Transcripts
1. The Ultimate ChatGPT - Class Overview: Hello and welcome to the Ultimate Chat GPT
Course for Beginners, where I'll be showing you
how you can use chat GPT to ten ex your productivity and literally save you so much time. My name is Joshua George, and I'll be leading you
through the course. I actually owned
the award winning digital agency in the
UK called Click Slice, and I spent over 1,000 hours testing and optimizing tons of different prompts in Chat GPT to see which ones produce
the best outputs. Nothing you're about to learn in this course is based on theory. It's all based on prompts
that we've created ourselves at the agency and have refined over the last six months to ensure they are the best
out there on the market. When you select this course, you will get instant access
to our custom created Chat GPT cheat
sheet that contains over 140 different
prompts you can use, which is going to drastically
reduce your learning curve. Inside the course,
you will learn what Chat GPT is and how it works. I'll walk you through
the differences between Chat GPT and Google. We're then going to
be taking a deep dive into prompt engineering
and prompt parameters, which will allow you to take your chat GPT skills
to a whole new level. After that, I'm then going to walk you through tons
of different prompts and examples you can use to
achieve really cool things. Such as how to create
high quality blog posts, how to create awesome copy for website to convert
visitors into customers. I'm then going to show
you how you can write powerful sales e
mails using chat GPT. And I'll also be showing
you how you can write ad copy for a product using
some really cool prompts too. Once we've covered that, I'll be showing you how
you can create Youtube and podcast scripts
from complete scratch. And then I'm going to be
showing you how you can create an entire ebook using Chat GPT. I'll also be showing you how you can create presentation scripts, improve both your
hard and soft skills, and also how you can create social media posts and
content calendars too. The course also has a
really cool section on chat GPT for students, where I'll be showing
you how you can use specific prompts to help
you find your dream job. I'll then be showing you
how you can improve your CV so you can apply for those
jobs and land more interviews. And I'll also be showing
you how you can prepare for those interviews that you
just landed using Chat GPT. There's also another
really cool section in this course where I'll be showing you how you
can plan out trips and holidays using Chat GPT. And I'll also be showing
you how to become better at budgeting and
managing your money. Even how you can create
personalized workout plans too. Using some custom
chat GPT prompts. This course is literally
jam pack for value. And I don't just talk the
talk throughout this course. You can literally watch over my shoulder and watch
me walk the walk. I'll be putting
all these prompts into action and
showing you tons of examples and use cases where you can use each and every
single one of them. This stuff is super, super powerful chat GPT has over 100 million users and this figure continues
to grow week on week. There has never been
a better time than now to learn about chat GPT. So what are you waiting for? I'll see you inside.
2. What To Expect From This Class: Hello. Before we dive into the first proper
video of the course, I wanted to give you
a quick heads up in advance of what you can expect
to get out of this course. In short, I'll be
running you through everything there is to know
when it comes to chat PT. And more specifically,
I'll be showing you over 100 different
prompts you can use. And all the prompts
you're about to see are custom prompts created by myself and my team
at the agency. These prompts are going to
help you automate a lot of tedious task or at least drastically reduce the time it takes you to complete them. A lot of testing and optimizing has gone into
figuring out which prompts work best and what is
the best way to ask chat GPT to do
something for context. We spend over 4.5 months of testing and optimizing
these prompts and it's really interesting as
all of this testing and optimizing is
literally identical to the same processes we use
at our agency when testing and optimizing
marketing campaigns for all of our clients
that we manage. The process is the same. It's all about testing and
refining what works best. So I've really been
leveraging all of my skills and processes from my agency to ensure that you have the best prompts available. And the awesome thing for
you is that you don't have to waste any time
guessing what works. You can literally just
use the prompts that I provide and swap out the
custom variable fields. This course is literally going to help you fast track your chat GPT learning curve and save you a tremendous
amount of time. Once you complete this course, you are going to
know way much more than average chat GPT user. You see most people just go on to chat GPT and
what they say is, hey, write me a
blog post about X, Y, Z, which is a single
variable prompt. And this approach is
completely flawed. This is what everyone is
doing and is the reason why everyone is getting
exactly the same output. And I notice because of all of the testing and
optimizing we've done, you see to get the best
results out of chat GPT, you want to take a
multi prompt approach. For example, let's imagine
you are writing a blog post. What you want to do is break
that blog post down into multiple stages and use different
prompts for each stage. For example, the first prompt is going to allow
you to come up with lots of different topic ideas that you can use
for your blog post. Then once you've got
a list of ideas, you're want to go ahead
and create a blog outline. Again, that's a completely different prompt that
you're going to use in comparison to the one you use when creating your topic ideas. Once you've got your outline, you then want to
use another prompt to actually write
the blog content. And then you're
also going to want another prompt to come
up with a conclusion. And the awesome thing about this multi prompt approach
is you can tweak chat GPT, creative settings for
each prompt stage, which is where you unlock
all of this potential. For example, when it comes
to creating topic ideas. You want chat GPT to be
really creative, right? When it comes to actually
writing the outline, you want it to be a
bit more structured. And this is where
the logic of using multi prompting
comes into play and really helps separate
your outputs from everyone else out
there doing the same thing. So now that's out of the way without further ado,
let's get started.
3. What We're Going To Cover In This Section: Welcome to this first
section on Chat GPT, which is all about
chat GPT basics. So in this one we're going to be starting from the get
go and explaining exactly what chat GPT is and how it works in
the back end as well. It's really important
that you understand this from the get go
and it's going to help you tremendously when
it comes to refining your prompts and getting
the best output of Chat PT. And what I've done to make
this more engaged and also make the information
resonate a bit better, is instead of just having a
standard Powerpoint slide, I've actually created a
high quality animation that you're about to
see. In the next video, we cover the basics. I'll then be showing
you how you can create your first chat PT
account from scratch. I'll also walk you around the
dashboard and explain what all the different options are
in the Chat GPT interface. And then after that,
we'll be comparing the differences between the free and the pay version of Chat PT. And of course,
we'll be going over the pros and the cons
of each of those two. Lastly, I want to touch
on the differences between chat GPT versus Google. A lot of people had
this question and they're not sure which
one they should use. Is Chat PT going
to replace Google? Is Google dead? And
so on and so on. So we'll be covering all
of that in that video. So without further ado, let's dive into the first one.
4. What is ChatGPT and How Does It Work?: What is Chat GPT? Chat GPT was created by Open AI, AI research and
deployment company. The Chat part of the name
refers to its primary function generating human like textual
conversational responses. The GPT part of the name stands for generative
pre trained transformer, and is indicative of its
underlying architecture. Unlike traditional
rule based models that follow a pre
programmed set of rules. For example, if input is a, then output must be chat. Gpt learns patterns from
data it's been trained on. It works on a type
of deep learning neural network called a
transformer Neural network, or a TNN for short, which has an uncanny
knack for predicting the next word in a sentence
based on previous words. You might be thinking, well, that just sounds like
predictive text on my phone. Well, not quite. It's much more advanced, providing fully
coherent responses to a variety of prompts, not just finishing
off your sentences. Chat GPT like a
kid at preschool, began its learning journey for a method known as
unsupervised learning. In this stage, it was exposed to an enormous collection of Internet texts and learns to recognize patterns
in the data. Think of it as an
engaging reader, rapidly consuming
book after book. Picking up on common phrases, narrative structures, idems and nuisances of
language based text. The goal to guess the
next word in a sentence, a process more complex
than it sounds. Imagine trying to guess the next word in this
mystery novel sentence. The detective looked at a clue and then suddenly it all blank. What would the blank word be? You'd probably guess the word clicked or made sense, right? That's because you're drawing
on your understanding of language and
detective stories. Chat GPT does the
same using patterns. It's learned from its
extensive reading experience to make its next prediction. And although it might
sound like Chat, GPT actually understands text, all it's doing is identifying patterns and using that
to generate its outputs. It doesn't understand in the
same way that humans do, but its skill at pattern
recognition sets the groundwork for
its impressive text generation capabilities. After this preschool phase chat, GPT then stepped up its game and it entered a new phase of
learning with a technique known as Reinforcement
Learning from Human Feedback or
RL HF for sure. Here, AI trainers stepped in
to create a reward model, giving their AI some guidance on which responses work best. This schooling journey of Chat, GPT from unsupervised learning
to reinforcement learning, helps it graft the intricacies
of human language, enable it to generate
responses that are coherent, contextually relevant,
and even creative too. This is the core reason why
Chat GPT is so so powerful. In addition to its natural language processing
capabilities, Chat GPT is also
incredibly versatile. It's being trained to perform
a wide range of tasks, making it an ideal
solution for companies who want to automate a
variety of processes. For example, you can
ask it to summarize a 100 page contract so you don't have to waste time going
through all of it by yourself. Or perhaps you're a
social media marketer and you need help
with content ideas. Well, it can even help you
come up with a list of topics for you and
your client sites too. The options are
literally endless chat. Gpt is like having your
own personal assistant or a more accurate
description would be your own super
assistant Chat. Gpt is a powerful AI tool
and when used correctly, it's going to make
your life so much more easier and save you so
much time and money.
5. Creating Your ChatGPT Account and Getting Started: Hello and welcome back. In this video, I'm going
to show you how you can create your very first
chat GPT account. And I'll also be giving you a walkthrough of the
dashboard and run through all the different options and
features so you know what to expect and you're a lot more comfortable
with the user face. First things first,
to access chat GPT, what you need to do is go to this URL Openai.com
forward slash blog, forward slash chat, PT. We'll go ahead and include this URL in the calls
resources for ease, but once you land on this URL, you're going to see a page
pretty similar to this. They're actually always changing this image here
every other month. So if the image looks a little bit different, don't
be too concerned. But essentially once
you're on this URL, you want to click the
button right here. Try chat PT. And the first
thing that's going to ask you to do is create
an account with Open AI. So remember, Open AI is a company that produced
a tool, chat GPT. To use the tool you need to
have an account with open AI. Now it's completely
free to set up an account with open AI,
so don't worry about that. You just need to go
ahead and click sign up. And what it's going to ask
you for is your e mail. It's going to send you
a verification code. Then you need to log back
into your e mail address, verify that, and you
have access to chat GPT. So I've actually already got
an account with open AI, so I'm just going to go back to this link and then click login. Instead, I'm going to log
in with my Google account. And as you can see,
I'm now logged in and this is what the user
interface looks like. Now, don't worry about me having two different options up here, GPT 3.5 and GPT four. I've got two different options
because I am a paid user. Again, don't worry
about that for now. I'm going to have a
dedicated video on that. Coming up next, going through
all of the pros and cons, this video right here is just to kind of give you a walk through. So once you open
up the dashboard, you're going to be opened on
a brand new chat by default. So I can go ahead
and start typing and getting some responses
from chat GPT. So let's ask it
something random, like how can I become
a better boxer? I don't even box by the
way. But there you go. You can see chat GBT
is now responding and have the option to actually
stop it generating as well. Again, it's now gone because the response has
all been populated. But as you can see, I've
asked a simple question and it has given me quite
a detailed response. If you're not happy
with the response, what you can do is go ahead
and click Regenerate, and it's going to go
ahead and respond again. But try and be a
bit more detailed to answer your question
more thoroughly. And as you can see, it
now asks you at the end, was this response
better or worse? You can then go ahead and vote whether it was
better or worse, which I would assume it would
be better in this instance. And just like that, you've now got your detailed response. As I was saying in the
previous video chat, GPT is conversational. So what you can
actually do is just ask a question based on what
it's responded above. For example, number ten above is all about
mental toughness. So if I want a bit more
information on that, I could just say about capitals. Can you expand on number ten? And just like that
you can see we've got another detailed response. And all of these things
are related to number ten, which remember was
mental toughness. So we have confidence, we have focus and concentration handling
pressure resilience. And if you try and
do this on Google, do exactly the same thing. Go to Google and search for how can I become a better boxer? And literally get
Google's response. And then say, expand on
number seven, right? Which I can see right here where the mouse is like it's
not going to do that. It's not conversational
with chat GPT, you can ask it questions and it expands on its
previous response. Really, really useful if you want to ask it something
completely different. Maybe something like how
tall is Michael Jackson? Again, completely random. You can ask it in the
same chat right here. Or you can go to the
top and click New Chat and open up a whole
new chat interface. The best way to view
chats is kind of like different tabs you have
on your web browser. You can open as many
chats as you want and you can refer to these later
in the future as well. So if I use this chat now
and say something like, how do I grow a
tree in my garden? The most random things I'm
asking it whatsoever you can see it's now typing away
in this chat interface. And I can go back to
the previous one for better boxing tips
and I can have all of my references right here. Now the great thing about
these chats is if you keep them organized and have
one chat for one thing, you can actually go ahead
and share just this chat with someone who may need access to the
response at chat GPT. Just output it. For example, maybe you are part of a content team and you're producing a blog brief,
something like this. You know, I want my
content writer to write an article on how to
become a better boxer. I want them to cover
these 13 things well, instead of just copying these things and then
sending that on the e mail, you can just go to the
top right up here, and then click
Share, Link to chat. Copy link. And just like that, you've now copied a
link to your clipboard. You can go in a new
incognito browser, paste it in like so. And now anyone with that
link can access your chat. Really, really useful. If you ever want to see all the previous links
you've shared, you can just go down here
to the free buttons, go to Settings and beta. Go to Data Controls, and you'll see it
as an option right here for shared links. Click Manage and
it will show you all the links you've
shared in the past. Again, really, really
handy feature. So whilst we're in the data
controls and settings, I'll show you some other
options we have here as well. You've got the chat
history and training. By default this is
going to be enabled. And basically what this
means is open AI uses all of your previous chats
to help train the AI model and become
better in future releases. However, if you don't want them to store any of your data, you can go ahead
and untoggle this and it will be deleted
after 30 days. Another option you have
which is quite useful is exporting all of
your data as well. Again, really good if you plan on doing a lot of analysis. Basic features are only available if you
are a paid member. Again, don't worry too
much about this for now. I'm going to cover this in a separate video coming up next. And then you just got
your general features, which really and
truly at the moment, again, is quite bare. It all relates to the
appearance of chat GBT. I've got my default
theme set to light, but if you prefer
the dark theme, you can go ahead and
just make it dark. So I'll put mine back to
light and then close. If you really want to
just dial in and focus on this actual text box right here and not have any
distractions on the left. What you can do is just click this icon right here
in the top left. And I'll go ahead and
close the sidebar. And now you can just see the individual text box that
you're currently within. Again, quite useful
when you really want to focus and minimize
any distractions. And that's pretty
much the main things you need to know about chat GPT. It's very straightforward. The interface is very,
very user friendly, which is great because it makes it a lot less intimidating. For people who are new
to the AI industry. I want to start learning
and using these tools. They also do have a FAQ
on the bottom as well. Help an FAQ right here, lots of really good
resources and articles. If you have any other questions, for example, maybe
you can't log in. You can use it to help diagnose the most common issues of why people can't actually log in. For example, maybe your e mail
address is already in use. Again, a really good resource
if you have any questions. But hopefully this
video gave you a good overview and made
you feel a little bit more comfortable with chat GBT
as it can be a little bit intimidating in
this whole world of AI as it's rapidly evolving. So that is it for this video. I hope you enjoyed it and
I'll see you in the next one.
6. Free Vs. Paid version of ChatGPT: Welcome back. In this video, we're going to discuss the
two different plan options available for users, which is the free version of chat GPT and the paid
version of chat GPT. So by default, when you first create your Chat GPT account, it's going to put you
on the free plan and then you have the paid version
which is called Chat GPT. Chat GPT plus is $20 per month and it
comes with a range of different benefits
such as general access to chat GPT even
during peak times, Something which is
really, really important, especially as more
and more users are using chat GPT these days. And it's only going to grow in demand in the coming years, so having access to it at
all times is really handy. Another benefit of
the plus version is you get much faster
response times. Really useful if
you're impatient and just want to get
the answer right now. The third benefit of GPT, which is personally
one of my favorites, is priority access to new
features and improvements. I'm going to show
you one of the new features in just a second. And the fourth and
final benefit of GPT is you get access to plug ins which literally unlocks a whole new world of things
you can do with chat GPT. Again, I'll show an example
of that in just a second. Let's discuss one of these newer features which I was just referring to when you
get access to GPT. One of the newer features
is what they call GPT four. If remember when I was showing the interface in the
previous videos. I had two different
options at the top, GPT 3.5 and had GPT four. Well, GPT four is one of
those newer features. Remember when we were discussing earlier how chat GPT works? And the GPT part
of the name refers to its generative pre
training transformer, which is the information
it's trained on. Well, the default version
of Chat GPT is trained on 3.5 and the plus version
is trained on GPT four. So to give you some context on what that actually
means, well, GPT four is ten times more advanced in GPT 3.5
And this means that this enhancement enables a
model to better understand context and distinguish nuances resulting in more accurate
and coherent responses. Which in a nutshell means
GPT four has better outputs. One of the other
cool features I was referring to was access
to the plug ins. So if you go over back to chat GPT and we go over to GPT four, what we can do is go to this
option right here, plug ins. You can see it's
currently in beta, but what this allows
you to do is access a whole library of plug
ins via the plug in store. So you can see if we go to all, there are currently eight
plug ins per page and there's over 100 different
pages available. So a minimum of 800 plugins. I don't know the actual number. It's literally going
up every single day. But these plugins can make
your life a lot more easier. Let me give you an example. One of the plugins
I seem to be using pretty much every day is
the one called a web pilot. And what web pilot allows you to do is literally
browse any web page, PDF or data on the Internet. And you can pretty much give it any URL and pull information from that URL without you actually visiting
that page yourself. So let's imagine I want to learn more about
what this page is. To comply with Skill
Shares policies, I've had to blow out the
logo from my website. So if you are wondering why does a website have no logo?
Well, it does indeed. I've just had to remove
it from the video to ensure it's not deemed
as self promotion. This is actually a page of my SEO agency's
website, Commerce. Seo is pretty much just
a service page saying we offer E commerce SEO
services to com stores. And what you can do is
go back to GPT four, make sure web pilot is
actually activated. And then send a message
and say summarize this web page for
me and I'll just copy it in the URL
from that page. And what web pilot will do is pretty much browse
all of this page. And as you can see, there's actually quite a bit
of information on this page. Lots and lots of words. And instead of me wasting my time or anyone
wasting their time reading through this to understand how this company
can actually help them, you can just ask chat
GPT and it'll pull down all the main highlights
and the USP's as well. And you can see it's
doing that right now. So this page is provided by
Click Slides and E Commerce. So Agency, they've
got several studies. Again, really useful
if you're looking at multiple agencies and you want to compare which
ones have studies. If you want to know the
client retention rate. Again, it's pulled all of
that in very, very useful. And again, this is
just one example of browsing a web page. There are literally hundreds
and hundreds of plugins out there that will allow you to do all sorts of
different things, such as using Kayak to
books, stuff using Expedia. I was actually using one not too long ago to show
some visual graphs. Just go ahead and
refresh this page. It should come
through. There we go. If I scroll to the
top, you can see I said make a graph of the US GDP 2010-2020 I use a
plug in called a wolf gram and I use a plug in called show me
diagrams as well. They work together and they managed to research
the Internet, find out what all the
data points were, and then plotted it
on a visual graph for me, Really, really handy. Imagine if you had
to do this yourself. You had to research Google, Map it out into an Excel sheet, and then create the
line chart yourself. Again, these are
just two examples. The opportunities are
literally endless. Now one thing I want
to highlight as well is this is
going to be evolving pretty much every other month as the open AI and AI
world is evolving so, so fast at the moment. The latest version
is GPT four and the current version
is GPT 3.5 However, don't be alarmed if you
see the current version of GPT four and the newer
version of GPT five. All it means is
they are evolving and moving things across. Because over time
this is going to come more and more powerful
and even more efficient in understanding
what people actually want to get out in terms of our
output from the A I model. So over time you're
going to see GPT 567, all the way up to 100. So just an FYI to
give you a heads up, the latest version is
always going to give you the most up to date and
latest information. So now you've seen all of this. You're probably thinking, well, is chat GPT plus worth it? Well, the answer depends on what you intend
on using it for. If you're looking
to process a lot of complex tasks beyond the
standard simple prompts, then having access to the paid version and
leveraging GPT four along with the plug ins and visualization data is going
to be a game changer for you. Now that's not to say
that the free version of GPT is not that good, because trust me, it is. Pretty much everyone
I speak to is using the free version and getting
tons of value out of it. Again, it all depends on what
you plan on using it for. But simply put, if you
want to get the best out of chat GPT and
you have the budget, then I highly recommend subscribing to the
paid version as it unlocks so many
opportunities that you can leverage to save so
much time and money.
7. ChatGPT vs Google: Hey everyone. In
this lecture we're going to shift our
focus and draw a comparison of chat GPT with a tool that most of
us use every single day, and that is Google. Google has been the go
to search engine for billions around the world
for over two decades now. It is an absolute beast
in the world of search. And on average, there are 8.5 billion searches
a day on Google, which is absolutely insane. And on top of that,
84% of people say they use Google at
least three times a day, not once, not twice, three times a day. But with the rise of AI
tools like Chat GPT, now there are lots
of new exciting ways to interact and
find information. So the question everyone has is, does this mean this
is the end of Google? Is Google dead? And where
does chat GPT stand? And that's exactly
what we're going to be looking at in this video. I'll be going over
the unique strengths and drawbacks of each, as well as giving you
tangible examples to make sure you're really getting the most out of this course. So without further ado, let's dive into the first one. So what are the main
pros of chat GPT? Well, the first is
it's versatility. You can ask it to do
an array of things, such as provide explanations for complex scientific
concepts in layman terms. Or even ask it to brainstorm
five ideas that you can use for your next blog
post for your hiking website. And just at that, you'll get
your five different ideas. Try doing the same thing on Google and you're just
going to get loads of ads. A poor user experience, and you're going to get much
less relevant information. These are just generic
ideas for blog post, nothing to do with hiking. However, the ones that Chat GPT returned is all about hiking. The second benefit of Chat GPT is its
contextual understanding. So let's say you go
over to chat GPT, you create a new
chat and you ask it, what do you think about the
main characters decision in the last Harry Potter book? Although this is a
fictional scenario, chat GPT is able to
interpret this and provide a coherent and context
aware response based on the information
it's being trained on. Like, let's actually
scroll up and read this as an AI
language model. I don't have personal
opinions or motions, but I can analyze the
main characters decisions in the last Harry Potter book, Harry Potter and the
Deathly Hallows. In the final book,
Harry Potter makes a crucial decision to
blah, blah, blah, blah. Harry's decision is significant for several reasons,
plat blah blah. It literally gives you
such a detailed breakdown because it understands the context of what
you are asking. Again, do the same
thing on Google. What do you think about the
main character decision in the last Harry Potter? And what do you get? You
get good reads coming up. You get or coming up again. People submitting questions, but it's not contextually
understanding what you're asking and it's not giving you that custom
relevant response. The third benefit of
Chat GPT is engagement. You can literally have a dynamic back and forth conversation
with chat GBT. Ask it to create a short story, even ask it to write a poem. And you can go back
and forward and ask it questions like I've
done in this example. Write a poem on
kindness and chat. Gbt has responded
with this poem. Now let's imagine I read this poem and I
wasn't too happy, and I wanted it
to be more happy. Excuse the pun. I
could say I like this, but make it focus
more on happiness. I'm having that
engagement and I'm having a conversation
with chat GPT And then just like that
it's re editing the poem and making
it more happy based. And I can continue to give it more and more prompts
in response to this and have that engagement process that is so much
missing from Google. Again, let's do the same thing. Write a poem on kindness. All I'm getting is ads again, and I'm just getting
images from Google images, ten of the best poems
about kindness. Okay, that's great.
Make them more happy. Well, make them
more happy again, it doesn't even know
what I'm talking about, How to be happier from the NHS. So that engagement is really, really useful and allows you to explore and go to
different depths. When it comes to using AI tools, you're probably thinking
chat GPT is the best and there's no need for
Google whatsoever, right? Well, no, because it does have some cons that you
need to be aware of. So, one of the biggest
cons about chat GPT, and it may just be temporary, is that at the moment,
it's only been trained on information up until
September 2021. Which means if you want
up to date information, then it's not going
to be that helpful. For example, I don't
know if you are in two boxing, but if you are, you would have known that
Tyson Fury had a fight with Derek Azura in December 2022. And you can ask
Google, did Tyson Fury win his last fight
against Derek? And it will tell
you yes, he won by technical knockout
in the tenth round. Again, do exactly the
same thing and go over to Chat GPT and let's
do a pace like that. And as you can see, it's not able to return the information. Another con of chat GPT is that sometimes it can give
you in Accra outputs, there are so many stories and
posts you'll see on line, especially on social media
of literally chat GPT, not knowing the answer and it
literally just makes it up. Now this can be a problem if you are using chat GPT to help you write a blog post for a client and you don't know the client's
niche inside out. Well, how do you know
what chat GPT is saying is accurate
or inaccurate? If you don't know
the niche, then you're not going to know that. And the last con of
chat GPT is the inputs. So if you remember what I said at the start of the course, the quality of your output is directly related to the
quality of your input. So if you're giving chat GPT the wrong prompts
and not asking it in the right way using prompt parameters as we're going to cover in
the next section. Then you're not going to get the best out of the tool then It's probably going to cause more problems than it
actually solves. The good thing for you is the fact you are watching
this course. You are not going to be
one of those people. You're going to
know how to give it the best prompts to get
the best out of it. So all things considered, is this the end of Google? Well, not quite. Google still has its place.
Take this for example. Let's say you're not feeling well and you've got a pain in your left calf and you
don't have time to see a Dr. And you want
some immediate advice. Well, you could ask a GPT. Hey, I have pain
in my left calf. What could it be? And it
will give you a response. Now, this response actually
looks pretty decent, like it could be muscle strain, it could be a muscle tear, it could be nerve compression. However, the fact you don't know where this information has come from doesn't make
it that trustworthy. And it's probably not
going to actually reassure you when
you're looking for specific things you want to know that information is coming
from a credible source. Do the same thing on Google. I have a pain in my left
calf. What could it be? If you scroll down,
you're going to see lots of trustworthy websites, Health Direct.gov You've got the Cleveland Clinic,
you've got Health Line. And when it comes
to health issues and certain topics
in particular, you want to know who is
saying this information, as there is so much false
and fake information online. Another example of this is, let's imagine you
are going hiking and you're in the market for
the best hiking boots. Again, ask Google what is
the best hiking boots. You're going to get some
recommendations here at the top, some more ads below that. And then you're going to get all these affiliate review sites going over the best ten
hiking boots of 2023. Of 2024, 2025. It doesn't matter
what year it is, it's going to give you
a good buyer's guide of someone actually buying all of these boots and giving you the pros
and cons of each, the price reasons to
buy, reasons to avoid. And this is really,
really useful, especially when you're about
to make a buying decision. Do the same thing, ask chat GPT. As of my last update in 2021, I can provide you with some
popular hiking boot brands. And again, it's given you a list of nine which is
quite interesting. It's missed out one, well we didn't technically ask for ten, but nine is a very
odd number indeed. But again, like how do I know this one right here
called Keen is what I want. Like where's a picture of it? What's the pros,
what's the cons? Hopefully you can see what
I'm trying to say here. Both Chat GPT and Google
are extremely powerful, but they have unique strengths
for unique use cases. So depending on what you need, depends on which one is
going to be best for you want to do some research and get
instant up to date info, then Google is your best bet. If you want versatility,
quick inspiration, and ability to engage
with follow up questions, then chat GPT is
going to be the best. But the key here
is not one or the other is knowing when
to use the right one. Thanks for watching and I'll
see you in the next one.
8. What We're Going To Cover In This Section: Welcome to the next
section in this course, which is all about
prompt engineering. This is a really, really important
chapter in the course and arguably probably one
of the most important ones. As if you understand
prompt engineering, you are going to
be so much better than literally 99% of people out there who are using GPT to barely anyone knows
about prompt engineering. They're just going into chat PT and sending it some
random prompts. So what we're going
to do is start off with the mindset
that you need to have to become a successful prompter and thus become good
at using chat GPT. Then we're going
to be discussing what we call prompt engineering. We're then going
to touch on prompt parameters, Really,
really important. Once again, this is really
going to help you fine tune your prompts and take your
output to the next level. We'll then be going through
some prompt templates you can use to improve
your process and ensure you keep on
getting better and better and better the more
you use chat GPT. So get yourself comfy and
grab a drink as it's going to be a lot of exciting things we're going to cover
in this section. See you in the first one.
9. The Mindset of A Successful Prompter: Welcome back my
fellow AI enthusiast. In this one we're going to
be diving a bit deeper into the mindset that you must have to be a
successful prompter. We've all heard the saying, garbage in, garbage out, right? Well, when it comes to
interacting with Chat GPT, the same principle applies. The quality of your output is deeply intertwined to the
quality of your input. Cha GPT is not just an exercise
in question and answer, but it's a mind shift from simple QN A to a
nuisance, dialogue. So what do we mean by that? Well, when we say dialogue, it's tempting to think of it
as just a one way street. You ask chat GPT a
question and it responds. But in reality, it's
more like a dance. Each prompt you provide shapes. The next response from Chat GPT, you're not just passively
receiving the information. You're actively steering
the conversation based on the prompt you give. So how can we become better
dance partners with Chat GPT? Well, we can do this by
following what we call the precision principle,
which basically entails. Be more precise with
your prompts to get acro and relevant
responses from chat GPT. This principle requires
us to be specific, clear and direct in our prompts, and this will help
guide chat GPT more effectively.
Think of it this way. If you were to ask your friend for a movie recommendation, a vague request like, hey, suggest me a good movie
to watch tonight. You might get loads
of random responses. Anything from Romcom all the
way up to a horror flick. And the same applies
to chat GPT. If we go over to
chat GPT and say, can you recommend a
movie for me to watch? It's just going to
go ahead and return any movie which it
thinks you may like. And it's actually returned
the movie Inception, which came out in 2010, actually a really good film. But again, if I'm looking for a Rom com or maybe a
thrilling crime movie, then this isn't going to
be a good fit for me. So if we follow the
precision principle and be more direct and specific
with what we want, for example, we can ask, can you recommend a thrilling crime movie set in the '80s? Now we're going to
get a suggestion which is exactly
what we're after. So the more precise
you are, the better. And in this instance, it's
return the film Scarface, which is one of my
personal favorites. So great job on
doing that chat GPT. Now when it comes to being specific and being more direct, there's a whole
range of spectrum. You can actually go,
you could be very vague like we did
suggest a good movie, or you can get very specific as we just did in the
previous example. But typically speaking, when
it comes to best practices, broader prompts work great
when you're looking for a general overview or
just brainstorming ideas. And specific prompts work
a lot better when you're seeking detailed answers
or expert insights. So as long as you keep those two things in the back
of your mind at number one, it's a free flowing
conversation. If you're not happy,
it'll be a response. You can guide the AI to
give you more ideas, and you can also be a lot more specific to follow
those two things. And you're going to be
a way more successful prompter than the majority
of people out there. Thanks for watching and I'll
see you in the next one.
10. Prompt Engineering: Welcome back. I hope you're
enjoying the course so far. In the previous lecture
we discussed why Martin Prompt is
such a game changer when it comes to using Chat GPT. And in this lecture, we're going to be diving a little bit deeper into what we call
prompt Engineering. Prompt Engineering is an essential part of
your interactions with chat GPT to ensure you're getting the
best output possible. So first things first, what is prompt Engineering? Well, prompt engineering
is all about crafting effective prompts
or instructions that guide the AI's response. It's a bit like teaching
a dog a new trick. You need to give it the
right command in a way that a dog understands to
get the desired action. In the same way, prompt
engineering is all about teaching the AI model to
produce the results you want. At its most basic levels, it involves simple
rules, such as, if I say the A, I should say B. However, with more
complex models, it can involve nuance, phrasing, context provision, and even
adopting a specific persona, as you're about to see shortly. What makes a good prompt? A well crafted prompt is a bit like making a
well baked cake. It requires the right
ingredients and the three main components
we're going to talk about in this lecture
is, number one, call out the mistake number two, NLP which stands for Natural
Language Processing, and number three which is
act like right like me, are also known as GPT mirror. Let's dive into each of these in a little bit more detail. So the first one,
call out the mistake. This involves setting the
right expectation with your AI about what you do
not want it to output. And if you do this correctly, you're able to guide the AI
to generate better responses. As always, I'd like to give
as much context as possible when doing these courses to ensure you get the
most value out of it. So let's go ahead and look
at a real life example. Well, imagine you are looking
for some recommendations of places you can go during the summer holidays
and you ask Chat GPT. Hey, I'm looking for
some recommendations of places to go, any ideas. And you'll see Chat GPT will
return a list of locations. However, if you are
specifically looking for, let's say ten places that you can go that
are within Europe, then this is not that helpful. So instead of just saying
give me ten ideas for Europe, you need to call out
the mistake and say, hey, your output is too generic. Give me a list of ten places in Europe for a holiday
at the seaside. Again, I'm being more specific and I'm also calling
out the mistake. Calling out the
mistake is key here. And you can see by doing that, we have a much better
response because we've guided the AI as to what
we want it to output. Next up, we have NLP,
Natural Language Processing. Nlp is the tech that allows
an AI model to understand, interpret, and generate
human language in a way that's natural and
easy for us to comprehend. Nlp is the backbone
of any good AI model. It enables the AI to
understand the context of your prompt and provide
appropriate responses. For example, say you
are writing a poem. Well, instead of just
saying write a poem, you can say write a
poem like Shakespeare. And NLP is what allows the AI to pick up on unique
language patterns, rhythm, vocab, and mimic all
of that in its response. So you can see this poem looks pretty much exactly as
Shakespeare would have wrote it. In the Shadow of Dance, where moonlight weaves a tale of love, and the heart perceives
fair Juliet with grace enshrined in beauty's
bloom. A heart defined. It's safe to say I
definitely could not do as good of a job as this. And the reason why it's
done such a good job is all because of NLP. Again, NLP is the backbone of what allows AI to actually
go ahead and do this. Now, it isn't just
Shakespeare you can use. There are lots of different
tones of voice you can use. For example, you could
also guide the AI to output a formal or even
informal response. Another example could be a friendly or an assertive output. Here's actually really funny
example I did earlier. I just asked chat, GPT, tell me about the plot
of Harry Potter series. Then it went ahead and gave
me its generic response. I then responded to
the output and said, tell me about the
Harry Potter series in a friendly and casual way. And you can see the first
line is, hey there. So the Harry Potter
series is like this epic, magical adventure
roller coaster, right? It all starts with
this dude named Harry. This dude named Harry. And it's just really good at mimicking exactly what
do you ask it to do. And it actually does
a really good job. So do not overlook NLP. There are so many different
examples you can use. Again, these are just two. There's plenty more.
You could go for a conversational,
a serious tone, or you could even
go for a nurturing or authoritative tone two, and the list goes on. Here's another example of a funny one I put
together earlier. This one is based on recycling
awareness and education. I asked chat, GPT, give me a take on people
not recycling properly. And here we have this
generic response. And then below that
response I said give me a sarcastic take on people
not recycling properly. You can see the second
paragraph says, who need to educate
themselves on what can be recycled
and what can't. It's so much more fun to throw everything into
the recycling bin, like is some kind of
magical trash vortex that will miraculously sort
everything out for us. So you can see this is
a lot more sarcastic. Probably won't go well if you shared this on platforms
such as Linked in. Maybe there are so many options
available as to how you can use NOP to get the
appropriate response. I've got lots more other
examples here as well. Being emphatic, I've got
one of being more formal. I will include all
of these chats as shared links in the resources so you can check them out too. As I do appreciate it is a
lot of texts to show and it's probably not the most
fun if I sit here and read all of it word by word. I'm really trying to avoid padding out the calls
for the sake of it and focusing on giving you
as much value as possible. What I will also do is
I'll give you a list of these prompt templates
related to N LPs. So like I said, the formal
tone providing you with a formal explanation of and
then entering the topic, you can have the informal tone. So tell me about insert topic in a friendly and casual way. This is what I'm pretty much using for the sarcastic tone. Give me a sarcastic take on ABC. And finally we have the
last two which is empathy. Again, the prompt is
going to be explain ABC in an emphatic manner. And finally, we have
diplomatic tone, which the prompt is going to be provide a diplomatic opinion on. Insert your topic. Next up we have act like,
right, like me. Gpt mirror. Wow, that is
a mouthful to say one go. So the third ingredient
is this one. And this is all about
personalization. It's about teaching the AI to
mimic your writing style or adopt a certain persona
based on the prompts given. Think of it as a chameleon, changing its color based on
the context you provide. Whether you want it to sound
like a sci fi novelist or a specific person with the right prompt, it
can do just that. Let's go ahead and take
a look at an example. So if you go to Chat GPT, again, I'm using the free
default version, GPT 3.5 we can say to GPT, write me an e mail
about the fridge, not working in the office
kitchen that I can send to my boss right in the
style of Dave Chappelle. For those who are unfamiliar
with who Dave Chappelle is, he is pretty much a
massive American comedian. Does lots of stand
up comedy shows. He's quite funny. So let's see what chat GPT
actually comes back. Subject. Yo boss, the fridge has gone
crazy in the kitchen. Hey, hey, hey boss,
how you're doing? Man, hope you're living it
up and keeping it real. So listen, there's
a little something going on in our kitchen
that's got me feeding. Like I'm in one of those
old school comedy skits. You remember those, right? Classic stuff. Anyway,
back to the point. But as you can see, the e
mail is actually really good and it's definitely
funny in nature. I know you've got a
lot on your plate, but this Fred situation
is getting out of hand. A nobody got time for lukewarm
sodas and wilted salads. So this is extremely powerful. Too many people
are not leveraging GPT mirror. It's really awesome. And it's literally
getting better month by month as the AI model gets
more and more advanced. If you do have the paid
version of Chat GPT, then what you can do
is try using GPT four. Typically it's better
when it comes to providing unique and
creative outputs. And finally, I want to leave
you with a prompt pro tip. If you are ever in
doubt concerning a topic or you need to
understand something better, you can use what we call the
five year old technique. And what that does is it
pretty much helps make complex topics easier
to understand. So here's the prompt. The prompt is very straightforward
and simple, but yet very effective. It is Explain. Insert topic to me like I am
five years old now. I've tested multiple ages, four year old, three year old, 78 year olds, and so on. And I found five year olds to be the Sweet Spot
Church GPT sometimes dumb it down a little bit too
much if you go too young, and if you go too
high in terms of age, it doesn't really break
it down that well. So I've done a lot
of testing and five year old seems
to be the sweet spot. So let's take a
look at an example. Well, we could use
quantum physics, right? That's a very complex
topic in its own right. So we can ask chat GPT, explain quantum physics to
me like I am five years old. So let's go ahead
and do that now. I'll go back to the
basic version of GPT 3.5 I'm going to copy
that in like so, and let's see what
it comes back with. And just like that you
can see it says, alright. Imagine you have a
magic toy box with lots of tiny invisible
toys. Inside. These toys are called particles. Now, these particles can do really strange things
that regular toys can. So you can see just like that, it's got it spot on. It's very easy to understand. And it helps break down
these complex topics into something straightforward. So there you have it. When you put all of these
components together, you get the magic of
prompt engineering. It's a really powerful way
to lock the potential of these AI systems and make
them more effective, efficient, and tailored
to your specific needs. Whether you're looking to
generate creative content, automate repetitive
tasks, or have an engaging conversation with AI master in the art
of prompt engineering. It's going to take your AI
interaction to the next level. Thanks for watching, I
hope you enjoyed this. I had a great time putting
this one together. And I'll see you
in the next one.
11. Prompt Parameters: Welcome back. In this
lecture we are going to take a deep dive into
the prompt parameters. These are the nitty gritty
details that will transform your AI interactions
from me to wow. And as you can see from images that is going to be you
on the right hand side, absolutely shocked
at the outputs that you get from chat GPT once. So you're using these
prompt parameters. So what I'm going
to do is break down the different types of
parameters there are, along with what
all of those mean, and show you how you
can integrate them into your prompt
engineering inputs. To get started, let's get clear on what we mean by
prompt parameters. So when you're asking chat GPT to generate you some texts, you're not just sending
it a simple request. There are actually a bunch
of settings or what we call parameters that you can
tweak to shape the output. You can tweak many things such as the length of the output, how creative chat
GPT is going to be, the randomness of the output, the uniqueness of the output, and also the diversity
of the output. These can all be tweaked to
generate better responses. I like to refer to the
settings you can tweak, kind of like the settings
you adjust on your TV, where you can change
the brightness, the contrast, the
color, the balance. And these are all things you change to get the
perfect picture. So if you get confused, always just reference prompt parameters as settings like
you're tweaking on a TV. There are three main parameters that you need to be aware of. The first is what
we call max tokens, the second is what
we call temperature, and the third is what we
call frequency penalty. Now don't worry if they sound a little bit confused
or overwhelming, as I promise they all are just fancy terms and actually
very straightforward. So let's look at the
first one, max tokens. This one is pre straightforward. Max tokens essentially
allows you to control the length
of the output text, and the length of your output
is measured in tokens, which includes words,
punctuations, and ****** too. On average for English words, one word is roughly five tokens. Now I know what you're thinking. Well, this sounds a
little bit confusing. If I want chat GPT to write me a blog post that is 500 words, why can't I just say, hey, write me a blog post
that's 500 words? Well, you can do that, and sometimes it will actually
return a blogpost. Not too far off 500 words. However, if you do that
same thing 100 times, it's going to be more
hit and miss than if you use a parameter
of max tokens. For example, if we go over to chat GPT and ask it to set max token limits to 2,500 as remember one word is
roughly five tokens. So 2,500 tokens is going
to be thereabouts, 500 words. You can see chat. Gpt has actually acknowledged
what I've asked it to do, and now I've gone ahead
and asked it to write a detailed blog post on five tips to stay
healthy in summer. And I've told Chat GPT that
the post should include an introduction detail on each tip and a
conclusion as well. And here is the output. So if you go ahead
and copy this output, copy all of the
words, then command C and then go over to word
counter and paste it in. You'll see this is 555 words, so only 55 words away
from the 500 limit. And remember that's because one word on average
is five tokens, so you're always going to get a little bit of fluctuation. So when it comes to controlling
your output length, definitely make
sure you're using tokens instead of just
specifying the word count as tokens are a more accurate measure for
AI generated responses. So let's take a look at
the second parameter now. The second parameter is
what we call temperature. Temperature controls the
randomness of the AI's response. And the temperature range
goes 0-2 The higher, the more random your
response is going to be. If you set a high
temperature like 1.8 your AI is going to become really wild and throw some unexpected and
creative outputs out there. But if you go for a lower temperature setting of maybe 0.2 it's going to play more safe and sticking to the most
likely responses. Remember going back to the
previous video in the course when it comes to
understanding how chat GPT actually works. It's based on predicting what the next word is going to be. Higher temperatures
means it gets more creative in predicting
the next word. Let's take a look
at this in action. So I've opened up a new chat. I'm going to tell chat GPT use temperature at 0.2
in our conversation. And you can see, of course, using a temperature at 0.2
means that response will be more focus and deterministic,
with less randomness. So great, now the
temperature has set to 0.2 I'm going to
go ahead and ask the same thing to write a detailed blog post on fire tips to stay
healthy in summer. Same brief as before and we'll
go ahead and do a search. So whilst that is loading,
I'm going to go into a, another tab with a new chat
and say the same thing, but instead of 0.2
I'm going to say go for 1.8 closer to the
higher end of two. Perfect temperature
is now set to 1.8 So I'm going to do
the same thing and I'll get the same prompt. Write that blog post on fire tips to stay
healthy in the summer. So now we've got our
two different outputs. What we're going to do is just compare one of the
paragraphs at random. Let's go for tip number one. Stay hydrated. So what
I'll do is I'll go to the first output as well, which was this one,
stay hydrated. So this is the chat that
had it set to 0.2 And you can see the first bit
gives is stay hydrated. As the temperatures rise, our bodies lose more
fluids through sweat, leading to an increased
risk of dehydration. To stay hydrated, aim to drink at least eight glasses
of water per day. Additionally, incorporate
hydrate in foods like water, lemon cucumbers, and
oranges into your diet. Avoid excessive consumption of sugary or alcoholic beverages as that can contribute
to dehydration. So it all sounds pretty much as you would expect right now. Compare that to the
other output of 1.81 of the most crucial aspects of staying healthy during the summer is maintaining
proper hydration with higher temperatures and
increased perspiration. Quite an interesting term. There our bodies lose
more water rapidly. Dehydration can
lead to dizziness, fatigue, and even heat stroke. To stay adequately hydrated, aim to drink at least eight
to ten glasses of water. Where I think in the initial one it said just eight glasses. You can also include hydration, fruits like water, melon,
and cucumber in your diet. And the rest is
pretty much the same. But as you can see, the output
is a lot more creative. Now people always ask me, well, what is the best
temperature range to set to get the best response? Well, temperature range
is application specific. There is no magic number. So it all depends on what you're actually
generating an output for. If you're brainstorming
some ideas for a new book or a new blog, for example, then the
more creative the output, the more opportunities and
ideas you're going to have. If you're looking for
a specific response with not that much
room with fluctuation, then go ahead and set the temperature parameter on
the lower end of the skill. The third and final
parameter that I want to show you is the one
called frequency penalty. Now this is all about
discouraging the AI from using common phrases
or repeating itself, pushing it towards a
more unique output. If you use Chat GPT in the past, you will know how many times it repeats itself and
says the same thing, just in a different
variation that can be incredibly frustrating
and annoying. So the way you can reduce that repetition is by
using frequency penalty. The prompt I used
for this is used frequency penalty value
of x in our conversation. So seeing a real life
example of that. Well let's imagine I want to
use frequency example one. It would just be
frequency penalty value of one in our conversation. Again, I would do the same
thing from the get go. I would open up a new chat and the first thing I
would say would be that prompt just to make
it super clear what I want from chat
GPT and there you go. You can see it's responded. It understands that it
must use a value of one. And you can even see it
says it's going to be more diverse and varied
in its response. Understanding and adjusting these three prompt parameters
that I just ran you through will give
you a greater degree of control over the AI's output. It will help you guide
the AI's response to fit your individual needs. Whether you're looking
for concise answers, creative ideas, or
technical details, I personally advise you to experiment with all the
different parameters and different values until you find the optimal settings for
your specific goals. That's all we have
for this one and I'll see you in the next video
where I'll be showing you how you can discover even
more premises to push your chat GPT game even
to a higher level.
12. Parameter Errors: The last video, I
walked you through the three most common parameters you can use when using chat GPT. But what I want to do
in this one is show you how you can discover
even more parameters so you can really
start to fine tune your responses and get the
best outputs possible. So let's head over to chat PT. And I'm going to enter
in this prompt again, don't worry about trying to screenshot or
remember any of this. I'm going to include
all of these prompts as downloadable
resources in the course. So you've got all of these at hand and at your fingertips. So I'm going to say I
will provide you with a list of premies and you will come up with
ten more parameters that I can use in
our conversation. Use frequency penalty
value of one. Again, I'm using the
prompt that we just discussed in the
last lecture and I'm also saying use temperature value of one
in our conversation two. So let's go ahead
and enter that. Just like that,
you can see chat. Gpt has now returned another ten different
parameters we can use. We've got presence penalty, top stop sequence,
output attention. There's so many different
ones we can use. And if you are looking at this
a little bit overwhelmed, thinking well, what
does this mean? How do I sat it? What do I do? You can literally
just ask chat GPT. Explain each of the
parameters that you suggested and the values. Go ahead and enter that. And if you scroll
down just like that, it's given you a more
detailed response on what all of those
different parameters mean. And it's also giving
you a possible idea on values that you
could use as well. Again, it doesn't mean
you have to stop there. You can literally keep on
going and going and asking chat GBT to give you even more premises to improve
your input even further. However, instead of just
going for generic parameters, what we can do is ask it to
find uncommon parameters. So let's use this prompt. Come up with ten new parameters, prioritize uncommon
parameters only. And what this is going to do is return a list of premises
that you're most likely not going to see anywhere online because
these are uncommon. Meaning if you use
these parameters, you are going to have the best and the most unique outputs in comparison to
everyone using chat GPT in the standard basic way. But of course,
that's not going to be you as you're
watching this course. So I hope you enjoy this one. Go ahead and play around
with chat GPT and find those most valuable prompts that most people
aren't speaking about. Thanks for watching and I'll catch up with you
in the next one.
13. What We're Going To Cover In This Section: Welcome to this section on Chat GPT for marketers
and businesses. In this one, we're going to
be looking at how you can use chat GPT to do what we
call SEO keyword research. We're going to run through
some really powerful prompts which are going to
save you so much time and allow you to discover what your potential customers are
searching for in Google. If you know that, you can write content and optimize
your website around those terms and generate more traffic
and make more money. After that, I'm going to
show you how you can create high quality blog post
content using Chat GPT. These blogs are going to be 100 times better than what
the average person is outputting when using chat GPT purely because of how
detailed the prompts are, as you're about to
see in that lecture. After that, I'll then be
showing you how you can use chat GPT to improve the
copy on your web pages. This is going to
drastically help you generate more revenue and
inquiries from your website. And then after that one, we're going to be looking at how you can create Youtube video
scripts using chat GPT. Following on from that, we'll be looking at how you can do the same thing but for
podcast interview scripts. And then we're going to walk
through how you can improve your sales e mails and
a really cool video. And personally one
of my favorites, I'll be showing you how
you can create ad copy for any product using
Chat GPT And no, we are not done yet. I'm also going to be showing
you how you can create an entire book using Chat GPT. There's tons of value
in this section. I can't wait to get started. So I've got further ado, less dive into the first one.
14. SEO Keyword Research: Hello and welcome back. In this one we're
going to be exploring a unique application of chat PT, and that is using it for keyword research and
grouping in SEO. If you've ever dabbled
into SEO in the past or maybe you're a student or one of my previous SEO courses, then you'll know exactly
what I mean when I say keywords are super,
super important. When it comes to SEO, keywords can literally make
or break an SEO campaign. If you've never heard
of SEO or Kea's before, then no worry as we're about
to dive into that right now. So what is SEO? In simple terms, SEO is the process of
optimizing a website to rank higher in
search engines like Google to attract more visitors. Let's say you own a business, a blog, or you even manage
client sites, right? If you're planning
to use AI like Cha GPT to create content
for your client sites, then SEO is extremely important as you
can leverage SEO to generate traffic
to your website or your client site for
completely free. Meaning you or your
clients do not have to spend money on ads to generate
traffic to the sites. And to give you
some more context, I actually run my
own SEO agency. So if you go over to Google
and search for SEO agency, which is pretty
much what we are, we're an SE agency,
we're based in London. And if you scroll
down and you'll see all these ads
here at the top. These people are
paying to be here. So every time someone
clicks this ad, this company will have
to pay Google money. The amount they pay per
click varies a lot. Sometimes it can be 20 pounds a click, very, very expensive. But if you scroll down
below all of these ads, you'll see the
website in position one Organically is a company called Click Slice and
that is my SEO agency. So we offer SEO as a
service to our clients. And we also rank our own website for the service we offer, so we don't have to spend
any money on paid clicks, nothing like that whatsoever. And just to give you
a bit more proof, so you know, I'm not lying. That is me right here, the
founder of the agency. So SEO is incredibly important
as, as you can imagine, if we was not number
one and we was on, let's say, I don't know, page eight or page
nine on Google. Well, guess what? No one goes to page eight
or nine on Google. So we would struggle
to get inquiries from people who are looking
for our services. So you're probably
thinking, well, what does it have to do with
keywords that you mentioned? Well, keywords are
the foundation of SEO campaigns and a keyword
is simply a search phrase. So what a user searches for on Google to find the products or the services that you offer. So in my instance, I search
for SEO Agency London. So that would be
the keyword that I want to optimize
my website for. So if we go for a
different example such as vanilla ice cream, because that's why I had
yesterday, so why not? The keyword in this instance
would be vanilla ice cream. Now it's really important as a lot of people get confused. The keyword is the entire search phrase,
vanilla ice cream. Not the word vanilla,
not the word ice. Or not even the word cream. The entire search phrase is
what we call the keyword. So when it comes to SEO, to be successful
in the SEO game, you need to find out what your customers
are searching for in Google when they're looking for the products or services
that your business offers. If you don't know what
people are searching for, then you can't write content that ranks for
those search terms. Now, before SEO came along to find a list of
all of these keywords, what you had to do was carry out a search for whatever it
is your business sells. So imagine you own an coma
store selling razor blades. You would just Google
razor blades like so. And you'd have a look and
see what people are saying. Men's razor blades,
Harry's blades, which is just the
name of the company. So it's probably
not a good keyword. You can scroll down as well, right to the bottom and see
other related searches. Razor blade boots, traditional razor blades,
razor blades, Amazon. Again, it's got
another brand name in, so it's not the best. And there are lots
of paid SEO tools out there that will help you
find lots of these keywords. Two examples is one called Tf, but the downside to
using these tools is they are not cheap and
actually quite expensive. The cheapest option
for this SEO software is 80 pounds per month. And and the entry level doesn't really give you
that much information. Another SEO tool that people use a lot is one called Semrush. This is $130 per month. So there's quite a
big barrier to entry. So finding these keywords is not as easy as you anticipate. And even when you do have
access to these tools, for example, we
have access to TFs. You know, you can go to
the keyword explorer, entering a keyword that you want to target, such as razor blades. And it'll go ahead and list down all of these
different keywords. And you can see there's thousands and
thousands of keywords. And it takes so long
to dig through all of these to find the best
ones as let's be honest, all of these aren't
going to be relevant. For example, this one,
Gillette Razor Blades. Gillette is a massive company
that sells razor blades. You don't want to be
targeting that keyword on your website as if someone searches for Gillette
razor blades. They don't want to find
your razor blades, they want to find Gillette's. So again, a lot of manual
work going through all of these keywords and removing
the ones that are irrelevant. However you no longer have to
do this thanks to chat GPT. So let me show you
some prompts that I use when doing
keyword research. So I've got four different
prompts in total. The first prompt
I asked chat GPT, is what are the ten most popular
sub topics related to X? Only show me keywords that
are not that competitive. So all you would do
is replace the word X with the topic you
are actually targeting. So using the same example of
that, men's razor blades, what I'm going to
do is ask chat GPT, what are the ten most
popular sub topics related to men's razor blades? Only show me keywords
that are not that competitive. Carry out a search. And just like that,
you've now got 20 popular keywords that you
can target on your website. However, that doesn't
mean you're finished. You want to keep digging a
little bit deeper to find more and more keywords and make sure your list is comprehensive. So the second prompt and then
ask chat GPT is what are 20 popular long tail keywords for the short tail keyword x. Again, you would
place the word X with the topic that
you are targeting. So in my instance, again, it's
going to be razor blades. So I'll go back to chat GPT
and ask it exactly that, but swap out the
X for our niche. And here we go, Chat GPT
will get to work and find those 20 long tail keywords
all related to razor blades. And as you can see
just by scrolling up, these keywords are a
lot longer in length. You've got razor
blade recycling, where these Japanese steel
razor blades for precision, long lasting razor blades
for daily shaving. These are more longer
tail keywords, basically meaning they
contain more words. And typically speaking,
when it comes to SEO, the longer tail keywords
are a lot easier to rank for because there's
less competition. Now, of course, most
websites have a blog two, so what I also
want to do is find some keywords that I can
target on my blog two. So the prompt that I use
for that is my third one, which is what are 20 popular different keywords I can target with blog post. Again, I'll take that keyword, go over to Che GPT and
replace it with razor. And just like that, it's
going to find lots of keywords you can now
target on your blog. And some of the is
actually really good. The ultimate guide to
razor blade sharpening, safety razors versus
cartridge razors. The pros and cons. Top ten razor brands
for a smooth shave. How to properly clean
sanitizer razor. This is literally gold dust. As before, you had to pay a lot of money to get
this information. So what I'd like to do at
this stage is copy all of these keywords and then put
them onto a spreadsheet. Again, there's nothing
special about this. It's just literally
a Google sheet with a column that says keyword. So I'll paste in the
keywords like so. And then I'm going to take all
of these keywords like so. And then finally, I'll
take the last set of keywords which are at
the top, the first 20. Now what you have to
remember is whenever you're looking at all
of these keywords, a lot of these
keywords are going to have different search intent. Meaning if you search
for one of these, the results that Google
shows you is going to be different than if you search
for another one, right? So if you take one of these
keywords, anyone at random, maybe we'll go for straight
razor blades, right? And carry out a search on Google for straight
razor blades. And then we'll find
another keyword we can go for razor
blade lubrication, right? Carry out a search. If you look at this page, it's showing you
lubricants that you can use for your
razor blade, right? How to lubricate
an electric razor? Go for straight razor blades. Straight razor blades.
Straight razor blades. You know, straight razors. And the intent is different. Someone who searches
for straight razor blades should not be seeing the same
results that they see for razor blade lubrication. Right? So this is what we
call different search intent. Now at the moment we've got
lots of different keywords, but they're not
grouped by in ten. So we don't know how
many new pages on our website we should build
to target these keywords. So this is where my
fourth prompt comes in handy and will save
you so much time. The fourth prompt says,
group these keywords by in ten and show me
the results in a table include similar variations in the same row as
each row represents a page on my website
that will target and rank for all variations
with the same in ten. This prompt is going to
save you so much time. So what you need to
do now is go over to your keywords and copy
all of them like so, go back over to chat GPT and then paste them in and
then score right to the top. And then add in some ******. And then here is where you
want to enter in that prompt. Again, don't worry about
trying to screenshot here. I will include all
of these as part of the downloadable
resources in the course. So there we go.
There's our prompt. I'm going to go ahead
and click Return. And just like that you see
it's going to create a table and it's going to group all
of these keywords by intent. This is literally so
much of a game changer, I can't explain to you how much time everyone has spent in the SEO world trying to categorize the
keywords by intent. Actually try and find these
keywords in the first place. And if you'd like, even a more detailed breakdown as to
what keywords should be targeted on a blog and which is a commercial keyword and targeted on a service
or cask page. You can go ahead and ask
that by simply saying, split the columns up by informational intent
and commercial intent. And there you go.
Just like that, all your keywords are
nicely categorized by intent and they're
nicely formatted too. We can see all the keywords
we're going to target on our raisin blog, a
beginner's guide, how to clean
subscription services, comparing electric versus traditional men's
grooming routine. And then we can see our
commercial keywords, the ones that are going to
actually make us money. Where people are looking
to go ahead and buy our products such as best razor blades
for sensitive skin. So there you have it. A
new way to revolutionize your keyword research and
group keywords using chat GPT. As we continue to push the boundaries of AI
in digital marketing, I really do encourage
you to experiment and explore as the possibilities
are literally end. Less. Stay tuned for the next one where I'll be showing you
how you can produce some really high
quality blog content based on these keywords
that we've just discovered.
15. Blog Writing With ChatGPT: Hello and welcome back. In this video, I'm going to
show you how you can use chat GPT to create high
quality blog posts. We're going to do
this by splitting the blog post into
four different parts. The first part is going
to be topic ideas. The second is going to
be the blog outline. The third is going to be
the actual blog writing. And the fourth. And the final part
is going to be what we call conclusion refining. Now most people don't break the blog post down into
these individual parts, which is why they get such a
poor output from Chat GPT. For example, let's imagine you own a website about astrology. What people will do is literally go onto
chat GPT and say, write me a blog post that I can use on my astrology website. And off it will go and it'll
produce this blog post. And most people just say,
yeah, that's pretty great. What I'm going to do now
is just go ahead and copy all of this and
upload it onto my website. However, the problem is
if someone else goes onto chat GPT and does
exactly the same thing, then you're going to have
pretty much the same copy. Now that is not a good thing
when you're trying to rank these articles on Google and
actually generate traffic. And also you want to be
putting a bit more effort into what you put on
your website as well. You know, these AI
tools are here to make our life a bit easier and make
us work more effectively. But you don't want to get
too lazy and use it to do the whole thing that's going to cause more problems than
it actually solves. So what I recommend is
following this process that I'm going to walk you
through in this video now. This is a process that I've
been refining for a while. I've been playing around with
lots of different problems to see what really does
produce the best output. And what you're about to see is a proven process for
producing high quality blogs. So let's take a look at the
first part, topic ideas. So the first thing you need to do before you start writing any blog post is brainstorm
some topic ideas. Now when I say brainstorm, it's not going to be you,
it's going to be chat GPT. But essentially, this is a starting point for the
blog creation process. So the first thing I do is I
set the chat temperature to 0.6 and remember we cover
this in previous lectures. By adjusting the temperature, you control the creative
output from Chat GPT. Lower values closer to zero make the output
more laser focused, whilst higher values
closer to the value of one give you more diverse
and creative responses. And then here's
the actual prompt. I'm planning to
write a blog post in the Insert Your niche, can you generate a
list of trending and engaging blog
post ideas for me? So let's head over to chat
GPT and do this step by step. So I've got a new chat open. I'm going GTP 3.5 I'm going
to set the temperature to 0.6 And for the
example of this video, let's just run with the
same example of astrology. So I'm going to
go ahead and say, I'm planning to write a blog
post in the astrology niche. Can you generate a
list of trending and engaging in blogpost ideas? And as you can see,
just like that chat, GPT has came back with 15 different titles I can
use for my blog post. So that's step one,
and as you can see, we've got some
really good ideas. The rise of astrology, unveiling its popularity
in modern culture. Astrology and health,
your zodiac signs influence and well being,
astrology and relationships. Compatibility and challenges
for each zodiac sign. This is actually the one
I want to go ahead with. I actually really like this one. So now moving on to step two, what you need to do is
create a blog outline. And here all we want
to do is tell chat GPT that we want to
proceed with number X, whatever number that would be. So for me it's going to be
number four in this instance. And now you're going to
say, I need an outline for my blog post about
insert blog title. Again, that would just be the blog post title that you see next to the
number you selected. So my title is going to be this. And then what you want
to do is say the blog should cover the
following key points. And then insert any
key points which you know are important
to this blog. This part is really important as if you don't include this, then what it's going
to do, it's probably just return a generic output. I have found that
when you actually specify these key points, it's going to make
your blog more unique and make sure it covers
the whole topic entirely. Lastly, let me say add any other key point
I may be missing. And you set the temperature
to not 0.5 This is going to make
sure the outline is a little bit more structured. So let's go back to chat PT
and now paste in this prompt. So I've already populated
those custom fields, and here you can see the prompt. With each of those
custom things added in, I've added two key points, how astrology is linked
to relationships and how astrology can improve
relationships help. If I probably spell
it correctly, let's go ahead and click Return. Now here you have a
crafted custom outline based on the prompt
you have just given. And if we scroll up, we
just want to double check. It's actually included the
key points I mentioned, which it has already
understanding astrology link to relationships. And if we scroll
down to the bottom, how astrology can
improve relationships. So nice, it's following
exactly what I'm saying, And this blog post is coming
a bit more personalized. Now let's head over to the
third part of the process, which is the actual
blog writing process. So here is the prompt I use. Now let's write the blog
post based on the outline, split up the section so it's clear from a user perspective. Remember, the tone should
be informative and casual. For this one, we're going to set the temperature to 0.7 and we're going to use a max
tokens of 5,000 And remember, max tokens refer to the
actual length of the content. And one word is equivalent
to five tokens. So 5,000 tokens is
equivalent to 1,000 words. So what we're telling
chat GPT right here, is to create a blog post that is roughly 1,000 words in length. We've gone with a temperature of 0.7 as we also want to
balance creativity too. And if you haven't
already noticed, then you can see I've
also specified the tone, which is informative and casual, so we're telling it exactly what we're trying to go after. So back in chat PT, let's go ahead and paste
that prompt like so. And now it's going to go ahead and write out the
full blog post. Again, it's going to be
roughly 1,000 words. It's going to break up
all the paragraphs for a better user experience,
as you can see already. And it's also put a lot
of the heads in bold, which just makes it a lot
more easier to understand. So at this point, what
you want to do is you want to go ahead and actually
read through this content. Make sure you are happy with it. And of course,
make sure you make any necessary tweaks to
give it that human finesse. If you do notice any mistakes or notice that it hasn't followed
your previous prompts, which does happen
from time to time, then make sure you do what I
said earlier in the course. Call out the mistake, let chat GPT know and guide it to produce
a better output. If you are indeed happy
with your output, then what I recommend
is you move over to the fourth
and the final stage, which by the way,
is not optional. I know people you know
are happy to go ahead, take this content and
upload it to the website. But you really want to
refine the conclusion. Because by default whenever Chat GPT produces a blog post, the conclusion is never
really that great. And it's also very
evident that it was written by A I as well. It doesn't have any
call to action Again, if this is going onto an astrology website and maybe you're selling some
astrology products. You typically want to end your conclusions with
a call to action. Or at least give a summary
of what the article covered by default chat GPT doesn't do a
good job of that. So this is where step four
comes in, conclusion refining. So the prompt I use for this
is it's quite a long one. It says, I don't
like the conclusion. Create a new one which
summarizes the key points of the blog post and provides
a clear call to action. Make sure you call the
conclusion conclusion and not new conclusion. Trust me, this is very important as what happens is if
you don't say this line, it will literally call that section conclusion,
new conclusion. Which just means you didn't have to tie it up a little bit more before you upload
it to the website. Can you help me craft this
conclusion for my blog post? Send me back the full blog post with the new
conclusion at the end, temperature set to 1.0 So let's go back to chat PT
and we'll pace this in like so what it's going to do is return the whole blog post and if you wait for
the conclusion, you're going to see
it's going to be way more thorough than a default conclusion that it produced on its first attempt. And there you go, you can
see it's a lot more far, it's a lot more detailed. If you do believe the blog
is a little bit repetitive, you can go ahead
and just send in another prompt and
just tell it to condense it and remove the
repetition. But there you go. Just like that, we've produced our high quality blog post. We've guided it step by step. And trust me, this output is
going to be way better than someone just asking chat GPT
to write it. A blog post. If you spend time and give
it the high quality inputs, you're going to get a
high quality output. I hope you enjoyed this one. Have fun writing blog
posts that are better than 99% of the ones
you see on line. Thanks for watching and I'll
see you in the next one.
16. Copywriting Webpages With ChatGPT: In this video, we're going
to be discussing one of the most important elements
when it comes to marketing, and that is copyrighting. To understand how
we can use chat GPT to help us
write better copy, let's briefly discuss
what copyrighting is. So what is copyrighting? Copyrighting is the process of writing persuasive marketing and promotional material
that motivates people to take some
form of action. Now those actions are typically
what we call conversions. And conversions can be a
range of different things, but it's essentially anything that has value to the business. So if you're on Coma store, that could be someone
making a purchase, or it could be as
simple as someone literally clicking on a link. Some other examples would
be donating to a cause. And a conversion can also be
scheduling a consultation, which is actually
the main conversion that we track at Click Slice. But the main thing
to focus on is that the ultimate goal of copyrighting is simply
to increase conversions. And as you can imagine
for a business, more conversions is going
to equal more revenue. So using copyrighting
to increase your conversions
is going to make your business more money, right? So you're probably thinking, okay, copyrighting is great. It can make my
business more money. But what do you actually
mean by copyrighting? Can you give me some
examples? Well, yes, I can. So imagine you own a company
that offers massages. Right? When it comes
to copyrighting, what you need to do
is make sure you sell the benefits of the service
and not your features. Because people
don't buy features, they buy the benefits. For example, a benefit of getting a massage
would be that it relieves back pain
and it can also help you feel relaxed
and feel rejuvenated. However, if we look
at the flip side and look at the
features of a massage, then that's going
to be things like a deep tissue massage, which is the type of massage. Right? It's a feature
of the service. And you can even go
more granular and specify the type of
massage technique. You're actually going to use manual lymphatic
drainage technique, which is actually a
really good technique. However, no one books
a massage because they want the manual lymphatic
drainage technique used. They book a massage
because it had back pain and they want
to feel relaxed. So if you understand
this and you can include this type of
copy on your website, you're going to generate more conversions and make
more money from your website. However, the problem that
most people typically have is that they are not
a copywriting expert. So before chat GPT came along, you would literally have to hire a copywriter or learn
copyrighting yourself, and then go ahead and
improve all of your website. However, that has
all changed now thanks to the
introduction of chat GPT. So I'm going to show you
how you can use chat GPT to improve the copy on your website to help you generate
more conversions. So let's kick off with the home page as that
is pretty much going to be the first impression
people have of your website. And we're not only going
to just craft the words, but we're also going
to be suggesting visuals that we want
to use on our website. And we're also going
to be specifying the layout we want to use to give chat GPT as much
information as possible. So let's go back over to our Powerpoint slides and I'll show you the
prompt that I use. So this is a prompt I
have for the home page. It's first I want to set the chat temperature to
0.6 And then after that, I'm going to enter
in the main prompt, which is I'm creating a home
page from my website about, insert your niche
or business loves, Copy that pairs well with. And then now you
describe the type of visuals that you'd like to
have on your home page. The tone should be, Again, specify the tone
you'd like to have on your particular
website and I want a and then now you
describe the flow of elements you'd like to
have on your home page. Like a hero section, for
example, testimonials. And then finally you're
going to ask Chat GPT to craft you a persuasive home
page copy that you can use. So let's head over to chat GPT now and we'll see
this in action. So I'll go and use a
different example instead of using click slice as I use
that in previous lectures. So first things first, I'm going to set the
chat temperature to 0.6 And for this example, I'm going to base it on a website which is all
about eco friendly coffee. So once a temperature has set, I'm going to enter
in a longer prompt. You can see now it's all
customized and I've entered in unique parts that I'd like this coffee homepage
to consist of. Can go ahead and click Enter. And just like that it's coming back with exactly
what I asked for. A Hero section at
the top followed by a section on
sustainability commitment. Again, exactly what
I asked it to do. Hero section followed by a
sustainability commitment. And then we should have
testimonials after that. And he scroll down, you'll see that's exactly the
layout it's given. And I got all the copy here, which is absolutely great. And what's actually really
cool is that it has put in some custom call to
action buttons as well, which is Explore the collection. Again, getting people
to go ahead and look at the products we actually
are selling on our website. And if you go through this copy, breathe in the aroma
of sustainability. As you embark on
your journey through our thriving coffee plantations at your coffee brand name, we believe in more than
just great coffee. We embrace a deep commitment
to our planet and the communities that nurture
our cherished beans. So really nice copy in deed. And the interesting
part is it's actually made up some fake
testimonials as well. And of course I don't
recommend using fake testimonials
on your website. But it still gives
you an idea on the layer of the page
you can actually have. And of course you can make this in one section, two sections, adding images to suit
your custom website, but you've got lots of good
copy you can use already. And what I really like
about these call to actions is the call to action says
explore our collection. Remember someone
who is looking for eco friendly coffee?
Well, what do they want? They want to find
eco friendly coffee. So they've got that text
all around the CTA as well, which is going to help boost
conversions even further. And it isn't just mentioned
every now and then, it is heavily reinforced
throughout the copy. For example, this
paragraph right here. Are you ready to experience
coffee like never before? Click on Explore our collection and take the first steps toward a flavorful and sustainable
coffee experience. So it's all about understanding
the main objective. Someone who searches for
eco friendly coffee, again, why are they buying that? They're not buying
that because they want to be more awake
and they're tired. They are specifically looking
for eco friendly coffee because they care
about the environment and they want to be
more sustainable. And this copy is all touching on every single point when it
comes to sustainability. Awesome. So that
is our home page. Done. So now we're
going to move on is to the next page which is going
to be your about page copy. So your about page
copy is going to be a little bit different
to your home page, as here you really want to focus on telling
your brand story. So here's a prompt I use again. If you're starting a new
chat completely again, you would set the chat
temperature to 0.6 If we're going to send this
in the same chat you've previously done
for the home page, then you don't need to change the temperature as
it is already set, to 0.6 from the previous prompt. And then here is that
actual prompt itself. So now let's tackle
the about us page. I want to tell our brand story. And then you would insert a
brief story about your brand, which would work
well with, again, you want to describe
any images you plan to have on your about page. And then you're going to
say the tone should be. Again, insert the desired tone
you wish the about page to have and the elements should flow in a described
desired flow. Can you please help me draft a captivating about
us page copy again, just like our previous prompt, we have lots of custom
variables in here. And this is really
going to make sure the output you get is
the best from chat PT. So let's head back over to chat GPT and put this into action. So here's the second
prompt again. You can see I've
already customized it. I've inserted all of those
custom variables, I said. Now let's tackle the bouts page. I want to tell our brand story, which involves me getting into the coffee industry
from a young age. I used to work in my
uncle's coffee shop and fell in love with all
things coffee related. The boat page is going to
have an image of me in my uncle's coffee shop when
I was just 16 years old. The tone should be
warm and friendly and the element should
flow in a natural way. Can you help me draft the page? So let's go ahead and return. And just like that, off it goes. So let's scroll up and have
a look at this copy now. So about us, we're
love for coffee brews. I like that in certain
enduring photo of you at 16 years old smiling
in your uncle's coffee shop. Perfect. It's. Listen
to me exactly spot on. And we can even see
the first paragraph. A love born in the
aroma from barista to coffee enthusiast At
the tender age of 16, I found myself drawn to
the comforting calm of coffee machines and the rich aroma that
dance through their ear. It's literally taking
everything you said on board and this is because the
prompt you gave it is custom. And this is why the output
is such high quality. Again, your output is directly related to the quality
of your input. I've said that so many times, but I'm going to
keep on saying it as it is so, so important. Awesome. So now let's move
on to another page which most websites typically
have and that's going to be one of the
most important pages, which is your cells page copy. So the page that
is typically going to generate you the
most conversions. So here's a prompt I use. The first thing is I change
the chat temperature to 0.7 as this is what I found
to produce the best results. Again, this is just my
personal preference. Feel free to play around
with these numbers. And if you're not sure what the temperature parameter
setting is, please go back and check
the previous videos on prompt parameters as I cover
it in a lot of detail. So here's the actual prompt
we are going to use. It's going to say, let's
go to the sales page. Now we're selling. Then of course you'd insert
whatever you are selling. I want to use visuals
like again tell chat GPT what visuals you plan
on having on that page. And of course highlight
any unique selling points to the tone should be. Again, insert your desired tone and the element should
flow in a specific way. Can you assist me in creating a high converting
sales page copy? And lastly, you want
to tell it to split up sections and guide me where
visuals should be inserted. The last part is key, especially if you are
new to copyrighting. As instead of just guessing which part of text goes where, let chat GPT use expertise and guide you in the
right direction. So let's head over to chat
GPT and put this into action. Now let's move away from our coffee example as
I'd like to provide as many examples as
possible just to ensure the Court is as
diverse as possible. So I've got a new chat now. So the first thing I'm
going to do is set the chat temperature to
0.7 And as you can see, that has now been updated. And here is my custom prom with all of the custom
variables updated. So you've got it for reference. In this example we're going
to be selling a face cream. And I want to use visuals like a woman rubbing
the cream into her face to highlight how easy the cream spreads and it is absorbed by the skin. The tone should be friendly and the element should
flow in a natural way. So let's go ahead and enter that and see
what it comes up with. And if you scroll to the top and have a look at this copy, we've got section
one, the headlines. So experience, radiant beauty. Our luxurious faces creams, unleashes your
skin's natural glow. Also again, why do
people buy cream? Because they want
their skin to glow. They want to feel rejuvenated or they may have a dry face. So we're all speaking about
the benefits of the product. Absolutely. Great. As it's got that copyrighting stuff we spoke about embedded
into the response. And then we also have
some key benefits of the product listed below. We've got the mention
of the ingredients, it's even told us what
to do for the visuals. Show images of key
natural ingredients and perhaps a animation demonstrating
how they work together. That's actually a
really good idea. We've got the
testimonials below that. Again, section six,
Limited Time offer. So this is more
marketing techniques. One of the best
marketing techniques out there is what we call
scarcity marketing. So telling people the offer is only limited and it won't be around forever is going to force people to take
action more quicker. We've also got our call to actions in there
embrace radiant skin. Now again, if you're not happy with any of these
call to actions, for example, maybe
you want the call to action to be
moisturized, dry skin. You can simply say to chat GBT, change all the CTA's
call to actions to instantly moisturized dry skin. And just like that, it's
going to update all of the CTA's to whatever
you want it to be. And we can see that
has updated like, so there you go. That is how you can use
chat GPT to come up with some awesome copy that you
can use on your website. We actually got our website
redesigned about a year ago. And I really wish I had these
prompts in my tool set, because if I knew about them, it would have saved me so
much time and money as we spent weeks literally going back and forth on our website copy. But unfortunately for you, that will not be you as
you've got these prompts. And like I said, I'll include all the prompts as
downloadable resources, so don't worry about
trying to screen up them. So thank you for watching. Have fun using these
prompts and have fun coming up with the
best copy out there. And I look forward to
seeing you in another one.
17. YouTube Video Scripts: In this one, I'm going to
show you how you can use Ch GPT to create powerful
Youtube video scripts. That's going to help
you take your video to the next level and really separate your video
from the competition, as these scripts are
all based on quality. First, not just mass
producing videos, which seems to be
an approach that a lot of people are
taking these days. Just simple churn and burn. And for those wondering why
we are going to focus on Youtube and not let's
say video for example. Well, Youtube is an absolute mammoth when it comes
to video content. Here's some statistics that
I was looking at earlier. There's actually 2.5 billion monthly active users on Youtube, which is absolutely insane. And on top of that,
500 hours worth of video are uploaded daily
to Youtube every minute. And thirdly, another reason why you really want to focus on Youtube is that 1 billion worth of hours are consumed daily. Again, absolutely insane. And the crazy thing is that none of these numbers
are slowing down. They're only going up and they're going to
continue to grow. So if you haven't thought
about it in the past, then this is your
reminder that do not overlook Youtube as
it's a great way to get in front of thousands
and thousands of people and showcase your
products or services. Or even just start a
general Youtube channel. So how do we create these
videos using Chat GPT? Well, it's certainly
not this way, which a lot of people are doing. Let's imagine you own a Youtube channel
all about cooking. What most people
do is they just go over to chat GPT and say create me a Youtube video script that I can use for
my cooking channel. And Chat GPT will go away and come up with this
script like Soap. However, this is not great and
it really doesn't help you separate yourself
from the competition and add that value to the users, which is the key part that's going to help you
grow your channel. Remember, we're using AI to improve our
current workflows. Not just to be lazy as that's really not
going to help you. So when it comes to creating
these video scripts, what we do is we split the creation process down
into four different parts. A little bit similar
to our process we use when writing blog
content for websites. We have the first part which is brainstorming some topic ideas. Then we have the second part, which is creating
the video outline. The third part is the
actual video scripting. And then finally, the
fourth part is all about creating a title
for your Youtube video. Let's get into the first one and I'll show you
all the prompts. Brainstorming video topic Ideas. This is the prompt that I use. I first set the chat
temperature to 0.7 That gives chat GPT a bit more
room when it comes to being creative and coming
up of good topic ideas. Then the actual
prompt itself is, I'm planning to produce a high quality Youtube
video on the topic. Insert Topics, explain who
your channel actually targets. These two parts are
really, really important. Again, the custom variables. And they're really
going to allow you to make sure that
the script you're generating is the best for
your specific audience. Not a lot of people even specify
who the channel targets, which is why the
outputs are so bad. And they say that chat
GPT doesn't work. So after that, you're
then going to say, however, I'm struggling
to come up with ideas. Can you generate a list of trending and engage in
video ideas for me? Let's go and put
this into action. So I've got a new
chat open like so. And I'm going to say
first things first, set the chat temperature to 0.7 And then I'm going to
enter in the first prompt. And I've already filled
in the custom variables. So you can see I've gone
the same example of owning a cooking Youtube
channel and I've told Chat GPT that my channel
targets beginners who want to learn how to cook and improve the kitchen skills. Let's go ahead and
enter in that prompt. I'm going to come
up with a list of different Youtube video ideas that I can create on my channel. And all of them
should be absolutely targeted for beginners. As I've made that very clear, we scroll right to the top
ten essential cooking tools for every beginner's needs. Cooking basics, nice skills for beginners, easy and quick. Weeknight meals for busy
beginners. Again, really good. I like this cooking
for one delicious, single serving recipes
as quite cool. And I'm also a fan of
this 11 pot wonders effortless and
flavorful recipes. And as you can see, you are
literally spoiled for choice. So once you've got a topic
idea you are happy with. This is where you
move on to step two, which is all about
creating a video outline. So this is a prompt
I use for that. Let's proceed. We have number X. Now I need an outline
for my video about insert the video title
the video should mention. And here you would insert any key points which
are important to you. The video should be roughly
x minutes in length and adding any other key point I
may be missing for this one. As it's more specific and
it has to do with outline, you want to lower
the temperature to 0.5 and give it less room for creativity as you
want to make sure the core video structure is what someone
would expect to see. If you make this too high, then Chat GPT is
going to throw you a wild card and come up with the most random video outline. I've tried it at all
different ranges. And again, temperature
0.5 seems to work best. So let's head back to chat
GPT and put this into action. So I've actually gone
ahead and I want to go for number 71, Pot Wonders. So this is going
to be my prompt. Let's proceed with number seven. And now I need an outline for my video about one pot wonders, effortless and
flavorful recipes. The video should cover
the following key points on why recipes are
great for beginners. Again, I'm just reinforcing
to chat GPT that the video needs to be targeted at beginners as that's what
my channel is about. And I've said the
video should be roughly 10 minutes in length. If you're unsure of how
long your video should be, what you can do is you
just go over to Youtube, search for a similar topic
to what you are targeting. I just have a look at
the average length of the videos and make
sure yours fits in. If everyone's video
on Youtube is, let's say, 10 minutes long, your video probably
should not be 2 minutes long as it means it's not going to
be as far as hers. So use that as a guide. So for the purpose
of this video, I've just gone with 10 minutes. So let's carry out
a search for that. And now you can see it's
breaking down the outline. And because we specify
the video duration, it's given us a rough idea
on how long each section of our video is going to take as well. So really, really nice. Again, double check
this and make sure you're happy
with the outline. If not, simply call
out the mistake again what I ran through
earlier in this course, and get the outline perfect before you move on
to the third stage, which is all about creating
your video script. So here is a prompt I
use for my video script. It's quite a long
one. It took me a long time to refine
this and get it perfect. And the prompt says, write
a detailed script for this video type Youtube
video on video title. Again, it's going to
make a bit more sense once I actually pull
in the custom fields. But video type is literally
the type of video. So for me it's going to be an educational video
on the video title, the one that Chat
GPT just returned. The video should be informational
and engaging in nature. The tone should be, again, specify the tone and any
key points you want. And this part's really,
really important, include human
conversational terms that make the script sound
like it wasn't written by AI. It took me a while
to actually play around to find this
specific part, but it works incredibly well. And then finally,
you go on to say, the video script should
result in the video being roughly x
minutes in length. Again, we've already specified
it's going to be ten. Include sections that
specify what will happen at each
timestamp of the video, including background
music segments split into sections with each section's
duration mentioned. For this one, we set
the temperature to 0.7 So yeah, quite a big script. Lots happening, lots
of custom variables. And again, it took me
a while to actually refine it and get
it to this stage. So now let's see
the magic happen. So let's enter in
the prompt again. Four, as I put in
the custom field, I go on for an educational
Youtube video. I put in the video title, probably don't need
two dots like so. And I put the video to
be 10 minutes in length. And I've specified that
the tone should be friendly and relaxed and not to include any
advanced terminology that will intimidate beginners. Again, you want
to reinforce what you're already
saying just to make sure your output
is always going to be the best. So
let's tie up that. And as you can see, Chat
GBT is getting to work. And if you haven't
realized already, it's been very detailed
in this video script. If we scroll up to the top, now this is done. You can see even just
like section three, for example, camera shift to the host of
ingredients laid out. Then the host says, now let's
dive into our first one, Pot wonder creamy
chicken alfredo pasta. Trust me, this one's
a crowd plaza. These are these human parts
I refer to in the prompt, and it really helps your
video go the extra mile. This section is going to go from 1 minute 30 to 3 minutes long. Again, we've got that clarity. We've even got a breakdown of when the background
music comes in, what type of music it's
going to be lively and fun. Then it's back to the host, then it's back to the camera. And this is really, really well done and
it's really detailed. And if you compare this final
script to the initial one, we did Easier
recipe addressed by asking chat GPT to create
me a Youtube video script. You can literally see it is
night and day difference. This one is far more detailed, far more thorough,
and it is going to result in a more
higher quality video. So now we've got your video script that you are happy with. Again, if you're not
happy with this, just make any small
tweaks and call out the mistake and fine
tune your video script. But once you are
happy, you move on to the fourth and final
part of the process, which is title generation. Now I know, I know most people do not like
click bait titles. However, when you are
using this prompt, it is based on creating
a click bait title. Unfortunately, if you don't
have a click bait title, you're going to struggle to
generate a lot of views on your Youtube video unless you've already got a big
channel, for example. But if you're starting
from scratch, clickbait titles are going to
help you grow your channel. Just make sure you're staying true to what the video is about. For example, is not
advised to have a Clickbait title which isn't even what your
video is about. That's just going to result
in a poor user watch time. So just make sure it's not too far from the contents
of the video. And this is the exact
reason why we do the title at the end and not at the beginning as you want it to consider what we've already
got as part of our video. So this is the
prompt that I use. Finally, create X Clickbait
titles that I can use for this video that are
less than 100 characters. So I'm going to change
this X to five as I want to see what five ideas
it will come up with. It's thinking, and here we go. Magical one pot recipes, tasty. One pot wonders. I like this one cook
like a pro with one pot. Again, if you're not happy with any of these, for example, you just say create another five and it'll go away
and create another five. And these ones seem
to be a little bit longer in length as well, so you can really play
around and pretty much use it for the whole video
creation process. So that is it. I
hope you enjoyed it. This is a really though
process you can use to create really high quality
Youtube video scripts. It's pretty much like having your personal Youtube
video assistant that is an expert in
Youtube video creation. And this is going to save you so much time and allow
you to output a lot of videos and a lot more
higher quality videos than your competitors too. So I hope you enjoyed it. Thank you for watching and
I'll see you in the next one.
18. Podcast Interview Script: Hello and welcome back. In this one, we're
going to be turning up the dial a little bit when
it comes to creativity. And we're going
to be diving into the world of podcast interviews. Did you know that 75% of
the US population, over 12, have listened to online
audio in the last month, which is really, really high. And the great thing
about this statistic is that it doesn't
seem to be going down. It's only growing in
strength from strength. So there has never been
a better time than now to start your own podcast. Because when you do so, you
have the opportunity to get your business or your message in front of a lot of people. And the great thing
for you is that coming up with these
podcast scripts and questions is now so much
more easier. Thanks to AI. I came up with a few
podcasts a few years ago. And it took me so long to come up with the questions
how to structure it, how to format it, and so on. However, it's so
much more easier now when you're using
chat GPT to help you. It's like pretty much having your own backstage crew helping
you produced as podcasts. You can get help with the introductions as
scripts and so on. It's so much more easier. So when it comes to actually creating this podcast script, I like to break it down into
three different processes. A lot of people ask me, is it just a podcast title or script that Chachi Bt can
actually help you with? Well know, here are some
use cases that I am currently using it for
in relation to podcast. The first is brainstorming
unique themes. The second is creating an
introduction for your podcast. And you can even use
it to come up with some really funny
ice breakers too. It can be used again for
your main discussion point, so how you structure
your actual podcast. And it can be used to create the whole podcast script as I'm about to show you
in this lecture. And one of my
personal favorites is using it to come up with
interview questions. This is something I
always struggle with, trying to find the
best question to ask someone to get the
best response. Asking the right question makes a night and day difference in the response your guest
is going to give. And of course, you can
also use it for the conclusion wrap up to round up your podcast
and end the show. And what we're going
to be covering is three different prompts, which is pretty
much going to cover the bulk of all of these things. I'm going to show you a
prompt you can use which covers a whole planning process
of the podcast creation. Then I'll be showing you how
I can come up with a script. And then lastly, I'll
be showing you how you can come up with the
actual questions. So that is a whole
podcast process and let's dive into number
one podcast planning. So here we have the
prompt that I use. It says, I'm planning a new podcast episode
about insert topic with a guest who is an expert in insert field or
expertise of the guest. Can you help me outline the
structure of the episode? What key points should we discuss and how should
we sequence them? Notice how this prompt
starts off different to the ones we've covered
in previous lectures. We are not asking chat GPT to brainstorm lots
of podcast ideas. And that's because when
you're creating a podcast, you want to base
it on the topic of your guest speaker and
not something generic. So as a result, the
prompt is different. So for the purpose of
this training video, let's imagine we are
putting together a podcast. And we're going to
be interviewing an e commerce brand owner who specializes
in drop shipping. Then let's go over to chat GPT. And I'll enter in that
prompt we just saw, but I'll fill in the
custom variables. As you can see, it says, I'm planning a new podcast episode about e commerce business with a guest who is an expert
in drop shipping. Can you help me outline
the structure and episode? Let's go ahead and ask chat
GPT that, and there you go. It's going to work
and it's coming up with exactly what we asked. You can already see
that it's breaking up into different sections. And it's already
given me a rough idea of the structure of
the podcast too. For example, under Getting
Started with drop shipping. These aren't the
actual questions I'll be asking or the script. It's just a structure of how
the conversation will flow. First, the essential
tips will be shared on how to start a
drug shipping business. Then we'll be discussing the
role of market research, talk about finding
reliable partners. And this really helps because
if you don't have this, then you're going
to spend so much time with your pen and paper. Just brainstorming on what is the most logical way to
structure this podcast. So although the prompt might seem a little bit
straightforward, the way it's structured
and the way it's written, make sure the response and
the output you get from chat GPT is really far out
and very well detailed. Again, it took me quite a bit of work and testing to
find this script. There was a lot of
tweaking initially. Sometimes chat GPT
wouldn't break it down, it wouldn't give head ins, and it would get a lot
of this stuff wrong. But this prompt is
very, very solid. So once you planned out the main structure of your podcast, it's time to move on
to the next part, which is creating
the podcast script. So here's the prompt
I use for the script. Now let's work on the script. Remember, my podcast style is how are you going
to describe the tone? Can you generate
a detailed script based on the outline
we just created? Including an introduction
of the guest and the topic, the main conversation,
and a closing segment. So we're asking you to do a lot here and the output is
going to be based on what it already just sent us in the very detailed
planning structure. So let's go ahead and go to
the bottom of this chat. What I'm going to
do now is entering that prompt and
I'm going to say, let's go for a bit formal but mostly
conversational style. Go ahead and enter that. And again, chat GBT is getting to work and
as you can see, it's breaking down
the whole script. It's even letting me
know when I speak the host and when the
guest speaks as well. And the great thing about
this prompt as well is it even includes a little
custom introduction. We'll be exploring the
fascinating realm of drop shipping and uncovering
strategies for Kama success. Joining us is an expert in
the field guest name who has a wealth of
experience in the world of drop shipping guest name. Thank you so much for
being with us here today. And a pro tip which
works really, really well is if you're
able to find a bio of your guest speaker or maybe you're even able to
ask them for one. What you can do is tell
chat GPT to rewrite the introduction based on the
buyer you're going to send. Then what it will
do is rewrite it and it'll be way more
tailored than custom. So this is a very decent output. Look at this script
very, very long. It even tells you when the
music is going to be closing. A very nice and detailed script. Indeed, as always, make sure you check out the script and make
sure you're happy with it. If there's anything
you're not happy with, again like I'll always say, call out the mistake
and get chat GPT to correct it before you move
on to the next prompt. The last prompt we
have is going to be crafting questions again. This is the part that most
podcast hosts actually struggle with finding those
right questions to ask. And the prompt that I
use for this is now I need some unique and engaging
questions to ask my guest. Considering the expertise in insert field and our
topic of insert topic, could you generate a list of insightful and thought
provoking questions? Now, if we go over to chat
GPT and ask it this prompt, just have a look at the
response it provides. It's super detailed and the reason why these
questions are so good. For example, drop shipping has gained significant
popularity over the years. What changes have
you observed in the drop shipping landscape
since you began your journey? We have so much competition
in the e commerce industry. What are some creative marketing
strategies that you see successful drop shippers employ to stand up from the crowd? Some really good thought
provoking questions. So again, the prompt may
look basic and simple, but it produces such
solid outcomes. Too many people like to overcomplicate their
prompts and say, do this and do
that, and do this, and ABC and all you end
up doing is confusing the AI and actually getting
a lack luster response. The prompts you see
in here, again, has all been tested and I've used these many times before. These are proven to work and they produce amazing results. So just like that, it
hasn't even been that long. And we've already came up with a very detailed thorough
podcast script. And we've got some
really good thought provoking questions
to ask as well. So now it's over to you. You have no excuse whatsoever. You now know how easy it is to create a script
for a podcast. You know how to
find out questions, how to structure
it, how to plan it. So now I challenge
you to go ahead and create your
very first podcast. These prompts are really good, but what's even better is
when you put them into action and see the magic
they produce first handedly. That's all for this one.
Thanks for watching.
19. Sales Email: Hello and welcome back. In the previous lecture,
we looked at how you can create podcast scripts
using chat GPT. And in this one I'll be showing you how you can
super charge all of your sales e mails and generate more revenue
for your business. So when it comes to
using chat GPT for this, we can leverage it to help us write better e mail
subject lines. It can also be leveraged for the actual e mail body
contents as well. And we can use it to help
us with our creativity when it comes to generating
click worthy CTA's. Cta standing for
Call to Actions. And finally, one of my
favorite parts is we can use chat GPT to help refine the e mail to generate
more conversions. So let's start off with the
first part of every e mail, and that is creating your
e mail subject line. Now your e mail
subject line is one of the most important parts
of a sells e mail. As this is the
first shot you get at grabbing your
recipient's attention, do a bad job and get it wrong, then that means your e
mail is going to fail and you're probably gonna struggle
to generate any sales. As it doesn't matter how good
your actual e mail copy is, it doesn't matter what offer or discounts you have up for grabs. If people aren't
enticed enough to open your e mail based on the
e mail subject line, then you're going to struggle
to generate more revenue. However, if you get it right, it's going to result in a lot of money generated from
that sales e mail. Subject lines are super important and they
shouldn't be overlooked. So here's the prompt
that I'd like to use to craft e mail
subject lines. It says, act like an expert copywriter with extensive experience
in e mail copy. I need to come up with a compelling subject line
from a sales e mail. The e mail is about, insert your product or service
and is targeted towards, again, insert your
target audience. Can you generate a few eye capturing subject lines for me? Keep the length
under 90 characters. I spent a lot of time
refining this 12. Again, you've got
two custom variables in there just to make
sure that output is as targeted and specific
to your needs as possible. And we'll also mention
the 90 character limit, which is a really effective
part because what a lot of people do is they
create these e mail subject lines and
they're so long, and you've probably
seen it yourself. Whenever you get an e mail and the subject
line is super long, it just gets truncated anyway. And you can't even see what it says until the e mails opened. So the shorter the
subject line, the better. And hopefully, you've watched the previous videos
in this course, specifically prompt engineering
and prompt parameters. And you'll notice that I've used one of those I ran
through earlier at like an expert copywriter
again, GPT mirror. Again, if you haven't
watched that, go back and watch that as that's a very key part of
the training course. So let's head over
to chat GPT and put this into action.
So here's a prompt. I've already filled in
those two custom variables for the purpose of
this training video. Let's pretend that I am
launching a new sunscreen. As you can see, that's a
product I put in here. The e mail is about a new
sunscreen with 50 SPF. And the unique selling
point about this product is that it doesn't leave a
white cast on your face. The product is going
to be targeted towards women between the age of 25.30 So once you filled
in the custom variables, just go ahead and
enter in that prompt. And as you can see Chat GPT has gone to you Work
and it's returned. Eight different e
mail subject lines I can use glow confidently. 50 SPF zero, white cast
that you quite cool. Put the mode on there
as well. Flawless skin. Your SPF 50 secret.
That's another good one. Sunpof Beauty. Bye bye. White cast again,
another really good one. This one's probably my
favorite number seven, Sun kissed, not Whitewash. Discover SPF 50. And I'm not sure about you, but this is probably a lot more creative than I could
come up with myself. So again, a really good, simple, yet powerful prompt. If you're not happy with any of the initial ones
it comes up with, you can simply ask it to
produce another eight for you. And hopefully you'll
find one you like, if not roots and repeat
until you find one. Once you've got your e mail
subject line sorted out, you can then move over to the second phase which is
draft in the e mail body. So here's a prompt that I
use for the e mail body. It says, great job on
the subject lines. Now as an expert copywriter, I need your help with writing
the body of the e mail. The e mail should introduce
your product or service, highlight its benefits, and persuade the recipient
to desired action. Can you draft a persuasive
sales e mail for me? So the first custom variable,
your product or service. That would of course
be whatever it is you are promoting in
your sales E mail. Desired action would be what you want that
recipient to do. So as I'm promoting a product, I want them to buy it, so my desired action is
going to be a purchase. If you're trying
to get someone to download something
such as a lead magnet, then the desired action is going to be download or subscribe. So make sure you tweet it to
your specific use scenario. So let's go back over to chat GPT and I'm going to enter
in the second prompt. Again, all customized to my scenario of using
the sun cream. And as you can see, the
e mail should introduce the sun cream and persuade the recipient
to make a purchase. Again, that is the
main desired action for my individual scenario. Carry out a search for
that. Typically what's going to happen is
the e mail is going to be a little bit long winded. So don't worry
about that for now. As I'm going to show you
the next prompts we have, which is all to do with
refining the E mail body. However, before we get there, let's scroll up and
have a look at that, your e mail, dear
recipient's name. Are you tired of searching for the perfect sun
cream that offers high SPA protection without leaving that unsightly
white castle on your face. Well, your quest ends here. We are free to introduce our
latest breakthrough in sunk, The radiant glow,
SPF 50 sun cream. It even made up a name
for the sun cream. So this is a pretty
decent E mail. I just don't like how long it is because
typically speaking, most people are not going to
read an e mail this long. Which is where my next prompt
is going to come into play. But before you use
those next prompts, just double check the e mail and make sure you
are happy with it. Again, if it's missing any
key things that you want, just literally call out
the mistake again and tell chat GPT to
update the copy. And then once you're happy
with the e mail body, you can move on to
the next prompt, which I've put as
being optional. As not everyone likes
to use a prompt, I do, it's my
personal preference, but the prompt
simply says condense the e mail by 30%
so it's shorter, but retain the key elements. So if we go back to chat PT
and enter in this prompt. Now I always use 30% as that seems to be the
good number for me. Typically speaking,
you don't want to reduce this by half, as it may be a
little bit too much. And anything less than
30% is still going to result in this E mail
being a little bit long. So let's go ahead
and enter in that. And you can see it's going
to go ahead and update that. And now it's a lot shorter
and a lot more concise. It's probably looked a little
bit less than 30% However, the whole idea here is just
to condense it and not make it so long winded and
feel like a blog post now. We could leave this where
it is now and call it a day because it is actually
a pretty decent e mail. However, I always like
to go one step further, and this is how you
can refine your E mail for even more
optimum performance. So these are just
some additional prompts that I like to use. So the first one says, give me suggestions
on what can be done to improve cells
from this e mail. This is a really clever prompt
as what it does is it gets chat GPT to review your e
mail and find any weaknesses. So let's go ahead and
enter in this prompt, and let's see what
it comes up with. So if we scroll up and have
a look at what it says, it says to improve
the sales E mail, you can consider implementing
the following strategies. Personalization,
Personalize the E mail by addressing the recipients
by the first name. A compelling opening line, highlight specific
benefits, social proof, which I believe is
currently missing. We don't have any social proof in our e mail at the moment. That's a really good suggestion. Create a sense of
urgency are like that. Again, one of the best
marketing tactics out there is scarcity marketing
quarter actions, mobile optimization, AB testing, and lots of other
suggestions too. So some of these
are really good. So now what we're
going to do is use the second prompt for
refining this e mail. And the second prompt
involves putting this into action. So here's a prompt. Review the e mail
above and tweak it, taking those X things
into consideration. Again, make sure it's condensed following the same
structure above. So in this instance,
you just replaced the word x with how many
things it suggested. So if you go back to chat GBT, you can see it suggested 11. So now we're going to do is entering that prompt and you can see that I've changed that
custom variable from x 212. Just go ahead and enter this. And now it's going to edit that e mail and make
it even better from a sales perspective and help you generate more revenue
from that e mail. And as you can
see, it's changed. The CTA's a little
bit limited offer 15% off with Radiant
15 act fast order. Now hear what others say. Again, this is really good. Having the social
proof next to this. Eta is one of the best things you can do to
increase convergence. Because if people are unsure
about buying your product, seeing or hearing other positive things that
other people have said, it's going to help
them go ahead and click that button and
make that purchase. So a much nicer e mail. Again, another bit of
scarcity at the end. Don't miss out limited stock. And another call to action. So this is a lot better than the initial one we had,
which is just this one. A little bit bear to
be honest with you. And compare that to
the initial e mail, this massive along blog post. So hopefully this just
shows you the importance of actually doing
this step by step and then refining your
output to ensure you have the best output
possible from chat Pt. So there you have it.
Creating sales e mails are no longer a daunting task. This whole process
used to take me hours and hours
before at the agency, But since using this process, we've managed to save
so much time and a lot of hours in terms
of human resources. And remember, like always, it's always good to experiment with different prompts
and different structures. For example, you can
even play around with the temperature settings if you want to get more
creative outputs. But I found the
default settings for this prompt to be
absolutely sufficient. So that's it for this
one, and like always, thank you for watching, and I'll see you
in the next one.
20. Creating Ad Copy For A Product: Hello and welcome back. In this one we're going
to be discussing how you can use chat GPT to help you come up with and craft
some compelling ad copy that you can use to market your business or your
client websites. I can't stress how much of a game changer
these prompts are. We've been doing all of this manually for the last few years. However, now whenever we are writing ad copy for our clients, we're leveraging the prompts
that you're about to see. And it saved us so
much time and money. So let's start off with the basics right when it
comes to ad copy. Ad copy is literally the heart and soul of
your marketing campaign. It's the text that
you use to grab people's attention
and ultimately convinces them to take action. Whether that be them
buying your product. Sign up to your lead form
or downloading something, or even just inquiring
of your services. Your ad copy helps your
customers to take action. However, if you've written
any ad copy in the past, you will know that writing
this copy is time consuming. And it's not the most easiest
thing to do as you have restrictions on certain
character limits on different platforms. But this is where Chat
GPT comes into play. When you use Chat GPT to
help you write your ad copy, there are numerous benefits, such as you can come up with catchy headlines
very, very easily. You don't have to
sit there for hours getting your creative
juices flowing. Just get chat GPT to
do the heavy lifting. Another benefit
of using Chat GPT is that allows you to write persuasive ad descriptions too. You don't just have to
use it for headlines. One of my personal
favorite benefits is that it's way easier to scale your ad copy when you're
using the right prompts. Imagine taking on five
different clients, and for each client you want to test three different ad copies. Well, that means you now
need to come up with 15 different unique
descriptions and headlines that you can use
for all of those campaigns. However, when you're
using Chat GPT, you can scale this much
more, easier and quicker. And lastly, you can
obviously do this all at a fraction
of the time two. So enough with the theory. Now let's head over to chat GPT and I'll show you
the prompts we have. So I'm going to be showing you two different prompts in total. One's going to be for Google ads and the second is going
to be for Facebook ads. Although you can
pretty much tweak these for any other ad platform, whether it be linked in ads, whether it be Twitter
or now rebranded to X. Whether it's X ads, you can use this prompt and
just tweak them to sue. The prompts are
actually quite long, which is why I don't have
them on the Powerpoint slides as we've done
in previous videos. Let me just zoom in a little
bit so you can see this. Now, when it comes to actually
setting up Google ads, there are two different
parts that you need to populate that helps you
craft your ad copy. If you go over to the
Google Ad Support page, you'll see they've
got a little example of what a ad
actually looks like. Again, zooming in so you can see that you've got the main
headline text at the top, which is this part right here. Then you've got a little
description at the bottom. And then you have
the standard part in the middle which says Ad. And the URL which
people will land on once they click your ad. So scroll down to the
actual length limits, you can see for the headlines, we need a max length
of 30 characters. That applies to all
three headlines. And for the description,
we have 90 characters. Again, Description 1.2
are both 90 characters, so our headlines need to be 30 and our descriptions need
to be 90 characters. So the prompts I've created already have all of
that embedded into it. So there's two
different prompts. The first is going to
be for the headline. So here is the prompt details. You are an expert
copywriter with a decade of ads copy experience. You're a native
English speaker and you speak in an
active voice use. In the product
names, descriptions, and benefits listed below. Write ten unique Google
ad headlines that are 30 characters in length,
including ******. The headlines must capture
people's attention and have a heavy focus on the benefits of the products and
not the features. Get creative and incorporate
emotional triggers. And add a title above
all the ad titles. Same potential ad copy. So that's like the
bulk of the prompt. And then what you
need to do below that is adding your
custom variables. So whatever you're
creating ads for, if it's a business that sells, let's say plant pots online, you need to mention
that this business sells plant pots on line. You then want to put
in a description of the business and then list down any benefits
of the products, unique selling points
and things that will help you stand
up from the crowd. And then lastly, you want to put in the keyword that
you are targeting. So this would be more
from an SEO perspective. If you are again
selling plant pots, then what you do is you enter in plant pots at the main keyword. So what I've done is
I've actually already populated this prompt
to give you an example, just to give you more context. So here we are using the
example of home massages. You can see, again, this part
stays pretty much the same. I haven't really tweaked it, but when it comes to
the service offering, we what do we offer at home massages for
London residents? I put in our service
description, Life in London can be
hectic and finding time to take care of yourself
can be a challenge. But just because
you're on a tight schedule or don't
want to head out, doesn't mean you
can't get a relaxing and rejuvenating massage. Thanks to our in home
massage services, you can enjoy a super massage from the comfort of your home. I then listed down all of
the benefits of getting a massage and the
keyword that we are predominantly targeting
is at home massage. Again, if you are running maybe an e commerce business
and you're selling. Product, not a service.
Then you would just tweak all of those
custom variables that I've highlighted up here in yellow to suit your
particular example. So if we head over to chat GPT, you can see I've actually
already inserted that prompt for you just to
help save a bit of time. And if we scroll down,
we can see Chat GBT has come up with these
potential ad copy titles. Relax and Rejuvenate
Home Massages. London's Best at Home Massages. I like this one, London's
stress buster home massages. And what I recommend you do at this stage is take some
of these title sales. I'll just go for number five, stress free massages at home. Go over to a website like Wordcounter.net Again,
don't worry about this. I'll include this in
the resources and just paste it in just to see
how many characters it is. We don't need the
speech marks like so. And as you can see,
it's 28 characters, which is below what we need 30 characters, So
absolutely perfect. Some of the titles
that Chat GPT returns is going to be longer
than 30 just by default. However, just make sure you
call out the mistake and ask it to rewrite if
they are too long. Once you've got all
of your ad headlines sorted and you're
happy with them, you can move over to the
second part of the prompt, which is what we used to
get your ad description. So this is the part that is 90 characters long. So
here's the prompt. Great, now write me ten unique ad descriptions
that I can use. The descriptions must be one to two short sentences naturally throw
from one another. The description should
encourage people to purchase my insert
product or service. And it should sell
customers on the benefits of insert product
or service output. The list of Google
ad descriptions beneath a head in that says ad descriptions and make sure the description is approximately
90 characters in length. If we scroll down to the bottom of the page for the
examples you'll see I've already got an example
here which is all populated based on the
same example of massages. So if we go over to chat GPT, now you'll see I've already
inserted that prompt. Great. Now write me ten unique
descriptions I can use. Again, all generic, all I did is put in the
custom variables which was home massages and I've done it
again in the middle, in this line right here. And you can see Chat GPT has come back with these
Ad descriptions. Again, it's always good to just double check
that these aren't going over the 90 character
limit as we specified. Sometimes chat GBT
does get this wrong, so again, you do want to be
double checking these things. If I take the longest one
and go over to word counter, paste it in, you can
see it's 64 characters, so not over 90, which is good. If you want it to be a little
bit more closer to 90, you can go back and call out the mistake and say,
make it a bit longer. But as you're working
to characters and not individual words, it's going to mean that you
can't use the max token parameter which is going to make the output a
little bit inaccurate, which is why unfortunately
we just make deal with the character
length just like that. You've now come up
with some compelling ad copy that you can use for your Google ad headlines and also your Google ad
descriptions too. And like I said, you
can pretty much tweak these prompts to sue other
ad platforms as well. For example, if you are
running Facebook ads, you'll see this is typically
the layer of a Facebook ad. You have your primary
text at the top, then you have a headline, and then you have
the description. So if you look at
the word count for those specific features
as part of Facebook ads, you'll see for the primary
text it's 125 characters. The headline is 27 characters. Description is also
27 characters. So we're actually running
quite a few Facebook ads for our agency at click slice. It's pretty similar to
our Google ads prompt. However, it's just
tweaked a little bit and refined to ensure it's
Facebook platform specific. So here's the prompt, here's
the custom variables. And again, just like we
did for the Google ads, I've given you an example
based on home massages two. So you can see how
it differs from the Google ads one, and
interestingly enough, when you are asking chat GPT to write you ads for Facebook, it seems to always add in
emojis in its response. This is a chat for
the Facebook ads one. So again, you are an
expert copywriter with a decade of Facebook
ad copy experience. Write ten unique
Facebook ad headlines, 125 characters in length,
incorporate emotional triggers. Add a title. Again, you've
seen all this already, but if you scroll
down and look at the potential ad copy titles, you'll see it's decided to add
in emojis into these ones. So if you're not
a fan of emojis, then feel free just
to respond to chat GPT and say remove the emojis. And it will go ahead and do
that I did in this instance. What I did is just moved on to the next prompt for
the descriptions. And you can see
it came back with some potential headlines
and descriptions. But in this instance,
it only added emojis on the headlines and
not the descriptions which was a little bit odd. And again, these are
actually really short. Our limit is 27
characters or less, and if you take
one of these bliss at home and paste it in, you can see it's literally
of the speech marks, it's literally 16 characters. And whilst you want to be
under the recommended number, which is 27, you don't
want to be too far off it as it's wasted what
we call digital real estate. The more text that you
actually have in your ad, then the more digital
real estate, AKA, the more space is
going to take up, which is going to
increase the chances of you generating more clicks. So if you do feel
like your ad copy is a little bit short, then what you can do is just use the last custom approach, which is what I say
is remove the MGs and make both the headline and
description **** longer, closer to the 27
character limit. And you'll see it will turn
a slightly longer headlines and description you can use. Again, this is already all included in the
Facebook ad prompt. You can see the
optional one right here at the bottom. So
there you have it. You now have these custom
prompts which took me absolutely ages to refine
and get it to this stage. You've got them, so
there's no excuse. Now you can go away and start coming up with
a best ad copy for your business and
your clients and help take their revenues
to new heights. Both of these
prompts for Facebook and for Google ads, of course, will be included as a downloadable resource as
part of the course materials. Thanks for watching.
I hope you loved it, and I'll see you
in the next one.
21. Create An Entire Ebook From Scratch Using ChatGPT: Hello and welcome to the next
video where I'm going to be showing you how you can create
an E book using chat GPT. This one is absolutely insane. I've actually done this myself, as you're about to
find out in a second. And I'm going to show you
all the results I got from it and just how powerful
this strategy really is. So before I show you that, let me just go over the
basics first things first. What is an E book for
those who don't know? An ebook for sure is an electronic book
and it's basically a digital version
of your book that people can read on
the digital devices, such as an ebook reader
or even the smartphones. So you know what an ebook is, you're probably wondering, well, why do I actually need one? What's the value in
having an ebook? Well, having an E
book is really good. There are lots of
different benefits involved with having one, such as they are really
good for when it comes to establishing authority and
expertise in a specific niche. As soon as you have book, you are essentially an author, and not a lot of
people can say that. And it really does
help you distinguish yourself from your
competitors and add that extra layer
of authority and experience to any clients or prospects you
are speaking to. The second benefit of
having your own ebook is it's really great for
building your personal brand. Again, it's all good
having a business, but you also want to be building a personal brand alongside your business as well as what you're going to find is
your personal brand. It's going to help
power your business and take it to the next level. So definitely don't
overlook this part. The third benefit is that
it's absolutely great for lead generation for someone
to get access to your ebook. What they typically have
to do is insert the e mail address in exchange for
getting your ebook. Now, you can charge
for your ebook or you can give
it away for free. I typically give mine away for free because I
want to build up a massive lead
list of people who are interested in the
contents of that ebook. And what that allows me to do is have an e mail list which I can market to in the future
and generate revenue from. The fourth benefit of having your own ebook is
that you can use sections of the ebook as part of your content
marketing strategy. You don't need to brainstorm
or even use chat GPT again to come up with new content for your
social media posts. You can literally take
snippets from your ebook and you've got lots of content
ready to go on demand. The last benefit of having
an ebook is monetization. So as I was saying just
a few seconds ago, you can give away
your ebook for free, which is what I do,
or you can choose to sell your ebook and help
generate some money. However, a pro tip what
I highly recommend you should do is to give away
your ebook for free. And then in your free ebook, have an affiliate link where
if someone signs up or makes a purchase you make
an affiliate commission. That way you're going to
get as many ebook downloads as possible because it's free and you're
going to increase the chances of you
actually making money. So that's the whole theory and the logic behind
creating an ebook. But now what I want to do,
as always do in this course, I want to go above
and beyond and also give you context over
what I'm showing. So this is my personal website called Joshua George.com at UK. And you'll see on the
home page right here, it has a big button to
download and it says, download my free ebook below and follow my proven
step by step process. You click the button and what happens is you get
this ebook pop up. So this is actually linked to a software
called Convertible, which pretty much the back end of the whole ebook process. But essentially what I want to show you in this
video is that I've created this ebook
predominantly using Chat GPT, especially for the
ebook outline. And if I go into my account by convertible, you
can see it right here. You can see that in total, I've had about 840 impressions, which basically means 840 people have seen this little
pop up right here. And out of those 840 people, 83.21% have actually
downloaded the ebook, which in numbers is 699 people. So if I go over
to my subscribers like so you'll see all the e
mails on the left hand side. However, for privacy,
I've blurred these out just so I don't give away
people's e mail address. But you can see the location
where these people are from. This persons from Legos, this person's from Sri Lanka. And you can see when they signed up as well, just three days ago, four days ago, 56
week, one week. So constantly I'm getting
people downloading my ebook, which tells me all
of these people are interested in what
the ebook is about. Which is all about
SEO for beginners. So if I have some SEO
services to sell, I have a massive e mail
list that I can now send my e mails to land
directly in the inbox. They already know who I am
as they've got my trust from the ebook and I can market to these people and
generate some revenue, which is exactly what I'm
already doing, by the way. So hopefully this
gives you an idea of just how powerful
this ebook stuff is. If you create one, you can
build an e mail list and really start to take your
business to the next level. So let me go ahead and show you how we actually do this now. So to create an E book, I have a four part process. The first is you brainstorm
some topic ideas. The second stage is you want to create your ebook outline. And then the third stage
is you want to write your actual first
chapter of the book. And then the first stage is
simply rinse and repeat. It's really that
straightforward. So let's dive into the
first part right now, brainstorming your topic ideas. So the prompt that I use
for this part is chat GPT, could you provide me with ten unique and interesting
ebook topics related to your general
area of interest? Temperature, 0.9 So of course what you'd want
to do is swap out this custom variable and
then put in the area of choice that you want
the ebook to be about. So for the purpose of
this training video, I'm going to go
over back to chat GPT and I'm going to enter
in that first prompt. And I'm going to
go with the topic of interest, sustainable living. So let's create an ebook
about sustainable living. And if you remember from
the previous videos, in regards to prompt parameters
and prompt engineering, I set the temperature to 0.9
which is on the higher side, which means chat GPT is
going to be more creative. So let's go ahead and see
what it comes up with also. So let's come back with these
ideas. Green in your home. Simple steps for an eco
friendly living space. Sustainable travel. Exploring the world
responsibly and ethically. Zero waste kitchen, the
sustainable fashion revolution. Embracing eco friendly style. I do like the sound of this one. Sustainable fashion is actually a really big topic
at the moment. So what I'm going
to do is actually choose this one. And go ahead. As I know there's a lot of buzz and hyper rounds at the moment. So now you've got your title. You want to go ahead and
go to the second prompt? So here's a prompt
that I use, Chat GPT. I'm planning to write an
E book about your topic. So here you're going to insert the title that you just saw
from the previous screen. I need a detailed outline for it with the number of chapters, what each chapter should talk about with key points
under each head in and subheading temperature 0.6 So we're going to lower
the temperature on the outline as we don't want chat GPT to get too wild
and get too creative. The ebook outline is
really important, so lowering this down by not 0.3 it's going to help
keep things in line. So let's go back to chat GPT now and we'll paste in
that second prompt. As you can see, I've
gone with number four, as I just mentioned, the
sustainable fashion revolution. So that custom variable
has been replaced like so once you've gone
ahead and replace your custom variable to
suit your specific ebook, go ahead and enter
that into chat, CPT, And here we have,
it's going to work. It's creating the ebook outline. It's got section by
section and it's also got a breakdown of things
that should be covered, each individual section two. Now what most people do is
we'll just go ahead and say, great chat, GPT, go ahead
and write me the whole book. But what you want to do is
start off slow and start with one chapter first and refine it before you
move on to the next one. Because if you're not happy with the outcome or maybe it's
using the wrong tone, then it's going to be a
much more longer process to correct it and
get it perfect. And of course, make sure you do double check the output as well. And if you do see any sections missing that
you'd like to be included, just go ahead and call
out the mistake and tell chat GPT to go ahead
and include it. So we've got chapter one, the foundations of
sustainable fashion. The rise of conscious consumers, ethical sourcing
and supply chain, fair trade and ethical
labor practices. So this is nice and it all flows and it's definitely
in a logical order. Once you're happy
way of the outline, you can move on to
the third part of the process which is about
writing your first chapter. So here is the
prompt that I use. Let's write chapter one based on your exact outline above. Use headings, Write
in a specified tone. So here you'd specify the tone that you'd
like for your book. Now the tone is going to be subjective depending on
what you are writing. For example, if you're
producing a book on comedy, then you probably want
to avoid a formal tone. So let's go back
to chat GPT now, and we're entering that prompt. Let's write chapter one based on your exact outline above. And I've gone for use a conversational but
scientifical tone. So I think scientifical
is really important as it's all to do with sustainable living and the environment. So having that
scientific terminology and tone to it is really going to help when
it comes to building trust and authority
with the reader. But having that
conversational tone in there as well is really important to make sure
it doesn't just sound like a data research
piece of paper. So let's go ahead and
enter in that prompt. And as you can see, it's
going to work and it's only producing the copy for
the first chapter. We can see what key
point it's highlighting. And it's also given us
a conclusion as well. So now this is where you really need to go through
this paragraph. Read it sentence by sentence and make sure you
are happy with it. Again, if you're not happy, like I said earlier in the
prompt engineering section, call out the mistake and get chat GPT to go ahead
and correct it. It's really important
you do it now. Because if you don't
as you move forward, you're going to have
the same problem in every other chapter. This is a perfect time. Now to mention a note when it comes to
temperature parameters. You will have already
noticed that I use different temperatures
for these prompts. The first prompt use
a temperature of 0.9 then we use it 0.6
and so on and so on. Now please do make
sure that you vary the temperature settings based on the nature of the
section you're working on. And remember, a low
temperature like 0.2 means that AI's response
is going to be more focused and deterministic, sticking closely to the
data it's being trained on. Whereas on the other hand, a high temperature
such as 0.8 is going to be more diverse and more creative in its outputs. So if you're working on
a section which is very data heavy and requires a
lot of factual information, then go with a low temperature. Whereas on the other hand, if you're working on
a creative section and you're generally
just brainstorming, then go with a
higher temperature. Temperature is section specific, then once you are happy with the output of
the first section, you can pretty much rinse
and repeat this for all the other chapters that were initially outlined
in your ebook. Yep, it's really that
straightforward. You can rinse and repeat. You've done the hard work,
you've done the heavy lifting, You've got your prompts,
and you've refined things. And now you can go out there and skill your book creation. This is such a powerful skill
and you've already seen firsthand just how powerful it has been for me and my business. And even just to give
it more context, if he was to go
onto a website like fiver and search for someone
to write an ebook for you. You can see people are
charging 33 pound, 42 pound, 58 pounds, 100 pounds. And if you go into these gigs, they're going to be
even more expensive. Because you can see
this one pound, 100 pounds, is only 2000 words. If you go for the
premium options, 2000 pounds, and that
includes 40,000 words. And you can see
there's actually seven orders in the queue
at the moment. Now I'm not saying anything bad about this
person in general. Melissa, Again, I
don't know her, nothing against her whatsoever. I just want to
highlight that a lot of people are paying a lot
of money for this E book, which you now know how to
create for absolutely free. I've been using the free
version of Chachi Pt. I have been even using the capabilities of
the plus version. So hopefully this just
opens your eyes to a whole another world of
possibilities out there. You can literally pump out
as many E books as you want as long as there's high quality and you're
following the prompt to be said. You could potentially even sell these on these freelancing
platforms too. And if I had to put money on it, I could pretty much guess
that a lot of people here are indeed using Chat
GPT for their outputs. So that brings us to
the end of this one. I hope you enjoyed it and
got tons of value out of it and I look forward to seeing you in the next one.
Thanks for watching.
22. What We're Going To Cover In This Section: Hello and welcome
to this section on chat GPT for students
and professionals. This is a big section, indeed, we're going to be covering
a lot of different things, lots of different use
cases and examples. We're going to start off the section covering
how you can use chat GPT to help you with your presentation
scripting and writing. We'll then be taking
a look at lots of different soft skills you can use when it comes to chat GPT, such as communication skills
that will include verbal, non verbal, and
written communication. So three different
things in one. We're also going to be looking at emotional
intelligence as well. Again, another soft skill
that you can improve if you're using the right
prompts in chat GPT. We're also going to
be taking a look at decision making skills. So exactly how can you make
better decisions based on Chat GPT training you to become
a better decision maker. So you're going to learn all
of that in this section. We're then going to be
moving to the flip side and look at some hard skill
education training. So here I'll be showing
you some prompts you can use to improve your learning
and research skills. I'll then be showing you how you can improve your knowledge. We have different tools
in different software. Again, another hard
skill training video. I'm then going to show you
some different prompts you can use to actually debug
code in real time. And I'll also be showing you
some prompts you can use to create code from
scratch using chat GPT. Again, another hard skill. These are practical things
you're about to learn which are really going to
benefit you on your day to day. Lastly, on the topic of
hard skill training, we're going to be going over
data and visualization. So again, I'll be showing you some prompts you
can use to better visualize your data and get the most out of
third party tools. Once we've covered all the soft and the hard skill knowledge, we'll then be moving over to another lecture where I'm
going to be showing you how you can summarize
long documents very quickly using Chat GPT. I'll be showing you how
to do that with both the free and the premium
version of Chat GPT. And then lastly, I'm
going to show you how you can translate texts in chat GPT. And the process
I'm going to show you is way better than using Google Translate or those generic online
translation websites. So there's a lot to go over. It just about fits
on the screen. So strap yourself in, grab a drink, and
grab some popcorn. And this is going to
be an awesome section. I can't wait for it. And I'll
see you in the first one.
23. Presentation Scripting & Writing With Chat GPT: Hello and welcome back. In this one we're going
to take a deep dive into presentation scripting and
writing using Chat GPT. This one's going to be an
absolute game changer, especially for all
of you students out there and really and truly just anyone in general who's looking to
create a presentation. So we all know the
process of creating and engaging an informative
presentation is not fun whatsoever. It involves a lot of
time and a lot of work, hours and hours of research to figure out what
should you actually create your presentation
about once you decided that, you then need to go ahead
and brainstorm ideas. And then once you
finally spend all of those hours and you
settled on one idea, then need to spend
time structuring your content and crafting
your presentation outline. And then of course,
you need to spend even more time writing the actual script for
your presentation. There's a lot of
processes involved in a presentation creation
and it's not fun. And if you're like most people or like the dog on
the left hand side, you're going to lose a lot of interest and struggle to get it done quickly as
you're going to end up procrastinating a lot. Which let's admit
we're all human. Happens to all of
us. However, what I'm going to show you
is how you can use chat GPT to do a lot of the heavy lifting and
expedite the whole process. So let's not waste any time. And I'll show you how we
typically approach this. So I approached this with
my five part process, which basically breaks down the whole process into
five different stages. The first stage is a
prompt which allows you to make the
brainstorming a lot easier. Once you finish
the brainstorming and you've got a list of potential ideas you can create
your presentation about. We then move on to
the next stage, which is all about creating
your presentation outline. Again, I'll be
showing you a prompt you can use for this part. Three involves creating a
compelling introduction, super, super important. So many people overlook this
part of a presentation. And if you don't
hook the readers or the listeners
from the get go, you're really going to
struggle to maintain that engagement and get people fully invested in
what you're presenting. The fourth part of the process is all about visual guidance. I'm actually going to show you two different prompts
you can use for this. This just really helps you bring your presentations to life. And finally, the fifth part of the process is all about
creating a powerful conclusion. All right, let's get
to the good stuff now. And I'll show you a prompt you can use for the first part, which is all about
brainstorming. So this is the prompt
that I've put together. I've tested so many
different prompts, and this one just
seems to work so well. It says Chat GPT. I'm working on a presentation
about insert your topic. Can you help me brainstorm
some key points and ideas to include temperature
0.8 So as you can see, we've got a high temperature
for this initial prompt. As you want chat GBT
to be more creative and come up with lots of
potential ideas we can use. If you set the
temperature to something lower such as 0.1 the outputs you're going to get
are going to be pretty bland and straightforward
and it's going to be exactly the same outputs that
it would give to someone else entering this prompt
without the custom parameter. So let's actually
head over to chat GPT and I'll show
you this in action. So I'll be using the basic
version of chat GPT. I'm going to pace in this
prompt like so chat GBT, I'm working on a presentation
about space exploration. That's the example
we're going to be using for the purpose
of this training video. Again, I've got
temperature set to 0.8 Let's go ahead and enter that
and see what chat GPT says. Just like that,
we've got a list of potential topics we can use. So it's done all
the heavy lifting. We haven't spent hours sitting down with our piece
of pen and paper, brainstorming what we can
create our presentation about. You can see the first one it says it's a historical overview. That's okay, but it's
a little bit bland. Advancements in technology,
space agencies and missions, search for terrestrial life, quite awesome, commercial
space and exploration. Space travel challenges,
future exploration goals. And you can see there's lots of different topics here, right? It's very versatile and it's
actually very creative. Space, tourism and education, ethical and environmental
considerations. And the reason why we're getting such a varied response
is because we set the temperature to 0.8 That is the key part
of this prompt. So once you've finished
prompt number one, you can move on to
the second part of the process which is creating
your presentation outline. So again, here's the
custom prompt that I use. Again, don't worry about
trying to screenshot this. I'm going to include
all of these prompts as a downloadable resource
as part of this course. This prompt says Chat GPT. I'm working on a presentation about Insert your topic title. So this would be the
title that Chat GBT has just returned to you
in the previous prompt. Can you provide me with a
clear outline that includes the main sections and key
points for each section? Temperature, 0.7 So for this one we've lowered
the temperature by 0.1 And the reason
for this is we want it to be a bit
more predictable and have less creativity. As the structure or outline of representation is
really key to make sure it aligned and
makes sense and follows the structure
in a logical order. If you set a
temperature too high, what you're going
to find is your outline is going to be all over the place and it's not going
to follow a clear structure. So let's go back into chat GBT and we'll enter
in the second prompt. So I've already filled in
the custom variable and I've said we're going to go for
commercial space exploration, which I think was number
five from the list, temperature 0.7 Scroll back down and enter in
the second prompt. And as you can see, chat
BT is getting to work. And it's creating
that outline for us. I'm literally just
talking right now. And it's doing all
the heavy lifting, compiling all the
information together. And just like that,
it's now done. And if you scroll up and have a look at what
it's put together, we can see we've got
an introduction, we've got the evolution. Then we've got major
players in the industry. Again, it makes sense. The
evolution of commercial space. Who are the big players? The technology innovations,
achievements and milestones re usability
and cost reduction. So this all makes
sense. It's coming in a logical order and it's because we lowered that temperature
parameter set in. And if you actually
look at this outline, it's actually a really good
outline, very detailed. For example, under major
players in the industry introduce prominent
companies involved in the commercial
space exploration, including Spacex Blue
Origin Bone and others. It even lists out the
major players and it gives you a good heads up of what you should
be talking about, describe the key achievements, contributions, and
goals in the field. You can even tell Chat GBT to expand on this when you
start writing the copy. However, this is more
than enough for now. What most people
do is say, okay, great, go ahead and write
the whole thing for me. However, what we want
to do is make sure our introduction is
really captivating. As like I said earlier, this really sets the
stage for success. You want to hook
your audience in as soon as possible
from the start. And this is exactly where our third prompt
comes into play, which is crafting a
compelling introduction. The prompt I use for this part
is pretty straightforward and we are going to be lowering the temperature by 0.1 Again, here's the prompt chat, GPT. Help me write and engage in introduction for
my presentation. Based on the exact outline
you provided above, I want to captivate the
audience right from the start. Exclamation mark temperature 0.6 So yep, it's come down by one. Now this might look
a little bit basic, but do not underestimate this. Let's go over to chat GPT and I'll show you
just how powerful this prompt is and exactly
what chat GPT returns. So ladies and gentlemen, esteemed colleagues and curious
minds like whenever you heard chat GPT speak like that from the get
go, you haven't. And it's because we've
added these prompts and we've added these custom
temperature settings. Again, if you don't
know where any of these custom temperature
settings are, I strongly recommend you
go back to the start of the course as I cover this in an immense amount of detail. But hopefully you
can see already. This is way more creative and it's a lot more
captivating as well. Imagine a world where the
sky is no longer the limit, where entrepreneurs and
visionaries have joined the ranks of astronauts
and cosmonauts, propelling us into an era
of boundless possibility. In this captivating
presentation, it even said the
word captivating, which is quite awesome. It's actually saying what
we wanted to do as well. Say a really nice
output from Chat GPT. Okay, I'm not going to bore
you reading the whole thing. I want to keep this
course short and concise and give it as
much value as possible. So that's it for
the third prompt. Just a side note, which I
want to mention as well. You can also apply
the same logic for all of the remaining slides. So instead of just saying write me and engage
in introduction, you can replace the
word introduction and say anything else from
the outline it provided. So if you go up and
look at the outline, you can say, hey chat, GPT, write me and engage in section for achievements
and milestones. You cat it section by
section, rinse and repeat, and make this
presentation really, really detailed
as the same logic applies to every section. So once you've got your amazing introduction and
you're happy with it, you can move on to the
fourth part of the process, which is going to help you add a visual impact to
your presentations. So this is a really good prompt. Again, it's a two part prompt. The first prompt says this. It says chat GPT. I'm preparing a presentation
on insert your topic title. Can you suggest some
eye catching visuals or multimedia elements that would enhance my slides temperature? 0.7 So let's go and
put this into action. So here's the custom
prompt again. I'm using the same example of commercial space exploration. Go ahead and entering
that prompt. And as you can
see, it's given us some visual ideas of images we can use in our presentation
space tourism concept. We can show a concept of
art or illustrations of futuristic space
tourism vehicles and experiences to captivate
the audience's imagination. For number seven, it's even
telling us to use CGI, which for those who are unaware, stands for computer
generated imagery. So it's telling us to basically create these animations or simulations to illustrate what
we are trying to say here. So again, really detailed, It gives you lots of
really cool ideas. Now of course, you
don't have to follow every single recommendation
that chat GPT says, but it gets the
ball rolling and it gives you a good idea of what you can include on
your presentations and avoids that fatigue. And again, you're wasting
hours just thinking what is a good image to show on this
specific presentation slide. It takes all the
heavy lifting out of your brain and
does it for you. And if you want Chat GBT
to get even more creative, what you can do is increase
that temperature from 0.7 and up it to 0.9 that's more
higher, That's more aggressive. But don't be surprised
if it starts telling you to get your pen and paper out and draw something and then flick through
on your note pad. The higher you
increase that setting, the more work you're most
likely going to have to do. But it's going to help your
presentation stand out and separate your
presentation from the others. Once you're happy with
the imagery suggestions, you can move on to the fifth, the final part of the process which is generating
your conclusion. So here's the prompt
that I use for this. Now help me write a
memorable conclusion from my presentation on
insert your topic title. Again, I want to leave a lasting impression
on my audience. Exclamation mark
temperature, or going for 0.6 So I've tested it again. Lots of different
temperature settings for this conclusion prompt and 0.6 just seems to work so well. And telling chat GBT that we want it to be
memorable and leave a lasting impression is the other two key things which make this
prompt so powerful. So let me go and show you how it works and put it
into action, again, using our same example as above of commercial
space exploration. And if you see, it's
already getting to work. And as we draw the
final curtain on our journey through the cosmos of commercial space exploration, let us reflect on the
trial blazing path we've traversed and boundless
frontiers that beckon us forward in the echoes of rocket engines and the glow of celestial bodies like this, pretty much sounds like
something out of the movies. A really awesome
conclusion and no doubt your audience is not going
to forget it anytime soon. And just as I said above, it's the same logic applies. You can ask chat GBT to do this, not just for your conclusion
or your introduction, but you can ask
chat GBT to do this for every section listed
in the outline above. The key to making your
presentation unique and not seeming like
someone else's presentation who also used chat GPT is
doing it step by step and changing the custom
temperature settings to make sure you're
getting unique outputs. That is the secret and
that is a success. If you do those things, most
people won't even know. You use chat GBT to
create your presentation. And that brings us to
the end of this one. I hope you enjoyed it and
got tons of value out of it, and I look forward to seeing you in the next one.
Thanks for watching.
24. Improving Your Soft Skill With ChatGPT - Communication: In this session, we're
going to be diving headfirst into the
fascinating world of soft skills education with our amazing little
helper chat, GPT. So get ready to level up your soft skills game
like never before. Before we get into it, let's firstly clarify exactly
what are soft skills? Soft skills are often related to interpersonal or
people skills and are basically a way of saying non technical skills that relate to how you work and
interact with others. And basically, there
are a combination of various abilities such
as communication skills, problem solving skills,
emotional intelligence, leadership skills, adaptability
skills, and many more. Unlike hard skills
which are more specific to certain jobs and can
be measured and tested, soft skills are more
tangible and subjective. And soft skill education is the process of teaching
and learning these skills. While on the other hand, hard skills can often
be learned through formal education or like I mentioned, specific
job training. Soft skills are more complex to develop
and you can't really learn them through
training as they require a more diverse approach. That includes
experimental learning, self reflection, and
ongoing feedback. This is why it works so
well when using Chachi Pt. So let's look at some
examples of soft skills. So we can have communication
skills like we just covered. However, there's different
types of communication. You can have verbal
communication, you can have non verbal, or you can even have recent
communication skills too. All of these come
under the umbrella of communication skills, which is a soft skill. Another example of soft skills could be emotional intelligence. Some example subcategories
could be self awareness, it could be self management, it could be social awareness, or you could even have
relationship management too. These are all emotional
intelligence skills. Decision making skills are also classified as a soft skill. Subcategories of decision making would be adaptability
and flexibility. Knowing how to adapt and respond
to different situations. It's a soft skill that is
really powerful to have. Another example would be
leadership and teamwork skills. Again, all comes down to
making the right decisions. And lastly, another example of decision making is going
to be time managing. Deciding how to manage a time, it is a really important skill. And again, you
don't really learn this from formal training, which is why it's
classified as a soft skill. So what we're going to do is we're going to
look at how we can use Chat GPT to improve
all of these soft skills. And I'm going to
give you multiple examples for each scenario. Two, so to make sure you're digesting what
you're learning in this course and
you're overwhelmed. What I'm going to do
is I'm going to break this down into three
different videos. We're going to have