The 2026 YouTube Long-Form Content Masterclass: Build, Grow & Monetize

1. Welcome to the Masterclass: Now, here's a fact for you. In the current digital landscape that feels increasingly fragmented, the most valuable currency that you can own is a potent. And this is exactly what I'm going to be showing you how to obtain this long form content master class. Now, this is not just another YouTube course. It's a complete A to Z long form content operating system purposely designed for this new era of digital creation. Now, we're here to build what I like to call the safe house of your online presence. This one place where your attention, trust, and monetization are not just built, but actually protected from the volatility of all the platforms out there. Now, this program right here is engineered for those who are ready to move beyond the noise. It's designed for content creators and YouTubers who want to transition from intermediate to authority. For entrepreneurs, educators, and personal brands who understand that a serious online presence requires a serious medium. Now, why should someone take this course? The reality of current times is that short form content acts as a handshake, but long form content is the true place where relationships are built. While the rest of the world is trapped on the short form content treadmill, chasing viral moments that just disappear in hours, we're focusing on the real asset. Taking this course means that you're choosing to build a brand that compounds over time. Were trading the fame, if you will, of a fleeting post with the authority of a defensive channel that grows more valuable every year it exists. You learn exactly how to choose what content to make and how to structure it for both watch time and undisputed authority. Then we'll dive into on camera storytelling, teaching you how to film with high quality gear or just your smartphone if you're starting out. Then we'll implement high quality editing frameworks that are efficient and consistent, making sure you will never burn out. Finally, we will master thumbnail design and click psychology while understanding how to earn the click without having to sacrifice your brand for it. And, of course, you will learn how to take all of these video assets and have them compound into structuring a recognizable brand that's easy to scale. Now, to ensure your success, I've actually added a series of elements that you can download completely for free inside of the squares that will again bridge this gap between authority and execution. You will receive the exact scripting blueprints that I have used to scale my personal brands, the complete videography gear guide, so you know exactly what are the best value for many gear pieces for you to own and all of the prompts that I've used in my content business that you can directly install in your long term content journey. And again, these are the exact tools that I've personally used to scale brands and content to millions of use, but more importantly, sustainable revenue. So the era of just posting is over, and it's time to actually build this long form engine. If you're ready to take long form content seriously, I'm gonna sing in the first lesson of the course. 2. YouTube Is a Leverage Game (Play It Right): Oh, I would like to welcome you to this long form content master class. Now, in this long form content master class, I'm literally holding nothing back, and I'm going to be revealing all of the secrets that I have learned through trial and error again, during the past ten years that I have been in this content creation space. I know it is insane. I have been doing this for about ten years. I produced my first video ten years ago, and I have actually been uploading on YouTube for the past ten years, right? I'm holding nothing back, and I'm going to be revealing all of the secrets that have helped me stay afloat in this market, in this niche, in this field. For all of these years. Now, this long term content master class is subdivided into two major categories. The first category, the first section is the theoretical part. And in the theoretical part, we're not only going to be discussing about some basic terms that you need to understand about long term content, but I'm actually going to be diving a bit deeper here and analyzing some things that people just don't understand when they're starting out on YouTube. And this is exactly why their content just never takes off. Once you understand how to make your content take off, right, and start gaining traction and start getting attention and views, right? It is super important for you to also understand how to utilize this attention because attention by itself, right? And this is a bit controversial. Attention by itself isn't as powerful and sometimes it can also act as a liability. So it was super important for me when I was designing this class right here to not only show you how to gain attention, but also show you how to convert this attention into whatever you wish. This could be influence. This could be revenue. This could be community growing. This could be you being a leader of your niche and a thought leader. Right, so it was super important for me to not only show you how to gain attention with your long form content and how to design a content safehouse, if you will, on YouTube, but also show you how to convert this attention. And before we dive, into this first, again, video of discourse in this first lesson, I want to tell you a very personal but powerful story around my YouTube journey. Now, if you may or may not know, I run two YouTube channels currently. And the first one has 365 or 366 or something thousand subscribers. It is very successful. It has gained tens of millions of use, and it has impacted tens of millions of people through my content. And keep in mind that the content in this channel isn't entertainment content. These aren't Mr. Beasti type videos. These are very potent and very powerful videos that have managed to gain all of these subscribers and all of these views. These videos have been tailored and engineered by following the principles that I'm going to be showing you in the scores right here. But this channel, unfortunately, wasn't intentionally engineered from the beginning of its lifespan to convert attention. Now, if we compare this super successful channel of mine, again, 360,000 subscribers to my second channel, which was actually engineered from day one, right, to convert attention in my case, into revenue. This second channel of mine has actually been powering my content creation journey and has enabled me to do what I do full time with just 5,000 subscribers. The point that I'm trying to drive across here is that I know how to capture attention and I know how to convert attention. I have done this multiple times with multiple channels of mine. And again, in the next series of videos, I'm going to show you not only how to capture attention, but also how to convert this attention to whatever you wish. This class is very, very powerful, and I'm super happy to have you here. Please pay attention to both the theoretical and the practical part. And trust me, by the end of this class, you will know exactly how to produce long form videos to grow your personal brand on YouTube, but also convert this attention that you will be gaining into whatever you wish. That being said, welcome to the first lesson in which we're going to be discussing a very, very important principle that most creators aren't actually familiar with, which is YouTube as a game of leverage and why leverage, not effort determines video performance. Now, here's a question for you. Do you actually know what leverage is because most people don't actually understand the concept of leverage, and this is one of the most important concepts that you're called to understand in this course right here. Now, the concept of leverage applies to both content creation, and most content creators, if not all content creators, actually utilize the power of leverage without actually knowing it. But leverage also applies in the world of business, which I actually also really love. And leverage, what leverage pretty means pretty much means is that for every one unit of time and energy that you input into a system, you gain two or three or multiple units of output, right? Let me give you an example. If you are a teacher at a school, right, let's say in a school or a university, a live teacher, right? You input one unit of time and one unit of energy, and you teach one unit of students. This could be 30 students or 100 students, as many students as they are in your class, right? Does this make sense? You go, you give the lecture, and there are 30 students or 100 students that view the lecture, and that's it. This lecture isn't recorded. This lecture happens once, you invest time and energy once, and you teach a certain amount of students. If you are the exact same teacher and you're teaching the exact same principles, right? But you do this through content, you again invest one unit of time and energy, which is teaching the lecture. But if it's recorded and people are actually able to consume it online, then you leverage unintentionally mostly the power of the Internet, and you can potentially teach tens of millions of students, obviously, if you're content lines with tens of millions of students, but you get the point. This is a small example of leverage. Now, let's talk about YouTube as a game of leverage, and I hope that this small example wasn't too overwhelming. Again, why leverage? Not effort determines video performance. So have you ever noticed, right, a YouTube channel grinding away for years with almost no momentum? And then suddenly out of nowhere, something shifts, right, and they're getting ten, 20 times more views almost overnight. You have probably noticed it. It probably hasn't happened to your channel if you already have a channel, but you have probably noticed some channels, again, gaining ten, 20 times more views overnight. While they were getting like, very low amounts of views for years, and it looks like they skyrocketed their views overnight. Well, I have personally watched this happen over and over and over again, and it has actually happened in channels of mine. And these people didn't magically stumble into success. This was intentional, right? And these creators uncovered something about YouTube, right, on how YouTube actually works. And it's something that most people most creators actually never figure out. And you're very lucky because I'm going to reveal what this is in this class right here in this lesson right here. So again, today, we're going to break them down exactly what changed for these people that have very low amounts of using suddenly ten x, 20 X their channel overnight, let's say, right? So you can apply these same lessons to accelerate your own channel, right? And this is the site of YouTube that hardly anyone explains. You see, YouTube to its core is a game of leverage. Do you remember the example that we gave with teaching in university and teaching online? Well, YouTube is a platform that enables you to host your content, and at the end of the day, it is a game of leverage. Most creators who feel stuck, assume that the answer is to just work harder. And, trust me, I have actually stumbled across this, let's say, limiting belief here. You think that you should be creating more and more and more and more and more content and not actually, let's say, strategically approaching this content creation game to utilize the power of leverage. But trust me, the answer here isn't to create more content or to work harder, funny enough, and it might sound as a cliche. The answer here is to work smarter, right? The reality is that the total hours you put in matter far less than those than where those hours actually go. And strangely enough, YouTube almost rewards the opposite of what feels intuitive, right? The tasks you can rush through quickly are often the ones you should be spending the most time refining. So let's say, for example, in your contegration journey, right, that you spend 4 hours creating the video for let's say 4 hours with scripting, shooting and editing. And then what usually happens, you spend, like, 30 minutes brainstorming title and 30 minutes creating a thumbnail. But what if I told you that again, the amount of time and energy that you're inputting in this whole process, you might feel like, yes, of course, producing the video, shooting the video, scripting the video, I should devote more time and energy there, but tasks like the title selection or the famil selection, right, or the approach of your title and your thumbnail are way, way more important than actually the content of your video. Take ideation, for example. You could crack out an idea in a couple of minutes, right? But in practice, that single decision has more impact on your video's performance than almost anything else. Ideation is, for example, a super important foundational stone of your long form content journey, and people just rush through it, right? They do not spend so much time in ideation. And by the way, in the practical part of the scorst here, I'm going to show you exactly not only how to ideate, not only how to steal ideas that we know that are proven to go viral from other niches, but also how to understand exactly who you're targeting and make sure that all of your ideas are spot on, right? And they target the exact persona that we want to magnetize, right? To our content. And this pattern, again, shows again and again throughout the YouTube workflow, right? And this raises the real question, which is, where should your time and energy actually be concentrated? Now, these are the five highest leverage areas, and I want you to screen to this slide that deserve roughly 80% of your focus. And we will unpack every single one of them in detail in this theoretical part again of this course before I show you exactly how to actually apply them. And again, these are the highest leverage areas that you should be focusing on, 80% of your time. It's video ideas. Number one, the most important thing of your YouTube journey are video ideas, right? Trust me, this is the part where you should be spending the most amount of time and energy. Then it's thumbnails, right? The thumbnail of your video, then are the titles, right? The title of your video, the combination of title and thumbnail. Then the hooks, how do you hook the audience in the first 10 seconds of your long form video before, again, providing all of the value to keep them engaged through and finally, it is positioning, right, audience consistency throughout your videos, right? Now, again, from this point, you probably I have probably debunked the biggest myth that most, let's say, YouTubers or long run video producers that aren't successful, again, think the biggest misconception, which is that you should be spending most of your time, again, producing the content and making sure that your camera looks good and your lighting looks good, and your microphone looks good. And yes, sure, it will help for you to have an awesome camera and an awesome lighting source and also microphone. But if your ideas, your thumbnails, your tiles, your hook, and your positioning aren't aligned, right, and strategically actually placed in a correct order, right, you will not find success with your YouTube channel. It is as simple as that. And people who have been producing content for a long amount of time, right? And they just switch their positioning, their thumbnails, their titles. And again, their audience consistency throughout the channel. This is how they manage ten x or 20 x their channels, say overnight. So these are the concepts that we're going to be discussing about in this first doetical part of the scores. I'm super, super excited to have you here, and I'm going to see you in the next lesson. 3. Make Them Binge Your Content: Previous lesson of the course, we discussed the key areas of leverage in your YouTube long form content journey. Now, in this second theoretical lesson, which again, I told you that we're not only going to be covering the superficial stuff that everyone knows about YouTube thumbnails, tiles, and stuff, we will be diving deeper in the course. And in this second theoretical lesson, I'm actually going to be revealing a top 1% creator secret, which is the power of Bingb content and actually the concept maximizing session time rather than just focusing on making each and every single one of your videos again, retain people. In this lesson right here, I'm going to be introducing you to the concept of, again, bingeable content and session time, and it will be completely transforming the way that you approach long form content forever, again, in this journey of yours. So of this introduction, let's discuss about why bingeable content wins. Right, which is a top 1% creator secret. Super excited about this. So when you really step back again and look at the YouTube, how the YouTube algorithm operates, one thing becomes clear. Building your channel around bingibility is basically a growth cheat code. And I want you to actually reflect on this. Let's say, I want you to choose regardless of your niche, regardless of the content that you consume, probably if you are a greater, you also have a history of consuming content, right? I want you to think of the top channels that you watch and why you watch them, right? You watch them because you like their videos and you watch every single one of their videos or you stumbled across one of their videos, for example, and you really liked it. So you searched more, and you started watching more and more and more of their content. Maybe you binge watched all of their videos. And if you actually, like, consciously make an effort to think about this, this is a common thing that occurs to every single channel that is successful, it's bingeability. The fact that someone, let's say, a video of a very successful channel pops up to someone's feed, and this certain someone doesn't only watch this video, but he actually clicks on the channel and watches all of the videos of the channel. This is how one person can equal to multiple views. And if you scale this to a bigger amount of people, you can see that this is how views exponentially grow. The key here is Binibility. And this is literally a growth cheat code. You see, in 2026, subscriber counts mean very little on their own. YouTube does not care about how many subscribers you have. What YouTube actually prioritizes is what viewers are genuinely truly watching and whether they're enjoying the experience. Now, there are certain metrics that YouTube can take into consideration to analyze if viewers are actually enjoying the experience, and guess what? Session time and how bingible your content is and how many videos of your channel, each and every single one of the viewers have consumed and watched plays a key role in that. The platform mainly evaluates this through two core signals, right? The first one is watch history, right? And put simply, the more often your videos show up in someone's watch history, right, the more likely YouTube is to surface your future uploads to that same viewer. It doesn't need to be in the exact same viewing session of this person. But if YouTube sees that this person comes again and again and again and watches your videos again and again and again in again, let's say, a consistent time frame, then YouTube is more likely to suggest your next videos or your previous videos to this person again. So watch history is super important. And again, if you're just starting out on YouTube, right, it is actually an unfair advantage of yours because nowadays, again, YouTube does not care about subscribers, it doesn't care about how big of an audience someone has. Everyone someone is uploading a video and a big creator is also uploading a video. You have the exact same odds and chances of hitting the algorithm and actually having an impact with your video, which is super cool. And I feel like currently actually starting YouTube is easier if you would start it, compared to if you would start it like five years ago. Right? So again, factors like recency and the quality of the viewing experience matter a lot here, right? Did they genuinely enjoy the video, or did they click in and leave, right, feeling misled? That difference sends a strong signal to YouTube. And again, these signals is what dictates the algorithm. And that's why these algorithms are so powerful nowadays. They're very, very powerful, right? Which leads us to the second major metric that YouTube takes into consideration regarding to if he YouTube will blow up your channel or not, which is session time. Session time is a very, very important concept for you to understand here, right? It is the total amount of time someone spends watching your content during a single YouTube session. Now, as you may or may not know, obviously, you know, that time is limited, and the amount of time that people spend on YouTube per session is also limited. It's anywhere from, again, 2 minutes to an hour or something or more than an hour if someone just watches YouTube all day, right? So again, session time is the total amount of time someone spends watching your content during a single YouTube session. For example, if a viewer watches one video for 12 minutes and another for 18 minutes, that stacks into a longer session centered around your content. So let's say, for example, as I demonstrated in this example, right here, the session time of someone watching YouTube is 2 hours, and he spends an hour watching three videos of your right, so that's a 50% session time of this person dedicated on your channel. And this obviously gives a great signal to YouTube around your channel, right? Pretty much tells YouTube, Hey, look, this person watches YouTube for 30 minutes a day, and these 30 minutes, right, he spent 20 minutes, right, watching one person's channel. This means that this person is really interested and actually invests 50% of his session time on this YouTube. So we might as well can promote his content more, right? So again, this is a simplified view, but the principle is super powerful. High session time tells YouTube the viewer loved what they watched, right? And that makes the platform more likely to recommend your videos both to that viewer and others with similar behaviors because viewers out there have so many data, so many metrics YouTube collects on how the viewers interact with the videos and the platform, and there are similar audiences because YouTube, of course, batches up people into audiences with similar behaviors. So if one person has a similar behavior to another person watches your videos and invest a big amount of their session time to your videos. YouTube is more likely to recommend your videos to other people with similar behaviors. So what does this mean exactly for you? Let's put this into perspective, right? When you optimize your content for bingibility, meaning that you want to funnel people from one video of yours to other videos of yours, viewers naturally spend more of their YouTube session inside your content ecosystem, right? That increases your presence in the watch history and boosts the likelihood of your videos being recommended more broadly. I hope that this is not too overwhelming, but it's super important for you to understand, again, the concepts of megability and session time. This is very valuable information here. Again, that increases your presence in the watch history, which is a metric that YouTube takes into consideration and boosts the likelihood of your videos being recommended more broadly to similar audiences. All right? And that's the theory. But how can you actually apply and optimize for nibility and longer session times, right? Well, the first way to optimize for longer sension times and to engage people again to view more of your videos and invest a bigger percentage of their session time to your videos is with audience to align your content to your audience. I'm going to show you, of course, how to really target a specific avatar, right, which is going to be super potent in the practical part of this course. But for now, let's talk about content alignment with your audience, right? Ideally, every video you publish should resonate with as much of your audience as possible. And you'll never achieve, obviously a perfect overlap because different types of people watch your videos because your videos survey wide variety of people unless you're like, hyper niche down. But the closer you get, the stronger your channel becomes. This is especially critical for newer creators. You want to have the perfect, again, overlap or at least as much of an overlap as you can. Why does that happen? Imagine you release, let's say, a breakout video that pulls in massive and massive views, let's say, tens of millions of views. After people watch this video, youtube will try serving them, right, more of your content. But if we don't have a content overlap, right, if most of your content doesn't serve, right, or isn't similar to the breakout video that you had, this will actually damage your channel. So if they continue watching and enjoying it, then your channel actually becomes sticky. But if they ignore it, YouTube reads that as a negative signal and reduces future recommendations of your videos. And actually, if you produce multiple videos that aren't aligned with each other and don't serve the same avatar, right, it might be a risk for your channel, if one of your videos pops up and gets millions of views, and then the other videos of yours are completely irrelevant, and by the way, this has happened to older channel of mine, then you will be bringing multiple and multiple people and subscribers, right, that are interested in this one video of yours that went viral, but they will not be interested in your genuine content that you create because your content isn't aligned, right? The more consistent your content is, the more likely viewers are to stay engaged across your uploads, and that's what we're aiming for. We want to keep people engaged across our whole uploads, not just one video pops off. Right? And small mismatches can actually break this chain. So you need to be very careful of how you engineer these videos, like targeting slightly different pain points, for example, or formats that appealed to different viewer types, right? Let's say, for example, long form deep dives versus quick breakdown videos. These might be the same and they might be around the same niche, but completely different types of people consume long form deep dives versus quick breakdown videos. So many creators overlook this, and this quietly hurts the performance of their channel, right? The second way, again, to achieve maximum reach with your content is to think about every viewer type, right, that watches your videos. This is how, again, we create visual content by thinking about every single different type of viewer type that we have, right? So again, building on that, each video should appeal to your core audience, your casual viewers, and newcomers. And again, I'm going to show you how to do this in the practical part of the Scorset here, but I need you to understand that every single video should appeal to your core audience, or people that have subscribed to you and have been watching your videos for a long time. Casual viewers, so people who don't know about you or people that have seen one or two videos of yours and they're not subscribed and also newcomers. So people that have seen your videos in the recommended page, and they just clicked and it's their first time introduced to your content, right? So this applies to your ideas, your packaging, and the delivery of your content. Now, the two common pitfalls that show up here are the first that some creators chase viral spikes without nurturing their core audience. So again, they qualify to create, let's say, videos that might go viral, but this damages their core audience because their core audience feels neglected because, again, these videos are optimized for variety. And again, this leads to unstable view patterns, right, and a weaker connection with the viewers. Then others unintentionally shut out new viewers through heavy jargon, ongoing series that require context, or packaging, only returning fans understand. So again, you want to optimize your videos for variety, and you want your content to qualify to of course, serve new people, but you also want to keep people that have been viewing your content and have been recurring viewers of your channel satisfied. So, again, this can strengthen community bonds, but it slowers growth if you only serve people that have been viewing your content while not optimizing for other potential new viewer. Right? So the goal here for you to remember if this was a bit too much is balance, right? Accessibility without sacrificing depth. You want your content to provide depth and serve the people who are already subscribed, let's say, and have been viewers of your channel for a long time, but also you want your content to be accessible for new people. The third way, of course, to create visible content is to optimize for content completion. You probably know this. This is one of the most superficial tips out there, but there are two parts for optimizing for completion, right? First, you need to maximize how many viewers actually reach the end of your video, which is the most important principle of YouTube blog from content. You want to keep people not only to click on your video, you do your title and your thumbnail, but you also want to keep them engaged throughout. So you need to avoid signaling, right, that you're wrapping up. For example, phrases like to summarize or finally, right, it signals people that the video is ending, so they just click away and they go away, right? So we don't need that. You need to can retain your viewers, obviously to watch your whole video, right? And second, you need to design your end screens to encourage the next watch. This is like, a very smart lure to make people view more and more and more in your videos. Imagine having your video and say abruptly, and then you have an end screen for people to click on your next video to watch. This will increase session time. So again, this tells viewers exactly what to watch next and why it matters to them. So choose a follow up video, for example, that performed well and logically continues their viewing journey, and don't overwhelm them with too many options. So you can guide them towards one clear next step. And this is just a very easy way for you to create visial content and increase the watch session time. And of course, the final tip here is to make strong content. And I just added it here because it's super important for you to understand that strong content always wins, regardless of how much you strategize and regardless of, you know, how much you analyze things, strong content is super important. At the end of the day, like, all of these systems only work if the content itself delivers. So no amount of optimization compensates for videos people just don't enjoy watching. I'm going to show you how to create videos that actually people enjoy watching. So this was a small tip on, bingibility and increasing session time, a small 1% creator secret that people don't know, and now you know. So in the next lesson, we're going to be talking about pattern recognition, how to utilize the power of parallel niches, which is just another concept that you might have never heard of, right, to help your content scale. And I'm super happy to have you here. I hope that you're gaining value from this class, I'm going to see you in the next lesson. 4. The Parallel Niche Positioning Hack: One of the biggest realizations that completely changed the trajectory of this channel of mind that has again, 360,000 subscribers is the fact that you don't need to reinvent the wheel when it comes to content and what content works and what content doesn't work. Guess what? Creators channels and videos have been going viral for decades now, actually. And what you can do is recognize some specific and certain patterns inside of other niches and in different videos of others that have gone viral. And if you will, steal these aspects, right, steal these strategic placements, right, of thumbnails, titles, hooks, intros, and the content itself and apply them to your niche, right? And it all comes down into training this muscle of pattern recognition inside of your mind as a creator. This YouTube long form class right here wouldn't be complete if I didn't introduce you to the concept pattern recognition across other niches. Pretty much the fact that you can copy the strategy of other creators and other channels that have gone viral and have a proven track record of videos of theirs going viral and just apply them to your niche and to your channel. This is one of the easiest and most potent ways to help your channel and your content grow right on YouTube. And I'm going to show you how to do this exactly in this lesson right here. So welcome to the pattern recognition across Barrel niches lesson. So again, one of the most powerful skills that you can develop on YouTube is the ability to spot, understand, and apply patterns. This is the foundation behind outlier ideation. Again, what an outlier is, is just a video that goes viral, right and outlies all of your other videos. Anytime you look at a high performing video and adapt its structure or concept to your own context, you're practicing pattern recognition, right? The concept of identifying what works and transferring it to your content intelligently. And this will be one of the most potent and easiest ways again, to make your video pop off without you needing to again, reinvent the wheel here. But what really matters is where you're sourcing that inspiration from and how to find the right videos and right niches to study, right, including a lesser known source, most creators completely overlook. And we're going to further analyze this down the line, again, in the practical module of the scours. But for the sake of this again, theoretical part, you need to understand, again, the concept of pattern recognition. There are six primary places creators typically pull inspiration from for ideas, thumbnails and overall context direction. And this is, of course, your own channels, videos that have been successful on your own channel, right? Your immediate niche, so the niche that you are actually providing value to, then there are adjacent niches, right? So niches that are similar to yours but not exactly yours, right? Then completely different niches, so completely different niches outside of your niche. But still, there are some patterns that we can steal from then shorts content, right? So shorts can also be an awesome way for you to recognize patterns and see what works and what doesn't work. And finally, external sources. And we're going to have a lesson, again, in which we analyze how to recognize patterns in all of these different again, directions, right? So we've used every single one of these with clients. Okay. But actually there's actually a seventh source, right, that's often the simplest and most powerful for generating breakout ideas, right? For generating content ideas that just break out and perform better than others. And this is the concept of parallel niches. At first glance, right, parallel niches can look completely unrelated, right? And I'm going to give you an example on chess, right, and trading in just a moment. Think about something like day trading. Okay, let's go more time. So at first glance, again, parallel niches look completely unrelated. Let's take the example of chess and day trading. These are completely different topic, completely different audiences, and seemingly no overlap, again, between chess and day trading, right? They'd normally be classified as outside your niche. Yet these kind of niches can be incredibly rich sources of inspiration. They often allow you to import proven formats into your space before everyone else does. And this is how you can outcompete people inside of your niche, right, giving you an early advantage. Again, by recognizing patterns of parallel niches. Now, to be clear, the original six impression sources are super, super valuable, right? Parallel niches are an addition and not a replacement to these six sources that we analyzed, but it's still a super important concept for you to understand, right? So what makes a niche parallel? Parallel niches are categories that share similar viewer motivations, structural themes, and content delivery styles, right? Even if the subject matter is completely different across these niches. And this is, again, what we're going to be leveraging. Let's say using chess again and day trading as an example. Both are complex skills right with steep learning curves, right? Viewers are driven by ongoing involvement in this rather than, again, a simple end goal. Frustration and skill gaps are common emotional drivers in both of these niches, and each niche organizes content around repeatable topic structures. So look how now chess and day trading aren't actually as different as we think they are. For instance, chess content often again resolves around openings, mid end tactics, end game strategy and overall improvement frameworks, and trading, again, content follows similar breakdowns. So again, entry techniques, chart analysis, strategic frameworks, and execution principles. Now I'm not a day trading expert, but the point I'm trying to drive across is that these niches, these two niches, chess and day trading might seem completely different, but at the end of the day, they are not that different. Both are frequently taught in screen based environments. Which creates similar presentation constraints and opportunities for people to leverage across these two parallel niches, which at the end of the day aren't that different. Now, because of these shared structures, formats that perform exceptionally well in one niche, for example, chess, right, often translate effectively into the other, right? Do you understand this? Does this make sense. This is a prime example of a parallel niches, right? And that's why cross niche ideation can uncover winning formats, right, that your own niche hasn't actually saturated yet. And this is how multiple people manage to out compete others inside of their niche. And this is something that you need to also take into consideration. Parallel niches work so well because they combine lower competition with higher confidence than an idea with resonate, right? The format has already been validated and it's just in a different ecosystem. So it's up to you to understand this ecosystem, understand that this different ecosystem, this niche is parallel to yours and just adopt it and install it to your niche to completely win across your competition. So how do you actually find parallel niches and how do you actually leverage this concept right here? You start by identifying three things within your own niche. Those are your core viewer goals, the common topic groundings and the typical content delivery style that is utilized inside of your niche. Then you start brainstorming other niches, right, ideally ones that feel distant, but at the end of the day aren't, right? Those that share same characteristics as yours, right? And AI tools can actually really help you generate possibilities here. Once you have candidates of other niches that again, right, feel distant but share same characteristics, you validate them by exploring YouTube. You look for recurring title structures, right, format similarities and conceptual overlaps between these niches. And over time, exposure to a wide range of content ecosystem sharpens this instinct, right? It just helps you work out this creative muscle of yours of understanding patterns, again, parallel niches. You begin to see patterns literally everywhere, and that's when ideation becomes far far more strategic. At its core, this entire process, it's just basic pattern recognition, and it's installed, actually to human nature to be able to recognize patterns, right, recognizing repeatable success signals and deploying them in new contexts. Now, this was a very small remark, again, around ideation and pattern recognition, and we're going to have a separate lesson on how to actually ideate based on parallel niches, because again, we have established and I think that I have delivered the point that one of the most again, leveraged, highly leveraged activities that you can perform on your long term concreation journey is actually ideation rather than content production itself. We're going to add a small asterisk here, and we're going to come back to this cross niche ideation process through the parallel niches concept. But for now, let's talk about the final foundational stone of not only engaging people throughout the videos, but also make them click, which is the combination of your titles and the thumbnails. And this will be the final theoretical lesson of the scores before dive into the practical part, and I'm actually going to show you how to apply all of these, again, principles that we haven't been discussing in the first module of the scores. So I'm super excited to have you here. I'm going to see you in the next lesson in which we're going to be discussing about the power of irresistible packaging. 5. Packaging That Forces Clicks Every Time: First theoretical module of the scores wouldn't be complete if we did not discuss about titles and thumbnails. Now, this is not again going to be a superficial overview of titles and thumbnails, and I'm not just going to tell you the importance of titles and thumbnails in this lesson right here. If you can recall, in previous lessons of the scores, we discussed about the asymmetrical time investment in order to leverage the YouTube algorithm and how the YouTube algorithm works. In general, the key point that I drove across and I think that you understood is that the biggest amount of time and energy that you should be investing on your videos is around ideation, right, the idea of your videos, right, the approach, the angle of your videos, and how to communicate with your audience. And actually big amount of time and energy should be also invested in the ideation of your title and your thumbnail. Which title will you choose? Which thumbnail will you choose? And how will these two elements dance together to create the perfect, let's say, packaging of your content? Because, guess what? Wout a good title, without a good thumbnail, no one is going to click on your video. No one will get to understand what you're elaborating on. No one will watch your video throughout. No one will consume your funnels and your offers. And your videos, of course, will not top off if you don't have an awesome title and an awesome thumbnail that work together and intrigue people to click them. So in this lesson right here, we'll be discussing some more deep principles around title and thumbnail ideation, right, how to correctly ideate your titles and your thumbnails. And what should you do with all of this time and energy that you were called to invest, right, when brainstorming titles and thumbnails. I'm super excited to have you here. Let's dive with this lesson. So again, we're going to be discussing about title and thumbnail ideation. So let's first start with YouTube titles, and then we're going to move into thumbnails. Now, once you've established your primary emotion, right, the primary angle that you want to go with your video, the process for coming up with new titles is very similar to the process of ideating, right? And we discussed about the process of dating in previous lessons of the squares, right? So you should look for high interest formats, right, power words and framings that have been performing well and adapt them to suit your idea. This was the cross niche, if you will, pattern recognition that we utilized in the previous lesson. Now, you can also use the one of ten title generator. I'm going to show you how to use this software. This is a software, right? I'm going to show you how to use this in the practical aspect of the scores to get tons of great inspiration. And, of course, you can also utilize the power of artificial intelligence to brainstorm titles. It is super straightforward and super easy nowadays to brainstorm title ideas, right, for your videos with AI or with the one of ten title generator, which I'm going to show you how to use. So once you have about ten or more title options written down for every single video of yours, right, here are 12 things that you should compare the titles against to find the best options and give your video the best chance of crashing it on YouTube. So again, what we want to do is that we want to have at least ten different title variations for each one of our videos. And then we should take into consideration the next 12 things that I'm going to be elaborating on to choose the correct title. So these are the things you need to consider around YouTube titles. I want you to screenshot this slide because it is super important. Let's go through this page together. So what should you consider? Now, again, these are not exactly requirements for every good title, but it's good for take these into consideration when you're brainstorming titles for your videos. The first point is that your title, in general, as a rule of thumb, should be less than 50 characters long. Again, shorter titles that intrigue people are as a rule of thumb better than longer titles. So try to keep your title as short as possible without, of course, sacrificing context, right? Then, of course, front load title with most impactful and important information is more important than, for example, having titles that don't have impactful information. Again, at the end of the day, what we're trying to do is that we're trying to intrigue people with a combination of our title and our thumbnail and keep in mind that the title, and this is a bit controversial, but I genuinely believe it has been proven from my videos that the title is actually more important than the thumbnail, right? B thumbnails can also be out of context, but titles actually describe exactly what's happening to the video. So next, your title should be easy to read. So avoid, again, stacking complex words back to back, right? Breaking titles with punctuation is also super, super important. Using capitalization to highlight specific words in your title is also a good approach that you should take or again, match the vibe. And again, keep the reading level as low as possible. You want people just by glancing at your title to understand exactly what's going on. You don't want them to read the whole paragraph to understand the context of your video. And again, this slide right here, if you screenshot this and paste AI to JGBD then JGBT will know how to filter the title that it will recommend to you based on these 12 parameters right here. Then, right, hook validation, right? Can your hook validate the title or does your hook validate the title, the hook of your video? And we'll be discussing about video strategy and how to create awesome hooks. But at the end of the day, when someone right, views your title and clicks on the video, then the first seconds of your video should validate this title. People should be like, Hmm, I'm clicking on this video, and in the first seconds, it should be validated, right? The fact that they invested their time and energy to view their video, view your video should be validated. From your hook, right? So then does the actual content deliver on the promise made in the title? If not, it will feel like it's click Bat, right? Because you clickbait people to click on your video, and then your content doesn't meet the promise. So whatever promise you're making and whichever way you're intriguing people through the title, it should be, again, delivered in the content of your videos. So again, viewers are more sensitive to exaggeration in titles than thumbnails, right? So remember the viewers are more sensitive to exaggeration when it happens in titles than thumbnails, right? So your title be on point and not crazy exaggerated. Thumbnails, we can exaggerate a bit more. But if we exaggerate too much the titles and too much humils then this will be, again, flagged as clickbait, right? And we don't want to be click pating people, obviously. Again, does this title match your audience's style, right? You should know your audience. Are they casual viewers or serious viewers? Are they young or old? I'm going to show you again in the practical lessons of this course how to actually understand exactly your audience and how to map your audience out so you don't any questions on this part. Could you build more trust or more authority in your statement, especially for smaller educational content creators? And, of course, we're going to be elaborating on the point that educational content is at this point on YouTube, one of the most impactful types of content that you can create, right? So again, can you build more trust and more authority with your statement? Then sell the result and not the process, especially for educational videos. And most of you guys, I know that you will be educational content creators and you will be delivering some sort of value through education in your content. You should sell the result, right, that you can bring to people who will view the video and not the process itself, right? Then can you use a retention based structure in the title, for example, for escalating level one versus level 1,000? These are the types of titles that really, really again, work and engage people and intrigue people, pretty much, not engage, intrigue people to click on the video. Then let's move into how the title works in relation to the thumbnail, right? So again, does the title and thumbnail build upon one another, right? These two should dance together again to intrigue people to click on the video. This is the most important thing that you need to understand. You need to intrigue people to click on the video, and once they click on the video, right, you need to validate, right, the fact that they clicked on this video. Through your hook and through your content throughout the whole video. Open loops, does your title work alongside the thumbnail angle to make viewers ask a question? These will be the most potent combinations of titles and thumbnails. Those who intrigue and leave open loops, questions that are unanswered until people click on the video. Do the title and thumbnail combined maximize desired emotions, which could be fear. It could be intrigue. It could be desire. And these emotions really come down to the audience that you're targeting and the problems that they're facing and your content is there to solve. So these are just some points on this checklist that you need to take into consideration always when you're brainstorming titles for your videos. And again, you can screenshot the side, you can do this side, and you can input it to hachT for AHP to have this context and know exactly that you're looking for titles that check all of these boxes when you're brainstorming titles. I'm going to show you later on in the practical part of the scores. For now, you just need to have all of these points at the back of your mind, right, because we don't only need and want to rely on AI when we're brainstorming titles. We actually genuinely want to become better at this YouTube game. Let's talk about thumbnails now. So when it comes to adating for thumbnails, right, there are four main ways that you can find inspiration, right? And we can actually elaborate this a bit more. But before getting into that, right, there's two terms that we need to define first in order to speak the same language when it comes to thumbnails, right? The first word, right, and the first concept that you need to understand is the concept of elements, right? So what are elements? Elements are objects or things that make up your thumbnail. For example, a person, a text, a sword, right, a black background. These are four elements, and each one is an element, the background, subject, the text, anything that you add. These are elements. And thumbnails are composed, right? Through a combination of elements. Now, how you use the elements, right, and how many elements you add to your thumbnail really depends on your level of thumbnail creation. If you're a complete beginner, I would actually recommend you not to add so many elements because a big pitfall that complete beginners fall to is that they think that they're great at graphic design and thumbnail creation, and they start adding elements and elements and elements, and it just looks so artificial. So if you're a complete beginner, try to add as low elements as possible. And as you're getting better and better in thumbil, you can start adding more elements. The second concept that you need to understand is the concept of composition, and this is a separate course right by itself. But the art of composition and how all of these elements are combined together is also a super important concept that you need to understand, and you can train your eye and your mind to understand by viewing and analyzing other thumbnails. So what is composition? Composition is how the elements are arranged within a thumbnail. So this includes camera angles, right, object interactions and placements, right? And of course, composition is a muscle that you can train in your mind to understand. And apply. So you should be searching in all four places outlined below, which I'm going to be showing you in just a minute for every thumbnail to maximize the chances of coming up with a banger thumbnail. And trust me, there is no such thing as a great thumb or a great title. There is such thing as a great thumbnail and title combination. That's what you need to understand, right? Thumbnails are nothing without a great title, and titles are nothing without a great thumil. But this actually most applies to thumbnail. So what are, again, the four places that would be outlining that you need to understand and you should be searching for in every thumbnail of yours. First, blank inspiration for nothing. This is a way to date your thumbnails, right? So you can brainstorm different ways, right? You can structure a thumbnail to maximize curiosity for your idea. So you can list, for example, different elements. You could show, for example, if you're creating a video around, let's say, phone technology, you can have a phone, right, a person, a text, and then different possible combinations that you could use to show these elements. So based on what your title, is around and what your content is around. You can list different elements that you want to be adding, right, in your thumbnail and then try to think of different combinations to use these elements, right? You should also type the title of your video into one of ten, which we're going to be using, which is a pro thumal generator to get random concepts if you're stuck or you just want more inspiration. And, of course, we can definitely use softwares like one of ten or AI for thumbnail ideation too. The second thing that you need to take into consideration is the interest topic research. So this is when you're trying to find thumbnails with similar key interest topics as they likely have similar compositions and will be targeting similar triggers. This really overlaps with the parallel niche ideation that we had in the previous dozen of the scores. So what you can do, for example, is you can search the interest topic for an idea. Let's say, for example, this is SRD into one or ten or YouTube or AGBT. Just find again, to find this, you look inside your channel, what's been done in your nie and outside your nie with your interest topic, right? Basically anywhere with a SR so then you can search for sister interest topics. For example, if you're talking about a sword, you can search for axe for knife, for gun, right? Parallel niches. And I'm going to give you an example with a diagram in the next slide right here, but you can find interest topics, again, like a family tree. So to find sister interest topics, right? You first need to go to the parent level, which would be, for example, weapons, and then look at other topics under this parent topic. Again, this might sound a bit overwhelming. Bear with me here. So for example, this is the family tree that we're talking about. Let's say that in your thumbnail, you're considering adding a weapon, let's say, right, just for the sake of this demonstration. And there are so many different elements you can add from parallel, again, topics. This could be anime weapons or IRL weapons, or video game weapons, and again, more and more and more weapons in order for you to brainstorm more elements. What you can do is that you can also add sin interest topics. So to find these, you go to the parent bigger topic, which is weapons or up niche, if you will, and look for adjacent topics and different thumbnails on other topics which you can also use. Then, of course, another way to date your thumbnails is with the idea to title format research, right? So you research the exact same idea format, but with different interest topics. These videos will often be trying to convey a similar message in the thumbnail, but using different elements. And this is how you can also edit new thumil ideas. But first, search for other outliers, outliers being videos that have popped off and are getting way more views than, again, the channel usually does with same idea format as your video, and then you can again steal, if you will, like an artist these thumbnail ideas. So then you strip the format back one layer further and search for outliers under the same format. For example, if your idea format was a $1 versus $100,000 thumbnail and title, you could search for other comparison videos as these likely need to convey a similar message in the thumbnail, right? And you can see which videos are outliers, and again, niches that have been utilizing this title and thumbnail format and try to apply them to your niche. This is, again, the concept of parallel niche ideation, which is super potent and super powerful. Then you can also perform broad research. And again, this might seem a bit overwhelming. We can dive deeper. Into this. But the point of broader research is that you can search YouTube for videos that are not your format and not your interest topic, and also check outside of YouTube for external inspiration. This could be TV shows, movies, posters, album covers, right? And of course, you can also search on Google for this to see again, different formats. But before doing this, you need to have a rough idea of what you want to show in your thumbnail, which again, you should have already found in the blank inspiration section of this lesson. So let's talk about now generating thumbnail concepts. Right? Once you have a bunch of inspiration in this ideation process of your thumbnail creation, you can start remixing different places of information to create some thumbnail concepts for your video. And do not be afraid to take out actually a piece of paper and potentially a pencil to try to map down how you're thinking of creating these thumbnails and how you want your thumbnails to look. So you can either do this by combining characteristics for multiple thumbnails into one or you can take inspiration for one thumbnail and actually adapt it. So in total, there are eight ways that you can a thumbnails, and no one method is more effective than others, right? But level two thumbnails, which is just more advanced, get me more advanced and therefore oftentimes more unique. But again, a thumbnail being more unique doesn't mean that it will necessarily gain more views. So again, do not overcomplicate the production of your thumbail. Do not overcomplicate the concept of your funnel. Sometimes adding less will actually lead to a better result. So finally, once you have a bunch of thumbnail concepts, there are 23 things that you can use to determine whether your thumbnails are good and which is more likely to outperform best. And these right here are the 23 things, right? So let's start with the fundamental goals of a good thumbnail. And this is the first thing that you need to take into consideration. And don't be afraid to screenshot the slide and input it to AI if you want to get feedback for your thumbnails. So first of all, you want the thumbnail that will get the most clicks. Obviously, this is what we're aiming for. Then you want the thumbnail that will get the highest average view duration or a we don't want only people to be clicking on our videos, but want people to consuming the whole content virus. So these are two routes that you can go through with your content. In educational content creation, right, you sell the result to get people interested in the process. That's super important. So think what type of content am I creating? If it's educational, it's super important your title and thumbail combination to sell a result rather than a process because people already know the process and they want to be educated because they want to reach the result. In entertainment context, you sell the process, right, to get people interested in the result or the payoff. And these are two completely different realizations that you need to understand when you're creating either educational or entertainment content. And if you're asking me, educational content is more potent and more powerful than entertainment content, regardless of the amount of views that it's getting. Because in educational content, you might get less views. But again, the viewers will be more interested, more grateful, and you have higher chances of having the viewers know trust you. All right. So here are some things that you need to consider regardless of if you're creating educational or entertainment content. And for the basics, you should stick to three main elements wherever possible. So do not try to add more than three main elements. Try to use bold colors, like, for example, black and white. These are really contrasty colors that just move the eye and bring the eye to your thumbnails. And again, bright or high contrast between elements is a good choice to make it pop, right? So color, texture, background should have, again, high contrast and bright colors between them. Then ensure that all elements are big enough clearly visible. This is a super important point and actually a huge mistake that I have been doing with my thumbails for a very long time. And when I changed this, I saw increased click. People were clicking more in my videos because the elements inside of my thumbnails were just bigger and more visible, right? High quality image assets is also super important. Especially for smaller channels to improve the perceived value of your content. These are just some basic things that you need to consider for your thumbnails as a rule of thumb. Now, what happens with text? Because sometimes we combine elements, right, the background, the subject, any arrows or whatever, right, with text. And again, you should be using a level type of communication and text in your thumbnails, if you're adding even text in your thumbnails in the first place as possible. And don't be afraid I'm going to show you exactly how to do this again in the practical part of the course. So I know that I have been referencing the practical part of the course for so long now, but it was important for us to set correct foundation before we move into actually the demonstration on how to create and how to launch and how to scale your long form content. And now it's time to do that. So now that we've set the correct foundation and we set the stage for the practical part to come, I'm very excited to have it here, I'm going to see you in the first practical again lesson of the course. 6. Build Your Personal Idea Machine: To welcome you to the first practical lesson of the scores. Now, as we mentioned in the first theoretical installment of the scores, one of the most important activities that you can do and one of actually the most highest leveraged ways to invest your time and energy in this long term content journey of yours is around ideation. We talked about the fact that you should be investing more than 50% of your time in ideas for your videos, right? The correct ideas, the correct positioning, and angles, and the correct titles and thumbnails. Now, I think that the information that I gave you in the theoretical part, again of the sure sets awesome foundation for you to understand what ideation is, and now it is time to actually get practical. How do we ideate on a practical level? Well, at this point of the course, I'm going to be revealing to you the way that I just never run out of content ideas. I'm going to explain the framework in this lesson, and in the next lesson I'm going to show you exactly step by step how to apply it in your case and in your niche and never run out of video ideas again. No, never running out of content ideas is something super powerful and super potent. And trust me, once I introduce you to this framework, there's, like, no going back. You will never stare at a blank screen ever again or never just have a pen and a paper and just trying to think, What should I shoot next? You will have a content calendar ready with ideas for you to record phrases. Right? And it all comes down to understanding exactly who we're targeting with our content and what problems we are solving. Because at the end of the day, with our videos, we are solving problem regardless of if these are educational videos or entertainment videos, right? We are solving problems with our content. Let me give an example. An educational content creator, right? Solves problems educating people. So he transacts with information, right? Your audience, if you're an educational content creator, they have some problems, and they're searching for these solutions, right, the solutions of their problems on YouTube, and your videos pops up in which you educate them to solve their problems. So we know that we have a target audience, and we that these people have problems and we're here to solve them with our videos, with our information. If you are an entertainment content creator, which by the way, I feel I think, and I genuinely believe that educational content is way more powerful. And again, way better for you to create than entertainment content. But even if you are an entertainment content creator, you are still solving problems, and it's the problem of entertainment. People want to feel better. People want to have a better mood. People want to invest their time just to relax and decompress through your video. So you're still solving problems, but it's a bit not that subtle, right? There are more subtle problems you're solving if you're an entertainment con creator. Now, if you are an educational con creator, but regardless of which con creator you are, to be honest with you, this framework here is going to be super powerful. So let me introduce you to this framework. And this framework is the target avatar to problem map to content engine framework, right? We can work on the naming a bit. So in the stage one, right, we need to define our target avatar, and I want you to think of one specific person. Together, right, we will be designing the exact persona, the ideal viewer of yours. And you can dive into as much detail as you wish, right? The more detail you add regarding describing your target avatar, the better. So again, the goal here is precision, not demographics for their own sake. You want to model the decision making brain of your viewer, again, with as much information as possible, and we're going to be utilizing the power of artificial intelligence to do so. In this first stage, right, of defining our target avatar, we're going to be defining their current situation, right, their skill level, their lifestyle, their constraints, right? Are they males? Are they females? Could they be both, right? Desired outcomes that they have, right? What do they want to achieve? What is their biggest problems, right? What is the desired outcome, the point B that they want to ascend to, right, they're currently in point A? Do they have any frustrations, any bottlenecks, right? A false beliefs, any limiting beliefs that again inhibit them from ascending to this desired outcome of theirs. A knowledge gaps that you might you could fill in with your content, right? A emotional drivers that will urge them to click on a video, for example, or purchase a digital product of yours. And again, environmental context. What are the tools that they have? What are the platforms that they hang out to, right? What is their budget? What is their time, right? The output of this stage one is a psychologically realistic viewer archetype. And based on that, we're going to move to stage two. So again, stage one becomes your content compass. Every video must feel like it was made specifically for this target avatar that we're going to be defining in stage one. Now, in stage two, now, we have exactly target avatar, right? The person that we're going to be targeting, we will be extracting their core problems, of course, that are related to our niche. But every single person that we're targeting has problems, right, because we have I think we've understood up until this point that people search for YouTube to solve their problems. People go through content to solve their problems. This could be how to tie a tie problem, right? Someone doesn't know how to tie a tie and he just searched on YouTube, how to tie a tie, but there are also other problems out there that are way more deep and, of course, you can solve in your niches. So in the stage two, we're going to be taking this exact persona that we have outlined and we have understood, and we're going to be extracting their core problems. And I guess what? More core problems you're able to extract the more video ideas you will have and we show you how in just a minute. So now we go ahead and we interrogate the avatar in stage two. What stops this person from moving forward, right? That's the biggest question here. What stops my target avatar from moving forward, right? So we map their problems across different layers because there are different types of layers. To the problems of our target avatar, and guess what? These are going to be our content angles, right, different content angles, right? I think that you're getting a grasp of how we're going to be ideating here in the next lessons. So we got practical problems, for example, concrete execution issues. I don't know how to structure a video or strategic problems, right? Decision paralysis problems or direction problems. I don't know what content actually grows a channel, for example, in your or psychological problems. They might also have psychological problems, confidence, fear, overwhelmed. These are also problems that we need to be addressing on our videos, and these are different angles, again, that we can take with our content, right? For example, in your case, in the target after of this course right here, I feel like everything is saturated. I don't know which niche to approach, right? Knowledge problems. We talked about this information gap that you might have compared to your audience, and you can capitalize on this information gap to intrigue them to click on your videos, right? So any nichm frameworks, I don't know how retention works. For example, in someone that has a problem regarding long form content, right? Or environmental problems, they don't have the time. They don't have the tools. They don't have the money to invest, right? I only have an iPhone. How can I create content, right? So each problem becomes a content pillar, right? And as you are producing more video solutions to these problems and I gave you a sort spoiler for the next stage here. As you're producing video solutions to these problems, you will see how each one of these, again, layers perform. So you might see after producing multiple videos in all of these different layers that psychological problems tend to attract better your target outer. So you need to double down then on this angle. So this is how you cross test, if you will, your different angles. Now, I'm going through this document relatively fastly here, but don't worry about it because we're going to be applying all of these in the next lesson. In stage three, right, stage three comes to converting these problems into question. So we're going to be listing all of our problems of our target outer, and then we're going to be converting them into question. So again, every problem hides dozens of implicit viewer questions. For example, problem that your target Avor might have, for example, a problem that my target Avator has, which is I don't know how to film turns into What should beginners film first? How do you find endless video ideas? How do creators never run out of topics? So do you see what we did there, we took the biggest question of one of our target Ader core problems, and we turned it into three video ideation ideas, if you will, right? So again, questions are super important. Turning problems into questions is super important because again, YouTube is a search and curiosity engine, right? YouTube is actually the second largest search engine after Google. So again, in this way, you are aligning directly with viewer intent, and you will search engine, optimize your videos to pop up on the YouTube search ramp. So whenever your target Ad gain searches for a problem on YouTube, your video solution, again, pops up first, and the more specific you are, right, the better this match will be between your video solution and your target Ars core problems, right? And guess what? The more problems you solve, or your target Avatar, the more this target Avatar will know, like, and trust you. And then if you want, you can sell them, for example, a digital product, you can sell them some other services of yours, which is a super potent and cool way to attract the exact person that you want to work with. So what is stage four? We turn these core problems into question, right? For example, the problem, I don't know how to film. We turn it into questions. What should beginners film first? How do you find endless video ideas? How do creators never run of ideas or the topics, right? And then we take these questions and we create and we form video angles out of the question. For example, again, each question expands into multiple formats. Be tutorials because this could be breakdowns. These could be case studies, mistake analysis, framework explanations, comparisons, step by step systems. So each and every single one of the questions that arise, right, from the problems of our target ta ta can now be redirected in different video angles. For example, how to find content ideas problem becomes five step system I used to never run out of ideas or why most creators get stuck brainstorming, which is mostly emotional based ideation, right? Or my weekly ideation workflow. Again, we took this problem and we turned it into three different video approaches. So again, now every problem can now generate you ten to 20 long form video ideas. How cool is that? If you study this video right here, and if you understand truly this video rate here, it is your secret let's say, map to never run out of video ideas again. And honestly, it's wonderful. I have been using it for so long, right? And then in step five, we have the infinite expansion loop. And as your target Avatar evolves, right, you will be inevitably solving some of the problems of your target avatar through your content. Again, every time that he solves a problem though when he reaches a new skill level, new problems arise that are related to the newly unlocked skill level that your target Outer now has, right? So, for example, new platform changes, right? If you change a platform from YouTube and you cross upload your content to TikTok and Instagram, you reveal new angles, right? And with viewer feedback, you get new content branches that you can leverage, right? So stage five is a bit more advanced here, but it's the infinite expansion loop of your content. So this whole system that we created here just feeds itself. This way, not only you're not guessing ideas, but you're mining them for a living model, right, of your audience. And why does this framework work? This is the final thing that we're going to cover before actually going and applying these prompts to GBT and create our target data and infinite content ideas on a live basis in the next lesson. Why does this framework work? Most creators just brainstorm completely randomly, right? They have a piece of paper, and they try to think, like, what's the next video? What's the next video that you create. They don't have a system to produce sandals of content ideas, but this framework right here ensures that content relevance is guaranteed. Right? It ensures that demand exists before you even sitting down and filming a video. It ensures that every video serves a strategic purpose on your channel, and it also ensures that ideation becomes systematic and not emotional. Again, what we did here and what we will be doing in the next lesson is that we're creating an avatar. We're brainstorming its problems, we're turning this avatar's problems into questions, and each question is now an angle, and each angle adds a content piece in the library of content which is evergreen and feeds itself with more content opportunities. So that pipeline is what creates the feeling of literally never running out of ideas. And this is exactly what we're going to be executing, and guess what? You're super lucky because currently with the usage of artificial intelligence, we can input these super powerful prompts that I have right here. Going to show you how to interact with Haji Biti how to extract the correct information from Haji Bit to make the most out of this system, right? So I'm super excited to have you here. I'm going to see you in the next lesson of the squares. 7. Design Your Production System: So I would like to welcome in this lesson in which we're going to be utilizing the power of artificial intelligence and JA GPT to actually apply the theory of the previous framework that we analyzed in the previous son of the scores on how to never run out of video ideas. Again, it's going to be super easy, super straightforward. And again, all of the proms you're going to be using in this lesson right here, you will be able to access them through a downloadable resource in the description of the scores for you to interact with GPT by yourself, right? Take your time, follow along, let me show you how easy this whole process is. So regarding step one, which is the creation of our target avatar. The purpose of step one is to pretty much define a psychologically precise audience model. And this right here is the prompt that we're going to be using. So let's actually see and analyze the prompt. I am creating long form content for a specific audience, and I want you to help me build a highly detailed target amateur, my niche. And my topic is, and of course, here we're going to be inputting our niche. So for example, let's say, for the case of this demonstration is the niche topic is beginner, right? Content. Creators, right? Describe a realist. So you're going to be inputting your niche here. Describe a realistic viewer persona, including current skill and experience level, goals and desired outcomes, frustrations and bottlenecks, false beliefs, emotional drivers, knowledge gaps, environmental constraints, and what success looks like to them right as if you are profiling a real person. So we're going to be coping this, right? Just like that. Copy, paste it into GPT, and let's render and see what GBD will come up with. So target Adar profile beginner conduct grader. And again, this you can either save as a chat in JGBT or you can copy and paste it on a Word document and have it again at your disposal to preview in later stages or whenever you want. This is your profile of your target Avatar, so you should I can spend lots of time and energy into analyzing this and understanding this because at the end of the day, GVT can brainstorm content ideas, but you will be creating the content. Also, a small remark, I want you all of the prompts that we're going to be using in this lesson, I want you to actually be interacting with JBT at the same chat box. It's super important for you to input everything at the same chat box. So JBT will have an understanding of previous context that we gave it. So we just started this chat right here. And as you can see, we're going to be building up upon this through all of the prom thing. So target after profile name Alex Abadak 24, right? And that's actually kind of a Greek name, right? Location, urban Europe, occupation, university student, early career professional, income, limited disposable income. And let's talk about the digital habit. So he has heavy social media consumer, right? He's a heavy social media consumer, passive YouTube learner and inconsistent creator. So his current skills, Alex is at the aspiring beginner stage. Not going to be analyzing all of the, again, information that HHV gave us, but you can see that it gave us a really actually detailed, again, analysis of this target Avatar, because we asked for all of this we asked, right? For his current skill experience level, his goals, his frustrations, the bottlenecks, any false beliefs. So again, in false beliefs, for example, Alex holds several assumptions that sabotage, again, progress. I need expensive years. Successful creators are naturally talented. I must niche down perfectly before starting. Every video has to be high in production. If my videos don't perform, I'm failing. So all of these limiting beliefs. And again, then we have emotional drivers. Again, underneath the surface, Alex is motivated by desire for recognition and validation, fear of being invisible or irrelevant, need for creative expression, aspiration for independence, right? Curiosity about what he's capable of building, all of this stuff. And you can see that all of this is super important information that we're gaining from GPT. If you want to take things to the next level, you can copy this, start a new document and start adding more, for example, environmental constraints or what success looks like to him. So more points from your mind to this doc right here, right. So don't be afraid to brainstorm and add more information on top of GBT. So this was step one, which was the building of our target avatar. Now let's move to step two, which is the core problem extraction prompt. The purpose of this second step is to turn the avatar into a structured problem map. And this right here is a problem that we're going to be using. So using the target outer you just created, identify their core problems, organize them into categories, practical execution problems, strategic direction problems, psychological and emotional problems, knowledge gaps, and environmental constraints. For each category, list five to ten specific problems this person experiences. So we're going to be copying this, pasting this right here, right? Again, clicking on Enter. Below are the core problems, again, that Alex a beginner content creator we profiled runs into on a weekly practical basis, right? These are written as a observable behaviors and friction points, not abstract treads. So let's see, practical execution problems. He spends hours trying to script a video and ends up with something rambling or unusable. So scripting records multiple takes because delivery feels awkward or unnatural, struggles to translate ideas into a clear beginning, middle to end structure. And all of these arrogant problems. Now, we're not going to be analyzing all of the problems because this is a demonstrative lesson right here, but look at all of these problems. We actually filed, right, strategic direction problems. He doesn't have a clear niche focus. So content feels scattered. He chooses video ideas based on trends instead of audience value. He switches directions frequently after seeing others succeed. And then we also have psychological and emotional problems, fear of looking inexperienced on camera, perfectionism that delays publishing, right, doubts, never whether effort will ever produce results. And then knowledge gaps, how to structure the video for retention. He doesn't know that, right? Principles of storytelling and pacing. He doesn't know that. He doesn't have audience psychology and view intent. He doesn't know that, right? So all of these are knowledge gaps which you can potentially work on. So all of these are different angles, again, what we can take with our content, right? We got practical execution problems and solutions, strategic direction problems and solutions, psychological and emotional problems and solutions, knowledge gaps, and again, environmental constraints. And whatnot, right? So all of these, again, you can copy them and paste them into your word document or have them on, again, the same JGBD chat box that we have been interacting previously. Now it's time to move to step three, which is turning a problem into a viewer question, right? We're going to be generating viewer questions from all of these problems and look how many problems we have, right? Look how many problems we have. It's insane how many IVDs we're going to be generating. So what's the purpose of step three? The purpose is to convert problems into intent driven questions. So this is the prompt that we're going to be using. Take the problem list you generated. For each problem, generate viewer style questions someone would naturally ask when searching YouTube. Write them as beginner friendly phrasing, natural curiosity driven warning, realistic search intent, and generate at least three questions per problem. And now, as you can imagine, we will have lots of questions because we have lots of problems. All right? Let's see it. Understood. I'll translate each concrete friction point into realistic beginners style YouTube search questions that reflect how Alex would actually think and type. So practical execution problems, right? Viewer questions. Turn scripts, right? Script turns rambling or unusable. How could we solve this problem through a video? The video would be titled How do I script a YouTube video without sounding awkward? Or why do my videos feel messy, even when I write a script or a simple way to structure what I want to say on camera? Right? And again, another practical execution problem, multiple takes because delivery feels awkward, a solution, right, or at least a question. How do I talk naturally on camera, right? Why do I sound weird when I record videos, right? Tips to stop re recording every line. Again, this goes on and on for so many problems here. Strategic direction problems, for example, he has no clear niche, and this is one of the problems, right? What questions should might he ask, right? Do I need a niche to start YouTube? How do I choose a content niche? What if I like multiple topics, right? Or no idea generation system? How do I never run out of video ideas? Beginner content idea system. Where do YouTubers get ideas? So to be successful in step number three, you want to have so many questions noted down and captured. And now with all of these questions, we can actually power our content idea generation system, right, with step four. And in step four, we're turning these questions into video concept expansions. We're going to be expanding these questions into video concepts, right, into ideas. So the purpose here is to turn each question into multiple video angles. So check this out. This is the prompt that we're going to be using, and this is the final prompt for the series. And just like that in about 10 minutes, I showed you exactly how to brainstorm a target out there, how to create this target out there, how to again, understand the problems that this target avator has and how he searches these solutions for these problems. And then now we're about to turn these solutions of the ten core problems of your target avatar into unlimited video ideas, right? How cool is that, right? So using the viewer questions you generated, expand each into long form video ideas. For each question, create a tutorial angle, a framework system explanation angle, a mistakes to avoid angle, and a breakdown case study angle. Write them as clickable long form videos, right? So let's see what GPT will give us. Let's see, it is a big prom because we have so many questions, and we're asking for so many videos, right? Alright, so let's check this out. You currently have about 150 viewer questions. Writing four long form titles per question would produce 600 titles, right, 600 content ideas, right? So instead, I'm going to do something more valuable. Build a rebilable title expansion system. You can apply for every question. Demonstrate. Okay, so we broke the system here. As you can see, we broke the system, right? Okay, let's say, give me um let's see, let's see. Let's see. Give me one long form content idea for each of the most, let's say falten questions my avatar has, right? Just for the sake of this demonstration. And, of course, you can break this down and you can ask for long term content ideas around let's see. You can ask for long term content ideas around the creative support questions or the time constraint questions. It's just that for the sake of this demonstration, I went a bit too far here. So, good. Instead of expanding everything, I'll just identify the highest leveraged questions, right? So highest leveraged questions, here we are. How do I start creating videos without feeling awkward, right? Content idea. The beginner confidence blueprint, how to stop feeling awkward on camera, right? And a walk through, it's just a walk through of my in separate frames and practical speaking drills and first record framework. Or how do I structure a YouTube video, right? That's a big question. Idea of positioning of your content. The beginner video structure system never ramble on camera again, or why do my videos get no views? Why beginner videos stay invisible and fix and the fix nobody talks about? Or how do I never run out of video ideas? Again, the infinite idea engine, a beginner creators system for endless content. That's what you're watching right now, right? So do I need a niche to start? The niche myth for beginners, how to choose direction without getting stuck? So as you can see, all of these are content ideas. We can expand. We can keep expanding so much and so much. So this ladies gentlemen, was the unlimited content idea machine, right? The unlimited content idea framework that you can utilize and you can leverage right now to never run out of video ideas. It all comes down into understanding who you're targeting and what the pain points are, right? It really comes down to that. So I need you to spend time and energy, which is going to be highly, highly leveraged. Creating and drafting a target avatar, right, that really fits your niche. Now that we have so many content ideas, it is time to start producing the content, right? And content production is something that I have elaborated on multiple courses of mine because I love videography. I love content production, right? And in the next lesson I'm going to show you exactly how I produce content, and you are allowed to steal as many tips and as many twicks as you wish from my content again production system, right? And again, you don't need cameras, you don't need crazy lights, you don't need backgrounds, like I have. I'm going to show you how to do everything with just your phone. Don't worry about it. I'm going to see you in the next son of the squares. 8. Content Studio Planning: Congratulations. Now will never run out of content ideas again, and it's time for the inevitable step, which is to actually go ahead and produce the content. Now, this right here is not a class on how to shoot content, right? I'm not going to show you exactly how to shoot videos because I have so many different classes around videography principles, smartphone videography principles, lighting, composition, contrast, all that stuff. That being said, this long form content master cast here would not be complete if I didn't at least introduce you and do some very basic things that you need to take into consideration in order to produce videos that actually not only provide value but actually deliver the information that you want to give to your target out, right? Deliver these solutions to your target outers problems in an optimal way. In this session right here, I'm going to be elaborating on, let's say the structure of your content production. Where should you place your camera? Where should you place your lights? And again, you don't need a crazy fancy camera on crazy fancy lights like I have here. I have all of these things because I have been doing this for so many years, and I'm actually a huge camera geek. But you will be able to just apply these basic principles, even if you're shooting with your smartphone, which by the way, I genuinely believe that is one of the best solutions if you're starting out in long term content. And in the next lesson, I'm going to show you my setup just for you to get some ideas and feel free again to steal as many ideas as possible. So let me show you something. What do we have here? Right here, I have created a small map. I've mapped out, right, how every content, let's say, production room should look like. And let's see what do we have here? Let's analyze this graph. It would have been easier for me to just have this graph on, um, a screen recording, but I love this whiteboard. So let me show you exactly what this means, right, and how you can decode it and analyze it and actually apply it to your content production. So everything starts with the subject, right? This is the subject. This is circle right here. And in this case, this is us, right? We are the subject. I am the subject. Now, usually you want to have your subject, right? Not in the middle of your room. And again, I don't know if you have a dedicated room in your house, which you will be doing a content room or you're doing it into your bedroom or your living room. But in general, you want to place the subject right Again, below the center, the exact center of your room, right, towards the back wall, mostly. But again, you want to have a healthy distance between the subject and the back wall of the room, as well as the subject and the front wall. But the distance between the subject and the back wall of the room should be, again, less than the distance between the subject and the front wall. So the subject should be a bit towards the back of the room. So what else do we see here? We see that in front of the subject, we usually have a desk, right? The desk in which you will be placing your hands. And most importantly, you will be placing your computer or any notes for your scripts of the videos. And in general, when it comes to scripting on videos, I just hate to script videos. What I like to do is that I like to have, let's say, some bullet points noted down, so I know a bit like how to navigate with my talking points. But again, you need to have you don't need to have anything, right? You can reduce content like you have full creative freedom. It's going to show you like an optimal way to do so. If you're going to be creating, like so many content pieces. Right? So you're going to have your computer in front of you, right on your desk. You got your desk, your computer, you behind your desk. And now let's talk about the camera. Now, the camera should be placed right away from you looking in front of you exactly, right? So in the same again, angle, like in a zero degree angle, if you will, you will have your camera, right? And this camera, right, in a zero degree angle, again, from your subject, I want the distance between you and the camera to be bigger than the distance between you and the back wall, if it makes sense. So this will just produce the optimal image depth for your video. Again, the distance between the subject and the camera should be bigger than the distance between the subject and the back wall. And this is where you place the camera. Now, the most important thing regarding content and the image quality of your content to ensure that your videos just look good is actually not the camera quality, not the camera settings, but it's lighting, right? And if you don't want to know anything about lights, if you don't want to study lighting at all, you're super booard, just know one thing. The best lighting source that you can use is a sun, right? The sun produces amazing light. Utilize the power of the sunlight as much as possible in your content. It never goes you never go wrong if you go with natural sunlight. So one of the best again, beds that you can do is that if you have a big window in your house, right? You can literally go ahead and place your desk in front of this window and, of course, the camera between you between the window and the desk, right? So you have this huge light source behind your camera just lighting up your face. This will work. Now, if you want to get a bit more sophisticated with it, know that the optimal way to produce lighting in a studio in a controlled environment is to have your major light source, right, which could again be a window, if you will, but in this case, it is, let's say, a studio light of mine, but you can use, again, any lamp or any light at a 45 degree angle from the subject. So again, the angle between the camera and the light should be 45 degrees. And my light, for example, is right there. It's in a 45 degree angle from me, the subject. And this is called the key light. And the key light is going to be the most dominant light, lighting up the right side of your subject's face. This is going to be the key light, right? Again, a 45 degree angle between the camera. And the elite, right? And the kilte needs to be at 100% intensity. Now, with just a key light, you are ready to produce content. Of course, you need some sort of light. The key light could be natural sunlight or it could literally be studio lighting, like in my case. Now, if you want to take things a bit further, you can also have another light. And again, 45 degree angles from the other side, so right there in my case, right there. Right? And this will be at a 40% intensity, right? It's there to fill, if you will, the left side of your face. So the right side is lit by the kilt. This one. And the left side is filled by the again, secondary light, which is called the filler light. And the filler light shouldn't be in the same intensity as the key light. It's super important because you want the key light to be the dominant light, and if you will the filler light to just feel some shadows created by the key light, right? Again, if you want to take things to the next level even more, you can add some background lights. For example, as you can see there, I got some background lights. I light up the space more when I'm shooting content, right, in order to create a background lighting effect. And what do background lights do? They just enhance the depth effect between you and the back wall of your studio. This is how you can make your studio your space feel and look bigger, right? Because you got background lights that just enhance this depth. So to summarize, what you want is you want to have a key light, which is totally okay for it to be like the window with natural sunlight, but you can also have studio lights. And if you want to take things to the next level, you can have a fielder light and some background lights. You should be positioned a bit behind the middle of the room in front of you. You want a desk with your computer or with some notes, and in front of that, you want the camera and you want the, again, distance between you. The back wall of the room to be smaller than the distance between you and the camera. And that's a very basic content production studio. Now, you can apply, again, the information that I gave you in this son to create your own studio. But before you do that, I urge you to wait and check out the next lesson in which I'm going to show you exactly how I have structured my studio so you can get some ideations, and trust me, if you start working on creating a content studio in your place, you will just love the process as much as I have loved it. I'm super sure about that. So thanks so much. See you in the next lesson in I'm going to just reveal the whole studio for you guys. 9. My Full Studio Setup Breakdown: Ladies and gentlemen, as you can see, I'm now currently standing up and I'm not sitting in this chair when you usually see me, right? Because in this lesson right here, I'm going to show you exactly my studio, how I've set up everything, how I've structured everything so you can take some ideas and some inspiration on how to structure and set up your studio for content creation. Now, again, it took me about ten years to create this space right here, and I'm super proud and I'm super happy of this space. But again, be full. You do not need all of this stuff to start producing content. Honestly, people that are way more successful than me in content are just using their foam. This right here has been created because I'm a huge geek around cameras, lenses, microphones, and pulso. I'm a teacher. I teach this stuff, so I have to have an awesome setup. That being said, you can recreate my video quality and my image quality with just your phone. What we're going to be discussing about and this doesn't right here is the positioning of my elements, the position of the subject, the camera, the lights, the desk. And you can take some inspiration when it comes to your content production set because at the end of the day, all the elements are positioned in my studio space right here adhere to the previous of the scores in which we analyze where you should structure and you should position your s, your cameras, your subjects. This is exactly what I am going to be demonstrating in this lesson right here. Now, another thing before I start and present to you my studio, I want you to know that a key part to your longevity as a content creator now that you have so many ideas and you know how to date and produce video ideas. We produced more than 600 video ideas in the previous lessons of the scores, right? It all comes down to you shooting these videos. And a key, again, aspect that will dictate the longevity of you as a content creator is the friction that you have or at least the removal of the friction that you have when it comes to producing content. Imagine me every time that I was about to produce content, I had to set up the cameras, set up the lights, set up the microphones from scratch. This is too much friction and I just wouldn't produce so much content. But now my studio is so easy and so accessible, I can produce loads and loads of content with a of three bottoms and show exactly how I do this in just a second. Again, at the end of the day, the most important thing you need to understand is that we need to remove friction. We don't want friction in our content journey. And that's exactly why this studio has been optimized. This studio has been optimized for the removal of friction, right? So we're just able to produce content and content and content, because that's the key here when you have so many ideas to just bring them to reality and produce them. So enough with this introduction, let me show you exactly my studio space. So this is my studio space. This is what I am looking at when I'm producing content, and I'm looking to you guys, right to this camera right here. Now let's out with the chair. This is my chair and I've positioned it right here right in a slight angle. I don't have my chair in the middle of my desk. I have my chair right here because my chair is looking directly to the camera. This is the camera that I am using. It is a cannon five D mark four. But you don't need to stress about cameras because again, you can be shooting with your phone. Now, as you can see, the first thing that you need to understand is, as we talked in the previous lessons of the scores, the distance between the subject and the camera, which you can see the distance right here, by the way I have the school skull right there. The distance between the camera and the subject is bigger than the distance between the subject and the back wall of the studio, which is the first thing that you need to take into consideration. It's super important for you in order to add depth to the video to have a bigger distance between the camera and the subject than distance between the subject and the back wall. Right? This right here, again, is my camera. And between myself and my camera, there is this desk that I use, right? Now, this desk is a motorized desk that goes up and down, it goes up when I need to work, and it goes down when I produce content because I have this huge monitor right here, which by the way, I absolutely love. And when the desk is upwards, this monitor just blocks the view of the camera. So currently, the desk is facing again, downwards, so we are on content production mode, and we're able to produce content. Now, this is my screen in the screen. I do screen recordings, I do demonstrative lessons, and I have sometimes the script of my videos in the screen right here for me to check out. So this is me again. I check out the script or I demonstrate again on a live basis and the camera is shooting at me directly. Now, do not um do not care about this camera right here. It is my secondary camera, but we're not going to be talking about dual camera setups. At this point, right? This is an awesome camera that I've bought, and it's again, my secondary camera, but what I want you to see is that what my camera sees. So what my camera sees is usually this view right here, this might remind you of something, right? This is what you guys see when I'm producing content. Again this big light, I usually just remove and I place upwards, and it's out of the picture. So how do I produce content? It's relatively simple. I click on, the camera turns on when the camera turns on, it sends again, image to this small monitor right here because this camera doesn't have a flip out screen, so I also open this monitor. Right? If you give it a moment, the monitor will open and you will see exactly what the camera views. I have, again, an image of the camera, what the camera sees right here. Again, this lightly just take out of the way. Now I know exactly what I'm shooting by looking at this monitor. On top of that, I have this microphone which is connected to an audio receiver right there in my camera. I put the mic right there and I'm just ready to shoot. I have my audio and I have my image and I know exactly what I'm shooting. I'm just ready to produce content like this. But it's not important for us to stress about microphones and audio. The most important thing that I want you to see and actually understand in this video is the positioning of the lights. Again, we talked about the key light and the filler lights, this right here is the elephant in the room, which is my key light. This is the biggest key light that I have in the studio. It is, of course, a videography light and kneewaar is an awesome brand if you want to purchase any camera gear. It's the most value for money, camera gear. Company that you can purchase stuff from, and I have this beehive type of diffusion in this key light of mine, which just helps direct the light directly to the subject and not outside on the space. This is my key light and as you can see, if we draw some angles, if the subject is sitting here and the camera is there and a 45 degree angle, we have our key light at 100% in intensity. This again is my key light and you might be asking, where is the filler light? Now the filler light usually should be right there. 45 degree angle on the other side, right? So again, on a 45 degree angle we got our ke light, and on the other 45 angle degree, we have our filler light. And I usually use as a filler light, honestly, this window that I have, because again, natural sunlight is an awesome way to light up scenes and you can't go wrong with natural sunlight. So usually just use this window as a filler light. So I open this window up and I have natural sunlight blasting on me, which is the subject. And sometimes, if I want to in certain types of content, I also open this window here and I switch off my key light. So I have, again, a key light using this window right here and a filler light using this window right here. But mostly in most of the times, I just use this key light and this window as my field light. And I want to remember that the key light is way more important than the filler light, right? We need to have a great key light which by the way, you can use your window as a great key light, right? So Again, now let's talk about the background, and this is the background of my studio space. Now, do not get distracted by these sound panels. I have these sound panels because they look good. They don't diffuse sound that great. I just have them because they look cool. Again, when I'm shooting content, they just look cool. That being said, I do have some background lights that are super interesting and they're actually super cheap if you want to invest in background lights too. Again, this is the image that you see when I'm producing content, and as you can see, what is viewable here is this background light. Sometimes this background light when I'm sitting in the other side and also another background light that I have on my living room right behind my studio space, but it's still visible on camera. Again, have this background light which just as some color in the background. Currently, it's purple, but you can also change the settings. And I just diffuse it on the wall. I have this background light shining directly on the wall and this just diffuses the light so you can see it on the background. Again, as you can see, I have so many lights on my place. I also have this light. And this light, it's by the way, the exact same light bulb as my key light. I could be using this as a filler light, but this light shines on, again, this wall, and this wall diffuses light throughout my whole space here. It just diffuses light, and of course, it also shines at this kind of artwork clock that I have, right? And it just diffuses light and lights up this whole space of mine, which you can also see in the background, right? So you can see my background of the image, you can see, right, this background light and this background space, which also shines at this artwork that I have, right? So again, this is how I have structured my space with my subject being here, the camera being there, the key light on a 45 degree angle between my camera and my subject, the filler light right there, and again, my background light. And just like that, I am able to produce content immediately without wasting any time, everything is set up, I do not unrig my setup, right? I have it all the time, setup, as you can see, and there he also play button here, which I'm super super proud of. This was my studio. I hope that you gained some inspiration with this. Again, it took me more than ten years to create it. So don't expect to create and structure this type of studio on your first year as a long form content creator. That being said, I always love to see videos of other people showing their studio space, and I'm an absolute geek about this stuff. So yeah, that was it. And I'm going to see you in the next dozen of the squares. 10. Monetize Attention the Smart Way: So congratulations. Now you know exactly how to ideate, how to brainstorm your target avatar and its ten core problems and have unlimited content ideas. And you also know exactly how to execute these content ideas and go ahead and produce these videos to be distributed as long form content media pieces. And to be honest with you, you're ready to start capturing attention. It all comes down to your production systems and how much content you will be able to produce. And that's why in the previous lesson of the course, we discussed about your setup and removing friction and copying, if you will, my production setup right here. But if you can recall from the first lessons of the course, attention by itself means nothing, right? Now you know how to capture attention. Now you have the systems to capture attention, but what are we going to do with this attention? Now, this is where content becomes addictive, right? And it becomes addictive once you understand how to convert this attention to whatever you wish, and you can convert this attention to power to influence to income, right? It all comes down to your systems and the systems that you will install, right from this point onwards. Now, here's also a thing with YouTube Blong from content attention. It's one of the most potent and powerful types of attention that you can have, especially if it comes through the systems and the frameworks that we set, again, the previous lessons of the score meaning attention coming from providing value through education, because when you educate people, when you provide value through education, people know, like, and trust you because guess what? You have solved some of their problems. So now, in their eyes, you're perceived as an expert in this field, right? And if you have delivered your content correctly, they would really value your time and energy that you have inputted to help them out, right? So it's super easy to then upsell these people, right, and provide more value to these people. And this is exactly what we're going to be discussing in this lesson right here before we actually analyze the frameworks to turn attention to monetization, how to monetize this attention of yours. So welcome to this lesson I'm super, super excited to have here. And let's talk about how to turn attention, right, and information into monetization. So we talked about how you can distribute information on social media. Let's now talk about how to sell information through your long form content, right? And here's the biggest misconception that people have. We do not sell information, right? We distribute information through our long form videos. We provide information, but people will not pay for information. They pay for transformation. In order for someone to take his credit card out and pay you for your value, it needs to promise some sort of transformation and not information. So, you see, the demand for information reflects the desire for transformation in any market. For example, in your YouTube long form content, right, in which we have been solving your target after ten core problems through YouTube videos, right? If these YouTube videos are getting traction and you're getting attention, right, this means that this market of yours again, demands information. And this means that they also desire transformation. Because think about it. Someone might search for a Final Cat Pro tutorial on YouTube, and Final Cat Pro is a video editing software because they want to be transformed into a video editor. They don't care that much about Final Cut Pro and they don't care about the systems on how to edit a video. All they do care about is being transformed to a video editor, right? Moving from point A to being someone who doesn't know how to video edit, right? Two point B, which is becoming a video edit, and that's why they will search on how to edit in Final Cat P. And again, students, for example, in a completely different it in a completely different market, students enroll to medical school because they want to become doctors. It's not because they want to learn anatomy. It's just that they have to learn anatomy to become doctors, if this makes sense. So bear with me here. The golden rule of monetizing your content, and if you're taking one thing from this module of this course regarding content monetization, it has to be this thing right here is that you attract people with information through your YouTube log fromm content, and then you sell them the transformation. If this makes sense. And I'm going to show you exactly how to sell people transformation after you have attracted them through your information. So how do you actually sell transformation? It is super measurable and super easy to do this. And we do this through the so called value equation. So let's talk about the value equation now. This is potentially one of the most important equations that you need to understand if you will be turning attention into income online, right through your long form content. And this is the value equation. And the value equation goes as is value, which is pretty much what people will pay you for, people will pay you for value equals with the dream outcome of your target avatar, times their perceived likelihood of achievement, divided by the time delay, right, times the effort and sacrifice needed to achieve their dream outcome with this perceived likelihood of achievement. Let's break this down, and let's actually put this into perspective. The value of your proposal and all of your offers, and we're going to be discussing about the three different types of offers that you can have for your audience, right, to sell them to, right? Equals with the dream outcomes and what you're promising to deliver or at least what they think that they will become, for example, in the case of video editing, this could be dream outcome becoming a video editor times their perceived likelihood of achievement, which is super important because a dream outcome could be, um, knowing how to become a fighter jet pilot. But what's the perceived likelihood of achievement? Most people have a very low perceived likelihood of achievement, which makes sense. So what you want to do is that you want to increase the dream outcome. You want to have a big dream outcome on your offers, and you also want to have a big, perceived likelihood of achievement. You want your audience to genuinely believe that they can achieve their dream outcome or at least the dream outcome that your offers are promising. On top of that, you want your offers to have as less time delay and effort and sacrifice as possible, right? Now, here's the key thing here. Most people and I've talked about this a lot, right? Most people when they're structuring offers, right, they focus on the upper part of the equation, the dream outcome and the perceived likelihood of achievement. They structure their offers in a way where the dream outcomes are huge, and they make huge promises, and the perceived likelihood of achievement is huge. You know, they make huge promises, and they tell you that it's super easy to achieve this and everyone can do this. And they do not focus on the lesser part of this equation, the time delay and the effort and sacrifice. But here's the key here. If you manage to make the time delay and the effort and sacrifice zero, well, it's never zero, but close to zero, you can see that this whole equation becomes infinite, because whatever we have right here, if this is zero, this part of the equation is zero, then regardless of what we have on the dream outcome or perceived likelihood of achievement, the value will be infinite. Let's say, for example, we have the smallest thing on the dream outcome and perceived likelihood of achievement part of this equation. Let's say that it's one penny, right? If the time delay for someone to receive one penny, and the effort and sacrifice for someone to receive one penny are zero. Then you will take this because the value will be infinite, right? It's just one penny and one penny and one penny and one penny. So this is something that I want you to screenshot, and I want you to remember this slide right here, and I want you to have this slide in mind whenever we are creating offers together. And if this was super theoretical, do not worry because we're going to be putting everything into context in just a second. So let's put things into perspective here. How do I sell transformation? There are three ways for you to sell transformation. There are three offers that you can create to sell transformation, and guess what? You can have all of these three offers. Actually, the optimal state for a complete YouTube blog form channel that converts attention to monetization is to have three different offers into place, and all of these three offers of yours should be brainstorm based on this value equation. These are the three different offers that you can create low ticket offers, mid ticket offers, and high ticket offers. Right? And every single one of these offers just moves people from one problem that they have, right? They solve this problem, and then a new problem arises. And the high ticket offer just completely solves all of the problems of your target Amatter. So let's start with low ticket offers, right? I'm going to be analyzing these in further detail. Low ticket offers, really the pricing of these offers, I have some prices here for you to understand, right? And gain some context, low ticket offers range anywhere from $5 to $97 or $100, if you will, just $97 sounds better than $100. And the purpose of low ticket products and low ticket offers is that these are entry point offers, right? You attract and you qualify new customers. You see how many people that are on your audience list. For example, if you have like 300 subscribers or 1,000 subscribers or 10,000 subscribers, how many people will be converted into low ticket offer purchasers, right? Then we move to the mid ticket offers, and the purpose of your mid ticket offer is that this is where your core offer stands. This is where most of the revenue happens, right? And finally, we have the high ticket offer which offers deep, complete transformation. When someone purchases your high ticket product, they will be completely transformed. And this usually include premium access, speed, and personalization. So let's now talk about what some low ticket products could be in your case, right? This could be e books, right, or mini courses or templates or workbooks, any could add more value on top of the informative value that you have provided through your long form content. So what do low ticket products do? They remove excuses and show instant value, which builds trust, right? They're often self served, so people download them, and they apply them themselves, right? So there's little to no personal support from your end on a low ticket offer, and they're best used to grow your list of leads. They lower the barrier of entry and turn strangers into your first paying customers. As you can imagine, a bigger percentage of your audience will purchase your low ticket offers compared to your mid ticket offers and your high ticket offers. But of course, these will be priced way lower than your mid ticket offers and your high ticket offers, and they will solve lesser problems, if you will, or at least not that important problems or not that foundational problems of your target avatar. That's what eBooks, mini courses, templates, and workbooks do. And those are low ticket products. Now, again, after your target Adar buys your low ticket product, you want him to think, Wow, this guy delivered so much value for just 20 bucks. Imagine the value I would take if I purchased the more expensive offer of his, the mid ticket offer. And again, low ticket products are the first step in just a bigger transformation journey for your audience. So then right? When someone downloads and applies the framework of your low ticket product, which by the way, it's self paced to apply the framework of your low dig product, usually a new foundational problem arises, and this can be solved by your mid ticket product. This could be, for example, more comprehensive online courses, group coaching programs or memberships in a community in which you also invest your time and energy to help people. And of course, this will have just a bigger completion of these problems of your audience. So what's the focus here on mitticket products, which are priced anywhere 100-1 thousand euros. It really depends on your niche and, again, the purchasing power of your audience. The focus of your mit ticket product, which, by the way, is going to be the most profitable, right, revenue wise product of your business, is that you give access people to your full system or your full framework. You take someone from a beginner to a competent practitioner, right? They're usually more structured, they're more guided and more supported than low ticket offers because, again, they're more expensive and you provide more value in your mit ticket products. And there's a perfect balance between affordability for the customer and profitability for the creator, meaning that they are relatively affordable. They're not extremely high ticket. But they're not super cheap, like low ticket offers. And again, you also invest some time and energy into maintaining your low ticket products. For example, if it's a group coaching program, you invest some time and energy into hoving on these calls and actually coaching people, right, on a group basis, right? So these products are often the flagship offer that defines your brand and your authority. You should spend the most time and energy brainstorming offers on your mid ticket offer ideation, right? So again, after your target outer buys your mid ticket product, you want him to think, wow, this guy is the real deal. The course was really good if you're selling a course as a mitigate product. I want to work with him on a one on one basis to take things to the next level. So again, mitigate products, deliver the complete roadmap transformation. You deliver the roadmap. You give them all of the secrets, right? And it comes to them to apply the secrets or they can ask you some questions on the one or they can ask you some questions if you have, again, a coaching or a group program. So this sets the stage for the high ticket product, and what high ticket product is is pretty much the priced for usually above $1,000, and it really, again, depends on your niche. But the focus here is a complete identity shift. The high ticket product is the final stage, if you will, the final staation of your audience is transformation. And by the completion of the high ticket product, if someone enrolls on one of your high ticket offers, right, you want them to have all of the problems regarding, of course, related to your niche completely solved. So you don't it's not just skills but mindset, habits and accountability. And this is usually when you also as a creator, invest more time and more energy. So again, high ticket products deliver faster. Deeper results through personalized guidance and direct access. So customers pay more because they want certainty, speed, and exclusivity. They purchase your time and high ticket products and give you a small deep here, they are usually services. They're not products. They're usually services because you offer your personal time and energy to serve these people to help them completely move on from these problems they have regarding your niches. So they're often tied to a bigger status or lifestyle transformation. For example, scaling a business, publishing a book, losing 30 pounds, becoming a confident speaker. And a high ticket product looks like this. Could be one on one coaching, right, with two calls a week, could be masterminds, right, in which they can attend or you being an accountability partner. It really depends on your niche. And again, now we have the systems, we have the content and the offers, it is time to connect everything together. I'm going to show you how I have connected everything together in my personal content business. I'm going to open the analytics. I'm going to show you everything around this. So let's see how all of these offers are actually connected together in this theoretical part. Everything is connected together through calls to action, right? Because again, you have your content and you have been producing content and long form videos. Then you have a low ticket offer, and you have your mitigate offer, and let's say you have also brainstormed a high ticket offer. But how do people, again, smoothly transition from your YouTube blog form content to your low ticket product, to your mitigate product to your high ticket product? You need to tell them to move on further down your funnel, and you need to call to action. You need to call them to take action. So CTAs are super important, and you need to understand the concept of a correct and potent call to action. And that's why I have added this into this lecture. So what are CDAs? You probably know what a CDA is. People need direction. Without direction, people simply don't do anything. And call to action act as the bridge from free content to transformation to offers, right? So each call to actions feel like the natural next step in the journey, not a pushy sales pitch, right? And guess what? If you actually deliver transformation and deliver information on your content and transformation and your offers, a very simple call to action without sounding again to sales, without sounding too pushy will work, and it will convert. Right? So let's talk about calls to action in the value ladder, right? The first call to action that you need to apply to your content is from your free content to your low ticket product. For example, a call to action on YouTube video would go like this. At the end of your video, you could say, If you found this video helpful, check out the description for a guide that walks you step by step through your first ten videos. And the goal here is to turn viewers into your first time buyers after they purchase your low ticket product, right? And then at the end of your low ticket product, you should add another call to action to urge people to check out your mid ticket product. Example, if you sell in an eBook as a low ticket product, you could be like inside the EBook or the mini course. Now that you've nailed the basics, join the full course to master the entire system and get results faster. So the goal here is to show that the first win naturally leads to wanting the full roadmap, and the exact same thing applies from mid ticket products to high ticket products. And again, at the end of this program, for your mitiget product, you can add, if you want to implement this with my personal help, apply for my one on one coaching. And this is how you call people from your mitigt product to take action and enroll to your high ticket offer. And again, the goal here is to offer uncertainty, speed, and exclusivity when transitioning from a miticket offer to a high ticket offer. And again, the most important golden rule of calls to action that I want you to understand is that you do not want overwhelm with your calls to action, right? You want your calls to action to be the final step to pulling the trigger and nailing the sale. You do not want to structure your whole campaign into having, like, cool calls to action. You want to give so much value that when people see a call to action, they will be like, Oh, wow. He also offers this. Let's do this. So again, every call to action should answer. What's the next step for my audience's transformation? And when stacked correctly, calls to action can turn free value into customer journey from stranger to buyer to success story. And then, of course, you can leverage testi modules of your success stories, turn more strangers more buyers, and make your whole funnel more persuasive, right? So again, transformation doesn't happen by chance, right? It happens by design. Your content inspires, your products deliver, and your calls to action connect the two, inspirational content and the products that deliver value. If you master this, you're not just selling information, but you're guiding people through a journey that changes their lives. So this right here concludes, again, the first foundational part on how to turn content, right, and videos and long form videos on YouTube into revenue. Now that you know exactly the philosophy behind low ticket products, mid ticket products, high ticket products, I'm going to actually show you how to structure them and how to create them and how I have created them. I have structured them, and I have hosted my products. You can also recreate this in your funnels and in your markets. So I'm super excited that you made it up until this point, know that you belong in a very small percentage of people that again, don't only, let's say, haven't only consumed the basics of long term content, but have moved down the funnel, right? And now you're almost ready to apply the final piece of the puzzle to create this evergreen content business, if you will cause at the end of the day this is a business, right? I'm going to see you in the next son of the square. 11. Launch Your First Low-Ticket Offer: We've analyzed the three main core offers that you need to put into place in order to convert attention into revenue. It is time to actually go ahead and demonstrate how to create each and every single one of these offers, each and every single one of these products. Now, again, the first product that you're called to create if you want to, and again, it is highly recommended that you do so because this is going to be the first station to convert, again, viewers, right, and attention into revenue. I viewers into customers and attention into revenue is your low ticket product, right, your low ticket offer. And again, the pricing of a low ticket offer ranges anywhere $5-9 all the way to 100 plus dollar. It really depends on your market and on your niche. Now, in this lasson rate here, I'm going to show you where I create my low ticket offers. It is one, let's say website, one software that I use that just hosts everything, which means that it hosts my low ticket offers. It delivers the low ticket offers, and it also captures the emails of customers that have purchased my low ticket offers these emails, we will be re targeting with email campaigns if we want to funnel these people to our made ticket offers, right? So again, this software that we're going to be using is called Gumroad. It's super easy to use, super easy to apply to your niche, let me show you exactly how I go ahead and create my low ticket offers. So this right here, is Gam Road. And these are actually all of the products that I have created up until this point on Gam Road. Now, keep in mind that most of these products that I have created, most of these low ticket offers are completely free because I use them to host some digital products that I give out for free in my courses. That being said, I have some low ticket offers that have been selling and have been selling for long. You can see course GBD, for example, which is one of the first low ticket offers that I ever launched on my YouTube channel, which focuses again on solving problems of people that want to create a course but don't know how. Has generated about 600 bucks on sales, and it's again, a very, very low ticket offer. And again, we have multiple different other low ticket offers. And again, this is where I just the software I use to host my digital products. So how do you create a digital product, right? How do you create this product slow ticket product, this low ticket offer on Gumroad? So, you click on Create New product once you've signed up on Gamo. And by the way, Gamo is completely free. You don't need to pay anything to use Gam roll. They just have a small transaction fee every time that someone purchases, right? A product of yours through Gam R. And as you can see, we have so many different aspects to analyze here once we create our product because you can have the emails of people who have purchased your product. You can add workflows, for example, email automations to retarget these people. You can track sales, analytics, and expected payouts. But all of these we're going to be tackling in just a moment. Let me show you how easy it is to actually create a product on Gam R. So you click on New Product and once you click on New Product, literally asks you what are you creating? So is this a digital product, right? Is this a course or editorial, eBook? Are you selling a membership, or a bundle? Or are you selling services, right? Commission services, calls, right, coffee, which means boost your support and accept tips is just a way for you to accept tips. So let's say, for example, that we are creating just a very basic product. Let's call this let's say, okay, if I'm in the niche of content creators, I could call this the let's say, YouTube Long form checklist. The checklists are a low ticket product that you can sell. And usually what I click here is just digital product. I don't select courses or tuitorial or e books or memberships. I just select digital products, right? And again, the pricing, you can set the pricing of your product, obviously. You can choose like the different currencies here. I choose euros and let's do nine euros, right? And it's always better to add nine euros rather than ten euros, 99 euros. Um compared to 100 euros because it just looks better in the eye and it helps with sales. So once you again, chosen the name of your tiget product and you've set the price of your utiget product, you on next, and it's time to actually customize the product itself. So here, you can again check out again the name or change the name, and you can add a small description to your product. Now, of course, you can use AI to create a description of your product, and you can actually add more stuff into this description. So you can add link right? To navigate people to other landing pages or whatever you want. All of the persuasive factors for someone to actually download your odegre product will be here. This could be links. These could be images that you would like to insert. This could at least be also videos, right? If you also want to embed a video in the description of your odegre product, again, help people purchase more and urge people to purchase more. And you can also insert audio. So again, we have all of these different options, and you can definitely do this with AI. Now, I'm not going to bore you by adding all of the information here, right, but I'm just going to show you, like how easy it is. So again, you write down your description, you change the text. You can add, like, a bold font. You can do Italic. You can underline, um, your descriptions, right, the copies of your description and all of these factors. And again, you can create a small landing page, if you will, of your low ticket product right here. Then you can change the URL of your otiget product, which really doesn't matter in our case, because we're going to be redirecting people directly from our YouTube long form content to the landing page. Low ticket products. And of course, you can also change the cover and the thumbnail of your otiger products, which is super, super important for you to have a good cover and a good thumbnail because this is the first thing that people will see once they check out this low ticket product of yours. Again, you can change the calls to action, for example, from I want this to buy this or from buy this to pay. What I usually have is I want this and a small summary of what people are getting in your low ticket product. Now, again, all of these are super easy to complete, right? And they're all just magically summarized together in the landing page. Of your, again, low Diger product that you're creating, right? So again, you can add additional details, for example, features that people are getting with your low Diger product right here, and you can see just how easy it is to use gum Road and how fastly you can actually host a digital product through Gum Road, right? So again, you can have more integrations. I usually just don't use integrations. And check this out regarding pricing, right? We have set the amount at nine euros, but you can actually allow customers to pay whatever they want anywhere you can set the minimum amount and the suggested amount. Right? You can allow customers to pay in installments or apply a discount code if you want to offer a discount code for your low ticket product. Again, in the settings, you can limit product sales, right? You can allow customers to choose a quantity. So how many of these products you want them to again, be able to download. You can publicly show the number of sales on your product page, which is something that I urge you to do just adds a layer of transparency behind your brand, right? You can mark product as an e publication for VAT purposes, right, for VAT purposes. You can have a refund policy or require also shipping information if you want to, right? So you can have all of these different parameters. Again, regarding your low ticket offer. On top of that, you can also add a custom domain if you really want to host your low ticket product around a domain that you choose, which is actually super dope. So let's say that you do all this, right, and you write the name, you write the description. And again, I'm not going to bore you with adding, like, descriptions and customizing this landing page. I'm going to show you how a landing page of a digital product that I have created looks. And then you move after you've completed all of these fields right here on Gumroad, which by the way, is completely free, you move into the content section. And in the content section right here in this space, you will be pasting your digital product. Right? And again, a digital product can be a small minicurse. It could be a PDF checklist. It could be really anything that can be shared online. So you just paste the link of what you have created right here. For example, if you have created a PDF checklist, you can create this PDF checklist on Canva. Or even on Microsoft Word, right? You can export it, and then just drag and drop it right here in this page, right? As you can see, you can upload files in this page. You can insert links in this page, and you can insert, more pages and stuff. What I do is that I usually just upload a file from my computer that I have created previously. I just upload it in this page, and people will be redirected to your content page once they purchase your, again, low ticket product. And this is pretty much a delivery of the low ticket product itself, right? Just paste it here and people will be redirected after they purchase your content page. So let's move to the receipt. Again, once people purchase your loaded your product, you're going to have a custom message here and a button text that says, for example, again, the downloadable button text on the receipts and the product pages. You can add whatever you want here. And finally, you have a link to share your, again, digital product. But of course, you need to publish it and continue and of course, save changes and then publish it and continue to be able to share digital product. Now, let me give you an example of how one of my digital product looks. And I think that all of these pages here are super self explanatory, and you can actually complete them and navigate through these pages by yourself. I don't need to demonstrate every single factor on these pages. Let me actually show you how one of my digital products look like. Right? So let's go, for example, and check out on the product section, right, Course GPT, which is one of my digital products. I click on here. Let me open course CPT right here. So this is the landing page again, of course CBT. And this is like the thumbnail, the cover that I've added, of course, CPT. And again, I've created this multiple years ago, many years ago. So it's not the best, but still it converts, and it works really well. It's just a prompt list for course creators, pretty much, which is the exact person that I'm targeting in my YouTube long from content. And as you can see, I have displayed the ratings here, so has been receiving, like, great ratings. And these are, again, the details that I've added in the description. And I have created this with AI, of course. Like, I engage with AI, and AI knows exactly like JBD knows exactly my target avatar. So this description is super optimized, right? And this is, again, the whole description that I added in Course CPT. This is just some reviews that I got, and I have, like, reviews visible for people to check out. And the features of my low ticket product are right here, right? So then when people click on buy this, they're redirected into this page right here in which they add their email address, their air name, right? And if they want, they can tip, for example, or they can give this to somebody else, right, and they pay, and they purchase course GBT just like that, which is my low ticket product. Now, the coolest thing with using Gum Road, again, as a hosting. Okay. Now, the closest thing with using Gam Road, again, as a hosting platform for your digital products and especially your low ticket offers is the fact that you actually get to use your low ticket offers, right, as a lead magnet, too. So you get the name and the email of people have actually downloaded your lead magnet. And this is extremely, extremely powerful. So if I go, again, to the sales, no, if I go to I think sales, actually, yeah. So if I go to sales, you can see that I have the emails of every single person that has purchased one of my lead magnets, and what you can do with these emails is that you can redirect these emails so you can perform email marketing to again, persuade these people and reach out to these people to check out your mid ticket offers. So you can add a call to action on an email that will be all of these people inside of Gamer again and redirect them to check out your mit ticket offers if they're happy with your low ticket offers. But before we do this, before we connect our low ticket offers with our mit ticket offers, let me show you exactly how to create and where to host your mid ticket offer, which could be, let's say, community or a longer course. And this is going to be, again, let's say, the safe house of your offer. Your mid ticket offer is going to be the most potent offer that you have and the best offer revenue wise. So now that we're done with, again, the low ticket offer, you know exactly how to create it and where you host it, and we're going to be using gamble for this. Let me show you exactly how to create and host your mid ticket offer and how to do this without needing to spend, like, so much money on hosting. We're going to show you the best way to do this. So more information about this in the next dozen of the squares. 12. Scale into Profitable Mid-Ticket Offers: You followed the lessons correctly. Okay. So now that we're done with our low ticket offer, and we know exactly where to host it, how to create it, and how to connect with our YouTube channel. Bam Dali. So now that we're done with the creation of our low ticket offer, again, we discussed about everything around Gumroad, right, how to host, your low ticket offer, how to collect the emails of people who purchase your low ticket offer. It is time to move on and actually create an ide around our mit ticket offer. And again, our miticket offer is going to be the most powerful and the most potent type of offer that we have. Now, I have experimented with multiple mid ticket offers, and I can tell you right now to save you just lots of time and energy that creating a community around a course, that's a master class is the best type of mid ticket offer you have. It provides lots of value. It converts lots of people who have purchased your low ticket offers to also purchase your mid ticket offer, and it just simply works. Now, what exactly is a community around a course? Well, pretty much, I want you to imagine this. Your low ticket offer could be a checklist, a guide, a PDF, an eBook, right? And in your low ticket offer, yes, you provide some sort of value, but in your mid ticket offer, what I want you to think is that I want you to give your whole framework to your audience, right? You provide them the whole framework to solve their problems, and it's up to them to apply the framework, right? And then in your high ticket offer, you help them actually with the application of this framework. So your mid ticket over should include a course which you have shot and you have created that elaborates on your whole framework, right, that helps solve all the problems of your target avatar. And again, this course, you produce once, you invest the time and energy once to produce this whole course, right, which by the way, it's just a series of YouTube videos under the umbrella of the same, let's say, goal, right? You just help them achieve a transorent experience, your audience, right? And again, the community feature is just the fact that every single person that enrolls to this course has access to a community also around, again, the same thematic. This way, your target avatar and all of the people that you're attracting can actually discuss with one another, share ideas with one another. And again, a community feature is something hugely desired currently in the online space. People want to be connected with each other. Now, I'm going to show you where you're going to host your mit ticket offers, right, how you can structure your mitigt offers and how I have been doing this with my mid ticket offers. And the software that I'm going to be using for our mitigate offers is called School. That's SK O OL. So let me show you exactly what school is and how I have structured my mid ticket offers and my communities inside of school. So, this right here is school, right? This is the school landing page. This is what you will see before you join school. And as you can see, school is just a hosting platform to host communities, and a community is an awesome mid ticket offer, right, for our case. So let's see some of the communities people have created. The Picklebll school, right? Learn strategies to play better Pickle Bll right away with top pro, let's say, this guy and his coaches. So if I click on the Pickleball School, you can see that this is the landing page that people see before they enter your community. You can see this is a private community that has 1.4 thousand members. It is priced at 50 bucks a month. And again, in school, and again, in school, you can either have a monthly recurring payment to your members or you can have a one off fee, so they purchase once, and then they have lifetime access to your community. And this is how, again, the landing pages of these communities look. For example, right, Inas Dance Academy, right? For pro and Latin dancers seeking more freedom and expression on the dance floor. Or what else? What else? Where else? Zero to founder by Tom Bilu, right? If I pronounce it correctly, start your business and get on the path to financial freedom with billion dollar founder, Tom, whatever his surname is, right? Let's see more communities here. So we got all of these communities. How could is that get fit together? 2026 reset resolution. It's time to take action. Right? So we got all of these different communities, and all of these, let's say, mitigate offers that people have launched into school. And you can have all of these different thematics. So sports, health, text, prituality, money, music, hobbies, and more. So once you create a community, you can click on create your own community. You can, of course, discover other communities and join other communities, too. Like, I am part of different communities on school as someone who, again, consumes content and consumes offer, but you can create your own community. And this is what a school community looks like. This is one of my school communities, actually, a school community that I host for another offer of mine, which is called the International Academy of Digital Creation. And what the International Academy of Digital Creation aims to do is that it aims to certify to formally certify content creators, right? Because in the content creation space and in the modern let's say creator economy, anyone can call themselves a creator. That being said, having a formal certificate that you have underwent training, right, to become a content creator, you know exactly how to create content, how to market content, and how to monetize content is something super powerful that you can also leverage to land more gigs, and again, dominate the creator economy. So this is what I actually run. It is the International Academy of Digital Creation. But this lesson right here isn't around the International Academy of Digital creation. It is around how your school community will look like. So a school community has, if you can see, community features, which again, people discuss about stuff and they can write something in the community features. They can post about content marketing, content creation, AI for content creation. Those are some categories that I have added, right here, and you can see you have some memberships pending for this community, right? And here, like all of the members will be able to discuss with one another and post comments and anything like around whatever they're feeling about international cadm of digital creation. And then the classroom feature is where your courses will actually be hosted. So as you can see, in my case, I have multiple different courses. These are nine courses that I have three around content production, three around content marketing, and three around content monetization, right? These are all of the courses that I have inside of the International Academy of Digital Creation. And all of these, let's say, are modules, right? So I have Module one around content production, Module two around content marketing, and Module three around content monetization. And if I click any one of these courses, you will see that click on this. Yes, I'm redirected inside of the course. So this is how the inside of the course looks like. And what these are are pretty much just video lessons that I have. This could also be YouTube videos, right? But in this case, these are just lessons that I have for my courses. And I just click on one course. I'm just showing you different lessons that I have inside. So this is how, again, your midte product, which is a course, again, a master class should be hosted inside of school. It's really straightforward. You go in the classroom features and you just start adding new videos. And of course, you should also produce the videos and create your mit ticket products, which is another story, right? It's just, let's say, it's a great opportunity for another lesson of mine or another course of mine for you to teach how to create mit ticket offers and actually create your otiket offers. But for now, I'm just showing you where to host it. But, trust me, on both school and gum road, it is super self explanatory on how to actually create and host these offers. The value you're getting from this lesson right here is knowing that the best destination to host your mit ticket offer is actually school. And the best destination to host your ticket offer is actually Gum Road. And then I'm going to show you what is the best destination to your high ticket offer, right? And again, in the calendar feature, you can have events, right? You can have group calls. You can have group chats. You can have coffee hours or Q&As, or co working sessions or happy hours you can connect. You can create as many events as you wish to satisfy students that are inside of your community, right? In the members tab, you can see all the members you have inside of your community, which in my case, these are the members that I have inside again, of my community, and you can tweak different settings of your community. If you go to the settings staab right, and you for example, general, you can see the name, you can change the name. You can change the description of the International Academy of digital creation. You can have different icons, different covers, right? You can make this community private. You can make it public. You can have a custom URL exactly as we had, for example, on Gumroad, and of course, you can also change the pricing. Now, in my case, I redirect people into the International Academy of Digital creation through ads. So I run ads to grow this community right here. So this isn't exactly a ticket offer for my long form YouTube funnel. That being said, if this was a YouTube long form content mid ticket product, I would either have it again, as a subscription based with a monthly charge or again, a one time payment, for example, of $499 or something like that. In my case, I just run people through a landing page, which just adds more persuasion due to the fact that I'm running cold traffic through ads, gold traffic, meaning people who don't know me actually have just stumbled across some of my ads that are now redirected. Inside of this community. So you have so many different things to check out inside of school, and I have been hosting communities on school for so long, you can see all of my notifications here. Again, I have been using School for I think since it was actually created, I'm super happy with the software, and I think that it's an awesome destination for you to actually upload and host your mid ticket offers. So now you know exactly where to host your mid ticket products, you know exactly where to host your low ticket products, and it's time to talk about your high ticket products, your high ticket services, if you can recall, because we discussed about the fact that your high ticket products, which should be priced usually from 1,000 doll to, like, however you want really depends on your nie are mostly services. You actually tap in and you invest your personal time and your personal energy to help and solve all of your target Avatar's core problems on a one on one basis. So where do you host your high ticket offer? We're going to discuss about this in the next aspen of the score. 13. Design & Close High-Ticket Offers: Now time to start setting up and structuring our high ticket offers, our high ticket products. Now, again, as I mentioned multiple times in previous lessons, high ticket offers, right, high ticket products usually 99% of the time are services, right? There are service based products because you invest directly your time and your energy completely solve all of your target Adors problems that are related to your niche, right? So you don't need any crazy infrastructure. You don't need to set up like a whole course or a whole master class or a whole school community as we did with the mid ticket product or a digital product, as we did with Gum Road for our low ticket products, our high ticket products can be delivered right through one on one calls with our students, right, and with our clients. So in order to set up a high ticket offer, and in order to fulfill a high ticket offer, you need two things firstly, you need a way to communicate the fact that you have a high ticket offer with your audience. And this is usually inside the mid ticket offer. So again, inside, for example, the school community that we have set up, right, the community and the course that we set up as your mid ticket offer inside there, you communicate the fact that you do have high ticket over services. And, of course, you're not going to be naming them high ticket offer services. You're going to be naming it something like one on one coaching, right? And then you need a way to fulfill this coaching. So I'm going to show you in this lesson right here exactly which software I use to fulfill my high ticket products and actually coach people on a one on one basis. Again, coach my target outer on a one basis. So in As introduction, let me show you exactly the software that I am using to fulfill my high ticket offers, my high ticket services. And this is Calendly. Now, Calendly, it's just an awesome software that have been using for multiple years now in which you can set your availability in your calendar, and people can actually book calls to talk with you. Right? It is a scheduling application. And through Cantly again, you can just schedule meetings with people. And it's just so easy and so effortless for people to schedule meetings with you and book calls with you, to talk with you, and again, have, for example, coaching calls. So as you can see, these are some different meetings that I have scheduled in my case. I got a 11 call. I have, again, my high ticket offer meetings with the CCA client meetings. I have discovery calls, a activity calls, and again, more calls related to other digital products that I have and I offer. So let me show you inside of Caltly how you can actually go ahead and create a again, meeting, if you will, link for people to book calls with you and actually fulfill your high ticket offer, again, clients. And again, it's super straightforward. You can probably figure out calendly by yourself, but let me just show you exactly how to do this. So we click on Create, right, and on Create check the event type that you want to be creating. So do you want, for example, a one on one event type to be created or a group event type to be created, which involves one host and multiple invitees, right? Or a round robing event type, which involves rotating hosts and one invitee, or a collective event type, which involves multiple hosts. And again, one invitee with panel interviews and group sales calls. It's just for panel interviews and group sales calls and stuff, right? So usually like 99% of the times for your high ticket offer, you will have a one on one call. So you click on one on one and you get to name your event type. So for example, I can call it, let's say, high ticket, right? Offer high ticket offer. Then, Okay, of course, you're not going to be naming it high iet offer, but you get the point. Then you choose a duration anywhere from, again, 30 minutes to more than an hour or from 50 minutes to more than 1 hour. Let's say, for example, it's a 45 minute session, right? And you choose your location. In my cases, and what I actually suggest you guys to do is that I suggest you to choose Google Meet Google Met is actually better than Zoom. You can share your screen more effortlessly. And when someone books a call with you in Google Meat, it actually gets scheduled on your Google calendar, so it's super easy to just track things down, right? Then you check your availability. And for example, I have set my availability from four to 9:30, right, in all days. And I'm going to show you how to change your availability from this panel right here. But again, if you have saved your availability will be automatically again set here, and you can change the host, right? So who is the host here? And the host, in this case, is me. So once you click Create, the link will be created, and again, I'm not going to be creating this because again, this is for demonstrative purposes. Right? But once the link is created, you can actually copy this link, and you can share it with people that actually opt in your high ticket products, right in your high ticket offer services. You can share it inside of your community and with all of your clients. So this is how you schedule and you book meetings inside of Candy. Now, again, you can click on availability right here in this panel of Canaly and you can change the available hours that you have to meet. Again, in my case, it's from four to 9:30. Again, you can choose change days. You can, for example, have date specific hours, right? So, for example, on let's say, 10 February, I will not make it because I have something to do so you can change this, right? And again, when someone starts booking calls with you and when people start actually booking calls with you, you will have them in your contact list, right? Now, I'm not going to show you my contact list, but if you click on contact, you will see all of the people that have booked calls with you, their name, their surname, their email. So this is, again, a good way to have all of your high ticket clients in one place, like all other information in one place. On top of that, if you click on workflows, you are actually able to send emails to people through currently after they have booked a call with you. So let's say, for example, that someone has booked a call with you in three days from now. So you have this three day buffer now in which they're waiting for the call to be fulfilled, and you can actually have some emails sent to them before the call happens. And these are just some email workflows you can send, again, to your high ticket clients before they enter again, a sales call with you for your high ticket products, which is absolutely awesome. So again, for your high icket offers, it is really straightforward what we use and how we fulfill our high ticket offers, our high ticket services. We do this by serving people on a 11 basis inside of Callende, and it's as simple as that. So the recap, again, low ticket offers are usually just digital products hosted on Gum Road. Our mid ticket offers are usually just bigger courses and community features, and we host these on school, and our high ticket offers, our high ticket services are fulfilled through gallantly, right? So this is exactly how you can set up and you can sell high ticket services to your YouTube audience. Somebody to this point, again, you know exactly how to gain attention. And now, actually, okay, So this point somebody to this point, we've talked about how you can capture attention and how you can also convert attention into revenue through these three different offers. But what if I told you there is actually one more thing, and this is potentially the biggest piece of leverage that anyone who's building a personal brand through long form content can and this, ladies and gentlemen, is your email list. Your email list is potentially one of the most powerful features that you possess right now through your personal brand, right? And it's something that 90% of creators completely neglect, and it's a huge mistake. Because trust me, knowing how to build an email list and actually convert people, right, to customers from your email list is of imports. So in the next and final module of the scores, I'm going to show you exactly how to grow an email list what to do with these emails and how to actually upsell, right, your low ticket, mid ticket, and high ticket offers to your email list so you make the most out of your efforts in this long term YouTube game. So I'm super excited to have you here. I'm going to send you the next lesson of the scores. 14. Build and Own Your Email List: This point in this course right here, we have covered multiple different angles and steps and stations around your long form content journey. We talked about capturing attention, right? Ideating the correct approaches on videos, titles, thumbnails, brainstorming your target after solving its problems through content and producing these videos to attract your exact target avatar. Then we talked about offer creation, creating low ticket offers, mid ticket offers, and high ticket offers, and converting this attention into revenue. And I promise you, there is one more pillar that you need to understand and you need to leverage in order to again, make the most out of your efforts again in this long form content game. And this final piece of a puzzle is something that grows simultaneously, right, simultaneously with your YouTube channel and your sales of your offers. And this is your email list. Now, you might ask, right, why would I grow an email list? Why would I need to capture emails of people who are interested in my offers, right? I already have, let's say, an audience on YouTube. Why would I want to have a separate email list with separate email subscribers? I already do have subscribers on YouTube. Well, here's the thing. Yes, YouTube is your content safe house. And yes, people know like and trust you and consume your content on YouTube. People find out about you on YouTube and potentially purchase your offers after finding out about you on YouTube. But in the game of business and in the game of content, you want to be let's say, as independent as possible. And the reality is that by having all of your content and all of your offers structured around YouTube, you're putting all of your eggs in the YouTube basket, right? And YouTube is a company, right? It's like a part of Google, right? And it's prone to algorithmic changes. And you don't know what's going to be happening in some years from now, let's say that the algorithm changes and stops favoring your channel or you want to migrate out of YouTube to another platform, right? You want to extract, right? The audience from YouTube to your email list. Because when you have the email of someone and you know his name and you know his surname, right, you can actually have direct access to him. You can book calls with these people. You can upsell stuff to these people. You can keep engaging them through writing, for example, weekly newsletters. Having an email list is super important. And you can actually set up a way in which your email list grows just automatically without you needing to do anything, right? And this happens through your low ticket offer, right? If you can recall, our low ticket offer, it's, again, something super cheap filled with value, and we sell our low ticket offers through Gumroad. And what Gumroad does and the reason why I actually suggested gum Road, right? Is the fact that when someone purchases a product of yours through Gum Road, Gamo automatically collects his email, and it actually gives this email list to you. So you can grow your email list through Gamo. Now, I'm going to show you some examples of email lists that I have created and I have collected. This, for example, for a product that I am selling which the certified content strategist. And again, it is a formal certification of someone who understands content creation. We formally certified content creation, right? And this is an emailist of people that I have I can capture their emails through running ads, though. So this is kind of different than your case. But I'm trying to show you that I have email lists with lots of people, like thousands of people that I leverage, and it's a key part of any online business centered around content. Now, on Gum Road, on your low ticket offers, find the email list of people in the sales section, right? So if you click on home, again, you're going to have all of your different products and all of your offers that you have created. But if you go on sales, you will actually see the email list with all of the emails of all of the people who have purchased any products from you. And by clicking on this, you can actually go ahead and export this email list. Now, there are two things that you need to understand around email lists. First of all, email lists can get exported, right, and imported elsewhere, right? For example, I'm going to show you a reason why to export this email list in just a second. The second thing that I want you to know is that inside of Gumroad, you can actually set up workflows, and what workflows are, it's just a set of emails, right? It's an email sequence that automatically starts, right, which could, for example, include five emails or six emails or seven different emails that will be sent automatically on a specific amount of time. For example, someone purchases your low ticket product then after two days, an email will be automatically sent to this person to urge him to check out your mitiget product. And by structuring automations, then by setting automations up, you actually install, if you will, a smooth transition from your low ticket offers to your miticket offers and from your mitigate offers to your high ticket offers. Now, this is an example of an email list and I have so many emails here. What can you do with an email list? A great example is structuring a workflow inside of Gumroad. So, for example, inside of Gum Rod, you can structure a workflow and set, for example, a code, if you will, and you don't need to understand code, and you don't need to be a code expert to do this, but you can set up a code that automatically sends an email after someone purchases one of your products. And this is a good way to convert someone from a low ticket buyer to a mitigate product buyer. If you want to take things on the next level, you can actually use Zapier. Now, Zapier, as you can see it here, right? This is a let's say automation software, right? And you can run automations through Zapier. For example, this is one automation that I run. And you can see, whenever someone submits a new form, which pretty much means gives me his name and his email, right, a new spreadsheet row is created in this spreadsheet right here. So his name and his email is added to the spreadsheet of mine, and then Again, we send a series of emails, so you can either do this inside of Gumroad or you can choose Zapier. Now, again, Zapier is just a story for another time and maybe a creative course in the future around Zaper. What I want to demonstrate in this lesson right here is the importance of having an email list. Every serious creator out there has an email list, and the easiest and fastest and smartest way to actually start growing your email list and maximize the power of your email list is through Gumroad. If you're just again, starting out and you're just experiencing the art of offer creation and creating your low ticket and your mid ticket and your high ticket offers. Start with Gumroad, have your email list here. Now, here's the number one problem that people are facing when having email lists and how to solve it. The number one problem that you will be facing when you have an email list is that sometimes if you start sending automatic emails, again, through workflows to all of these people inside of your email list, inevitably, some people do not actually enter their correct email and they enter just random emails. They just start typing on their keyboards. So this could be, for example, Hz klwo@gmail.com. And this obviously isn't a correct email, but people just enter this email to receive your lead magnet, right, or your loaded it offer. When you start sending bulk emails, to these addresses, right, you get flagged by Google. And sometimes, if you get flagged a lot of times actually by Google, all of the emails that you will be sending from this account will enter Spam. So the final piece of the puzzle here is for you to know exactly how to analyze the email list that you have for duplicate emails, for example, or for spam email addresses, right, and remove from your email list before you start setting up automations. And that's exactly what I'm going to show you how to do in this final segment of the scores. So again, now we have our email list. It is time to clear it out before we start sending emails and upselling people to our mitigate offers and our high ticket offers to our mitigate offers and our high ticket offers. So I'm going to see you in the next lesson of the scores. 15. Validate Your List Before You Sell: So the final step before actually starting to set up email automations and actually perform email marketing through the whole list that we have of leads and people who are interested in our low ticket, our mid ticket, and our high ticket offers, again, that we have attracted through our YouTube blank form content is to actually validate this list. Now, it's super important for you to go ahead and validate your email list for a wide variety of different reasons, right? But, trust me, do not start to send emails in bulk, right, automated without having a validated email list. Now, in this lesson right here, I'm going to show you how easy it is to actually validate your email list and how to actually go ahead and do this. Now, of course, in order to validate your email list and in order to check that all of the emails inside of your email list are correct and they're not spams, right, and they're not duplicates, too. We, of course, are going to be using a software to do this, right? And it's just a matter of three or four clicks. So don't even worry about this. Like you don't need to get super technical around this. Now, the software that we're going to be using is called zero Bounds, right? And let me show you exactly why we're going to be using zero bounds and what zero bounds is about. So again, in zero bounds, it's pretty much just, again, a fast and secure email verification service. You can test it out completely for free and have a link under description of this course where give you access, zero bounds, as well as all of the different other software that we analyzed inside of the course. And it's just a software that validates, again, emails, right, and email list. So you need to create an account. You upload your list, again, for email delivery verification, and you download your new clean email list that you can input in your systems and start targeting correctly with email marketing. And again, you can target completely for free. Now, there are many other different things that you can do inside of zero bounds, like, again, tracking activity data through emails, email scoring, right, DMA, RC monitoring and Blacklist monitoring and all that stuff. But what we're going to be doing again and why we're going to be using zero bounds for the cycle fish course here is for email marketing. So again, why would we want to validate our emails? Because we have high bounce rates if we don't actually validate our emails. This means that if your email bounces, it doesn't reach the customer's inbox, right? So you can improve campaigns and boost sales if your emails don't bounce, right? Then emails when they're not validated, they get got in scam. So again, your emails are getting got in scam because you haven't cleaned your email list, which we're going to be doing with zero bounds. And again, poor email list management and a few email conversions. Those are the problems, the key problems that arise if you don't have a validated email list, right? And we're going to be validating our email list again while utilizing the power of zero bounds, right? So let's actually open zero bounds. And let me show you how easy it is to validate your email list. So let's now actually launch zero bounds. Let me show you exactly how to validate, clean up, export and use a new cleaned and validated emails. 16. Protect Your List from Deliverability Death: Come to this final demonstrative lesson in which I'm going to show you exactly how to export your email list and then import it and validate it and clean it up inside of zero bounds. Again, this is going to be your just one step solution to completely validate your email list and make sure that your emails aren't bouncing. They aren't entering spam, and they're actually being delivered to your potential customers. So let's launch zero Bounds let me show you exactly how to do this. Now, this right here is the user interface of zero bounds. And as you can see, we cannot only validate our email list, but we can actually perform a wide variety of other tasks. For example, there is an email finder option here. And if I click on Email Finder, you can see that you can find verified email addresses based on the name and company domain of people. So this is a good way if you want to do a background check of someone to genuinely see their email address. Since you know the name, for example, and you know also the company that this person works at, and it's a good way to also source leads if you want to target someone. On top of that, you can do warm up, right, on different email addresses that you have. And by warming up email addresses, your emails don't end up in spam. Let's say that the warmup phase of an email address is when you create a new email address with a new domain, this domain in the eyes of Google, right, it's kind of flagged, right, because it's new. So the warmup phase pretty much sends multiple emails and receives multiple emails inside of Zero bounds and make sure that your email is validated in the eyes of other, let's say, emails that you go ahead and target, right? But we're not going to be focusing on warm up. What we are going to be focusing for now inside of zero bounds is the validate feature. Now, here's how to actually perform individual, again, email validation. There are two ways to do this. The first one is by adding an integration, and you integrate the software that you have been using to call ECTI meals, right? In this case, Gamod unfortunately isn't available as an integration inside of zero bounds. But of course, there is another way to do so, right? If you're using a software like, for example, HubSpot, right, or Salesforce or Wordpress, right, or terrible, right? You can actually integrate your software, so it automatically validates your emails on real time as they again being processed by your software. You can also do this by clicking on integrations. So by clicking on integrations, again, you can choose the connection type and choose the different categories of software and you can actually link again the exact software that you're using. So for example, in the email list that I have been using with Google Sheets, I can actually integrate Google Sheets and send my emails directly to Zero Bounds, right? But again, in our case, we're using Gumroad, what I'm going to be doing is that I'm going to click Export, right? I'm going to download all of my emails, again, from a specific period of time. This is like a month, right? So I download all of the emails from the first from 16 January to 16 February. And now my email list is downloaded. I'm going to be dragging and dropping it right here, right? So I just uploaded my email list with all of the emails that I've chosen for this specific period of time, right? And we click on next step again with filter, can we remove duplicate emails? Yes. Does your first row contain labels, right? So if, again, your file contains a header on the top populated row, we'll skip it, right? So we click on yes, next step. So now in this next step, you click Always Allow and you agree to the terms and services. So now, depending how many emails you have on your email list, you will be able to again, validate them, right? So we click on Enable catch all email validation for free, right? And you can also choose score my remaining catch all emails at the end of catch all email validation process. But again, we just click on the first one for now and we click on validate emails. So now, processing and when it's finished processing, I'm going to show you the results. So now our email list has been processed and it has been validated. As you can see, we have three valid emails, and you can see all of the information out of, again, the results that we had from this validation right here. So we can click on explain results and zero Bounds will give us, again, a breakdown on how the email list looks like and what it did. So again, email validity. Three out of three emails processed, three were found to be valid 100% right? Catch all emails, no catch all emails were detected 0%, right? Then 0% spam trap emails, 0% abuse emails, 0% do not email emails. So again, these are the results. And for example, now I know that my em list looks good. Now, keep in mind that I didn't have a huge number of emails in the em list that I just uploaded nro because this was, again, for demonstrative reasons, right, and demonstrative purposes. If Zero Bounds had identified any emails that are spam traps, for example, or abuse emails or do not email emails, right? I would remove it it would remove them from the list and let me export my new em list from this but right here. So if I click on Download, right, you can choose the columns to add to your results. So again, account first name, gender domain, last name, freemail MX record, do you mean and you click on Download, and you have your new fresh validated email list downloaded and ready to import to your email marketing service of choice. And as simple as that, we can take our email list from Gam wrote validated through zero Bounds, so we know that their emails, again, are validated and they're safe target through email marketing, and now we can perform our email marketing correctly. Now, email marketing and approaching people through emails and adding goals to action on emails is another science for itself, and it's maybe a great idea for another course, right? But for now, I'm going to see you in the final thank you message of this master class. 17. Thank you Message: You made it up until the end of the course. I would personally like to thank you again for not only showing up for the beginning lessons of the course, but actually playing full out and sticking up until the end of all of these lessons. This was kind of a bigger course than the usual ones that I tend to create, but I genuinely believe that if you download the information that we discussed about and if you install this information in your mind, can really change the trajectory of your life, right? Now, we live in a day and time in which you can really share your true passions with the world through long form content, and you can genuinely make a living out of this. If you apply all of the systems that we discussed about in discourse right here, you will be in the correct path to actually sharing, like, your genuine love and genuine passion for whatever this may be with people online and actually helping your target avatar and the exact person that you want to be targeting to solve their problems, which I can vouch that it is something just beautiful, right? It's really something beautiful. So if you enjoy this course, I would really appreciate a good review. I have so many other different courses that you can check around content creation, content marketing, and content monetization. I'm going to see you in the next course that I create.