The Complete Copywriting Masterclass - Writing That Converts

1. Introduction Copywriting Skillshare: Would you like to grow your business on your career by learning persuasion skills to sell anything using your recent words? My name is Robin and my name is Yes, Bird. We have successfully been teaching thousands of students from all over the world just like you. How to improve their digital marketing skills. We've put together disk operating loss, a clause to teach you how to take your business and carrier to the next level. Using easy and smart copyrighting techniques without having to pay for any expensive programs will take you step by step through this copyrighting course by showing you live examples on the screen, giving you exercises as we go and answering all of your questions along the way. So now it's time for you to grow your business and career with your new copyrighting skins . See you inside of the course. 2. What is Copywriting: so welcome to the lecture on copyrighting. Now, before we move on, let's define what it actually is, so we could go something along these lines. Copyrighting. It's using your Britain words to start, extend or enhance your relationship with a customer that includes salesmanship in print. Now let's take that slowly and to find what that actually is. Copa writing means using your written words. For example, written words on Twitter or Facebook to start extent or in has a relationship with a customer that is your viewers. Who wants reading it? That includes salesmanship in print, And that means that copyrighting takes off getting conversions. So basically it is. Cooperating is all about starting the relationship with people through your social media platforms and getting conversions. That's the whole point of copyrighting, so communication is every. I think if you can communicate well, you can reach out to people and you can get conversions. That means that communication equals wealth. Communication is key. Good copyrighting will target the emotions. When you're targets, almost emotion, you get them into action, and that action usually means buying signing upon landing, landing page open. But that action is the essence off going from contents, taking actions into conversion. Good copyrighting reaches out and touches people. Let me give you an example off are good and a bad copyrighting. Let's start with the bad cooperating. You have our ad that pops up on the site and it says by now with a big green techs and your mind goes Nope, not interested because you have your guards up. When someone is asking you to buy something, you put your guards up. There you go. No, I'm not the interesting. Don't care what you're selling. I don't want it. That's terrible cooperating. You have not target that the emotions you have not reached out to them in any way now. Good copyrighting. However, that is when you go, why stats and you continue reading because it has piqued your interest. And when you have piqued your interest, then when you start reading, your guard goes down as your guard goes down. That's when you're able to really reach people, and that's how you get them into action into conversions. 3. Benefits vs Features: in this video, guys, we're going to talk about the benefit. Worse is that features and how you can combine those two in order to create a winning concept, whether you're creating an ad or creating a block post or riding your sales page. So let's dive into it now. First off, what is benefits and what are features Now a benefit would be something like what it does for you, for you as a customer and then a feature would be what it does or what it is, basically, what it contains off our product in this case. Now let's take a bike and orange bike. Now, these are benefit in this case would be what it does for you. What does this bike give you as a customer? Now? It could be something like this takes you to places you have never been. How awesome, Right? That is like a little bit more on the emotional level, which we are looking for when we're writing anything like a block post or saves page or anything like that. So it takes you to places you've never bean. Another example would be go to places without paying for parking. Now This is a little bit more humorous tick, which I like, But this is something that you could write. This is a benefit. It takes you to places without paying for parking without you having to pay for parking. That would be and also be the baddest biker in the neighborhood. That is awesome. Who doesn't want to be the baddest bikers in the neighborhood? Now, this is benefits. Now, if this bike were for kids, for example, then you could write something like this. Give your kid a childhood to remember. Boom. If you have a kid, if you don't have a kid, if you have a sister, younger brother or something like that, wouldn't you would like to give them a childhood that they really can remember a good one. That would be right. I would. And, ah, feature would be something like what it does. Features are like it has 21 gears. It is orange. It has ladder grip handles. Or if it were for kid, it would be for a kid between maybe the ages like 16 until 12 years old. That is features. Now it is pretty hard to sell features. So what we really want to dig down deep into here. If you're having a product is what value does the feature give the customer? Okay, so what's in it for me? Me as a customer? Why should I buy your product? Why should I give a damn about your services? That is the question here. So give your potential customers a reason to care A care about your product or service is Now, let's take this orange bike, for example. We're having all these features like, Yeah, it has 21 gears. It is orange. It has led a group handles and or it could be for, like, a six year to a 12 year old. If this were our kid's bike. Now, this is all good things. This is actually what the bike has, what it does, right? This is good. You do want to include these things when you're writing a sales copy, but you don't only want to sell the features. We would like to sell the benefits. Okay, So how do we do this? We would like to turn the features into benefits. How do you turn a feature into a benefit like a benefit is a benefit and a feature is a feature, right? But there's a way that we can do that. So we have this orange bike. We would like to sell these orange bike, but how do we spike the interest off our potential customer to maybe reader sales page or two? Maybe read or add or clicker ad and click the buying about an owner? Add How do we do that? Well, we would like to combine that benefits with the features in a small centres. Okay, so let's take two features from this bike. That could be that it has 21 gears and that it is for kids, for six year olds to up to 12 year olds. And then we would like to combine it with some kind of benefit. And the benefit we're choosing for for this example would be give your kid a childhood to remember. Now let's combine these and put it into a sentence, and it can look something like this by this 21 gear bike so you can give your kid a childhood to remember. Awesome, right? We have the features, which is what the bike contains. A what it has or what it is right. This is pure fact. It has 21 gears. Okay, now we know that, right, But we cannot only sell that. It has 21 gears if we don't sell to specific group, like, really nerdy people or maybe bikers or something like that. But if this were like a normal Christs Christmas gift, for example, and you were too right on, add were in block post or something like that to, like, try to sell these bike to anybody. You would not be able to sell this based on Lee, If you're selling this to general people on that, it has 21 gears. So then you can add in a small, small, small, small, small text that could be so you can use so you can as often as you can, because you will see that if you put a feature and then so you can a benefit that would be in this case, give your kid a child who to remember you can see that this will work out almost all the time. Now, let's give you another example. So this could be that we're having two different features could be that is orange and that it has leather grip handles. And then we put it in with benefits. That would be be the baddest biker in the neighborhood, huh? I mean, who doesn't want to be the baddest biker in the neighborhood? Right. So let's put this together in the centres. And then it could look something like this. Now by this orange letter grip, handle bike. So you can be the baddest biker in the neighborhood. How awesome! We are taking a feature or two features and we're putting them together with a benefit. Now, this is actually a thing that most of the people are missing out there. You may or may not have heard it before. Sell the benefits, don't sell the features. But what if I would to sell a bike and I would only sell it like this? For example, be the baddest biker in the neighborhood. Doesn't tell me too much the other than I would be the better spiker in the neighborhood if I bought this bike. But give me something more. Give me some features. Why should I buy this? And what is it or what does it contain? What does it do or something like right. So you would like to sell the benefits off course, always go on the emotional level, and then go on the more logical levels. Like, what kind of features does it have? What it iss, etcetera? They weight the caller, the size, such a things. So you definitely want to do like this A benefit plus of feature if the winning strategy protected with you at all times because this is super true. Look at this, guys, people buy with their emotions that benefit. What does it do for the customer? Why should I even care to buy this? Okay. So, people, why with her emotions, and justify their decisions with logic, You definitely wanna put in some logic there, which is the features so combining the benefits where the features is the winning strategy . Now you know that Let's talk more in the next video. See there, guys 4. Know What You're Selling: in these video guys. We're going to talk about how to know what you're selling based on the features and the benefits and how you can really dig down deep there and know how to write a copy on your ads on Blow Post on a safe space in your e mails to really make people click, Click that text. Okay, let's dive into it. Okay, so what, you're having your own product or service that you would like to sell. Or maybe you're having a free e book or free templates that you would like to give out on your website. What ever it might be if you would like people to put in your email address as their phone numbers, or if you would just want them to click on the buy now button, then this video is for you, because we're going to dig down deep and to make sure that you know what you're selling and how to sell that in text. Okay, let's dive into it. So first off, you would like to know the benefits and the feature off whatever you are selling. So in this video, we're gonna take an example. An example in this video would be this iPod I pulled got had their first release in 2000 and one, so if you are born after that, you might not know what that is. But an iPod is basically a music player that you can have inside of your pocket. It's, um, like the sites, often normal smartphone today. And with this, let's do an exercise. So we have this iPod that we would like to sell. Now, the features for this would be that it has an 32 gigabytes storage. Now, most of the people don't really know what G. B stands for. Now, if I were to tell my mom, how many g b do you have in your phone or in your computer, she would like. Look at me like, What are you talking about? Same goes for my grand parents. They don't understand what G B stands for. I know that G B stands for gigabyte, which is storage size. All right, so if I were to sell like 32 gigabyte storage, it could look something like this. Vita new iPod sailor, 32 gigabyte, two day or 32 g b today. Now you don't want to sell anything like this. You don't want to sell on Lee The features. We talked about it in the last lecture. But this is not how you would like to go about it. Instead, what does this device do for that customer? What does it do? Doesn't help them in any way. And how does this device help them? Okay, that is what you would like to speak to your customer in text. So we would like to tell them how this device will help them. Let me show you. Now, I will give you one minute. So yes, post this video and write down how you would sell this device with benefits. How would you sell this? So pause this video and I'll see you in a second. Okay, so now what? That you have written down on a piece of paper on your cell phone or in computer. What? How you would sell this? Let me show you on how I would sell this iPod. So I was sell this this way by the new iPod Silver to get 1000 songs in your pocket. This speaks to anybody. Even my mom would understand this okay that she will be able to Donald and put in 1000 Suns 1000 songs into the small device that she can have insight off her pockets. So all her favorite bands and all her favorite albums can she have writing to her pocket her jeans pocket as you can listen to music when she or in Sao way, when she are in the boss when she are in the car? Don't listen to music when you're driving a car, but she can do that, which is how you would like to speak to anybody to a potential customer so she and he or them they understand what you're talking about. But there's a little little downside with writing this text like this, and that could be that we would like to trim it down. If you look on this text, it's way too long. If you were to write an ad or in se this page, it was looked just ridiculous it along. And we as human beings are super Lacey. So we would like to read a text, and we would like to consume it in, like, zero points here one seconds. So let's say that we are having this text and we're having it on a website, for example, so you can see that the headline or that title, as you can see on this website, says biting new iPod silver to get 1000 songs in your pocket, which is awesome, is 1000 songs in your pocket. Like if 20 years ago was a lot off songs. Now it's no problem with the new technology, like with the smart phones and everything like that to have over 1000 songs. But then it was like, Wow, I can have 1000 songs in my pocket But we would like to trim this down a little bit, and I would like to give you one minute to try to trim this down. So take a pen on paper, write it down and try to trim it down or do it on your cell phone, your computer or your iPad or whichever okay, and then come back. Okay, so now when you have trimmed this down, how does it look? I would show you my version and nothing here is the correct version. You can write in like, 1000 different ways, but this is just an exercise for you to get your brains around this and think for yourself and understand what? How you can really do this with copyrighting. But let me show you my version of this. I would just trim it down pretty simple like this 1000 songs in your pocket because the customer can clearly see that this is an iPod. If they knew what an iPod is, they can see that isn't device. And if you look really, really close on this screen and you're assuming in, you can see that it's some kind of music playing on this device, so you know that you will get 1000 songs in your pocket. Now, if you don't think that this looks too strong, it looks a little bit weak because you don't really tell too much features. You don't really talk about. Maybe what the size of it is, What Wait Oh, it is what the price of it is. You can add that in like this. For example, 1000 songs in your pocket for 5 99 U. S. Dollars. Then I know exactly how much this device costs and also on what I'm getting, what this device is doing for me because it's always the questions on any customers. Minds also on your mind. If you were to buy and device like this may be your next smartphone or whichever. What's in it for me? What can you give me? What will this device give me? How can this improve my life or make me feel better? That is always on a customer's mind. So 1000 songs in your pocket for 5 99 would be an awesome title, whether it's an ad copy on Facebook, YouTube, instagram, Google or whichever on the same page in your email or anything like that. But you can also twist it'll around a little bit. Look on the screen right now. You can't waste it like 1000 songs in your pocket at 15% off. Now, if I were to look for this I polled or for the new smartphone or the new computer or something like that, and I saw an ad popping up on in my feet, maybe on Facebook or on Google when I'm searching for it and I see all 15% off, this is awesome. This is a deal. I would definitely go on this ad and I would definitely go in Maybe by it, depending on which price and I mean how much it costs to deliver it and so on would be. But anyways, this is how you won't like to do it. You would like to train it down and new now for you guys. It's exercise time, so let's do an exercise. So let's take this Diet Coke, for example, and I will give you tree features. Low calories Contains caffeine. Lighter taste to Coca Cola Classic. Now is your turn to turn this Diet Coke into something that I would like to buy that your mom would like to buy that your dad would like to buy or that your potential customer would like to buy. Now, if you're having your own product, then I would like you to write down three different features that that product is having and turned them into benefits and combining them features with the benefits to make it sail . See? Okay, let's do it now. Exercise times. See in the next video, guys 5. Know Who You're Selling To: in these video guys. We're going to talk about the importance on understanding who you are speaking to. Who are you selling to and how are you going to sell to that person? Let's dive into it. All right, guys know how can you figure out who you are selling to? If you have no clue? Well, there's quite a few ways on how you can figure that out. Now the first thing we want to know is, Do you want to know your customers demographics, that demographics are the gender that age, maybe their income, such an information? And how can you figure that out? Well, you can either go to your social media platform, go into the analytics, and you can see what gender they are and the age groups they are within. The most of the visitors may be on YouTube channel on your instagram on your Facebook group , and you can also see the top countries. Now you know a little bit background information, and also in some social media platforms, you can also actually see their income. For example, if you're driving Facebook ads, somehow you can figure that out. You can also go to your website. Maybe you're doing copyrighting blood posts for maybe a company. You can go to their website as well, go into analytics and see what countries are most of the people coming from. And you can also see more information What type of device is already using? Maybe you would like to short and your texts a little bit, or like making this website mobile friendly so they can see all the text, etcetera. But this is how you figure that out. Now, if you don't have any data, you can just go to any type of customer that are buying like similar products or something like that and ask them on like their age. And also you can see the gender. Of course, if you're talking to them, if they're male or female and you can just figure that out and ride those informations down because that is very, very important. Now you do want to also learn your customers language. How are they talking in text? Because you do want to talk to them like they are talking online. So how can you figured this out? Well, you can go to either Quarrel. Core is like a question and answer type off platform social media platform, which is really, really handed to understand on how your customers are talking online. You can also go to read it, which is quite similar here. You can also see what how people are writing. You can also go if you're doing maybe YouTube or your company, the company that you're working for doing YouTube videos. You can go to the comments section. You can also go to the comment section on Instagram and all these social media platforms in order to understand on how your potential customers and customers are talking so that you can talk with them the same way back and building super valuable connection and relationship with them. And then we do wanna learn what benefits customers are searching for. So let's take a vacuum cleaner, for example, and let's head over to Internet and see what type off things that people are searching for when it comes to benefits with a vacuum cleaner. So here we are in Quora. Let's go up to the search tab here and just search for vacuum Killeen er then, uh, then if it's and then you can just click on any off this. Here, you can see off three advantage of owning our Robert vacuum cleaner. Let's say that you are selling a robot vacuum cleaner. You can go into this post and you can see what types what types of answers people are having here. You can also see what types of language they're using. You can do the same on reddit dot com. You don't even have to sign up with a profile. You can basically a search here for vacuum cleaner Ben. Net fits, and you'll see what types of questions and what types of benefits that people are searching is very, very handy tools to go in a use. And you can also do this. Maybe you're saying sending a welcome cleaner on YouTube or instagram or something like that. You can go into the common section off maybe a competitors YouTube channel or INSTAGRAM account, and see what are the typing in the common section. And you can just understand what types of language and what types off benefits they're searching for. And you can customize your products that way and talk to them that way. Also, right. Okay, let's head over to the PowerPoint again, and you would like to do the same. When it comes to learning what problems your customers are having. Let's take this vacuum cleaner again. You can head over to Cora. You can head over to ready dot com, and you can just typing problems with vacuum cleaner. You can see the most common problems, and you can write your copy their way that you can really emphasize with their potential customers that well, I see that this is a very common problem with vacuum cleaners, and therefore we have fixed it, and you always would like to headlight that solution for that problems in your copy and you will go a long way and you will get more clicks on your ads. You wouldn't get more clicks on your post where you get more readers on your blog's at cetera that super valuable information, right? So use these forums to your advantage in order to understand on how they're speaking to each other when it comes to different types of problems with the different types of products or services at said truck. So what you would like to do now is actually to start collecting data on your customers. You can start collecting data such as countries. You can either do this and that one on one conversation. If you're running on local business, or if you're working with a company doing cooperating for a local business, you can basically yes, try to have a one on one conversation. Ask a little bit of bolter like Don't go on. Their income may be the first question, but you can ask a little bit like water, the benefits you're searching for in this type of product or service, whatever most common problems and see on how they are speaking to you a little bit. Well, it will be a voice conversation here, but try to have some notes with you. After this conversation. It will go a long way on trying to figure out how to write a good copy when it comes to selling these kind of products or services. So did that you would like to collect is the country what countries are they coming from? You can collect the data on genders on age, incomes and more background information about that potential customers. So useful platforms would be a website off course. You can store a lot of information on how people are clicking on different things and you can see on what types all the post block post, for example are performing the best for you. Then you know that a my headline is awesome. People are clicking on it because it's compelling and people would like Mawr off that kind of headlines. And then you can also see information about, like on ready to other people benefitting from on a certain product. What problems do they have? What language are they speaking? Go over to quarrel. Go over to read it. Use those platforms. They are very, very handy tools to use. Okay, without further ado, see you in the next video is 6. The 3 Keys: So now when you know what copyrighting is, let's go through how it works. Now copy writing is an art. I'm a beautiful, the very important art. However, we're going to want to focus on what's truly effective and what's a really working. So let's go through this fast track in copyrighting and make sure that we're nailing or headlines were nailing our subheds and really getting to the point and increasing conversions. Sounds good. Okay, so starting with the basics incorporating, there's a couple of keys we need to understand now. The 1st 1 is that people hate being sold. I'm sure you can relate to this. If you're in the store, someone is trying to sell you something. You're going to have resistance is our natural reactions, and it's the same online. You don't want an ad popping up. This is buying Now there is resistance to that. You don't want to be sold anything. Now please note this down. This is very important. And the second thing is that people buy with their emotions, whatever product you're having, whatever service you have, no one wants your actual product or your service. People want the results. Let me give you an example here now, I could easily sell a six pack. I could easily sell a great physique. I could sell a great body. I could sell the summer body off the year, but I would have a very hard time selling training, even though it's the same thing, even though I would sell training to get that body, I would not use it in the headline or in the subhead to sell the training because that's not what people buy people by with their emotions. Sell them the results. People will be interested, and that's when the conversions happen. And also, before anyone can buy anything they need to justify their decision. They need to be assured that they're making the right decision. If you can't make sure that they justify their decision, if you cannot assure them they're not going to be able to buy, they're going to feel too guilty or they're not going to have enough time or money or whatever problem that pops up now justifying could be, for example, giving them a limited offer. Let's say for three days is going to be 50% off the sales Now There's an urgency The justification here is if I don't buy this right now, I am not going to be able to make this great deal. If I don't buy this now and I buy it later, I'm going to lose money and no one wants to lose money. Other ways to justify it is to make sure that they deserve it. We'll make sure that they need it, making sure that hey, what's gonna happen if I don't have this product? That's a great justification. So people buy with their emotions and people need to justify their decision, sell the results and assure them so that they can justify. And that's how you really sell. Don't just sell them things. 7. Writing Personalities: so writing personalities and please remember post a video, use a pen and paper and write this down. This is very important because you're going to be using it for everything. So there are two general personalities within writing. Number one is the pushy product cellar, and this is pretty old school. You know, the classical by my product. Now. Hey, check out this great great product now. It's only this much by now. They're very direct, and they're very pushing. And it's quite old school now, in my experience, and in my opinion, that's not very effective. That's outdated, something that works much better. It's the intimately personal writing style, and this is where your focus on building the relationship. This is where your focus on connecting with the reader, connecting with the prospect, and that's what we're going to be focusing on here as well. So, in order to be more personal in Rio writing in order to really build that relationship with the prospect, here are a couple of ways you can really nail that. Whether it's in your headline in your subhead, we just in your copy in your writing. Well, Number one is to become the customer if you know how your customer thinks. And even more importantly, if you know how your customer feels, then you can really connect with them. Then you can really think Okay, what are the results I'm looking for here? What other results I really need? What is my problem? What are my pain points? And of course, pain points. Are there issues and everyone wants their issues sold. So become the customer and think. What is it that I want? What is it that I crave and what are my problems? If you can answer those questions, please write those down. If you can answer those questions, then you can really start to connect now the second way or the second method is to show a weakness. This is also a part off. Getting a more targeted audience going deeper in your knees, for example, are passive income course now were very clear. That are passive income. Course is for beginners. So what we would say, for example, as a weakness, we might show that Hey, if you have some experience in a passive income in creating e books, marketing yourself on YouTube, then this is not for you because here we're going to go very slowly and we're going to go from the very beginning now. Of course, that's a clear weakness for anyone with experience in the subject. But if you're a beginner, that's perfect. That's exactly what they're looking for. Another way to show weakness would just be to be blunt and honest, like, Hey, this is not a get rich quick scheme. This is actually hard but smart work that's going to build your future. But it's going to take a while, and you're going to do plenty off work that in the beginning you're not going to get paid for once again showing a weakness in your product. Now the third way is to include your picture, and this is powerful. This is very powerful. Whenever you see a bunch of text, well, that's all they have off course, you're relating to them. You're building up the relationship very important. But as soon as you include a picture off yourself, that's when things get serious. That's when all those emotions have a face to be connected to. Now they're trusting you. Now they're building a relationship with you, and we all trust people much more than, for example, just a text on Instagram. For example, you have 35% more clicks on pictures with people with faces, them pictures without you really want to include your own picture here so that they have someone to relate to you, someone to build a relationship with a very powerful and now finally include your own experience and once again, remember used emotions here. What did the product do for you? Tell them the story. Paint a vivid, beautiful picture. How did it change your life? How did how did you feel from the beginning? How did you feel afterwards? What were the results include your own experience and this is also a perfect place to show your weakness once again include your experience, feel it with emotion, paint a vivid picture and then also show your weakness because this is how you build. Trust is how you build a deeper relationship. Nothing is perfect 8. It's Never Time or Money: So let's talk about something very important here. Two things you're going to hear a lot is I don't have the time or I don't have the money. And in some cases, at least with the money, that may be true. 99% of the cases it's not. And let me tell you why. Well, first off, look at what you're doing right now because this is important for you. You're going through this lecture. You're making time for this lecture. And I'm sure if you think about it, there's probably 1000 things in your head that needs to be done. Some things that should have been done already in preferably yesterday, and that's just how it is for us. We always have a basis schedule. We always have things that needs to be done. However, when something is important, we make time for it. When there is an emotion connected to it, it becomes important. An example is most people feel I don't have time to work out. My days are completely filled, but when the emotion gets too strong when they feel well, I'm way too out of shape than the result of getting in shape becomes so important that they start making time for it. So to summarize time is about importance. If it is important, people will make time for it. Make sure your product is important once again posted video. Write this down. These are key things to selling toe understanding people to proper copyrighting. And now, whenever you're writing an ad, whenever you have a headline, you're writing a copy. Whenever you're writing content for your blood, whatever it might be. Whenever people are reading it, they're always going to think, Hey, what's in it for me? I want more, more, more, more, And that more isn't logical. That's an emotion. Now remember, we all have a busy schedule, and people want value for their time. Always feel it with emotion. Always bring them value. Make the promise, show them the result. Give it to them, keep them curious and keep their interest piqued. Always remember that time is valuable to people, and whenever people decide to spend time on your content or your products, they need to have the emotion that this valuable that they're doing the right thing, justify them, spending their time, reading your content, reading your copyrighting now Let's talk about money. This is a sensitive topic. How many times have you heard? Well, I don't have enough money. I would love to have it, but I don't have enough money. Well, the truth is, money is all about the confidence, and this is where you kind of see what level you are at. If you're selling something cheap than buying that is not going to cost them a lot, it's not going to be a big sacrifice. There doesn't have to be a big confidence in it. This is how Wish works, for example, selling very cheap products. Maybe the confidence isn't very high, but neither is the price. However, the reverse is also true. The higher the price, the higher the confidence needs to be. In other words, lack off money just means lack of confidence in the product or idea. If you can take your product and back it up with confidence, you can guarantee results. You can guarantee they have nothing to lose. Make sure the emotions are there, that they need it. Then there's a lot of confidence behind that idea. That also means that is going to be more valuable. And if it's valuable to them. If they need this, they're going to have the money for it, and this is how it works. So to summarize this once again, lack off money is simply lack of confidence behind the product work on the confidence. 9. Headlines: So let's talk about how to write a proper headline. Now a headline is The Big Tex is The big front is what's grabs. Your attention is the first thing you see. What is an article is a blow content or it's an ad. The headline is always the first thing that you see and the headlines purpose is to get the reader to read the rest, pique their interest or learned the mean with a promise. Whatever it might be, Get the reader to read the rest. No, once again, whenever the reading the headline, There's always the question. What's in it for me? Make sure that your headline is answering that question. Give them something. Give them the result they're looking for. Give them the information they're looking for, Whatever it is answered the question. What's in it for me? If you can do that, then you can get the reader to read the rest. Once again, you need to be specific to your target audience. Whatever headline your writing, make sure it is to your targeted audience. Ah, special group Aneesh. If it's very broad, no one is going to be interested. However, if it is a small target audience. People feel special people feel selected like this is for me. This is exactly what I need. And this is what we're out after. And this is emotion. We want to trigger, be specific to your targeted audience and then sell the big promise or the results. Remember, we were talking about this. People don't want your product. People want the results or the big promise. And if you can give them that, that's also going to answer the question. What's in it for me? So here are some attention grabbing headlines, or rather, some techniques to grab their attention. Once again, make sure you're noting this down because this is important. When you get this, you're really going to understand how copyrighting works, how to grab people's attention and how to convert all in the relationship. So number one some liken announcements, for example, finally, at last presenting just released whatever it might be by making it sound like an announcement, you instantly have your interest beat. For example, finally, the ultimate passive income courses here at last ah, method to lose weight without eating less, presenting etcetera, etcetera, whatever it might be, make it sound like an announcement. The second technique is the big promise. For example, lose £10 without dieting or money back whiter teeth guaranteed. Notice that the promise here is the results or money back once again results whiter, teeth guaranteed. You don't have the wondrous is going to work for me, it's guaranteed. That's the promise. They have nothing to lose. And, of course, that's incredibly attention grabbing and interesting. If you're looking to lose £10 and you can have your money back, if it doesn't work off course, I'm going to read more. I want to know more. And then we have the feature offer, for example, 50% off for five days. This is probably the most common copyrighting today. This is how add works generally. If you master this technique, you can send like crazy generally, so make sure there's an urgency that means a limited offer on Lee for five days and then make sure there's a great deal 50% off. Now, if they don't take this deal, they're not going to be able to get what they want. The results, the emotion and save money while they're at it Now, what a deal they're going to get the results and they're gonna save money. This isn't logical. Once again, we're working at an emotional level here. And then there's the classic. How choose Watch you to, for example, how twos are everywhere. Everyone wants to learn things. They have their specific problem. They want to know how to etcetera, for example, how to earn 50% more passively how to start an online business. Now, if people are looking for these specifically, if you have done your keyword research and you're looking to start an online business, then of course, how to start an online business is spot on this exactly what I want to know. They're already you have their attention and they want to know more. They'll keep reading. Then we have intriguing questions. For example, are you making these common mistakes, or are you using these five most effective exercises? Now you start to question yourself. Um, I I want to know more and you keep reading. It's the same principle. Testimonials. Incredibly powerful. Incredibly important. How do you know Facebook is so good? Well, everyone is using it, and everyone is raving about it, right? I mean, that's how we know things work. For example, how I made $20,000 in a month from Robin and just purse passive income course from Mark. Well, Inter now when someone else who took the course is promote is showing their results. That's extremely tempting because the instant reaction is, Well, if they can, then so can I write. I wanna have those results and all he did was go this course. So once again the emotional level. And then finally the short call outs, for example. Entrepreneurs read this need money and he could also be need money. Click here. So when your specific, for example, entrepreneurs read this. If you're an entrepreneur, you want to read this, You kind of want to know Hey, what's what's the fuss all about? Or if you're a student and it says need money? Well, off course I'm a student. Which student doesn't need money? They're gonna be further interesting once again. Here you have piqued their interest. Now you need to make sure that the subhead is spot on 10. Subheads: So let's go through some subheds. Here. The point off the subhead is mainly to break down the copy into easily readable segments. As you can see in the example of free from scratch, dot com is one of her own blood contents. We have to subheds. Here. It's the pond you need to fishing, and it's free. Both Those things aren't very clear, but they're quite interesting. The pond you need to fishing. It's free. I need to know more. So continue peaking the interest. Continue dragging them in. And, of course, just like the headline you want to capture the attention of people who are reading. Some people aren't going to be sure if this is what they need. They're just going to be scanning it. SUBHEDS is an insurance. They were there to make sure that the scanner can see if it's interesting for them if it's targeted to them. If it is, then of course they're going to go back up and read it through. Because once again, time is valuable. We scan things. We don't waste time on something that doesn't apply to us, So when we speak about our readers generally, they're going to be either very interested prospects. They're going to read everything. They're just going to die sector, just going to consume your content. They want to flip everything upside down and check it out. They're very interested, or there's also going to be interested prospect who are not looking to spend money. These are the scanners, and these are the ones who you need to make sure that this is targeted to them, or if it's not, they're going to bounce away. They're just going to leave off course. There's also 1/3 part here, and those are the ones who aren't interested. But that's not really important because they won't be reading this in the first place. They're going to read the headline. See, this isn't for me and move on once again, tailor it. So knowing this, here are the ingredients for great subheds. You need to pique the curiosity. Don't make it plain and simple. Don't just spill it out. Keep their curiosity up. You need to be surprising. You want to get an emotional reaction off, are really make them want to read the copy text or, if it's an ad, make them want to click your ad just like the two above it. Emotion It's all about emotion. Everything is emotion here. People buy with their motion. People surged from their emotion. We're emotional creatures and this is how we connect. This is how we buy. This is how we justify focus on the emotions and finally inject your personality. People want a relationship with you. People want to know you people are building the trust with you. Be personal. Great copyrighting. Is that 1/6 grader level? Write that down. Great copy Writing is writing at the six crater level writing like you talk And in this way , when you're writing like you're talking, that is personality, that is interesting and that is building a relationship. So let's take an example here off some bad copyrighting. Now, the headline is, is it time to upgrade your phone? So here's some bad subheds. Number one, your screen is cracked. Your touch green doesn't work. You keep dropping calls. Now notice the headline is is a time to upgrade your phone and all these subheds there answering the question Well, your screen is Craig, you're touching. Doesn't where you keep dropping the calls because this subheds have already answered the questions. There's no need for me to read a text. There's nothing more for me to explore and, frankly, is quite boring. I'm not very interested. So these are bad subjects. They're killing the curiosity. There's no emotion behind it. There's there is nothing in it for me. It's a question. And then there's an answer, and it doesn't trigger anything. No emotion. Let's take some examples of some good subheds Now the 1st 1 would be cellphone associates. Can't answer questions about your phone now, If that doesn't trigger curiosity within you, I don't know what will. It's a perfect example off a great subhead. 2nd 1 you can't buy cases for your phone anymore. Of course, they're kind of suggesting it might be outdated. But once again, that is an interesting headline that makes you think that triggers an emotion that triggers your curiosity. Great subheds. And then finally, on upgrade won't cost you anything. Well, if on upgrade doesn't cost you anything, chances are what you have isn't very valuable to begin with. Maybe it's time you upgrade your phone. All of these are incredibly interesting, and they're here to pique your curiosity 11. Use Persuasion: in this video, guys, we're going to talk about on how you can use persuasion in order to get a person to click your ad, to buy your product, to buy your service or us to read a bloke post. So let's dive into it now. Persuasion could be a super effective technique in order to get a person from one point to another point from not being a buyer to become a buyer. And here are some handed tips inside of this video in order for you to get this game and ball rolling. So let's dive into it. So Emotions Emotions is a very, very important way when it comes to pursue. Wait somebody to buy your product services, sign up for an email list or maybe years to click and add. So emotions. Let's go into some examples. Let's say that you are wanting to sell these mobile phone. So here are three different examples on how you can write and headline or and small sentence in order to persuade a person in order to Well, let's say, collect your ad on our smartphone so the 1st 1 would be this phone will change your life. Awesome it feels good. Everybody would like to change their life in some way, right? I assume so. Anyway, otherwise, good for you. So this phone will change your life and the other one would be the phone that changes lives . You can feel that they were digging a little bit deeper here. So they're not changed. Your life changes. Life's around you. Also. It's emotions inside of these small sentences here, or headlines. And the 3rd 1 would be something like this. That phone that changed mine and 4.3 million lives. Oh, I really want to buy this phone, won't you? Right. So which one do you think is the best headline? Which one would you click? Yes. Give yourself a few seconds to think a little bit here. So for me, it would be this one, because the reason is that I'm telling a little story here, And stories is something that you can connect with feeling Stories and feelings are basically the same kind of things. If you're telling a story in a good way, right? So we as human beings are emotional and everything we're doing, I don't feel like going up. It's like super cold light outside. I don't feel like working out, You know, this kind of stuff. You maybe you recognize yourself there. So they phoned a changed mind and 4.3 million lives. I love this, right, So this is a good example. And when should you use and not to use emotions in your copyrighting? Well, the first thing is use it when you can tie it to a personal story and can connect to the buyer. Now, if you don't feel like you can connect to the buyer, don't use it so you shouldn't use it when you cannot tie it to a personal story and can't connect to the buyer emotions and storytelling, they aren't like combine their glued together would say so. If you have a personal story or another persons personal story to tell or to like, connect some kind of information and features with and you can write it good, then use emotions. Otherwise, it can be quite tricky to use it. So let's move on to the next one. The next one would be scarcity like formal fear of missing out. You don't wanna miss out on this limited time offer, right? No, I don't want to miss out on 50% off a product or service that I really, really want, right? So let's say that it's a black Friday, OK, it's black Friday, You know, it's like November and the sailors on and you do really want to buy a certain product. Then if you see an ad for your product, you see that picture? Maybe in and Google Ad or in Facebook ad You too bad in Sacramento. Maybe you see it in a blow post without Link. Whatever you see this three examples. Which one would you click first? One is limited offer by now. Okay, it doesn't tell me too much, but I can see that it's a limited offer and that they want me to buy now. But it's not that much for me to like. Want to click that at? I don't know about you guys, but then we have by now or miss out who the former really struck me here. I don't want to miss out on this now, but I cannot see that it's a deal that I'm getting here. So let's several look on. The third option sale ends in 25 minutes. Don't miss out. This is scarcity. Guys, this is foam. I don't want to miss out on this, so I have 25 minutes to click this. Put in my card details. And by this, if I'm online, right, if you're doing copyrighting maybe for a company with billboards and stuff like that outside of stores, then I just want to run into that store and buy whatever you have to sell to me. Because I know that now I have 25 minutes. If I don't buy this, I will miss out. I don't want to miss out on this, So these are treat different ones. So which one would you click? OK, for me, it's pretty clear I would definitely like this last one, right? Because sale ends in 25 minutes. It's like, pretty soon, right? So I don't want to miss out, So I'm going to collect that one where I was gonna run into that store and buy whatever I'm searching for. So that is three different examples now. When should you use this? And when shouldn't you use this? I would say that you should use this when you have a limited time offer. Maybe you're having a Shopify store, and maybe you're having this little bar up there where it says, like, limited time offer sale ends in 25 minutes. By now, don't miss out and stuff like that. Or maybe you're having an email list. Or maybe you're having some kind off live session where you're giving out some valuable information and you tell people that are limited seats. I only have 20 more seats. You have to sign up with your email address and give me your phone number. Now when shouldn't you use this? Well, don't use this when you don't have a limited time offer, because then you will only trick your potential customers or your customers that you're already her. Having so scarcity should be, in my opinion and Robbins opinion used when you have a limited time offer, also when you're having a Shopify store or maybe an Amazon product that you would like to sell and maybe it's like Black Friday or some big sales going on. So let's go over to the third Persuasion technique would be specific city. Now what I mean with specific city, it's a pretty hard word to pronounce Now let's say that we're having a YouTube channel or let's say that we're having a Jew to course to sell you now my title or my headline in Maybe an ad copy would be something along this line. So here are tree different alternative. The 1st 1 would be how I gained 52,000 367 subscribers in one day. Whoa, that is that. It's quite a lot subscribers, right and pretty specific number. And then you can go with how again, 52,000 subscribers in one day. That is massive, right? And then you can go with how I gain thons off subscribers in one day. Now, which one would you bind to? Specificity? Which one is still specific? And which one do you trust for me? I do trust the 1st 1 because it's a specific number that are telling me on also what I'm will get off course. But it's a specific number, and I trust specific numbers that's more trustworthy than just throwing up 52,000. How could that do to channel gain exactly 52,000? That is how my brain is spinning, at least, So if you're having a specific number. I will trust you more. Don't you feel the same? Okay, so when should use it and when shooting to use this. So you should use this. In our opinion, when you have a specific result to show, let's say that I will. 10 x your YouTube subscribers. I will. 10 x Your subscribers on your email list are will 10 x this and 10 x That or something like that. Or maybe you will get this amount if you're buying this or you will save this amount if you're buying this etcetera. So when you're having a specific result or a specific number of some kind of way that you can back up, then I would definitely use this technique. Then don't use this when you don't have a specific number. So let's say that you've done are weight loss program, for example, and you have a client and that client lost, Let's say, 15 kilos, 15.1 kilos, then right, 15.1 kilos. If you don't have any result to show, don't right any numbers in that way. So the Ford Way to persuade anybody to buy from you or to click your at all, whichever it is is by using humor. Okay, so they can look on this picture on your right hand side. Innocent. It's some kind of smooth T company. As you can see from the top, it says, Think portable, Think fruit bowl, think portable fruit bowl. And then it's small text just in the bottom of this little bottle. It says something like this or just think innocent smoothies. It's a bit easier. OK, it's some kind of humor inside of that, right? It's not like ha ha harm laughing my yet you know what off? But it's it's humor, right? I would remember. I will connect innocent to a fruit bowl whenever and thinking about a football from now on , right and you will do the same. Probably. So use who humor could be a good way to go. Also, to try to stand up from competition and to make somebody shoes your product were any way to remember your product or brand. Now there's quite a few examples here. Let's say that we're selling this route sack or were selling like this backpack. So the first alternative, all the first example would be something like this bad days happen, at least your stuff would be dry. It's some kind of humor inside of that, right? Well, let's read it again. Bad days happen. At least your stuff will be dry. So let's say you see a woman and it's raining Ah lot. And she's like walking through the woods. She's having the worst day over life. But at least if you bought are exact, she will be dry or her close with the dry. At least she will probably be pretty wet. But anyways, so if you're having a bad day, then your stuff will be dry with our rucksack. Okay, so the second example would be something like this. We keep your stuff dry even when you're having a bad day. Pretty simple, but also some kind of humor inside of that, and also keeping your stuff dry is what we do. Okay, not too much humor in that one, but at least it works. And then you can pick any off this. I mean, I like the 1st 1 because it make me a little bit like this was funny. So when should you use and when shouldn't you use humor with your customers. So you can use humor when you're confident in how to speak to your customers. What language to use. Maybe even you know their age. Maybe you know their gender or most of your customers gender, and you know things about them, and maybe they know you. Then if you feel comfortable, you can use humor in your copies. You can also use humor if you may be in an industry that are pretty stiff. You know that this kind of attitude you can use some kind of humor to, like, get your eyes on you, your brand, your products or services. But be pretty careful. Don't try to, like, use humor to make fun off anybody else or any other company to get sued and stuff like that . So just use humor when you're confident in how to speak to your customer or to your potential customers. Okay, and then don't use it when you don't know how to speak to your customers. Pretty clear. Right? So the fifth way to pursue eight another person to click around to buy a product or service would be social proof. This is a good one, guys. So ah, five star rating is a five star rating, right? But if a five star rating has a great review written review, then I would definitely buy that book, that course that suit that. You know what? Okay, so let's say that we're selling this book, this best seller book. Now they're three different examples that I have here for you on how you can persuade a person to buy this best selling book. The 1st 1 would be We have five star reviews by now, okay? And the second would be Our book has over 1505 star reviews, which is awesome. Right then. I would be quite interesting in clicking that ad and see what they were selling. And then we have this 1 1566 amazing people gave our new best selling book a five star review Boom. This is the winner for me, guys, because we have a specific number. We have amazing people, which is a little bit Conway to the emotional part, and we have gave our new best selling book, which is the social proof. A five star review. This is how to write copy guys. So when should he use these techniques? And when should you not use social proof? Well, it's pretty clear here when you have some type of evidence off results. So if you're, for example, or having a best selling book off course, sell that book with your social proof. If you're having an online course that you can show off that you have gained 52 Tower, send subscribers in one day, then you can sell that evidence as well. So always Onley when you're having evidence cell that don't fake your social proof because people and customers will see through that, and it's very bad for business. And then, yeah, don't use it when you don't have any evidence. So, guys, these are five different, very, very effective persuasion techniques If used well. You can also bookmark some parts of this video that is valuable for you. This is five different persuasion techniques. If you're using them, well, then you would go a long way with your copyrighting. See you next. Media rice 12. Use Power Words: in this video, guys, I'm going to show you how you can use power words effectively to drive an action to make a person or a company to buy your products clicker ad and maybe read your blood posts. All right, so let's dive into it now before we dive in. There are thousands and thousands and thousands off different types off power words. I have picked five that I think is very, very effective when it comes to write any copy. All right, so let's have a look at them. The 1st 1 would be free. Now. Who doesn't want stuff for free? Who doesn't want free delivery? OK, so you're laying there in your couch. It's Sunday. You have been working all week and your super tired. Maybe you're just sapping on the remote control and you're watching TV and you're seeing maybe an ad popping up in your phone. Free delivery on food, 50% off, awesome free delivery on foods. Great. So free is effective Power word and let's say that you are buying and phone and you're getting free headphones with it. Let's go through some examples on how this can look in a copy free headphones when you buy a new phone. Awesome. I would like to have for you headphones whenever I'm buying on phone. Right. So the other one could look something like this. Buy a new phone and get headphones for free. Okay. Still using the word free you can see in the 1st 1 and in the 2nd 1 both of them are using the word free. And then the 3rd 1 can look something like this. Get re headphones when you buy a new phone for $350 today. There's some kind of cult traction there also with today, but free is also included in that one. Just have a look at this tree and just in your mind to come up with which one you think looks the best for me. It iss the last one. Why? Because we're putting in some features inside of this Also, which is the price? So always try to use some kind of benefit benefit would be, in this case that it's free headphones with a smartphone, and the features would be that it cost $350. So when using free as a power word for any of your copy. It's very, very effective most of the times. But when should he use it? And when Shouldn't use the word free in your copy? Of course. Use it when you're having something to give it away for free. Maybe a giveaway on your website, maybe an e book. It could be like access to and webinar. It could be a free product with your product. It could be a case for your product or anything like that. Free delivery, but only use it when you're having something to give away for free. Don't use it when you don't have something to keep away for free. Pretty easy. Okay, so the second power would would be new. Okay, I would like a pair of new skates. For example. Let's say that you're selling apparel. New skates. Okay, so here are tree. Different examples. 1st 1 would be new skates out by now. New design skates for sale. 3rd 1 get. Then you started CCM. Skase would free shipping today at 50% off. Now CCM is a brand. I myself have been playing ice hockey for 15 years, so something like that. That's why I know the brand. But the important stuff here is get the new sturdy CCM skates with free shipping. Today, at 15% off, you can see there's more information in here. We have 15% off, which is a feature, which is great. Who having free shipping today, which is also we're using some kind off action here, and we're having new stirred escape. So which one off the street do you think is the best? I think the left one is the best one, but you can see you on how you can play around with these words. This pot words are very important, and also you can play around waited in you. You est newer at set drop. So new is one good power to use in your copy, but when should you use it? You should use it when you have a new product, surveys or method. Maybe weight loss method to promote or to sell. Don't use it when you don't have anything new. If you're having a product, an old product and you're saying, Hey, this is new. We just put a sticker on it. This is new. Don't do that. That's really bad advertising and bad business. The 3rd 1 would be E C. Everybody, or at least me are pretty Lacey while I work out. But I could work out mawr. I could get up early in the morning, etcetera. But Isam method is something that I really like. And I think maybe you do that too, right? We would like to have e c results, etcetera. Let's say that you're going a weight loss program or that you are selling the weight loss program. Then you copy could look something like this. Lose 15 kilos. Easy. Nice. Right. And you can also look something like this. Robert lost 15 kilos in four weeks with a new E C method. Nice. Now we're having some kind of storytelling. We know that the guy called Robert lost 15 kilos and he lost it in only four weeks. Within you and easy method. I really liked that copper writing, don't you? And then we have easy method off losing fat. Now all of these air quite compelling. The 1st 1 is pretty short. Their 3rd 1 is also pretty short and concise, direct to the point. But the 2nd 1 gives me some kind of background story, some kind of like emotions into it, but also includes the word easy, which I like. So I like the 2nd 1 Who? Which one do you like the best? And then when should you use easy as a power word, and not when you can make something easy, like an easy recipe. Easy method. Easy to use products, etcetera. When shooting, use it when you cannot make something easy or appear easy for your audience or for your potential customers. Now the four power word would be safe. Everybody wants to say right And also, if I have this rook soccer backpack and I would say, Hey, you can save this amount on this Wouldn't you want like to buy that? If you were looking for one? Well, I would. So here's our tree. Different examples Now the 1st 1 would be save $100 on this new backpack. Today on Lee Oh my God, we put in some scarcity, which we're talking about in an earlier lecture as well, which is very, very good. We're putting in a feature here, which, which would be $100 to save that exact a month. So if I'm looking for a backpack and maybe a despotic Euler backpack, and I can see that I am able to save up to $100 on this today, I would more or less by that, I think now the 2nd 1 would be we keep your stuff dry and save you money. This is also powerful. So by using power words correctly and using them wisely, this will be a powerful method and will make your potential customer to click. Whichever things that you are selling and whichever thinks that you would like them to read , watch. And then we have the 3rd 1 save 30% if you buy two. Oh, nice. So if I were to buy one for Robin and one for me, for example, we can save up to 30% on that purchase, which would be very, very nice. So I are going to go with the 1st 1 which is, say, $100 on this new backpack today on Lee. Now, let's go over how you should use it when you should use it. So you should use this power to save when you make someone a great deal. So if you're having a discount. Maybe it's a sale or something like that. You should definitely go with save ASAP Our word. Because it's very effective when you're using it correctly. Don't use it when you cannot make anybody a deal. Don't make up fake deals out there bad for business. Now the 50 powered that you can use in your copy that will make people click your links more or whichever you would like them to click would be you. Okay, So you there behind this computer? Let's say that we are giving away a month free on Netflix only for you. Okay, so this could look something like this. You are the winner off 13 month subscription on Netflix. Yea, light, right? That is awesome free stuff. But you are the winner of a free month off subscriptions. Are you okay? We're talking directly to you as a person, but here arm a little bit more direct. I would say you are the winner. Charlie off one free month subscription on Netflix. Nice, Charlie. You are the winner. And the 3rd 1 would be You want one month on Netflix. Awesome. Yes, It's still you were talking to you as a person. So which one do you think is the best example? I think that one in the middle. But if you know how to use this, So when should you use this technique? When should you use you in a copy? We're name in a copy. More specifically, I would say if somebody have signed up with their name with you on an email list on on seminar on some kind of, like, sign up thing, then definitely. You can go ahead and use their name. Don't use their name if you found the name online. Maybe on Facebook or something like that. Like this person looks like a potential customers. Why don't I just e mailed them directly and use their name? No, no, no, no, don't do that. That just will freak people out. And that person won't become your customer. I can assure you of that. So use you and use like names on Lee when people have signed up with their names. Or they have signed up with you in somehow and then use this technique mostly, like in e mails and maybe blasts if you're doing Chappelle things or something like that. Okay, guys. So These were five very useful power words. Yes. No, that there are thousands and thousands of different powers that you can use out there. You can just go to Google and search them up. But I just wanted to give you, like, a technique on how to use them when to use them. So you know how effective this can be. This technique. Okay, guys, see you in the next video. 13. The Steps To A Perfect Story: in these video guys, we're gonna have a look at how to write the perfect story. What are the steps that we have to take in order to make sure that we are writing a story that people want to read? I will take you through a journey to write an entire story, step by step, using this effective techniques. So let's dive into it. So stories have been working for ages. Now you have heard stories from your grand parents. You have heard stories from your parents, from your friends from Netflix, from whatever movie you've ever watched. There have always been a story, a story to eat, a drag Ewing or drag you from the object, a person or that movie or whatever you're watching or listening to right? So I guess that you have never, ever watched a movie that didn't have a story. Think about it for a second. No, you haven't. So what steps is it to the perfect story? All right, so let's have a look. So first off we have, we would like to write a story, write a story around maybe a product or service thing. There's five different steps to it. And let's say that this story is about a journey. Ah, weight loss journey. And we want to sell a product or we want to sell our service. That is a weight loss program. All right, so let's have a look at the steps. The first step would be the characters We always need to have a character, like in any of your favorite movies. You always have a character or different characters. So who is your story about? That is the first step. Now it could be the CEO of ODUs, that weight loss company. It could be some in the staff. It could be a customer, and it could also be on competitors. All right, so the second step would be the plot. What happens? What is the core off this story now? It could be about on around their product or service. It could also be a customer's journey. So first step the character, find your character or characters and then come up with the plot. What is the plot? All right. And then we have dissecting that place. The location. Where is your story set? That is what you have to make up in your mind. now it could be in your office where you're selling this program. Maybe you're meeting people. Wanna one? Or maybe you're doing a Skype call. It can also be your customers location. Like anywhere in the world. It could be in the nature also. So you're strolling around and they're telling the story or something like that. So the first step characters plot and then we have settings. And then the fourth step to writing the perfect story would be a conflict. You always have to be some kind of conflict in your story, like in your favorite movies as well. Like everything seems to go perfectly fine. The character in the movie have found the perfect woman, but there's always something in the way. Maybe him, Mr Plane or some kind of conflict. So what problem is, there is what you have to find out. And it could be any needs that your customer having it could be any objections that you're facing. It could be some kind of challenges. So we're having the characters were having the plot. We're having the setting or the location, and we're having some kind of problem. A conflict now, The fifth step off writing A perfect story would be the resolution. Right. Okay. How do you solve this problem? How do we fix this problem? That is what we're going to answer. And it could be with the benefits to do. It could also be some kind of testimonial or review for this weight loss program. And it can also be that we're sharing what? Our secret method is inside of this program. But you have to buy it first, right? So let's paint this out. So we are going to right now, create a story. I'm not just going to leave you with the steps. I'm going to create an entire story for you and take you through it. So you really understand on when you're gonna work with this yourself later on. So let's paint out the picture here. We're having a story, and it looks something like this. Right? So let me read this out loud. No, Caroline had tried 20 plus diets without any long lasting results. Okay, So since she was nine years old, she had struggled with her weight and become an easy target for bullies in school. It even went so far that some days she ate her lunch in the schools bathrooms. That's really bad. At age 39 Carol contacted us at E Sys Lame, which is our company in desperate need. Off help Today, 18 months later, Karen has lost 42 kilos and is feeling amazing off course. So do as Karol did contact us at contact at Easter slim dot com for a free consolation. All right, so this is the story. We could also write something like Loose 42 kilos. Widows. Do you want to lose weight? Contact us. But this is a story, guys, and this is what really selling. And I do want to continue reading and me myself. I want to buy this program. I think I would look terrible if I lost 42 kilos. But if I were looking for a diet program and I read this story about Caroline that has lost 42 kilos and have been struggling her entire life, I would definitely be interested in buying this program. So let's break this down. So we have a character to look for, right? So we have Caroline. She is the character off this story. As you can see on the screen. And then we have the plot. We have actually picked the customers journey. So the customers yearning is this? She had tried 20 plus diets and she has being overweight since she was nine years old and she was bowling in school. That is the story, or Daddy's the plot. And then we have the setting. Where does this story play out? Well, it plays out in the school. She even goes to the bathroom to finish or to eat her lunch, which is horrible. But you can really feel that I have throat in some emotions there, which is really important in a story to really connect with your customer to the people who is reading your story it war. Who is reading your sales sales page? Your block. Post your ad copy. You really have to dig into their emotions and try to find some empathy between you guys. All right, so where's the conflict? The conflict is right here, guys. At H 39 Caroline contacted us a Dewey's Islam in desperate need off help. Okay, she had a need. She had some kind of like obstacle in her way, so she felt really desired. Need to contact somebody and get help. So she contacted us and she got help. And the resolution waas that boom. She entered our program, and today, 80 months later she had lost 42 kilos, which is awesome so that this is how you lay out the perfect story step by step. Now is your time to take this steps. Write them down on computer, write them down on your phone, or which ever and always have the step with you when you're writing some kind off story when you're right in your own book, when you're writing your at Skopje and saves page on block posts or an e mail or something else. Alright, guys. So now it's exercise time. Now it's time for you to write your own story with these steps. Now, if you don't have and subject in your mind, then right about this electric car. Okay, So write a story and take this step by step. Take your time writing on a piece of paper with a pen in your hand or write it on your phone writing on a computer right there on the iPad. Write it on your wall, whichever works for you Now it's exercise time, right? A perfect story. And also it doesn't have to be perfect. This is just the steps to a perfect story. The story doesn't have to be perfect the first time, and it maybe won't be ever. But it doesn't really matter now. It's exercise time. Have a lot of fun and good luck. And I'd see you in the next video. 14. The AIDA Model: in this video, guys, we're gonna talk about something called the Aida model, and that is basically on model that's been around for 100 and 20 years something. And it's a kind of a model that will help you to write your copy in a better waste, more structured way in order to get more clicks on your ABS, copies more clicks on your e mails and to make them take the action that you desire. Okay, let's dive into the model. So what does Aida stand for? Well, let's have a look. The A in the word stands for attention, it's actually how are we going to grab somebody's attention and to click our ads copy, click or sales page and keep reading our email. And then we have the interest. How are we going to spike their interest at the first sentences in our copy? Then we have a desire. How can we create on desire around our products or services or, if you would like them to subscribe to our email is how can we create this desire? And then we have the action for the last letter in this word, which is how can we make them do the action that we so much desire, which is aligned with our goals. Let's have a little closer look at the Aida model. So attention, What do I mean with this? Well, how can we create a some type of urgency in our, for example, the headline offer copies. And then we have the curiosity. That is also something that we would like to throw in there in this model, when we're writing something to grab somebody's attention and then we have the offers, we can create an offer. For example, let's say that we're walking in the city and we're seeing our favorite store. Okay, so we're seeing our favorite store, and we see that today is the last day off a sale coming here and by your favorite jeans for 15% off for 50% off. All right, so you can watch the clock and you know that your favorite store closes in, like, one hour, okay? And you see this billboard and you think to yourself like, Okay, I need a new pair of jeans and this is my favorite store. So off course I'm going to go in and have a look if I can find a pair of jeans for myself. So this creates urgency. And it also creates curiosity because you don't know if they have the genes or not, and they have already created on offer for you. And then you do always want to keep this relevant. Why? Well, because you would like to keep customers right. So if you have an offer, but you cannot give them that offer if you tell them in like the headline well, by this and you will get this and but you cannot give them the thing that you have already promised. Then you will lose customers, so keep it relevant, Okay? And then we have the interest. The interest is basically where you're spiking somebody's interest with the small little story. I just told you, you could probably imagine yourself walking in the city and see your favorite store in front of you and see the sign where it says, like, 50% off. Awesome. What a deal. I'm going to go in there and buy myself a pair off genes, for example. So storytelling, as you already know, is very effective. If doing that right, and then we have you always wanted to go on the pain points. So if you know your customer a little bit or your customers problem, go on the pain points. What are their needs? What are they desire? And they just write about that in the first couple of sentences. And then you would like to include some kind of facts to back it up what you're talking about. Maybe they are like cold customers. Maybe you don't know them too well. So include some type of facts in the first sentences, and you will be good to go, and your customers or potential customers will keep on reading your sales male or your saves page or your ads copy. And then we have used humor. You can also go in here and use some type of humor, but only if you really know your customer your customer's needs, etcetera, where your customers humor Ratter. So if you know the language that your customers are using, you can definitely use some type of humor in the first sentences to spike their interest. Then the third step of these Aida model is desire. We would like to create some type of desire inside off our copy. So if we are creating a sales copy, what can you give out, for example, for free. So you will get that p person to subscribe to your email list. Okay, so we would like to create and desire because all the customers out there today, even you are asking themselves What's in it for me? What can I get out off subscribing to these YouTube channel to descend, use letter or to, like, buy your products or services? Is this really worth my time? Is this really worth my money? That's always on our mind as customers. So you would like to focus on the problem, find a problem. You can do the research as we already went through on Quora on reddit on other social media platforms. Maybe go to amazon dot com. If you're having a physical product to sell, you can definitely go there and read the reviews and see what are the problems with this product and solve that in your own product and focus on the problems. And then you would also present your solution like my product has this, and I understand that this is a common problem with these types of products or services. I have solved all of your problems, and this product will solve all of your problems by it now, okay? And then we have you have to back it up with some type of evidence. Evidence could be something like a testimonial. I review form your former customers. Or maybe you have used this product or service on yourself or on a friend so back. Always back this up with some type of evidence, and the desire part will get you into the last part off Aida model, which is action. You always would like to people to take some type of action. Okay, Actions like you are building this urgency in this last step, and that is to build some type of urgency in this last steps, like by now, or like shop now or something like that in that alignments. So, for example, limited time offer is something that always works and has always work to create some type of urgency with a limited time offer would go a long way. I assure you of that. So c t a what? It's a CT A. It stands were called to action. We will talk much more about this in a later election. But it's basically you have a goal in mind that you would like your potential customer to take either to subscribe to YouTube channel, subscribe to your newsletter, maybe to sign up for a webinar or something like that. So we would like to create Coulter actions. We will talk much more about that in an Aquaman lecture, but just know what that is. So the idea model. Let's paint it out there. Okay, so first off in the top, we're having the attention. This is the headline. So, for example, free guide to make $81,423 online extra year. Would you click this headline? Let's say that this was an ad copy on Facebook. Would you click this link? I definitely would like to click this link. I could see myself for earning around this amount extra year. Okay, so this is something that is really grabbing my attention. Now, let's say that we're having a newsletter that we're sending out for, like, people in the financial sector, people that are, like, really interested in building their self more passive income. Okay, this will definitely despite their attention or grab their attention. Rather, Then it's time to spike their interest a little bit more with the next step, and it can look something like this. Hi, dear subscriber, We're reaching out to all the members off our newsletter to see if you'd be interested in us creating a step by step video course on how we're making $81,423 extra year by implementing simple and smart techniques to our daily lives. We did just that. I if I didn't make this amount of money, I would definitely be super interesting on keep reading this text. Now, you see, we are having their attention, and now we are spiking their interest to keep on reading this. Let's say email even more. So what's the next step? Do you remember? It is this, sire. So how do we put in some type of desire inside off this text? Well, could look something like this if you could take 10 minutes out of your precious time to fill out a serving who want to spill out the survey, Right. But what's in it for me? That is exactly what I'm looking for, at least in this text. So let's give it to him. We'll send you a copy off written 10 page guide for you just started making money online today. All right, I'm starting to soften up a little bit. So let's click the start survey button to feel in the survey to get the free guide sent to your email. Okay, 10 minutes out of my day to maybe earn on. It's 1 $81,000 a year. Okay, I could do that. And then we would like to have this action bottom, like you can see in the bottom here. So start serving. They only have to collect that bottom, go through the survey, and then we'll stand them as step by step book on how we created over $81,000 extra year. Awesome. I would definitely click the survey and go through this to get this email on to get this e book. All right, so now it's exercise time, guys. All right. So I would like you to create your own ida sales text. It doesn't matter what it is. Just come up with something in your mind. Maybe you're having a product or service. Maybe would like to have more subscribers on your email list, so it's up to you. But I will help you. Also. If you don't come up with anything in mind, let's say that we're giving away and hotel at night. Okay, So how can you write something from out of this? So one free night at a five star hotel if you write 250 words minimum. What? Your biggest problem with working out is like working out in the gym. So this is the just course store. This is the plot of everything. So you take this and you are going to give away one free night at a five star hotel to your email subscribers. If they're riding 250 words minimum on what? Their biggest problem with working out. And you're doing this like based on, like maybe a survey. Maybe you're having a gym. Okay, let's say that you're running your own, Jim, this is for that. Okay, guy. So it's exercise time now. Good luck with your exercise, and I'll see you in the next video 15. Remove Writer's Block: in these video guys, we're going to talk about the home. You can remove writer's block when your mind is just blocked and you don't find the words to put it on a piece of paper on your computer on your mobile phone on your iPad. So let's dive into it. Yes, writer's block. It's a thing. There is a couple of things, or a lot of things that you can come up with in your mind and do not write a copy to Not right that block post. To not write that book to not the right that adds copy writer's block is basically when your mind is blocked. Your creativity in your mind is blocked for whatever reason, and you don't find a way to get out off this writer's block. In this lecture, we're gonna talk about how to get out off the writer's block. All right, so first of all, some general tips for general advice if you don't find any creativity in your mind to write down the story that you have been working on in your mind, but you cannot find the words change the environment to try to work in another spot like go to a cafe, go to the library, just change your environment. When you're sitting on whatever you're working on, you can also go for a walk, which is also something that's beat up the creativity. You can do some exercise. You know that the body and mind thing is like connected. Yeah, this will also help you with your creativity. And then you can read a book to us getting a lot of words in your mind in your head and to try to, like, get the creativity float going and you can listen to Music is also a creativity thing, and you can create a mind map off idea. So let's say that you have a topping in mind. You put that in the middle of a piece of paper or on your computer, and then you like Joe out small bubbles from that center. You know how among map looks like? I hope if you don't do that, please go to Google and search for mind map. It's a really, really great exercise to, like, get you out of this writer's block. Okay, so in order for us to remove this writer's block, we need to do an exercise. All right. So the exercise would be, firstly to remove the need for perfection. We everybody wants to be good, right? You do want to be good in the beginning, off everything. It doesn't matter if you're start to, like, start running if you're starting and Blawg, if you're starting to create ads for a company, if you're like doing anything in life, we always nobody wants to suck, right? Everybody wants to be good in the beginning. And that can leads to perfection. That the need off perfection well, like hinder us. Tried to stop us from start doing the thing that we want to do. And in this case, it could be writing a copy off a block post or something like that. So removed the need for perfection. Just take it out of your mind. It's okay to not be perfect in the beginning. And once that's removed, I just tried to write about your day, Okay. Your daily life. Okay. If you just went for a stroll in the woods today well right about it. How did it smell? How did it feel? And maybe you taste some Berries. I don't know what just talk about your day, Okay? It could be anything, like I went up out of bad. And I did this and I had coffee or had t I breakfast. What kind of breakfast did you have? How did it taste? How did it smell? Was it loud outside? Was it cold? How was your day? Okay, so that can really move you out of this writer's block. Set an alarm for 10 minutes. Okay. 10 minutes. And then just start from the time you got up out off bed. All right, so that's the only thing you really need to do. So set an alarm for 10 minutes and start from what time you got up out of bed, and it doesn't have to be good. It doesn't have to be good. It can be that you're writing a copy, and you have to, like, crush it together and throw it in the bin. It doesn't even matter. But as long as you're starting with your day, you already have the story in your head, and it doesn't have to be perfect. Okay, so right about your day start from when you woke up, Said in alarm for 10 minutes and it doesn't have to be good. All right, so this will definitely get you out of the writer's block. Just totally smashed that. Remove it out of the way so you can become or be creative again. All right, guys, I see you in the next video. 16. Call-To-Action: Welcome back in this video, we're going to talk about something called Call to Action, also known as a C T. A. What it is and why it's so important for you to navy or call to actions in order to make people do whatever you would like them to do. Let's dive into it. Well, first of all, what is and call to action, also known as a C T. A. Well, that is actually something that we're creating within our sales copy or within our blow posts, or waiting or whatever we are writing to make sure that the person who is reading what wherever we have to say is taking the next step in our journey or in their journey. So if we are writing and sales page without some call to action and then we're just writing a safe space, right, we are not getting any. Subscribers were not getting any sales or so on, like on YouTube, for example, have you ever watched a YouTube video when ah youtuber, in the end of the video are asking you to subscribe to their channel? It's uncalled to action, but in video format, and for us, we are writing this. So in an email in a sales page in ads copy, we do want to include some type of call to action to make them subscribe, just as you can see on the screen here. And this is because we don't want to assume that people understand that they should subscribe to our YouTube channel or to a newsletter, or to whatever we're having to sell or give away for free to create a bigger, larger audience. So don't assume that people understand that they should take and certain action. You need to tell them what you would like them to do. People need to be told people are not stupid, but people just don't think about it. If I watch a YouTube video or I read a sales page and I have no call to action whatsoever, I would just move on with my day and the same goes maybe for you or for other people out there. So we need to tell people in our text what we would like them to do. Okay, people need to be told. So if people are reading this text, what's the next step for the people? Just a little bit Read out this text. Do you see any call to action? Do you see me wanting you to do something? But I don't see like a button. I don't see some where to go next. I don't see swipe the next side or swipe up or something like that that you see in on Instagram. So what should I do? You need to tell people what to do with this bottom. For example, Start now. OK, then I know if I click this bottom, I know that I am taking an action that are giving me something and we know that we are getting something in return. We who wrote this text because we know that we have created our call to action on action that we would like the potential customer to take in order to become our customer or to become or subscribe or something like that. So what's the goal with what you're right is something that you have to ask yourself is the goal to make somebody start your program? Now is the goal to make somebody buy something now? Or is it to maybe get a copy in order for ej them to become yours. Email. Subscriber. What are your goals with writing this block post? If you're right just writing different bloke post or different saints pages just because it's fun? I don't assume so. I think you will become a way better copywriter if you're getting somebody to click that buy now button. Right. So you do want to put in some actions here. But what are your goals with writing and block posts? Always think about that first. And then that text should speak that gold along. So you are spiking the interest. You're spiking at desire and you're making a very good call to action that they cannot resist. So a Cocteau action equals reach your goals. OK, so by now, joined. Now sign up. Get copy. Start now that our culture actions that are very, very good they're short and sweet and direct to the point. But your call to actions is equal to reaching your goals. So water the goals with whatever you're writing. Do you want people to buy now? Do you want him to join a certain thing? Do you want him to sign up for a certain thing? Do you wouldn't like them to start now. What are your goals with your writing? If you already are a copywriter, what are your goals aligned with that company that you may or may not working with or with your own products or services? What is it that you would like people to do? Do you would like them to buy more of your product than speak that in your copy and then create an awesome call to action in the end? So in the next video, we're going to talk more about call to action on how to do this, the way that people cannot resist to click that call to action bottom seeing the next video guys. 17. How To Call-To-Action: Welcome back, guys. In this video, we're gonna talk about on how you can write and call to action that gets clicks. Let's dive into it. All right, guys. So the first step in order to write and call to action that gets clicked is to put yourself into your customers shoes. Now, what do they really want? That is the question for you. What do your customers really decided? What are their goals? So let's say that they you have want to lose weight, right? So they want to lose weight. You have the perfect fitness program for them. In order to lose weight, you have calculated all the calories on their foods. You have calculated all the exercises they need to reach a certain level off fitness within a certain level off period. Okay, so you have that in your hand. But then let's switch places with your customer. Let's say that you're standing inside of there. Shoes. What are you as a customer wanting? How would you like them to speak to you? And what action would you like them to tell you? In order for you to take that action? That is what you have to ask yourself So what do they really want? What are the biggest fears? What are the biggest goals? So let's say that we broke them block post on block post with the title. How I lost four to do kilos in 97 days. Pretty specific. And I would say that this is a very good headline for anything that you I would like to write in this like subject. And then we have the text here that is reading out like this. We have already went over. This story's off already. Read this to you, but you composite video read it if you miss that video, but this doesn't tell me too much, right? I can read the story, and I can feel for this lady that was bullied when she were nine years old. But I know it can also see in the bottom that it says contact s a slim dot com, but I don't see anything that really are standing out. So that is what we would like to do here next we're called to action, make it stand out, make it pop in the faces off the people who is scrawling on Facebook or maybe pop in the face or people who is like reading on your blog's like in the end of your blawg. You would like to put some colors on there. Okay, So put some colors on there that is popping in their face. That is, like, really separating your text from the action that you would like them to take. They have already read through. All of it. Takes the Texas Austin. Maybe you used the Aida model? I don't know. But you have spiked her interest. You have maybe spiking desire in them. Now it's time for them to take in certain action. Just put some colors in there to make it stand out from your text. And they will always have their eyes on that off. The dad read York text. So you would like to use short power words. Short powers we already went through. But powers could be stuff like by now. Joined. Now start. Now, get copy. Sign up. So let's put a little color with a little bit off power. Words on this copy on the right hand side up. Look at this. Looks way better. Now we're having and call to action there with a small power word text that is really standing out from the text. And now I know what action I need to take in order to get what I want as a reader. So if I click this bottom, I can sign up to get this free consultation that is promising inside of this text. Now, if this isn't enough, if this feels like a little bit too weak, we can do something like this. We can direct people to the action. Now look on the right hand side. You can see that added in some arrows. Here we can direct people to the action. So with some arrows pointing at this bottom, it's more visible for anybody, even for your grand parents. All right, so as against the under his text right now, we can definitely see that this bottom is getting ah, lot of love. So hopefully your customers will also give it a lot of love and click that bottom and sign up to whatever you're having to sell them or give away or whatever you're having. And also we can also do one more thing with a cult action and that is including some kind off social proof nearby. The button. Okay, so look at this. For example. This is a weight loss journey, right? So you can see that it's ah, man or woman without hair that has lost a lot of weight. And that could be this 42 kilos in 97 days, right? Makes sense. So you can also include some type of social proof. Is can also be like your numbers if you have, ah, gotten another person or company that many subscribers or yourself subscribers or some type of results that you have aligned with what you're selling or wanting people to sign up to, so including social proof nearby, could be very effective when it comes to call to actions. Okay, guy. So this is how it can look if you look on the right hand side. It was pretty weak before with Onley text, but now you can see we have a sign up button. We have some arrows pointing at the bottom, and we also have some social proof on the left hand side, just nearby the bottom. So this is how you creating an call to action step by step and make sure that people are going to Kilic whatever you have to sell or to give away. So put yourself into your customers shoes. That is the first step you would like to take and then make it stand out. You some colors here, guys, don't be shy. Use some short sweet power words that are really, really powerful. We already went through that in an earlier lecture. If you missed a lecture, go back to the Power Words lecture and you will learn a lot on how to create a good small bottom without powerful text, or like a powerful word that is going to make your potential customer to collect that bottom. Then you can divert people with some arrows, like I've done in this example here and then. You can also include social proof near by to make sure that they can really like understand what you're talking about. Because assets said a picture speaks more than 1000. Worst, though, don't be shy to using pictures. It's a good way. Also in your ads, copy in your like saves page to use pictures because we can really relate to that as human beings. Okay, guys. So now you know how to create a call to action that people really want to click. See you the next video guys 18. Recap: So let's recap. Copyrighting is the most important Internet skill off them all. You need to write like you talk or write like you think. Make sure that you inject your personality in this. Don't keep its stiff. Stay on the talking level. Stay at the sixth grader level and keep it interesting and build a relationship if people trust you, people are going to buy, and that's what it's all about. Building the relationship. Great copywriters build great relationships. Focus on that term products into an enchanting experience. Once again, no one wants to buy your products, but everyone wants to buy the results. Everyone is interested in the promise. Make it into an enchanting experience. Make it amazing. Paint a vivid picture for them. Trigger the emotions. And finally, which is really the end result. Off copyrighting make readers take action, and that action, preferably off course, is going to be them buying your product. But once again, that's going to depend on your product. But once again, there's going to depend on your relationship, how much they trust you, how much confidence that's behind your product. So we have attached from great examples of copyrighting ads and we have attached from terrible examples off copyrighting ads. We have also attached templates that you can check out for formatting. But I want you to do now is check out the templates and make sure each time you're doing any content, any ads that your headlines are all checked out. Subheds are all checked out and then that the former thing is all correct. Shake out the templates and this is how you make sure that you're always on top of your game in the copyrighting. Your assignment will be watched. The bad copyrighting watch the great copyrighting look at the templates and see what makes this bad and what makes these great. If you can figure these out, then you know you have nailed the copy writing skill. And once you have nailed this through this fast track course, then you'll really start converting. Remember, it's all about building that relationship now. Good luck