience and that can lower down our SCO ranking. We have to make sure of that. And then the depth as well. When we go through the pages, we can have a look at the depth of what they are providing, and in our page, we have to add more value. So let's have a look at this. For example, right now, if you see this particular page, it talks about it's all about planning and it gives some information here, then go big with breakfast. So what they're doing is they're giving a lot of generic information, not too specific. So in place of this, they could have given specific details of what exactly can be the ingredients or food items which I can have at in breakfast specifically, rather than just start giving us statements like high protein meal and stuff. So there is a lot of area for improvement for this wherein we can make this content much more specific, giving specific examples of what can be eaten, which can help to lose weight. So as you can see, now they're talking about using an app. So that can also be useful. But the whole idea is, if you want to lose weight, then the suggestions should be more around the more number of points should be around the eating habits, the kind of food which we are trying to eat, and also to extent the the physical activity which we are doing. These are the kind of points which have been given here, which can be certainly worked upon. So what we're going to do is before we start working on all of this, we also need to check out how popular is the website. For that, we can take the website and bring it to SCM Rush, where we can see how many backlinks it has got. Now it has 240.9 million backlinks, so that's a huge number which we can see out here. So now we can see the back lanes out here as well now. We don't want to see all the back lanes. We only want to see follow back lanes and we only want to see number one back lanes. So that is now going to be a lesser number, which we can see here around 100 ord. These are the kind of back lanes which we are talking about. Now these are going to be the URLs to whom we are going to reach out to. Once we improve upon these steps, which we're talking about, and we will work on the design part, the depth part of it, we'll make changes to the content here. We can add more specific images, possibly. We're going to give we'll add more tips rather than 17, we're going to have 20 tips over here, with specific food items which we can suggest, and then we can give also extra information about how they can apply not only food ideas. We can also talk about the physical activities, exercises, which they can do to lose rate. So all those things we can add here, which is not given on this particular page. So that is the additional stuff which you're adding to the page and making it better. So once you do all of this, now we can reach out to these particular source titles, page titles, URLs, who have given the back links to this page and reach out to them for link building. So for that, We can reach out to them in this particular manner, where we can write to them about hey name. I'm searching for some articles about how to lose weight today, and I came across this page, the Page URL, which we are working on. Okay, I noticed that you linked to one of my favorite articles, the article which article specifically. Just wanted to give you a heads up that I created a simple article. It's like name of the article which we'll give. So the one which you have created now with all the editions, 20 tapes and stuff. We're going to give that, and we're going to share that article with them. So this is like a very formal, informal e mail which we are giving, where we are obviously acknowledging the good work they have done. Plus we are adding some R points as well, which can make the page much better. And to that, we are asking them to provide a backlink, the same way they have provided backlink to the original content. So this way, guys, by using this kind of a technique, we are able to build more backlinks for us and which can help us to rank better on organic search results. I hope this makes sense. You understand now how to use the Ipreo technique. Thank you so much, guys for listening into this session, and I will see you in the next video. 45. Link Building Strategy 7 - Reverse Image Search: Hi, guys. Welcome to this session. In this session, we're going to talk about another link building strategy, which is Reverse Image Search. So here, we are going to look at the images which we use on our website, the original images, which we have. We're going to look for them on Google Search to see if other websites are using our images or not. If they are doing so, we can reach out to those websites to provide us a source link or a back link for that. So that way, we can also build some links. We can get some link building done. In this particular approach, we have to make sure that the image which we are referring to out here, it is our original image. It cannot be a case that this is an image which we have taken from other website, and we are claiming it to be our own and when we are reaching out to these websites. So let's have a look at disguise, how you can make use of this approach. So we can go to images dot google dot.in, and here you can search for your image. So you can upload your image over here. In this particular manner and we will get a lot of results related to that. Now we're going to look at the websites who are using this particular image on their pages. Let's have a look at that. These are all the websites who are using this specific image. Let's have a look at them. You can see this is one design cafe which is using this particular image out here. Then guests can post website who are also using the same image. Wooden Street is also using the same image. This way, we can find a lot of websites who possibly would be using our images, and now we can reach out to them to provide us a source link or a referral link for that, which can help us to build some links from this. I hope this makes sense. You understand now how we can use our image sources as well, which can help us to generate new links for our website. Thank you so much, guys for listening into this session, and I will see you in the next week. M 46. Link Building Strategy 8 - Relevant Blog Commenting: Hi, guys. Welcome to this session. In this session, we'll talk about another strategy which we can use to do link building, which is going to be looking at relevant block commenting. So this is an option wherein we can comment on different blogs related to our business, which allows us to comment over there. So we'll find out some relevant blocks from our industry. We'll go to their blogs and we'll read through their block content, and we will comment on them in a genuine manner. So depending on we want to add value to that we can add a comment over there, and then we provide our websites, URL as well for anybody to visit our website through that. So this way as well, we can do a lot of link building and bring traffic to our website. So let's have a look at dis guys, how you can do this practically. So once you are on Google, you can search for, let's say, we're looking for blogs related to SCO. So we can say best SCO blogs. We follow. Now we'll get a lot of such blogs which we can have here. Let's look at some of them out here. I'm opening a couple of them to have a look at it. This is one blog which we are looking at right now. There are multiple ones which we can have a look at. Let's say we are looking at the SCM Rush blog. This is specifically a list of blogs which is being given to us. The other options can be that we can look at, we're looking at Google Search Central blog. In this particular manner. We can see some blogs which would be useful for us. Then if they give you a comment option, then we can comment on them as well. Let's have a look at this. This is one of the blogs which we're looking at on Mos. Now when you go through the blog, specifically, the blog is about the final agenda has arrived, M. It might give you options to comment as well, so which we can find. We can look for other websites as well where we will get some commenting option. Like this, you have to search through different blocks to find out if there are particular blocks which allows you to comment. For example, we are looking at this particular blog right now. And once we come to the bottom of the page, it allows us to comment to be here. Now you can go ahead and comment about it as well. In this particular manner. You can then provide the URL of your page over here, and then you can add the comment. So this way, guys, we can find out a lot of different blogs as well related to our business, which allows you to comment. And in that comment, you can talk about the blog, what they're referring to. Plus, you can provide your website's URL to bring a backlink to back to your website. I hope this makes sense. You understand now how we can make use of some relevant block commenting as well for Link building strategies. Thank you so much, guys for listening into this session, and I will see you in the next do. 47. Link Building Strategy 9 - Social Profiles: Hi, guys. Welcome to this session. In this session, we're going to talk about another link building strategy, which is going to be social profiles. So we can build multiple different types of social profiles on the Internet, and over there as well, we can provide our websites URL so that we can generate traffic or we can do link building through that. That could be a very easy option as well. So wherein you create a profile with all these social media platforms, and in their bio, you can provide your websites UR. Let's have a look at this. For example, we're going on Facebook on Facebook page, which you have created, you can provide your websites URL out here, you can go to the information part specifically where you can go ahead and provide the UR. That's one thing which can happen on Facebook. Same way on your Instagram as well, where you're creating a profile, so you can provide your specific websites URL out here. That's another option. And then on Linden as well, if you have a Linden profile, you can create a Linden page as well in this particular manner. And here you can go to edit page where you can provide your website URL. This way, we can build a little bit Link building as well through our social media profile. When people visit our pages, they go through our information, they see our website URL as well. There are chances they might click on it and visit our website. Hope this makes sense. You understand now how we can make use of our social profiles as well to do link building and generate traffic to our website. Thank you so much, guys for listening in to this session, and I will see you in the next video. 48. HTTP Vs HTTPS: Hi, guys. Welcome to this session. In this session, we're going to talk about the difference between HTTP and HTTPS URLs. So we have been seeing a lot of HTTPS ULs now in the present situation. Earlier, we used to see a lot of HTTP URLs, which were available on the Internet. Now, this HTTPS was brought in because of a lot of issues attackers would be coming in who can see our data as well. To secure that, specifically, this upgrade was brought in, which is HTTPS. So just to understand what are these, HTTP stands for hypertext transfer protocol, whereas HTTPS is hypertext transfer protocol secure. In secure, what is happening is, there is multiple layers of security which is being added to this. And because of which, whenever a message is passed out from the website, the attackers are not able to encrypt it. So usually in a HTTP scenario, people would be able to understand the message, the attackers would be able to understand what message we are sending. Let's see this with example. So in the new protocol, specifically, what we are doing is there is a new secure socket layer and a transport layer security is used to encrypt the information which we're trying to show. And this makes it very difficult or impossible for anybody for any attacker to read it or intercept it. So what the benefits it gives you is with HTTPS. Like you can see in HTTP, if the message which is sent out is hello world, then the attackers or anybody is also seeing the same information. Whereas in HTTPS, that same message is decrypted in this particular manner, where it's a string of characters numbers which is shown to the attackers or anybody outside, and that kinds of secures your data, your information. And that is why most of the websites have now moved to HTTPS URLs. So the easiest way to switch from an HTTP to HTTPS would be to reach out to your hosting service through which you have built out your website, and they can upgrade you to this particular setting. Usually nowadays, whenever we are building out new websites, it comes in a package as well of the hosting services, so you can opt for it as well so that you get a secure URL from the beginning itself. I hope this makes sense, and now you understand how these two work, and what are the differences and plus point of having HTTPS URLs. Thank you so much, guys for listening into this session, and I will see you in the next video. 49. How To Setup Google Search Console: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up our Google Search Console account. So Google Search Console will be another important step which we have to take in SCO, wherein we can open an account with them, which wherein the Google Search Engine allows us to provide our website URL so that they can crawl and index our website and give us insights about the kind of traffic coming to our websites and a lot of other information which we get to see here. So you can search for Google Search Console and we can come to their website. Where we can sign up for it. It's a free account, where we can go and sign up for it. Once you sign in, it will ask you to provide your domain URL and other information to activate it. Let me just show you how it is going to be. What we are going to do is we'll come to this particular add property, and here we can provide our website URL. Once we provide the website URL, these are the steps which we'll have to follow. For doing so, we have to choose the record type to be TXT and wherein we have to copy this particular URL given, and we have to go to our website, where we can add this particular record. In my case, my website URL is bought from name. I'll go to that website and we can do it from there. Once I'm on name chef, so this is my website URL, which we are looking at, so we can select it and we can manage. And here, we can come to advanced DNS. Where we can add a new record. When we're adding the new record, first of all, as the instruction is given to us, we're going to choose TXT record, and the host will be at. And this is where we can paste the complete URL. This is what was given to us out here. As we can see, and then we can save it. Once we save this information, then we can come back and we can verify this after some time. This will take some time to reflect and let's say we come in after 24 hours, then we can come to this particular page to verify this and then our account gets activated. Once the account gets activated, it is going to look similar like this, wherein we can see all the information. We can see the kind of searches happening and the website search clicks, which we are getting out here. Forman's data is shared with us. So we'll get a lot of information about what kind of traffic is coming to our website through the Google Search. I hope this makes sense. And now you understand how the Google search console helps us. Okay the kind of information it provides. Thank you so much, guys, and I'll see you in the next weed. 50. How To Set Up A Google Analytics Account & Install The Code: Hi, guys. Welcome to this session. In this session, we'll see how we can set up our Google Analytics account and install the code for it so that we can track data from that account. So let's have a look at this guys. What we can do is we can go to the Google Analytics website, which is this one, and we can open an account with them. So for opening an account, we can click on Get Started today. And from here, we can start the account opening process. So the first thing which Google will ask you is to provide a account name. So we can give it a name in this particular manner. We can select all the information about account data sharing settings, and we can click on next where we can give the property name. The property is going to be the website URL or the website, business for which you want to set up the Google Analytics account. We can give that over here. We can choose the country. And then we can give the business details like we can give the industry category first, and then business size and the business objectives. Let's say our business website is about generating leads, so we can select that. And now we can accept the terms and conditions for the analytics account. And this will allow us to sign in and get a process of starting our data collection process. So data collection can happen through three different platforms. One is web, which is website. You have a website and you want to build the analytics for that and collect data from there. Android app through Android Mobile App or through an IOS app. So let's say we're doing it for website. So now here we'll have to provide our websites, URL. So I'll go to my website and we're going to take the URL We can give it a name as well in this particular manner. We have to make sure that the STTPS is not coming up in this, so we can just remove that and create the stream. Once you create the stream, it is going to give us the steps to follow for tag implementation, so you can see view tag instructions so we here. So now, Google has has made this process pretty simple. You have two options. One is, you can install the code yourself. This is the code which is given to us the Google Tag, which you have to take and we have to put put it at the back end of our website on all the pages. That is one. The other option is you can follow their steps over here, which is a code less implementation given and follow these steps to do the same job. So whichever makes your work easier, you can select that. So let's say we are installing the code ourselves, so we can copy it from here. And now I will go to my website's back end admin page. So my website is built on WIC, so we'll go to the IS dashboard right here. And now we can past the code over here. So right now if you see on the website, there is no Google Antics code. So if I look at the extension, you can see over here, it says no tax found, which basically means that this website does not have any Google tad currently. So now we are going to the back end of the website, and we can go to the settings of it. In settings, we can specifically go to advanced settings, custom code, and this is where we can add the code. We can see we have added this particular code, which is given to us ideally speaking. And now we can apply this to all the pages. We can refresh this, and we can simultaneously refresh our website as well. In this particular manner. And now we can see this particular code which is being generated. This is the same account ID, which we saw on the Google Analytics page as well, so we can verify it out here. This measurement ID is now showing up on our website. This is the way guys. You can set up your analytics account and this will be activated. You can go back and you can say next. And we can come back to the home page. So it will now start showing up data. Over here specifically. The data will start reflecting in a while. I hope this makes sense. Now you understand how analytics account set up happens and how you can make use of this information to understand how users are coming to our website and what kind of information they're looking at what pages are they checking out? All that information becomes active on the analytics page. Thank you so much, guys for listening into this session, and I will see you in the next video. D. 51. What Is Duplicate Content & How To Check Your Website For It: Hi, guys. Welcome to this session. In this session, we'll understand what is a duplicate content. And how can you check whether your website has any of such or not? So duplicate content is going to be a type, which is a content which appears on the Internet in multiple places, more than one place. This is a content which is written again in the duplicate manner and shows up on multiple different websites. If the same content appears more than once, it can be considered, it is considered as a duplicate content, which you can have out here. Now, The problem with duplicate content is that the Google search results, the Google search will not be able to understand and understand specifically the duplicate content to include or exclude from their indexes. So it becomes very difficult for them to determine which version to rank for the query results. Since the content is duplicate, the search results cannot figure out which content to rank first and the other one to be second. So that is a problem area which a search engine faces. Also, over a period of time, a website, we would not want a website to have a lot of duplicate content because it does not add value to the users. So there are different websites through which you can use to identify any duplicate content on your website or not. So we'll have a look at similar kind of a tool right now. So the tool which we can use over here is sideliner. Sitliner is a tool which will help us to figure out whether our website has any duplicate content or not. So here, you can just go ahead and put your website link. And it will scan your website to find out any duplicate content is there or not. It creates a simple report it will scan all the pages, and now it will go ahead and scan the pages, find out any duplicate content. All of that will be provided. Here, as you can see, the main part which we have to look at is the second part, which is your duplicate content, where it gives you an idea. Duplicate content, common content, and unique content data will show up out here. If you click on the specific duplicate content also, it will give you the specific URL. In my case, in my website, there is no duplicate content right now, and that is why it shows as 0%. But if there are any on any website, if you click on that, it will take you to that particular page where you will find the specific URLs also of it, and then you will know Wha fontent is duplicate on your website. And then you can work on them and make them unique. This tool is simple and very easy to use free as well, which we can simply use to identify any duplicate content on our websites. I hope this makes sense and now you understand what is a duplicate content and how it impacts our SCO search results and ranking as well. Thank you so much, guys for listening into this session, and I will see you in the next video. 52. What Is A 404 Page And How To Find Them On Your Website: A Hi, guys. Welcome to this session. In this session, we'll talk about what is a 404 error page and how to find them on our website. So 404 error pages are going to be ones where it is a page not found page specifically. This indicates that the user reached on the page, but the URL spa provided no information. So there will be a lot of such pages which we can find on our website and which can be not so good for our SCR IK. So there are various reasons why a 44 pages can be bad for SCO. The first and most important reason is it creates a bad user experience. When people reach such pages, they don't get to see any information, and that creates a bad experience altogether. Secondly, if suppose on such pages, you had received some backlinks from popular websites, then the link juice which got transferred from there is completely wasted. Because now that the information no information is there on this page, there is a dead end to it, and that is why it's creating a wastage of link juice, which we could have utilized. So there are a lot of, uh, drawbacks of having 404 pages on our website. So let's have a look at this guys, how you can identify 404 pages on your website. To do so, you can go to your Google Search Console. Once you are inside your Google Search Console account, you can specifically go to pages and In pages, we can look at why pages aren't indexed, where we can look at not found, 404. This will give us all the affected pages which are affected by 404 error. Like this, we can see all the pages out here. If you want to check them out as well, you can just see them separately as well and understand what is happening specifically. As you can see, this is how the information looks like a 404 page. Now you can get it fixed fixed with your web developer and make it functional. I hope this makes sense. You understand now what are 404 pages and how you can identify them on your website and how we can go forward to fix them. Thank you so much, guys for listening into this, and I will see you in the next video. 53. The Correlation Between Site Speed And Rankings: Hi, guys. Welcome to this session. In this session, we'll discuss about the correlation between site speed and rankings. So as we can understand, that paid speed is something which is very critical for Google. As a search engine, they would like to only show websites which have a very good paid speed because that can be directly proportional to user experience. When users click on search results, they would expect the website to open really fast so that they can reach the website and read the content as soon as possible. So Google wants to maintain that kind of experience for all its users, and that is why Paid Speed plays a critical role in rankings on Google Search. Google Will rank those websites high on Google Search, which has a really good paid speed and does not take ages for users to reach the page. So Google is not going to show up slow speed slow loading websites on page one, as it creates a very bad user experience. Site Speed has been a particular factor which Google has been monitoring since 2010. And for now, it has become a general thumb that websites need to have a paid speed, should load within 3 seconds. So as we can understand, this is something which is so close to user experience. Google does not want to take it lightly and would penalize any websites, which has a high page page load and takes a lot of time to load load time. So Over a period of time, Google wants to make sure that all the websites which are being shown on their search engine have high pay speed, which creates a great user experience, and people keep coming back to Google to use their services. I hope this makes sense, and you understand now the correlation between pay speed and Google ranking. Thank you so much, guys for listening in to this session, and I'll see you in the next weed. 54. How To Test Your Websites Page Speed: Hi, guys. Welcome to this session. In this session, we're going to see how we can test our websites paid speed. So for this, we can use a tool called GT metrics. So this is the website, guys where we can come. You can open an account with them. It's free of cost, and we can use this specifically. So here you can come and you can put your website URL. In this particular manner. And then you can choose the location as well. So here it will give you different locations. In this way, you can choose the location, the From, the extension as well, the browser as well. And then you can analyze. So this tool will now scan our website to tell us information about the page load information, which we can get. So Ideally what we are looking at is a page load speed should not be more than 3 seconds. And it will give other information as well, which you can then share with your web developer who can then work on the website based on that. So the intent of doing this activity is to see where our website stands right now in terms of speed, page load speed. And then based on which we can take the next set of actions. So this could be really useful, guys. This will help to improve the user's experience as well, once we see the actionable items and suggestions given by the tool for our website, and we can share that with our web developer who can then make those changes. So we can see now, this is the kind of details which the specific thing gives. The tool gives you over here. So Now, in this case, look at performance, we can look at speed index as well, which is looking at 3 seconds exactly, which is in red ideally speaking. So it's taking amount of time. So dally, what we have to look at is we can make some changes on this website to reduce the pad speed as much as possible. The load time, reduce the load time which we are getting over here. The other thing which you can also do is you can retest and see whether you're getting the similar kind of information or not, and then take an average of the three retest, which you do for it. That will give you a precise idea of what is really your paid speed, what is your load time of your website. I hope this makes sense. You understand now how you can make use of this tool to test our websites paid speed, load time. Thank you so much, guys for listening into this session, and I will see you in the next reading. 55. Web Hosting And Servers: Hi, guys. Welcome to this session. In this session, we want to discuss about the various web hosting services or servers, which you can consider using. So as for my recommendation, there are some of the websites which we can look at. The first one can be Cloud ways, which you can use, which is the fastest, most reliable, you can say web boosting service. They have a free trial as well, and you can see their plans as well, which are reasonably competitive, so you have different plans out here, and they provide a lot of features as such, which would be really useful. So their support staff is also quite effective wherein you would be able to get your issues resolved much faster. So this can be one of the good options which you can consider for your web hosting services, which you can have. The other one is side ground. Side ground is another a scalable cloud hosting service, which does it for different types of businesses, like a jump start, business, business plus, and superpower, which you can use as well. They're little on the expensive side. However, the kind of quality of service is quite great, and they cater to different segments of businesses and different features, plug ins which they provide, which you can make use of as well. They also provide a SSL certificate as well in their packages. Apart from that, They also have e mail marketing services, which you can consider using as well. They have a lot of good features which you can look at, and maybe you can try that out also. And the last one can be S host. There's another web hosting service where you can get a domain, you can host your website, all of that is possible. The good part about this one is their pricing is very competitive. The priced at a pretty low amount. As you can see, a basic one starts at 2.5 dollar a month, and the premium one goes to 14 50 a month, in which they provide a lot of features. Quite a competitive price to consider when you're looking for setting up your websites for a new business. Hope this makes sense. These three websites would be really great to consider when you're looking at setting up your website and looking for web posting services and service. Thank you so much guys for listening into this session, and I will see you in the next week. 56. What Is User Experience (UX) & How To Improve Your Website's UX: Hi, guys. Welcome to this session. In this session, we'll talk about what is user experience and how we can improve it on our website. So the user experience is the process or the experience which users get. Once they land on our website, they go through our website. URLs, they check out our products and services. So this becomes a critical part because user experience is something which Google is very closely monitoring, and who are US results in low ranking in search results pages as well on various search engine websites. So it becomes critical for us to make sure that our user experience is supreme, and we are able to give a great experience to our users who are visiting our website. So there are six main factors which we can look at in order to improve our user experience. The first is responsive web design. So when we're creating the layout of our pages, our website, we have to make sure that the web design is quite responsive, and it is easy to read through and go through as well. Cannot be text heavy and a lot of textual information given in a short format where it's difficult to read through it. That is something is not something recommended and supported by Google Search as well. As you can see over here in the screen as well, the right in side is the right format in which we would like our content to be shown on the website pages so that it becomes more easy to read and scroll through and navigate. The other option is simple navigation. We have to make sure that the navigation is pretty simple and straightforward and easy for the user once they land on our website. Whichever kind of information they are looking for, they should be able to reach to that information within three clicks on the website. So that should remain our target mentally when we are structuring and building out the website for our customers. The other option can be that the search queries, the search queries which are happening, which we are getting from our customers need to be answered as soon as possible. Because this creates a connect with our customers. There can be a lot of information which we can share with them through these queries. So we should take them very seriously of answering them as soon as possible with all the possible solutions for the questions they have asked us. The other option is of including a lot of rich media, which is basically images and videos on our website so that we can reduce the textual content. This enriches the overall experience of users visiting our website. So they go through our textual information. They can watch our videos and understand better as well. So this creates a great experience for them. And then also we have to make sure the website is fastloading. We spoke about this in the previous videos as well, where we can make use of different tools like GT metrics to check our website speed, and then if the speed is higher more than 3% 3 seconds, then we can speak to a web developer and we can optimize the website more so that we can increase our paid speed or reduce the loading time of our website. And then the last one is, we need to create content or create pages, which are relevant to the searches happening on Google. So if the searches are happening for a green hat, then it should show a blog or a page which is talking about green hats only. Similarly, if somebody is searching for a red hat, then the page designed and created for it should only talk about that only product. It cannot be a case that people are searching for, let's say green hat and they see a blog related to red hat or server. That again creates a bad user experience, which we would not want. So be very clear about what searches are happening related to your business on Google and create your content around only those searches. So these are some of the steps which we can take guys, which will overall help to improve the user's experience on our websites, and that will make them come to our website again and again and do business with us. I hope this makes sense. You understand now what is user experience and how we can improve it. Thank you so much, guys for listening into this session, and I will see you in the next video. 57. User Metrics That Can Affect Your Rankings - Organic CTR - Part 1: Hi, guys. Welcome to this session. In this session, we're going to talk about the user metrics that affects our rankings, and one of them is organic CTR. Organic CTR is a percentage of the searchers that clicks on our organic search result. Now, this is going is largely based on the ranking position, and it's also influenced by a lot of website title tag description and URL. So if we can improve our organic CTR by improving our website title tag, descriptions and URL, and that really helps to get a better SCO ranking. Now, in order to check your SCR ranking as well, what we can do out here is we can look at different website for that. So if you go on Google and you search for organic click through rate, you will come across a website, which is advanced web ranking. So here you can find the benchmark, the organic CTR, which is happening right now. This is a graph, which you can see wherein this is first position, second position, so For each of the positions, we can see the benchmark organic CTR over here. Now we can see the organic CTR is 49.89% out here specifically. People also ask plus videos plus organic, the CTR is 47.45 and so on, so four people also ask plus organic is 37.9. Like this, we can see for the first position, what is the benchmark CTR right now? Similarly, if you look at the second position, you can see similar data out there. So looking at this particular kind of information, we will understand what is the benchmark CTR, which we should strive for. Also, if we stand if we know our position where we get placed on Google Search result, from that, also, we can identify from here that what is our CTR, which is going. So it becomes very important that when we are doing our SU strategies, we try to maintain a high organic CTR because that would mean that our website page, it gets a better position on top of the page. Secondly, higher number of clicks happens and people visit our website. I hope this makes sense. Now you understand the factor which is organic CTR, which affects our writings. Thank you so much, guys for listening into this session, and I will see you in the next video. 58. User Metrics That Can Affect Your Rankings - Dwell Time - Part 2: Hi, guys. Welcome to this session. In this session, we'll talk about another user metric that can affect our rankings, which is Dell Time. Well Time is the amount of time which a user spends on a website. Once they see our website search result on the Google Search page. Let's say a user comes to to Google and does a search query, and they find our website. Now they click on the website, they come to the website page, and they don't find the website too useful, and they go back to the Google Search zone within 5 seconds. 5 seconds is going to be our dwell time. On the other hand, let's say a user goes to the second website URL, and they click on it and find the page much more useful. They spend a lot of time, let's say 5 minutes on it and come back. So that means dwell time for that website is going to be 5 minutes. Our intent remains that we want to increase the dwell time for us, which means that we're able to make the user stay on our website for a longer period. This is possible through different ways. First is, we try to draw people in by optimizing our meta tag title as well, so that it becomes the headlines, descriptions, all that we improve and optimize so that people click on our search results and visit our website. The second is the content which we are providing to them needs to be digestible in terms of not to text heavy. We can have a combination of text, images and videos on our page so that people find it easier to digest and read through and understand. The other part is going to be creating content worthy of sticking, which is we really add value to what they are looking for. So based on the search query, we should have optimized the whole website. The topic should be tightly themed to that particular search query which the user had done so that it gives all the information related to that query. So that would be a really good factor here. And then also apart from this, we can provide a lot of useful internal links on our page, which can connect them to other pages within our website, which gives more information regard. A very good example of this can be Wikipedia, where we get to see all this being done in a very effective manner. These all things factors would really help to improve our dwell time, which will increase the time spent on our website, by the users, and this would really help in improving our gates. I hope this makes sense. You understand now what is dwell time, and what are the factors can be there to increase our dwell time on our websites. Thank you so much, guys for listening into this, and I will see you in the next week. 59. User Metrics That Can Affect Your Rankings - Bounce Rate - Part 3: Hi, guys. Welcome to this session. In this session, we're going to talk about another metric, which is going to affect our rankings, which is going to be bounce rate. So bounce rate is defined as the percentage of visitors who visit our website, but they don't take any action. They don't click on any link or fill up a form. They just reach the website and then they go back. Without taking any action. That becomes our bounce rate. Now, bounce rate is important for various reasons. The first reason is that if someone that bounces from your site didn't convert. Basically, we are saying that there's a visitor who came to our website, but did not convert and so that's a lost sale for us. If we can improve our bounce rate, this can open doors for more sales and increasing our conversion rates. That's one of the main reasons. The second is a high bounce rate lets you know that your site is not giving the right user experience. Once people land on your page, they don't find the correct information possibly the page layout is not so great, or the copywriting is not effective because of which people quickly go back to the search result pages. So it becomes very important for us to improve our bounce rate, reduce it as much as we can. So now the average bounce rate which we look at in the market benchmark is around 41 to 50% of the websites will have a average bounce rate. So our intent or our target remains that we can have a bounce rate lesser than this as much as we can. So there can be different ways by which we can improve our bounce rate. So the first thing which we can do here is we can use a lot of YouTube videos on our page, which can give a great user experience in buffering and showing the video. We can have the website to be fast loading website. So we spoke about these as well in the other previous videos, where how we can improve the speed, the loading speed of our website. The other thing which we can do is make your content super easy to read. The whole content piece, the navigation. We need to make the content more responsive by using images, text videos in it combined as a combination. And then obviously, the content which we are trying to talk about should match the search intent as well. So based on what search the user had done, the whole page should be directed towards that particular search query, that topic itself. By doing these things, we can improve our bound rate, we can reduce our bound rate, we can retain the users who visit our website on a longer period. I hope this makes sense. Now you understand how bound rates can also help to improve our SEO rankings. Thank you so much for this us, and I will see you in the next video. 60. What Is Negative SEO And How To Identify It: T. Hi, guys. Welcome to this session. In this session, we're going to talk about what is negative SCO and how you can identify it. Negative SCO is a an approach wherein we try to go ahead and demote a competing website. A lot of such cases happens wherein the intention is to do a lot of negative SCO of our competing websites so that they rank low or they get completely removed from search. These negative SCO tactics can be about building a lot of thousands of spammy links, sending fake link removal requests, creating fake reviews, and a lot many such things, which can be done to do a lot of negative S. So how we can spot a successful negative SCO attack is the first thing which you will see happening because of negative SCO is drop in traffic. You will see a drastic drop in traffic of the website, which can happen because of this, wherein Google will not promote or show this website more often on the Google search results. And because of which, there will be lesser people visiting the website. The second thing which can happen is, Google can also send a manual penalty notification to the website owner, wherein talking about that the website is not correct and it has a notice of unnatural links which have been detected on the website. So you can receive an e mail on your Google Search Console account. The third thing which can happen here is, it can also lead to a drop in your individual keyword ranking. Your overall SCO ranking goes down. So your keywords ranking will also go down, which will obviously impact your traffic as well, which is again a very strong indicator of a negative SCO attack which has happened on the website. So these are certain tactics which usually businesses would take in order to pull down their competitors websites, which can be effective, and sometimes it can work as well. But most of the time, what we have seen is majority of these Negative SEO strategies don't work that often. I hope this makes sense. You understand now what is negative SCO and how you can identify them. Thank you so much guys for listening into this session, and I'll see you in the next week. 61. Google Panda Update: Hi. Welcome to this session. In this session, we're going to talk about the Google Panda algorithm update. So Google Algorithm are programming codes which are being set up COVID here to retrieve Beta firm indexed search index and deliver the best possible results for a query. The search engine uses these a lot of combination of algorithm to pull out results and show us website search results relevant to the search query done by users out here. Now, with respect to Google Panda, which was released in February 20 2011, the main purpose of Google Panda algorithm was to reward high quality websites and to diminish or or you can say deprioritize low quality websites, which is coming on Google Search results. The whole intention was to clearly identify the high quality websites and ran them first or on top of the pages and completely remove the low quality websites from the Google SCR s. This was possible. So to identify such websites, Spanda specifically looked at a couple of aspects of it, which is going to be thin content, which basically means your content does not have weightage in it. It's a very light content, which have written. Duplicate content was also looked at over here, low quality content. The content does not have much quality in it. Lack of authority or trustworthiness, domain authority is very low. There are hardly any links on it. They also looked at low quality or user generated content over here as well. Also, the There are websites which has a i add to content ratio, wherein you have a lot of ads versus the content written on them. Google also looked at websites which are blocked by users. Such websites as well got triggered by Panda, and then the content mismatching search queries, which is basically a lot of websites which has content, which is completely irrelevant to the search query. The search query is very different and the content made about it was very different. These were all the triggers for the Panda algorithm to identify such low quality websites to shoot them down to remove them from the Google search results page. So how we can identify whether we have been hit by a Panda algorithm is, the first thing which you will find is that when the update came out, after that, if there is a huge drop in our organic traffic or SCO ranking, then we can correlate it with the Panda update, which came at that point in time. And this was and how we can recover from Panda specifically date is doing all those things, which the algorithm is looking at primarily speaking, improving our content all across the board. So all these things which we can again focus on to make the quality and the value which we are giving on the website better, which can make again come back and show up on the higher search results pages. So this was the Google Panda date which came out in February 2011, and which is still a part of the SCoritm, currently, which impacted a lot of websites. The intention of the update was only to prioritize high quality websites versus low quality websites. I hope this makes sense. You understand now about the Google Panda gorithm update. Thank you so much, Keys for listening into this, and I will see you in the next week. 62. Google Penguin Update: Hi. Welcome to this session. In this session, we're going to talk about the Google Penguin algorithm update, which came. So this update ig was released in April 2012, which was very similar to the Google Panda update, wherein this specific update also looked at rewarding the high quality websites and diminishing or removing all the low low quality websites which are coming up and trying to remove them from the Google Search results pages. Was majorly focusing. The Google Penguin was majorly focusing on link schemes and keyword stuffing. So Link schemes, there were a lot of schemes where people were creating fraudulent links, back links, low quality links, and putting it on the website to manipulate the Google search results. Pretending that the website has high value and has received a lot of back links and trying to get a higher SCO ting. A lot of such link schemes were going on, which they wanted to which the Google algorithm wanted to curve and penalize such websites and remove them from Google search results. The other option, the scheme was the keyword stuffing ad approach. A lot of websites were stuffing their website content with same keywords without adding value repetitively. Using the same keyword repetitively throughout the page so that it gets better SCO ranting and gets a higher domain authority page authority for the Google search results was something was also happening. So these two were the focus areas for Penguin update, wherein they looked at link schemes, various types of low quality links, and keyword stopping done by a lot of websites. Now, in order to see whether the penguin update had an impact on our website, we can again look at the time range when the Penguin update came out and during that time, we can check our specific website traffic organic traffic, and our SCO rankings, whether they connect or not. So from that, we can understand whether it had an impact on our website's performance. The ways to recover from Penguin update was to avoid any such links, which we're coming to us. We need to validate all the back links which are coming in, making sure all the back links which we're getting on our website are genuine and coming through authentic websites only. We were not supposed to look at any low quality websites to get back links from. The other part was keyword stuffing, so we would try to make our content genuine enough, which actually adds value to our user without using any keyword stuffing or repetitive keywords on the page. So these were the ways by which we could recover from penguin update impact which could have happened on our website. In addition to this, the Google staff member, John Muller, also mentioned that Penguin update was a site wide algorithm, which was looking at the presence of a large number of low quality websites, pointing to one page of your website. This could result in Google removing reducing their trust on your website and could lead that to your website, not appearing on Google search results at all. So we had to make sure that we abide by the particular policies which this update brought in and make sure going forward which on our website, whenever we're doing SCR ranking. We make sure we follow these steps of providing proper authentic backlinks and also reducing any kind of keyword stuffing happening on that. I hope this makes sense. You understand how Google Penguin update works and how it impacted our websites. Thank you so much guys for listening into this session, and I will see you in the next week. 63. Google Hummingbird Update: Hi guys. Welcome to this session. In this session, we'll talk about the Google Hummingbird algorithm update. So this was an update which was released in August 2023. So Hummingbird update was a latest update which Google brought in, and this was much more sophisticated in understanding the intent of the searchers queries. So with this update, Google wanted to focus on the intent of the search queries with which people are doing it and based on which providing the matching relevant results. So what was expected was that the website's results would be relevant to the intent of the user and not just the keyword matching which we were doing previously. So for example, Google started looking at, and this is where Google started introducing knowledge graph information as well. Like for example, when people are searching for rules of football, Google started showing search kind of results because this seemed much more intuitive for user experience. Rather than providing multiple search results website results, which people would click on and then go and see the information. This format was much more effective and intuitive for user experience. And this is what Google wanted to focus of in Google Hummingbird date. So what they wanted was the search results, the algorithm will look at the intent of the search query and based on which results should be presented to them. So this can be called as the semantic search. Semantic search is a concept which basically looks at focusing on the user's intent and how the subject of the search relates to other information in a wider sense. So here, we are rather than looking at the string of keywords. What we are really looking at is what a user is really means, and then serving relevant search results for it. Another example for this can be, let's say, when user searches for weather. The intent is that possibly the user wants to know the current days weather temperature. And that is what Google started showing as well, as you can see in the screenshot. Rather than giving information about what weather means and other website results related to the keyword, which is weather. This is how the Google hummingbird was designed and the focus was more on looking at the intent of the search queries. So to optimize for hummingbirds, specifically, what a website needs to do is, again, looking at the length of the content, trying to give a good user experience. What we're trying to do is we try to diversify and the length of the content. It should not be a case that the content which we're creating for our websites has to be of the same length. It can vary. And now the intent is that how much value are we able to provide to the users who are visiting those pages. The other thing which we started looking at was also topic appropriate languages. Making sure that the specific content which is being made is related to the specific topic, which is what has been searched for on Google, and there is no miscommunication or disconnect in that. So we need to make that as well. And we also started implementing Schema microdata here. So Schema maker, which was needed as well, which would help to optimize our websites better. So these three things would really help in optimizing for Hummingbird and making sure that our website search as keep coming on top of the Google Search results page. I hope this makes sense, and now you understand this algorithm update, and you know what needs to be done to make your users websites experience better. Thank you so much, guys for listening into this session, and I will see you in the next video. 64. How To Keep Track Of All Your Backlinks: Guys. Welcome to this session. In this session, we'll see how we can keep track of all our back lns. So once we start building our back lanes rough different sources, it's very important for us to keep track of it and make a repository of it in one place. So we can build out a spreadsheet in which we can start putting all the back lanes which were built over a period of time. So there can be certain details which you would want to keep in this case, which you can get from SCM Brush. So let's have a look at this guys. So once you log into your SCRsh account, you can go to the account for which you want to see this. Let's say we are looking for Yoga matters. And we can look at the back links data. Here specifically, again, we have the particular back link data out here given to us. We can have a look at the data and there are two things we can look at, for example. We can look at only the links as for the referral domain, which can be one, and we are looking at only the follow links specifically. Now we can start putting in all the details. For example, we can first put the source URL, the source of it. Let's say we are looking at this, which is royal arraignment. This is the URL. Then we can put the domain authority of it for domain authority of the website. We can look at the Moz specifically. I can tell us the domain authority over here, then we can put the URL, the website, which it is taking us to, particularly this one. In this manner, we are going to collect all the information which we have of the backlink. The anchor text as well over here given which we can take as well. The meaning behind then we can also put the particular type of anchor text which we have in place. Here we can put the meaning behind We can say in this manner, we can put the date when it was posted, also, which we can get over here, which is January 1, 2024. And any notes which we want to put regarding it. So in this manner, we can start collecting all the back links which we have built over a period of time for our website and keep it in one place as a repository. It really helps us to know which all back links we have built out over the period of time. Plus, we can then look at building out based on the performance, how our performance is going on. We can make changes to this repository. Maybe we can look at similar backlinks in the future as well to get if this has worked out for us. So that is how this data really helps us to improve our SCO strategies and helps to rank our websites much in better positions on the Google Search results page. I hope this makes sense. You understand now how we can keep a track of all the backlinks with the help of SCM R Tool. Thank you so much, guys for listening into this session, and I will see you in the next week. 65. How Long Does It Take To See Results: Hi, guys. Welcome to this session. In this session, we'll talk about how long does it take to see results in SCO. Ideally, whenever we're doing SCO strategies, we need to be very patient and consistent with it. There is no particular time frame in which we can say that we can start seeing results. Usually, majority of the clients we have seen results with is within four to six months, but then also we cannot generalize. It varies from business to business, how these strategies are working out for every business, based on which we can move forward. What is more needed is that we keep doing these strategies on a consistent basis, and that is what is going to help over the period of time. Because there are a lot of things which we need to look at like keyword, keywa density, keyword difficulty, on Page off page SEO, which we are doing, technical SCO, which you do, link building strategies. Now you can't go ahead and build Link links over a period of time in a short period of time, lot, many of them, that can lead to Google penalizing our website. So because of which, again, we need to be consistent and slow and steady with it, and we can see results over a period of time. What we have seen is there are businesses who who start seeing results from four months onwards. And we have also seen websites, which has taken like 18 months to see results. So it can vary from business to business, but depending on the criticality and complexity of the business as well, what we are trying to portray over here, what kind of business we are trying to set up over here? Because over a period of time only, we can create and build some online presence, which is creditable and genuine and which Google starts paying attention to and they start ranking us on top result pages. So that is why for Looking for results for SCO, we have to be very patient and consistent with it and keep applying these strategies which you're learning in this course. We assured that if you apply all these strategies in the SCO for your own business or for your clients, you will be able to see results sooner. I hope this makes sense. You understand now how it is going to work out in case of SEO strategies for clients. Thank you so much, guys for listening into this session, and I will see you in the next redo. 66. The 3 Biggest Culprits That Prevent Your Website From Ranking: Hi, guys. Welcome to this session. In this session, we'll talk about the three biggest culprits that prevent our website from ranking i on a Google search results page. So the first reason for this happening can be that we are over optimized the anchor text. So maybe it is a possibility that the backlinks which we've used on our website has a lot of the anchor text is repetitive, and we have used that a lot many times. And that is why Google is now ranking our websites at the lower positions on the page. We need to go back to our back links, look at the backlinks which we have got on our website and see the anchor text used on them. If there are a lot of texts which is multiple times repetitive throughout, then we need to optimize them, remove them, and change them into other texts so that it does not look like over optimized on the website. The other reason can be that it is under optimized. The anchor text is under optimized. We have not used our The back lings, anchor text are not using the specific seed keywords from our website much. And because of which, again, the SEO rankings are low. Again, we can go back to our back lings, anchor text. We can see that, and we can add a lot of our seed keywords from our website on the anchor text so that it becomes more prominent and now Google starts ranking our websites on top of the pages. The other reason can be that there's a lot of keyword density, which is happening is high on our website. We have used a lot of keywords repetitibly on the website without actually adding value to the page. So if it is that the case, then Google will again penalize our website and not show it up on top of the result pages. So we need to reduce this keyword density. We can go through our content of our pages and remove the redundant keywords as much as we can so that we can just provide the actual value which we want to add over there. Maybe we can replace it with other kind of content, which can enhance the overall user experience. This way, we can control the Kiba density issue as well. I hope this makes sense. You understand the three reasons, which can be the reasons for our website's ranking low on Google Search results pages. Thank you so much guys for listening into this session, and I will see you in the next video. 67. How To Find Out How Much Traffic Your Website Gets: Hi, guys. Welcome to this session. In this session, we'll see how we can find out how much traffic our website is getting through the Google Analytics account. So once you log in to your Google Analytics account, you will be able to come to the home page in this particular manner. And now we can go to the report section where we can find such data. So in the report section specifically, if you go to acquisitions overview, this is where you will get to see data coming in regarding our regular traffic. So now Google shows you users and new users data in this particular manner. So users, this is a data which is being shown for last 28 days. So what we get to see is in the last 28 days, how many users visited our website. Out of which, how many were new users, which you can see as well over here. Usually, the new users number would be lesser than the normal users because new users are the first time visitors of our website. Then we also get to see a real time data about how many users have been through our website in the last 30 days, that data, which also comes to our NCS over here, which you can see. Also we get to see the different sources from where they're coming, they're directly coming to our website or through an organic search, or through referral, how they are visiting our website, through which source are they landing on our website is also what Google Analytics shows us. So we get to see paid search, which is basically Google Ads running, organic social. All these sources also, which we will get to see out here. So this will be the page guys where you will be able to find the traffic coming to our website on a regular basis. So you can sign into your Google Analytics and go through this page to see all the information regarding your website travel. I hope this makes sense. Now you understand how we can find out the traffic coming to our website on the Google Analytics account. Thank you so much, guys for listening into this session, and I will see you in the next wed. 68. How To Find Out What Country Your Traffic Is Coming From: Hi, guys. Welcome to this session. In this session, we'll talk about how we can find out from which country we are getting traffic on our website through the Google Analytics account. So once we log in to our analytics account, and we're on the main home page. We can go to user attributes on the left panel, where we can look at demographics details. So this particular section will give us information about the traffic coming from different countries in this particular manner. So now we can see over here. First, there is a graphical representation of it, so we can see for the last 28 days that what kind of traffic is coming. So as we can see, majority of the traffic coming on the website is a US traffic, which is coming. And then the rest are from the other countries over here. And same is the data, which we get to see out here. So now, Google will also show you in a tablear format, the data as well. Country wise traffic, which we can see out here. We can also see the engagement sessions engagement rate of it as well, and also the total revenue which you are generating from each of the particular countries. So now, looking at the country's data, we can identify which are the winning countries in terms of performance, revenue wise, we can look at it. So dally, whenever we are trying to identify, which are the countries which are working best for us, we should be looking at the data by revenue. So we will be sorting the data by revenue because that will give us the right indicator. Like, for example, if you see over here, the third best country from where we're getting most of the traffic is India. However, if you look at the data over here with respect to revenue, there hasn't been any revenue which has been generated from India as a country. So in that case, it is not a right indicator offer, three countries which is generating revenue for us. Rather, we would say China has been a better country with 915 users, they have been able to generate $716.80. This way, we can identify our good performing countries, and then we can maybe go ahead and build out more campaigns, as well, run ads in those countries more aggressively to sell our products. The other aspect of it is, if you want to see the data, the breakup by City wise, you can do that as well. If you go and click on this plus button and go to geography and do City, then Google will show you a split country wise as well. Now citywise, as well. Now you can compare by city as well, which cities are doing better in terms of performance. Like over here, we can clearly see that New has turned out to be the top performing city out here, which has generated the highest revenue, and the second best is San Jose. This way as well, you can split the data by city and see your best performing cities from this particular data shared with us. Also, what we can see is if you are running a lead generating business, so remember this thing that you might not see a revenue column out here. So in such a case, we'll have to take the judgment, Paul of the best performing countries based on the number of users which we are getting from those particular regions. I hope this makes sense. Now you understand how we can make use of the country specific data, how we can find out what kind of traffic is coming from each of the countries on our website through the Google and AS account. Thank you so much, guys for listening into this session, and I will see you in the next week. 69. How To Find Out What Pages Are The Most Popular On Your Website: Hi, guys. Welcome to this session. In this session, we'll see how to find out which pages are the most popular ones on our website. You can find this out through your Google Analytics account. Once we log in to our analytics account, we can go to the report section guys. In the report section, we have a particular section for engagement. That is where you will find such information. Engagement gives you an idea about how users are engaging with a website. What all pages are they visiting? How much time do they spend on those pages? All those kind of information will be shared here. When you come to engagement, there you have pages and screens. This is where if you go, you will be able to see data in this particular manner. Now we can see all the pages which are there on the website and their respective views users data out here. We can also see the average engagement time, which is the average amount of time users are engaging with our website pages. This gives us a clear idea about which pages are working really well. Like for example, we can see out here if you sort this data, And now we can see that ideally the Google redesign Android Eco Wood Magnet page is driving more engagement and has the highest engagement time. So this way, we can find out the top popular pages which we have on our website. And now we can similarly look at the low performing pages as well by sorting it in other manner. And now we can see the other pages which are also there, which is not getting any engagement at all. So maybe we can go ahead and optimize these pages so that our overall performance and the quality of our pages becomes better. The other aspect of this is, we can also look at the pages which are generating the highest entrance into the websites and also the exits from the website. That way, also we can identify, which are the good and bad pages of the website, and then we can optimize them further. So let's have a look at that as well. For that, specifically, what we can look at is explore. So I explore, you can create an exploration report out here in this particular manner. So let's say this is how the report is going to look like, which will give you a lot of data. Here we're going to customize it as per our requirement. So on the left, here you can give the name of the exploration, what you want to find out. And then you can choose the date range for which you want to create the report segments is where Google is going to segment the data in terms of country, the source of traffic, all of that is being given over here. So maybe you can go ahead and take these or you can remove these as well if you don't require, and add something which is relevant to us. In our case, specifically, what we are looking at is we want to add or you can increase the segment over here, then dimensions are going to be by which you can go ahead and, look at different segments in terms of gender, country, device category, all of that. In our case, what we are looking at is pages. Maybe we can remove these and add pages in place of this. So let's have a look at that dice. We can look at, let's say page title and screen class is what we are looking to add as a data, and then comes metrics. This is where the data will actually show up, so the numbers will be appearing here. What we are looking for is ideally people entering the website and exiting the website. So we can add similar metrics here. We can say entrances. In the same manner, we can also add exits. These two are the metrics which we want to see out here. Now, on the other front, now, as you can see, the data is not changing yet because of the fact that we've added rows over here as city, so we can remove this particular segment and replace it with our own segment, which is page title and screen class. Now we can see this data. We can see this data out here, which is again, divided by desktop device categories. This is also something which we would not need. So you can just remove this further. And we can just look at the active. We can look at specifically, we are not looking at active users, but we are looking at entrances and we're looking at exits. So in this particular manner, we are able to go ahead and segment the data, and we can see it in this particular way. Okay. So now clearly, we can see these are the pages for which we can see the highest entrance and exits. So which are the pages where most of the people visit and leave from a website. So we know that is the home page, stationary page, the Google March shop, new Google March shop. So these are top pages of the website, where most of the traffic is coming to and leaving. Okay. In the same manner, if you go ahead and look at the other way round, then we can see these are the other pages where hardly any traffic is come. So now you can identify these. You can take them aside, optimize them further to make the overall quality of our pages of the website better. I hope this makes sense. You understand now how we can identify our popular pages from our website with the help of our analytics account. Thank you so much, guys for listening into this session, and I will see you in the next video. 70. Events And Conversions: I, guys, welcome to this session. In this session, we talked about events and conversions. So these are two different metrics which you can set up on the Google Analytics account. So events are going to be specific triggers or ways by which users interact with our website or app. So this can be any kind of interactions. So this can be where people are clicking on particular button or selecting a particular signing up for a newsletter, or let's say they're going ahead and selecting some radio buttons on the website. So these are going to be triggers which are happening on the website. Now, when you set up your Google Analytics account, automatically Google goes a and build some events for us in the account generated over there, which we can use as well. They are very different from conversions. So let's have a look at this dys. Once we are inside the analytics account, and we can go to engagement, where we can find events. This is where you will find all the events which are automatically generated and created by you. Now you can see these are the events which we get to see out here, ideally speaking. And now you can see the other metrics related to these events as well like event count, total user, stuff. Other than this, you can also pin the events data when you go to Admin and you go to events over here as well, like here, you will get the same information again out here. This is going to be the events data, which is basically different types of interactions which users do on our website. It can be a click. It can be filling up a form. Page view. All these can be various kinds of events. On the other hand, what we have is conversions. Conversions is going to be a kind of an activity done by the user, which contributes towards the success of the website. Now, this can be of various types again. Now, for example, for an e commerce business, purchase on the website is something which will contribute to their success. Similarly, a legion website, a form fill up can be a similar conversion, and similarly, there can be a click on a phone number can also be considered as a conversion. So these are going to be actual conversions or sales, or you can say activities, which contributes or which adds to this real success of the business. Now, that can be a purchase form filler Cora click on the phone number. So that's also something which you can define. So now the events which you have created, you can figure out which ones do you want to be marked as a conversion, and you can use them to track conversions over here. Like for example, in case of click, we are not going to use that as a conversion because obviously, we don't want every click on the page is counted as a conversion for us. We only would want maybe a form submit can be a conversion. Purchase can be a conversion, which are actual real contribution to the success of the website. So that way, we can look at conversions out here. So what we are clearly saying is a conversion should be something which is adding a actual value to the business rather than only interactions happening between users and the website. I hope this makes sense. You understand now the difference between events and conversions. Thank you so much, guys for listening into this session, and I will see you in the next video. 71. Topical Relevancy: As. Welcome to this session. In this session, we'll talk about topical relevancy. The idea is, by now, we understand that how to build content, we do a lot of keyword research to find out the relevant keywords for our websites. And based on which we start building out content around that keyword. We also do competitor review and see, understand what kind of backlinks, keyword research, keywords they have used, and based on which as well, we write our content. The whole idea behind what Google expects out of us is that when we are building out any type of content, the topic has to be around that keyword. So for example, if my business is about a plumber in London, then I'm going to create a topic. I'm going to create an article content around that keyword plumber London. However, what is more important to Google is that what we are going to create is to rank better on the SCO. What Google wants to see is that it is not enough that we just have content around that single keyword. What you need to have is you need to have enough content around that wider topic. When you are building content for your websites, you have to keep in mind the topic in particular and around that, you have to build multiple content pages. So just having focusing on one single keyword is not enough. So it has to be a case that you're building multiple pages around that topic, and that increases your overall website's domain authority on that particular topic. And because of which, the Google search results will prioritize your website and show it on top result pages. So usually what we are suggesting is are the supporting pieces of content. Again, this can be very niche specific. So we looked at our review. We looked at our competitors website, we see what kind of pages they have built around that particular topic. And we try to a that. We try to copy that and we try to build similar kind of content for our websites as well. The whole point is that we should be creating enough content which covers that topic in totality. There should not be any information missing regarding that topic. A very good example of this can be Wikipedia, where we can see all the information which we're looking for for a single topic, we can find there with multiple links provided here. The idea is to be like that. Wherein we are covering the topic holistically with all the relevant pages created. Multiple pages as many as required, that might vary from business to business category to category. But the idea is, once you have that content created, the user experience needs to be great. A user visiting our website gets the complete information about that topic and not about that single keyboard. I hope this makes sense. You understand now what is topical relevancy and how it is important for us when we are building SEO strategies. Thank you so much, guys for listening into this session, and I will see you in the next video. 72. Tiered Link Building: Hi, guys. Welcome to this session. In this session, we'll talk about the tiered link building strategy, which we can also use out here. Now, as we understand how Link building happens, so for your website, you create backlinks. So what Google is also saying is that we can create backlinks for the backlinks which we have created for our website. So it's a good strategy to have multiple black links created for the backlinks which we've already set up on our website. That is going to improve our domain authority and the link tops which we get to our website. So the idea is that this came into existence after the Google Penguin update. So according to the Google Penguin update, what they started looking at is that it is not important that the links which we are created, the backlinks which we have created on our website. However, what is more important is to look at the power of these back links which we have created, which are linking to our website. So in order to understand the power of these pages of these backlinks, it is important that these links, these back links also have Tier two or they have their own back links as well. And that is where tiered backlink strategy came into picture. So what we're saying is that your website can have, let's say low quality back links, in which in these links, you can build one or one to three different backlinks linking back to the ones which are on our website. So this way, we are able to improve our link us for the website as well. So the tier two links the links, what we are building to the Tier two links specifically are best built pages that have a low page authority. So What we're trying to do is we will not be building any tier two links to the links that are below a DA of 25. Anything above a DA of 25 is something for which we are going to build out links. The higher is the authority of the link, the better it is, the more value it will produce for us. Also, the type of link which we're creating is going to be similar to what we have created in Tier one, the original backlinks, which we have, which is going to be guess post, which can be niche related content which we are creating, similar to the ones which we already have. What we are saying is we don't want to create tier two back links which are way different from the tier one backlinks which we already have. At the end of the day, we want to stick to the same topic of the content which we're creating for the website. These links need to be related to each other. The number of links which we can create out here can be between 123 per page, wherein we can create these tier two links, and that can be used for all the back links on our webs. Now, in case of the anchor text, Google only looks at the anchor text for the tier one back lns which we have. They are not looking at the anchor text for the tier two back lens currently speaking. So, however, again, we don't want to keep anchor text way different from the ones which we already have at Tier one. They need to be relatable similar to what we are catering to in the business. So we'll also make sure whenever we are creating tiered back lens, the anchor texts are also similar to each other. I hope this makes sense. You understand now how tiered back link works, and it's a very important strategy so that we can build more link us to our websites. Thank you so much, guys for listening into this session, and I will see you in the next week. 73. Google AI & Machine Learning: Hi, guys. Welcome to this session. In this session, we'll talk about the Google AI and machine learning strategies which are applied on Google SCO as well, currently speaking. So the core principles of the SCO remains the same. We have been doing Keyword research, link building on Page SCO of PageSO, high quality content creation. All these things have been there, which have been working out still now, even in the world of AI, and you can say, machine learning, which is apting all around us. So this is going to remain the core of SCO in the future as well. Is not going to be a case that with the AI and machine learning coming into picture, these things will get replaced with it. So the core of SCO is going to be around all these things, which we have been doing in the past, and would remain the same in the future as well. The idea of AI AI is basically a segment of computer science that helps which builds in very sophisticated machines, which can think and respond like humans. This is really helpful in terms of giving us output in results about certain things which we want to understand. Similarly, machine learning is a subset of AI, which we can say, which enables machines to automatically learn from the experiences and improve from the experiences, the the data which has been feeded into them. So this is something which works together. You can say that machine learning is a part of AI, which works out here. Now, in this whole setup which Google has done, the main focus for Google has always been the user experience. The intent, the reason for the AI coming into picture and machine learning being used is to make the user experience better. Now, if you look at way back in 2015, that is when rank brain was launched, which is a machine learning based algorithm which Google brought in. Now, the whole idea of this algorithm was to understand and respond to user queries in the manner as a human would do that. Looking at the intent of the search query and not just looking at the meaning of the keywords. To understand this better. So during that period of time, the algorithm would till then, the Google algorithm was completely human coded, and that is when Google went ahead and brought in machine learning based algorithm. So the point is that the machine learning algorithm has been there in Google in Google system for a pretty long time. And we have been seeing searches related to that based on machine learning. It is not something new which has just started now. Now, similarly, another algorithm was Google Bird, which was released in 2019, which tries to understand the intent of the searcher by focusing on the concepts or the topics and not just looking at the keywords. This was another machine learning algorithm which they launched. Now, this helped to get much better results when a user does a search query on Google. Like for example, if somebody comes to Google and searches for, can you get medicine for someone pharmacy before we could see results in this particular manner, which would say getting a prescription filled and information like that. Now with this algorithm coming into picture, the result would be very different. It can say, can a patient have a friend or a family member pick up a prescription. It really goes in depth into the understanding the intent of the search query and based on which give out results. This is something which has been there in the Google system for a pretty long time, and Google has been using a lot of machine learning based algorithms since the past. So the idea of the AI technologies impacting SEO is, it is not going to replace the SO strategies. Rather it is going to expand the whole idea. It's a continuation of the SEO strategies. We can say that. The focus will still remain on, you can say relevancy, quality and value of content, which we want to improve. Google will primarily focus on improving this so that the user experience is much better. With the help of these, they can look into the insights of what is the intent behind the search queries done and based on which they can bring out much more relevant high value content results. So if you look at it closely that today within Google AI and machine learning is something is being used all across, they're using it in SCO. They also started implementing it in ads. So this is something which is going to be there going forward as well, and it has been there in the past also. Google has been using it in the CO strategies as we discussed. So it is going and we have on because of this, we have seen a lot of improvement as well because of these being implemented. So the idea is with the AI also coming in picture now, this is further going to improve the user experience, and we are going to see much better search results coming from the Google Search engine. I hope this makes sense. You understand now the impact of AI and machine learning on SCO. Thank you so much, guys for listening into this session, and I will see you in the next video. 74. What Is an SEO Audit + How Google Works: Hi, guys. Welcome to this session. In this session, we'll talk about what is an SCO audit and how Google works in this. So an SEO audit is a process through which we evaluate a website to understand how friendly, how search engine friendly the site is. The whole audit process is done with the main purpose so that we are able to optimize the website in such a manner that it can rank higher on the Google search results. So NSC audit really helps to understand the foundations of the website and what all things have been done in the website so that we can make changes, optimize it better so that it starts appearing on the Google search results more often. Now, the Google algorithm works in such a manner that we understand that there is a particular crawler which crawls all these websites across the Google Internet. Now, this crawl crawls three different types of pages on the Google Internet, which is going to be known pages, pages which are known to Google. Then there are crawled pages, which is it specifically crawls. And then out of those crawled pages, Google finds some pages which are high quality, and they put them under indexed pages. So these are the ones which we see on the Google search results. So as a purpose, what we want to do is we want to make our websites quality at a high level so that they gets indexed by Google, and they are shown more often when a user does a search. And this is where the SCO audit comes into picture, which helps to do a complete screening or audit of our website to understand what all things are happening in the website, what is going right, what is not going right. And then based on that, we can take our steps and optimize the website so that our website's ranking becomes better, and it gets indexed by the Google crawler, and it is shown more often when users does search query. I hope this makes sense. You understand the importance of SCU audits and why we do that to help our businesses. Thank you so much, guys for listening in to this session, and I will see you in the next do. 75. What Tools Can You Use For An SEO Audit?: His. Welcome to this session. In this session, we'll talk about what are the different tools we can use for an SCO audit. So there are various tools which can be used out here. Like, for example, you can make use of Plumar. This is one of the tools, which is earlier called deep crawl. Now, you can use this tool for crawling purposes, and this is going to be a paid version, which you can use over here. It has various features which can be used out here. Another option is side side Bu website crawler, which can also be used. They have a free and pris a paid version as well, which can give you a lot of information about you can crawl the websites, you can crawl up to five lag URLs per audit. So there are various features of this particular tool as well. But one of the best tools which we can use for SU audit is Screaming Frog. Screaming Frog has been there in the market for a very long time and is quite ritable because a lot of SU analysts use screaming frog. For the various features it provides us with. So it has a free version, which is good enough for going ahead and using it for looking at trawling for SCU audits. You can download this in various systems. It works on Windows, Mac and Linux, as well. And it gives you various features available as well. Now, if you look at the paid version of it as well, so they have a free version and a paid version as well. So in the paid version, there are a lot of other features which you get out here also. In addition to this, this tool can be linked with Google Analytics. You can link it with the Google Search Console as well, if need be, and then use it with that integration as well. So out of the three streaming fog is one of the best ones, which you can absolutely consider using for any kind of SCO audits which you're doing. So these are the tools which usually SCO analysts use for SCU auditing purposes. I hope this makes sense. You understand now which tools can you use for SU audits. Thank you so much, guys for listening into this session, and I will see you in the next week. A. 76. Crawling Your Website - An Overview: Hi, guys. Welcome to this session. In this session, we'll see use of a tool to crawl a website. Like we spoke in the earlier video as well. There are different tools which we can use for SU audits. So one of the best tools which we can use here is the screaming tool, which we can use to crawl a website and get to see a lot of details out there. So let's have a look at dis guys. So Screaming fog, you can download from their website. You can come to their website and you can download it on your system in this particular manner, and then you can start using it. So let's have a look at dis guys. So this is how the tool will look like. You can see this is the software screaming fog. Where, how to start working on this is you can start putting it on your website and you can click on Start. It will start indexing all the websites. So now you can see all the details over here. You can see the website URL. You can also see the title over here, title length, which is being shown out here. Then we get to see other information as well in this particular manner. And now, if you select any of these pages as well, you will be able to see further more details out here like the address, content type. All this information is being shared with us. On the other hand, if you see on the right hand side as well, there's a lot of information being shared with us out here. When you go to the overview page here as well, a lot of data is being shared with us related to it. Now, if you look at page titles, if you go to page titles, you'll get to see information over here like the title over here, out here, title length, title pixel weight, all of that is being shared with us. In addition to this, we can also see information related to images which are being used in the website. That is also shared with us content, which is being used, H one, H two tags, which are there in the website, which you can find out here, which it crawls and lets you know the one length two length. All of that is going to be out here. So in this manner, you can see a lot of information. We can see all this information as well, the titles, meta descriptions, which are there, any kind of one H two tags, which we just saw. And apart from that, any meta robots, which we are using X robots, do TXT file, all that is being shared out here. Now, in addition to this, we can also see some visualizations here. If you go to visualizations and click on, let's say, praaltry graph, then it is going to give you a snapshot in this particular manner where you can see all the information. It's like a praaltry graph of the website, which we get to see here in this particular manner. The other visualization, which you can see here also is the forced directory tree diagram, or you can see the force directed crawl diagram. In this particular manner, we can see the information. It gives you a lot of information about how the website is crawled, and we can get a lot of insights from here as well. So this is how we can make use of the Screaming Frog tool, and then we can understand how the search engine crawled the website and what all information it got from here. So we can use that. This tool is going to be, again, you can use it as a paid version as well where you get to see further more information about your website. I hope this makes sense. You understand now how we can make use of screaming frog to see how our website is crawled by a search engine. Thank you so much, guys for listening into this session, and I will see you in the next weed. 77. URLs + 404 Pages + Optimized URLs: Hi, guys. Welcome to this session. In this session, we'll talk about when we are auditing our website, what all things which we look at, and how we can optimize the websites. So what we start looking at is when we start looking at a website's URLs, we want to look we want to find some dead URLs if there are any. So we look for any 404 pages, 301 redirect pages in that, and we try to remove them from the list of URLs we have in the website. That's one segment of it. The other segment of it is the pages which are working, we would like to optimize them. These are some best practices which we would like to follow, which is like we would like to include the biggest keyword in the URL itself. Also, we would not like to do keyword stuffing. Too many keywords in the URL is not a good practice that will not help in ranking our websites in top of the search results pages. Another thing which we have to look at is that we are not repeating words in the URL. That is also something which Google carefully looks at and does not allow. And then the shorter is the keywords or URLs, which we're creating, the better it is. These are some few things which we need to keep in mind while we're optimizing our URLs. Let's have a look at this guys. In order to find out the URLs of our page, we can make use of the software, which is screaming frog. Let's have a look at that. Here on Screaming Frog, we can give the URLs. Let's say this is the website, for which we are doing this, and let's see the website as well. So this is the website, guys, for which we are trying to find out what all URLs it has got. So we are making use of the Screaming Frog software, which crawls the website and tells us what all URLs it has. So if you come to URLs now, you can see these are all the URLs which it has got. And now we can export this and we can analyze these URLs one by one. So let's have a look at that. So this is how the data is going to look like, wherein we can see all the URLs out here ideally speaking. And now you can also see the indexability status. In indexability status, if you see there are certain URLs which are canicalized. If you look at their URL specifically, these are STTP rather than being STTPS. The Cici URLs are all STTP URLs, which we can see out here, which we don't want again. What we can do is we can filter out these URLs, and we can simply go ahead and remove them from our sheet. Now we will not have those kind of URLs out here. Now, similarly, what we have to do is we don't want to look at a lot of such information out here. We're going to just remove these specific ones which are not needed. We want to see the length of it of the URL indexability, yes, status, we want to see all of this as well, and we also don't want to see the remaining clical link element and the U address. Let's remove that also. Now, what we have is, these are the information which we need. Now if you look at the status port, that is where we can see the different types of UR. Let's see a filter on that. Now we can filter and see for ourselves. So here, now we can see there are some 404 errors pages as we can see out here, Let's remove all the blanks as well. Now, we can see this. We will see some 404 error pages as well, which will come out out here. We can see there are some 404 pages. This is how we can identify, which are the f04 errors and 301 errors as well, which we get to see identify it in the URL, and then we can simply go ahead and filter those out as well and remove them. So this way, we can identify these URLs and these can be removed. The other aspect of it is now we are looking at the URLs which are okay, which are working fine. For example, these ones, which we get to see here. So what we have to do is we have to optimize the URL. You can open the website URL first. Like for example, I'm looking at green at Landscaping. And let's have a look at this particular page. So it's landscaping services in London. If you look at it, the page is about landscaping, but particularly they're giving this service in London. So in that case, I can also go ahead and add that particular keyword to this in this particular manner. So now what happens is, so the page is a little bit more optimized as per the page content which is being given out here. So this way, we can go ahead and remove all the irrelevant pages which are there, which are 404 and 301 redirects. And at the same time, we can optimize the ones which are working fine, which is showing as a status quote as 200. I hope this makes sense. I hope you now understand how to deal with 404 pages, 304 redirect pages, and how to optimize your pages of the website. Thank you so much, guys for listening into this session, and I will see you in the next video. T. 78. Page Titles: His. Welcome to this session. In this session, we'll see how we can go ahead and audit page titles of a website. When we start auditing page titles, there are a few things which we can keep in mind. The first is the page titles should not be more than 60 characters long. We make sure that they're under 60 characters because then it can get word of too much of keyword stuffing, which we're doing. We also need to make sure the male seed keywords are in the beginning of the page title, and not at the end of it, because that is also what Google Search Engine is monitoring when they scrawl our websites. Other than this, we also obviously would be writing the page title in a natural manner. It should not look like that it's too much wordy. We should also be using, including a lot of single words or variations, if possible. That's going to give us more variety or understanding of the page, which we can explain to the search engine. Lastly, we need to make sure that we are not repeating any of the words. These are few things, there is which we need to keep in mind while we are defining our page titles for our pages. So Let's see how we can audit this. We are going to make use of the streaming Frog software tool again. And here, like in the last video, we had looked at URLs. What we're going to look at now is page titles. I page titles, as you can see, we can see the website URL, the title of the page, all that is provided out here, which we are going to then export. Once you export this particular sheet, we can start working on that and we can identify and modify them. Let's have a look at this guys. This is the page guys, which we finally get on which we need to work on. What is more important for us to look at over here? Is specifically, we can remove that columns which we don't need. For example, occurrence and let's say, title one pixel. This is something which is not needed for us. Even these are all the pages which are indexable, so this is also not needed. We have already removed the canonical ones which are starting with STTP. This also is something which we can remove. Ideally, what we are looking at is, these are the columns which we need, and now here we can add a filter. To filter out and look at those page titles, which are more than 60 characters. We can add that over here. In this particular manner, we can just filter that out. Now we know that these are the page titles which are more than 60 characters long, and we have to apply those particular steps which we were discussing. The first is obviously, we have to make this particular title under 60 characters. Let's have a look at this page first. So we can look at the page and understand what is the page all about, and then we can modify the page title. The page, it looks like it is a waste removal services in London. That is the page is all about, which is what it is talking about. So we can take these key words from here and use it in the page title. We can say, this is already out here in this particular case. We can remove this particular part and use only up to the brand name. We can count the number of letters as well to word counter. We can use the word counter tool to check specifically for Here we can check this out as well, and then we can move forward with that. Like this, we can, we are going to look at all the particular titles. And then we will also look at the landing page as well to understand what's happening out there. And then based on the page, then we can go ahead and modify and see and make changes to the page titles. Like for example here, it says professional jet wash cleaning service. So something like this, we can use in the title also. We hear also showing. So if you see closely, they have been using the same word professional gardening and landscaping services. This is repetitive across multiple page titles. This is something which we can let go of. Which we can absolutely let go of, which is not adding value to the page specifically. And this will also help us to come under the 60 character limit, which we had specific. Other than this, we are also looking at the other factors, whether, if you need to use any single words or variations that we can replace it with as well. As we have seen, we're using the keywords in the front. L here, we are using professional best we are using. So that is absolutely fine. Also, we are not repeating any of the words. So this will be the process guys with which you are able to do auditing for our page titles of a website. And based on that, then, we make changes and we modify the page titles so that they are prowled better by the search engine. I hope this makes sense. You understand now how easily we can go ahead and audit page titles like these. Thank you so much, guys for listening into this session, and I will see you in the next video. T. 79. Meta Descriptions: Hi, guys. Welcome to this session. In this session, we'll see how we can go ahead and audit the meta descriptions of our website. So when we start looking at the meta descriptions, there are a few things as well which we need to keep in mind. Like, for example, the character limit should be under 155 characters, which we should be using out here. Secondly, the keywords which are mentioned in the tag, we need to make sure that the main seat keywords are part of the meta description. It is not necessary that they need to be in the beginning of the title. So what we require is that they can be a part of the description somewhere. So that way, the relatability remains, and it also helps Google to crawl our website and give us a better raking. Like in this example, you can see it's about SCO search engine optimization. What the Google Search engine does is they will go ahead and highlight the particular seat keyboard in the meta description. The other part is, when we are writing these descriptions, it would be a good idea that we try to grab the user's attention by writing a question specific sentences. So we can write a lot of question specific sentences, which grabs the attention, and because of which, also, we can get better CTR. So the clicks would be better on these particular search results. And because of our i CTR, Google Search engine can again prioritize our website search results to be shown on top of the pages. And then the last part is obviously, when we're writing these descriptions, we need to make it look very natural conversational descriptions which we are providing for the business. Let's have a look at this guys, how you can audit meta descriptions in a website. For this, again, we're going to make use of the streaming software where you from page titles, we can now go to meta descriptions, where you can see all the meta descriptions here. And now you can go ahead and download this, export this as well, and you can access. Let's have a look at this. This is how the data is going to be. The first thing which we want to do out here is what you require out here is only the address, the meta description, and its length. Rest, all the information is not needed, so we can simply remove them. Now that we have all this information in place. Now let's have a look at it. Now as you notice, there are some of the meta descriptions which does not even have anything written in them, like these ones. This will be our first priority, wherein we will provide some meta descriptions for each of them. That is one. Then what we are going to look at is the other meta descriptions which are more than let's say 155 characters, then we will try to reduce them and make them under 155. Let's have a look at this. The first is we want to write some meta descriptions for the ones which don't have it at all. This is going to be our new meta description. For this as well, we follow the same process, which is going to be. We're going to look at the page specifically, and open the website and see what it is all about. Professional Jet Wash cleaning service, so we can write all of this. Then we can give a meta description. This is about Jet Wah cleaning services. Let's look at what we can write. A question for M sentence makes more sense. We can write in this particular manner. We can be more specific with the location as well. Now, this can be the meta description which we can use. We can just check its character limit, which is 119 characters. This is good to go, so we can use this. Similarly, for the ones which are more than 155, let's look at those as well. We can just filter them out. These are all the meta descriptions, which are more than 155. What we can do is we can start looking at them and try to go ahead and reduce the character limit. Here as we can see, it says professional landscape. Let's look at the URL as well. The URA gives a lot of idea about what is the page all about and based on which we can modify our descriptions. Here is the page, what we have is for services, main services, all kinds. Here as well, we can make it a little different. And name those services, landscaping gardening and garden clearance. Se removal. In this manner, we can modify the current existing descriptions and replace them with more effective ones, which are much more appealing and under the 155 character limit. Let's take its words. This is absolutely fine. This way, guys, we are able to modify and make our meta descriptions better. We can add meta descriptions to our websites, and this is going to really help in ranking our websites on the top of search result pages. I hope this makes sense. You understand now how meta descriptions work and how we can modify them, improve them for our websites. Thank you so much, guys for listening into this session, and I will see you in the next video. 80. Heading Tags (H1 & H2s): Hi, guys. Welcome to this session. In this session, we'll see how we can optimize our heading tags, which are H one and H twos. There are a lot of things which we can do in order to optimize them. The first and most important thing could be that we need to include the main keywd, the seat keyboard in our H one. Now, that does not mean that we're going to copy the page title and make that as a H one for us. We're going to improvise and use some other words, but put the seat keyboard in H one first. The second thing which we need to make sure is that every page can only have one th one. It should not be a case that the page contains multiple age one because that is then going to confuse the search engine, and that is going to impact our rankings as well. So we need to make sure every page has a specific single hedge on tape. Now, the other things which you can also do is with respect to Hg tos. They can be as many as you want till the time they are relevant and they define the subtopics properly. And then finally, what we also have to make sure maintain is that we're writing naturally. It should not look like keyword stopping when a search engine crowds it. So you can see a good sample of this on the right hand side, where the H one for the page is SCO Consultant London, partner with the best. And then it has two H twos, how my SCO consultancy services work. So here we have used a different variation of consultant, which is consultancy. So the page is about SCO consulting, and in which we've used two different variations of the word. And then another H two, which talks about SCO experts meet the Rockstar team, and then it gives the details of that in H three. So this would be the ideal structure which we would like to maintain on our pages. So let's go ahead and optimize this for a particular website and see how it can be done, guys. For this, we're taking a different website altogether. For this website, let's say we have to optimize their H one and H two. What we can do is we can go ahead and use the streaming for software again, where we have put their website out here and we are on the page titles page. We have to go to H one. This is the H one specifically, and then we can also look at He two out here. I need to do is we need to download all these three. We require the page titles because we want to compare our H one with our page titles. Similarly, we would need H one and H two as well, because I would be comparing He two with H one, and then we will optimize on them. So we'll download all of these export right here. We can export all of them in this particular manner. And then you can access them, and then we'll merge them all together in one single sheet, which can be the page title sheet. Let's have a look at this text. The page title sheet is here. We can see the URL, the address, the title over here on this specifically for this particular work, we don't require anything else apart from the title, so we can remove rest of the details from here. Now, what you require is the h1h2 against them. We can take that from here, so the H one is here, so we can just copy it and put it out here. Similarly, we can take the hedge two. Now, in case of hedge two, if you see, there are two occurrences, which basically means that there are pages which has multiple hedge twos, which is totally fine. We just need to take them and then put them in the main sheet and then be optim. We can take the first one, the first occurrence, and then we take the second occurrence. In this particular manner. Now we have the whole sheet in front of us. Now here, what we're going to do is, we'll work on one specific URL and see how we can optimize that. For that, let's pick a particular URL. Let's say we're picking this particular URL, and we'll take it in a separate sheet out here. And we'll take the headings also so that it makes sense for us. Now we can see this clearly out here. This is the page title, this is H one, H two first occurrence, second occurrence. This is what we need to optimize. Let the first step towards doing this is that we need to check out the URL as well. Let's do that. This is the URL which says UK wide i, which we're looking at locations, Scotland. This is what we are looking at right now. A Now the page title. So what we have here is specifically, the locations given out here. Beads higher. Beads is a particular space place where it is being hiring is saying, here what we need to optimize for. Now if you see what it says over here is the h21 is almost very similar like page title, which has photo booth higher as well over here. What we're going to do is we'll optimize H one first and see if we can use something else apart from leads higher in place of this. We're going to search for photo booth higher on Google. And see what all other keywords we can get from there. The first itself, I can see is rent. Rental can be. Rental weddings are there. You're using four to booth for weddings. Another similar things can be, let's say, cooperative events, it can be for parties. So for all those reasons, we can use it. So these are some keywords which we are getting, right? So let's use these. So we can say that in this particular manner. Rental service. To be specific for location. We can also say leads. This becomes more evident that this is a rental service hiring service in leads for photo booth. Similarly, we can also do it for H two and H one or H two first occurrence and second occurrence, wherein we can make it more relevant. We can say that this is specifically, if you look at it is for blush booth. We are looking at photo booth specifically. We're looking at weddings. We can also say photo booth higher for parties. Now here, we can make the higher maybe rental. Or rent per parties. This way, we can change it. Now if you look at the difference. What is going to happen is we are taking the seat keyboard, which is photo booth in all of them, which is coming up right in the front. Then we're using different variations of the word higher, which can be rental, higher, rent they're using. And then we're looking at the different services about where it can be used, which can be weddings or parties, which we're putting up out here. This will be the way guys by which we are able to optimize our H one and H twos, and then we can change them on the website so that they are prowled better by the search engine, and our search results are much higher on the page. I hope this makes sense. Thank you so much, guys for listening into this session, and I will see you in the next video. 81. Competitors: Hi, guys. Welcome to this session. In this session, we'll talk about competitive analysis, finding out what that competition is targeting to stay ahead of the curve. Competitor analysis, you can target competitors keywords to stay ahead of them in the search engine rankings. We can look at how what kind of keywords are competitor websites are targeting and use those keywords also in our campaigns in our specifically SCO strategies. Instead of looking for new keywords and finding out new keywords, which will work for us, we can easily look at our competitors top ranking keywords and use them in our SCO strategy as well. So I for such particular strategies for analysis, we can make use of the SCM rush tool. So the key competit analysis is basically looking at our competitors or companies what they are doing and try to do better than them. If we don't know what our competitors are doing, we may fall behind and lose customers. So it makes sense that we make use of such tools which are available in the market, which can give us a lot of which can give us a lot of competitor insights and data about how they are looking at keywords, how what kind of keywords are they using to rank their websites on top of search result pages. So the importance of competitive analysis is it can help you figure out which keywords competitors are using to attract their customers. This information can be really helpful to us because it can help us to target the right keywords which can get us the relevant customers here. Let's say if we have one of the competitors who are using, we are into a business of selling shoes. And one of our competitors are using a keyword like cheap shoes to attract customers. We can use the same keyword in our campaign in our SEO strategies as well to attract more customers and get ahead in the competition. I hope this makes sense, and you understand the strategy which we're trying to use here through competitor analysis. Thank you so much, guys for listening in to this session, and I will see you in the next video. 82. Do Keywords In Domain Or Exact Match Domains Matter?: Hi, guys. Welcome to this session. In this session, we wanted to discuss whether keeping keywords in the domain name makes sense for us or not. For this, we're going to refer to one of the articles by John Mueller who works for Google and who is into this particular domain for a number of years. According to him, so there can be different reasons of keeping the keywords in the domain or not. So let's have a look at the article. Okay, what John Muller is trying to say over here is that we can try to keep the keywords over here. Now, sometimes what happens is it can be in two different ways. One can be where we are looking at the keyword particularly in a manner where it is coming as our domain name comes dot Jobs. So that is how you are keeping it. The domain comes with that, so your domain dot jobs can be one scenario. Or sometimes people would keep the domain itself as jobs.com, okay? So that is how let's say you are in the industry or providing jobs. So from that reference. So what John Miller is primarily trying to say here is, it does not matter. It really does not matter if you're having keywords in your specific domains, because it does not help in the search result ranking. So the idea of what H is trying to put across is that if that would have been the case, then all businesses would have done so, and there would have been a huge amount of competition in buying domains, getting domains, which has the proper keywords in them. So that is why he's being technically politically correct in that, saying that it is not needed as such. It is just a good practice, that is how he's projecting it. Another aspect of it is the fact that if your websites are very if you make your website domain very specific. Like for example, you build a website which is about best blue wigets.com. Then in that case, what's going to happen is, you will not be able to offer any other color widgets. Okay? So when you are deciding on your domains, his point is that we need to keep it as a broader thing, a domain which can go on for a longer period. So the intent is that a website should be such that it can be used for a longer period in this particular manner. That is what is going to work out for us. So the whole intent is that whatever keywords we are putting in it needs to be relevant, but should not be keyword stopping should not be happening there. That is one aspect of it. The other aspect is, we're also not saying that there is no need of keeping keywords in the domain. It can certainly help to a certain extent that you have relevant keywords. So if your business is about providing jobs, then having jobs in the domain in some form or the other. Can certainly help. So the idea is that take this information in such a manner, that we are not overdoing it, but at the same time, we are not ignoring it as well. I hope this makes sense. You understand now the concept behind having keywords in the domain name, and I hope you're able to use this properly going forward. Thank you so much, guys for listening into this session, and I will see you in the next video. 83. URL Folder And Page Names Structures for SEO: Hi, guys. Welcome to this section. In this session, we're going to talk about the URL folder or the ideal structure we would like to have for the URLs, which we are creating for the pages of our website. So dally, the ideal structure has to be like this. This is going to be focusing on the directories which we are creating for our website. This is not about the domain name which we have kept. It's about the directories which we built out, which is used for different pages of our website. So dally what Google expects out of us is to have a very organized structure out here. For example, let's say my business, my website is about food, baking, grilling, let's say cooking related stuff, then I'm going to this structure wherein I will have a specific directory, let's say for grilling, and then I'll have the page for it, which is about how to grill. Similarly, I can have another directory for called baking and in which I have the file for how to bake cookies. Furthermore, what we can also do here is maybe we can have subdirectories. Maybe the first directory I have is baking, in which I have cookies specifically because I bake multiple other things as well. Let's say I'm baking cookies, cakes, and other stuff. So I have a subdirectory called cookies, and in that, I have a particular page, which is how to bake cookies dot SGML. This is the ideal structure which we need to follow, where we have very organized directories for every broad category which we are serving, which is our services, and then we have the respective pages under them. What we are not supposed to do are going to be scenarios wherein we have the domain name and the directory name itself is folder, which is very generic, which does not explain what my business is all about. And then I have the page under that. This is not something acceptable with Google. Another example can be that I have the directory created properly, but now the page name is given in this particular number, page one STL. This again is not something which fits well out here because then again, we are not clearly defining our page what the page title is all about. The third one can be a case wherein we're talking about, we have a huge URL with multiple directories, which can be cooking, into that baking, sweets, desserts, cookies. This is also too much of keyword stuffing, which we have done, which again, Google would not like to appreciate. So this is how the structuring should be guys when we are trying to build out our website. The directories need to be thought after, based on which we create a director subdirectories, and we put the respective pages under them. I hope this makes sense. Now you understand what will be the ideal structure for your URL for the SCO perspective. Thank you so much, guys for listening into this session, and I will see you in the next read. 84. Google Analytics 4 for SEO: Hi, guys. Welcome to this session. In this session, we'll talk about the Google Analytics four, which we can use for SEO. So before we get into that, we just need to understand the history of Google Analytics. So Google Analytics is a service which Google started offering since 2005, when they bought it from a company called Urchin Software. So since then, then they changed the name and they started calling it Google Analytics, and this was easy to use intuitive tool, which could help us analyze users interactions on our website. When users would land on our website, what do they do? Where do they come from? Which traffic sources are they coming from? What browsers are they using? All that kind of information would get stored in this particular account. And this could be really useful for owners who are also using Google Search Console. But then in July 2023, Google went ahead and revamped the tool, and they brought in Google Analytics for. So this was brought in for specific reasons. There are certain changes which are happening in the digital ecosystem right now. So if you see, currently, if you look at it, the customers journey has become too much complex now because of the multiple devices through which this happens. There are different devices, apps, screens, browsers, which users are using And because of which, the previous tool, the universal analytics could not capture all that and give us right information. And that is why GA four was brought in. The second reason was because of the privacy laws has become very difficult now for Google to collect information. And because of that, Google has to be dependent and rely on predicting and getting information through artificial intelligence. And that is where again, the Google Analytics four was able to be integrated, much better, and it was useful to get all that information for our website. Because of this, the whole tool has upgraded now to GA four Analytics, and that is what all the users are using now. I hope this makes sense. You understand the reasons for which why we are using GF four and the background of Google Analytics. Thank you so much guys for listening into this session, and I will see you in the next video. 85. Diving A Little Deeper Into Google Analytics 4: Hi, guys. Welcome to this session. In this session, we'll talk about understanding the Google Analytics four, which you are going to use and see in the future videos and how it is different from the old interface, the old Google Analytics we had. So in order to look at it in this manner, there are multiple reasons, but the main most important reason for the difference between the new Google Analytics four and the old Aaltic is that the new one, which you have now is going to be an event based, instead of having the older one, which was a session based model. So in the previous analytics, the universal analytics, there was a sessions which were defined in which a user comes to our website, does multiple things, and that is what we were analyzing. But now what Google has transformed into is an event based model wherein you can create events, events for different types of actions which users are taking on our website. Why this is becoming important is because multiple changes which keeps on happening, different types of actions which people take on the website, which the previous model could not analyze in detail. That is why Google thought the reason to revamp and come to GF four. Now, with this event based model, we can define each and every action taken by the user, and that can be tracked clearly. The other reason being you're able to customize your interface. You can see specific. You will see a lot of standard data like website visits. You will be able to see the amount of time engagement rates. All those things will be visible now by creating your own custom reports, which is now becoming possible because of the event based model, which we have now. Now, the idea is, also, this is also going to happening because of the GF four has started using machine learning algorithms to predict the future user behavior, and that is also feeding into the GF four to give us all the insights. Now, this is because of the fact that more users who will be doing the thing you want them to do in the future weeks. This will help us to discover, what are the new users who would be coming to our website, engaging with our website, and taking different types of actions. So for this kind of predictive analysis, we needed GA four specifically, and that is how it has been implemented now. The other aspect of GA four is going to be data streams. Data streams are basically, you have to define a data stream from where you will be collecting your users data. This can be through apps where people are interacting with your business through apps or through websites on one analytics property, you will have to set it up and from there, we will be able to see our users data and we can analyze them. So these are some of the dynamics of GA four, which you will experience going forward, and it's important for us to understand how this is going to be and how it is different from the previous setup. I hope this makes sense. You understand the background of GA four and how it works now. Thank you so much, guys for listening into this session, and I will see you in the next video. 86. Demo Of Google Analytics For A Google Website and Custom Reports: Hi, guys. Welcome to this session. In this session, we'll see how we can access the Demo Google Analytics account given by Google. For this, we can search for Google Analytics Demo account on the search engine, and this will bring us to the support article, which is for Google Analytics Demo Account. So now if you go through the article, you will come across three links where Google has provided us with demo accounts for three of their websites, which can be the Google Merchant Center store Flooded, and the previous Analytics, which was universal Analytics property. For us, what is needed, what we require is the GA four property, so you can have a look at this. The venue click on this. This is actually a real store which Google has of the merchandise which they sell and for which they have given us a view access to their Google analytics. So now we can see real data regarding that website. So this is how the home page looks like, where we can see the number of users which has come in, and the other information. We can see the number of users who visited the website in the last 30 days out here. The other information are also given how what kind of users are coming from different countries and what all pages people are viewing specifically on the website. This gives a holistic idea about the overall website, and then you can get into specific details if you want to by going to reports. Reports will show you a lot of insights, which are the total number of users. For a particular time period, we can see this kind of data. Now I can see new average engagement time, what is the average amount of time people spend on the website? Total revenue generated. This kind of information I can see on the report section, and this also gives us idea about other information like how are the users coming to the website. Direct, which is organic search, directly opening the website, or through other mediums, which we can see here. Now, in addition to this, we also get to see specific real time report as well. Currently, what is the status? Okay, how many users are there on the website in the last 30 minutes, in the last 5 minutes, we can see that. And infographic, also, the regions from where people are coming. So this kind of detailed insight, which we can get, this can be useful because it can give us an idea that which regions geographically are doing well for us. So maybe we can run some campaigns around them. We can focus on those geographies by doing a lot of advertising performance marketing, or e mail marketing campaigns, targeting those areas. So this way, we can see the real time data. Now, if you come to the engagement section, And here, we can see the specific pages which people are visiting on a regular basis. And what kind of views do we get on them on those pages? What is the average engagement time on this? Like, for example, we can see here that the checkout page has a higher engagement time, which is like close to a 2 minutes, 2.5 minutes engagement time it has got. So which gives an idea that people are spending more time on this page, possibly for reasons for the product itself, which they're trying to purchase or maybe for the pricing reasons they are spending more time on deciding on going forward. So this kind of insight which we can get, and if we see that there are certain pages on which people spend more time, then we can focus on those pages, making it more seamless. Okay? Maybe we can try to make it more clear to them how to go through them and give them a better user experience. The other important report which you can certainly look at is the retention report. Now, retention report shows us what are the number of new users coming to the website plus the returning users. People who are coming back after being on our website the first time. So if you have a decent retention number, a retention ratio we usually calculate retention ratio by looking at returning users divided by new users. If that's a high number, that gives us an idea that our website is providing good value, and that is why a good percentage of people are returning back to the website. So that kind of insight and calculations we can do out here. And if suppose the retention is really low, then we know that there is area for improvement on the website, and we will have to go back to the drawing board and start looking at what all changes needs to be done on the website. So that kind of information we can get in retentions. Then if you come to user attributes, you will see demographics details. So here, I can see the demographics of the users who are coming to my website. So starting with the geography, the location from where they're coming, that we can see out here, specifically speaking. Apart from that, audiences as well, I can see, what all types of audiences have visited our website and based on which I can take some corrective measures. The last is tech where I can see what technology did they use to visit our websites, for example, browser. Okay. So as you can see in this website, majority of the users are coming from From Browser, and the next best is Sapari then edge. So we can see that out here as well, specifically speaking. So this is a data which you see primarily for the Dummy account, the demo account which Google provides us with. But if you want to see for yourself, your own account, then we can go to the admin page, In the Admin, we can look for particularly, we can look for the account, we can see what all account properties which we have, and we can select the account for ourselves, and we can view that. So we can choose that particular account, and then we can choose the property, and from there we can access it. So this is how the data is going to be guys on understanding how the Google Anti data will be useful. This is really useful in terms of understanding how users interact with our website and based on which we take some necessary steps. I hope this makes sense. You understand how the Google Analytics interface looks like. Thank you so much guys for listening into this session, and I will see you in the next video. 87. How To Use The Google Search Console and Google Analytics Together: A. Hi, guys. Welcome to this session. In this session, we'll see how we can make use of the Google Search Console and Google and Atis together. These are going to be two different tools used for different perspectives. So let's have a look at this. The Google Search Console, which we've seen is majorly going to be used to understand our website's health. So we provide this, we open this account and we connect with the Google Search engine so that we understand how our website is performing. Okay, what kind of where it is ranking, for which keywords we can see we're getting clicks, impression, CTR. So all these things gets collected in Google Search Console. So here I would be able to see what kind of keyword queries, pages people are crawling specifically, and what has been the ranking of my website on the Google Search engine. So this gives a clear idea about how your website is performing in from the search engines perspective and how the search engine sees your website and crawls it for various reasons. So all that information gets collected in the Google Search Console. But now, if you look at analytics, analytics gives you a perspective about what users are doing on your website. When they land on your website, how do they interact with your website? Which all pages are they going to? And what is the average amount of time do they spend on your website? So here we get to understand the user's perspective, how what kind of information they're interested in our business in our products and services. So Analytics can give us an idea about how users interact plus the journey of them, as in the source from where they are coming to our website. So the traffic source, the engagement of it, all that gets collected inside analytics, which is also important for us to understand because this will then give us an idea that what we need to optimize in our business. So depending on what people are liking more, maybe we can run more campaigns around them and trying to expose that and create more demand for it. So the analytics part is going to be the user's perspective, which we get to see out here, and we get to see a lot of information regarding them. Whereas when we look at Google Search Console, this is going to be talking about the website which we have built out and which we have given to the Google Search engine, how it is performing as per the search engine. This will give us tell us also by pages as well, how the search engine is indexing our pages specifically, and also the site maps of it, which we get to see here. Page experience is also calculated over here, which gives us an idea about how has been the page experience so far. Search console will only focus on the website, how it is performing from the search engines perspective, and what all things maybe we have to incorporate and change and improve in the website so that it gets ranked better as per SCO on Google Search engine. Whereas analytics is going to be more from the user's perspective, the customers who are landing on our website and how they are interacting with our businesses. I hope you understand now how these two are quite different from each other and how we can make use of both of them together to make the necessary changes in our website, and that can help us grow more revenue and more customers for our businesses. I hope this makes sense. Thank you so much guys for listening into this session, and I will see you in the next video. 88. Disclaimer: In Case You Don't Have A Website Yet: Hi, guys. Welcome to this session. So this session is majorly around talking about the fact that we're going to get into understanding the Google Search Console. So this is for those people who don't have a website yet. So my suggestion would be that you go through these upcoming videos, which talks about how to set up a Google search engine, so Search Console, and go through it theoretically. Understand the process, how to set up the search console account, and then learn how we can use it the benefits of it. And then in the future, whenever you have your website, you can come back to these videos and do it practically. It's better to do it in this particular manner so that you have a complete overview and the background of what is Google Search Console? What are the benefits of it? Why do we use it in SCO specifically? It's going to really help you connect the dots better once you come back later with your actual website. So specifically for those people who don't have a website yet, I would be suggesting that to go forward with it and learn the process theoretically for now. I hope this makes sense. You understand this. Let's get into the next video, guys, where we will see how we can set up the Google Search Console account and then how we can make use of it. Thank you. Thank you so much, guys. I'll see you in the next video. 89. Setting Up Your Google Search Console for SEO: Hi, guys. Welcome to this session. In this session, we're going to see how we can set up our Google Search Console account. So Google Search Console will be another important step which we have to take in SCO, wherein we can open an account with them, which wherein the Google Search Engine allows us to provide our website URL so that they can crawl and index our website and give us insights about the kind of traffic coming to our websites and a lot of other information which we get to see here. So you can search for Google Search Console and we can come to their website. Where we can sign up for it. It's a free account, where we can go and sign up for it. Once you sign in, it will ask you to provide your domain URL and other information to activate it. Let me just show you how it is going to be. What we are going to do is we'll come to this particular add property, and here we can provide our website URL. Once we provide the website URL, these are the steps which we'll have to follow. For doing so, we have to choose the record type to be TXT and wherein we have to copy this particular URL given, and we have to go to our website, where we can add this particular record. In my case, my website URL is bought from name. I'll go to that website and we can do it from there. Once I'm on name chef, so this is my website URL, which we are looking at, so we can select it and we can manage. And here, we can come to advanced DNS. Where we can add a new record. When we're adding the new record, first of all, as the instruction is given to us, we're going to choose TXT record, and the host will be at. And this is where we can paste the complete URL. This is what was given to us out here. As we can see, and then we can save it. Once we save this information, then we can come back and we can verify this after some time. This will take some time to reflect and let's say we come in after 24 hours, then we can come to this particular page to verify this and then our account gets activated. Once the account gets activated, it is going to look similar like this, wherein we can see all the information. We can see the kind of searches happening and the website search clicks, which we are getting out here. Forman's data is shared with us. So we'll get a lot of information about what kind of traffic is coming to our website through the Google Search. I hope this makes sense. And now you understand how the Google search console helps us. Okay the kind of information it provides. Thank you so much, guys, and I'll see you in the next weed. 90. Google Crawler, Google Indexing And Creating Your Sitemap.xml for SEO: Hi, guys. Welcome to this session. In this session, we're going to talk about how the Google Craller works, how the Google indexing and happens over here and how we can create a site map for our website for the SCO purposes. So Google Crawler, let's see this. For example, this is our website on which Google crawls the website. They look at all the links. So if you go to the view source of this particular page, you will be able to see that particularly speaking. Okay. So in this particular manner, we can see the view source of the page, and now we can see the different URLs, which comes up over here. So that gives an idea about how Google is basically searching or crawling the website. Okay? So now it becomes and this is how they're indexing. So it becomes important for us to make sure that Google is able to crawl all these websites, and we are making sure that there is no errors with that. Some the indexing becomes proper. So the more Google is able to crawl the websites, the easier it will become for the website to come up in the Google search results. Now, also in such a case, a site map is also useful. So you can get your own site pap made as well, which is possible by going to a specific website. If you search for XML sitemap generator, you will come to this website where we can put our particular website, URL out here, and we can start if your website has a lot of pages, then it might be a case that you would have to buy the paid version of it. Otherwise, the specifically a free version will be more than enough for up to 500 pages. So you can find your site map details out here, you can download the site map from here. Once you download it from here, you can go to your Google Search Console, and you can add the site map URL over there. Once you're on your particular Google Search Console, we can come to indexing in site maps, and here we can provide the sitemap URL, which we generated from here. This way, we are giving it to the Google Search engine, our site map, and based on which it can now pro our website in a better manner. But nowadays, what has happened is Google Search Console has their own site map. Google has their own search site map. So with the help of that, also, they're able to p all our websites. Now, another aspect of it is, sometimes your website, when you are checking out the site maps, or you're looking at the view source code, there can be a lot of broken links. So it is a good idea again to check for any broken links if you may have on your website. And if you have any, make sure you make them correct, you fix them or you can remove them from your website. So to identify that, you can also search for broken link checker, which is the website. And here you can find for broken links on your website itself. So this can give you some information. You can provide the security code, and you can find the broken links, and then you can go to those specific pages, and you can fix those pages, either you fix them or you can remove them from the website. This is how the crawling thing happens toys and how Google indexes our website and goes through our website to make sure they're able to rank our website in the search results page. And now you can see how the site map is used dally, what we do with the site map, which we have generated, we upload it in the Google Search Console. I hope this makes sense. You understand now how these things work at the back end. Thank you so much, guys, and I will see you in the next video. 91. Submitting New URLs and Checking For Page Status And Indexing For SEO: Hi, guys. Welcome to this session. In this session, we want to talk about in Google Search Console, how we can check for new URLs by submitting them and seeing whether they're getting indexed by Google or not. So once we go into our Google Search Console, it is a part of our work wherein we have to whenever a new page is created, we can do an inspection of the URL to see whether it is getting indexed by Google or not. So the idea would be that we should be manually doing it every single time. We create a new page UR. So for this, what we can do is we can look for the URL out here. And we can use URL inspection, where it will give us a clear idea. If it says URL is not on Google, which basically means that Google has not yet indexed this particular page, then what we're going to do is we're going to request for indexing. Request for indexing is wherein you're asking Google to crawl your website page now. And go through it and understand what is the page all about, which helps to then rank the page on the Google search results. So this is very important, guys. Whenever we are building new pages for SCO, they need to be added over here in the Google Search Console, and we need to request for indexing. Now, it is not necessary that Google will right away index it, and it will start showing up right away. It might take some time for them to do so. So that we have to take care of The other things which the URL inspection will give us idea about is that the page indexing is not happening. So what are the reasons why it is not happening? If there are any videos on the page, they are not getting indexed, so that information will also showcase over here. So page not getting indexed can be for multiple reasons. One is that obviously the page is new and not yet submitted to the Google Search Console. That is why it is not indexed. Or else, it can be a case that the robot robot dot TXT file, which we have created. In that, we have clearly mentioned not to crawl R page. So then again, it can be a situation that we might see this kind of thing wherein the URL is not available on Google. So check for these things first, and then we can identify an index pages whenever we have. So this is certainly important, guys because whenever we are creating new pages for our website, what is the intent is that we would want they to rank quickly on Google search results that can bring additional traffic to our website. So we should make it like a process that once the page is created, we do a URL inspection where we upload the URL, and we request Google for indexing. I hope this makes sense. I hope you understand now what we do with URL inspection and how it can be used. Thank you so much, guys. And let's go to the next video and we'll see the other topics which we have. Thank you, guys. 92. What If Your Page Doesn't Get Indexed By Google: Hi, hey. Welcome to this session. In this session, we want to discuss a situation wherein we see that our page does not get indexed by Google. So this can be a common scenario as an SO marketer, where we've created a page and we have given it to the Google Search Console. But what we're seeing is that our page is not getting indexed and it's taking weeks and months of time. So now this can be a little frustrating. So the idea is that we need to understand why possibly our page is not getting indexed. The reasons can be that Google does not find our page crawlable enough, and that is why it is not getting indexed. Now, that can be because of the reason Google sees that it does not add any additional value. There are multiple similar pages already on the search engine, and your page specifically does not give any new information. So because of pitch, Google does not find any value in adding that also and indexing it. So this is where we comes to the area of improvement. If we are in the mindset that our page is the best page which we have created, and that is the maximum which we can do, then it is going to be a roadblock for us, and we will not be able to move forward from there. We always need to be in the growth mindset wherein we can always see for areas for improvement on our pages, and that is what we will have to do out here as well. So what we can do is we research, we go to Google specifically and we search on Google for the same topics. We look at other blogs or websites related to the same topic, and we see what is getting ranked. We look at those content specifically and try to understand the language. Majority of the time, the reason the page is not getting indexed is because of the language. The words, the choice of words on the page is major reasons for this happening. So what we have to do is we have to reinvent our way of writing, possibly here. And we try to make our content much similar to the pages which are currently ranking on Google. So the more we can do that, that is going to increase the possibility of our page getting indexed in the future. So once you make these changes, then you can again resubmit your ad and send it for indexing on Google Search Console, and then we wait for their response. So this is going to be a cycle process, which we have to continuously do. We keep looking at different types of websites related to the same topic, see what kind of language they have used, images they have used, and we try to replicate similar stuff in our page as well. But with additional points, it cannot be a case that whatever they're writing is the same things which we are also providing in our page, and we expect Google to index page. We have to make sure we're adding extra value. Plus, we need to do our research work to find out more information regarding that topic. So that we can write about those in the page. Plus, we have to improve the choice of words, the grammar images which we are using, we have to improve upon that. And then we keep submitting it to our Google Search Console for Google to index it. So this will be the process or the way forward, guys to make sure that our pages get indexed by Google. I hope this makes sense. You understand this situation, and I hope you understand the solution for it as well. Thank you so much, guys for listening into this, and I will see you in the next video. 93. Where Your Pages Are Ranking And Page/Query Performance In SEO: Hi, guys. Welcome to this session. In this session, we wanted to see how we can make use of the Google Search Console to understand how pages are ranking for our websites. So once we log into our account, we can come to the performance page where we can see this data. So the performance page is going to be the most important page of the Google Search Console, where we get to know a lot of information regarding our website. So here we will be able to see what kind of clicks impressions, CTR are we getting and the average position our pages are getting ranked on. So Google will tell us what are the queries for which our website is getting triggered for, and what all pages are getting triggered as well. We get to know here. In addition to this, we also get to see the countries where the pages are getting crawled, searched for, okay, and what all devices people are using to search for our pages on Google. So this kind of insight would be really useful in terms of optimizing it. Like for example, once I see which all queries and pages are getting crawled most of the time, I can take those pages and possibly put them on social media to generate more traffic more traffic to my website through that. Okay? So the queries also can be very useful because of the fact that I can take those search queries, and I can add to my page content so that I can make it much more relevant and which can also help in improving my SCO ranking. So that way also, we can make use of it. So this page, specifically, the performance page is going to be the important section, where you are going to spend most of the time on Google Search Console, to understand what all pages are performing for us, and what kind of response are we getting from our users? You can also see the data for these pages as well. Then you can see which all pages are not working. Maybe you can prioritize them as well to fix them first and try to improve their content as much as you can so that they become more probable by Google Search engine. So this information and this has to be a regular process practice for us wherein we are coming to the performance section of Google Search Console of our website to see this information and take those insights from here and then make changes to our website as much as we can so that in the future our ranking improves. Our website. We get more traffic coming to our website through the organic search results. I hope this makes sense. I hope you understand now where we can see our pages ranking in the Google Search Console, and what can we do about that information? How we optimize our website based on the information Google Search Console gives us. Thank you so much, guys for listening into Tis, and I will see you in the next video. 94. User Experience Section Of Google Search Console: Hi, guys. Welcome to this session. In this session, we want to discuss about the user experience section which we get to see inside Google Search Console. In this section, we get to see the page experience. How has been the experience of users when they come to our website pages? Let's have a look at this. Once you are inside our Google Search Console, we can come to the experience section where we can go to page experience. Page experience will show us what kind of experience users are getting on our pages specifically, and we can diagnose these issues as well, and we can see the reasons for it as well. This page will also show us which are the URs, which are getting a low page experience, low user experience for us. So we will be able to go to those specific pages and check it out, and then we can make changes to that as well. So this would be really useful information while you are optimizing your websites and you're on Google Search Console. It makes sense for us to come to this section to check the page experience for all the pages of our website. The other aspect of it is going to be poor web vitals as well, which we will get to see as well. So wherein we can see what kind of experience people are getting through mobile devices, desktop devices out here. So it will tell us which all URLs are ranking well or not ranking so well on both the devices. Now we can pull up those websites and we can see if they're not ranking at all well, then we can see what exactly can be the reason. It can be because of device compatibility. It could be because of the content which we have provided out there. It can be also because of keyword stuffing that the website is not giving a good user experience to our customers. It makes sense that we are continuously monitoring the page experience from this particular section. This gives us a lot of data about how has been the experience of users when they interact with our pages. I hope this makes sense. You understand now how we can make use of the page experience section inside Google Search Console and how you can use this information to improve, to make our websites better. Thank you so much, guys for listening into this session, and I will see you in the next video. 95. Google Core Web Vitals For SEO: Hi, guys. Welcome to this session. In this session, we want to discuss about the core web vitals, which we get to see inside the Google Search Console. So if you go through the article written by Balin Co about core web vitals. So these are some of the important metrics which Google looks at when they're ranking our websites on their search engine. So these are going to be around three major factors. The first one is going to be largest content full paint LCP, which we look at that it measures how long it takes for a largest content element on a page to load. So what is the load time specifically, which we're looking at? Interactivity is going to be first input delay, which is a case, how much time does it take for people to provide information on your website, that's interactivity, and then visual stability, which is cumulative layout shift, which is basically looking at how stable your website is with respect to the images which are being used on the website. So these three are the four web vitals of the website, which a search engine looks at primarily. In addition to that, there are other factors as well, which is like mobile friendliness of the website. How safe browsing? Does it have all the STTPS particularly used up over there? Then any no intrusive interstitials are there on the website. These are other factors which they're also looking at. These three are primarily what majorly is Google prioritizing to look at as the more important web vitals and based on which they rank our websites. Also, if you look at the Google support article on four web bitles over here, they also talk about the same thing, wherein if you open their report, that's going to take you to the Google Search Console again, where we can go ahead and have a look at the same thing in the account as well in four web itles. This is where it is going to bring us back to where we can see how, how our website is performing, with respect to various devices, which can be mobile, mobile and desktop. The intent of understanding PO web vitals is that we need to make sure that we are focusing on these three parameters, making sure the load time is good, making sure the pages users are able to get in good user experience with respect to the information which they're providing on the website. Third is the input delay is not happening too much. These three things should be taken into consideration all the time. I hope this makes sense. I hope you understand now, what are the poor web vitals which Google looking at from the SEOs perspective and how we can make changes to them. Here, you can see with mobile and desktop. This is where how the data will show up for us, wherein we can see which are the poor URLs, which needs to be fixed on mobile devices and desktop devices. If you open these reports, you will be able to see the specific URLs, which are poor URLs, and then we can go ahead and if them, make them better. Maybe we can change the content in such a manner that it becomes much more optimized to the device on which they're opening up. I hope this is clear to everyone. Everyone understands now how to look at the core web vitals in Google Search Console, and what steps should we take in order to improve that. Thank you so much, guys for listening into this, and I will see you in the next video. 96. Google Search Console Exercise: Hi, guys. Welcome to this session. In this session, we'll talk about the Google Search Console exercise, which you can do. So when we start looking at a website, we know that there can be a lot of issues because of which our website might not be ranking on the Google search result. So there can be a lot of problems or errors which might have happened on our website, which is leading to this particular outcome. So we need to check for these. So the exercise for you guys, which I've created is where you can have to list down top five priority things, which you will be checking in Google Search Console to make sure that you don't have any problem with your website. So go through your website, go through your Google Search Console and see what are the top five things we will check to verify that there is no problem with the website. And in the next video, I will also share my answers. So make a note of all the pointers which you can find out after this video, and then we'll discuss in the coming video, what are the main reasons? Thank you. Thank you so much as. 97. Google Search Console Exercise - Answer: T. Hi, guys. Welcome to this session. In this session, we'll discuss the answers for the Google Search Console exercise, which we're discussing in the previous video. So when we start looking at our website and look for any issues happening on the website. So there are multiple things we can check for in Google Search Console. So the first thing which we can obviously check is we making sure that all our pages are crawled and there is no crawling error like broken links on our website. So this is the first thing which we can check on Google Search Console, that every single page in our website is getting crawled by Google. We can manually provide our URL as well to Google to crawl it to index it. That's one. Second, we can also look at into our website that there are no duplicate content. Obviously, we are making sure that all the content on our website is original, because that is what is going to create a good user experience. So making sure no duplicate content is also one of the reasons why maybe our website is not ranked better by Google Search Engine. So we can also look for this for any duplicate content on our website. T hird can be that there is no thin content. So thin content in the sense that the content which we have written is not so adding value. Okay, and it's very basic generic information which you're providing on the page, which is readily available on multiple other websites. So that is also something which we need to make sure not happening on our website. All the content which we are giving has to be of great quality, adding value and adding more value than what is already available on the Internet on Google Network. The other technical aspect which we can check in our Google C search console is the load time of our website. We can also make use of page speed inside tool to see the load time of our website. We need to make sure that that is good and as per the Google standards and expectations. We can work with our web developer webmaster to get our load time reduced as much as we can because that can give a better user experience. Conversion rates can become much better because of that. This is something which is very critical and Google looks at it as one of the priorities for themselves as well. It is something which we need to make sure not happening that our load time is high. The last can be that we also look at the overall page experience, which can include our mobile usability, the mobile friendliness of the website is proper, and the website opens fully completely visible information can be seen on mobile devices as well. There's also we need to take care of. There can be a lot of other issues days, apart from this, which you can find out. I would really like to read all of those if share those in the comment section of this video so that we all have an idea about what all things can be done to improve the user experience, and what all things we can check when we are looking to find any mistakes on our website. I hope this makes sense. You understand now what things are important to check in Google Search Console when we're looking for errors in our website. Thank you so much, guys for listening into this session, and I will see you in the next video. 98. Ways Of Dealing With Thin or Bad Content and Whats Really Duplicate: Hi, guys. Welcome to this session. In this session, we're going to talk about how we can deal with duplicate content or thin content, which are there on the website and how we can get rid of them. So duplicate content, as we understand, is about poppy pasting the original content into our website. Usually, that is a duplicate content, which we understand of, but that can be more to this. Duplicate content can also be something like if I'm building a new website, then creating a lot of pages, which are similar to each other. So in that case, as well, that becomes a type of a duplicate content for us. For older websites, if it is a transfer of protocol from HTTP to TPS, or redesign happening of our website. We are changing the whole website. Look and feel. The strategy changes are happening on the website. These all can fall under the duplicate content per view. So also outdated post. So if you have a lot of pages or block posts which are outdated now, which are not relevant for the current scenario, but they're still there in your website, they can also fall under the duplicate content or thin content, which we call it. Now, the idea is that the bad pages or the thin pages which we have in place should not be indexed, so we need to take some necessary steps which can help that Google does not index such pages. Another aspect of it is going to be the website URL. So when you look at w s or sit, these are again going to be Uh, Google considers them as two different websites, and then considers them as duplicate websites. So which also falls under duplicate content. So if you see here, there can be different examples of duplicate websites like STDP S Colon doula www.site.com or WW site.com, which STTP stpS site.com and HTPS slash sit.com slash. So these are all different forms of duplicates which unknowingly people might create other than copy pasting of content. So we have to make sure that these are also considered as duplicates, and we need to refrain from these activities of creating such kind of websites. Now, The ways by which we can fix or prevent this is the first is that we can certainly add a code in our pages, which is the first one, which is meta name Robots content equal to no index. Okay. This is going to help. So on the pages on which we put this particular code, Google is not going to index that particular page. So all the ba pages, thin pages, which we discussed earlier, on those pages, we can add this particular line of code. The other aspect is Robots TXT file, which we create for our website. In the Robots TXT file, also we can set up certain codes, which we can say follow or no follow. You can define those particular directories, which you would want Google to follow or crawl or index, and you can also define other directories which you don't want them to follow. Let me show you how this will look like. So if you look at particularly a robot TST file, this is how it will look like, so you can define this allow specifically directory in this manner, and you can also define the allow directory in this particular manner. So this way, it will be clear that what Google needs to crawl on your website. The other aspect of it is going to be canonical, which we can line of code, which we can put on the page. So this is specifically, when you put this line of code on any page, this gives an idea clear idea to Google that what which one is the original website. When I give it as STTPS, cool on double WW. I'm trying to tell to Google that this is the original website, on which all the information is provided. Rest all other websites which you see are duplicates of it. So refer to this particular website all the time. So if you have multiple different websites created like previously, you can have this line of code on each of them so that we give a clear directive to Google that which website they should consider as the original one. And then the last step which we can also take to prevent duplicate content is a lot of times it can happen that we have pages created, and the previous page, now we have created an updated page, which has much more better information. So that is also falling under a duplicate content. So in such a case, what we can do is we can use 301 redirects, wherein we would like to redirect the user from the previous page to the new page which we have created, which adds more value. So as a user experience, there will be no difference at all because this is going to happen in milliseconds. But for Google as well, it is clear now that we are providing a better page and Google will not mark us down for duplicate content. So these are all the steps, guys, which we can take within our SCO where we can fix or prevent any kind of duplicate content around us or thin content around us. I hope this makes sense. You understand these steps. I hope you can implement these in your SEO strategies as well. Thank you so much, guys for listening into this session, and I will see you in the next video. 99. Finding Pages to Improve or Delete By Using The Google Search Console: Hi, guys. Welcome to this session. In this session, we're going to talk about finding out pages from our website to improve or delete using the Google Search Console. So we can make use of the Google Search Console to identify which pages are getting crawled or indexed by Google, and then take those actions specifically. So once you're inside the Google Search Console, you can come to indexing, and we can come to pages. So this specific section is going to show us that kind of data. So it will tell us what are the not indexed pages, the four reasons for it. So you can see those reasons out here. And now you will also be able to see the pages as well, which are not getting index, so we can use them as well. We can take them out and we can make changes to them as we require. The other aspect is going to be the index part where you will be able to see the pages which are getting indexed over here. And then index does not specifically would mean that they're doing pretty well. So it is just that it is Google is telling that these pages are getting crawled, and there can be a lot of other improvements which we can do to it as well. So we can identify those pages out here in this particular place, and then we can go back to them on the URLs on those pages, and make those content better. So we have to make use of this page section ideally, where you will see all this information like index, not indexed, valid, not valid pages, which will come up out here. And from here, we will get all the information regarding pages, which would need improvement. So as an SA strategist, it becomes a regular work for us wherein we regularly keep and check on this particular section of the account where Google will let us know which pages are doing well and which are not. Hope this makes sense. You understand now how we can improve our pages with the help of the Google Search Console. Thank you so much, guys for listening into this session, and I will see you in the next video. 100. Identifying And Getting Rid of Bad Pages: Hi, guys. Welcome to this session. In this session, we'll see how we can go ahead and identify bad content or bad pages and get rid of them from our websites. So Bad pages can be indicated of certain pages in this particular manner where we see pages which has text heavy, extremely text heavy, where we can see a lot of information being provided on the single page. Another example can be like this where we are seeing a lot of text and options for information being provided to us too much of information given on the page itself. These can also be some kind of bad pages which we would not like to have on our website. So Stuff like these should ideally be identified fast, and then we can go ahead and remove them from our website as well. So Order to remove such kind of website, you can see this text heavy information which we get to see. We can remove them first from our Google Search Console, and then we can go to our WordPress or any CMS tool on which we have built our website to remove the page from there. Let's have a look at on Google Search Console, how we are going to do this. Once you're inside your Google Search Console account, we can come to indexing, where we can come to removals. In removals, you can raise a new request, where we can give the URL of the page, in this manner, and we can click on next. This will start the process and then our page will be removed, and Google will not index this page going forward. The other step would be that we also log in to our word press admin at the back end, and we can remove the page from there as well. So in this manner pase, we can very easily identify and then remove or get rid of the bad pages from our website, which helps in overall improving our SCO ranking, because now Google will not be indexing such pages, and that is going to help in the SCO performance of our website. I hope this makes sense. I hope you understand the clear process, how we can do this. Thank you so much, Graves. 101. Ways To Find Duplicate Content: Hi, guys. Welcome to this session. In this session, we'll see what are the different ways we can use to find duplicate content for our website. So the first one which we can make use of is going to be the Google Search Console. So we can come to the Google Search Console and we can go to performance section where we can go to pages. So here, all the page URLs will show up for our website. And from here we can find out if there are any duplicate pages or not. A duplicate content is there on the website. Will be an easy way out with a lot of times, you will be able to see the URL itself. It will say HTTP or HTTPS, so that way we can identify duplicate content. That is one. The second is, we can use this particular website, which is poppy scape, which is free to use. You can put your website, URL here, and you can search over here to get some information. And from here, you can understand whether your website has any duplicate content or not. The other tool which you can also use for this is plagiarism checker by Grammar, where you can add some content from your website. L on the website, you can go to your website and you can pick some content from there. And you can put it on the page and check for any plagiarism as well. So these are going to be the different ways guys by which we can check for any kind of duplicate content of our website. And then if we identify any, we can remove them from the website as well. I hope you understand this and you understand how we can use these three different tools. Thank you so much, guys. I hope this makes sense, and I'll see you in the next video. 102. Findng Duplicate Content Within Your Pages: Hi, guys. Welcome to this session. In this session, we wanted to find out use a tool to find out duplicate content within our pages. So this would be really useful to find out any kind of duplicate content which is being used in our pages as well, which we can then go ahead and remove. So let's have a look at this. For this, we are going to use a tool called the site linker. This tool is really great in terms of scanning the whole pages and then identifying any duplicate content there. Let's have a look at it. So for this particular website, we are checking. The first is a summary where we get to see all the information which the website has scanned. You can go through the data, your pages, and now you can come to the duplicate content section where it gives a bifurcation as well. It's saying that 32% of the content is duplicate, so we can have a look at that by clicking out here. When you click here, you can see all the URLs where the tool has identified some kind of duplicate content. In this match percentage column, you can see the percentage of matched duplicate content. Let's say let's look at a higher one, which is like 83% here. We can check out this page. So now here, specifically, we can see So now they have highlighted the sections as well, which are duplicated. Like in this case, they've highlighted this particular part, which is the lyrics of a song, which is being duplicated, which is obvious that being a song that will get duplicated right here. So like this, it is going to highlight and pick up the particular text which it feels is duplicate in the pages itself. So this is a great tool with the help of which we can identify some duplicate content on our own pages. And if you need to make them change, you can do so. In this case, it is not needed that we have to change every single duplicate content like we took an example of the song lyrics, that it does not need to be changed. We have to use the logic here as well, identifying what kind of content you consider as duplicate or not. This tool can really identify the duplicate sections, the content on the page, and then you can make those changes. I hope this makes sense. You understand now how we can make use of this tool called sit liner. Thank you so much, guys for listening into this session, and I will see you in the next to. 103. Introduction to .edu link, And Which Are Good and Bad: Hi, guys. Welcome to this session. In this session, we want to discuss about the back links which we can get from dot EDU links, which are available. So there is a lot of discussions around this, which has happened in the past as well, and it becomes very important for us to understand the perspective of how to operate and how to approach to get back links for dot EDU links. So as per Google past history. What Google has been understanding is that the dot EDU links from different colleges, universities have a high domain authority because of the nature of the links or the websites they have. So because of which, a huge amount of people SCO marketers would try to get back links from there. Now, what is important to understand over here is that these pages can be of various types. There can be pages. If you join any of these colleges like Harvard or Yale, you as a student, you can also get a subdomain created on a Harvard website. So that might not be of great value. So we have whenever we are looking for backlinks from dot EDU Link, we have to see what kind of pages from which we are trying to get a backlink. Like for example, there's an article which Google proposed over here, wherein it talks about all of this information written given by John Mueller, where they talk about the same information that the particular pages which are ideally coming up over here, which is going to be for we have to be very careful about what pages specifically are we trying to take a backlink from. So if it is coming from a professor, if it is a page of a particular department or an instructor from Harvard or from any of those colleges or universities, then it is it makes sense that we take the backlink from those particular pages because they will have high domain authority. And overall, We are saying that EDU links have high domain authority is just that not all of them. We have to be very careful about checking which websites are we taking backlinks from. So if it is going to be from students or people who have joined or in the second year, third year college of the universities and pages created by them, that would not be a great idea to take backlinks from. Hope this makes sense. You understand now how to operate with getting backlinks from dot EDU Links. Thank you so much, guys for listening into this, and I hope you apply this practice as well in the present scenario also. Thank you so much, guys. 104. How To Get Edu Links With Internships: Hi, guys. Welcome to this session. In this session, we wanted to discuss how do we get EDU links with the help of internships. A great idea can be that wherein you create a job opening in your business or any opportunities you may have. Like this example, wherein we can create a job openings page where we have certain job openings related to our field, maybe, and that we can list down over here. And now with this job listing, which we have created, which we have here, we will reach out to multiple millions of the professors and teachers across different universities and reach out to them. So these professors and teachers would also be looking forward to any internships, any kind of internship paid internships they can find out for their students, which they can provide because the students would be really needing this paid internship opportunity. So when you agree I'll reach out to them, that they will be more than happy to welcome you with that and would like to list this out. So this would be really useful. And in return for this, you can get a dot EDU backlink. So this way we can generate a good authoritative back links from dot EDU websites, which can increase our SCO ranking. Because this would be a win win situation wherein the professors and teachers will get opportunities to place their students into these paid internship programs, and you will get specifically a good backlink from them, which can help you in your improving your SCO ranking. So we can certainly make use of this by helping out these professors and teachers in getting some paid internships for their students. I hope this makes sense. You understand now how this is going to work. Thank you so much, guys for listening into this session, and I will see you in the next video. 105. How To Get Edu Links With Scholarship: Hi, guys. Welcome to this session. In this session, we'll see how we can get some DO links from scholarships. So for this, we can search for different faculties in different universities who are providing if we have any scholarships which we want to give, then we will reach out to all these faculties in different colleges. Let's see how we can do this. Let's say we can search for a computer science faculty. I'm searching it for my college. So we get to see the website, and now if you go to the particular website of their, you can go to their faculty section, where you will find all the faculty of the college, which is listed down here. Now you can notice each of them have their e mail IDs also mentioned out here. So we can certainly reach out to them. We can reach out to them with our scholarship, which we want to give, paid scholarships which we are providing, and most probably they would be happy to entertain that or response to it. And in response to that, we can get some backlinks from the DO websites. So this is one way of searching for different faculties or different colleges, so you can do this with multiple different colleges and you can reach out to them with your scholarship, which you want to provide. The other option is where you can search for specifically for scholarships. For which, there's a particular way of searching, which is site Polon dot DU quotes, scholarships, double quotes, which you can search in this manner. This will give you a result for only scholarships for different institutions. Now you can go through these institutions. You can see wherever the scholarships are listed, and maybe you can reach out to their coordinator and tell them about what scholarship plan do you have, which you would like to be listed on their website. So there will be a lot of them who will be open to listen to this. Some people might not have opportunities like that. So we have to try and test out multiple such institutions and reach out to them with our paid scholarship, which we are providing. And possibly, we can get some networks over there, which will allow us to do so and in return for which we can get a bling. So this way as well, you can look for different places where our scholarships can be listed and that can generate a good amount of back links for us. I hope this makes sense. You understand now these two strategies, which are very effective way of getting EDU links with the help of scholarships which you are providing. Thank you so much, guys for listening into this session, and I will see you in the next video. 106. Edu Link Exercise: Hi, guys. Welcome to this session. So this is going to be a exercise time once again. So let's have a look at the question. So the first question is that let's take two scenarios. The first scenario is, imagine you have a new business. So what kind of scholarships or internships can you create that will make professors list your scholarship or internship on their website and link to your website from their page. So we have two identify what are the different types of internship ideas, or scholarship ideas can you come up with, which the professors will be interested into to show up on their show on their website and give you a backlink. Second scenario is we also need to come up with two ways of how to get professors to find out about our internship or scholarship so that they can provide a link to your page about it. So these are two different questions, guys, which we need to find out answers for. So you can pause the video now. Think about it, jot down all your ideas, your answers. And in the next video, we'll discuss the answers from my end. Thank you, guys. Thank you so much. D. 107. Edu Link Exercise - Answer: Hi, guys. Welcome to this session. In this session, we'll talk about the answers to the question we've discussed in the previous video. So the first idea can be a scholarship idea, wherein you're providing free resources to your students, which can be free books or courses on some important topics. So this would be a really great way by which we can give scholarship ideas. This you can get from any instructors, trainers who are willing to provide free books or courses in return for a particular backlink which they can get as well. So we just have to reach out to such instructors and trainers and we can get some free resources from them, which we can give our students. Other option is you can also try giving out a small relatively small amount of scholarship, which can be a $200 scholarship, which can get us some backlinks. So $200 as a fair amount to get a backlink from an EDU link specifically, which can add a lot of value to our website. This also can be something which we can try out and test if that works for us. Apart from this, in the internship idea, what we can look at is we can look for marketing interns, who can help us in promoting our businesses. If it's a new business we're looking for. So for that as well, I guess, a lot of universities or resource education businesses would like to connect with us. Now, the other part of it is The first way, the professors can learn about our scholarships and internships, how they can learn about it is when we reach out to them through their e mail. We saw this in the previous videos as well. We can search for search faculty and reach out to them through our e mails. The second option is wherein we can create a page. We can create a page about our scholarships and internships on our page and use keywords like XYZ scholarship or for co students or scholarships for engineering students or doctor students. So like this, we can use a lot of such keywords, which can be searched byes professors and college departments when they're looking for internships. So this way, they will be able to find us and they can connect with us, and that can also help us to get identified by them, and we can get some backlinks from them. These are different ways by which we can identify, we can reach out to our EDU professors and we can generate some backlinks. These could be the answers which I'm thinking of guys. If you have any answers which are different from this, please feel free to write in the Q&A section so that everyone can learn from there and understand the concepts. Thank you so much, guys for this. I'll see you in the next video. 108. Linkable Asset For SEO To Make Your Link Building Easier: Hi, guys. Welcome to this session. In this session, we want to talk about the different types of link building strategies. And the first one we're going to look at today is linkable assets. L linkable assets are basically pages which are great value and for which people would like to provide their back names. So let's see some examples of what can be considered as linkable assets. The first one which we're going to see is something like this wherein we are providing information, a lot of information provided like this page specifically talks about 43 apps that pay you real money. Best money making apps of 2024. This is a huge article which talks about different ways of creating multiple sources of income. And wherein it talks about specifically of 43 such apps, which can help us do that. So creating something like this. The user, the owner of this particular page would have spent a lot of time researching about this information. And as you can see, it's very systematic and told in a very quiste manner about all the 43 apps, and now we get a lot of information, which can be valuable. A lot of people can benefit out of this, and for such kind of pages, a lot of people would be happy to provide backlinks for them. So stuff like these kind of where we're providing a lot of information would be of great value. Another example can be related to, let's say a Google page, which talks about Google's 200 ranking factors, the complete list. So now this also is in the same format where it's a huge article which gives different factors, related to ranking factors of Google. If you go through the whole list, you can see all the factors one by one, documented out here in a very systematic manner and easy to understand and people can go through it and easily implement them on their websites also. This kind of format where you're creating a huge article, spending a lot of time into research work, identifying information, putting them in a systematic manner would be a really good linkable asset. The other types of assets which we can consider is maybe a page which talks about this is book authority.com, which shows 20 best marketing books of all time. So now we can see if anybody is looking to buy specifically, let's say, marketing books. They can go through this and they can have a look at these as well. And based on which now, you can get all kinds of best marketing books in one place. So as a user, it creates a great user experience, and because of which, a lot of people would be happy to provide backlinks for such kind of pages. Another good linkable asset can be where we can create a page where we're providing free resources to students and people out there. That can also be a that can be sharable as well with multiple people and because of which, we can easily generate backlinks for them. So creating a lot of free resources, which can be free business books, or let's say, marketing books. Different types of free books which we can create in this particular manner can also work out to be a really good linkable asset, and people would be happy to provide backlinks for them. And then same manner, we can also create pages around best internships for marketing, scholarships, as well, so a page which talks about all kinds of internships and marketing jobs which people can take up. So here, when any new person new entrant fresh graduate is looking, they will get a lot of information here. They can connect with people through this and possibly get into an internship or get into a job. So these kind of resources can be really useful for users, and because of which, it can be considered as a good candidate for linkable assets and where we can generate a lot of backlinks for. I hope this makes sense. I hope you understand these examples of what we are referring to linkable assets, pages, which provides a lot of value to our users in different formats. Okay? If you're able to build such kind of pages, then they can help us generate a lot of backlinks in the future. I hope this makes sense. Thank you so much, guys for listening into this session, and I will see you in the next video. 109. Link-Begging Script Example You Can Use To Get Links For SEO: Hi, guys. Welcome to this session. In this session, we want to talk about what kind of script we can use to reach out to different sources to get a backlink for AECO. So we have created a particular script which we can use. And now you can give this script to and it can be a cold outreach. So you can reach out to a lot of different types of YouTube channel owners, Twitter, and accounts, podcasters, and Instagram influencers who have a lot of audience, and you can share with them, reach out to them asking for a back. Let's have a look at this particular e mail. We can start with High pin. We can give the name of the particular owner of the website. Out here, just not put high over there. I'm currently promoting, so you talk about what is your blog all about. You talk about that. You can tell that you are a specific blogger and you understand that you need authoritative links from good websites like theirs. So you mentioned that first. And then you can also offer an offer, you can add some value. You can just not asking for information, asking for links. In exchange, you're giving some kind of value as well, where you can say that you would be happy to promote their blog on your YouTube channel, or Twitter or podcast or Instagram. So this is something which you can ask about. It is not necessary that they're also looking for the same information. So in addition to this, you can also ask about what other important things they are focusing on, which you can help them with. So this kind of an e mail we can send out where we provide and at the end, you can give your URL, your social media handles as well. So this kind of e mail which we can send out to do a cold reach outreach to a lot of such people who have an audience following them. So just to show you some examples of what we are talking about, uh, let's say I'm looking for cooking blogs specifically. So I can search for cooking blogs. I will get a lot of such information out here. I can go to any of these blogs and try to reach out to them as much as I can. Now, the idea is that if you're trying to reach to the best cooking blog, uh, in the world, chances are they might not respond to our e mails. Look for those ones which are decent, but not maybe the best right now. And who would also not mind getting some promotions done. Look for such kind of blogs or podcast you can see out here. We can reach out to different podcasts as well and connect with them to offer your particular option out there. And then we can generate some backlinks from there. The intent is the idea is that with these steps, you're trying to generate good backlinks for your website. We're looking for websites or YouTube channels or podcasters who have a good audience following. And because of the great value they are offering. I hope this makes sense. You understand now how we can go ahead and do send out scripts. We can send out e mails or outreach to different influencers and generate backlinks from them. Thank you so much, guys for listening in to this session, and I will see you in the next radio. 110. How To Get Backlinks for SEO From Events: Hi, welcome to this session. In this session, we want to discuss about how we can get back links for our SCO from events. So Events are going to be different types of conferences, online conferences or offline conferences as well, which we can go into or we can conduct through which also we can build out a lot of links. Now, events becomes quite a useful information because from here, you are able to generate not only back links, but maybe potential leads, contacts which you get networking, which you're doing out here, and you can connect with them to generate a lot of connections for the future. Now, events can be really useful over a period of time. This has grown a lot from being offline to online, where there are a lot of platforms like eventbrt and meta.com, where they are looking for people who want to join these online events. So you can reach out to these platforms and if you have an audience, you can bring your audience to this platform and through which you can conduct various online events. So this is going to be really useful because this can generate not only potential leads, but also good backlinks for your own website. So Events is another very good link building strategy wherein we are able to connect with our audience, and we are able to provide services, provide value to our users, and in return of which we can get a lot of backlinks and which we can use in our website. In the coming video, I will show you now how we can generate those backlinks from events on various platforms online. Thank you so much, guys for listening into this session, and I will see you in the next video. 111. How To Use Events To Build Links: Hi, guys. Welcome to this session. In this session, we wanted to see how we can use events to build links. Different types of events which we can use over here in different platforms and we can create different online events on different platforms to build out these links. Let's have a look at this. The first can be, you can just search for events in your area. In this manner and Google will give you a lot of options to check out different platforms where we can see online events happening. So you can reach out to these websites specifically, and you can set up an event for yourself. So for example, Event right is a very big company, so you can certainly go on their website and here you can create an event yourself. So if you want, you can do that and over there, you provide your websites URL. So people who are going to look at the event are interested to join. They can come to your website through that link. This is one option. Now, event Bright is being a very big website. So chances of traffic coming to our events right now might be bleak. So we can look at some other options, other websites which are not so prominent or famous right now. For example, let's say fun cheap. So we can look at this platform as well, where we can organize an event. So you can come to this particular fun cheap website where you can also add an event yourself. So here, when you're adding an event, it will ask you for all the event details, and you can also provide your website URL, which again, creates an option for people to visit and people can visit your website through these links provided out here. The other option is going to be similar like event bright, which is meetup.com. Here as well, we can come and we can create events ourselves and through which we can go ahead and drive traffic to our page. Another very prominent event making platform can be Facebook. You can go to your Facebook, you can go to events specifically, and here you can also build out an event, for example. Let's say we're looking at this event. Here you can see the website URL is also provided. You can build out an event like this and you can go ahead and provide your website URL where people can check out your website and understand what you have to offer. These are different ways guys, wherein we can organize online events on different platforms, where we can provide our websites, URL, and through which people can visit our website and provide backlinks, build backlinks for us. Hope you understand this process, how we are generating backlinks through events online. Thank you so much, guys for listening into this session, and I will see you in the next video. 112. RadioGuestList For Link Building: Hi, guys. Welcome to this session. In this session, we want to discuss about how you can builds or link building can be done through being a part of radio shows and podcast shows. So there are multiple platforms available where you can reach out and and you can sign up on these platforms as an expert, and these platforms will then send out e mails, notifications for different types of shows which they are doing. And then you can connect with them and you can be a part of these shows where you can share your website and possibly get some backlinks developed. So let's have a look at these platforms first. The first one which we're going to look at is radio guest list. So if you come to radio guest list.com, here, you just need to sign up over here, and once you sign up as an expert, they will send out e mail notifications regarding various kind of shows which they're conducting on different streams, different fields, and whichever field makes sense is relevant for your expertise. You can join that particular show. And in that interview, they will interview you and you can share your website, you can share your specific information so that it can generate backlinks for us. So this can be a really good way of generating backlinks. They also have a paid version, which you can also try out as well. Apart from this, the another platform can be podcast guest.com. Here as well, the same process, which is you sign up as an expert, and then they will reach out to you with e mail e mails regarding different podcasts which are happening for different sectors of work, and whichever is relevant for your business, for your field, you can join that podcast. You can get yourself interviewed as an expert, and in that you can share your website, your Ponti details, and that can generate a lot of back links for us. So this can be a really good another way of building links for our website because this is something which is tremendously growing right now. Specifically podcast has become extremely grown over the last couple of years, and it seems like this is going to grow more, and in this particular field, a lot of people are going to come in. So it absolutely makes sense for us to get signed up on such platforms and be a part of this kind of a community. I hope this makes sense. I hope you understand this particular link building strategy, which we can use to generate more back links for our websites. Thank you so much, guys for listening into this session, and I will see you in the next video. 113. HARO For Link Building And Publicity: Hi, guys. Welcome to this session? In this session, we'll see another link building strategy, which is by connecting with a lot of journalists through whom we can get a lot of backlinks. So this is also possible through a very famous platform, which is connectively.us. So you can come to this particular platform and you can sign up over here as an industry expert, and then you can connect with a lot of journalists or journalists and content creators. So who can interview And in that, you can share your website, and the journalists would be writing a lot of articles, k? And in that, they would need your expertise to understand your field of business, and they will mention your name, they will refer you, they will recommend you in their articles. So that way, also, you can go ahead and generate a lot of backlinks. This would be very creditable because this is going to be journalists from very famous websites, which can like mashable.com, k? And if you are able to if you You get a backlink from such huge recommended websites, that's going to add a lot of credibility to your website also. This can be a great another way to build some links by connecting with a lot of journalists from very reputed, prominent and huge publication houses. I hope this makes sense. You understand this strategy as well, and you're able to easily implement this. Just go to connectively.us and you can sign up over there as a subject matter expert. And then you can connect with various kinds of journalists from different sectors and connect with them and help them in building out their articles, and that is where they're going to refer you in their articles. I hope this makes sense. Thank you so much, guys for listening into this, and I will see you in the next video. 114. LinkBuilding Exercise: Hi, guys. Welcome to this session. In this session, we'll discuss an exercise on linkable assets. So let's take two scenarios. Okay. Let's assume that we have an e commerce business where we're selling T shirts. And the first activity is going to be where you have to create two ideas. You have to think of two ideas for linkable assets for an e commerce business who is selling T shirts. So that can be one activity which we can do here. The second activity can be, let's take a different business, which is, let's say, you provide SEO marketing services, and you have a business around that. Now, for that as well, we have to think of two ideas for linkable assets, which we can have for that. Ideally, we're looking for four linkable assets or four ideas for two businesses, which we have defined here. In the next video, I'm going to share my answer for this particular activity. What I would like to suggest to you is you can Put the video on hold now, and you can write down your comments, your ideas, what do you think would be correct for this particular scenarios. And then we'll see and discuss my ideas, my answers as well in the next video. I hope this makes sense. Thank you so much, guys. I'll see you in the next video. 115. LinkBuilding Exercise - Answer: Hi, guys. Welcome to this session. In this session, we'll discuss an exercise on linkable assets. So let's take two scenarios. Okay. Let's assume that we have an e commerce business where we're selling T shirts. And the first activity is going to be where you have to create two ideas. You have to think of two ideas for linkable assets for an e commerce business who is selling T shirts. So that can be one activity which we can do here. The second activity can be, let's take a different business, which is, let's say, you provide SEO marketing services, and you have a business around that. Now, for that as well, we have to think of two ideas for linkable assets, which we can have for that. Ideally, we're looking for four linkable assets or four ideas for two businesses, which we have defined here. In the next video, I'm going to share my answer for this particular activity. What I would like to suggest to you is you can Put the video on hold now, and you can write down your comments, your ideas, what do you think would be correct for this particular scenarios. And then we'll see and discuss my ideas, my answers as well in the next video. I hope this makes sense. Thank you so much, guys. I'll see you in the next video. 116. Introduction to Link Building With Memes: Hi, guys. Welcome to this session. In this session, we'll see a link building strategy through mems. So mems can also be really useful in building out generating much links for our website, because links which are funny engaging images and gifts, which are often shared. So these kind of content, which is in form of funny engaging images and gifts are shared a lot, and because of which, this can boost our sharing of website links on social media and get us back links on our website. So that's a very good advantage which you can have over here. What we're going to see is how we can find existing means, or also we'll see how we can create our own means for our businesses. We are going to make use of a lot of photos, gifts over here, and we'll see how we can use it on our own website and on social media. This is going to give a lot of added advantage to our website because of the sharing the high amount of sharing and backlinks which it can provide. Also, it gives more life to the business and makes it much more adds a little of sense of humor to the business as well. This can be a really strong strategy, which can help you to generate some really good backlinks for our business. Hope this makes sense. Let's go to the next video and let's see what all strategies or steps we can take in respect to mes. Thank you so much, guys. 117. How To Begin Finding Viral Memes To Post On Your Social Media: Hi, guys. Welcome to this session. In this session, we'll see how we can look at finding means for our business, which we can post on social media. Usually, the impression is that it's very difficult to create means, which will be relatable to our business, which can generate a lot of interaction and visibility. So the easy way is there are a lot of means are already created online, which are available, which have gone viral, semi viral, so you can search through them, and that can give you the initial means which we can use for your businesses. So let's have a look at this guys. So if we search on Google for, let's say business means, we get a lot of options out here. And now what we have to grow is we have to go through them and understand how funny they are. And based on the degree of funny ness of the mem. We can select those and maybe use them for our businesses. So for example, this is quite a funny mem, which we're looking at, starting a business when you're young and once you're running the business, you grow old and because which means is very difficult to run the business. So like this, you can go through all of them and understand what is basically going to really work. Look at the funniness of the meal, and then you can select online from here and then use it for your mems creation. Now, the only thing which we need to be sure about is the copyright issues. We need to make sure these means which we are selecting are free to use a shared openly. So for that, what you can do is you can do a advanced image search. And in this, you can choose the settings. You can go to usage rights, and you can say commercial and other licenses. And now you can do your search. Let's say you're looking for business means. So now what we get are lesser choices, but these are all sharable, which we can easily use for our business, and there will be no copyright issues on them. So this is one way of doing it. The another way of finding means can be that you can do a Google search for copyright free business means. So you can shuttle **** like a very renowned website can give you those as well, which you can have a look at, or else you can look at the images from here and get some ideas of means which you can consider for your business. These are different ways guys by which we can start looking at finding viral means for our business, which we can then use, modify them according to our requirement, and then share on our social media handles. I hope this makes sense. You understand the strategy, the steps which we are following to look for viral means for our businesses. Thank you so much, guys for listening into this session, and I will see you in the next week. 118. How To Create Your Own Image Memes In Minutes And For Free: Hi, guys. Welcome to this session. In this session, we'll see how we can very easily create means for our businesses through multiple tools available platforms available online. One of the tools which we're going to use here is ma, which you can use to create means very quickly and very easily. Let's say we're creating a particular mem. You can choose multiple formats are provided out here ideally. Let's say you're choosing a particular format, and now you can start putting your text over there in this particular manner. In this way, you can create a simple meme in this particular way and use that and you can share it on your social media platforms, which can generate a lot of interaction, engagement. People might like it, might come to your website as well, and that can generate a lot of backs for us. We can just generate them here from here itself, straightaway, you can share it on different social media platforms, which you have created for your business. This way, guys, we are able to create means as well very easily from multiple platforms available, and you can use this for creating a lot of backlinks for your business, which can help to improve our SCR I ps. I hope you understand this tool now and you can use this very easily in the same manner. Thank you so much guys for listening into this, and I will see you in the next video. 119. How To Create Your Own Gifs To Go Viral: Hi, guys. Welcome to this session. In this session, we'll see how easily we can create our own gifts, which we can use to go viral with our business. So let's have a look at this for this. We are going to use a simple platform, which is Jiffy. This is one of the most prominent platforms you can use to create gifts very easily. So once you have to open an account with them. Once you open the account, you can search for the topic on which you want to create a gift. So let's say I'm choosing gratitude over here. Now there are multiple options which you will start getting. You can just select the one which you want to use. You can just select. You can see on each of them, there is a sharable link link which you can copy of it, as you can see out here. You can just go ahead and copy that link and then start creating. Here you can put the link out here. And now you can start building it out. Now, in this again, they have specifically given we can switch to the previous version, and now you can build out, you can customize. Let's say I'm going to create a particular gift for my students. I'm going to say in this particular manner. Now I can customize this, I can make changes to it. I can go ahead and change a lot of things out here, the animation also, which I can add over here in this particular manner. Then I can add stickers to this also. As you can see, any filters I want to use out here primarily speaking, which can also be done or any other information which we want to use, let's say, I want to use some text. Now you can in this particular way, we can build out the I for our business, and then you can continue to upload. You can go ahead and make changes to it as well as you require. Then from here you can continue to upload. You can give the source file for it, which it would require, and then we can upload the JIF out here. So you can see it's creating the IF for us now, and this way, we can go ahead and build out the IF which then can be used, which you can share with on your social media handles. I hope this makes sense. You understand now how we can create a gift for our businesses from a simple platform like Gif. Thank you so much, guys for listening into this session, and I will see you in the next video. 120. Introduction To Local SEO for Inbound Marketing: Hi, guys. Welcome to this session. In this session, we're going to talk about the local SCO, which we can do also. Local SEO is going to be a case where we're running businesses locally. So if I have a particular store in a particular city, then I can also try to reach out to clients within the city. And that becomes local SCO. Wherein, I would like to reach out to a lot of customers who can walk into my store and I can have a face to face conversation with them. And with that, I can generate some sales leads for myself. Can be really useful in the sense that this is going to be you are competing with people within your city itself. So it becomes far more easier to do this kind of an SEO versus if you have a business which is globally, you're running it across the globe, then competing with people across the globe can be much difficult. So Local SEO turns out to be much more effective that way, and you can generate your sales and leads within your city itself. Now, apart from that, another aspect of the benefit of local SEO is you can look at if you're because you're providing, let's say you have a business wherein you're providing services across the globe, you can also provide the same service within your city. So from that perspective as well, you can pursue local SEO, and in that, you can maybe charge a higher premium pricing because of the fact that here people would be able to meet you face to face and share their requirements. So that way, it is going to be much more effective. So In the coming videos, we are going to see the different strategies which we can apply to implement local ECO for businesses of various kinds. Now, these businesses can be local businesses, which can be related to, let's say real estate, or let's say dentist, or let's say doctor, medical hospitals. It can be related to, let's say home decor stores, uh, retail stores. So all these businesses which are locally situated in the city can apply local ECO and generate traffic to their stores like store visits, and which can convert into revenue for the. I hope this makes sense. Let's go into the next videos and see all the different strategies related to local SU. Thank you so much, Kays. I'll see you in the next session. 121. Anatomy Of a Local SEO Search Result To See If As Google Or As An SEO Marketer: Hi, guys. Welcome to this session. In this session, we're going to talk about how the local SEO we can apply for our businesses. So let's have a look at this. Let's say we are running a Google search for dentist in our area. When we do so, what we see for the first time are going to be the paid ads. You can see these are the Google ads which Google will run on the top of the page. We're not dealing with this, so we can go forward. And the next segment is going to be places, which is basically the maps, which we can see maps listings, which we can see over here. Now, this is quite effective because there's a lot of information which is being shown out here, primarily, like we can see the name of the particular area, the hospital which we want to go to and the ratings also provided out here, which turns out to be quite effective because then the users, most of the time, click on these and contact them as well. They'll also get a phone button as well to make a call if they're searching for this through mobile devices. So our idea is that and furthermore, what we see is we get to see the directories. Now, this is a directory where as a business, you can register yourself for these kind of services if you are providing. So the idea is for local SEO, the most important thing which we have to do is we have to increase our digital footprints, and that you can only do by registering to as many directories as possible. Because what you want to have is, you want to be present in the first top results of the Google search. So here as a website, we want to like to be present also with the directories. This is also a directory where we can register over here, and then we also want to list our business on Google maps in this particular segment. So the idea is as a user experience, how it is going to be is when a user is searching for dentists near their area, they will come across Certainly the Google maps listing of yours. They will click on it, they will be landing on your website. If if they go to any directories, they will see you there as well, and if they click on it, they will again visit your same website. And similarly, if you run ads, they can click on ads also and reach your website. When they see the same listing everywhere, that generates a lot of authoritative and credibility for your business. The user feels that this is a creditable business which is available, which he or she is seeing everywhere around, and that is why they are going to go for it and they will reach out to your business. So this is what we want to achieve, wherein with local SCO, we want to be available in different forms digitally as well, which is through on Google maps or directories, our own website, and through ads. Hope this makes sense. You understand this strategy of how a local SCO search has to be. Thank you so much guys for listening into this. In the coming videos, we'll see how we can implement these as well. Thank you. Thank you so much guys. 122. How To Get On The Google Map SEO search results: Hi, guys. Welcome to this session. In this session, we'll see how we can list ourselves on Google Maps. So let's see an example first. So once we go on Google, like we saw in the previous videos as well, that we get to see the listings on places as well over here. So what is the first step is that we need to be listed on Google Maps. So let's look at that, how we can do that. For that, we'll have to go to Google Business profile website. This is the website, guys, where you're going to sign up and open an account, and you will provide your business physical address over here. Once you provide that, Google will send you a particular OTP in mail in physical mail, which you will have to accept, and then you can verify your business listing. So that way, your account, your business gets listed on Google Maps. So once your business is listed on Google Maps, the second part is going to be where we're going to see how we can come up on the results pages out here. So usually, when you look at the particular listing, there is a particular central area where most of the listings are you can see on the maps in this particular manner. So the idea is, the first which we can try to do is maybe we can be listed near this area, so which can really help in getting a better SEO ranking. The second thing which you can do is try to get a lot of reviews. A positive reviews, which you can get from genuine reviews from your customers. So like here, you can share these with your clients and ask them after giving your service, you can ask them to provide you a Google review. Once they provide a Google review, a positive Google review, that can contribute to your overall ranking. And this would really help in bringing your listing on top of the page. Our idea is to come up in the first three rankings in the Google Maps places segment. If you're able to come in the first three segments, then that gives you a lot of visibility in the first search page itself. When people search, they would be able to see your listing over here, and they can reach out to you very quickly. This is going to the process, guys, how we can list ourselves on Google maps and then try to get a better listing on it so that people can reach out to us for our services. I hope this makes sense. You understand now how you can do this. Thank you so much, guys for listening into this session, and I will see you in the next radio. 123. Ranking For Local SEO Searches Through Local Business Listing Directories: Hi, guys. Welcome to this session. In this session, we wanted to see how we can rank ourselves on different local business listing directories. So for this, let's see this if you're doing a search like this on Google. So we get to see we're seeing this in the previous videos as well. There will be a lot of listings which comes up. So it becomes very important for us in local SEO that we are a part of these directories, and we need to get listed on them. So for example, if you look at the first one here, best dentist in Hydropo this will show all the different types of listings which people done for themselves, and it shows their ratings as well over here. Okay? So we need to be in this particular place wherein our our own listing is also here among them. So the best ones, the best directories which you can really go forward with is going to be Yel. So on Yel for business, you can come here, you can sign up over here, and you create a listing for yourself, and account for yourself, and you'll list your business over here. Then the next step would be that we need to generate a lot of reviews, Okay, genuine reviews from our customers, which gives us a good rating. And that will basically help in organically ranking high on these business listings. When that happens, it will automatically reflect in the Google search results as well. So it will come up over here, and then when people click on it, they will be able to see your listing on the business directory. So Help is going to be really useful. It's very prominent across the globe, and if you can rank over there highly, that would really help in generating a lot of links or traffic to your website. Another good option is Zo Doc, where you can also come and you can register yourself and list your business out here, a? This medical specifically for medical kind of businesses. And other businesses as well. These two are going to be really useful for any kind of business which you're trying to register. And these are going to be some prominent ones. So majority of the time the Google searches, which happens, will have listings coming from these two websites. So that's why we recommend that you register yourself on these and try to rank on them organically by accumulating, generating good reviews, genuine reviews from your customers. I hope this makes sense. I hope you understand now how we can rank ourselves highly on local SCO for business listing directories. Thank you so much, guys for listening into this session, and I will see you in the next video. 124. Last Words On Local SEO and Doing Local SEO Anywhere Else In The World: He. Welcome to this session. In this session, we want to talk about local SCO, which we can do for anywhere around the world. Let's say you're doing a local SCO for a client, and which is in a different geography as well. The approach is going to be remain the same, what we spoke and discussed in the previous videos. Let's take an example and see this, how this is going to be. So let's say we're doing a local SEO for a dentist in Sydney. So in that case, we're going to search for it, and we'll obviously skip through the ads part and we'll look at the places part. So this part remains the same, wherein we will ask our client to register themselves on Google maps, and then we'll ask them to get reviews on their particular listing so that they can come in the top three in this particular manner. And then what we are going to do is we're going to go through all the listings, the results which we are seeing out here and look for any directories. So We will have to check each and every website individually to understand whether they can be used as a directory or not. And then if we find any directories which are very specific to that region, then we are going to list the business on those directories. So the approach is going to be in the same manner. It's just that it will be different directories. It might not be a yell or resolve dog kind of business, but a different version of the same which is relevant to that region. We'll have to find out such directories, which are relevant to specific regions, and we're going to list our businesses on So that way, we will be able to go ahead and do a local SCO for any client across the globe for any region it might be. I hope this makes sense. You understand now that the steps, the strategies remains the same, is just that we'll have to tweak our strategies as for the geographical location we are catering to. I hope this makes sense. Thank you so much, Kuys, for listening into this session, and I will see you in the next video. 125. Utilizing ChatGPT for keyword generation and optimization: Guys. Welcome to this session. In this session, we'll see how we can make use of changePT for keyword generation, which will be needed for content creation in our SEO strategies. There can be different types of prompts, which you can give it to generate different types of keywords. Let's have a look at some of these proms. For Keyword generation, we can have some prompts like generate a list of relevant keywords for a website about certain topic or industry. You can give this prompt, so I will give you keywords related to that industry or that topic. What are the top five most important keywords for a specific Niche website? We can ask in this manner as well to generate some keywords, identify keyword opportunities for a specific business located in a particular city. It can customize, it will take those into consideration and then generate those specific keywords for us. These are some of the prompts which we can easily use? You can take these as well and start off with it, which can help you generate some specific keywords, which can be really useful for content creation going forward. Let's see this in practice as well? How exactly are we going to do this? So Let's say we are doing the first one. We can take this prompt and you can ask at GPT over here and we can give the specific industry we are catering to, let's say online education. Now it is going to give a list of relevant keywords related to it. This would be really useful. Now you can see it has given us a huge list of keywords, ideally speaking, which is respect to business, online education. These are the keywords types of courses, popular platforms. It has given more than what we expected. The information of here benefits and features related keywords, target audience related keywords. We've given us different themes of keywords out here with this simple prompt. This is really great. Apart from this, let's look at some other ones as well. Let's say, we're looking at this and here as well, what we want is for online education business. How it is going to be. Let's have a look at that. That would be really nice. Once we these keyboards generations happen, we can go ahead and use them for any type of content creation as well. Let's say this is again going to be for online education website. Now what we're looking for is the top five most important keywords for an online education. Here it is going to give us the keywords primarily speaking. Out here, so you can see, these are the information which it has given us, the top five ones, online education, online courses, e learning platforms, distance learning, nine degrees. And it is also giving you the explanation why they are the top most important keywords. This is really great again, which we can get here. Let's see some other different ones as well. Let's say we're looking at setting up a business for a particular region, and now let's see how CGPT gives us keyword opportunities around that. Identify keyword opportunities for let's say hair cutting business. Located in let's say we're saying New York. Now it's going to take these two data points into consideration and based on which it's going to give us customized keywords. You can see Haircut New York, New York Hair Salon. It has taken these two into consideration, which is the city location, which is New York, and then the main business is cut, it has taken both of them into consideration and given us the keywords. So this is how you are going to use at quity for various purposes, one of them being keyword generation. I hope this makes sense. You understand now the process, how you're going to use this. You can go ahead and use the prompts which we are sharing here, and you can start generating keywords for your business and for your clients. Thank you so much, guys for listening into this, and I will see you in the next video. 126. ChatGPT for generating high-quality long-tail keywords: Hi, guys. Welcome to this session. In this session we'll see how we can make use of Chagp for generating some high quality long tail keywords. Long tail keywords, as you understand, are going to be keywords, which multiple words in them. They're going to be in a phrase format, which also people tend to search a lot on Google and other search engines, and you would like your website to be listed ranked higher inch queries as well. What we want to do here is to research on such long tail keywords, which you can also generate through chap. For this, again, you can use different types of prompts. We here like this one, find long tail keywords related to the main keyword, whichever is your business for better SCO targeting, or let's say generate a list of long tail keywords related to the top, the main topic or any specific topic for which you want to have these keywords. Or let's say another one, which can be identify long tail keywords that address common questions or problems in a specific industry or in a particular topic. So these are different types of props which you can certainly use again in a GPT, which can then generate those specific long tail keywords for us. So let's see this in practical how this would be happening. So let's say if we're going with the first one, and we can say related to online education. Now what we want is to give us some long tail keywards. These are the long tail keywords, which has multiple words in them, giving us long tail keywords by headings. O outcome focused on long tail keywords, specific long tail keywords. Like this, we can see this. Platform specific cost and value geography specific long tail keywords. This is giving me a different types of long tail keywords by a particular segment, which is really great. This is one way of finding long tail keywords for us. Let's use another one, which can be identify long tail keyboards that address common questions or problems in an industry. The industry, again, we are saying is online education. Let's see what it gives us for addressing common questions which people might have. How to fix internet connectivity problems during online classes? This can be a concern, absolutely problems. How to improve computer performance for online courses. Time management problems, how to balance work and online studies effectively. This is really great. Now you're getting a lot of new keyword ideas, long tail keyword ideas, which you can use for new content creation in your SCO strategies. You can see, again, it is segmenting by different topics, cost and financial issue, social interaction and isolation, and so on and so forth. Let's see one more different way of finding content ideas. Okay, so let's say find Find long tail keywords that incorporate synonyms or related terms of the main keyword which you want to give. Let's say the main keyword is online education. Now it's going to find out long tail keywords that incorporates synonyms or related terms. Synonyms can be e learning. It's choosing E learning over here, distant learning it is using and creating long tail keywords for you. Virtual learning, digital education. It's picking on these specific synonyms of online education and creating multiple long tail keywords for us. This is another way of churning out new keyword ideas which you can have now and create content around them. I hope this makes sense. You understand the complete process, how we are getting long tail keywords generated as well with the help of ChagpT for our SCO strategies. Thank you so much, guys for listening into this, and I will see you in the next video. 127. Generating SEO Optimized Content ideas that will keep your audience coming back: Guys. Welcome to this session. In this session, we'll see how we can make use of cha GPT to generate some content ideas as well for our business, for our specific audiences? There can be different types of prompts which you can give it, which we can generate different types of content ideas for our business. Let's have a look at this. For example, a simple prompt can be that I'm looking to create content on the topic which you want. Can you help me generate a list of potential articles, ideas and titles for it? Or let's say I want to create a series of block posts that can cover the topics, the basics of the topic, and can you help me generate a list of subtopics and titles for this post? This can be. These are the different types of ideas, prompts, which you can use, which can help reach GPT to generate our content ideas. Also something like we can use something like I am a content creator looking to come up with new ideas for my YouTube channel. Can you help me generate a list of potential video post that would be popular among my audience? I can define my audience here, and then it will help me generate that. Let's see this in action, how this is going to be. Let's say we're doing the first one. Which is a straightforward one where we're asking I looking to create a content on, let's say, I'm saying paid ads paid advertising for beginners. I wanted to give me some articles ideas and titles for it. Now, let's see, with this, it is going to generate those for me, specifically, so we can see introduction to paid advertising. Paid advertising one oh one bigness guide to getting started. Types of paid advertising, there are different articles, topics for it and titles for it given strategies and best practices and so on and so forth. So many different types of article ideas and titles which we have got now related to our business. Similarly, let's see one more. Let's say the block post one, which we were talking about. Create a blog post for the topic, let's say pay that for beginners. Now this is for block post. You want to write block post, you want to get some content ideas around that. These are the different types of content ideas around block post. Introduction to paid advertising, types of paid advertising, setting up your paid ads account and so on and so forth. You can see different types of ideas being given over here, which you can use as a block post. If the title also is defined here, what you will be describing in the block post, that also you can see it has given us a simple overview of it. Let's look at the last one, which is it's a content creator one for YouTube channel. Let's say I'm saying that I'm a a content creator looking up to new ideas for my YouTube channel specifically. Can you help me generate a list of potential video or post topics that would be popular among my audience. I would just define my audience for pins in paybacks. Now I've given the audience specifically as well. Now it's going to give me some ideas around that. You see pay ads for Bigner. Introduction to pay advertising. We can see Google ads for Bigner, Facebook ads explained. So these are now going to be different types of video topics or post topics, which I have now, and based on which I can start generating my video content. These are different types of ideas around video content creation going forward. So this is how it is going to be with ShagPT guys, where it can give specific prompts related to different types of content IDA generation as well, which you can do here with the help of this tool. Thank you so much, guys for listening into this. I hope you understand the complete process now and you're able to execute this as well in your business and for your clients. I will see you now in the next video. 128. Writing SEO-Friendly content using ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can use GPT for writing content as well, which is SCO friendly. There are different ways of doing that, which you can give different props to generate SCO friendly content. We can use any of these props over here like write a block post about the impact of specific event or news or industry or community. We can inform that, we can mention that over here, or let's say write a block post about some common misconceptions about and we can give the topic and how they can be corrected. There are different ways of giving prompts, which can generate really effective SCO optimized content. You can also provide you can give this prompt and then give a list of keywords which should be added in that particular post or the blog or article, and ChatpT will generate the article with those specific mentioned keywords. Let's see some examples of how this is really going to work. So like we saw in the previous videos as well, we had created some prompts and generated contents. Let's say we want to write a particular blog. And if you remember in the previous videos, we had seen some titles which we had generated, so we can take some titles from there. Let's say we are looking at paid advertising. This can be a pretty straightforward prompt which we are giving, where we're asking you to write article on paid advertising. So it's writing a complete article about it with the particular table of content and specific information for each of them. So this is really great. In the same manner, you can go ahead and e one of the prompts, let's say, we're using this particular prompt, write an explanatory blog about the process of the topic and include tips how to do it efficiently. And we can mention over here, let's say running paid ads. Now we're asking you to write a blog about the process of running paid ads. Now you can see it's giving us the complete information of what is a process of running paid ads. Specifically, we had pointed out a thing which is related to how to do it efficiently, so it's taking that also into consideration. Let's look at one more one, which can be let's say related to this one where common misconceptions. Write a block post about some misconceptions about a topic and how they can be corrected. Again, we're mentioning let's say pay ants. Are we here? So now let's see what kind of misconceptions. Okay. Paid ads are too expensive for small businesses. Paid ads are guarantee mediate. So this is really great. It's giving us the misconception, six mixed misconceptions, which it's mentioning, and how it is going to resolve it. The misconception, then the reality, what is the reality, how to correct it. It's giving us a proper structure of how the content can be written. And this you can now further improvise and then use it for your business. I hope this makes sense. You understand now how SEO optimized content can also be written. You can also do a specific one, which is going to be a case wherein we can use the keywords, which we had initially taken, let's say, I want to use these keywords, particularly. And we can say, write a SCO optimized glob post glob or let's say article. We say article about online education. Make sure to the following keywords. Here you can mention this Now it's going to write the whole article with these particular points taken into consideration. As you can see, it's writing the whole thing out for us with those specific points taken into consideration. This is really great where we're able to write down content based on various topics which we want. We can also incorporate certain SC optimized keywords in the content and give it for generating a particular article for us. There can be various permutations and combinations you can have with which you can generate your content, which can be SCO friendly, optimized as per your business. Hope this makes sense, you understand the complete process now. Thank you so much guys for listening into this, and I will see you in the next video. 129. Optimize existing content to rank #1 on Google: Hi, guys. Welcome to this session. In this session, we wanted to discuss about how you can use tratepTy as well for optimizing your existing content. Once we start writing a lot of content, we write articles, blogs, even YouTube content, which we're building. This becomes a huge amount of data which we have put up online. And it becomes our responsibility to update this content on a regular basis. Only then we can expect it to rank high on the Google search results. Otherwise, such content might go to the second third four pages and might not add value to the business. It becomes another part of our job that we have to continuously optimize and update our current content, which is already available online to our users. For this as well, you can make use of hatpT by giving various prompts out here. Like for example, we can give a prompt like analyze the current SCO performance of my content on the topic which you have and suggest areas of improvement. Let's say identify the primary and secondary keywords, I should target to improve the SCO of my content about the topic which you have given. Let's see with example how this really is going to work. We're taking the example of the previous codes which we have taken. This is the results which we've got earlier. Let's look at the first prompt, which is this one. What we're asking is to currently analyze the current SCO performance of my content on. Our content was on paid ads and suggest areas of improvement. What we are going to do also is we're going to give the content which it has written. Let's say this is the content which it has written. We're giving the whole content till here conclusion. Next steps. Till here, we are going to go ahead and, give it and then we'll ask it to look at the current SCO performance of this particular article and suggest areas of improvement. Now it is going to look at that and based on which it is going to give us some areas of im, which can be there. Like this, you can use it. We'll see. Now you can see it is giving us the content again. Current status, strengths, what are the areas which we're writing was good, areas of improvement where things can be better. So it's giving me those suggestions as well. So now we can improve upon these. We can make these part of the content better, modify them, and it's also giving us specific information what we can add over there. So you can see for every section, it has broken it down into strengths and areas of improvement. This can be one way. Another way, let's say we want to know the primary keywords, so we here. Again, we can go ahead and ask it to provide the primary keywords, secondary keywords to target in content about, let's say again, pay ads. For this as well, we can provide our specific content out here which we had given. Let's say we are popping this hole again. And we can give it out here. It's going to analyze this content once again to identify the primary and secondary keywords. So Let's see. Ideally, it should be looking at what are the main keywords being used over here, primary and secondary keywords. Let's see. The primary keywords, it's saying paid advertising, which is correct. This is the topic mainly running paid ads, paid ads, all of that. And then the secondary keywords are also relevant related to add campaigns and stuff. Like this, you can find out what are the improvements, you can do? What are the gaps, which is there in the content? You can ask StPT about that, so you can identify those, and then you can start improving them, making your content better and update them on a regular basis. This is how we can also improve our existing content guys with the help of CA GPT and create better content and make sure our content which is available on the Internet are relevant to our users. I hope this makes sense. You understand the complete process now. Thank you so much guys for listening into this, and I will see you in the next video. 130. Optimizing headlines and subheadings with ChatGPT: Hi, guys. Welcome to this session. In this session, we'll see how we can make use of CA GPT to come up with optimized headlines and subheadings for our articles. For this as well, you can give specific prompts to improve your headings and headlines. Because as you understand, headlines can be very effective, very important as well when we're writing any articles because they create that specific book which makes people pay attention, notice our articles and make them click on our articles and read it. It becomes super important for us from the business point of view that we have our headlines and subheadings are very effective. From the SCO perspective as well, we want them to be very much interesting and optimized because that is what is going to make them rank better on different Google Search engine result pages. Let's see some props related to this. These are certain prompts which you can use out here for getting optimized headings, headlines, and subheadings. Like for example, generator compelling and SC optimized headline for an article about the topic, you can mention the topic here, or let's say use power words and emotional triggers that can improve the click through rate of the headlines, and then you can give your headline out here. Let's see with examples how this is going to be. For example, let's say we're taking this particular one. We wanted to generate a headline for the article about, let's say paid ads. We can also say give us ten dings. Now we're asking for providing SC optimized heading for article about paid ads. This is giving us ten different headings. It's also giving us the reasoning why these headings will really work. Because it's using those optimized keywords. That's why it is going to be of much more help. That is really great. We can get that. The other option we can use over here is, let's use this. And we can give the heading over here. That we can take one of the headings which we had chosen earlier. Let's say, we're looking at paid advising for bloggers and font creators Bin. Now it's going to give us some specific headings, which we focus on power words and emotional triggers. Unlock massive growth, the ultimate paid advertising guide for bloggers and content creators. Master paid advertising, essential tips every blogger and content creator needs. Super charge your blog growth, comprehensive paid advertising tactics for content creators. You can see now it has taken those particular key points into consideration power words and emotional triggers and created these customized headlines based on that. So this way, you can optimize your headlines, your subheadings of your articles as well with the help of Tragic Pet and make them more effective for SEO strategy so that they can rank better on the Google Search results pages. Thank you so much, guys for listening into this, and I will see you in the next video. 131. Enhancing Meta Tags and Meta Descriptions with ChatGPT: T. IIS. Welcome to this session. In this session, we'll see how we can make use of changePT for generating meta tags and meta descriptions. Meta tags and meta descriptions, as you know, is an integral part of your SCO, where we have to provide this, we needs to be relevant because they really help to rank your websites better on the Google search results pages. For this, also, we can use certain prompt, something like this, where we can generate multiple variations of the meta descriptions for a block post about your topic to test their effectiveness. It is going to give you multiple different meta descriptions to select from. Let's see this, how this is going to work for us. We can go and use this specific prompt. And we can mention the topic over here. Our topic was pay ads. In addition to this. We can also provide the article, the article which we've written for which we required the meta description. We can provide that as well. Let's make it an article over here. And we can mention the article over here. Now we have provided the article as well. It's going to look at the article and based on which it is going to generate the meta descriptions for us. Now you can see it has given us some meta descriptions master paid advertising with our comprehensive guide essential processes and efficiencies to be tips to boost your business visibility. Like this, various meta descriptions are created and in the same manner, also giving us additional information that why these meta descriptions will work for us, because it has incorporated certain primary and secondary keywords like pay advertising, running pay dads, boost visibility, and so on and so forth. This is really great now you have the meta tag meta descriptions as well with you, which you can use now on your articles and for your SEO strategies. I hope this makes sense. You understand the complete process, how we are doing this. Thank you so much, guys for listening into this, and I will see you in the next video. 132. Conducting Backlink Research with ChatGPT: Hi guys. Welcome to this session. In this session, we'll see how we can make use of Chad GPT for researching on backlinks as well. As a part of SEO strategy, backlinks becomes really important for us as well, where we need to get a lot of backlinks from other websites which vouches for our website, and that improves our domain authority. For this as well, you have to do a lot of research about and reaching out to different types of websites who are willing to give you backlinks. There are a lot of websites which are openly available, which you can go to and you can get some guest posting requests from them and you can get some backlinks from them. But to find out such websites can take a lot of time. For such reasons, you can make use of Cgb where you can ask CGP to provide you those websites which can provide back links and have a decent domain authority. There are different prompts. You can give Chagpt for this particular information. Like, we can say that can you provide a list of, let's say ten high au authority websites in the Niche or industry that allows guest posting, and can you suggest specific topic ideas for my guest post? We can give very specific prompt and this can give us all the information. It can provide us a list of websites with good domain authority and who allow guest posting, then you can easily reach out to them and do a lot of guest posting on their website, and that can help in getting you a better domain authority. Let's have a look at this in action, how really we can get this information as. We're continuing with the same chat box, which is on earlier we had done, and this was where we are doing on paid advertising. So we're going to take the same prompt and we're going to do it for paid advertising specifically. And let's say we're looking at a list of ten high authority websites, let's say in online advertising industry that allow guest blogging and such as specific paid ads ideas. Okay. This is what we have given, and we are looking for some websites related to this. So now, CJPTy will research on the Internet about which are the high authority websites around online advertising and a topic like pay ads. So it's now giving us search engine journal, which is absolutely great. I know about this. Okay, Marketing profs, business to community, social media today. So it's giving us all the websites, and it's also giving you the options of how to reach out to them. You can submit your page through their contact page. So it's also giving you the process you can follow for submission guidelines. This is really great. Now it has given us ten such websites, which we can reach out to for getting some backlinks from these websites, by doing some level of guest posting. I hope this makes sense. You understand this as well. Here again, it shows you the ideas for guest post to generate backlinks, which you can have out here. I hope this process is clear to everyone, how we are making use of a GPT for generating backlinks as well for researching about back links and identifying them, and then using them to improve our domain authority. Thank you so much, guys for listening into this, and I will see you in the next video. 133. Analyzing competitor websites and content using ChatGPT for SEO insights: Hi, guys. Welcome to this session. In this session, we'll talk about how we are doing competitor analysis. Now, competitive analysis becomes one of the critical strategies which we apply in SCO. Wherein we look at the competitors website, we see what kind of content are they creating and we try to identify some of the ideas, sat keywords which they are using, which possibly we never thought of. And take that as an inspiration to build more content for ourselves. For this purpose as well, you can make use of a GPT, where you can ask, first of all, who are the competitors for your business, and then moving forward with that, you can ask it about different stuff related to analyzing the content strategy for it. These are some of the prompts guys which we can possibly use out here, like identify the top five competitors for a specific industry website. And then we can analyze the content strategy of that particular website and suggest and we can sue ask Tangipty, to suggest us some areas of improvement for our own website. These are some of the prompts which we can certainly use. Let's see how we can apply them and get some results out of it. Let's say we're starting with the first one, where we are saying that identify the top five competitors for you can say paid advertising website. Okay, we're just changing that and saying competitor website specifically for a paid ad website specifically. Now we have specifically asked us to provide us some competitive websites for pay ads specifically. There is Word Stream and Neil Patil, then there is search engine journal, and so on and so forth. We can see these examples, which is really great, which is relevant. Now we have the competitors websites with us. And now we can ask CPT to analyze the content strategy of a particular competitors website and suggest some areas of improvement for our own website. So let's have a look at that. So Let's say we're asking to analyze the content strategy for WordStream. And suggest potential areas of improvement for our own website. In this case, also, we just need to mention either we can give our website URL or we can provide some content from our website here for chiby to know what kind of content do our website contain. For now, let's see what information it gives us. It's going to analyze and look at the kind of content which word Stream gives. This is what it is getting. These are and potential areas of improvement for our own website, can be all of this. Building a strong community, developing high quality tools. All these can be the areas of improvement or actionable steps which we can take over here. You can see it also giving us the next steps which we can perform out here. So this way, you can certainly analyze multiple competitors websites, identify their strength areas, which, CGPT can point out to you, and then you can use those in your own website, in your own content, you can incorporate them, and bridge the gaps. I hope this makes sense. You understand now the process of analyzing competitors with the help of CGPT. Thank you so much, Kays for listening into this, and I will see you in the next video. 134. Thank You For Taking This Class!: Hi, guys, I wanted to congratulate you for coming to the end of this class. Thank you so much for taking this class. I hope this was useful, and you're able to understand these strategies, and you're able to implement them in your business and for your clients. So thank you once again, guys, and I look forward to seeing you in a new class very soon.