Transcripts
1. WELCOME!: Today, print on
demand has grown into the most direct path for Us
artists to monetize our art. Sounds simple, right?
Well, actually it can be really confusing. There are 1 million
different print on demand companies with new
ones popping up every day. They all have their own focus, their own standards, their
own ways of doing things, and their own target customer. The industry is constantly changing and there's no roadmap. Basically, we're
playing darts with the blindfold on and trying
to hit the bull's eye. That is not a strategy. A better strategy, we need to understand
what's out there in an organized way so
that we can make informed decisions that are in sync with the
way that we work best. I created the print on demand primer for
artists to help artists like you navigate the wild jungle of print
on demand companies. So you can get clarity
on what's out there. And then confidently
choose the best print on demand company that fits
in with your business. My name is Kathy and I'm an independent artist
just like you. I've been using print on demand for 15 years in my business. I currently use
print on demand in both my retail shop as well as to fulfill wholesale orders. I've identified
five specific types of print on demand companies. When you learn about print
on demand companies by type, you'll have a better
understanding of their business model
and ultimately whether it's a good
fit for you or not. We'll break down each type
and how they operate. We'll go over their specialties, their pros and their
limitations, their cons. Once you have that knowledge, you can use it to
your advantage. I'll also share a couple of real life examples to
put a name to a face. If you've ever
wondered what an API is, we'll get into that too. You'll understand
what they do and why it's important for us to
understand the role they play, because it can directly
affect our bottom line. By the time we get to
our class project, you will be primed to take
it to the next level. Really hone in on which type
is the best fit for you. This class will help you
get the lay of the land and we'll help you get
clear on which type of print on demand company
will be the best fit for you and your amazing
creative business. I'm so glad you're here, so let's do that.
2. CLASS OVERVIEW : Hey there, welcome
to my video today, my name is Cathy and I am super excited to bring you this class, the POD primer for artists. In this class, you will
learn what type of print on-demand provider will work
best for your unique needs. Let's get started. As independent artists, we all have so many options available to us
in terms of print on-demand companies and in terms of how we
sell the products, here are some of those options that we want to
consider that are based on our own
personal preferences. The delivery system. What I mean by this is, where are you going to sell? Where do you intend
to sell your art? What type of shop is it
going to be your own shop, like a Shopify store? Is it going to be an existing
marketplace like Redbubble or is it going to be your
own independent shop within a known in the
marketplace such as Etsy. Each of these options
have their own set of pros and cons,
features and options. And what you decide on is going to depend on your
personal needs. Customer experience, how involved or not
involved do you want to be in the overall customer
experience where you decide to sell will dictate
this creative control. How much creative control do you want or don't want to have over the product printing
options and over the design placement
on the product format. For instance, some
online design tools allow you to print on
more surface area. Some offer less. Some online design
tools don't offer much customization
in terms of how the art is placed
on the product. And then with some you
upload your designs, select the products, and your art gets
placed automatically. Or there's some
control but not a lot. How much do you care? And driving, sales and traffic? How responsible do
you want to be? Or alternately, how much
help do you want or need in driving customers to your
store and by extension, sales. Print on demand goals, what accompany offers versus what's most important to you. The answers for you
are going to depend on your needs versus
what's available. And we're all different. This is not an exact science and no one can tell you
what's gonna be right for you only you can
figure that out for yourself. It will involve some deep
thought on your part and ultimately it will always
come with some compromise. That's okay, That's life. Nothing is for everybody. Once you are armed with
the knowledge of what you want versus what the
different companies offer. You can make your selection
or selections and create a delightful recipe all your own to build your print
on-demand business on. The goal is to find a partner or partners whose benefits
can line up most closely with what is most
important to you and who has limitations or things
that you can live with. In this lesson, we went over four fundamental
questions you want to ask yourself and consider
thoroughly when deciding on which print on-demand
companies to work with. Then we talked about how compromises going
to happen because not all print
on-demand companies are going to be
everything for everybody. But how this is an
opportunity for us to be strategic and choosing
the companies to work with next step API. What is an API? How does accompanies choice to have that functionality
available or not? Tell us something
important about them. Then when we get into
the types of print on-demand companies
will look at how this detail can influence
who we decided to work with depending on the
goals of our business. Let's go.
3. API + WHY: Now before we go into the types, we have to learn what an API is, because the term API is important
and it's gonna come up. So let's go through
that together. Api stands for application
programming interface. It's a piece of programming that allows independent
servers to talk to each other and perform tasks without leaving a given
website, stay with me. Here's what API means
for our purposes, it is a way to connect
your online shop, Etsy Shopify, WooCommerce,
etcetera, etcetera, to the print on-demand companies
product ordering system. So that all of the steps
involved in a customer's order, or many of the
steps is automated, it minimizes the
shopkeepers involvement in the task of receiving the order in their
own shop and then having to go into
the print on-demand companies website and manually order product themselves through that companies ordering system. Note that I said
minimizes, not eradicates. That's because you're still
going to have to manage your listings and make
some manual changes, updates and revisions
here and there. Alright, let's shift gears
a bit now and talk about API integrations when you go to a print on demand website. In the example I've shown here, It's prideful and you
see the page that says something like API integration. And then it shows all the
integrations that they have. That means that they built out API programming
themselves specifically to allow their customers
to automate ordering their products through the connected shops
and marketplaces, Etsy, Shopify, WooCommerce, etc. So the print on demand company has to
create their own API, putting their resources
into building out the API, and then get it approved by the shop platforms such
as Shopify or Etsy, so that the sellers on the
shop sites can more easily use their service
instead of having to manually put orders
in the API or setup, it automatically
flows orders through. I mentioned this because some print on-demand
companies put their resources into building
APIs for the shop sites. And some don't. Maybe it's just not on
their list of priorities. Why is this? Some print on-demand companies
are really focused on US independent
sellers and they're focused on grabbing
that business. But then there are
other companies that primarily serve a
different type of customer in maybe they serve some of the other print
on-demand companies. So that is why some print
on demand companies make building an API a priority for their business
and some do not, okay, or your eyes glazing over. Yet. In this lesson, we learned
what an API is and we talked about why some companies put their resources into
them and why some don't. In the upcoming lessons, API is going to come up again
and again as we discussed the implications of using companies with APIs
or without them. The pros and cons of each. Let's get going on the
types of POD companies, starting with a brief intro to all types in the next
video, Let's go.
4. TYPES INTRO: Okay, the five types of prints on-demand
companies, Woohoo, I have divided the
print on-demand companies into five types that I have found print on demand companies by
enlarge, fit into. For each of the types. We're gonna talk about, what communities each surfs, the benefits of each, and the limitations of each
in no particular order. Type one is the single source, Type II, the marketplace site, type II integrated POD type for the integrated aggregator and type five, the fashion brand. One company can fit into
more than one type, so there is some overlap. So before we get into this, I just want to make
a statement about the fact that
information can change. And we're living in
a time when things shift around quite a bit
with recent world events, businesses can be in the position to need
to make changes. A print on-demand companies
target market can shift, or the manner in which they fulfill their
products can shift. We've seen a lot
of those shifts in the very recent past for
print on-demand companies. There has been and
continues to be products sourcing
issues, shipping costs, changes, package delivery
and consistencies, and far more than that. So the information provided here could change at any time
given the fact that there will always be future new
developments in the print on-demand industry right now
that that's out of the way. Let's do this first step,
single-source. Let's go.
5. TYPE 1: SINGLE SOURCE: Type one, single-source, single-source print
on-demand companies do all production and
fulfillment in their own facilities and
with their own staff. Single-source companies do not outsource jobs to other print on-demand companies
for the purposes of this entire presentation, when I say single-source, it means that company is the only source of the
printing and fulfillment. That doesn't mean that
it's printing and fulfillment only out
of one location. There are print
on-demand companies that fulfill from a few locations. However, there's
still single-source because it's always
the one company, but they might have a few different
production facilities. Single-source has seen some
change and the past couple of years since the pandemic
now we have type one, which is almost single-source, but it's going under the same
umbrella as single-source. The almost single-source
is accompany that began as a single source
company primarily, it is still single-source, however, it has revised
its business a bit to include some outsourcing
when necessary. I'll get into the
differences a little bit more in this lesson. So just hang tight also
for each of the types, I'll still mention whether
or not that type is single-source or not
Because types can overlap. So it does beer pointing out for each type and also
whether or not the print on demand company has API integrations
available or not. There are some single-source
companies that serve smaller companies like us
in the artists, however, there seems to be a
larger percentage of single-source
companies who are primarily invested in
serving larger customers. I'm talking about
big brands as well as other large print
on-demand companies. This type of
single-source company, the one I'm referring to as
the one a type tend to be less focused on serving the tiny indie artists
customers like us. This is why one, a single-source
companies don't have an API to connect to your
Etsy or Shopify store. That's a big expense for these companies to invest
in and to maintain when accompany like this
is not focused on US small companies who need an API to connect to our store. They're also not investing
tons of resources into building out online tools for those types of
customers like us. Therefore, they're also
not tasked with having to absorb that investment through the cost of their products. So if you can find
work with and build a good relationship
with A1A type of single-source
company that is not as invested in the smaller
indie customers like us. And you're willing to work
within the limitations of that type of company and do
some of the work yourself. You can usually get a
better price per product, sometimes a much better
price per product. The trade-off is you'll
be doing more work. However, the benefits
can be well-worth it, it can also open up other
avenues of sales for you. For instance, I use a print
on demand single-source one, a type company to
wholesale my line of mugs. As of this recording, my mug line is carried in over 250 US retail
independent stores. That would not be possible
for me to do with print on demand if I did not use my one, a single-source print
on demand company. As an aside, there are
single-source companies who do also serve indie artists
and have that API. They seem to be few, but they are there like
printed meant for one. I have confirmed with
printed meant that they are a 100% single-source company
as of this recording, full is another one of those
single-source companies that also serve indie
companies like us, however, they're actually one of the almost single-source
type-1 companies because they do occasionally
outsource their jobs. This seems to be as a result
of the pandemic landscape. Here's a little tip. You can turn off this
outsourcing preference and your principal
dashboard if you wish, there's a button you
can turn on or off. I'm not gonna go into how to
do that today in this video, but if you'd like details, just asked me in
the discussion area and I will be happy to reply, even though a single source
and almost single-source are for the purposes of this class lumped into the same category. This slight difference between them is one you'll
need to take into consideration depending
on how you plan to integrate your print on demand partner into
your business. The single source type is
a bit challenging to peg. There's two types that are
a little bit of posing, but for the purposes
of this lesson, I'm more focused on the
one, a single-source. Alright, let's get into
single-source, shall we? The most obvious reason to seek out this type of
company to work with is because the pricing for some product formats can be
substantially less expensive than the prices of the same
product formats through other print on demand
companies, in-house production. Some print on-demand
companies use third-party companies to
fulfill some of their orders, like we talked about the single-source
company of the one. A variety I'm talking
about are often the ones that the other
companies farm out. Some of their orders to all of their own production is
all kept under one roof. That adds another level of
confidence in them for us. Knowing that all product
is overseen and printed in one facility,
on-site communication, due to the fact that these
places are all in-house production and all
consolidated under one roof, you can usually obtain a contact who physically
works at the facility. This can be a rarity in the world of print
on-demand and there are benefits to having your
contact beyond site less layers of
communication to go through in order
to catch an issue, a more direct line of
communication can lead to more direct problem-solving
should an issue arise, the cons were not their
primary customer. We independent
artists, sellers are not really their main customer. So they're not usually
actively focused on improving their online tools to enhance our particular type of business, such as optimizing their design online tool or even having
one available at all. The integrations
they do have could be buggy and require
some workarounds. If they don't have an
online design tool, you will have to
communicate with them to work out a
system of getting your art to them for printing on the product format
of your choice. And obviously, there's a lot
of trust involved with that. If there's no online design
tool, lack of features, they're not entirely focused on adding other new features
or resources to help enhance their offerings for this specific needs of an
independent artists business, I'm talking about options
from branding packings, new product formats to affiliate programs for
users, statistics for users, and marketing
resources for users, US being the user,
branding for instance, some single-source companies
will not add branding and other packaging
details for customers who do not meet a
certain sales figure. This is why these companies, it will serve really
large companies and yes, all that stuff is
going to be branded. But for a little person, for a little business like
me or like you, not so much. This doesn't mean that you
can't use them effectively. It just means that
there could be some compromise involved for the benefits of
working with them. Why use this type of company? You can make more
money depending on the product
format you select. Their product costs
are generally lowered. Again, they aren't as focused
on our type of business. There are ways you can use this to your advantage if you can get creative and accept some
of those compromises. But it can also be more
work on your part. It's more hands on. It's more manual if
you're the type of person who likes to
have more control. So for some this is going to be a benefit for
others, not so much. It all comes down to what
is most important to you. Working with accompany like
this demands that you have a very direct and open line
of communication with them. This can make up for a lot
of other lacking options. It takes time, trust, and experience working
together to build that. So keep your eye on
the big picture. Your mission should you
choose to accept it. If you can find a way to fill in the gaps
with your customers where this type of
company lacks in catering to your
particular needs, it is possible to make it work. This type of company is the most lucrative
path I have found for earning income
with print on demand. In this lesson, we talked
about the difference between single-source type
one and type one b's. We discussed the pros, the cons, and the y's. You would want to
use a single source. And how to use single-source
one A's to your advantage. Next step, the retail
marketplace site.
6. TYPE 2: THE MARKETPLACE SITE: Welcome to type to the
retail marketplace. Say, these companies host your product listings on their
marketplace which features shops within that
feature hundreds or even thousands of other
artists shops just like yours. Is it single-source? Know they use third-party print on-demand companies to
fulfill their orders. Do they have API integration? No, they do not use cell on
their marketplace site only. You don't have the
option to sell the product on your own website. The pros that they
offer you relatively quick to set up,
easy to maintain. Yea, the marketplace does marketing and advertising to
drive traffic to their site. Benefits of a lot of
potential traffic because so many visitors
shop on their site and they may find
your products there. Or the Marketplace site
might feature your products. You never know. The cons. In my experience, marketplace sites in general
are less reliable than other types of print
on-demand companies at seller communication
in the past, I've had a marketplace site fail at safeguarding my art and then show a lack of transparency and communication
surrounding this. This was just one artist's
experience, my own. And your mileage may vary. It can be challenging
for the artist to make a consistent
profit due to the base product
costs being so high and the smaller profit
cut for sellers. These marketplace sites
price their products a little differently than other
print on demand companies. In the case of the
marketplace site, they're lumping in a bunch
of other services they provide into the base
price of the product. For instance, they also host your shop in
the marketplace, and they also promote the main marketplace which
your products will be found on you will
benefit from this should bring more customers to your shop on their
marketplace site. They also do
promotions and sales, which you can then pass
on to your customers. So it can be challenging to
make a profit unless you're making consistent sales
there and enough of them. And also setting your
profit margin to be high enough so that you
can make a decent profit. Lack of branding options. I cannot speak for all of
these marketplace sites, but in my own experience, both as a seller
and as a shopper. They don't offer branding
to the artist seller. So why should you use
this type of company? If you want someone else
to handle everything, this is a solution for you. Your mission should you
choose to accept it? Makes sure to read
the fine print regarding their terms of use. In this lesson, we
learned the pros, the cons, and the whys
of the marketplace site. Next up, integrated POD.
7. TYPE 3: INTEGRATED P.O.D.: Type II, the integrated
print on demand company. These companies allow you to design the products
and then sell them on your own platform
or on a site that you manage your own
shop on such as Etsy, this print on demand company
hosts no retail marketplace. They exist as a non retail
business to help you sell there now your
products at retail, single-source or
almost single-source? Yes. Api integration? Yes. The pros are they do just
about everything for you from printing the products
you packing and shipping it. Usually you're able to add additional branding to the product principle,
for instance, allows you for up charge
to print your logo on the t's inside the color
or outside the back color. Printf allows you to add a logo to their outer
packaging at no charge. And printed meant as
well allows this. They have helpful
resources for sellers. They often have a lot
of great resources from mockups that are
actually nice and usable to really
helpful contents such as a blog or a YouTube
channel or both. Their online design tools are more accurate than
some of the others. You can tell they put a
lot of resources behind their online design tool
because we are their business, they also have good options
for potential package wins. Print full offers
additional branding on your t-shirt
for an up charge, printed mint offers a
premium packaging option for an additional charge. And both print, TFL
and printed meant offer branding on your
packing materials. They really cater
to us and it shows cons price-wise there
on the higher spectrum. This type of print
on demand company does have pricing
that seems to be on the higher end compared to some of the other print
on-demand companies. They do provide some
key additional value to us for that
higher price point, it's really a matter
of what you value. And if you are willing to pay that premium for that additional
value that they offer, It's going to be a matter
of personal preference. Finally, why use this type
of company easy to use? They do some things
really great and often have very responsive
and helpful customer service. They are typically
very reliable. Your mission should you
choose to accept it, make sure you understand
they're damaged and return policies and
can work with them. For instance,
principal will accept returns for t printing
irregularities. However, if your
customer ordered the wrong size or the color of the T-shirt in person does not match what it looks
like on their screen. Eventful will not take that
return and refund you. And at that point you
have to figure out how you're going to handle
that situation on your own. In this lesson, we
learned the pros, the cons, and the whys
of the integrated POD. Next up, the integrated
aggregator POD.
8. TYPE 4: INTEGRATED AGGREGATOR: Type for the
integrated aggregator, these companies are
also integrated print on demands in the way that they print and fulfill for your own retail shop
using API integration. However, instead of owning their own production facilities,
they are connectors. They work in partnership with many print on-demand
companies offering a one-stop shopping solution
by offering the products and services of several
print on-demand companies all in one place. Single-source know they use third-party print
on-demand companies to fulfill their orders. Api integration? Yes, pros. The one-stop shopping factor is the biggest selling point of working with the
integrated aggregator. Another pro, you sometimes
get the option to select the third-party print on demand company for
a given product. Print defy allows you to choose, Gooten chooses for you. The cons, they're not
ideal for wholesale, which is probably pretty
obvious, quality control. The more sources you use, the more there is to manage. Adding a middleman layer to your customer orders is a
less direct approach and communication between
any combination of involved parties could
potentially complicate things. So depending on the level of communication between the
integrated aggregators support person and
the end print on demand company that is printing
and shipping your goods. And if there are any complications
with your order that you need to address after
you've submitted in order. But while it's in their care, some things could potentially
get lost in translation. So yes, maintaining
consistent quality across all of your sources could
potentially be an obstacle, just a sidebar here. I do want to just
state the obvious. It may or may not be
a problem for you, but as your products are printed and we'll shift
through third parties, that means that one customer
will potentially receive several separate packages
if their entire order was not fulfilled to the
same third-party print on demand company. The last point under cons is
that printed file charges a monthly fee to gain access to a higher tier of services. With that subscription, you get a discount on products as well. This is not really a con per se. What they offer for that additional charge might
be worth it to the seller, but it's just something to note. So why would you use an
integrated aggregator? You want one-stop
shopping with lots of different companies in
different product options. In this lesson, we
learned the pros, the cons, and the whys of
the integrated aggregator. Next step, the fashion brand. Let's go.
9. TYPE 5: THE FASHION BRAND: Type five, the fashion brand, this type of print on demand
company is focused on serving sellers who have a fashion brand or
wish to build one. There's services, options, and add-ons are highly geared to the very specific needs of a fashion brand,
full disclosure. Despite having done plenty
of research on them, I have the least amount
of knowledge about the inner workings of a fashion brand print
on demand company. This lesson will reflect this. I'm sharing what I know, but I'm also sharing what
I don't know so that you can take that information with you into your own research. Should you wish to
look deeper into the specialized type of
print on-demand partner, single-source or
almost single-source? The answer is sometimes it
depends on the company. For instance, on huge POD
is About Us page they say, we have established
a network with a wide range of
professional manufacturers. We choose the best of
them as our suppliers to provide you with
qualified, reliable items. This tells me that they have a network of
manufacturing partners. And from this information, I can reason that
these partners are not apart of the huge
POD company itself. On kin customs website, they state that they're
manufacturing centers are in Qingdao, China. Then they also clearly
state that they own and operate each
factory that they use. So Qin custom is
single-source, huge POD. I can't be sure. It's gonna be a
case-by-case basis, but it's my opinion that if
a company is single-source, that is a big selling point. It's a point of pride and it's something they will probably want to shout from the rooftops. And I do believe
that they will put that very visibly
on their website. So the bottom line is, we have to do our own research, read all of the fine print
on the websites to get the best overall picture of these companies are
where they're located, who they serve, how they serve, and how they operate. Api integration of all the
fashion brand POD is I looked into every one of
them at minimum has a Shopify integration app. So that's a benchmark
for us to look at. I don't know what Shopify is, approval processes for
print on-demand partners, APIs that they build out. But I do think that Shopify does have some baseline
standards for usability, quality, and bugging us. So hopefully any Shopify
API integrations that any of these
partners have with Shopify will work pretty decent. I check reviews on any Shopify
App you're interested in using before making a commitment to that print on-demand partner. Just to do some of
your own research before you jump on board with any fashion brand or with any print
on-demand partner. Please keep in mind that the pros and cons
that I'm listing for fashion brands are based on my experience with print
on demand in general, but are not based
on my experience with any print on-demand
fashion brands. And one more thing you'll see in here examples extensively mentioning to specific
fashion brand print on-demand companies
in this lesson, That's kin custom and huge POD. I already mentioned
them before and I will continue to use
them as examples. The reason why is
because the other ones that I've looked into
simply weren't up to the same standards as these two Qin custom and
huge POD in my opinion, through my research at the
time of this recording, the most well-oiled
machine fashion brand print on demands that
I've discovered thus far, I fully expect to see this type of company grow more and more. I think these two are kind of leading the
charge at the moment. That said, let's go on
to the pros and cons. There are many print on-demand companies that
specialize in t-shirts, but fashion brand
print on-demand companies have some
distinct differences from other print on
demand companies that have extensive apparel, but aren't fashion
brands specific pros. You get fashioned specific
branding options. The branding options
that are offered are unique to the fashion market. For instance, can custom offers branding sets
for an up charge? The branding and packaging you
will see in these sets are specific to the type of product format
they're ordered for. For instance, shoes have their own branding set
of the finishes included in each set are on par with industry standard retail
packaging for those products. Design options,
There's an emphasis on design options that are
specific to apparel, like Oliver printing on an extensive range
of apparel formats. Some companies even own design and pattern
libraries where you can select a pattern or design and use that legally
on your products. I don't know any indie artists that would want to
use this feature, but I'm just here to report. In general, you can expect a better variety to choose from. Particular product
format, for instance, huge POD, has over
20 different types of dresses to choose from. Wholesale, offering wholesale
to their customers. Us is often built into the business model with fashion brand print
on-demand companies, quantity discounts
are offered plus the aforementioned branding
options available. There's an emphasis on ethics
and environmental concerns. Ethical and environmental
interests are more visibly emphasized with
fashion brand POD. Some state the specific responsibilities they
take on their website, such as here on Ken
customs website, they have an entire page devoted to ethics and integrity and
environmental concerns. The cons, because I haven't
used any of these companies. I can't say for
certain what some of the cons for a fashion
brand POD are. I can use my experience overall POD to make my best guesses. So that is what I will do today. Potentially long ship timelines, both of the companies
that I was able to study and use extensively
for this lesson, can custom and huge POD both shipped from China
depending on where your company is
manufacturing site is located and where your shipments
are being delivered to. You can do some test
runs to see what an average timeframe from shipped to delivered
will look like for you. Then of course, there's the usual garden
variety concerns that you can attribute
to any print on demand company where
there's not a lot of information whether or not
they're single-source, the ease of communication, consistent product being
available for you, and consistent printing quality. All of the above are just going
to depend on the company. And it's kind of a
wild west right now. If you choose to go this route, make sure you have a clear understanding
of how your orders will be routed, produced,
and shipped. The communication, you're comfortable with the
lines of communication. This is always important, but if you would be looking at fashion brands potentially
for wholesale, this is even more important because those orders are larger. Any potential problems
with a shipment such as a printing issue
or whatnot could add up to multiple issues
because you will be having multiple
products per order. As a final thought for an a print-on-demand that
you plan to use for retail, but especially if
you're interested in testing the waters
out with wholesale, I recommend trying out the company thoroughly
before you make any commitment to carry
products, take orders, etc. It's so much better to work out the kinks and sample runs
into build a foundation of communication with
your print on-demand provider and work on
solving any issues in real time than it is to have your first problems on
a wholesale order or a bulk order with a
real life customer actually having issues in your test runs and
working them out. There is a great
way to learn how accompany handles
rough spots and whether those issues
are worked out amicably and fairly
for everyone involved, granted in life,
there's always going to be things that come up that
were not prepared for. That's a given even
though you cannot always know beforehand when
there's an issue coming up, you can do plenty of
research beforehand. You can be proactive in seeking
out a helpful community of like-minded business owners who are in a similar
boat as you. In this lesson, we went
through the pros, the cons, and the things to consider
if you choose to try out a fashion brand print
on-demand provider. Next step, It's project time. Let's go.
10. CLASS PROJECT: Welcome to your class project. Look, you already did
all the heavy lifting. You made it to this point, you went through the types. You have, the lay
of the land now, now the finer
details are all you, your business, your
goals, your values, your personality, and the
way that you work best, It's time to check a few boxes, fill out a few questions and see what materializes for you. Please download the class PDF, fill it out with
a pen or pencil, or fill it out on your computer. Snap a photo of your
filled out pages or take a screenshot and post
it to the project area. Please do share your posted
project to the project area. And here's why we
are also different. We think differently and we run our businesses differently
and we learn from each other. It's always a lot
of fun to see on paper how unique each person is. To truly celebrate that
variety is the spice of life and we learn so much from each other
just by sharing. We learn from each other and sometimes really
unexpected ways. And even though posting your project may just take
you a couple of minutes to put up when someone
learns something unexpected and valuable
from reading yours. And when you learn
something valuable and unexpected from reading
someone else's, the rewards are totally
clear and totally worth it. So please know that I
really appreciate seeing your project pages and I know your classmates will find
a lot of value in it too. I can't wait to
see your projects.
11. YOU'RE A P.O.D. NINJA!: Wow, you made it. Congratulations. You feel like the same person
as you did when you enter the print on demand Django or have you evolved
into a walking, talking print on-demand ninja? Do you feel like you have
a path and a plan now? It's a jungle out there, but it doesn't have to be
one in here when we have the outside knowledge of the print on demand
company types available to us and we
put it side-to-side with the inside knowledge of how we operate our
business already, our personality and how we
operate our own values, how we want to grow, and what is most
important to us. I really hope this
class helps you to clarify your own print
on-demand strategy and that moving forward you can take that energy that you
were previously using to try and untangle the print on demand jungle and
funnel that energy into you being inhaler prints on-demand ninja that
you already are now, please don't forget to
post your worksheets to the project area and also chat with me in
the comments area. I loved talking to you guys. I love talking about this stuff and I read and answer
every comment, so please hit me up even
just to say hi and to give me one takeaway that
you got from this class, please follow me on Skillshare here and also follow
me on YouTube where I post regularly both art
inspiration as well as supportive videos for independent artists
and business. Have a great day. I'll see you soon. Bye.
Kathy Weller, Artist + Hand-letterer | Etsy + P.O.D.
