Transcripts
1. Intro: All right, hello and
welcome to the course. First, I want to congratulate
you because you just made the best decision of
your career so far. I know you're going to make a
lot more amazing decisions, but this is amazing. This course is going to save you not only tens of thousands of dollars on marketing
initiatives, but tons of time as well. I've been working with
early stage start ups around the world
for 12 plus years. And everything that I've learned I've packed
into this course. I've spent the last
six months building these lessons and I am so excited to take you
on this journey. You're going to be become
an expert at hacking growth out of every major channel
without any budget. Seriously, it's amazing. Some people are wasting
tens of thousands of dollars on one of the modules that you're
going to go over. So I'm really excited that you're here because
I have driven three multi million dollar exits from zero to exit
with no budget. And I've put everything I've
learned into this course, so you're in the right place. And the first thing
I want to do is go over a couple scenarios and explanations about what you
can expect to make sure that you get the maximum amount
of value from this course. So the first thing, it's all going to be online. It's all pre recorded, but you have a workbook that's detailed that goes along
with every single lesson, including templates,
examples, screenshots. Walk through is for tools, we're going to talk about over 50 different tools
that are going to save you tons of time and money
and amplify your growth. So along the way, use those
workbooks, take notes. And I have a private forum
for all of my students. So you are invited to join that. Don't pass that up. I'm on there every day,
9-5 answering questions. So if you find something on the course that you need a little bit more
explanation with, I'm here for you, join the
forum, ask a question. If I'm not there to answer, somebody else has most
likely been through it and they're going to
shoot you a quick reply. So we're all a family on
this, you are not alone. And I am ready to help you win. So the next thing I
want to chat about is getting yourself into the
start up marketer mindset. So what does that mean? It's a little bit different. And by the way, if you're
not in a start up, you're still in the right place. I want to work with companies that don't have tons of money. So you could be a small
business, a solo entrepreneur, or really just at the idea phase and want to prove out whether or not someone is
actually going to like this idea. You're
in the right place. I want you to use these
strategies to start building growth so you
can prove an idea out. Impress early investors,
prove the concept, get product feedback, all of the above, so you're
in the right place. Now, what is the start
up marketer mindset? What it is, is it's aggressive, someone's hungry, it's
growth over everything. And there's a couple
core principles that make it different than someone who's just marketing
a Fortune 500 company, who's sitting in
their luxury chair and spending their huge budgets. We don't have money
or time to waste. You're the chief everything
officer for your project. That means the time you're spent marketing is less time you're spent on
developing the product, less time you're spent on HR. And I don't want you
to waste any time. So we got to be aggressive here. We got to optimize for
your time investment. So you're going to
hear me talk about return on time investment
throughout the course. That means that you're
going to analyze your time investment like
you're spending money, if you're spending 2
hours on Twitter one day, and 1 hour on SEO
and you're seeing your SEO bringing in more traffic and more
return on investment. You need to be data driven. You need to cut out
that fat and move forwards on what is
driving your growth. So be data driven,
that's another thing. What does that mean?
Data driven means we're not making emotional decisions
as a start up marketer. We have data, everything
is trackable. We're going to have
a whole module about analytics and setting up
your analytics stack. But I want you to get into
the mindset of not making decisions without a data to
push you in that direction. So we might think that
Twitter doesn't work. Or we might think that,
you know what, Andrew, no one's gonna like a
video about our business. But if you haven't tested
it and tracked it properly and seen the data to back up that assumption,
then you don't know. So I want you to
test everything. There's no such thing
as a stupid idea and be data driven. When I say there's
no such thing as a stupid idea,
seriously, You guys, some of the best
things that I've ever done in my career
have started out as Friday night late night
brainstorming sessions when I work with developers. And I'm like, hey,
actually, can we do this? No, that's stupid.
Well, what about this? Oh, that's genius. So I want you to
think like that. You know, you're on
your way to work in your car or you're walking
home and you're thinking, oh, I think I just
thought of something. Scribble it down. Bring it to the forum, chat
with us about it. That might be your major win for your whole company, right? So that's what growth
hacking is all about. Now the other thing
I want you to think about is the idea of fake
it till you make it. You're going to hear
me talk about it very, very often in this course. Now, there's nothing
illegitimate about here. I don't want you
to become a liar, but you need to think six months further than you
are with your business. You need to be
bigger than you are, because when you're
starting out, who's gonna benefit
from working with you? But I'm going to show you how to hack partnerships, ships, giveaways, how to get access
to press all these things. And the way to do that is
to be forward thinking. We're already solving
this problem. We're already the biggest,
the best of this. That, and whatever you need to be ready to be your biggest fan. Because what if you
don't believe it? Who's gonna believe
it? Nobody. So you're bigger than you already are. You might be starting
out, you might know that you don't have
tons of traction yet. But you're talking
like you're already at that six month spot or at that
million dollar valuation. You know what
you're about to do. The other thing
and the last thing that I'm really going
to get you to think about throughout the course
is with targeted messaging. You're going to hear me say over and over again
that there is no such thing as a
targeted spam message. I say that because if you have the right target
and the right value in your message,
it's going to work. I might not be invited
to e mail this person, but if I know that person
is looking for what I have to offer and there's value
and I'm not overly salesy, then I'm going to
be perceived as valuable and it's not
going to go to spam. So everything you do
throughout this course, think about how you can
create value and who the target demographic is and
what their experience is. If you focus on
those three things, you are going to win. You are going to win so
much because the goal of starting your business
should be to solve a problem. There's a reason why 70% of all the tech investment in the world happens
in San Francisco. It's because founders that are there are trying
to solve problems. When I've worked with companies
in different countries, because I've worked with
start ups all over the world, a lot of the times they're
just trying to make money and they don't
win all the time. The people who win
in start ups or small businesses are people that are trying to solve a problem. So think about the
problem you're solving. Think about how to
create value for that target and who will
appreciate your value the most. Start with that demographic
and you're gonna win so much. I'm so excited you're here. Let's get started you guys.
Are you ready? Let's go.
2. PR & How to Get in Targeted Media for Free Part 1: Hello and welcome. Are you
ready to get started? I am. We're going to
dive right in with one of my absolute favorite growth hacking
strategies online. Pr is also known as public
relations, press marketing. Pr marketing, Tons
of different names, but the basic idea is getting your company and
your project into the story that the media around your target
demographic are telling. Now the reason I
love this so much is because we're about to go
over exactly how to hack it. But do you know how much start
ups actually pay for this? Between 5,000 $20,000 a month. And the reason they pay so
much is because pays off. Imagine how valuable it is for your start up to get a
nationwide article or an article all
about your project that your target
demographic reads. It's hugely valuable. So we're going to
dive in right away. The first thing
I'm going to teach you how to do is how to build a press list.
What is a press list? It's a list of all the
different areas and people that are telling a story to your
target demographic. So I want you to
take a step back and think about all the
things that your project, you, your company,
your industry, your market are relevant to. And you're going to
go and you're going to create a Google sheet. And I have a template attached,
but it's really simple. It's just going to have a name, e mail address, publication, and maybe a note about them. So four or five columns. And you're going to go to
Google News, and Google Alerts, alerts.google.com If you don't
know about this already, basically you can
enter in some keywords on different various searches. And I want you to go really
long tail with this. So think of all the different
potential key phrases that could be related to your
business, your industry, the problem that you're solving, the age demographic
of your target, or what your target
demographic is interested in, and you're going to
search those terms. So recent project I
did was I launched a new app for a dating
company in Los Angeles. So obviously for me, I'm
searching single life, Los Angeles dating
in Los Angeles. Single life hashtag dating, online dating, all these
different terms dating app. And I'm going to get a message
every day from Google. Or if I'm manually doing
it on Google News, I'm going to see results of
people that are writing and telling stories or posting
blogs about those keywords. Now what I want you to
do is click on that. Then you're going to see usually the author's name is right
there on the publication. That's usually hyperlink too, so you click on that.
And what does that have? Their Twitter, their
e mail address. And if you click
the e mail address, it'll open up a tab
to e mail them. I don't want you to e
mail them right away. What I want you to do
is grab their name and email and put
it in that form. Now what you're
going to be doing is building a press list. As you're working on
product development, you don't need to be ready
to launch right away. The goal is to get about 500 to 1,000 E mail addresses before
you're ready to launch. So that you can press it out. And we're going to tell you
how to do that in a second. Now if in the odd chance they don't have their
e mail address there, click on that social media link, be it their Instagram or
their Twitter and DM them. And again, I've included a template message along with this to see
what you should say. But all the stuff I'm
going to talk about, the messaging is
really always simple. Keep it super simple. Value, who are you call to action? That's
all you want to say. So hey, I'm writing
a story about blah, blah, blah, whatever
they are interested in. And I wanted to include
you on our press list. Can I have your e mail
address? That's it. 75% of the time I get an extremely positive
response from reporters. Or they'll be like,
I don't cover that, here's my colleague,
they'll cover that. So you're going to want
to build a press list of a couple hundred for
each individual track. Now again, I said I want
you to step outside and think outside the box of all the different areas
you're interested in. So I recently did a launch of a new travel app for a
company called Hit List, but also had a female founder. So I looked at anyone writing
stories about female CEOs, female start up founders,
also a start up, so you can include any author
writing about start ups. And it was an Android app. So I looked at all the
Android publications and got all the E mail addresses of people writing for
Android publications. So think outside the box. Build that list to a couple
hundred for each track, and then I'm going to
tell you how to send out targeted press releases
to each track right now.
3. PR & How to Get in Targeted Media for Free Part 2: Hello and welcome back. I hope that wasn't
too stressful. Now, I hope every morning
when you start your day, you check your Google alerts, you go to Google News, you look for people writing stories about your business
and your industry. And now we're going to
figure out how to craft a perfect press release for each individual track of E mail addresses
that you're storing. And you might be listening
to this thinking, my start ups super early stage, we haven't helped
1 million people, we haven't made $1 million. Andrew, we don't have a story to tell and I want to tell
you that that is bullshit. Every start up has
something to say. You are solving a problem. You are changing the world. You are maybe mapping
1 million data points. You have some amazing history behind your product
that you can leverage. Now I want you to think about the number one thing that I say throughout
this course. You need to fake it
till you make it. So I want you to put
yourself in the shoes of a reporter and think about what is catchy
about what you're doing. You know, maybe you
need to be a little bit ahead of time already.
You're not there yet. But this press process is developing it while you're
developing your product. So you're building that list
over a couple of months. You're not trying to grab
100 e mails in one day. You're trying to build ten to 15 new e mails to that list. And that's the same thing
goes for your story. You want to develop
your story as you're working on your product
so that when you launch, you're ready to go
for PR marketing. So I want you to open
up a new Google Doc. We're going to build a press
release for you right now. So my experience and again, I've included a template of a press release from a
recent launch that I did. Again, reporters
are really lazy, so you want to make
it very high value and easily digestible pieces
of the press release. So start that doc. The number one
thing on the press release is that headline. It's going to be the
subject of your e mail. When you reach out to reporters, it's going to be the thing
that grabs their attention. So short, descriptive
headline, it's kind of vague. It doesn't have to be
super intense explicatory. You want people to be interested enough to
continue reading. So again, when I did a
recent dating app launch, it's company launches,
world changing dating app or something
like that, vague. They want to read. Then there's a subtitle that goes a
little bit in depth. That's when you mention
the name of your company, that's when you go a little bit deeper on the problem
that you're solving. That's right underneath
that headline. Underneath that, you start
with your date and your city, where you're launching
from and an introductory paragraph that explains more
about what you're doing. After that introductory
paragraph, it's time to start
giving them real value. Like I said, reporters are lazy. There's really only three
potential outcomes from every reporter that
positive outcomes from every reporter
you reach out to. Cause. I guess there's
a bunch of outcomes. They could ignore it, whatever. But majority of time, one of three things is going to happen. They're
gonna write back. And they're going to be
interested to learn more to include you in a
story that's great, They're going to copy
paste what you wrote and write a story about you without even
telling you that's great. Or third, an ideal situation
is they write back and they want an exclusive
interview to create a story just about you
and your business. So you want to make it easy
for them to do all three of those things with as little touch points from
you as possible. So how do you do that? Include everything
you think that they need in the press
list, press release, but you're not going to
make it over two pages long because just like any
other marketing message, there's a TL DR
situation too long. Don't read, kind of
feeling for the reporter. Couple quick quotes. You're the founder
or you're the CEO. You want a couple
quotes from yourself. You're the person that wants
to be quoted in the story, or if there's testimonials that you want from
customers or users, you're including those there. This product changed my life. Something really, really banner
text that they are like, wow, we need to include
this in the story. So you've got your
couple quotes there, another paragraph about the
problem you're solving. And then at the bottom, just about your business
and a media kit. And that's pretty much
it, your media kit. You can Google how to make
a media kit super easy. You just want to
give them logos, pictures of your team,
maybe your office, or an example of
whatever product you're solving in that photo
of it. And that's it. That's all that needs to
go into the press release. Don't be afraid to make different press releases
for different audiences. The more applicable
it is, the better. Okay, that's it for
creating a press release. See you in the next lesson.
4. PR & How to Get in Targeted Media for Free Part 3: All right, welcome back. Now it's go time. You spent the last
few months working on your product at the same time you've been building
a press list. The last few weeks
you've been working on a press release or multiple. If you really got the time and you're really ready to blow this up and now it's time
to send it out. Because if you
don't send it out, it's like building a car and
never putting gas in it. It's time to put the pedal to the floor
and drive this thing. So I want you to think about your press list in
two major sections. The high value people, So the people that have a
huge audience or are really, really interested in
responding to you, or potentially have
the best reach for your target demographic. And then everybody else is
in the lower value contact. So there's going to
be two major ways that we're going to
reach out to people. One, for those
high value people, I want you to e
mail them directly. And you're going to be
able to put their name in that and reach out to them
with a very small message, which I've attached a template outreach message to this module. You basically, the message is again across the board for everything I talk
about very simple, who are you, what's the
value you create for them, and what's the call to action? What do they need to do for you? So this is no different
than any other message. You're basically cold e
mailing these people. But what do I always say? There's no such thing
as targeted spam. If you are creating value in your message for the right
target that wants that value, they don't care if they invited you to e
mail them or not. They're going to be like,
thank you for that, here's what I can do for you. So this is the same thing. You're not trying to
sell them anything, You're trying to
create value for them. Like hey, I saw you write about this, here's what I'm doing. Hopefully this is
helpful for you, so it's not coming
across as spammy. The idea is that you're creating value for them and
that's what's going to really get that
high open rate for these E mails, high
response rate. And hopefully get you one of
those three ideal outcomes. Hopefully you get your
own customs piece. So how do we maximize that with that e mail to
the high value people? One, you want to compliment
those reporters. Oh, I've seen the stuff that you write. I think it's amazing. And I wanted to offer you an opportunity to get
some value from me. You don't say value, obviously. What is the value that we can create for a reporter
in this situation? An embargo on the press release. An embargo means that
you will give them exclusivity for a certain
number of days that they set. So we'll give you this story a week before we
get it to anyone else because you're
an amazing writer or you're an amazing blogger, or you're an amazing Youtuber. Again, I want you
to think of PR as outside of the box of just
traditional reporters too. They get inundated with
a lot more messages and your lower hanging fruit might be a Youtuber with
1 million views, maybe they want to make a
video about you that is huge. So don't discount
that opportunity. So what's the other
piece of value? We can offer these reporters an exclusive interview
with the CEO. Now you might be the CEO, you're working on a one person team doing it all yourself. Make a sales at, or make up a whole new person. Sean Atorcopany.com
An e mail from Sean, the marketing manager, offering an exclusive interview
with your CEO. Not only will that
make your project look further along
and more legit, it'll make your
company look bigger, it'll make you look
more professional and the reporter will
be feeling that value. Wow, they're offering me
an exclusive interview with this hard to reach CEO. So offer that quick value in that first e mail
to the individual, let's say your top 50 or
your top hundred people. They get a custom E
mail directly from you. And that way they can respond and you can
engage with them. A lot of times it takes
a few weeks to build rapport with these reporters and get them to put something. They're usually working
on projects that are, they're going to be
published a month or a month or two months out. So be knowledgeable about that time gap and work ahead
of time expecting that. Now with the second half, this is where it really gets scrappy with the second half. So the majority of that E mail list that you've
been building, we're going to take that
email list and we're going to put it into your E
mail service provider. So I recommend mail chimp
to early stage start ups. And we're going to go into
how to use mail chimp a lot more on the e
mail marketing module. But mail chimp is free
up to 2000 e mails. But maybe you want to
use constant contact. Send grid, auto pilot. There's tons of e mail
service providers out there. Almost all are free to get started for a
certain list size. So pick the one
you want the most. Add in your list,
your different list. So you've got your start
up list, your tech list, maybe your E commerce list, whatever your female
founder list. All of the different
small lists. So 100 to 200 e mails, 300 e mails per list. You're uploading those when
they're small like that, it should circumnavigate there their software that blocks
the uploading of built lists. So if it doesn't and
if you get flagged, then just upload them
in small pieces. You know, 2030 e
mails at a time. And what you're going to do
is you're going to populate the name field and the company name or
the publication field. So hey, name is publication
interested in this story. Now they're going to see
that and not know that you send a dynamic E mail out
to hundreds of people. They're going to
feel like that's customized and the
open rate is going to be about 25% to 30%
for a code list, super targeted, lot of value, you're going to get responses. Now, again, I said reporters
tend to be kind of lazy. If you're an ex reporter out there, don't take any offense, but you want to make
it easy for them, so the chances are they
might not respond. So what do you do? You go
into that e mail tool, you look at the report,
and you click Opens. And you see who's opened
that e mail the most. Sometimes you'll see 15, 20 opens from one reporter because he's working on a story, he or she working on
a story for weeks. Now you're going to
go to that person and send them a custom e mail. Hey, my CEO said you might be interested in
covering our story. He really likes what
you write about, and we're interested in
having a chat with you. Click the link below
to book a call. Now if you can get a call with that reporter, clearly
they're interested. You might get that
third outcome and get a custom piece written
about your business. So you've then taken
a low value reporter and brought them
up to a high value without much information. So that is how you
build a press release. That is how you build the list, and this is how you
distribute that press list. Now check the next lesson. We're going to talk
about a couple other free areas you can
get press from.
5. PR & How to Get in Targeted Media for Free Part 4: All right, wow, that
was a lot right? Well, I hope you know that start ups that raise
money pay upwards of $100,000 a year for an agency to do what you just
learned how to do yourself. So don't slack on press
release marketing. It's a huge opportunity for
start ups at any level. Because one really good article, if you have an app that's free
to download or if you have a service that's applicable
nationwide or worldwide, then you can get thousands of new customers from one
really good article. So tons of value, do not sleep on press,
and I'm not done. I want to talk about
a couple more ways for you to maximize all your time investment
with press and get free PR opportunities. So the first thing I want
you to do is to look up all the free sites that you can post your
press release for free. A lot of people don't think about this, but
in my experience, you get about 500 to 1,500 views per press
release, per site. So I've actually included a
list along with this lesson of all the free
places where you can post your press
release for free. The worst thing is you've got
to create a free account. They might e mail you,
but you can post. And then the reason why these
are effective is because, like I said, reporters are lazy. Sorry, again, no offense
to the reporters, but they usually go to these sites to look for
story opportunities. So Monday morning
their boss tells them, hey, I want you to
write about start ups. First thing they do is go
to these sites and look for new stories about start
ups that are killing it. So I want you to be there. So sites like Prlog.com par Newswire.com and check the
list that I've included. You've got about 20 different
sites there, make accounts. Post your every
single press release that you write on
all those sites. And include your media
contact and your e mail of your CEO or your marketing
person that you made. And you're going to get a ton
of opportunities from that. Now the second thing I
want you to do is go to Help Areporter.com Help A Reporter.com is a free
email newsletter of reporters requests from around the country and what
they're looking for. And you can respond in real time and it goes directly
to the reporter. So you basically sign up for free and you signify what
you're interested in. So tech, business,
start ups, health, whatever your industry might be, entertainment, media, travel, tourism, you fill that out, you check those boxes and every day help a reporter sends you questions from
reporter looking for an expert talking about
early stage start ups. Obviously, I'm going
to respond to that, looking for an opportunity
to interview someone on a podcast about digital nomads. I'm going to respond to that. Help a reporter is
a great service and the best thing is
you can write a really, really detailed
response to them. And if you don't get included, you take that and you
repurpose it as a blog, which we're going to
talk about later. So there's no risk if
someone asks about Instagram marketing and I want to write a long
E mail to them, maybe they're not
going to end up putting me in the
piece. No big deal. Because now I've
got a post I can repurpose for either
social media or my blog. So check, help a reporter post your blog post on
all those, I mean, your PR on all those
free websites and you will get tons of legs
out of every press release. So that's everything
for PR marketing. Are you ready to keep going?
See on the next lesson.
6. Developing YOUR Social Media Strategy Part 1: Welcome back. So glad
to have you here. We're going to be
talking about one of my favorite strategies for building early stage start up growth, social media marketing. And the reason it's
one of my favorite strategies is because this is really you getting out in the trenches and engaging
with potential users. So it's one of the best ways
to get early feedback notes and comments from
potential users and really see what type of message is
working for your business. So first thing I
want to talk about is developing your
social media strategy. So I work with early stage start ups all the time that say, oh, we don't really know
what to do for social media. We're going to figure
that out later once we're already making money, and that is totally wrong. You need to start your
social media from the very beginning because that actually builds
trust with people. When I go to a new website, I usually scroll down, click
on the Instagram button. I want to see how active
that business is. So you need to be active on your social media pages
and also off page. So we're going to talk
about both of those things. But the first thing I
want to dive into is how to develop your
social media strategy. What do I mean when
I point to you and say your social media strategy? I mean, you don't need to be everywhere all at the beginning. I want you to pick that
low hanging fruit, which I'm going to get into, and own those
channels and really, really, really create
value for your target. So how do you pick what's
the low hanging fruit? And when I say low
hanging fruit, I mean the things that
are easy to grab, the things that are easy to
start with for social media. Now, social media goes a lot
further than just Facebook. Instagram, linked in. Social media is really
any online place where people are interacting and
creating content socially. So that could be niche forums related to your industry that could be
subredits on Redit. If you don't already
know what red it is, pause this video and go
and create an account on Reddit.com and search
all the keywords related to your business. Usually there's about four or five subredits that
are related to your target demographic that you need to start creating
a presence on. So for me, obviously start Ups, Digital Nomad, these
are huge communities on redit with hundreds
of thousands of users. So find those areas, find all of those different
social media sites that you need to be on and
create your strategy. Now depending on your target demographic and the age and what they're into, it's
going to be different. Obviously, if you
are a B2b company, you're going to want to
go heavy on Linked in. Linked In also,
even if you're not, B2b has the highest net worth on average for any
social media site. So if you're an
expensive product, you're also going to
want to use linked in to target people that are
of a higher net worth. If you're focused on
much younger people, you're not going
to be looking at Facebook or even really. Instagram under 18 is
almost all snap chat. Even though it's
greatly declining, they still own that demographic. So take the time to research which social
media sites will be best for you and pick three to five and
really just own them. I don't want you to spread
too thinly across tons of social media sites and
not make any action. It's better to
focus on a couple. Really figure out what
messages and what value works for those people
and really own those. Build your follower
base up on those. And then you can
expand once you have a social media marketer
in house or an intern, then you can expand to
all the other sites. But test everything
in the beginning, find out what works best
for your company and where the engagement is high and
where that high value user is, and own those channels first.
7. Developing YOUR Social Media Strategy Part 2: All right, welcome
back. Now you've developed your social
media strategy. You know which pages
you want to focus on, You know where that
low hanging fruit is. You know which communities
you want to create value for. Now I want to teach
you some tools to hack that time investment. You're going to hear
me talk over and over again about return
on time investment. I want you to look at
your time as a budget. Because what something that we all have in common
budget wise, you know, with a start up that
has millions of dollars and a start that hasn't
raised enough money, you still have 24
hours left in the day. So you need to figure out how to optimize your
time investment. And we're going to talk
over and over about that. And one of the things
that is difficult with social media about how much time it takes
to actively do it, marketing in general,
it takes a lot of time. So one of my goals for you in this course is
to figure out how to hack your time investment as much as your dollar investment. Social media, I break it down into two types
of marketing. There's the on page marketing
and off page marketing. And nobody else really
talks about it like this, and I've really coined the term. But we're going to
talk first about the on page social
media marketing. What do you do to
actively engage the people on your actual pages? These are already
people following you. You need to engage them
so they don't unfollow. And so you can convert
them over time to being customers or
referrals of your business. So I actually think this only takes about
25% of your time. So that's why I want
to automate it, and that's why we're
going to jump into how to automate your on page
social media post. So I think it's important that you post every day
on every page. But I don't want
you to go and spend an hour every day posting
on all those pages. So I want to show
you some tools. The first tool is Buffer.com Now you might be listening to this
and you're like, oh, I already know about that. Don't worry, we're
going to get into some more Unknown secret
weapons right after this. But Buffer is really
famous for being the first social media
scheduling tool. They have millions of users. Now, it's free to up to I
think, 30 posts a month. And you get really
good analytics. So I've included a
list of all the tools, so you don't need to worry
about writing this down yet. But buffer is really good because you can re post content, you can recycle content, you can get those analytics. And you go into the office
on a Monday morning and you spend an hour scheduling
posts for the whole week. Now you only want to do a salesy post every
once in a while. You want to focus
on creating value. So just because you
can schedule posts in this tool doesn't give you
the right to just say, buy our stuff, buy our stuff, buy our stuff every day. Every single post.
You still got to be thinking about that value
that you're creating. Is this valuable for the target? Now, I want you to be salesy. I want you to include a call
to action in every post, But not too salesy. You got to still
think about the value and changing up the
types of content. We're going to go
way deeper into content marketing in the
content marketing module, but that's the first tool
I want you to look at. Now the problem is for buffer, you still have to
create that content. Don't worry, I got to
hack for that too. The next tool is called Q. Now Q is from the UK, and it's not famous
yet in the US here, but I'm giving it
to you right now. It's Q.com And again, I've got that list of tools, so you don't need to
go to it right now. But Q is an incredible
scheduling tool for on page social
media because they have a ten person team that
curates content by category and gives you
ideas of what to post. All you have to do
is customize it a little bit and
drag and drop and schedule it into your buffer so it works with
your buffer account. You don't need to pay any money. You get up to two
posts a day for free. I don't really think
you should be doing any more than that on any channel, so no need to pay
them, unfortunately. Sorry. Q if you're
watching this, but you're an amazing tool. I love you. You've helped so
many projects I've been on. So with Q, you just
customize the text, they even write the post
for you and the link. So you customize
it a little bit. You can schedule it across three to four channels right there. Boom. You spend your Monday morning
scheduling that good content. And that gives you
time to then focus on creating one or two pieces
of organic content a week. Which again, we're going to talk about in content marketing. But those two tools are your main tools for scheduling
your social media content. Now if you're listening to
this and you're like Andrew, what about Instagram Buffer
kind of works for Instagram. It's not great so I
want to tell you about another tool. It's called Later. Later.com You can schedule up to 30 free posts a
month for Instagram. And it's amazing because you can use one of my favorite
tools, Canva. Again, you're getting a
list of all these tools. So if I'm going fast,
don't worry about it. Canva.com is a free social
media image creation tool, so you can create post
for Instagram like crazy. You know what goes really
good on Instagram. It's either a photo with
some text on it or it's just a black background or
a color background with some text You want
to bust out 2030. Good quotes related to your
industry and your target. You can then drag those
images and drop them, Upload them into later, and drag and drop
them onto a calendar. Quickly write the
post call to action, check the Lincoln or bio or
whatever you want it to be. Then boom, your Instagram is scheduled for
the whole month. Now, I'm not saying to do this for the life
of your business. As you grow as a company, I want you to get more
and more organic. And obviously, especially
if you have the funds and resources to
hire a team person, a manager on that,
then you don't need to use these
scheduling tools as much. But in the beginning when you are the chief
everything Officer, these tools will
massively save you time. So schedule as much as possible, let it run, go back, look at the analytics,
see what's working, be data driven, and then
optimize based on that data. So oh, it looks like Instagram is not bringing
any traffic because unfortunately they
have to then go to the click of
that link in bio. And it doesn't give me
as much data because the call to actions not
right there on the post. So Twitter seems to
be the most active. So we're going to double down on Twitter in the next month. And we're going to
more time creating content just for Twitter and
then put it everywhere else. So be data driven, look at the analytics
of those posts, but use these tools to
schedule your post. So that'll save you
time so you can work on other types
of marketing. I'll see you on the next lesson.
8. Developing YOUR Social Media Strategy Part 3: All right, welcome back. Right now we're talking about
social media marketing. And what I'm about to go into
is going to be the bulk of all of your time investment in social media marketing.
You know why? Because off page social
media marketing is, meaning reaching
out and grabbing people that are off your page is so much more valuable
than what you put on your own page.
And I'll tell you why. Because as an early
stage start up, you might have 500 or 1,000 followers and you need to post
regularly to engage them. But as social media sites decrease your
potential engagement, 3% to 10% impressions is
all you're going to get. You're really not
going to drive tons of business by just posting
on your own pages. But what you can do is
you can reach off page and engage with people that are actively talking
about your product, your service, the problem
that you're solving, your market, your
industry themselves. You can identify
them, target them, and bring them with a high value message to your business. And that is how you are going to acquire tons of new business through social media for free. And I'm going to show you how
to hack it. Are you ready? Cool. So the first thing
I want you to do is think about all the
different keywords and hashtags that are
related to your business. Clients I work with
tend to print them out. Make a word cloud on the
wall in your office. Look at those hashtags,
think about them. Have a brainstorm session with your team or family, if
that's what it takes. Also, you can go to Instagram,
you can go to Twitter, you can go to Facebook, and you can search those
hashtags and search those keywords and see
what profiles come up. See what comments come up, see what terms are most
active for people. And now I want you to go to my favorite tool
for social media, Hoot Suite. You
might know about it. There's a couple other relax. So Hoot Suite is a search
engine for social media post. Imagine that you can then
set up searches for hashtag, digital nomad hashtag
dating in Los Angeles. Hashtag company hashtag, San
Francisco, whatever it is. So the geo location that
your clients might be in hashtag dating sucks the
problem that you're solving. Whatever it is, you can then
set up real time searches and get real time desktop notifications for
those searches. So anytime someone posts any post on any social
network including Instagram, including Twitter, and by
the way, this is free. You get a real time notification anytime the keywords
that you set. It can be really long tail
if you are a hiking cloth. I worked with a company
called Royal Robins that had clothes for rock
climbing and hiking before. Rock climbing clothes need new. If anybody posts, I need
new rock climbing clothes, I'm going to see that and
be able to immediately send them a 10%
off coupon or hey, looks like you could use us. Here's a deep link to the exactly what you're looking for. So high value message
respond to them. You know, you get
it in real time, but you don't need to
respond in real time. What ideally would
happen for you is every morning you're
starting out your day and you're going to go in and
you're going to respond to 2030 people that have been posting on different
social networks, identifying themselves as a
high quality target for you. What do I always say? There's no such thing
as targeted spam. So you got to get yourself out of that thought
process of these people. Don't want me to message
them, I'm spamming them. No, you're hitting
them with value. So value could be
an exploding offer, a promo code that's going away. If you're e commerce,
value is your app. If your app is solving the problem that
they're talking about, value is, hey, that sucks. You're going through this,
but here's our website, hope we can help whatever it is you're trying
to help them. That is the difference of
marketing and spamming. You are trying to help them. You're not just looking for
anybody that's 17 years old. They're talking about going out tonight and you're like, boom, here's this thing,
I hope you like it, then you're going to be spammy. What I want you to do is hit people with targeted messages. And my data from doing
this over ten years, you get about a 40%
response rate and about 75% of those
responses are positive. So let's think about
that for instance. So if you send 100 messages, about 40% of people
are going to respond. And usually they're going to click without
even responding. So let's say 80%
click on that link. If you close 10%
of those people, that's still a solid
percentage point. You know, ten to
15 potential sales out of 100 messages are sending. So this is really,
really valuable and as you scale your team up, you can focus on it more. But again, I want you to
be really data driven. So what I tell clients
is if you don't have any money and you
see this tend to work and you really
want to scale it up, go get an unpaid intern. Train them on how to
do Google analytics, which we're going to
talk about later. Train them on how to do this off page aggressive social
media marketing. They're going to find
it super valuable. Working with you,
you're going to get a ton of value out of them. And they're going to learn
a lot. So it's a win win. That is how you optimize your off page social
media marketing. And again, you're
only focusing on those few sites that I
said was really valuable. But off page social
media marketing goes beyond even these sites. I also want you to join all the Facebook
groups related to your business or your
target demographic. I also want you to join those sub **** that
we talked about. Trip Advisor, if
you're a travel and tourism app or
business or start up, you need to have a solid
rating on Trip Advisor. You need to respond to people, not just when
they're asking about top new travel booking apps
or whatever is related, but also build clout by being authentic and
spending some time. Kora is a massive opportunity for you to become a thought
leader in your space. So spend some time answering questions that might
not even be related. But make sure that you're there every time to respond to questions related
to your business, your problem that
you're solving. So you want to be everywhere
with off page social media that your target demographic is talking about your service. So that is how you win with
social media marketing. I'll see you in the next lesson.
9. Developing YOUR Social Media Strategy Part 4: Hello, welcome back to
the social media lessons. I wanted to take
the time to talk directly about Instagram
as a marketer, as someone who works with
early stage start ups. I really see Instagram becoming more and more
valuable as a tool. So I wanted to make a lesson all about how you can
optimize your Instagram. Because I want you to
obviously spread your time evenly in the beginning across different
social media channels. But Instagram is a lot more than just a traffic generator because you don't get
links with every post. So you can't really see in your analytics a lot
of the response. But once you set up your
Instagram as a business page, you'll be able to
see the analytics at the top about
how many visits. And with the tools
I'm about to go over, there's no way you'll get
less than 2000 visits a week to your Instagram page. And a start up
founder I worked with recently said to me something that really stuck in my head. Instagram is the new home page. You will get more traffic, often to your
Instagram page with these tools than to your actual homepage
for your website. Especially if you're a
mobile first business, you don't even care
about a website really, it's just a placeholder. So I wanted to go through a couple ways about
how you can optimize your on page and off page social media marketing
just for Instagram. So the first is what makes a really
strong Instagram page. And if this seems like
common sense to you, great. But for a lot of people
it really isn't. So I want you to, if you're at an early stage and you're not going
to be able to post really beautiful
pictures often just create nine really good images. Maybe it makes one larger image. You can use Canva
like I told you. Or you can hire
someone on fiver for less than 20 bucks to make
a nice image for you. Cut into nine pieces. Upload that just so you have a beautiful looking
landing page. And then once you have
the team later on, then you can start
daily posting. 'cause remember what I
said, the on page stuff is much less important
than the off page stuff. And I'm going to show you
how to automate that again. So now that you've got
a beautiful pages, what do you write in your bio? Now, for a while, hash tags are really important and those are no
longer clickable. So it doesn't really
matter so much what you say as much as what
you tell people to do. So little bit of explanation about the problem that you're trying to solve. Again, making your company
bigger than you currently are. We're not a small start up doing this, we're
revolutionizing this. So a large statement
and a call to action. Check out the app
below or sign up for free or download this free
or whatever that value is. You want to hammer that home and then that link right there, you only get 150 characters. So you don't have to try and
reinvent the wheel here. Just say something valuable. Call to action, your
beautiful page. And then if you're
doing stories often, which you should, then you can obviously make
those highlights. But I recommend in the highlights being
how to use our product, what we're trying to do message from the founder promo code. So basically just
like a website, those highlights are the menu
options of your website. They can click on that and
then they can learn about each individual section of your business or our
team can be one. So then any videos you're posting in the
office or the team, you're putting them there
and that highlights. And those customers then get to know you and know that
you're doing something. So there's a placeholder for every piece of content
that you're recording. So that's your
Instagram page on page. Don't really care
that much about that. If you do have access, let's say you're related
to travel and tourism, then you have an
endless list of content you can create you're going
to want to use later, like I talked about earlier. And schedule 30 beautiful
images with all the hash tags, dump them in and those
are posting regularly. What's more important
is what you're doing off page on Instagram
to identify, follow, comment like DM, people that are going to be interested in coming
to your page, clicking on that link,
becoming a customer, referring your
service to friends. That's really what you want
from Instagram and that's why I really see it
blowing up in the future. So what I want you to do, and this tool is not free, but it's damn near close follow. Adder is a tool that I've
been using almost for a year now and it's still
fully legal by Instagram. You know, things are
evolving and you never know when Instagram might
change their API rules. But basically this
is an API tool, follow Adder.com which
lives on your desktop. And it's a software
that you can train by keyword and hashtag and location to like follow
and comment and DM. But let's get there in a bit. Other Instagram users now, what I use it for most
at Andrew start ups or even other projects that I'm on is to like and follow people. I don't have time to go into
Instagram every day and spend 2 hours looking through pictures,
liking and following. But I want to bring a lot
of people to my page. So this software for
just $10 a month, which I'm sure you have that
to spend for your start up, will bring thousands of people back to your page on Instagram by liking and following and commenting targeted
messages on them. So just like we talked about
with the press marketing, you can make individual lists. So I'm interested in following and liking and commenting
people by start ups, marketing, CEO, founder,
different terms. So I'm creating long lists of key terms for
each one of those. And then I'm writing custom
messages in the software. And in your workbook, you'll see screenshots of the software which you can see how to use it, but it's really
self explanatory. I've also included the links to the Youtube videos that follow Adder puts out
and how to use it. Super simple desktop software. Train this software
to start off by just liking and following
and commenting people, so if you know the
location they're in. For instance, I was
just working with the dating app in Los Angeles, like I've mentioned previously. Obviously I want to
follow anybody that's posting anything
related to Los Angeles. Anybody that's posting
anything related to single life, single sucks, dating sucks, online dating, tinder, competitor
names, things like that. That's who you want
to like and follow. And believe it or
not, it's going to bring them to your page. You can set it to like a minimum or a maximum number of
pictures per person. What's crazy is if you go like
five pictures for someone, they're going to think it's
you and they're going to want to come and engage
with your stuff. So they're gonna follow you. They're gonna like five of
your pictures out of envy or, you know, pride that
you did it for them, they're going to
want to do it back. And if you have
something that's easily convertible and a strong
call to action there, you're going to drive them
to click on that link. So if it's something
that's free, you're going to convert
a lot of those people. If it's something
that costs money, you'll still drive conversions. But I recommend having something free that's really easy
for them to convert. So a free piece of content, you'll see on my Instagram. I usually have a giveaway for this online course and so you can recommend friends to that link and then
they can give it away so it's more viral
people then maybe share it. So you want something
that's going to take that one time investment
and exponentially grow it. So follow adder is a
great tool for that. And like I said, if by chance, Instagram has banned that tool, which they haven't
yet for a year, which is why I'm comfortable
recommending it. I'm going to put below in the worksheet updated
tools that you can use, so don't worry if follow
adder is no good anymore. But right now you should
definitely check it out. I'll see you in the next lesson.
10. How To Start & Scale Content Marketing Campaigns Yourself Part 1: Hello and welcome to the course. Are you ready to talk
about content marketing? It's a buzzword. I know you know what it is, or maybe you used the word and you don't really
know what it is. Content marketing
is all about just creating useful content
for potential buyers. Customers refers,
users, clients, everybody out there to
find your business, to drive inbound traffic. So a lot of the
stuff we're talking about in this
course is outbound, meaning stuff you put out there to people telling
them to come in. This is driving
inbound leads for you. So higher intent,
higher value leads. And content marketing is so powerful because it
stays there forever. I tell, I use the analogy
that content marketing is like throwing a
bunch of bobbers or launching
satellites into space. They just stay floating out
there forever and people stumble on them and come
into your business forever. So it's massive, massive value. And that's why everyone
says content is king or whatever other buzz
term they're saying. It's true, it takes a
lot of time to do it, but it stays out there forever. So that's why we put
it into this course. It's massive, massive,
massive reward. And if you follow along here, you're going to
learn how to hack all the different types of
content marketing to get it done with less time
investment and still get that return on
your time investment. That's my goal from
this whole course. So the first thing I
want to talk about is all the different types of content marketing or
different types of content. And then what makes
content useful? How is it going to
get that reward? Because unfortunately, a lot
of early stage start ups, they start out and they think, oh, we're making content,
we're doing something. I think it's a good idea, but nobody finds it valuable and they get nothing from it. And they stop after a month. And then that whole strategy
goes to the wayside. So I don't want that
to happen for you. And I've been doing
content marketing for brands for a long time. So we're going to talk
about some key points. The first thing is,
it's not just blogging. Blogging blew up maybe
1015 or 20 years ago. Because it is the easiest
type of content marketing, you can quickly write
something and put it out. Twitter blew up because
it's micro content, and Instagram is
blowing up because beautiful visual content.
But what else is there? There's podcast, audio
content. Put that out there. Think about that as a potential,
there's video content. Youtube is now the number two
search engine in the world. Yeah. Think about
that for a second. More people search
for things on Youtube than all the other
search engines besides Google combined. So you need to be
present there as well. So video content is
also really important. Images can be shared more faster than anything and grab
people's attention. So image content is also
really interesting. Infographic, Maybe you don't
have a huge story to tell, but you can leverage your data. Maybe you have access to something that people
don't know about. You've got a report if
you're a B2b company. White papers reports,
downloadable top this top, that sheets, really, really valuable and really,
really interesting. It'll have massive legs
as your content strategy. So think about all the different types
of content that you could create with the workbook here below you can write
out the different ideas. I want you to brainstorm
different content ideas and then pick one
and start with that. But the key is to make
sure that it's useful. It's not just something that you can do quickly and easily. Easy is not what you want with your content marketing strategy. The more time you put
into the content, the more value that
you give away. Maybe for free, even
the more people are going to love
it and come back. Now another thing
is you want to kind of think of things
that are search heavy. So is this content something that people
are searching for? Because if so, then
you're going to get more inbound
traffic from it. People are going
to be finding it. Don't worry about
distributing the content yet. That's on the very last lesson in this module where
I'm going to teach you all the secrets to getting tons and tons of eyeballs
on your content. Right now, I just
want you to think about what is useful
for your target demographic and what are
the different types of content that you can
create a long time, like not just one time. I want you to be consistent and persistent with this
content strategy. Because what it takes time, like everything else
with marketing, there is no quick fix paid acquisition is
what moves fast. But we don't care
about that right now. We're talking about building
organic growth over time. So think about those different content
marketing strategies. What's useful, what you can do, different mediums tested out. And then the next lesson
we're going to go a little bit deeper.
I'll see you there.
11. How To Start & Scale Content Marketing Campaigns Yourself Part 2: All right, we just jumped into content marketing and
your head might be, you know, struggling to decide which piece of content
you want to create. And I got a tool for that. Now in this section,
we're going to talk about my favorite tools right now to make content marketing easy. Now the first thing is if
you're writing content, there really is no hack
for writing content. I'm going to talk
about how to hack blogging in the next session. So we're going to
skip over that. But if you're going to step outside of that comfort zone and create different
types of content, I want you first
to be data driven. So the first tool
I wanted to show you is called Buzzsumo. Buzzsumo is a free tool that
basically you can enter keywords and you can see all the different news
stories, types of content. And you can see which is getting most engagement from
your target audience. So before you decide,
you know what, let's do a whole video series talking about our start
up in our market. Why don't you do a couple
searches on Buzzsumo and see if those kind of
videos are getting engagement. So for me I'm going to look
at start up marketing. Maybe I'm going to
type in videos also, and I'm going to see
the average engagement on those different channels. And then I'm going to type start up marketing infographic, start up marketing blog. And I'm going to judge which pieces of content are getting the most engagement and decide which strategy
to go off off of that. So check that tool out, Be data driven as a marketer
with everything that you do. But that's the first step. Now the second one, if you're going to start creating images, you might not have access to a designer.
They're expensive. Even if you go through
the cheapest tools like Fier.com every single design is going to start
costing you money. You don't really have the
resources or the time for that. So another tool that you may have already
heard of is Canva. Canva.com Camba.com is
an incredible start up from Australia that basically gives you all kinds of
design tools for free. You can make any kind of image you want for
free with Canva, and you can start doing a good content marketing
strategy with images through Canva with literally no design
skills whatsoever. So those two tools
can help start building your content
marketing strategy right away. But if you want to go even deeper and you'd have that data, you can leverage
for infographics. Again, you don't really
have the resources to pay a designer to make custom infographics over
and over again. Check out Infogram. Infogram.com is a free tool. They have paid versions,
but you're not there yet. We're not interested
in all that. You can create infographics, just dumping in the information that you already have access to, maybe that's your database. Something about the problem
that you're solving. Something about
the daily lives of your target demographic that
you think might be viral. Create an infographic,
create an image on Camva, create a written blog post. In the next lesson, we're
going to talk about that. But get that content churning these tools
should help you be confident with
buzzsumo that it's going to get legs
and be engaging. And then that you can create it pretty quickly and easily. The goal to starting these things is not to
invest tons of time. Because time is more
than money, actually. And if you invest tons of time, then you start to think about an expected return and you're not going to
get it right away, like I said, over
and over again. And I want you to
understand these are long term strategies. You start them and you keep
doing them and you persist. So the goal for me is to show
you tools that start you out easily so you can get it working and work it
into your schedule. So I actually tell
clients that you should create a content
marketing calendar. So Google or Outlook. I hope you're not using
Outlook, but Google Calendar. You can just add a layer that your content
marketing calendar. And every Monday or every
Tuesday, or once a week, or whenever you feel
feasibly that you can do it, you're going to add that,
oh, got to go to Canva. Spend an hour make new images. Boom. Canva image hour is there. You only need to do
it once in a while. Boom, I'm gonna go to Infogram. I'm going to do an
infographic once a month. Boom'm. Going to
work on a podcast. So work that into your
content marketing calendar. Try out those different tools and you'll be well
on your way to a content marketing funnel and machine that is driving
you tons of traffic. On the next lesson, we're
going to talk about blogging. And this is really exciting
for me. I'll see you there.
12. How To Start & Scale Content Marketing Campaigns Yourself Part 3: All right, so we've
been talking a lot about content marketing
in this module. And even though a lot of
people overlook blogging, it really still is the easiest
and most powerful type of content marketing
for many reasons. One of which because it also has so much SEO implications. So if you haven't already
watched it after this, go back and watch
the SEO module of this course and you'll see
why blogging is so important. So I want you to become
a blogging expert. And so I'm going to have to
give you all my secret tips on how to do it easily and
efficiently and get starting, really get into your rhythm. Because when I work
with start ups, they say, oh yeah, Andrew, we're going to write an
incredible blog piece and then I check back
in in a week or two. Oh, we've hit writer's block. It's really tough. We have
to get into a rhythm. It takes time. Bullshit.
I want you to get, get started by hacking
it and get into a rhythm and then create
your organic pieces. So I'm going to share
with you right now my top strategy for getting
started with blogging. And bear with me
why I go over it, because it might not be a really easy concept to understand, but give me a second
to explain it. So the key to blogging, just like everything in
marketing, what do I say? You're probably telling me
right now through the camera, but it's about consistency
and persistence. So I want you to get
into the rhythm of blogging by kind of doing it really easily
in the beginning. So organic content takes
a lot of time to create. So I'm going to teach you
how to hack blogging. So go back to Google
News right now. Open it up with a tab
or set a Google alerts, put in those keywords for things that are related
to your business. And you're going to see
articles come up from big publications
that are writing about things that your target demographic are interested in. Maybe it's tips and tricks, maybe it's top news,
maybe it's ideas. Something that your target demographic is going
to be interested in. Something you would
normally just go share on social media. I actually want you to only start sharing from
your own blog. So what you're going to
do is read that article, obviously First, make sure it's quality and
it's interesting. Then you're going
to take a paragraph from it and you're going
to slap it on your blog. But above that, I want you to write two to three
paragraphs yourself, maybe even one paragraph, why this is related
to your business, why they should be interested
in it, why it's big news. And then that
paragraph with quotes around it, no
plagiarization here. Okay, And then a link to the original article
at the bottom. Now at the top, you're
mentioning your business. You're hyper linking
your business. There's still that value
from the blog post. So like we here at X Company, think that this thing
is really important. Because this, this, this, here's a quote from
the actual article. Here's a link to the
original article. Now you've got a post, you've put up a
different picture, maybe it's the same picture from the original article,
doesn't matter. The goal is to get a blog post, schedule it into
your social media, and actually tag the
original author. We're not trying to
plagiarize at all, we're just trying to get people started expecting you
to be writing stuff. So I want you to do this every single day
while you're starting your blog strategy
out why it's taking you seven to ten days to write
your first organic piece. So honestly, if you can get an organic blog
post every two weeks, you're doing pretty
good to start. But I still want you
to be posting stuff every day in your blog
and getting it active. That's not only
building links for you, that's giving you social
media content that you own. Instead of sharing
that original article that you have no idea
if people clicked on. Now you're gonna get ideas. If people are clicking
and going to that. Oh wow, that was
really engaging. Oh, that's what people liked. The more stuff that you can own in your social media
like link wise, the more extra traffic you're
gonna get to your homepage. So let's say they read through that article
and they decide they don't want to click
on the original article, they don't need to go see it. You're going to have a footer at the bottom that's going to
give them a call to action. To either go to your homepage, sign up to your newsletter,
try out a demo, download your app, whatever
it is you're going to be driving people in to
your calls to action. And your main KPI's are going
to be driven through that. So consistently keep
posting these blogs. You're hacking them, you're not spending a ton
of time on it. It really shouldn't
take you like more than an hour per post. So if you spend a
Sunday morning, you should be able to
bust out a couple post, schedule them, And then you've got an active blog and you can start to see that people will like what you're
writing about. And then you'll be
confident enough to create more organic blog posts. So another way to hack that
organic blog post strategy is to open up a Google
Doc and just write ten to 20 ideas of different
topics you can write about. So the things to
focus on here are, what's interesting to
your target demographic. What kind of data do
you have to leverage? What kind of story
are you telling? What is going to be interesting? Clickable content. So you don't want click bait. You don't want to sensationalize
something so much that the reader gets upset when they get to
the actual content. But you want a title that's
going to be interesting. So write out ten to 20 topics. Maybe share it with your
team, a significant other. And then strategize
them by priority. What sounds most valuable
and what can you write? Start writing with
the least amount of investment from other people. You don't need any dev, time, you don't need to
do much research. Something that you already know yourself is going to be
easy for you to write on a flight that you're taking or on a lunch break
that you're taking. So that's really how you
get started with blogging. Okay, so get that doc started. I want to hear your comments after watching
this in the forum. So feel free to
chime in at any time and get started hacking blogging by grabbing
articles you like, writing about them and
sharing that on social media. I'll see you in the
next lesson where we talked about how to
distribute your content to make sure that it
gets extra legs for all the time that you're
invested creating it. I'll see you there.
13. How To Start & Scale Content Marketing Campaigns Yourself Part 4: All right, now it's
time to pull everything you've just learned about
content marketing together. Now to me, the most
important piece of content marketing is
really distributing the content with every start
up I've ever worked with. That's where they fall short. So it's really important
for me to tell you about content distribution. If you go by my rule, if you spend 20% of time
creating the content, I want you to spend 80% of
the time distributing it. But what does that mean?
What does that mean, Andrew? Does that mean I
need to do paid ads to distribute my content? If you have money,
you can do that. And we'll talk a little
bit about that at the end. But that means that you
need to cede your content. Remember how in social media
marketing we talked about there's on page social media
marketing and off page, just like with SEO as well. The distribution is going off of your pages
where you created the content and seeding it into the communities that matter
to your target demographic. So after you've figured out what type of content marketing strategy
you want to have, what type of content
you want to create, what type of blogging
you're going to do, and what type of messages you want to create for
your audience. You've hacked
blogging, you've got your blogging strategy of doing all different
types of content. We're going to talk
about recycling content using that
content calendar. But I want you to spend most of your time distributing
your content. So that means every time you create a new
piece of content, you're going to share it
on your social media. You're going to e mail
it in your newsletter. You're going to do
this, that, this, and this, and now I'm going
to show you how to hack it. So the hack for this is to create a content
distribution checklist. Basically, this is a
bullet point list of everywhere you need to seed your content every
time you create it. This will make sure that you get the extra umph from every piece of content
that you create. So the first thing I want
you to do is open up another window and go to Google Sheets And make it
what, another new sheet? You know, we've got a lot of documents circulating
around from this course, but they're all free and they're going to save you
tons of time and money. And that's why you're here. So create a Google sheet called Content
Distribution Checklist. And that checklist is
going to be full of just brainstormed ideas of places where you can dump
your content for free. So I've of course,
included a template. This was what I used for a
recent launch that I did. And you'll see included in there are all the Facebook
groups where I can post for free related to all the different
avenues of my business. So if you're a travel start up, you can post in start up groups, product launch groups,
travel groups. There's so many
different avenues, you got to really think
outside the box and really find all of the different Facebook groups
linked in groups. Subredits, again, that
we talked about for distributing your
content. Niche forums. So go to Google
and search forums, plus your industry or forums for start ups or
forums for whatever. Maybe you're, I don't know, an e commerce retailer, so there's e commerce forums
where you can discuss. Or maybe there's a
Pinterest Board where you can post all of these places. I want you to post them all. Now on top of all those
niche sites and stuff, there's also news
distribution sites. So there's content
distribution sites. Have you ever heard
of Flipboard? The app Flipboard has 200 million users and you
can submit your content for free and instantly
get it put in and picked up into other
people's magazines or flips. So that will get you extra eyes. So you can submit
it to flipboard, you can submit it to dig, you can submit it
to stumble upon. These are all free places where people go to discover content, not just for marketing, but just to read and absorb themselves so it can
get shared from there. They can reshare it,
they can read it, they can forward it to people. You get massive amount of legs for small little
time investment. So think of all the crazy places where you can post your content. There's no such
thing as a bad idea, because what we're going to
be data driven, test it once, Use a unique URL on
each one if you want, and then check in
your analytics and see if that is coming through. If not, remove it from the content
distribution checklist going forward and move on to the places that are driving
you a lot of traffic. So that's the first thing is that content
distribution checklist. The second thing I
want to talk about is repurposing and
recycling content. This is a huge hack and this is a guaranteed
way for you to lessen the chance and the
risk of you getting ****** off for spending a lot of time and not getting a lot of result. So what do I mean when I talk
about recycling content? You just spent two or three days writing an incredible blog post. Well, that's a
script for a video. And like I said earlier, Youtube is the number
two search engine in the world and the place that people go now to
search for stuff. So if you wrote an
amazing blog post, take 2 minutes, 5 minutes, 10 minutes, and make
it into a video. Just set up a tripod
in your office or at home somewhere
with a decent backdrop, kind of like this, and record that as a video
and then throw that up. And then obviously you're
going to put a link to the original blog post in the
description of that video. That's new content distribution. Then take that video, put that in a newsletter. Then you can take
that newsletter. Have you ever seen
on a newsletter? Click, view this in your
browser, Click that. Take that URL, put that back into social media,
full circle recycling. You're recycling that content four or five times to make sure that people
are seeing it. You can also obviously cross promote on different
social media channels. So if you created
content for Instagram, share that, if it's really, really nice infographic
or something, share that on Facebook, you drive people to
cross follow you. That's totally fine.
You should do that. You want to make sure that they have multiple chances to see your content cross
channel requests. Nothing wrong with that. Recycle that content. The third thing for
content distribution I want to tell you about
is a content calendar. So I touched on it a little
bit in previous lessons, but I've attached
an example with your worksheet here of what a content marketing
calendar looks like. For me, you can expand and have one for each
different channel, each different
type of marketing. But really, the content
marketing calendar is so powerful because it holds you accountable and it
makes you feel like you're not inundated with 1
million things to do at once. So break it out into
different weeks, different lessons,
different work projects that you
have every day. And then it only becomes an hour max of your day
and totally manageable. And that way you can't forget any opportunity
to recycle it. So you can look back
over your calendar, Let's say you don't
have any time to create new content this week, but two months ago you created
an incredible blog post. You saw in the analytics
that it had tons of legs. And you know that if you make
a quick video out of it, you can throw that
up on social media and people are going
to respond well to it. So recycle that content, figure out what kind
of strategy you want. Think outside of just blogging, and I guarantee you use
those tools as well. And I guarantee you
that your social media and your content is
going to blow up. You're going to really
love the response you get. But what am I going to say next? Do not give up too fast. Please, please, please do it
for at least three months. I promise you'll work for you. And as always, I'm
right along the way. I'm in the forum waiting
for your questions. I'll be there to chat with you. I look forward to
chatting with you, taking you on your content
marketing journey. I'll see you in the next module.
14. How To Get 1000s of Emails With Online Giveaways and Sweepstakes Marketing Part 1: Hello, and welcome
back to the course. Now we're going to talk about
sweepstakes and giveaways. And no, oh, oh, don't
skip it seriously. This is a underutilized, unbelievable strategy for
early stage start ups. And that's why I included
it in the course, because no one thinks about it. And this is a major
way for you to win with low to no cost investment. Now, I don't know exactly
what you have to offer, but almost every start up has something that
they can give away. And even if you don't, you can partner with someone who
has stuff to give away. And the point of sweepstakes
or giveaway is to build a huge e mail list and get a lot of social media followers. Whatever your KPI is, Sweepstakes and giveaways are a great way to build
promotion before a launch or to just drum up a lot of new business and
get people interested. Get branding, all of the above with literally no
cost investment. Now, this is especially big
in social media nowadays, and especially big depending
on what your target demographic is and what
you're trying to sell or do. But don't overlook this. So the first thing I want
to talk about is how to build a social media
giveaway or a sweepstakes. Now first thing you
think of is your KPI's. What do you really want
to get out of this? The last sweepstakes that
I did with the launch of a new Android app was
in the travel industry. We got 17,000 E mail
addresses for $400 cost. And you can do it for free too, but I'm going to
show you what we spent money on it a little bit. Now, the reason why that
e mail list is so big, in case you haven't watched the e mail marketing
segment of this course yet, is because you then
have the chance to communicate with those
people over and over again. And sell them and upsell them, and resell them and
get them to refer, get feedback from them, massive value from
an E mail list. Especially because I'm going
to teach you how to get targeted E mails as well,
from the sweepstakes. So it's not just randoms who want to win an ipad
for free. Uh, uh. We're going to get targeted quality followers and e mails and I'm going to show
you how to do it now. So you've already figured
out what you need to get. Let's say you're
launching and you want to get a presale list. You want people
that are probably interested in your product
so that when you launch, you can try and convince
them to download, buy, share, try it out, do a demo, whatever
it is, that's fine. Other KPI's we want to build our social media
following because we know our content and social media is going to be so
good that we're going to be able to
convert them through social media. That's fine. Maybe we just want
to get tons of impressions and branding and traffic to our home
page, whatever it is. That's all great, that's
what you're going to make them have to do to
enter the competition. So to be honest, majority of time it's enter your E mail to join
the competition. Because as you've heard me say, e mail addresses are the most valuable thing
that you can get from people as a new business because you want to convert
them over time. Now, some secondary KPI's, like I mentioned,
are going to be asking them to share
on social media. You've seen that to
get a new entry, you need to refer a friend or maybe you want them to just
follow you on social media. All of those things can get them new entries in the competition. So the first thing
you're going to want to do is build out your strategy. You're deciding
factors on what is going to make the competition
successful or not. Now there's two
main options here. You can do it fully
for free on your own, which you see many companies
on Instagram have. Here's the requirements to
enter, and that's great. You're going to get a pretty
good response from that. But if you really
want to kick this up to huge, huge, huge return, I want you to go check
out Viral Sweep.com There's two main tools
for giveaways and sweeps. There's Dojo Mojo.com
and Viral Sweep. But in my opinion,
Viral Sweep is amazing. It's honestly one of the
best things you can do for under $500 for
your start up. Now they have $150
a month version, but your competition is going to be less than a month anyway. So spend the $200 for the
absolute best version. And this gives you all
kinds of crazy features. And your competition, I recommend running only
a two month sweepstake. Two weeks, sorry, sweepstakes. And the reason
that is, is people get kind of ******
that they haven't seen anybody win after a few weeks and
engagement goes way down. And also that e mail
list gets pretty stale. The people that entered
at the beginning, if they haven't heard
anything from you, after a month, they're going
to forget about your brand. You're going to have quite
a lot of churn and bounce. Maybe they stopped using
that e mail address, they forgot their
password, whatever. So a two week
window from launch, after one week you're updating on competition is almost over. And at the end of
that two weeks, they are finding out who's
winning the competition. So viral sweep is totally worth the money because they
reduce your time investment, which is my goal for
this entire course. So spend a little bit of money, if you can, on
using viral sweep. And it'll make your giveaway and your sweepstakes ten X better. Because they automate a lot of the more tedious things
which we're going to talk about in
the next lesson. So before we move on
to the next lesson, just decide what is the ideal thing that you need people to do
for your giveaway. And then we're
going to talk about finding prizes and partners. In the next lesson,
I'll see you there.
15. How To Get 1000s of Emails With Online Giveaways and Sweepstakes Marketing Part 3: All right, so we've just talked about building your strategy
for your sweepstakes. Finding giveaway partners,
making all those e mails, getting those prizes, lining
up all the giveaways. That's a great part.
But how are you going to promote this
campaign for free? It's really worthless
if you don't get a bunch of people to see it,
because that's the goal. You want those followers, you want those E mail addresses. So there's a way
to hack that too. Now like I said in
the last lesson, there's two types of partners. There's giveaway partners, those prize sponsors
which you need and you probably want at least
five or so of those, depending on how much you
can get from each person. And there's also
media partners now, these are people with huge
social media followings, large e mail list, maybe
a bunch of followers on their Youtube or their
Instagram or their blog. These are people that want
to join your giveaway because they want to give
stuff away to their followers, but they don't want
to do all the work of hosting the competition, sending the prizes, handling the giveaways,
all that stuff. So these people you can
also reach out to like, hey, I saw you, I thought
you were interesting. You have a big following,
the same kind of message. I've included those templates
along with this module. But you're reaching out to them and the value that
they're going to give you is just to post
about it, share it. Send an e mail to
their followers, post on social media
like we talked about. They're going to
promote the campaign. Actually you want them to
do all of those things. So if you ponied up the
dollars to using viral sweep, they actually have
a partner network to where this is all
automated for you. You can just click on people
that you like and they can approve or deny
entering your competition. You can chat with them. All
of that happens in the tool, but again, you don't need
viral sweep to start. Maybe you want to test
to see if giveaways are really good for your audience.
That's totally fine. So what you're going to do is
just going to go DM crazy. You're going to start
e mailing companies and brands saying, hey, I saw you're a
big media company. I thought this would be really interesting for your followers. I've got $5,000 in prizes from these big brands coming in the pipeline and I'm putting
together competition. Here's the bullet point
stuff. You'll get. Same thing. You get
included on the e mail to all our potential followers and people that are
going to enter. You get included on
the competition page. You get a standalone
post on social media. Whatever you want us to promote, we'll promote it and all of the other partners
that are entering, all the other media partners, and a lot of the
giveaway sponsors will promote the
competition as well. They're all going to
promote your brand. So that's the value for them. Now, how do you hold
them accountable? This is the best part of this. So I've created a template media plan
for the sweepstakes. And basically you
send this first, go download the template, you'll see there's a section
for each media partner and you have them fill it out before the
competition goes live. You're holding them
all accountable by keeping this media plan. They post how many followers
they have on each channel, how many e mail subscribers, and how many post or e mails they are promising
for the competition. And then you're going to give
them all a unique URL so you can see where the traffic to the competition
page is coming. Now you're going to go to
Google and type in URL Builder. And it's really
self explanatory. You're going to build a URL to the competition page
for each of them. So it's competition page.com slash media partner
slash competition. And that's going to
basically drive the traffic. And you're going to
see, oh, today a bunch of traffic came from
Media Partner one. Bunch of traffic came
from Media Partner two. But Media Partner three
hasn't done anything. I'm gonna shoot them
another e mail, like, hey, you told me on July 26
that you were gonna send an e mail to all your
followers on July 27, you're supposed to post, but I haven't seen anything
happen. What gives? Normally they're gonna
be oh, so sorry. We're just backed up. We're
gonna do it all right now. Cool. That's how you make sure that your
competition goes crazy. Because a lot of these people
are going to say they're gonna do stuff and then things are gonna fall to the wayside. So the media plan and that URL dynamic URL
that you're going to give each partner
is basically going to enable you to stay on top
of them and track them. So use the URL builder. Use that media plan template that I've included
with this lesson. And do not stop until you get at least five
media partners. I would definitely not do more than like seven
or eight because, you know, then it gets diluted. There's too many brands,
people don't get excited, so try and get a couple
small ones and one big one. Usually you have to
get the big one to get the small ones
or vice versa. But once you catch momentum, you'll get more and more people interested in joining
your competition. And total you have all
those brands there. The more companies the better. But also you want to make
it valuable for them. So you don't want hundreds
of brands involved. You really don't
even want dozens. You just want enough to make it noticeable to the entrant
that this is like, wow, this is a big opportunity to win and still
valuable for those, both those types of partners, the giveaways and
the media partners. So now you've locked in
those media partners, you've filled out that template, you've got it, you're
staying on top of them. I only reach out to
partners like all together like once a week
during the competition. And they should be staying
on top of it and posting. But if not, hit them up
and get them to do that. And in the next lesson, we're going to talk about how to follow up and
announce winners and maximize the effect after you've picked how you're going
to run your competition. So I will talk to you in the
next lesson about all that. I'll see you there.
16. How To Get 1000s of Emails With Online Giveaways and Sweepstakes Marketing Part 2: All right, welcome back. We're still talking about
sweepstakes and giveaways. And I know you might
be a little bit confused on whether or
not to use viral sweep. So I've included a
five minute video below that shows you exactly how I use viral sweep to build an incredible
online sweepstake. So check that out if
you're on the fence. I still recommend that, but
you don't absolutely need it. If you want to start just doing some easy social
media giveaways, you actually don't even need
to get a prize yourself. I'm going to show you
right now how to get free stuff from other
companies to give away. It's really, really
true, it really works. The first time I
ever did a giveaway, I sent these messages
that I'm about to show you to potential partners. And boxes just started
showing up in my office. Companies and marketing
people at other companies love these kinds of initiatives because they get
included for no money. So the first thing to think about is what do you
want to give away? Now a lot of founders I
work with are like, oh, we'll just give away
the new iphone, or we'll just give
away a laptop. And that's terrible. You don't want something
that every mom and grandma who's sitting on
the computer and stay at home is just searching and
entering the competition for. You want to drive high value leads for your business
with this giveaway. So think about things that only your target demographic
would be interested in. So if you're in the
travel industry, what are they going
to be interested in? Hotels, flights, bags,
cameras, Instagram, tools that help you know other software that
is good for travel, shoes, airline things
that work on the flights. It could be whatever.
Passport holders, all of the above are only really interested to people that
are really traveling. So if I'm on a travel start up and I'm going to
do a giveaway for the travel industry to
get people that are going to eventually be
interested in my product, that's what I have to think
about reaching out to. So there's actually two types of partners I'm going to teach
you how to reach out to now. One is a giveaway partner,
that's a prize sponsor. Someone who's going to
give you stuff to give away and that's valuable because you're an
early stage start up. You don't have the money to
buy all these things and I'm going to tell you
in a second why it's valuable and how
you're going to get them. So don't freak out.
Now, the second type of partner is a media partner. You're an early stage start up. You don't have money to spend on promoting this competition. You're going to get partners to do basically everything for you. You're the host of
the competition. Now, what do you have to offer? You might be asking, now you're
hosting the competition, what does that give back
to the participants? I've actually included a
template outreach message with this lesson that shows
exactly how to reach out. And if you've been watching
along on this course, you know I send the same kind of message for everything
I want to get. Who am I? What is
the value for them? What do I need in the call
to action right there? So an outreach e mail. If you open that template
right now as I'm talking, you'll see, hey, I'm Andrew. I'm working with
this start up that's doing this revolutionary
awesome thing. We're hosting a
giveaway competition to our social media followers
and our e mail list. And if you're interested
in being a prize sponsor, you'll get this bullet points of all the value that
you're going to offer them, even if you have a super
small social media following. What's another thing? I always say fake it till you make it. Definitely don't
inflate your numbers. But as you're reaching out to companies, you
can already say, I'm already speaking
with American Airlines, I'm already speaking with
this company. It's true. I'm working with these
companies that are going to be really big and have
millions of followers. And I'm trying to
get them involved. That's how you get
the ball rolling with these partnerships is you tell them you're
already getting access. So here's some of the ideas of the things you
can offer them. Inclusion on the
giveaway campaign. E mails to all of
your followers. They'll have their
clickable logo on the competition page, mention in social media
about their company. This is the stuff that those
marketers want to hear. They want to be able to tell on a Monday morning to
their boss that, hey, we just got included in another competition with this start up. They're going to include
us in all these things. They just need to look
good to their boss. So that's the value
you're creating for them. So now you're going to e mail companies just at their info at, and
that might not work. What else can we do? Slide
right into their DM. So I'm gonna go on
Twitter and I'm going to search for brand
new travel bags. I'm gonna find the
companies that go up. I'm gonna follow
them all and I'm gonna shoot them with a DM, which I've also included
a template message DM that literally worked for me on the last
competition I ran, which I ran for two
weeks and got 17,500 E mail addresses for $400
cost using viral sweep. That was the cost. So the
prizes don't cost anything. You just keep reaching
out to companies. And usually the most
positive response is, well, how much stuff do I
need to give you, Andrew? And I leave
it up to them. Look, I'm trying to get
prizes at about a $500 value. But the more you offer, the more higher I will put you
up on the giveaway. So if you give me over
$2,500 worth of stuff, I'll put it in association with. And we'll include you in the banners that I'm
going to run on ads. You can spend 20 bucks
on ads, they don't know. It's not about being shady, it's just about delivering exactly what you say
and nothing more. So tell them, We're
going to be getting 20,000 impressions
on our website, on social media, and
then you can just pay $120 Facebook ad and get 20,000 impressions from
it if you bid really low. So basically you just need to keep reaching
out to companies, offer them the opportunity to be the Banner Gold Prize sponsor. But if they can only
enter a little bit, you just keep adding it up. Adding it up. Now as far
as total prize value go, you want it to be over at
least $1,000 because I want your competition to say win
over $1,000 in travel prizes. That three or four digit
number looks really good to the potential
enter, enter entry. So what I want you to do is
keep working with companies. You know, the
larger the company, the harder it is to get them. But I've gotten lounge passes from I e mailed a
company in Australia and boxes of travel wallets showed
up at my office if it's a software or if
it's an app that can give you free passes
for their app, it's even easier, they don't
have to do any shipping. So if it can be a fully digital based giveaway,
that's really good. Then you don't have
to worry about logistics with giveaways, but focus on getting
those giveaway prizes that only your target demographic are going
to be interested in. And I'm going to
tell you how to find media partners in
the next lesson.
17. How To Get 1000s of Emails With Online Giveaways and Sweepstakes Marketing Part 4: All right. Now we've done a lot, we've gone pretty quick. And I don't want you
to overlook this. I want to just bring
this all home. These online sweepstakes
and giveaways are huge for building a following
for your brand new project. I don't want your Instagram
to have 100 followers. I don't want you to have 50
people on your e mail list. Do this competition. This will build
thousands and thousands of dollars worth
of revenue for you down the line when you launch and make you a more
legitimate business. When you reach out to press, they'll see that you have big
followers on social media. When you reach out to
potential partners, you can say, we have
this huge e mail list. This is really big.
But competition is not done without
picking winners. And now I'm going to teach
you a couple of things. I've learned, I've probably run about 30 competitions
in the past ten years. So there's a couple things I want you to make sure
you know how to do. First, randomize the winners. Do not just pick random friends. Do not try and pick the person with the hugest social
media following. You'll just be wasting time. Go to Google Search, Random winner, select
random picker. There's a couple cheap
software, I mean, not cheap, totally free software where you just paste in
your e mail list, they don't keep it, it
doesn't download or anything, and it just randomly
spits out a winner. That's how you pick a winner. That's the easiest thing,
doesn't cost you anything, doesn't take any time, and
you've got random winners. Now if you really want as
an early stage start up. I don't tell this to everybody, but I'll let you in a secret. You can search that person, see if they're on brand for you. There's nothing wrong with selecting another random person. Maybe that person is someone way outside your
target demographic and you want to get a
little bit extra oop for your buck, for
the amount of time. And you want to pick
someone that's okay. You can disqualify them if you want. That's
between you and God. So don't worry about it. Pick some people
randomly though. Be ethical here. Pick random
winners. Set those aside. Now you're gonna reach
out to those winners by e mail and you're going to ask some things of them,
and it's totally fine. They're gonna be thrilled that
they won your competition. They're gonna be ready
to create value for you. You can't force them to do
anything they've already won, but you want to ask
them, can you please share this on social
media that you won? Tag these brands. There's the prize and media sponsors that
gave you the most, they're going to get included
in that competition. I mean, in that promotion you're going to ask them to maybe send you a picture with their prize so you can put it on
your social media. That gives you more content
for your marketing. And it shows the people who didn't win that
you weren't lying, you're active. They trust you. That builds engagement
for the next competition. They know that, wow, this
start up is actually legit. They're really
giving away stuff. Most companies
that do giveaways, they just silently give
stuff to the winner. And nobody ever hears anything about it that kind of upsets me. And I'm sure it upsets the
people that spent their time to share and promote and tell their friends
about this competition. So tell them, tell the winners, tell the winners to
tell other people. And send an e mail
to everyone else. So obviously you're going
to post on social media with the picture
of the person who won holding their prize. But you're also going to send an e mail to all
your followers that, hey, the competition ended. Unfortunately, you didn't win, but here's a discount offer. So your partners are
going to do that, especially the seasoned
media partners. That's their goal,
they want to shoot in. Maybe they're just
a big, you know, Wall Street Journal
type news thing. Here's a discount for
a year's subscription, or if they're a prize sponsor. Hey, too bad you
didn't win the prize, but here's a discount to
buy this bag at 50% off. Now a lot of those
media partners, they're going to ask for
the e mail list from you and you don't need
to give it to them unless you think the
value is really worth it. The more people that get
access to that e mail list, the more they're
gonna get e mailed, the lower the value is for you. Because they're going to
be ****** off from getting ten e mails in a day because
of this competition. So try not to give away that e mail list unless
they're giving you one thousands of
dollars worth of value. Hold it over their head
until you get what you want. Now you've maximized
that content. You've E mailed the non winners to try and get them
to convert for you. You've posted on
social media about the competition and the ending
and shared the winners, you've got all that extra juice. You've stayed on top of the media partners and made
sure that they promoted it. If you finished the competition
and immediate partner wasn't involved and didn't end up giving you their
end of the bargain. Don't give them anything. Don't mention their brand. You know, you can
reach out to them if you want and say, you know, it's upset me that you guys didn't actually follow through, but don't worry about it. Here's something you
could do for us. Maybe you can ask them for something you
forgot to share it. So I'd really appreciate if you, at least, you know, share a link to our business or something or just completely
forget about them. You're focused on the positive
with your start up, right? And majority of time, these partners are
going to be really enthusiastic and want
to get involved. But unfortunately, some of the bigger ones do
fall to the wayside. Sometimes if they have
multiple competitions running or they've got a problem going on
in their business, so don't worry about that. Are you ready to do
your first competition? This is going to save
you tons of money. I've had massive
success doing this. I know it seems like a
really big undertaking. But as with everything, I want you to jump in the forum. Ask me directly
for any questions you have asked the community. A lot of our other students
have done this before and got other templates
and other advice. So join the community, chat with us, and
we'll get you there. We want you to do this.
It's going to really, really, really boost
your business. I'll see you there. I'll see you on the
next module as well.
18. How To Master Email Marketing (Both B2B & B2C) Part 1 : Hello and welcome back. Wow, you've learned a lot. We've been going fast,
and we're about to get really deep into
e mail marketing. And now if you're thinking
for even a second that Andrew and e mail marketing is
dead, you're not alone. Every single client I work with tries to deprioritize
e mail marketing. But the fact of the matter is
for early stage start ups, about 60% of conversions come
through e mail marketing. The reason that is, is because customers don't really
trust you right away. So it's important that we
take them on a journey and communicate with them over time and bring them back
over and over again. And e mail marketing is a
great way to recycle content, to drive referrals to, you know, hammer home new
ideas and new products. And hit up people for upselling, so many opportunities
with e mail marketing. So I first want to tell you
about why it's important and to give you a
couple pointers on things you should never do. First thing you should never
do is purchase email list. The very next lesson,
right after this, we're going to get into
how to effectively build an organic list from
scratch for your business. So the first thing I want you
to not do is buy list Every start up knows somebody
or another start up founder who's got a list.
Try and avoid that. I know it seems great.
Someone's going to give me 1 million lists of E mail addresses of
potential customers, but you're a new brand. Every potentially damaging
thing that you do puts your company at risk and everything that
you've worked for. So let's keep it organic, let's keep it authentic and
forget about all those lists. So you want to keep a
really good sender status. Sender status is basically how
often you get put to spam. So what do I always say? There's no such thing
as targeted spam. So we're going to
build people's E mail address with their permission. You know, we're going to
talk about that later. Why do we want them to opt in? But we're also going to only be sending them messages
that are highly valuable. So I know you might think about what I talked about
earlier saying, you know, there's no such
thing as targeted spam. But if you E mail somebody from an old list,
you're going to, one, get a lot of bounces
because that list might be two or three
or four years old. And two, they are not going to be interested
in what you have to say. So they're going to
send you to spam. I recently worked
with the client in Czech Republic and the
online gaming space who scraped 100,000 e mails illegitimately
from a competitor. And I had a long argument about why we shouldn't
E mail those people. Because you're such an
early stage start up, You don't want
people to hate you. You can't afford it, so
don't purchase a list. Make your e mail list organic. And then the second thing
I want to talk about is consistency with
e mail marketing. It's important to
consistently do it. Actually, all of these strategies that
we're going to talk about, you can't just test them once.
It doesn't work, Andrew. It doesn't work
for us. I need you to give at least three
months to everything, especially when we talk about content marketing,
maybe six months. But with e mail marketing, it's about being
consistent and persistent. You want to keep
doing it one month, second month, third month, fourth month,
whatever it may be. If you can do every two
weeks, that's great. With newsletters and touches, you never want to e mail
people more than one day. But you never want to
go more than a month without hitting them because they forget about your brand. They're more likely to be like, who is this person? I
didn't sign up for this. And then they're going
to send you to spam, And that's really
the worst thing that can happen for you. So focus on not doing
those two things, keeping it super
organic and authentic, and make sure that e mail marketing is
a priority for you. The next lesson, we're going to dive right into how to start building your e mail
list that you can communicate with you.
Ready? See you there.
19. How To Master Email Marketing (Both B2B & B2C) Part 2: All right, are you
ready to start building an e mail
list yourself? So a little bit earlier
with press marketing, we talked about going
out and getting e mail addresses from
reporters and building a list. That way this is
actually different. And I want to touch on
the difference between purchasing a list and
building one yourself. When someone gives
you an e mail list from their business or one
of their old projects, or you purchase one online, you're putting your business at risk because that list is old. The age of the list matters because people have deleted
their e mail accounts, or their E mail has
been inactive for so long that your
e mail bounces. So you don't want
to use an old list. And instead I'm going to go over a couple of
strategies on how you can actively build a list without having to go
off page and reach. But for press and
stuff, that's great, because those E mails are fresh. I'm looking at a
brand new article, I'm grabbing that
e mail address, that's still an active
E mail address. But purchasing a
list, don't do it. I hope you understand
the difference. Now, the reason I want you to focus on building
an e mail list yourself, I'm not talking about
going off and grabbing it, I'm talking about
changing your focus as a business to building an e
mail list as a conversion. Getting an E mail subscriber is a conversion for a lot of
early stage start ups. Because of what I talked
about in the last lesson, it's really hard to sell
people on a first visit. The best e commerce companies
in the world convert about one to 3% Expedia. 85% of people don't buy anything when
they come to Expedia. So what do they do? They have a pop up that
offers you a deal 10% off of your next booking or you want the ten best rental car
companies a piece of content. So we're going to
talk about those different lead magnets
and what you can do. But I want you to think about an e mail subscription as a
conversion for your business. Many years ago, I
worked with a start up that was a daily deal
website that ended up getting bought by living social and living
social or group on or those companies were really the pioneers of the
e mail subscription. Getting that e mail as the main conversion
of the business. And the reason
that's valuable is, like I said, you can
convert them over time. But not only do you convert a higher percentage,
let's do the math. One to 3% convert on a first
visit to your website. How many give you
their e mail address? If you have a
strong lead magnet, up to 25% will give you
their e mail address. So if you have a website, it's getting 1,000 people a week too. That's
not huge traffic. But if 25% of them give
you their e mail address, 250 e mails a week is a lot. Now you're sending
them newsletters. You're e mailing them
offers and discounts, which we're going
to talk about how to do in the next module. You're going to not only convert a high percentage of those
people in the first 12 months, somewhere around 30% of those people are
going to convert. You're also going to convert
them over and over again, which increases their
LTV lifetime value. So that's the goal. And companies like living social and other start
ups that I work with, E Commerce or otherwise, you know, new brands that
take time to convert people. They look at the LTV broken
down by e mail subscriber. That's how powerful
e mail marketing is. So the first tool I
want to show you is an amazing pop up tool for you to plug into your website
and get those pop ups. It's called Opt In Monster.com Opt in Monster is not free,
but it's super cheap. And just for those of
you listen to that, don't even have $20 a month to spend Sumo.com is a free tool. Now I literally think Opt
in Monster is much better. And sorry, Noah, the CEO of
Sumo who's a friend of mine. But Opt in Monster
has incredible, incredible pop up options. And there's three main
pop ups I want you to use that will build
your e mail list. The first one is a
new visitor pop up. I'm laying on your website
and I'm there for 20/32 You can test different triggers
for different businesses and obviously you can see your data on how long your
average visit is. But let's say I visit two pages or am on the page
for 30 seconds. You use opt in monster
to do a pop up to add a value or a lead magnet
like I talked about earlier. The main types of lead magnets are a free piece of content, a discount, or if you
are a B2b business, maybe you want to offer a free
30 minute call or session. So that is the best
free lead magnet. If you are in like a really serious scientific
space or health space, maybe it's a white paper. Again, white papers tend
to skew towards B2b. But think about all
the different types of things that your target demographic might
be interested in. If you're just a
normal B2c start up, what is that target demographic
gonna be interested in? Savings. So lead with that. So that's the first pop up and the goal is to just get
their e mail address right. The second one is an
exit intent pop up. You ever go scroll towards
the right or scroll towards the right and you see the X and there's a
pop up that comes up. That pop up gets about 10% to
15% of people to not exit. They're like, oh, I'll screw it, I'll enter my e mail address. But then I'm going
on about my way and I'm gonna forget
about this business. And then it's your job to
communicate with them. So now you're at
almost 30% of visits, you're getting their e
mail address combined. There's one more now
for the long session, for someone that leaves your website open and goes
and does something else, maybe you want to
come and pop up with a crazy huge offer. So maybe it's a picture
of you, the CEO, and you're holding cash
and you're giving them like 50% off or something wild. Maybe not 50% off, but it's an exploding offer
that they have to use right now because even though it's a small subset of
visitors, you know, somewhere around one
to 5% of people leave the window open and stay
around for a long time, they're most likely
going to X out of that. So that's a lost visit. Once they go back to the tab, they're like, oops,
I left this open. But if they see huge offer, oh my god, they're gonna click on it and you're going
to get their e mail address. So you go from completely losing them to getting some
value out of them. And actually the e mail
is a lot of value because not only do you get the chance to communicate with
them over time, larger e mail lists actually give you credit
for partnerships. So if you want to do a giveaway with a company that's bigger, you can be like,
oh, I have 10,000 e mail addresses of
followers and customers. So you can do a newsletter
for that partner as swag in exchange to get
something back from them. So e mail lists are
really valuable. Those are your three main ways
to build your e mail list. Now we're going to talk
about what to do with those email lists and the
next lesson. Are you ready? Let's go.
20. How To Master Email Marketing (Both B2B & B2C) Part 3: All right, so now you're
actively building lists of E mails of people that are interested in
coming to your website. Now, what do you do
with those e mails? Now, there's two different
strategies here, depending on what kind
of business you're in. If you're a B2c company, we're going to
talk about that in the next lesson about how to send them on effective
customer journeys. But if you're B2b,
I don't want to forget about you. It's
kind of different. What you're going to do with B2b leads is actually
take them on at, I mean, a drip campaign. It's not a customer.
You want them to stay interested in your
business and become a customer. It's a little bit different
than a B2c company. So I want you to use
a different tool, and it's unbelievably cheap. The tool I use for drip
campaign is called Persist. Q Persist Q.com I'm going to include a recording about
how to use the tool itself. They have tons of
videos on Youtube as well. Super simple. What Persist Q is, is a stripped down version
of Hubspot or any of the other drip
campaign tools that you can basically upload
those lists into. So name, company name, whatever information
you're asking them for. You can upload
then that list and then create dynamic campaigns, templates and then send them
on these journeys, right? So for instance, hey name. Does company name need
anything like this? Or is company
interested in saving time with this or is your
company in city name? So you can send these dynamic E mails over and over again, different types of E
mails and then get incredible analytics
inside a Persist IQ. And guess what, it's
50 bucks a month. There is no e mail
marketing tool out there that is this
cheap for a B2b level. Now if you've been building
an e mail list from your site and getting 250 or 500 e mails or even 50, don't feel bad, if you're just getting
50 e mails a week, you can automatically have
those drop into the list on Persist IQ and start
firing that template. Now I want to go through what
to say in these campaigns. So the reason why
drip campaigns are so successful is because every
message changes a little bit. You can test all kinds
of different messages. Short messages, long
messages, video message, aggressive message, a value add, offer a message from the CEO. Remember, this isn't
coming from you directly. It's a marketing
person on your team. So make an e mail address. It can be sales at.
In my experience, when it's personalized,
it's from Sean. I just used the name Sean. It seems to be perceived as really organic. That's
the goal with these. You don't want them to
know that they're on a dynamic E mail campaign. It should say, hey name. Does company name need this question mark in the
title of the first E mail? That first E mail is
pretty explanatory, maybe that's one of
your longer E mails. And then you're
going to schedule three to seven days
later, another e mail. Hey, did you see my last e mail? Just checking third
one a week later. Hey, just following up. To see if you're
still interested in having a chat about this, click the link below to
book a call with me. Fourth e mail. And again, I'm going to include an exact
list of these templates. So you're going to see a
seven e mail campaign that I wrote for previous B2b
client that I worked with. But the next e mail is going to be where
that value comes in. Believe it or not, a lot of
people open these e mails, but you know, I'll
get to it later. I'll get to it later.
So you're going to hammer home the value
on that fifth E mail. You're gonna slide
in with a discount, or if you book now
we'll give you 50% off if you're interested
in working with us. And here's the link to call or click to get this
exploding offer in a week. It's gonna go away. Then
what's the next e mail? Boom, Last day to
get this value. So that's your last
chance, open this e mail. The title is, Hey name, Last chance to get
this value from me. Boom. Then the next one is, can you just tell me
if you're interested? That's when you're
most aggressive, like hey, I don't want
to keep bothering you, I just want you to know
if you're interested in ever being blah,
blah, blah, blah, blah customer or ever
saving time with this, ever getting this value. So that's your last
one, and honestly, if they don't respond
after seven e mails, you just drop them into your
newsletter list and you just give them newsletters and maybe they'll convert
months down the line. But the point of a
drip campaign is to push them to being
a customer quickly. For two companies, it doesn't really work the
same with B2c companies. Because you need
to really create more and more value over on
to get brand trust with B2b. I'm trying to make them convert because of
these exploding offers. I'm trying to show them this
problem that we're solving. So check out the templates
that I've attached. Check out how to use Persist IQ. Don't feel bad if
you already have infusion soft or you want to use mail chimp and
just really be basic with your
automation, It's okay. The point is that you send these two B leads on a
journey from day one. The first e mail should fire right when they sign
up to your list. So they just filled out
that form on your site, they gave you their
e mail address. And the first e mail is,
thank you for signing up. Here's three things you
can do with my business. You can do this conversion, this call to action, and this
potential call to action. The next one's coming
in a week, boom. That's how you convert
people for B2be mail lists. See you on the next
lesson where we're going to talk about B2c journeys.
21. How To Master Email Marketing (Both B2B & B2C) Part 4: Hello and welcome back to
the e mail marketing module. We are about to start
talking about how to take potential B2c customers
on a journey. Now I just want to
say one more time why this is so important. Customers aren't ready to convert right away
for your business. So the journey is
supposed to take them on a journey and
basically impress them, convert them, bring them back, make them refer, and
upsell them over time. So, the biggest difference from a B2c and B2b campaign is
with these B2c campaigns, we want e mails to go out
from event based action. So they do something
or don't do something, and then another e mail fires. It's a little
different than B2b. We're just constantly trying
to sell them one thing. So let's say they, if
you're really advanced, if they browse a specific
product on your website, they get a different e mail. If they come back
to your website multiple times, they
get a different e mail. If they don't come back, which is something that
anybody company can do, then they get a different
e mail, win back e mail. So I want to dive in
right away to which tool. I think you should
start with mail chimp. And a lot of people use mail
chimp just for newsletters, but they also offer automation up to 2000 e mails for free. So type in mail chimp
automation, open it up. And again, I'm going to
have a video along with this lesson on how
to get started. I'm not going to bother walking you through the software myself, but it's really, really easy. You just basically create those templates and then that
fire is based on action. So you set the trigger
with mail chimp. So let's say they didn't
open last e mail. They didn't open two
e mails in a row. We want to fire a different
one that's more aggressive, or they opened two in a row, but they didn't click any link. The next e mail is
going to say, hey, click this link to get
this exploding offer. So action based journeys
are going to be really, really, really successful
for your start up. Now, there's a couple
best practices here. I think that you don't want
to E mail another step in the journey more than
three days and part. So I mean, less than
three days apart. Sorry. You want to
give them time. Maybe they open it, they
want to come back to it. If three days to seven days is ideal
in between each step. But if you're really
aggressive and you have a ton of different products
and services to offer, or you're really good at
content marketing and you want to hit them with a bunch of different pieces of content. You can test out
hitting them every day. See what happens in the end. The further down the journey, the less valuable the user is. Because if they haven't
converted after seven e mails, you can try riskier and
riskier stuff and not worry about potentially going to spam or ******* that person off. If they've gone through ten e mails and they
haven't converted, try sending them an e mail. I remember, I can't remember
off the top of my head, but working with a start up
at the fifth or sixth e mail, it was just a video from the
founder and it was like, why don't you love
us? Question mark. And they send that out and it's a video from the
founder like, hey, I noticed that you
haven't opened a bunch of our e mails and I just wanted to know what we could
do to win you back. What are we not doing, please? We're an early stage start up. We really need that feedback. You'd be helping us so much. If you could just drop a
comment, reply to this e mail. Again, like I talked about
with every marketing thing, imagine that people
are the maximum level lazy and you need to make it easy for them to give you
what you need from them. So with these customer journeys, you want to make it easier and easier and easier to convert. So you're hammering
home that value. You're testing a bunch
of different ideas. You're offering different
pieces of value and content. Discounts, offers
comments, calls, whatever you think is
going to convert them. And you're going to
see what works best. So always go back
to mail, chimp, check your open rates
member. Be data driven. As a marketer, you have to think like a start up marketer. We don't think with emotion. We are being data driven. So what is working, what isn't is not up here. It's what's working
in the number. So if you see an E mail getting 40% open rate, which
is crazy by the way. You want to shoot for 20% If something gets a 40% open rate, you're going to scale that out. You want to do
more of that, give that to everybody,
whatever value that is. That's what's working
for your target demographic. Expand on that. Along with this lesson, I've
also included an example of a customer journey that I recently created for a start up. So you have those templates. Do not copy paste those e mails. I want you to just look at the size of the e
mail, what we say, the different varying
pieces of content, and then make it
up for yourself. If you copy paste it, it's not going to be as relevant
to your start up. So be organic, be data driven. And e mail marketing will
work for your business. I'll see you in the next lesson.
22. How To Master Email Marketing (Both B2B & B2C) Part 5: Hello and welcome back to
All things E mail marketing. We've covered a lot for B2b and B2c companies,
how to build lists. I hope you don't
feel overwhelmed, but we have one more thing
I really want to touch on. I want to make sure that you are actively sending newsletters
to your audiences. And I'm going to teach
you how I hack them, and I make it really easy. So first thing I want to say is, why is a newsletter important? Now for an early stage start up, a newsletter is important
for many reasons. But one you might not think of is they're really great for keeping in touch with investors
and potential investors. The open rates for a
investor newsletter is like 60 to 80% So that's one you might want to
do on your own to just keep that list of all the people that might ever invest
in your company. And send them a
newsletter once a month on what's going
on with your company, what events you've attended, what your CEO's done. Maybe you got an article from that PR stuff that
we talked about. Or maybe you got invited to an event and you got to speak. Put all that stuff into a newsletter for your investors
or potential investors, friends and family,
include them in that. And that really gets, you know, people knowing that you're active and that
you're doing stuff. But that's not the most
important newsletter. The most important newsletter is that you send to customers and potential customers and
potential clients that are following you and giving
you their e mail address. And that's important because you stay top of mind,
you show them that. Nope, we're not going
out of business. Yes, we are active. We're doing stuff and they start
to gain trust. Now, how do you do this? So we're going to go
back to mail chimp. Like I said, you
know, if you're using a different E mail service
provider, that's fine. Constant contact also
does newsletters. A couple of other of those
services do newsletters. But honestly nobody
has ever touched Mailchimp's simple drag and drop solution for
making newsletters. So you pick a template, you spend time creating
that first newsletter. Then all you have
to do after that is just swap out the different
pieces of content. Change the text a
little bit. Boom. Schedule that newsletter
and you're ready now, coming up with all that content. What's the hack I have for that? The first thing I want
you to do is lean on all the analytics from your
social media marketing. So if you're using buffer or, or those tools that
we've talked about in social media marketing lessons, those tools have analytics. You'll be able to see
which social media channel and which piece of content
was most engaging. So let's say you haven't sent
a newsletter for two weeks. I want you to go and look
over the past two weeks on buffer or on whatever analytics
software you're using. And see which piece of
content, which blog post, which post on social media, which video on Youtube
had the most engagement. And drop that into
your newsletter. So I try to drop in three to five really
good pieces of content from social media
into the newsletter. So my top Instagram
post, my top tweet, my top video that I did
during that period, and my most recent blog post. So right there, you filled a whole newsletter up with content that
you're repurposing. And we're going to talk a
lot more about recycling content and repurposing it in the content marketing module. But e mail marketing
is a great way, and a newsletter is a great
way for you to be able to recycle content you
already spent time creating. So you're getting even more legs out of that time investment. Remember, it's all about
return on time investment. So what else do you put in
the rest of that newsletter? So that paragraph,
that first paragraph, I want that to be your
update for customers, what's new, what's a new product or service that you're offering. So it's okay to be salesy
at the top of that e mail. The first time you
mention your company, I want you to hyperlink it, use a dynamic URL. We're going to talk about
that more in the analytics, but I want you to be
able to track that, that traffic is coming
from an e mail newsletter. So you're going to
use the URL builder and add source and medium in. We don't worry, we'll
talk more about it. But you're going to
use a dynamic URL when you hyperlink
your business. Now the other part that's really important
is it doesn't just say our next newsletter
or our April newsletter. It needs to say what
is in that content. So giveaway plus one free
new tip, that's what it is. So what is going to bring
a higher open rate? Newsletters tend to have a higher open rate because
customers are expecting it. And that's why it's
really important to be consistent with
every single one. So if you're saying you're going to do
it every two weeks, own it and do it
every two weeks, put it on your calendar. So I talk about a lot, making a marketing calendar and making sure that every two
weeks you're up to that, set a notification
three days before, oh, we have to have that next
newsletter ready in three days. It doesn't take a lot of time when you do the hacks
that I mentioned, you're dropping in content
from social media. You're dropping in that
most recent blog post. Then all you have to do is find a couple images,
write a headline. And that paragraphic text and
your newsletter is ready. That's e mail marketing. That is all you need to do
as an early stage start up. I know it was a lot,
but I believe in you, you know that you can join
our Facebook group and our forum and ask questions
from other students. And I'll be on there as much as possible to answer feedback. So if you have questions, that's where you need to
post your questions. I'll see you on the next
lesson. You got this.
23. A Complete Guide to Influencer Marketing on a Budget Part 1: Hello and welcome to the
hyper growth course. I'm glad you made the decision
to join me here because these strategies are really
all about hyper growth. That's why I named the course that a little bit of
time investment with the next few things we're
going to talk about and you'll see an explosive result. So I hope you're ready for a lot of new business and
a lot of new traffic, because you must be,
that's why you're here. So the first thing
we're going to talk about today is
influencer marketing. Now, no matter what
business you're in, you need to get influencers with hands on experience
in your product. Not just to get feedback
from them and to get ideas and you know
product feedback. But also so you can
get the people making the most noise in your industry to talk about your
product or your service, or your company, or the
problem that you're solving. If you try to go to an
influencer marketing agency, they're not going to talk
to you unless you have $30-50 thousand to spend. But that's not why you're here. We're going to hack
influencer marketing and we're going to
do it the right way. So the first thing is, what is influencer marketing?
Andrew? What does it mean? What it means is
marketing your product through using influencers
on social media, blogging, Youtube,
wherever it is. Influencers that have access to large audiences of your
target potential demographic. So how can we do that? The first thing to
do is to identify who are the influencers
for your market. Pick a channel. A lot of people are leaning on
Instagram nowadays, so we're going to
mostly focus on that. But it could be Youtubers, it could be bloggers. Although bloggers, we'll
talk more about that during the press marketing
section of this course. But what I want you
to do is think about all the potential keywords for people for finding influencers. And go on the different social
networks that you want to find people on and search those terms for
looking at profiles. So if you're on Twitter, you see on the right
side the who to follow. Enter a keyword. Click see all, and you'll see all
the influencers that come up for those keywords. If you're a geographically
specific business, the city is going to be
the keyword for you. You want to see the top accounts that are coming up
for those keywords. Now, how do you get access
to those people at scale? Great question. What I want you to do is start a
new Google sheet, just like we did for press and for the e mail marketing name, E mail profile and maybe a note. What you're going to do is first drop all the profiles
of people that you deem to be influencers for your target. Drop
them in that sheet. Take a template
message you'll see. Along with this lesson, I've included a template
outreach message, which are pretty similar
across all the things I teach. What do I always
say? Who are you? What's the value
you have to offer and what's the call to
action and the message? So for influencer marketing, it's hey, I'm Andrew. I'm launching this
new dating app. You seem to be an influencer in dating and
relationship space. I would love to send
you an invite to this launch party for the app we're launching a
new dating app. Need your e mail address. So quick burst of
message with value. And you send that
to your influencers and you get their
e mail address. So what value can you
offer them if you're not doing a launch event and
you don't have a budget, Maybe you want to
include them to send the press release or I
want to send you products. So if you're
launching a new piece of jewelry or a new wearable
product for your start up, or it's a new health
related device, you want to give them the
exclusive look at it. So use that term, exclusive, Something valuable for them. So you're reaching out to
these influencers at scale. I would wait till I get about
100 potential influencers. Then drop in messages do about
20 to 30 messages a day, especially if it's
all in one channel. You don't want to
message 100 people via DM that are not following
you on Instagram in one day. You might get in
trouble for that, So keep it slow. Start messaging them in
batches of ten or 20, and you'll be really surprised
at the positive response. If there's value
in that message, they're going to give
you their E mail address. Then what do you do? Take that e mail address and
you drop it in that sheet. So as you're working on
product development, just while you're building
that press list and you're building that other E
mail list we talked about. You're also building a list of influencers that are
ready to talk about your product or ready to be told about your product
rather when you launch. So now you've built
that email list. So in the next lesson,
we're going to talk about how to reach out to
them and what to offer. I have tons of experience, so we're going to go into
which pricing points to offer each influencer. Because you know
influencer marketing, you can do it for free, but you're probably
going to need to spend a little bit of money either with product investment or not. So we're going to jump right in on the next lesson to talk about what to offer each size of
influencer. See you there.
24. A Complete Guide to Influencer Marketing on a Budget Part 2: All right, welcome back
to Influencer Marketing. So in the last lesson, we talked about how
to build a list of influencers across
multiple channels. Reach out to them, add value, get their e mail address. Now you've built
up a solid list. What do you say to them? What are we going
to e mail them? What are we going to offer
them? That's a great question. So I have done at least ten to 15 different influencer
marketing campaigns, different budgets,
different levels. So I want to give
you a little bit of a worksheet here on
what pricing to offer. Now don't get scared. If you don't have
any money to offer, maybe you have something else. A lot of the influencers
on the lower side, they're okay to
work with you for a very low amount of money. So if you really don't
have any money to offer, ask them how much in that
first e mail that you send. So you've built this list,
you're going to e mail them. Hey, we're interested
in working with you. We'd love to get you to
post on a story on Youtube. Make a video, whatever it is, let us know what
you're interested in, what you're interested
in receiving. A lot of times they're gonna
come back asking for money. Maybe you just want to give
them your product free. So a lot of people
who have start ups, they want to launch
with putting it in the hands of influencers. So especially if you're
a software company, just give it to them
for life, for free. So you're e mailing it
to the influencers. You're offering them
a massive amount of value if you do have
money to spend. Here is the cheat sheet. Okay, so Micro Influencer is someone with under
5,000 followers. Now I'm going to talk in
the end about what to do with micro influencers
if you have a budget. But individually, if you reach
out to a micro influencer, you don't want to
pay them anything. You want to just
give them a shirt, a T shirt from your
start up, that's it. They get a T shirt,
they can wear it. They get to put hashtag
ad in their post. It shows that they're
up and coming on Instagram or Youtube and that they're getting
sponsorships, but they don't admit that
they weren't paid anything. Now the next level is just
the small to medium size. So that's like 5,000 to 25,000 You're not going to
offer more than $100 a post. And now these
people tend to have the highest engagement because they're really organic,
what they're following. They've never built up their followers using
a bot on Instagram. They have very one to one relationship with
their followers, so they tend to get
really good engagement. So if you can do this at scale, which is what we're talking
about doing right now, and e mail tons of
these smaller to medium Instagrammers offering
them 50 bucks a post, or even 30 bucks a post. If you E mail 500, chances are 100 are going to
say yes to the $30 offer. And that means you're
getting 100 solid post on Instagram for three grand. You cannot do that through an agency or through
anywhere else. So if you do have a budget, and especially if this is where your target demographic
is and this is what you feel is your
really strong strategy for your marketing, then
that's good for you. Now, I would say don't
invest any money in this without testing it with
a low investment first. Which is what I say about
all of my strategies, right? We're trying to
hack growth here. So I don't want
you to immediately just throw money at this saying, Andrew said this
will work, test it, do a couple posts, see the engagement,
see how it works. Now, going to the next level, if you think you want to just go straight to the larger ones, the people in the
3,200,000, range. You're going to be
able to pay them like 200 to $350 a post. Maybe a little bit
less, 150 to 200. It really depends on your
negotiation abilities and how valuable the product is to their target demographic. Now if you have a start up that you really
feel is helping them go with that
narrative and offer less. And to be like, don't you care about helping your followers or you're just the same As we
talk about in the press, marketing, it's all
about creating value. These people are also lazy. They want to create value
for their followers. So if you can work your
way into their story, just like with the press people, you're gonna win
and you're going to get a cheaper price there too. So anything higher than that, you know your 200,000
to 1 million followers, they're going to want at
least 500 bucks a post. And I can tell you from
experience I've done a couple. You almost never get
your $500 worth. Like the last one I did for a recent project
got 22,000 likes. Only brought 100
downloads to that, so $5 a download. I might as well have
done that through paid advertising, to be honest. So I mean digital ads. So I want you to think small, stick with the smaller people, because the whole point
of these strategies is doing it at scale. So at the smallest level, just offer a free giveaway. I want, I would really love to get your hands on this product. Short sweet message
you're e mailing them. At the higher level, you're offering a
little bit of spend, but not until you've already
tried it once, okay, So that's how much you need to pay for influencer marketing. I'll see you in the next lesson.
25. A Complete Guide to Influencer Marketing on a Budget Part 3: Okay, welcome back.
We're talking about influencer marketing. Now, after the last lesson, you've probably decided
this is going to cost you a little bit
whether you're investing by giving products away or free things that you charge for giving away
free to influencers. I don't want you to make
the mistake with getting them to post just
any kind of content. So I've run over 500 campaigns with
influencers across Youtube, Twitter, Instagram, blogs,
podcasts, and more. And what I've learned is the
content is actually really, really important for getting that engagement for
you and your brand. So I wanted to run through a couple things that
you should look for and look out for
and hide from as well. So one of the first things is you might be skewed
towards dealing with influencers where you know
they're using their body or their sex appeal to
grow their following. And you want to
avoid those kind of influencers unless you
are a product related to that sex industry or bikinis or something where people are
really going to look at it. So I want you to put yourself before you're
spending money, especially put yourself in
the mind of that follower of that influencer and see what are they or what are they
following this person for? Who are they? So when you're dealing with
the influencers, you might want to ask what's your target
demographic or can you show me your analytics from your software? Who
is following you? So a lot of times the people who will do the
posts for the cheapest, they've one grown their follower
base with bots, but two, they're just posting pictures of themselves in sexy
positions or whatever. And that is not going
to convert for you unless of course your start up or something is
related to that. But even with something that seems like it
might be related. So online dating, which is
a project I recently ran, Girl influencers that had
scantily clad pictures. You know, they're on the app and they're looking at the phone, but they are, you know, bikini top or something. All of the engagements are
just related to their body. Nice outfit, sexy but nice. Post all these rude comments
from guys and from girls. They're not talking
about the app. And I just spent 500
bucks on this huge post. So influencer content
is extremely important. So one thing to avoid is the
scantily clad influencer. Now one thing you want to do is get your product
placed in the post. So whether it's a video or it's just a picture on
Instagram or a podcast, Obviously you can't
get your product really posted in the podcast, but you want to make
sure that they focus on talking about your
product or your service, or the problem that
you're solving. So you need to be
highlighted in that post. So some things I recommend, if you're a mobile
based product, you want a picture of the
phone out on the post. So I'm the influencer,
I'm still in the post, but I am putting my brand that is paying me the brand
in front of everything and making sure that you see it or maybe I'm not in it at
all and you tell them that. You want them to just do
screenshots of your product, showing how easy your UI is or showing how fun and
innovative your UX is. So you need to be
highlighted in the post. The content needs to
be related to you. So that's for the visual content and we talked a little
bit about the audio. Now what do you write? Post? What is the
influencer write that makes it so engaging?
Some things I've learned. If they can relate it
to their own life, then the people are
going to follow it more. So again, going back to dating, I want to focus on people
that are believable, that they might be
using dating apps. If you are a travel app, I recently did the launch
of a big travel app, then you want people who have an Instagram following
related to travel. So people are believing that, oh wow, this influencer
uses this tool. I should use this tool, that is why it's called
influencer marketing. So think about what
to write in there, that's going to be believable. You want that influencer to write about already
loving your product. You want them to be
recommending it. The ideal post is not
really noticeable as an ad. Now, there's rules in America now, depending
on where you are, where you need to put hashtag ad or hashtag sponsored
in the post. Leave that up to the influencer. You don't need to
worry about that. It's actually their obligation if you're paying them
to include that. But you shouldn't make it
mandatory, to be honest. The engagement goes
up a little bit more when it doesn't say ad. So if you can get
them to avoid it, I definitely don't want
you to break any laws. But if they ensure that
they need to include it, then absolutely include it. But my point is you want the post to be
perceived as a natural, organic recommendation
from that influencer. And you want the
content to be focused on your brand, not their body. Don't make any of those
mistakes that I made early in the first 20 or 30
engagements that I did. Now I'm going to give you
a little bit of homework. I want you to go and reach out to a few influencers directly. And offer them really low ball them and see what kind of
stuff they come back with. But when you come
across as professional, and you mentioned that
you've done it a lot, tell them exactly
what you want to pay. Tell them exactly the type of content you want them to post, and see if you get
a good response. So try five good messages from your list that
you've already built. See what happens.
And let me know in our forum I want to hear
if it works for you.
26. A Complete Guide to Influencer Marketing on a Budget Part 4: In this short amount of time. You've just learned
everything that I learned. Spending tens of thousands
of dollars across literally 500 influencer
marketing campaigns. Who are you ready? We're
going to keep going now. We already talked
about how to build a list of influencers
across every channel. What type of content you're
going to want them to post, how you're going to
reach out to them, what you need to offer them, how much you need to offer them. Now if you're really
successful and your start up is going to
grow a little bit more, or maybe you've got some
bigger budgets and you really want to hammer home
influencer marketing. You know, this is the
strategy for you. I wanted to touch on a couple
next level strategies. So a lot of people don't even know that there's a way to
hack influencer marketing. What we just covered
and what they normally do is go straight
to this higher level. There's actually two
main ways that you do influencer marketing in 2019. So what you do is go
through agencies, don't do it, and you go through platforms,
which is pretty good. So an agency, what they do is they basically manage
the top talent, much like any other agency, just like an advertising agency. You send an inquiry, they do a call with you, they figure out what
your budget is. They recommend a proposal of influencers in their wheel
house that they get. And these are the really
large influencers. So first of all,
don't think about this if your project
isn't open nationwide, if you're in one
geographic market or DMA that you're focused on, you want to focus on
influencers only in that city with less
than 50,000 followers. I say that because once
they get outside of 50,000 they're going to have
followers in Bangladesh, they're going to have
followers in Croatia. That's not going to help
convert your bottom line. So if you're in one city,
or only a couple cities, stick with influencers that have those cities mentioned
in their profile. But if you're nationwide and
you've got money to spend, going to an agency
is going to get you access to influencers
that you can't DM, all of the influencers
over 1 million, they don't check their DM. No matter what
platform they're on. They have a management
company that's doing that, that's fielding those
inbound inquiries. And they're going to
take about 20% but they're going to get
you a really good deal. They're going to get you direct
access to that person and they're going to help you
craft incredible content. So if you got the
money, you can do that. But be prepared, it's
going to be at least $2,500 a post bar minimum. So that's great
if you can do it. But again, I want you to start with that
hacking mentality. Start it out for free, see
what works for your start up. And then if you really
see conversions, then you can spend that
$2,500 The second strategy, which is kind of in the middle, is going through platforms. So I've tested so many, and from the time I recorded this course to
the time you're watching, about 50 have
probably popped up. So feel free to go to
our forum and suggest, hey Andrew, is this
a really good one? Is this a new tool? I love learning about new tools, but the best Instagram influencer platform
that I have seen, actually, it goes across
more than just Instagram, It's all the channels is Influence.com Now I've
worked with them for the past six months and Influence.com is
actually a platform. Meaning I can go one to many
approach for negotiating, finding sourcing, talking
with influencers, and paying them all at scale. And the platform is amazing. They have 400,000 influencers across the world
in their platform. And you can see in real time their analytics, their
average engagement. So you don't have to do math on paper when you're trying
to work it out yourself. You can see what they come
up by location keyword, what recent post and engagements they've
had with other brands. So you don't have to
scroll down through their page if you have
the money, It's amazing. Now how much does it cost? You need a minimum budget
of $10,000 and they take 20% But they actually get really cheap deals
from the influencers. So they don't take a portion off of every individual deal, it's just that flat
20% from the budget that you input into the
system that you deposit. And I've had a really good
response because they actually have a team of account
managers that will go out and source
influencers for you. So even if they don't have the right appropriate amount of influencers for your target. So let's say you're a really niche financial
trading product and you want influencers in Miami and it's
just too small. They'll go out and find high net worth people with Instagram, followers of Ferraris on their Instagram or
whatever it may be. That'll hit your bottom line and they'll bring
them on the platform, they'll negotiate, they'll
craft their content. All you have to do is approve it and boom you're
off to the races. So if you're interested, I actually have a huge
discount that I'm applying to below
in your worksheet. So you can go directly to Influence.com and you can
start with a smaller budget. If you name Drop
Andrews, start up. So if you can do
that, I recommend it. But again, you're not going to go to these next levels until you start off by hacking it and seeing that this
channel works for you. Okay, so some homework. I want you to check out
both of those tools. So go and search a couple
Instagram marketing agencies. I want you to look at them. You know, we want to manifest
everything ourselves. So eventually you're
going to be that big, to where you're going
to be able to forward a huge influencer
marketing agency. So look at a couple, see
the stuff that they offer. Look up a couple other platforms for influencer marketing and
share them in our forum. I want to see the newest
tools that you found. Okay, so check those out, and if you're interested
in a recommendation to influence.com
mention it on the form. And I'll connect you
directly myself. See you on the next lesson.
27. What is Growth Hacking?: All right, now
we're going to talk about growth hacking
in this lesson. And the first thing I
want to do is give you an accurate description and definition of what
growth hacking is. Because as you know, everybody throws
around this term. It's a huge buzzword. And if you search on Linked in, you'll see just
countless people adding growth hacking to their profile. So what is growth
hacking, Andrew? What does it mean to me? I used to call it aggressive
online marketing before. It was a term to what it
means is chiseling away growth and marketing prowess and market share
without a budget. You know, big companies have
millions of dollars and tons of money to throw at campaigns to grow
their business, but most likely you
don't have that. And all the project
I've worked on for the last 12 years haven't
had huge budgets. So we've had to be aggressive
and think outside the box and how to hack growth away
from different channels, different media,
different partnerships. How can we barter this and that? It's just being
really aggressive. So I want to give you a couple examples
of things that have happened in my career
so you can start to think like an
aggressive growth hacker. My most famous example, I was working for a
classifieds website in Dubai. A start up that copied Craigslist and added a
profile functionality. And before it was common
to do growth hacking with marketers who sit with dev teams and think about
ways to hack the product. By the way, we're going
to talk about that. I was sitting one evening with the developers and thinking of outside of the box ideas and shooting ideas out to them. And they're telling me, no, that's stupid. No,
that's stupid. I'm like, what if we
made a scraper that scraped all the mobile numbers of all of our competitor sites? And they were like, oh wait,
we could actually do that. We can build a software, a really quick
script that goes and rips all the other ads off all the other
classified sites. That's a really
great idea, Andrew. And then we can categorize
it by what they're selling. So their car, their
apartment, whatever. And then we can upload
those bulk mobile numbers into an SMS, bulk provider. And we'll send out an
SMS to those people, a text message, and we'll say, hey, I saw your job. Hey, I saw your car online, you should try this
website instead. So we ended up doing that, and we sent 40,000 text messages in the
next week to people. And we crushed our
competition in one week because we knew
we had a superior product. My phone was off the hook, ringing with text messages
and calls from people. Oh my god, I sold my apartment. In one day I found a new car. Thank you so much,
blah, blah, blah, blah. If you're confident
in your product, then you can do anything. You remember what I said. There's no such thing
as targeted spam. Those people didn't know
I was going to text them, but I'm giving them
value for free. So we hacked that system, we blew the competition away. And that's how I
want you to think. There's no such thing
as a stupid idea. And if nobody's done it before, wow, that's a potential
major win for you. So in the next few lessons, we're going to
talk about the two main types of growth hacking. But the main thing
is that you have an aggressive mindset and
you want to test everything. You're hungry to find those potential massive
wins for your company. So I'll see you in the
next lesson where we're going to talk about the first
type of growth hacking, growth, hacking into your
product. I'll see you there.
28. Hacking Growth out of Your Product: All right, Do you
feel hyped up or you got the mindset of
a growth hacker on, are you ready to start
learning ways you can grow hack your success? Well, the first
thing I want to talk about is hacking your product. So you might not have access to a Dev team and maybe
you've outsourced it. And there really isn't
going to be a lot for you to do within your
product right now, but it's still
really valuable for you to know about
these things later on. But if you're lucky enough to
be a techi person yourself, maybe you can iterate on your product and add some
of these examples in. So what I want to
talk about with hacking your product is all
about building a viral loop, a natural viral loop into your product.
What does that mean? That means finding
an efficient way for users, clients, customers, current visitors to refer other people so that every person you acquire
brings in more people. It makes your marketing
more efficient and basically grows your brand exponentially while you
just sit and sleep. So that's what growth hacking
your product is all about. And I'm going to
go over a couple core key examples about
how you can do that. But I want you to take a step back first and
really think about the entire life cycle and user experience of every way they
interact with your brand, your product, your service, your website, your app. Where are the points where
people are happiest? That's the first thing
you need to think about. Where is the Aha moment,
as I like to call it? Where they're like, oh
wow, this is really great. That's where you want to hit
them with a request value. Okay, so you've
given them value, you've made it amazing for them. And that is the perfect prime
moment to be like, hey, you should refer some friends, or hey, you should review
us on the App Store. Or hey, you should share
this on social media. All three of those
are valuable for different reasons
and I'm going to go through them because
you need to figure out which one is most
valuable for you. So if you want them to refer
friends or potential users, that's probably the best thing, but also the hardest
to get them to do. So you're going to
have to give them some value to get
them to do that. Now Airbnb gives
like $20 a person. If you refer, tons of other
start ups are like that. Instacart does the same thing. We'll give you credit.
Money does things right? Money makes moves. So if you can give
them some credit, figure out how much the
user acquisition cost for you is in your paid ads. And offer them the same
amount to refer people. Maybe you don't
want to give away money or maybe your product doesn't allow for you to
give away money or credit. The next best thing is
to move them up a level. Give them a premium service. So recommend three
people to Spotify. Get a month free,
stuff like that. Give them social currency. Maybe they get a badge
on their profile. If they're an online community, they become a elite member
with extra added benefits. That's what you
want to give them. You need to give them value
to get value from them. Okay, so hacking your product is all about finding
that Aha moment. Asking them to refer other people and then if
you're really bad ***, you're allowing them to
import all their contacts. And then you're really
going to kick it up a notch if the value
that they can see, usually money is really, really heavy, and then
they'll screw it. I want to invite
everyone I've ever met in my life. I
want that money. When Airb and B first launched, I invited all my contacts. I had $100,000 in
pending credit. I didn't get it all, but
I got about 1,000 or so. So brands like that know that
their product is superior, The quality is there, the experience is
going to be great. And so they're
confident in telling people to grow the
company for us, become my marketer,
we'll pay you for it. So think of ways
you can do that, and that is a really good way
to hack your product, okay. Now with the other things, if you're pushing them to
review on the App Store, obviously if you're
a new app and getting reviews on the
App Store is really, really valuable for you,
that's going to really help. And so the reasons
you want that is because you might get noticed by the App Store and highlighted if you're getting tons of
really good reviews. Or if you really want feedback, maybe you're asking them to
just give you feedback on your app personally
instead of reviewing it. And that way you're
instantly getting tons of product feedback instead of having to pay for user testing. Now the third thing is
sharing on social media. If you are a
business that thinks that the social
presence is really big, and obviously in this course
you're going to learn all the other reasons why a social media following is big. Upselling people,
keeping them top of mind for them and also for
those partnerships you know, that you can make for
giveaways and stuff. So if you want to push people to share on
social media, again, it needs to be that ah ha moment where they're really happy and it needs to be really simple. That means the message
is pre written, it's one click and it's shared. Boom. And then you're
growing through that. You got to have
your tags in there, have your keywords in there, and that way you're going to get noticed by other
people and that's going to bring in
other customers that's going to
hack your growth. Okay, so homework for this is I want you to look at
that full life cycle of your business and identify those opportunities to hack in that viral loop and test it. See if you can do it. Talk to your developer, see
how hard it is. And I'll see you on the next lesson where
we're going to talk about hacking existing
channels for growth. Okay, I'll see you there.
29. Hacking Existing Channels for Growth: All right, now in this lesson, I want to talk about the other major type of growth hacking. That's growth hacking, existing channels. What does
that mean though? That means I want you to
hack into everywhere where your target demographic spends their time and
build market share. And I want you to get
your product in there. And there's different
ways to do that. Some are really technical, some are not so technical. So I want to start by using a couple famous examples that might be a little
bit over your head. And then I'm going to
give you some really easy low hanging fruit ideas for your start up, okay? Or your small
business, or just you. So the first one, and to me, the most famous example of hacking an existing
channel is when Airb and B was really tiny
at the nascent stage, they figured out a
way to make one click postable ads on Craigslist through the AirBNB listing page. So I'm a host, I'm creating my listing on Airb and
B, it's not famous yet. And I click on the promotion
tab and it shows me fill out this information
and quickly post my AirBNB listing on the short term rentals
on Craigslist. Now if you listen to the
SEO section of this course, you know that.org are amazing for link
juice for SEO, right? So building links back and
forth to a super old.org domain like Craigslist is
not only amazing for SEO, but also they get 50
billion page views a month. They're the top five
websites in the world. Seriously, huge,
huge, huge site, great way to get free traffic. So much so that there's actually a term called Craigslist
marketing where you can go and you can just
post a bunch of ads all over the country on Craigslist
for your start up, but we're not
talking about that. What happened was that Airbnb did not get shut down from
Craigslist for six months. And in the meantime,
they went from down here all the way
to up here, okay. Their growth went
through the roof because they had a
superior product. The listing went on Craigslist, the pictures were better, the text was better, They beat out all the other
competition on Craigslist. And so they got tons and
tons of new bookings. And what happens once
they make a booking? You get their e mail address, you might get their social
media contact info. All of that happens. So you can upsell
them and you can communicate with them
over and over again. So that's a super
famous example, but you might be looking
at me like Andrew, I don't have software
developers at hand. I need easier examples that
I can do, and that's fine. I've seen start ups hack existing communities that are
totally out of left field. Think about this one,
I love this one. I saw a start up use Venmo,
which is like Paypal. If you don't know it for
sending money to people. They sent one penny to
thousands of random strangers, asking them to review and
check out their new app. It was an app called Jot, so check out our new app. Here's a penny for
your thoughts. Boom, sent a penny.
Boom, sent a penny. Just tons of random people that are seemingly in their
target demographic. Maybe just off the look or what they are using
their purchases for. You can see their history
if they're public. But imagine sending a penny to someone telling them
to check out your app. There's no advertising platform in the world where you can get someone to look at your product for a penny. It's impossible. And if you think
about it, nobody ignores venmo notification
because it actually, if you have your
sound on, it makes the cha ching sound when
it comes to you and you get a vibration and you get a notification on the
phone and on e mail. So great way to get into the box right in front of
someone's face for one penny. So you do it a
couple, 100 times, and whatever the
call to action is, a bunch of people are going to convert and it costs
a couple bucks. So think about opportunities
where your target demographic are where you can
hack an existing channel. Most likely it's not going
to take any dev work, but I also want you to
think about stuff like that from the large scale
to the smaller scale. How can we create a system for actively building market share on those existing channels? So maybe it is a really quick template that we drop different
images into and we put it on Pinterest and
we use the right hashtag somewhere where your target demographic is that
you can quickly, with no time investment, hack into and build over and over and over
again growth from. Okay, so your homework for
this lesson is to sit back, have a crazy brainstorm
recession with a significant other or
someone on your team. And figure out all
the areas where your target demographic are
spending all their time. And think of ways that
your product can tie into them that you can build
market share in those areas. Okay, I'll see you back soon. And again, if you have any
questions, join the forum. I'd love to hear your best crazy left field ideas
for growth hacking. Maybe you'll help me,
maybe I can help you. I'll be there to chat with you along the way. I'll
see you there.
Andrew Lee Miller, Business Marketing Expert & Lecturer
