The Complete Shopify eCommerce Masterclass (Clickfunnels, Facebook Advertising + FREE Sales Funnels)

1. Welcome to the Course!: if you're looking to learn e commerce than you have come to the right place. I'm so glad that you found this course, because this course is the only one that you will ever need to take to know exactly how to build a profitable e commerce business this year. Now e commerce truly is an amazing business model because it's a trillion dollar industry, and it's creating more new millionaires faster than any other industry has in the past 10 years. Well, retail stores are closing. E commerce has been growing 23% year over year, and that is not slowing down any time soon. So now is definitely the perfect time to get started learning e commerce in creating a lifestyle of financial freedom with a business that you own now. The reason that I created this course is that drop shipping has drastically changed even in the past few years, and many things that may have worked in the past are simply no longer effective. Thousands of Shopify stores open every single year and get a staggering 93% of Shopify store owners never make any money, and I'm going to be explaining exactly why that is in this course, but it basically comes down to this. If you want to be successful in e commerce today, you have to know how to do two things. The first thing is driving targeted traffic to your products using paid advertising such as Facebook and INSTAGRAM ads in. The second thing that you have to know how to do is create sales funnels for your products . They're going to be driving the traffic to now. The sales funnel is specifically designed to guide the potential customer through the psychological steps that are required in order for them to make a purchase decision Right now. Now, sales funnels truly are incredible tools because now only do they convert five times better than a regular product page. But you can offer bundled product deals. You can offer up cells. You can offer down cells. You can even collects the customers e mails. You can sell them products later on at zero advertising cost. Now, in this course, I'm not only going to be showing you exactly how to build a profitable product funnel from scratch, I'm also going to be giving you my own personal, high converting product funnels that are already tested in done for you so you can start making sales right away. Now, I believe that this course is the best and most complete course on E commerce that you're going to finds because you're going to be learning all the pieces that you need. In order to become successful, you're gonna be learning how to run targeted ads on Facebook and Instagram. We're gonna be learning how to create sales funnels in click funnels. You're gonna be learning how to choose winning products on Ali Express as well as my secret products strategies. You're gonna be learning the ins and outs of Shopify How to automate your orders in so much more. Thank you so much for watching. I'm so excited to get started and I can't wait to see you inside the course. 2. Join Our Free, Private Facebook Community: Hey everybody. So if you are enrolled in this course and learning how to do e-commerce, learning how to build your Shopify store, and learning how to use sales funnels to increase your conversions than I highly recommend joining our private Facebook mastermind group were called funnel mavericks. And this is a group of like-minded entrepreneurs. We're a community all sharing our insights and information with each other so that we can help each other have success on line. And it's also the best place to get a hold of me if you have any questions about your business or if you just get stuck on something and needs some extra help, it's a great place to reach out for help and information. Also, we have some really exciting things happening inside the group, like live streams, giveaways and also free software and other incentives for joining and being a part of this amazing community. So come check it out, visit facebook.com forward slash groups for its slashed funnel mavericks, and hit the request to join button. And I hope to see you inside the group. 3. Lesson 01 - Sales Funnel Overview: Okay, So in this video, I'm going to explain exactly why sales funnels are essential for e commerce and why you'd be crazy not to use fit Sales funnels if you're selling physical products online. So let's jump into my computer here and let's take a look at a typical Shopify sales page. Now, whether you're familiar with Shopify or knots, I'm sure you've seen a type of product page like this online before. And this is basically how 90% of people they're selling products online go about. Doing it is with a product page such as this. Okay, now, the problem with using this type of page as a sales tool is that it simply doesn't convert very well. And I'm gonna be explaining exactly why that is so just to give you a side by side comparison. Um, here's a typical Shopify page, um, and selling it selling a pair of yoga pants. And here is a sales funnel selling the exact same pair of yoga pants. Now the difference between these two pages is like night and day in terms of how compelling it is for the customer to make a purchase decision. So here you can see on on this regular product page. Um, the customer basically comes to this page, and they don't really have a very strong called action. There's a small add to cart button here. They can maybe click around and see some of the different images of the leggings. Maybe read a little bit more about them. Um, but really, it's very passive. It's not very compelling. And it looks like, you know, there's a bunch of different links that you can click off on two different pages you can explore around, and we don't want that to happen. We want the customer to focus completely on why these leggings are absolutely essential for them to have. So here you can see that we can make a page that's entirely focused on selling these leggings. We can create branding, Um, uh, elements. We can make it graphically compelling, and we can explain exactly all the features and benefits. So as the customer reads more and more on this page, um, we're basically explaining why they absolutely need these leggings. So, for instance, they have a mesh phone pockets. You can take your phone with you wherever you go. You can listen to music while you work out stuff like that, and then you'll see on the bottom Here. There's a very strong called action, so you get a 50% off coupon when you enter your email and click on your size. So one of the really cool things about that is it's it's This is basically an opt in form. And so when you typically send people from an advertisement to a landing page such as this , if they click off the page, then you have no way of knowing who your customer is unless they actually go ahead and make the purchase. Now with a product page like this with using a sales funnel and using an opt inform, you actually capture a ton of customer emails who are interested in these types of products . And so why that's amazing is because you can create a list of, you know, hundreds of people say you're collect 102 105 100 people that are interested in this kind of thing. You can actually sell them similar types of products later on at zero cost, and so we're doing is you're building a brand you're establishing trust with the customer. Um, you're gaining this asset of this list of people, and that's how you eventually make passive income with e commerce is just by being able Teoh have a loyal customer base. So as you can see, the potential for using this type of funnel is much, much better. And it converts at least five times better than a typical product page such as this. So, um, look over another example here. Now this is a sales funnel, which is selling a Breathalyzer, as you can see again similar things that are going on here with this sales funnel. It's very strong. Graphically, it's compelling on. There's a very clear call to action again. We're utilizing the opt in form and were able to craft very compelling sales copy for why they need this product. So, for instance, getting a deal, I can cost your license your job in thousands of dollars. Why take the risk? So no, your B a. C. Um, we're explaining exactly how this product works, how accurate it is and all these additional features ends. Then again, a very clear call to action. So, um, once they click on this button and enter their email. They're taken to an order form. And I want to show you another really cool thing that you can do with sales funnels and that is offering multiple product deals at once. So if you were to drive traffic to a typical shop of five page such as this, you know, sometimes someone might be like, Okay, maybe I want to buy two. But that's honestly, that's not gonna happen very often because you're not telling the customer that they should do that. Um, when you do, uh, when you set up a funnel like this, however, so here on the order form, you can see that it's already auto selected for them to purchase three Breathalyzers at 60% off ends. They also have the option to buy, you know, four or five as well. So when a lot, when most people come to this page, most people are not going to buy just one Breathalyzer because people don't want to buy the least of something. They don't want to buy the most of something. They want to do what's most popular, And so a lot of times you're going to get people getting two or three instead of just one. So I mean, think about how amazing that is. Um, you know, if you're sending traffic to this product, you know, when you're making thousands of dollars $1000 a day, then you know, all of a sudden, if you implement a strategy like this, all of a sudden you're making 2000 or $3000 a day. So I mean, it's absolutely amazing what you can dio, and this is so powerful to just really increase that average order value from the customer . So, uhm, I'm going to show you another example of something that's really cool that you can do with funnels and that is using what's called an up sell. So one of the principals in in sales generally is that getting that first yes from the customer is the hardest yes to get. Once you get the customer agreeing in buying from you, then you know it's that much easier to make another sale. So we want to take advantage of that as much as possible. So here we have a landing page for a a really cool looking necklace and let's say Okay, so the customers interested in this product. So they fill out their information and they submit, and they buy this product well, are we gonna take them just to a regular confirmation page? Or like thank you. Bye. Thanks for your order. No, we're actually going to take them to an up sell page we're give them. We're giving them a one time special offer where they had now have the opportunity to purchase these earrings which matched the necklace that they just bought. And the really cool thing is that you don't have to have them enter their information and their billing information all over again. All the customer has to do is just click this button and it's added to the order. So it's so easy. And there so little resistance for them to make that second purchase. And then even after that, we're going to sell them something else. So we're going to give them another special offer for something else that similar, Aziz. Well, and again, all they have to do is just say yes. I want thes or no, no, thanks. I don't I don't want this right. And they're taken to the to the order confirmation page. So basically, um You know, uh, that's all I wanted to say really about Sales funnels For now, we're gonna be diving way deeper into building sales, funnels into optimizing them, customizing them, designing them and basically imposing the customer to get them to make a purchase decision . But I just want to get you guys really excited. I mean, surely the kinds of things that are possible with sales funnels because it's so exciting. What you can do and how much money you can make with this is a really powerful tool. So in the next video, I'm going to be showing you exactly how you can go ahead in download thes funnels that I've just shown you absolutely free. Now these funnels I'm selling for $200 each on funnel rolex dot com. Now you could go over there and buy them, but you don't have to, because I'm giving them to absolutely free as a thank you for joining me in this course. So go ahead and follow me over to the next video, and I'll show you exactly how you can download these funnels 4. Lesson 02 - Sign Up and Free Funnel Download: Okay, So some of you may have been wondering in the last video how am I actually creating these sales funnels? And the thing is that with creating these product funnels, it would not have been possible without an amazing software tool called click funnels. Now, click funnels is basically a complete funnel building system that gives you all the tools that you need in order to build highly effective sales funnels. So in this video, I'm going to be showing you exactly how you can sign up for your own click funnels account with a two week free trial. And then once you have your account, I'm gonna be showing you exactly how to download and import your free funnels directly into your account. So to get started, what we're gonna want to do is head over to this link right here. Fast final formula dot com backslash e commerce. And I'm gonna leave a link. Aziz. Well, in the video descriptions, you'll have it there as well. Now, when you, uh, head over to this link, um, you are going to be directed to a page that looks like this, and basically step one all you have to do is you're able to start your 14 day free click funnels trial just by clicking this link. So just go ahead and click the link and it's going to open up in a new tab for you, Um, where you can go ahead and start your 14 day free trial. So just go ahead, click this button and you're gonna be directed to the order page. Now, with click funnels like us and you do it, the 14 day free trial after that runs out Click Funnels is going to be $97 a month. But the cool thing is, you don't have to worry about that quite yet. And I know that $97 a month can kind of sound like a lot of money. But when you're making thousands and thousands of dollars with e commerce, um, you're gonna be so glad that you have this tool and it's just completely worth it. And you're gonna be leaving so much money on the table without it. So, um, yes, so just ah, all you have to do to sign up is enter your name email address. Choose a password. Um, the next page will prompt you for billing information. And then once you do that, I've already created in a free trial account. So that, um I know exactly how the dashboard looks. Um, when you first get started and I'm gonna be showing you exactly how you can navigate through the click funnels dashboard in later videos don't worry about that right now. All you have to do right now is just navigate back to this, uh, this page again. Again. Fast final formula dot com back such e commerce and go to step two where you're able to claim these high converting e commerce funnels. So all you need to do just enter your email address and click the link and you'll be directed to this page right here. Now, the really cool thing is that because you just created your click funnels account, all you have to do is just click these links, and basically, it's going to share the funnel with you. So it's gonna be downloaded directly into your click funnels account. So just go ahead and click all the links right here. So that was the 1st 1 will click on the 2nd 1 and the 3rd 1 Okay, So you see that they are all downloading directly into your account. And then basically, once they're done, you can actually view the funnel. And I'm gonna be showing you exactly how Ah, in future videos. Exactly how Teoh customize thes for your personal products also, how to build them from scratch. You know how to navigate this dashboard, How to do all the stuff in here that is basically going to really optimize your funnels. So I'm really excited to get started doing that. So thank you so much for watching this video and I'll see you in the next one. 5. Lesson 03 - Claim Your Free FunnelHacker TShirt: okay. So wanted to make sure that you guys didn't miss out on one of the awesome bonuses of being a new click funnels member. And that is getting your very own free funnel hacker T shirt. Um, this thing is awesome. I wear it all the time. It's super comfy, and you can get your very own free T shirt. Just buy a navigating to your quick funnels dashboard, and, um, there should be something on your dashboard that says something like, Get a free phone hacker T shirt. Should just click on that button right there and you'll be directed to this landing page. Now one of the cool things that they're doing is not only are they giving away a free T shirt, but they're also giving away, um, the Funnel Builder Secrets Light course, which is a $997 value. And they're giving over 100 plus free templates away as well. She could have those directly in your account, so all you're gonna want to do is just go through the video here. I think it's a little it's like 20 minutes, or maybe a little bit longer. And, um, it so it's gives a lot of good information about getting you oriented with click funnels, so it's definitely worth the watch. And then once you've done that, you'll have the opportunity to click on this button here. So, um, just click on that button and you'll be directed to this page where you can get your shirt . You can add funnel builder secrets lights, and you can access your funnels. So, um, just to get your T shirt, all you do is just enter your address ends. They'll send you your T shirt right there. So, yeah, definitely don't miss out on this opportunity. I don't know if they're going to be doing this forever, so definitely want to take advantage of it. Well, you can. So that's all for this video and I'll see you guys in the next one 6. Lesson 04 - Course 4 Week Structure: this course is designed to go from week 1 to 4. In each of the four weeks they're going to be teaching you a different core, uh, components in court information in order to make your e commerce business successful. Now, throughout the entire process, the four weeks structure will take you through how it's become a profitable e commerce business owner. In these four short weeks, you're going to go from beginner toe export in click funnels, Facebook advertising and Shopify Drop shipping. Now, in week one, we're gonna be going over setting up your shop. If I store with the two week free trial, which I'll be giving you the link for and optimizing your Shopify account, we're gonna be going over setting up Allie Express, which is a website which we'll talk about later. Anzio Barrel oh, app as well, which again will discuss later on on week one. You're also going to learn learning how to find winning products and my secret product research strategies. You're also gonna be learning about alternatives to drop shipping products from Ali Express , such as print on demands. I'm gonna be going over some recommendations for how to do that as well. Then in Week two, you're gonna be learning all about click funnels. So you're gonna be learning how to build your own funnels and customize funnels. You're gonna be learning all about building opt ins, order forms, one time offer pages up cells and the confirmation pages I'm also going to be giving you throughout this week. Expert strategies. In order to optimize your funnels four conversions you get AZM Any people buying as possible In Week three, we're going to go over integrating Shopify with click funnels using a software called Xabier. Um, this is going to be all about automating and processing your orders, and I'm going also going to be guiding you step by step, how to use a peer to build your very own automation. I'm also going to be going over a little bit about email marketing integrations with click funnels as well. Then in Week four, were family going to be going over Facebook and instagram advertising and how to drive traffic to these funnels that you're building. I'm going to be talking all about knowing your numbers in your profit margin and being able to calculate your ad spend ands basically maximize your profits, you're gonna be learning how to set up paper engagement as well as website conversion campaigns. And I'm also going to be talking about scaling your ads to maximize your revenue. So I just want you guys to get really excited because you're about to learn extremely valuable skills. And like I said before, all you have to do is just follow along step by step, completing all the action items in the lessons which I'm going to be giving you and all I want you to do is just enjoy learning this information and just stick with it for four short weeks and you'll have an invaluable skill set that's going to make you a lot of money . And you just get excited, guys, because you know this information is potentially life changing. If you apply it and actually do what I'm recommending in this course you're going, Teoh definitely find a lot of success with e commerce. So again, thank you so much for watching and I will see you in Week one 7. Lesson 05 - Shopify Overview: So in this video, I'm going to go over exactly what is Shopify and why it's such an amazing platform as well is how we're going to be using Shopify as a tool in this course. Now Shopify is an online platform which allows you to create an online e commerce store. And right now, Shopify is absolutely the best way to create an e commerce store online. And some of the reasons for that are a lot of times when people are creating an e commerce website, they can spend thousands and thousands of dollars on the design and getting it to be secure and, you know, spending money on the hosting and all of these different things. And with Shopify, it's extremely affordable. It only costs $29 a month, so you can spend on Lee $30 a month instead of thousands, which is pretty incredible. Um, Shopify is extremely accessible and easy to use. You can design, customize in brand your entire store without hardly any technical obstacles, and they also offer many beautiful out of the box website designs. You can get started right away now, like I mentioned before, Shopify also take cares takes care of old back end issues as well. So they take care of the hosting which basically means all the information that's stored on your website is typically hosted on a server somewhere. And Shopify actually includes that in the $29 a month, so you don't have to worry about it. They also offer secure check out and SSL so your customers can feel completely secure shopping on your site. And again, you don't have to worry about that or figure it out. Shopify just does that automatically, which is super awesome. And the other thing that they do is they also offer a way to buy a domain on their side as well. So you can actually do all your domain hosting on the platform as well. I'm gonna be recommending that in this course in showing you exactly how to do that too. Now, Shopify is also amazing because it really does allow you to scale. Um, it offers a way to automate orders and process order refunds and returns extremely easily and just manage customer information. Um, the other really cool thing is that it integrates with hundreds of APS and I'm gonna be showing you guys how to use and navigate the Shopify App store later on in future videos. But basically what this does is it makes order for filming a breeze. So one of the apse that I mentioned before is Theo Bear Low App, which allows you to integrate drop shipping products right into your shop if I store. So that is one of the apse that that Shopify offers, which makes again fulfillment really easy. But they also offer a ton of print on demand APS as well. So say, for instance, you wanted to design a T shirt or something like that and sell it on your shop. If I store, there's actually a bunch of different APS that Shopify offers where you can actually design . Upload your design and create the the products and create the T shirt and then posted onto your store in drive traffic and get sales. And you know people will buy, uh, your designs as well. So print on demand is a really cool thing that you can do with Shopify. And like I said, there's tons of APS that integrate right into this platform. Another really cool thing that Shopify does is they integrate with social media. So, for instance, that they integrate with Facebook and Pinterest is well, so in many other platforms. So, like one thing that you can do, for instance, is, um, create buyable pins and put it on your Pinterest account, and people can find you organically and shop directly, um, from your Pinterest account over time. So there's a lot of really cool things that you can do with this platform now. How are we going to be using Shopify in this course? Well, as I mentioned before, we're going to be using it in conjunction with the Click Funnels platform. Now we're not going to be using the shop of high store itself as the primary sales tool. That's going to be the funnels that I was talking about earlier, which are going to be the main sales tool, and they're going to basically convert the potential customer into a buying customer. But what the Shopify store is going to allow you to dio it's going to allow you to establish a brands in a presence online so that people can find you and returning customers can come back and make purchases over time. Shopify is also going to be used to manage, process and automate order fulfillment. And I'm gonna be showing you exactly how to integrate. Click funnels funnels with your Shopify account. So Shopify really is essential for e commerce. And there's many benefits of having a Shopify store. And in the next video, I'm going to be showing you exactly how you can get started with Shopify for free with a two week free trials will be providing you the link in the next video for that. So, um, just follow me over to that next video end. We can get started right away. 8. Lesson 06 - Shopify Free 14 Day Trial: here is exactly how to claim your very own 14 day free trial of Shopify. So where you're gonna want to do is head over to this link right here, fast funnel formula dot com, backslash e commerce. And you're going to be directed to this landing page that you saw before when you were downloading. You're free funnels now step three right here is start your 14 days Shopify trial now. So are you gonna want to do is claim your free trial by clicking on this link right here, and you will be redirected to a landing page where your prompted to enter your email. So just enter your best email and click Start your free trial. Choose a password, obviously right down a password that you're going to remember and enter a store ning that you would like to use. Now, I don't want you to worry too much about the store name that you're going to use because it's not going to necessarily be the name of your actual store that customers will see. Nor is it necessarily going to be the domain name that you choose. It's simply a identify air that Shopify uses Teoh identify you as a sub domain of Shopify. So I want All you're gonna want to do is just pick a name that makes sense to you. Don't worry about it too much, and then just click create your store. Um, and you're going to be redirected to add a little bit more information about yourself so you can choose whatever makes sense for you. Um, whether you're selling products already or you're just starting out, um, and then you'll be prompted as well to enter your information. So just fill out your info right here, and you'll then be, um, prompted to visit your new store, which is great. So, um, once you are at your store, you'll see a dashboard that looks something like this and all are gonna want to do from this point on is just, um you can verify your email, which will basically complete the account registration process. So now you have your shop. If I store all ready to go and you're ready to move on to the next video 9. Lesson 07 - Your Domain Name: Okay, So now that you have your shop, if I store all set up, we can get into one of the really fun things which is branding and creating your store. And in this video, I'm gonna be showing you how to choose a name for your store as well as how to buy the domain name through Shopify. Now, one of the things that I want you guys to keep in mind going through this process is that having a the perfect name and brand for your store is important. But it's not absolutely essential right now, So I don't want you guys to worry about it too much. Um, you know, it's much more important when we're doing when we're learning e commerce to know how to drive traffic and know how to build funnels. And those skills are going to be much more important than having the absolute perfect brands name for your store. That being said, you know, later on down the line, once you start getting sales, it can be important to build up a brands and have people know where to find you. That's an important aspect. But for right now, the main focus is really just going to be getting started setting up your store in getting those first sales. So that's what I want you to focus on right now and just like that. You know, if you do decide that you want to change your name later on down the line, then it's super easy. Shopify makes it very simple. Where all you can do is just at the click of the button at the click of a button. You can just change your your your store name and just buy another domain so it's don't worry about it. Don't stress out about it too much right now. And, um, another consideration that I want to talk about is whether the domain in brands name of your store should be on the on the lines of more generic or more specific. Now, if you already know the types of products that you want to sell and you have a very specific idea for the niche that your store is going to be in and you've done your research and you know that it's a hot nation, it's gonna make you a lot of money. Then I would say, you know, you can maybe air on the side of being more specific in what your domain name alludes to. However, I would typically air on the side of being more generic because if you think about it, that's going to make it a little bit easier for you to sell different types of things. So whether you want Teoh sell yoga pants one day, maybe you want to sell print on demand products the next day. A more generic brands name is going to allow you the flexibility to make it just a little bit more easier for you to do that. But again, it's not super essential because you can always change these things. So let's help into your Shopify dashboard. And I don't know if you guys have taken a little bit of time to explore this already, but basically just to get you quickly oriented. This dashboard is where your sales and product information are going to show up. On the left hand side. You have the navigation dashboard, um, which I'm going to be walking through when we're going to be building out in customizing your store in the next couple videos. But for right now, um, I want to click on this, uh, online store button right here, and it's going to pull up another drop down menu and right down here near the bottom, it says domain so quick on that right there and you'll see that you have the Shopify um, the shop, your typical Shopify domain, um, already connected, and that's already set up. But what you want to do is you want to create a more, uh ah branded name that isn't connected with the Shopify. So you can create your your own domain so you can click this button right here at the top. It says buying your domain and the really cool thing like I said before is that Shopify manages all this, so it's very convenient. You can do this completely through Shopify, and the other really cool thing is that they offer this tool so you can see which names are available, which are unavailable. So you can just, you know, test this out. Let's say I want to do, like, awesome dot com. Um, you can see that awesome dot com is actually unavailable for purchase. Um, but if I do, you know something more specific leg awesome yoga dot com. Um, also unavailable. So you just kind of want to test and see the different kinds of domains that are available and then shoes something that works for you. So let's do, like, awesome possum dot com, and you'll see that that is actually unavailable. I could do awesome possum dot store. Um, but let's say how about I do awesome possum deals dot com. You'll see that actually is available. So if I wanted a really memorable but also generic brands name for my store, this might be a good one to choose. And as you can see, it has the dot com domain extension, which I prefer because it's what most people think about. It's the most popular domain extension, Um, and it's only $14 a year, so it's pretty inexpensive. And you can just, you know, own this domain just by clicking on this through Shopify right now. So yeah, again experiment. You can just test different things. Um, you can even create nonsense words. You can create really specific words. It doesn't really matter. Just choose something that works for you. And I'm gonna go ahead and buy this domain right now. and basically it's just gonna prompt you for your billing information. So just fill this out. And that's basically it for this video. Now, also, I'm going to be leaving in the description of each video some action item checklists for each video so that you'll know exactly what you need to complete before moving on to the next video. And it's really important to do this because, like I said, um, this entire courses completely actionable. So all you have to do really is just follow the steps and then make sure that you complete those tasks before moving on to the next piece of information. And if you do that, this is gonna be so easy for you. So check out, um, the video descriptions for your action items and this one for this week. All you have to do is just by the domain name before moving on to the next video. So I will see you in the next one 10. Lesson 08 - Email Forwarding: Okay, so hopefully now you have your domain all set up and your store is ready to go. And what we're gonna be doing in this video is setting up an email account for your new domain and email forwarding in Shopify. Now, this is extremely important because you need to have a point of contacts where customers can reach out to you for support and stuff like that. So, in order to set this up, um, just navigate to your Shopify dashboard and again click on the domains tab here that we're just done before and you'll see your new domain all set up and ready to go. So just click on your domain and you'll see that they actually already have set up to emails email forwarding emails for you already info at your domain in sales at your domain . And what you'll notice is that these both of these emails actually forward to the email that you used to sign up for your Shopify account. But if you used a personal email to sign up for your Shopify account, then what you're gonna want to do is create a business email specifically dedicated to customer support. So the way that I recommend doing this is to create your own Gmail account specifically for your e commerce store. So, um, all you need to do is just go ahead and create a Google account. Sign up with your information and what I would do is make your domain three user name at gmail dot com. So for me, my domain is awesome. Possum deals dot com So what I'm gonna do is say awesome possum deals at gmail dot com, and that's gonna be my handle. And then just figure out sent a pure your Google account here, um, and then come back to hear once you have that all set up and what you're gonna want to do is click on add forwarding email address. Now you can use info. You can use sales. I personally like to use support, So just rate support at awesome Possum deals dot com is going to forward to awesome possum deals at gmail dot com. Okay, and then once you do that, just click save, and it's right there, and you can even delete these as well. If you don't want emails coming to your personal email. So basically, now you have your email forwarding set up, and what we're gonna be doing is using this email in the next steps were gonna be setting up some settings in your Shopify account that basically are very important for you to be going into business as an e commerce store. So the only action item for this video is just set up a Google account for specifically for your e commerce business and then add a forwarding email address. You're getting all of your customer emails right to this one place, and I will see you in the next video. 11. Lesson 09 - Shopify Settings and Legal: Okay, So now that you have your email forwarding all set up through Shopify, what we're going to be doing in this video is setting up the general settings which will allow you to, um, operate your shop if I store. So what you're gonna want to do is head on over into this settings tab here at the bottom of the navigation menu, and it will take you to a page like this. And what will be doing first is the general settings. So here in the settings tab, you're going to notice that there's store details, store address, etcetera, and you want to make sure that you have a store name. Um, so just write down whatever you chose for your domain name. Pretty much the account email is going to be the personal email that you used to sign up for Shopify in the customer email. This is very important. This is going to be what customers will see. So you want to make sure that it is the email that we set up before. So the support email at your domain dot com, because again customers are going to be directed to this email right here now for the store address. You want to make sure that you have, um, the name of your business phone number, street, all of these things. Make sure that these these settings are accurate because this address is going to appear on your invoice. Um, next, we have the time zone, which these air the defaults based on wherever you signed up and the store currency either will be in U. S. Dollars. Or if you're in a different country, you can choose any of these other currencies as well. And when you're done with that, just click safe and back over to the settings tab. And what will be doing now is customizing the settings for your stores legal pages. So just go ahead and click on this button right here, and you'll notice that there's several different pages that you need to create in order to , um, basically have these pages for your customers for their information. So the 1st 1 is refund policy. Now, um, a lot of these, uh, you can simply create from templates. So if you click this button, then you can. It pre generates a response based on us a standard template for refund policy. Um, obviously, you want to make sure that these corresponds with your personal information, what you're doing on your store. And obviously these aren't legal advice. But for the most part, um, these are very good templates that you can use. So what you're gonna want to do is just go through these and, um, make sure that you know the emails, correct. So you'll see here it auto populated with the correct customer support email, which is great. And it gives you the, um you know your address as well. So you want to make sure that the address is accurate. Um, next we're gonna move on to the privacy policy. So again, we're gonna create this from template and just go through this and make sure that everything is accurate to your store. Um, next terms of service. So again, create from templates again, make sure that these, um, policies air relevant to you and that pretty much takes care of that. Now, the next thing that we're gonna want to do after we hit save is we're gonna want to create pages for each of these items. So the way that we're going to do that is, we're going to control a and copy all of this information at the refund policy here ends. Then we're going to open up, um, a new tab here where you can navigate two pages. So under it's under online store in pages. And what you're gonna want to do is create a page and label it Ah, refund policy. And then just copy and paste into you're the paragraph right here and then click Save. And we're gonna be doing this for all of the pages. So refund policy page was created. Now we're gonna create a page for the next one, which is privacy policies. So again, copy all of this navigates the pages at another page called privacy policy and save next terms of service. So just want to create another page for this and paste, and that's about it for the pages. Now, the last thing that we're gonna want to do is also creating about page as well as a frequently asked questions page. So I've prepared some templates in order for you to use at at your store is well and these are going to be in the resource is section under this video. So, um, all you need to do is just download the pdf called page templates, and I have to write here. There's the about us page. Um, So what we're gonna want to do is just copy this text right here and then come back over two pages and add a page for the about us about us. Okay, Ends again. You obviously, you want to make sure that this is customized to your specific store, and obviously you can further customize thes um, this is just a starting point. It's just a template. Obviously, the more detailed information that you can give about your store and, you know, the the, um, uh, the specific information that you can provide your customers obviously, the better, you know, quality store you're going to have. And it's just gonna create more trust with your customers when they do visit your store. So just update the email to reflect your email, and it's safe. And again this even if you just start off with this and you update it later, um, you can always continuously add to this. So don't worry too much about making it absolutely perfect right now in the last one that we have here is the frequently asked questions. So this is another templates that have prepared for you. So you can just copy it from the pdf and this. Then just create an additional page, okay? And then you can just hit save ends. There is your pages. So when we're building out the website, um, in the next couple videos, we're going to be adding links to these were going to be adding links to these pages so that customers, when they visit your store, they know what the terms and conditions are of shopping with you. So that's all for now. Um, basically, the action items for this video are to set up your settings in both the general tab and the legal tab and create pages for each of the pages that we made in this video. So that's it for now. And I'll see you in the next one 12. Lesson 10 - Customize Your Theme: Okay, so now we can get into further customizing your shop. If I store and in this video we're gonna be talking about customizing and optimizing the theme for your store. So the way that you do that is you just navigate to your Shopify dashboard and under online store on the navigation panel here there is going to be a section called Themes. So just click on that and it will take you to this page right here. Now there's a couple different ways that you can go about custom. Your customizing your theme. The first way is you can go right here. Ends. You'll see that there's ah Shopify theme store. So if we just visit that there are hundreds of different themes that you can choose for your store, which are basically just pre designed, um, templates for you to add your customized information to so you can typically customize all the images, all the text. Some of the themes have different modules that can do different things. Um, and you can just kind of search this store just to see, um, themes that you might want for your own shop. So, for instance, if we click on this theme right here. This looks pretty cool. We can actually test this out. So if you want to do that, we can save you demo, and it will show you, um, riel time what this theme looks like and how you can customize it. You can see they have these specific modules, the header backgrounds. They have, um, you know, products right here where you can call it a specific products. Ah, product list. So you can kind of get a sense of an idea of like what you can do with your own store if you install this theme. Um, now, uh, what I would recommend doing is if you go back to this theme dashboard here, there's also free themes that are available is well because a lot of the themes on this store actually cost, uh, cost money. So I don't think that's necessary at this point, because again, we're not gonna be using Shopify as the main sales tool. Teoh get potential customers to buy products. We're gonna be using the sales funnels as the primary sales tool. So it's nice to be able to customize your website, but you don't have to spend a ton of money on a crazy theme. Ah, lot of the free themes are actually really cool, and they have a ton of functionality, and there's a lot that you can do with them. So that's what I would recommend. I would say Explore the free themes and they give you, like, I guess, 10 themes that you can install right away. Um, absolutely free. So the one that's installed currently is this one called Debut. And I actually really like this theme. It has a lot of functionality, so we're just gonna be using this for the purposes of this video. Now, as you can see, it already comes pre installed on your store. And the way to customize it is you simply customize Ah, by clicking this button right here and it takes you to an interactive, um, interface here where you can change pretty much everything that you see on this site. So, um, obviously you can change all this text here. You can change the background images. You can change the menus. Um, there's a lot of cool stuff that you can dio now just to give you a brief orientation on the way that most themes work. A lot of them will have a header section, a footer section and a bunch of different modules in the middle. So if we navigate to the header section, there's a lot of different ways that we can customize this. So here's the logo. They actually just pre make a logo for you, which is just the name of your store. Um, you can center it. You can have it oriented to the left. Um, you can obviously design your own logo or create your own logo and upload that here. Um, you can also customize this menu here, which is, ah, setting in the shop if I, uh, navigation menu and you can do all these different types of things now, if we go over to the footer, you'll notice that they have a bunch of different modules. Here is well so you can create a different menu If you wanted to, you can add another menu, or you can add a text item. Um, there's a place for people to enter their email addresses, And if we navigate back to this main section here, you'll notice that each one of these things corresponds to a different module. So here is our image with text overlay. Um, they have a featured collection. So once you begin toe ad products to your store, you can customize, um, you can organize them based on a collection, and they will auto populate here, So it's very easy to work with. Um, you can also add a different section. So say, for instance, you wanted to add a gallery that this is what this looks like. You can add images of of products right here, and all you need to do is just hit ad. And then when you go back here, you'll see the gallery is added to your store, so it's pretty cool. There's a lot that you can do with this, and it's it's super easy to customize now. One thing that I wanted to mention is let's say we want Teoh. Just start to get this website to look nice. You already have the logo. You have a menu going. You have the search, um, in the shopping cart, so it already looks pretty cool. But let's say we want to just customize is a little bit further and add an image in the background here um, one way you can do that is using a free image, uh, search engine called Picks Obey. And this is what I use for free images on the web. Picks obeyed dot com. And it's really cool because they offer a ton of really high quality images and they're all completely free. So, you know, say you wanted Teoh ad like this image right here. All you would need to do is just download it and you're good to go. And then you can come back here to your, uh, your dashboard and click on image with text overlay, and you can actually select an image. So all you would do is just select the image. And there you have it. It's it looks pretty cool. It looks super professional and clean and nice. And now you have this customized aspect of your sites, and then you can add some text if you want as well. So, you know, shop here for great deals on clothes or whatever. Um, whatever works with your nation, your brand. So, uh, just click save when you're done customizing. That's very important. If you exit without saving than these changes won't be saved um, and that's just a basic orientation to how you can get started customizing your store again . I wouldn't recommend spending a ton of time, um, making everything look, you know, absolutely perfect and investing a ton of energy into that, because again, we're not gonna be using it as the primary sales tool. But I would recommend just going through and just, um, experimenting in taking maybe 10 minutes to see what you can do in terms of customization for your store. So just just have fun with that. And, um, the only action items for this video are just to experiment a little bit and get used to customizing your store, and I will see you in the next video. 13. Lesson 11 - Custom Menu: So one thing that I did want to mention really quickly as it relates to customizing your store is creating a customer care navigation menu. Um, so we can do this really easily. Um, it just gives customers a chance to sort of see information and contact information. Um, about your shop, which is very helpful. So the way that we're going to do this is by using the pages that we created in the previous videos and, um, basically, just creating a new menu. So here we are. You wanted Go on the left navigation panel and click on this navigation tab right here and you'll see that there are two menus already in your store. There's the foot of Mount menu and there's a main menu. Now where we want to customize this is on the footer section. You can also create a main menu as well. But for the purposes of this video, it'll be this foot or menu right here. So all you need to do is just click on the foot or menu, and, um, we're actually gonna just add a menu item and we're gonna search pages, and we're gonna be adding all of these pages as menu items. So the first thing about us, we're gonna click add um, frequently asked questions. Add navigating again two pages. Privacy policy, adding that refund policy and terms of service. So basically it's creating a menu item for its populating it with a link to each one of these pages that we created previously. So it's super simple. Um, we can also drag these around as well. So if we wanted search to be at the bottom, for instance, and about us to be at the top, we can do that. So now we have our foot or menu, and we're ready to go. All you need to do is save that. And then the second step to this is coming back to this, um, this theme page here, and we're gonna customize our theme again. So just click. Click on that button and you're going to be redirected back to this main interface here. So we want to go into the footer menu and under quick links. It says Under this particular theme, it's called quick Links. This is the where the foot or menu is populating, so you'll see that this is actually a navigation item right here, and we're gonna change it to the menu that we just created. So let's call it customer care. And as you can see, it's populating with the foot or menu that we just updated. So when we click on any one of these tabs, it will take us to a page where we have that information that we just I wrote previously. So this is a really great way of building trust with your customers that come to your site and just giving them the information that they need about shopping on your store. So that's it for this video. Um, just go through those quick, easy to step process, and you will have that navigation menu ready to go, so I will see you in the next video. 14. Lesson 12 - AliExpress Introduction: So now that we have our Shopify store up and running and ready to start selling products, we get to decide what products we want to sell. So I want to introduce you to a very cool website called ali express dot com and l express dot com is. Basically it's an online retailer that sells, um, wholesale products to international buyers. So it's really cool, because Alex was basically enables us to take advantage of the drop shipping business model because there we can purchase products at wholesale prices. It allows us a margin to be able to resell those products at higher costs and be able to make a profit. So basically, how the drop shipping model works is will choose a product on Allie Express that we know is going to be popular in going to sell. Then we drive traffic to the products. We basically are able to increase the price of the product, and when we shipped the products to the customer, we make we pocket the difference. So it's a very cool model. We don't actually have to create or even stock our own products. We can just basically order everything online when a customer places their order. So it's a very cool, um, business model, and it's very easy to implement as well. And Ali Express also integrates with this app called a barrel, which will be showing you in the next couple videos, which basically integrates completely with Shopify and makes it extremely simple to fulfill orders. So any time a customer makes a purchase, it will be processed through the Shopify Oh, bear low app. And then all we have to do is just ship it directly to the customer and then pocket the difference in the amount of money that the customer paid. So, um, just to get started, uh, I definitely recommends, you know, checking this website out and seeing all the amazing products that they have to offer. And there's so many really cool deals to like. For instance, here you can see they have this, um, this power tools and this is selling for, you know, 30 bucks, and we would easily be able to resell us for maybe 70 to even $100. Um, when we drive traffic to it. So, um, as you can see, there's a ton of difference. 10 different things you can search for clothing, jewelry, um, kitchen items, you know, pet pet pet supplies and stuff like that. There's so many products, um, that are on this website. And in the future videos, I'm gonna be showing you exactly how to go about choosing the right products because that's an extremely important aspect of this model. Is being able to choose the right products, so we'll get into all of that later. For now, all I want you guys to do is just create a Ali Express accounts because you're going to be needing an alley Express accounts to be able to integrate with your shop if I store. So just navigate up to this dashboard here and click join and you'll be prompted to enter your information. So I'll just, um, creating accounts, uh, and basically just fill out your information and I will see you in the next video 15. Lesson 13 - Oberlo App: Okay, so now we have our Alley Express account all set up and ready to go. But there's one more step that we have to do in order to be able to integrates our Alley Express account with our Shopify store to be able to import products to our store. And we can do that through the uber low app. So basically, in order to install the overlap, what you're gonna want to do is navigate to your Shopify dashboard and on the left hand side of the navigation menu, there's this tab called APS. So click on the APP tab and you'll notice that you can actually visit the Shopify App store from here, which will be showing you how to do later on. But for now, the app that we want to install is the overlap. So just click right here. And, um, all you have to do is just say, add app, and, uh, it's it's completely free to install. And basically, you just have Teoh grants overload the permission in order to be able to manage and fulfill your orders, which you definitely want to do because it's going to save you a lot of time So just click install app right here. Okay? And you're going to be, um, directed to the overload dashboard. So, um, here you can manage your products that you're you're basically going to be able to import products directly from Ali Express right onto your store page. And I'm gonna be showing you how to do that in the next video over the next couple videos. Um, but that's about it for now. Um, so just go ahead and install the overlap, and I'll see you in the next video. 16. Lesson 14 - Importing Products: Okay, So one more thing that you're gonna want to do to integrate the your alley express account with your shop if I store is installing the over low at for Google Chrome. So it's just gonna make it a little bit easier to the fill orders because it's gonna import customer data so you don't have to type everything in. So just go over. You can do a Google search for the overlap and simply install it on your chrome browser. Um, that being said, I'm going to show you exactly how you can import products from Ali Express to your shop if I store. So, um, you do that through this dashboard right here, you can manage products, you can search products, and you can see the products that you've imported as well. So what we're gonna want to do is go to search products right here. Um, and as you can see, um, there's a button where you can import products by you, Earl or I D. So that's what we're gonna want to dio. But first we have to find a product, right? So lets navigate over on to allie express dot com. And, um, I've done a quick search for yoga, letting leggings here, Um, and just scrolling down. Um, we can see there's all different types of yoga leggings. Maybe some were want to add to our store. And these, for example, of pretty cool not saying that these would be a good product to sell. I'm gonna be going over all the criteria for how to choose a product that's going to sell later on in future videos. But for the purposes of this video, just to show how to go about importing a product, let's go ahead and choose these ones right here. So what we're gonna want to do is just copy the URL and navigate back to this dashboard Here and import are paste in the URL and click import. And, as you can see, it said the product was being imported. So now all we have to do is go over to import list and you'll see that the leggings are right there ready to go, which is pretty cool. Now there's a bunch of different things that you can do to customize, um, your product listing so that it doesn't look, um, you know, unprofessional. It looks more curated. And so something that I would do, for instance, is say, you know, sort of this really long, crazy title. I would just maybe choose a few key key words to use and we'll say, maybe women's white, um, fitness, yoga leggings. And that gives the customer enough information, Um, to know what the product is all about. Um, no collections. We can add these data tags later on, so we're not gonna worry about that right now in the description Again, we can edit this on Shopify, so we'll do that later. But typically, I just delete all of this information, and I just choose more carefully the sales copy. But again, obviously, it doesn't matter because we're gonna be using the funnel Teoh create the user experience. This is just for the product listing on your store. Um, now, variations. You can see that there's several different variants for this product, and they correspond to the different sizes that are available. So one of the cool things that you can do is you can change the prices as well, so you can change all the prices at once. So if you want to compare at price, um Let's say, for instance, you always want to make sure that the compare at price is at least twice a much so let's say these are like 30 to 99 and then we apply that. And now we have the compare it price for, um for this product. And as you can see, the product itself costs $8.12 to $8.82. So even if we did just sell them for $16 we would still be able to make a profit after shipping and purchasing the products and driving traffic to it. But I'm gonna be going over all of that later on in knowing your numbers later on. When we get into the advertising aspect, this is just simply adding the product to your store. So don't worry about all of that yet. Um, we can click over to the images tab and you can see that it also imports images from the alley express listing so you can see that some of these images are here, and we can choose to add those to our store listing as well. So I'm just gonna choose, you know, all of the relevant images that give more detailed information about the product and basically just adding some images that give more information about the fabric about the size. And that would be all the information that we need. So after we're done with that, we just click important to store. And from here we can actually go. And we can edit this product on Shopify, which is really cool. So here we can improve the product description, we can change the product title. We can add different tags. So say, for instance, I wanted to add the tag yoga. So if customers air searching for this, um, this keyword on our website, this product will pop up, and all we have to do is just click save. And actually, I'm going Teoh. It's already added to the home page collection. So what this means is that it should populate on our home page. Um, but we can view this product and how it looks on our Shopify store just by clicking the view button. And so here you can see this is the product on our website, and, um, obviously it's pretty basic. But again, we're not using this as the main sales tool This is just the main product listing, and it basically allows, um, it allows us to automate automate our orders. So we have the product listed and, um, now, when a customer comes through our sales funnel on the order, it, um, it's all set up in the back end in Shopify so that Shopify knows which products is going to be ordered. So it's a very important step to add the product before we drive traffic to, um, our sales funnels. So that's it for this video. It's fairly straightforward. It's fairly easy to add shop. Add products from Ali Express to your shop. If I store and, um, in the next videos, I'll be teaching you how Teoh go about getting verified on Allie Express so that you can actually start Teoh, um, make sales. So that's all for this video, and I'll see you in the next one 17. Lesson 15 - Getting Verified: one last thing that's very important to know before you get started with using Alley Express is that there's going to be a process where you're going to need to get verified, to be able to make purchases on this platform. Now. Basically, how this works is as soon as you get a couple of orders, one of your orders is going to be cancelled, and you're going to have to go through an appeal process in order to verify your identity with Allie Express. And it's important to know that this is gonna happen no matter what, and it's nothing to worry about. Al expresses basically just trying to prevent fraud. And again, this process happens for everybody using Alley Express. So it's really nothing to worry about. It's just something to be aware of before hands, because before you start getting tons of orders, um, it's good to know that this is going to be a necessary process somewhere down the line. So basically all that's gonna happen is, once you get your order canceled, you're going to have to go through this appeal process, and basically all you have to do is just upload a few documents in order to prove your identity. So you need an image of the front and back of your credit card. You need a recent monthly statement from your credit card with your information visible, and you need a picture of your I D. Um, and basically, all you're gonna want to do is just make sure that you gather these documents before hands because the appeal process typically takes around 3 to 5 days. Now you can expedite this process by contacting Alley Express support, but it's not necessarily guarantee that it's gonna be faster most the time. It takes 2 to 5 business days in order for you to get a proofs that you can continue to fulfill orders and ship your products to your customers. So the purpose of this video is just to give you a heads up that this is going to happen when you start using Alley Express, and it's best to have thes documents prepared before hands so that as soon as you get that order canceled, you can submit your appeal and be good to go as soon as possible. So that's all for this video, and in the next video, I'm gonna be showing you exactly how to go about beginning to choose the correct Ali Express products to sell. So see you in the next video. 18. Lesson 16 - Choosing Products: Okay, So in this video, we're gonna be discussing how to go about choosing products on Ali Express and learning how to choose products correctly in choosing products that are going to sell is really a very essential part of success in e commerce. Because in order to become successful in e commerce, you do need two things working for you. You have to have a good product that people are going to want. And by and then you also have to know how to put that product in front of the right people . Now, knowing how to put it in front of the right people is basically comes down to running targeted advertisements, which will be talking about in future modules. But in this video, we're just gonna be talking about how to go about choosing good products that are of high quality that people are going to buy and are going to be converting for you. So basically, it comes down to a couple things when you're on Allie Express and you're searching for products you want to be keeping a few key things in minds now, one of the things that is definitely important. Teoh sort of shift your mind set on is that you want to be choosing products that you know are going to sell based on a certain set of criteria rather than products that are just personally appealing to you because you might really like a products. But it doesn't necessarily mean that a lot of people are going to like the product. And when you think about it, it doesn't necessarily matter if you like the product that you're going to be selling, Um, because it really just matters. You just basically want to maximize your profits and make sure that you're able Teoh make a profit on your on your ads. So, like I said before, choosing the product is definitely one of the most important factors for determining conversions. So how do we go about choosing a product correctly now? There's a number of important considerations when you're on Allie Express and you're looking for viable products to sell. And one of these is the number of orders that a product already has. So you can actually look at the products on Alex personal. Be showing you how to do this in an example in just a moment, but you can actually see how many how many times the product has been ordered. Now, if the product has been ordered a lot of times like you know, thousands and thousands of times, then it's possible that that product might be difficult to sell because it means that it's highly saturated in the market. A lot of people have seen it before, and it doesn't have the same novelty factor as a product that is completely new for people on the other hands. If the product has too few orders, Um, then basically, what that could indicate is that the product is untested or it may not be popular and may not actually sell or convert well for you. So you kind of want to choose a bounce, and again I'll be showing you what sort of numbers to look for in the next example. The next thing that you want to look for is the product rating kind similar Teoh Any other website. Basically, it has the each product has a product rating out of five stars, and so you want to make sure that it's really above four stars because if you get four or less like 43 or even less. Basically, what that means is that people are having very mixed feelings about the products. Maybe it's not a very quality product, and that's a huge red flag that if someone is going to buy your products, maybe they're not gonna be satisfied with it. So you definitely want to make sure that the products that you're going to be selling are super high quality, and people are satisfied with what they're receiving. The next factor is the price of the product. Basically, you want to be asking yourself, Will you be able to sell this product and make a profit after your ads been? So will you be able to mark up the product enough where people will still be able to buy it and still want to buy it? Because it's that an appealing price point. But you're still gonna make make some money, Um, after you drive traffic to the products. So those are the basically the three very important factors. Choosing products that has a good amount of orders is quality products because it has a very good reviews and is a good price point for you now, the second most important considerations are things like if the seller that is actually selling the product is reliable so you can actually look and see how long the seller has been in business. Ideally, you want the seller to be in business for a couple of years, and you want to have them to have very high positive feedback because that means that they're reliable. You also want to check and see if the product you're selling has enough product information . Does it have a good product description? Do you know enough about the products? Are there good product pictures are there. Even videos of the products, which can be very helpful, is well as a sales tool. So those are some other things that you want to consider when you're choosing the viability of a product. And then the last thing is, you also kind of want to check to see if other sellers are selling the exact same products for less expensive, because some sellers will sell the exact same product. But you know they have marked it up, or it's just a different price point, and a lot of times you can find a product the same products for cheaper on Allie Express. You definitely want to check that as part of your process. So that's it for now, I'm gonna be jumping into an example and showing you exactly what I mean. Okay, so I want to show you guys an example of how to search for products using the specific product criteria on Allie Express. So if we come over here to allie express dot com, um, weaken, do a search for any different types of products. Um, let's just check out this drill that we were looking at the other day over here. So let's see what this drill is and if it would be a viable product. So the first thing that we want to notice is that it has 6588 orders. Now, in terms of orders, this is actually not not terrible because, um anywhere above the thousands ands below 10,000 is kind of a sweet spot for for orders, anything above 10,000 like 2030 40,000 orders is means that the product could be potentially saturated. And it's been around for a lot of time, and a lot of people have been reselling it. And so it's not going. Teoh have a lot of novelty when someone sees it, and it just means that the market is saturated. But anything less than 1000 orders can mean that the product might not be tested and might not be reliable. And maybe people don't necessarily want to buy that product. So this actually would be a pretty good, um, indication that this might be an OK product to sell now. The next thing that we want to look for are the ratings. So as you can see, this has a 4.9 out of five star reading, which really is very good. Um, it means that, as you can see through almost 4000 people voted, and most people really, really like this drill. So I mean, that's looking really good so far. And this could be potentially a good higher ticket products that we can sell because it looks like we can get it for around $30 probably a little bit extra with shipping. Um, and we can resell it for for higher price. We could probably resell it for anywhere from 70 $80. So the other thing that I wanted to mention is these shipping method is also very important . Um, and you'll notice that when you are checking out the shipping method here, it's the cellar shipping made up. Excuse me is the seller shipping method is 9 to 15 days, and it's actually free, so that is actually a really good thing. There's another thing called E packet shipping, which I'll be showing you later on, which typically means that the products will get there within at least two weeks so we can look for products that are two weeks or less. And that's typically very good shipping time. And it's what customers you know have come to expect in terms of shipping. It's not an outrageous amount of time to be waiting for a product as long as you set the proper expectation. So all in all, this product is looking pretty good as potential product to sell. And if we scroll further down, um, will notice that it does actually have a lot of images that we can potentially use in our sales funnel. Um, it has a lot of products information that we can use to right our sales copy, which is great, and even up here I believe there's there's a video as well, so yeah, we can actually click on this. And, um Ah, well, my the link might not be working, but we can probably find a video for this product, even if it's on another product page. So overall, this might actually be a really good products that we might want to try to sell. Um, OK, so that being said, let's do another search on Allie Express and let's just say we're searching for I know, maybe want to sell a watch. So do a search for watches and you can also, um, update the sorting features as well. So this is sorting automatically by best match according to our search terms. But we can also search for, um, uh, highest orders. So now it will rank these, um, listings in terms of the amount of orders that they have. So, as you can see, the 1st 1 has 32,000 orders. Um, now, it's not to say that this might not be a product that you could sell. Um, I mean, you probably definitely could sell this products, but it does look like it is a little bit saturated in terms of, um, the market. Um, let's see some other things that we can look for. Um, this is a really cool option because, as you can see, it's very novel. Um, let's just click on this real quick and check it out. And as you can see, it's on Lee 3 55 apiece. So I mean, imagine and actually has a video as well, which is really cool. A lot of images. But I mean, you could easily resell this for at least, you know, 2030 maybe even 40 or $50. And, um, you know, make a really good profit margin on this. In terms of orders, it has 16,000. So again, that's a little bit on the higher side. But it does mean that it is very popular, and it has a very good ratings on, um on customer feedback. Another thing we want to look for is the actual reseller of this product. So as we can see, it's called boutique watches store, and they've been open for three years, and they are ranked as a top brands with 96% positive feedback. So overall, what this indicates is that this would be a reliable seller to buy buy from and likely there wouldn't be too many issues in terms of fulfillment and delivery. So that's definitely a really good thing with this product. So that's basically that's basically all I wanted to show you. For now, it really is that simple. You just have to basically keep in mind a couple of these criteria when you're looking for products and um, yeah, basically, just make sure that it's going to be a quality product that people are going toe want, and I'm gonna be showing you in the next couple of videos some other techniques in order to know which products are trending and basically methods in order to do product to research that are going to help you find winning products. So that's it for this video, and I'll see you in the next one 19. Lesson 17 - Two Product Websites: Okay, so in this Vale, want to talk about two additional resource is that you can use as tools to do product research on and then finds products on Allie Express. So one of the websites that I want to tell you about is called fancy dot com, and I'll leave a link in the description for this website as well. Now, if you go over to fancy dot com, basically, it's a curated list of products that are trending currently. So it's a really cool way to do product research because, um, it's sort of like a social site so people can vote for different items so you can see, for instance, like this pillow here has 18 votes. Um, you know, this hedgehog pencil holder has 349 votes. Like people really like this. You can also see the prices, and you can search for popular products. New products Editor's picks in products that are on sale. So there's a lot of really cool products on here that pop on here in their trending, and if you can catch them and see OK, man, that product looks really cool and I want to try to sell it. Um, then you can really hit on some trends with this website. So just to give you an example of how this works, um, you can, you know, check out the difference product listings here and then like, let's say, for instance, you know you are like men. That's a really cool rainbow umbrella. It has 103 votes. So let's see, um, if this product has more information, if it's good to sell, So um, let's say we like this product and it has a lot of votes. So what we would do is we would go over to allie express dot com and see if we can find the exact same product. So let's search for rainbow umbrella and see what we come up with, and we can see that, um, it looks like it's right here. There's a couple of different options. This one looks like the exact same umbrella, and as you can see here, it's selling for $25 on fancy dot com and on Ali Express. It's selling for 16 96 so we can click on this link right here. And, um, we can see that there's free shipping to United States of Via E packet. Um, which is great. E packet is a really good delivery method. It has, Ah, a couple 100 orders. Um, so I mean, it's a little bit on the low end, but it looks like it has really good product reviews. 87 votes at 4.8 average. So if we were trying to sell an umbrella, then this might be a really good option for us to sell. So that's basically how fancy dot com works. Uh, yeah, again, just it's really fun to kind of take a look at this website, see what's trending, see what products give you inspiration, and it just gives you a lot of ideas for types of products that you can sell. Now. The other website that I want to show you, which is an amazing resource, is called thieve dot Co. So again I'll leave the link to this in the description, and again, it's actually curating products from Ali Express directly. So, um, it actually takes products that are selling on Allie Express, and people can, um, basically contribute to the site, and it curates which products are trending in popular at the moment, so it's a super helpful tool to do product research. You can also search based on category, so that's another helpful feature that it has. And then when you click on a product again, you can see that people vote on these so you can see which products are really trending. Um, and which products maybe you don't want to go into because they don't have enough votes. Um, but let's just say we like the look of these headphones has 140 votes, so people are liking it, and it costs $17. And basically, when you click on it, it can redirect you to buy on Allie Express. So that's a super cool feature, because with fancy, you kind of have to search for the products. And sometimes they they aren't actually being sold on Allie Express. But with, um, with thief dot CO, it curates products directly from Ali Express. So you can see when you get to this alley Express page, um, you know, it has 33 orders, 4.7 rating. Um, you can get different colors, so it comes in black, white and brown, which is kind of cool and yeah, you can just do your research from here. But basically, thieve dot co gives you, um, inspiration and ideas for what products are trending right now. And again, if you're looking for a particular niche, it's really helpful because it curates based on Nietzsche's well, and you can also do trending you can do latest. You can also search based on price. So um yeah, it's a very cool tool. It's a great resource to use. And again, I'll leave these websites in the description of this video. So that's it for now. Um, uh, basically, I would recommend just taking a look at both of these websites and just familiarizing yourself with them. And in the next videos, I'm gonna be showing you some additional products research tips So we'll see you in the next video. 20. Lesson 18 - Google Trends for Product Research: Okay, so let's say that we've been doing some research on Ali Express or thieve dot Co or fancy dot com, and we have been generating some ideas for products that we might want to sell. Now, once hip that I'm going to give you is to do a little bit of extra research once you think you've found of products that you want to sell and see if the product is trending and this is going to help you a lot to basically determine if the product that you're trying to sell is viable. If it's popular right now, if people are going to be very willing to buy it, so one that way that we can do that is to use Google trends. So the website that I'm on right now is trends dot google dot com, and when you navigate over to the dashboard here, there's a tab called Explore. You can see that when we come to this explore page, there is a lot of different options for searching for trends. So basically, um, when you search for a term, you can use this keyword search here, or you can also search by category. So say for instance, you were interested inthe e um health niche. You know, you could use this category as a way to find trending search terms. And, um so let's just say, for instance, um, we were going Teoh. We were interested in finding out about fidget spinners. Okay, so just type that in is a search term and you can see that it's actually been declining over time. And we can also dio, um we can change the time frame as well so we can do the past five years and see what this graph looks like. As you can see, this product was extremely trending for a short period of time, and now it's pretty much gone back to not trending. So if for instance, you know, we were looking to sell fidget spinners and we did this product research, this would give us really good feedback that OK, maybe this product isn't trending any longer, and maybe it's not a really good time to try to sell this product. Another really cool thing that you can do is compare products if you want to, uh, compare and contrast different trends over time. But I'm gonna remove this search term and try another one. So I'm gonna try this term. Ath Leisure and ATH Leisure is basically refers to a category of clothing that's both athletic and leisure. And it's really cool because you can see that over the past five years, this search term has pretty much just kept going up and up and up. You can see that the highs are much higher than the lows were in the past few years, and the lows are even much higher than the lows were previously. So overall, this product is looks like it's on a pretty steady upward trend, so that gives us really great feedback. If we're looking to sell products in this category, we know that if we sell, for instance, yoga pants or leggings or or trending products like that, we're going to have a very good um, we're giving ourselves a very good chance of success in terms of people responding positively to our product in us, getting a lot of conversions in our sales funnel. So, uh, yet you can also, um, you know, like I said, use the compare factor. If, for instance, we wanted to, um ah, you know, do like other search terms we can see, like which ones are going to be better than others. And it also gives you the interest by region as well. So you can see that if, for instance, you're trying to sell athletes, athletes, your products in U. S. Or Canada, that would be a really good place to target your market when you're running ads. So it just gives you a ton of good information. Actually, um, you know, Singapore is number one. Hong Kong is number two, followed by the United States and Canada and then Australia. So just a ton of really great information and you can see related queries here at the bottom as well. So you can see that athletes are for men is actually a breakout topic. So let's just go ahead and click on that and see what we have there. So, yeah, you can see over the past five years and over time, um, again, its just been completely on the increase and steadily been rising in terms of interest. So, yeah, I definitely recommend using these tools that are free and available to do that extra step of research and really figure out um you know, the viability of the products that you're looking to sell. So that's it for this video, and I'll see you in the next one. 21. Lesson 19 - Pinterest for Product Research: so another great tool that we can use to determine whether the products that were finding are going to be viable and trending and popular is to use social sites like Pinterest. So here we are at Pinterest dot com. And just to continue the example in the last video, let's search for, um, yoga pants or yoga wear and see what we come up with. And you'll notice that on this page are products that are related to ath leisure and yoga wear that are actually trending at the moment So you can see these really colorful leggings are seem to be trending. Um, these leggings with, um, interesting patterns and, uh, just unique. Ah, a unique cut on the ankle is it seems to be really trending and really popular right now. Um, and it just can give us a really good idea of what's going on right now in terms of fashion . Um, you can see here is actually those ah, those leggings that we found earlier on Allie Express, the white leggings and, um, leggings with a phone pockets. Um, a lot of different cool ideas that you can see people are searching for right now. and are there repainting these posts. So you know that they're going to be interested in whatever is coming up in the search results. So, uh, yeah, definitely. You can use Pinterest. Um, it's really easy to create an account if you don't have one. And I definitely recommend doing that. Um and then just, you know, using this as a search tool to be able to determine how popular potential products are going to be. So that's all for this video. I'll see you in the next one. 22. Lesson 20 - Etsy for Product Research: So one last product research tool that I wanted to mention is using etc dot com as a way to find trending products as well as determined. If products that you have found on Allie Express are going to be popular and um etc dot com really is great, because a lot of the products that they feature are trending ends. A lot of people are buying already. So here we are on etc dot com. And the way that we can go about searching for best selling items is to simply come up to the, um, search up here and type in best sellers and automatically it populates with a list of the best selling items that are recently selling a lot. So as you can see, a lot of these have the best seller badge on them, which basically means that they're selling a lot of this products in that particular category that this product falls under. So yeah, basically, um, it's a really good way to just get some ideas as well as fine trending products. You can see this is a really cool products. This magnetic knife rack, um, you know, just gives you a lot of good ideas. And you can kind of just see, uh, what sorts of products are popular at the moment. So yet? Definitely. Ah, you actually don't even need an account to use, etc. Um, so, yeah, it's just a really great research tool that you can use as well as you know, Pinterest and Google trends. So again, that's all for this video. I'll see you in the next one. 23. Lesson 21 - Amazon for Product Research: amazon dot com is an amazing research tool that you should definitely be utilizing to find trading products as well. Um, so there's a couple different ways in which to search for trending products on Amazon, and one of them is using Amazon best sellers. So you confined this section of Amazon simply by doing a quick Google search. Just type in Amazon best sellers and you'll be directed to this page where you can actually search by category in niche. So here we are in the Elektronik section, and you can see the number one bestsellers in this category. Now the really cool thing is that a lot of these products not all but a lot of these products you can find similar ones on allie express dot com. So it definitely gives you a very good idea of the types of products that people are interested in Currently. Another way that you can search on amazon dot com is to use the Amazon movers and shakers. And again, you can just find this by do a quick Google search for the movers and shakers list. And actually, the movers and shakers is definitely a very, uh, good search tool because a lot of these products that they show our newer and basically they have a greater sort of novelty value. So if you're selling them online, not a lot of people have seen products like this. And so you're going to have an advantage when you use this search criteria. So yet movers and shakers is an excellent way to search for trending products. And the last one I want to draw your attention to is as seen on TV products, which you can find on Amazon as well. And again, some of these you're gonna finds very similar products on Allie Express, probably for less expensive. And, um, you know, a lot of these products also have a lot of material on them, meaning really good sales copy of really good images and videos and stuff like that. So, as seen on TV, products are typically do really well any commerce, and you can find them on amazon dot com. So that's all for this. And I'll see you in the next video 24. Lesson 22 - Secret Strategy 1: Okay, So now we have a really solid understanding of how to search for products using Alley Express and other search tools and how to identify products that are trending ends that are likely going to be very popular when we begin to sell them. But in this video, I want to take that just a step further and talk about in another strategy for finding winning products because one of the main things with e commerce is that we want to basically minimize our risk as much as possible. So when we begin to drive traffic and, you know, sends people to our sales funnels with paid advertising, we want to make sure that basically our products are going to have the highest chance of success possible. And even if they don't make us a ton of profit, at least break even on our ad spend. So we're not losing any money, and basically one of the ways that we can do this is by finding products that are already successful, being sold in e commerce that other people are already selling, and basically how we go about doing this is we finds products that are trending in other places now, for example, with other stores and with other people selling online. Basically, this is a low risk way of testing products, so you don't necessarily have to take a lot of risk in determining whether a product is going to be successful or not. And basically, what we're gonna want to do is when we identify products that are already doing a really well with other sellers, basically all we're going to do is just differentiate ourselves by selling the products in a better way. For example. You know, first of all, we're gonna be using a sales funnel. And a lot of people don't even use sales funnels when they're selling products online. So it's gonna be a huge advantage that we have. We're also gonna be writing better sales copy. And we could even do other things like, for instance, you know, giving a discount, or maybe even lowering the price. Because we know that, um, in the order form pages that were going to be setting up, we're going to have options to buy multiple of the products so we can do things like lower the price of the first products and stuff like that so there's a lots of things that we can do to basically differentiate ourselves and give ourselves a competitive edge over our competition. Now one of the very first ways, um, that we can do this is using Facebook as a search tool. So many show you exactly how to do this in a moment. But basically all we do is you just go over to Facebook account and in the search bar, you just type free shipping in the theory behind this is that a lot of people that are selling products through Facebook advertisements on E commerce Sometimes they'll write free shipping in their advertisement, and you know, we can actually do that as well later. Um, but basically, it's a good way of identifying products that people might be drop shipping and products that we can identify whether or not they're selling well. So we again we don't have to take on the risk of testing them. So basically all we're gonna do is just type in free shipping, and then we're going to look at the videos that pop up when we search for this term to see which products are going to be popular and Basically, what we're looking for is anything that's, you know, a really high number of views, like anything over a 1,000,000 views would be in a very strong indication that that product is really popular ends. Maybe we could, you know, benefit from selling it as well. So I'm just gonna hop into Facebook at the moment, okay? And here we can see Olive done is I've just searched for free shipping in the Facebook search, and it's come up with all of these videos. So here we can actually see the number of views that the videos have, as well as when they were posted on how recently, Um, they've they've come on here, Um ends. OK, so this one looks really cool. This one is a mini smart electric, portable and easy to use sewing and tailoring. So let's click on this one and see what's up with this. So it looks like it's some sort of many sewing item, and it looks pretty cool. It looks like you can just so any kind of fabric, um, porta ble, which is awesome. That's actually pretty sweet. So OK, so basically this video has 4.2 million views and basically what that means is that it's super popular. And a lot of people want this because it just simply wouldn't have, UM, 3.4000 comments if people didn't like this product. So you know this product potentially would be a really good product to start off because we already know that it's popular in that it's going to sell. So let's see. We can click on the store link right here, and we can just check out a little bit more of the product. And, um, I've actually done a quick Google reverse image search, and I've actually founds the products on Ali Express. So here we can see that this is the exact same product and they're selling it for 9 99 And let's see if it has e packet. It does have e packet shipping, which makes it a little bit faster, so this might be actually potentially a really good product to sell. So that's kind of how we go about doing that is you just search for products that are in Facebook and people are advertising through Facebook, and then you see if you can find it on Ali Express and you basically evaluated from there whether it's going to be viable or not. So that's it for this, um, secret product strategy, and I'll see you in the next video. 25. Lesson 23 - Secret Strategy 2: Okay, so moving on to winning product Secret strategy number two. Now, this strategy that I'm about to show you is a little bit sneaky, but it's super effective. So I definitely wanted to share this with you guys. So basically, what we're going to be doing with this strategy is we're going to be checking out our competition, which is other Shopify drop shipping stores. And basically, we're going to identify other stores that we know are hosted on Shopify. And then we're going to take advantage of the fact that we know, um that Shopify has this main structure each of their websites which is basically all Shopify stores or most Shopify stores have this sorting by collections feature. So what we're gonna do is we're going Teoh navigate over to a Shopify store and then we're going to add this information at the end of the earl slash collection slash all sort by best selling. So basically, what this is going to allow us to do is to see that stores best selling products, and so we automatically know which products are working for them, which is information that you definitely would not get if you just visited someone's home page on their Shopify store. So, um, let's test this out right now. Okay? So here we are in that that store that we used in the last example, Um, ends. Basically, we have a pretty good idea that this is a Shopify store. So basically, what we're gonna do is we're gonna come up here to the u R l. And this is the name of their store in everything. After this, we're going to delete, and then we're going to paced in collections, sort by best selling. We're gonna hit, enter and see what happens. So as you can see, um, that sewing machine was a super popular products, and as we can see when they were running a Facebook advertisement about millions of millions of views, But actually they also have these other products in their best selling list is well, so we can actually see that this product, for instance, is probably doing very well. And, you know, we can almost guarantee that we can probably find this product on Allie Express. And, you know, maybe we can benefit from selling this product as well because we already know that it's tried and tested People like it. It's popular. And, um, yeah, I mean, we can definitely take advantage of that. So that's pretty much that that strategy in the nuts in a nutshell. So, you know, definitely kind of a little bit sneaky, but it's super effective to find reliable products that we know we're going to be lower risk. And we can just run advertisements to them, make a funnel for the products and just make a lot of money. So that's it for this strategy. I'll see you in the next one. 26. Lesson 24 - Secret Strategy 3: Okay, so this is secret technique number three for finding winning products. Now with this technique, what we're going to be doing is we're going to be doing a Google search and we're going to be finding Shopify drop shipping stores based on a product that we already know is popular , and we already know it's selling. Basically, what this is going to allow us to do is find other Shopify stores that we can look at for other ideas in other trending products and other best selling products that they may have already had success with. So basically, what we're gonna want to do is do a Google search for that winning product, keyword plus Shopify, and that will actually take us to a list of Shopify stores that are selling that winning product. So let's jump in to Google, and I'll show you exactly how this works. Okay, so here we are on a Google search. And, as you can see, all of done, is just taking that keyword from the last example. The portable sewing machine that we know is already a popular trending products and basically just use that as a keyword and then added, plus Shopify, and basically what this is done is it's come up with a list of Shopify stores that are selling the portable sewing machine. So that's pretty awesome, because now we have a list of Shopify stores that we can look at for other best selling items and see other trending products that they're having success with. So, for instance, we can click on this one right here, and you can see it's not exactly the same, um, portable sewing machine that we saw in the other video, but it definitely does look like a Shopify store. And so the way that we can test this out is just by adding that same piece of code at the end of the URL collections all sort by best selling and see what happens. And as you can see, it definitely is a Shopify store, and they do have other best selling items. It's very interesting that this portable sewing machine is one of their best selling items , but we can also see some other really cool products that they have that are working really well for them. So, for instance, this looks like the Yeah, the flame led light bulb is is doing really well for them. So some of these products might be good options for us to begin to sell with a sales funnel . So that's pretty much it. And then we can basically just go back to this Google search and, you know, just look it. Look through all of these and see what, um, other products they might have that we can get ideas for. So again, we just sorted by the best selling, and it looks like they have some very unique products that are doing doing really well. If it I'm like this really cool laser pen and some guaranteed we confined this for much less expensively on Ali Express. So that's pretty much that strategy. Uh, yeah, I definitely you know, you can go through as many of these want as you want and just get some more product ideas. And again, you're just minimizing your risk because you know that a lot of these products, um, are popular and are selling. So, um, basically, when you go and build your sales funnel, um, it's going to be ah, you know, a lot less risk for you to run your ads. So that's it for this product strategy. I'll see you in the next one 27. Lesson 25 - Finding You First Product: So now you know exactly how to go about finding winning products, using a variety of product research tools as well as some secret product research strategies. So in the next week, we're going to be diving right into click funnels and learning how to build out sales funnels for products. So what I want you to do before we dive into those next videos is to spend some time to research your very first products, using the strategies that we just learned in the past videos. And basically just make sure that the products of have fills the criteria that we discussed previously, for instance, that it's high quality. It's trending, and it's likely to be a winning product if it's not already proven already. So take some time to do that, have some fun. And once you find your winning products uploaded into your shop, if I store so we can get started with click Funnels next week, so thanks for watching and I'll see you guys later 28. Lesson 26 - Print On Demand: before we get started learning how to build out sales funnels for our products. I wanted to let you know about another alternative to Allie Express Drop shipping called Print on Demand. Now print on demand is basically a way for you to be able to create unique and custom design products, and you can list these products on your shop. If I store for absolutely free, then a custom order is fulfilled each time a customer orders your products. So basically fulfillment is handled through the print on Demand APS as well as Shopify, so you don't have to worry about any of the order fulfillment similar to Ali Express. Drop Shipping Now, what are some of the advantages and disadvantages of print on demand when compared with Ali Express drop shipping? Well, one of the things to consider is that with print on demands, ah, lot of times you're going to get shorter delivery time. So a lot of print on demand companies typically fulfill orders in around two weeks or less , depending on where the order is being shipped with Ali Express. Sometimes it can take longer upwards of three weeks. Even now, obviously we're going to be choosing products on Allie Express that have a shorter delivery time, but that is something to consider. You don't have to worry about that as much with print on demand products. Another thing to consider is that with Ali Express drop shipping. Sometimes there's lots of competition with a particular products, whereas with print on demand. Since you're actually creating designs, um, each product is unique and you have a natural competitive advantage because your customers aren't going to see that products anywhere else. Yet another consideration is that with print on demand, your really your building a brand in your building intellectual property. Because once you have a product that you've designed, you own the rights to that products. And you can sort of build a brand over time by adding more and more products with Ali Express. Typically when you drop ship products from this website, usually what happens is you sell this product for a particular period of time and still until it doesn't perform as well as you wanted to, and then you look for a new product to sell, so you're always looking for the trends and you know you're not necessarily building a brand around your, um around your store as much as you would be if you were creating the products yourself. Another thing to consider is that when you when you build print on demand products, sometimes it can make it easier to target your audience when you're driving traffic using paid advertising such as Facebook ads. So, for instance, if you create a shirt and the shirt is featuring a pit bull dog or something like that or it's, it's targeting pit bull owners, then you know exactly who to target on Facebook because you created this specific product for a specific niche of people with products on Ali Express. Sometimes you have to think a little bit harder about who it is that's going toe really want your products, so print on demand can make it easier to make very specific, targeted ads. One drawback to print on demand, however, is a pretty big drawback, and that is that you do have to invest a lot of time and or money into actually creating the products. So if you design the products than your investing a lot of time into it, and if you hire a graphic designer to create the products for you, then obviously you're investing a lot of money into a product that you're not sure if it's going to sell or not. On the other hands with Ali Express, you have pretty much no time in no money lost or invested if the products that you choose doesn't sell as well as you would like. So those are just some things to consider when looking into print on demand versus Doing Alley Express drop shipping. And in the next video, I'm gonna show you exactly how you can install print on demand APS on your shop of high store, so see you in the next one. 29. Lesson 27 - Print On Demand Apps: so I want to show you exactly how you can go about installing and using print on demand APS on the shop of five platform. So here is the Shopify App Store. Its APP. Start Shopify dot com and what we're going to do is just search for print on demand APS to see what's available. And as you can see, there's actually a ton of different APS that we can install, which will allow us to create a variety of different custom products, such as T launch print full, and I'll be showing you some of my favorites here that you can actually install for absolutely free. So one of my favorites is this app called Guten, and here you can add install the app on your shop if I store really easily in creating account, and then I'll show you the product hub here. So if you wanted to create, for instance, a T shirt, a phone case, a hoody, a pillow, a bag, you can actually customize any of these products, um, and listed on your Shopify stores. So there's a lot of really cool things you can do in. The possibilities are literally endless. Another app that I really like is called art of wear dot com. And again, you can find this on the APP store, and they offer a lot of really nice, high quality products that you can completely customize, such as leggings, yoga, leggings, shorts, even shirts, tank tops. You know a lot of really cool stuff that you can make, um, with this app, another one that I really like is called print ful, And this is really good if you're just looking to create sort of more of a basic T shirt. But they also have, ah, lot of options for hoodies, sweatshirts, leggings and in other additional things. So this one's a very popular app, and it's very easy to use and also the prices of the base products. Um, so, for instance, you can get this T shirt starting from 12 95 so it's pretty inexpensive for a custom designs product. Another app that I really like is called skew. So SK y ou, um, and again, you can find this on the shop of my APP store ends. They offer a lot of very unique products that you're not necessarily gonna find on other app. So they offer backpacks. That's one of the ones that is pretty unique to this app. They also offer a full coverage over the entire design. So everything that you're seeing here can pretty much be, um, be customized. So you can do like full print designs on a hoody, for instance, which is really awesome. And then the last one I want to tell you about is called W C. Fulfillment and WC Fulfillment is another free app that they offer a lot of unique custom options as well. So you can actually customize watches, so that would be you can upload designs to customize the unique watch face. Um, you can do, uh, blankets, beach blankets, ends. They have these really cool wallet phone cases as well. So there's a lot of cool options with this app to so Anyways, I hope that helps. I hope that gives you some ideas of things that you can do with print on demands and also be leaving links to each of these APS in the description of this video. So thanks for watching, and I'll see you guys in the next one 30. Lesson 28 - Week 2: So congratulations. You made it too weak to I'm super excited because this is the week that we're gonna be diving right into click funnels and you're going to be building out your very first product funnel. I'm gonna be teaching you all about how to build, opt in pages, order forms one time offer pages, order confirmations and pretty much everything in between Now, Like I said before, click funnels is an incredibly powerful tool that's gonna make your ads convert like crazy . When you follow this process correctly, really can help you make a lot of money. Let's get started. 31. Clickfunnels Upgrade - (Secret Discount) - http://bit.ly/FunnelBuilderSecretsDiscount: before we get started using click funnels, I wanted to share with you a secret discount that Click Funnels is offering for a limited time called Funnel Builder Secrets. Now, for a lot of you were just getting started using click funnels, it really cannot be underestimated how valuable this software is for building an online business. Now, whether you're doing e commerce affiliate marketing, digital publishing, pretty much anything that involves making money online click funnels is not only an incredible tool but also a community in a knowledge base for building success in your business. Now, for a limited time, they're offering a package deal on their software called Funnel Builder Secrets. And this includes a huge discount on their software, as well as a ton of valuable training for how to become successful online marketing today. And to be honest, a lot of the information that I now know about building businesses making sales and doing online marketing comes from what I learned directly through this very training, such as the funnel hacks masterclass. So for those of you who are hungry for information and want to take full advantage of what click funnels has to offer I cannot recommend enough taking advantage of the community. Taking advantage of the knowledge and resource is that Click Funnels has. So I'll go ahead and leave the link here in this video as well as the description. And I hope you take advantage of this awesome opportunity to get a discounted package on click funnels while it's still available. 32. Lesson 29 - Clickfunnels Dashboard: Okay, So in this video, we're gonna be jumping right into click funnels, and I'm gonna be teaching you some of the basic things to get you oriented with the click funnels platform. So go ahead and sign on to click funnels dot com and log in with your membership information, and you're basically going to be directed to this dashboard right here. Now, a couple things just to get you oriented in the right top hands corner of your account is all the information that you would need if you wanted to edit your account settings. So, for instance, your account details when we go ahead and connect your Shopify domain in the next couple videos, that's where that that's found. Um, in any of your other information is gonna be found right there. Now here you'll notice at the top. There's a couple of different things that you can click on, so we have click funnels. We have action attics and backpack. Now, action ethics is click funnels built in email, auto responder and backpack is has to do with affiliate marketing, so it's a tool for affiliate marketers. Now. Both of these tools are really useful, but um, if you signed up for the $97 a month plan, thes won't be included in your account. But that's okay, because you don't really need them right now for what we're going to be doing. Um, mostly what we're gonna be working on is the funnels right here. So go ahead and click on this tab and you'll be redirected. Teoh the page where all of your funnels live. Now, if you follow the instructions in the past video where you imported the shared funnels into your account, you should see something very similar to this where all those all those funnels are right here. And if we wanted to go ahead and edit any of them, all they would need to do is just clicking. It opens up the editor. So this is basically where we're gonna be spending most of our time and click funnels is in this editor right here. So you'll notice that on the left hand side here, it lists all of the steps inside the funnel. So first we have the opt in page, which is what we're looking at a preview of right here. And then we can click on over to the order form page. There's O T O Page or a one time offer page and then the thank you confirmation page. And then if we wanted to add a new step, all we would have to do is just click this button here and we can actually choose the name of the step which customers won't see. And then we can actually choose the path, which is the, um, the part of the URL that goes after your domain in this particular funnel. So it's pretty easy to do that now. One last thing that I wanted to draw your attention to are actually two less things. So here at the top, you can visit the funnel you, Earl, as well as view what the funnel U R l is. So if we wanted Teoh visit the funnel, it takes us to where that funnel is. And then here in the Settings area is basically where we can edit any of the meta settings for the funnel so we can actually change the name. We can had group tags. So this helps in the, uh, in this dashboard area. It helps us to organize things if we add a group tag. Um, we can connect the domain so we can decide what domain this frontal is going to be on. And I'm gonna be teaching you how to do that in later videos. Um, and basically, we can also set the fab icon and head in the header and body tracking codes as well. And then if you do make a change, all you need to do is just scroll to the bottom and click Save an update settings, and you should be good to go. So that's it for getting you oriented with the click funnels dashboard in the next couple videos, we're going to be discussing, um, basically payment processing systems, which is a super, um, important step to getting a funnel up and running as well as integrating those, um, account into your click funnels. Um, area. So that's it for this video, and I will see you in the next one 33. Lesson 30 - Payment Processors: Okay, So in this video, we're gonna be learning about payment processing with click funnels. Now, payments are typically processed through click funnels and any integration that you want to add through the click funnels platform. So we're not going to be using Shopify to process payments. We're basically going to be using click funnels to manage the payment processing. And we do that through a variety of difference platforms. So in order to get started, what we're gonna want to do is head over to the top rates, um, details, navigation, dashboard over here and you're going to click on payment gateways. And we want to add a new payment gateway to our click funnels account so that we can get paid. So all we're gonna want to do is just click this button and you'll notice a list of possible payment gateways opens up here. Now, you really can use any of these and connect with your funnels on Ben. This is where your payments will be deposited into, so people is really popular. But the one that I recommend integrating is straight because it allows you the most functionality within click funnels. So, um, let me give you an example of what I mean with by that? One of the things that you can dio when you're using stripe is you can basically test out your orders. So if we go over here and we click on, um, the order page of this sales funnel, we get this page right here, which pops up. And then if we go and edit this, this is where people would edit upward, add their payments information. And so if we preview this page and what it will look like for people, you can notice that at the top here it says warning test mode enabled for funnel with stripe used test card and then they give you a test card number. So this is really cool, because what this means is that we can fill out the information in this funnel, and basically all we would need to do is just use this credit card number and we would basically fill out, you know, test information here and then paste this credit card number. You can make up whatever CBC number you want so we can see 111 or something. And, um, we obviously want to change this And basically what that allows us to do is now when we click this button and we say yes, you know, we want to place our order. It basically allows the allows click funnels to basically make a demo purchase. And this is so valuable because you can actually test out the way that your funnel works without having to buy a product. So it's super super valuable to be able to do that. And, um, yeah, being able to use the test card is a really great step, because basically, when we get started, um, you know, configuring funnels, we want to make sure that everything is working completely smoothly before we start driving traffic to it. So, yeah, that's a really helpful feature. And basically, ah, let's go back to the integrations over here. So we're gonna be integrating stripe, and I'll see you in the next video 34. Lesson 31 - Stripe: Okay, so now that you have your strip account all set up and ready to go, let's integrate it with click funnels. So from the dashboard, we're gonna navigate to payment gateways at a new payment gateway and click on stripe and create stripe Account. Now, depending on what click funnels account you have, you'll have options to add several. But we only need one at the moment. So this works perfectly good for us. And then you can name the account whatever you want, just something unique. So I say something like, you know, my my strip account and then, uh, to make sure this is the default account. This is really mostly useful. We have multiple stripe accounts and then just click, create stripe account, connect with stripe, and you'll be redirected to this page right here. Now they ask you, Ah, quite a few questions about you know your business. You know, your information website industry, all of this stuff. Just take a couple minutes to fill out this information accurately, and basically, once you're done with that, just you can authorize access to this account and you should be good to go. Which means that when you do Start running. Funnels are running advertisements to your funnels, and people enter their information for their credit card. Um, you will get payments deposited into your stripe account, so that's pretty much how that works. Like I said, just take a few minutes to fill it. This information correctly authorized your stripe account and you're good to go. 35. Lesson 32 - Domain: Okay, So in this video, I'm gonna be showing you exactly how you can set up your Shopify domain into your click funnels account. And what this is going to allow you to do is host your funnels on the main domain of your store that you use for Shopify, which is pretty cool. So the way that we do that for salt will go over to this theme section here. And when we're here, we can actually preview our store so you'll notice the URL. Here. At the top of the page is https colon ford slash ford slash awesome possum deals dot com, and you'll notice that this is the main route domain. There's no www in front of this. Now, if we go over to the domains tab here and basically just click on the primary domain your primary domain, and you'll notice that a sub domain of this main domain is www dot awesome possum deals dot com. So basically, this is what we're going to set up two point to our shop of five funnels, so our funnels air going to exist on this sub domain in our main Shopify store is going to exist on this main route domain. This main route, you are all here. So it's OK if this doesn't make complete sense to you because I'm gonna be showing you the exact steps where you can get this set up. Um, and you'll be able to host on click funnels. So the way that you do that is head up to DNS settings here at the top and you'll be taken to this menu right here, which is the DNS records. So you'll notice here there's a men, a menu for C name records, and what we're gonna want to do is click on this drop down here and edit this because again , this www is thesis UB domain that we're going to point to click funnels. So we edit this, and what we're gonna want to write down is target dot click funnels dot com, target dot click funnels dot com and click confirm. So now this sub domain www will point to click funnels in our click funnels account. So now that we have that set up, what we can do is go over to our click funnels account and I'll show you how to get there. Basically what you're gonna want to do is come over to this right hand dashboard and click on domains. Click. Add new domain. We're not buying through click funnels. We're adding our own, so use existing domain and then this information is going to be, uh, are basically our domain. So www dot awesome possum deals dot com and then click Connect. Okay, so this basically just tells us to do exactly what we just did. So under the sea name records, we just want a point www to target dot click finals dot com So we've already done this step , so just click, OK? And then it will say, Great job. You did it. Your domain is connected and ready. Teoh use. So now let's click on this button right here. Show me my domains and you'll see here that the status is verified. So it has been verified, and then we're just gonna want to click on this. And it's very important that we set up S s l. Because basically what this is is secure encryption for our our website and our sub domains . So any time someone goes to one of our funnels that's hosted on this sub domain. This basically make sure that they'll have a secure experience. So we're just gonna click, expand and add SSL And here it says Success. We have initiated the SSL Senate process for your URL. It can take up to 10 to 15 minutes before your SSL set up is complete and we'll notify you once this is done, so usually does take a couple of minutes. So just be patient with that and we should be good to go now. The other thing that we can dio to verify that our domain is set up properly is to go over to this site here called What's my DNS dot net. And then we're just gonna type in. Are you Earl Sub domain? So again, that would be the www dot awesome possum deals dot com and you'll notice that we have these green check marks here. So basically, what that means is that it has been configured correctly. Now all we have to do is wait for the S s l. So let's go back to our click funnels account ans We'll look at how we can start to use this to our advantage. So when we go over to funnels here. Um, let's click on that same funnel that we were looking at before. And when we get to this page, we can click on the settings, and now we can actually choose a domain for this funnel to be hosted on. So, um, all we would do is click upon Click this. It says set up is not complete. So again, we just have to wait a few minutes for that toe work. Um, but once we click on that, we just come down here and save an update. Settings. And then when we view, we can you view what are funnel u R l is and you'll see right here. It's http. We don't have the secure yet, so it's not https, but we will. Um, Then it says www dot awesome possum deals dot com. And then here's the name of our funnel. Okay, so we can even preview this and you can see that the URL is working properly. The only thing is, we probably want to change this to something more. S e o friendly ends more logical. So again, the way that we do would do that is through settings, and we can just call this Breathalyzer funnel and click save. Then we come back to the funnel you, Earl. Um, okay. What? So we actually we have to edit this another way. So let's do the settings here. And, um, this is gonna be the path for this main opt in page. So let's do Breathalyzer because that's what we want the u r l to show up as. And then when we click on view funnel you earl, you'll see that it says awesome possum deals dot com slash Breathalyzer Because this is where you edit the custom URL settings. So and we can do that for all of the funnel steps of For instance, if we wanted to add it this step, we can just call this order form and update the page so that when we visit this, it will be our your l slash order form. So that's pretty much how you can go about editing the girls once you have your domain set up. So now all we have to do is just wait for the SSL Teoh, come online and we're good to go getting our funnels to be hosted on click funnels. So that's it for this video and I'll see you in the next one 36. Lesson 33 - Opt In Page: Okay, so we're finally at that step, which I'm sure you have been waiting for, which is learning how to builds your very own product funnels. So when we're talking about products funnels, one of the very first things that we want to discuss is the importance of the opt in page. Now the opt in page is going to be the single most important aspect of your sales funnel, because it's going to be what potential customers see when they click on your advertisement Now with it with an opt in page, you really have to consider that that often Page needs certain elements in order to become successful in lead your customer to a purchase decision. So what are these key elements? The first thing that you wanna have is you want to build trust with your customer, and this is really one of the great things about using sales funnels at sales tools is that you have, ah, huge opportunity to do this. You can do this with things like branding. Um, you know, graphically compelling pages with SSL. So basically your customer knows that they're shopping securely and also links to your terms of service and other things like that, which just gives your customer that extra sense of trust because obviously, you know, even today, now that people are very comfortable shopping online, people still want to know that they can trust you, that you're a reliable and reputable vendor and that if they put in their credit card information that you are going to fulfill their orders. So these are all really important things that need to exist and give your give your customer its sense of trust right when they click on your link. So another thing that you want to do is connect with your customer using the proper sales copy and just really letting your customer understand why they need your products. So you're not just gonna be selling them The what of the products? Like here's the product features. Here's the dimensions, etcetera. You really want to sell them on the why this is going to improve their life. So, um, again, you can do that by, ah, you know, writing really compelling sales copy and giving them enough information that they feel comfortable and they get really, um, interested in your products now going along with that. You also want to excite the customer about the product. So this is, you know, talking a lot about the product features the benefits of the products, Um, adding photos, talking about the novelty of the products and things like that. You can really just add a lot of information in your funnel page. Teoh Get the customer super excited about purchasing. The next thing that you want to do is extra, extremely important part of the sales funnel, and that is the impulse ends the call to action. So this is something where, for instance, if you were to just have a typical product page on a website, this would be almost completely non existent. And with the sales funnel, you can really push these aspects because you want the customer to take action on purchasing your products. And so the way that you do that in the opt in page is you create things like limited time offers using product coupons. So maybe, you know, they just have to enter their email in the next 10 minutes and you know they'll get a 50% off coupon. Um, you can use countdown timers and sort of use fear of loss to say, Oh, well, this offer isn't going to be around forever. You better take action now. So all of these things are tools that you can use to really get your customer to take that next step and continue along your sales funnel. Whether that's entering their email, entering their credit card information or just clicking a button saying yes, you know, take me to the next step. So these are the four factors that you want to make sure are present in every opt in page that you that you build, you want to build trust. You want toe, explain the wise and connect with your customer. You want to excite the customer about the products, and finally, you want to impulse the customer to take action. So let's jump into my computer and let's look at an example of a sales funnel and how these elements are working there. Okay, so here we are in the Click Funnels editor and we're looking at this Breathalyzer example Funnel. Now we can go ahead and preview this funnel you, Earl, and, as you can see, were taken to what the funnel will look like for a potential customer. You also noticed that we have the s at the ends of Http here, which means that it is SSL secured, which is really great because, um, you know, obviously it as that extra level of trust for customers and it, you know, secures their information. So it's really great that we can have that going. Now. Let's talk about the first element, which is trust. So like I said before, we have the SSL. But another element of trust comes with the branding, so you'll notice here that, um, there is a sense of branding on this page, with common colors and themes and graphic elements going on now. Obviously, I would want to change this to my website domain. So, for instance, awesome possum deals dot com and actually what I might do in this case like, let's say, I was actually selling a Breathalyzer on awesome possum deals dot com. I might create a separate brand called Alcoholic Annoying Moose, and I would just call it that alcoholic, annoying, annoying moose without the dot com. And basically, what that would provide for me is that any time I wanted to sell a alcohol related product , I would simply brand it under this brand and everything would still be through my Shopify website. Um, And then on my actual website on my Shopify domain, I could mention that you know, alcoholic, annoying Moose brands is a subsidiary or a partner of awesome possum deals dot com. And that's actually a very effective way of creating a brand around a niche so that basically, you know, it adds an extra level of authority and trust so that when people are visiting your funnel , um, they basically have a sense that you know, your your, ah legitimate company and you know, you're trustworthy ends. They can feel secure shopping with you. Um, the other thing that we can do is you'll see here the bottom. We have these pages for terms of service privacy policy in refund policy, and I like to include these on all my funnels because again, it just adds that extra element of trust. And basically what we're gonna do is we're going to link these to those legal pages that we set up on our Shopify store. So if we have a potential customer coming into our funnel and they're like, no, maybe I want to learn more about this company. They can just click on these links ends. They'll learn about, you know, anything they want to know about us. So those air, all some elements that can really add to the trust again like creating a brand is very important. And you can create brands based on the niche of the products that you're selling. So, um, that's the first thing is creating the trust. Now let's talk about the connection element. So when you'll see that the bulk of this funnel right here is basically images and text about the product itself. But, you know, we're not just focusing on, you know, specific product details. We're focusing on why they need this product. So, for instance, here getting a deal, I can cost your license your job in thousands of dollars. Why take the risk? So it's really connecting with our customer and telling them why they absolutely need this product and why they'd be silly to pass up on this offer. So, um, that's kind of what I mean by connecting with the customer, putting yourself in the customer's shoes and creating sales copy that really speaks to them . Okay, so now we want to talk about how we can excite the customer about our products. So, for instance, let's say that the customer is sold on why they need the product, because we've convinced them that, you know, this product is absolutely necessary for them to like. Man, I really need a Breathalyzer. Well, now what we want to do is we want Teoh, uh, explain why the customer needs this Breathalyzer. We want to make sure that they feel safe and secure that if they buy this Breathalyzer, it's going to be the best purchase decision that they can make. And so the way that we do that is we add as much information as we need about the products to be able to convince them that this is a great product for them. So here, we're going to talk about, you know, the technology that goes into this Breathalyzer the convenient LCD digital graphic display . Um, it tells you whether you're over a dangerous B B, a C and unsafe B A C or a safe B A C. That's a really cool feature. It's super convenient. Um, it it actually has this feature where it displays caution when you should be cautious. And, um yeah, it tells you the ranges as well. So all of this information that someone might want to know when they are shopping for a reptile eyes or we're gonna provide that for them? We're gonna talk about its reliability, the high sensitivity performance and, you know, additional features. So, for instance, um, it includes an audible alert. It has a key chain. It has removable mouthpieces, stuff like that. Um, so that goes along with really exciting the customer about the products. And now they're convinced that if they buy this Breathalyzer, it's gonna be a great decision. Okay, so now let's move on to the fourth key elements of a sales funnel, which is the impulse factor and basically creating a strong called action that your customer is compelled to follow. So here we have, um, Texas says get 50% off on the digital l City Breathalyzer today on Lee, it used to be 39 95. Now it's only 1995 and all you have to do is enter your email to claim this 50% off coupon , and then we also have the countdown timer, which isn't working on the demo. But this will work when a customer visits the, uh the website. So we also throw in things like free, uh, free shipping are included with this product. So here were really giving them a very strong call to action and were impulse ing the customer to take action and input their email to move on to the next step, which is the order form. Now you'll notice that with this call to action, we actually have it twice, So we have it here at the top. So maybe someone who is interested in this Breathalyzer can make a decision quickly, and they can just enter their email address right away. And then after we have all of the information about the products, we add a second call to action, and it really just solidifies the offer in the deal that we have. And again, it just really helps. Um, you know the customer to take action and move to the next stage of the funnel. So these are some of the elements that you can look for when creating your own funnel and just know the psychology behind why these four elements are important in order for the customer to make a purchase decision. So that's it for now. And I'll see you in the next video. 37. Lesson 34 - Editor: So in this video we're going to get into the actual building blocks of a sales funnel and how to begin to edit and create our own funnels. So here we are, on our click funnels, dashboard and navigate, right to funnels. And for the purposes of this video, we're going to create a new funnel. So just click the add new button up here. And one of the things that you can do in click funnels is you can go through this cookbook builder process. Basically, it creates recommendations based on the type of funnel that you're trying to create. But what I usually dio is I just create a new funnel from scratch. And so we're gonna click, Create a custom funnel right here. Now you can give your funnel and name. So let's just for the sake of this video, just call it test funnel and we can even create a funnel group. So this basically is just to organize your dashboard so we can call it whatever we want, Whatever makes sense to us. So let's just call it test funnels. That's what it will be built under. And then just click builds, funnel and will be taken to the main editor page. Now, here you can see that it automatically populates with an opt in form. And there's actually options on the top dashboard here for the type of funnel page we want to create. Now, since we're creating a sales page, opt in form, what we can do is choose this. Um, it doesn't really matter, though, because we're going to be building these from scratch. And when we select a template, we're going to be deleting all the elements in starting from scratch. So we can really just choose any of these, Um, if you want, you can sort of preview some of these and see which ones you can customize to fit your needs. But like I said, I usually just delete everything. So let's just select this template right here. And now we have this opt in sales page as the first step in our funnel. So let's go to edit Page. And this is the main editor for our quick funnels page. And as you can see, we can change all of these elements that are being highlighted when I move my cursor over them. So basically one of the things that is a key thing to understand about the editor is that there's three types of elements. There are sections there are called Sorry, there arose and there are elements now. Sections are the largest form of the element and they corresponds with anything inside a green container. And this will all make sense in the second. So just bear with me. So we have sections, then we have a rose. So the rose or anything that are outlines in this blue container. So this, for instance, is a row, and we can edit the rose settings by clicking the gear icon on this tab here and then we have elements and elements. Are the orange, uh, orange things within the rose within the sections? So it's basically the main thing. We have sections that which are the largest elements. Then we have rows, and then we have elements within the rose. So usually what I do when I'm building out of funnel is I just go ahead and I delete everything, and I start from scratch. So the way that we can do that is by navigating to the sections and clicking on Manage, and you'll notice that All of the sections that are in this funnel are edible right here. So we can actually toggle them on or off, and you'll see that they correspond to different things being turned on and off. We can also delete them. So I'm just gonna go ahead and delete all of these elements rather all of these sections. Okay. And so now we have a completely blank template in The reason why it has a image in the backgrounds is because under the settings and background tab, there is an image here. So what we can do is we can either customize this image by clicking on this and adding an image or what we can dio is weaken simply delete this. And now we're starting from a blank canvas. Now, one thing that we're gonna want to do is click the save, and basically, that's going to save all the changes that we just made. So right now it's prompting us to change the title to something more s CEO friendly. So, for the purposes of this example, will just put test funneled. But as you can see, it actually previews the S CEO right here. And then there's a bunch of other elements that we're gonna be learning how to change later . But for now, that's all we want to dio and then click safe and you'll notice that now it says updates will appear in the next few minutes. So basically, now we can start from scratch. So the first thing that we can do is add a new section, and we have the option here to create any number of types of sections we can do a full with section, which basically takes up the entire page. Ah, wide section, which takes up a little bit less of the page, a medium section or a small sections. So just to give you an example, let's do a full with section and you can see it actually spans the entire width of the page and let's add a new row. So with the Rose, we have the option of creating Rose with different number of columns so we can do one column rose, two column role, Rose and, um, you know, a variety of different options with that. So let's just do a two column row, for instance. And as you can see, all we need to do is just drag it and drop it right into the section. And now the section contains this row, which has two columns in it. Now the cool thing is that with each of these columns, we can add an element. So let's say we wanted to create um uh, in elements in this row. All we would need to do is just click on that and were prompted to add any of these types of elements. You can see. We can add a headline, a sub headline, paragraph, a list, an image of video, Ah, button, a whole bunch of different options, pretty much anything we would want we confined in this menu. So let's go ahead and just click on headline. Now you can see that this default headline populates the elements space. So again, just to review we haven't elements, and that elements is with in a row in that row is within a section. So if we wanted Teoh edit this section, all we could do is we could toggle it on or off if we wanted to edit the row again, weaken Tuggle the row on or off, and finally we can at it. The elements as well, so that pretty much covers the basics for using the click Funnels editor. The main thing is that you have the sections, the rose and the elements, and you can add any number of items into the use containers and you can edit them very easily. So that's all for this video. I'll see you in the next one. 38. Lesson 35 - Build Your Funnel: So at this point, you should have your shop. If I store all set up, you should have your domains set up and integrated with your click funnels account. You should have been doing product research and imported your first product into your Shopify account. And you now have a good understanding of how to use Thedc Dragon Drop editor in click Funnels. So we're basically already to start building out your first sales funnel. And I'm gonna be starting that in this video and in the following videos. Walking you step by step through that process. So the first thing that I want you to do is to come over to your Shopify dashboard and navigate to the apse section where you'll see installed APS, including the over low app. And basically what we're doing here is we are looking for the product that we imported into our shop of high store so you can always find your products by looking on this product on this main navigation dashboard overhears, we're gonna click on my products and we're going to see the products that we imported. And for this example, I'm using the white yoga leggings that I imported a couple of videos ago. So in order to view the same products on Allie Express, we just want to click on the link, and it will actually take you to the alley express listing. And the reason that I mention this is because sometimes when you go back and you search for the same products, it could be a little bit hard to find. You're not quite sure which products matches the SK you in your store. So here is the products that we have honor Shopify, and we can see the price and everything like that. And basically, what I want you to do is to gather as much information about this product as possible and store it locally on your computer. So basically, go ahead and download all of the images that you think would be useful to build out your sales funnel. Um, you can even copy some of the text that people are you know, using to describe the products, and you can even copy some of the reviews. If some people say some really nice things about the product, you can do that as well. Another thing that you can do is you can search for similar products because sometimes different vendors will sell the exact same product and they might have different information on two different pages for the same product. So that's another good way you can check for products, videos and other images and other text and stuff like that. So once you've gathered all of the information about this product, um, basically, what we're gonna do is we're going to go step by step and build out the sales funnel. So basically, just go ahead and do that and I'll see you in the next video. 39. Lesson 36 - Logo and Splash Image: So now that we have all of our relevant products data, what we can do is to start to build out our sales funnel. So here we are, on our click funnels, dashboard navigate to the funnel section, we're gonna add a new funnel, and we're gonna create a custom funnel. I'm going to call this white yoga leggings. And for funnel group, I'm gonna call, uh, product funnels as the main group tag. So once again, it will take us to this main editing page, and we want to create a sales page as the first step in our funnel. And again, I'm just gonna select any template. And now we have our opt in page. So I'm gonna go ahead and edit the page and again, I'm gonna manage the sections and basically delete all of the elements here so that we can start from scratch. You just bear with me as I delete these sections. Okay, ends. Now we're going to delete the background image, and we're going to save this. So wait, yoga leggings is going to be our title, and now we're able to save it, okay. And so the first thing that we're gonna want to do is what I like to build sales funnels. I like to have ah, logo or branding element at the top of the funnel to tell potential customers what this brand is about. So let's go ahead and add a logo. So the first thing we're gonna want to do is at a new section And because we want this to be sort of the over arching, um, image here, we're going to create a full width section. Then we're gonna add a new row, and I'm gonna click one column because I want my logo to be centered and in the middle. If we wanted it to be off to the left or right, we might do two columns, and so we could orient it like that. Um, but for now, I'm just gonna click, add new elements and I'm going to choose image here and automatically. It gives us a demo image. But once we click on this, it will take us to the settings. And you can see here that this is where the placeholder image is, and we can change this simply by clicking on the image icon. And I'm going Teoh, click on this image that I already uploaded. But you can actually drag and drop images into this section right here. And so it's super easy to upload images. Okay, so now I have this image of this logo that I made and it looks a little bit big. So what we're going to do is edit the image pixel width. I'm gonna say 3 50 and that gives us a pretty good size for the logo. Another thing that I'm gonna do is I want to talk a little bit more about the types of products that I'm going to offer on my website in terms of athletic wear. So I'm going to add a new element here, and I'm gonna add a headline. So here we can edit text. So what I'm gonna do is I'm going to basically just talk a little bit more about the types of products that I'm going to be offering. So we'll say something like yoga, um lifestyle, fitness apparel. Okay. And now we can actually go in, and we can even edit this text so we'll just click on the settings here. And one thing that we can do is we can change the font. So actually, all Google fonts are available so we can search for those. But they have preloaded some of the more popular funds that people use for Web design. So we're gonna do is work with this phone right here. And I actually also want to change the font size to make it a little bit smaller. And I'm actually going Teoh unb old it. So basically, And actually, another thing that I'm gonna do is I'm gonna come up here to this tab and I'm going to change the top margin. So it's going to be a little bit closer to the main logo. And pretty much all elements have this as a feature that you can edit so you can change the padding on different elements. So it's pretty cool. So here's our logo, and the next thing that we're gonna want to do is I like to add a splash image to my sales funnels, and the reason that I like to do that is because it basically gives a very clear, concise summary of what the product is about. So I'm just gonna go ahead and add a new section and we could do this by clicking the plus button right here. And I'm also going to be making this full with. And what I'm gonna be doing now is I'm going to be adding a background image to the section and then over the top, I'm going to add text elements in an overlay in a row. So the first thing that we're gonna want to do is click on the settings and here you can see it's his background image. There's nothing selected. So we're going to click on the icon and we're going to choose. Um, we can create a splash splash image. So I've already prepared one here and was gonna double click on this. And I'm also going to edit it so that the image position is full 100% with we can also do full center parallax, which means that as we scroll, the image will will scroll with the page, so that's kind of cool. But for now, we'll just do fill 100% with, and I'm gonna be adding some arose that we can add text overlay to the top. I'm going to add some arose, and I'm actually going to increase the padding on the top in the bottom here, so we can begin to see the image. I'm gonna clone this element and I'm going to clone it again. And then I'm gonna add a new row with two columns where our text is going to go. And so you see that because we've filled out the contents, the background image in this section is showing, and basically, this is what it looks like when we go ahead and preview it. First of all, we're gonna save it, and then we're gonna hit the preview button. So this is what our sales funnel looks like. Now, basically, we have our logo going on. We have a little bit of information about the types of products that we're going to be offering on our store, and we have this background splash image and again, um, the way that I created this image was very simple. Basically, what I did is I took this image from the Alley Express page and I over late it onto a free background image that I found on picks obey, which is that website that I mentioned in the previous videos. So it's very easy to create a really professional looking splash page like this. And it doesn't take too much time or effort or special tools. There are alternatives to photo shop. If you don't have photo shop that can do this sort of thing very easily and I'll be all I can leave some links Teoh to products that will help you create these images. So, yeah, very simple, very easy to create. And now we have a very professional looking image for our for our products funnel. So that's it for this video? Um, in the next video, I'm gonna be showing you how to go ahead and edits text and sales copy. So I'll see you in the next video. 40. Lesson 37 - Copywriting: in this video, I'm going to be talking about editing text, adding copy to your sales funnel and some copy writing tips. So here we are in the editor again, and what I want to do is add some text to overlay on this splash image. And basically, I want to basically create a title or a headline for this product. And the reason that I like to do this is because it basically is a quick, concise bit of copy that the potential customer can read, and they have a sense of what the product is and why the product is valuable. And basically, we get to orient the products in the customer's mind, and we get to basically tell the customer how to think about this product. So that's really one of the amazing things about using sales Funnel as sales tools is that we really can sell the product however we want. And when we're doing that, we want to keep a couple of things in mind. The first thing that we want to keep in mind is who is our potential customer? We want to put ourselves in the potential customers shoes and really try to think about what they would like about this product. Um, so we know, for instance, that someone who's going to be buying these leggings, you know, they might like yoga. They probably like fashion. They like fitness. Most likely, um, and they, like, you know, perhaps health and maybe spirituality as well. So that's the kind of person that were targeting with this products. So that's one thing that we want to think about. Another thing that we want to consider is basically how can we best describe this product to make it most appealing to that type of person? Now, I have done some a little bit of brainstorming about what I want the main call to action text to be. And so I'm going to add that to the sales funnel Some good click, add new elements. I'm gonna click headline here. Okay, end the copy that I decided on was Britain your aura period. And I'm going to edit this to make it the same font that we use before. And I'm going Teoh, increase the font size a little bit, and that's about it. Okay, Now, the reason why I chose this phrase is because it sort of ties in the two elements that I was discussing previously. First of all, I'm thinking about the type of person who might go ahead and buy these leggings. Like I said, they're gonna be someone who's interested in fashion looking good, yoga, health and perhaps even spirituality. So, um, basically, this implies that not only are these leggings going to look good, but they could perhaps, you know, improve your mood or energy. So, um, this tagline would be appealing to someone who falls in that genre. Now, another thing that it does is it ties in the aspect of the facts that the leggings are white. So we want to be thinking what's unique about the products. Why is someone going to want this particular pair of leggings as opposed to any of the other you know, tons of legging choices that they have? And what's really unique about these leggings is that they're white. So you know that kind of ties in with this phrase as well, because we're suggesting that these leggings are going to add brightness to your wardrobe, which they are. So that's a, um, an example of a type of call to action sort of embedded command headline which summarizes the product and makes it appealing to the potential customer. The other thing that I'm gonna be doing is I'm going to be adding another row. Um, and I'm going to add a sub headline here, which is a smaller called action headline. And I'm going to say something like this. Can a pair of leggings make you? I feel as if you are doing yoga even when you aren't. We think so. Okay, so I'm gonna highlight this, and I'm going to again edit the text so that it matches. I'm gonna increase the font size a little bit, and there we have it. So let's go ahead and preview this funnel as it is the first to be helpful to save it, though. So now let's go ahead and preview, okay? And so this is our updated splash page. Actually, I'm gonna go ahead and move this over a little bit to the right click, save and preview. So now we have our completed splash image. We have a main image of someone wearing the leggings. We have a, um, title or a headline for the products which orients the products in the minds of the potential customer, and we even have a compelling question here. Can a pair of leggings make you feel as if you're doing yoga even when you aren't? We think so. So again, we're really hitting on the main unique factors that thes leggings offer. So we're suggesting that these leggings are so awesome and will make you feel so good ends . They'll brighten your energy so much that you can even feel like you're doing yoga even when you're not. And another thing that we're doing here is we're asking in the form of a question. So we're not saying we're not claiming that these leggings are going to make you feel like you're doing yoga and said, We're asking the customer to consider the possibility that a pair of leggings could do such a thing. So it's more engaging, and it basically, um, just yeah, it engages the customer on a whole nother level when you ask a question like that. So that's kind of the way that you can go about writing sales copy for your funnel again. Think about your potential customer. Really Put yourself in their shoes. Think about who would be buying this product and then think about what makes this product unique. Why is this product necessary for the customer to have and how is it going to improve their life? So you want to consider those things, and then you can just do some brainstorming and you can just kind of try different things. And, um, you know, just come up with a headline that can work with your splash image. So the action item for this video is just to come up with a headline and a sub headline. If you think that that is useful for your particular products funnel. So that's it for this video, and I'll see you in the next one. 41. Lesson 38 - Funnel Content: Okay, so now the next thing we're going to do is build out the rest of the content on the funnel . So I'm going to start by creating a new section, and I'm also going to make this a full whipped section and I'm going to go into the settings and I'm going to change the background color so that it stands out a little bit from the other sections in the funnel, and I'm gonna add a new row. This time I'm gonna make it two columns and another row. That's gonna be three columns, and I'm gonna add some images to this section. I'm gonna add an image here, and I'm gonna add two more images here because basically, we just want toe provide a lot of images of the product because it's gonna help to convince the customer of the quality ends the value. So what I'm gonna do here is I'm going to edit this image, and when you choose this one for this spot, and I'm going to choose an image for this demo is well and do this image to okay, it's now we have three images going on here, and I'm going to be adding some more text in these areas. So let's go ahead and add a new element and add a headline and basically what I'm doing, what I'm doing here with these two text areas is I'm going to be focusing on two of the main features and benefits of the products because again here, we're trying to provide more detail about the products and we're basically going to be describing it in more detail and why the customer really should go ahead and purchase these leggings. So one of the main features that someone who is going to want these leggings might be interested in is the fact that they are sculpting leggings. So they're kind of like shapewear. So we're going Teoh, type that in here as one of the main features, and I'm gonna edit this text. I'm going to make it white. So that stands out. I'm going to change it to the font that we've been using, and I'm going to increase the size and then on this element right here, we're gonna add another called action headline, and we're gonna focus on another main benefit of the products, which is the fact that they are comfortable. So we're going to say complete comfort front to back. And that kind of is playing on the idea that, um, you know, we have images of how the leggings look in the front as well as the back. So basically, what we're suggesting is that these leggings are super comfortable toe wear and they look good as well. So again, we're gonna edit this text, change the color and perhaps make it a little bit larger. Now I'm going to add another element here, which is gonna be a sub headline. And I'm going to paste in some texts that I've already prepared oriented to the left. And that's gonna be it for this section. Basically, I have just written some quick copy here talking a little bit more about the features of the products, how they have a fashionable mesh pattern, how they have a sculpting waistbands, how they're good for many different scenarios such as Pilates, yoga or, um, even dressing up in going out. So they have a lot of versatility as an outfit. Um, basically, one of the other tips that I wanted to give you in terms about of copyrighting is that you know, sometimes on the Alley Express page there isn't necessarily a lot of text. For instance, there wasn't really any description of this product except for, you know, reviews and what people wrote about it. So one of things that you can do is you can basically, uh, do, Ah, a search for, um, you know, different sales pages that are selling leggings. So so I can see what other product pages are saying about similar types of products and get ideal ideas for what to say in my sales copy. So, for instance, you know we can click on any one of the EU's, and we can look at the product details for this item, and we can see here they have some information about the particular fabric. How you know the product will keep you cool as you work out there. They're stretchy, their figure sculpting, no slip waistband, etcetera. So these air some ideas that we can use and, um, basically, just give us inspiration for what we can say about our products. We don't have to invent everything. We can basically use other ideas, too, generates our copy. So that's it for this video action item for this one is pretty much just to think of some of the key elements in features and benefits that you want to discuss about your products and add images and text to your funnel to really build out the content and, you know, help convince the customer that this is a product that is of quality in a product that is going to add a lot of value to their life. So that's it for this video, and I'll see you in the next one. 42. Lesson 39 - Email Optin: So let's go ahead and continue to build out our funnel. In this video, we're going to be adding a call to Action Button as well as an email input form, as well as some impulse factors to convince the customer to continue on to the next step of our funnel. So here we are in the editor again, and we're going to edit this main opt in page that we've been working on. So we should have our sales copy going here, and images of the products ands build out the boat bulk of our funnel and what this product is all about. The next section that we're going to add is going to be the opt in form. So let's go ahead and, um, add another section. We can make it. Let's make this one full with again and in terms of background color, we might change it later, but let's leave it blank. For now, we're gonna add a new row, and we're gonna add some elements to that row. The first thing that we're gonna want to add is a cult action headline. So here we can say something about the price of the products and about potential discounts that we may be offering as a one time special offer. So let's think about how we want to freeze this. Um, let's say, uh, clean your 50% off coupon, uh, valid today only. So basically, what this is doing is it is incentivizing the customer to get this discount, and we're letting them Noah's well, that it's a limited time offer. It's not going to last forever. So let's go ahead and add another element here by clicking on the plus element button. And what we're gonna want to do is add an input form. So here we can see that it will. If we click on this, we can actually choose the input type. So if we want this to be their name that they're entering, basically what Click funnels will do is it will organize the information that the customer inputs based on whatever fields you designate. So we actually want this to be an email. So we're gonna click email address right here, And I usually like to say something like, you know, your email or your best email here, and, um, we're actually going to, you know, we have to redo that because the first thing that we want to do when we create a button is we want to make sure that it's going to be required, So the first that we want to do is set, not required to required. And now let's go ahead and change the input type Teoh email address. And now it's is locked as required. So place, world holder text will say your best email here, and we can maybe even increase the font size just so that it's a little bit bigger. And we can change the font to the one that we're working with. And let's go ahead and delete this other one. Okay, so now we have our called action claiming 50% off coupon valid today on Lee. And let's add another elements, which is going to be a button this time. So basically, what this does is when we can configure it so that when a customer enters their email address and they click the button, it submits the form and they move on to the next step in the funnel. So let's designed this button first, so let's go ahead and click on. Open up the editing options and for background color out of No, let's make this something like green. I think would be a good color for this particular funnel because the funnel itself doesn't have a lot of color. Sometimes you're gonna want to make it basically stand out and be very clear as a call to action. So, um, it's going to depend on whatever you know, your funnel looks like in the way that you've been designing it in the color scheme that you've been using. But I think that green to be a good color because it stands out for this funnel. So let's go ahead and changed the button text. So, um, let's say something like, Yes, I want a 50% off. I want 50% off. Um, we can say these leggings. Yes, I want 50% off these leggings, okay? And then I'm actually going to change the button size. I'm gonna make it a little bit larger so we can do that by changing the font said it stands out a little bit more, and then I'm actually also going to go into the advanced options and here under button with it says it's fluid, which means it'll change based on the size of the, uh the browser or the screen. But I'm gonna change it to fill with. It's that it's a little bit larger, ends more noticeable, maybe change the top marginal bit. Okay, so here we have our opt in form. Now, the only thing that we have left to Dio is it says warning button action, not set. And so what that means is that they can click the button, but nothing will happen. So we have to configure that here. So we'll say set action and we can do any number of things. We can actually open a pop up window. We can create a Facebook. Often we can go to our particular u R l um, you can go to the next step in the funnel. You can submit, order or submit form, so either one of these would work, submit, order, or go to the next step in the funnel. Either one really works. Um, but let's go to submit order. And now we have that configured. So this will actually move the customer on to the next stage in the funnel. So that's it for that? Um, the other thing that we can do is we can set up in email integration. So if, for instance, you are, you can use something like male chimps send Lane Active Campaign. If you have an email automation already set up, then you can actually go ahead and configure that in the settings up. Options. So here we have integrations tab, and basically what you can do is you can, um, go into your click funnels account, and you can add an email integration right here ends. If you already have an auto responders such as mail chimp um, or a Weber Active campaign, there's a ton of different ones. Then you can actually go and connect that to your quick funnels account. And then you would just select that integration right there. And you can choose which list to add your customers to. Um, that's a little bit advanced and outside the scope of this video, but I just want to let you know that that is a next step after we start running advertisements to our sales funnels because we're able to collect customer emails, and basically what we can do then is market to them. Later, at zero Advertising costs, which is a great advantage for us. Now, Before we move on, I want to show you a couple last improvements that we can make to this opt in form here. And, um, one of the things that weaken Dio is we can add a new elements and we can go ahead and add a countdown timer. So let's code and create a minute timer. And basically we can configure this Teoh any amount of time that we want. I usually like to do something like, you know, 10 minutes or something like that, because it gives the customer enough time to make a decision. But it also adds a little bit of, um, you know, it incentivizes the customer to take action sooner rather than later because they know that this coupon isn't going to last forever. And of course, if they click off the page, then they may not be able to navigate back. So it really does incentivize them to take action Now. Now, one of things we can actually move this up below the called action said it makes it more clear that this coupon offer is a limited time deal. That's one of the things that we can do. And that actually does really help convert customers just a little bit better and just adds a little bit of extra, um, you know, impulse to their decision making process. So another thing that we can do is I like to add, um, information about the facts, that the shipping is going to be free because a lot of times that's a main thing in the back of someone's mind is that they're worried that it's going to cost more than they think it's going. Teoh. So, um, basically, we can say something like, Let's go ahead and clone this and we'll say something like, You know, get free shipping on your order So plus free shipping when you act now or something like that and we can go in here and I'm just gonna move the top margin up a little bit, there's a little bit more room and there we have our email opt in form. So basically, when a customer comes to this page, they're going to enter their email address and click the button, and they're gonna be taken to the next up in the funnel, which will be getting into in the next few videos, which is going to be the order form where they will input there, Um, credit card payment information. So, um, that's it for this video. Like I said, all you're gonna want to do is just go ahead and create your own email, opt in form with some or all of these elements, and I'll see you in the next video. 43. Lesson 40 - Footer: pretty much the last step of building out our main opt in page is going to be adding a footer to the bottom of the page. So let's go ahead and add a new section and, um, we're going Teoh, Let's go ahead and change the background color so that it works like a footer. So it's a little bit less, um, you know, out there than the rest of the elements in the funnel. So, um, let's add a new row and I'm gonna do two columns because I kind of want the information to be off to one side. I don't want to be centered, Um, so I'll add a new element here, and I'm actually going to add an image, which is going to be the same logo that I used in the top element. I'm just gonna go ahead and decrease the size a little bit here, and we'll make it like 300 pixels. Wide ends. Then the next thing that I want to do is I want to add information about our storefronts. So usually what this is is I add the F A Q. The refund policy and the terms of service and then what we'll do is we'll link it to those legal pages that we already built on our Shopify website. So I'm just gonna go ahead and add another element here. I'm gonna make a sub headline. And first of all, I'm going to change this so that it sits a lot closer to the logo itself and that I'm just going to type in F A Q um, refund policy in terms of service. Okay, so now we have this sort of sub navigation menu all set up, and what we're gonna do is we're going to link each piece of text to our pages that are on Shopify eyes. So the way that we can do that is we can just go over to our Shopify store and under online store. There's this section called Pages and we click on that. We're going to have all of the pages that we have written about our shop. So, like I said, I want to do the F A Q. So what we can do is just click on this and click view page, and we're gonna copy this u R l here at the top and navigate back to our sales funnel, and then here we're going to create a link. So I just want to highlight the text that we're gonna be linking add the link button, and then it's going to be just basically paste into this box right here and then another thing we can do is we can click on this tab right here, which is what I like to dio, which basically makes this link open in a new tab. You can actually change the color of this as well. So let's make it white. Okay, that looks great. So now let's just do the same thing for the refund policy as well as the terms of service. So we're gonna link this, and we're gonna go over here. Um, I already have the refund policy page pulled up, so I'm just gonna copy that you Earl and paste it here. I'm gonna have it open in a new window. Actually, I'm gonna make it white, and then we're gonna do the terms of service at the link. A copy of the U. R L opening a new tab and change the color. And we are good to go. So basically, now, what's gonna happen is I usually like to put the footer on every page of the funnel. So it gives customers, um uh, again that sense of trust. If they want to check us out, they can click any of these links and they will be redirected to our main Shopify page. Um, let me just go ahead and change the font so that it matches what we've been working with, and I'm actually going to change the font so that it's a little bit smaller and that's about it. So again, now we have that extra element of trust and our products Funnel is pretty much built out because we have all the elements working with us. One last thing that we can do, which is really useful, is we can actually save this section since we're going to be using it in other pages in our funnel. So all we would need to do is just come over here to the this tab right here, and we're actually gonna click the Save icon, and we can actually save this section that we just created as a template, which is really awesome because we don't have to build it all over again. And I'm just gonna do is just call this footer, um, footer section and I'm gonna save it as a personal template. And then basically, when we work on different pages of our funnel, all we can do is when we create a section we can actually navigate into my sections and we can choose the sections that have already saved. So it's super helpful tool to be able to do that. And if we want, we can even save this main, um, section up here as well. If we if we plan on reusing this logo. Borras Well, so that's pretty much it for this video. Go ahead and create a footer for your sales page. And if you want, you can link to your pages on Shopify. So that's it. And I'll see you in the next video. 44. Lesson 41 - SEO: in this video, we're going to be adding and updating s CEO in metadata to the funnel. So the way that we do that, it's fairly simple. We just want to head over to this section setting here and click on s CEO metadata. And so we here we have the title that we already chose for our funnel. Now we can edit this if we want, and what we also want to do is at the description for our landing page here. So basically, we can just write a little bit about what the page is about and a little bit about the products. So, um, let's just say wait. Yoga leggings, Um, clean, 50% off coupon plus free shipping, something like that. And the other thing that we can do is we can really load this up with keywords about the leggings. So, for instance, we can use some of the previous sales copy that we wrote and really just talk a lot about the leggings we want right Too much. But it just helps with seo and website ranking. Um, for key words, we can put something like, uh, leggings, yoga, um, discount fashion apparel. Uh, late. Um, comfort style is etcetera ends. Then we can put the name of our brand so good, or we can put, you know, awesome possum deals dot com Any of our website. Whatever. Um and basically, that is it. So this is how we're going to show up when, um, someone basically types in our u r l This is how the S e o previews. If someone is looking up our product funnel on Google. So, um, it's just nice to be able to edit the S e o settings in this convenient format. And we just want o r funnel to be as professional and complete as possible. So that's it for this step, and I'll see you in the next video. 45. Lesson 42 - Favicon: in this video, I'm going to show you how you can create your very own custom fab U conn for your sales funnel. Now, Bafata Khan is basically the icon that goes at the corner of the tab when someone is viewing your funnel in a browser. Now, um, as you can see, this is the default fabric, Khan for our sales finalists, basically the click funnels logo, and we can actually customize and change this. So the way that we're going to do that is first, we're gonna be coming to this editor right here. And, um, we're gonna add a new element which we're going to delete later, which is an image. And we're going to upload our Falvey con image. Um, by uploading into this editor in just clicking on the one that we want. So now we actually have this image in our sales funnel. But the reason that we want it is that we can get the u R l of where this image is located on the click funnels servers. So we're gonna click the settings and we're gonna go ahead and copy this image URL location . And once we do that, we can go right ahead and just delete this element because we don't need it or want it in our, uh, in our sales funnel. So make sure you delete the element and not the row. Okay, so now we have the URL. So what we can do is just navigate back to the main editing dashboard here, and we're gonna be clicking on the Settings tab right here. The main settings for our sales funnel. And as you can see right here, there is a girl for the Fabrikant. And all we need to do is just type in the Ural that we just copied. And now click Funnels knows where to locate the your particular fabric, Khan for your sales funnel. And that's about it. Let's just save an update settings. And when we go back here and we visit the funnel you Earl, you'll notice that the fabric Khan is now uploaded. And we now have this custom logo for our funnel. So that's it for this video. I'll see you in the next one 46. Lesson 43 - Building the Order Form: Now we have our opt in page all set up and ready to go. So the next step that we're going to add to our sales funnel is going to be the order form . So the way that we can set that up is we can add a new step in our funnel, and we can call it, um, order form in the path that we can use. We can really just create anything. But we want to create something that's going to be unique to this particular funnel because obviously we're going to have many funnels in our quick funnels accounts. We want something that's going to provide a unique URL. So let's just say, um, leggings Porter form. And that's gonna be the unique path. Okay, so now what we can go ahead and do is basically choose another template and will basically just start from scratch again, like we did with the 1st 1 So lets navigate over to sales and just click order form. And we can pretty much choose any of these templates once we go ahead and do that. Now we can edit this page, Andy, and we're just gonna go ahead and manage the sections and delete everything on here. Okay? And let's go ahead and delete the background image because we don't necessarily want that in our funnel, OK, and then click save. Okay, so now the easiest way that we can go about getting our order form up and running and functional in this sales funnel is basically just to copy the existing order form that have already prepared for you in the funnels that have already shared. Um, and the reason why we want to do this is because it's just the quickest, easiest way to go about doing it. And there's some aspects of the order form that have been configured specifically that will walk you through in leader in this video. So let's just go ahead and navigate to our shared funnels and let's click on this Breathalyzer Products funnel right here. And basically what we're gonna do is we're gonna go to the order section and edit this page because we basically want the information already existing in this form. So, uh, what we're gonna do is we're going to copy the first section. This actually has two sections. It has the section which includes the all this order information and that it has the footer for this particular funnel. So let's just go over here to this section Settings and wrote will click, save and let's call it something unique. So let's just say, um order, form template ah, section and we'll save it as a personal template. Okay? And so now we when we go back into our products, are order form on our funnel that we're working on right now, what we can do is we can add a section, navigate to my sections, and then we can choose the section that we just created, basically. And let's see, Gonna add a section. So Dragon, drop it into this area, see if I get this right. Okay, there we go. So now we have this order form automatically populating this funnel step, and we don't have to create any of this, but weaken tweak it based on what we want the funnel toe look like. So, for instance, I'm gonna go ahead and I'm going Teoh edit thes settings. I'm gonna change the background color toe white, because that fits in more with my theme of of the funnel that I've been working with Um and there's a couple things that we can change and tweak here. So, for instance, we want to make sure that the order buttons and every time the customers taking action, there's continuity between the color and theme because basically, that's just gonna make it more congruent for the customer to go ahead and click the button . So we're gonna want to dio is change this to the exact same color that we used in the previous funnel step, Um, which I believe was that color. And obviously we want to change this text. So we're gonna say yes, send me my leggings now, and that's pretty much good enough for that for the moment. So that's pretty much, uh, the main thing that needed to be changed. Um, you can edit or delete this text depending on the kind of, um, funnel that you're making. Um, if you want to have a 30 day money back guarantee, which I recommends and you can have this large trust badge present on your funnel, um, and then a couple of things that I wanted to draw your attention to. So, as you can see, there's a couple of sections here in this funnel. The first step that the customer will go through is entering their contact information, and you'll notice that all of these fields have a, um, designated information type. So, for instance, click Funnels knows that when someone enters their name here, it's actually going to be categorized as their first name. So that's extremely important. And it's actually very important when we get into automating are funnel, um steps and using these a pier, which I'm gonna be teaching you guys because basically I have made sure that all of these fields are configured properly, that they integrate with your shop if I end over low settings. So what that means is that when a customer comes in and they enter all of their information , that information automatically translates to the customer information and Shopify. And so basically what that means is that we can automate orders very easily and effectively . So, uh, this, for instance, I'll just show you this is a little bit more technical, but just that you know what I'm talking about. Here we have the custom type name, and this is called ah shipping underscore state. So this is set specifically so that, Um, whatever state the customer chooses, it's going to be, um, the type of information is already determined as the shipping state. So that's just how that's how that works in the back end. And I've done the same thing for the country. Aziz. Well, so you can actually go ahead and add more, uh, more options. There isn't. There's an option to add custom provinces and states. Currently, what I have so far is all 50 states in the United States. But obviously, if you are operating in a different country than you can go ahead and add your specific address data. Actually, it looks like I have the Canadian provinces in here is well, And if we look at this, yes, it looks like there's two country options that people can choose United States as well as Canada. So, yeah, when we're editing are funnels. We just want to make sure that all of this information is congruence and accurate to where we're going to be running our advertisements in. So basically what we're gonna be doing is the customer is going to be entering their contact information into this, these fields, and then they're going to be entering their payment information. So it's pretty straightforward and simple. And again, this will integrate with click funnels, which will integrate with stripe and then the call to action Button, where they can click to submit the form so you can see that this button is actually set to submit the order form, which is what we want. Um, we have trust badges here at the bottom, and we have things like free shipping, 100% satisfaction, guaranteed and secure ordering. So all of these things are really important in making an effective and secure order form. The one last thing that I'm going to do is I'm going to creates a new section, and I'm going to add the footer that we already created in the previous sales page. Again, we're gonna choose my sections and we are going Thio added, The footer that we created previously Oops. And again we have to drag and drop this. So Okay, so now here we go with our already pre fields in logo and legal pages with which directo r Shopify. So that's pretty much it for, um the format of the order form and the next videos. I'm gonna be talking about this component right here, which basically, um, takes information about which products were listing on this funnel step and displays this to the customer. So, um, action items for this video are just to go ahead and import this order form into your current sales funnel, make the necessary adjustments, and I will see you in the next video. 47. Lesson 44 - Adding Products: in this video, I'm going to be teaching you exactly how you can add products to your funnels and how we can configure products on the order form page. So if you haven't done so already, save your funnel step and navigate back to the main editor dashboard here and with the order form steps selected, go up to this top navigation menu here and click on products. And this is where we're able to add products to our different funnel steps. So all we need to do is add a products and will be taken to this form where we can configure everything about the products, the name, the billing integration that you want to use. The price of the product, the currency, etcetera. So one of the things that is really important when we're building funnels and is going to really increase our average order value is to offer the customer the opportunity to buy multiple of your products. So no matter what you're selling, you always want to give the customer that option. If they want to buy more than one, you want to make it really easy for them, and you actually want to encourage them to buy more than one. So the first thing that I'm going to do is I'm going to create the name of the first product, and I'm gonna call this one X leggings and I'm going Teoh. Then say that one. If you buy one legging, it's going to be 50% off. Oops. And so this is the title of the product that the customer will actually see on the order form now, in terms of amount, Um, obviously, you want to make sure that you're going to be getting enough, uh, to be able to cover the cost of advertising as well as buying and shipping the product to your customer. Um so, typically, what you the way that you can calculate this is basically calculating the cost of the products and determining, um, you know what? You think someone will pay for this products as well as Thekla current market value of similar types of products. So we know that yoga leggings can go from anywhere from, you know, $10 to $100 or more. So we have a really wide range with which to work with with this particular product. Um, now, on Allie expressed. These leggings are selling for about $9. Um, and I think it's around nine or $10 including shipping. So basically, what I'm going to be pricing these leggings at is going to be 29 95 because, um, basically, we're going to be giving them a 50% off coupon. So the main price of the product is going to be $60 listed on our Shopify store. And then with this discount, they're going to be getting these leggings for half the price at $30. So we'll just type in 29 95 or 29 99. It doesn't really matter. And, um, we wanted to be in this case in USD currency, and we don't really want to mess with the price display on the order forms because this is just an optional override. So we don't have to really worry about that. Um, we don't want this to be a subscription purchase. Obviously, it's just a one time purchase, and we can type in a product description because it will appear on our customer's credit card statement alongside our company name that we set up in our payment gateway. So this is kind of important because you want Teoh, um you know, provide the customer that information, so I'm just gonna put, um, yoga leggings. We don't really have to worry about any of this because this is more if you are stocking your own items. Um, so just ignore that for now. And we're not going to worry too much about these other options that we can set here, either. We pretty much just want to create the name of the products in the amount. So just click create products when we've done that. And now you can see that we have the name of the products as well as the price. So that's just one option. Basically, that's what we're offering the customer when they come through the main opt in page and enter their email for the 50% off discount, we're giving them that coupon, and that is going to be for one legging. But again, we don't want to stop there. We want to give the customer the opportunity to buy more if they would like. So we're going to add another products, and this one's going to be called to X leggings. And this one will make 55% off because we want to incentivize them to purchase more, and so we can offer them a bigger discount. So that will be the title. And then we can do just a quick calculation. We know that to yoga leggings would be $120 if they were the normal price. And so, um, 55% of that is going to be $54 so we can write 53. Ah, 99 and part description will just write the exact same thing yoga leggings, except will spell it correctly. And then we'll create the products. I'm just gonna edit this real quick, and then we're going to add one more options. So if the customer wants to buy three leggings, we're going to give them an even deeper discount of 60% off. So we'll take three X leggings at 60% off, and the price for this is going to be $72 with the discount So 71 99 and create products. So this all looks pretty good. Oh, I spelled leggings wrong up here again. Bear with me. Okay, So this is all looking pretty good. And when we navigate back into our main editor here and we can edit the page in the editor , the order fields is actually just dynamically updated. But when we click preview in preview this, you'll notice that now we have the dynamically updated products added to this order form so the customer can choose how maney they want, what discount they want to take advantage of, enter their credit card information and submit the form. So that's it for this video, and I'll see you in the next one. 48. Lesson 45 - Custom CSS: in this video, I'm going to be sharing with you a very powerful technique to increase your average order value and create very high converting optimized sales forms. So here we are. This is actually the Breathalyzer funnel, and we're at the order forms Step and you should have this shared funnel in your clique funnels account. Now we are previewing this funnel so we do see all the different options available in products that we can purchase. In this step, you'll notice that we have a bunch of bundled items set up so the customer can actually choose anywhere between one Breathalyzer at 50% off, all the way up to five Breathalyzers at 70% off ends. I really want you to just think about how amazing this option is that we can add bundled items and incentivize the customer to purchase more than one, because it's really going to increase dramatically your average order value per customer. But there's something else that we can do that's going to help with this even more. Um, you'll notice here that three Breathalyzers for 60% off is actually highlighted and its pre auto selected. So this is exactly how this order form is going to look when a potential customer comes through your sales funnel and the way that we can do this is by editing the CSS code for this page. And basically it just it really encourages the customer to, um, you know, opts for this option because it's already auto selected. It's already highlighted. Ends were saying that is the most popular option. So most people that come through this funnel are not going to buy just one Breathalyzer. They're gonna buy probably two or three, maybe even four or five if we're lucky. So again, it just really helps our conversion rates. So the way that we edit this is by editing the custom CSS in the Click Funnels editor. So we'll go back to the editing page, and the two feels that we're gonna edit are the tracking code in the custom CSS. So first, let's go ahead and click on the Custom CSS tab, and you'll notice that there is this custom code here now, before I move on. I wanted to mention that this code is actually, um, was designed and created by, um, Max Finn at cf pro tools dot com So he's providing this custom CSS for people to use. And he has a lot of other really cool click funnels add ons that are custom coded that you can get as at his website. So I just wanted to mention that because, um, you know, we're benefiting a lot by being able to use this custom code. So what we're gonna want to do is just, um, select everything in this fields. We want to select everything, um, all the brackets and everything and we're going going to control. See, we're gonna copy it to the clipboard, and what we're gonna do is navigate back to our funnel that we're working on right now. I'm gonna go ahead and edit the page, and all we're gonna do is just simply go to the custom CSS and we are going to Actually, it looks like we might have inherited some custom CSS from the A funnel template that we chose when we created this page. But that's okay. We don't really need this. So we're just gonna delete that and we're going to paste in the new custom CSS for the custom order form. And when we do that, we're just gonna click, save, And then we're gonna go back to the Breathalyzer Funnel, which has the rest of the code, and we're gonna click on the tracking code section. So the tracking code actually has two tabs and as a header code and a foot or code. And what we're gonna want to do is just come to the foot or code tab. And again, we want to copy all of this to our clipboard. And then when we come back and edit these settings again, we're gonna click on tracking code footer code, and we're going to add our custom code right in this field. And then we're gonna go ahead and close that out and click save. So let's take a look at what we have so far by previewing this funnel. Okay, so what we have so far is there is not a product that is, that is auto selected. Um, it's just the default to one. So we actually what we want to do is we want Teoh Auto, select the middle option, and we wanna have it highlighted. So the way that we do that is, by editing are specific code with the product information from our funnel. So what we're gonna want to do is go back into custom. No, Sorry. Go back into the tracking code and click on Footer and you'll notice here there's, um some instructions that go along with this code. So basically, we have to find our product I d and enter it here. And this is what's going to decide which product gets highlighted in auto selected. So I hope that makes sense. We can also change the text so we could say most popular. We can also say, um, you know, best deal something like that. Whatever we want to say. And then the to do for this item is we need to Yeah, we can change the text to whatever we like. And then there's one last thing that we need to do, which is, um, enter the products. I d in this line as well. So let's go ahead and finds the product I d. So the way that we do that is we go back to this main editor, page the order form, and we go back to the product section here, okay? And so, like I mentioned before, we want to auto select and highlight the second option. And the reason for that is because, um, it's just goes along with, you know, human psychology. We don't wanna get the most expensive option. We also don't want to get the least expensive option. We want to get the best deal. So basically, what we're gonna do is we're going. Teoh finds the product. I d by coming over here to the edit button, we're going to right click, and we're going to select Open in New tab. And, um, here on the you Earl. Um, okay, so let me just move my window dance. You can see what I'm doing here. Um, we have this u R l right here. And what we're interested in is this number right here. 1234567 digit number right there. All we're gonna do is we're going to copy this to our clipboard, and then we're gonna come back into our editor, and we're gonna edit the tracking code so that this is our personal products. I d. And again, we we need to edit our product idea in two places. Ah, line number three in line number 13. So, basically this is deciding, um, which products gets highlighted and this is selecting. This is choosing which product gets selected. So once we do that, we're just going to click out of this and we're going to click Save. And now when we go preview our funnel, it's going to look like this. So again we can decide what we want the text to be. We can decide which of these products we want to be selected. But, you know, typically you're gonna want to choose one of the middle ones and basically, yeah, Now we have a really compelling order form where someone is probably going to choose more than one pair of leggings because we presented this option in such a way that they're incentivized to buy more than one. Now, the other thing that we can do is we can actually change the color of the highlight. And if you want to do that to match your theme or your brand's, all you would do is just come back into the custom CSS and you would or you would edit that information right here. So if you wanted it to be, um, you know, red or green or blue or whatever. All you would need to do is find the color code and just enter that information right there . And you can basically make it whatever color you want. Actually, let's go ahead and let's try that. So I'm just gonna grab a new color and let's make it match kind of that green that we were using on our opt in form. So we're gonna select this hex color value right here, and we're gonna copy it and we're gonna say OK, by the way, I'm using ah app called Color zilla, which is a color picker for HTML. So let's go back into the custom CSS. And we will just put our new color right here. And let's just close this and click save once more and then we'll go ahead and preview. And now you can see that we have, uh, this green color instead of the yellow. So again, there's a lot of really cool things that you can do in ways that you can customize your order form. And this custom code here, which allows the auto select in the highlight, is definitely worth implementing in your funnel, because it's going to go that extra step of convincing the customer to buy more than one of your products. So action items for this video are just too. Implement the custom CSS for your personal order form, and I will see you in the next video. 49. Lesson 46 - One Time Offer: So now we have our opt in form as well as our order form, and we're well on our way to having our entire funnel built. Now, the next stuff that we're gonna want to do is we're going to want to create a one time offer or Upsell pages in our funnel. And the reason that we want to do this is because basically, people coming through our funnel are going to be taking through these particular funnel steps, and we want to have the opportunity to up sell them more items after they've made their first purchase. And again, one of the great things about using a sales funnel is that once someone decides to buy with you and make that first purchase, the next buying decisions become subsequently easier. So we definitely want to take advantage of that. And we want to offer at least one up, sell maybe even two or three in the same funnel, because we know that a certain percentage of people are going that are going to buy our first option products are going to go ahead and continue to buy the next up sell items, so it's a really great way of just increasing our order value and getting more from every single customer who is coming through our funnel. So basically, what we want to do when we are looking for up sell products is we want to search for products that make logical sense as the next thing for our customers to buy. And basically, we actually want to create a curated shopping experience. So we want to take our customers through through the funnel ends, basically provide opportunities for them to buy things that we know that they're going to be interested in. So we know that, for instance, in this funnel that I'm building, I'm selling Ah, yoga leggings. So one of the things that I might search for is yoga accessories. So here I am on Allie Express. And I've just done a quick search for yoga accessories to get some ideas and inspiration for other products that it can sell in the rest of my funnel. And it comes up with a whole bunch of different products for yoga and fitness and one of these products that I kind of like are these headbands here. Um, they're kind of cool. They come in, it looks like there's a bunch of different styles and they come in different colors. They sell for pretty inexpensively. And I could probably up sell this for, um, you know, at least 10 to $20. So, um, it looks like they do actually have a white one, which would be a really cool product to go along with our white yoga leggings. So that is one option as well. Um, actually did a little bit of research previously, and I found a product that I think I'm going to use as my 1st 1 time offer. Which is this white yoga crop top fitness, Um, long sleeve workout T shirts. And basically, this is a really great product for our funnel because it matches perfectly with what the customer has already bought. So we're thinking like, Okay, if these customers are buying these white yoga leggings, then they're probably gonna want a top to match. So actually, what we're doing is we're again. We're creating this curated customer experience where we're putting other offers in front of our customer that they know would be able they are customer would be interested in. And it looks like this top has similar qualities to the yoga leggings that were selling. For instance, it looks like it's ath leisure, meaning that you can, where it's when you're working out or not saying with the yoga leggings. And it just has the similar kind of style that the yoga leggings have. So I think this would be a really great product for us to begin to sell as an up sell product. So basically what I'm gonna do is I'm just going to go ahead and gather all of the product information about this particular item. I'm going to save the images. I'm going to save any relevant text, and I'm also going Teoh. Um, basically, I'm gonna add it to my shop if I store so we'll have that ready to go. So that's it for this video. Go ahead, do some brainstorming, pick out your first up sell products and I'll see you in the next video 50. Lesson 47 - Build OTO Page: Now that you have your O t o product chosen and you have all of your files, you can go right ahead and build out the one time offer page. So the way that you would do that is simply add another page to your funnel, so you just go ahead and add a new step ans name your final step and name the path. And I have actually gone ahead, and I've built out my one time offer page. So let's take a look at this. And I'm gonna go over some of the important key elements that you're gonna want to keep in minds when building this page. Okay, so here we are and you'll notice a couple of things right off the bat. Actually, let's go ahead and let's preview this so we can see how it looks right now. So basically at the top, we have the same logo bar that we used for the initial opt in page. So again, one of the things that we want to keep in mind is to creates congruity between the pages in the steps in your funnel. So again, you're basically creating a curated shopping experience, and so you want the customer, Teoh, come through your funnel and feel like it's one congrats process. And basically, what that's going to do is it's going to make the customer feel comfortable. And it's also going to eliminate any of the resistance in making more purchase decisions because again, you're building that level of brands that level of trust and is that is basically what you're trying to do when you're building out these pages. So here we have the the logo bar is the same. You'll notice the color scheme is mostly similar. Incongruent. Um, one of the things that I really like to do on one time offer and limited special offer pages is create this bar here at the top, which basically tells the customer where they are in the process of the funnel. Because if you think about it, a lot of people are going to come into this funnel, and they're going to think that maybe the first page, um, is going to be the last thing that they're going to do, and then they're gonna place their order in leave. So when when they come across this page, this one time offer page, it might be unexpected for some people. And so you just want to sort of set the expectation and let them know where they are in the whole process. So the first step is obviously placing their order. And now you're letting them know that Step two is the special limited time offer. And then step three is just their order is complete. So you're just letting them know that, you know, this is gonna be the last part of their decision making process. So, as you can see here, I also used a very similar splash page as theory Jinling one. So this is what the up the main opt in page looks like. And this is what the, uh, the one time offer page looks like. So again, first of all, you want to do that for a couple reasons. Firstly, because it takes less time for you designing the funnel, and secondly, because obviously you want to keep it congruent as possible. So here we have a main title going on. We said, Wait, get 60% off our white yoga long sleeve crop top. It was $75 but you get it today in the next you know, 10 minutes. I set a timer for 10 minutes for 29 99. So, um, I think that the timer is extremely important here, because again, you want Teoh continue that sense of urgency. And it really does help impulse the customer into making this decision now because they know that obviously, this is a huge discount. So, um, if they don't make the decision now, they won't have the opportunity to later. So this is a very important key step. Now, here we have the option button and one of the incredibly amazing things about using click funnels and one time offer pages is that you don't have to have the customer input their credit card and billing information again. They've already done that in the order form, and so literally all they have to do if they want this product is just click this button. So I mean, imagine how amazing that is, because it just eliminates so much resistance. It makes it so much easier for the customer to make the purchase decision. And I mean, this is a fairly significant purchase based on the rest of the funnel. I mean, imagine, um, you know we were selling these yoga pants. Um, I believe it was for you. It was for the same price. It was for 29 99 at a 50% off discount. So if a customer is coming through here, they buy the leggings. They've already made a purchase decision from you, so it's going to be that much easier for them. Teoh, you know, re up on this purchase and you've just doubled your average order value. So I mean, you can see how powerful that is. And the fact that they don't have to enter their credit card information again is absolutely amazing. Now, another thing, what you're gonna want to do is obviously want to give them an option for not buying this one time offer product. So I usually just add this link at the bottom of the confirmation button. And if they don't want to do this, they can just opt out and they can click this button and it'll take them to the order page . And in the next video, I'm gonna be showing you how to configure these buttons properly. But let's move on with the rest of this funnel. So, um here again. You know, I was just adding some text to talk a little bit more about this product you want to add, as many pictures and images and graphics is possible just to because it then helps to convince the customer of the quality and value of the products ends again. You'll notice. Here I have the same called Action it with the same timer. So all of these elements are important. You see the price, they see what price they're agreeing. Teoh, They have this impulse factor going on here, so they're going to want to make a decision soon. And again the opt in button with the opt out button below it. I also added a little bit more images and text to this just to you know, that's a little bit more information. And then here at the bottom, we have our footer. So that's pretty much it for this one time offer Funnel And I would recommend is building your one time offer funnel in a structure similar to this? I mean, you want Teoh basically have a high quality page that is going to be congrats with what with the previous steps of the funnel, you know, have similar graphics have similar colors, have very clear called actions. You know, you can use things like the countdown timers. You know, let them know what the price of the of the product obviously is is extremely important. Um, set up, opt out buttons and just pretty much, you know, experiment and have fun with it. So action items for this video are to simply build out your one time offer page using the, um the resource is that you gathered in the last step. So that's all for this video, and I'll see you in the next one. 51. Lesson 48 - Configure OTO Buttons: Now that you've built your one time offer page in this video, I'm going to show you how you can configure your opt in and opt out buttons properly. So let's first look at the opt in button here. And if we click on the settings, you'll notice that you can set the action for the button and right here you'll see that, um, it sets to buy the products, but we don't have a product set up. So the way that we're gonna fix that is just by going over into this May and editor and we're going to again just add the product like we did for the regular opt in page and, well, just name this products Wait Yoga Crop Tuck, 60% off discount, and then the amount is 29 99 and that's about it. So we're going to create the product, and there we go. So now when we go back to our funnel, we can edit the settings. We can set the action and let's go ahead and refresh this page. Okay, so now we can actually see that we have it configured is that we have a one click up sell the white you go, Crop top is actually set up. So what that means is that when someone clicks this button, click funnels will know that they have made this purchase for 29 99 for this crop top. So that's it for that. And let's go ahead down to the bottom and configure this button in the exact same way. Great. So we're all set up with that and now to configure the opt out button. So the way that we're going to do that is through a link. So basically, we're going to create a link here, and we're gonna paste that in this this field right here. But first we need the link. So if someone wants to opt out and they do not want to purchase this product, where we're going to do is we're going to take them to the order confirmation page, so that's actually going to be the next step in our funnel. So let's head on over to the main editor and we're gonna add a new funnel step. Um, now, to name this final step, let's just call. It's, uh, yoga. Um, thank you. And actually, it's called this path yoga. Thank you. Ends, then, uh, we'll call the name of the final step order confirmation. And basically, this just means that we're gonna have a unique you are. L So we're gonna know which funnel is going to be linking to this. Thank you, Page. Do you want to make it a little bit more unique than just to thank you? Because you're probably going to have multiple thank you pages in your clique funnels account. So now let's go and create that final step. And again, we're just going to select a template and we'll build it out in the next couple of videos. Okay, great. So now we have the URL. So we're just gonna copy this URL and we're gonna go back into our funnel editor and we're going to paste the URL link right in this fields, and then we are not going to have it open in a new window. We're gonna keep it opening in the same window. So after they click this button, it'll take them right to the order confirmation in the same tab. So that's it for that. And then we're just going to do that for this next one again. We're gonna create a link and paste in that same you are ill and actually gonna change the color as well. So that's it for that. And we're going to save it. And we should have all of our buttons configured. So action for this video is just to make sure that you have all your buttons configured. Also, if you haven't done so already, make sure that you are updating your s CEO in metadata for this funnel step and I will see you in the next video. 52. Lesson 49 - Thank You Page: So in this video, let's go ahead and build out the final step of our funnel the order confirmation page. Now, I've gone ahead and built out my order confirmation page for this particular funnel. And so let's go take a look in preview this page and a walk you through through some of the key elements that are good to have in a order confirmation page. So, as you can see here, we have continued branding elements. We have the logo bar, and I also put thank you for your order and then please check your email for order confirmations and shipping up updates. And I usually like to put something like that because again it sets the expectation for the customer. Where do they go from here? What should they expect? Um, it, you know, again builds that level of trust because they know that they should be getting an email. So, um, they contract their order. Obviously, customers like knowing the status of their orders. So this is extremely important to set that expectation. Um, here we have a product receipt and it's actually dynamically updated, which is a cool thing. That cool feature that you can add in your funnel. So based on whatever they purchased, it will actually give you an order summary here as well as theater tal price of those elements. So that's a really good thing to have. And I usually like to include this in my order confirmation pages, even though they're going to be getting an email. It just kind of summarizes things for your customer. The next thing that I like to do is I like to add, um, another element, which basically allows them to visit our online store. And the reason that I like to do that is because there's no better time to get a customer to look at your store and buy more of your products than when they've already made a purchase. Because there already, you know, uh, comfortable with shopping with you. And, you know, they're in a buying mood. So you definitely want Teoh add something like like a link like this, Or it can help to add a link like this and get customers. Uh, you know, show your customers where your story is so that, um, again they can make more purchases. Hopefully, So what I usually like to do is, I leave a link to my store. So if they click on this link, it'll actually open in the same page. And I'll take them right to our online store, which is our shop. A five page. And what I also like to do is I like to say, take 20% off your entire order with coupon code. Thank you. And I really like doing this because it's kind of like thanking them for being, Ah, first time customer with us and customers really appreciate it when they get, you know, this is actually a pretty significant discount when you think about it. And, um, you know, again, we're just trying to increase that average order value as well as provide the customer more value from us. So, yeah, I really like to include a link to the shop if I store and just Ah, thank you. Discount code. Now, the way that you set up this coupon code is actually through Shopify and I'll show you how to do that right now. So if we head over to our Shopify account, there is a link down here. Um, I believe it's under products. Um okay. No, Sorry. it's Ah, there's a discount bar right here. So all we have to do is just say, create discount code. And then what we're gonna call this is Thank you. Because that's what we wrote in our in our text. In our funnel, we can call it anything we want. But I like to say thank you. Because, I mean, we really are thanking our customers for being first time customers with us, so we wanna incentivize them to continue to be our customer. So, um, thank you is our is the name of our discount code, which means that when they check out from our Shopify page, all they need to do is enter this code and they will get the discount now discount type. We can actually choose any amount. We can call it a percentage weaken, give them a fixed amount, free shipping by ex get why we can do a whole bunch different things. I like to do percent percentage discounts. Um, so we're gonna do 20% discount. Um, I like to use 20% to, because it's definitely, I think is incentivizes people Teoh make another purchase. Um, as opposed to like, a five or 10% discount, 20% is pretty significant and people feel like they're getting a good deal. So that's just personally what I like to do. Now we can say entire order. Um, no, because we wrote that in our funnel. I'm just gonna leave that there for now. But if you want to say you just wanted Teoh allow people to take a discount off of a specific collection so I could write in this funnel, you know, take 20% off our entire athletes, your collection. And then here I could just search for my collections and any products that are organized under my ath leisure collection, they would be able to apply that discount to, But right now, let's just keep it simple, and we'll just put it for the entire order. Minimum requirement is I'm gonna put none, but we can require again if we want to sort of make sure that we're not going to lose money on on something like this. We can definitely set a minimum amount. Customer eligibility is everyone ends. Let's limits this to one use per customer. So basically, what that means is that anybody is eligible as long as they have the coupon code, but they can't use this discount multiple times. Obviously, um, we just want to give them, you know, this one. Thank you. Discount. And then basically, we can just put the start date and we can set an end date if we want, but I usually don't. And then here we can see a summary of the coupon code using thank you discount code 20% off the entire order. It's a one use per customer and its active starting right now. So all we would do is just go ahead and save this discount. And now we have this all set up and created. So when someone comes over to our store, they click this link and they check out on our Shopify store. They can enter this discount code and get an additional 20% off. So that's pretty much it. It's super easy to set up discounts. Action items for this video are to complete and build out your thank you page. And if you would like, you can create a discount code to add in your confirmation page. So that's it for this video, and I'll see you in the next one 53. Lesson 50 - Enable Test Mode: So by this point, you should have built out all of these steps in your very first products funnel. And I hope you'll agree that building out these product funnels can actually be a lot of fun. Because what you're doing is you're creating an above average buying experience for your customer. And even though it takes a little bit of effort to set up these funnels, it's definitely gonna pay off in the long run because your customers going to trust you and they're going to want to buy from you and continue to buy from you. So, um, one last thing that we want to make sure is configured before we move on to the next week's videos. Um, just come over here in settings and make sure that everything is configured correctly. So make sure that you're using the domain that you want to use. Make sure that the path of the funnel this is gonna be the starting path for your main You . Earl is what you want it to be. And you can also make sure that you have this stripe test mode toggled on. So what we're gonna do is we're just gonna come down here and save that setting. And basically, what that allows us to do is it allows us to on the order page, we go ahead and edit the order page, and then we could click preview. Basically, what that does is it turns on the test mode for the funnel, which means that we can actually send test orders through this funnel. We can go through all of the funnel steps ourselves, make sure that everything is running smoothly, and it will actually basically produce a test orders that we can make sure that everything is working properly before we start driving traffic to our funnel. Um, so you can go ahead and toggle the test mode on. And the other thing that I wanted to mention is that, um I'm actually going to be sharing this funnel with you guys, so you'll find this link in the description of this video. And basically, I just wanted to give this to you guys as a bonus and a thank you, um, for being action takers and basically making it all the way to week three. So again, if you just click this link, this this example funnel that we've been working on this week will actually be downloaded right into your click funnels account. So that's it for this video. And I can't wait to get started on week three, So I will see you in the next video. 54. Lesson 51 - Week 3: So congratulations. You made it all the way to week three. Now, in these next two weeks, we're gonna be learning some or extremely important skills to allow you to be able to scale your e commerce business. And in this next week, we're going to be talking about using a program called Zap e er. Now what's happier does is it allows you to automate your workflow, so basically it connects your click funnels products funnel to your Shopify accounts. Now, why would we want to do that? Well, basically, Shopify has an amazing infrastructure for managing customer data. It can send customer emails. It can sends customers updated tracking information, and it can basically even store customer data. And you keep in process returns and refunds if necessary. So we want to take advantage in really leverage Shopify eyes amazing customer care infrastructure. In order to do that, we're going to be using the programs Appier to connect the click funnel sales funnels that we just made into our Shopify account. So what this means is that any time someone a customers coming through the sales funnel, their information will automatically be imported into Shopify, where it's super easy to fulfill the customer order. So basically, that's we're gonna be learning in this week. And then in Week four, we're going to be diving into driving traffic and actually starting to make your first sales. So definitely get excited. We're gonna be starting to get into some really neat stuff here. So, um, super excited to teach. Use Appier. So let's get into it. 55. Lesson 52 - Zapier Overview: Okay, So before we get started, what is Appier zap here is basically an online automation tool that integrates over 1000 different APS you can create. Automation is between two completely separate programs. So, for instance, if you wanted to create a an automation between Facebook and Google Sheets, you can do that if you wanted to create an automation, Um, where data is transferred between click funnels and your INSTAGRAM account, you can do that. Um, there's, I believe, over 1000 different maps that you can connect together using this automation software and the one that we're going to be focusing. Focusing on specifically is connecting click funnels to Shopify. So that's what we're gonna be learning in these next few videos. But sappier really is a very powerful tool. Um, and it's very helpful for doing any number of things in terms of automating, um, work flows online. Now, um, we're going to need to sign up for a sappier account, and this is the pricing page for this program. So we were gonna be needing the starter package, which is $20 a month. So it's not that bad. Um, $25 a month if you are billed monthly, so it's super affordable in the amount of time this is going to save you. It's very well worth the money. So, um, we're going to be needing the starter package because we need multi step zaps and Shopify is considered a premium app. So the other cool thing about this, though, is that you do get a 14 day free trial so you don't even have to worry about being billed yet, so you can just click. Try free or purchase now. Or you can just navigate over to zap here dot com and just sign up. You can use your Gmail address if you want. Enter your first and last name and choose a secure password. So I'll leave the link in the description to this page and, um, actions. Step for this video is simply to just create your zap your account so we can get started in the next video 56. Lesson 53 - Creating A Zap: So now that you have yours Appier account all set up, you should be redirected to a dashboard that looks a little bit something like this. And as I mentioned before is Appier creates automation is between different applications, and those automation ins are called zaps. So we're gonna be creating it a zap which is going to connect our click funnels products funnel to our Shopify page. So if you go over here to this dashboard and click on zaps, you'll be redirected to this page where all of your zaps will be. And, um, what I recommend is creating a new folder for each product funnel that you create zaps four . So in this example, I'm going to be setting up a zap for the Breathalyzer products funnel. And basically what I'm gonna want to do is create a folder and I will call this Breathalyzer and click on the folder and I'm going to say make a news app and we're actually going Teoh, get into this in the next video, um, setting up the trigger step. But I just wanted to talk about one other thing before we jump into this. So if I go over here to this product funnel and I go over to the edit page and I click on the order section and we go over to products. You'll notice that I have a product set up for each quantity that is available for the customer to purchase. So we have one Breathalyzer to Breathalyzers in three Breathalyzers in their respective prices here. Now. One thing that's really important to understand is that in this example, we're going to be creating a zap or an automation for each of these different options. Now there is an option, and I'll pull up the zap ear pricing page here. Um, if we wanted Teoh make our life a little bit easier, we could upgrade to the professional version of Happier. And basically, what that would allow us to do is it will allow us to have this tool called conditional logic. And so basically what that means is we would be able to determine which quantity the customer was purchasing and then basically create an automation based on the conditions that the customers choosing. So, for instance, if the customer wanted to choose a, um one Breathalyzer, then they would be directed Teoh, a particular automation. If they chose to Breathalyzers, they'd be redirected to another automation etcetera. Um, the way that we're going to do it is because we're just going to be starting off and you want to have the least expensive option as possible. Before we start making money with this funnel, we're just going to be choosing the most basic zap e er platform option, and we're going to be creating a zap for each of these individual options. But like I said, once you start making money with your sales funnels, you can definitely upgraded. It makes life a little bit easier, because instead of creating three zaps, you would just have to create one zap. So I hope that makes sense. Basically, um, there's extra functionality if you want to upgrade to a higher version. But for now, it's perfectly fine to just stick with the least expensive zap your plan and will create a zap for each of these options. So again, I hope that makes sense. And in the next video we'll start jumping into creating our first zap 57. Lesson 54 - Trigger Zap: So let's go ahead and navigate back to this page where we were beginning to set up our very first zap. So let's go ahead in Neymar's app now. Like I said before, we're going to create this zap to correspond when someone purchases one Breathalyzer in our sales funnel, this automation is going to trigger. So let's go ahead and just name this one x Breathalyzer, Okay, and now we have to set up the trigger steps. So what does that mean? Basically, it means when is this automation going? Teoh trigger? And we want this automation to happen whenever someone makes a purchase in our sales funnel . So, um, we're going to go ahead and choose app, and we're going to go ahead and choose click funnels because this is the app that we want zap here to be looking out for. Now, if you don't see this in your main navigation, all you can do is just search here for click funnels and it should pop up. Okay, so now we get to choose what when this automation triggers in when when something happens and click funnels. Basically, if someone comes through our sales funnel and they don't make a purchase, then. It's not really of great importance to us because we don't have to fulfill any orders. We don't necessarily have to do anything. But if someone actually does make a purchase, then that's really important, because we have Teoh be able to capture that data and send it to Shopify so we can fulfill the customer order. So the thing that we're gonna choose here is new, successful purchase. Because anytime someone makes a purchase, we want this zap to trigger. So we're going to choose that and click, save and continue. Now, Um, something that we're going to do here is we're going to set up zap e er to integrate with our click funnels account. So if you're just setting this up for the first time, just go ahead and say connecting account and you'll be prompted to add your click funnels account information. I already have mine set up for this particular zap your account. So I'm just going to choose my click funnels account. And when I click saving, continue now that you're click funnels, account is integrated into yours. Appier INS. Appier has permission to basically look at your click funnels account. Um, we're going to choose which funnel we want to set this up for. So here we can go in and we can actually choose the Breathalyzer funnel that we want to automate. So as you can see, it's pulling in the choices and all the funnels that we have in our click funnels account our options for us to choose here in this step. So I'm just going to finds the correct funnel. And for me here it's called e commerce High converting Funnel Breathalyzer. So I'm just going to search for that ins Appier. I'm going to say e commerce, high conversion, funnel Breathalyzer and it comes up right here. Now we want to choose the funnel step that sappier should watch out for new, successful purchases. Now, if you go back to our click funnels account, you'll notice that we can. We have four funnel steps here, and these are all the options that are available so we can choose the opt in page the order page, the one time offer page, the thank you page, etcetera. So which of these steps which of these final steps do you want to look out for? Well, We want to look out for the order. Step here because this is where the customer is going to be putting in their information. They're going to be choosing the quantity of Breathalyzer that they want to purchase and they're going to be submitting the form. So basically, any time a customer puts in their information and submits the form, that's when we want our automation to trigger. So we want to capture that customer data, so it's going to be the order page here. So I'm gonna navigate back to zap here and I'm going to choose three order page and that's all we have to do for that. So just press continue and now you can see that our trigger is almost all set up. So now we know that when a new successful purchase happens in our Breathalyzer sales funnel specifically on the order page of the funnel, then zap ear is automatically going to trigger and it's going to go through the automation that we're about to set up. So that's all we have to do for now. And in the next video, I'm going to be showing you how we contest this step. So we can make sure that this automation is working properly So far. So, um, if you haven't already, just go through this video and go through all the steps until you get to testing and I'll see you in the next video. 58. Lesson 55 - Zap Test: So now what we have to do is we have to create a sample to set up the rest of our zap. So basically, what that means is by sample. We have to create a test order that Zap ear can use in pulling as a sample to set up the rest of our zap. So in order to do that, let's go ahead and navigate back to our click funnels dashboard. And basically one thing that we want to make sure that we dio is go over to settings here. And we want to make sure that the stripe test mode is set to on because we're going to be creating a test order, and we want to make sure that it's not going to be an actual order. It's just going to be a sample that sappier can use to make sure that everything is automating properly. So when we turn that on and just go ahead and click saving update settings and then let's navigate to the order page and edit page and go ahead and preview this page and you'll notice here the top again, it says warning test mode enabled for funnel, which is great this is what we want. So what we're gonna do is we're going to fill out some test customer information and then we're going to choose the quantity of Breathalyzer one because we're setting up the funnel step for this particular option, enter the test credit card number, and then we're going to submit this order. And then that's going to allows Appier to pull in this test order as a sample to use. So let's go ahead and do that now. So let's just fill out some test customer information so I usually say something like testy tester Seuin and then email address. Um, you can just use your Gmail address or you can, um, creates a test email address sold, say test one at okay and then street address something like one Test street City name Test ville Alabama Um uh, zero or 11111 Phone number 2 to 2, 2222222 Okay, we want to make sure that we do fill out all this information because we want Teoh later on , when we're setting up our zap, we want to make sure that there's values for each of these fields. So just make sure that you fill out everything in your form, and then we're gonna go ahead and copy this up here and use that as Thedc ARD number. Now, the CVC code could be absolutely anything. It doesn't matter, so we'll just say something like 111 But we do have to make sure that the expiration year is valid. So just make sure that it's, you know, um uh, going to be a valid expiration year, and then all we'll do is we'll just click and submit this form, and then we will be taken to our next step in the funnel. But we don't need to worry about that now. All we have to do is go back to our zap e er page here, and then we're going to click, pull in sample. And as you can see, it noticed that there was a purchase, the test purchase that we made several seconds ago. And we can use that as the sample so we'll go ahead and click continue. And that now, as you can see, we're all set up for, um for this part of setting up our zap. So that's pretty much. All we have to do now and now we can move on to setting up the action step. So now that Zap Ear has information that it's pulled in from our test order, we can go ahead and move on with creating the rest of the automation. So just go ahead and pull in some test data for his Appier to use, and I will see you in the next video. 59. Lesson 56 - Filter Step: The next thing that we're gonna want to do in creating this Zap automation is to specify which product the customer is purchasing because you'll notice that in the trigger step, the only thing that's happening is zap. Era is watching out for a successful purchase in the order form step of our funnel. However, we have not specified which item the customer is going to buy, and the customer has three choices. They can, either by one Breathalyzer to Breathalyzers or three reptile eyes. Er's Now this is app were creating specifically for when a customer chooses one Breathalyzer, so we have to actually specify that. So the way that we do that is we just go over to this plus sign here and then we're going to choose Filter, which says we only allow a zap to proceed when a certain condition is met. Click saving continue. And what is this condition that we need to be met in order for this is apt to continue. Well, we need the products that the customer is purchasing to be one Breathalyzer. So if a customer chooses to Breathalyzers, this is app isn't going to trigger the only way that this apple trigger is if the customer has purchased one Breathalyzer. So the way that we can specify that is by saying Onley, continue If and here we can go ahead and choose any number of fields that we created in our on our test order. So here we can say product name and the product that we chose in our test sample was one x Breathalyzer, 50% off. So click on this option here products name and then we want to choose the text to exactly match. And then here, we're gonna put ah one x Breathalyzer 50% off and we're just gonna double check that to make sure that it is capitalized properly and spelled properly. Because again, if the text is not exactly matching, then this filter step isn't going toe work for us. So it looks like we need to own capitalize this And other than that, it looks like it matches exactly. So basically what that means is that if the product's name that the customer chose in this trigger step, if that text exactly matches one x Breathalyzer 50% off, then this in Onley, then will this zap continue on to the next steps. So let's go ahead and test and see if this will work. Now. Great news. It says you're zap would have continued. So basically what this means is that it's using the sample data that we just created. And, um, it's basically saying, OK, so this is APP would continue because the text did exactly match. So this is perfect. This is exactly what we want. And now we can move on to creating the rest of our zap. So we'll just click continue. And now we have both the trigger and the filter set up. So at this point, just to review when a customer comes through our funnel ends, they submit their information on the order page. This is Apple Trigger in this step, particular, Zack will only trigger if the customer purchased one Breathalyzer. So now what we have to do is we have to create an action step for what's gonna happen when a customer purchases a Breathalyzer. So now that we have our filter set stage set up, we could move on to the next thing. So I'll see you in the next video 60. Lesson 57 - Shopify Customer Step: So the next step in ours. Appier Workflow automation Now that we have our trigger, so we know when this is app is going to occur and we have specified that it's going to trigger when someone purchases one Breathalyzer, the next step is going to be transferring the data that someone puts into the sales funnel into our Shopify store. So the reason why we want to do that is because again you want to take advantage of Shopify eyes customer care infrastructure. So any time someone makes a successful purchase inner sales funnel, we actually want to capture that customer data and have that in our Shopify store account so that we can fulfill orders. We can know the customer's information to send them the products. Um, we can basically process their their email so we can send them updates about their order, and we can even process returns if necessary. So the way that we do that is we need to add a step and we're going to add action search. Now, the app that we're going to be using now is our Shopify app. So either click on Shopify or search for it in this search field and now we have to choose an action that we want related to this step. So what we're going to choose is create a customer because again, we want to create a new customer in our Shopify store account that we can reference when we're sending customer emails and stuff like that. So let's go ahead and click. Create customer and we're going to click Save in, continue. And now here we're going to be prompted. Teoh, add our Shopify account information. So if you haven't already done so, just click connect an account. You'll be prompted to add your Shopify account info and then you're Shopify account will be integrated into yours Appier account. So just go ahead and do that. And once you have click, save and continue Great. So now we get to set up our Shopify customer. So basically again, this is happening any time A new customer is making a successful purchase in this first step. So what we're gonna want to dio is Zap Ear has actually captured all of the information that we need from that test order that we created. So what we can do is just click on this drop down and we can choose new successful purchase because this is where we want to gather the data from whenever someone makes a new successful purchase, we're going Teoh, create a new customers. So here you can see that zap years pulled in all that information from the test order. So all we have to do is just go through this list and finds the information that matches what we want to set up in the field. So here this this field is looking for the first name. So what we're gonna dio is we're going to just choose contact first name and you'll remember that in our when we were creating that test order in our funnel. Um, the first name that we wrote was right here. So it is matching up. So we know that this is working properly. And now it populates with this, uh, this, uh, this information right here. So next we're gonna choose the last name, and we're just gonna go down through this form and just make sure that all of the information is being pulled from our, uh, from our trigger step properly. It's now we're gonna look for the email and here, we can see the contact email we entered in in the form company name is optional. We don't necessarily need it because again, we don't have that in our click funnels form. So just to review these air all the fields that were matching So we need to know the name, the email, this the street address to send the products and fulfill the order and the customer phone number because these are actually the steps that are required when fulfilling a order on Allie Express. So we're going to get into that later. But for now, let's just continue filling out the fields Street address. And again, this is where we're going to ship the product to go scroll down the list here until we reach our address. So the contact address, the contact city is what we're looking for, or context yet Context City, the Contact state, and we do need to have also the, um, state province code if but that's that's optional. So I don't believe that actually shows up here. So, um, we should be fine with just whatever state we wrote. Zip code is definitely important. We need that fields. So let's go ahead and look for that. Here we go and the phone number and again, all this information is going to be imported into a new customer accounts in our Shopify a store, and we're going to be able to reference that, and that is a about it. So we have all of the customer data again. This is all the data that when when any. Whenever anyone comes through our funnel, this information is going to be pulled up. So it's going to depend on whatever the customer enters, and then we can just click, continue. And now what we can actually dio is we can test to make sure that this information is going to send to Shopify in the correct format that we want. So that is it for this video, and we'll go over this step in the next one. 61. Lesson 58 - Test Customer: Okay, so now we can send the test customer to Shopify to make sure that it's working correctly. But before we do that, let's just go back into editing the template because I forgot to mention that we actually do need Teoh include the country, which is important because again, Al Express is going to pull this data in order to know what country to ship the product to . So we definitely wanna have this field filled out. Let's just go ahead and look for this fields. It should be under contact country. So here we go Contact country. We used United States. So now that field is pulling in data ends, then all we'll do is just hit. Continue. And, um, we can send a test to Shopify so we would just click, send test and then we can retest the step if we need Teoh. And here we can actually see all of the data that is being pulled into our Shopify customer account. So now we can click send test to Shopify And actually, because I already sent the test through, um, you could only do this for one email so you might get this error if you send it multiple times, but we already know. Ah, because I just tested it that this test was working properly, so we can just go ahead. And, um, since it was working, we can just click, skip test, and we can move on to the next step. So go ahead and make sure that your template is filled out completely, and then just go ahead and click. Send test customer to Shopify so that you can use this information in creating the rest of your zap. 62. Lesson 60 - Test the Zap: So now we have our zap all set up. Let's go ahead and begin to troubleshoot this to make sure that everything is configured properly. So the first thing we're gonna want to do is turn our zap on. And now we're gonna want to do is we're going to send another test order through our sales funnel, and we're going to see what we get when, um when it's triggered. And what is what? Information is being passed into our Shopify account as an order and we're basically we just want to do this because we want to make sure that everything is working properly before we begin to send traffic to our funnel. So let's go ahead and create a new test orders. Let's go to our click funnels dashboard and you want to click on the order page and we're going to edit this and we're just gonna preview this again so that we have the test mode enabled, and we're gonna enter some some additional tests data through this funnel that we can see how it's being passed into happier. So let's go ahead and just fill this out Now with the email address, we can have all the information. The same, except the email address has to be unique because that's going to be the unique identify air for each Shopify. Um uh, order Shopify customers. So basically, we can create a new, um, a new order with the same email address, but we want to test everything. We want to make sure that it's creating a new customer as well as a new order. So let's use an unique email address here, so I'm just gonna say test, too. And then street address will just put, um we can definitely make sure that the city matches the, uh, state that there is an existing city within the state. And the reason I want to do this is because in over low, basically it, um, you have to make sure that this information is accurate or else you won't be able to create an order. So in order to test that, let's just make sure that, um, we do have an existing, um, city within our state. So Seattle, Washington, just as an example, and then we'll just do another phone number. And again, we want to make sure that we select one Breathalyzer because this is thes zap that we're testing right now in our zap is only going to continue. If we choose this one, let's go ahead and copy the test card again. Enter any CBC and then we're going to submit this form. Okay, So now if everything has worked properly, we can actually go to the dashboard here, and we can view task history. So you'll notice that in our recent tasks, we have, um that this this zap was working successfully, so that's a really good sign. It looks like we passed information from click funnels over to, um, the filter step over to Shopify and it looks like it's a success. But we actually we have to test to make sure that this is looking OK in our Shopify account as well. So let's go ahead and navigate back to our Shopify accounts, and then we're gonna go toe orders again, and you'll notice that there's a new order here. This is the information that we just passed through our funnel, and let's go ahead and click on this order and see what's going on. Okay, so one of the most important things is that you'll notice now because we basically let me just pull this up again, Okay? So because we chose the defaults skew This corresponds with the SK you in Alley Express, which is located on our Shopify store. Because we have that set up properly, it's actually pulling in this information and it matches the SK you on Allie Express. So that's step is super important. You want to make sure that you have the correct products variant chosen, So this is looking great. Um, we set the price and let's take a look at the address. We have the customer name. We have the customer email, we have customer, first name, last name, address, city, state, zip, country and phone. So this is looking perfect. So basically, um, that is what we wanted to verify. So basically, what's gonna happen now is because our zap is working properly. It's passing information correctly from our click funnels funnel into our Shopify account. So any time someone comes through this funnel and they enter their information, the actual order and their customer info is going to show up in our Shopify account. And this is great because now we can use Shopify to send the customer emails, the tracking information. We can even track our profits as well and basically do all the customer management through here as well as fulfill the order that being the most important step. So when we go into overload and we go to fulfill this order, basically overload will pull out this data and feed it into Alley Express so that we makes the order for Finland very easy, and I'm gonna be showing you how you can go about doing that. 63. Lesson 61 - Oberlo Order: Okay, so now we have our zap configured correctly, and we verified that our information is being passed from our sales funnel into Shopify properly. So the next thing that we're gonna want to do, let's say a customer has actually placed this order. The next thing that we need to do is actually fulfill this order for the customer. So in order to do that, we're gonna be using the overload app. So let's go ahead and click on the APS tab on our Shopify page, and we're gonna choose the overload app now, before we actually fulfill the order. There's a couple of settings that we need to configure in over low. So navigate down to the bottom of the page and click on the Settings tab here, and we're going to click on suppliers. So here you're definitely gonna want to make sure that you add your payment card. Um, and then you're also gonna want to make sure that you have the chrome extension installed, So if you haven't done that already, um, navigate to the chrome store and installed a free over low app and basically what that's going to do is it's going to make your order for film and extremely easy because the chrome extension will pull in the customer data and it will input it into the order form automatically. So you don't have to type anything, which is great. So you definitely want to make sure that you're using a chrome browser for this and that you have the chrome extension installed. The next thing that you're gonna want to do is choose a default shipping method. So if possible, we will auto select to the shipping method during check out on Allie Express. And what you're gonna want to choose is E packet because E packet typically is a faster shipping method, and we want to make sure that we're getting products to the customer as soon as possible. And we want to be choosing products that typically have e packet or faster shipping methods . So basically, we're going to be choosing E packet as the primary default choice when we're shipping to the customer. Um, the next thing that we're gonna want to do is make sure that we have this custom note here . Now, this is the default that over low puts, um, when you're drop shipping in this field so it says I'm drop shipping. Please do not put any invoices, Q R codes, promotions or your brand name logo in the shipments, please Ship as soon as possible for repeat business. Thank you. So this is a message that goes to the supplier who is actually fulfilling the order. So we want to make sure that the customer again is having a completely congruence and branded experience. And if the customer is getting a bunch of information which which has, like, supplier logos and branding from this random company that they haven't heard anything about , it kind of breaks down the trust factors. We want to make sure that there isn't any custom branding that the supplier is sending. It's really just the product. So that's what this message will ensure. So once we've done all that and we have this whole configured go ahead and click save settings and we should be good with that. So then you can navigate over to the orders tab, and basically it should have the orders that we created through our sales funnel to give it a second to load here. Okay, So, um, yeah, as you can see, Ah, these are the test orders that I was creating. So basically, the only thing that we have to do in order to fulfill this order for the customer is simply to click this this button here in order the product on Allie Express Someone to go ahead and do that. Okay, so now what's happening is the chrome extension is actually going through all of this ends . It's basically automatically adding the customer data into this order form, which is great because we don't have to type anything. We literally just have to click that button. And it's doing everything for us, which is great. So you can see that, um, the customer data is entered correctly. We have the address, correct. We have the phone number, we have the customer name and we have the quantity. Correct. We have the shipping method E packet, which is what we want. We have the note to the supplier not to add any branding material. And then all we would do is we would just enter our, um, uh, credit card information, and we would select, confirm and pay. And what that would do is it would fulfill the the order for the customer. So now the customer is going to get the product that they ordered, and it's very simple. That's all we have to do. We already got paid for this product through click funnels. And once we fulfill the order, Shopify is going to automate the emails for the customer. So they're going to be getting their tracking information and everything automatically. So it really is extremely easy. And that's why we want to take advantage of the customer care infrastructure that Shopify has created with, um, all of the app support and customer care support they have because it just makes our life so much easier. All we have to do is click a couple buttons and that completely takes care of order fulfillment. So that is it for this video, and I will see you in the next one 64. Lesson 59 - Create Order: So now we have our trigger configured. So we know this zap is going to occur when a new successful purchase is made in our sales funnel. And we have set this filter condition that the zap will only continue if a customer has purchased one Breathalyzer. Now, the next thing that we need to do is if this successful purchase occurs, we have to create an order in our Shopify account. So what we're gonna do is we're going to create an order in Shopify and pass the customer information data from our click funnels account to our Shopify account. And that's going to allow us to take advantage of Shopify eyes customer management infrastructure. So basically, we're going to use Shopify to send customer emails, send tracking updates and basically manage our customer data. So the way that we do that is we add a new step in this zap workflow. So go ahead and click. Add a new step and we're gonna want to choose actions slash search. Now, the app that we're gonna want to be using is the Shopify app. So you can either click on Shopify or search for it in this search fields in the action that we're going to create is create order, so just select, create order and then click, save and continue. Now, the one thing that we're gonna want to do is we're going to connect our Shopify account to our zap your account. And again, this will allow us over allows Appier to send and receive information from sappier to our Shopify account. So what you're gonna want to do is just say could connect an account and you're going to be prompted. Teoh, add your Shopify information so you're gonna add your unique Shopify u r l This isn't going to be your story or all this is going to be the name that you used to sign up for your Shopify account. So just add that and then you're going to be prompted to add zap zap e er as an app to your shop of high store. Now, I've already done this step, so I'm just going to select the Shopify store that I set up and I'm going to hit test. And as you can see, it's successfully connected to my shop. If I store so it can pass information to and from my Shopify account, which is great. Now I'm just gonna hit saving continue so we can move on to the next step, which is setting up the template in order to create an order in Shopify. So the first thing that we're gonna want to do is we're being prompted. Teoh, choose the unique identifier for our customer in Shopify, which is going to be the email. So when we created our test order in our sales funnel, we entered a bunch of information that basically want to transfer to our Shopify account. So the email, for instance, we entered an email and we can basically just click this drop down menu and find information from the new successful purchase step in click funnels because again were taking information from click Funnels emerge bringing it to Shopify. So if you go ahead and click new successful purchase, it will populate with a list of all the information that we used as a as test information to set up this zap. So you'll see here when we entered our email in the funnel, it's populating under the field contact email and we actually want this email to be under the customer email in our Shopify account. So basically we're just going to click this information and this information again. It basically it just updates Parametric Lee, depending on what the customer puts into the fields. So this is just the test information that we use, and that's why we're seeing this information here right now. But any time a customer enters their email into that email field in our click funnels funnel that will be passed into the email field in our Shopify account. And so that's how Shopify manages the customer data. So basically all you need to do it's it's not complicated. You just look for the email and you just click on the email fields. Now, the next thing that we're gonna want to do is choose the product that we want Shopify to use when creating this order. So we're just gonna click on this drop down menu and you'll actually notice that because we connected our Shopify account zap ear can see all of the products that we have loaded into our Shopify account. So the product that we're gonna want to choose is this digital LCD Breathalyzer ends. There is no product variants, so we don't have to worry about that. But the products quantity We definitely want to make sure that we fill out this fields. The product quantity is one, because this is going to be when a customer purchases one Breathalyzer now the product title. We can actually find as well from the information that we entered in our test order so we can just put the product's name and then the product price. This is very important because this is going to be the actual price that the customer is builds for. And it's gonna be the price that Shopify sees and take end tracks in the shop. If I order field. So the product price in our funnel, we said that there was, ah, one Breathalyzer was 50% off. It's gonna be 1995 because this is the price that we specified in our funnel. So the customer is buying one Breathalyzer for 1995. So we want to make sure that this information matches Now, this is very important right here. Should the order confirmation be sent to the customer, we definitely want to take advantage of this. Now we're not sending an order Confirmation through click funnels. We want to do that through Shopify because then the customer is going to get tracking updates. So we want to say yes. And then should a fulfillment confirmation be sent to the customer? Yes. We want the customer to know when the order is fulfilled. Inventory behavior. We don't need to worry about that, because again, we're not really worrying about inventory since we're sourcing this product from Ali Express. So, um, the financial status we want Teoh choose as paid because the customer is going to pay for this before we order it from them. And the rest of this form is going to be the shipping address and information for the customers. So this is very important because this is going to be passed into the Ober Low app, which is going to be passed into Alley Express so we can order the product correctly. So all we would do is just simply continue to fill out this fields and were again. We're sourcing this information from our click funnels funnel, and we basically want to choose the shipping address for the customer. So it's gonna be if we squirrel down here. The's shipping address is going to be contact address ends, then we don't need Well, we do need the, um Oh, sorry. I'm sorry. My mistake. This is actually the first name for the shipping address. It's not the address itself. So the first name is right here. Um, the last name and then company we don't need to worry about because that's not a fields that we put in our sales funnel. The shipping address phone number is something that we did put. So we want to make sure that we have this information so we'll just navigate to where the phone number field is located. And it's called Contact Phone. So just select contact phone there and now the shipping address. So basically, well, just scroll down again and put contact address in this fields, the shipping address for the city. So contact city is the name of the field. Contact country is important. We definitely want to make sure that we include that. So it's called Contact Country, State province region. We're going to include Scuse, So I believe it's called contacts Country, and then the zip code, okay. And then billing address. We don't really have to worry about this because we've already collected their payments information and this is only continuing if, um the customer has already paid for it. So the only thing that we really need to worry about is the shipping address and making sure that we have all of these fields filled out correctly. So once we do that, we can hit continue. And now what we can do is we can actually send a test order to Shopify. So basically, as you can see, all the information that we just created here is being passed into these fields. So all we need to do is just click send tests to Shopify to make sure that this is passing the information correctly. So it's his test was successful will use this as a sample for setting up the rest of your zap, and we can just click finish here now if we go over to our Shopify page, Um, what we're gonna want to do is go into orders. And as you can see, we have our first order here and it looks like it's receiving the customer information. So if we go ahead and click on this order to find out more information about it. You'll notice that this looks like it's all working correctly. So basically we have one Breathalyzer at 50% off, and basically it's the prices 1995. So the customer is You know, this is the amount that the order is for. And as you can see, the shipping address is in the correct format. So we have the contact information, we have their email, we have their name and we have their shipping address. So the reason why this is extremely important is because when we go to fulfill the customer order in over Low, basically an Alley Express, they're going to be pulling in all this customer data, and it makes it extremely easy for us to just fulfill the order because all the customer data is right here. So all we have to do is just fulfill the order through over low. And we're good to go now before we move on to the next video. Actually wanted to correct a couple of mistakes that it seems like I made in creating this step in the zap, and this is why we do this testing before hands that we make sure that everything work smoothly. before we start driving traffic to our funnel. So one of the mistakes that I made was, um, not adding the state here. I just added the country twice, so we're gonna go ahead and update that. So here you can see State Province region. We don't want to pass the country information into this fields. We want to pass the state information into this field. So let's just go ahead and fix that. So contact State is what we want. And then the second thing that we need to correct is this information right here. Now, this information is pulling the title of the product from the from the information that we added here. So the products title one X Breathalyzer 50% off. However, what we really need to do is make sure that the product variants is being chosen because here we have the LCD digital Breathalyzer. So we know that this is the main products that Shopify is looking for when they make the order. But the products of variant must be specified because this is what's going to be ordered, Um, when when they create the order. So this actually has to be, um, default title. If we don't have any other variants, which we shouldn't for our products, we might have, like a size difference. So there might be a variant for, for instance, like small, medium and large. But for the Breathalyzer, there's just one thing that we have. But we need this unique identify air to be the product of Aryan. So we're definitely going to click default title. And this is the product that we're going Teoh make sure is going to be ordered. So it's very important that you have this set up so you have the Breathalyzer specified, and then you have the fact that it's just the default Breathalyzer. That's where Shopify is going to get the information to create the order. So and it's gonna match this with the product in Alley Express, so it's super important they have this set up. So again, just to reiterate. Let's go over all the steps in this, uh, in the step in the zap just to make sure that everything is accurate, because this is going to be the biggest cause of difficulty, Um, in troubleshooting if you don't have all of these things set up correctly. So first of all the customer email, we know that that set up correctly because we're pulling it from our click funnels information. Um, we have selected the correct product on our Shopify account and we have chosen the products of variants, so we know that this is going to be the unique identify air for the SK you that is going to be ordered in Shopify. The product quantity is going to be one. We have the product title selected and the product price we know matches what was in our sales funnel. And, um, we are going to send a receipt to the customer. We're gonna send off a filament receipt to the customer. We're not gonna worry about the inventory. We're going to make sure that the financial status is paid. And then let's just double check and make sure that all the shipping information is correct . So here that we have the first name, we have the last name, the customer phone number, the street address, the city, the country, the state and the zip. So now it looks like we are all set and again, we're gonna test this zap and make sure that it's passing information correctly before we go live with our funnels. So let's just hit continue for now and then we can click finish now It looks like we're good so far. But in the next step we're going to be sending another test order through our sales funnel . And we're going to be verifying that everything is working correctly in that sappier is passing the order information into Shopify in the correct way, so let's go ahead and do that in the next video. 65. Lesson 62 - Duplicating Zaps: So now we have our zap working properly. We've set up all of the steps we've tested and made sure that the information is being passed into our Shopify account correctly. And we've even tested order fulfillment using the overload app. So everything is working properly and it's been trouble shooted and tested. The only thing left for us to do is to make sure that we have all of the purchase options set up with their own zap again. This is what I was discussing before with the conditional logic. If you do want to upgrade to a more, um, comprehensive version of happier, you can set up conditional logic where you just need one zap and then depending on whether someone buys one or two or three Breathalyzers, you have a set of conditions, and it's all done in one single zap. However, um, the easiest way to do it at this point is just to create a news app for each option. So we have a zap if someone is going to buy one Breathalyzer. But now we need a zap for if someone buys to Breathalyzers and we need a zap if someone buys through Breathalyzers Now this isn't actually that difficult because we already have our zap set up. So it's fairly easy just to duplicate this one zap ands, then configure the other two so that they're set up when someone purchases different quantities. So that's what we're going to do right now. So let's go over back to our dashboard and we're just going Teoh, duplicate this zap. So we're gonna say copy, and now we have an exact copy of this one. So let's go ahead and configure this. Let's go ahead and turn this on and we're going. Teoh, change this. So, as you can see, we still do need it to trigger when a new successful purchase happens. And basically we're going. Teoh, continue watching Theo. Order forms step in our sales funnel. So when someone clicks, this button submits the form. This is the funnel step that's happier, is still going to be watching, so that's not going to change. However, we do need to change this filter condition and let's go ahead and update The title is well and let's call this 12 x Breathalyzer. Now we go into the filter condition. We want the product name for this is apt to exactly match the product for two Breathalyzers . So all we'll do is we'll just go into our products section in our click funnels account. And I'm gonna copy this exactly so that we have that working for us. And I'm gonna pace that right here. So now if someone chooses this in the text matches this, then this apple trigger So let's go ahead and test and continue. And, um, we basically we're going to want to send some more test information through our funnel, um, so that we can continue setting this up. But for now, let's just go and finish setting up the rest of the steps. So let's go into create order and we don't want to change anything, except we do want to change the templates. So let's go ahead and change this information right here. So again, we're still using the same, uh, product in our Shopify account. It's still gonna be the Breathalyzer. It's still going to be the default product which matches with the SK You the product quantity is going to be, too, however, and the product title, um, we're gonna we're gonna send some more tests information through our funnel, so this is going to be different. But, um, let's go ahead and change everything else first. So the product price this is actually important. We actually have to make sure that the product price is going to be, um, 1/2 of whatever we set. The price quantity for two Breathalyzers is if that makes sense. So basically, here what we have that the price for two Breathalyzers is 35 96. So let's go ahead and figure out what half of 35 96 is 17 98. So it's a little bit of a tricky workarounds. But what we're gonna do is we're going to say so that the price is 17 98. So the price of one Breathalyzer when someone buys two is gonna be 17 98 and then Shopify is going to specify that they're going to purchase two of them. And so it doubles it into the price that we put, which is 35 96. So I hope that makes sense. It's fairly simple. We just want to make sure that the customer is getting a receipt with the correct price information matching and corresponding with what they agreed to pay in our sales funnel. So again, product quantity to the total price is going to be 35 96. And then the rest of this information should be working properly. So we're gonna send receipts of fulfilment receipt, and we already know that the address information is being passed correctly in the proper format to Shopify. So that's all we have to do for now. Um, let's go ahead and finish and we'll turn our zap on. And then the last thing we're gonna do is we're gonna go back into our click funnels account in order to make sure that everything is working properly. Um, what we're going to do is fill out another, um, another tests sample. And I'm actually gonna change the email here because he wanted to be pulling in unique customer data. So this is going to create a new customer in our Shopify account. Someone's creating unique email address. We can leave everything else the same, but we want to make sure that two X Breathalyzers is selected because we're going to make sure that zap ear is pulling an information and it's continuing when this is selected. So let's make sure that we select that, and then we're gonna go ahead and copy the test card again, and we're going to click. Ah, submit form. And now when we go back to ours, Appier Page here, we're gonna actually test this step. So we're gonna go back to the filter step and we're going to say test and continue. And now we have to pull in more sample data. So, um, let's go ahead and actually wields will test this step in the trigger, Um, in the trigger options. So we're gonna say, get more samples and then because we have searched for new samples, it's going to detect the purchase that we just submitted in our click funnels account. So we're gonna go ahead and select the newest, uh, the newest test purchase, and now we're going to go ahead and click. Continue, and hopefully that should work. Let's go back to the filter step. And now we're going to say test and continue to see if it's picking up on this information . And now it says Arzak would have continued. So, um, it's really not that tricky. You just want to make sure that you're pulling in the most recent test information, so you might have to go back to the trigger step and, um, just go back to the test step and just, you know, pulling the correct data. And it should work properly. So let's go ahead and click. Continue there. And if we go back to the create order step, let's go to edit templates. And now you can see that the product title has updated because we've pulled in the most recent test data and that most recent test data has, um, the product's name was to Breathalyzers, because that's what we selected in our funnel. So that's about it. For that, um, let's go back here and click, continue and then turn our zap on and click Finish and Lynn. Let's go ahead and go to our Shopify account and see if the information was passed correctly in the format that we want or if we need to send another test order through to test it again. Sometimes it takes a couple of times just to get everything working properly, but it's important to do these steps before we start sending traffic to our funnel. So let's go ahead and click on orders. And, as you can see one minute ago, Um, this purchase happens in our sales funnel. So this is exactly what we want. We can see that the prices correct because it's it's some Shopify is indicating that this person paid 35 96. Let's go ahead and click on this test order and as you can see, it says to Breathalyzers, 55% off. That's the title of the products it's matching with the SK You, um which is linking this product to Ali Express and this is not that important. The main important thing is the fact that their quantity is set to to, and the total price is 35 96. And so this is going to be the receipt that the customer is going to be receiving. So everything is looking proper here. Now let's still also double check the address and it looks like everything is being pulled incorrectly and so everything is working great. Now, if we were to go to the over low app, then this would be a test. This would be an order that is existing in the overlap that we can actually go ahead and fulfill if this was a really order. So let's go ahead and go toe orders. And as you can see, um, if this was an actual order, all we would need to do is just go ahead and click order products and we and who basically we taken to Allie Express, where the over low app would basically submit the order form for us. So everything is working great. Let's go back to ours. Appier, Page and again, it looks like this is app is working properly. So let's go to the dashboard and then we'll do one more copy and this will be for three Breathalyzers. So let's go ahead and turn it on, edit it, change the title and we're going to again change the filter step. So let's get the name of the products here. Just gonna copy this so we have it exactly Okay. And we're going to go ahead and continue into this section here, edit the template. Now, the thing that we want to change is that we want the quantity to be set to three, and we want the product price to be okay. So we said three was gonna be 47 94. So 47 94 divided by three, is 15 98 each. And this is the discount that they're getting when they buy three, each one's gonna be 15 98. Okay, so that looks good. And again, we'll send some more test data through so that this will update and just click. Continue and finish. Turn the zap on. Let's come back to our our sales funnel over here. And let's do another unique email. So it brings it in as a unique customer. Let's select three Breathalyzers, enter the test card number and submit this form. Now we do want to make sure that the zap is on before we do this testing. So that's just something to note. Okay, let's go ahead and submit this form, okay? And now when we go back and we pull in some new sample data, what we'll do is we'll say, get more samples. And as you can see, it recognized the test data that we just sent through a funnel. So we're gonna click that and click continue, and then we're going to go ahead and test that this is working properly in the create order step. And as you can see, it's updated its pulled in new test data. And now this reads three x Breathalyzers 60% off. So let's go ahead and continue and finish this. And then we'll just go over to our Shopify account once more and see if this order was pulled in. So it actually looks like the order wasn't pulled in. So let's could just go back to our zap, and we're gonna send through another test order now that are zap is on and working properly because sometimes if it's not, uh, if the filter step isn't working, then obviously this app isn't going to continue. So we just let's just now that we have our zap working properly and everything set up, let's send another test order through our funnel and see what happens. So let's go ahead and just preview this page once more. I'm gonna create another unique email, foreign, unique customer. I'm gonna make sure that I choose three Breathalyzers and I'm going to submit the form and we can actually go in view the task history to to see what's happening with this information being sent through, and it looks like it's happening. Everything is working successfully. So just to double text test this, Let's go back to our, um, our Shopify account page. Refresh the orders. And as you can see now, this order did go through because our zap was set up properly. The filter step was working. So let's take a look at what we have here with this order. Okay. Three Breathalyzers matching the SK You. We get the discounted price for three. The quantity is showing up properly and the total price that's going to show up on the customer seat matches what we have in our sales funnel over here. Um, at 47 94 and so basically, it looks like everything is working perfectly. So now we have all of our zaps set up for our sales funnel. So everything is looking good. Let's go back to our dashboard. And now, no matter what the customer chooses, there's going to be in automation that basically takes the customer's information and creates an order in Shopify. So we have everything on the back end working for us and ready to go. And now we're going to be ready to start driving traffic to this funnel. The one last thing that we want to dio is if we do have a one time offer set up like I do in this funnel right here, um, this is this is a one time offer, and basically, the customer has an option to choose ends, purchase this and add it to their order. So if you do have a one time offer set up, which again, I definitely recommend doing one or several one time offers in your funnel, you are gonna want to create an additional zap for that as well. So, um, the way that you would do that is just too. Um, you can go ahead and actually duplicate this again and then just update it based on the information. So I would go ahead and I would say, one time offer and we'll call it, um, beer, Thermos. And I would go ahead and I would create zap for this. So basically, the only things that are going to change our, uh, if the filter step needs to match this product. Exactly. So, um, just to go ahead and do the exact same thing that you did for the previous zaps, you want to make sure that the title matches and that's what you want. Update in the filter step and then in the create order step, you want to edit the template so that it is Ah, Shopify knows which products to choose, and you want to make sure again that it's the product of Aryan is selected. You want to make sure that the product quantity matches what's in your sales funnel. I'm not going to go ahead and finish setting this up for my one time offer. But before I go and start driving traffic to this funnel, I would definitely want to make sure that this was all set up. So once you have all your variants, your purchase variants as well as your one time offers set up, then you're good to go and you're ready to start driving traffic to your funnel. So that's what we're gonna be starting to cover in the next week. So for now, action steps for the rest of this week are just to make sure that you have all this set up for your sales funnel, and I'll see you in the next videos 66. Lesson 63 - Week 4: welcome to week for the final week. Now this week is very important because in this week we're going to be taking all of the knowledge and experience that we just acquired in the previous three weeks and were friendly going to begin to be able to apply that information, to be able to start making money and getting our first sales. Now the way that we're going to be doing that is by learning how to drive paid traffic to our sales funnel. Now, in this week, you're going to become an expert at paid advertising, using platforms such as Facebook and Instagram. So in this week, we're going to be covering a ton of in depth topics everything from setting up your Facebook business account, how to use the Facebook pixel and what the Facebook pixel is and how we can take advantage of it and connect the pixel to our sales funnel to take advantage of customer data. We're going to be learning how to set up don't W C campaigns or website conversion campaigns to track who is purchasing from our sales funnel. We're also going to be learning how to set up page post engagement or P p E campaigns to be able to increase traffic to our funnel, we're gonna be learning all about advertising costs, profit margins and really knowing your numbers. You know, when you're breaking, even when you're making a profit and when he can begin to scale your ads. Similarly, we're gonna be learning all about advanced advertising techniques such as scaling strategies, ad set optimization as well a secret ad creation strategies. So this week is very important. And by the end of this week, you're going to be an absolute expert at driving traffic to your sales funnel and starting to make a lots of money with your sales funnel. So I'm excited to get started teaching you this valuable information, so I'll see you in the next videos. 67. Lesson 64 - Facebook Business Manager: So before we get started learning all about Facebook advertising and paid traffic, I want to go over why we're using this particular strategy to drive traffic to our sales funnels. And part of the reason why we're using Facebook as an advertising platform is because we have access to a huge audience. Now there are over 1.85 billion users of Facebook, and 80% of the people that use the Internet use Facebook as well. So we really do get access to a huge audience. And also Facebook is relatively inexpensive form of advertising compared with other forms of advertising, such as traditional forms like television, radio or even paper advertising. So if we target properly on Facebook, you'll find that we can actually reach thousands of people for mere dollars. So for this reason, we really do ah have a great advantage in using Facebook because we get access to a wide audience and it's relatively inexpensive to reach our target audience. Another reason why we're gonna be using Facebook advertising is because it's an extremely targeted form of advertising, and the reason for that is because people have personal profiles on Facebook and they give a lot of their personal information on this platform. They give, for instance, information about their age, um, gender, behavior, location and interest. So when we get into advertising, we're basically going to be targeting based on things like interest in age and stuff like that. So if a person is interested in a particular kind of, like, pet or something like that, maybe they have, like, a pitbull or something like that. We can actually target the person based on their history, in their interest in liking things related to pit bulls. So it's extremely targeted, and we can actually take advantage of that. Teoh basically put our advertisements in front of the people that are going to be most likely to purchase our product in our sales funnel. So another thing that we're gonna be taking advantage of with Facebook is that we can advertise on Instagram as well. As you may know, Facebook actually owns Instagram, which is, uh, really growing as a very popular social media platform, and we can actually run advertisements on Instagram as well as part of our Facebook campaigns. So it's it's really beneficial in that regard as well, because we can reach multiple, uh, multiple platforms through this main, um, manager. Now, the first thing that we're gonna want to do when, uh, when starting to advertise with Facebook is we actually need to create what's called a business manager account. Now, before you begin, you do actually need a personal Facebook account to confirm your identity and be able to set up a business manager account. But this business manager is extremely important because it's going to be the platform where we're going to be creating our ads and managing all of our ad information. So, um, in order to do that, if you don't already have a Facebook account, go ahead and create one. And if you do, what you're gonna want to do is go to business dot facebook dot com, and all you need to do is click create an account. So as you can see, this is business dot facebook dot com. Just go ahead and create an account and you'll be prompted to enter your information. And once you do that, you should be redirected to a page that looks something like this, and this will be your main dashboard. As you can see This is the business manager, and this is where your ad accounts are going to live. Your pages are going to live and where you can track your ads as they're running. So, um, the first step is just to go ahead and make sure that you have your business manager set up , and once you have your dashboard all set up and you can access this page, then we'll move on to the next video. 68. Lesson 65 - Create Business Page: So before we get started creating any ad campaigns, we have to have two things set up in our Facebook business manager. The first thing is, we have to have an ad account that we're going to be running our campaigns from. And the second thing is, we have to have a business page that's going to show where the advertisement is coming from on Facebook. So in order to set up these two things, we can navigate to the Settings tab over here, the little gear icon. Now, before we actually set either of those up, we're gonna want to set up our payment for Facebook. And the reason why we want to do this first is just because it makes it easier and makes the process a little bit smoother, because we're gonna have to add this information anyways. So just go ahead and add a payment methods such as a credit card. And then once you do that, um, all you would need to do is just simply navigate back up to this menu here and click on pages. Now it's actually pretty easy. You can create a business page right from your business manager, and this is the way that I would recommend doing it because it automatically adds the page to your business manager. You don't have to connect an account after you've added it. So go ahead and click the add page button up here ends. We actually want to create a new page now. Here were prompted to choose a category for our business page, and it really can be any of these. But the one that I would do is brand or product, and then we can create a page name. Now this convened. For now, we can actually create any number of business pages in our business manager. So for now, just for the purposes of this video, let's make it corresponds with our Shopify account. So I'm gonna call my business page Awesome possum deals, and I'm going to choose the category. And again, it can really be any of these. But we just wanna choose whatever is most relevant to what we're doing. Um, so let's see. Let's go ahead and choose Brand and then click create age. And now you'll see that we actually have this page in our business account, and it's linked right up with our information. So if we go ahead and visit this, we can go ahead and configure our page, which is great. We can do this all from this account. So, um, some of the things that we can configure are inthe e. Um, I believe it's yeah, edit page info. So if you click thes uh, three buttons here, you can click edit page info and here you can add information about your page. No, um, I'm not going to go through all of this. It's pretty straightforward, but just go ahead and update this based on your own information and click save. You can also add a brand logo, and you can also add a cover. So another resource again, just to reiterate, you can use in a background image from, for instance, picks obey dot com, which we talked about previously. That's a good way of creating um, a nice branded landing page for your business page. So that's about it for that. Now, if we navigate back to our business manager, let's create an ad account, and the ad account is going to be where we're actually running our campaigns from. So in this ad account, we're going to be creating advertisements and add sets and running campaigns. So we need to have one of these That is for our business. So let's go ahead and at an ad account and we're gonna want to create a new ad account and at account name. I'm just gonna say awesome possum deals again. It's gonna be awesome. Possum deals at account in my Facebook business manager. Now what we're gonna want to do here is definitely be very careful when you're choosing the time zone, because this is the only opportunity that you have to specify what time zone you are choosing for your ad account. And this is going to determine when you set times for your advertisements to start an end running. It's going to be in this time zone, so you want to make sure that this is accurate and it's what you want it to be because you can't actually change this later. I believe it's it's not possible to do unless you create a new ad account or you submit a request. It's just much easier to just take care of this. Now make sure that your currency is correct as well, and then you want to select payment methods so we can choose the credit card that we added , and then go ahead and click next. Now, we want to say this ad account will be used for my business because it's our at accounts and just hit create. We can also add people to this account. So if you have someone else, for instance, and an administrator that needs access, then this is where you can do this. But you don't have to do this now. You can actually add people later. So I'm just gonna skip this for now, and we're done with that. So if we go back to our main business settings and we click on business Manager Inter Main dashboard here, you'll notice that we now have this at account and we have this page set up. So now we're all ready to get started running advertisements. So that's it for this video action steps are just to go ahead and make sure that you have an ad account in a page all set up. And if you would like, definitely go ahead and configure your Facebook business page to make sure that it is a legitimate looking page, um, for your ads. So that's it for this video, and I'll see you in the next one 69. Lesson 66 - Instagram Account: The next thing that we're gonna want to set up is creating an instagram page. And basically we want to create an instagram page to match our Facebook business account. And the reason why we want to do that is because again, we're going to be running campaigns from boast both the Facebook platform as well as on the Instagram platform. And so we need an instagram page to show where we're running these advertisements from, So navigate over to instagram dot com and sign up for a a business account. So the way to do that is just to enter your information, you can use the user name to correspond with your Shopify domain in if you would like and sign up. And so now you have your instagram page all set up and you can configure this and add the branding as you wish. Um, so the next thing we're gonna do is connect this to our Facebook business page accounts. So well, we're gonna go back over to the business page that we set up, and then we're going to navigate to the settings over here. So if you click on settings for the page, you'll be taken to the menu that looks like this. And if you scroll down a little bit to the bottom, you'll see Instagram is an option in what you can do is you can actually connect the instagram account that you just created to this Facebook page. And then when you start to run advertisements, you'll be able to select the instagram profile that you want to run that advertisement from . So let's go ahead and, um, log into our INSTAGRAM account and the next thing we can do is we can set up our business profile so we can make our INSTAGRAM account a business account. So we'll just go ahead and do that. I'm gonna add the same email, and we're also gonna want to add a phone number. Now, if you don't want to use your personal phone number, you can create a Google Voice phone number, which basically, um, corresponds, and we'll send, uh, calls and text to your main phone number without showing your private phone number. So that's what I would recommend, Um, if you are going to add a phone, so I'm gonna just leave that off for now, but you can go ahead and configure that based on your personal information. So now we have a business profile on Instagram that we can run advertisements from. So that's it for this video. Go ahead and create an advert. Sorry. Created Instagram account for your business account and then link it up with your Facebook page. So I'll see you in the next video. 70. Lesson 67 - Facebook Pixel: Now, before we get started actually running advertisements on our Facebook business manager account, we need to understand an important tool called the Facebook pixel. Now, basically, the Facebook pixel is simply a piece of code, which allows us to track and analyze data for our ad campaigns. Now let me give you an example. So let's say, for instance, we set up an ad for our Breathalyzer funnel here. Now, basically, what we're going to be doing is we're going to be creating an ad, and it's going to be served on the Facebook platform to potential users and potential buyers of this product. But when we're setting up our ad campaigns, we target by interest, for instance, so we might be targeting people who are interested in wine wine enthusiasts. And that's gonna be one target audience for us that we're going to put this ad in front of . And then we might have another target already audience, which is gonna be in another ad set, which is going to be targeting beer enthusiasts. So we have thes to add sets running, and we know that our ad is going to be presented to people that fall within the wine enthusiast group and people that fall within the beer enthusiast group. But when we begin running our advertisements, we basically need to be able to track what is working and what's not. So let's say, for instance, um, we're running an ad campaign for the wine enthusiasts and you know, we don't get any sales from that ad set, So maybe you will, you know, ah, show the ad to, ah 100 different people and maybe five people clicked on our ad and only one person purchased as opposed to the beer interest group. Maybe we show the add to 100 people. 50 people click on our ad and five people buy the products. Well, we need to be able to track that data because we're going to be able to scale the beer campaign, put more money into the beer interest group and basically make more money. We wouldn't necessarily want to put more money into the group targeting wine interested people because it's not going to be as profitable for us. So basically, the Facebook pixel is a piece of code that we install on each page of our funnel, and it tracks who is clicking in which stage of the funnel they reach. So, for instance, let's say we're running in the advertisement. A potential customer comes to our ad. They're interested in what they see, and they click on the link and they reach this landing page. What we'll do is we'll put a piece of code, will put the Facebook pixel in the back end on this actual funnel page, and basically that will allow us to track how many people are clicking on our ad in viewing this first sales page. But we also want to put the peace of code on the next step in our funnel. We want to put it on the order form, and we want to put it on the one time offer page and the thank you page. And in this way we can determine how many people are clicking on our advertisement. How many people are adding their email to reach the order form? How many people are actually making purchases and how many people are reaching our thank you page? So all of these points of data are extremely important, and we need to be able to track all of these because it's going to allow us to be able to scale our ads effectively and make the most amount of profit. So the first thing that we're gonna need to dio is we're going to actually create a Facebook pixel for our add account. So let's go over to our Facebook business manager, and I am right now in business settings. So if you are on your dashboard, just go ahead and click on this gear icon and you'll be taken to this mean menu. Now you're gonna want to click on data sources, and there's a tab here called pixels. So all we would do is simply add a pixel and I'm going to call mine Awesome possum deals Pixel website. Your l is optional, but you can put it if you would like and then simply click create, and that's about it. Now you have created your pits pixel, and now we can get into actually customizing it. So let's go ahead and set up pixel now, and we're going to select manually install pixel code yourself. Okay, so here is the, um, basically the code for our pixels. So this is the code that's going to exist on each one of thes funnel pages. So that's it for this video. We're going to go installing the code in the next one, so I'll see you in the next video. 71. Lesson 68 - Adding Pixel to Funnel: in this video, I'm going to be showing you exactly how to go about installing the Facebook pixel that we just created, installing that code on each page of the sales funnel. So in order to do that, just go ahead and you're gonna want to copy this code to your clipboard simply by clicking this section here. And once you do that, let's go ahead and navigate over to our click funnels dashboard and let's start editing our sales funnel pages. So the 1st 1 we're gonna want to edit is the opt in page to go ahead and edit this page, and the place that we're going to actually want to put our Facebook tracking code is going to be under settings and tracking code. We're going to want to put it in the Footer code section, so go ahead and click footer code, and then all you would do is simply paste in the data that you copied from Facebook and you'll notice here at the top. It says Facebook pixel code where it starts and end Facebook Facebook pixel code where the code ends so you can easily separate and add additional tracking information to the footer section if you need. So now the next thing that we're gonna want to be aware of in this code here is going to be around this section here where it says I n I t meaning initialize. And then it gives a series of numbers. Now, this is our actual Facebook pixel, and basically what this code is doing is it's initializing this pixel on this stage of the funnel. So what that means is that this pixel is going to fire every time someone views this page this stage of our sales funnel and we're gonna be able to track that data. Um, so here we can see we have the information that the pixel is actually tracking and it's called Page of You. That is one metric. In other words, that Facebook is tracking whenever this code is fired on this page. So I hope that makes sense. Basically, when someone comes to this opt in page, this tracking code will initialize this Facebook pixel will fire and Facebook will track in the back ends. The fact that there's been a page view, so it's pretty simple once you understand how it all works Now the next thing that we're gonna want to dio is we're going to add an additional piece of tracking code for Facebook to track. So, for instance, let's look it this as this is an opt in page, right? And so basically, what that means is that someone is going to be seeing this advertisement seeing our advertisement on Facebook, and they're gonna be clicking on the link. And then once they click on that link, they're going to be directed to this opt in page. And so we basically want to create an event that's going to happen, which is called a view content event, which basically means that we want to know when someone has clicked on our link and is viewing the content of our page. And so the way that we do that and we allow Facebook to track that is simply by adding in another piece of code. So what we're going to do is go ahead and copy this line here and then paste it on the very next line in this code, and we're going to edit this page view, text to read, view, content and again, What that means is that view content is an event that Facebook is now going to be tracking whenever someone views this page. Now, this might not make a ton of sense now, but when we start running, advertisements were going to be able to, um, see the data and see how many people are viewing our concept. How many people are purchasing, how many people are adding to cart etcetera. And so we basically want Facebook to track a view of this page as a view content event. And this will all make sense when we start looking at this in the ad manager. But just go ahead and add this code for now and then. Once you've done that, you can close out of this and then make sure that you click, save and weak, even verify that it did save by going back to the tracking code and seeing that our data is still there. So the next part that we're going to want to edit is going to be on the order form page, which is the next stage in our funnel. So let's go back to our main edit editor dashboard, and we're going to click on the order, form, step and we're going to click on edit page, navigate to settings and tracking code, and then we're going to again just paste the code that we have from Facebook so we can copy it again if we need Teoh and we're just gonna go ahead and pace that again in the footer code area. Now for this particular one, we're going to leave our pixel. We're gonna leave the page view, but there's another event that we want to track when someone reaches this stage of our funnel. Now I like to call it add to cart, Um, because that's basically a metric that Facebook will be able to track. And so if we add the add to CART data here, basically what it means is it's as if someone has reached this stage in the Funneled, have entered their email. They have not necessarily made a purchase yet, but they have shown that they are interested in purchasing. So it's kind of similar, as if someone were to say, visit your shop if I store, add a product to their cart and not check out and again when someone visits this step in the funnel, they haven't checked out yet. but it's kind of similar to an add to cart event. So again, that's what we're going Teoh put as an event for Facebook to track. So let's go ahead and create a new line item here. And the events that were going to track again is going to be called ad to CART, and that's all we need to do for this. So again, Facebook. Facebook's going to track a view of this page as an add to CART event, which is what we want. Go ahead and close that and save this step of your funnel. Now we're not going to worry about the one time offer page in our funnel just yet, but we are going to do is we want to track when purchases happen. So a purchases going to necessarily occur when someone reaches thief Thank you stage in our funnel. So again, if we can go back to our our dashboard here, click on the thank you funnel step and we can go ahead and edit this page, click on settings and tracking code again. And what we want to focus on is just the footer code. Don't worry about anything else. Um, we can copy this code to our clipboard again and go ahead and paste this code in the field as well. I'm gonna copy this line once more. And then the event that we want track here again is going to be the purchase event. So now any time someone visits this page or is viewing this page, it necessarily means that they have completed the order form step. They've submitted their information and we're going to fulfill their order and ship them the products, which basically means that we need to track viewing this stage of the funnel as a purchase . And so now we're doing that exactly. So that's about it. It's pretty simple. Um, it can seem a little bit complicated, but really, when you understands, the main concept is just that we have to track certain events along, belong as a customer progresses through our funnel. Once we understand that, it's pretty easy to set up. So I'm just gonna go ahead and close out of this, save this step in the funnel, and now we have our Facebook pixel code all set up in our sales funnel. And so basically, what that means is that when we start running advertisements will be able to track very accurately what point people are getting to in our funnel. How many people are adding to cart. How many people are purchasing, how many people are viewing the page in the first place. So that's it for this video, and I will see you in the next one. 72. Lesson 69 - Pixel Helper: The last thing that we need to do in terms of setting up our Facebook pixel is to make sure that we've installed the Facebook pixel tracking code on each step of our funnel properly. Now, there's actually a tool to help us do that, and it's called the Facebook Pixel helper Chrome extension. And basically it verifies that are pixel is working properly and helps us troubleshoot are pixel, so we can go ahead and visit the chrome store. Or just I'm gonna go ahead and click this download now, button. And it will redirect us to the Google Chrome store where we can download this app. And then once you've done that, it should show up in your chrome browser. So, um, I'm gonna go ahead and visits the pages for each step of my funnel and make sure that the Facebook pixel helper is detecting that we have Facebook pixel code installed on each one of them. So I'm gonna navigate to my click funnels dashboard, and I'm gonna test the opt in page. I'm gonna go ahead and edit this and I'm going to preview this page now I can see on my Facebook pixel tracker that if I click the Google Chrome um, Icahn here, it will pull up all the information related to the fix Facebook pixel code on this page. And as you can see, it gives us our pixel i d. And it lets us know that these two things are being tracked the page view as well as the view, contents data. And so this is exactly what we want. We want to make sure that any time someone is coming to this page, the view content data is being tracked and it looks like it's set up properly. So that's great. Let's go ahead and test to the other two pages. So let's go to the order form Edit page preview, and here we're going to make sure that the add to CART data is being tracked. So when I go ahead and click on the Facebook pixel helper, I'm again. We have our pixel, we have the page view and we have add to cart. So basically again, when someone visit is this page, it's counting as an add to cart, and we're going to use that data to be able to effectively run in scale our ads so that's working well. And then let's go finally, to the last step of our funnel, which is the thank you page. And go ahead and preview. Click the Facebook pixel helper icon and you'll notice that the purchase code is, um, triggering when someone views this page. So again we want to track purchases when someone reaches the thank you page and their viewing their product, your seat. So it looks like all steps of our funnel are all set up, and they have been configured properly with our Facebook pic pixel information. So that's it for this video, and I will see you in the next one. 73. Lesson 70 - Ad Strategy: let's talk a little bit about the advertising strategy that we're going to be using to run ads now with paid advertising. It's extremely important to have a game plan going in because there are benefits as well as drawbacks to paid advertising. So first, let's talk about some of the more exciting aspects. Now, one of the most amazing things about paid advertising is that you have the ability. If you run your ads properly to make a lot of money, and I'll give you an example. Let's say you're running an ad and the ad is working very well. You're finding the correct audience who are very interested in this product. It's a quality product, and a lot of people that see your ad are purchasing it. And so you do your calculations, and you realize that for every $1 that you're putting into ad spend, you're making say, 2030 40 $50 in profit. So basically, if you're putting in $1 toe ads and you're making, say, $50 in profit, then all you have to do is just put as much money into that ad campaign is possible because it's going to multiply your profits. So if you put in $1 gonna make $50. If you put in $2 you're kind of make 100 etcetera, etcetera. So you just want to put is much money in there as possible? So you do have the advantage with paid advertising to be able to scale your ads when they're working properly. Now let's talk about some of the disadvantages of paid advertising, and that may be pretty obvious, obviously have to pay for the ads to run. So there is the potential that if you if you're not running your ads properly, then you could actually lose money. So say, for instance, you're running a nad ver ties mint, and people aren't responding to it. Maybe like one person or two people. Actually, purchase your your products is just not working, right. So you're putting in maybe a dollar that same dollar of advertising into this ad campaign, but you're only making 50 cents worth of profit for every dollar that you put in. Well, basically, what that means is that the more money you put into your ad campaign, the more money you're gonna lose and you have to take event you have, Teoh, take into account the fact that you have to purchase the product on Allie expressing you have to fulfill these orders for the customer. So you definitely want to make sure that when you are beginning and starting an advertised campaign, you have to know your numbers. You have to know how much money you can put into acquiring a customer. Um, before you start losing money and that's basically called your break even. And so basically, when you know your break even and you know your profit margins, you know that anything that you make as profit after that break even point is pure profit. And if you're falling below that break even point, it means you're losing money. So it's very important to be aware of these numbers when you're running your advertising campaigns. So Step one of our game plan is going to be really understanding our break even in our profit margin and really getting a grasp on how much money we can put into acquiring a customer now paid advertising is not that complicated. It really just comes down to this basic fundamental principle, and that is that you want your profit after product cost to be greater than your ad spend. So as long as we're keeping that thing in mind constantly as we're running our ads, you know we're going to be running successful ad campaigns. Now, Step two is we're going to be creating the ad that's actually going to be served on on Facebook or instagram or whatever platform we're going to use. We want to create the add content and copy. So basically this usually means an image or a video, along with our link to the our sales funnel and information about the product if necessary . So I'm gonna be showing you how to do that in these next videos. Step number three, We're actually going to be running a page post engagement campaign, which is called a PPE campaign, and basically what this does, is it, um, Facebook knows basically, who is going who is likely to like comment and share your post. And so we're going to be creating a post for our products that is going to link to our sales funnel. And we need this ad to generate social proof. We need people toe like common and share it because then when we begin to actually run our conversion campaign where people are actually face was gonna put this ad in front of people who are likely to purchase. Then there's a that little bit of social proof there. So someone's going to see and they're going to say, Oh wow, was this this product or this? This ad has gotten so many, likes comments and shares, you know, I want to check it out too. So you do need that social proof. It really helps drive interest and in drive conversions now with the website conversion campaign. Like I mentioned just now, Facebook knows which kinds of people are likely to like and interact with your ad and which kinds of people are likely to actually purchase the type of products. So with the website conversion campaign, we're going to be creating different interests, creating ads based on different interests and different groups. And we're going to be evaluating the effectiveness of our ad in front of different types of people based on their interests and, uh, you know, things like that. And so the website conversion campaign really is where we can scale our ads because, you know, we're gonna be examining which add sets are really working for us, and we're going to be scaling those up and at and just putting in more money so that we can make more profit. So that's Step five is we're going to be. Once we find out which adds air working in R. W. C campaigns, we're going to optimize those ads sets and we're going to scale to maximize our profits. So it's that's basically the game plan. Um, basically, what we're going to be doing is just figuring out our numbers and, you know, creating our ads running RPP campaign and then beginning to scale with the website conversions. So that's it for this video. In the next video, I'm going to be showing you exactly how to use a tool called the Ad Cost Calculator, which is going to help us figure out what our break, even in profit margins are for our sales funnel. So that's it for this video, and I will see you in the next one 74. Lesson 71 - Ad Cost Calculator: in this video, I'm going to be showing you exactly how to use this ad cost calculator tool. Now, basically, this is a spreadsheet that have created and shared in the resource is section of this video so you can go ahead and download your own copy and edit it based on your own sales information. So let's go through the different items in this calculator tools to be able to figure out our break even ans profit margin for each products that we're going to be advertising. Now, I do recommends that any time you create a new ad campaign or create a new sales funnel, you include this information here so that you can really know your numbers. So any time you are advertising for a new products, just add this information into this calculator so you can know where to go from there. So for this, um, obviously we have been working with the LCD Breathalyzer funnel, Um and so I've just begun to add this information here. Now we want to know the total cost per unit, including shipping for this product. So basically, in order to finds that if we don't remember where the alley express link is you can simply go to your Shopify account, click on the overlap, click on my products and then this link will actually take you to the Alley Express page. And now we can see the most up to date ah, cost of this particular products. And as we can see, it's $3 in 44 cents. Now, the one thing that we do wanna remember to add in our calculation is the shipping cost because this is selecting free shipping to the U. S. Versus this standard shipping option. But remember, we want to use E packet and we've selected that as a default. So if we choose this drop down menu, we can actually see the cost of e packet. And this is shipping to the United States. If you're shipping to a different country than you can use this drop down many to see the cost shipping to another country. But I'll just select a packet. And as we can see, it's a dollar and 58 cents. So our total cost of this products in order to fulfill for the customer is going to be $5 in two cents, so we can add that to our calculator here. Now, the product price is going to be for one unit of this product because we're calculating just the most basic, um, option for the customer to purchase one products. So the product price for one unit is going to be 1995 I'll pull up the sales funnel here that we've been working on. Says you can see this is the order page and there's a couple different options for the customer to purchase, but the minimum is going to be 1995. So that's what we're gonna use for now. Now the maximum c p a Now CP means cost per actions. That means cost per purchase. Um, basically, this is going to be the product price that were profiting the gross profit minus the total cost per unit, including shipping. So if you actually just add these two numbers, I've set it up, so that will automatically calculate the, um, the break even basically, the product price minus the total cost per unit and we have that number is 14 93. So, basically, this isn't This is a very important number because we know that if if it costs us 14 93 to acquire one customer. Basically, what that means is that we have made $0. We haven't lost any money. We haven't made any money. So if our if our break even is higher than 14 93 then we're actually losing money. And if it's lower than 14 93 words were making pure profit. So we obviously, when we're running our advertising campaigns, we want this number for each cost per sale. We want this number to get as low as possible because if it basically costs us A, you know, a dollar or $2 to acquire a customer, that means that we're making you know, 12 $13 profit, which is great for every sale as the break. Even so, this is the most important number that we need to know for now. Now there's another aspect to this that I wanted to share a swell, and this is a little bit more advanced. But once we start running our ads and start making sales, we want to be able to adjust the amounts of money that we can put into our ad campaign in order to be able to continue to effectively make profit. So what do I mean by that? Well, if you look at our sales funnel, you'll notice that, yes, one Breathalyzer is the minimum option for a customer to purchase. But most people aren't going to purchase just one most filler gonna buy 23 four or even five Breathalyzers. And so if we know that the average order value is, say $50 then that means that our break even changes. That means we can put almost $50 into acquiring a customer and still make a profit. So we need to adjust our our, um basically, we need to adjust our average order value. I mean, to adjust our break even based on how much money were actually profiting. So, um, the way that we would do that is we would basically look at our sales from when we have begun to run our ad campaign, and we're gonna take note of a couple of key metrics. The first thing that we want to know is the total number of orders, and this is just, in example that have filled out. So let's say that we were running an ad campaign and the total number of orders that we, uh made was 55 people clicked on our link ends. They made a purchase from our ad. Okay, so we'll add that information here. The next thing we need to know is the total number of units sold. So let's say, as an example, um, let's say, as an example, three people ordered to Breathalyzers and two people ordered three Breathalyzers. So let's go ahead and calculate how much money we have. Profited Now we can also just simply look at our stripe account and see how much money there is. But as this is is an example, let me just calculate how much that would be. So Okay, so we have three people choosing this option. So three times 35 95 is 107 85 and then we have, uh, we have two people choosing this option. So two times 47 95 is 95.9. So if we add these together, then we get $203 in 75 cents. So let's go ahead and add that to our calculator tool. $203 in 75 cents and then you'll notice that the net profit automatically adjusts. So we've sold 12 units and are gross. Profit is $203 but we need to make sure that we subtract the actual cost of the unit. So what this number is here is this is the gross profit minus the total number of units times the cost per unit. So we have sold 12 Breathalyzers, so that's 12 times 502 and then our gross profit minus that number is what we gain in profit. So we've made five orders and we've we have a net profit of $144. So basically, what that means is that because most people are not choosing the the one Breathalyzer option, most people are choosing to arm or we're going to adjust. Our average order value are break even, so we know how much we can now spend on our ads. So here this column actually automatically adjusts after we have entered all this information. So basically, what this is is our net profit divided by the total number of orders. So we have $144 that we've made and that's divided by five orders. So that means that for every order we can spend up to $28.70 to acquire a customer. If it took $28.70 to acquire each of each customer five times, basically we would make $0 that's our break. Even so, that's basically how that works. So we have this main break even calculation going on here. This is the thing that we're going to want to calculate. Before we even begin to run ads. We want to know how much money we can spend to acquire a customer ends. Then, once we have figured out, you know, we've had our ad running for a bit, and we know typically how much our average order value is. Now we can adjust our break even, and now we know that we can spend up to $28.70 to acquire a customer. So obviously we want to make sure that when we're running, our ads were getting our cost per sale as low as possible. So likely it's not going to take anywhere near $28.70 to acquire a customer. If we run our ads properly, it's going. Teoh cost much, much less, which means that we're going to making more, more profit. So that's basically how you use this calculator tool. Um, so that's it for this video, and I will see you in the next one. 75. Lesson 72 - Ad Content: So let's go ahead and actually begin to create our add. Now there's a couple of components that we need in order to be able to create a professional looking ad, and the 1st 1 is the actual add content. Now this can either be a video or an image. Now, video is definitely a very good and effective medium for creating an ad on Facebook and or Instagram. However, I couldn't find a really good video for this particular Breathalyzer products. And so we're going to use an image which can also work very well if done correctly. So one thing to note is that Facebook does have certain guidelines for creating images and videos to use in your ads. And you really want to make sure that you're following these guidelines because basically, if you deviate from what they recommends, then it could mean that your ad doesn't show up properly. Um, maybe it's distorted or blurred or squished or pixelated or something like that. And ultimately Facebook is going Teoh Um, it's going to basically end up costing you more per impression if you're not following Facebook's guidelines. So you just want to make sure that you're adhering to what they recommends and the image size that they recommend. Four ads on the Facebook platform is 1200 by 628 pixels. So you can open either Photoshopped or whatever image editing software that you're using. Um, again, I I linked to a couple of those in the previous videos so you can find something that works for you. So if when you open your photo editor, um, make sure that your document is the correct size and I have actually gone ahead, and I've actually created an ad, so I'm just gonna turn on these layers here. And this is an example of a compelling image that can be effective for an advertisement on Facebook. Um, you have a product of the image itself, and you also have a call to action that you also want to make sure that you don't have too much text in your image, because again, that's, um, uh, Facebook prefers that there's less rather than more text in your actual image. But, um, this image should work just well for Facebook. Now, um, the next thing that we're gonna want to do is we're going to create ad copy, which is going to describe our ad. It's gonna be the text that goes along with our ad image. So usually what I do is I just write this in a document before I go on to creating my ad in the Facebook manager. And basically, you want to different things. You want some ad copy, which is going to describe your ad, and then you need a title for your ad. So, um, this is actually pretty simple. It can be just a quick blurb of text. Usually, what I like to put is some of the features and benefits of the products. So, for instance, know your B A C. That's obviously a great benefit of having this product. And then here I'm going to say, 50% discount plus free shipping today on Lee. So it gives the the potential customer incentive to click on our advertisements because they're getting a 50% discount. Um, we're impulse ing them Teoh act now because these supplies are not going to last. And this discount is only for today. So just something quick like that could be very effective. You want to make sure that you're giving the potential customer Enough information that they're curious to click on your ad. But you don't want to be writing a wall of text because no one wants to read a wall of text for your advertisements so you don't have to go into all the features and benefits of the products. The main point of this is simply just to get them to click on the link. So, as you can see here, um, the opt in link for the funnel is, um, this girl right here and you actually don't need the https backslash backslash. All you need is your domain with the path to your opt in page of your sales funnel. So, um, I usually like to add this at least two or three times. Just because this is the most relevant parts of the entire ad is the link for them to click . And so it bears repeating. Definitely having it more than once is good, because people are going to be scrolling through your past. Your add very quickly and you really want to make sure that they know where to go. If they want to click on the link now, you also need a title, and basically this congest described what the product is in a little bit more detail. So we want Teoh basically emphasize that this is a professional, high quality Breathalyzer, and one of the features is that it has an LCD screen to show the breathalyser reading. So just something quick, that which describes the products in a little bit of detail. And I also you like to use emojis in my ad copy entitled Just because it makes it a little bit more engaging, um, and gives a little bit more information, so that's pretty much it. It's very simple. Now we have our ad copy or title, and we have our image now. The last thing that I wanted to mention is that I actually went ahead and I created a an additional Facebook business page for my alcoholic, annoying Moose brand. Now the reason that I did this is because this is going to be the Brands Page. Any time that I'm selling in alcohol related products through awesome possum deals dot com , I'm gonna be selling it through this brand and so basically have created this fan page because in the first of all, when Facebook creates an ad. They used the profile image and is the name of the page to show who is creating the ad. So this is actually part of the ad, as you'll see when we actually create one. And so we want to make sure that this is professional looking ands, that it's filled out in that also, when someone clicks on the page link there, redirected to a page that looks professional, legitimate and trustworthy. So have just gone ahead. At the profile image, I've added a background image. I have, um, also added a shop now button, which basically links directly to awesome possum deals dot com my Shopify store. So if people want to learn more about this brand or about our website, then basically they can just click on the Facebook page and find us through there. Now that's the last thing that I wanted to mention. So now we have everything in place for us to begin to be able to set up our ad. We have the image, we have the ad copy and we have our fan or brands page all set up. So let's go ahead and begin to create our add in the next video 76. Lesson 73 - Create Campaign: So here we are in the Facebook business manager. Let's go ahead and create our ad. So let's go ahead and click on the add account that we created in the previous videos, and this is where our ads are going to live. So you'll notice that there's actually three different stages or three different tabs here , which represent different stages of setting up our ad campaign. Now the 1st 1 is the campaign level, and this is basically where we decide the objective for our ad. So, for instance, whether we're going to be running a W. C, a website conversion campaign or whether we're going to be running a page post engagement campaign that's going to be decided on the campaign level. Once we choose and creator campaign, we're gonna be directed to create an ad set, and this is where we determine the targeting for ad, for instance, which interests were going to target and who our audience is going to be. That's going to see this ad. We're also going to be determining the budget for our ad and setting the start and end times for our Ada's well, and then in the ad tab here we're going to be actually creating our ad. Creative. So this is where we're going to put our ad copy in our ad image or video. So the first thing that we're gonna want to do is create our campaign. So let's go ahead. Click on this campaign tab and click create. Now, these are all the different types of campaigns that we can create. And the one that we're going to choose now is going to be the conversions because the first thing that we're gonna be doing is setting up our website conversion campaign. And then after that, we're gonna be setting up RPP e campaign. Now the PPE campaign is going to run before the W C campaign starts, but we want to make sure that we're creating an ad that's compatible for a conversion campaign first. So that's why we're doing the WC campaign. So just follow along with these steps and it will all make sense. Now, let's go ahead and name our campaign. I'm gonna name this after the products that we're promoting, which is going to be the Breathalyzer. And then I'm also going to write W c here to remind myself that it's the website conversion campaign and then just press continue. Okay, so here were being directed to choose a conversion event. And if we go ahead and click on this, we're going to notice that, um, we can choose our pixel. So the pixel that we created before was the awesome possum deals pixel. And I actually want to, um, choose purchase as an event here. So basically, what that means is that this campaign is going to optimize for purchases, which is what we want. We don't want to start off with any of these other options. For instance, viewing content. We don't want to optimize around people. Actually, clicking are added. Viewing our content. We want to optimize around people actually making purchases. That's so that's very important to set up. Now it says that you or I may not be optimized because it hasn't received any activity from the conversion you selected in more than 14 days, and that's OK because we're going to be getting purchases. So once we dio, this is going to turn green and Facebook is going to be get get better and better at serving this ad. Two people that are more likely to purchase our product. So just choose purchase for now, and let's move on to the next step. Now here we're going, Teoh, basically choose a custom audience. Um, so basically, what we're gonna be doing is defining who is going to be served this ad. So for now, I'm just going to put the United States. We're going to test this in the U. S. First and make sure that this ad and this sales funnel is profitable before re scale to other countries. So United States is fine for now. Now, the age is definitely important that we target this to 21 in plus. So I'm going to put 21 as the minimum age because this is an alcohol related products. And then I'm just gonna leave this at the highest age possible because basically, you want to leave this as general as possible because we don't know who is going to be most interested in our ad, and so you want to start off really broad, and then when we start getting data as to what type of person is purchasing, then we can further optimize our ad and basically target the people that are more likely to buy. But for now, we don't know who that ISS, so let's just leave it as broad as possible. Same with gender. We're not going to choose just men or just women were going to put all and then languages were going to say English. And that's gonna be both UK in us. Just put English all if you're targeting in US and Canada etcetera, no, Um, the next thing that we're gonna want to do is choose detailed targeting. So here we're going to choose one target, and then we're going to create multiple ads, sets in later steps. But for now, we're just choosing one target of demographic interest or behavior. So the way that I typically like to do this is just to search, um, in this field. So let's give a little bit of thought as to what types of people would be interested in purchasing a Breathalyzer. And these are the people that we're gonna want a target and put our ad in front of. So one type of person that might want to purchase this product would be people who are wine enthusiasts because, you know, if you are interested in wine. That probably means that you know, you're also interested in perhaps knowing your blood alcohol content in order to be able to travel safely. So let's just type in wine here and see what comes up. And this actually populates with a bunch of different interests, and we can actually see the size of each interest is well, which is very helpful. Now, Typically, I like to go broader rather than narrower, because again, we want to start off very general and then sort of, uh, optimize our ad once we once we gather more information so I could do just wine. That's 303 million people that this ad would be targeting. So it's a huge audience. Um, but we could definitely do that. That would be a good interest to target. Um, another thing we could do is red wine. That six million wine bar wine cellar. I mean, really, any of these would be okay, Let's just go abroad for now and click, um, click wine. But as you can see here on the right, there is an audience size indicator. So basically is telling us that our audience selection is fairly broad But it's not so broad that Facebook isn't going to know or have any idea of where to put this ad in front of. So this is OK for now. Now, the next thing that we're going to do is choose placements. So this basically means where our ad is being served now. Usually what I like to do is just start off with automatic placements because basically, this will mean that Facebook will maximize our budget to show our adds to more people. And then again, when we gather more data, we can further decide who what type of people to target. So, for instance, if most people are purchasing ends, the ad is being shown on Facebook feeds. Then we're going to optimize and show more of our ads on Facebook feeds. And we can actually, um, you know, be more specific when we have more data. But for now, I'm just gonna choose automatic placements. Now, in terms of budget and schedule, I like to put $5 a day for each ad set. And then this is actually something that we can edit an increase later on when we have more information about this ad so If, for instance, this asset is working well and this interest is very interested in this product and they're making a lot of purchases, then we can actually go ahead and scale this, increase the budget and show it to more people within that interest. But for now, we're going to start off with $5 a day. So, um, schedule were actually going to be configuring this later on. But for now, let's just leave it as it is now. We are optimizing for conversions. So where we can leave this as it is, and then the conversion window basically just means what period of time is Facebook looking at for a conversion to take place? So I usually like to say one day click, which basically just means that it's optimizing for someone to click on our ad and make a purchase in the same day. Bid strategy is just going to be, ah, lowest cost, and we're not going to do any sort of manual bidding for now. That would be configured in this budget section. So now we have both our campaign and our first ads that configured, and in the next video, we're going to go over creating our ad. So let's go ahead and press continue and I will see you in the next video. 77. Lesson 74 - Create Ad: Now that we have our campaign and our first ads that configured we can go ahead and actually create our actual ad. So the first thing that we're gonna want to do is choose the Facebook page that represents our business in our ad. And so you'll notice here that I have selected my brands Page, which I'm going to be using. Teoh represents my alcohol related products that I'm selling. So also, if you have configured your INSTAGRAM account and connected it to your Facebook page, you can also select that here. Now the format of our ad is going to be either a single image or a video, depending on the add content that you've created in the previous steps. So just go ahead and leave this selected for now and then we're gonna go ahead and upload our image or are video. So I'm just going to select the image that I created. And then I'm going to make sure that it's cropped correctly because right now it looks like it's craft at a 1 to 1 ratio, and so I'm gonna go ahead and change this to horizontal. So now it matches and what it's doing now is it's checking the image text, so you'll remember the before. I said that if the image has too much text, Facebook doesn't actually like to use that, because it's not optimal for the way that the ad is being served on their platform. But here we can see that the text amount is okay, according to Facebook's, That's great, and we can move on. So let's just press confirm and that we have our image set up. So now we can go ahead and complete our ad by adding the copy that we prepared previously. So let's go ahead and navigate to that ad copy. And I'm just gonna copy this whole text here, and you'll notice that even though there isn't an http, it's still showing up as a link. So potential customers will be able to click on this and be directed to our opt in page in our sales funnel. So that is looking good. And as you can see here on the right hand side, we can actually preview what this is going to look like, um, in the mobile news feed, and we can choose desktop newsfeed and um, other different formats as Well, so we do want to make sure on the mobile newsfeed that it's optimized in that, um we're not having too much text in that. The link is looking correctly formatted, and it's not too long. So in this mobile format, the link looks like it's OK now the website you are l I'm gonna go ahead and copy this. And this is actually going to be, um https colon ford slash ford slash the link that we just added to our text. So you do want to make sure that this link includes https in it. And as you can see, the ad preview has updated. And now we have this, um, configured so that this is linking to our opt in page as well as the two links up here. Um, the headline for for, um, ad is going to be, um, here. And so let's just go ahead and paste in the already prepared headline. And as you can see, this is looking good. And the call to action button is going to be shop now is what we're gonna put. And so basically, what this means is that when someone clicks shop now they're going to be redirected to this website you URL link. So there's two ways that the customer can reach our opt in page either by clicking these links or by clicking the shop now button. Now, the next thing that we're gonna want to do is make sure that the Facebook pixel is configured and it looks like we're using the correct pixel, and that is about it for now. So we can just kit confirm, and Facebook is now creating our ad. Now, in the next video, we're going to be going back into the ads set section, and we're actually going to be creating MAWR. Add sets, and the reason why we want to do that is because we want to target different groups and different interests to see which ones are most effective and most profitable for advertising our products. And this is going to be a strategy that's really going to allow us to scale our ads and make the most amount of profit 78. Lesson 75 - Adsets: So now that we have our campaign set up and we have our ad configured, what we're going to be doing is jumping back into this ad set tab, and we're going to be creating a bunch of different ad sets, each one targeting a different interest. And so the way that we would do that is we would just go ahead and hover over our existing ad set and say Duplicate. Now we're going to choose one copy because we actually have to change the start date in this ad set before we begin to create new ones. So when we're first creating our campaign, we don't have the option to set up the start date. The only option is to run. This ad is ongoing. So that's why we have to create that first ad set just as it is. And then we go back and we duplicate the ad sets. We can actually choose when this ad starts. So the thing to keep in mind is that before we run this W C campaign ad, we actually have to run a PPE campaign which is going to generate thes social proof, and it's going to generate likes comments and shares. And so people are going to be compelled Teoh, click on our ad. And so we want our PPE ad to run about 24 hours before our W c adds start. And so, basically what I'm going to do is I'm going to set this W c campaign to start running on Friday and the time is going to be for me. My time zone is central times. I'm going to say five oclock a M and that she worked just fine. Now, um, basically what we're gonna do is we're gonna leave this here for now and then we're going Teoh, run! This ad is ongoing and we're not going to set an end date. We're simply going to scale and kill ads based on how they're performing. We're not going Teoh change When this ad actually ends, we're just going to, um, let it run for now and then evaluate how it's doing. So all you have to do is set the start, date and time. And now the other thing that I like to do is to label these and create an ad set name based on the interests that I'm targeting in this ad set. And so you'll remember that before we chose wine as our main targeted interest. So people that fall under this interest are going to be served this ad. So what I'll do is I'll just come up here and I will label this one wine. I will just say wine. And then this reminds me that it's running in the United States and the ages 21 plus So that's all fine. We can leave that now. Once we do that, everything else is going to stay the same. We've already configured all the rest of this information. So our ad is looking good, and all we have to do is just publish this great. And so the other thing that we want to note is that when we go back to our ads Tab, it's actually published another copy of this same ad. So we don't actually have to worry about creating a new ad for every ad set, it automatically duplicated the ad that was already in this existing ad set. So if we go ahead and we delete this original ad adds that we don't need this anymore. This was just to set up our campaign properly. Let's go ahead and delete that. So now that we have, this adds that completely configured. Let's go ahead and duplicate it so we can just hover over this and click on Duplicate. And I like to do at least 10 add sets because basically, that gives more opportunity to find people that are interested in this product because we don't necessarily know what type of person is going to be interested in purchasing a Breathalyzer. So let's go ahead and create nine copies of this ad set ends. Now we can go ahead and add it each one of these individually. So I'm just gonna click on the edit button and let's go back down to the interest because the only thing that we're going to want to edit is going to be the interest. So I'm going to say suggestions here, and it automatically pulls up a bunch of other interests which may be relevant for us to target for this Breathalyzer product. So alcoholic beverages might be a good interest. Um, it's fairly brought. It has 506 million people in this audience, but that that's actually pretty good size for what we're trying to do right now. So when I click on that and then I'm going to delete wine. And now what I'm going to do is I'm just going to go ahead and edit the ad set name so that it reflects the new target interests. And as you can see, this has updated this first ad set. And now we can move on and do the do the same thing for the other ones. So I'm just gonna go ahead and click on the next ad set, gonna scroll down to interests. I'm gonna click suggestions, and again it automatically pulls up a bunch of great interests for us to target. So drinking bars, alcohol, beer, nightlife parties All of these would actually be pretty great to target for a Breathalyzer . So I'm going to put drinking here. I'm gonna delete wine, and then I'm going to update the ads. Set name perfect. And now let's go on to the next ad set. Bars, I think is a pretty good interest to target Update the ad set name. I'm gonna delete this copy here. Another good one that I think would be perfect for people who might be interested in a Breathalyzer is nightlife again. We are keeping these audiences fairly broad. Parties would probably be another good one. Um, beer would be good. Let's just go ahead and do parties for now because again, we don't really know who exactly is going to resonate with, um and be interested in this product. We just have to kind of test a bunch of different interests and we'll eat it. The next ad set here nightclubs, I think, would be a good interest to target. And then we just have three more interest to target. Um, beer, I think, is a good interest. And let's find another one. Beer festival would be great. So let's use that one. And let's find an interest for this last ad set. I think Octoberfest might be a good one. Also, alcohol in General Brewery. Um, let's go ahead and choose Octoberfest, okay? And so now we have 10 different ad sets with 10 different interests. So, um, all of these interests are targeted towards people who might be interested in purchasing a Breathalyzer. And once we start gathering more data from running, our ads were going to be able to further refine and optimize our ad sets and keep targeting people who are most likely to purchase. And basically, what this will accomplish is it will allow our ad cost to hopefully go down that we can generate more profit. So I'm gonna go ahead and publish thes. So once you're done creating new interests for each of your ad sets, just make sure that they all get published. You can come up here and click, review and publish and then just click publish. So now we have 10 different ad sets with a different interests being targeted in each of them. We also have corresponding ads for each one of these ads, sets and each one of these ads sets are ready to start when we specified. So in the next video, we're going to go ahead and set up our PPE campaign. 79. Lesson 76 - PPE Campaign: So now that we have our W c campaign configured, the last thing that we have to do is set up our PPE campaign to generate social proof for our ad. So navigate back to the campaigns tab of your ads manager and click on the Create new campaign and the type of campaign that we're going to create here is going to be an engagement campaign. So it's not gonna be traffic. We don't necessarily. How many people are going to see our Adweek at this stage worm or interested in the social proof in the likes, comments and shares. So click engagement and we're going to choose post engagement, which basically means likes comments and shares on our on our ad. So I'm going to name this Breathalyzer, and I'm just going to specify that it's the PPE campaign and then press continue. No, we're not gonna worry about the ad set name just now. Um, the first thing that we were gonna want to edit is the locations. Now it's actually more expensive in general to target and serve this ad to people in the United States. And so what we're going to do is we're going to, um, basically select worldwide as the region that we're going to target, and that's going to give us relatively inexpensive or less expensive. Um adds So basically, what that means is that for every dollar that we put into our PPE campaign, it's going to go further if we target worldwide. So I'm gonna delete the United States and then to include a region that you can just type in the search field. And I'm going to say worldwide and we want this the region of the entire world. And then we're actually going to go ahead and exclude India because, um, historically, that's typically ah, lot of a lot of spam comes to our posts when we include India in that. Okay, so now we're targeting worldwide, except for India. That's kind of what we want Now. Age doesn't really matter as much, but I'm gonna go ahead and choose 21 to 65. Um, just because this is an alcohol related products, um, languages where we are going to specify that um, we want because our ad is in English were going to say English here and gender. We're going to leave all now with detailed targeting, we can do something really broad. So what I usually do is just specify a really broad interests. Such as, for instance, alcoholic beverages might be a good broad interest to target here because obviously we want to make sure that, you know our ad is being served to as targeted an audience as possible because that that way they're going to be more likely to interact with our ad. And we can also say expand interests when it may increase post engagement at a lower cost per engagement. We're going to do automatic placements and the daily budget. We can leave about about $11. That's perfectly fine for this. This is only going to run for 24 hours. So this is the total amount that we're going to spend on this, and then we're gonna click, start a set of start and end date here and if you remember correctly, were setting our website conversion campaign to begin on Friday in the morning. And so we're going to start this campaign on Thursday at the same time and have it run a full 24 hours, and then when it's complete, our website conversion campaign will start. So I'm going to select start on Thursday and and on Friday and the time is going to be 5 a.m. Cause because that's what we put for the other ad. And so as you can see, where we're gonna spends pretty much $11 for this PPE campaign and that's about it for setting up the ad set. So it's gonna press continue. And here we're going to use the same post that we used four R W C. Campaign. Because basically, this post is going to generate this social proof thes likes comments and shares that were basically paying to run this ad for, and we want to make sure that it's the same ad that we're going to run on are W C campaign . So, um, we copied and saved the ad I d. Here in our note pad. So I'm just gonna copy this ad I d. Again and I'm going to say, Enter post I d and enter it and submit this year. And as you can see now, this ad is referencing this page post. And so any time someone likes comments or shares this particular page post, it's going Teoh be referencing the same ad, and it's the same ad that we're using in our W. C. So that's about all we have to do. It also makes it a lot simpler to set up our ads so we can just click confirm. So now we have RPP campaign set up and this one's going to start on Thursday. It's going to run for 24 hours and at the end of it are W C campaign is going to start running the same ad, which we just generated social proof for. So all we have to do now is just wait for RPP e to start, and then once it does weaken, begin to look at our ad sets and see how our ads are performing. So that's it for this video, and I will see you in the next one. 80. Lesson 77 - Customize Columns: So we have both our PPE in our WC campaign set up and ready to start running now, before we start gathering data from our W C campaign. Let's go ahead and optimize some things in the Facebook ads manager so that we can correctly interpret and analyze the data that we're getting from running these ads. So I'm gonna go ahead and click on R W C campaign here and this will take us to the ads set section where we can see all of our ad sets that we created in previous videos. Now, one thing that we're gonna want to do in order to be able to interpret the information that were gathering from this ad running is to customize our columns here because these columns are going to give us important metrics that we can use to determine how our adis performing . So if, for instance, one of these AdSense is doing really well, then we're gonna want to increase the budget and put more money into that ad set and keep targeting that particular interest. If a particular interest is not doing well, are not interested in purchasing our product and we're getting a high cost per link. Click, for instance. Then we're going to want to decrease the budget or kill the ads that all together And so, in order to be able to make decisions like this, we have to be able to be able to correctly interpret the data that Facebook is giving us. And so what we're going to need to do is customize our columns here. Now what we can do is just click on this drop down menu and click customized columns. And I have already set up my columns that I would like to see in my ad manager. But I'm just gonna go through those now so you'll know which ones that you should add to your account. So the first thing that is here is the ad set name, and after that comes delivery. Now, delivery basically just means whether the ads that is running, whether it's paused or whether it's been killed, So we want to make sure that we have this. It's an important thing to know about our ad set. The next thing that I like to put is the budget, because I like to know how much I'm spending per day on each particular ad set. And so another thing that we can do when we have budget in our columns is we can actually edit the budget directly from that column. So if we wanted to increase it, then we can do that. And if we wanted to decrease that, we can do that. There is. Well, the next thing is the impressions. Now this basically describes how many times the ad has been served on Facebook's platform, and this is important because this is actually how Facebook charges us for serving their ads, they charge, based on 1000 impressions. And so we wanna have a good idea of how many times this ad is being served. The next thing that's very important is the amount of link clicks to our ad, and basically what this is is the number of times that someone is actually seeing our ad in clicking on our link. And so this is obviously an extremely important metric that we want to be able to measure, and we want to know which of these ads sets which of these audiences are clicking on our link, the most in which are clicking the least the next thing logically is the ad two carts. So basically, this means when someone comes to the order page in our sales funnel, the add to CART event is going to trigger on our Facebook pixel, and it's going to track here. So we want to know how many people are actually clicking on our link and then moving to the next step in our funnel where they enter their email and they add other information. Teoh potentially place the order. So here I have checked website add to cart. That's the metric that we want to track here. The next thing is website purchases. So obviously we want to know how many times people are purchasing from adding to cart. So as we go through the funnel steps and as the customer goes through the final steps, how many people are going from link clicks to add two carts to actual website purchases? And this is obviously probably one of the most important metrics that we can track is how, how many times how many purchases were getting the next couple of columns are all about analyzing the cost data. So we want to know how many people are clicking our Lincoln, adding to cart in making purchases. But we also want to know how much money that's costing us in order to generate those customers. So these air very important. We want to know the cost per link. Click. So basically how many times a person clicks on a link is divided by the number of times that we pay for someone to see our ad. So we want to know the cost. Pearling click. That's a very important metric, and this is going to determine if our ad get scaled up or scaled down. The next thing is the cost per result, which basically just means cost per action or cost per purchase. So we want to know how much money it's costing us to acquire each customer. On average, this is a very important metric as well. The next thing is the website purchase return on ad spends, which is basically just telling us how much money we're are, how much money were making versus how much we're putting into our ads. Ah, and the last thing that I like to keep in the columns here is the relevant score, which basically just gives us an indication as to how well the our ad is resonating with our audience, and this actually shows up in the ads tab of our business manager. So that's it for setting up. The calm is we want to make sure that we're tracking each of these important metrics. And, um, I will actually leave a list of all of the columns in order in the video descriptions that you can go ahead and set up and customize your own columns. The next thing that you're gonna want to do when you have all these configured as you're going to click save as preset and I have named this column list, add set analysis, but you can name it anything you want. Once you do that, all you need to do is just click apply. And once you do that, your columns will be added to your dashboard in your business manager, and you can better understands the data that Facebook is giving you. So that's it for this video, and I'll see you in the next one 81. Lesson 78 - Scaling Strategies: So let's get into the strategy that we're going to be using to scale our Facebook ad sets. Now. It's important to have a strategy or a game plan in place, that we know when we're going to increase our budgets and we know when we're going to kill and adds that that's not working for us. And if we follow a strategy, basically that's going to ensure that we're going to be protected from losing money and we're going to be able to be able to maximize our profit in the best and most efficient way . So the first part of our strategy, Step one, is going to be running R W C add sets for about 2 to 3 days. Now the budget for these 2 to 3 days is going to be about $5 a day, which we've already set up for each ad set. And the reason why we want to run our w see ads for 2 to 3 days is because sometimes it takes Facebook a little bit of time to optimize, and I know who to serve these ads to. And so if we give Facebook 2 to 3 days of running this ad. It allows us to gather data and see who is responding to our ads, and then we can optimize our ads. That's based on the information that we're getting back from running our ads. And so the first step is just to let the ads run for a couple of days so we can gather some data and figure out how we're going to go from there. Now. The next part of our scaling strategy is going to be to analyze the data. Now, after three days, we're going to have enough data that we're going to be able to know how to approach either increase in the budgets or decrease in the budgets in our ad sets. So the first thing that we're gonna want to do is when we evaluate our ad sets, we want to turn off any ad sets that have not generated any sales in these past three days . Because typically, I mean three days is more than enough time for a nad to generate a sale if it's running properly. If we're targeting the right interests and if our ad is good, so the next night we're gonna want to do is we're going to gradually increase the budget for the ad sets that got sales. So one thing that we want to keep in mind here is that Facebook. Um, basically, we want to make sure that we're never changing the budget in the particular ad set. Instead, we're duplicating that ad set, and we're doubling the budget. So I'll give you an example. Let's say that the Beer Festival adds set has been running for three days in its generated to sales. That's great. Well, actually want to increase the budget on this ad set because it's actually being profitable for us. So, um, what we would do is we would simply duplicate. And then when we do that, we're going to change the budget before we published this ad set. So, for instance, when it comes out here, I'm going to increase the budget to $10 because we always want to double the budget. We want to increase gradually, Um, and then I would just hit publish, And the reason why we want to do that is because sometimes we want to make sure that Facebook is firing the ad properly. And if we simply come over here and duplicate the budget. Or, if we change the budget just by clicking this icon here and updating the budget here, sometimes it doesn't work as effectively as if you create an entire new ad set. So basically, when you create a new ad set, you're creating a new optimized ad set, which is going to better target a new audience. And Facebook is going to serve it to that new audience. So I hope that makes sense. You always want to make sure that you're duplicating the ad set when you increase the budget. So it's also important to make sure that you're not increasing the budget to drastically. So, for instance, you don't necessarily want to go from a $5 budget to $100 budget because it might not scale properly. And you could risk losing money on an ad that you don't know for sure is going to scale with the amount of budget increase. So the next thing that we want to consider are the guidelines for scaling in killing add sets, so we always want to kill an ad set when an asset has been running for three days without getting a sale because that basically means that it's just it's not working for some reason , and we just need to move on to targeting a different interest. We also want to kill an ad set when it spent 10 or more dollars, and this number can change based on your break even and how much money you're willing to put into your ads in order to get results. But typically, if you spend $5 a day for 2 to 3 days, you know if you spend more than 10 or $15 that's a good indicate without getting a sale. That's a good indication that your ad said is not performing now. The other thing that you can dio um, if you can keep in mind, is to kill an ad set when you spend your break even amount. So, for instance, we know that our break, even for the Breathalyzer funnel is about $15. And so if our ads that has spent the break even amount and it's not even got a single sale , then that means we definitely need to kill it because it's going Teoh, Um, we're already basically underwater for that ad set that we've spent money for. So if it's been running for three days without getting a sale, if we've spent 10 or $15 it hasn't gone to sail or if it spent the break even amount without getting a sale, we definitely want to kill those ads, sets and just move on to targeting more optimized or better interests. Now when do we go ahead and we scale an ad set? Well, basically, we want to make sure that an ad said is profitable before we begin to scale it. So when an asset gets two or more sales properly, this is a good indication that this interest is working for us and that this interest is, you know, going to buy this product. And so we want to make sure that, um if it's if that interest is generating sales for us in the ad said is working that we're taking advantage of that and we want to put as much money into profitable adds. It's is possible because again, if we put in a dollar and we get $5 out, we just want to make sure that we're putting as much money in his possible because it's basically like you can print your own money as long as your ad said is profitable. Now, another thing to keep in mind in terms of scaling and add set is you want to scale an ad set when the ads that has a high return on ad spend. So again, that was a metric that we added in our columns. So here here we have website purchase, return on ad spends Now, If this is greater than one, meaning that we're putting in less money than we're getting out, then we then this is something that we consider it can consider to use as a metric. That, um, is an indication that we're going Teoh. It's a good idea to scale our ad set. Um, anything above two is really good, because that means that we're putting in $1 we're getting out, too. So you want to be looking at this metric and if this metric is greater than one or maybe even greater than two or three or more than you definitely want to make sure that you're scaling that ad set. So that's about it for this video. And in the next video, we're gonna be going over some more advanced scaling strategies 82. Lesson 79 - Adset Optimization: Let's go ahead and talk about an advanced scaling strategy called ad set optimization. Now at set, optimization is basically taking a look at the individual ad set and trying to identify trends in the type of person that is actually interested in this product. So let's say, for instance, were taking a look at this beer festival ad set. We want to know three different things, and we want to see if any of these things air creating a trend. So, for instance, the age of the person that's interested in this in this products the gender of the person that's interested in this products and where the ad is being placed, that's generating the most sales. So, for instance, whether that be a mobile device or a desktop, that's what ad placement means. So we really want to dive deep into each individual ad set and see if there's a trend for each one of these metrics. For instance, is it Is it more, um, are there more men than women that are interested in purchasing? Are products that are coming from this ad set? Is there a particular age range that's really purchasing our products from this ad set and our people about buying this products through their mobile devices more or through desktop browser more so these are all really important metrics that we can actually analyze. And once we know the trends and we know the data, that gives us a lot of, um, a lot of control over who were serving this ad, too. And when we serve, our add more efficiently, that basically means lower ad costs and more profit. So I hope that makes sense. Basically, we're gonna look at these ads, sets in depth and figure out the trends. So I'm gonna go ahead and show you exactly how you would go about doing that. So I'm going to pull up an ad set here or a campaign here, which was for a previously run products which was based on it was in the pet niche. And basically what we want to do is, let's say we want to optimize this particular ad set Labrador retriever. Well, the way that we would go about doing that is to actually isolate this ad set. Um, so I'm gonna go ahead and I'm going to go up here to filters and I'm going to come down here to Oh, sorry. I'm gonna add a filter and I'm going to select add set name. And then I'm going to type the name of the ad set and I'm gonna click Add, And now what? What we've done here is we've created a filter so that the Onley ad said that we're looking at Is this one that we want to see? So now that we've done that, we've isolated this ad set. What we can do is we can go over to this breakdown tool and I'm gonna click the drop down menu and I'm going to select by delivery. And as you can see, it has data on all of these different metrics. So it knows the age of the people who are looking at this ad the gender, the age and gender, gender, the country, region. All of these things now the most important three for us are going to be age, gender and placement, which is basically where the ad is being served. What device? So let's go ahead and start with age. So as we can see here, it's broken down into age segments. And so we see here that um the most purchases are actually coming from the 65 plus age range. And next highest purchases is from the 45 to 54 of getting six purchases from 55 to 64 then on Lee one from 18 24 in 25 to 34 so we can see a general trend starting to emerge. And we now know that in the laboratory retriever interest audience people that tend to be older are more likely to purchase the products and people that are younger. And so what we can do with this information is we can make note of that, and then we can go ahead and we can duplicate this ad set and let's say we want to target now people from 54 to 65. Plus, I'm gonna go ahead and say Duplicate, and then I'm going. Teoh, right in the ad set name 54 to 65 plus is going to be the age that I'm targeting. And I'm going to go ahead and edit the age here so instead of 18 to 65 Plus, this isn't a very targeted age group. We want to make this more targeted as possible. So the ads are being served more and more to the right people who are more likely to buy. So I'm going to say 54 to 65 plus and then I would go ahead and publish. Now, I'm not gonna go ahead and publish this just now because I actually want to update this ad set further. So age is just one metric that we're going to look at. We're also going to look at gender. And as you can see, there's also a trend emerging here. There's far more females that are purchasing this product than there are males, and so that's very interesting. So what we're gonna do is we're going Teoh further optimize this ad set to to target just females. We're gonna create an ad said that's targeting just females from 54 to 65 plus. And then the last thing we're gonna look at is the placement. Okay. And let's see what trends are emerging here. Now it looks as if the Instagram mobile feed is the placement that is generating by far the most sales. So what I would do in this instance is I would maybe even include Facebook Mobile Newsfeed and Instagram Mobile newsfeed. Or I could just do instagram mobile news feed and see how that works. But basically, I'm going to go back into this ad set and I'm going to edit this more and I'm gonna make sure that I'm just targeting females and then in the placement section, I'm going to focus just on instagram mobile news feed. So I'm gonna go over here and say, Edit placements and all devices I'm going to change to Mobile. It's now it's only targeting mobile and I'm going to de select all of Facebook. I'm going to de Select Messenger, an audience network. And then the only thing that I'm going to target here is Instagram mobile feed and everything else I would leave the same and then I would just go ahead and click publish, and then my basically I would have an ad set that is more, um, more targeted. And actually, the next thing that I'm gonna do is I'm going Teoh update The title is well, so I'm going to say female instagram mobile feed because that's the placement and then the age group. And now I have an ad set, which is completely optimized. Based on the trends that we've identified, it's going to be more targeted, and hopefully what that means is that our ad cost is going to lower. So we're going to get more purchases by showing the ad toe less people. So that's basically how you would go about optimizing individual add sets. And you can actually go ahead and do this for each and every ad set that you have in your campaign because you want to make sure that you're targeting is as good as possible and as efficient as possible, because that's going to maximize your profits. So that is it for this video, and I will see you in the next one. 83. Lesson 80 - Lookalike Audiences: the next advanced scaling strategy that I want to discuss is creating lookalike audiences now look alike. Audience is basically a custom audience that you create that matches the similar interests age, gender and demographics of an audience that you specify. And the reason why we would want to do this is because when we start getting sales, Facebook is going to gather data on the types of people that are actually going ahead in making purchases in our sales funnel. And basically one really cool thing that we can do is create a custom audience of people that are similar to the people that already made purchases. So with lookalike audiences, when we begin to run, ads sets that target specific lookalike audiences based on people that already purchased from us. It basically lowers add costs because Facebook already knows who to target. And basically it makes it a lot easier for us to get sales. So look like audiences are a really powerful tool that we can use to really scale up our ads and increase profit. Now there's three steps to creating a lookalike audience. The 1st 1 is we want to create a custom audience based on who has viewed our opt in page. The second step is that we want to create a lookalike audience based on that custom audience, and then we want to create an ad set to target that lookalike audience. So let's go through an example said This is all clear. So when a navigate to my Facebook ads manager and here I am in the Asset Library and you can actually navigate here by clicking on Facebook business manager and clicking on audiences. So here is where we can create custom audiences and set up lookalike audiences as well. So the first thing that we're gonna want to do is create a custom audience. Basically, what this does is we connect with the people who have already shown any interest in your business or products. So basically, what we're gonna do is we're going to create a custom audience based on the people that have viewed our content. So people that have seen our ad and they've clicked on our link, and they viewed the opt in page. So where we're going to find this information is through website traffic and then we're going to specify all website visitors, people who visited a specific Web page. And we can we can put this to 180 days, so we'll just leave it as broad as possible. And now we want to find the Earl of Are Often Page. So lets navigate back to our click funnels dashboard, and we're going to find our funnel. You Earl here and we're gonna copy that and paste it right there. And now, basically, this audience is being defined by anyone who has visited our opt in page, Um, in the last 180 days. Now we can go ahead and we can name our audience. So we're gonna call this, um, viewed opt in page and then we're gonna click, create audience. So now we actually have our custom audience all set up. And from this custom audience, we can create a lookalike audience. So basically Facebook is going to identify the types of people in this custom audience, and then they're going to create a matching audience of similar types of people. So let's go ahead and click on our custom audience, and we're gonna click actions and create look alike now the country's or region's that we're going to target. We're just gonna keep it the same as what we have already been targeting. Okay? And so here we have the audience size that we can choose now it says audience size ranges from 1% to 10% of the total population in the country's you choose, with 1% being those who most closely match the source, the source being our custom audience that we just created. So what I would recommend is that you can start off with 1% being the most close, the closest match to the custom audience. However, you can also create multiple lookalike audiences. You can create a 2% audience in a 3% audience all the way up to 10. And it just depends on how much budget you have tow allocate towards running these different ad sets. If you're on a lower budget, I would recommend starting with just 1% and then creating different audiences when you start beginning to make profit. So we're just gonna create this 1% audience right here and basically now we have our custom audience, and most importantly, we have our lookalike audience. So what we can do now is actually go back to our business manager and click on our account , and we can actually create a new ad set based on our lookalike audience. So let's go ahead and say, um, actually going to duplicate this ad set just because we have everything else configure it except for the custom audience. And I'm gonna go ahead and I'm gonna name it lookalike audience 1%. And then here under custom audience, I'm going to choose the lookalike audience that we just created, and we can leave all of this the same. And I'm going to delete Beer Festival as a targeted interest because basically the only people that were targeting in this is going to be the people who are similar to the ones that have viewed our opt in page. So now that we have that, we can go ahead and we can click publish, and now we have an ad set which is even more targeted than these initial interest groups. So that's pretty much it for creating lookalike audiences. It's pretty simple. Basically, the only thing you have to understand is that Facebook is looking at other people who are similar to the ones that have interacted or engaged with your content, and basically that allows you to lower your ad costs, become more targeted in your advertising and increase your profits. So that's it for look like audiences and I will see you in the next video. 84. Lesson 81 - Thank You: So congratulations and thank you so much for sticking with this course to the very ends. Now I'm so excited because I know that the skills that you've learned in the past couple weeks are going to be completely invaluable to you in scaling your e commerce business. Now, before I go, I want to leave you with the obligatory Tony Robbins quote. And this is something that I like to remind myself of of daily. And it is the path to success is to take massive, determined action. So bearing that in mind, when you begin to grow your e commerce business, there's a couple of things that I'd like you to remember. The first thing is to test multiple products. Sometimes it's not going to be the first product that you build a sales funnel four that's going to be extremely successful. But if you keep on testing different products in trying different things, eventually you're going to find a product that's going to bring you massive profits. The second thing is to become great at creating sales funnels. Sales funnels are going to completely differentiate you and give you a huge leg up against your competition, so It's a super valuable skill, and I'm so excited for you to go out there and start building awesome sales funnels and just making a lot of money. The next thing is to stick with the strategies that you've learned and really give them a fair trial. So making sure that you're, you know, using the skills that you acquired in the past few weeks and really just testing things in persevering and you're definitely gonna succeed if you keep on trying. So thank you again and best of luck in growing your e commerce business.