Transcripts
1. Introduction: Welcome to the social
savvy insider for Instagram reels after our Tiktok and Instagram
courses. Great reviews. We're super excited to guide you through the realm
of Instagram reels. By the end of this
course, you'll have a solid grip on how to
master Instagram reels. Our main goal is to bring targeted traffic that
turns smoothly into sales. We've made this course
fun and interactive. Plus we throw in some
pop quizzes to make sure you're retaining all the information that
you've learned. We've broken down the most crucial topics
when it comes to Instagram reels into different episodes to
help your learning. In episode one, we broke down what exactly Instagram reels are about and why they're
worth your attention. In episode two, we talked about crafting a killer strategy, understanding your niche,
planning your content, and nailing down key
indicators for success. Oh, and we'll help
you weave in those trending sounds and
challenges seamlessly. Episode three is where we
amp up engagement and reach, breaking down the
reels algorithm, hashtags, geotags,
keywords and captions. Plus, we'll show you
how to collaborate with other cool brands
and influencers. Episode four, we dive into
the nitty gritty of analyzing your success through analytics and tweaking your campaigns
based on real data. In episode five, we take it to the next level with
advanced strategies, unleash the power of
tools like Cap Cut, master the art of creating
a content calendar, scheduling your
posts like a pro, and learn the ropes of
running ads for your reels. And in our grand finale, we walk you through
how to create an awesome reel step by step, incorporating all the
awesome info you've learned. Get ready for a fun, enjoyable, and super valuable
learning experience. Can't wait to see you guys
in the first episode. Okay?
2. 1. What Are Reels And Why Do We Care?: Welcome back guys from our last courses,
Instagram and Tiktok. Great reviews from you guys, and now we're jumping back in Instagram reels in particular. So as you know, it's
been a couple of years since our last
Instagram course and we felt it was time to come in with an update, particularly
Instagram reels. After our Tiktok course, we got great reviews
talking about our video work and
short form content, which is something we've
wanted to bring back into Instagram now that Instagram has added reels to
their platform, which is basically the
exact same thing as Tiktok integrated into
the Instagram platform. So what are reels and why
do we care about them? Reels are a segment in the Instagram app focused
around short form content, very similar to Tiktok. As you could see, the leading platforms Tiktok,
Youtube, Instagram, Facebook, all of them are implementing this short form
content similar to reels. Since it's the next wave
of social media and we want to learn these skills and
ride that wave as a brand, we could stay on
that marketing trend real quick. I'm just going
to take you guys in and show you where and how
these reels operate. So here I am on our profile, on the social savvy profile. So if we go over to the home page is down
there in the bottom. You could see the first video already is someone
posting a reel. As you could see on
the bottom tab here, there's now a reel section which is basically a
Tiktok style feed. So it's an endless
scrolling feed. Immediately it shows
a video and if you swipe from the
bottom to the top, it scrolls to the next one. The way this
algorithm is designed is to endlessly
scroll on your phone to trap you into middle. So as you can see, swiping
from the bottom to the top, it just goes to a new video and a new video and a new video. So on this feed where
I'm just scrolling, I don't follow any
of these users. This is basically
an Explore feed, or very similar to Tiktok, a four page, so all of these are suggested from Instagram
to my account. As you can see, we have a
ton of food clients already, so we get a lot of
food style videos. So as we continue to scroll, it'll continuously show me new accounts that Instagram
is recommending to me. So it's very important to
niche down your content, which we will talk about
in a later episode. But as you can see,
it is showing me all the same style of content because it knows
that's what I'm interested in. So the average user scrolls
through reels very quickly. You know, you're not watching every single video
to the very end. So what we really try to do is capitalize on those
first few seconds. As you can see, it
becomes very easy to scroll through this
feed super quickly. So now I'll show you on the Explorer feed,
Instagrams Explorer feed. So if you click this little magnifying
glass in the bottom, you could see now it's a larger Explorer feed
with photos and videos. But for the most part, reels kind of run the
platform at this point. So on the Explorer feed, you could see every single piece of content on there is a video. We're no longer in the day
and age of still photos, and this is exactly what
we're here to help you with. So if we go back to
our own profile, which is there on the
bottom right corner, you could see our entire feed. If you swipe over to the
right, in the middle area, you see all of our reels, which is for the most part, what we're posting all the time. This is a dedicated tab on every account just for
reels in particular. And just to give you
guys some stats, there's over 2 billion
active monthly users on Instagram specifically reels.
3. Understanding Your Audience And Setting Clear Goals: Hey guys. We're going
to be talking about understanding your audience
and setting clear goals. Let's get into it.
What it means to understand your audience
is finding your niche. So here's our top three
ways of finding your niche. So I'm going to hop back on the Instagram app screen recording now. Scroll, scroll, scroll. So one, what are some keywords that are relative to my brand? So we're going to use a bakery as the example for this one. So if you're a bakery, what are some keywords that
are relative to your brand? Baking, croissants,
sweets, desserts, savory pastries, coffee, things that you
provide from your brand. So I'm just going to search
a few of those keywords, and this could be for any brand. If you're a personal trainer, a car wash a restaurant, this strategy will always apply. But for this, we're going to use the bakery as an example. So what I'm going to do
is I'm going to start searching keywords that
are relative to my brand. I'm going to start
it off with bakery. Then I'm going to search bakery. As you could see up top, it says bakery, which
I just typed in. And then there's for,
there's accounts, there's tags as in hash tags
that are relative to bakery. There's places, there's
reels at the very end. So as you could see, I
just typed in bakery, and now there's a tab
solely for reels, so all the way at the beginning
there's the F, right? So that'll pop up photos, reels, content that's
popular in that space. But if we scroll over, we just hit reels,
which we want to go to because that's what
we're learning about. And immediately it's going to populate a whole bunch of reels that are very popular
in that niche. So we're going to
scroll through, see all this popular
content around bakeries, and we could do the
exact same thing with any other keyword. For example, I'm
going to type in another word, sour dough. Sour dough, right? When I type in sour dough, a whole bunch of sour
dough recipes come up. We have popular content
around sourdough. Scroll over once again to
the reels tab in particular, and you could see a whole
bunch of content that is popular relative
around sourdough. So this is a perfect way to find popular content or content that is well performing
in your niche. Now we're going to jump into similar accounts, or
inspirational accounts. From that Reals tab in the top, we're going to scroll
over to accounts. So what it does right
away is it brings up the most popular accounts relative to that word
that you just searched. So I'm just going
back to bakery here. And then as you could
see, such a show, brands that are relative
to the keyword bakery. So we're just going
to click through and start looking for
inspirational accounts. Of course, if you already have inspiration in your niche even better, let's
write them down. Let's follow those pages, and let's start looking at what content of theirs
is performing well. So what I'm going to do is I'm just going to
scroll through, Start following some
of these accounts. So we like that one, we like 85 bakery as
100,000 followers. We're going to follow that page. So I would do this
exact same thing with different keywords that are
relative to your niche. And now we're going to
do this exact same thing with the keyword search, but we're going to find
influencers in that space. So I'm going to scroll back
over to that reels tab. And I'm basically going
to search through that feed of reels until
I find an account that looks to be a personal
or influencer account and not a brand account. So what I'm going to do is I'm just going to scroll through this feed until I see a
page that looks that way. So the first one,
that's a business. So now the second one, we've
already found an influencer. So what we're going
to do is we're going to click on their page. I clicked on this
influencer's page. She has 150,000 followers and she makes videos for
different restaurants. Her visiting all these
different restaurants. And one of them happens
to be a bakery, which is within our niche. As you could see, the bakery
one has performed very well, but this is very similar to
other videos she has made. Now we've added one
influencer to the list. What we're going to do is
we're going to scroll through. I see one guy here who also is trying
different baking goods. We're going to go to his page. He has 650,000 followers. I could see he visits other
bakeries and whatnot. So I'm going to
give him a follow. And we're slowly
building out a list of influencers that are
creating trending content. And that's what we want
to get inspiration from.
4. What Can You Do For Content Creation?: So the next topic that we're
going to jump into is, what can you do as
a business owner? What is the size of your team? Is it just you solo?
Is there five of you? What kind of content
can you create? How much content can you create? Let's set realistic
goals that you could reach to have
consistency in reels. Let's start with how much
content you can create. Can you create five a
week or five per day? Let's create a
realistic goal for you. What can you
actually accomplish? As you saw earlier when
I was on the reels tab, those aren't people
that I follow, so they're not going
to get annoyed that you're posting so much. What we're trying to do is
get in front of new people. So we want to consistently
be posting so that our videos will continue
showing up on someone's feed. And if those videos are good, then that might draw them
to click to your page, potentially give you a follow. Engage with your content,
and at the end of the day, we want them to invest
in your business. At the end of the day,
it all comes down to quality, quantity,
and consistency. All of these factors depend on your budget and the style of content that you're
wanting to create. Your budget is really important when setting these
goals for yourself. Like I said, you're
either creating one video day or you want to
create five videos per day. But this comes down
to how much you can create and how much you want
to spend on creating that. We'll stick to this
bakery example. And if you want to create
five videos per day, that's creating five
different pastries which all costs money. One thing we always
tell people is don't allow your budget
to hold you back. When we're talking content plan, you don't need
professional cameras and lights and everything. The great thing is,
with these platforms, what is popular is also being
filmed on just a phone. It feels more personal, it feels more organic, and that's what people want
to actually engage with.
5. Creating A Content Strategy That Aligns With Your Brand: So now we want to
talk about creating a content strategy that aligns with the
vision of your brand. So now that we've made
a list of Ali brands, inspirational content to
you, we're getting an idea. We're brainstorming
on what style of content that we can make. So don't feel limited
to what you can create. It doesn't need to be the
chef show every episode. But you could create
content by yourself, setting up your phone,
just filming you, or not even filming yourself and just filming
what you're doing. Don't feel the need to create something that's so large scale. Set your goals on
realistic means, it could just be you
baking in your kitchen, maybe switching up a
few different angles. Natural lighting, adding
some music on top, following a trend, and
creating a nice video. And don't put off
creating this content. Your first videos are going to be bad. That's just what it is. The more that you
create, the more you'll learn how
to create better. It won't perform good at first,
but the more you create, the more you'll understand
what does perform well. And then you'll get
in the groove of creating content
with consistency, which is the most important
part of all this, slowly creating a brand and a unique aesthetic
for your page. Ultimately, we're
trying to create a content library
for your niche. And with that consistency, we could start to track
KPI's and metrics and see which pieces of our
content is performing best. That's something we'll jump
into in a later episode. But overall, we
want to start with consistency in creating
that good content.
6. Recap of Ep.1: You just finished episode
One. First Step Is Done. We knocked out a few
key points about crafting a winning
Instagram real strategy. We talked about setting realistic goals and
understanding your niche. So how do we find that niche? We talked about finding
them through keywords, hashtags, influencers,
and similar brands. Then we talked about setting realistic goals and working
within your budget. Create something
that is organic. It could be you filming
with your phone, or it could be you and five other people creating a video. Don't postpone creating content
because you're limiting yourself at the end of the day. At the end of the
day, we're trying to create a content library. Creating as much
content as possible. So that our target audience, when they're on that
endless explore feed, they find our brand. So now we're going to jump
into episode two where we're creating compelling
Instagram real content. We'll see you guys there.
7. 2. Understanding Key Elements for A Successful Reel: Hey guys, welcome to episode
two where we are focusing on creating compelling content for Instagram reels.
Let's get into it. So the first thing we
want to jump into is understanding the key elements
for a successful reel. So I'm going to pull
up my phone here. Let's get into understanding
what a successful reel is. So it all comes down
to what you're going. Are you going for more shares, more comments, more likes. Do you want people to
post it to their story? Do you want it to send
to their friends? There's all kinds of
different metrics to success. A lot of people get
it mistaken with views and likes being the
most important metrics. But those are
slightly irrelevant to what we are trying to
do through social media. We're trying to gain exposure
through social media. So we do that through sharing
to others and ending up on the Explore page
just like this and getting in front of eyeballs that have never seen
our brand before. And why we want to
capitalize on shares is because shares is almost like
a referral for your brand. We want friends to share it to other friends
because they're basically vouching for your brand that
you are legit and showing it to someone else who is then going to trust
your brand even more. So for example, if you are a
brand that sells dog treats, you're showing off dogs like loving the treats
and stuff like that. And someone who uses your product then shares that to someone else
who owns a dog, They're more than likely going
to purchase your product based on their friend
vouching for your brand. So for this example,
I'm going to stick on the brand
of dog treats. And we're going to
look up through those keywords like we
did in the last episode, and find some popular reels that are relative
around dog treats. So as I search dog treats
here on the explorer feet, I scroll over to
the reel section because that's what
we're learning about. And we're basically just
running through what is the most popular videos that
are relative to dog treats. So here we have a whole
bunch of videos that are getting popular based on
the keyword of dog treats. So as we scroll through,
we click on one of them. It's showing dogs,
and they're being fed some different
treats and whatnot. So the video is
short. It's sweet. It's showing what
the product is. It's showing the dog actually
enjoying the product. So it's a classic
marketing video, but as you could see down
below, it has a lot of shares. So what's happening is this is potentially most likely
dog owners sharing to other dog owners good recipes
to feed their animals. So this is a great way to
provide value to your audience, and we're going to break that
down in just a second here. Providing value to their
audience in order to gain shares and engagement
on their posts. And at the end of the day, this is engagement
on your profile. So what we're going to do is
we're going to break down the best content
strategy that we've seen through our videos and through other
successful videos. This is the exact
same strategy that we use for all of our clients. So this strategy is what
we call the hook method. What the hook method is, is a hook to draw people in, provide value, then
a call to action. So not every video
follows this strategy. Of course, there's
different ways to follow trends and trending
songs and whatnot, but for the most part,
when you're starting out, this is a great rule of thumb to follow when creating a video. So I'm going to click
on this video here. And right away as you could see, they show the final product
of their dog treat. So what they're trying to do is they're trying to hook you in, with this being
the final product that you will get When
you watch this video, it shows the final product of what that dog
treat looks like. So that is what we
call the hook method. We want to show what the
audience is going to receive as soon as they click
on the video right away. As you can see, we show
the final product. So then we go into the dog
liking this final product. So we hook them in with
the final product. Then we show the dog liking it. Then we start to provide
value to the audience. We're showing them how to
create these dog treats. So what she's doing is she's breaking it down step by step, how to create the dog treats, showing you what
ingredients she's using. And then as soon as she's
done with that recipe and showing you how to do that and providing value to her audience, she then hits you with
a call to action, which in her case is just
to comment on the page. So right at the end
of the video says comment cookie below
for the full recipe. So she's providing
value to the audience, showing them what she's doing, and then asking the audience
to comment on her page, and then she will
share the full recipe. So what she's doing here
is she's hooking you in, showing you the final product, then providing value and
showing a sped up version of the recipe and
how it's being made. And then she's throwing
in a call to action. Which her call to action is to grow more
engagement on her page. So like I said, there's different
goals for each account. Some people is to get people
to click on their website. Other people is to draw
a comment to their page. She's trying to build more
engagement on her page. She's asking people to comment, which is very simple because it's still on the Instagram app. So this is a great hook
method example video. In addition to this hook
method which like I said, great rule of thumb to follow when you're creating videos. There's a few key
components that help your video get more views
and potentially go viral. When clicking on her page, she has one great lighting, great quick editing,
and good usage of text. She's using emojis, She's putting the text
in the right spot. She's edited the video very quickly and the video
is perfectly lit. The whole we talked
about before, it always is going to come down to what you can
accomplish yourself. Of course, there
are limitations, but we're going to make the
best of those limitations. So as you can see, it looks like she films most
of this herself. And she's filming her dog, she's filming the final product. Her face isn't even showing
in this video at all. She's setting up all of
her camera angles to not be in any shadows
or anything like that. And then her editing is very
quick, very fast paced. But it's fast enough that you could still see everything
that's going on. It is very important
to have a fast video, a quick video like we
talked about before. You could endlessly
scroll on here. And if you don't see what you want to see in the first second, then you will
potentially move on. So we want to hook people
right away with good editing. Show the final product
right off the bat. And then as you could
see right away, she shows you easy oat
dog cookie recipe. So these are the key components when trying to create
an engaging reel.
8. Finding Trending Audio To Boost Engagement: Okay, and then the
next thing that we're going to jump into is finding that trending
audio or trending music. Then we're going to go
back onto our profile, which is there in
the bottom right. Then we're going to click
Professional Dashboard. So when we click on
Professional Dashboard, then you scroll down
to trending audio. So Instagram provides
these analytics of what audio is the most popular on Instagram
at that moment. So as you scroll through, it gives you the top ten all
the way down to the top 50. So what we're going
to do is we're going to run through those, match it up to your video, and use one of these trending
sounds on your video. And by using these
sounds on your video, you will most likely appear
in front of new users. Then real quickly, just going back under the
trending audio tab, there is an Inspiration tab. And then as you're
creating content and developing that
niche for yourself, Instagram recognizes what you're creating
and it starts to suggest videos for you
to use as inspiration. So this is a really
good tool to just have in the back of your mind
if you're ever needing more inspiration other than those other tactics or
tools that we use before. After you've combined all
those different tools, these are great ways
to further your video. Let's jump into the recap and run through all
that we learned.
9. Recap of Ep.2: Congrats guys. You just finished episode
two where we talked about creating compelling
content for Instagram reels. The first thing we got into
was understanding what a successful reel is and ways
to understand that content. We looked up successful
reels within your niche. We did that through
the keyword searches and checked out well
performing content. The next thing we
went into was tips on the method to creating
a successful reel. What that method was,
was the hook method, which is the hook value
and a call to action. The other tips were lighting, editing, and placing
text on your videos. After that, we got into using
trending sounds and music, which we did through the
trending tab in our profile. And after adding all
of these elements, we've created a
compelling video. That's good for integrate reels. Thank you guys for watching
episode two. That is it. On the next episode we are
going to be talking about maximizing your engagement and
reach. See you guys there.
10. Need Help? I Got You!: Hey, guys, hope you're
enjoying the course so far. I know that everyone has
their own style of business, and if you are feeling
a little bit stuck, feel free to hit the link in our description where you could book a one on one
session with me, where we could
personalize a strategy that's more fine tuned toward
your business. Enjoy, guys.
11. 3. Understanding The Algorithm (Dos & Don'ts): Hey guys, welcome
to episode three. Well, we're going to jump
into maximizing reach and engagement from your
reels. Let's get into it. So the first topic I
want to jump into is understanding the Instagram
algorithm and the Dos. And of making a reel, understanding how
your reels turn from just being posted to
actually being viewed. The algorithm is very complex, but it's also very simple
to understand as a user. When I jump on my
Instagram account, the algorithm is constantly
tracking what I'm looking at, which can be scary. What I mean by that is when
I hop onto my Explorer feed or the person that I follow
or if I like a certain post, the Instagram algorithm
is watching that. If I'm watching a video for more than 5 seconds,
more than 2 seconds, or more than 10 seconds, it tracks all of this data and it recommends new videos
to me all the time. So what this is doing
is trying to improve the user experience when
we're on the flip side of that and we are the brand that's trying to advertise
to the Instagram user. What's great to know is what
we're putting in a video and how we're making
that video is very important to the
Instagram algorithm. So that's why understanding this algorithm is
very important. A big thing with the Instagram algorithm
when we are a brand trying to market to others is not creating generic content. We want to create content
that's entertaining and fun, grabs people's attention and provides value to their life, makes them laugh, or has
a fun, surprising twist. Another great content idea is to inspire or motivate others. You could talk
about your journey, or your experience, or deciding
to even start a business. As a beginner, it's important
to be authentic and to be real with people to
resonate with your audience. The algorithm recognizes this through people's engagement
with your content. So the more they engage
with your content, the further that
content will be pushed. So in a way,
Instagram's algorithm is tracking your
contents authenticity. And this is why it's very important to understand
how that works. So with those tips and dues, I also want to talk about the don'ts when it
comes to content. This is a big thing
with our clients before they sign up with us. A lot of things that
we recognize with their pages and these
are big things that will help you as a new creator to not do when stepping into
the content space. A few things not to do
when creating your reels. Don't create a slide show. No photos in your reels. Don't put any photos where
videos should be number two. High quality content only. No blurry or low rez
videos number three. Don't recycle content from other platforms and
other creators. I can't tell you how
many times I've seen pages re use content
or even sometimes re, download their own
content and post it on Instagram with their logo
bouncing around the whole time. What is best is to create two separate videos on
Instagram and on Tiktok. They could be the same video, but make sure the
quality is high and there's no watermark
on either one. A good way to download
Tiktok if you just made it on Tiktok and then now you want to post
it on Instagram. A good website to do that
on is this one here. You simply paste the Tiktok URL and then you could
download that video, it comes in good quality, and then you could
post it to Instagram. But when you download it
straight from the Tiktok app, it'll leave the Tiktok watermark and then it'll end up
on your Instagram page. And that won't help
your engagement. The next Don't is Borders
and Aspect ratio. What we want to do is stay away from black or white bars on the sides of your videos crowding the screen that
people are watching on. We want to leave
out the borders. We want to use up all
the space on the screen. We want to upload ten ADP. We want to stay away from
any lower quality and any higher quality because it compresses the video and
just makes it look worse. Another dot is using gifts and
text to crowd your screen. Like we said before,
we like using text, but we like making it small and putting it
in the right spot. A lot of the times I will see our clients before
signing up with us, put gifts all over their videos, a text that covers
the entire screen. This is a big don't.
12. Tools That Will Get Your Content More Exposure: Now that you have your
dues and your don'ts, what I want to jump
into is some tools that can help your content
get more exposure, which leads to more
engagement and more reach. First one is hashtags
and keywords. I know we jumped into keywords
a little bit like when I searched bakery and all
those bakeries came up. We want to use words in our
caption text on the screen. Not too big hashtags that
are key to our business. How do we want
people to find us? If I'm a bakery and I want
to show off what I have, I want to place
keywords in my caption, in my hashtags that are
relative to my brand. It's very important to structure the text on the
screen, the caption, and the hashtags in a way that will drive people
in based on keywords, like we talked about,
that Instagram algorithm. It's tracking all of
these different factors. And I'm just going to run
through some ways that I see other creators using
these keywords correctly. So as I scroll through
my explore feed, I'll pull up the first
one with text on it. So the first one
that I see here is someone advertising
Latin Fusion barbecue. And where is it at?
It's in Las Vegas. So they put the
text on the screen. They put it right
there in the middle, and it says Latin
Fusion barbecue. And then they put a
pin. Las Vegas, Nevada. Yes. This is text on the screen, so it's a little bit confusing, but Instagram does
track that wording, so we want to put words on the screen relative
to your brand. So this jumps into geotags. You could either
geotag as in mark, where your location is, as well as you could
also type it on screen. The Instagram algorithm
will track and place your video in front
of people in that area, so this guy put
Las Vegas, Nevada. Most likely this will pop up in front of people that are
searching in Las Vegas, Nevada or people that are
in Las Vegas, Nevada. So here we are on the reels tab. So if we go to reels
and then you tap on that reels icon in
the top left corner. It'll then pop up
following or nearby. So we're going to
click on nearby. And what it does is it
populates a whole bunch of videos that are in my vicinity. So as you can see as I scroll, some people are
putting it on screen. It says North Hollywood. This one says Long Beach. Says New Cafe in Los Angeles. So people are putting
that text on screen. At the same time, they're
also tagging their location, which we will learn
a little bit more about as we create
a reel altogether. But they are tagging
their location below, it says West
Hollywood, California. But in their video, they're also placing text on screen that says,
New Cafe in LA. So this is a great
tool for you to use if you are a
location based business. We'll jump into that
a little bit more in a later episode when we are
creating a reel altogether. So that is a small example of keywords by tracking location. And then we're going to click
on the caption down below. As you can see, they break down exactly what's going
on in the video, as well as they throw
in a few keywords that are relative
to their business. For example, it says cafe. They put bakery in there. They put Los Angeles
coffee shop. They put LA Cafe Best Macha. So there's a few
different keywords that they're using in there to try to play into that
algorithm a little bit more. So if I'm someone who's
looking for Macha, I might type in Macha. And this video potentially
will pop up in front of me If I'm looking for
Macha in West Hollywood. Even more likely this video
will pop up in front of me. Another good tool is
using that sounds and trending audio tab that we talked about in the
previous episode. But what it's doing is
populating in front of people who are frequently watching videos with that sound. And what's great about
that is within your niche, there becomes audios that are trending more specific
to your niche. So if you are a
personal trainer, you'll start to see that
other personal trainers are maybe using a certain sound
or following a certain trend. So it becomes very important to continuously stay in
tune with your niche. And watch other
influencers in your niche. Or watch other big accounts
and what they're doing, so that you can stay
on trend with them.
13. Influencer Marketing And Collaboration: All right, now the next
really beneficial tool that I always recommend to our clients is influencer marketing
and collaboration. So let's jump into
how to go about that. So the first thing I
want to jump into is the influencer side
of collaborating. And how they could help you further your engagement
and your reach. So obviously influencers, they have a little bit
more followers than you. And then that's what
some of the benefit is. There is them having
more followers and they could advertise
to their followers. But what we want to do is make sure we find the
right influencers. In order to find influencers that are relative to your brand, we want to make sure
they're within your niche. So let's use a cafe for example. So we want to make sure to
find influencers that are also visiting cafes or frequently visit
similar establishments. And don't feel excluded if you're not a restaurant,
for example. This can be applied
to any brand or any form of business that is
done through social media. Whether you're a
product or you're a store front or
a clothing brand, or you provide a service. This can be applied to
every single brand. So I want to jump into one
of the influencers that we have worked with in the past with one of
our other clients, pull up one of our
clients that is an Indian restaurant
based in New Jersey. We decided to collaborate with influencers that are
relative to their space, so we searched on Instagram, looking up New Jersey foodies. Then since we're making reels, we're going to scroll
over to the reels tab. And as you can see, we have
a whole bunch of videos of people visiting food
establishments in New Jersey. Like we said, if
you're a product, just type in your product, your location or keywords that are relative
to your product, you'll be able to find
the same exact results. So what we did is we
searched through here until we found an
influencer that has good engagement and
matches the style of content that we want to
place on our clients page. And then all we did
was shoot them a DM. Of course they have
a ton of followers, so they're getting
a lot of DM's. And most likely
they will respond because this is
part of their job. But a lot of the times, it's
going to be a numbers game. We're going to run into a lot of DMs that are not responded to. We're reaching out
to as many people as possible that are
within our niche. But the key is finding
someone with good engagement. So what we did is we connected with an influencer
who's a foodie based in New Jersey and we basically just shot
them a couple of DMs. We sent over a few
DM's and we ended up agreeing on a certain time that she would stop in the business, provided free food for her
in exchange for her to post a video of her dining
experience at that location. And then she continued to create a collaborative
reel that shows up on both her page as the
influencer and our client's page, which brings all of her
engagement to our client's page. So they post not
two separate posts, but one post that shows up
on both of their feeds, which draws her engagement to our client's post and our client's engagement
to her post. So the first DM that I sent
her was basically just, hey, I work with a few brands in New Jersey and we'd
love to collaborate. We'd love to see if
you're interested in visiting one of our
restaurants on us. So what we did was, was
was propose what we are willing to offer and what we are hoping to get out of
the collaboration. She got back to us, hey, I would love to hear about more. Then we started just chatting
about what our client does. Hey, it's a spot based in
New Jersey Indian cuisine, and we'd love to have
you in for a visit. We're hoping to hear a few
available dates from you. Then she proceeded to respond with a couple of
different dates, maybe some locations
that work best for her and her pricing. And then we proceeded to
just chat about what's expected from her end and
what's expected from our end. We hope for a few different
posts up to her story, and then also a
collaborative post between her page and our page of a video reel in exchange for a fully comp,
dining experience. And then what the
video resulted in was a great post going up on her page and a post
going up on our page. And we shared the engagement done, and it's as easy as that. So we reached out
to a good amount of people and she stopped in, had a great time,
posted a great video. And now her and our client share a great video that has grown engagement for
the both of them. Keep in mind, these numbers are coming from a micro influencer. When we're not
paying influencers in exchange for a
collaborative post, the engagement isn't going to be thousands and
thousands of likes. We're hoping to get
micro engagement that's better than ours
posted to both pages. So we're trying to further
that reach even more. And as you grow your page bigger and collaborate
with more and more people, you will start to
see that people are now reaching out to
you to collaborate. And influencer outreach
becomes a lot easier. But keep in mind,
although these numbers aren't staggering and
flying off the charts, we are targeting someone
who is specific to New Jersey and specifically
a foodie within our niche. And these numbers aren't hundreds of thousands of
people spread across the US. This is a storefront that we're trying to bring
actual business to. So we're working with
an influencer that can bring in real
clientele for this client. All right guys, that is
it for episode three. We're going to jump
into the recap which has a little
quiz attached to it. So tag along to make sure
you're not falling asleep.
14. Recap of Ep.3 (POP QUIZ!): Congrats. You just
finished episode three, Maximizing Engagement and
Reach for this recap. We're going to do
a little pop quiz to see what you guys
remember from this episode. Make sure you're paying
attention which one of these is a don't when it comes to
creating engaging content, using a trending sound, posting a video that you
already posted on Tiktok, posting in ten DP, or putting borders
on your video. I hope you chose
putting borders on your videos because
that is a major, major. Don't question two,
when is it okay to repost a video you've already
posted on another platform? When it's someone else's video. When you've downloaded
from Snap Tick, when you crop the watermark out, never B downloaded from Snap Tick. Question three, how do you find influencers you
want to collab with. A, the search bar, B, watching reels, three hashtags, or D, All of the above. All of the above. All right. That is it for episode three. I hope you did well on
those quizzes if you didn't pay attention because
there might be a surprise quiz in your future. We're going to jump into
episode four where we're measuring and analyzing
your success. We'll see you guys there.
15. 4. Using Analytics to Track Performance: Episode four.
Welcome. You're over halfway through the course. You're killing it. You're
flying through it. And you just ace the last test right now, let's jump into it. Episode four, what
are we talking about? We're talking about analyzing
and measuring success. First topic is to use your Instagram Analytics
to track your performance. So I'm going to show
you where to find them and pulp a screen
recording here. So for these analytics, some of you might
be starting out, so we want to use
an account that has analytics that are a
little more related. So we're here on our profile. I'm going to click on
Professional Dashboard here. And immediately it
shows me my insights. So as you could see in
the top right corner, it shows you from when to when. It usually does a month out, but you could always
change that to 90 days or 60 days or whatever
you're trying to track. So we're just going
to kind of run through exactly what all
these insights mean. So as you can see, it starts
out with accounts reached. So we'll click on that and we'll start looking through
Accounts Reached. It shows this many followers are reached and this many non
followers are reached. Now what is reach?
Reach is basically the number of people that your
account has been shown to. So if you post a video and
it gets 1,000 person reach, it means 1,000 people
have seen that video. Maybe not engaged with it
or liked it or commented, but it did pop up in front
of 1,000 different people. Potentially, they didn't
even view the video. It was just an
impression on them and it just showed them
for just a second. They could have kept scrolling, or it could have been
on the Explorer feed and they kept looking past it. And then let's go to
Accounts Engaged. This is probably one of
our more important ones, because we want to grow the engagement in
every single video. And this is also why it's great to be posting
a good amount, be posting consistently, because the accounts engage will
continue to grow as you post. More engaged means users
that have actually liked your video or commented on your video or shared
it to another person, accounts that have actually
interacted with your post. Now I'm going to pull
up one of our videos to show you how to check out
the insights for that video. We just went through
the dashboard insights. And to get a little
bit more particular, you're going to go to one of your posts or one of your reels. And then as soon as you click
on it in the bottom left, it shows view Insights. If we click on View Insights, you'll be able to check
out all the engagement and impressions that were made
on that video in specific. As you could see, it
got about 3,000 plays, 95 likes, one comment, 17 shares, and three saves. All these numbers serve
a different purpose, but they're all very important. And the main ones that we pay attention to are the comments, the shares, and the saves. So we're trying to get more
people to save our videos, share them with others, and comment on our post. So it's great to
get a ton of views. That's amazing as well.
But at the end of the day, we want people to actually
engage with that post. So we got 3,000 views, but it looks like around
100 to 120 people actually engaged with the post. So that's the most
that we care about, is who engaged with that post. One of the big ones that
we're looking at is shares. So this one here got 17 shares. As we talked about
in earlier episodes, shares are important because
it's basically like one of your friends vouching for a brand and
showing it to you. You're more likely to listen. This is basically a
referral from one of your friends to check
out another brand. So as I said, this is the most important
statistic in our analytics.
16. Data Analysis & Refining Your Strategy: The next topic we
want to jump into is data analysis and
refining your strategy. What we mean by that is you just did a data analysis
of one of your posts, You did a data
analysis of your page. But now we want to analyze the data across
your entire page. What performed well and
what did not perform well, And change our strategy
based on that. Okay, I'm here on my reels
and as you could see, bringing up that same post, viewing the insights, this
one performed really well. And it's a food video similar to the food video
that's right next to it, but this one might
have performed completely different,
a lot lower numbers. As you could see, the
last one had 3,000 views. This one has 300 views. Seven likes in comparison to
95 likes. And why is that? This is a really important thing when looking into our analytics. What about the video has
drawn a lot of engagement. And what about this Other video has not drawn a
lot of engagement. As you can see, what I talked about before with the shares. The last one got over
17 shares and this one has zero shares with that
Instagram algorithm. What Instagram recognizes is a post is being
shared around a lot, or a post is being liked enough that it's being
shared with others and Instagram chooses to push that post to the explore
feed or the reels feed. Then what that leads us into is you have two
food videos, right? And one is performing and
one is not performing. One thing that we
try to do a lot with our clients is what's
called split testing. Split testing is super important
because this allows us to lock in a strategy that
we know is performing well. What we will try to do, we'll
try to shoot five videos inside and five videos
outside as we post them. We watch the analytics and see which of those
is performing best. Split testing is a great
tool when trying to figure out what content is
performing best on your page. For example, if you are a
beautician or a hairstylist, I'm going to type in
hairstylists real quick. So we're going to go
over to the reels tab. When you're split testing, you could try out two
viral concepts, right? So we want to find two
different viral concepts. And what we're going to do is you're going to try one style, making multiple
videos in that style, and then trying another style making multiple
videos of that style. For example, we're
going to make one style of videos that is sped up. It's fast, the edit is quick, there's music on top of it. And it lasts about 10 seconds. And you're going to post
three to five of those. And then we're going
to make another style that's a
little bit longer, maybe has a voice over on top. The music is a little bit lower and the video is
a little bit longer. 30 seconds, for example. And we're going to make
three to five of those. And this one is a
little bit more of a storytelling format. What we're doing is we're trying out two different styles, making multiple videos of those. And then once
they're all posted, we're able to track
the analytics, whether this style perform better over the course
of three to five videos, or this style perform better over the course of
three to five videos. And this is a good way
to split tests for your account and find out what
contents performing best.
17. Optimizing Your Campaign Based On That Data: Now leading into the next topic, which is optimizing your
campaigns based on that data. After you analyze this data, after you look through all
your stats and insights, after you've done this
split test, what do you do? You start curating your content. Leaning more toward
what performed best, if the voice over from
the last topic and the last split test
performed best. What we'll do is we're
curating our content more focused on the voice over in the storytelling format. And while doing that, we want to post more of this
style of video. But at the same time we want
to never stop split testing. While we're making storytelling
voice over styled videos, we will continue to look up
inspiration in our niche. And split test that storytelling
with a brand new style. If we're split testing
and that story time, that voiceover format
continues to perform best, then we toss this style out and bring in a
whole nother one. As you see what's
performing best, let's lean into that
style even more. And once you see the numbers on that are starting to
drop a little bit, then we continue to split, test, and seeing if there's a new style that's going
to perform even better. What we want to do
is constantly keep creating content that's
performing good, first of all, but then
bringing in new styles of content that can
potentially perform better. And that's why it's
important to stay on top of trends and stay on top of what's going on within
your niche so that you can continuously outperform
your last piece of content. Now that is it for episode four. I will see you guys
in a quick recap.
18. Recap of Ep.4: All right, you guys just
knocked out episode four where we talked about analyzing
and measuring your success. The first topic that we
talked about was using your analytics to track
your performance. We showed you where to find those analytics in your
dashboard on the post. Then we talked about
what to track. Whether it was the comments, the shares, the saves. All of those are
super important. And why we value those is because we want the
Instagram algorithm to see that people like
your posts enough to share it with others or
save it for themselves. Later we talked about
the importance of data analysis and
refining your strategy, what performed well, what
didn't perform well, and how to split test. Split testing is
super important. We want to constantly
split test and see what content is doing good
and what's doing bad. Then we talked about how to optimize your campaign based on that data split test and lean into what's working
from that split test. All right, that is
it for episode four. We will see you in episode
five talking about advanced strategies
for Instagram reels. We'll see you there.
19. 5. How To Leverage CapCut For Reels: Hey, what is up guys? Welcome to episode five
where we are talking about advanced strategies
for Instagram reels. Let's get into it. All right guys, first topic
we're going to tackle today is how to leverage
reels with cap cut. So first thing is,
what is cap cut? Cap cut is basically an editing software very
particular to social media. So I'm sure you've seen
other videos on Instagram, on Tiktok, on Youtube that
are edited very heavily. They have captions, there's
memes and stuff like that most of the time that's being
edited through cap cut. So I'm basically going to show you where to find cap
cut and how to use it. So first thing, I just
wanted to show you a few examples of how we've used Cap Cut for
some of our clients. So this is one of
our clients here. It's a Euro restaurant. And what we've
done is we've used Cap Cut to place a lot
of memes on there. So we're trying to tap into that humor side a
little bit more. Which you drew in a lot of
comments, a lot of likes. And basically, we just
placed a meme on top of an existing video to get some more engagement
from their audience. So we got a lot of comments and shares and basically
as you could see, we're trying to tap
into that humor side. So people will then share with their friends something funny
for their friends to see. But at the same time,
we're playing with that Instagram algorithm
to get more shares, more comments, and hopefully appear in front of more people. So the next thing we're
going to do is I'm going to show you
where to get cap cut. So it's basically an app
that's found in the App Store. So I'm going to pull
up App Store and I'm just going to
type in Cap Cut. So right here, it's
the first app on there and it says Cap
Cut Video editor. So I'm going to
download that up. Just going to ask
you a few questions. As you log in, you
could skip these. This app here is mainly
used for Tiktok. That's the world in which we're banking on is that
short form content. We're going to go over
to the Tiktok tab. So it starts you
on the four tab, but as you use Cap cut
a little bit more, it'll start to apply more
suggested content for you. But basically what
we're doing is we're using this for
inspiration so that we could start building it
into our content strategy. If we scroll over
to the Tiktok tab, which is on the top there, you'll start scrolling through and it'll give you a whole bunch of options that are
popularly used. So now that we are inside the Cat app and we scrolled
over to the Tiktok option. We are now running
through different trend cap cut features. As we scroll through, we
could either go through the trending options or we can look for a trend
that we have seen. Just going back to the mean
that we use for our client, you could search the trend
or that mean that we use is Bill Hader just dancing with some text over top of them. So if we search Bill
Hader mean right away it's going to
pop up a bunch of memes that you could
use for your videos. If you want to use the
green screen option, it usually allows you to place your own video behind
it or you could even re use one of these means here and place
your own text on top of it. So all of these options here
are the templates options. So as you could
see in the bottom, there's a whole menu bar of
different options for you. Usually we try to stay
in the templates tab to find different memes and different trending
topics that we could use. But if you go over
to the Edit tab, then it allows you to edit your videos a little bit deeper. Another really effective tool within Cap Cut is the captions. You could place captions
in the reels app as well, which we'll go into
in the next episode. But at the same time, there's trending
captions that are used very heavily and
produced by Cap Cut. So what I'm going to do is I'll show you how to get to
the captions option. So when we go over
to the edit tab, which is in the scroll
bar at the very bottom, Then you could see there's a couple of options
there at the top. If we click Expand, it'll drop down a menu with all the different features
that Cap Cut offers. And then we're going to
click Auto Captions. So if we click on Auto captions, I'm going to click the first
video which I just recorded a little voice over
for real quick. I'm just going to
add a voice over onto an existing video that I already have just
to show you guys how to add captions on top. If I'm in the Instagram app, I'm going to press the
ad button in the bottom. And then I'm going to click on this chicken sandwich
video that I have. Then I'm going to click
on the audio button. In the top, there's
a voice over option. And then I'm just
going to record a voice over on
top of the video. This is me dunking a chicken sandwich
into ranch Press Done. And then we save that
video to our camera role. And then when you click Add, it'll pop up a couple
of template options, a couple of them
that are trending, and usually those are the
first ones that pop up. So I'm going to click
the latest one, which is basically
going to autogenerate captions on top of my video, you have to place a video in there with a
voiceover or in cap Cut, you could add a voice over, then add the captions. But these captions are
really great because a lot of influencers
use these captions. And basically we're trying to ride those trends because it's very eye catching to anyone
who comes across that post. You can move that caption around. You could
place it high up. I'm going to place it
right there at the bottom, lower third, and
then check it out. Sandwich. Easy as that. Once we click up here,
we're going to move on. We're going to
save it. Pop quiz. What is wrong about this video? If you said there's a
watermark, you are correct. At the end of this
cap cut video, since we use the app, cap
cuts, watermark pops up. So these are a few things that as we get better
at creating our videos, we want to slowly
learn to not do so. It might seem pretty harmless, but when we posted to Instagram, it starts to drop the quality of the video and your
viewers recognize it. Whether it's subconsciously or they consciously recognize it. We want to try to not crowd our video with logos or as
much texts as possible. So when doing this, I'm just going to use
this as an example. But when downloading
from Tiktok, we want to make sure
to use that website, that Snap Tick website, so that we could download the video without the
watermark on there. So we're going to press Save, I'm going to save the video. And then as you could see, it saves with the Cap
Cut logo at the end. So what I'm going to do is I'm going to help
you remove that. So we're going to save
it to our device. Now that the video is
saved to our device, we're going to go
over to our photos, the latest video in here. Okay, now it cuts the black. So what we're going to do
is I'm just going to trim it right here in the photos app. I'm going to trim it
before it goes black. Now we have a video with the captions with no
water mark on it. And that is ready to
post to your Instagram. That is the best ways
to utilize cap cut. Like I said, it
keeps you on top of those trends and it keeps
you in front of new eyes.
20. Creating A Content Calendar: The next topic we want to take
on is a content calendar. In my opinion, this is one of the most important topics when it comes to creating content. Of course, we could
create all the content in the world, amazing content. But if we aren't posting
it on a good calendar, on a good schedule,
we're going to fumble. So I'm going to show
you how to build out a content calendar
and in my opinion, the best format in doing that. All right, so first
thing we want to do is break down
our content ideas. So after we've learned about inspirational
accounts, what's trending? How to find what's trending? Using cap cut and creating all these different
styles of content. Big thing is that split testing, trying out two different
things, one's working. Use that one more, bring in another one split test that
after we're doing all that, we are starting to create
a content library. Like we talked about,
having your page be a big library of different content that's
relative to your brand. And then with that
content library, we want to create a
content calendar. Why do we want to create
a content calendar? The reason we want to
do that is so that with our audience
and the audience that we're building slowly, organically, we don't want
to bore them realistically. They start following
your account because you've created something
that they enjoy. You've brought some
value to them. So now we want to
figure out how to continue bringing value to them, but not bring the
same value to them, but add more value
in different ways. Which is why we're split
testing those videos. So what we're going
to do first is list out our content ideas. So if you want to list out your content ideas along with us. So the first one, a first one that performs really well
is a storytime video, so either you talking
about your brand or talking about the struggle
of creating your brand. And basically this
one's a little bit more personal and it's important
to be vulnerable, you know, and connect
to other people, connect to your audience. So we're telling
about your brands. The first one we're
going to put on there is a storytime or a
storytelling format. And then for the next one we are going to go with a how to video. So this is a big providing
value to your audience. Video. It's how you
make the recipe, how you style someone's hair. And with that recipe video, that's the big hook method. One, you know what I mean?
Hook value, call to action. So hooking them in with
the final product, showing them how to make it. And then call to action. Being like I can make this for you or check out my services or check out more recipes or comment on this video.
So let's do that. So that one, there is a how
to video is the next option. And then the next
one after that, a third content idea is maybe
one of those cap cut memes. So using cap cut to
follow those trends. So let's place a meme in there to tap into the humor side. And, you know, more marketing for your
brand based on humor. So let's throw that
one in there as another content idea, a meme. Okay, so now what do we have? We have three different
content ideas. If you want to build out
five, that's even better. If you want to build out ten content ideas,
that's even better. So what we're going to do
is we're just going to play on these three
different content ideas. And what we're doing
now is we are now scheduling out your post based on these three content ideas. So we don't want to post
a meme back to back. We don't want to post
a meme on Monday and then a mem on Wednesday
and then a M on Friday. What we want to do is
post a story time. We want to post a story time, a meme and then a how to, or, you know, you can flip them
around however you want, shuffle them around,
shuffle them around. And while we are doing this, while we're scheduling out
our content and showing different styles of content every single day,
every single week. At the same time as
we're doing that, we're also split
testing, which is great. So we always want to be split
testing and we always want to be posting different styles of content to our audience. One to see which is
performing best, but also to never
bore your audience. If we're posting a storytelling
video every single day, they might not want to
hear a storytelling video every time from you. They want to hear
different styles of content coming to them, Capitalizing on those trends. You know, especially
if it's working, we want to lean into
what's working of course. But always have these other
content ideas, you know, either in the mix slowly or posting them or
ready to be posted. Because that one style of yours is not going
to last forever. If that story time
is doing well, it won't do well in potentially six months from now or a year from
now or whatever. Trends continue to move and social media moves
faster than us. So it's always good to have
extra content ready to go. That is always promoting your brand in a different
way or at a different angle. If certain content is working, definitely lean into it. Keep making that
style of content, of course, you know, make that your priority or whatever is working when
you're split testing, but always be split testing. And why we want to do that
is so that we're always continuously creating
potentially the next best thing. So now that you
have that content stocked up and you have all
your different content ideas, let's start putting
it in the calendar. Like I said, Monday, Wednesday, Friday is great. But even better is
every other day, maybe five times a week. The more you post, the better. I mean, as we talked about
in earlier episodes, the more that you
post to your page, the more opportunity it is
for those videos to pop up in front of your target
audience that we post. The more opportunity there is for your brand to go further. So what we always recommend is no more than three to
five reels per day, but industry standard is four
to seven reels per week. So what's great about this
is when posting reels, it does pop up on
the explorer feed. And when you're
following our steps with the hook method and doing
all these different things, you will start to
grow your engagement. Especially starting
from ground zero, no followers right
out of the gate. We want to be posting on
a consistent schedule. We'll pop in a little
calendar here, you guys could screenshot it. These are our recommended
posting schedule. At the end of the
day, what we always recommend is posting
at least three to four times a week to
get that algorithm moving. And like I said, the
more that you post, the more opportunity you have to pop up in front of
your target audience. It would be awesome
if you guys can create one video
every single day. It would be a challenge, but it would be a great
challenge for yourself. Because imagine
after three months of posting one video every day, that's 90 plus videos
that you're posting. I can almost guarantee that if you're following
these methods, the hook method,
different content styles, and posting one video every day, that's a quality video, and you're doing this every day, it will have a huge
impact on your brand. So I challenge you guys
90 days of Reals content. Post it consistently
to your page and I guarantee you
will see huge results. Feel free to shoot me at DM. Message me any questions
because I'm here to help. I want to help you
guys. I want to see your brand go further. I want to see social media
push your guys' brand. So now with that challenge, the next topic I
want to jump into is scheduling that
content calendar.
21. Utilizing Instagram Scheduling Tools: This is going to make it
a lot easier when you are creating a ton of content
on a consistent basis. This scheduling tool that's
inside the Instagram app is going to help you
guys a lot when creating a ton of
content consistently. I'm going to pull up
a screen recording. I'm going to pull up that same
video that we were using. I'm here in the Instagram app. I clicked on Create a video. Click that little plus icon
in the middle of the app, then immediately went into my photos, pulled up this video. In the next video, we're
going to jump into a little bit more in detail on how
to create the exact video, so don't worry, but this is more about the scheduling here. After we've edited our video, we're going to go
over to the next tab. And then as you scroll down, here's a few options that I wanted to run
through with you guys. If you go down to
Advanced Settings, which is the bottom icon, we're going to go down and
it says Schedule Content. So schedule this real, so we're going to
click on Schedule, and then you get to pick a day that's going to be
posted to your page. So why this is super helpful is sometimes what I always
recommend is creating a bunch of content
in one day so that you could then edit it
over the next few days. But as you create content, you start to get ahead
of your schedule. What's great is you could
then pull it into your app, put the video in there, and then select what day. So let's schedule
it for tomorrow. So we want it posted tomorrow, we want it posted at 08:00
A.M. And then set time. And then as soon as
you set the time, your reel is now scheduled. So what's great about
this is we could schedule multiple videos to a
point where we are multiple days ahead of
our content calendar. So that we're not making sure we're up at 08:00
A.M. or making sure we're hopping on our phone at 08:00 P.M. to post or
anything like that. We want to make sure
we're posting at a good time every single day. And then on top of that, we added a little list
here for you guys to screenshot that are
some recommended times of posting during the week. As far as scheduling content, this is always
what we recommend. Of course, there's third
party apps as well if you want to get deeper
into scheduling content. But now Instagram
has updated and added this new feature where you could schedule
out your reels. So that is super helpful for us to stay on that
consistent calendar.
22. Creating Content With Your Audience In Mind: All right, so now that we
have those cap cut features, we're on top of
the trends and at the same time we have the
scheduling to back it up. The last tool before we
create a real ourselves, I want to jump into is mindset
when creating content. Now like I said, we have that content
calendar, we're ready to go, and we're building out our
different content ideas to stay in the mindset
of your audience. A big thing when creating reels is knowing what
your audience wants. For example, if you're
like a self help book or a dietician that is
providing a healthy cookbook. And one of the biggest mistakes
that I see with creators is they approach their content with the mindset of
what's going to go viral, what is going to, you know, pop off with my brand. Which of course, we want to stay in that mindset a little bit. But at the same time
we also want to be in the mindset of our
potential clients. We want to be of
the mindset of what do I want to consume as a client that's
going to help me out. What is going to
relate to me so much that I'm thinking this
content relates to me. And maybe I want to push it even further and buy that book. So as an author of this healthy lifestyle book or
Healthy Recipes, we don't want to make
content based around maybe our writing process
or what it's like in a day in the life of the
writer who wrote this book. But we want to tap into
our target audience and make content that they will consume and will
bring value to them. Because talking about
my writing process will attract other writers. That's not our target
audience as the author, but our audience wants to
learn about the recipes. That's who you want
to buy the book. So what are we going
to do? We're going to create content about recipes. We're going to
create content about living a healthy
lifestyle or foods to avoid or exercises to do or mention little
topics from our book. Lastly, what we want
to do is create content with the mindset
of our target audience.
23. Creating Instagram Ads That Drive Conversions: All right, so now
that we have all of those key tools when
we're creating videos, let's show you how
to boost a post. I'm going to hop on the
Instagram app here, and then I'm just going
to grab any post. For an example, we're
going to go over here as soon as you
post to your page. What it's going to
do right away is it's going to pop
up your insights. And then it's also
going to show you the Boost Post option. If we click on Boost
Post, click on Next. It's going to pop up some
potential goals for you. If we want more profile
visits, more website visits, or more messages in our chat, what I'm going to do is
select profile visits. We want to draw people
to our Instagram page. So we're just boosting
one of our reels. So we want to draw people in. Of course, this is depending on the type of traffic
you want to bring in. If you want to lead them to your website, that's
also an option. But for me, I'm just going
to lead them to my profile. So the automatic
option on there, it says Instagram targets ads to people like your followers similar to your
current followers. So you can either do
that option or you can make your own demographic, which in our case we put Los Angeles men and
women ages 30 to 60. There's an option
to create your own. So as you can see, if you
want to type in your area, look, I'm going to
put Los Angeles. Then you could put the
radius of Los Angeles, So I put a five mile radius. We don't want to
get anyone too far. If you guys are a storefront
for most of our brands, what we try to do is create
a more particular audience. We want to target a
certain demographic, rather than letting Instagram
and Facebook decide who we're advertising to.
I'm going to click Done. You could choose what
they're interested in. If you're a personal
trainer, for example, will put fitness and wellness, we'll move on then you
want to put your age demo. You know what your clientele is. We want to put that age demo in there. I'm going
to scroll it down. I'm going to bring that 65
down to maybe 40 years old, up to 21 years old,
male and female. As you could see, the
target audience up top is starting to shrink
down a little bit. It went from 2 million
potential people that it could get in front of to now 600,000 to 700,000 And then we're going
to name our target audience. So I'm going to put fitness
audience, we put done. Then now you have created a
new audience to advertise to. You're still in
the Instagram apps and now we have our
fitness audience. Men and women ages 21, 40, in the Los Angeles area, five mile radius, like I said. So we're going to
press next then. This is where you set how
many days you want to advertise and what your budget you want to advertise daily. If I chose five
days at $5 per day, it's going to spend
$25 in total. Sometimes we see people
putting 30 days $5 a day, it's going to spend $150 total. So at the same time as you move that scroll
bar and change it up, you could also see
the estimated reach. So this is not your
brand entirely. This is this video in specific. So this is why we want to pay attention to how many
days we're advertising. Do you want to
advertise this video every single day for 30 days? Or do you want to advertise
it for just five days? Are you advertising a post
with a special on it? Or are you advertising
your services in general? As you could see,
as I change it from five days to 30 days, it goes 18,000 people
down to 3,000 people. So this is the
estimated Daily reach. This is the estimated amount of people that will
see your post. That doesn't mean
engage with your post. That doesn't mean
click on your profile. But that means it will pop
up on their Explorer fee. They could swipe right past it, and that'll still be one
account that was reached. That's good to have in mind when running these advertisements, it's not guaranteed that
you will have 3,000 new customers coming to your
page or potential leads. These could be
people that are just minorly interested in fitness. That's why we want to refine that target audience
down even more. So I'm going to click next. And then it allows you
to review your ad. You preview your ad, you get to check it out before
you boost the post. So then after you review it, you add your payment
method, press Boost Post. It'll lock in for the amount
of days that you selected. All right, and that is how
you go about boosting a post. Of course, keep in mind
this is pay to play. Of course, it will
further your reach. But at the same time, with the tips and with
the recommendations, I do believe that you can reach these numbers without
paying any money in ads. All right guys, that is
it for episode five on advance strategies
for Instagram reels. Let's jump into the recap.
24. Recap of Ep.5 (POP QUIZ!): Hey guys, welcome to the
recap of episode five where we jumped into advanced
strategies for Instagram reels. Today we're doing a little
pop quiz for the recap. So get ready, get
your pencils out. Let's get going. The
first question is, what do we use cap cut
for a voice overs. B means C autogenerated
captions, or D. Both C and B. I hope you chose D because
it is both B and C autogenerated
captions and means, what is the industry
standard for how many reels you should
be posting per week? Is it A two to four
reels per week, four to seven reels per week, seven to ten reels per week. Or D, 15 to 30 reels per week. The industry standard for how many reels you should
be posting per week, I hope you're correct, it is B, four to seven reels per week. Next question and last question. We're going to use
podcasting as an example. What kind of reels should you be making to bring new
listeners to your podcast? A, How to make a podcast funny or valuable
clips from your podcast. Reasons podcasting sucks
D Beg viewers to listen. I hope you chose B because it is funny or valuable clips
from your podcast. We want to provide
value to our viewers. We want to provide value
to our target audience. That is it for episode five, unadvanced strategies
for Instagram reels. You guys are killing it. You're flying
through the course. We have one more episode
for you where we get in to creating
a real hands on. I'm going to show
you exactly how to create the reel
and we're going to implement all
of the strategies that we've taught you so far. I'll see you in
the next episode, excited to create
a real with you.
25. 6. Key Takeaways From The Course: Hey guys, welcome
to episode six. This is the last
episode of the course. Congrats. We've ran through
five other episodes. You guys are moving through it. Congratulations, you've
made it this far. In this episode, we are
going to be running through the exact steps of creating
the best reel possible. I'm going to show you step by step and you are going
to tag along with me as we create a first
reel for your brand. In starting that 90 day
challenge, let's jump into it. You guys just made it
into the last episode. We're going to recap real quick all the things we
learned so that we can implement them into this step by step strategy of creating
a real let's do it. The first thing we
talked about in episode one was
understanding your niche. What is your brand And how does your brand work
on social media? What kind of content
do you like? How do you want to
represent your brand? And then we found some
inspirational accounts. We started looking
at their content. We liked some of them, we
didn't like some of them. And we started
building out a list. We started following influencers and doing all that good stuff. And then in episode two, we talked about
creating good content. How do we create good content? We started looking at
those other accounts and started using
that as inspiration. And then we talked
about the hook method, which in my opinion, is one of the strongest forms of creating a video with
the goal of success, throwing in a hook,
providing value, and then a call to action. We want to hook them in
with a nice looking video, provide some value
to that viewer. And then we want to
advertise ourselves in the end or get them to do
something for us in the end. And at the same time
as we're doing that, we're capitalizing
on all the trends that we viewed from those
inspirational accounts. So when we combine those,
we're creating great content. And then in the third episode, we talked about maximizing
that content that we've been creating and how do
we maximize that content. Keywords, geotags,
and collaborations. So the first one was
keywords, hashtags, captions throwing in little
words like your location, or keywords that
relate to your brand. And then we use the geotags. We started tagging our location. If you're a store front, we
want to tag that location. Or if we're trying to target
people in a certain area, we want to use our location. And then collaborating
with other creators, We want to find people
that are within our niche, that have more
followers than us. Not a whole bunch more. You
know, that'll come later. Not the millions of followers, but maybe 5,000 followers.
10,000 followers. And then we want
to capitalize on collaborating with them in
order to further our brand. And then in episode four, we jumped into analytics. So after you've created
your content strategy, you're collaborating
with people. We want to review our analytics. We want to start seeing how well our content is performing. A few likes is
awesome and whatnot. But we're going after
comments, shares, and saves. Why are we going
after those things? Because we want the
Instagram algorithm to see that people
like our content. People are sharing our
content with their friends. And then the Instagram algorithm
is going to push it to the Explore feed as we're
creating good content. We're split testing.
Always be split testing. That is the most important
thing when creating content. We want to try out what's
working, lean into it, but then also create
new stuff that can potentially
perform even better. Then after split testing, we got into advanced
strategies or advanced tools to help
further your content. Which was cap cut, which is adding the captions, adding the memes, keeping
you on top of trends. Then we got into scheduling
My favorite part about content creation and
what I think to be the most important part
of content creation. Once you've created
all that content, you need to schedule it
out properly and create a good rollout for your audience to see your content
consistently. And in doing so, you will have
a huge content library of great content
that's being posted consistently and getting in front of your target audience. After that, we talked about
boosting your post with ads, which in my opinion, we
could do without ads. But that option is always
there if you want to speed up your growth
a little bit quicker. Now we're in the
final section of content creation,
creating your reels. We're going to create a reel altogether and implement each of those tools that we
learned about in the past five episodes.
Let's get into it.
26. Creating The Perfect Instagram Reel: Guys, so I'm going to pull
up a little screen recording here and I want to show you a reel that performed really well for one
of our clients. And then I'm going to break
down that reel and start it all over from
the beginning with you to show you
exactly how we did it. So we're jumping back into our Euro Restaurant
client, right? So this is one of our clients
here where they sell Euros. They're a store front
here in Los Angeles. They have a couple of
different locations. And basically what
we do to advertise their product is we show off how good it is and we show
off how good it looks. So this video here
in particular, I'm just going to
show you how this one works and that's all we did. We created a reel
that hooks them in, provide some value, and then we want to make
a call to action. All right, so what
I'm going to do now, I'm going to break this
video down and I'm going to start from the very
beginning with you guys. So what we did here
is we filmed a video, nice lighting within our niche, and we followed
this hook method. All right, so now I'm
going to jump into the Instagram real creator. So if I go to my home page on the scroll bar
in the very bottom, we're going to click
the middle section, which is an ad button. And I'm just going
to show you how we broke down the
video step by step. So basically you've
already filmed your video. You've already filmed the video, and now we are editing
it altogether. So follow along. Here we go. What is it? We have our five clips that
we're going to add in here. You don't have to add them
in any particular order, but you could always edit that and make the changes afterwards. I'm going to select my clips, press next, it gives you
a couple suggested audio. So I'm going to
scroll through, maybe listen to him and see if it fits the type of style that I want to promote
through this video. Of course, we want to make
sure it stays on brand. If you don't want
certain things said in the music that you're
promoting through, let's make sure not to use
that so you know what I mean. Let's listen to the
song and make sure it sticks within our
brand. Alright, boom. We're gonna hit this
song right here, Metter on the dance floor. Let's run it. Press Next, and then it does like kind
of an auto edit for you. We don't want to
run the auto edit, we want to make sure to stick with that hook method, right? So I'm going to
go to edit video. And what do we want
to start with? We want to start with the hook. We want to start
with the best image, the most attention
grabbing image. So I'm going to pull
that last image, which is where we
do the official dip in the bottom little menu. There's a re order option, so I'm going to click on Reorder and I'm going to
put the best clip, in my opinion, in the front. Why do we want to put
that clip in the front is because we want to
catch the viewer's eye. I'm going to change the order of the clips to follow
that hook method. What I'm going to do,
what I want to do with this video because I'm replicating the one
that performed. Well, what I'm
going to do is I'm going to put the hook
in the front and then provide some
value in the middle, which is building
out the Euro itself. Boom, We're flipping it,
we're adding the veggies, throwing the meat on
there, adding the sauce. Then I'm going to click Done. All right, things are
getting hot here. We're removing the jacket. What it's doing is
it's automatically trimming some of my
videos to fit the songs. But no need to worry, you just click on the video you could drag to
where you want it. But I'm going to throw
the dip right in the beginning because I think that is what's going to grab people's attention
right off the bat. Put this dip, come on, that's irresistible.
There we go. So we got the dip. We don't want the clip to last
too long though. You know what are we going for? We have about one to 2 seconds to catch
people's attention. We want to throw the dip
in there, and then we want to move on to the
rest of the video. Get the dip in there,
trim the dip down to, We're running about 2 seconds, about 2.5 seconds immediately
when someone scrolls, they're going to
see the dip and go, whoa, what's going on, Ben? We move to the flip, we're
now flipping this Euro. Now they know they're getting
into like a cooking video. Basically we show
the final product, we jump right into the
cooking of the Europe. As you could see, Instagram
is auto trimming that for me, but it's not auto trimming to the clips that I
necessarily want. What I'm going to
do is I'm going to keep scrolling through. We only want the best
sections of the video. We don't want any hang time
before showing just a still. Every section of
the video matters. We want to continuously just be showing the action every time. So as you can see, we flip it and then we
move on right away. We're already placing
the lettuce down. We don't want any
of this watching the pita bread just
sitting there. We want to immediately trim right to the spot where
it's being placed on top. Okay, Now that we saw
it placed on top, I'm going to split that clip because we have some
more veggies going on top and I'm going to
trim to the next veggie dropping on top, Right. As it's dropping, boom. We got that. It's jumping
to the next thing. Only the action shots, boom. Flip lettuce
immediately, tomato, and then maybe
even the tomato is a little bit long, we
want to trim it down. Flip lettuce tomato right away. Now we're moving on already. We're so fast and why
we're doing this, because people's attention
span isn't going to lock in to watch
what we're providing. We want to provide a value, but we want to provide
that value quickly. Like I said, scroll
to just the action spots right before they drop it. I'm going to put it right
there. I'm going to split that clip and delete the
one right before it. Now it's moving super fast. Boom. I'm going to trim this one all the way until the next
meat is thrown on. We got lettuce, tomato, one meat second meat. Look how fast this
edit is moving. It's almost like you can't
take your eyes off of it. Like I said, we throw the
hook in there and then provide value throughout
the middle and we are flying through the value. Then we have the
whole Euro built out. This is what captures people's
eye a lot of the times this sauce being poured
right over top of the Euro, we want it about midway through so we don't
waste any time. Sauce is being put
on. I'm even going to speed up that sauce
a little bit more. As you can see, I split one
clip in half and even sped it up a little bit. See
what's happening there. What I'm going to
do is I'm going to split this clip
because I want it in the end re order. And I'm going to bring
this clip to the end so that when people are watching
it, it's going to loop. They're going to
keep watching it. And they're going to watch
it all the way to the end. And the video is going to loop. You see how it starts
with the dip here. Then I'm going to bring
the dip to the end. Show the middle a
little bit more. It splits, we'll see the sauce, and then it restarts
right there. You see how it restarted. Restarts. Boom. Now you have a video with a hook method
value throughout the middle. And then we're going
to place the call to action here at the end. So far we have added no text
throughout this video yet. All right, so what
we're going to do is right here
in the beginning, since this is a restaurant
based in Los Angeles, we're going to focus
on the Los Angeles demographic in the
beginning of the video. Here we have the thing that we think that our target audience is
most interested in. We have the dip into the sauce. Now I'm going to add text right
here and I'm going to put best Euro in Los Angeles. I'm going to throw a
little pin on here. I even think that in right
here is a little big, so I'm just going to
put it right there. We could even change
the color of this here, have it stand out
a little bit more. Let's change the font on that. Okay, and now from here we've written Best Euro Los Angeles. We put some Amodis on there. We change the color
of Los Angeles. We want to add little
things that are going to make that text pop
a little bit more. We don't want this
text huge on top of the screen and why
do we not want that? Because we want that hook image
to still track people in. But we want this best Euro
to be a secondary thing, one that's tracking the
Instagram algorithm and following that keyword
search and whatnot. But we're going to move it
around and as you can see when you scroll down to
the bottom, it hovers. It covers a little image of what it's going to look like when
it's officially posted. It shows you your
name is going to be down there.
Maybe a few things. And that's basically showing you what the viewer is going to see. So we want to bring it up, so it's not touching any
of that text down there. So we want to bring
it up, make it just big enough that we could
still see that hook. But then also the text is
appearing there below it. Now we have that and
then we want to trim it. We don't want to say Best Euro Los Angeles the entire video. I'm going to trim this down. If you click down
here at the bottom, we want to trim it
down a little bit so it doesn't last through
the entire video. As you can see right here,
it shows you your text. It does give you
some suggestions as to where to stop the clip, which is great, and we're
going to trim it right to the end of this clip so
that it goes like this. See how we hook people in? They're like, whoa,
what am I watching? Boom. It says Best
Euro Los Angeles. And then it gets right
into the recipe. We're now providing value, so we want to market
to them real quickly. You know, to hook them in,
and then they're like, oh, I'm in Los Angeles,
I like Euros. Oh, well now we're
building a Euro altogether and it's
speeding through it. We want to quickly
move through that, And now the video just looped, and now they're watching
it a second time. So this is exactly
what we want to do. We want to place that
text in the beginning, and then at the end, we want
to place our call to action. So this comes back
to that goal that we talked about in episode
1.2 What is your goal? Do you want to bring people
into the restaurant? Do you want to drive
them to your website? Do you want more followers? What do you want for us
for this restaurant? We want to drive people
into the restaurant. So we've already
added Best Euros in Los Angeles right
now at the end, we're going to place
another piece of text right here at the bottom.
We're going to add text. I'm going to put stop in. With that stop in, I'm
going to add it there. I'm going to trim my text so it's not during
the entire video, but it pops in right there
at the end. Stop in. Maybe I'll add another
piece of text right under it with a couple of their
locations. What do we have? Noga Park, West LA Pasadena. Here's just a few
of their locations that we're going
to add in there. Format it so it looks
nice, can be changed. The text on this one, then I'm going to place
it right underneath. But do you see how now I'm
falling into the caption area? So we want to bring
it up a little bit. Let's bring up this whole thing. Maybe I'll put it
off to the side. Change the color on it too. Let's change the color
to make this red too. Had an outline on
it. There we go. Done. Now, this
text is in the way. So I'm going to edit
this up a little bit. I'm going to shift it around. I'm going to put
Stop in up here. Okay, great. Now we have our
call to action in there. We put some of their locations. I'm going to go back.
Let's click on Edit. So now we're still
in the edit mode. As you can see, we got our hook. Boom. Best Euros in Los Angeles. We know who wants to watch it. We have our value being provided quickly
through the middle. We show it off it and
it loops right away. We can even make this
a little bit longer. Stop in Noga Park. We can even make this
text a little bit longer. Make our call to action
a little longer. Let's see, Stop in boom. Now we have a great
video. We have the hook. We implemented some of those
keywords like Los Angeles, Euro, We know who
we're targeting, we're providing value
throughout the middle. And at the very end we have
a call to action stop in, here's some of our locations. We are making
reels, we're making short form content for people who do not know who
we are already. We want to pop up on
the Explorer page. We want to pop up
on that reels feed. And those are people who
do not follow you already. What's great is now we have
the location in there, so if you're a storefront,
this is great. We're advertising to
people around you. And then I'm just
going to press done. I'm going to press that
arrow to the right. Now we're over here showing you the preview of what
it will look like. You could edit the
cover if you want to. What I always recommend
is just putting the most mouthwatering cover, we have the greatest
looking cover. You could go over
to the profile grid and even like move
it around here, make sure it looks good
on your profile grid. Back to cover, let's do
that. Let's pick that one. Okay, so I'm going
to press done there, and then we're going
to write a caption. This is going back to episode two where we talked
about using keywords. Using words that matter
for the search bar. So if we are a euros stand, we're going to put the
word Euro in there. You know, if they make
the best chicken Euros or the best pork Euros, we're
going to put pork in there. We're going to put chicken
in there. We're going to use hashtags like Euro. Or if you're a podcast, you're going to use the podcast. If you're a funny podcast, if you're informational podcast, you're going to use funny. You're going to use how to. So whatever your brand is, we're going to go
back to episode two and use those keywords
in this caption. So what I'm going to do is I'm gonna make a short caption. We don't want it to be
too long because we want people to skim
over it real quick. See exactly what
they need to see. And best bureaus in Hollywood, California, we have
yet to put California, and we've yet to put
Hollywood in there. So I'm going to throw in, so I'm going to throw in Hollywood, California, to throw in a couple of hash tags and I'm going to throw in
some extra stuff. I'm throw in authentic halloo. What's popular in the New
York area is halal cart, So I'm going to
throw in halal cart. I know that's a popular search.
And how do we know that? Because we were searching for
those keywords in episode 1.2 we search some keywords
relative to our brands. These are some keywords that
are relative to this brand. So I'm going to put
authentic halal cart food. Let's put in some other
keywords, hello, there. We don't want to get too crazy. We don't want to put
1,000 hash tags, but maybe anywhere 5-10 because we want our caption
to look good still. Now that we've done our caption, we have the caption and then
we want to scroll through some of those other key points that we talked about
in past episodes. We talked about
keywords and geotags. I know we added in
the word Los Angeles, and then in the caption we also added in Hollywood, California. But now it provides the option to actually add an
exact location. So I'm going to click
on the location tab. Let's type in one of
the locations that their business is located
here is Pasadena. Pasadena, California.
So that's a great, now you have Hollywood
as an option. You have Pasadena as a location, and Los Angeles as a location in those
keywords that we're using. So now that we have a
fully edited video, we followed that hook method. We use keywords in the text, on video, in the caption, and now we've added a geo tag. The next thing we talked
about was collaborations. So for this video, we didn't collaborate with an influencer
or anything like that. But a good way to add small collaborations
is to tag accounts. And what accounts
do we want to tag? So going back to Episode 1.2 where we talked about
some other influencers, some other
inspirational accounts. What we're going to
do is tag accounts that would potentially
share our content. Who does my clientele follow? So for example, this restaurant
is probably looking for clients that are following a Los Angeles based influencer, a foodie account or
a foodie influencer. So what I'm going to do is
I'm going to go through, I'm going to go start
looking up things like Yelp. So we have Yelp LA as an option, which is great because that's a Yelp page based
in Los Angeles. I'm sure that they share Los
Angeles based restaurants. So I'm going to click Yelp LA, another one that I know about. We've now created this list of inspirational
accounts is infatuation. Infatuation is an
account that repost food and they go visit different restaurants
in Los Angeles. I'm going to click
on the Los Angeles one and what I would recommend is putting about three to five different
tagged accounts. Let's just do two for now. I'm going to press done here. Okay, and now that we
have all these key points from the last episodes
that we learned about, we are now going to go down
to schedule this content. Like I said, we want to be
days ahead of our schedule. So after we've created
the content calendar, and we're applying all of
these things to each post, we're going to go down
Advanced Settings. Schedule this real right
here, press schedule. Let's shoot for tomorrow. Depending on how many
videos you're making, you could schedule
a week in advance. You could schedule all
the way out to a month. So I'm going to go tomorrow. Let's shoot for those times
that we recommended to you. So which one of
them is 08:00 A.M. Here, select time. And now it's scheduled and
ready to go for tomorrow. All right, so now we have
just walked through step by step how to create
a reel together. I hope that you
were able to follow along implementing
each of those tools to create the best
possible video that we could post
to your reels. All right guys, that is it for creating a real thank you
so much for tagging along. I hope that this was a fun and enjoyable learning
experience for you guys. I'm excited to see how well
your content is performing. Best of luck out there. Let's move on to the recap.
27. Recap of Ep.6: Great job guys. You just
finished up episode six where we walked through step by step how
to create a reel. What we did was I showed you my screen and we created
a reel altogether. So we started out
with good lighting, some good camera movements, and then we moved on
to actually putting it into Instagram and
starting to create a reel. So what we did was we showed you some different editing tricks
where to add the music, and then we followed
that hook method, hook them in, provide value, then a call to action so you could drive in an
audience to your brand. And then we went
through creating a caption, some keywords, putting them in your video, putting them on the
caption, some hash tags. And then we added geotags. What we want to
do is keep adding these different keywords to help push your video in front
of the right people. And then what we did was we scheduled all of that content. We went into the
Instagram scheduler and placed it to
post for tomorrow. Like I said before, build
out that content calendar. Know what days you're posting what content and stick to it. Be consistent and boom, you got your first
piece of great content. Like I said in the last episode, I do challenge you
the three months, 90 days of videos
posted to your page so that you can see the amazing
results that it provides. All right guys, that is it for the Instagram reels course. Thank you so much
for tuning in and congratulations for
completing this entire thing. I'm so excited to see you guys. Results. Please let
me know if you have any questions and good luck on your reels journey.
We'll see you around.
28. Do You Need Any Help?: Hey, students. Big congrats
on completing the course. I know that all of you had your own business in mind
while following along, and if you ever felt
stuck and needs more personalized
guidance, we've got you. You could book a
one on one session with me in the course
description below, where we'll personalize
the strategy more fine tuned toward your
business goals. Enjoy.