Transcripts
1. Introduction: Every one of us have organized a social
event in a lifetime. But mostly after every event, we have this gut feeling
that something was missing. That this birthday party or wedding anniversary or the business conference
where I was invited, who's not memorable enough? It was not an
unforgettable experience. I was not flashed by it or
the wow effect was missing. The reason is that over 90% of social events are organized
by amateurs like you and me. And we miss the most
important principle of event planning. That is, create two events
lack imagination and ideas, which makes them
redundant and boring. My name is Hamza and I'm
working as a social consultant, if an organization in Germany. In the last years, I have planned and organized countless small and middle
scale social events. In this short course, I will just concentrate on the topic that how can
you make your events memorable with creativity,
imagination, and ideas? The course outline includes a simple methodology
of generating ideas which can be used for creative thinking in
all fields of life. The subtopics that
we'll be discussing are the rules of brainstorming, mind-mapping, morphological box, and the
osborne method of creativity. This is what I learned from
my personal experience, that there is a little
creative artists in every one of us. But what we don't have, this is the method
to put all these wake underexpressed
ideas in an order. This is where the method of generating ideas will help us. If you're ready to get an
insight on how creativity works and to make your events into
unforgettable experiences. Then see you in the class.
2. Methodology of Generating Ideas: Steve Jobs once said, Creativity is just
connecting things. A good idea is always simple,
unexpected, and relevant. If you're supposed to explain
a good idea in a pitch, you've already lost it. Good idea is understood
in a flash of a second because it's
simple and relevant. The question is, how can
we develop good ideas? The answer lies in the simple process called methodology of generating ideas. It starts with brainstorming.
3. Brainstorming: The goal of brainstorming is to go through the
neuropathic phase of your brain and to collect as many inspirations possible
for them 20 minutes. Now before you start
brainstorming, you have to define the problem for which
you're looking solution. To define the problem, you just have to ask
the question why? For example, you organizing a birthday party for your mom? Now, ask the question. Are you organizing the
birthday party for your mom to make
her feel special? Now you've got your
problem question. How can you make your
mom fields pressure? Now think about this problem
and brainstorm on it, and try to collect as many inspirations possible
for them 20 minutes. Now, before you
start brainstorming, you have to be aware of full ground rules
of brainstorming. Number one, it's
about the quantity. Collect as many
inspirations possible, no matter how silly. Number to withhold criticism. No bad ideas. Write everything down
that comes to your mind. Number three, look
for crazy ideas. The wilder, the better. Number for brain netting. Look for other people
ideas at home or on the Internet and
build upon those ideas. Now, after 20 minutes
of brainstorming, you have a collection
of all sorts of crazy ideas and it's
time to refine them.
4. Mindmapping: The refining of ideas will be done using a method
called mind-mapping. This map records complex information
and their connections. This is how the map looks like. As you can see, the map is surrounded but
different questions. Some questions are quite
straightforward, like pool, where you define the
target audience, the people, the guests
will be invited. What what exactly is
the social event? For example, your
mom's birthday. Why, where you explain the goals that you
want to achieve. In this case, your
mom's birthday, you'd want to make a
day special for her. Then when you explain the time, when it would take place
in an important question, how much, how much
you're willing to give, how much you're
willing to pay for it, the budget will be
explained here. Then there is one question
which is more complex, and that is how to
solve the question, how we will move to step
three of our methodology. We started with brainstorming, and then we went to mind-mapping where we had all
these questions, the simple ones and
the complex funds. The simple questions
are already solved. And one complex question, that is how is left? And to solve this question, how the moved to step three and that is
morphological box. This method is called
morphological box. And using this method, you could solve
the question, how
5. Morphological Box: Now the question how, which in this case can be
defined as how the event will look like in compasses,
different sub-questions. Like, what's the central
theme of the event? What's the story? What's allocation
that is planned? How will the
catering looks like? Or is there a special or a
vowel effect plant at the end? Now, all these questions
will be written on the left side column
of the morphological box. And you would start filling
in the right columns with all the inspirations and ideas that you collected
while brainstorming. But this time it
will keep in mind all the factors that we already defined
while mind-mapping, like what's the target audience? How much budget that we have? Which time, time
span off the ear, we are planning the event. Now, keeping in mind all these questions that we have already answered
in mind-mapping, we will start filling in
the morphological box. And in each column, we will have different ideas, refined, refined
way with a budget, with Target, target audience
in mind in front of us. And from all these
different ideas that we have collected in
this morphological box. And this is, this
will look like this as you can see on the screen. Then you can choose one out. Now let's go through
the examples that I collected in my
morphological box. For discussion sake. Let's say my mother is a big
fan of James Bond movies. So my central theme
would be James spawned. The story would be an
agent story. The location. I will try to find an old abandoned police
station catering. I would go with
something fine and something very exotic gourmet. For the wow effect of the
end, the special effect. I will try to think some
kind of action game. So it's a laser tag, which will be the vowel
effect at the end. Now similarly, there are
different ideas that I collected in these
morphological box and other idea is that
my mother likes Thousand and One Nights,
1001 Mehrabian nights. So that would be the story. There would be more
Arabian adventure and the location would be more like a Lebanese restaurant
in the town. Well, some, some place
with high dawns, some abandoned place,
and cosine would be quite clearly an
Iraqi Arabic buffet. And at the end, the
while effect can be the belly dance or camera
comes from somewhere. Fire Dance, some kind of fire
games that would be done. Similarly with all these
questions on the left. So the how questions
with these refined, different ideas that were collected through
brainstorming can be put in, in this morphological box. But keeping in the mind-mapping
questions in mind. Once you forget them, you're out of budget that
you don't want to be, you you don't want to
forget your guests as well. The people who would be invited, if they would like what
you're planning but not so all these factors have
to be understood. And then you have
to take care of all these factors while filling in this
morphological box.
6. Osborne Method of Creativity: Now these refined ideas
that were already collected in the
morphological box can be further developed
into more crazy ideas using the method
called osborne method. The osborne method includes a checklist of
variations that can be implemented to the refined
ideas that were already collected to develop on
those ideas further. Now, the first
variation that can be implemented in the refined
ideas is the other use. The other use can
be explained as, can I use something differently? For example, there is an
Arabian Museum in town, and I use it as a location. Now, the third
variation is adoption. That you adapt video ideas. In case of Thousand
and One Nights, the adoption would seem
like an Arabian dress code. For example, I would, I would ask all the
guests to come up with an Arabian costume as a
third variation that can be implemented on the
refined ideas is modification that you tried to ponder that what can be changed. For example, in case of
Thousand and One Nights, instead of singing a
birthday song in English, you would go with singing a
birth at assault in Arabic. Now the fourth and the fifth variations are
magnification and downsizing. So you try to think in all
the things that you have. What can you magnify? For example, add huge mirrors on the wall or huge oriented
lamps or carpets. And similarly think about
what can you downsize? What can be made into smaller sizes to make it more
interesting and creative. The sixth variation of osborne
method is substitution. Now, try to think that what
can be replaced, for example, replaced boring speeches with small theatrical scenes
are short videos. Now moving on. The next variation inversely. Now think about what
can be in worst. For example, in
reverse the roles of your guests or invest the
roles of your parents, your mother, and your
father in this case, I young path, refresh
me, fall in love. And you as their strict parents who tried to introduce them as a young pair who
freshly fallen in love in us as a strict parent. So this can make it more
interesting and creative. The next variation
is transformation. Try to transform
something in the plant. So in case of Thousand
and One Nights, I would, instead of inviting
people to the location, so inviting guests location, I would invite them somewhere else and
then walk from there. So under the moonlight, if an, if I'm in some Arabian
country than I would organize some cameras
or a house caught and people would house
right or camera right to the location and walk to the location under
the moonlight. And these are the transformations
you can think about all sorts of transformations that you can add to the plant. Now, the last variation which is very important,
is combination. Try to combine emotions, feelings, feelings, and emotions with
fun and information. The whole event that
you're planning.
7. Project: So the project is quite clear. So you have to
start with thinking about the social event
that you are planning. Once you have the social
event in your mind, then you ask the question why? Via IU planning
the social event. And once the question
why is answered, then it's time to
start brainstorming. So once you have the
problem question there, now it's time to
find solutions and the solutions will be found. First of all, from the very first process of the method through
brainstorming. And brainstorming has to be done with the rules that we
have already defined. These four rules that you
have to keep in mind. You would sit down and
you will brainstorm for 20 minutes,
undisturbed in-between. So for 20 minutes,
you will think about all those ideas and
then write them down. Once you have your
ideas written. So all the inspirations that you had while brainstorming written. Now it's time to refine them. To refine them, move one step farther to the
second step of the method, and that is mind-mapping. So we will start answering the simple questions that we already discussed
for mind-mapping. So a simple questions like, what's the event, what time
it will take place, etc. So all those simple questions
that we already discussed. And then you'll move on to
the complicated question. That is the question
how, the question, how we already discussed can be solved in the method
called morphological box. So morphological box
is in step three. So for the morphological box, you are already aware of the questions that will
come on the left-hand side. So the, the question
that we have to solve, that is the central
theme or which kind of catering it would be a which
kind of location it will be. Who will solve these questions. And it will write it down on the left side column of
the morphological box. And like a metrics, you would start filling
the right side columns with all the brainstormed
ideas that you had. These ideas that you
collected in 20 minutes, these inspirations that you
collected in 20 minutes, it will start filling in, in this morphological box. And as we already discussed, keeping in mind in all the simple questions that you already answered
in mind-mapping. So keeping in mind
the target audience, keeping in mind the
budget that you have, keeping in mind what
kind of event that is, you will kind of
fill in the matrix. So the morphological box, while keeping these
factors in mind that we already discussed
in the mind-mapping. After completing the
morphological box, you will have
different, So you can, in the project you can
do three different, um, examples or three
different options that you want to
keep for yourself. With all these themes filled
in in the morphological box, then you will take one out, the one-year decided
now that you will go with this, with this plan, you would take this out
and then you will start applying the method that we already discussed
in the step four, and that is osborne method on it and the variations
of osborne method. And then you will
take one plan out of the morphological box and then start making that plan
even more crazier, even more creative through the method called
Osborne method. And you will start putting those variations and see what
you can do with the plan. And at the end, you will have this refined plan through the morphological box, box and through mind-mapping, you have these questions
already solved. The budget and what time of
the ear and what's the plan. And through morphological box, It's refined according to the factors that you
have already discussed. And then you have taken one plan out that you want to go with. And then that plant
is also made more creative through the method
called osborne method. You have to, at the end, comes with one plan that
you will take with you. And this is how the
project will block. So you would stop in
the morphological box, you have to fill
in at least three different options of plants. And then you will come
up with one at the end, which will be made more crazier through the
osborne method. And the at the end
of the project, you will write the final, final plan that you kind of
the old creativity created.
8. Conclusion: This is how a simple four-step
method of generating ideas helped us plan incredibly creative
and successful events. Whether you are planning
a small family event or a large corporate event. I assure you that this method
will work equally well for both and make you a
successful event planner. Using this method, you can be creative in any field of life. Because Steve Jobs said, Creativity is just
connecting things. I thank you at the end
for taking the course, and I would really appreciate
if you would write reviews are due the project
are asked questions. I'm always open for questions. And thank you once again. And I'd be really happy if this course makes a
change in your life. Thank you, and have a good day. Bye.
Muhammad Hamza Tariq, Student der Philosophie
